The Backstory on Marketing

In this episode of The Backstory on Marketing and AI, we talk with a senior leader at Freepik, an AI-powered creative platform used by millions of professionals. Discover how the evolution of generative tools is reshaping the design and marketing world.From the rise of video AI in 2025 to the ethical questions around copyright and content quality, this episode covers:· How Freepik transitioned from a stock content platform to a full AI suite· What SlidesGo is doing with presentations and generative media· The biggest AI trends marketers need to prepare for· Ethical concerns, legal gray areas, and quality assurance· Practical advice for new marketers and creatives entering the AI ageWe also discuss the role of AI in driving personalization, creativity at scale, and how marketers can position themselves as strategic leaders using these tools.Resources mentioned:· Freepik: https://freepik.com· Connect with Jose: https://www.linkedin.com/in/joseflorido/· Visit MarketingMachine.Prorelevant.com for more on the upcoming book The AI Marketing MachineClick here to view the video: https://youtu.be/YsaobR4_iYY

In this episode of The Backstory on Marketing and AI, we uncover how Marla Schilling at Zayo is using AI to dramatically enhance marketing performance. Learn how her team increased blog traffic by 160% and improved social media engagement by 90% by integrating AI into their content and social workflows.Discover how AI-enabled Market Research powers better decision-making, the best ways to overcome internal resistance to AI adoption, and why human oversight remains crucial to maintaining brand quality.Whether you're curious about AI's potential in marketing or already implementing AI-driven strategies, this interview is packed with actionable insights!

In this episode of The Backstory on Marketing and AI, we spotlight an AI-native advertising platform that's reshaping how marketers approach media buying and personalization. Learn how NextRoll powers over 150 billion buyer predictions daily and helps marketers optimize spend across web, social, CTV, and more. Discover how AI-enabled market research and predictive analytics are giving brands full-funnel visibility and campaign autonomy. Hear how they're preparing for a cookieless future through privacy-forward data strategies and how they're applying natural language processing in contextual targeting.This conversation dives deep into:The shift from assistive to autonomous marketing decision-makingMulti-channel campaign optimization and cross-channel attributionContextual targeting through NLP in the post-cookie eraLessons from real-world clients seeing AI impact bottom lines

In this episode of The Backstory on Marketing and AI, we explore how artificial intelligence is transforming the publishing industry. Our guest is the CEO of Ulysses Press, who reveals how his company uses AI to forecast demand, optimize marketing, and stay competitive in a changing digital landscape.You'll learn:How TikTok and influencer-driven algorithms are replacing traditional media in book discoveryHow AI tools like ChatGPT and Photoshop are streamlining press releases and marketing assetsWhy Amazon's AI chatbot “Rufus” may mark the end of SEO as we know itHow synthetic narration could disrupt the audiobook marketWhy AI is not replacing jobs, but enhancing productivity—especially in marketing and editorial teamsThis episode is a must-listen for marketers, publishers, and authors navigating the AI transformation.Click here to view the video: https://youtu.be/JiVOaAhJpEQ

In this powerful episode of The Backstory on Marketing and AI, we explore how Tipton-Franklin is transforming modern marketing with the help of cutting-edge AI tools. Angela Tipton and Travis Franklin share their unique journey from biotech and agriculture to strategy and tech-driven marketing.They break down the role of platforms like Gemini, ChatGPT, Hype AI, and Blow Potato in enhancing content creation, segmentation, personalization, and operational workflows. The conversation touches on agent-based AI systems, the strategic use of AI for segment-based personalization, and the importance of maintaining human oversight to ensure accuracy and compliance—especially in regulated industries.Angela and Travis also offer practical tips for young marketers to own their careers, drive AI adoption within their teams, and use tools like prompt libraries to scale their work. This episode is packed with insight, humor, and hands-on advice for marketers looking to stay ahead of the curve in the age of automation.

In this episode of The Backstory on Marketing and AI, we explore how AI is transforming the way marketers develop strategy, conduct research, and bring campaigns to life. We uncover how a purpose-built AI marketing OS can empower teams to generate insights, test creative, track cultural shifts, and optimize campaigns—all through agentic AI and LLMs trained on brand-specific logic.This conversation covers:· How marketers can build trust in AI outputs· Why AI should be seen as an input synthesizer, not a magic bullet· The role of "explainability" in selling AI-derived ideas internally· How Opus Intelligence uses role-specific agents to cut research time by 75%· Why cultural relevance must be trained into your AI stack· How to scale content without sacrificing strategic insight· Why marketers need to move beyond “AI as a buzzword”This episode is a crash course in strategic, brand-aligned AI use that respects both the art and science of marketing.Click here to view the video.

In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Nick Kraus, CEO of Kraus Marketing. Nick is an accomplished entrepreneur and author of The Shark Bite Method, a top-selling book that guides CMOs and marketing directors on how to build powerful digital strategies.Nick opens up about how his agency dove headfirst into AI to stay ahead—using tools like Jasper for content, ChatGPT for admin, and Perplexity for real-time research. He discusses the internal frameworks they've built to govern and train their 50-person team in AI use, ensuring all outputs stay on-brand.You'll learn:Why Nick believes AI is as transformative as the calculatorHow AI is impacting agency workflow and client deliverablesThe biggest hurdles large corporations face in adopting AIWhy smaller companies often understand digital strategy better than enterprise CMOsHow to ensure your AI-generated content aligns with brand tone and guidelinesCareer advice for young marketers in an AI-driven landscapeThis episode is packed with insights for CMOs, entrepreneurs, and up-and-coming marketers. If you're navigating the shift to AI-enabled market research and marketing strategy, this is a must-listen.Click here to view the video: https://youtu.be/f8ZXbb1Sej0

In this episode of The Backstory on Marketing and AI, host Guy Powell chats with Kyle Hamilton, founder of The Birr Agency, about his unique path from hotelier and international photographer to digital marketing expert and AI advocate.Kyle shares how necessity pushed him to explore AI during a staffing crunch—and how tools like ChatGPT, Claude, and Gemini helped him scale his agency's content output. But Kyle's real message is about balance. AI can be an incredible asset in marketing, but it's not a replacement for human creativity, intuition, and connection.He walks us through how he uses AI for brainstorming, research, and content structuring while still relying on human judgment to ensure relevance and authenticity. You'll hear practical examples, funny stories (like a scuba diving suggestion for a mountain town hotel), and valuable advice for emerging marketers.Kyle also explores the broader implications of AI—from job disruption to creative opportunity—and offers a forward-looking perspective that blends optimism with realism.This episode is a must-listen for marketers, content creators, agency owners, and anyone interested in the intersection of technology and creativity. Whether you're new to AI or already using it, Kyle's insights will help you work smarter, stay human, and build better marketing.

In this compelling episode of The Backstory on Marketing and AI, host Guy Powell talks with Upton Rand, founder of Gay Men's Field Guide, author of Urban Adventures and Gay Campgrounds, and a true innovator in the intersection of creativity, connection, and technology.Upton reveals how AI didn't just help his business—it became an integral part of it. From launching his books to designing ads, managing Amazon campaigns, and even building his own AI agent named Ember, Upton has harnessed AI to extend his capacity as a solopreneur and creative.You'll hear about:How AI-enabled market research supported his book launchesThe ethical implications of AI in large corporationsThe risk of “AI hallucinations” and how to correct themA sneak peek into building your own AI agentHow to leverage tools like ChatGPT and Gemini to amplify productivityWhy traditional research still matters (yes, even libraries!)Plus, Upton's humor and heartfelt reflections remind us that while AI is a powerful tool, the human story still matters—especially when the goal is connection.Whether you're a small business owner, marketer, author, or AI enthusiast, this episode delivers insight, laughs, and actionable advice.Calls to Action:

In this episode of The Backstory on Marketing and AI, host Guy Powell sits down with Andrei Oprisan and Sam Mallikarjunan from Agent.ai to explore how AI-enabled market research is transforming marketing, sales, and customer experience.

How can marketers successfully integrate AI beyond just tools? In this episode of The Backstory on Marketing and AI, Melissa Reeve, co-founder of Marketing Frontier, shares how AI-enabled marketing is transforming workflows, decision-making, and business outcomes.Melissa reveals the mindset shifts marketers must embrace, how AI is collapsing traditional marketing processes, and why organizations need Agile marketing to stay ahead. She discusses the rise of AI-powered automation, real-time content optimization, and AI's role in branding.With 25+ years in marketing leadership, Melissa helps businesses integrate AI strategically—without losing the human touch. She also shares how Accenture cut marketing processes by 40% using AI.

AI is revolutionizing marketing, but how can businesses leverage it effectively? In this episode of The Backstory on Marketing and AI, Chris Singel, founder of Delta Digital, shares his insights on AI-enabled market research, content automation, and human-AI collaboration.Chris reveals how AI helped him write a book in just 12 minutes and how brands can use AI to streamline workflows, optimize ad copy, and scale faster. But with AI-generated content flooding the market, how can companies stand out? He discusses the balance between automation and human creativity and the future of AI in marketing.

How is AI revolutionizing marketing and e-commerce? In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Neil Twa, CEO and co-founder of Voltage Holdings, about the impact of AI on brand building, digital advertising, and market research. Neil shares insights on leveraging AI-enabled market research for e-commerce, how AI acts as a force multiplier in product marketing, and the future of AI and marketing in a hyper-personalized consumer world.Neil discusses how AI is transforming everything from product research and listing optimization to ad targeting and content creation. He explains why smaller brands benefit more from AI compared to corporate giants and how automation is reshaping traditional focus groups. He also highlights the evolution of AI-driven customer engagement, how platforms like Amazon, TikTok, and Meta are doubling down on AI, and why brand storytelling and niche marketing are now more critical than ever.If you want to stay ahead of the AI marketing curve, don't miss this conversation!

In this episode of The Backstory on Marketing and AI, Guy Powell interviews Jim Matuga, founder of Interaction Media and creator of Story Maker. They explore how AI is revolutionizing marketing, much like the spreadsheet transformed accounting. Discover how CMOs and marketing leaders can harness AI-driven storytelling and generative AI to enhance brand narratives, automate content creation, and gain a competitive edge.Jim shares his journey of developing Story Maker, a SaaS platform powered by generative AI, designed to help businesses craft compelling brand stories. He also discusses the future of AI in content marketing, video production, and data-driven marketing strategies.AI is not replacing marketers—it's amplifying their creativity and efficiency. Learn why embracing AI is crucial for small businesses, mid-sized enterprises, and major brands alike.

Join us in a thought-provoking conversation with Corey Morris, Founder and CEO of Voltage, and the KCDMA 2019 Marketer of the Year. In this episode, Corey, also an accomplished author of the "Digital Marketing Success Plan," dives into how businesses can gear up for the global market using AI and what the future holds for AI in marketing.Corey explores the pivotal moment for AI in marketing, discussing its evolution from a helpful tool to a comprehensive solution. He reflects on the potential 'tipping point' where AI could shift significantly in its role within marketing strategies: "When we get to a tipping point where AI moves fully from being a tool to a solution. Whether we will be able to recognize that spot is another long talk. From a useful tool to do things more rapidly to an end-all-be-all solution, I think that's where the tipping point will be."In this episode, you'll learn:Strategies to Prepare Your Business for the Global Market with AI: Insights on leveraging AI to not only enhance operational efficiency but also to scale your business internationally.Future of AI in Marketing: Corey discusses the trajectory of AI from a functional tool to becoming the core of solution-driven strategies in marketing.The Tipping Point for AI Adoption: Understand the critical phases of AI integration and the potential challenges and milestones associated with recognizing and adapting to this shift.Whether you're a startup looking to enter global markets or a seasoned marketer keen on understanding the next big trends in AI, this episode offers essential insights into preparing for the future of digital marketing. Subscribe to our channel for more expert interviews and actionable marketing strategies, and don't forget to like and comment with your thoughts or questions about AI's role in global marketing.#CoreyMorris #DigitalMarketing #GlobalMarketing #AIMarketing #MarketingStrategy #VoltageCEO #MarketingTips #BusinessStrategy

Join us in an enlightening discussion with Paris Childress, ex-Google employee and CEO of Hop Online, as he dives deep into the integration of Artificial Intelligence in the marketing landscape alongside our host, Guy Powell. This episode explores the transformative role of AI in enhancing marketing productivity and strategy, especially post-Covid, as businesses face a more recessionary environment.Episode Highlights:Digital Adoption and AI in Marketing: Paris shares how AI has revolutionized tasks like strategy formulation, data analysis, and content production, speeding up these processes while ensuring higher quality outputs.The Power of AI Tools: Learn about the latest advancements in AI tools such as Chat GPT that have not only accelerated the creative process but also improved the strategic capabilities of marketing teams.Enhancing Productivity and Strategic Insight: Discover how AI empowers both seasoned and new marketers, making them more productive and helping bridge the experience gap.AI's Impact on Content and Customer Engagement: Discussion on how AI is being integrated into creating diverse content formats and enhancing customer profile segmentation.Future of AI and Search: Insights into how AI is expected to redefine the search landscape, moving away from traditional keyword focus to more dynamic, audience-engaged strategies.Paris and Guy also tackle technical challenges like improving audio quality for better viewer experience and discuss potential future changes in search technology and digital advertising impacted by AI innovations. They also touch upon the significance of using first-party data in lead generation and the evolving dynamics of Google's advertising model in light of recent privacy updates.Stay tuned as Paris suggests practical ways marketers can leverage AI for competitive advantage and shares a preview of Guy's latest book insights. This episode is a treasure trove for marketers looking to harness the full potential of AI in their strategies.Connect with us:Dive deeper into the transformative effects of AI on marketing by following us for more insightful discussions.Check out Paris on LinkedIn and visit Hop Online for expert marketing services.Don't forget to subscribe and download a free excerpt from Guy's latest book to explore more on digital marketing strategies!#DigitalMarketing #AIMarketing #MarketingStrategy #ContentCreation #AIIntegration #MarketingInnovation #ParisChildress #GuyPowell #HopOnline

Join us in this engaging teaser episode as we sit down with Mark Himmelsbach, a marketing and communications professional known for his expertise in developing multi-discipline communication strategies. Mark brings years of experience leading cross-functional teams and boosting both for-profit and non-profit organizations. In this conversation, he delves into the realms of digital strategy, emerging technology, and strategic consulting.Throughout the episode, Mark shares his specialized knowledge in account planning, media, and communication planning. He discusses how these critical elements play a pivotal role in today's digital landscape. He also touches on the integration of philanthropy in business and how strategic management consulting can drive organizational success.Key Takeaways from This Episode:Digital Strategy Excellence: Explore the core components of a successful digital strategy and how to implement them effectively across various platforms.Emerging Technology Insights: Gain insights into the latest technologies and how they can be leveraged to enhance communication and marketing efforts.Philanthropy in Business: Understand the importance of philanthropy in building brand reputation and fostering community engagement.Cross-Functional Leadership: Learn from Mark's experiences in leading diverse teams to achieve cohesive and targeted communication outcomes.Whether you're a marketing professional aiming to sharpen your strategy, a leader in a non-profit seeking effective communication tactics, or someone interested in the intersection of technology and philanthropy, this episode offers valuable perspectives. Tune in to elevate your understanding of modern marketing and strategic planning with insights from one of the industry's veterans.Remember to subscribe to our channel for more episodes featuring leading experts in marketing and communications, and don't forget to like and comment with your thoughts or questions about today's discussion!#DigitalMarketing #StrategicConsulting #PhilanthropyInBusiness #EmergingTechnology #MarketingStrategy

In this must-watch episode, we delve into the turbulent world of Direct-to-Consumer (DTC) brands with Hal Smith, the visionary behind H Street Digital. As many DTC brands face a daunting landscape characterized by dwindling venture funding, soaring costs, and digital advertising hurdles, Hal provides a masterclass on how some brands not only survive but thrive under these conditions.Join us as Hal breaks down the three key strategies that successful DTC brands are employing to overcome the industry's current adversities:Profit-First Approach: Learn how prioritizing profitability over rapid scaling, setting clear financial goals, and managing customer acquisition costs can transform the effectiveness of performance advertising.Systems-Driven Operations: Discover how applying systems thinking to optimize processes can enhance efficiency and output, ensuring sustainable growth despite market constraints.Strategic Nimbleness: Uncover the importance of adaptability in DTC strategy, from rapidly testing different marketing platforms to adjusting targeting strategies based on real-time data.Hal also sheds light on why large agencies often fail to implement these strategies effectively, emphasizing the need for a nimble, focused approach that H Street Digital champions. This episode is a treasure trove of insights for any DTC brand looking to scale profitably and maintain relevance in a competitive market.Whether you're a startup founder, a DTC marketer, or someone interested in the dynamics of modern consumer brands, this discussion offers critical insights into making strategic decisions that lead to real-world success.

Join us in this captivating episode as Faruk Heplevent, a master of car photography and founder of The Scope, delves into his illustrious career and the transformative shift from traditional photography to cutting-edge CGI technology. Discover how Faruk's innovative venture, Scope City, is reshaping the automotive industry by providing customizable urban backdrops for digital vehicles, leveraging the latest in gaming technology.Episode Highlights:From Film to CGI: Explore Faruk's transition from traditional car photography to pioneering in CGI, setting up his company to cater to the world's biggest car brands.The Creation of Scope City: Dive into the details of Scope City, how it utilizes gaming technology to offer customizable urban landscapes for digital vehicle showcases.The Impact of AI on Marketing: Discuss the specific roles of small AI bots in making marketing tasks more efficient and effective, and Faruk's vision on the future of AI in marketing.Faruk will explore how his passion for photography and expertise in CGI has culminated in groundbreaking tools that not only enhance car visuals but also streamline the creative process for car manufacturers and CG artists globally. He'll discuss the evolution of the industry, the impact of small AI bots that are making significant strides in efficiency and effectiveness, and his insights on how these technologies are poised to drive marketing and AI forward.Tune in to learn from Faruk Heplevent about the seamless integration of AI into the world of automotive marketing and beyond, and how small, specific AI applications are becoming game-changers in the industry. Whether you're a professional in the automotive sector, a CGI artist, or just fascinated by the convergence of technology and creativity, this episode will provide you with the inspiration and insights to harness AI for your projects. Don't miss it!Check out The Scope Today: https://thescope.studio/contact

Unlock the secrets to high-performance team leadership with authors Teresa Caro and Megan Barney in this exclusive episode titled "What is Your Purpose Playbook?" Dive deep into the critical elements of creating a driven and successful team in today's challenging work environment.In our discussion, Teresa and Megan explore the core themes of their book, "The Purpose Playbook," a vital companion to the Turnaround Leadership Series. The book is crafted to guide leaders and organizations in developing a purpose-driven approach, essential for navigating the complexities of modern team dynamics. They discuss how establishing a clear purpose, vision, objectives, roles, and mutual trust can transform teams and lead to unprecedented performance levels."The Purpose Playbook" is not just theory but a practical guide filled with methodologies and activities designed by Teresa, Megan, and co-author Jeff Hilimire. These strategies have been honed through years of practical application in their own teams and through extensive consulting work with various organizations.In this episode:Learn why a clear purpose is crucial for team cohesion and performance in ad hoc and asynchronous work settings.Discover the PVTV model (Purpose, Vision, Tenets, & Values) and how it can serve as a roadmap for your team's success.Gain insights into the proprietary leadership concepts that have shaped numerous high-performance teams.Hear firsthand from the authors about their experiences and the transformative impacts of their methodologies.Whether you are a team leader, a business owner, or someone interested in organizational development, this episode offers valuable insights and practical advice on fostering a purpose-driven culture that empowers teams to achieve more.Subscribe to our channel for more in-depth discussions and expert insights into leadership and team management. Don't forget to like, comment, and share your thoughts or questions about building purpose-driven teams!#PurposePlaybook #LeadershipDevelopment #TeamBuilding #BusinessStrategy #OrganizationalCulture #HighPerformanceTeams

Dive into the ever-evolving world of digital marketing with our latest interview featuring Jeff Greenfield, a renowned expert in the field. In this must-watch episode, get a look into our comprehensive discussion on the fate of Google's third-party cookies and what the future holds for digital advertising. What's Really Happening with Third-Party Cookies?Jeff Greenfield brings his insights into the shifting landscape of online privacy and advertising. While it was once believed that third-party cookies would be phased out by Q3 of 2024, a recent announcement has pushed this date even further to 2025. What does this mean for marketers, advertisers, and consumers alike? Jeff unpacks the implications of this delay and what strategies businesses should consider during this extended transition period. "The train has not left the station on getting rid of third-party cookies," says Jeff. This teaser gives you just a taste of the insightful, full-length discussion that explores the complexities of privacy, digital tracking, and the future of reaching audiences online.Stay tuned for the full interview and join us as we delve deeper into these critical changes. Whether you're a marketer trying to navigate the new norms, a business owner concerned about digital strategy, or simply a tech enthusiast curious about the future of digital interactions, this interview will provide valuable perspectives to help you understand and adapt to the changing digital landscape.Don't miss out! Subscribe and hit the bell icon to get notified when the full interview goes live. Share your thoughts and questions in the comments below — let's discuss what the future holds for digital advertising!Follow us on Facebook: https://www.facebook.com/profile.php?...Website: https://prorelevant.com/What's your backstory?

Welcome to another episode of our marketing podcast where we dive deep into the transformative world of Artificial Intelligence in marketing. Today, we're joined by Michael Greenberg, CEO of Third Brain Automation, a leading digital operations company that specializes in AI automations for large businesses.In this episode, we explore the significant impacts of AI on marketing departments and the dynamic between marketing teams and their agencies. Discover how AI not only changes the landscape of digital marketing but also how it can be harnessed effectively to revolutionize your marketing strategies.Michael will share his expert insights on making AI work not just efficiently, but effectively for you, turning AI into a game changer for your business. We'll cover practical tips on:-integrating AI technologies-overcoming common challenges-leveraging AI to drive measurable improvements Whether you're looking to enhance your marketing department's capabilities or seeking to understand the role of AI in digital marketing, this discussion will provide valuable knowledge and strategies to help you succeed in the AI-powered marketing world.Don't miss out on these expert insights. Subscribe to our channel for more discussions like this and hit the bell icon to stay updated on all our latest content. Drop your questions or experiences with AI in marketing in the comments below—we'd love to hear how AI is transforming your strategies!Follow us on Facebook: https://www.facebook.com/profile.php?id=61553143494779Website: https://prorelevant.com/What's your backstory?

Join us in this episode as we explore the profound impact of artificial intelligence on the marketing world with Georgios Grigoriadis, a seasoned expert in AI and the digital landscape. Georgios shares his insights on how AI is not just a tool but a transformative force that is reshaping marketing and altering our daily lives and functionalities.In this discussion, Georgios challenges us to rethink our perceptions of AI's capabilities, advocating for a more grounded and realistic understanding of what AI can truly achieve. He predicts that in the coming years, AI will become a central driver in marketing, revolutionizing how we engage with customers, analyze data, and execute campaigns.Tune in to discover how you can leverage AI's full potential within your marketing strategy and prepare for the sweeping changes that AI is set to bring to the industry. Whether you're a marketer, business owner, or just an AI enthusiast, this episode will provide you with a clearer view of the realistic impacts and exciting opportunities AI holds for the future of marketing.Don't forget to subscribe for more insights, and hit the like button if you find this discussion informative. Share your thoughts or questions in the comments below as we delve into the future of AI in marketing together!Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?...Website: https://prorelevant.com/What's your backstory?

How can CDPs help prevent the mess of crumbling cookies? Join us for an interview with marketing innovators. In this episode, we are diving into the shifting marketing landscape amidst the decline of traditional cookie tracking. As cookies continue to crumble under regulatory and technological changes, Customer Data Platforms (CDPs) are stepping up as essential tools to manage and leverage consumer data effectively. Join our experts, Rodolphe Dougoud and Bashir Eghbali, as they explore how CDPs can help businesses navigate this transition and optimize their marketing strategies. Don't miss out on this insightful conversation-- make sure to like, subscribe, and comment with your thoughts or questions. Let's dive into how we can tackle the challenge of a cookie-less future together!Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?...Website: https://prorelevant.com/What's your backstory?

Join us in this thought-provoking episode as we explore the evolving role of AI in the world of copywriting with the esteemed Nick Usborne, an expert in online copy and content writing. As AI continues to permeate various sectors, its impact on copywriting is undeniable, offering both challenges and opportunities for marketers and writers alike.In this interview, Nick dives deep into how AI is reshaping the landscape of copywriting, from automating content creation to enhancing data-driven marketing strategies. He discusses the significant role data plays in fueling AI advancements, providing marketers with unprecedented insights and capabilities. However, with these technological advancements comes a growing concern about the loss of the human touch in marketing narratives.Nick predicts a potential backlash from both consumers and marketers who value genuine human connections in communication. He shares his insights on finding the right balance between leveraging AI for efficiency and maintaining the authentic voice that customers trust and relate to.Tune in to learn from Nick Usborne as he navigates the complex interplay between AI, data, and the human element in marketing. Whether you're a copywriter, a marketer, or simply fascinated by the impact of AI on creative professions, this episode offers valuable perspectives on adapting to and thriving in a rapidly changing digital landscape.Don't forget to like, subscribe, and comment with your thoughts or experiences with AI in marketing and copywriting!Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?...Website: https://prorelevant.com/What's your backstory?

In this insightful episode, we sit down with Robert Plotkin, a distinguished AI patent lawyer renowned for his expertise in the legal intricacies of AI technologies and patents. As we delve into the intersection of artificial intelligence, legal frameworks, and marketing, Robert shares his unique perspective on what will drive AI's evolution in the coming years.According to Robert, while software often captures the spotlight, it is the advancements in hardware that will significantly propel AI forward. With a backdrop of increasing competition in hardware manufacturing—a 'war' that underscores the critical role of infrastructure in AI's capabilities—Robert explains how these technological strides are pivotal. He discusses the high stakes and the immense potential that improved hardware holds for the future of AI, from enhancing processing speeds to enabling more complex computations and beyond.Join us as Robert also navigates through the legal landscapes that companies and innovators must consider as they develop and deploy AI technologies. Whether you're an AI enthusiast, a tech professional, or just curious about the future of technology, this conversation offers a deep dive into how hardware innovations are set to redefine the capabilities of AI and the legal battles that might shape this progress.Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?...Website: https://prorelevant.com/What's your backstory?

Join us in this enlightening episode as we go into the transformative world of AI and its profound impact on the job market with the esteemed Kevin Surace, a Silicon Valley icon known for his expertise in generative AI applications and impacts. As a celebrated innovator, serial entrepreneur, and a dynamic speaker, Kevin brings a wealth of knowledge and insights on how AI is reshaping industries, altering job roles, and what it means for professionals aiming to stay ahead in their careers.In this comprehensive discussion, we cover the essentials of generative AI, demystifying this groundbreaking technology for our audience. Kevin, with his engaging and educational approach, breaks down complex concepts into understandable insights, highlighting how generative AI is not just a buzzword but a pivotal tool in modern marketing and beyond.Furthermore, Kevin shares invaluable advice for young marketers and professionals on how to navigate the evolving job landscape influenced by AI advancements. From upskilling in AI-related domains to embracing a mindset of continuous learning, Kevin outlines strategies to thrive in an AI-driven world.For those curious about the future of work and the role of AI in shaping new opportunities, this episode is a must-watch. Kevin's unique blend of technical prowess and engaging storytelling promises to educate, energize, and inspire action. Tune in to gain a deeper understanding of generative AI's potential and how to leverage it for career growth and innovation.Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more today.Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?...Website: https://prorelevant.com/What's your backstory?

This week on our podcast, we delve into the fascinating intersection of marketing, AI, and the indispensable element of humanity with John Miller, a seasoned expert from Scribewise specializing in B2B marketing strategies. John believes that the future of marketing and AI hinges on our ability to infuse more humanity into technology – understanding not just what content people like, but how to make digital interactions more human and relatable.Join us as John shares his insights on the critical role of human touch in AI-driven marketing, the challenges and opportunities it presents, and the strategies businesses can adopt to make their marketing efforts more personable and effective. Whether you're a marketer, a business leader, or someone intrigued by the evolving dynamics of AI in the business world, this episode offers valuable perspectives on making technology work for, not against, the human element in business interactions. Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting ScribeWise today.Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?...Website: https://prorelevant.com/What's your backstory?

Join us for a captivating episode titled "What Are the Three Keys to Marketing Success with AI and Chat GPT?" featuring the remarkable AJ Amyx. Hailed as a best-selling author and recognized by Hubspot as one of the top coaches globally, AJ brings over a decade of rich coaching experience to the table. Despite his youthful appearance (born in 1985), AJ's diverse persona as a 3/5 Manifesting Generator, a highly sensitive individual, and a boxing enthusiast trained by a former UFC World Champion, showcases his multifaceted nature.A proud Texan with a love for European adventures, AJ's coaching portfolio is as diverse as his background, including Forbes Top Social Media Influencers, multi-million dollar business owners, and even a driven 17-year-old. His mission is clear: to facilitate transformative change by addressing the Inner Game, encompassing emotional intelligence and unconscious barriers.In this episode, AJ delves into the integration of AI and Chat GPT within marketing strategies, highlighting three essential keys to success. His insights extend beyond professional growth, offering a holistic approach to personal development and fulfillment. Tune in to uncover how to leverage the latest in AI for marketing excellence and embark on a journey of self-discovery with AJ Amyx.Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more today.Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?...Website: https://prorelevant.com/What's your backstory?

Join us in this insightful episode as we sit down with Pat LaCroix, the Executive Vice President of Marketing and Commercial Strategy at Seekr, a trailblazing company at the forefront of artificial intelligence in transparent content evaluation. With a rich career spanning over two decades, Pat brings a wealth of experience from his time within iconic consumer brands and leading advertising agencies.Before his pivotal role at Seekr, Pat made significant strides at Bose, steering the ship in various global marketing leadership positions. He was instrumental in brand marketing, media, digital, social, and forging strategic partnerships with powerhouse entities like the NFL, Amazon, Disney, and Spotify. His innovative work and leadership earned him a spot in the "Sports Business Journal's" prestigious “40 under 40” list, recognizing his contributions to the industry.In this exclusive interview, Pat shares his journey through the realms of marketing and AI, offering unparalleled insights into how artificial intelligence is revolutionizing content evaluation and consumer engagement. Whether you're a marketing professional, AI enthusiast, or simply fascinated by the intersection of technology and marketing, this conversation with Pat LaCroix is not to be missed. Tune in to uncover the future of marketing in the age of AI with one of the industry's most seasoned experts.Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting seekr today.Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?...Website: https://prorelevant.com/What's your backstory?

How can you fuel growth through marketing and AI? We are sitting down today with Marketing and e-commerce expert Alex Back, with Couch.com. Alex prioritizes awareness, creativity, and communication as staples in his work. With a rich history of entrepreneurial success, including co-founding the celebrated home furnishings brand Apt2B, Alex brings a wealth of knowledge and experience to the table.From the early days of identifying a market gap in affordable home furnishings during the recession to building Apt2B into an e-commerce powerhouse with annual revenues soaring over $40M, Alex's journey is nothing short of inspiring. His strategies in awareness, creativity, and communication have not only fueled growth but also led to a successful acquisition and exit.Today, Alex shares his invaluable insights on leveraging AI alongside strategic marketing to propel business growth. We'll explore the pivotal role of creative marketing, the development of strategic partnerships with giants like Costco and Bed Bath & Beyond, and the innovative use of technology in e-commerce.Whether you're an aspiring entrepreneur, a marketing professional, or just passionate about the fusion of AI and marketing, this episode is packed with actionable advice and captivating stories from Alex's remarkable career. Tune in to discover how to harness the power of AI and marketing to fuel your business growth and navigate the challenges and opportunities of the e-commerce landscape.Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting couch.com today.Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?...Website: https://prorelevant.com/What's your backstory?

In this captivating episode of our series, we sit down with the SEO maestro, Damon Burton, a renowned figure who has outmaneuvered billion-dollar corporations in the search engine arena. With a track record of elevating businesses to the pinnacle of Google's rankings without the reliance on ads, Damon brings a treasure trove of proven strategies and insights to the table.Damon isn't just any expert; he's a Forbes contributor and the author of a best-selling SEO book on Amazon, shedding light on the intricacies of search engine optimization in a way that's both accessible and actionable. His illustrious clientele includes high-profile names like the Utah Jazz's Team Store and companies that have made waves on Shark Tank and earned recognition from Inc.In this episode, we dive deep into Damon's philosophy on SEO, uncovering the techniques and tactics that have enabled him to dominate search rankings and drive significant growth for his clients. Whether you're a small business owner, a marketing professional, or simply an SEO enthusiast, this conversation is packed with valuable insights that could revolutionize your approach to online visibility.Get ready to be inspired by Damon's journey, learn from his vast experience, and discover how you too can leverage SEO to elevate your business. Tune in now and unlock the secrets to mastering search engine marketing with Damon Burton.Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting https://www.damonburton.com/ today.Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?...Website: https://prorelevant.com/What's your backstory?

Welcome to another exciting episode of The Backstory on Marketing & AI where we sit down with Will Riley, the Director of Revenue Operations at FitzMartin. Known for his innovative approach in bridging the gap between sales and marketing, Will is a master at optimizing operational efficiency and driving significant revenue growth.In this in-depth interview, we uncover the secrets behind Will's success in creating seamless integrations between sales and marketing teams. He shares his expertise in digital marketing programs, revenue operations, demand generation, sales enablement, and customer success initiatives, showcasing his versatility as a leader in today's fast-paced business environment.Will discusses his unique methods for identifying opportunities within complex buyer cycles and how he strategically utilizes cutting-edge technology to address these challenges. His data-driven and behaviorally-focused strategies are not just about alignment across departments; they bring the power of behavioral science into the mix, fostering a culture of continuous improvement.Join us as Will provides valuable insights into fostering departmental synergy, enhancing customer experiences, and employing behavioral science insights to skyrocket conversions and revenue. This episode is a goldmine for professionals seeking to drive measurable results and thrive in the evolving market.Don't miss out on this enlightening conversation with a thought leader who is reshaping the way organizations approach revenue growth and operational efficiency. Tune in now and be inspired to transform your own strategies!Subscribe today for more industry insights!Follow us across platforms: FB: https://www.facebook.com/profile.php?id=61553143494779Website: https://prorelevant.com/

Join us in an enlightening conversation with Peter Voss, the pioneering founder of Aigo, as we go into the extraordinary journey of transforming the concept of AI beyond conventional chatbots. Discover the story behind Aigo's inception, where Peter's deep research into the nature of intelligence, reality, and human cognition laid the foundation for a groundbreaking 'intelligent human-like cognitive Brain.' This isn't just any AI - it's an innovative system capable of remembering, learning, understanding context, and adapting to individual users, poised to revolutionize how we interact with technology across industries.Whether you're a tech enthusiast, a marketing executive, or just curious about the future of AI, this video promises a deep dive into the world of intelligent, personalized AI assistants that are set to change the world.Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting https://aigo.ai/ today.Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?...Website: https://prorelevant.com/What's your backstory?

How marketing and technology can grow your brand, sales, and career?In this enlightening episode of The Backstory on Marketing and AI, we are thrilled to welcome Marc Pickren, the dynamic President of Next Net Media. With experience spanning over 25 years in various domains like Fintech, SaaS, and Digital Marketing, Marc is an epitome of entrepreneurial success and innovation. From humble beginnings in a cubicle to overseeing multi-million-dollar projects in large corporations, his journey is nothing short of inspirational. Join us as Marc delves into his unique approach to building and managing ventures, his insights on leveraging technology in marketing, and how his leadership at Next Net Media is influencing the global marketing and technology landscape. Whether you're an aspiring entrepreneur or a seasoned marketer, Marc's story is bound to ignite your passion for innovation and offer a fresh perspective on the ever-evolving digital world. Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting https://nextnetmedia.com/ today.Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?...Website: https://prorelevant.com/What's your backstory?

Welcome to another enlightening episode of "The Backstory on Marketing" with your host, Guy R. Powell. Today, we're honored to introduce you to our guest, Josh Sweeney.With a long career in marketing for entrepreneurs Josh Sweeney is the CEO of FounderScale, and his journey in the marketing world is truly inspiring. He's become a beacon of innovation, helping entrepreneurs thrive in the digital age. Josh's commitment to assisting small businesses to succeed is awe-inspiring. He's also an inspiring speaker and a cherished resource for all things marketing-related.For any inquiries or to connect with Josh, don't hesitate to contact him via his website, FounderScale.com. Josh Sweeney continues to leave a mark in the marketing realm. In this episode, we sit down with Josh to soak in his wisdom about the latest marketing trends and the art of harnessing the power of social media. His approach to adapting to the ever-changing digital landscape is a true testament to his experience in marketing for entrepreneurs. Get ready for an episode that promises to transform your marketing!Subscribe:Subscribe to Spotify or Apple Podcasts to listen each week. Want to learn more about author Guy R. Powell? Check out the socials below:Follow us on Twitter: @BackstoryMarketingPodcast Like us on Facebook:@thebackstoryonmarketingVisit our website: MarketingMachine.Prorelevant.com

Welcome to a new episode of "The Backstory on Marketing" hosted by Guy R. Powell! Get ready for an in-depth exploration into the dynamic marketing and media buying world as we sit down with Mary Ann Pruitt – a true talent whose insights are bound to inspire you.Mary Ann Pruitt's journey in the media buying landscape spans over two decades, during which she has delivered for all her clients. With a stellar portfolio boasting collaborations with Fortune 500 and agile startups, Mary Ann Pruitt's expertise is a beacon for professionals seeking to navigate the dynamic marketing and media buying terrain. She is a sought-after speaker and strategic visionary and has been chosen as a Top Woman in the Media Industry. She has consistently demonstrated an uncanny ability to decipher consumer behavior and decode market and media trends. Her campaigns have not only shattered conventions but have also raised the bar, redefining the very essence of effective marketing.For any inquiries or to connect with Mary Ann Pruitt, please contact her via www.Mosaic.Agency/Contact or on Twitter @mediamaps. Mary Ann Pruitt continues to leave an indelible mark on the marketing industry. In this episode, join Mary Ann Pruitt and host Guy R. Powell to discuss the art and science of media buying. Get ready for a treasure trove of insights as Mary Ann Pruitt expounds on the transformative potency of narratives in captivating audiences and forging unbreakable bonds with brands. Subscribe:Subscribe to Spotify or Apple Podcasts to listen each week. Want to learn more about author Guy R. Powell? Check out the socials below:Follow us on Twitter: @BackstoryMarketingPodcast Like us on Facebook:@thebackstoryonmarketingVisit our website: MarketingMachine.Prorelevant.com

Welcome to the next episode of "The Backstory on Marketing" with your host, Guy R. Powell! In this episode, we welcome the ingenious marketing maven Andy Buyting, to our virtual stage. Join us as we dive into the marketing world with Andy, a trailblazer and thought leader. With over two decades of experience, Andy has revolutionized how businesses approach marketing, bringing a unique blend of creativity and strategic prowess. As the founder of a highly successful marketing agency, Andy's passion lies in helping brands forge authentic connections with their audiences, ultimately driving growth and success.Andy Buyting is a content marketing expert. His journey began with a relentless curiosity for the human psyche and a passion for unlocking the true potential of marketing. His expertise spans a broad spectrum, from branding and digital strategies to consumer behavior and innovative storytelling. With a proven track record of elevating brands to new heights, Andy's insights are captivating and transformative.For inquiries or to connect with Andy, please visit TulipMediaGroup.com. Andy Buyting continues to leave an indelible mark on the media landscape and the marketing realm. In this episode, Andy discusses the art of crafting compelling brand narratives that resonate. Discover the secrets behind his groundbreaking strategies that have catapulted businesses from obscurity to prominence.Subscribe:Subscribe to Spotify or Apple Podcasts to listen each week. Want to learn more about author Guy R. Powell? Check out the socials below:Follow us on Twitter: @BackstoryMarketingPodcast Like us on Facebook:@thebackstoryonmarketingVisit our website: MarketingMachine.Prorelevant.com

Join host Guy R. Powell in the next episode of "The Backstory on Marketing" as he welcomes Mickie Kennedy, an experienced PR and Media Outreach expert. Learn valuable tips for impactful PR, crafting compelling press releases, and leveraging digital marketing strategies. Subscribe now and connect on social media to access exclusive content.Tune in for marketing wisdom from Mickie Kennedy on "The Backstory on Marketing" with Guy R. Powell.Stay connected with us:Follow us on Twitter: @BackstoryMarketingPodcast Like us on Facebook:@thebackstoryonmarketingVisit our website: MarketingMachine.Prorelevant.com

Join host Guy R. Powell as he explores data-driven marketing strategies with expert guest Travis Lodolinski. Travis, the founder of Trav Media, shares valuable insights on leveraging consumer data, building customer personas, and utilizing data analytics tools effectively.Learn about the role of artificial intelligence and machine learning in marketing and how businesses can gain a competitive edge by harnessing these technologies.Tune in to "The Backstory on Marketing" for fresh perspectives on data-driven marketing and subscribe for engaging content on the latest marketing trends and strategies.Stay connected with us:Follow us on Twitter: @BackstoryMarketingPodcast Like us on Facebook:@thebackstoryonmarketingVisit our website: MarketingMachine.Prorelevant.com

In this episode of "The Backstory on Marketing" with Guy R. Powell, we have the pleasure of hosting Brian Davidson, an experienced marketing professional with over 20 years of expertise. Join us as we explore the importance of Artificial Intelligence (AI) in marketing today. Brian shares valuable insights and real-world examples of successful AI strategies. We also discuss emerging trends like augmented reality and voice search and how brands can stay ahead by embracing innovation. Brian's hands-on experience will inspire and motivate marketers at all levels. Don't miss this interview! Stay connected with us:Follow us on Twitter: @BackstoryMarketingPodcast Like us on Facebook:@thebackstoryonmarketingVisit our website: MarketingMachine.Prorelevant.com

For this week's episode, join host Guy R. Powell on "The Backstory on Marketing" as he interviews experienced challenger marketer John Gumas. In this episode, explore John's extensive career and gain valuable insights into his successful challenger marketing strategies. Discover how he navigated the industry, from his early days in a small agency to founding Gumas Advertising, and learn practical tips for adapting to the ever-changing marketing landscape. During this episode, John Gumas shares valuable tips for marketers and entrepreneurs challenging the market leader. Learn how to navigate the ever-changing marketing landscape, adapt to new technologies, and leverage consumer insights to create winning campaigns. Gain a deeper understanding of the importance of storytelling in marketing and how it can elevate your brand above the noise.Don't miss this conversation with a seasoned marketing expert. Tune in now! Stay connected with us:Follow us on Twitter: @BackstoryMarketingPodcast Like us on Facebook:@thebackstoryonmarketingVisit our website: MarketingMachine.Prorelevant.com

Welcome to another captivating episode of "The Backstory on Marketing" podcast. In this episode, we have the pleasure of hosting the esteemed marketing expert Jeff Greenfield. Prepare to be inspired as we delve into Jeff's remarkable journey and gain valuable insights from his wealth of experience in the industry. Jeff Greenfield is a seasoned marketer with over two decades of experience under his belt. Throughout his career, he has worked with Fortune 500 companies, leading marketing teams and spearheading successful campaigns. Jeff's expertise lies in digital marketing strategies, brand development, and consumer engagement. His innovative thinking and ability to adapt to changing market dynamics have earned him accolades and recognition within the industry. In this episode, we explore the pivotal moments that shaped Jeff's career, from his early foray into marketing to his current position as a thought leader in the field. Jeff candidly shares the challenges he faced and the lessons he learned along the way, offering valuable advice for aspiring marketers.Highlights from the episode include Jeff's insights on harnessing the power of data-driven decision-making in marketing campaigns. He discusses the evolving role of technology in shaping marketing strategies and emphasizes the importance of staying abreast of the latest trends to remain competitive in today's fast-paced digital landscape. To top it off, Jeff leaves us with a call to action for marketers at all stages of their careers. He encourages listeners to embrace continuous learning, explore new marketing avenues, and foster a collaborative mindset to drive innovation and stay ahead in the ever-evolving marketing realm. Don't miss this captivating episode filled with valuable insights from Jeff Greenfield. Tune in now to gain a fresh perspective on marketing and take your strategies to new heights! Find him at www.jeffgreenfield.com.Follow us on social media to stay updated with the latest episodes and engage in discussions with fellow marketing enthusiasts. You can find us on: https://prorelevant.comLet's connect and keep the marketing conversations going!

About this Episode: We're joined by marketing pro Noor Naseer to discuss the ins and outs of digital advertising. With years of experience in the industry, Noor has a wealth of knowledge to share about what it takes to create a successful digital marketing campaign.In this discussion, Noor covers everything especially the importance of privacy and targeting in digital advertising. She also shares some valuable tips for that will make certain your digital advertising is successful.Whether you're a seasoned marketer or just starting out in the field, you won't want to miss this informative and engaging discussion. So grab your headphones and get ready to learn from one of the best in the industry.Interested in learning more? Check out their website: https://basis.net/About Noor Nasser: Noor Naseer is VP of Media Innovations and Technology at adtech firm Basis Technologies. She leads client thought leadership and innovative digital media strategy development. She guides clients on how to evolve media strategy to accommodate fast-changing consumer behavior and media trends.Noor has written for and been cited in industry outlets including Adweek, MediaPost and SmartBrief. She has spoken at events for the 4As, the American Advertising Federation, the American Marketing Association and SXSW. She hosts the adtech podcast, AdTech Unfiltered. Prior to Basis Technologies, Noor served in media roles at Starcom MediaVest Group. She is a graduate of Northwestern University.Links:Website: https://www.noornaseer.com/Twitter: https://twitter.com/noornaseer18Thanks for tuning in, and don't forget to subscribe for more marketing insights and tips! #marketing #advertising #branding #contentmarketing #storytelling #NoorNasser

About this Episode: Michael Bragg, a performance marketing management expert, shares his expertise on mastering the art of performance marketing management Michael has helped numerous businesses to build and grow successful brands.In this interview, Michael discusses the key strategies and techniques for building a strong performance marketing infrastructure. He also shares his insights on how to leverage social media and other digital channels to enhance brand visibility and engagement.Whether you're an entrepreneur looking to launch a new brand, or a marketer seeking to enhance your brand's growth, Michael's valuable tips and insights will provide you with the knowledge and tools you need to succeed in today's competitive marketplace. Don't miss this opportunity to learn from one of the top experts in brand management!Do you want to learn more? Check out his website: https://michaelsbragg.mystrikingly.com/LINKS:Special offer at marketingmachine.prorelevant.comLinkedIn (Michael Bragg): https://www.linkedin.com/in/michaelsbragg1/Personal Website: https://michaelsbragg.mystrikingly.com/Facebook: https://www.facebook.com/michaelsbraggTwitter: https://twitter.com/braggg

About this Episode: Boost Your Website's Visibility: Tips to Improve Your Ranking in Google | ChatGPT SEO HelpBrandon Leibowitz talks about Learning how to improve your website's ranking in Google with the latest search engine optimization techniques. Discover the most important issues to consider when optimizing your site for search engines. ChatGPT, the AI language model, can provide helpful tips and insights to help you further improve your SEO strategy and boost your online visibility.Interested in learning more? Check out their website: https://seooptimizers.com/About Brandon Leibowitz: Brandon Leibowitz runs and operates SEO Optimizers since 2007. SEO Optimizers is a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.Links:SEO OPTIMIZERS website: https://seooptimizers.com/YouTube Link: https://youtu.be/qXjJsoMKLyoLinkedIn (Brandon Leibowitz): https://www.linkedin.com/in/brandonleibowitz/Instagram: https://www.instagram.com/leibowitzbrandon/Facebook: https://www.facebook.com/BrandonLeibsTwitter: https://twitter.com/brandonleibsPinterest: https://www.pinterest.com/leibowitzbrandon/https://seooptimizers.buzzsprout.com/YouTube Channel: https://www.youtube.com/c/BrandonLeibowitz/videos

About this Episode: What does it take to change the brand in healthcare?Douwe Bergsma shares his insights, including information regarding sales marketing, innovation, digital transformation and commercial challenges.Interested in learning more? Check out their website: https://www.piedmont.orgAbout Douwe Bergsma: He joined Piedmont as Chief Marketing Officer in 2020 and leads all the Brand Growth efforts, including communication, physician outreach, marketing and community education. Piedmont is a $6.5 Billion not-for-profit system that is empowering Georgians by leading the change in health care through 37.000 employees and 3000 Piedmont Clinic members who serve 3.4 million patients across 1400+ locations, including 22 hospitals, 80 Urgent- & Quick Care centers and a range state-of-the-art virtual and digital capabilities. Before joining Piedmont, he led the P&L, marketing, innovation, shopper marketing, digital transformation, e-commerce, diversity and/or the capability development for many iconic consumer brands. He enjoyed many roles in marketing and sales in Europe and North America at Procter & Gamble for over 19 years and he was the Chief Marketing Officer at Georgia-Pacific for almost 9 years. His industry and business impact have been widely recognized through the Lifetime Achievement Award (AMA Atlanta), induction into the Shopper Marketing Hall of Fame (P2P Institute), Creativity 50 (AdAge), Game Changer (The Drum), Top 10 Most Inspirational Business Leaders (CIO Views), Cojones Award (SXSW/nFusion), CMO of The Year (CGT; finalist), CMO Story Telling (Salesforce/CMO Club), CMO Diversity & Inclusion (Salesforce/CMO Club), CMO Innovation (Salesforce/CMO Club), Cannes Lions-, Effie-, Halo-, Webbie- and D&AD awards and invitations to present at 25+ events, including Cannes Lions, Effies, CES, ARF, ANA Masters of Marketing, Brand Week and the White House.Driven by his passion to help people climb and organizations grow, he is very involved in industry efforts, such as the Dean for the Brand Marketers Academy at Cannes Lions, Board of Directors at the Association of National Advertisers (ANA), guest lecturer at NYU and GSU, member of several CMO organizations and Rotary Atlanta, public speaker, award judge and strong advocate of the international #SeeHer initiative, which aims to portray women accurately in the media.He graduated from the School of Economics and Business at the University of Groningen, Netherlands. Links:LinkedIn (Douwe Bergsma): https://www.linkedin.com/in/douwebergsmaPiedmont Healthcare: https://www.piedmont.orgYouTube Channel: https://www.youtube.com/user/piedmonthealthcare

About this Episode: What are the latest findings from the Marketing Performance Management Benchmark Study? (Published in the Journal of Applied Marketing Analytics)Laura Patterson shares her insights, including information regarding measurement, dashboards, culture, and more. Interested in learning more? Check out the following study: VisionEdge Marketing and the University of Texas at Dallas (Link to document below.)About Laura Patterson: If you're looking for a practical, no-nonsense, proven approach to accelerate growth, create value, and improve performance, then you've connected with the right person. Laura Patterson is a recognized and trusted authority for enabling companies to take a customer-centric, outcome-based approach to organic growth by enabling them to use analytics, accountability, alignment, and operational excellence to attract, retain and grow the value of customers. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers in MPM. She received a patent for the Accelance® methodology, designed to connect activities and investment to business results. She has published four books, with the recent “Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth,” receiving industry acclaim. Laura is frequently asked to speak and facilitate workshops for educational institutions, associations, and company meetings. Laura has been recognized for her thought leadership and has won numerous awards, including Engati's Top 30 Marketing Influencers and Top 200 Thought Leaders, Piktale's Top 100 Influencers, and 20 Women to Watch in Business by the Sales Lead Management Association. Links:LinkedIn (Laura Patterson): https://www.linkedin.com/in/laurapattersonvem/VisionEdge Marketing: https://linktr.ee/visionedgemarketingLink to White Paper: VisionEdge Marketing and the University of Texas at Dallas (2021-2022): https://visionedgemarketing.com/mpm-benchmark-report-2022-culture-leadership-value-creators/YouTube Link: https://youtu.be/-RDY-WQqkHESign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter Link to YouTube Video:https://www.youtube.com/watch?v=p8TJq-pdFwY

About this Episode: Do you know the similarities and differences between advertising and public relations? On this episode of The Backstory on Marketing, Guy Powell sits down with Andrea Pass, Owner of Andrea Pass Public Relations. As a public relations expert, Andrea Pass speaks on her experience in the PR field. She and Guy discuss the similarities and differences between advertising and PR and how both fields complement and play off of one another. About Andrea Pass: Andrea Pass creates and implements public relations campaigns in a wide range of categories, including consumer products, lifestyle, business to business, education, health, wellness and fitness, and many more. Her company, Andrea Pass Public Relations, has expertise in national, regional, and local media relations outreach. Her strength and relationships, coupled with her knowledge of the ever-growing media base, results in securing top-tier targeted media placements to increase brand awareness, reputation management, and sales for established businesses and growing entrepreneurs alike. She also serves on the Board of Directors at the non-profit United Inventors Association (UIA). She is the Workshop Council Chair for the Performance Driven Marketing Institute (PDMI) and Membership Roundtable Chair of the New Jersey Association of Women Business Owners. She's a member of the National Association of Women Business Owners and has created the webinar series “Resonate to Revenue.” Andrea is also the founder of “Access Success Networking” and is a frequent guest speaker at various events and podcasts. Links:Andrea Pass Public Relations Website: https://www.andreapasspr.com/LinkedIn: https://www.linkedin.com/in/andrea-pass/Facebook: https://www.facebook.com/AndreaPassPublicRelations/Twitter: @NJ_AndreaYouTube Channel: https://www.youtube.com/channel/UC5HpT2RNe_rpzIlliSD4X9A/featuredInstagram: @andrea_pass_prProRelevant LinksSpecial Book Offer:https://marketingmachine.prorelevant.com/Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter Link to YouTube Video: https://youtu.be/_RqXtJC-57k

About This Episode: Guy Powell sits down with Lauren Abernethy, Vice President, Marketing of Braves Development Company. They discuss marketing an experience versus marketing a product or brand. Responsible for the creation and implementation of the strategic marketing direction of The Battery Atlanta, Lauren has excellent insight into property marketing and marketing experiences. What are the benefits of marketing an experience as opposed to a product? What are the challenges? About Lauren Abernethy:Lauren Abernethy is the Vice President, Marketing of Braves Development Company with the Atlanta Braves. She is responsible for the creation and implementation of the overall strategic marketing direction of The Battery Atlanta, including development of compelling marketing and special events programming in efforts to increase customer traffic, tenant sales, digital footprint, and create mutually beneficial relationships with asset partners, retailers, advertisers, sponsors, grassroots organizations, and the surrounding business community.Lauren has over 20 years' experience in program development, public relations, and strategic marketing for property management across the Southeast with Simon Property Group serving in various positions including: Regional Vice President of Marketing, The Mills; Director of Marketing & Business Development of Lenox Square in Atlanta, Georgia; West Town Mall in Knoxville, TN; St.John's Town Center in Jacksonville, FL, Melbourne Square in Melbourne, FL; and Biltmore Square in Asheville, NC.Originally from Jacksonville, Florida, Lauren has lived in Atlanta for 11 years. She is a graduate of Mars Hill University in North Carolina, where she received a Bachelor of Arts degree in Communications/Public Relations & Art with a minor in Business Management.Links:https://marketingmachine.prorelevant.com/getting-started/batteryatl.com @batteryatlhttps://www.linkedin.com/in/lauren-abernethy-6b4ab6b/YouTube: https://youtu.be/giE9DGMjGCkSign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter

About This Episode:  CEO of Client Attraction Pros sits down with Guy to discuss his backstory on marketing, and his specialty: content. He explains how essential video content has become. Atiba touches on how valuable video content has become in regards to SEO, especially in a post-COVID world. He expresses the importance of understanding the customer's purchase journey. What are people Googling? How do you use SEO to market your brand? Check out this episode to understand the impact content (specifically video content) and SEO has on your brand and business. About Atiba de Souza: The Content Game is Intense with Third Party Data restrictions. New privacy laws and growing competition. So what is the answer to generating more leads? Nothing less than fresh, original, and engaging content. But who's got time to create content, much less launch it across every platform in the appropriate format? The answer? A customer-focused, tactical, technology-driven plan for radical content creation and repurposing that will land your content on Page 1 of Google. Atiba de Souza is the Content Superman. Decades of running an exclusive agency combined with hardcore technical skills -- I'm talking CODE, people, REAL CODE! -- have made him one of the few people with the skills and insight to marry emerging software and Google's algorithm with an intuitive feel for the culture of every social media platform. His clients call him the SEO Super Sleuth, the Business Ninja, the “Build Your Team” Guru, and the Super Connector! He was killing Search Engine Optimization (SEO) before the term was even invented, ranking regional and national brands in the US on page 1 of Google for over 15 years. His content strategies are not just bells and whistles; his vision is inspiring and his voice is thunderous in the B2B SEO space.  Kasim Aslam, owner of the  #1 rated Google Ads Agency in the US was blown away by his tech-backed ingenious process, “Nobody else is doing this. You've got stuff people need to hear, ” he told him. Not even the best of the best can say that they ranked more than 3000 pages on the first page of Google results while helping companies enjoy qualified leads.  Atiba's experience and insights are so mind-boggling that Lauren Petrullo of Mongoose Media believes that there is “brilliance oozing out of his pores” This Superman CEO of a Video Marketing Agency has been featured on many renowned platforms including Traffic & Conversion Summitt, Digital Marketer Blog, Fox, Digital Journals, The Times, & USA Today. It's time to grab the content marketing bull by the horns! And Atiba is your man. Links:  https://marketingmachine.prorelevant.com/getting-started/ (https://marketingmachine.prorelevant.com/getting-started/) Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter (https://mailchi.mp/prorelevant/newsletter)   YouTube Link: https://youtu.be/83DU8io7eL8 (https://youtu.be/83DU8io7eL8) LinkedIn: https://www.linkedin.com/in/atibadesouza/ (https://www.linkedin.com/in/atibadesouza/) Instagram: https://instagram.com/atibadesouza (https://instagram.com/atibadesouza) Thought Leadership Youtube: https://www.youtube.com/channel/UCu7Np_hjeakCER3xFzeu-Tw (https://www.youtube.com/channel/UCu7Np_hjeakCER3xFzeu-Tw) Team Building YouTube: https://www.youtube.com/channel/UChjej0lyswDeDd91x7y63ew (https://www.youtube.com/channel/UChjej0lyswDeDd91x7y63ew) SEO Youtube: https://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg (https://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg) TikTok: https://www.tiktok.com/@theatibadesouza (https://www.tiktok.com/@theatibadesouza)