Social Media for Realtors Podcast with Joel Oquendo

How Sexy Content Closes Deals INTRO Oquendo here. And I am excited to dive into episode number two of the Starbucks sessions, extremely, extremely excited. And so let's dive right into this. SEXY CONTENT BOOSTS SALES We're going to be talking today about sexy content and how sexy content boosts your sales. All right. So there's a concept that I've discussed on other episodes of the podcast, where it talks about stopping the scroll, the entire. STOPPING THE SCROLL Objective of our content and thumbnails and images and video and whatever is to stop people from scrolling. Because for the most part as consumers, we go on social media and we are scrolling, scrolling, scrolling, scrolling, scrolling, until something stops our attention. Then we double tap it. Keep going, keep going, keep going. Oh, that's so funny. Let me comment. Oh my gosh, they got engaged. Let me comment. And you, and that's what you, that's essentially how most people use their social. And so you have to force people to stop scrolling. WHAT MAKES CONTENT SEXY? All right. Now what makes content sexy? 1. IT'S NOT DISTRACTING Number one is it's not distracting, at least not in a bad way. What do I mean by that? I mean that it's not distracting in the sense that there's poor lighting or there's bad audio or the quality of the video is pixelated or things are not cut off. Like for example, content that has SubT. Sometimes I see this all the time. People want to they want to arrange things on the screen, how it makes sense to them, not realizing that when it transitions over into a REEL or into a video post or a story there are guidelines. There are there's guide areas that need to be accounted for, for example, if you're posting a reel at the bottom, you need space for the caption and for the, the image of your profile on the right. So you need some separation so that you can leave space for people to like, for people to comment for people to share for people to save. All of that stuff has to be accounted for when you're putting together your video. I'm not gonna be posting a video of myself all the way over here, because I know that the the, the, the controls to lie common and all that. Are on that section. So you wanna make sure that your video and that your content is properly formatted so that it's not distracting in a bad way. In other words, you're not, your audience is not having to fight in order to read what needs to be read or see what needs to be said. And they're not having to suffer through trying to understand why this is not resonating with them. So it's super. 2. IT IS INTRIGUING/ATTRACTIVE second thing is that it is intriguing and it is attractive. What do I mean by that? By that and this is something that I learned from from the social marketing queen herself, Caitlin, Rhode she does a lot of transitions. So whenever she's doing reels, she transitions, it might be, she taps the screen or it might be, she brings the phone up and then she brings it around. It might be, she puts the phone on the ground and stomps on it, whatever it. She's doing that because it is keeping the viewer enticed and keeping the viewer engaged in what it is that her message is trying to communicate. And so a lot of times she does this, right? She does the spirit fingers. So there are things that you can learn from watching other people who are killing it in social media, doing their thing. And so part of what makes her content sexy is that it is intriguing and attractive. It has titles where they need to be. It has movement. It has transitions. And so people are engaging with her content because it is engaging content. And 3. IT FORCES PEOPLE TO TAKE ACTION the last thing that makes content sexy is that it makes people have to take action. The first time I saw my wife, I knew I have to go and talk to her. Because she was sexy. And so it's really important that whatever content we're putting out there. Forces people to have to stop scrolling, double tap, to like it, share it, save it comment on it and respond and react to the content that you're putting out there. Super, super important. And now, SEXY CONTENT BREAKDOWN let's talk about the content breakdown. Okay. 80/20 RULE I live by the 80 20 rule for two things. Number one is video versus everything. Okay. That's carousel that's static content video should be 80% of your content, minimum, minimum. Okay. It should be 80% of your content. Why? Because video number one ranks the highest on the algorithms. Number two video is what engages people and keeps people on your actual profile longer than anything else. I can look at an image and keep. But if I want to get the entire message of your video, I have to watch the video. And so it's really, really important that you value and you use video as much as you possibly can, if you are not excited to do video, if you are not good at doing video, if you feel like you're never going to adapt video, I have to apologize to you because you're probably going to take a lot longer to grow your. Than if you adapted to video, all right, nobody starts off doing video excellently. Okay. There's always a progression. So start out with video, make sure that you are that you're doing it on a regular basis. And as you progress, it will get easier to get better at doing video, but you have to do video. You have to take the chance you have to take the risk your own thoughts. How much you might suck at doing video. I guarantee you are not going to be as important when you start receiving commission checks because you bit the bullet, you did the thing that you were scared to do, like will Smith says at the other side of our biggest fears is the greatest rewards, the greatest payoff. So if you're scared of doing video, if you, if you're scared of how you're gonna look doing video, if you're scared about how you're gonna sound doing video. Get out of your own head because your audience is craving you. You are the brand, you are the reason people wanna work. Want to do a real estate deal, not because of the logo on your hat or the logo on your shirt. They are literally wanting to work with you because you are the brand and people want to see you. They want see what's going on in your life. They wanna see what's going on in your business. All right. Which leads me to the next thing. The second. Phase of content that I use, the 80 20 rule is business versus personal. Okay. For the most part, people are not trying to find out what I sold my last house for, or they're not trying to find out if I have something under contract for the most part, people just want to know, Hey, how are your wife and kids to. They want to know how is, how is your business going? Not necessarily like in specific, but how are you doing with your business? Are you winning awards? How are you doing with that fitness journey that you're on or the journey you're on learning how to cook for your wife or whatever the case is. And so it's really important that you give people the content that they want as opposed to just spaming them. Blasting them with promotional stuff all the time. Sometimes if I am talking about how much I love my wife, I'm wearing a real estate branded shirt. So that while I'm talking about my wife has nothing to do with real estate. They remember that I'm a realtor because my shirt reminds them. And so find different ways. For example, if you're talking about a deep thought that you had pick up your real estate branded. a couple times and take a couple sips while you're talking about it and remind people, Hey, I'm a realtor. And and I try my best to curate my content. If I ever break the 80 20 rule with business versus personal, it's usually in a manner that does not make people turned off by my content. What do I mean by that? If I ever break the 80 20 rule and I post more real estate than anything else that. It's usually a humorous piece of content. Something that I worked really hard to make really funny or something that I found that was extremely funny or something that I felt like, even though it relates to my business, I can also apply it or people can apply it to other things in their lives. Okay. For example, I, I have mindset Monday where I post mindset videos every Monday and sometimes what I'm talking. Or the motivational thing that I'm talking about also though it applies to real estate. And though I'm talking about it in the real estate sense, it also applies to your motivation with your fitness journey or your motivation to buy a home or your motivation to start a business or your motivation to do anything else. And so part of that content breakdown for sexy content that boost sales is just know. The right balance of when to post about your business and when to post about personal stuff, I post 80% personal, 20% business so that I don't overwhelm my audience with things that they don't care about. That's, that's ultimately what it is. And so now let's talk about what makes sexy content, okay. The essentials, the, the, the key the key factors or ESSENTIALS: COMPONENTS OF SEXY CONTENT the key variables in sexy content. Okay. All sexy content. 1. GOOD LIGHTING Good lighting. Okay. If you have a video that you're recording, you have to have good lighting. Okay. Because bad lighting makes for boring video. Okay. You wanna be able to see the subject, you wanna be able to see what's going on. You wanna be able to see what's happening in the video easily without having to like squint or without having to figure out like, what is happening here? Or any of that stuff. So good lighting is essential. You can do that by getting a professional. Okay. Professional lights are cheaper than they've ever been. You can probably get two or three really good lights on Amazon for between five and $700. Okay. Professional quality lights. If you don't have the budget for that, or if you're not really ready to dive into video in that level or on that scale, or you just don't have the space for a professional lighting setup then I would get a ring light, a ring light is. One of those lights that I'm sure a lot of people have seen. They have 'em in barbershops. They have 'em in in a lot of makeup shops. They have 'em in a lot of hair salons now. And essentially what it is is it is a light that is a ring and it has a piece on the very bottom, middle part of that light that you can Mount your cell phone or your actual camera to so that while you're looking in on whatever camera it is that you're recording. It also is illuminating your face so that people can see you in clear view. And those can typically run you anywhere between a really cheap one for your cellphone can run you almost like as low as $20. You go on Amazon, you get it. It's $20. It comes with the phone attachment. And if you spend $10 more, usually you can get a stand that you can actually Mount it on. So it's super, I. That you invest in yourself, even if it's a minimal investment like that. For the professional ring lights, you can spend up to $150. These are larger ring lights that have a little bit more control, so you can control the, the color of the light. So it could be yellow, it could be white. It could be soft. It can be harsh. It can be some green lights now even do different colors. So it could be a blue light, a red light, a green light and. You have the option to spend a little bit more money, get a little bit more control. And also those larger ring lights allow you to Mount a higher quality camera to it, like a DSLR or like a camcorder or something of that sort. Okay. So those lights are totally worth their salt. If you haven't heard the interview that I did with Caitlin Rhode, from social marketing queen and and the. the episode, we talked about reels and one of our biggest pet peeves was good lighting. You have to have good lighting. And so it's really important guys, that you listen to people who are doing this and who are succeeding at it. All right. Because they know what they're doing and that's the reason why they're successful at it. 2. GOOD AUDIO The next thing that you really want to make sure that you have is good audio. Okay. Bad audio is way worse than bad video. okay. Bad audio can ruin it. Remember, you are communicating a message. Okay. You are communicating a message. This is why churches will invest in good audio equipment before they invest in good camera equipment. It's the same reason why when you go to a summit or when you go to a big convention or conference, they have invested in a good sound system. Normally. And they might not even be reporting it on video because they understand that the most important thing for them to be able to communicate their message is number one, to not have bad audio. And so if you wanna find the quickest way to ruin your message, it is to have bad audio. All right. And so in order to have good audio, you can use a professional microphone, like the one I'm using right now. Okay. This is a, a sure microphone that I can connect to my computer. And it is a very high level professional micro. You can also, if you want to not spend as much money on a microphone like that, you can spend a little bit less money and you can get a lab microphone or a USB microphone. That's usually between 70 and a hundred bucks. And then the other thing you can do is if you are like me and you have apple products, you can use your AirPods. The microphone in here is a really decent quality microphone. So at very least it might not record as deep a base with your voice. Or higher quality in that sense, but this microphone is better than nothing. Okay. And if you are not able to get a pro mic, a USB lab, lab mic, which the lab mics are, the ones that you clip onto your shirt or the ones that you plug into your computer through a USB. And you're not able to use air earbud I'm sorry, AirPods or earbuds. Then I recommend getting some really good software like Adobe audition where you. Record the video straight outta your phone or straight outta your camera, and then go into Adobe audition to clean up the audio so that it sounds better than it would just coming straight out of the, the video source. All right. There's one thing I forgot to mention when it comes to good lighting and that is that you can also use free lighting. Okay. You can use pro lighting, you can use ring lights, or you can use free lighting, which is what I am doing right now is I'm literally sitting in a Starbucks right in front of a window. Taking advantage of the free sunlight that the sun is offering me today. And so that's another cheat. If you want to do this for free, you can absolutely do this for free. Okay. You can have free lighting. You can have the microphone that comes on your phone and you can have literally for video, you can have just your phone, which leads me into the next thing is high quality video. So, far we've talked about good lighting, right? We can do a pro light, a ring light, or a free light, which is like a window or natural lighting. We, we have to have good audio so that we can accomplish with a professional microphone. We can accomplish it with a laugh mic that you clip onto yourself or a USB microphone. You can use your AirPods or earbuds to use to, to get good audio. And then you can just get good software if you don't have. Need to get all of those other things, or if you just don't want all of those other things, you can just get a good audio software to clean up the audio after you have recorded it. But that's gonna add a lot of time to your post production. So just keep that in mind now, when it comes to high quality video, which is 3. HIGH QUALITY VIDEO the third thing that is essential for sexy content, high quality video, okay. You can use a DSLR camera, which these are the cameras that you know, Canon, Sony, Panasonic, all these companies make. that you can basically Nikon. I'm sorry. I'm a cannon guy, so sorry. I forgot Nikon. But you can take these cameras. These are the cameras that you can change out the lenses. Okay. And you can get a really a really great lens for your camera, for your DSLR. Okay. Your DSLR camera. You can usually find what is called a 50 millimeter. You can use what it's called a 50 millimeter lens, and you can basically buy one of those either used for 50 bucks, or you can buy them brand new for about a hundred, $115. And these are the lenses that essentially blur out the background and give you that portrait mode feel. So a DSLR can run you as cheap as 350 bucks, $299 during Christmas or during the holiday. The lens, like I said, is about $150. So for $450, you have incredibly professional looking video. Or you can literally just use your phone, use your phone. Your phone has really great video. And every time that a new phone gets released, it seems like the video quality gets better and better. You can record in 4k. You can record now with the front of the camera, or if you wanna use the camera on the back to record other things you can do. But it's really, really essential that you get good quality video. 4. A FIRE HOOK Now, once you have good lighting, you have good audio and you have good quality video. Okay. What you're gonna do is you are going to make sure that your content has an amazing fire hook. Okay. This is a hook that really, really locks you in to whatever the story is or whatever the post is. All. Things that are good examples of hooks. I have a video that I recorded where I, I literally say how my thug life wife saved herself and myself from dying in a train station in Paris. That is an amazing. Not because I wrote it, but because it intrigues you, it gets, it stops you and it gets you thinking like, what the heck is he about to talk about? I have to listen to this story. I have to watch the whole video. Another fire hook comes from a realtor that I follow that he says the second time that I got arrested and then he goes into his story and it's wait, what? You got arrested one time already before. Yeah. And so it just draws you in it intrigues you. And now you have to listen to the story because now you want to know about the second time he's arrested and some you hoping that he tells you about the first time he was arrested. But it's it's one of those things where you have to have a really fire hook in order to get people locked in. And then 5. PROGRESSION INTO STORY from that hook, you have to plan out the progression of that video. So that once you say the fire hook, it goes into a. Interesting progression where it is. You're telling just the highlights of the story. Okay. You're leaving out any unnecessary details and you're just telling the things that paint the picture just enough to keep people engaged. And then 6. CALL TO ACTION at the very end of the video you have a call to action. So if I'm talking about the second time I was arrested and this is this is talking about the time that I don't know that I went to a protest rally and I jumped on a police car in protest. Shouting at the top of my lungs and I got arrested. At the end of the video, my call to action might be comment below about the craziest thing that you've ever done to stand up for something that you believe in. I I'd love to connect with you. I'd love to hear your story. Let me know, boom, call to action. It gets people engaging. It gets people interacting, a call to action as if you haven't listened to any other podcast episodes where I've talked about call to. Call to actions are necessary because they are giving your audience permission to interact and engage with your content. Okay. I was at a party last week and they had all the food out and I still went to the PostIts and I asked permission like, Hey, is it okay for me to start eating now? And when you do a call to action, like that's the opposite. She should have been like, Hey guys, the food is out. Feel free to grab your food. That's a call to action because it gives me permission to then go and grab food. It's the same thing with your content when you, when you have your content and you're putting it out there, what you want is to give people permission. Hey guys, thank you for listening to my story. The next step is boom. And then you tell them what the next step is. Comment below. Give me an emoji. If you agree with me what is your thoughts on. Or whatever, right? Send me a DM, whatever the, your, your, your your call to action is gonna be. So we have good lighting, good audio, high quality video, and a fire hook that leads into a progression that ends with a call to action. That is essential with all sexy content. SEXY CONTENT FORMULA Now, I'm gonna give you guys the sexy content formula. Okay. And this is a a 2, 4 6, 8. This is a 10 step process that if you do. Your content should transform your business. Almost immediately. All right. 1. ATTRACTIVE VIDEO First thing you want is attractive video or static content. I'm gonna talk about static content in a second, but you have to have attractive video in order to fall into the formula. Okay. 2. SUBTITLES Your video should have subtitles. Why? Because a lot of people are scrolling through social media while they're at work and they don't want anybody to know that they're scrolling through social media at. And so subtitles allow people to engage with your content without having to have the audio on. Okay. 3. MUSIC/TRENDING AUDIO Now, third thing you want to have is you want to have music from within whatever app it is that you're using. So if you're making a real on Instagram, they provide you with a little button so that you can add music to it and bring the music below so that you can still hear what you're saying, but there's music in the background just to keep people engaged and to keep people vibing, you wanna make sure that everything that you're doing every. Is pleasant to them. Okay. 4. CAPTIVATING COVER IMAGE/THUMBNAIL Now, after you have created added the music, now you want to have a captivating cover image. Okay. There's two things that you need to understand with cover cover images. The first thing is that for example Instagram real will have a real cover image. That will be a long cover image. And then you also have your profile grid, which is all squares. So whatever cover image you do or you make, should fit within the. As well as the long version. Okay. So you want it when you're designing it, you wanna make sure that you do it with those things in mind. Okay. Now, 5. RIVETING CAPTION WITH CLEAR CTA once you have done a captivating cover image, you want to have a riveting caption with a call to action at the beginning or the end. All right. Call to action. Can also be a question. It can be something that you ask just to get the engagement. So for example, a captivating caption or a riveting caption with a call to action at the beginning can be like, has this ever happened to you? Question mark. And then you go into what it is that you're asking them. If it's ever happened to them at the end, it could be like, give me an emoji if gimme a fire emoji, if you agree, or give me a poop emoji, if you disagree, that's a call to action at the end. Okay. 6. RELEVANT HASHTAGS The next thing you wanna have is relevant hashtags. Okay. You don't need to overdo it on hashtags. You don't need to spend tons of time on hashtags, just find 10 or 15 relevant hashtags to whatever it is that you're. And copy and paste it into your notes app on your phone so that you have it relat readily available. So for me, I have I have real estate hashtags saved on my phone that I don't have to think about. I just copy paste them all. And I use 'em for all of my posts. Okay. Then 7. TAG LOCATION the next thing you wanna do is you wanna tag your location and 8. TAG 20 PEOPLE then you want to tag the 20 people that are most likely to engage with your content. Okay. 20 people that are most likely to like, or comment on your, on your content. That follow you currently. Okay. So you're gonna tag those 20 people. And then what you're gonna do is you're going to post that video. 9. SHARE TO STORIES What if, whether it's a post or whether it's a real, whatever it is, you're gonna copy that that post, and you're gonna share it to your story. So you're gonna share it to your stories and you're going to tag 10 different people. Okay. People that you did not tag in the post so that you get the maximum engagement. And again, you're gonna tag 10 different people that are most like. To share your story or to respond and engage with your, with your post, with your real. Okay. Whether it's a real, whether it's a TikTok video, whatever the case is. Okay. And then 10. RECIPROCATE ENGAGEMENT the very final step in the sexy content formula is you are going to reciprocate engagement. If somebody likes your post really quickly go to their page and like the last post that they did, somebody comments on your post, respond to it and try to respond with an open. Question or with something that, that prompts them to respond back, for example, isn't this crazy. Has this ever happened to you? Question mark or thank you so much for commenting. I love it. When people engage with my stuff, it means a lot to me. So that then they can respond. Oh, no problem. We, we love it when you do this, whatever. RECAP FORMULA So sexy content, formula, attractive videos, subtitles music within the app, captivating cover image, riveting, caption with a call to action, relevant hashtags tag, the location of where you. Tag 20 people, most likely to engage with the post post that post, once it's posted to your story and tag 10 different people, most likely to engage or share, and then reciprocate the engagement that you receive on that content. Okay. Now, IF YOU'RE NOT DOING VIDEO... if you're not doing video, which is a no, no, but I get it. Everybody's not, not down with video, but VALUE PACKED CAROUSELS if you are not going to use video, then make sure that you are either using a carousel, which. One of those posts that has multiple images in it that you have to swipe through. Okay. And make sure that every slide on that carousel is full of value. If you're not gonna do video, the very least you can do is make sure that the static content that you post really, really packs a punch so that people can engage with it and people can react to it. And that it's information that's so good that people have to stop and have to comment on it. And then ENGAGING STATIC POST if you're not gonna do a static or a carousel use a static image that forces the viewer to stop scrolling and either learn more, answer a question or respond an example of this can be like you have TWIs, Snickers, M and M's and Reeses. One of these has to go, which one do you pick? Okay. And then you have a square. That has four sections and it has a picture of the candy. Okay. And in the middle, there might be a white square, a blue square, a yellow square green square, whatever color square you want, make it look sexy, make it look attractive, make it look, pop out. And then in the middle, it'll say which one has to go. And then in this, in the caption, you're gonna put one of these has to go, which one is your choice comment? A, B, C, or D below. And that will get engagement as well. Okay. So when I talk about 80. Rule ver with like video versus everything else. Everything else that other 20% is carousel that other 20% is static images that force people to stop scrolling. OUTRO Okay. So I hope that this has been helpful. As always, if you have any questions, you can email ask social media questions@gmail.com. We would love to answer your questions. We would love to help you get more deals and help you increase your authority in your marketplace. If you want information on coaching and done for you, social media service. Please DM me on IG Joel Odo. That's J O E L O Q U E N D O. Or you can email me@joelsocialmediaforrealtors.co. We offer one-on-one sessions, full coaching packages, a team of experts in marketing who are ready to help you grow your business so that you can be the authority in your market. And you can close more deals. Follow me guys at IG Instagram at Joel Aquino, J O E L O Q U E N D. And join our group of realtors who are crushing it on social media at our Facebook group, social media for realtors. Remember guys, it is not about the knowledge that you have, but the action that you take I have enjoyed this second episode of Starbucks sessions and I hope you have too. We'll see you around.

Finding Your Ideal Client Hello everybody. And welcome to the very first episode in a series that I am calling the Starbucks sessions. And so every episode from the Starbucks sessions will be filmed in an actual Starbucks and will be recorded in actual Starbucks like I am right now. And I want to go ahead and get started with today's episode, which is all about finding your ideal clients. All right. Finding your ideal clients is so pivotal to the success. And the organization of your business as a realtor. All right. And I know that you've probably heard this before you wanna find out who your ideal client is, but most people have no idea what that even means. Okay. And so I want to unpack that for you today. So let's dive right in. 1. KNOWING YOUR IDEAL CLIENT NARROWS DOWN YOUR EFFORTS All right. So the reason why it's so important for you to find your ideal clients is because it narrows down all of your efforts when it comes to marketing, when it comes to organization and when it comes to advertisement place. Okay. What does that mean? That means that you don't have to work your tail off to promote to everybody because the truth of the matter is last month, 3,700 homes sold in my county. I'm not marketing to all 3,700 of those types of clients. I'm only marketing to my specific group. A wise man once said that riches are in the niches. And so you wanna find. Your audience and you wanna really hone in all of your efforts on those people, because it's a lot easier to serve a hundred people than it is to serve a million people. All right. And so I want to start there. 2. MAKES MARKETING EASIER The second reason why it's important is cuz it makes it easier for you to market. When you're focusing on one segment again, it's, it's doing less work and getting better results with doing less work and. Instead of you trying to reach everybody in every price range in every market it's a lot easier for you to hone in. It's the same concept of having a farm, right? You don't sell real estate all over the state of Florida. You focus in on an area that is where your clients are, where your clients are your ideal clients live or where they wanna live. And then you work that farm. And so it's been exhausted. Hopefully by the time that you've exhausted that farm, you're getting tons of referral clients from all the people that you have worked with in that farm. And it continues to grow your business, but it allows you to focus in on one place instead of an entire area or an entire market. All right. And then the third reason why it's so important is because it allows you to gear all of your business, your entire marketing efforts to that one, avatar. Okay. And when I say avatar, essentially, you're going to do the following with me. BUILDING IDEAL CLIENT AVATAR You're going to take a dry erase board or take a pen and paper, and you're going to draw a stick figure. 1. NAME YOUR AVATAR Okay. I want you to give that stick, figure a name. It is going, you're gonna draw one stick figure for a man and one stick figure for a woman and you are going to give those people names. Okay. 2. DESCRIBE AVATAR IN DETAIL What you're gonna do is now you are going to make a very detailed description of. Okay, you're going to write down their age. You're gonna write down the type of work that they do. You're gonna write down the makeup of their family. Are they divorced? Are they single? Are they married? Do they have kids? Are they, adopted parents are, what is the makeup of that family? Okay. 3. WHAT ARE THEIR INTERESTS? Then you're gonna start making a list of all of their interests. Okay. All of their interests. And what you're gonna do is you're gonna, what kind of. Places do they like to eat at what type of books do they read? What type of sports do they like? Who's their favorite sports team? How do they dress? How much do they make? Where do they live? Where do they wanna live? And what motivates them, what scares them? What makes 'em cry? You want to get all of these things figured out so that when you have made a very detailed description of what it is that you want that your avatar, that you're trying to target is you're able to focus. You're marketing to speak to directly to that person. If you know what makes them cry, if you know what makes them laugh, if you know what makes them scared, if you know what motivation they, they, or what motivates them, what their, why is, what motivates them to make decisions, then it's a lot easier for you to curate all of your content, to speak directly to that type of person and give them the type of message that they need in order to propel them to do business with you. Okay. 4. ONLY DO ONE GROUP FIRST And so you wanna start with one group of avatars. Okay. Cause again, the whole concept of this is to narrow down your audience. And so you don't want to have 15 different avatars. You want to have a very specific set of avatars, a man and a woman so that if you are marketing to either segment, you know how to carry yourself around those people and what's gonna happen is when you start talking to people in your mind, you're going to. This is my avatar. This is my bill, or this is my Susie or whatever. And so you want to make sure that you start with one first and then as your business grows and as your business starts to expand, and as you evolve as a person, the type of client that you decide that you wanna work with might change. And so 5. ADJUST AND TWEAK AS YOU PROGRESS as your clientele changes, update that avatar so that if you have to hire a marketing company right to market for you, because now you're so busy, you can't do it on your. You can hand them an avatar and they know exactly how to curate the content for that exact type of person. And so this is something that is going to transform your business if you do it, and if you do it well, all right. 6. BE EXTREMELY THOROUGH Be as thorough as you possibly can. Now you're gonna start with one first as your business grows, you can shift, or you can add, you wanna do a male and a female. Now the fourth thing that I would like to go over is to curate and aim all of your content. To that avatar. So when you're posting on social media, if it's whatever you're posting a picture, a video if you're if you're, all of your captions that you put on your posts any collaborations that you do, any articles that you share, it should all be geared towards hitting that one person. And I've never heard it explain better. MIKE TODD'S EXPLANATION I've never heard it explain better than the way Mike Todd, pastor Mike Todd from transformation. Describes it when he talks about how their church operates on functions. And he said, basically if we took a tennis ball and we dipped it and paint, and we threw it at a target, the ball will hit the target. And there will be a very clear paint mark, where that ball hit the target. And then you're gonna get the splaters of paint that also hit the wall and also hit the target. So what's gonna happen. You're gonna aim all of your content. Bill or Susie. And as you're aiming, all of your content towards bill and Susie, what's gonna end up happening is now Tom is gonna get interested in your service. And Linda is gonna get interested in your service. Not Karen. We don't want any Karen to get interested in our service. Now I'm just kidding. But you you're gonna get other people who might not be your exact avatar, but they might be closer. They might be friends with your avatar that are now going to also become your clients. So by focusing your. In songwriting, there's this concept that basically says, if you write a song for one person, millions will love it. But if you write a song trying to aim it towards a million people, maybe not even one person will love it. And so the whole concept is to reverse the way that we are trained to think and say, Hey, I'm gonna gear all of my business, all of my content, all of my organization towards one person. you're gonna reach that one person and you're gonna make every effort to reach that one person. And then everybody else surrounding or attached to that person will also gravitate towards you and will also give you business and will also bring you business and will also know about your business so that if they know somebody, they can refer them to you as well. Okay. And so AIM CONTENT TOWARDS AVATAR any videos that you create should be speaking to those people. So if you, if your clientele appreciates humor and they like comedy, let's say they like Kevin Hart or whatever, when you're making your video. Make funny comments, make funny content, do things that, that are very funny because you know that your avatar is very into humor, right? If your avatar is into cooking, let's say they don't like going out to restaurants. If they're chefs, they cook, they like the, the process of cooking and it relaxes them. So start doing videos of yourself, talking about real estate while you're cooking a meal. If your avatar is really, really. on traveling right. Then talk about real estate while you're on vacation from this exotic location in France or this exotic location in the Caribbean or whatever, while you're on your cruise ship. Do a series of videos, short videos that just give real estate tips while you're on your cruise. And you don't even need to say, Hey, I'm here traveling or. You can literally just post it. And because people are trained to gravitate towards the things that they like, somebody who's traveling, who sees that you're in an exotic location, might stop scrolling on their feed, just to hear what you have to talk about real estate, because they look at your location behind you and it draws them in. COLLABORATIONS And so it's really, really important that everything that you do, and especially with collaborations guys, if you know exactly who your avatar is, you know exactly how to curate the relationships that you have in your business, networking. So that when you jump on a Facebook live or an Instagram live or a TikTok live, you're jumping on a live with somebody, an expert that is actually going to speak the language that your avatar speaks, right? If you're a, a, a Hispanic agent that's targeting Spanish clients why would you bring the, bring a lender onto your Facebook library, Instagram live that speaks no Spanish. You. Actively sabotaging your business and your marketing efforts by not aligning your marketing efforts with your ideal client. And what's gonna end up happening is you're gonna be very frustrated as a realtor because you are doing all of this stuff, trying to get business. And none of the people that you're working with are the people that you actually like to work with. And so if I'm serving the people that I love to serve, all of a sudden real estate gets less stressful, gets less frustrating because we. The same language. So we're able to communicate better. We're able to have the same goals. We're able to understand when things don't work out because we're all coming with the same mentality from the same core and, and understanding. And so that's super, super important guys. When it comes down to finding your avatar, I can tell you guys right now that there's two things that you should do to really get you started on this process. Okay. NEW AGENTS: START BY DESCRIBING YOURSELF The very first thing that you should do is if you've never done a deal before, look at. Describe yourself in as much detail as possible. Why? Because most people like working with people who are like them. And so your avatar, a good start for you to develop your avatar is just sit down and describe yourself, or even better go on Instagram, go on your stories and post a a post that has a question that says, how would you describe me in as much detail? And let people describe you, let people tell you about yourself. That a lot of times people see things that you don't see. And so it's a really great exercise for you to actually get out there and and start getting some of this feedback. So you can start building your avatar. Once you've described yourself, then you can think to yourself, okay, how would I want to be talked to by a realtor? How would I like to be educated by a. What would I be drawn to if I was trying to buy a house or interested in selling my house and then start there. Okay. Now, AGENTS WHO HAVE PAST CLIENTS: HIGHLIGHT SIMILARITIES IN PAST CLIENTS if you have done deals before and you've closed clients before I would go back and look at all of the deals that you've closed and I would make a list of descriptions for your clients and see what are the overlapping characteristics. Okay. Are all of your clients into fitness? Are all of your clients. Foodies are all of your clients active on Instagram and not on Facebook? Are all of your clients responsive to email or do they respond to text message better? So you do this and you curate this entire list. And what ends up happening is everything in your business gets aimed at at reaching that one person. And OVERCOMING SHINY OBJECT MARKETING SYNDROME if you can do this, and if you can do this effectively, not only will you only spend money on software that speaks to. To your avatar, not only will you spend time curating content and, and information and education that speaks to your avatar, not only will you hire people that help you reach your avatar, what ends up happening is you get to get beyond that shiny object syndrome that a lot of new realtors have. Let's be honest. Our first year in real estate. A lot of times we want to try everything. We wanna spend money on everything, every new method, every new tactic. Some people will literally jump from brokerage to brokerage, just because they want to learn the different things that each brokerage is teaching. And then they come to find out I wasted, six months of my real estate career, getting educated with all these different companies and learning a hundred different methods. And I still don't even know who I'm trying to. And I still haven't closed any deals. So if you do this guys, I guarantee you, I guarantee you that this one thing will transform your entire business. OUTRO All right. So I'm super, super grateful that you were here with us today. I'm I'm I hope that this has been helpful, and this has brought clarity to some of the questions that you might be having already as to, how to focus your marketing efforts. If you have any questions as always, please send your questions to ask social media question. At gmail.com. If you want information on coaching and done for you, social media services please DM me on Instagram at Joel Oquendo, J O E L O Q U E N D O. Or email me at Joel J O E L, social media for realtors.co. We offer one-on-one sessions, full coaching packages, a team of experts in marketing, ready to help you grow your business so that you can. The authority in your market and close more deals. And so I'm super excited to to reach out and to, connect with you. So please, please, please follow me at Instagram at Joel LA pudo. Please join our Facebook group, social media for realtors, so that you can get access to exclusive freebees content. And so that you can link up with other like-minded realtors who are know, our community of realtors who are all trying to grow. In their social media game. And so I, I'm super excited to connect with you and link up with you. Remember that? It's not about the actions that you take, but about the love that you have. Remember guys, it is not about the knowledge that you have, but about the action that you take. We'll see you out there. All right.

This is Joel Oquendo with the social media, for realtors podcast. And today I want to welcome you to this social media minute, where we give you one task to implement into your real estate business, social media profiles today. Hey, what's going on? Everybody. Today's episode is all about getting reviews. All right. So here's your task for the day. I want you to go. And to your profiles. And I want you to get a link that leads people to your review page, whether that's on Google or whether that's on Facebook or whether that's on Zillow, premier agent, or realtor.com, wherever it is that people are able to leave you reviews. I want you to get all those links together, and I want you to start sending out messages. Listen, if you don't have any past clients, Tell people to leave you reviews speaking to the, to the customer service qualities that you possess. All right. If I, if I've ever been reliable, if I've ever helped you out, if I've ever come through in clutch, I want you to leave a review. Speaking to that, you don't have to lie and say that I sold you a house. Remember guys is not about the knowledge that you have, but the action that you take, all right, we'll see you out there.

My name is Joel Oquendo, and this is the social media for realtors podcast tune in each week to get practical social media tips and hacks to help you close more deals and become the authority in your market. Hey, what's going on everybody today, we're going to be talking about engagement, boosting tips and how the algorithms handle engagement on social media networks. And so I'm going to dive right into it. Algorithms prioritize engagement above everything else on social media platforms. And the reason why this is, is because the ability to capture an audience and keep them engaged on any particular platform, whether it's Facebook, Instagram, YouTube, Twitter. LinkedIn, Pinterest, whatever. Though, that's, what's going to get most rewarded because the networks want to keep people engaging on their platforms as long as possible. All right. A Facebook ad that takes a person from Facebook to a landing page or to their website is always going to perform less than a. You know, add that keeps somebody engaged on Facebook. So for example, there's a Facebook ad type that allows you to generate leads within Facebook and they fill out a forum right there on Facebook. Those ads perform better than an ad that takes somebody to your website. Why? Because it doesn't take the person out of the platform. Currently engaging on. And so this is true for all of the different networks. They all will prioritize engagement because engagement is what keeps people on their platform. All right. That means that they get to make more money. They get to show more ads. They get paid more from different companies for advertising and then so on and so forth. Right. And so when it comes to us as realtors, we want to make sure that we're getting a lot of engagement because the more engagement we get, the more. The social media platforms, push our content out to more people. All right. And so the first tip that I'm going to give you guys to accomplish this in your business, and I hope that this is really practical and that you can start implementing this right away. The first engagement boosting tip is to use globally high engaging content. Okay. Or you can call this evergreen content that performs very well. There's a lot of different categories, but the ones that we're going to go over, the four that we're going to go over today is going to be an engagement. Boosting posts. Number one is going to be an educational posts. All right. People are flocking to social media platforms more and more now to learn stuff, right. There's been a huge increase in followings on pages that teach about investments and cryptocurrency and you know, house flipping and you know, anything educational, even cooking. Platforms or not platforms, but the cooking pages are getting more engagement in DIY pages. And so if you are a realtor who has got the heart of a teacher, this is really great news for you because there's so much misinformation about real estate out there already. And there's so many myths. There's so much misinformation about even the market conditions and stuff. That you have the opportunity to jump on your social media networks and really drive home educational content that will educate your audience and make them your ideal client, right? Because you would have educated them. They'll know what, you know, they'll think how you think and the more educational content you put out there, the more appreciative your audience is going to be, that you've taught them things that they might not have known, or that they might've had a misunderstanding or, you know, You know, misinformation about. And so the next one is humor. All right. Humor is in credibly, incredibly high engaging. It's probably one of the things, you know, when you think about why people go on social media, a lot of people go on social media because they just want to be entertained. So if you think about that, right, if you've ever jumped on if you've ever seen. And you're scrolling through those reels. You could be scrolling for a long time and that rabbit hole can go as deep as you want it to go. And so humor is almost always one of the things that keeps people on the platforms because they just die laughing at memes or videos of fails or whatever the, the engagement, you know, whatever that content is. That's keeping users engaged on the platform. Humor, almost always trumps anything else. And so when it comes to humor, if you're a funny person, be a funny person, right? Social media is not the place to be as a serious buttoned up. You know, we're not expecting you to act on social media, how you would act in front of, you know, your million dollar. Although, if it's part of your brand, you know, be yourself unapologetically. Right? And so if you're a funny person, be funny on social media, people want to work with people who they like, all right. People want to work with people who they like, and this is all part of putting your personality out there and letting people see, man, you know, this person really has a great sense of humor. If you are not naturally a funny person, that's okay, too. All right. There are some things, luckily, because know, it's social media, there are people that are out there that are producing funny content that you can piggyback off of either sharing their posts on your stories or you know, there's, there's places that will create memes for you, or that will allow you to share their, you know, their funny videos or whatever the case is. If you are Naturally funny, you can be secondhand funny by sharing somebody else's content who is creating funny content. Now the next high-performing piece of traffic, you know, traffic gate traffic gets. Content is storytelling. Storytelling is always really good. And you want to keep the story precise and to the point you really want to drive the punchline home and you want to make it as relatable as possible. And Phillip grantees did this recently on his. Platform. He his wife went away out of town for vacation or for work or something. And and he was talking about how, you know, while, while his wife was gone, he took care of the kids. He took care of the house. He made sure that everybody was fed. He made sure that everything was good. And the moment that she got back, it was as if he forgot how to do everything and became totally dependent on his wife all over again. And it's funny because it's relatable. Right. And so How many dads have been left alone with their kids. And, you know, when, when the wife gets back from wherever they were all of a sudden it's like we're going back into full dependent mode. Right. And so it was, it was funny. It was relatable. And it got a lot of engagement on the social platforms. Lots of comments, lots of likes. And so it was, it was a home run. And so the last or the fourth. You know, high engaging content is conversation starters. All right. Conversation starters are really great. When you think about social media, you want to think about social media, like you're at a party. Okay. And every post is a conversation that you're starting. So when it comes to conversation starters, Typically, I don't know about anybody else, but I like to practice icebreakers and conversation starters before I go to like networking events. Before I met my wife, when I would go into situations that were going to be social situations where I was going to try to get to know somebody You know, even, even now, whenever we go to parties and stuff like that, or wherever around a double date, I like to have some, some questions in my pocket or some conversation starters in my back pocket so that if ever anything gets awkward, I have something to fall back on and I don't feel like I'm going to just, you know, crash and burn. Conversation starters can be as simple as what do you guys think about the new relief plan that was announced and how it affects housing or what, you know, it could be, you know, what do you guys think? Who do you guys think is gonna win the super bowl this Sunday? Or you know, somebody, one of my, my friends, Amber recently posted on her page, you know, She was gauging from her audience who here prefers to have a pool versus not having pool in their house. And the. You know, the whole background of it was that you know, she had a client who was going to move into a brand new construction neighborhood and they were deciding whether or not to get a pool. And so her audience went on and they voted on whether or not they would have opted to have the pool done. And so things like that are really great for engagement because you know, when you start a conversation, the conversation keeps going, okay. There's something that's really, really important when it comes to conversation starters. And that is to keep the conversation going, right. It's a conversation. It's not a dialogue, not a monologue, or it's not a monologue, it's a dialogue. And so that leads us right into engagement. Tip number two, which is to use an attractive caption for your post. Always. All right. How can we do this? We can break it up into easily consumable content. All right. Don't use rent along sentences and don't use like no breakup in the content, like format it, format it so that it's easy to consume, easy to digest, easy to, to, to really get through that post in a manner that allows people, the ability to get through the entire thing. All right. You can make a long caption and if it's formatted properly, it will not affect the engagement on the post, because if it's formatted properly, people can get through it. They can consume it in a really easy and you know, like non-invasive way now, the other thing that you can do is you can use emojis, all right. Use emojis because emojis helped tell the story. They help bring life to the story. All right. And so what you want to do is as you're, as you're going through. And as you're saying, you know, putting whatever it is, that's in your caption use emojis that illustrate what it is that you're thinking about this. Think about the difference. If you were reading a children's book and the book had no pictures. All right now, Think about if it was a book that had, you know, texts, pictures, nice illustrations, it's way more engaging. It's a lot easier to get through because you have a visual representation of what's being written in that book. Right. And so it's the same thing with captions. You want to use emojis to help illustrate what it is that you're trying to drive home. And then finally use hashtags. All right. Use hashtags that are relevant to the content that you're posting. So that when people are online searching for that type of content, they are, it's easy for them to find you. All right now, engagement boosting tip number three, that is going to be the sermon I preached until I die. And I will never talk about engagement without mentioning this as call to actions. Call to action. Call to action. All right. Give your audience the opportunity to engage. Invite. Your audience to engage with your content by giving them a call to action. All right. And when they do engage, please respond with an open ended response. Don't just respond with an emoji. Don't just respond with a yes or no question. You know, you want to try to have that conversation, keep going. And. You know, whenever it comes down to somebody engaging with your posts, if they say that's so funny, you can say has something like this ever happened to you. Tell me about it. Right. And so it keeps the conversation going, because again, guys, remember if you were at a party and, you know, we, we. We compared the posts to a conversation at a party, right? If you're at a party and somebody makes a comments, you write about whatever it is that you just sold them and you just made a funny face and walked away. How awkward would that be? Right? No, you want to give them that engagement? You want to have that conversation go back and forth as long as possible, because that will teach the algorithms in these social media platforms that people like the content you're putting out, they're engaging with it. They want to see more of it. And so the next time you post your engagement is going to be higher because you're getting your content out to more people. All right now. I hope that this has been helpful for everybody. If you have any questions guys, as always, please feel free to send us your questions. To ask social media questions@gmail.com. You can follow me on Instagram at Joel Oquendo. That's J O E L O Q U E N D O. Or you can follow me on Facebook in our Facebook group, social media for realtors. Guys. I have had an amazing time today. Remember that it's not about the knowledge that you have, but about the action that you take. We'll see you soon. www.socialmediaforrealtors.com asksocialmediaquestions@gmail.com

This is Joel Oquendo with the social media, for realtors podcast. And today I want to welcome you to this social media minute, where we give you one task to implement into your real estate business, social media profiles today. Hey, what's going on everybody. This is Joe well, and your challenge for the day is going to be to set up your Google, my business profile. You're going to go on Google and you're going to go. Google my business. All right. And once it comes up, you're going to go through all the steps to set it up. What you're going to want to do is you're going to put one, to put a decent headshot on there. You're going to want to name yourself whatever your name is. Dash the city that you serve. Realtor. All right. Super important. So that when people Google you, you rank a little bit higher by naming yourself. That way. Finally, what you're going to do is you're going to go through the whole process to verify your identity, and then you will be able to send people a link to leave you Google reviews, super, super, super important. All right. Remember guys, it's not about the knowledge that you have, but the action that you take, we'll see you out there.

My name is Joel Oquendo, and this is the social media for realtors podcast tune in each week to get practical social media tips and hacks to help you close more deals and become the authority in your market. Hey, what's going on. Everybody. Today's topic is the reasons why people hire real estate agents and what we want to accomplish on social media to get us to get hired as real estate agents. And so today I'm going to dive right into it. There are three reasons typically why people will hire a real estate agent. Number one is because they trust you. All right. Number two is they feel like they know what you're talking about. And number three is that they like you. Okay. They like you. And so with this in mind, when it comes to social media, marketing and branding, we have to look at our social platforms as business tools, rather than a social tool. Like we discussed in the episode about the dream 100. If you haven't heard that episode, please go back and listen to it. I promise you it will not disappoint. Now when it comes to social media, we want to accomplish four things. We want to number one, appear to always be working. Number two appear to be the expert. Number three, generate business, duh. And number four, we want to brag about it. Okay. Now I'm sure that everybody here has at, at some point or another seen one of those pictures of somebody holding up a sign just closed, said yes to the address. You know, holding the keys in front of the house, all that, all that good stuff. So when we close deals, we want to brag about. When it comes to the reasons why people hire real estate agents, the first thing is that they trust you. Right? And in order to get somebody to trust you, you have to prove yourself to them, right? You cannot just expect to go out and get hired. Without you proving yourself to somebody. Now, this is really a touchy subject when it comes to people and getting hired by. Their family members or getting hired by their close friends and family. When they first get licensed, because sometimes when realtors get licensed, they think, Hey, I've been a realtor for a week. And now everybody who knows me has to hire me as their agent or else they're dead to. That is not the case at all. If there's one thing I learned from my wife is to never, ever act as if you are entitled to anything. And so even with the people that we know and that we love, we still want to make an effort to earn their business. Okay. We want to earn their business. And then that means in a lot of cases that we are not going to just assume that they're going to hire us because they know us. Because that is not how we would hire anybody. Right. We don't just let somebody operate on our kidneys because we know them. Right. We let people operate in our kidneys because they've gone to school. They've gotten educated and they've done it before they have experienced by doing it. And so. It's super important that we realize this guys, because it will save you a lot of headaches when it comes to friction within your family, because they did or didn't hire you for what you thought you deserve to be hired for. Okay. Now, when it comes to. People trusting you, you have to prove yourself to them, right. So do you want to appear to always be working? What do I say appear? I say appear because with social media, one of the great things about it is that there are some hacks that you can do that will allow you to look like you are out there doing tons of business and always working. One of those things is I personally schedule all of my content. So for example, if I am going to be at baseball with my son on Saturday morning I will post a video of me doing a showing in an apartment or in a house. Right? Why do I do that? I do that so that I'm able to be present for my son in his baseball, but also appear to everyone else in the world to be working so that I don't look like I am slacking on my responsibilities as a realtor. And so that I don't actually slack on my responsibilities as a father. Okay. And so that's one way that you can appear to always be working. So whenever I go and I show apartments, what I do is I will go and I will record multiple videos. Or if I'm showing a house that I'm going to sell to a buyer, I'll go out and I'll record multiple videos. I'll record, let's say between six and eight videos, I'll take, you know, four to five pictures. And what I'll do is I'll only post one or two, maybe that day. And the others are going to go in an album that are on my phone for Saturday showings. And what am I going to do on a day that I don't have any body to show anything to I'm going to go into that album. And I'm going to post one of the properties that I have taken multiple pictures of in the past so that it appears that I am working because keep this in mind, guys, no body wants to work. With an agent who is not working all right. People want to work with people who are working and people who are actually out there actively doing this. And so this is one of those hacks that for the times that you are not actively doing business, you can still appear to be doing business and it will translate just the same. All right. So number two, they have to feel like they know what you're talking. Okay. And if somebody is going to hire you, they have to feel like they know that you know what you're talking about. And so the number two thing we want to accomplish on social media is to appear to be the expert. Okay. I say appear to be the expert because I am fully aware that there's a lot of agents who, when they first get licensed, they have no experience. Right. They have no experience and it's not their fault. They just got licensed. But how do you. Prove to people that you are the expert that they need to hire in order to go out. So this is what I do. This is what I recommend. I recommend that you go out. If you listen to the dream 100 episode, you'll remember that. I told you, go around and follow as many experts as possible. Now, if you want to appear to be the expert, what you're going to do, and I'm promise you guys, if you put this into practice, you are going to be doing so many deals that it's going to be crazy. People are going to look at you and say, man, I can't believe that they've only been doing real estate for this long and they're already crushing it. You're going to go to these experts pages and you are going to emulate their content. Okay. That means if somebody posts the five things that make up a credit score, and it's a static post, right? The static, meaning there's no motion in the post. It's just a static image. You're going to take that image. You're going to go to your stories and you're going to record a video, literally reading off of that image and it'll go something like this. Hey, what's going on everybody. This is Joel live from the lifestyle lounge. I am actually here to talk to you guys about the five things that make up your credit score. All right. The first thing is your payment history. Your payment history is super important. You have to pay your bills on time, and that is a huge part. It's actually the biggest part of. Your credit score makeup. Now the number two thing is the actual utilization. This is how much credit you have available to yourself, as opposed to the credit that you're actually using already. Then after that, and a close third place is going to be the age of your credit. How long you've had credit available to you for now, after that, there's going to be. New credit is going to take the, the next lowest percentage. And then finally, it's going to be the mix of your credit. In other words, how many different types of credit you have available to you? And so that's been your tip of the day. Guys. I hope this helped you out understanding how your credit score is composed. If you have any questions, please feel free to reach out to me. Now, I just read that off of somebody else's page. Doesn't it sound like I know exactly what I'm talking about when it comes to the breakdown of your credits. Of course it does. And the reason it does is because I read it off of somebody else's page. So you can come across as the expert and you can appear to be the expert while you're becoming the expert. What do I mean, I mean that once you read that graphic off of somebody else's page, while you're recording a video to give it to your own audience, not only are you educating your audience on the five things that compose your credit score, but now you're learning the five things that compose your credit score. So in the future, if somebody else asks you about. You'll have the answer because you did this exercise. If you do this to read to five times a week, okay. For your first three months as a realtor, there's no reason why everybody shouldn't be knocking down your door. I'm going to tell you guys something that's really funny. Somebody reached out to me one time at the very beginning of my real estate career, I was doing all of these things that I'm telling you guys to do. And somebody reached out to me and they said, Hey man, we saw that you were crushing it on social media. And so we wanted to talk to you about listing. The funny thing is when I got that message, I hadn't even done my first deal yet. Now, why is that funny? It's because the perception that I was putting out by appearing to be the expert and by appearing to always be working was that I was crushing it in real estate. And because I was Crow, quote, unquote, crushing it in real estate. I was given the opportunity to list a house that eventually sold. And so it's one of those things where guys, if you put these things into practice, there's no reason why you shouldn't be doing more deals. Okay. The third reason why people hire you is because they like you. And when you're out there recording videos and when you're out there and you're putting out this content, you're putting out this information, you're showing people that you're working, you become like people see your personality being communicated through those videos and they like you. Okay. I get a lot of agents that stress out because they're like, oh, what if I sound dumb? Or what if I make a mistake or this? And now what if I stutter? And you know, it's going to take me forever guys. Done is better than perfect. All right. Get the video posted. Even if you stutter, even if you mess up, make a funny face and keep going post it because people care more about authenticity and the actual information than you're communicating than they do about whether or not you said it without stuttering. I promise you. Okay. I am a personal. Witness and testimony to this that I have posted videos that I thought were cringe-worthy and I've still gotten people reaching out to me. Hey, what do I got to do to start getting pre-qualified I just saw your video. It's great information. And I feel like. Okay. And so what's, you're going to do is once people see that they can trust you. Once people see that they feel like, you know what you're talking about and they like you, they're going to hire you because you've been using social media to leverage the platform, to be able to get in front of all these people every single day. And that's going to help you generate business. Now, once you generate the business, it's very important that you brag about it. The nice thing about social media is that people are going to assume whatever they want to assume anyways. So for example, if you close on a rental, I will, I would tell you. Post a picture of your client holding the keys. And then at the bottom put just closed. You don't have to say what you just closed on. Just put just closed and what's going to happen is the more people see that you're posting just closed, just closed, just closed. They're going to start reaching out to you and just say, Hey, I see that you're closing deals left and right. What do I have to do to get started? All right. The entire reason why we're doing this is because we are trying to get people in a position where they can trust us to handle their transaction. And the only way to do that is to show them that we are capable of doing our job, that we're competent enough to get other people in their place so that they can feel comfortable trusting us with their place. All right. Now, when it comes to bragging about it, also, I stretch out. I milked every transaction. So for example if I have a house that I'm representing the buyer on and we get our offer accepted immediately, I post a graphic that says under contract. And then after after we get the clear to close, I will post another picture of a different part of the house. Like let's say the living room instead of the front of the house, I'll post the living room and I'll say clear. And then after the house has closed, I will post a picture of the backyard and I will put justice. Now, I know that all three graphics belong to the same transaction, but most people are only going to see them as independent from one another, which means that most people will think that you actually closed three deals. Instead of closing one deal. It's not lying. It's not being sneaky. It is just informing people of the different milestones that you came across in the transaction. Okay. That's all we're doing is we're letting them know all the milestones that we're hitting in the transactions. Now, how they interpret it. Listen, I could put in every post in the caption, Hey, this is the same transaction. This is the same transaction. And I will still get people that will congratulate me on all three as if they were individual transactions, because people do not take the time to read. They literally will only read what's on the graphic. And so I want to encourage you. This is not sleazy. This is not like a, an, an, an ethical way. Promoting yourself. This is just exactly what marketing is like for real estate. This is what you want to do. You want to let people know that you're out there working. You want to tell people the different muscles that are happening, how they interpret it is not up to you. It is up to them. And so this is kind of, you know, putting yourself out there so that more and more and more people can see that you're out there doing business so that they can trust you with their transactions. Are. So they have to feel like they trust you. They have to feel like, you know what you're talking about and they have to like you, okay. Those are the three reasons why people hire agents. Now when appear to always be working, because nobody wants to work with someone who's not working. We want to appear to be the expert because they have to know that, you know what you're talking about and we can appear to be the expert by emulating the content that is on other people's pages. So that. Become the expert while we are appearing to be the expert, then we want to generate business. And as regenerating business, we want to brag about it. All right. I hope that this has been super helpful and insightful. Again, this is one of my favorite parts of the training to do, because this is where people start really formulating and opening their mind to like, man, this is really, really. Great information that I can take and I can put into my business today and it will make me progress. All right. Now. So if you have any questions, please feel free to send your questions, to ask social media questions@gmail.com. You can follow me at JOEL Oquendo on Instagram, and you can find us on Facebook at social media, for realtors. Remember, it's not about the knowledge that you have. But about the action that you take. We'll see you soon. www.socialmediaforrealtors.com asksocialmediaquestions@gmail.com

This is Joel Oquendo with the social media, for realtors podcast. And today I want to welcome you to this social media minute, where we give you one task to implement into your real estate business, social media profiles today. Hey, what's going on everybody. This is Joel, and here is your challenge for the day. Your challenge for today is going to be to create content. And what you're going to do is. Different apartment communities. And you're going to take pictures in all of the different areas that that community has to offer. For example, the clubhouse or the fitness center or the pool area, or the summer kitchen. You're going to take pictures in all of these places, so that the next time that you don't have anybody to show places to, you can actually go online and post this content that you have already. Secured from these different communities and it will, uh, it will appear to your audiences. If you are out there doing work, even when you have no work to be done. All right. So that you can appear busy because people want to work with people who are working. Remember, it's not about the knowledge that you have, but the action that you take, I hope this, this has been helpful. We'll see you out there.

My name is Joel Oquendo, and this is the social media for realtors podcast tune in each week to get practical social media tips and hacks to help you close more deals and become the authority in your market. Hey, what's going on everybody today on our podcast, we are going to be talking about scheduling content. I know that the title does not sound super riveting, but I guarantee you that this will probably be one of the most valuable episodes that you actually take in and consume. All right. So I'm going to dive right into it. The, the benefits of scheduling content is that scheduling content allows you to plan in advance. To establish and maintain consistency. It saves you tons of time and you can even work when you're not working. All right. So I'm going to unpack this for us right now. Scheduling content is something that a lot of people did not even know. Probably until today that this was even a thing that you can schedule your posts ahead of time so that you're not playing the guessing game the day of your post. And so what scheduling allows you to do is, like I said, allows you to plan in advance. So it allows you to think to yourself, like, what are the days of the year that I absolutely have to post something, right? So let's start with holidays. Holidays are posts that we know the holidays are going to come every year. We know when Easter is going to be. We know when you know, when Christmas, Thanksgiving, when Hanukkah, Kwanzaa, whatever it is that you celebrate, we know when these holidays are going to be happening, every single. Year. And so it's really important that we kind of plan ahead plan in advance so that we make sure not to number one, that we don't miss any holidays, but number two, so that we don't over work ourselves when creating content because there are some days of the year. It doesn't require you to be super creative. It just requires you to nail the holiday. Right? And so it allows you to plan in advance. It allows you to schedule posts before the day actually comes for that post so that if you're tied up or if you're busy or if there's something else that you have going on, you are able to continue to post, even though you're not actually posting in real time. Now, number two, it allows you to establish and maintain consistency guys, though. One characteristic that most realtors lack that that the realtors that are crushing it in most cases do have is consistency. Right. You have to wake up every day and, and, you know, crush it every single day. And so what this allows you to do is this allows you to bake in some consistency into your marketing plan. So that regardless of what's going on in your. There is something that will be running on autopilot if you do this correctly. All right. And when you schedule content, this allows you to for example, if you schedule a post on Monday and on Monday morning you know, you decide that you have to leave the country emergently for something some random event. That post is already scheduled. So it doesn't matter if you're at the airport, if you're on the airplane, doesn't matter if you're in a taxi that post is going to get posted whenever you scheduled it for. Okay. And so it's really, really important that you you know, that you, that you know that because. You know, this is going to allow you to bake in that consistency into your marketing plan so that you no matter what's going on in your life, you still have content that's being put out there. Because the main, the main goal of this is to maintain at the front of people's minds. Right? We want people to think about us when they're around the water cooler at work and somebody asking, Hey, does anybody know a realtor? Or I could really use the information on a good realtor. We want to be at the front of their mind and what this scheduling system that I'm going to discuss to you guys or discussed with you guys today. Going to allow you to do is it's going to allow you to maintain at the front of people's minds because people love being the person that says, I know a guy or I know a girl, right. And so if you schedule your content and your content is constantly being posted you're going to be at the front of people's minds because they're going to constantly see you on their news feeds you know, crushing it, doing real estate, right. The other thing that this is going to do is this is going to save you tons of time, guys. I spend about two to three hours a quarter. Okay. Scheduling three months worth of content. So in two or three hours, I schedule three months worth of social media posts. And I, don't got to think about it for another three months. Right. And so I'm able to. In the future three months. And it really opens up my time to be focusing on other things that are more important than posting on social media, even though social media posting is important because it's part of the marketing that drives, you know, the marketing machine that drives my business. And so and then finally you can work even when you're not working. Okay. This is, this is a funny story that I like to tell people. You know, my son started, started going to base. Last year and while he was going to baseball, I started scheduling posts. At the same time that he would be at baseball so that I could be with my son, but it would still look like I was out showing houses. Now, why did I do this? Number one, because I wanted people to still know that I'm actively out there doing real estate work. But I also wanted to spend time with my son. And so this allowed me the ability to to show my audience that. An active realtor that I'm working with clients that I'm actively doing work, but it also opened up the time for me to actually be with my family and spend time with them. And so by the time that we were done with baseball, we'd go have breakfast and then I'd go and I'd work with my clients. Right. But at the time that I was at baseball, I was appearing to be working even though I was not actually working. And so a lot of people, I can't tell you how many times I would get messages from people that would say, Hey you know, I I've seen that. You're crushing it on social media and we want you to come and check out our house and see if, you know, you could potentially list it. Or w you know, we've seen it. You're crushing on social media. How do we get in touch with a lender? We want you to help us buy a house. And the reason why that is, is because. The posts were continuously being posted. Okay. I was consistently posting content. I was doing so, you know, planning so far in advance that you know, one time I had a friend who I'm not going to say his name, but he was a fix and flipper and he had just acquired a property for an investor. They had just closed on the property before he had a chance to put insurance on the property. The house burned down. I know I'm as stressed out as you probably are right now. I'm just telling the story. However I had scheduled content to be posted while I was you know, while I was scheduling my content. And it just so happened that the meme that posted the Friday after. The Friday after my friend told me about his situation just happens to be a meme of a house on fire. And you know, somebody saying, I think the meme was something along the lines of you know, there's just minimal damage, you know, after the inspection or something like that, nothing structural or. You know, something along those lines. And you know, my friend saw the posting. He was like, not cool, bro. But it was really funny. I had, I was freaking out. I was like, no, no, no. I scheduled that post a long time ago. I didn't even know that I was posting this week. You know? He understood of course, and it was a, a good laugh that we had, but it was definitely something that, you know, it allowed me to. You know, my schedule was planned in advance and so I was able to continuously post and, you know, not have to worry about something, not posting that particular day. It just so happened that I planned so far in advance that it kind of came back and bit me. Right. But you know, it's, it's one of those things guys where you know, my, my father got sick last year. In 2021, beginning of 2021, my dad got really sick. He was struggling with diabetes and he was kind of like on his last you know, in his last moments and in January, he had to go into surgery to have his final leg amputated and You know, they went through, they did the procedure, he started recovering really well. And then he took a turn for the worst. In February, towards the end of February, I sat down and I spent a couple hours planning my content for March, April and may. And towards the end of February, we get a call from my mother that, Hey, you know, your dad's going to go into hospice here at the house and. You know, we would really love for you guys to start making plans to make your way down here or up here, I guess I should say to South Carolina and so. My wife and I made plans. We, you know, I'm I remember like it was yesterday, I'm getting the oil change on our car. I got a call from my mom and she says, Hey, if you guys drive over here he's probably not going to be alive when you get here. Because he doesn't look good. And you know, we don't know how long he's gonna last. So I called my brother-in-law and I told my brother-in-law. Pick up the carbon, it's done getting an oil change. I met my wife at the house and you know, we ended up going straight to the airport, booking a flight, my wife, my son and myself, flying South Carolina from Florida to be with my, with my family will. The funny thing is that my dad had always been a fighter. My dad had struggled through a lot of health issues and he'd always beat whatever it was that was trying to take him out. And in true fashion my father ended up surviving in home hospice for an entire month after we got there. And so, you know, we were able to kind of spend time with my dad and we were able to be there you know, with the family and with friends and stuff getting, you know, getting to spend that time with him. And while we were there because I had already scheduled all of my posts every single day. There was posts that were going out. After a month of being in South Carolina, my father passed away Easter weekend in 2021. And you know, we were there, we were there for the funeral help my mother tie up some loose ends after the funeral. And when I got back home, because my posts had all had been consistently posting. There was a lot of people that hadn't even realized that I was out of town. Not only that, but when I came back, I came back home to to two listing appointments from people who said, Hey, we've seen that you've been crushing it on social media. And we would love for you to come and check out our house and kind of tell us what our house is worth to potentially, you know, take it on as a listing. And you know, had, I it's, it's almost like a, like a light bulb went off in my head. I was like, oh my goodness. So what you're telling me is that All I have to do is manage the perception of what people are seeing on social media. And this can really open up some time freedom for me to wear. If I, if I timed this properly and if I schedule purposefully and intentionally I can free up time in my own schedule so that I can do the things that I actually love to do, like being present with my family for my father's last days. Right. And so it was something that for me, was such a gift that I was able to focus and be present. And when I came back, I didn't have. Stop my entire business and then started all over again. When I got back after you know, after being with my dad, because it was a new agent back then that was, that would have been devastating to my business. It would have meant I would have had to spend another, you know, 30 to 60 days just to start getting my pipeline up and running again. Because I had to take a month and a half off of work. Right. And so. When it comes to your actual scheduling workflow. What we want to focus on is a couple of things we want to focus on. Number one, the approach that you're going to utilize, number two, the software that you're going to use. Okay. And then number three, we're going to focus on the time when you should be focusing on. On these tasks. Right? So the very first thing that we're going to talk about, we're going to talk about the split approach. The split approach is something that I came up with. Because one day I was scheduling content and I was so not feeling creative. Right. And so you know, with the scheduling software that you select, most of them will just allow you to drag and drop your images or videos to the date that you want to schedule it for. And so what I ended up doing is I spent the entire time that I was scheduling, just dragging and dropping images to the places that I wanted them to go to the days that I wanted them to post. And then I came back a week and a half later to sit down and actually do the captions because I wasn't feeling creative that day. And so I wanted to leave the captions for a day while I was feeling a little bit more creative, a little bit more inspired so that I made sure that I really nailed those captions. Now, once I completed. You know, those two days worth of scheduling. You know, collectively, it probably took me about three to four hours that month or that quarter, I should say, to schedule those posts, but still three to four hours across two days to schedule three months worth of content is actually in my opinion, it's it's time well spent and it's actually a lot of time saved. And so the second approach that I usually employ is my full out approach. Okay. Full out approach is basically just taking images and videos. Dropping them on the days that they're going to get posted at the time slots that they're going to get posted. I do all the captions and everything on the same day. Okay. I like to do this you know, at the same time, because I like to see how my schedule unravels as I'm getting through impulsing all these things, right. And so I prefer the full out approach, but the split approach works really well, especially if you're not feeling super creative, but you know that you have to get this done. You can just spend a day drag and drop all of the images and videos where they go and then come back another day when you're feeling a little bit more refreshed and you know, sit down and knock out the captions or if you have the team to do so. Drag and drop the content and then let somebody else do the captions for you that also will work you know, beautifully. If you have somebody on your team, that's a writer that likes writing. That's a, that's a home run. And so when it comes to the scheduler that I use when I first started, I was using a scheduler called that's P L a N O L. And there's another one that's called HootSweet, which is very popular. And there's another one that's, that's pretty popular as well, called later. I actually have switched over to using later. I just liked the the user-friendliness of it. I liked the features that it, that it has within the system. I like the organization aspect of it, where I can kind of categorize all of my posts together so that. You know, topic is tagged and labeled and I can find it easily. So later is what I use actually right now. But I'm going to tell you guys the same thing that my broker says, the best system for you to use is the one that you actually use. All right. All of these schedulers are going to do basically the same thing. They're going to allow you to schedule your posts. Okay. They're gonna allow you to schedule your posts. And so you're going to want to connect with a scheduler and start scheduling your posts. As soon as possible so that you can open up your schedule and you can start baking in that consistency into your marketing efforts. All right. Now the final thing that I'm going to say about this is that when it comes down to when to actually work on this, I always recommend that you work on this during non-business hours. All right. If you're not able to, at times when you're not able to be showing houses. So if you're an early riser when you get back from the gym or whenever you do your morning routine before people wake up, work on this, or if you're like me and you're a night owl and you're awake till three, four o'clock in the morning do this at night when, when everybody's asleep and there's nobody awake to bother you. Just knock this out at night, don't spend the time that you could be closing deals working on social media posts. Okay. Just doesn't make sense. It's not the best, the most efficient use of retirement. You want to make sure that those prime hours of like eight to 6:00 PM or 8:00 AM to 6:00 PM are blocked off to do business. Okay. Now I hope that this has been helpful today. If you have any questions as always, you can send it to ask social media questions@gmail.com. We would love to hear your questions and help you answer those questions. Please, please, please follow me on social media on Instagram at JOEL Oquendo. That's J O E L O Q U E N D O. And you can find me on Facebook at social media for realtors. You can join our group. It's an open public group and you can join us and you can get some freebies on there when you join. And we would love to have you remember guys that it's not about. The knowledge that you have, but the action that you take, we'll see you soon. www.socialmediaforrealtors.com asksocialmediaquestions@gmail.com

This is Joel Oquendo with the social media for realtors podcast. And today I want to welcome you to this social media minute, where we give you one task to implement into your real estate business, social media profiles today. All right. All right. All right. What's going on? Everybody. Today's episode is all about researching hashtags. This is tedious, but if you do exactly what I tell you to do right now, I promise it will make your life a lot easier. All right. So here's what you're going to do. You're going to go on to your social media profiles. You're going to follow, or you're going to go to the pages of the top producing agents in your city, and you are going to see what hashtags they are using. And what you're going to do is you're going to start a new note on your notes app on your phone, and you're going. At the top hashtags to that note. Now you can only go up to 30 hashtags, so make sure that you're making them count, make sure that you're picking the ones that are specific to your location. And I promise you, it will get more eyeballs on your content. Remember, it's not about the knowledge that you have, but the action that you take, we'll see you soon.

SMFR PC - KATELYN Hey, what's going on, everybody. I'm here with the social marketing queen herself, Caitlin roads. And today we're going to be talking about everything reels. Um, and so I'm super excited. Thank you so much for being here with us today, Katelyn, I cannot wait to unpack all of the, the good stuff that we have to talk about today. Um, and so. I'll just let you introduce yourself. Tell us a little bit about yourself and your background, professional, personal, all that good stuff. Introduction Yes. So I'm excited to be here. Thank you for having me. Um, this is actually my first podcast that I've done, so yeah, you're taking that from me. Um, so, okay. So my background, um, I've been doing social media for 13 years, but. Specifically real estate marketing, uh, for the last 10 years, um, I started marketing for this property management company when I was really young, straight out of college. My degree is actually in journalism. Um, but I felt, yeah, so, which is probably why I love reels getting in front of the camera and doing crazy things. But, so I started in property management and then it changed into the mortgage industry and then it went into real estate. Right. But it's just so funny. I always think about how, like, God just led me on this real estate path and then my husband's a realtor, so. It just all has worked out. Um, Although my degree is in journalism. You know, social media was just starting to kind of go on the rise when I got out of college. So there was books out about it, or you were just using the stuff. Um, Instagram was very new. You remember the old yucky filters on Instagram back in 2012, like that's where I remember Instagram. Thank God. Like, I don't think anybody even uses those filters anymore. No filters are next level. The catfishers are out there right now, different person, but I'll be like, you do not look the way that you look. Yes. I know. I know. So the builders we had back then were not like that guys. It was like a, it almost looked like your photo was like burnt with edges and stuff like that. So it's definitely, Instagram is definitely came a long way. Um, but anyways, Right before I started my own social media agency last year, then it's almost a year old. Um, but I think, you know, what really took off for my business as far as the social media agency was, I started utilizing real. Last spring right before it was like right when people were really starting to jump on them, but a little before. So I was getting really good views, good engagement. And my page is almost 80,000 followers now and I owe it to reels. Honestly, they've helped me reach. Just a heads up people last week, it was like at 75,000 or something like that. So it's growing pretty rapidly. Yeah, I will say, you know, I use all of Instagram's features. I'm very big at teaching people. Like it's not just about reels, make sure you're using carousels and videos and IgE lab, but, um, I've definitely ramped up my. Reels posting. I used to do, I started, if you scroll back in my Instagram feed, you'll see my very first, my very first real, and it, it wasn't the best real, but I start from the bottom, started going, I started working my way up and learning the feet and now I try to do like four or five reels a week. Yeah, it's interesting. I like to think that I'm like an early adopter, but there's always, there's certain things that I fight and reels was one of those things that I fought tooth and nail, because I was like, oh, this is just Instagram. Trying to be like, take talk, probably not going to stay around or take talk will get consumed by Instagram or whatever. Um, it's just, it just goes to show again. Um, you have to, I read this really great quote that said, um, an opportunity of a lifetime has to be seized in the lifetime of the opportunity. And, um, what happens is a lot of times we jump on the bandwagon after it's driving away 60 miles per hour, and it takes us a long time to catch up. Right. Um, You know, that, that I think that that's one of the biggest things is that whenever you guys see that new features are getting announced, you see the new things that are getting released, take advantage of those things early, um, because the algorithms will push more traffic or towards the people that are using those. They will. And then too, like, we'll get into this into this later, probably too. But think about like trending the audio when it comes to reels. Um, a lot of people, the experts, the gurus push people, jumping on trending audio, being the first adopters to jump on it because you will get more attraction. People will see your, your real more. If you jump on that turning audio early. So be early adopters is what, we're, what we're telling you to do right now. What's the Big Hype about Reels? So, I guess we'll start with unlike what's the big hype about rules, right? Like why are they important for realtors in particular to implement into their business? Oh my gosh. Yeah. So what is the biggest hype about rails for realtors? Ooh, that's a loaded question. Um, so I believe that. One, I mean for any business, but realtors, especially, it's going to get your brand out there to more people for free. Um, I know working with realtors before I started my own agency, I worked for curator, which I managed 25 clients, uh, monthly, and that was hard, but they were very big on pushing advertising, Facebook ads, Instagram ads, but you know, that's extra money on top of. And top of paying a social media agency. You're also paying for that ad spend with reels. You don't have to do that. It's a free feature on your phone that you can literally pick up and show people your listing that you have, um, do a 32nd walkthrough and show off that listing that you've got. Jonathan behind the scene, show them your personality, but they can really just get to know you without you having to fork out even more money than you're probably already spending on your listing, you know, really spend money on photography and all that good stuff. When you literally have a free phone right here to do your own marketing or something. Right. And it's, it's honestly like one of those things that think about this, most realtors are terrified about being on video. Right? What I think about when I hear. Is that I have a competitive advantage because I don't have any fear of being on video and I'll be on video and I'll be acting a fool all day long every day, if you let me. Right. And so if you think like, man, if I just push past this fear, I will have a competitive advantage over all the other realtors who are not comfortable being on video. Um, because they're scared of being on camera or whatever the case is. Right. And so it's, it's again, it goes back to what you were saying. It's organic. It's. Um, you, you don't have to pay for it and especially for new realtors. So I'm, I'm coach in my company, right. For a new agents. And the number one thing I tell new agents is to put out content, don't spend time, don't spend 20 or 30 hours training, um, spend 20, 30 hours putting out content. Why? Because at the very beginning, the only thing you have going for you is proving to people that, you know, your. Because it's just so much less effort to just pick up your phone and say what you got to say on a real and post it and be done. Sure. You do the research too, before you go. And you're like, don't be spreading false information wise or like, you know, like stuff that don't, don't give these, don't give your audience wrong information. Definitely do your due diligence, but literally you can pick up a phone and record as long as you have that confidence, which we need to talk about competency, right? We're going to get there. I promise. Um, but as far as, um, as far as that goes, especially for new agents, putting out content, it's one of the best ways to get out there. People hire you for one of three reasons, right? They like you, they trust you or they feel like, you know what you're talking about. Um, and video allows you to touch on all three of those things. The more people hear you talk and sound like, you know what you're talking about, the more they're going to trust you. And then your personality naturally is going to come in with. Um, I also want to encourage everybody, like don't hit the stop button on the recording. If you mess up, keep going. He humanizes you. It makes people relate to you more. It makes people like you. It's like my wife tells me twice. At least I'm S I'm so proud of her. She's so she's out there doing it. She's not super comfortable, but she's still doing it. I wish I had that confidence to do that. Right. And so people appreciate like the authenticity. Right? Right. That's what we all crave is that authenticity. And like you said, if you just hearing someone talk about it, I automatically trust you more because I see you talking about it. The Anatomy of a Good Reel... Okay. So, um, explain to us the anatomy of a good, real, like the things that make up a good real. You had a post recently and I tagged you in it when I. Um, you put, like, I think it was like seven or eight things that were like, these are things that you have to have in your real, in order for you to put together a good real, and I did it. I tried to hit as many of them as possible. Um, but there is a, an actual formula, um, that you can follow if you're just getting started. Eventually Jason Pantana says good content, always performance, right. Um, if you just have good content, it will always be. But while you're getting to becoming a good content creator, um, because you have a thousand hats to wear, right. There is a S a simple formula that you can follow. So what makes a good real? Yes. So I wish I would have wrote some nuts about this cause. So what makes a good real, um, there are a lot of different. Um, there's a, there there's definitely an equation to have in your head when you're going to record a real, right. Is my idea resonating with other people currently? So first you want to have the idea, you want to do a little bit of research, you know, scroll through that, explore feed. If you need to and get some inspiration on what you want to do, what's resonating with the audience already out there, because then you'll know that it's probably going to work. If you can do something similar to that and how to know if it's resonating with people, guys just really quick, they set up your super beginner level and social media. And you look at the likes. You look at the comments, there's a lot of comments. There's a lot of likes. It's a good way for you to know that that content is resonating with people. Okay. I'm sorry. Go ahead. Go ahead. I'm sorry. No, you're good. Take that engagement into account. Um, and then next, you know, you want to set yourself up for success by setting up your space? Lighting Matters! Um, I think the biggest. Tip for a good real well from me is good lighting because I can see a really good real, and I can know it's from a really trusted, good company and then like their lighting's off and it makes. The entire quality of the video, just not look as high quality as it could. So I'm super big on people. If you can't afford a light, then get in front of a natural window, which is what I'm doing now. Um, you know, you don't, you don't have to spend tons of money in making yourself. Green screen background and all that stuff. This isn't TV. This is your phone. Um, but just get that good lighting going. So you get on good high quality video. Clean Lenses record BETTER VIDEO! Um, clean your screen off. If you have to, before you record, take your shirt and clean that little video screen on. Well, I know that she's a pro. Okay. Because I do this. I do this all the time. I'm a photographer. Like I have a background in, in photography, video marketing, all of that good stuff. Um, for years before I became an agent and it's one of the things that I always like, I always look at it as an a photographer. Is there dust on my lens? Right? And little things like that. People tell me, oh, your camera's so great. It's like, we have the same phone. Right. So just wipe your fingerprints, you know, and you'll be fine. I get comments all the time. Like what kind of video are you recording when then it's literally the iPhone 12. I believe it is. Which everyone has access to this. Just so good lighting, clean up your stuff. Um, and then. Channel your ALTER EGO! Even before you get ready to a court record, like do some crazy stuff to hype yourself up a little bit so that you're not scared. Like those people are, you know, the old saying like picture everybody in their underwear. Like you picture yourself. You're super cool right now. So you're going to fake it till you make it baby. And have that confidence on that video for this. Oh my God. So when people sign note, when people follow me on Instagram, like when I find out that my friends are following me, I'm like, please don't judge me. That's a different person that you see there in person, because I do, I am this. I'm not like a fake person, but I'm like this character that has the confidence to do what I do and teach people what I teach. So definitely give yourself that grace to be confident and, and just don't take that fear of. Because people will see that fear in your real estate. Absolutely. And not only that, but it's, there's a big part of what you just said. Right? Um, it's, it's not that I'm fake. Right? Marketing is marketing. Faking It vs. Actual Marketing Marketing is not real life. Okay. Um, marketing, the whole point of marketing is getting people to trust you, to work with you. Right. And so. You know, pill companies will hire actors to act like they took the pill. Did they actually take the pill? We'll never know. We'll never know. Right. We'll never know. But the truth is, this is something that I learned about three years ago. Um, and it's the people that sell Mercedes-Benz cars. A lot of them cannot afford the Mercedes-Benz cars that they're selling, but they still wake up every morning. They put on their tie, they put on their blazer and they go sell Mercedes. Right. And so just because you don't own one doesn't mean that you're an imposter, it's just marketing. So I don't know if you've ever read or heard Ryan Sirhan's book. He's a realtor from million dollar listings, New York. He wrote a book called big money energy. Okay. And this book changed my. Um, this book, he talks about how he got on the show, right? Million dollar listings, New York. Um, at the time he was a rentals agent. He was not doing million dollar deals and he went into the interview and he told them, I am the best realtor in all of New York city. And they, they didn't fact check them. Right. It's like, you know, he went in there. He said, what is. On the day that they were going to film, they were going to go film for agents and whoever, whoever had the worst content that we're going to drop them. And they weren't going to keep the other three for the actual show right on the day that we're going to film him. He told all of his family, all of his friends, Hey, call me nonstop today while I'm with the crew. Don't stop calling me until I tell you. And the whole time he's with the camera crew, his friends are calling him his mother's calling him and he's answered the phone. He's like, he's like, that's a, that's ridiculous. That's such a low ball offer. Um, I'm not even gonna consider any hang up on it. Right. And then they call back and then he was just acting the part. This alter ego set in, in front of the cameras. And they picked him. And from the moment that they picked them to the day that they started filming the actual series, he said, well, now that they picked me, I have to become the part. He locked himself in his office for like 14 hours a day for six weeks straight and did nothing but cold called by the time they started filming, he already had million dollar listings that he could film. And it was such an inspiration. Thing, right. That's such an inspirational story to take somebody who's like, I don't want to do rentals anymore. I am going to become the best agent. And last year he did $1.5 billion in sales. So it's, it's kind of one of those things where you have to figure out, you know what, it's not that I'm being fake, it's it. I'm believing in myself. I'm believing in my five-year from now self, as opposed to the place that I'm at right now. And that's the person that I'm going to be on camera. Does that make sense? That's really like when I got into reels, it was to grow my social media business and, and, you know, I kinda took what he did. Like, no, I am going to be the best. I am the best. I immersed myself into learning every single detail about Instagram and reels and you know, and every feature of it. And you, you make yourself the best in real. This is a great way to show that off too, because you literally it's at your fingertips. And it's a great way to share off valuable educational stuff to your audience too, which for realtors, you know, people want to know, um, like how's the market right now? Um, how much can I sell my house for, you know, like little things people are using their phone all the time. What I'm getting at is that you can use real estate to reach so many people with, with your real estate. Right, right, right. Absolutely. I love that. Content Planning/Creation Routine What is your content routine look like? Like when you get ready to get content together, do you, um, do you just do it randomly or do you do it? Um, I have here my notes. Um, you have content calendar. Plan your content, how you actually do the execution of the, and the creation of the actual content. Yes. So content planning for me and contemplating for my realtors is very different. So I just want to talk about both of them for me, because I'm an Instagram coach. You know, a lot of the times I will see things off the bat and because I'm so comfortable with recording things super fast and I'll grab my phone and do it right then and there, I personally do not have a content killer. But for the real estate agents that I manage, I definitely believe that realtors should have a content calendar in place because it will help you to kind of come up with what you're going to post about. So we have something called content, pillars, content, themes that build out these content calendars. So like maybe Mondays a market Monday so that they can, you know, give your followers and update on what's going on in the market. Right. Tip Tuesday. Okay. Think about, do you got a home buyer seller tip or I'm sorry, do you have a home buyer tip or do you have a home seller tip that you want to share? Say, um, then we do local spotlights out throughout the week. Um, but definitely planning is the way to go, especially if you're new into social media, because you can definitely get, you know, hit a wall super easily. If you're not planning things out, you're doing. Forget, because you got other things to worry about, you know, how many offers are on this hope right now? You need to get this so-and-so you know what I mean? So you don't have time for so many things these realtors have to do. So the best thing you can do for yourself is kind of plan. What you're going to post for for the month, for the week? Um, it definitely, when it comes to reels, planning is probably the best thing you can do for reels, just because, um, turning audio is super hot right now. So you don't just want to record a reel and then just go find stuff. Audio that you, that sounds good to, you know, unfortunately right now trending audio is what's going to get you the most views. So it would be in your best interest to plan out like, all right, what audio is? Am I going to use this week? So that's where I tell people, like, explore, uh, follow the explore feed and kind of get some inspiration there, save those audios and then go into the notes section of your phone and write out some ideas like, oh, I saw this audio. I bet I could wrap that into like, Like a seller tip, like how they can sell their home for the most money or something like that. Definitely planning out is what I tell everybody. Absolutely. Yeah. That's, that's really great. Um, and as far as like, actually creating the content, because most realtors are too busy to sit down and make this a habit. I can tell them that they'll make an extra million dollars a year and they'll still tell me, I just don't have the time. Batch Creating Content Right. And so. For me, I batch create content. Okay. Um, I will sit down last month, black history month. I sat down towards the end of January and I recorded 28 videos, um, that were all quotes from famous African-Americans throughout time. And I just, I knocked them all out and I posted one a day during the month of February. Um, and so I do a lot of batch content grid. Um, and so as far as the actual creation of the content, when it comes to reels in particular, um, what is it that you recommend? The one that's really busy. How do I recommend, you know, they, they record reels and, and jump on. Feature for Instagram. That's I agree with you batch probably batch creating is going to probably be your best bet because I mean, thinking about realtor schedules throughout the week are so crazy with listing appointments or inspections, they don't even know what their week's going to look like. So if it's Monday and you're like, oh, I have a two hour block right now. Go ahead and, and take that time to the battery cord. And what we mean by battery cord is. You've already, probably got some audio stage or maybe even you don't, but you're going to just pump out, like for real right now in this, in this next hour, we'll go ahead and you might even have some change of outfits. You might not. Um, when I batch record, I do do some batch recording. Sometimes I was telling him, uh, when. For women, it's a little different, cause we kind of want our makeup done and our hair done got, having good hair day. I will batch record probably all day long. That really is what will make you batch record. So save those audios. And like I had said earlier, make them. And your, um, the app on your phone when you get ideas, write them down. So then when you do go to batch create, you can literally go down the list and just pump them out and they don't need to be perfect. Done is Better than Perfect Um, we were talking about this earlier. It's better to create rather than to create something so beautiful and perfect. Some of my highest performing reels that have reached millions of views have been me being really dumb and stupid and not well top reels that I took the time to actually do it. Do the thing that makes you uncomfortable... And it's funny because last year I remember, and I'm kind of eating my words now. Right. Um, last year I remember talking to an agent and laughing and making fun of these tech talk realtors that were like, all they were doing was dancing and their listings and stuff like that. Right. And, um, I had this realization at the end of December, this past year where I was just like, but they're dancing, like. Pretty frequently, you know, uh, they're dancing and they're they're closing deals. Right. Um, and in a lot of cases, closing more deals than me. Right? So it's, it's one of those things where guys, you have to, if there was a realtor that was on the corner right now spinning a sign, right. And they did $25 million in. I'm not mad at them. Right. And you probably are considering spinning. Yeah, absolutely. I'll stand out there in the hotdog suit, whatever it takes. Right. And it's just a matter of like, there's a hundred different things you can do. Right. And you don't have to be the one that's doing the dances. Right. You can jump on reels and you can educate people or you can jump on reels. Intentional Content Creation Like I use reels for. My, my main thing with reels is can I get somebody to laugh and can I do, can I deliver value, um, at the same time? And so there's three things that I'm trying to do that I'm trying to focus on. Right. Do they trust me? Do they like me? And do they feel like I know what I'm talking about. Right. And who does it want to laugh? Right. Who doesn't like to laugh, nobody wakes up and they're like, oh, I really hope that I'm just grumpy all day long today. Right now. It comes down to when you're creating content, you have to think about what you're trying to do, what you're trying to accomplish, what you're trying to communicate. I already know every time I'm doing a reel, I want to make somebody laugh or I want to provide value. And so, you know, when it comes to, when it comes to reels, what are the different types of reels that people can try? You know, um, so that somebody who's not like a dancer or a social media person. Right. They can find their thing when it comes to this. Um, so I'm with you. I like to either make people laugh or I like to educate them. I'm really big on educating. Yes. I love that in my Instagram. Um, I want to teach you something while making you laugh. Um, just getting started with reels and they're like what? I'm not going to dance. I was like, that's a common misconception about reels. Let's be honest. I'm trying to think. Like I haven't danced in a while, actually on my real, I'm not a dancer by nature. So you probably would never see me dancing around. No, if you want to dance, dance, if you don't don't. Um, but for, for realtors in particular, you know, you can educate them on the market. You can educate a first-time home buyer. You can talk to somebody about VA loans. Um, you can do walkthroughs of your listing, or even if you're, maybe you're a touring, a buyer and you're going through these really amazing homes. Like you don't even have to show your face. You can just basically give someone a little tour with the reels. People eat that up. They love seeing the inside of other people's. It's also for me for, so I have a realtor that I do real sport and he just, he doesn't show his face as often as I'd like for him to. So I'm like, all right, Brian, then you gotta go and do meet, go, go, go do a tour of a listing and send it to me and he'll send it over to me and I'll just kind of cut it up. And, um, sometimes he'll find like an amazing home that has an amazing kid. In particular. And so you could just pull a feature kitchen of the week or something like that. But realtors, honestly, in my opinion, haven't made when it comes to content because people want to see those homes. So if you're uncomfortable in front of the camera, show them your homes. Um, and then to. You know, a lot of people are starting to learn that it doesn't always have to be video. It can be a collection of photos that you do stick and change the photo every time the music beat changes. So there's so many options that they could honestly jump on here. If you do show your face while you're doing a video, and while you're showing a property, it's just going to increase people's connection with you. You literally just have to do exactly what you would do with that. Content Hoarding Like I have this girl on my team that I tell her show up early to your showings, do a video of you walking through that property. And you might not posted that day. Maybe you post it at a day where you don't have anything else to post, but you have that content there. If you are doing five or six showings in a day only post about one of those showings. One of my big things is. In order to move the dial with real estate business, you have to appear to always be working. I say, up here to always be working because the truth is we're not always going to be working. Right. Sometimes I want to go to T-ball with my son. Right. But while I'm at T-ball with my son, I'll post a video of showing and people online are like, oh my gosh, you know, he's showing this amazing place. And the truth is I might take all of my son, I'm trying to get him to not play with the dirt. Right. So, um, it's, it's just one, it's just a matter of like, that's another thing. I consider batching. Um, or I guess you should call it constant hoarding, right? Um, is just constantly showing you're constantly doing things. If something funny happens right. At a showing, or if something funny happens or you see something funny, like for example, I went to go do a showing and there was three cameras aimed at the. That was creepy for me. Right. I was like, what's happening here? I was telling my clients, like, don't say anything around here. They're watching us. We're being watched. Right. Um, you never know what's happening. And so it's one of those things where it's like, if funny things are happening, record a quick video about it. Uh, if you make an, a joke about it or whatever, and then save it in an album on your phone, what happens is while you're hoarding content what's going to end up happening is you're never going to run out of content. No. Document Content vs. Creating Content Gary V talks about documenting over creating, right? Everybody's not a constant greater, everybody's not creative. Um, but you can document the different aspects of your day. And you know, like for realtors, I see a lot of realtors that they'll post a boomerang of themselves doing a contract aimed at their computer. Um, and, and that's, that's, it's just, people want to see what you're working on. Right. You know what to, with a hoarding is sometimes you'll be in this moment, but you won't know what to caption it or how to deliver it. So stay on it and think on it or go find out how other people, you know, even do a quick Google search and you'll get probably other inspiration or like a headline idea to, to, to create that caption for you to really deliver it the best way, instead of just trying to get it out there and not really know what to say about. Getting Started with Reels Right, right. I do that all. Okay. So what's the easiest way. A realtor who is terrible at social media to get started. Somebody who might not know how to use social media or reels, um, what's the best way for somebody like that to get started with reels. It started, that's kind of uncomfortable with reels or just not, maybe they're just a beginner with Instagram or social media in general. Um, first I always tell people to go find someone in your industry that is doing it the right way. You'll get inspiration from them. You'll figure out what kind of content they're posting. You'll figure out what kind of content is actually resonating with our audience. If they're getting engagement from it. And it kind of gives you the confidence like, oh, I could do that. You know, if they're getting all these other ideas, so definitely research industry leaders, um, and see what they're doing. And then to just start doing it, if you're afraid to then start with Instagram stories, that's where I kind of started getting my feel for video was just talking to that story. Like it was my best friend and showing them. Also give you that extra confidence boost too, when you start getting replies and people are actually talking back to you and you're like, oh wow. They actually do like my message or I am bringing value. Start, just start doing it. And why is it important to start with stories? I know why, um, I know why, but can you break it down for somebody who's like, doesn't really know too much about social media? Why should beginners start with IG Stories? Why is it important to start with. Um, I mean, for me, I would say to start with, with stories before real is for two reasons, one is just to get confident in front of the camera. Um, but to also you start to also get confident with the app in itself because you'll know how to record. Um, you'll see the little buttons for the special effects and the filters, if you want to use them. Um, what were you, I was going to say, cause they go away, right? Learning the features Something else, guys, that is just kind of like. Info or advice is, um, the more you actually jump in and start playing around with the different features on reels. Um, you don't have to post it, but go in there, play around with the features, um, you know, look at the audio section and the trims and the transitions and whatever right. Do whatever it is. You have to. To learn it really well. And then you don't have to post it initially. You can just play around with it and learn it, you know? And so you're comfortable with it. And then afterwards you can, you can start, you know, getting out there and posting it. Yeah. Let's do learn by doing so. It's easy to just practice. You don't have to post it, but at least you're learning the process. Um, and we talked about this earlier, too. Joel, is that. It's actually not as hard as you think, right? Like Instagram kind of walks you through exactly what to do when you're creating your reel. It shows you the record button. And then after you record it, there's buttons that tell you to preview it. And then there's a button to add text to it or affects it. It really does. It's not as hard as it looks. Biggest Pet Peeve... Okay. I guess my biggest pet peeve, when it comes to reels. I mean, I hate to say this, cause I don't wanna hurt people's feelings, but when they're doing a lip-sync real and they get it, like it's just way off and they posted it anyway. Okay. If you would've just practiced just a few more times, you probably look like, you know, a little bit better and then, oh, also one more cut. Peeve is bad lighting. And you'll hear me say this all light on or face a window. You level up your real 1000%, Biggest Myth about Reels is there like a common myth that's out there? Like everybody believes to be true, but it's actually not true. Favorite myth regarding reels is probably that you have to do so many to, to get traction. Um, you'll see a lot of gurus push out, like do this 30 day challenge where you put out a reel every everyday for 30 days. One who can keep up with that too. The Instagram algorithm will start to learn that your posting schedule and they will start to expect you to do that. So when you stop posting those rails, every single day, your reach and engagement is going to plummet like super fast. So that is a huge misconception. Is this that you have to post so many reels per week to get any kind of traction on. Um, so I always try to instill in our agents, like only do what you're able to do consistently. If you're not able to do 10 reels a day, don't do. If you're only able to do three a week, just do those three week and make it consistent. Only do what you are able to do consistently. Right. That's why, when I first started getting into doing this podcast, you know, there was people telling me, you got to do an episode a week. And I was like, there's no way that I'm going to be able to sustain my workload and do the podcast and do everything and on a weekly basis, um, because then I'm really going to. Burdened by the podcast rather than a joy helping people. Right. Um, and so I want to, I love helping people and I want to help people, but I don't want it to become a thing where it's like, oh, I gotta go help people. You know? Does that make sense? Um, so yeah, if, Challenge for the listeners if you could challenge our audience to implement something immediately after watching this podcast or hearing this podcast, if you could challenge them to do one thing, um, what would that one thing. Obviously my generic answer is to go record your first real right now because we just should've talked to them. But really if you're not there yet, my challenge for you is to go talk on your stories every day, this week, five days, Monday through Friday, get on your story and just tell us what you're doing, how you're helping someone or give them a tip about the industry. 'cause once you start getting in the groove of it posting consistently seeing your face and hearing your voice and getting those messages back, you're going to have some more confidence to probably start recording reels the following week. Be Authentic Right now, I wanna encourage everybody just be authentic. Don't feel like you have to be something that you're not. Um, you know, I feel. A lot of times we want to put barriers on, like, if I'm going to be doing real estate, I have to be all real estate. Right. Or no, you, you want your audience to feel like they know you, even if they've never made it. Right. And so that's part of them feeling comfortable reaching out to you. It makes you feel and seem more approachable. And so part of the big thing is just. Getting out there, it doesn't have to be real estate related. Right. Um, I'm a big faith guy, right. So I don't shy away from that on my social media, you know, my, my ideal audience is going to at very least tolerate my faith. Okay. Um, so there has to be this sense of authenticity because it communicates in your videos, you know, people know when you're being authentic and when you're being genuine, people know when you're holding back. Right. Um, and so. It's one of those things where it's just like, you be yourself, be authentic. If you're a joker, be a joker, um, you know, if you're serious, be serious and just find a way to connect with people like that. But it's showing my personality more and I feel like people like it when I'm funny. And I was doing a recording the other day and I was eating Skittles and I was like, oh my God, this guys I'm really sorry. I had Skittles in my mouth and like were messaging me. And they're like, you're so funny, Caitlyn is what they crave really. Right, right. Um, I'm also really sarcastic. Right. So sometimes, um, and you can see it in my reels, like. I'll make fun of different situations, right. Or, um, I did a whole reel, um, last month or the month before that, where I was just like popping balloons and an open house, you know, it's just like, like, oh, you're, you're not going to take my offer. Okay. You know? So it was just one of those things that's like, you want to, every one of us has this part of our brain. And you can disagree with me if you want, but I, I know not you, but you know, our audience, um, every one of us has a part of our brain where something pops up that we're like, if anybody else knew that I was thinking that they would probably cancel me or whatever. Right. So, um, sometimes those things that you're thinking that you weren't. I would never see this on camera. Sometimes other people are thinking the same thing and they're just waiting for somebody to say, like, I think about like white chicks, right? Or they're like, I'm never thinking it, but you said it right. And it's like, I feel like there's a lot of different things you can do. You can educate entertain, but you just have to do it. Um, you know, like Katelyn said, the challenge for this podcast is just to go out. Go record your first real. If you're not comfortable recording your first real jump on stories, do one story a day for five days and just get comfortable being on video. Okay. Because all the algorithms, if you're following anybody from Instagram, um, all the algorithms are pushing and prioritizing video in particular reels. Why? Because short form video is the new wave and I say the new wave, but it's really been around for a little while. Right? So. To wrap things up. Um, two questions, um, work working, our uninspired, you and two. Where can we find you? Is there anything in particular that you think our audience can benefit from as far as your offerings and what you, what you do? Absolutely. So you guys can find me over on Instagram. I a social marketing queen. Um, I do give like a T I provide value for you guys. Honestly, I'm a sell you guys. I'm there to educate you on Instagram because the Instagram algorithm makes me angry. And I want you guys to get angry. We can all be angry together. I can vouch for your educational content. Also. I watch your reel sometimes and I'm like, oh, I'm going to try that. And so, yeah, I can vouch for that. Thank you so much. Um, and then on top of that, if you guys are ready for a challenge, I, each month I put on a real challenge where. I'll give you two reels to do each week. I'll provide you with the training audio, the examples to get inspiration from, and I'll literally give you a caption that you can fill in the blanks and. My audience right now, that is a part of the challenge. They're going wild over it. They love it. So I'm going to continue doing it. Um, and I would love for you guys to be a part of this challenge. Oh. And there's a private Facebook group that comes with it. So you're literally getting feedback from me. You can ask me any questions that you want. Um, but that is, if you want to join, you can go to my Instagram and the link in my bio. You can join the real challenge. Closing thoughts Absolutely. And guys, when I tell you that, When I tell you that there's so much value in the real challenge, um, I'm actually signing up for it myself. And one of the, one of the cool things about it is I was like blown away is how inexpensive it is. Okay. For what you're getting and for what you're learning. Um, if you think about this, right, and I'm going to end with this because I promise I'm not bragging, but I want people to know the power and the impact that there isn't real. It's not that you're just going to get a bunch of buyers and sellers just because you're doing reels, right. Reels is another way for you to stay in the front of people's minds so that when they're thinking real estate, they think about you. Right. And so not only that, but again, so that you can communicate and establish yourself as an authority in the industry. Right? You want people to know that, you know what you're talking about, right. And so reels is a really great way for you to do that. I was fighting it. Like I told you, I was fighting it all year, last year. Um, I'm not going to do real reels. That's dumb. It's ticked off on Instagram. Right. Whatever. And I was like, I'm not doing this at the end of December, I saw a video from one of the Instagram higher ups that he said we are going to be prioritizing and pushing reels like crazy in 2022, the same day I saw Tom ferry say, you have to go all in on. Right. Otherwise you're gonna get left behind. And so I was like, I'm going to put this to the test in January. I started recording this by the second week in January. I had 11 buyers that I was working with that I didn't have the previous year. Like they came up in January. Um, it's not like just people that rolled over from last year at 11. The decided to sign up with me and work with me. And I had two listings in January and I was telling Caitlin, right before this call, I got four more listings. Um, actually I'm sorry, five listings in the last month. And so it's one of those things where people are, are just remembering that I'm around that I do real estate. And when they think about real estate, they're thinking about me, um, because they're seeing me on a regular basis, they're seeing me post stuff out there. And so to wrap this. Um, I have a little less than 2000 followers on Instagram, but I have reels that have over 5,000 views. I know that my followers are not sitting there watching my videos on repeat. Right. Um, they're, they're just not those people. Right. And what does that mean? That means that people outside of my audience are, are latching on some of my videos and they're watching my reels. And so I'm growing as a result of that. I started this. Um, and when I started this year, I had about 1400, 1500. And so 400 followers in two months is for me is a huge jump. Right? And so this stuff works. Um, go follow Kaitlin, the social marketing queen herself, um, sign up for her reels challenge. It's super, super inexpensive, and you're going to get tons of value. If you get one client out of it, guys, it's going to pay you back a hundred times over. Um, so definitely, definitely go sign up for the wheels challenge and we will be here. Remember that it is not about the knowledge that you have, but the action that you take. All right, we'll see you guys. So thank you so much.

My name is Joel Oquendo, and this is the social media for realtors podcast tune in each week to get practical social media tips and hacks to help you close more deals and become the authority in your market. Hey, what's going on. Everybody today's topic of the day is planning and organizing content. This is one of my favorite, favorite lessons to teach on because it is very important to go into every day with a plan and for you to know exactly what you're going to expect throughout the day. And so that you you don't get caught off guard or so that you don't wake up, like many agents do on a regular basis, waking up thinking to themselves. Oh my gosh, I know I have to post something today. What do I have to post about what do I have to do to. And so they, it stresses them out. But if you have a plan, you don't have to worry because you know exactly what you have to do today. And all you have to do is execute. Right. So when it comes to planning your content, we're going to you'll, you'll hear me reference a lot, the book traffic secrets by Russell Brunson. And it's because the, the book is basically a compilation of a lot of different. Subjects from a lot of different people. And so it's one of my favorite books because of that. It's because it's not just Russell Brunson's ideas. It's also the ideas of the people that he has had access to over the years. One of the concepts that I can't remember right now off the top of my head, who it was that that curated this information. But he was basically talking about buckets and this concept of buckets is basically think about the reasons why people follow. On social media. Okay. For me, it could be because I know them from church, it could be because I I know them because I helped them get their credit repaired. It could be because I coached them in their small business. There's a number of reasons it could be just because they know my family. Right. And so you want to think about the different reasons, why people follow you. You want to think about the things that make up your personal brand. Okay. The things that you're passionate about, whether that's food or whether that's fitness or whether that's. Your family, or, you know, maybe you have a passion for gaming or maybe you have a passion for interior design, right? So the things that make up your personal brand are important. So these, these categories are called buckets. And what you're going to do is you're going to cure. A bucket for every day of the week. Okay. And basically each bucket is going to be a theme for each day. Okay. For example my buckets consists of my faith. It consists of motivational quotes, credit, repair knowledge my family particularly my marriage real estate. Real estate as well as humor. And of course that is what really, really gets me passionate. And so those are the things that are in my buckets and that's why people follow me. People either follow me because they think I'm funny. They follow me because they know my family, they follow me because they follow, you know, me at church and stuff like that. And so those are the reasons why people follow me. And so. Having that in mind, I want to keep in mind the 80, 20 rule, that's basically 80% personal content and 20% business. You could skew that 70, 30 if you wanted to. But you want to give people the opportunity to relate to you. And if all that you're posting about as business people will will mute you whether they do it in the, in the software or whether they do it in their mind mentally, they will just continue to skim past. Your content, if all that you're doing is posting about business. Okay. This comes up a lot. When I'm talking to people, when they're first getting started and they asked me, should I have a business page or a personal page on Instagram? I always tell them, don't start a business page because two things, one, the people that are going to follow the business page are already following your personal page. And number two, nobody jumps on Instagram and says to themselves, man, I really want to follow a realtor today. Right. It's one of those things where people want to follow you on Instagram. Cause they want to see your pictures. They don't want to get sold on your business all day long. And so when it comes to Facebook, I have a little bit of a different concept of that because Facebook's business pages allow you to leave reviews and it allows you a space that is just as legitimate as a regular website. When a lot of people Google you, they're going to look for your Facebook business page. So that's different, but when it comes to Instagram you definitely just want to create. You know, your personal page, make sure that you have your personal page and that you're speaking to your audience. Another reason why this is, is because you've already spent time curating that personal audience. Now you want to go and you want to start from scratch, building over a whole new audience base. So I don't think it's worth it. I'm worth the effort and the energy. I think that if you just take your personal page and you just start sprinkling in the real estate content here and there, I think that it'll be a lot more effective than if you just started a new page now. Now that you know, the reasons why people follow the, you know, what things make up your personal brand, you know, the 80 20 rule, and you know that you're giving people an opportunity to relate to you. You want to name each day with a theme, for example when it comes to my buckets on, on Sundays, I have a Sunday scripture on Mondays. I have motivation Mondays on Tuesdays. I do credit repair. Tip Tuesdays on Wednesdays. It's always women crush Wednesdays on Thursdays. It's always thirsty Thursdays on, on Fridays. It's always funny meme Fridays. And then Saturdays are Saturday showings. And so I try to find alliterations or things that flow. To name those days because those names are, those themes become my hashtag for that particular day. Okay. And then when it comes time to organize my content, what I'm going to do is I'm going to create an album in my photo album, on my phone for each theme. Okay. So I have an album on my phone for credit repair videos. I have an album on my phone for scripture verses that I get from the Bible. Shout out to life church for, for developing the Bible app and giving us those free graphics every week. Also. I have an album on my phone with just pictures of my wife that she has approved and that I won't die if I post them. Right. And so you want to make sure that you have an album so that when it comes time for you to sit down and actually put your content out there, you have a really great place where you've already been storing content. You don't have to have to sit down and curate content. When it's time to schedule the content. Okay. Now the other thing that will really, really help you stay organized is putting together a content calendar or a social media calendar. This calendar is going to help you have a clear vision as to what you're going to be posting about. It's also going to help you to not miss any important holidays or milestones. Okay. So when it says, when it comes time for you to put together your posting for the month or for the, for the quarter, you're going to have a calendar. That's going to tell you exactly what the plan is. Exactly what the game plan is, so that you can get out there and you can start scheduling your content and putting everything together so that you're not having. Bust your head open on the wall, trying to figure out what am I going to be posting about every single day at very least, if you do no more planning outside of naming each day with a theme every day, when you wake up, you know, what type of continuity. All right. So if I wake up on a Monday and I know it's a motivation Monday, I know I have to wake up and I have to post a motivational quote, whether that's me reposting it from somebody else's page or whether that's me actually going in and making something quickly on Canva. I know what the theme of the day is. So it makes it easy for me. To post and a little bit less stressful because I already know what type of content I have to post that day now. In future episodes, we're going to talk about batching your content, which basically is just all about you know, making a lot of content in a very short period of time. And I'll give you the tips and the tricks to do all of that. And then also we're going to talk about scheduling contents. You can sit down for two or three hours every quarter and plan out three months worth of content to be scheduled, whether you are on your phone or not. All right. So I hope that this has been helpful. If you have any questions, please feel free to send them to ask social media questions@gmail.com. You can follow me on Instagram at Joel Oquendo, and you can follow me on Facebook and our group, social media for realtor. Remember guys, it's not about the knowledge that you have, but about the action that you take, I'll see you around. All right. www.socialmediaforrealtors.com asksocialmediaquestions@gmail.com

This is Joel Oquendo with the social media, for realtors podcast. And today I want to welcome you to this social media minute, where we give you one task to implement into your real estate business, social media profiles today. On today's episode. We are going to talk about. How to interact with people that you admire on social media. So this is what I want you to do. I want you to go on your social media. I want you to find 10 industry experts in your space, and I want you to hit follow on their profile. Now, once you've hit follow on their profile, you're going to send them a direct message. That's going to say I have loved experiencing and interacting with all of the content that you put out. Thank you so much for putting out such great content and then you're going to go and you're going to leave one comment on their most recent posts that they have put out. All right, keep doing this on a regular basis. And you're going to see that as relationships open up, opportunities will open up even faster. I hope that this has been helpful to remember that it's not about the knowledge that you have, but the action that you take .

This is Joel Oquendo with the social media for realtors podcast. And today I want to welcome you to this social media minute, where we give you one task to implement into your real estate business, social media profiles today. All right. So today, Social media minute challenge is going to be to send 15 to 20 DMS. That's direct messages to your audience today. All right, this is not 15 to 20 DMS of the same person. This is a 15 to 20 individual people, maybe people that you haven't connected with lately, maybe people that you have been wanting to connect with lately, you're going to go onto the stories you're going to interact with their profiles. And what you're going to do is you're going to send them a message. That's going to say, Hey, what's going on? How's things been going and you're just going to wait for them to reply. You're not going to talk about real estate unless they ask you. What's been going on with you. I promise if you do this day, you're going to start opening the doors for conversations to be had about real estate that will hopefully turn into more clients in your pipeline. I hope that this has been helpful to remember that it's not about the knowledge that you have, but the action that you take, we'll see you soon.

My name is Joel Oquendo, and this is the social media for realtors podcast tune in each week to get practical social media tips and hacks to help you close more deals and become the authority in your market. Hey, what's going on everybody. This is Joe well, and I am super excited to dive into our topic for the day. The topic that we're going to be discussing is a concept called the dream 100. And this concept is basically all about growing your following. Not just with random followers, but actually. Growing your following with the type of followers that are your dream customers. Okay. I first heard about this concept when I was reading the book traffic secrets by Russell Brunson. And I further dove into it upon listening to the Shane Sams podcasts. It's a great, great podcast. So you guys should definitely check out where he was interviewing. Authority on this concept, which is Dana derricks. And so the way that it breaks down is as follows. Okay. You are going to, first of all, look at social media as a business tool and not as a tool for social engagement and energy. Okay. This is super, super important that you understand this because as realtors, we are trying to close more deals, we're trying to help more people. We are trying to get through more transactions, right. And the only way to do that is to actually go out and do business. Right? So the whole purpose of social media for us is that we're going to use. Number one to spy on the people who have the clients that we want. Number two, to spy on the experts that are the industry experts in our space, so that we can see what they're doing, that's working and we can emulate it. And then finally, number three so that we can actually connect with these industry experts to collaborate, to share experience and to share. All right. So the way that you would practically implement this into your business is as follows. Okay. You're going to look up and you're going to make a list of a hundred industry experts. Okay. A hundred industry experts. These are people that are. At the top of their game that are already helping the type of clientele that you would like to help. For example, in real estate, you have Ryan, sir, hint, right? Fredrik Eklund. You have a lot of you know, Tom ferry. So you have these industry experts, grant Cardone And so what you're going to do is you're going to, you're going to follow these top 100 people, right? It could be mortgage ex experts. It could be you know, lenders, it could be brokers, realtors, marketing experts. It could be attorneys, it could be title companies. It can be you know, a number of different experts. Right. You're gonna follow all hundred of them. Okay. These should be industry experts who have your dream audience. And then what's going to end up happening is as you're following these hundred people, you're going to flood your own newsfeed with their content. Okay. So you're going to see the content that they're putting out and you're going to interact with it, right? You're going to like it. You're going to leave comments. You're going to engage with the different posts for Mac. Maximum, I'm sorry, maximum for maximum effectiveness. What you're going to want to do is you're going to want to interact and engage with the posts that have less engagement. Okay. Because there's a higher likelihood that you will be seen engaging with that content and you have less competition. You're not drowning. Flood of, you know, 600, 700 comments and, you know, 32,000 likes. Right. And so the whole point of this is to connect with your dream 100 and to connect with their audience. All right. And I know what this sounds like, this sounds like, Hey, we're going to stock people and we're going to try and find a way to take from them or to. You know, get something out of them with the truth of the matter is, and this is what I loved on the Shane Sam show that they said was be intentional with your good intention. Okay. When you strip everything away, what is it that you want to accomplish as a realtor? Right. I don't know about you, but for me it is helping people getting to their home, whether it's their first home or their next home. I, it is my goal to help people achieve the dream of home ownership and to help other people that have already achieved that dream to achieve the dream of actually getting into their dream house, their dream home. Whether that's in the middle of a difficult transition or whatever the case is. It's my goal to help them do that and to help, you know, in that process, in that transition. So I have to be intentional with my good intentions. What does that mean? That means that I'm not doing the dream 100. I'm not following them, engaging with their content, you know, talking to their followers and all this stuff, just so that I can get more business out of them. No. What I'm doing is I'm doing this so that I can help myself help more people. Right. I love what Dean Graziosi said. And one of his one of his speeches he was talking about how, you know, it's, it's important for people to sell. And and he was basically saying if, if, if the client doesn't give me their credit card, I can not help them. Right. They can not get access to the information that I'm going to give them unless they pay me. And I have that in mind, whenever I'm going to go and go for the close, because I'm going for the clothes. Not because I'm expecting them to pay me, I'm going for the clothes, because I'm so passionate about helping that person. And so you have to be intentional with your good intentions, shout out to Shane Sams and the Shane Sams show. And so. The next thing you're going to do after you're engaging with their content and you're you know, connecting with their audience, connecting with them, hopefully as you're going to emulate their content, okay, you are going to emulate their content. So for example, if grant Cardone posts a quote about real estate with a blue Ferrari, I'm going to post a quote on my page with a yellow Lamborghini. Okay. Might be the same quote might be a different quote, but the whole point is I'm not copying. I'm not stealing the exact content. What I'm doing is I'm emulating it. Okay. I'm emulating the content so that what's getting good engagement on his page. I can emulate the content that gets that he's getting good engagement on, so that eventually when I'm growing the audience, I will get the same type of engagement on the stuff that I'm putting out. Okay. Now it's really important if you get to the. When you're pursuing these dream 100 you know, industry experts. If you get into the point where you're actually able to interact with them, there's very important, very important. Don't ask them for anything initially. Okay. There will come a time where you'll collaborate with them. There will come a time where you guys will build together more than likely if you stay the course. But the main focus should be on the relationship, right? Then the reward focus on the relationship rather than the reward and I'm going to finish with this. Okay. I went to Bible school and when I was in Bible school, the director of the Bible school was the chaplain for the New York Yankees at the time. Okay. And he was very, very good friends with one of the greatest baseball players to ever live Mariano Rivera. Okay. The only player in the history of the major leagues to get inducted into the hall of fame, Not anonymously. I'm sorry. Unanimously. The only player in the history of the major leagues to get inducted into the hall of fame unanimously. Okay. And he was talking about the early years of Mariano's career when he came over to the United States from Panama and was living with the chaplain and. He was talking about how he just never asked him for anything. He never asked him for anything. He was just there for him. He was a friend, they built a relationship. They developed their relationship. And in the years, towards the end of his career, when Marianna was making tens of millions of dollars a year Marianna was able to sow into this chaplain's church. And it was because there was never that. That, that, that expectation that Marianna was now going to hook him up because he was nice to him when he didn't have money, it was just, they had a relationship. And because of the relationship that they had, they were both able to grow a deep friendship. And the blessings that came from it or the growth that came from it was a side effect. Okay of the relationship that was had. So focus on the relationship rather than the reward now to wrap things up, there's two books that I want to recommend to you that have been written on this topic and they will give you great insight. Okay. The first book is like I mentioned, Russell Brunson, traffic secrets. It's a really, really great book. If you want to drive traffic to your social media pages, if you want to really, really grow your platform this year as a realtor, you. To read this book, Russell Brunson, traffic secrets and the description for this episode, there will be a link for you to go and get this book for free. All you got to do is pay for shipping and you'll get this book delivered to your door for free. It's an amazing book. I think I've probably got it. A hundred times. The second book is Dana derricks dream. 100 book. Okay. Dana derricks dream. 100 book. You're going to want to read this again? Dana derricks is the expert on the topic. Okay. When I say he's the expert on the topic, I mean, when Russell Brunson writes about the dream 100, he references Dana Terex in his book. Okay. You want to you want to read these two books. If you are dreaming about growing your influence in the real estate space guys, if you are a brand new real estate agent, there's nothing that you can do better than to focus on creating content. And this is going to be a really great way for you to know what content is. Good content. All right. So I hope that this has been helpful, please like share and review the podcast. And I'm going to give you some homework. All right. I hate going through things and learning things that I can not put into practice. So I'm going to give you some actionable steps for you to be able to put it into practice. The first thing that I want you to do is to make a list of the industry experts in your field. And I want you to go on their social media platforms and I want you to follow them. All right. The second piece of homework is I want you to like, Comment and share at least one post on as many of their profiles as you can today. All right. Don't wait for tomorrow. Do it today, guys. And remember that. It's not about the knowledge that you have, but the action that you take, we'll see you soon. www.socialmediaforrealtors.com asksocialmediaquestions@gmail.com

My name is Joel Oquendo, and this is the social media for realtors podcast tune in each week to get practical social media tips and hacks to help you close more deals and become the authority in your market. Hey, what's going on. Everybody. Today's [00:04:00] topic is what to post. How do we know what's supposed? How do we prepare the content that we're going to post? And more importantly, how do we know that the content that we're posting is actually something that people are going to care about? All right. So today we're going to talk. Two different types of content, and then we're going to go over how to put together a very compelling caption. And so the two types of content that we're going to be going over is static content and video content. Now, when it comes to the different types of content static content is basically content that is not in motion. Okay. So these are pictures, images, quotes you know, that type of thing. So when it comes to static, Content that is static that actually does well is going to be high quality images of homes, preferably luxury type homes, very clean aesthetic homes. Also quotes are very, very good for engagement. You can always. Have a nice quote posted with something nice in the background, and then you can engage your audience to engage in that quote [00:05:00] or to give you their thoughts on that quote apartment, community walkthroughs are always, always really, really solid if you're just getting started in real estate and you are not doing any. Probably the first thing that I would tell you to do if you were on my team is, Hey, go out and book a couple of tours at luxury apartment communities, because these luxury apartment communities have different areas that you can photograph and you can take videos of that will actually give you the content as if you went to four or five different places just by visiting one neighborhood, right? Because you have a fitness center, you have a pool area, a summer kitchen area. Clubhouse area, computer area. A lot of these places have coffee lounges. And then you have the model home, right? So you have a lot of different areas. It's almost like going to one place to visit six or seven different sets for you to record and to document content. And so apartment, community walkthroughs are something that are really great for content, because it gives you a little allows you to save, you know, images from six or seven [00:06:00] different places. If you post one image from each place on your stories or on your newsfeed, what's going to end up happening is it looks like you went to six or seven different polices when all you did was go to one place. And so that's a really, really great hack that I give a lot of our newer agents in our office. Also questions, right? Questions are really great for engagement because a post that says you know, let's say. Candy corn, Reese's peanut butter cups. Which one of the two would you get rid of for holiday candy? Around Halloween? Which one would you get rid of forever. If you could get rid of one, which one would it be? Of course more. Most of you would probably choose candy corn. Right? Another one that really works well is tips giving tips and pointers. For example, if you're getting ready to sell your house, these are the top three things that you should do in order to get more money for your house without spending a ton of money on. Upgrades and on repairs. Right? So things like that are really great. Also something that is really great as static content is humor means these are probably some of the highest [00:07:00] converting, highest engagement, static content that you can post is just humor or memes the next, highest engaged. Type of content is going to be personal content. Okay. That's pictures of your kids, pictures of you and your wife. Every Wednesday. I post a woman crush Wednesday picture of my wife and I, obviously one that she has approved of. I stopped asking her permission to post pictures of her. Instead what I did is I just started going to her social media page and downloading pictures that she's already posted because if she posted it, then I know that I'm okay to post it. Right. So so yes the next type of content is going to be video content. Video content is actually getting a lot of priority right now when it comes to the social platforms because the the video content is, you know, these, these websites are trying to push for their people to be constant creators. And they know that if somebody puts a video, it will capture people's attention much longer than if they just read a meme chuckled and kept moving. And so a lot of times, if you're posting videos is going to keep more people on the platform. And so the video content gets prioritized in the algorithms [00:08:00] so that you get more exposure through video content than you do through static content. And in an upcoming episode, if you hate being on video, if you hate putting yourself or your face on video I'm going to give you some kind of hacks that are going to give you the ability to record video and to use video in. Social platforms without having the stress of, oh my gosh. Am I going to sound dumb? Am I going to say the wrong thing? How am I going to look all that stuff? Okay. So type video content that I've seen throughout the time here in real estate has been myth-busting. So anything that you post that is busting a myth, or that is reshaping somebody's old beliefs Particular subject, for example I spoke to somebody one time that told me, Hey, I'd love to buy a house, but I'm waiting. Until my credit score is a seven 20, because I know that I need to have a high score in order to get approved for a loan. It's they just happened to mention that as I was coming into a closing for a house where the client had closer to a 600 credit score and they were getting into their brand new house. So you know, [00:09:00] Immediately when I heard that, I was like, man, I got to make a video about this because a lot of people probably have the same thought that they have to have at least a 700 or more credit score in order to get approved for a house. When the truth of the matter is you can get into a house with as low a score. These days is five 80. Myth-busting videos always perform well, also processes explaining processes. I don't know if you've ever seen one of these Tik TOK videos or an Instagram reel where somebody is explaining a process. Like here's the three things you need to do in order to buy a house. And then, you know, they'll point at a certain part of the video. And then a text box will come up with step number one and then step number two, and then step number three. Right. Also vocabulary term. Performed very well, it just goes a long way. If you proving your credibility as a real estate agent and as somebody who knows what they're talking about a lot of people laugh at me when they first joined our company, because I tell them, Hey, get your real estate book out. The one that you use for your real estate course and start recording videos of you saying, Hey, what's going on, guys? This is my real estate word of the. Or this is your real estate vocabulary word of the [00:10:00] day. And then you just define one of the words in your book and give people the information so that they know the lingo that is being spoken so that when you are number one, you're educating your audience so that when you're representing them, they know what things like escrow are and appraisals and contingencies, right? But also what it's, what it's doing is it's showing people that, you know, your stuff, you know what you're talking about. You're not just making things up. And it's a really easy way for you to kind of start getting comfortable with video without feeling like you're going to sound like you don't know what you're talking about. Another really great thing that works very well with video content is doing local business shout outs. Okay. I can't tell you how many times I have. I've posted a video at a restaurant at a local restaurant and tag the restaurant. And then I get re posted because the people that manage the social media account for that restaurant actually are in the restaurant. You know, the restaurant staff. So it's not just a marketing company that they hired a lot of times. It's the employees within the actual business that are you know, managing those social platforms. So it opens up the conversation. [00:11:00] For me to have with the actual team so that we can find ways to collaborate and partner. And then it just makes me look like the realtor in my city. Right. And it makes me look like the expert in my area or in my farm. And so that's another really great one. And then also another, of course, really, really great high converting high engagement type of video is humor. Okay. Finding really funny ways to communicate things through video, doing the funny things that you know, that a lot of people are out there doing from time to time. Even if you feel like you're going to look ridiculous, do a tick talk dance because people are going to look at it and they're going to say, man, That is a realtor who knows how to have fun. That's a realtor who knows how to laugh at themselves. And that's the type of people I want to surround myself with. I don't want to surround myself with somebody who's always super serious and super business. I want to surround myself with people who I'm going to have a good time with and who the process is going to be fun with. All right. So that's a, that's a huge, huge one for me. So when it comes to when it comes to doing all of the different types of you know, outreach You know, via video. These are some of the [00:12:00] really great things. Now when it comes to captions it's really, really important that you have engaging wording. Okay. Use emojis ask questions, prompt your, your, your viewer or your reader to actually respond to what it is that you're posting about. Okay. Find a top producing agent in your area and look at the hashtags that they're using and copy paste them into the notes app on your phone. And every time you're going to post something, just copy paste those hashtags onto your actual posts. Okay. And I'm going to challenge everybody that's listening, never, ever, ever, from here on out, never, ever, ever post. Anything on your captions that does not have a call to action. Okay. What's a call to action. It's exactly what it sounds like. It's you challenging your audience to do something, whether that's DME for more details, reach out to me to book your VIP tour. You know, send me a message or give me a call to book your free consultation. Ask for more information on our credit repair partners, there's all kinds of calls to action that you can put in your content. [00:13:00] And you always, always, always, even if it's just comment below or give this post a, like, give them something to do a next step so that they can engage with your content so that then the algorithms can learn that people are actually engaging with your content. All right. Another hack that you can do is to get a couple of people that are. Go-to people, your closest circle of friends and tell them, Hey, if you see that I post something or if I shoot you a message that I post something I'm just going to need you to run to the post really quick and just give it a like right away, right after I post it. Because the more likes you get right away, the more the algorithm. Favor of that post and start pushing it out to more people. All right. So I hope that this has been helpful. If you guys have any questions regarding social media, you can send those questions to asksocialmediaquestions@gmail.com and please follow me. And on IgG at JOEL Oquendo and on Facebook, you can find us as social media for realtors. And as always, it's not about the knowledge that you have, but the action that you take, we'll see you soon.

Welcome to the Social Media for Realtors Podcast! This episode is an introduction to the Podcast and explains what you can expect from the podcast. We look forward to serving you in your real estate business! My name is Joel Oquendo, and this is the social media for realtors podcast tune in each week to get practical social media tips and hacks to help you close more deals and become the authority in your market. Hey, what's going on everybody. I just want to give you a very quick, welcome and introduction to the social media for realtors podcast. I know what you're probably thinking. You're probably thinking who in the heck is this guy who is teaching me about social media? Well, my name is JOEL Oquendo, as you heard in the introduction and I have a. Background in marketing for over 15 years. Everything that I've learned has been self-taught. And so I have been through trial and error to learn over 15 years all of the tactics and methods and hacks that I will be teaching you through this podcast. And really my [00:01:00] passion for marketing and social media marketing is a passion that was birthed out of frustration and just lack of actionable information out there. You know, everybody's always giving contradicting information and if you search for anything on line, you will probably find it no matter how bizarre it is. And so I decided to start this podcast to give realtors kind of like a. Path to navigating social media effectively and easily so that you don't have to struggle with not knowing what to post. You don't have to struggle with all of the time consuming content creation methods that exist out there. And so that you don't have to struggle not having a game plan that will actually move your business forward. You can focus on doing the real estate that you love and that you're good at. And hopefully with the things that you learn through this podcast, you will also get information that will make your life way easier when it comes to social media. All right. So over the years, I've learned how to build funnels. I've learned how to generate [00:02:00]leads in various different methods. I've learned how to develop content. I've learned how to manage social media profiles and how to. Followings and influence on all the social platforms. So the goal of this podcast is really simple. It is to give you practical information so that you can implement it as a real estate agent into your real estate business. It's also to share wins and losses, and for us to learn from them, all right, because a smart man learns from their mistakes, but a smarter man learns from other people's mistakes. And then finally to grow our social followings and authority in our industry and in our market. So hopefully through the things that you hear in this podcast, you'll be. Move the dial a bit more to make you the go-to agent in your market. All right. So that's going to be all for the introduction episode. I want to encourage you to please, if you have any questions regarding social media and regarding social media in real estate, please, please, please send your questions to ask social media questions@gmail.com. Again, that's ask social media questions. At Gmail also give me a follow on [00:03:00] Instagram at JOEL Oquendo. That's J O E L O Q U E N D O. And on Facebook, you can join our group, social media for realtors so that you can keep the conversation going. And I would love for you to reach out to me on either one of these platforms, introduce yourself, and I would love to reach back out to you. All right. So thank you so much for listening. Give us a, like a share and a review. And remember that it's not about the knowledge that you have, but about the action that you take.