Podcasts about spinweb

Bring Your Brilliance With Carla Taylor Radio Show When you are a business owner, your business can feel all consuming. It can take over your whole life if you let it. And even if you've managed to find great work-life balance, you may feel your identity is defined by what you do rather than who you are. But your identity - and your personal brand - is not your business or the work you do. It is who you are, your unique blend of gifts and talents, regardless of your business or your work. Listen in as Carla Taylor talks with successful business owner and parallel entrepreneur Michael Reynolds as they discuss why keeping your identity intertwined with your business not only limits your potential, but also creates greater stress and negatively affects emotional health. And you will learn why making yourself operationally irrelevant is the very best thing you can do for yourself - and your business. Michael Reynolds is passionate about entrepreneurship and financial education. He has founded/co-founded a number of successful businesses, including a training company, a software company and a virtual staffing firm. After 23 years as the co-founder/owner of SpinWeb, a digital marketing agency, he sold the agency in order to focus on what he loves — helping people improve their financial health and advising entrepreneurs. Years ago Michael developed an itch to work in financial services. He became licensed to help people with investments and financial needs, purely as a passion project. His clientele grew organically and he developed a strong attachment to the process of managing money and helping others do the same — all while running his agency, starting new businesses, getting married and becoming a new dad. In 2018, he founded Elevation Financial, an independent Registered Investment Advisor (RIA) focused on helping entrepreneurs with financial planning and investing. https://www.elevationfinancial.com/  michael@elevationfinancial.com ~ More Bring Your Brilliance ~ Carla Taylor ~ Are you ready to find your voice and bring your message to the world? Do you know you need a personal brand but aren’t sure what it should be? Do you want to create your own “pension plan” by having a personal brand that outlives any role or company? Each week, Personal Branding Evangelist and LinkedIn Strategist Carla Taylor interviews amazing people who are bringing their brilliance and forging their own path. She helps business leaders navigate the unknown by helping them stay relevant and known in their field, be their authentic selves, and love what they do. After supporting thousands of clients in achieving their goals, Carla Taylor realized she needed to “walk the talk” for her own personal brand. She started saying yes to opportunities, making social media connections in real life, and having a lot more fun along the way. www.itstimetobringit.com To get more of Bring Your Brilliance ~ Carla Taylor, be sure to visit the archives page for replays of all her shows here: https://www.inspiredchoicesnetwork.com/podcast/bring-your-brilliance-with-carla-taylor/  

This week: How to maximize tax deductions, paying down student loan debt and evaluating stock options. Special co-host and listener Michael Reynolds, founder of Elevation Financial, joins the show. Michael Reynolds (Principal of Elevation Financial) is passionate about entrepreneurship and financial education. He has founded/co-founded a number of successful businesses, including a training company, a software company and a virtual staffing firm. After 23 years as the co-founder/owner of SpinWeb, a digital marketing agency, he sold the agency in order to focus on what he loves — helping people improve their financial health and advising entrepreneurs. Years ago Michael developed an itch to work in financial services. He became licensed to help people with investments and financial needs, purely as a passion project. His clientele grew organically and he developed a strong attachment to the process of managing money and helping others do the same — all while running his agency, starting new businesses, getting married and becoming a new dad. In 2018, he founded Elevation Financial, an independent Registered Investment Advisor (RIA) focused on helping entrepreneurs with financial planning and investi

Michael is a well-respected CEO of an agency in Indianapolis, SpinWeb (https://www.spinweb.net). Like many other agencies, his team struggled with deploying high-performing, compliant, beautiful sites. Existing content management systems are often based on technology and code that's over a decade old. Existing CMSs weren't built for the demands of today, nor for the incredible technology we now have to deploy websites. In this interview, Michael discusses the platform his team has built. Open to power users and agencies, the platform is secure, PCI compliant, HIPAA compliant, and highly performant. Special Guest: Michael Reynolds.

2017 is right around the corner and it's a good time to audit your digital marketing toolbox. Is there anything you could do without to save some budget? Is there anything you need to do your job better? Join us for a dazzling roundup of the best digital marketing (and sales!) tools that the SpinWeb team is in love with.Plus, some scary stuff from Adobe, MOAR Facebook updates and lots of HubSpot goodies. Also, a tangent for sales pros that may rock your world: video voicemails!

SpinWeb has been in business for 20 years and we've seen a lot. We'll share 20 of our best marketing and business lessons.Also:* SEO update on exit intent interstitials* How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands

Picture it: You walk into a prospect’s office, exchange introductions and say, “So tell me about your business?” The prospect looks at you, sighs and begins to tell you the same biographical information they’ve shared with every other salesperson who has walked through their door. Has this happened to you?   In today's episode, veteran sales trainers Bill Caskey and Bryan Neale interview a digital marketing agency CEO to learn more about how to not turn off your prospects before you’ve even started the conversation. Michael Reynolds, CEO of SpinWeb, a digital agency based in Indianapolis, shares his tips to help you prove you’ve done your research in advance.   Are you assuming things about your prospect’s situation?   Do you know how to balance your questions with sincere comments that aren’t “tactics” or seen as “salesy?”   In this episode, Bill and Bryan engage Michael in an insightful conversation that will help you build a much warmer prospecting list.  Who wouldn’t mind a few less cold calls? ========================================= Want to have your sales question answered on The Advanced Selling Podcast? Email us at listener@advancedsellingpodcast.com or give us a call 317.575.0057 ext. 10. Looking for more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources. Be sure to join the Advanced Selling Podcast LinkedIn Group www.advancedsellingpodcast.com/linkedin. =========================================

Michael Reynolds started SpinWeb 20 years ago and now has 20 employees! The agency serves a niche in conservative, security-conscious, highly regulated industries. They're a very successful Hubspot partner with a designing and executing measurable inbound marketing strategies. Michael is seeing phenominal results utilizing advanced Facebook Marketing techniques and he shares his knowledge on this show.

Inbound marketing is full of tactics like landing pages, social media content, email campaigns, SEO and other nerdy methodologies. But what about public speaking? Can you integrate this "old fashioned" strategy into your inbound marketing program?Public speaking opens a lot of doors. It's one of the best ways to grow your company and get leads.Develop your own speaking site with yourname.comAlways charge for speaking, but start low and gradually go higherIf an organization pushes back, you can choose to lower your price if the audience is rightPractice makes progressYou don't have to be famous to be a good presenter. It is within your reach. You can deliver good knowledge and be a good presenter in your space.Focus your presentations on what your company deliversBe specific with your titlesHave someone proactively reach out and sell youHave calls to action in the presentation Read more: http://blog.spinweb.net/how-to-use-public-speaking-in-your-inbound-marketing-program-spinradio-e68Follow us: @SpinWeb on Twitter

We go over all the problems with the typical website RFP process and how to fix it. This is a must-listen for marketing directors who are planning a new website. Don't start writing that RFP until you hear this episode!Make it an RFI (Request for Information)Talk about Goals over FeaturesBe Up Front about your Budget RangeSeparate SEO/Marketing from your Website FoundationReplace Presentations with ConversationsMake a Decision based on Qualifications not PriceConsider Paying for a Consulting Project FirstRead more: http://blog.spinweb.net/spinradio-e67-how-to-write-a-better-website-rfpFollow us: @SpinWeb on Twitter

Abby and Michael just got back from HubSpot's Partner Day and have some interesting advice and predictions for marketing and sales pros to keep current today and also some predictions to watch out for in the future.2016Cold calling = a waste of time.Email is getting less effective. Email does work if it’s contextualized with stuff about your prospect.Like it or not, you have to figure out AdWords.Website content is still kingSocial & Blog work when done well (still rare)Don’t bother building mobile appsFigure out a way to give buyers a tasteCustomer = Marketing = Sales2026Get good at fat head SEO (be “the answer”)Invest in FacebookCan’t buy a “list” or “advertise” on private networksDiversity content from written to videoDon’t fight the bot/ai revolution - it’s comingAutomate as much as possible, including sales & marketingRead more: http://blog.spinweb.net/spinradio-e66-advice-for-marketing-and-sales-pros-in-2016-and-2026Follow us: @SpinWeb on Twitter

We are talking with Mike Donnelly from The Seventh Senth about the role of "account-based marketing."Look at the leads you have as far back as 6 months, send them a simple email.When prospect has received proposal and hasn’t responded:Subject: Haven’t heard from you OR Cleaning out my pipeline OR Did zombies attack?Body: I haven’t heard back from you so I’m going to assume either you’ve gone in a different direction or your priorities have changed. Let me know if we can be of assistance in the future.When prospect is in early communication stages (no proposal, but after about a month):Subject: Haven’t heard from you OR Cleaning out my pipeline OR Did zombies attack?Body: I’m cleaning out my inbox and I realized I hadn’t heard back from you about X. I’m going to assume either you’ve gone in a different direction or your priorities have changed. Let me know if we can be of assistance in the future.Read more: http://blog.spinweb.net/spinradio-episode-64-what-to-do-when-leads-go-staleFollow us: @SpinWeb on Twitter

We are discussing how marketing programs can succeed or fail based on how involved executive leadership is in the decision. Should your CEO be involved in things like agency selection, marketing strategy and website projects?Projects can be delayed without executive involvement if they come in later in the process.Sometimes business goals could get lost because the Marketing Manager doesn’t know about them.You can unintentionally tell the Marketing Manager that you don’t trust them when you insert yourself into his/her process/decisions.Commit to being involved in the entire process or commit to trusting your Marketing Manager to handle it.Read more: http://blog.spinweb.net/spinradio-episode-62-how-executive-involvement-leads-to-better-marketing-outcomesFollow us: @SpinWeb on Twitter

Enterprise website projects take time and money and with a project this complex, it's not always going to go smoothly. How do you keep your project on time and on budget?Keep your team small The larger the team, the longer the project will take. No more than 2-3 people who will be focused and who really know the brand.Know why you are redesigning Know and understand where you want to go with it and what the plan should be.Be aware it’s not a redesign, it’s a restructuring When you redesign, you have to think about restructuring your content as well.Commit to a content plan before starting Know who will be owning the content before you get started. Content is not always just copy/paste. It’s very time-consuming.Consider paying for planning If you leave the agency with many unknowns, they’ll most likely charge you more to account for those unknowns.Commit to a photography plan It’s good to be fun and yourself, but also understand who your audience - get professional photos. Make a decision beforehand so you’re not scramblingIf rebranding, give yourself 6 months before redesigning your websiteTake deadlines seriously if you want your project to hit the original deadlineRead more: http://blog.spinweb.net/spinradio-episode-61-how-to-keep-your-enterprise-website-project-from-going-over-budget-and-over-deadlineFollow us: @SpinWeb on Twitter

In today's episode, we will walk you through a mind-blowing new product from SpinWeb that will revolutionize inbound marketing. Get ready for SEO Powder™!

We are discussing the problem of content saturation and how to cut through the noise. We'll cover specific tips for your inbound strategy so you can create "10x content" that stands out.reference: "How to Create 10x Content - Whiteboard Friday" from Rand Fishkin10x content is content that is 10 times better than any other content in its class. To compete, most companies need to create 10x content. It has to cut through the noise with these criteria:Great UI and UX on any device.Content has to have a different angle.Content has to create an emotional response.Content has to solve a problem.Content has to be in an unexpected medium.Read more: http://blog.spinweb.net/spinradio-episode-59-how-to-cut-through-the-inbound-noise-with-10x-contentFollow us: @SpinWeb on Twitter

We are discussing the advantages of being an early adopter in your business and marketing strategy. Does it pay to implement up-and-coming technology and tactics or is it better to wait and follow the rest of your industry?Those who started 3 or 4 years ago, you’ve built an audience and you’re ahead of the game.When you have the history, you build credibilityYou tend to build a foundation and you can more quickly reap the benefitsYou have a lot more room to gain momentum faster than your competitorsEmbrace an attitude of change and be OK with experimenting!Read more: http://blog.spinweb.net/spinradio-episode-58-the-advantages-of-being-an-early-adopterFollow us: @SpinWeb on Twitter

We are talking to Ash Ambirge from The Middle Finger Project. Our topic? "How to Write Exciting Content for Conservative Industries."How do you strike balance between human and professional voice? https://www.themiddlefingerproject.org/how-to-stop-writing-with-a-stick-up-your-ass/When writing blogs for healthcare providers, how do you avoid the content reading like a generic list of drugs? Find the fresh angle that feels like people haven’t heard before. Think about things from the POV of an alien. Find your target market’s thoughts.How do you deal with pushback from clients about content that’s more risque? External clients - reconsider whether or not this is the client you want to be working with. Internal clients - This is no different than any other sales opportunity.Read more: http://blog.spinweb.net/spinradio-episode-57-how-to-write-exciting-content-for-conservative-industries-guest-ash-ambirge-from-the-middle-finger-projectFollow us: @SpinWeb on Twitter

We are covering "how failing can actually help you grow" as well as "what have Facebook and Google done now?"Special guest: Robby Slaughter, CEO of AccelaWork and author of "Failure: the Secret to Success."We have a huge cultural statement that you shouldn’t fail. So people are so afraid to fail.First question to ask: Has every campaign you’ve ever done gone perfectly and made you tons of money? Then talk about what went wrong and what you learned from it.Failing a test just shows what you know and what you don’t know. It’s a great map of what you need to study.Examples of spectacular marketing fails: A company sent an email that included the word “Testing” to his entire database. It was the best email he ever sent! Insurance agent posts on FB about a bad day. He got tons of calls/business from people!Read more: http://blog.spinweb.net/spinradio-episode-55-how-failing-at-marketing-can-help-your-company-growFollow us: @SpinWeb on Twitter

We are covering SEO ranking factors like trustworthiness and the burden of risk and how these factors can help or hurt your organization's search engine rankings.Demonstrating ExpertiseUsing case studiesTalking about social proofTalking about longevityDemonstrating AuthoritativenessTestimonialsReferralsCertifications/TrainingsLinks to your site from an authorityDemonstrating TrustworthinessWebsite design qualityWell-structured contentHow does your website affect your audience?Google puts a higher burden of proof on content that can affect health, well-being, or finances (YMYL)Read more: http://blog.spinweb.net/spinradio-episode-54-how-trustworthiness-and-risk-affects-your-seoFollow us: @SpinWeb on Twitter

We are speaking with John Jantsch, bestselling author of Duct Tape Marketing. We're thrilled to have John on the show to discuss the most important "one thing" you can do to improve your marketing results right away.Map your marketing foundation Identify your target market and their journey. You have to start with strategy.Explore potential marketing channels Figure out what channels work for you. Use new channels to make your current channels even stronger. You can’t be good at all of them. Pick those that work for you.Create a project catalog Map out the 3-4 biggest objectives for the quarter ahead. Tie some trackable goals to each objective. You should be able to get some focus on tactics that might actually help you achieve some of your stated goals.Execute focused project bets Start testing. When something does work, document it, and keep doing it. Don’t be afraid to fail.Read more: http://blog.spinweb.net/spinradio-episode-53-systematic-growth-and-your-marketing-plan-special-guest-john-jantsch-from-duct-tape-marketingFollow us: @SpinWeb on Twitter

We are speaking with Anese Cavanaugh (author of Contagious Culture and one of my favorite people) discussing the topic: “How to Have Productive Sales Conversations.”The prep work for the sales conversation can make or break it. Before you walk into the conversation you have to have 3 things:1. presence - be fully present2. intention - what is your intention for the conversation?3. energy - what energy are you bringing and is it authentic?Killers of sales conversations1. Lack of presence2. Beliefs that don’t serve you3. Lack of curiosity5 Steps to a productive sales conversation:1. Outcomes - what outcomes do you want from this meeting?2. What is the emotional impact you want to have on these people? How do I want them to feel? How do I want them to experience me?3. How do I have to show up in order to meet those outcomes and emotional impact?4. Beliefs - What beliefs do I need to hold in order to show up that way?5. What action do I have to take to make this happen?Read more: http://blog.spinweb.net/spinradio-episode-52-how-to-have-productive-sales-conversations#ixzz4BcMXM2zp Follow us: @SpinWeb on Twitter

Everything you ever wanted to know about setting up a podcast to expand your inbound marketing program.Podcasting is huge right now and very beneficial for all types of businesses. People tend to have more time to listen to a radio show than read an article.Why would you want to run a podcast? Keep yourself up to date in your industryMarketingHow to get started podcasting1. Decide on your theme. You want to keep a common theme so you’re not jumping around each episode. Don’t sell, instead teach.2. Decide what you want to teach. What questions do you get from your audience? Turn those topics into podcast topics.3. Think about who is listening. Make sure you teach in a way that will attract the person you hope is listening.4. Decide on type of podcast. Solo monologue, interview style, multiple hosts5. Pick a recording medium. You can use something as simple as the voice recorder on your phone, spreaker, google hangouts, skype, etc. If you are doing a podcast with another host in the same location, get a microphone and sit in front of it. If you’re doing interview style, we recommend GoToMeeting or Webex.6. Producing your podcast. Music, podcast, music. Good places to get music - Wistia, Tune Fruit, Free Music Archive, Premium Beat, Beat Sweet. Never use copyrighted music on your podcast unless you have permission.7. Hosting your podcast. Liberated Syndication, Sound Cloud, Spreaker8. Have a way for people to communicate with you that is separate from your business accounts (email, social media, etc.)9. Decide what you want to talk about. Make sure you’re providing educational content that is real and has been proven.10. Have a personality!Read more: http://blog.spinweb.net/spinradio-episode-51-how-to-create-and-launch-a-podcastFollow us: @SpinWeb on Twitter

We discuss the pros and cons of reposting your content on third-party websites like Medium or LinkedIn.The biggest risk is that it takes away from your search traffic.Another risk is giving the other site getting more exposure.Some sites don’t allow duplicate content. Understand the policy of the other site.There is a small chance that Google could penalize you.Always say ‘this article originally appeared at www.mysite.com’Read more: http://blog.spinweb.net/spinradio-episode-50-should-i-repost-my-content-on-external-websitesFollow us: @SpinWeb on Twitter

We tackle the details of user experience on the web and how it affects your bottom line.Try 1-column layout instead of multiple columns You can guide the user and tell a story better If you force the reader to think, you’ve already lost themTry giving a gift instead of closing the sale right awayTry showing your call to action more than once Either multiple times on a page or on multiple pagesTry recommending instead of showing equal choices Highlight the option you want the user to purchase People want to follow recommendationsTry undos instead of prompting for confirmation Prompting for confirmation is dehumanizingRead more: http://blog.spinweb.net/spinradio-episode-48-user-experience-and-why-its-importantFollow us: @SpinWeb on Twitter

We kick off the 2016 season of SpinRadio with a deep dive into the "3 words" exercise and why it's better than New Year's Resolutions.Michael's 3 words for 2016 Bold - make decisions Evolution - always be innovating Income - focus on income-producig activitiesAbby's 3 words for 2016 Consistency - stay totally consistent especially with things that are working Communicate - keep everyone in the loop as to what I'm doing Control - take back some of my time and limit what I allow to interrupt my scheduleRead more: http://blog.spinweb.net/spinradio-episode-48-three-words-that-can-make-2016-your-best-year-everFollow us: @SpinWeb on Twitter

Learn about Michael's journey as he has grown his agency, SpinWeb and the SpinWeb team.

Google+ and Facebook updates. Free SSL certs for everyone! New HubSpot CRM features. Mobile websites vs mobile apps and where to invest. As always, our Tactical Top 5 (actionable tweaks to improve your online presence).Reference: Whiteboard Friday from MozPeople spend much less time on mobile web vs. mobile appsThere’s much more traffic overall on mobile webThe top apps are dominating the app usage 25-50 apps that are the top apps that account for 80%-90% of all app usageEvery business should be optimized for mobile web (fully responsive)From 2010-today desktop usage hasn’t decreased (even increased a little)Always invest in mobile webInvest in an app if: specific features you need that can’t be done via mobile web - push notifications, etc. If you can be among the top few hundred apps in the world If your app can beat the retention rate odds (beyond 90 days) If you have an incredible app development team that knows everything about appsIf you’re not going to make it the best app in its class, don’t bother investing in an app.Read more: http://blog.spinweb.net/spinradio-episode-47-mobile-website-vs-mobile-apps-and-where-to-investFollow us: @SpinWeb on Twitter

Google / SEO stories, Facebook advertising updates, How to use guest writing for publications to boost your inbound marketing program, As always, our Tactical Top 5 (actionable tweaks to improve your online presence).Writing for publications within your industry can really boost your own content strategy. There are tons of industry sites that have a lot of traffic that could benefit your company.The pitch: Give them something useful first. Ex. 10 suggestions for improving your website, etc.Link to other posts on that publication’s site.Find ways to link to relevant influencers from the article.Link to something that has some action to it. Ex. call to actionMake sure your bio has good information with links.Be on time with your article.Proofread your article.Help them promote your article.Read more: http://blog.spinweb.net/spinradio-episode-46-how-to-generate-leads-by-writing-for-publicationsFollow us: @SpinWeb on Twitter

Google search display updates, podcasting in 2016 and the PC is not dead. How to Fail at a Sales Call. As always, our Tactical Top 5 (actionable tweaks to improve your online presence).Not researching the company before calling. Researching makes you sound intelligent and gives you common ground to have a conversation about. You can research via your CRM to see what they’re doing on your site, check out their LinkedIn profiles, Twitter feed, or Facebook.Not leading in with what they’ve done that has caused you to call them. Don’t lie about how you got their informationNot treating prospects with respect or giving them credit for being smart.Read more: http://blog.spinweb.net/spinradio-episode-45-how-to-fail-at-a-sales-callFollow us: @SpinWeb on Twitter

The weekly round up of the latest marketing news, A deep dive into your biggest marketing challenges.1. Challenge: Not enough time to do everything.Take a step back and figure out what is going to help you achieve your goals. Unless you have unlimited resources, you’re never going to hit every single thing. It’s about prioritization. Get really, really good at 3-5 things as opposed to being just OK at 15 things.Being busy does not = being productive.Get the data to see where you’re getting the best traction and do only what works best.Develop a process/system to work in things you “don’t have time for”.2. Challenge: Challenge: Getting leads to respond to emails and phone calls.Make sure you know what types of leads you’re contacting. Active, passiveGive referrals to prospects if it’s not a fit for you.Marketing and Sales teams need to be in communication.3. Challenge: Low Budget.If you’re struggling to get traction, you will have to spend time or money. If you don’t have the time, you will have to find the money. If you don’t have the money, you will have to find a way to make the time.Use partners to help grow your audience quicker.Ask why the budget is so low.Read more: http://blog.spinweb.net/spinradio-episode-44-uncovering-your-biggest-marketing-challengeFollow us: @SpinWeb on Twitter

Podcasting comes to Google Play, Snapchat privacy issues, and Wix in the SEO doghouse. An interview with the guys at Sigstr and how email signatures might be the new shiny.Special guest: Dan Hanrahan from SigstrEach department has its own goals. Customize the email signatures according to the goal.DON"T embed an image in a signature. Add hosted images instead.Make sure email signatures add value.Always include a clear call to action (that's clickable).Read more: http://blog.spinweb.net/spinradio-episode-43-smart-marketing-through-email-signaturesFollow us: @SpinWeb on Twitter

Love Letters from Google, How to Use LinkedIn for Marketing, Is Pinterest Your New Social Media Platform.Dustin Clark - Element ThreeWe have the power to collect data and use that data to make decisions. Yet, people are so focused on getting their content up that they're missing the basic, smaller things like meta descriptions, etc.3 Things People Are Missing1. Emphasis on quality over quality2. Search3. Meta DataSEO and user experience are inextricably linked.When someone finds your site in Google, if the meta description doesn't tell the user what to expect when they click, they will either not click or will leave your site quickly when they don't find what they want.Search engines use bounce rate and page load times to determine rank.There are all kinds of free tools out there to give you data about how your site is performing. Use them!Read more: http://blog.spinweb.net/spinradio-episode-42Follow us: @SpinWeb on Twitter

A special security-focused episode for marketing pros and business people. Don't save passwords in your browser.Passwords are stored in plain text, easy to access.Always set computer screen saver to lock after 2-5 minutes and require a password to unlock.Disable automatic login on your computer.Disable guest account.Use a password manager app like LastPass or Dashlane.Use 2-step verification everywhere you can (email, social media profiles, CMS).Cell phones should have a minimum of a 4 digit key to unlock and require the passcode be re-entered immediately after being locked (should auto-lock after one minute).Cell phone should be configured to erase their data after 10 failed passcode attempts.Password are never stored on paper, in text files, or in any other system other than LastPass.Read more: http://blog.spinweb.net/spinradio-episode-41-the-marketers-guide-to-internet-securityFollow us: @SpinWeb on Twitter

Dropbox and LastPass updates, New Facebook lead features, A discussion of web site​ usability mistakes, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.Mistake: People tend to look at their website only from the marketing perspective and totally ignore the usability.Fix: Take the user experience and usability into account as well.Mistake: Dropdown menus on navigation.Fix: Condense navigation to remove sub navigation or sub navigation is in the sidebar or on interior pages.Mistake: Slide Show on the Homepage - Study: Less than 1% of people were clicking on anything in the slideshowFix: Put something more static/stationary in that space or update the image on page refresh. #SpinRadioMistake: Huge blocks of content.Fix: Spend more time on content organization. A well-organized site leads to a happy user. Every touchpoint along the way makes a big difference in conversions.Mistake: Thinking of the homepage as the main entry point.Fix: Focus on an ongoing content strategy. The blog and content are more of the entry point.Mistake: Using hover effects.Fix: Make sure you have a plan for that on mobile.Mistake: Not having a way for people to contact you.Fix: Add at least some way for people to get in touch with you and make it findable.Read more: http://blog.spinweb.net/website-usability-mistakes-and-how-to-avoid-them Follow us: @SpinWeb on Twitter

Common Sense and Copyright, How Email Marketing Continues to Evolve, Exciting times at SpinWeb! Mainly travel...but exciting!, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.

Search engine optimization and social media are an important part of driving traffic to your website, but getting prospects in the door is not enough. Once they arrive, do you have something for visitors to do? Are you capturing their email addresses to stay in touch and move them along the sales funnel? This week, we’ll be talking with Michael Reynolds about how content like white papers, reports and surveys can be powerful tools in your quest to convert visitors to customers. About Michael As a consultant and professional speaker, Michael creates stunning website design and professional digital marketing solutions. Michael is president and CEO of SpinWeb.