Podcast appearances and mentions of kristen craft

Lehi Utah Fire Chief Jeremy Craft and his wife Kristen epitomize resilience and dedication. Over the past year, they've faced unimaginable hardships—a journey that most people will never experience. Despite the profound grief of losing their son to suicide and Jeremy's recent cancer diagnosis, their unwavering commitment to their community shines through. Their story is not just about survival, but about transforming personal tragedy into collective strength. Tune into this inspiring episode to witness the Crafts' extraordinary courage and learn what it truly means to find strength in the face of adversity. --- Support this podcast: https://podcasters.spotify.com/pod/show/findingstrength/support

Guest Kristen Craft is the new Vice President & Business Partner Manager at Fidelity for Startups, one of the largest brokerage firms in the United States, headquartered here in Boston. She's a major catalyst supporting Fidelity in its efforts to help fill the startup banking void in Boston. Craft is working closely with the team at Shoobx, a Cambridge-based fintech Fidelity acquired in January 2023. Shoobx helps companies with equity and board management, storing and sharing important business information, and bringing together startup leaders, lawyers, and investors in a single collaborative hub. Similar to her previous roles, Craft's role at Fidelity entails her helping startups navigate the financial moments that matter most: fundraising, cap table management, access to investors; alongside all of the other financial expertise and services that Fidelity has long been known for. Craft is a proven entrepreneur with more than 15 years of experience in enterprise software and digital marketing. With a passion for entrepreneurship, she's become well known around the Boston startup community for her passionate support of founders and VCs. In her role evangelizing the Boston-area startup community, Craft also recently supported the production of a 2024 AI report from Value Creation Labs – Boston Startups Put AI and Data to Work in Vertical Industries and Enterprises. Craft is also a previous guest of Boston Speaks Up, and folks can learn more about her previous career journey in the episode from 2022. Her past experience includes leadership roles at Animalz, Tettra, Ovia Health Wistia, and Transparent Language, as well as launching her own start-up, Brown Box Storage. In her return to the Boston Speaks Up show, she is eager to share best practices on go-to-market strategy, fundraising, and other vital aspects of the startup journey. Drawing from her decades of experience as a startup operator and angel investor, she's gathered a great deal of wisdom and is enthusiastic about making the startup journey smoother for others.

In this episode Dr. Kraft shatters misconceptions and reveals the power of gaming for building social-emotional skills. How can educators effectively integrate gaming into their SEL programs? Are You Ready To Unlock the Power of Gaming? The power of gaming can be harnessed to forge strong peer connections among students. By instilling the elements of gaming in social-emotional learning, students can be encouraged to reflect on their emotions and reactions in gaming scenarios, apply insights to real-life contexts, and foster belonging within their peer groups. Thus, far from being a mere recreational activity, gaming can be a potent tool for facilitating improved student well-being and social-emotional growth. Learn more about our amazing guest: Dr. Kristen Craft has served as a teacher, principal, and district administrator in public education for the past 27 years. A champion of students, Dr. Craft is currently the Scholastic Esports Specialist for Generation Esports. She helps normalize esports in education by supporting schools and districts to create a scholastic esports pipeline. Mentoring educational leaders, teaching aspiring principals at the university level, presenting at multiple conferences, and connecting with leaders across the country, Kristen knows the impact leaders can have on a school or district. The culmination of her time in administration at both levels represents a lifetime of love spent in the greatest profession. She is the Gaming Concepts Podcast host and has been featured in several ed leadership podcasts and publications. Kristen was named the 2021 Kansas Principal of the Year. Twitter – @KristenEsports @GamingConceptsU @JoinGenEsports @HSELesports LinkedIn – KristenEsports, Generation Esports Links explored in this episode ‍LGBTQ Students Finding Hope in Declining Mental Health via Esports in Schools https://www.gamingconcepts.gg/ Huge thanks to our amazing Sponsor for this episode! Mackin For highlights from this conversation: 00:17:21 – Esports and Marginalized Populations The guest highlights the positive impact of esports on marginalized populations, specifically LGBTQ+ students. She mentions a study that showed significant growth in self-esteem among students who had mental health moments integrated into their gaming concepts curriculum. 00:18:13 – Rapid Transformation with Esports The guest discusses the transformative effects of implementing esports in schools. She shares the results of a study where students showed tremendous gains in self-esteem within just ten weeks. Esports provides a sense of community and inclusivity for students who may feel marginalized. 00:22:12 – Leadership Skills and Career Opportunities The guest emphasizes that esports develops leadership skills 00:31:16 – Creating a Welcoming Culture Dr. Kraft emphasizes that adding initiatives like Esports can create an inclusive and welcoming culture in schools. It is essential for educational leaders to see and fight for all students, rather than discounting or shaming them. 00:31:52 – The Role of Educational Leaders Dr. Kraft reminds leaders that their focus should be on the students, not themselves. Turning a blind eye to the needs of students is not who educational leaders should be. They should actively advocate for and support all students. 00:32:15 – Ending on a Powerful Note Tricia thanks Dr. Kraft for sharing her expertise and passion. The conversation serves as a reminder that it is ultimately about the kids and their well-being. Dr. Kraft's insights provide inspiration for educational leaders to prioritize the needs of students.

In this episode Dr. Craft shatters misconceptions and reveals the power of gaming for building social-emotional skills. How can educators effectively integrate gaming into their SEL programs?  Are You Ready To Unlock the Power of Gaming? The power of gaming can be harnessed to forge strong peer connections among students. By instilling the elements of gaming in social-emotional learning, students can be encouraged to reflect on their emotions and reactions in gaming scenarios, apply insights to real-life contexts, and foster belonging within their peer groups. Thus, far from being a mere recreational activity, gaming can be a potent tool for facilitating improved student well-being and social-emotional growth. Learn more about our amazing guest: Dr. Kristen Craft has served as a teacher, principal, and district administrator in public education for the past 27 years. A champion of students, Dr. Craft is currently the Scholastic Esports Specialist for Generation Esports. She helps normalize esports in education by supporting schools and districts to create a scholastic esports pipeline.  Mentoring educational leaders, teaching aspiring principals at the university level, presenting at multiple conferences, and connecting with leaders across the country, Kristen knows the impact leaders can have on a school or district. The culmination of her time in administration at both levels represents a lifetime of love spent in the greatest profession.   She is the Gaming Concepts Podcast host and has been featured in several ed leadership podcasts and publications.  Kristen was named the 2021 Kansas Principal of the Year. Twitter - @KristenEsports @GamingConceptsU @JoinGenEsports @HSELesports   LinkedIn - KristenEsports, Generation Esports Links explored in this episode ‍LGBTQ Students Finding Hope in Declining Mental Health via Esports in Schools https://www.gamingconcepts.gg/ Huge thanks to our amazing Sponsor for this episode! Mackin For highlights from this conversation: 00:06:52 - Gaming as a Tool for Connection and Belonging  Dr. Craft explains how gaming at school provides an opportunity for students to find their peer group, build friendships across different social circles, and strengthen connections, ultimately promoting a sense of belonging. 00:09:31 - Rethinking Social Emotional Learning (SEL)  Dr. Craft reflects on traditional approaches to SEL and suggests that incorporating gaming into SEL programs can make them more authentic and relevant to students. By addressing real-life challenges and experiences in gaming, students can develop skills like anger management and empathy. 00:11:08 - Using Gaming to Teach Emotional Regulation  Dr. Craft shares an example of using gaming to teach emotional regulation. By discussing instances of toxic behavior and anger in gaming, students can learn how to manage their emotions and react appropriately, not only within gaming but also in other aspects of life. 00:15:34 - The Stigma of Video Games  The guest discusses the common misconception and stigma surrounding video games, particularly among parents. She shares her own experience and emphasizes the need to normalize esports in schools. 00:17:21 - Esports and Marginalized Populations  The guest highlights the positive impact of esports on marginalized populations, specifically LGBTQ+ students. She mentions a study that showed significant growth in self-esteem among students who had mental health moments integrated into their gaming concepts curriculum. 00:18:13 - Rapid Transformation with Esports  The guest discusses the transformative effects of implementing esports in schools. She shares the results of a study where students showed tremendous gains in self-esteem within just ten weeks. Esports provides a sense of community and inclusivity for students who may feel marginalized. 00:22:12 - Leadership Skills and Career Opportunities  The guest emphasizes that esports develops leadership skills and opens up career opportunities in a rapidly growing industry. She mentions the diverse range of professions related to gaming, such as chiropractors, accountants, and lawyers. Esports prepares students for the future and helps them become successful adults. 00:25:50 - Getting Started with Esports  The guest encourages educators to reach out for support in getting started with esports. She assures that starting is not as difficult as it may seem and that they can provide guidance and solutions for challenges related to attendance, grades, student engagement, and mental health. 00:30:25 - Combatting Pushback  Dr. Craft discusses the importance of being prepared to combat pushback when championing initiatives for students, such as Esports. Leaders in education may face resistance, but pushing past it can make a tremendous difference in the lives of students. 00:31:16 - Creating a Welcoming Culture  Dr. Craft emphasizes that adding initiatives like Esports can create an inclusive and welcoming culture in schools. It is essential for educational leaders to see and fight for all students, rather than discounting or shaming them. 00:31:52 - The Role of Educational Leaders  Dr. Craft reminds leaders that their focus should be on the students, not themselves. Turning a blind eye to the needs of students is not who educational leaders should be. They should actively advocate for and support all students. 00:32:15 - Ending on a Powerful Note  Tricia thanks Dr. Craft for sharing her expertise and passion. The conversation serves as a reminder that it is ultimately about the kids and their well-being. Dr. Kraft's insights provide inspiration for educational leaders to prioritize the needs of students.

ESports is HERE and if it's not already at your local school, it soon will be! You'll be surprised by the changing landscape happening right now and how ESports connects students - leading to real-world skills, millions in scholarships, and more.  SHOW NOTESGaming ConceptsGeneration ESportsKristen Craft's TwitterKristen Craft's Linked In Murphy Lynne's episode (Kristen's former student, Author of "Am I Invisible?")Support the show

Guest Kristen Craft is a proven entrepreneur with more than 15 years of experience in enterprise software and digital marketing. In her role as Director of Early-Stage Startups at Silicon Valley Bank, she's become well known around the Boston startup community for her passionate support of founders. Craft has helped build several prominent brands in Boston and is committed to supporting companies with excellent cultures and strong values. Her past experience includes leadership roles at Animalz, Tettra, Ovia Health Wistia, and Transparent Language, as well as launching her own start-up, Brown Box Storage. A life-long learner, Craft earned her BA from Brown University, and earned a Masters of Education at the Harvard Graduate School of Education. Upon graduation, Craft decided she wasn't ready to leave the classroom just yet, so she went on to MIT's Sloan School of Management to earn her MBA. In this episode, Craft discusses the various challenges entrepreneurs face when first building their startups (and how you can avoid them) and the importance of following the proper steps when starting a business. We also explore her Harvard, MA roots, her early jobs as a teenager and our mutual passion for reading with our children.

“First, amplify what you’re doing really well and consider new channels. Second, if things aren’t going well you’ll need new channels!” This was Steve Pockross’s answer to my question about how marketers can know when new channels make sense to add. As CEO at Verblio, helping marketers focus their content marketing is the focus of his work. We discussed all of this and more on this week’s episode of the On Brand podcast. About Steve Pockross Steve Pockross brings more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As CEO, he applies leading marketplace and SaaS principles to provide a high-quality, fast and flexible content creation platform. Steve was part of the early management team at gig economy pioneer LiveOps, growing the company into the largest crowdsourced contact center in the world. At LiveOps, Pockross served as vice president of business development and strategy, and also spearheaded the creation of the award-winning LiveOps Foundation. He also served in marketing, strategy, and operational leadership roles at Tendril, Western Union, Marketing Technologies Group, and HSBC. Episode Highlights How are content marketers juggling everything today? “I don’t know how.” But Steve knows how to help. “Be good at one thing and expand from there.” He credits Rand Fishkin’s T-shaped model in helping him do this. Where can you focus your content marketing? “First, look at your audience and where they are. Then ask what they like. Finally, consider what you like talking about.” On rebranding. Over the past few years, Steve worked through an extensive rebranding of Verblio. In working through the yearlong process, the branding consultant they worked with noted, “What I’m giving you—Verblio—is an empty vessel. You will infuse it with meaning.” Steve shared how they work to do this with a story bridging the gap (?) between Hubspot and Burning Man! What brand has made Steve smile recently? “I’m going to go with Wistia again,” Steve came back to a favorite brand he’d discussed earlier in the show (we’ve had Chris Savage and Kristen Craft as guests on On Brand). Why the smiles? “Their clever customer service emails.” To learn more, go to Verblio.com and check out their podcast. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

John sits down with Tettra’s Kristen Craft to talk about a new report on the challenges of recruiting, hiring, and onboarding talent. Special guest: Remington Begg, CEO at Impulse Creative. Check out the full report referenced in this episode here: https://databox.com/agency-recruiting-and-hiring

For this episode, we're talking all things customer experience with Kristen Craft, VP of Marketing and Business Development at Ovia Health - the leading maternity benefits program. Kristen has over a decade of experience working for companies like Kaplan, The Parthenon Group, Transparent Language, Wistia, and now Ovia Health. Kristen received her BA from Brown, her Masters in education from Harvard University, and her MBA from MIT Sloan. Today we cover all things customer experience and how her and her team at Ovia Health always make their decisions with the customer in mind. I loved this conversation and found it very actionable. So as always, grab a pen, grab some paper, and without any further ado, please welcome, Kristen Craft. Kristen Craft: https://twitter.com/thecrafty Ovia Health: http://oviahealth.ovuline.com/

Kristen Craft is VP of business development and marketing at Ovia Health. For this episode, Jay sat down with Kristen while she was head of biz dev at video platform company Wistia. They talk about what business development roles actually do for their companies, and when and why a founder would hire someone to lead up the function. This is a deep, nuanced exploration of a job role that doesn't often fit as neatly into departmental categories as engineering, product, sales, or marketing. And Kristen is one of the best in the biz to discuss it. Follow Kristen: http://twitter.com/thecrafty Follow Jay: http://twitter.com/jayacunzo Subscribe to the NextView Ventures blog: http://nextviewvc.com/blog  

In this episode we talk to Kristen Craft, Director of Business Development at Wistia.

On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data on Facebook video length from Q2. Best practices usually remind us to keep videos short and sweet but that may not be the best advice. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite What Video Ad Length Is Best on Facebook? (eMarketer). Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!

On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the latest news out of Twitter. And it's not super great. With a recently downgraded market share of the US social networking space, Twitter is flailing — adding features, seeing what works, and trying to stop the bleeding. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Twitter's Share of US Social Network Users Is Dropping (eMarketer). Twitter to open up Moments feature to all users (eConsultancy). Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an interesting development. Just as Facebook continues to offer their own robust advertising solutions, they’ve taken a big step to block the ad-blocking apps that many love. Let’s take a closer look. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Facebook Disarms Ad-Blockers, Works to Improve Ad Relevance with New Options (Social Media Today). We also took a moment to remember local broadcasting legend Dottie Ray, who passed away earlier this week (Press-Citizen). Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed … Pokemon Go! Love it or hate it (and folks seem squarely in one of those two camps) Pokemon Go is lighting up the Internet this week. Let’s look at why. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite ‘Pokémon GO’ Is About To Surpass Twitter In Daily Active Users On Android (Forbes). Pokémon Go has an estimated 7.5M U.S. downloads, $1.6M in daily revenue(TechCrunch). Pokemon Go Is Driving Insane Amounts of Sales at Small Local Businesses. Here’s How It Works (Inc Magazine). Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.  

On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the news that Facebook has redesigned their 'like' button. While this could sound trivial, consider the fact that the like button is a signature part of the Facebook experience and is part of millions of pages across the web. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Here's the full story from the Verge — Facebook just redesigned the like button. Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new numbers that Instagram shared this week. The popular Facebook-owned social network now boasts 500 million users and 300 million actives. This makes Instagram the second largest and second most used social network. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the full story from Social Media Today — Instagram Hits 500 Million Users, 300 Million Daily Actives. Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!

Video can sound "hard" or "scary" to some people but it's not difficult as it might seem. All you need are some clear goals and some basic planning. Kristen Craft from Wistia joins us to talk about how to plan out your video strategy, how to set goals that actually point to sales and how to implement video with minimal effort.

On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a shocking new stat about Snapchat's use numbers. This past week, Bloomberg reported that Snapchat overtook Twitter in number of daily users. Great news for Snapchat! Not so great for Twitter ... Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Here's the story from Bloomberg on Snapchat passing Twitter in daily use. Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!

On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data compiled by Fractl outlining who's sharing what on Facebook. With 91% sharing something at least once weekly on the social network, it's important to understand the demographic differences as we plan content that's as effective as possible. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Here's a digestible infographic from Fractl citing the study's key findings.  Speaking of compelling data, Mary Meeker's Internet Trends 2016 report came out this week. If you live or work online (HINT: that's all of us!) you'll want to check out this industry-leading data. Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!

“If a picture paints a thousand words, then a video packs an even bigger punch. Being able to show versus telling is powerful.” As people consume more and more content online, video is one of the most useful tools for brands. When does video make sense and how can you use it to build a better brand online? As Director of Business Development at Wistia, Kristen Craft spends a lot of her time talking about branding with video. This week, she did so as my guest on the On Brand podcast. About Kristen Craft Kristen is a big fan of technology, education, and business. As the Director of Business Development at Wistia, she enjoys helping people use video more effectively. She loves working with Wistia’s partner community, building connections with other companies that care about video marketing. Kristen holds advanced degrees in business and education from MIT and Harvard. In her spare time, she brews and drinks different varieties of beer. As We Wrap … Before we go, I want to flip the microphone around to our community … The Marketing Huddlegave us a shout on Twitter about our recent episode on what great brands do featuring Denise Lee Yohn. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Marketing Strategies Revealed in this Episode: How to lay the groundwork for a powerful video marketing strategy Common video marketing roadblocks to avoid Video production tips and tricks

http://MakeEverySale.com What you'll learn in this episode... * The importance of video to building a brand and growing your sales * You get what you pay for * The importance of analytics to enable you to make smart marketing decisions to grow sales * How to use video tools to build your prospect list * How to add value with every video, even the short ones. * The importance of being genuine with your videos * How to humanize your company to grow sales * The importance of creating a good script for your videos * When you should do an auto-play with your videos on your sites "Humanize all of your videos to grow sales." Links Mentioned * Follow Kristen Craft on Twitter ( https://twitter.com/thecrafty ) * Follow Wistia on Twitter ( https://twitter.com/Wistia ) Tools To Thrive * *Automate Your Sales ( https://crm.isrefer.com/go/viewdemoicc/wschaeffer/ )* : Put your sales and marketing on autopilot like I have since 2008. Watch this ( https://crm.isrefer.com/go/viewdemoicc/wschaeffer/ ) to see how you can, too. * *Sell More In 30 Days* ( http://30daysalesgrowth.com ) : Use promo code "podcast" to get 30% off ( http://30daysalesgrowth.com ). * *Make Your Marketing Magnetic ( https://gkic.isrefer.com/go/rcmm/wschaeffer/ )* : This is where it all began for me. You can attract qualified, eager buyers like clockwork when you master the concepts in this valuable program ( https://gkic.isrefer.com/go/rcmm/wschaeffer/ ). Grow your sales with this book ( http://thesaleswhisperer.com/79-stories/ ). If you liked this episode, please let me ( https://twitter.com/saleswhisperer ) know on Twitter . Thank you for checking out this session of The Sales Whisperer® podcast. If you haven't done so already, I would love if you left a quick rating and review of the podcast on iTunes ( https://itunes.apple.com/us/podcast/sales-whisperer-sales-marketing/id655310847?mt=2 ) by clicking on the link below! It would be extremely helpful for the show! If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as: * Apply *Magnetic Marketing* ( https://gkic.isrefer.com/go/rcmm/wschaeffer/ ) to your business and watch your business grow * Learn to put *Personality In Copy* ( https://gkic.isrefer.com/go/Personality/wschaeffer/ ) and watch your influence grow * Go where the money is: *Marketing To The Affluent* ( https://gkic.isrefer.com/go/MTA/wschaeffer/ ) * Hire The Best Keynote Speaker ( https://www.thesaleswhisperer.com/keynote-speaker/ ) * Ontraport Demo ( http://officeautopilot.com?ref=477363 ) Good Selling, Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy