Podcasts about marketingwhy

Your best marketing content creators probably aren't who you think they are.Most founders assume it has to be them. They overlook the thought leaders already inside their team. They default to safe, scripted content that feels awkward and inauthentic.But what if the future of marketing wasn't about personal branding at all…What if it was about empowering your entire team?In today's episode, I'm joined by Katie Street, founder and MD of Street Agency and host of the chart-topping podcast Marketing in the Madness.Katie works with some of the world's top marketing tech companies and believes we're at a turning point—where brands that don't show up with real, human content will get left behind. In an AI-driven world, authenticity and trust are your unfair advantage. And if you're not visible, someone louder (and less qualified) will be.Together we unpack:How to move beyond founder-led content to team-powered marketingWhy authentic, human content beats polished scripts every timeShifting from a scarcity mindset to one of empowerment when leading your teamThe rising importance of in-person events in an AI-driven world

What if you could run advertising campaigns that pay for themselves and generate profit from day one? In this special episode, host Jon LaClare starts an exciting new series where he reads directly from his groundbreaking book, “The Perfect Launch System”, sharing the exact strategies used to launch over 300 products and generate more than $2 billion in sales. Today's chapter reveals the "free advertising" secret that most entrepreneurs never discover: how to build marketing campaigns that make money every time they run.This episode features the incredible David vs. Goliath story of OxiClean versus corporate giant Clorox. When Clorox launched OxyMagic in 2003 to crush the upstart OxiClean, they had nearly 100 years of experience and billions in resources. OxiClean not only survived but thrived using direct response marketing principles that turned every advertising dollar into immediate profit. While Clorox burned through millions on traditional brand advertising with no way to track results, OxiClean's approach with Billy Mays generated measurable returns that funded continuous growth.Whether you're launching on Facebook, Instagram, Amazon, or even traditional TV, this episode shows you how to move beyond the "spend, wait, and hope" approach that drains most marketing budgets. You'll discover the exact metrics successful companies use, why tracking individual ad performance changes everything, and how this methodology has evolved from infomercials to today's digital platforms.In today's episode of the Harvest Growth Podcast, we cover:The revolutionary difference between traditional brand advertising and direct response marketingWhy most new product launches fail with their massive marketing budgetsHow to project and determine profitabilityWhy research and testing are integral to advertising successThis is just the beginning of “The Perfect Launch System” series. We're sharing select chapters here on the podcast, but for the complete roadmap to launching and scaling products successfully, grab the full book in hardcover or Kindle on Amazon or get your free digital copy at www.perfectlaunch.com.To be a guest on our next podcast, contact us today! Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today! 

Send us a textIn this episode of Marketing Espresso, I break down the toxic marketing expectations being fuelled by Instagram, LinkedIn, TikTok, and every so-called marketing “guru” promising overnight success.I dive into why instant wins and shiny funnel templates aren't sustainable for most businesses, especially here in Australia, where our market is significantly smaller than what those flashy American case studies are based on.Whether you're feeling overwhelmed, disillusioned, or just frustrated with slow growth, this episode is your reality check and reminder that great marketing takes time, testing and intention. It's not about the quick fix, it's about building something that lasts.In this episode, I unpack:The myth of overnight success in digital marketingWhy marketing advice from influencers and CEOs doesn't always translate to your businessThe difference between U.S. vs Australian market realitiesWhy consistency matters more than perfectionThe truth about funnels, ads and “viral” contentWhy brand building is a long game, not a shortcutIf you're sick of chasing shiny tactics and ready to market with more confidence and less comparison, this one's for you.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

LISTEN TO THIS EPISODE IF YOU'RE LOOKING TO START BUILDING A SCALABLE BRAND & FEEL LIKE YOU'RE JUST RUNNING A SIDE HUSTLE INSTEADYou've got a big vision for your business; something beyond just extra income or side cash, but everything still feels like a hustle. This episode is for you if you're ready to stop treating your brand like a “maybe” and start building it like a long-term, scalable company.This question came from Mada, who said:“I want my clothing line in stores everywhere, but I know I'm playing small. What are the first steps to actually make the change?”In this episode, I'm walking you through:The signs you're operating in “side hustle mode” (even if you don't realize it)The mindset shift required to go from “building” to “scaling”How to stop relying on daily hustle and start creating systems that support youWhat needs to shift in your strategy, messaging, and marketingWhy structure and automation are key to growing without burning outStart doing what actually moves you toward the brand you want. Start thinking like a CEO, not just a creator, and you'll get there so much faster.TOPICS WE DISCUSS: Scaling a Small Business, Side Hustle to Full-Time, Building a Scalable Brand, Business Mindset, Product-Based Business StrategyJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

Send us a textIn this episode we interview Lisa Heiss, UX and behavioral design specialist and founder of Uxcelerate. Lisa helps SaaS startups build better products by using behavioral design principles grounded in data and strategy.What you'll learn in this episode:The real meaning of behavioral design and how it applies to content marketingWhy most content fails—not because of what's said, but how it's perceivedTactical frameworks like the BJ Fogg model that you can apply instantlyHow to reduce friction and increase motivation in your contentThe key difference between describing what you do and showing what it gets peopleSimple strategies to turn complex ideas into compelling, actionable contentHow to design content that leads people naturally to the next step

Send us a textIn this episode of Marketing Espresso, I take a deep dive into the concept of below the line marketing and explain how it can be a game-changer for businesses that are tired of chasing likes and views. I also share a few personal anecdotes from my time at a recent networking event and explain how strategic marketing can be simplified and energised, just like your morning espresso. If you're ready to embrace more intentional, strategic marketing that builds real relationships and drives genuine outcomes, this episode is for you.What You'll Learn:What below the line marketing actually meansHow it differs from above and through the line marketingWhy direct, personal marketing is essential for all businessesReal-world examples of how these strategies work together in a campaignThe difference between visibility, brand growth, and ROI in your marketing effortsResources & Mentions:Collaborate Women (Sydney-based networking group)Previous Episode: Above the LineMy free marketing funnel audit (reach out if interested)Call to Action: If this episode resonated with you, leave a review, rate the show, or share it with a business owner who could use a more grounded approach to their marketing.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

In today's pep talk, I share my full behind-the-scenes plan for batching, banking, and breaking free from constant hustle—so you can enjoy summer and hit your business goals. In today's episode, I share:What tasks to batch monthly for maximum impactHow we're handling SEO, podcasts, metrics, and email marketingWhy taking a break from social media can actually boost your businessA simple summer action plan to create freedom and momentum 

Podcast Summary: The Worldview Brief — Why Marketing Needs a Political Lens (Without the Politics)In this episode, Sacha Awwa sits down with Chris Peterson, co-founder of LifeMind and author of Red and Blue Customers, to unpack one of the most overlooked dimensions in marketing today: worldview. A former agency leader and lifelong consumer insights enthusiast, Chris explores how the deeply ingrained cultural values of liberal and conservative customers shape purchasing behavior, brand loyalty, and marketing strategy.From the evolution of political polarization to AI-powered segmentation, Chris breaks down the subtle but powerful ways businesses project their own values—often unconsciously—and what to do about it. If you've ever wondered why your marketing works better with some audiences than others, this episode is your roadmap to understanding why.Key Topics Discussed:1. The Hidden Influence of WorldviewHow a 2020 Pew study sparked the book Red and Blue CustomersThe difference between politics and worldview—and why it matters in marketingWhy values, not policies, shape purchase decisions2. Decoding Consumer BehaviorLiberal vs. conservative consumption patterns—from TV shows to TeslaSurprising insights from anthropology and psychology, not political science27 values that differentiate—and 7 that unite—American customers3. The Worldview Brief: A New Strategic ToolWhy most creative briefs miss this simple but powerful questionHow to assess your customer base without alienating anyoneReal-world examples from fitness, automotive, and home retail industries4. Building Brands that ResonateHow brands like WeatherTech and Apartments.com naturally align with worldviewThe role of founders' values in long-term brand positioningWhat happens when values conflict with segments you didn't mean to alienate5. AI and the Future of Values-Based MarketingHow LifeMind uses AI to map customer values (regional, generational, political)The surprising results from AI-generated copy that "doesn't sound like you"Why the best marketing removes your personal bias from the message6. Worldview Inside the OrganizationWhy sales and marketing often clash—and how worldview explains itThe role of leadership in value projection and culture shapingHow worldview brief discussions can bring clarity to creative, media, and hiring decisionsKey Takeaways for Founders & Marketing Leaders:You're projecting a worldview whether you realize it or not—get intentional.Marketing without worldview awareness leads to missed fit and wasted spend.The goal isn't to “go political”—it's to align values with the right audience.Worldview briefs should sit beside your ICP and brand guide, not replace them.Great brands balance innovation and reliability to resonate across segments.Follow Chris Peterson's Work:

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Rissy La Touche, a seasoned marketer, advisor, speaker, and founder of Dimple Studio. Rissy shares her journey from B2C/B2B marketing to business owner, discussing the challenges and rewards of entrepreneurship. The episode delves into the importance of clear communication, self-promotion, and public speaking in B2B marketing. Rissy emphasizes the value of understanding customer insights and tailoring value messaging. She also shares her experiences managing multiple marketing channels and offers advice to young marketers on trusting their instincts. Rissy and Jane discuss:How Rissy moved from NYC to Amsterdam and launched her consultancy, Dimple StudioThe mindset shift from freelancer to business ownerLearning to promote yourself without feeling cringeLeveraging buyer ego in B2B messaging while keeping your own in checkWhat it really means to not gatekeep in marketingWhy most B2B messaging misses the markHow to build value messaging that drives sales enablementThe story of a value prop that unlocked new revenueGetting speaking gigs and lessons from her first keynoteWhy helping your buyer look good is the ultimate marketing strategyKey Links:Guest: Rissy La Touche: https://www.linkedin.com/in/rissylatouche/Host: Jane Serra: https://www.linkedin.com/in/janeserra/ --Like WIB2BM? Show us some love with a rating or review today!

A CMO Confidential Interview with Evan Wittenberg, Chief People Officer of VuMedi, formerly CPO of Ancestry and Box, Google's Head of Leadership Development, and a Saturday Night Live Page. Evan discusses why HR has become a much tougher position over the last 5 years, AI's negative impact on leadership development, and the similarities between marketing and HR. Key topics include: his belief that every function should have a dedicated people partner; why "the burden of proof" is often higher for marketers; why he always interviews for "learning agility;" and why "doing the job you are hired for is better for your career than trying for "the next job." Tune in to hear questions marketers should ask in an interview and a great behind the scenes story from SNL Season 18.⸻

What do stand-up comedy and marketing have in common? A lot more than you'd think. Just ask Matthew Bryan, Head of Marketing at Resource Capital Funds, part-time comic and full-time Steve Cody's Nephew™. In this episode of Laughing Matters, Matthew shares how bombing on stage taught him to fail forward, how humor builds creative safety in teams, and the time he accidentally hit Reply All to make a major personal announcement.Tune in for:The surprising connection between punchlines and performance marketingWhy self-deprecating humor = professional superpowerA workplace email snafu that taught him to think carefully before hitting send

Before a buyer or seller ever chooses you, they have to know you exist. In this episode of the Brokers Open Podcast, we break down the first step in the marketing journey: Awareness—and how agents can position themselves as the agent of choice in their market.

People don't buy luxury for utility. In high-end markets, purchase decisions are driven by emotion, identity and status - not features or price points. For marketers in the high-end space, this changes everything.In this episode of Smarter Marketer, Giverny Reid - Director at creative property marketing firm &Only and former Creative and Marketing Director at Crown Group - breaks down what actually drives demand in premium categories. Key Takeaways:What sets luxury marketing apart from traditional marketingWhy legacy and brand credibility matter more than everHow to genuinely harness scarcity and FOMO without any tricksWhy real-world experiences still dominate in luxury and property marketingUsing digital, AI and emerging technologies like AR/VR to spark desireWhere most marketers get high-end marketing wrong Guest:Giverny Reid is the Director of creative property marketing firm &Only, bringing over 15 years of experience in building and positioning premium brands in the luxury space. Previously, she was the Creative and Marketing Director at Crown Group, where she played a key role in shaping one of Australia's most recognised luxury property brands.Giverny's work has earned her recognition across the industry, including being named ‘Marketer of the Year' by realestate.com.au in 2022. She's also been a finalist in the B&T Under 30 Awards for Design and has led major brand and event campaigns across Australia.You can follow Giverny on LinkedIn.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Send us a textIn this eye-opening episode of Security Halt!, host Deny Caballero sits down with Patrick Samuels — veteran entrepreneur, farmer, and advocate for sustainable agriculture — to unpack the hard truths behind the modern food industry.From misleading “pasture-raised” labels to the decentralization of food production, Patrick shares his journey from Special Forces to regenerative farming — and why local food systems may be the key to community health and resilience.This conversation dives deep into:Entrepreneurship in agriculture and lessons learned from failureThe shocking realities behind food labeling and marketingWhy transparency matters in the food industryHow local farming builds stronger communitiesFair wages for farmers and the broken food economyThe healing power of nature and reconnection to our foodThe rise of Honest Booths and new ways to connect consumers directly with farmersIf you care about entrepreneurship, community support, food transparency, or rebuilding sustainable food systems — this episode is for you.

#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong) helped turn Gong into one of B2B's most iconic brands—and now he's sharing how they scaled it to a multi-billion dollar valuation. In this episode, Dave sits down with Udi to unpack lessons from building Gong's category, brand, and marketing engine (and why B2B marketing needs way more courage). You'll learn:Lessons from building Gong from 0 to $100M in revenueHow to make B2B marketing not boringHow to measure and justify brand investments in marketingWhy you need to be more courageous with your marketingUdi also shares stories from his new book Courageous Marketing, featuring specific plays and strategies any B2B marketer can steal.Timestamps(00:00) - – Intro to Udi (07:33) - – Early career lessons and building a marketing role from scratch (10:33) - – How Gong achieved early product-market fit (14:33) - – The importance of picking the right company and founder (16:33) - – Why Gong's focus, clarity, and positioning stood out from day one (18:43) - – Why Udi wrote Courageous Marketing and what it's about (19:33) - – What “courageous marketing” actually means (22:33) - – Defining brand personality before visual identity (26:17) - – Campaign breakdown: Times Square billboards, employee spotlights, and perception hacks (29:37) - – The “punching above your weight” formula for early-stage brands (33:07) - – How to measure soft ROI and prove brand impact (36:37) - – Super Bowl ad, Michael Lewis podcast, and tying brand to pipeline (41:22) - – How to budget for experiments and get CFO/CEO buy-in (42:37) - – Building a courageous team: culture, process, and psychological safety (45:37) - – Gong Labs: Turning product data into content with staying power (48:37) - – Product + marketing alignment: the real unlock (50:07) - – Where AI fits in the future of courageous marketing (52:27) - – Udi's book Courageous Marketing (and why you should go read it) Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You're not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn't actually move the needle.AI-fluent marketing teams are changing that. Grammarly's 2025 Productivity Shift Report shows how they're using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe're marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Marketing today is more than just ads, funnels, and social media posts—it's about connection. Storytelling is the secret weapon that turns passive audiences into engaged communities and customers into lifelong fans. By weaving authentic stories into your marketing, you create a brand that stands out, resonates, and inspires action. But are you truly leveraging storytelling in a way that moves the needle?   In this episode, I challenge you to rethink your content strategy and put storytelling at the forefront of your marketing. I'm introducing a 60-day storytelling challenge—a simple but powerful way to build visibility, attract your ideal audience, and create a lasting impact. Tune in as I break down why storytelling works and how you can implement it consistently to see real results.   I invite you to listen in as I talk about:   ✅ Storytelling vs. Marketing: Why traditional marketing tactics fall flat without human connection. ✅ The 60-Day Storytelling Challenge: A proven way to build momentum, engagement, and visibility. ✅ Stop Overcomplicating Content: How to make content creation effortless with daily storytelling. ✅ The Stacey Ann Effect: A real-life example of what happens when you commit to the process. ✅ Prove Me Wrong! If storytelling doesn't work for you in 60 days, I'll personally help you troubleshoot. ✅ The Future of Marketing: Why AI, algorithms, and automation will never replace the power of real stories.   It's time to stop hiding behind polished marketing and start showing up with real, impactful stories. Are you ready to take the 60-day challenge? Download the Story Formula Bundle, and let's do this together! DM me on Instagram, LinkedIn, or Facebook and tell me, “I'm in!” Let's make your storytelling—and marketing—unforgettable. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sandy Carter, COO of Unstoppable Domains and a leader in AI, blockchain, and next-gen marketing, breaks down how emerging technologies are reshaping the way businesses connect with customers. From the impact of AI on SEO and content marketing to the growing role of blockchain in trust and privacy, Sandy shares insights from the World Economic Forum and beyond.She also dives into AI-powered agents, the evolution of marketing automation, and why marketers need to adapt quickly to stay ahead in a rapidly changing landscape.Conversation points:How AI is changing SEO and search behaviorThe rise of AI-powered agents and their impact on marketingWhy blockchain is the next big thing for trust and privacyThe intersection of AI, marketing, and automationHow brands can adapt to decentralized AI and tokenizationPractical ways marketers can future-proof their careersA. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode of The Simple and Smart SEO Show, I'm sitting down with David Green, founder of Devs Love, to talk about the major shifts happening in digital marketing! Fresh after BrightonSEO, David shared insights from his strategic planning retreat, where AI disruption was front and center. We discuss how AI levels the playing field for small agencies, the shift in Google Search, and why omni-channel marketing is no longer optional. What You'll Learn in This Episode:

In this episode, Omar Alvarez, founder of Kinnect, joins the show to discuss how his platform is redefining relationships by helping people preserve their most meaningful moments. As a first-generation Puerto Rican and Guatemalan entrepreneur, Omar brings a wealth of marketing and growth experience from major brands like Nike, Levi's, and Hims & Hers to the startup world. His journey into relationship-tech is deeply personal, inspired by loss, legacy, and the need for more authentic, private ways to capture family memories.Key Topics Discussed:1. The Inspiration Behind KinnectHow Omar's experience at top companies shaped his entrepreneurial mindsetThe personal losses that sparked his vision for a legacy-preserving platformThe realization that inclusivity in tech goes beyond hiring—it's about serving diverse communities authentically2. The Importance of Preserving Memories in a Digital AgeWhy traditional social media isn't built for personal, long-lasting memory sharingThe emotional and psychological impact of capturing life's moments privatelyHow Kinnect is bridging the gap between technology and human connection3. Navigating the Leap from Corporate to EntrepreneurshipTransitioning from well-funded corporate roles to the uncertainty of startupsThe mental resilience required to leave stability behind and build something newLearning to let go of assumptions about who will support you on the journey4. The Reality of Building a Community-Driven ProductHow to engage Reddit, TikTok, and Instagram communities for organic growthWhy word-of-mouth and authentic engagement matter more than paid adsThe role of partnerships in growing a mission-driven business5. Fundraising as a First-Generation Latino & Queer EntrepreneurThe challenges of accessing venture capital as an underrepresented founderHow to find niche investment communities that align with your valuesA powerful story of overcoming adversity in the investment world and proving resilience6. Key Lessons in Entrepreneurship & MarketingWhy marketers make great founders (and shouldn't be underestimated)The importance of positioning, customer research, and community-buildingHow shifting go-to-market messaging can unlock growth instantlyKey Takeaways for Entrepreneurs & Business Owners:For entrepreneurs: Self-belief is key, but so is surrounding yourself with mentors and supportive communitiesFor marketers: Your ability to understand customers and create effective positioning is a superpower in businessFor everyone: If you don't put yourself out there and ask for help, connections, or funding, no one will know you need itConnect with Omar Alvarez & Learn More About Kinnect:Visit Kinnect's websiteFollow Omar on LinkedInFollow us on Instagram: Uncomplicate it! (@uncomplicate__it) • Instagram photos and videos Follow us on YouTube: UncomplicatedMarketing - YouTube

Send us a textIn this episode, I sit down with Kendra Scurfield, the VP of Brand and Communications at Banff Sunshine Village (@sunshinevillage), a world-renowned ski resort nestled in Banff National Park. Kendra shares her inspiring journey from professional snowboarding to becoming a leader in hospitality and branding. We dive into how she leverages storytelling in marketing, the importance of emotional intelligence in leadership, and how embracing imperfection has helped her grow personally and professionally. Whether you're an entrepreneur, a leader, or just looking for inspiration on building a resilient team, this episode is packed with invaluable insights!In This Episode:⛷️ From Snowboarder to VP – How Kendra transitioned from athlete to brand leader [5:10]

Send us a textIn this episode, I sit down with Kendra Scurfield, the VP of Brand and Communications at Banff Sunshine Village (@sunshinevillage), a world-renowned ski resort nestled in Banff National Park. Kendra shares her inspiring journey from professional snowboarding to becoming a leader in hospitality and branding. We dive into how she leverages storytelling in marketing, the importance of emotional intelligence in leadership, and how embracing imperfection has helped her grow personally and professionally. Whether you're an entrepreneur, a leader, or just looking for inspiration on building a resilient team, this episode is packed with invaluable insights!In This Episode:⛷️ From Snowboarder to VP – How Kendra transitioned from athlete to brand leader [5:10]

This is the final episode of our four-part mini-series on Instagram Marketing Trends for 2025 — and we're ending with a big one: Trust and Transparency. Today, we're talking about why these are essential for growth and how you can use them to build a loyal, engaged audience on Instagram. Plus, I'll walk you through a simple exercise to help you implement these principles in your business. What You'll Learn in This Episode:[00:00] Why Trust & Transparency Matter in 2025 – The shift towards authenticity on Instagram[03:01] The Power of Trust in Marketing – Why customers crave brands they can rely on[05:26] Behind-the-Scenes Content Wins! – How ENDY Mattresses built credibility with transparency[06:48] Social Listening 101 – How responding to your audience boosts engagement[07:18] How to Build a Loyal Instagram Community – The power of showing up as YOU[11:06] Turning Testimonials into Sales Magnets – The power of social proof[12:56] The Consistency Formula – How authenticity + showing up regularly = trust[14:20] My Personal Story on Building Trust – How sharing struggles deepens connections[16:12] Your Homework – Actionable next steps to build trust with your audienceKey Takeaways:Trust is everything—your audience is savvy and can spot inauthenticity from a mile away.Transparency builds credibility—whether it's behind-the-scenes content, real-life struggles, or sharing your process, people connect with what's real.Engagement matters—actively responding to comments, answering questions, and incorporating feedback makes your audience feel valued.Consistency + Authenticity = Trust—showing up regularly and staying true to your voice is the ultimate formula for building loyal followers.EPISODE LINKS:Part 1: Instagram Marketing Trends 2025: How Creative Bravery is Helping Brands Stand Out (Part 1)Part 2: The Instagram Growth Hack No One's Talking About for 2025 (Part 2)Part 3: AI for Instagram: The Future of Content Creation in 2025 (Part 3)Hootsuite Social Trends 2025 ReportFollow Elizabeth Marberry on InstagramApply for a Complimentary Instagram Breakthrough SessionCONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a textThis is episode 2 in a series of discussions with Philippe Assouline, an expert in behavioural marketing and consumer psychology, and the founder of propelloriq, a boutique strategy consultancy firm working with leading companies globally.Philippe's intriguing journey started with a career in computer science, and then law to PhD studies in mass psychology and data to now working with some of the world's leading brands to help them better understand the emotional landscapes of consumer behaviour and develop their emotional and marketing strategies. The discussion includes a fascinating lens on how evolutionary biology and neuroscience can influence consumer buying decisions and help companies thrive in an increasingly complex world.In this episode, Philippe unravels the profound impact of emotional intelligence on marketing strategies and consumer behaviour. Philippe shares insights on how brands can connect with their audiences by focusing on what those audiences need to feel, enabling deeper engagement and fostering loyalty. We talk about the practical ways to improve our deeper emotional connections with our customers, and potential customers in order to develop stronger relationships and more impactful results!The discussion covers the following topics:Importance of emotional connection in marketingWhy starting with the customer & listening to their problems is so vital! And how to do it. The answers are always here according to Philippe!Transitioning from logic to emotion in consumer choices The "Hearts THEN Minds" model explained Role of cognitive biases in shaping buyer behaviour Storytelling as a strategic marketing tool - how you can do itValue of continuous audience feedback and research Practical and accessible techniques for businesses to implement emotional intelligence How social media influences consumer dynamics The necessity for companies to adapt and innovate continuously - and how to do so affordably, todayFinal thoughts on creating authentic connections in marketingContact Philippe Assouline: info@propelloriq.comWebsite: propelloriq.comListen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Leaders Summit 1 April '25, Valencia, Spain FuturePrint TECH: Packaging & Labels 2-3 April '25, Valencia, SpainFuturePrint TECH: Industrial Print: 22-23 October '25, Munich, Germany

In this insightful episode of The Hard Corps Marketing Show, I sat down with Steve Gradman, a seasoned marketing expert and consultant at Crews & Co., with a rich background spanning SMBs, fintech, crypto, web3, edtech, and gaming industries. Together, they explore the dynamic evolution of performance marketing and its shifting landscape.Steve emphasizes the critical importance of building authentic customer relationships and avoiding #DisconnectedMarketing — where brands rely too heavily on automated, AI-driven strategies that can create a gap between them and their audience. He cautions that while AI has its place, it's essential to maintain a human touch and focus on creating genuine connections with customers. Steve also discusses how understanding and leveraging Ideal Customer Profiles (ICPs) can revolutionize marketing efforts, particularly when it comes to expanding into niche markets and refining target audiences.Steve highlights a key turning point in marketing: the diminishing returns of traditional performance marketing tactics and the growing need for more personalized, relationship-driven approaches. He offers valuable insights on how marketers can adapt to these changes and leverage new strategies to stay competitive in an increasingly crowded and digital-first world.Drawing from his own diverse career, from the auto industry to high-impact roles in leading tech and gaming companies, Steve shares practical advice for marketers seeking to future-proof their strategies. Whether you're in B2B, B2C, or emerging sectors like web3 and crypto, Steve's journey and expertise provide actionable takeaways for anyone looking to navigate the ever-evolving marketing landscape.

In this episode of Referrals Done Right, Scott Grates welcomes marketing expert Mary Czarnecki to share her 25 years of insights from working with Fortune 500 brands to small business owners. Mary offers practical strategies for creating authentic connections with your audience, standing out in crowded markets, and building trust through effective storytelling and branding.What You'll Learn in This Episode:Crafting a Unique Value Proposition: How to identify what sets you apart and communicate it effectively to your ideal audience.The Importance of Storytelling in Marketing: Why focusing on your audience's transformation is the key to building trust and connection.Defining Your Ideal Customer Avatar: How to narrow your focus to serve your ideal clients better and maximize your impact.Maximizing the Power of Testimonials: Practical tips for collecting and leveraging customer testimonials to build credibility and attract new clients.Balancing Branding and Marketing: Insights into creating a cohesive brand identity while using marketing tactics to drive measurable results.Join Scott and Mary for an engaging conversation packed with actionable advice to elevate your marketing, connect with your audience, and grow your business with purpose.---Episode Markers:(0:00) - Show Intro(1:00) - Background & 25 Years in Marketing(2:40) - Value Proposition(4:55) - Customer Avatar(5:45) - Audience Contextual Content(7:20) - Saying No(9:10) - Essential Marketing Drivers(10:55) - New Driver Example(13:40) - The Emotional Link(14:15) - Common Mistakes in Marketing(15:20) - Top of Mind Awareness & Creating Characters(18:05) - Customer Testimonials(19:40) - Skipping to the Reviews(20:50) - Branding vs. Marketing(23:50) - Branding Yourself Under Parent Brand(25:25) - Power of Story(30:00) - Quantifying ROI(30:45) - Measure What's Measurable(34:50) - Connecting with Mary(35:20) - Sticky Note Marketing Podcast(35:55) - One Piece of Advice---Scott Grates' Links:Referrals Done Right Book Pre Sales - https://www.referralsdonerightbook.comReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Insurance Agency Optimization - https://www.agencyoptimization.comScott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Instagram - https://www.instagram.com/scottgratesMary's Links:Linkedin - https://www.linkedin.com/in/mczarneckiWebsite - https://www.maryczarneckispeaks.comInstagram - https://www.instagram.com/maryczarnecki_Podcast - https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371YouTube - https://www.youtube.com/channel/UCIeb1rOgVywozl6Xu15aCMA---The Referrals Done Right Podcast is sharing the secrets to creating infinite opportunities to grow your small business. Hosted by Scott Grates.

What if you could do LESS marketing in 2025 and create MORE demand for your work? I know it sounds counterintuitive, but it's possible, and in this episode, I reveal how The Expert Up Club's Marketing Retreat helps established business owners transform their marketing strategy through experimentation and personalized support.Episode Highlights:Why what you do today in your marketing pays off in 3-6 monthsHow the Marketing Retreat helps you identify what's working and what to dropThe power of bringing an experimental mindset to your marketingWhy personal support matters in transforming your marketing strategyResources:Book a private tour of The Expert Up Club: https://expertup.club/

In this week's episode I speak to Allison Canales a conscious marketing mentor and medicine woman. Her work supports leaders in weaving artistry and ethical marketing to come alive online. We discuss many aspects of marketing that we do not often hear about and this episode will help you to grow your business from the heart and to make a powerful impact. Listen in if you're ready to hear:How to bring your multi faceted layers through in your marketingWhy cultivating your personal priorities is so impactful on your businessHow to live an offline life while being present online for your businessHow being less present can reap greater fiscal rewardsWhat specifically about your frequency and energy is important in your marketingHow I get to meet the most interested and interesting people online and have THE BEST most REAL and INTIMATE relationships in real lifePlus, if you are ready to take your next step, I invite you come to a community call, message me on Instagram, share the podcast and tag me, engage! You get to be a part of the community, just by joining in! This is your opportunity to have the heartfull connections that you desire!Meet Allison:Allison Canales is a conscious marketing mentor and medicine woman. Her work supports leaders in weaving artistry and ethical marketing to come alive online. Through a bold edge and fresh perspective, she elevates the voices of feminine visionaries and thought leaders to create unparalleled brands and businesses. Find Allison here:On Instagram: IamallisoncalaesEmail List: https://allisoncanales.myflodesk.com/814189b3-8838-4c53-a2a0-e84ab3f94007Freebie Magnetic Content Generator - https://allisoncanales.myflodesk.com/uyyocfglpn=Next Steps:If you're curious about your Human Design, you can get your free 'Embody your Design' chart and Report worth £49 for free as a gift from Ebonie HERE If you want to get Ebonie's Kismet Codes Oracle Deck, go here: https://www.ebonieallard.com/kismet-codes-deck-oneTo talk to Ebonie about anything in this episode you can whatsapp her or DM her on Instagram. If you have enjoyed the podcast, please rate, subscribe and leave us a review as it really helps more people find us. Thank you. If you leave a review and send me a screenshot I'll send you a £10 credit note to use at https://shop.ebonieallard.com/

“And I do think CFOs have kind of fallen in love with performance marketers because they'll walk in and be able to talk about this dollar drove this conversion, this ROIs. And that's really a CFO's dream. But in my mind, it's one conversation. Because also like you mentioned, Paul, when a consumer sees an ad on Instagram, they don't know if they're receiving an upper funnel brand building ad or a targeted communication to drive conversion. They just know they're seeing a message. And that's why I feel so strongly that we really need to be one team.” Melanie Huet, President of Brand Management and Innovation at Newell BrandsIn this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Melanie Huet, President for Brand Management and Innovation at Newell Brands, a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, and more.Join us as Melanie delves into the dynamic world of marketing within the CPG industry, where she highlights the critical need for a unified brand strategy that seamlessly integrates performance initiatives with top-of-funnel marketing. Additionally, Melanie explores how data and technology are strongly making their way into CPG marketing. Melanie also touches on the attributes of tomorrow's senior marketer and the challenges of staying relevant in the marketing industry.Here are some key talking points from the episode:The importance of strategically aligning brand and performance marketingWhy marketers need to be financial stewards of the businessLeveraging real-time data-driven insightsHow marketers can avoid the data trapHow generative AI can supercharge your insightsFuture-proofing your marketing careerMelanie brings over 25 years of commercial leadership experience from top companies like Unilever, Kimberly-Clark, and Kraft Heinz, where she successfully revitalized several iconic brands. Before joining Newell Brands, she served as the first Chief Marketing Officer at Serta Simmons Bedding, leading a transformation from a sales-driven to a consumer-focused approach. Her success in this role led to her promotion to EVP, Chief Commercial Officer, where she oversaw the enterprise revenue and reshaped the sales organization.Support the show

In this week's episode of The Terrific Teacherpreneur, I share my best advice for thumbnails that drive sales. It's no secret that thumbnails matter, but I have some strong opinions on them. Buckle up for my passionate rant about what goes into a strong visual thumbnail. In this episode, I discuss:Why you must prioritize top of the funnel listing componentsHow to ensure your thumbnail is true visual marketingWhy you shouldn't stray from product photographyHow your preview view number can inform your strategyThis episode may have offered you some tough love, but don't sleep on this advice to improve your thumbnails and increase your TPT sales!Join me on Instagram @TerrificSellingTacticsJoin the waitlist for my newest program for seasoned sellers!- Like what you're hearing? Feel free to leave a review for this podcast!- Don't forget to subscribe to the podcast so that you don't miss an episode!Interested in learning more about TPT, Pinterest, or email marketing? Check out my TPT seller courses here!

In this episode I dive into the transformative power of storytelling in marketing with Kris Jones, a StoryBrand guide and founder of Red Door Designs.Kris Jones brings over 20 years of experience working with major brands like Nike and Adidas. She's passionate about helping coaches and service providers use storytelling to multiply their revenue and focus on what they do best.In this conversation, you'll discover:The concept of a "signature story" and how it can revolutionize your marketingWhy many entrepreneurs struggle to write their own copy (hint: it's not about writing skills)The importance of video on your homepage and tips for creating an effective oneHow to use your story consistently across all marketing channelsPractical tips for overcoming common storytelling challengesWhether you're just starting out or looking to refine your marketing message, this episode offers valuable insights into creating a narrative that truly connects with your ideal clients. Tune in to learn how you can harness the power of storytelling to transform your business.Doors are open for the Blissful Biz Academy! If you want to create your six-figure offer and transform your passion into a thriving online business following a proven step-by-step blueprint, PLUS get access to 1:1 coaching and an unparalleled level of support… now's your chance to join me inside the Blissful Biz Academy.➡️ Apply for the Blissful Biz Academy

Message us, here for you!Welcome to this enlightening episode where we explore the transformative power of email marketing! Our host, initially skeptical about the effectiveness of email marketing, takes the plunge and becomes the guinea pig in this experiment guided by the expertise of Tanya Brody.Tanya Brody is a full-stack direct response copywriter and email marketing specialist. With a wealth of experience in the industry, Tanya shares invaluable insights on why email marketing is a crucial tool for every business, regardless of size. Despite the privacy challenges posed by companies like Apple, Tanya highlights how email marketing still offers the highest return on investment compared to other marketing channels.In this episode, you'll discover:The difference between outbound and inbound email marketingWhy building an organic email list trumps buying oneEffective strategies for writing engaging email contentHow to find the right balance in email frequencyTips for beginners starting their email marketing journeyFollow Tanya Brody and dive deeper into her world of copywriting and email marketing:FacebookWebsiteInstagramLinkedInDon't miss this episode if you're looking to enhance your marketing efforts and boost your business through the power of email. Whether you're a seasoned marketer or a beginner, Tanya's advice will provide you with the knowledge and motivation to get started and succeed in email marketing. Tune in and transform your approach today!Welcome to the No BS Wealth Podcast with Stoy Hall, your candid guide to financial clarity. In our third year, we're spicing things up by enhancing community ties and bringing you straight, no-fluff financial insights. Connect with us on NoBSWealthPodcast.com, and follow Stoy on social media for the latest episodes and expert discussions. Tune in, join the conversation, and transform your financial journey with us—no BS!Follow our Host, Stoy Hall:Twitter, FaceBook, Instagram, TiktokResearch our companies or partners:blackmammoth.com

In today's episode of The Harvest Growth Podcast, we're thrilled to welcome Elina Furman, the founder and CEO of Kahlmi, a brand dedicated to baby massage and wellness. Elina's journey from concept to a thriving business is nothing short of inspiring. With over a million followers on her social media platforms, Elina has mastered the art of building authority and engaging with her audience on a limited budget. She shares invaluable insights on the importance of starting early, creating meaningful content, and leveraging organic growth to catapult her brand. Moreover, she discusses her innovative product, the handheld baby massager, dubbed the "Theragun for babies" by Fast Company, and her forthcoming book that extends her brand's educational reach. Join us as we dive into Elina's story, uncover her secrets to social media success, and learn how to harness the power of authority to safeguard your brand from copycats. Don't miss this episode filled with actionable strategies!In today's episode of the Harvest Growth Podcast, we'll cover:Building a brand through educational content marketingWhy starting early matters in your business growth and product launch successHow to leverage social media to understand your audience betterOvercoming fear through practiceAnd so much more!The Kahlmi baby massager is the world's first baby massager that helps you massage and soothe your baby - a great tool for assisting them to sleep, relax, reduce constipation, relieve gas, bond with you, and other great benefits. Visit www.kahlmi.com now to learn more.  To be a guest on our next podcast, contact us today!Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today! 

Pre-PS, Since recording this episode, I changed the name of the masterclass LOL. It's now called the Build a Visibility Strategy that Fits Your Current Season of Life.Hey, Mama! If you're feeling the pressure to hop on a new marketing trend or struggling to keep up with your marketing as a busy mama, today's episode is for you. In this episode, I share my thoughts on why you need to stop hopping on every marketing trend. I also discuss why you need to simplify your marketing strategy and do it in a way that you enjoy.In this episode, you will learn:Why you don't need to hop on every marketing trendWhat you actually need to focus on in your marketingWhy it's important to enjoy the marketing platforms you are onResources Mentioned in Today's Episode:Register for the FREE Masterclass: Build a Visibility Strategy that Fits Your Current Season of LifeRecommended Podcast + Business Tools:Plug & Play Email Templates: Jenny Roth's Email Insiders MembershipPodcast Hosting: Captivate (7-Day Free Trial) Simplify your marketing through podcasting: Make Money Podcasting Audio CourseCreate podcast content that nurtures and converts your podcast listeners into your paid programs and offers: The Lead Generation Playbook Private PodcastEmail Marketing: Convertkit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products: PodiaSome of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode167/I want to hear from you! Have a question or an episode idea? Leave me a message and have your message played on the podcast! Leave a message here.Connect with Andria:Instagram: @mamaturnedmompreneurEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.comThis podcast uses the following third-party services for analysis: Chartable -...

Today I'm joined by Mandy Gratzer, an acupuncturist and business coach in Australia. Mandy is the host of the Acupuncturists Biz Hub Podcast as well as the host of the Business of Practice conference, a marketing and practice management conference just for acupuncturists being held in person in Melbourne Australia this year. In this episode we discuss:How to think about marketing if you're afraid you'll have to talk too much about yourselfWhat marketing is working for Mandy's marketing students?Where do Mandy's patients primarily come from at her practice?Why Mandy advocates a multi-channel approach to marketingWhy scaring certain people away with your marketing is a good thingWhy you MUST collect data from your marketing effortsAnd much moreHope you enjoy this episode with Mandy!This episode is sponsored by the Business of Practice conference, which, as I just mentioned is a marketing conference for acupuncturists, and is being held on September 7 & 8th in Melbourne, Australia. This conference speakers are all acupuncturists and marketing or business experts, so you'll get to learn from people in our industry. Topics include everything from optimizing your website to social media, to email marketing and more. As you'll hear in the upcoming interview, I'm excited to be one of the speakers at the conference. Super Early bird conference tickets are just $600 Australian, which is a savings of $400, and this price ends on April 30th.  If you love a destination CEU weekend, then I really hope you'll join us for this one of a kind event focused on growing your acupuncture practice!SHOW NOTES:Business of Practice Conference - Super Early Bird Ticket Only $600 (Saturday, Sept. 7 and Sunday, Sept. 8th)Add-On: Acupuncture Marketing School LIVE at the Business of Practice Conference (Monday, Sept. 9th)The Acupuncturists Biz Hub PodcastMandy's online coursesFollow Mandy on Instagram @acupuncturistsbizhubSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Jon and Ryan discuss the challenges and importance of wisely selecting and utilizing marketing experts. They cover the pitfalls of deceptive marketing claims and the importance of carefully selecting and evaluating external experts, agencies, or vendors.They also explore the ongoing debate surrounding hiring internal or external marketing experts and teams, providing examples and practical tips for making informed choices that align with your business's needs and resources.Listen to the full episode if you want to learn:How to meticulously select marketing expertsHow to approach the use of AI and automation in marketingWhy you shouldn't trust marketing collateralHow to find experts that align with your companyHow to make the most of conferences and events If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow. 

Today we delve into ethical considerations around marketing coaching, including MLM-like tactics, pricing, and the pressure to charge high fees to recoup investments in programs teaching coaches how to market.One particular thing I learned recently about this history of the coaching world is changing how I think about my own business. Even if you're not a coach, this will be an interesting episode!Topics include:Following up about last week's conversation with Samantha Pollack about ethics in marketingWhy some of the MLM accusations feel true (marketing coaches teaching coaches how to market to other coaches, etc)Courses focused on marketing and selling over coaching skillsWhy the industry doubled its prices some years ago due to JV/affiliate modelsAccessibility not just in terms of money but also how AuDHD folks consume content and integrateLinks mentioned in episode: Survey about having bought courses/coachingContact form The four video podcasts by Rachael Kay Albers: Thomas Edison to Tony Robbins: The Online Business Family Tree, Six Figure Masterminds, Marie Forleo, and The Syndicate, ClickFunnels, Fake it 'til you make it, & Moneyball, Fix From Within or Burn It All Down? What Next? Resources:Like Your Brain community spaceResources Blog & Contact FormTranscript DocEmail Newsletter Hosted on Acast. See acast.com/privacy for more information.

Inside of this episode I answer this question and do a little mini audit of her page with these goals in mind.“The marketing/messaging roadblock I am having is that, no matter how I present my content, I struggle with having my audience take my quiz or engage with me.  It has led to starting and stopping posting on Instagram.  I recently fine-tuned my messaging and am still trying to figure out how to use Instagram strategically.   I had 2 people last year sign up for my freebie so hoping maybe this year, it might be higher.”We cover:The actual PURPOSE of social media (that people seem to be very confused around)Why we're using the wrong metrics to measure the success of our marketingWhy you're probably NOT growing your email list off of social media, and that doesn't mean it's not working for you.Ideas on how to promote on a platform that wasn't built for promotionIf you're struggling with results on social, this will help.Resources discussed:Join the Go-To Coach Club Waitlist: gotocoach.club/g2ccwaitlist

Episode 152: 2024 Content Trend PredictionsWelcome to episode 152 of the Cocktails & Content Creation Podcast! For this episode, we're going to discuss our predictions for content trends in 2024.In our one hundred and fifty-second episode you'll learn:Our predictions for content trends next yearWhat platforms we feel will be “where it's at” in 2024Why we think video is going to become a bigger part of content creation marketingWhy course creation is going to continue to play a large role in monetizing when it comes to content creationWhat role we feel AI will play in content creationResources@fashionablykateandco on Instagram@fashionablykateandco on TikTok@jessiewymanphotos on Instagram@jessiewymanphotos on TikTok Thanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

Get the power of 10,000 marketing experiments. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).Good marketing isn't just about catchy slogans or flashy ads; it's about understanding the human psyche. The psyche of our customers, yes, but our own as well.So in this episode we'll delve into a psychological concept called ‘action bias' – this is the idea that we, as humans, often lean towards taking action, even when standing still might be the better choice.Or as my latest guest aptly put it in his podcast guest application – Ask yourself, ‘what happens if I do nothing?'To unpack that lesson, and discuss more insights from his career journey, I spoke with Jonathan Kaufman, Senior Vice President and Chief Marketing Officer, Sage Dental (https://mysagedental.com/). Originally founded in 1997, Sage Dental has 100 affiliated practices, and it has a 98% three-year growth rate.Kaufman manages a team of 60, including the new patient management team.Stories (with lessons) about what he made in marketingSome lessons from Kaufman that emerged in our discussion:Everyone is faking it, no matter how smart you are, so it doesn't hurt to ask the questionBigger isn't better. What is important, however, is doing the simple things as best you can.If you don't understand how metrics impact the overall business, you're going to fail as a marketerAsk yourself, ‘what happens if I do nothing?'The relationship part and the art part of marketing and business is as important as the data and the financial metrics themselvesTailor the experience to that audienceRelated content discussed in this episodeThe Prospect's Perception Gap: How to bridge the gap between the results we want and the results we have (https://meclabs.com/education/Flint-prospects-perception-gap)Evidence-based Marketing: Why you need more than just numbers to truly drive ROI (https://marketingexperiments.com/conversion-marketing/evidence-based-marketing)Marketing Webinar Optimization: Five questions to ask yourself about webinars (https://sherpablog.marketingsherpa.com/marketing/b2b-webinars/)Marketing and Brand: Embrace healthy friction (podcast episode #48) (https://www.marketingsherpa.com/article/interview/marketing-and-brand)Subscribe to our podcastThis article is distributed through the MarketingSherpa email newsletter. (https://www.marketingsherpa.com/newsletters) Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Have you ever wondered what needs to change in your mindset when you become a consultant/business owner? It's a subtle shift, and it is something that you actually need to become aware of in order to position yourself in your branding and 'in the room' as the expert.Today Bec Hughes and I are actually breaking down what is the difference between you showing up as the expert vs you showing up and simply being an order taker.Often when we have been in corporate and then leave into a consultant role we don't realise what is required to become the expert or that the power does shift when we're a consult vs an employee.We will chat through:How do you lead the conversations with your clients both face to face also in your marketingWhy speaking up as the consultant will lead to a better outcome for you and your client How to know when you're not in consultant mindsetHow to shift yourself back into it Bec Hughes is a brand strategist and creative business coach. She loves clever creativity, and is driven to improve, challenge, invent and create amazing, and sometimes unexpected outcomes.With over 20 years' experience in the creative industry, Bec's mission is to close the gap between creative and business, so designers and creators thrive, without losing their sanity or their creative mojo. Bec gives brand-led designers and creatives the tools and insight to make confident decisions for their brand and business.  What qualifies Bec to do all this? She spent 15+ years as a strategy, design, and business development leader in agency-land in the UK, Europe, Asia and Australia. She's worked with international agencies to help them extend their global footprint, elevate their creative and strategic offer, build their creative and account service teams, instil consistent client and business development practices and perfect their processes.  For the past 7 years (and counting) Bec has built her own successful brand and design consultancy. In short, she's your business growth consultant, brand strategist, cheerleader, mood-lightener (when it's needed), advocate, design mentor and blue-sky thinker. And she's here to help you raise the bar in your business.Connect with Becky:InstagramFacebookDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Want to work less and live more? Today we're diving into some smart ways that you can start generating passive income, because we could all use a bit of extra cash right now, whether we're working towards a big vacation, a dream home, or financial freedom from that 9-5 that we lowkey can't stand. We're done trading our time for money, so join us on our journey to work smarter, not harder. ICYMI, passive income is the set-it-and-forget-it of money-making. We're not talking about taking on a part-time job or side hustle — this is all about leveraging your existing skills, assets and money to your advantage. Because who doesn't want to make money while we sleep? We're not the experts, so we're throwing it back to some fire investing and passive income strategies we got from finance pros Nicole Victoria and Jessica Moorhouse.Tune in to learn more about: Leveraging your skills/influence to make $$ with digital products and affiliate marketingWhy we love Amazon Associates and LIKEtoKNOW.it Leveraging unused assets like parking spaces, storage lockers, or cars The benefits of being an Airbnb host Investing 101: creating a diverse portfolio and common investments to consider  Why you should invest in high dividend stocks Getting in on the real estate market with Real Estate Investment Trusts (REITs) You work hard for your money, so let's make it work even harder for you. Big thank you to Airbnb for sponsoring this episode. You could be living in the perfect Airbnb and not even know it. To find out how much your home or spare room could be worth, visit Airbnb.ca/host!For show notes and more adulting tips, visit: teachmehowtoadult.caSign up for our monthly adulting newsletter:teachmehowtoadult.ca/newsletter Follow us on the ‘gram:@teachmehowtoadultmedia@yunggillianaire@cailynmichaanFollow us on TikTok: @teachmehowtoadult

Hello there everyone! Welcome back to another episode of The Female Empowered Podcast. What I will be talking about today is tips that you could take with you and implement in your business right after you listen to this podcast. The specific topic for this week will be about seven advertising ideas for your brick and mortar business.If you run any type of healthcare boutique and are looking for ways to advertise, this episode is for you!Why Advertising Is ImportantPromoting your business is a crucial part of growing your business. At some point, even if you have already grown, you still have to maintain to get the word out about your business so that you scale even further.  I understand that advertising is both time-consuming and expensive that's why I will be sharing with you tips on how to get a good return on your investment and how you can start implementing these in your business today!Let's discuss:Introduction to the topicWhy is this podcast for youPromoting your business as a crucial part of growingA truth for business owners in terms of advertising and marketingWhy is it important to advertiseThe three different marketing channels available for youWhy I don't suggest starting with paid mediaAdvertising Tip #1: Story TellingAdvertising Tip #2: Start Providing ValueAdvertising Tip #3: Collect Social ProofAdvertising Tip #4: Have a clear Call-To-ActionAdvertising Tip #5: Use User-Generated ContentSpecific and real-life strategies that you can use in advertising #1: Use Influencer MarketingSpecific and real-life strategies that you can use in advertising #2: ReferralSpecific and real-life strategies that you can use in advertising #3: Sponsoring Local EventsSpecific and real-life strategies that you can use in advertising #4: Collaborative WorkshopsSpecific and real-life strategies that you can use in advertising #5: ChallengesSpecific and real-life strategies that you can use in advertising #6: Launching Limited Time OffersSpecific and real-life strategies that you can use in advertising #7: Offer Discounted Memberships or Free MerchandiseMy own take and experience on paid marketingWhat I want you to do right nowConclusionBy no means do I want you to do everything that I've shared with you regarding advertising. Just try to listen to this podcast again and figure out what you can do consistently over a period of time so you can start to gain visibility and nurture your people to eventually convert them into a sale. Keep trying new things and experiment, you'll figure it out eventually!  If you are interested in learning how these tactics or tips can specifically work for you and your business, I invite you to join our FitBiz Foundations Program or Inner Circle. Head on over to https://www.christagurka.com/workwithme so you can know more about the programs that will suit you.Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

I. LOVE. MARKETING! (It's more powerful if read in your best Oprah voice). But the fact is true! I DO love marketing and sales, but only on my terms. How is that even possible you ask? Well let me tell you. In this episode of The Designer Within, I have whittled down my favorite Marketing & Sales methods and techniques to my top 5 tips.  By using these simple and easy to follow methods, you too can market and sell like second nature. Let's face it, everything we do is sales and marketing in some way or another, so why not embrace it and enjoy it?!In this episode you will learn:How to believe in yourself and what you are marketingWhy and how to separate your ego from sales and marketingThe value in knowing who you are marketing and selling toThe importance of staying up to date on the latest marketing techniquesMy specific favorite marketing methods that always work for meWhat Dolly Parton says about marketing ;)Now get out there and spread the good word about yourself and your company! Check out MY LINK HERE for a free 30 day trial to MyDoma Studio and organize your clients and projects the easy and efficient way!https://www.mydomastudio.com/john/ For all things John: www.johnmcclain.coFor more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZJOIN OUR DESIGNER WITHIN CLUB for all of the latest news, updates, and freebies! https://view.flodesk.com/pages/649dd053cac3e37f36e4a45eCHECK OUT MYDOMA STUDIO WITH A FREE 30 DAY TRIAL USING THIS LINK! https://www.mydomastudio.com/johnConnect With John!InstagramFacebookTik TokLinkedIn...

What worked to sell and market your offers last year and during the pandemic no longer work. The sales landscape has changed. There are really only two choices: First, stick it out and hope it passes. (My two cents: I don't think it will… not for a while. The bubble is popping, friends!)Second, do better.If you want to do better, listen up! Here are three things I'd recommend you stop saying *immediately* when you're selling.Quick overview of what we cover: How my sales have actually gone UP and what I attribute this toWhat I'm seeing behind the scenes from business owners who publicly seem like they're very successfulThe things the online business has become way too reliant on for sales and marketingWhy communication and delivery are the best things you can focus on right now (and always tbh)How the online coaching industry has made lazy marketers out of most of usA WAY better way to use social proof and testimonialsWhy upgrading your messaging is the missing link between you and more salesRESOURCES: Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USDClick here to join Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyClick here for episode on 4 things to make more salesClick here for episode on 6 things to do if sales are decliningLET'S CONNECT: Follow Soulpreneur: @soulpreneur_coFollow Sustainable Scaling: @sustainablescaling Follow Adriane @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @sustainablescalingThis episode was first published at SustainableScaling.co/043

Tom Nolan serves as CEO of Kendra Scott, where he balances day-to-day functions and strategy. He was the first person in his family to graduate high school and attend college on sports scholarships. He worked the summers and never did an internship, so getting a job after graduation was difficult. Despite this, his work ethic landed him a cold-call sales job at a publishing company. His competitive spirit and work ethic caused him to rise quickly through the ranks, which helped him become successful in his career, earn multiple board seats, and achieve his goals. In addition to serving on the Board of Directors, Tom oversees Kendra Scott's substantial omnichannel growth, global expansion, and evolving retail model. He has more than two decades of experience in brand building, management, and results-driven strategic planning from a diverse range of companies and is happy to be able to use his skills at a company that sees value in giving back.In this episode, Alan and Tom discuss how determination led to his success, what he believes is the role of marketing, and the three pillars at Kendra Scott: family, fashion, and philanthropy. Tom tells us philanthropy is the pinnacle, and ESG has been a focus with Kendra Scott since the start. He gives specific examples of how Kendra Scott gives back to its community and employees, as well as a heartwarming event that convinced him he needed to be a part of this organization. Tom talks about the challenges of staying relevant in an attention-hungry marketing environment and warns that people can sniff out brands that are disingenuous. For Tom and Kendra Scott, what they do is not about a transaction; it's about a connection. Ultimately, knowing, respecting, and loving their customers has propelled Kendra Scott to become a billion-dollar jewelry business.In this episode, you'll learn:How he became the first in his family to graduate high school and go to collegeWhat Tom sees as the role of marketingWhy philanthropy is good for your soul and your business Key Highlights [02:00] Being a first-generation high school graduate[03:15] From college ball to Kendra Scott[06:30] "I wasn't going to be the smartest person in most rooms, but I know that I would outwork anybody."[11:20] Board seats and side gigs[13:20] CEO's advice to CMOs[15:40] Eyes on the scoreboard[17:20] The importance of philanthropy: "Giving back is the truest form of success" [23:30] Philanthropy drives loyalty.[25:00] Great marketing and hyperlocal campaigns[27:10] Staying relevant in a noisy marketing environment[28:45] What's next for Kendra Scott?[30:20] The impact of losing his sister and having his children[32:40] Don't waste time on things that aren't important.[33:20] Don't lose your customers in the data.[34:55] Brands to watch[38:00] Knowing your customer isn't enough. You have to love them.Thank you to our sponsor:PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Hosted on Acast. See acast.com/privacy for more information.

Have you paid attention to the backend of your brand?Join Tommie, Tie and Kai for a discussion on the power of using email marketing, gamification and chatbots to build strong, lasting relationships with customers. They explore how brands can properly use these channels to connect with customers, understand their needs, and build trust over time. They also look at how chatbots can provide a customized journey for customers to improve product recommendations. By the end of this episode you'll know how to upgrade your brand's backend, build meaningful relationships with your customers, increase your AOV and positively impact your LTV.Make sure to stick around for the end of the episode to hear actionable steps you can take today towards a stronger back end!In this episode, you'll learn:How to build a strong back end with email marketingWhy creating a world of characters and engagement for deeper connection is a game changerWhy influencer marketing can result in a lack of focus on retention marketing if you're not carefulShort-term wins vs. long-term relationship building How to customize chatbot journeys for customersWhy understanding your brand's archetypes for communication is crucialHow to reduce cost through the generation of revenue via back endAn example of managing sales expectations through email and SMS in instances of fulfillment challengesUse case examples of gamification, chatbots and quizzes for marketing2 tool recommendations for leveling up your marketing gameBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.Resources:Chat EssentialTolstoyWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

The last time Saturn was in Aquarius, we got the internet, which was a huge game changer for the world; I feel like the phenomenal advances in artificial intelligence are the next big thing for this time when Saturn is in Aquarius. You may have heard of ChatGPT, but I guarantee that you'll learn more from my guest today! Join us!I'm joined by Abhinav Chetan, a digital marketing expert with 15 years of experience. He spent 12 years working for Google working with large brands, startups, and agencies in the US, UK, and India. As an entrepreneur, Abhinav is using tools like ChatGPT in the field of “generative AI,” and the possibilities are endless. He was recently recognized as one of the “Top 40 Under 40” marketers in India by Business World, and he runs a personal engagement platform at AbhinavChetan.com. In his free time, Abhinav is a certified yoga teacher and avid reader whom I am privileged to call a personal friend. Show Highlights:A look at Generative AI: what it is and what it can doWhy these new tools cannot be ignored in the world of digital marketingWhy today's AI technology gives more opportunity and power for leverage in marketing than ever beforeExamples, applications, and common fears of generative AIAn overview of Abhinav's career at Google and what he did thereWhy Abhinav became an entrepreneurWhat it means for non-profits and small businesses to “scale” (Abhinav's recipe for growth)Three AI tools that small businesses should start using right nowHow ChatGPT has changed Abhinav's work and impacted his businessHow AI helps entrepreneurs fulfill their purpose and create profit in less time than beforeHow Abhinav helps others learn about ChatGPT by offering workshopsThree pro tips in crafting a prompt for ChatGPT: give the prompt a persona, define a task, and add constraints (Listen to hear Abhinav's example!)Hear Abhinav's answers to rapid-fire questions about helpful advice, morning routine, and what he's reading/recommending.Parting words from Abhinav about the benefits and advantages of AIResources and LinksConnect with Abhinav ChetanPersonal site : https://abhinavchetan.com/Newsletter : https://abhinavchetan.beehiiv.com/Workshop : https://abhinavchetan.com/context-x-chatgpt-powering-content-with-ai/Books mentioned The Secret Life of Plants by Peter Tompkins and Christopher Bird The Hidden Life of Trees by Peter WohllebenI Am That by Sri Nisargadatta MaharajThe Man Who Knew Infinity by Robert KanigelToday is the last opportunity to get $500 off! There are very limited spots available for my eight-week program, the Cosmic Business Incubator. Learn how to go from side hustle to six figures and beyond in your spirit-led business.

Vertically Integrating for Massive Gains with Brian GreenEpisode 99Today's guest craved the freedom and autonomy that's possible as a real estate investor, so he took his business experience and jumped head first into real estate.Brian Green has achieved great success, boasting an impressive portfolio of multi-family properties, short-term rentals, and more. He's a ground-up developer, broker and co-founder of real estate investment and property management company, Green Springs Capital Group.With all of his experience, Brian has great insights to help new real estate investors answer these questions and more: Do you know if you want to build a real estate business, or just be an investor? Are you skeptical of direct mail marketing?To learn how Brian vertically integrated his businesses and became a real estate savant, listen in!Topics discussed in this episode:The businesses that funded Brian's real estate businessBuying his first property and learning real estate rolesThe case for direct marketingWhy major renovations are worth the investmentDetermining ARV and making offersHis construction and property management systems/processesProperty management and the benefits of short-term unitsThe importance of entitlements in ground-up developmentTwo of Brian's craziest real estate storiesHis best advice to succeed in real estateFind more information on Brian's company, Green Springs Capital Group: https://greenspringscapitalgroup.com/Connect with Brian on Instagram: https://www.instagram.com/greenspringscapital/Get in touch with Brian via email at brian@greenspringscapital.comIf you're an established investor with money to invest, but not the time, check out the Instant Investor PRO Program! https://www.collectingkeyspodcast.com/storeDownload the FREE 5-Step Guide To Generating Off Market Leads here: https://www.collectingkeyspodcast.com/freeIf you are interested in learning from Dan and Mike to receive coaching and learn how they built their business, head to https://www.instantinvestorprogram.com and see if you are a good fit for the mastermind group!Collecting Keys Podcast Resources:http://www.collectingkeyspodcast.comhttp://www.instagram.com/collectingkeyspodcasthttp://www.instantinvestorprogram.comhttp://www.instagram.com/mike_investshttp://www.instagram.com/investormandanThis episode was produced by Podcast Boutique http://www.podcastboutique.com

Hey, Mama! Growing and nurturing my email list is one of my 2023 goals. In order to reach any goal, you have to create a strategy to help you. Today I sit down to chat with Christina Vaught about how to create an email marketing strategy as a busy mompreneur. Christina shares some practical tips for creating an easy to implement email marketing strategy, the importance of email marketing for your business, and much more.In this episode, you will learn:What is email marketingWhy email marketing is important for mompreneursHow to get started with email marketingHow to create an email marketing strategy without burnoutConnect with Christina Vaught:WebsiteInstagram: @christinas.copywritingFreebie: Welcome Email TemplateFor show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode43I want to hear from you! Have a question or an episode idea? Leave me a message and have your message played on the podcast! Leave a message here.Ready to launch your traditional or private podcast with strategy? Have a podcast but haven't monetized it? Or is your podcast growth stagnant?Let's Chat to see how I can best support you and to see if we're a good fit to work together:www.mamaturnedmompreneur.com/letschatLooking to connect with like-minded mamas running businesses and raising babies? Join us in the Mama Turned Mompreneur Facebook GroupConnect with Andria:Instagram: @mamaturnedmompreneurEmail: hello@mamaturnedmompreneur.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

As a digital business owner, how do you solve your potential customer's problem?Last week, I revealed that your future clients view everything through the lens of their current problem, and in order to speak to them effectively in your marketing, you HAVE to understand this.Now, I'm taking you a step further and showing you how to put this concept into action to increase sales for your business now.BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER: The difference between what you offer as a digital business owner and what you sell — and why this difference matters!What you have to teach people in your marketingWhy you don't need to fabricate urgency to increase sales in your businessIf this episode inspires you, leave a review and share your biggest takeaway with me. And while you've got your phone out, make sure to follow me on Instagram @thecourtneyelmer for more quick tips on how to streamline your business systems and spend more time in your zone of genius.