eCommerce and Digital Marketing Video Blog: SURGE is Optimum7’s weekly video blog where we discuss the latest in eCommerce development, search engine optimization, and custom programming solutions. We assemble a panel of marketers, developers, and copywriters along with our COO, Duran Inci, to give…
How to Optimize Google Shopping and Google Merchant Ads - Surge #143 If you're on BigCommerce or Shopify, it's as easy as a press of a button to get all of your products moved over to Google AdWords, Google Shopping, and Google Merchant. You get listed quickly, which leads everybody to think that it's just that easy.
What's the Best eCommerce Platform for Selling Items Online? At Optimum7, we get this question a lot. And honestly, it's a tough question. The most truthful answer is that it depends. We understand, many people find that response frustrating, but it's accurate. If you just have a couple of products, and you're simply trying to start something small, but you don't really have a business plan, then your needs are different from larger operations. If you're not really trying to grow because you're just testing stuff out, then you can use an open-source solution, like WordPress or WooCommerce. If you want to be serious, then we always recommend Shopify or BigCommerce.
The Top Five Trends in the Future of eCommerce - Surge #141 The ecommerce industry is growing exponentially. This means more choice for consumers, increased revenue for businesses, and additional jobs for employees. Furthermore, e-commerce businesses are constantly evolving in order to maintain their competitive edge. The expansion of the industry only serves to accelerate these advancements in tactics, services, and trends even further. Therefore, proactive ecommerce entrepreneurs are looking to the future to get ahead of these trends before awareness intensifies. The future of e-commerce is clear to those who pay attention to such things.
How Do I Start an eCommerce Business? - Surge #140 We work with brands that earn anywhere from $2 million to $110 million in annual revenue. Whenever we get this question, we tell prospective clients that there are four things that we want to go after: products, platform and fulfillment, marketing, and marketplaces.
How to Advertise Restricted Products Online - Surge #139 There are plenty of products that consumers want, but that carry restrictions for the companies that manufacture, market, and sell these products. There is also a diverse range of ecommerce platforms, advertising platforms, and marketplaces that could benefit, and benefit from, these products.
How to Do Lead Generation on AdWords and Get Good Leads With a Lower CPA - Surge #138
Managing AdWords for eCommerce - Surge #137
How to Create a Scope of Work for a Web App Development Project - Surge #136
BigCommerce's Acquisition of Freedonomics and it's Relationship with MercadoLibre - Surge #135
Lead Generation Strategies for eCommerce Businesses Using Cold Email and Sales Funnels - Surge #134
How to Determine an ROI for SEO as Part of an eCommerce Marketing Campaign - Surge #133
Shopify SEO And Content Marketing Strategies - Surge #132
Hosted eCommerce Solutions Vs. Open-Source eCommerce Solutions - Surge #131
Email Marketing For eCommerce Websites: BigCommerce, Shopify Magento, 3Dcart, Miva - Surge #130
Website Speed Optimization for Shopify and BigCommerce - Surge #129
BigCommerce SEO and Content Marketing Strategies - Surge #128
B2B eCommerce Functionalities For Manufacturers, Industrial Businesses, And Other B2B Businesses - Surge #127
Industrial eCommerce Automation For B2B Companies And Distributors - Surge #126
eCommerce Mergers and Acquisitions - Surge #125
eCommerce Due Diligence For Venture Capital, Private Equity, And Angel Investors - Surge #124
Predictive Search and Filter for eCommerce - Surge #123
eCommerce Merchandising For Musicians, Artists, And Celebrities - Surge #121 For creative entrepreneurs, eCommerce merchandising is tough. You must control the process from manufacturing the quality of the merchandise, along with your brand. Then you can find your key customer.
How To Scale Your eCommerce Business Beyond Eight Figures Using Microsite Strategies - Surge #120
Top Lead Generation Strategies For 2021 - Surge #119
How Latin American Companies Can Market in the United States - Surge #118
Shopify vs Shopify Plus; Pros and Cons Comparison and Is it Worth it? - Surge #117 Learn about the pros and cons of using Shopify vs Shopify Plus for your e-commerce business.
Retainer Models For Technology And Custom Software Projects - Surge #116 Learn how monthly E-Commerce Custom Software maintenance retainers work and how these service retainers help you get more efficient. Move fast with low-cost monthly retainers for B2B Software Projects.
How To Choose The Right Technology And Platform For A Subscription-Based eCommerce Business - Surge #115
Conversion Rate Optimization - Surge #114 Learn about e-commerce conversion optimization strategies for BigCommerce and Shopify, and how they can be implemented to increase ROI.
How to Trust a Marketing Agency - Surge #113 Learn how to trust an E-commerce marketing agency, perform proper due diligence, and look for red flags when hiring a trustworthy digital marketing agency.
Industry Specific Marketing: Is Hiring An Industry Specific Agency Necessary? - Surge #112
Email Automation for eCommerce - Surge #111
Agency Growth: How Sales & Marketing Work Together - Surge #109
How to Sell eCommerce Products on Facebook Using Video - Surge #108 Videos are cheap advertisements on Facebook and YouTube. A good video could get you one million impressions for $1,000. It works because you get the targeted audiences' attention for sixty to ninety seconds. If you are an eCommerce business and you don't do videos for your products, you have to start today. Target your audience appropriately, and generate great content.
How to Grow Your Agency Through Partnerships - Surge #107 Building partnerships allow you to specialize and optimize your current competitive advantage. With marketing, different fields and practices exist, which demand different uses of time. The Optimum7 marketers are good at structure, backend, code, and customized e-commerce strategies. They don’t do PR, or earned media. Partners can help with that. If you're not doing partnerships, start today. Optimum7 can answer more of your questions.
How to Market Tobacco Products and Restricted Products Online - Surge #106 Every retailer of nonessential products is remote thanks to the pandemic. Every business needs to go one hundred percent digital. With any kind of tobacco or restricted products, advertising online is harder. Why? Because Facebook will not allow it. Google AdWords will not allow it. Most marketplaces will not allow it. It's very difficult. Along with tobacco, but you have CBD, hemp products, cannabis, and firearms. There's a huge list of adult sexual enhancement products within restricted categories.
B2B eCommerce Business Opportunities in 2021 - #105 COVID-related shutdowns started in March 2020. Since then businesses have scrambled to go online. Obviously B2B businesses are taking a longer time to make the transition. This can lead to opportunity costs and losses.
How To Build An eCommerce B2B Industrial Website - Surge #104 Many manufacturing, industrial, or machinery B2B businesses are setting up online stores. Thanks to recent events, they have to go remote. That means updating their website. Whether you are B2B or B2C, customers are now online.
How to Run Effective Google Shopping Ads with Variant Product Pricing - Surge #103 Multiple customers have variant products. They always encounter the same issue when they're trying to run these Google Shopping campaigns. Suppose you have an eCommerce site on BigCommerce, Volusion, or Shopify. They show product options the same way. You sell this jacket with three sizes: small, medium, and large. The small one is $100, the medium is 120 and the larger one is 150. With the eCommerce platform structure, you have only one page for that product. The price needs to dynamically change and your URL needs to reflect that. Otherwise, when you submit your product feed to Google, Google is going to look at your product page and say this product is $100. If a visitor goes to your site however, they will see different pricing. This leads to your data feed facing automatic rejection. Many people have learned about this dilemma the hard way. We're seeing this problem all the time. If you’re on BigCommerce, the platform has a direct integration with Google Shopping. However, their feed does not have the ability to differentiate the variants based on the products that you're selecting. These eCommerce store owners are trying to run Google Shopping campaigns for the products that. To do so, they implement variant pricing with either variants, quantity thresholds, or bundled products. Google considers any factor that alters a price as misleading to those shoppers. Therefore, they're going to cut the feed.
How To Plan An eCommerce Re-Design / Re-Branding - Surge #102 Clients and prospects often ask about design: “Should I do a template or custom design? I don't have my brand guidelines. Should I redesign my site or redo my brand? In your opinion, for an ecommerce business, when does it make sense to do a full scope redesign?
Why You Need an SEO Marketing Audit and a Full Marketing Strategy - Surge #101
Guest Blog Posts and Authority for eCommerce Sites - Surge #100 Ninety percent of Optimum7’s clients are eCommerce businesses. They need content marketing strategies with these clients, because SEO will earn them revenue. Experience has taught the developers this fact: most eCommerce sites with their main URLs and homepage will get all the backlinks, authority, brand mentions, media mentions, and their sub pages. Their deep pages will actually not have any backlinks or authority. Therefore, they rank for some competitive terms, but they don't get the long tail. Especially if they have thousands and thousands of products and index pages on Google, they dilute their authority.
eCommerce Sales Nurture & Sales Flows - Surge #99 If you are having difficulties with your system and this integrated ecosystem-- where you record your calls -- make sure that your representatives are answering your calls. You have a sales flow, and sales playbook where everyone is on the same page. If you need any assistance with this, reach out to the team members
How To Build A Scalable Agency - Surge #98 Optimum7 has been in business for fourteen years. The managers know the pain points that are involved with growing your agency and scaling your agency. It doesn't have to do with sales only, but rather specific checkpoints with your clients, your touchpoints, the results that you generate.
Top 6 eCommerce SEO Practices - Surge #97
How to Build an eCommerce SaaS Tool Or Add-On - Surge #96 If you're in the eCommerce space as a business owner or agency providing services for marketing or PR, you know everyone's trying to go 100% digital and eCommerce is a big part of this. Just look at the stocks of Amazon or any other public eCommerce company out there you're going to see that they have grown significantly because more and more people are now shopping online. Optimum7 a development and marketing department respectively. Initially a marketing agency, development has become a higher priority over the last seven years. Ninety percent of this development is eCommerce related. Team members have built APIS, SaaS solutions and add-ons. The add-ons include apps for Shopify, BigCommerce, Volusion, Magento, and WooCommerce.
Why Do You Need a Development Partner If You Are a Marketing Agency - Surge #95 We work with a few marketing agencies out there and one of the main reasons that marketing agencies or even PR agencies and business coaches and consultants, they reach out to us is because they're not able to figure out the technical elements or the technical requirements for different projects or implementations, and they need a partner like Optimum7.
Is BigCommerce Enterprise Or Shopify Plus Worth The Cost? - Surge #94
How To Choose The Right Keywords For SEO (eCommerce Edition) - Surge #93 To do any keyword research, marketers need multiple tools. New ones come out every year, and good development teams keep on top of technology trends.
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