The Backstory on Marketing

AI is changing marketing at lightning speed. In this episode of The Backstory on Marketing and AI, we explore how AI enabled Market Research is disrupting digital strategies and reshaping industries.Key themes include:How AI accelerates research and campaign designWhy adding humanity to AI content mattersNavigating HIPAA compliance in healthcare marketingStrategies for positioning agencies in an AI-first worldAdvice for new marketers entering the industryOur guest from Beacon Media and Marketing shares insights on disruption, digital transformation, and the importance of combining AI with human expertise.Listeners will learn how to harness AI without sacrificing authenticity. We discuss practical tips for editing AI-generated content, fact-checking, and weaving real experiences into campaigns.Whether you are a seasoned marketer or just starting your career, this episode highlights the opportunities and challenges ahead. The future belongs to marketers who embrace AI while staying human-centered.Click here to view the video

Artificial Intelligence is no longer a futuristic idea—it's here, and it's transforming marketing. In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing intersect to reshape strategy, personalization, and growth.We dive into AI enabled Market Research, showing how businesses can use data-driven insights to predict customer behavior, optimize campaigns, and innovate faster.This discussion breaks down how AI helps marketers personalize experiences, improve ROI, and anticipate market shifts. We cover practical applications such as:Predictive analytics for customer behaviorReal-time market insightsSmarter decision-making with AI toolsCreating stronger customer engagement through personalizationFor companies aiming to stay competitive, adopting AI isn't optional—it's essential. The businesses that leverage AI now will thrive in an increasingly digital future.#AIandMarketing #AIenabledMarketResearch #MarketingTrends #DigitalMarketing #FutureOfAI

This episode of The Backstory on Marketing and AI explores how artificial intelligence is changing marketing strategy and execution.Key topics include:AI enabled Market ResearchForecasting ROI before spendingOmnichannel marketing strategiesThe role of human creativity alongside AIReal-world campaign lessonsWe discuss how AI tools optimize ad performance, predict costs, and reduce time-consuming tasks. Discover how automation empowers marketers to scale campaigns with fewer resources while maintaining accuracy.AI can handle repetitive processes, but creativity and human insight remain critical. Learn how to balance machine efficiency with original strategies that connect emotionally with audiences.This episode also highlights the risks of relying solely on AI. From campaign errors to misaligned messaging, human oversight is essential.If you want to understand how AI and Marketing intersect to shape the future, this episode is for you.

In this episode of The Backstory on Marketing and AI, we explore how AI is revolutionizing post-sale customer experiences.Discover how brands can use AI and Marketing to reduce churn, drive loyalty, and deliver personalized journeys. Learn why the ownership experience is more than unboxing—it's about ongoing engagement, care, and usage.We discuss:How AI enabled Market Research creates personalized customer journeysWhy intelligent timing prevents fatigue in customer communicationsThe measurable impact of AI on reviews, revenue, and retentionHow brands can automate product experience journeys with BluStreamThis episode will inspire marketers to think differently about customer loyalty and post-purchase engagement.To learn more about BluStream, visit http://blustream.com/.Click here to view the video: https://youtu.be/4ENBWyCu2co

In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing combine to transform business growth. Learn how AI enabled Market Research drives smarter decisions, efficiency, and scale.Key topics include:Why AI is a force multiplier for marketers.The complexity paradox and risks of automating bad processes.How entrepreneurs should start small before scaling.The importance of customer conversations in shaping strategy.Balancing AI governance, brand trust, and agility.Advice for new marketers competing with AI in today's job market.Discover why empathy and storytelling remain critical even in an AI-driven world. Gain practical strategies for entrepreneurs, executives, and marketers ready to adapt.Click here to view the video: https://youtu.be/UvYAjYyyzKM

In this episode of The Backstory on Marketing and AI, we dive into how AI and Marketing combine to help businesses grow. Learn how AI enabled Market Research powers smarter decisions and bridges the gap between sales and marketing.We explore how AI systems automate lead qualification, appointment setting, and customer engagement while maintaining empathy and human connection. Discover the role of storytelling, psychology, and core values in building trust and scaling impact.Highlights include:How AI can create empathy-driven conversations.Lessons from building multimillion-dollar businesses.Why storytelling is essential to marketing success.How AI agents can replace repetitive tasks.Advice for future marketers on thriving in an AI-driven world.This episode is filled with practical strategies for entrepreneurs, marketers, and business leaders ready to harness AI.Click here to view the video: https://youtu.be/Y_saEGoQlig

In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing are transforming the future of e-commerce. Discover how AI enabled Market Research is helping companies build smarter customer segments, optimize messaging, and improve conversions.We discuss:How AI powered analytics connect surveys, reviews, and Shopify data into actionable insights.Why Artificial Engine Optimization (AEO) is redefining search and leveling the SEO playing field.How AI driven chatbots are improving customer service and increasing sales.Why daily practice with AI tools is critical for marketers and business owners.The importance of using AI to enhance productivity without losing human creativity.Learn why AI is not replacing marketers but amplifying their results, and how businesses can stay ahead by adopting AI now.To learn more about Build Grow Scale, visit: http://buildgrowscale.com/Click here to view the full video: https://www.youtube.com/watch?v=8XVuTjXCNgk

AI is changing how marketers measure campaigns and scale growth. In this episode of Backstory on Marketing and AI, we dive into attribution, frameworks, and customer acquisition.Discover how Wicked Reports uses first-party data to track real conversions. Learn why cold traffic measurement is critical for sustainable growth. Understand why ad platforms exaggerate results and how AI enabled Market Research gives brands the clarity they need.We also explore the Five Forces System, a step-by-step framework that aligns marketing outcomes with business goals. From intention to optimization, this framework helps marketers simplify measurement and deliver results that matter.You'll learn how AI saves time, delivers insights, and makes marketing strategy actionable. Instead of guessing, marketers now know where to scale, where to cut, and how to communicate ROI with leadership.If you're a marketer looking to improve ROI and gain confidence in your data, this conversation is for you.Click here to view the video

In this episode of the Backstory on Marketing and AI, Mark Donnigan, a virtual CMO, shares his insights into how AI is changing the marketing landscape for B2B startups. Mark discusses the importance of small teams using AI tools to scale quickly and efficiently. He dives into the role of AI in content generation, the future of marketing, and how businesses can leverage AI to drive revenue.Click here to view the video

Sameer Narkar, CEO of Konnect Insights, discusses how AI is revolutionizing the marketing landscape. From social listening to competitive benchmarking, Sameer explains how AI tools are empowering brands to optimize their marketing strategies and customer experience. Discover how Konnect Insights helps brands securely analyze data from multiple channels while staying ahead in the competitive market. Learn about the importance of proprietary AI solutions for data security and scalability.YouTube Link: https://youtu.be/wMEz3IgZI7M

In this episode of The Backstory on Marketing and AI, we discuss how AI is reshaping the marketing landscape, particularly in market research. John Long of Thynk.ai provides insights on how businesses can leverage AI to drive growth, improve customer experience, and optimize sales processes. We dive into the practical applications of AI in lead generation, customer service, and HR, and address common misconceptions about AI.Listen to learn how AI is not a magic bullet but a powerful tool for businesses when used strategically.Click here to view the video: Watch Now

This episode of The Backstory on Marketing and AI explores how AI enabled Market Research and influencer automation are reshaping marketing. Our guest from Stack Influence shares how micro and nano influencers outperform celebrities by creating authentic connections and driving higher conversions.We cover:Why micro and nano influencers deliver stronger ROIHow AI analyzes profiles, automates communication, and enhances contentGifting strategies that build authentic communitiesThe impact of influencer campaigns on Amazon rankings and marketplace successHow AI is used for both analytics and generative prompts in influencer marketingWhy authentic content outperforms polished ads in today's environmentListeners will also hear about the evolution of social media algorithms, the rise of UGC, and how brands can build long-term influencer relationships. Whether you're in e-commerce or marketing, this conversation provides insights into scalable influencer campaigns powered by AI.Click here to view the video: https://www.youtube.com/watch?v=y_3eOyj19Ak

In this episode of The Backstory on Marketing and AI, we explore how AI enabled Market Research is reshaping project management and beyond.Most large projects today suffer from cost overruns and delays. AI is providing a solution by forecasting risks, automating reporting, and enabling smarter scheduling. From construction to utilities and data centers, companies are leveraging AI to transform their results.We discuss the myths and realities of AI adoption, its impact on jobs, and what the future holds for industries with slow adoption curves.Listeners will gain insight into:Why 80% of projects cost more and take longer.How AI forecasting reduces risk.The role of AI agents in reporting.How generative scheduling accelerates project planning.The impact of AI on jobs and career paths.This conversation goes beyond hype to provide practical insights into how AI and Marketing can improve outcomes in both business and infrastructure.

AI is reshaping the marketing landscape. In this episode of The Backstory on Marketing and AI, we explore how AI enabled Market Research empowers companies to replace guesswork with clarity.Ground Control Research has developed Telemetry, a service that provides AI powered insights to guide strategy. From defining the right target market to refining creative briefs, businesses discover how to cut wasted time and costs.Key discussion points include:How AI accelerates insight gatheringWhy startups and scaleups must adapt quicklyThe pitfalls of assuming early adopters represent the future marketHow challenger brands can grow without copying industry giantsThe role of curiosity and decision-making for new marketersWhether you're a founder, marketing leader, or early-career professional, this episode provides actionable lessons. Learn how to apply AI and Marketing together to achieve exponential growth and sharpen competitive edge.Click here to view the video: https://www.youtube.com/watch?v=gUvf2422gvI

In this episode, Jon Gilham discusses how AI is changing the landscape of content marketing. He talks about Originality.ai, a tool that helps marketers detect AI-generated content, optimize readability, and ensure fact-checking. Jon shares insights into how marketers can use AI responsibly and avoid AI-generated spam in their content. From plagiarism checks to editorial compliance, Jon explains the importance of transparency and quality in AI-driven marketing strategies.Click here to view the video: Watch Now

AI and Marketing are reshaping how companies engage with customers. In this episode of the Backstory on Marketing and AI, we dive into how customer experience (CX) and AI-enabled Market Research create real-world business impact.Key topics include:Why personalization at scale is essential.How startups fail without product-market fit.The importance of customer journey mapping.Legal challenges around AI-driven personalization.Insights from Amazon, Netflix, and Salesforce.How AI reduces support tickets and increases profitability.CX ensures customers remain at the center of every decision. AI provides tools to make it happen at scale. Companies that embrace both will see stronger loyalty, organic growth, and a clear competitive advantage.This conversation offers practical insights for marketers, entrepreneurs, and leaders navigating today's fast-moving digital landscape.Connect on LinkedIn: https://www.linkedin.com/in/franckardourel/Click here to view the video: https://www.youtube.com/watch?v=gfBEu-j1IJA

In this episode of The Backstory on Marketing and AI, discover how AI is accelerating revenue growth for marketing and sales teams alike. We explore how Catalyst Marketing made a bold pivot to become an AI-enhanced growth marketing agency—and how it's paying off.Topics covered:· Why prompt engineering matters· Real use cases for AI-enabled market research· How to personalize B2B messaging for buying committees· AI tools that speed up the sales cycle· Mistakes to avoid—especially around data privacy· Advice for young marketers trying to break into AI-driven marketingHear practical tips for combining AI tools like Claude, ChatGPT, and Perplexity, and learn how to challenge your own assumptions with smart prompting strategies.Click here to view the video: https://www.youtube.com/watch?v=5HmU0k9-8ag

In this episode of The Backstory on Marketing and AI, we sit down with Andy Cwik, co-founder and CEO of Hubub, an AI-powered concierge platform for client entertainment.Discover how AI is transforming client engagement for startups and mid-sized businesses. Learn how empathy, automation, and LLMs can help brands compete with industry giants—without needing big budgets.Topics include:· AI in client entertainment and logistics· Founder-market fit and solving real pain points· Early startup mistakes to avoid· Using AI-enabled market research for decision-making· Building digital agents for daily business tasksAndy also explains how to think about switching costs, the difference between vitamins and painkillers in product development, and why empathy is the core of marketing success.Click here to view the video: https://www.youtube.com/watch?v=NkEb05_80-U

In this episode of The Backstory on Marketing and AI, we explore how marketing can reconnect with buyers in an era dominated by automation and AI. We unpack the challenges of disconnected marketing and offer solutions rooted in real human connection.You'll learn:· How to avoid shallow automation strategies· The power of podcasting and community in B2B· Why trust-building beats targeting· How AI enabled market research can support—but not replace—human insight· The balance between tech and empathy in marketingWhether you're in B2B, marketing automation, or customer experience, this episode will change how you think about connection and conversion.Click here to view the video: https://www.youtube.com/watch?v=Xbz5mJ5VWzM

In today's saturated content environment, brands aren't short on content—they're short on connection. In our latest Backstory on Marketing and AI episode, we dive into how B2B companies are using AI to build better stories and smarter videos.Video is one of the most effective mediums for generating trust and engagement. But video creation comes with complexity—scripts, visuals, audio, pacing. That's where AI-enabled market research is proving its worth. As discussed in the episode, AI helps marketing teams quickly analyze transcripts, stakeholder interviews, brand voice documentation, and competitive landscapes. The result? A compressed research cycle and scripts tailored to audience needs—not internal politics.One standout takeaway is the “video marketing trifecta,” a strategic framework that aligns video types (anthem, explainer, and endorsement) with each stage of the buyer's journey. This structure ensures every stakeholder—whether a technical evaluator or the CFO—gets video content suited to their mindset.AI doesn't replace creativity—it accelerates insight and fuels ideation. It gives marketers another voice in the room, helping them break creative ruts and increase impact.To learn more about Pennant Video and their work: https://pennant.videoClick here to view the video: https://www.youtube.com/watch?v=smJuopjDSe4Hashtags:#AIandMarketing #AIEnabledMarketResearch #VideoMarketing #B2BMarketing #ContentStrategy

In this episode of The Backstory on Marketing and AI, we uncover how AI is reshaping influencer marketing. Our guest from The Rave reveals how smart tools are identifying influencers hidden within your customer base, enabling personalized, scalable outreach using real-time data and automation.Learn how AI-powered platforms reduce wasted spend on unresponsive influencer gifting campaigns, increase engagement, and allow brands to reward customers who truly love their products.Tune in to discover:· How to use AI-enabled market research to find influencers already in your buyer pool· Why refunds outperform flat-rate payments in influencer conversion· What makes AI-generated outreach more authentic and effective· Where AI helps optimize the entire influencer journeyThis episode is packed with actionable insights for any marketer navigating a post-cookie, low-ROI influencer world.Click here to view the video: https://www.youtube.com/watch?v=zNG6wEpQdUo

In this episode, Boobesh Ramadurai, Head of Marketing Analytics at LatentView, shares how companies are unlocking powerful ROI using AI in their marketing stack. We discuss why AI-enabled market research is faster and more insightful than traditional methods and how creative teams are leveraging generative AI to accelerate campaign timelines.Boobesh walks us through real-world applications across industries—CPG, finance, and tech—and explores why some AI pilots stall while others scale successfully. Topics include:· How to accelerate creative development with GenAI· Challenges in data readiness for AI deployments· Why executive alignment matters for AI transformation· AI tools Boobesh recommends· Advice for marketers entering an AI-first workforceIf you're a marketer, data leader, or strategist looking to stay ahead in the age of AI, this episode is packed with value.Click here to view the video: https://www.youtube.com/watch?v=mpIQZ2NnTsM

In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Rocketium CEO Satej Sirur to explore the evolving intersection of AI and marketing. Discover how Rocketium is helping brands automate ad creative generation at scale while maintaining brand compliance, improving speed to market, and reducing creative friction.Satej explains how their platform integrates design, brief, and analysis into one seamless system, and how AI agents support different roles across the content lifecycle. The discussion also introduces the concept of creative analytics, allowing teams to understand what visuals, copy, and layouts actually drive results.Whether you're a marketing leader looking to optimize your campaigns or a creative professional exploring AI co-pilots, this episode offers powerful insights into how the future of marketing is unfolding.Click here to view the video: https://www.youtube.com/watch?v=o4x87JS7yPE

In this episode of The Backstory on Marketing and AI, Peter Swimm of Toilville dives deep into the real-world implications of AI and marketing. With over a decade of experience in conversational AI, Peter breaks down the practical and philosophical challenges businesses face in today's AI-saturated landscape.From building chatbot systems for enterprises like Walmart to launching his consultancy, Toilville, Peter shares the importance of domain expertise, critical thinking, and ethical implementation of AI tools. He introduces his methodology, “spell work,” which focuses on dissecting business needs before jumping into automation—preventing costly missteps and promoting meaningful digital transformation.We explore how AI-enabled market research can support better decision-making, how companies can avoid the temptation of over-automation, and why empathy remains essential in customer support.Whether you're a marketer, strategist, or AI enthusiast, this conversation is packed with insights on how to responsibly and effectively implement AI in your business.To learn more about Peter Swimm and Toilville, visit: https://www.itstoilville.comClick here to view the video: https://www.youtube.com/watch?v=PQtpcHiYW3E

This episode of The Backstory on Marketing and AI features John Gargiulo, co-founder of Airpost.ai, as he discusses the future of AI-driven advertising and the role of creativity in the age of automation. From user-generated content to instant video ad creation, John shares how Airpost is reshaping DTC growth through technology. Discover how AI can both replace and amplify human creativity—and what that means for marketers.Click here to view the video: https://youtu.be/5Aqe1wPoelM

In this episode of The Backstory on Marketing and AI, we explore how AI is being embedded in every step of the creative process—from ideation and transcription to video post-production. Our guest is the Executive Video Director of Ammunition, an award-winning Atlanta-based advertising agency. With tools like Midjourney, ChatGPT, and Runway, Ammunition is producing faster and more emotionally resonant videos—whether for national military campaigns or NBA hype reels.Discover how AI-driven processes help translate hours of creative brainstorms into actionable, high-quality scripts and treatments. Learn why human input remains essential in maintaining authenticity, trust, and emotional impact—even when AI is handling the grunt work. We also explore ethical concerns, the risk of AI overload, and the future of hyper-personalized content.Whether you're a marketer, creative, or strategist, this conversation will help you understand how to harness AI's power while preserving human ingenuity.Click here to view the video: https://youtu.be/DUAtxli4TQA

In this episode of The Backstory on Marketing and AI, we explore how AI transforms startups from idea to execution. David Hirschfeld, founder of Tekyz, shares his Launch First methodology—a system for using AI to find product-market fit before development even begins.David explains how AI-powered workflows reduce failure risk, speed up iteration cycles, and improve personalization in outreach. Learn how AI identifies early adopters, tailors campaigns with real-time persona signals, and acts as a strategic planning assistant.Whether you're a SaaS startup founder, marketer, or strategist, this episode offers a roadmap to integrating AI deeply into your product and marketing pipelines.✅ Learn how to score niche pain points using AI✅ See how AI automates personalized drip campaigns✅ Discover how to use AI in project estimation and software planning✅ Learn how prompt engineering unlocks real value✅ Get insights on how to out-compete by collaborating with AIDavid also shares how being kind to AI—even saying "please" and "thank you"—helps generate better results.Visit Tekyz: https://tekyz.comConnect with David: https://www.linkedin.com/in/dhirschfeld/Click here to view the video: [insert video link]#AIandMarketing #AIEnabledMarketResearch #StartupSuccess #MarketingAI #ProductMarketFit

In this episode of The Backstory on Marketing and AI, we sit down with Andreas Duess, co-founder of 6 Seeds Consulting, to explore how artificial intelligence is revolutionizing the world of consumer research. From reducing the failure rate of CPG product launches to building synthetic personas based on behavioral data, Duess offers a fascinating look at the future of marketing.You'll learn:· How to use AI to close the “say-do” gap· The value of AI-powered digital focus groups· The role of meaning-making vs. sense-making in successful AI strategies· How smart fridges and food delivery data contribute to predictive analytics· Why generalists will thrive in the age of AIPlus, Duess shares how he uses AI as a collaborative partner in writing, creativity, and product development. Whether you're a CMO or a startup founder, this is a must-listen conversation that offers strategic and tactical takeaways.To learn more about 6 Seeds Consulting, visit: https://6seedsconsulting.comClick here to view the video: AI and Marketing with Andreas Duess

In this episode of The Backstory on Marketing and AI, we explore how AI search tools like ChatGPT and Perplexity are revolutionizing how customers discover and engage with brands. From optimizing for conversational language to updating your website's technical structure, marketers must adapt quickly.You'll hear expert insights on:· How AI search differs from traditional SEO· The role of review platforms and YouTube content· The importance of a holistic marketing strategy· What foundational marketing principles still matter· How to audit your brand's AI visibility vs. competitorsWe also discuss advice for young marketers, the importance of staying curious, and the future of AI-powered agents in marketing.

In this episode of The Backstory on Marketing and AI, we dive into how AI enabled market research is reshaping small business marketing, especially in the trades. Our guest from Far Beyond Marketing shares how her proprietary "4 Cs" framework—Clear Copy, Consistent Branding, Customer Demographics, and Channel Management—helps business owners build smart, scalable strategies. Learn how to align your brand messaging, reduce marketing waste, and convert more leads by integrating AI into your customer journey.You'll also discover how Amber's team used AI to reduce cost-per-click from $500 to $79 in just 12 weeks across 30 franchise locations. Plus, we cover tips on recession-proofing your marketing, building long-term client value, and creating upsell systems that maximize revenue. Whether you're a solopreneur or managing multiple locations, this episode is packed with insights to take your marketing far beyond the basics.

In this episode of The Backstory on Marketing and AI, we explore the collision of AI and SEO with HelloSEO's founder. With over a decade of experience, she shares how AI-enabled market research is transforming how marketers approach digital visibility—and what still can't be replaced by machines.Discover:· Why human expertise still matters in SEO· How to use AI without losing reader trust· The danger of relying on AI for keyword research· How PR, backlinks, and EEAT play a critical role in your rankings· Why zero-click content is changing everything· What AI-powered search engines mean for local businessesFrom startups to Fortune 500 brands, this episode offers invaluable insights into building long-term SEO success in the age of AI.

In this episode of The Backstory on Marketing and AI, we talk with a senior leader at Freepik, an AI-powered creative platform used by millions of professionals. Discover how the evolution of generative tools is reshaping the design and marketing world.From the rise of video AI in 2025 to the ethical questions around copyright and content quality, this episode covers:· How Freepik transitioned from a stock content platform to a full AI suite· What SlidesGo is doing with presentations and generative media· The biggest AI trends marketers need to prepare for· Ethical concerns, legal gray areas, and quality assurance· Practical advice for new marketers and creatives entering the AI ageWe also discuss the role of AI in driving personalization, creativity at scale, and how marketers can position themselves as strategic leaders using these tools.Resources mentioned:· Freepik: https://freepik.com· Connect with Jose: https://www.linkedin.com/in/joseflorido/· Visit MarketingMachine.Prorelevant.com for more on the upcoming book The AI Marketing MachineClick here to view the video: https://youtu.be/YsaobR4_iYY

In this episode of The Backstory on Marketing and AI, we uncover how Marla Schilling at Zayo is using AI to dramatically enhance marketing performance. Learn how her team increased blog traffic by 160% and improved social media engagement by 90% by integrating AI into their content and social workflows.Discover how AI-enabled Market Research powers better decision-making, the best ways to overcome internal resistance to AI adoption, and why human oversight remains crucial to maintaining brand quality.Whether you're curious about AI's potential in marketing or already implementing AI-driven strategies, this interview is packed with actionable insights!

In this episode of The Backstory on Marketing and AI, we spotlight an AI-native advertising platform that's reshaping how marketers approach media buying and personalization. Learn how NextRoll powers over 150 billion buyer predictions daily and helps marketers optimize spend across web, social, CTV, and more. Discover how AI-enabled market research and predictive analytics are giving brands full-funnel visibility and campaign autonomy. Hear how they're preparing for a cookieless future through privacy-forward data strategies and how they're applying natural language processing in contextual targeting.This conversation dives deep into:The shift from assistive to autonomous marketing decision-makingMulti-channel campaign optimization and cross-channel attributionContextual targeting through NLP in the post-cookie eraLessons from real-world clients seeing AI impact bottom lines

In this episode of The Backstory on Marketing and AI, we explore how artificial intelligence is transforming the publishing industry. Our guest is the CEO of Ulysses Press, who reveals how his company uses AI to forecast demand, optimize marketing, and stay competitive in a changing digital landscape.You'll learn:How TikTok and influencer-driven algorithms are replacing traditional media in book discoveryHow AI tools like ChatGPT and Photoshop are streamlining press releases and marketing assetsWhy Amazon's AI chatbot “Rufus” may mark the end of SEO as we know itHow synthetic narration could disrupt the audiobook marketWhy AI is not replacing jobs, but enhancing productivity—especially in marketing and editorial teamsThis episode is a must-listen for marketers, publishers, and authors navigating the AI transformation.Click here to view the video: https://youtu.be/JiVOaAhJpEQ

In this powerful episode of The Backstory on Marketing and AI, we explore how Tipton-Franklin is transforming modern marketing with the help of cutting-edge AI tools. Angela Tipton and Travis Franklin share their unique journey from biotech and agriculture to strategy and tech-driven marketing.They break down the role of platforms like Gemini, ChatGPT, Hype AI, and Blow Potato in enhancing content creation, segmentation, personalization, and operational workflows. The conversation touches on agent-based AI systems, the strategic use of AI for segment-based personalization, and the importance of maintaining human oversight to ensure accuracy and compliance—especially in regulated industries.Angela and Travis also offer practical tips for young marketers to own their careers, drive AI adoption within their teams, and use tools like prompt libraries to scale their work. This episode is packed with insight, humor, and hands-on advice for marketers looking to stay ahead of the curve in the age of automation.

In this episode of The Backstory on Marketing and AI, we explore how AI is transforming the way marketers develop strategy, conduct research, and bring campaigns to life. We uncover how a purpose-built AI marketing OS can empower teams to generate insights, test creative, track cultural shifts, and optimize campaigns—all through agentic AI and LLMs trained on brand-specific logic.This conversation covers:· How marketers can build trust in AI outputs· Why AI should be seen as an input synthesizer, not a magic bullet· The role of "explainability" in selling AI-derived ideas internally· How Opus Intelligence uses role-specific agents to cut research time by 75%· Why cultural relevance must be trained into your AI stack· How to scale content without sacrificing strategic insight· Why marketers need to move beyond “AI as a buzzword”This episode is a crash course in strategic, brand-aligned AI use that respects both the art and science of marketing.Click here to view the video.

In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Nick Kraus, CEO of Kraus Marketing. Nick is an accomplished entrepreneur and author of The Shark Bite Method, a top-selling book that guides CMOs and marketing directors on how to build powerful digital strategies.Nick opens up about how his agency dove headfirst into AI to stay ahead—using tools like Jasper for content, ChatGPT for admin, and Perplexity for real-time research. He discusses the internal frameworks they've built to govern and train their 50-person team in AI use, ensuring all outputs stay on-brand.You'll learn:Why Nick believes AI is as transformative as the calculatorHow AI is impacting agency workflow and client deliverablesThe biggest hurdles large corporations face in adopting AIWhy smaller companies often understand digital strategy better than enterprise CMOsHow to ensure your AI-generated content aligns with brand tone and guidelinesCareer advice for young marketers in an AI-driven landscapeThis episode is packed with insights for CMOs, entrepreneurs, and up-and-coming marketers. If you're navigating the shift to AI-enabled market research and marketing strategy, this is a must-listen.Click here to view the video: https://youtu.be/f8ZXbb1Sej0

In this episode of The Backstory on Marketing and AI, host Guy Powell chats with Kyle Hamilton, founder of The Birr Agency, about his unique path from hotelier and international photographer to digital marketing expert and AI advocate.Kyle shares how necessity pushed him to explore AI during a staffing crunch—and how tools like ChatGPT, Claude, and Gemini helped him scale his agency's content output. But Kyle's real message is about balance. AI can be an incredible asset in marketing, but it's not a replacement for human creativity, intuition, and connection.He walks us through how he uses AI for brainstorming, research, and content structuring while still relying on human judgment to ensure relevance and authenticity. You'll hear practical examples, funny stories (like a scuba diving suggestion for a mountain town hotel), and valuable advice for emerging marketers.Kyle also explores the broader implications of AI—from job disruption to creative opportunity—and offers a forward-looking perspective that blends optimism with realism.This episode is a must-listen for marketers, content creators, agency owners, and anyone interested in the intersection of technology and creativity. Whether you're new to AI or already using it, Kyle's insights will help you work smarter, stay human, and build better marketing.

In this compelling episode of The Backstory on Marketing and AI, host Guy Powell talks with Upton Rand, founder of Gay Men's Field Guide, author of Urban Adventures and Gay Campgrounds, and a true innovator in the intersection of creativity, connection, and technology.Upton reveals how AI didn't just help his business—it became an integral part of it. From launching his books to designing ads, managing Amazon campaigns, and even building his own AI agent named Ember, Upton has harnessed AI to extend his capacity as a solopreneur and creative.You'll hear about:How AI-enabled market research supported his book launchesThe ethical implications of AI in large corporationsThe risk of “AI hallucinations” and how to correct themA sneak peek into building your own AI agentHow to leverage tools like ChatGPT and Gemini to amplify productivityWhy traditional research still matters (yes, even libraries!)Plus, Upton's humor and heartfelt reflections remind us that while AI is a powerful tool, the human story still matters—especially when the goal is connection.Whether you're a small business owner, marketer, author, or AI enthusiast, this episode delivers insight, laughs, and actionable advice.Calls to Action:

In this episode of The Backstory on Marketing and AI, host Guy Powell sits down with Andrei Oprisan and Sam Mallikarjunan from Agent.ai to explore how AI-enabled market research is transforming marketing, sales, and customer experience.

How can marketers successfully integrate AI beyond just tools? In this episode of The Backstory on Marketing and AI, Melissa Reeve, co-founder of Marketing Frontier, shares how AI-enabled marketing is transforming workflows, decision-making, and business outcomes.Melissa reveals the mindset shifts marketers must embrace, how AI is collapsing traditional marketing processes, and why organizations need Agile marketing to stay ahead. She discusses the rise of AI-powered automation, real-time content optimization, and AI's role in branding.With 25+ years in marketing leadership, Melissa helps businesses integrate AI strategically—without losing the human touch. She also shares how Accenture cut marketing processes by 40% using AI.

AI is revolutionizing marketing, but how can businesses leverage it effectively? In this episode of The Backstory on Marketing and AI, Chris Singel, founder of Delta Digital, shares his insights on AI-enabled market research, content automation, and human-AI collaboration.Chris reveals how AI helped him write a book in just 12 minutes and how brands can use AI to streamline workflows, optimize ad copy, and scale faster. But with AI-generated content flooding the market, how can companies stand out? He discusses the balance between automation and human creativity and the future of AI in marketing.

How is AI revolutionizing marketing and e-commerce? In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Neil Twa, CEO and co-founder of Voltage Holdings, about the impact of AI on brand building, digital advertising, and market research. Neil shares insights on leveraging AI-enabled market research for e-commerce, how AI acts as a force multiplier in product marketing, and the future of AI and marketing in a hyper-personalized consumer world.Neil discusses how AI is transforming everything from product research and listing optimization to ad targeting and content creation. He explains why smaller brands benefit more from AI compared to corporate giants and how automation is reshaping traditional focus groups. He also highlights the evolution of AI-driven customer engagement, how platforms like Amazon, TikTok, and Meta are doubling down on AI, and why brand storytelling and niche marketing are now more critical than ever.If you want to stay ahead of the AI marketing curve, don't miss this conversation!

In this episode of The Backstory on Marketing and AI, Guy Powell interviews Jim Matuga, founder of Interaction Media and creator of Story Maker. They explore how AI is revolutionizing marketing, much like the spreadsheet transformed accounting. Discover how CMOs and marketing leaders can harness AI-driven storytelling and generative AI to enhance brand narratives, automate content creation, and gain a competitive edge.Jim shares his journey of developing Story Maker, a SaaS platform powered by generative AI, designed to help businesses craft compelling brand stories. He also discusses the future of AI in content marketing, video production, and data-driven marketing strategies.AI is not replacing marketers—it's amplifying their creativity and efficiency. Learn why embracing AI is crucial for small businesses, mid-sized enterprises, and major brands alike.

Join us in a thought-provoking conversation with Corey Morris, Founder and CEO of Voltage, and the KCDMA 2019 Marketer of the Year. In this episode, Corey, also an accomplished author of the "Digital Marketing Success Plan," dives into how businesses can gear up for the global market using AI and what the future holds for AI in marketing.Corey explores the pivotal moment for AI in marketing, discussing its evolution from a helpful tool to a comprehensive solution. He reflects on the potential 'tipping point' where AI could shift significantly in its role within marketing strategies: "When we get to a tipping point where AI moves fully from being a tool to a solution. Whether we will be able to recognize that spot is another long talk. From a useful tool to do things more rapidly to an end-all-be-all solution, I think that's where the tipping point will be."In this episode, you'll learn:Strategies to Prepare Your Business for the Global Market with AI: Insights on leveraging AI to not only enhance operational efficiency but also to scale your business internationally.Future of AI in Marketing: Corey discusses the trajectory of AI from a functional tool to becoming the core of solution-driven strategies in marketing.The Tipping Point for AI Adoption: Understand the critical phases of AI integration and the potential challenges and milestones associated with recognizing and adapting to this shift.Whether you're a startup looking to enter global markets or a seasoned marketer keen on understanding the next big trends in AI, this episode offers essential insights into preparing for the future of digital marketing. Subscribe to our channel for more expert interviews and actionable marketing strategies, and don't forget to like and comment with your thoughts or questions about AI's role in global marketing.#CoreyMorris #DigitalMarketing #GlobalMarketing #AIMarketing #MarketingStrategy #VoltageCEO #MarketingTips #BusinessStrategy

Join us in an enlightening discussion with Paris Childress, ex-Google employee and CEO of Hop Online, as he dives deep into the integration of Artificial Intelligence in the marketing landscape alongside our host, Guy Powell. This episode explores the transformative role of AI in enhancing marketing productivity and strategy, especially post-Covid, as businesses face a more recessionary environment.Episode Highlights:Digital Adoption and AI in Marketing: Paris shares how AI has revolutionized tasks like strategy formulation, data analysis, and content production, speeding up these processes while ensuring higher quality outputs.The Power of AI Tools: Learn about the latest advancements in AI tools such as Chat GPT that have not only accelerated the creative process but also improved the strategic capabilities of marketing teams.Enhancing Productivity and Strategic Insight: Discover how AI empowers both seasoned and new marketers, making them more productive and helping bridge the experience gap.AI's Impact on Content and Customer Engagement: Discussion on how AI is being integrated into creating diverse content formats and enhancing customer profile segmentation.Future of AI and Search: Insights into how AI is expected to redefine the search landscape, moving away from traditional keyword focus to more dynamic, audience-engaged strategies.Paris and Guy also tackle technical challenges like improving audio quality for better viewer experience and discuss potential future changes in search technology and digital advertising impacted by AI innovations. They also touch upon the significance of using first-party data in lead generation and the evolving dynamics of Google's advertising model in light of recent privacy updates.Stay tuned as Paris suggests practical ways marketers can leverage AI for competitive advantage and shares a preview of Guy's latest book insights. This episode is a treasure trove for marketers looking to harness the full potential of AI in their strategies.Connect with us:Dive deeper into the transformative effects of AI on marketing by following us for more insightful discussions.Check out Paris on LinkedIn and visit Hop Online for expert marketing services.Don't forget to subscribe and download a free excerpt from Guy's latest book to explore more on digital marketing strategies!#DigitalMarketing #AIMarketing #MarketingStrategy #ContentCreation #AIIntegration #MarketingInnovation #ParisChildress #GuyPowell #HopOnline

Join us in this engaging teaser episode as we sit down with Mark Himmelsbach, a marketing and communications professional known for his expertise in developing multi-discipline communication strategies. Mark brings years of experience leading cross-functional teams and boosting both for-profit and non-profit organizations. In this conversation, he delves into the realms of digital strategy, emerging technology, and strategic consulting.Throughout the episode, Mark shares his specialized knowledge in account planning, media, and communication planning. He discusses how these critical elements play a pivotal role in today's digital landscape. He also touches on the integration of philanthropy in business and how strategic management consulting can drive organizational success.Key Takeaways from This Episode:Digital Strategy Excellence: Explore the core components of a successful digital strategy and how to implement them effectively across various platforms.Emerging Technology Insights: Gain insights into the latest technologies and how they can be leveraged to enhance communication and marketing efforts.Philanthropy in Business: Understand the importance of philanthropy in building brand reputation and fostering community engagement.Cross-Functional Leadership: Learn from Mark's experiences in leading diverse teams to achieve cohesive and targeted communication outcomes.Whether you're a marketing professional aiming to sharpen your strategy, a leader in a non-profit seeking effective communication tactics, or someone interested in the intersection of technology and philanthropy, this episode offers valuable perspectives. Tune in to elevate your understanding of modern marketing and strategic planning with insights from one of the industry's veterans.Remember to subscribe to our channel for more episodes featuring leading experts in marketing and communications, and don't forget to like and comment with your thoughts or questions about today's discussion!#DigitalMarketing #StrategicConsulting #PhilanthropyInBusiness #EmergingTechnology #MarketingStrategy

In this must-watch episode, we delve into the turbulent world of Direct-to-Consumer (DTC) brands with Hal Smith, the visionary behind H Street Digital. As many DTC brands face a daunting landscape characterized by dwindling venture funding, soaring costs, and digital advertising hurdles, Hal provides a masterclass on how some brands not only survive but thrive under these conditions.Join us as Hal breaks down the three key strategies that successful DTC brands are employing to overcome the industry's current adversities:Profit-First Approach: Learn how prioritizing profitability over rapid scaling, setting clear financial goals, and managing customer acquisition costs can transform the effectiveness of performance advertising.Systems-Driven Operations: Discover how applying systems thinking to optimize processes can enhance efficiency and output, ensuring sustainable growth despite market constraints.Strategic Nimbleness: Uncover the importance of adaptability in DTC strategy, from rapidly testing different marketing platforms to adjusting targeting strategies based on real-time data.Hal also sheds light on why large agencies often fail to implement these strategies effectively, emphasizing the need for a nimble, focused approach that H Street Digital champions. This episode is a treasure trove of insights for any DTC brand looking to scale profitably and maintain relevance in a competitive market.Whether you're a startup founder, a DTC marketer, or someone interested in the dynamics of modern consumer brands, this discussion offers critical insights into making strategic decisions that lead to real-world success.

Join us in this captivating episode as Faruk Heplevent, a master of car photography and founder of The Scope, delves into his illustrious career and the transformative shift from traditional photography to cutting-edge CGI technology. Discover how Faruk's innovative venture, Scope City, is reshaping the automotive industry by providing customizable urban backdrops for digital vehicles, leveraging the latest in gaming technology.Episode Highlights:From Film to CGI: Explore Faruk's transition from traditional car photography to pioneering in CGI, setting up his company to cater to the world's biggest car brands.The Creation of Scope City: Dive into the details of Scope City, how it utilizes gaming technology to offer customizable urban landscapes for digital vehicle showcases.The Impact of AI on Marketing: Discuss the specific roles of small AI bots in making marketing tasks more efficient and effective, and Faruk's vision on the future of AI in marketing.Faruk will explore how his passion for photography and expertise in CGI has culminated in groundbreaking tools that not only enhance car visuals but also streamline the creative process for car manufacturers and CG artists globally. He'll discuss the evolution of the industry, the impact of small AI bots that are making significant strides in efficiency and effectiveness, and his insights on how these technologies are poised to drive marketing and AI forward.Tune in to learn from Faruk Heplevent about the seamless integration of AI into the world of automotive marketing and beyond, and how small, specific AI applications are becoming game-changers in the industry. Whether you're a professional in the automotive sector, a CGI artist, or just fascinated by the convergence of technology and creativity, this episode will provide you with the inspiration and insights to harness AI for your projects. Don't miss it!Check out The Scope Today: https://thescope.studio/contact

Unlock the secrets to high-performance team leadership with authors Teresa Caro and Megan Barney in this exclusive episode titled "What is Your Purpose Playbook?" Dive deep into the critical elements of creating a driven and successful team in today's challenging work environment.In our discussion, Teresa and Megan explore the core themes of their book, "The Purpose Playbook," a vital companion to the Turnaround Leadership Series. The book is crafted to guide leaders and organizations in developing a purpose-driven approach, essential for navigating the complexities of modern team dynamics. They discuss how establishing a clear purpose, vision, objectives, roles, and mutual trust can transform teams and lead to unprecedented performance levels."The Purpose Playbook" is not just theory but a practical guide filled with methodologies and activities designed by Teresa, Megan, and co-author Jeff Hilimire. These strategies have been honed through years of practical application in their own teams and through extensive consulting work with various organizations.In this episode:Learn why a clear purpose is crucial for team cohesion and performance in ad hoc and asynchronous work settings.Discover the PVTV model (Purpose, Vision, Tenets, & Values) and how it can serve as a roadmap for your team's success.Gain insights into the proprietary leadership concepts that have shaped numerous high-performance teams.Hear firsthand from the authors about their experiences and the transformative impacts of their methodologies.Whether you are a team leader, a business owner, or someone interested in organizational development, this episode offers valuable insights and practical advice on fostering a purpose-driven culture that empowers teams to achieve more.Subscribe to our channel for more in-depth discussions and expert insights into leadership and team management. Don't forget to like, comment, and share your thoughts or questions about building purpose-driven teams!#PurposePlaybook #LeadershipDevelopment #TeamBuilding #BusinessStrategy #OrganizationalCulture #HighPerformanceTeams