Podcasts about marketingwhy

In this episode, I break down the buyer awareness journey, a five-stage framework from Eugene Schwartz's Breakthrough Advertising that maps how someone moves from having no idea they have a problem to being ready to buy.I focus on the very first stage, problem unaware, because it's the biggest, cheapest, and least competitive audience available to you right now (and it's also the one most membership owners have no idea how to market to!).We cover what symptom-first marketing actually sounds like, why diagnostic content and case studies build trust faster than any sales page, and the mistakes that will lose this audience the second you make them.If you're tired of marketing that only seems to work on people who were already going to buy, this episode is for you.In this episode:What the buyer awareness journey is and why every stage needs a different kind of marketingWhy the problem unaware audience is the biggest and least competitive one you're not talking toHow to reframe your messaging from problem aware to symptom aware, in your audience's own wordsWhy diagnostic content, quizzes, and case studies build trust faster than sales copyThe mistakes that make problem unaware people tune you out immediatelyWant the exact questions to help your audience name their own problem? Grab the free Symptom Discovery Question Bank, full of ready-to-use prompts for your email list, quizzes, and social posts.And if you'd like a wider view of where the gaps in your membership business actually are, our free Membership Healthcheck is built for exactly that.Key Quotes & Takeaways:"Your job at this stage isn't to sell the solution, it's to give a name to the problem.""When you accurately diagnose and correctly name a problem that someone didn't even realize they had, you instantly become a trusted authority in their eyes.""This is someone who understands me better than I understand myself.""That market is saturated, it's expensive to acquire from, it's full of price-centered comparison shoppers."You might also find useful:Understanding the Customer Journey with Kenda MacdonaldBusting The Most Common Membership Marketing Myths9 Membership Marketing Tactics That'll Get You More MembersThank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast.We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show.They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

You've got the reels going. The stories every day. The before-and-afters, the trending audios, the whole algorithm checklist. And yet Sunday night rolls around and you still don't know where your next client is coming from.That's not a content problem. That's a visibility problem, and it's the wrong one you've been solving.This is what this episode is about.In this episode:Why August is the linchpin month that determines your entire holiday season and end-of-year numbersWhy posting more isn't the answer when it comes to bringing in new clients, and what to focus on insteadThe real reason Instagram isn't a visibility strategy, even when it's part of your marketingWhy the clients who are ready to book right now are on Google and AI search, not scrolling their feedWhat it actually means to have a "digital footprint" and why an empty one means the search spiders find nothing to indexSalon Visibility: The training that builds your digital footprint so new clients can actually find you, on Google, on AI search, everywhere they're looking. This is the foundation everything else gets built on. Learn more: https://www.salonmindsmastermind.com/salon-visibilityThe Monday Club: Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. Learn more: https://www.lexilomax.com/monday-club

You've got the reels going. The stories every day. The before-and-afters, the trending audios, the whole algorithm checklist. And yet Sunday night rolls around and you still don't know where your next client is coming from.That's not a content problem. That's a visibility problem, and it's the wrong one you've been solving.This is what this episode is about.In this episode:Why posting more isn't the answer when it comes to bringing in new clients, and what to focus on insteadThe real reason Instagram isn't a visibility strategy, even when it's part of your marketingWhy the clients who are ready to book right now are on Google and AI search, not scrolling their feedThe three things that actually build a strong Google presenceWhy Q3 is the moment to prepare for the biggest cash quarter of the year, even if it isn't the biggest revenue quarter itselfSalon Visibility:The training that builds your digital footprint so new clients can actually find you, on Google, on AI search, everywhere they're looking. This is the foundation everything else gets built on. Learn more: https://www.salonmindsmastermind.com/salon-visibilityThe Monday Club:Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. Learn more: https://www.lexilomax.com/monday-club

Send us Fan MailEverybody in the notary world says the same thing: there are too many notaries and not enough work. In this episode, Bill Soroka makes the case that oversaturation isn't the real problem at all, and that the belief itself is keeping you stuck in the wrong waters.Drawing on the landmark business book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, Bill breaks down the difference between the crowded, cutthroat Red Ocean most notaries are fighting in and the uncontested Blue Ocean waiting for the notaries willing to think differently. You'll hear how brands like Cirque du Soleil, Southwest Airlines, and Yellow Tail wine created entirely new markets instead of fighting for scraps in old ones, and exactly how that same thinking applies to your notary business.Then Bill gets specific with two Blue Oceans straight out of our own industry: how he, Laura, and Jen built the very first estate signing training and certification program during the loan signing slowdown, and why mobile fingerprinting is one of the biggest under-the-radar opportunities still wide open today.Inside this episode:Why "oversaturation" is really a differentiation problem in disguiseThe five moves that separate a Blue Ocean notary from everyone elseHow specialization raises your value, narrows your competition, and clears up your marketingWhy authority dissolves price competitionThe mobile fingerprinting opportunity almost nobody is talking about yetIf you're tired of racing to the bottom and being first to click on orders blasted to a thousand other notaries, this is the episode that shows you how to build your own waters.Come join the conversation in Bill's free High Performance Notary community on Skool, where we talk about and implement this stuff every day.Join us on Skool for FREE here

The Missing Piece in Your Business Might Just Be Your Human DesignWhat if your business isn't stuck because you need another marketing strategy…What if you're simply trying to build someone else's business instead of your own?In this special episode of Unjaded, Vickie sits down with retreat client Shannon McLellan to unpack what happened during an intensive three-day Human Design business retreat—and why it completely changed the way Shannon sees her business, her messaging, and herself.Before arriving at the retreat, Shannon had ideas, passion, and expertise—but like so many entrepreneurs, she couldn't seem to connect the dots into a business that felt clear and sustainable.Over 26 hours together, they didn't just create offers, map out a content strategy, and build a marketing ecosystem.They uncovered the missing piece:Building a business that actually fits the person running it.Together they explore how Human Design became the framework for Shannon's business model, why generic business advice often creates more confusion than clarity, and how understanding your own energetic blueprint can completely change the way you market, sell, create content, and make decisions.Whether you're new to Human Design or already know your chart, this episode offers an honest behind-the-scenes look at what happens when business strategy meets deep self-awareness.In This EpisodeWhy so many entrepreneurs feel stuck despite having great ideasHow Human Design creates a personalized business strategyWhy following someone else's blueprint often leads to burnoutWhat actually happens during a Human Design business retreatThe connection between your Human Design profile and your marketingWhy your story is one of your greatest business assetsHow Shannon went from information overload to complete business clarityWhy your offer should come before your lead magnetBuilding a marketing ecosystem instead of random piecesCreating content that sounds like you—not everyone else onlineThe difference between teaching solutions and identifying the real problemHow Human Design helps you create offers that naturally fit your strengthsWhy vulnerability and lived experience are becoming your greatest competitive advantage in the age of AIHow retreat, nature, and uninterrupted thinking can accelerate business growthWhy sustainable businesses are built around who you are—not what everyone else is doingKey TakeawaysOne of the biggest misconceptions in online business is that success comes from finding the perfect strategy.But strategy without self-awareness often creates resistance.This conversation shows how Human Design can become the foundation for your messaging, offers, content, and business model—not by putting you in another box, but by helping you understand how you're naturally designed to work, create, communicate, and lead.You'll also hear why Shannon believes this retreat shortened what could have been years of trial and error into just one transformational weekend.You'll Learn AboutHuman Design for businessHuman Design marketing strategyHuman Design for entrepreneursBuilding an aligned businessContent strategy using Human DesignMessaging that attracts ideal clientsBusiness retreats for entrepreneursHuman Design profiles in businessAuthentic marketingManifestation vs belief workIdentity shifts in entrepreneurshipCreating offers that convertStorytelling for business growthSustainable online business strategyResources MentionedThe Five Levels of Awareness frameworkHuman Design business retreatsConnect with ShannonFollow Shannon's journey as she builds her business using the strategy she created during her retreat.Instagram: @shannonmclellanmanifestsWebsite: www.shannonmclellan.comWork With VickieIf you're ready to stop piecing together disconnected business strategies and instead build a business around who you actually are, Vickie's private Human Design business retreats combine deep Human Design insight with practical business strategy.Over three immersive days, you'll build your offers, messaging, content strategy, marketing ecosystem, and business roadmap—all through the lens of your unique design.Check out the retreats here - https://www.vickiedickson.com/the-voice-visibility-intensive

Daniel Fabricant, Ph.D. | The Truth About Supplements, FDA Regulation & The Future of Preventive HealthEpisode SummaryWhat if everything you've been told about dietary supplements is only part of the story?In this episode of The Healthy CEO, Jason Wright sits down with Daniel Fabricant, Ph.D., President and CEO of the Natural Products Association and former Director of Dietary Supplement Programs at the FDA.Few people understand both the science and the politics of nutrition better than Dr. Fabricant. Having led dietary supplement regulation inside the FDA before becoming the chief advocate for the natural products industry, he offers a rare, balanced perspective on how supplements are regulated, why misinformation persists, and where preventive healthcare is headed.Together, Jason and Daniel discuss why Americans are becoming more proactive about their health, the impact of the MAHA movement, how consumers should evaluate supplement companies, and why physicians and policymakers must begin taking nutrition more seriously.Whether you're new to supplements or a lifelong health enthusiast, this conversation will help you become a smarter, more informed healthcare consumer.In This EpisodeDaniel Fabricant's journey from NCAA athlete to FDA regulator to CEO of the Natural Products AssociationWhat really happens inside the FDA—and what surprised him mostHow politics can influence public health policyLessons learned from COVID-19 and supplement access during the pandemicWhy creatine may be the most misunderstood supplement in AmericaCommon myths about dietary supplementsWhy many physicians receive so little nutrition educationHow to choose supplements backed by science instead of marketingWhy consumers should "get brilliant on the basics"The importance of vitamin D, magnesium, zinc, probiotics and foundational nutritionFunctional medicine vs. traditional sick careThe Make America Healthy Again (MAHA) movement—opportunities and concernsThe future of personalized nutrition powered by AI, wearables and biomarker testingHow policy in Washington shapes what ultimately ends up in your medicine cabinetMemorable Quotes"Get brilliant on the basics.""This isn't a magic bullet industry. It's a lifestyle change industry.""People don't want to surrender their health to the government—they want ownership.""Follow the clinical trials—not the marketing.""Food is finally becoming part of the national healthcare conversation."Daniel shares:Favorite coffee styleMost underrated supplement (his answer may surprise you)Most overrated supplementOne food everyone should eat more oftenWhat Americans should dramatically reduceHis morning performance routineLeadership habits that keep him healthy while leading one of the nation's most influential health organizationsNatural Products AssociationAuthentic Health Foundational StackCreatine researchClinicalTrials.govFunctional medicineFDA Dietary Supplement RegulationsMake America Healthy Again (MAHA)Connect with Jason WrightIf you enjoyed this episode, please subscribe to The Healthy CEO wherever you listen to podcasts.Leave a review, share this episode with someone interested in preventive health, and help us spread evidence-based conversations about living healthier while leading at a higher level.For more episodes, visit:www.TheHealthyCEO.comSponsorThis episode is brought to you by Authentic Health.Close your nutritional gaps with the Authentic Health Foundational Stack, formulated by physicians and designed to support long-term health and performance.Visit ShopAuthenticHealth.comUse code JASON for 10% off your order.

We've been taught that information changes lives.It doesn't.People don't transform because they hear another fact. They transform because they encounter truth wrapped inside a story.Your scars, failures, victories, and transformation aren't random chapters of your past—they're the map someone else is desperately searching for today.Key Takeaways:Why story is humanity's oldest and most powerful forceThe difference between information and meaningWhy stories create transformation while facts only informStory as the foundation of leadership, parenting, influence, and marketingWhy storytelling is not a marketing hackHow cultures, religions, and traditions preserve truth through storiesThe Hero's Journey and why it resonates across generationsThe importance of the "death of the old identity"Returning with the gift after personal transformationWhy fear keeps people from sharing their storyThe universal emotions that connect every human beingWhy your own story is more powerful than telling someone else'sHow your story can become someone else's bridge to possibilityTurning personal transformation into serviceOrganizing your story into books, talks, workshops, and movementsWhy purpose, prosperity, and impact begin with sharing your truth

Build a Brand That Opens Doors Before You Walk Into the RoomWhat makes someone memorable?It's not just a great website.It's not posting every day on social media.And it isn't luck.In this episode of Casa De Confidence, Julie DeLucca-Collins sits down with award-winning public relations strategist and entrepreneur Aquila Mendez-Valdez, founder of Haute in Texas and creator of one of the country's first PR agency franchise models.Together they unpack what it really takes to build authority, become visible, attract ideal clients, and create a business that reflects your values—not someone else's expectations.Whether you're building your first business or growing an established brand, this conversation offers practical advice on personal branding, marketing strategy, confidence, delegation, and creating a business that supports your life instead of consuming it.In This EpisodeThe difference between public relations and marketingWhy every founder needs a personal brandBuilding confidence without comparisonHow to stop chasing external validationCreating a business around your valuesWhy women struggle with visibilityBuilding authority before sellingHow PR creates trust with potential clientsWhy testimonials and case studies matterThe importance of founder visibilityStarting a PR agency while raising young childrenFranchising as a pathway to entrepreneurshipWhy collaboration beats competitionCreating sustainable success without burnout

This week we're visiting Square Pie Guys in San Francisco.We walk through the restaurant, talk about how the business grew from pop-ups to three locations, why consistency matters more than a huge menu, and the systems that make expansion possible.We also get into:Growing from one shop to multiple locationsTraining and delegationBuilding a recognizable brandKitchen layout and workflowMenu strategySocial media and marketingWhy most customers still order pepperoniIf you're thinking about opening a pizza shop or scaling the one you already have, there's a lot to learn from this one.

Luxury travel continues to thrive, even as other travel segments experience shifts in the market. In this episode of the Bliss to Abundance Podcast, Cyndi sits down with Jody Ryland of Cruise & Travel Experts to discuss why luxury travel is booming and how travel advisors can successfully enter and grow in this profitable niche.From world cruises and African safaris to building relationships with high-net-worth clients, they share practical strategies for delivering exceptional service, creating unforgettable client experiences, and marketing luxury travel effectively. They also explore the value of host agencies, consortia partnerships like Signature Travel Network, and why relationship marketing and direct mail continue to outperform many traditional digital strategies.Whether you're new to selling luxury travel or looking to elevate your business, this episode is packed with actionable insights to help you attract premium clients and confidently position yourself as a trusted luxury travel advisor.Resources Mentioned:Wanderlust Campus Cruise and Travel ExpertsKey Topics Covered:Why luxury travel continues to grow despite economic uncertaintyTrending luxury experiences, including world cruises, Africa, and expedition travelHow to serve high-net-worth clients with a concierge mindsetBuilding trust through expertise, relationships, and personalized serviceThe importance of planning luxury travel well in advanceHow Signature Travel Network supports advisors with exclusive amenities, technology, and marketingMarketing strategies for attracting luxury clients, including direct mail and relationship marketingWhy advisors should stop selling from their own budget and start selling from the client's perspectiveCreating memorable client experiences through insider knowledge and attention to detailTips for transitioning into the luxury travel market as a new advisor

What does fitness look like when life gets chaotic?In this conversation on the G-Spodcast, Coach Alex VanHouten joins the host for an honest, practical, and sometimes funny conversation about fatherhood, fitness, chronic pain, nutrition, faith, and what it means to steward the body God has given you.The episode begins with a real question from a brand-new father:How do you train, eat well, and stay grounded when your life is suddenly sleep-deprived, stressful, and disorganized?From there, Alex shares how becoming a dad changed his own fitness rhythms, why even a 12-minute workout can matter, and how exercise becomes part of the identity of a faithful father—not just another task on the to-do list.Together, they discuss:How new dads can train in small windows of timeWhy exercise helps support mental health, anxiety, OCD, and cognitionThe difference between real exercise science and fitness marketingWhy the fitness industry often sells what is profitable instead of what worksThe truth about creatine, fasting products, and supplement hypeWhy calories matter—but nutrients matter tooHow bodybuilding culture shaped modern nutrition confusionWhether having a six-pack is actually healthyWhy bio-individuality matters for training, nutrition, and long-term healthAlex's experience with Ehlers-Danlos SyndromeThe difference between training elite operators and everyday peopleHow motivation changes when fitness becomes part of your identityWhy Christianity does not separate the body from the soulThe difference between vanity and stewardship in fitnessThis episode is for new fathers, busy men, Christians trying to understand the body, and anyone who is tired of fitness advice that sounds good online but does not actually work in real life.Your body is not just a machine.It is not just a shell.It is a gift to steward.And even in the chaos of life, fatherhood, pain, and responsibility, you can take the next faithful step.Timestamps01:12 – Welcome to the G-Spodcast01:26 – The Host Shares About Becoming a New Father02:01 – How Fatherhood Changes Fitness and Routine02:30 – Coach Alex's First Fitness Struggle as a Dad03:00 – Why a 12-Minute Workout Still Matters04:00 – Building an Active Fatherhood Lifestyle05:04 – Training While Sleep-Deprived and Overwhelmed06:13 – Exercise and Mental Health: OCD, ADHD, Anxiety, and More07:01 – Fitness Science vs. Fitness Marketing08:18 – Creatine Monohydrate: What Actually Works09:30 – Why Supplement Companies Add Unnecessary Bells and Whistles10:16 – Fasting, Fasting Shakes, and Fitness Industry Confusion11:24 – The Religious Nature of Nutrition Arguments12:30 – Why Calories Became the Center of Fitness Culture13:47 – Why Your Body Is Not a Car14:30 – Calories, Nutrients, Genetics, and Food Quality15:08 – Bodybuilding, Modern Fitness Ideals, and Changing Body Standards17:11 – Is Having a Six-Pack Healthy?19:43 – What Gladiators Teach Us About Body Composition20:19 – Bio-Individuality Explained21:36 – Fast-Twitch Muscle Fibers and Genetic Differences23:24 – Olympic Lifters, Muscle Fiber Types, and Genetic Potential24:30 – Amylase, Carbohydrates, and Why People Process Food Differently26:05 – Are We All Equal Genetically?26:42 – Alex's Experience With Ehlers-Danlos Syndrome29:44 – Learning to Treat Yourself Like an Outlier30:29 – Training Elite Operators vs. Everyday People31:43 – Mission Mindset vs. General Population Mindset32:31 – Why Motivation Is Hard to Sustain33:43 – Would You Train If Today Were Your Last Day?34:42 – Fitness as Identity, Not Just Motivation35:30 – Fatherhood as a Model for Discipline37:31 – Faith, Fitness, and the Christian Body38:05 – Why Christianity Does Not Separate Body and Soul39:08 – Gnosticism, the Body, and Christian Theology41:43 – The Sins of Fitness: Gluttony, Sloth, Pride, and Envy43:30 – Stewardship as the Narrow Way44:37 – Closing Thoughts and Invitation for Round TwoNew Workout Music By Faithful Fitness

In this episode of the Mountain Collective Podcast, Mourad sits down with Olivia Madarasz, who designs and grows partnership and affiliate ecosystems , and has worked with global brands including Nike, Crocs, New Balance, and Diesel.They explore what really drives brand growth beyond advertising—from building memorable campaigns and writing compelling copy to creating stories that connect with people. Olivia shares practical insights into brand positioning, campaign strategy, performance marketing, and why great storytelling remains one of the most valuable skills in marketing.The conversation also dives into the growing role of AI in creative work. While AI is transforming copywriting and marketing workflows, Olivia explains why human creativity, taste, and critical thinking are still essential for creating campaigns that stand out.In this episode you'll learn:How successful brands approach long-term growthThe difference between performance marketing and brand marketingWhy storytelling is essential for memorable campaignsLessons from working with Nike, Crocs, New Balance, and DieselHow to write marketing copy that captures attentionWhere AI helps—and where it still falls shortWhy human creativity remains a competitive advantageIf you're a creative professional, founder, or entrepreneur looking to build stronger brands in the age of AI, this episode is full of actionable insights._https://www.linkedin.com/feed/update/urn:li:activity:7437045005401272320/

Do you worry that potential clients will forget about you if you stop posting on social media?Summer holidays can often bring an added layer of pressure. Should you schedule posts while you're away? Is it OK to disappear for a couple of weeks? And do therapists really need to post everyday?In this episode, I explore what a healthy relationship with social media could look like, why consistency matters more than frequency, and why taking time to rest may actually be one of the best things you can do for yourself and your private practice.I also share some August awareness days that could inspire your social media content for the month.Takeaways:Why consistency matters more than frequencyWhat to do with your social media while you're on holidayWhether people notice if you stop postingCreating healthier boundaries with social mediaThe importance of authenticity in your marketingWhy rest isn't something you have to earnAugust Content Ideas:8 August – Happiness Happens Day. A chance to encourage clients to notice small moments of joy and connection.15 August – Relaxation Day. An opportunity to discuss rest, burnout and nervous system regulation.16 August – Authenticity Day. Perfect for exploring authenticity, masking, people pleasing and finding your own voice.21 August – Internet Self-Care Day. A useful prompt to discuss comparison, healthy digital boundaries and creating a more positive relationship with social media.Who Do You Want To Help? Exploring Niching is next taking place on Tuesday 14th July at 7.30pm. Other dates will also be available. Check out my website to book: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comFAQsDo therapists need to post on social media every day?No. Consistency is usually more important than frequency. A thoughtful post once a week is often more effective than posting every day without a clear purpose.Should therapists post on social media while they're on holiday?Only if they want to. Some therapists schedule posts in advance, while others prefer to take a complete break. The important thing is choosing an approach that supports your wellbeing.Will people forget about me if I stop posting?Most people are far more focused on their own lives than on whether you've posted this week. A short break from social media is unlikely to have a significant impact on your private practice.Keywords:social media boundaries, managing social media on holiday, social media tips for therapists, out of office notice, social media scheduling, authenticity in social media, Internet Self Care Day, social media comparison, private practice growth, social media for therapists, taking breaks from social media, intentional social media posting, client relationships and social media, social media habits, mental health and social media, social media engagement strategies, planning social media content, self-care for therapistsThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Allie Egan, founder of Veracity, to discuss how she built a science-backed wellness brand by combining product innovation, expert-led marketing, and a deep understanding of the consumer health space.Allie shares how her background in finance, product marketing, eCommerce, and consumer brands helped shape her approach to entrepreneurship. From early experience with companies like Glossier and Estée Lauder to helping scale Cynthia Rowley's direct-to-consumer business, she explains how understanding product, brand, finance, and marketing together can help founders build something that truly stands out.The conversation dives into the decision to raise outside capital, especially when building clinically backed consumer products that require more investment than a simple private-label launch. Allie explains why funding can help founders reduce personal risk, invest in better science, and tap into experienced consumer investors who bring more than just money to the table.Jon and Allie also discuss how Veracity has grown through expert-led content, including physicians and health professionals who genuinely believe in the product and science behind the brand. Rather than relying only on traditional influencers, Veracity has built trust by creating content rooted in education, authenticity, and real expertise.If you're launching a product in a competitive category, trying to build trust with customers, or wondering how to scale a consumer brand without losing focus, this episode offers valuable insight into what it takes to create a brand with long-term potential.In today's episode of the Harvest Growth Podcast, we cover:Why science-backed consumer products often require more capital than simple product launchesHow outside investment can support product development, clinical research, and growthWhy the right investors can bring valuable connections and brand-building experienceHow expert-led content can outperform generic influencer marketingWhy authenticity matters when working with influencers, physicians, and affiliatesHow to personalize marketing content for different customer segmentsWhy innovative products should build on what customers already understandimportance of focusing on one hero product before expanding too quicklyHow sampling and free trials can become powerful marketing enginesAnd so much more!Want to learn more about Veracity?Visit veracityhealth.co to explore their products and research. You can also follow Veracity on Instagram and TikTok at @veracityhealthco.Do you have a brand you'd like to launch or scale?Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

How much should you really spend on marketing?In this episode, I challenge the common belief that you should wait until your business is profitable before investing in marketing. Instead, I explain why marketing is often the tool that creates growth—and how to approach it without taking unnecessary risks.You'll learn:How much established businesses should budget for marketingWhy your first customers rarely come from paid adsThe difference between marketing and salesWhy debt is a dangerous way to fund growthThe simple marketing activities every business owner should be doingHow referrals, reviews, and reputation can outperform expensive advertisingThe biggest mistake business owners make when tracking marketing resultsWhether you're just starting a business or looking to grow an existing one, this episode will help you think differently about marketing and make smarter decisions with your budget.#SmallBusiness #Marketing #Entrepreneurship #BusinessGrowth #MarketingBudget #BusinessAdvice #SmallBusinessOwner #marketingstrategy If you'd like to learn more about Andrea, visit her website: https://www.theandreapearsonshow.com/p/welcome.htmlInterested in receiving Killer Subject Lines: How to Grab Subscribers' Attention and Get Your Emails Opened for free? Join The Andrea Pearson Show newsletter list: https://www.theandreapearsonshow.com/p/killer-subject-lines.html

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Paul O'Brien, co-founder of AirPhysio, to break down how a respiratory health product grew from a competitive medical device category into a global brand sold in 118 countries.Paul shares how AirPhysio approached product development by studying competitors, identifying gaps, working with medical professionals, and prioritizing safety, testing, and education. He explains why cheaper alternatives can create serious trust and safety concerns, especially in the medical device space, and how strong educational marketing helps customers understand why quality matters.The conversation also dives deep into international expansion, distributor relationships, and the realities of selling across cultures, languages, regulatory environments, and sales channels. Paul explains why global growth can reduce risk by preventing dependence on one country, but also creates major challenges around compliance, documentation, local market strategy, and distributor performance.Paul also shares why AirPhysio shifted from the traditional doctor-referral model to a more direct B2C education strategy, helping customers discover the product first and then bring that awareness back to healthcare professionals. From Amazon growth to pharmacy support, localized marketing, social media targeting, and choosing the right distributors, this episode offers a practical look at what it really takes to scale internationally.In today's episode of the Harvest Growth Podcast, we cover:Why product safety and testing matter when competing against cheaper alternativesHow customer education helps build trust in medical device marketingWhy understanding competitors can improve product design and messagingThe benefits and challenges of selling in 118 countriesHow global expansion helps reduce dependence on one marketWhy local distributors are critical for understanding culture, language, and buying behaviorHow to evaluate distributors based on channel strengths and follow-throughWhy B2C marketing can outperform traditional doctor-referral strategiesHow social media can support retail, pharmacy, and distributor growthWhy science, track record, and vision are essential when pitching distributorsIf you're building a product brand, entering a regulated category, or trying to expand internationally, this episode offers valuable lessons on trust, education, distributor strategy, and global growth from a company that has successfully scaled around the world.To learn more about AirPhysio, visit AirPhysio.com or search for AirPhysio on Amazon.Do you have a brand you'd like to launch or scale?Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

QR Codes: The Missing Link Between Your Print Marketing and Your Digital Lead PipelinePhysical mail gets noticed. Digital tools convert. So why are most agents treating them like two separate strategies? In this episode, we break down how QR codes bridge the gap between offline print marketing and online lead generation — turning static postcards, flyers, and door hangers into interactive, trackable, lead-capturing machines.We start with the core shift: print marketing doesn't have to be a dead end. With one well-placed QR code and a clear call to action, every physical piece you send becomes a clickable experience that moves people from their mailbox to your pipeline in a single scan.We walk through the most effective use cases agents are using right now — linking listing mailers to property videos and photo galleries, connecting home value postcards to instant seller lead tools, and using event flyers to collect contact information through RSVP registrations before the event even happens.Then we get into the best practices that separate QR codes that convert from ones that get ignored. Why dynamic codes are non-negotiable so you can update destinations without reprinting. How to write a call to action that actually gets people to scan. Where to place codes so they're seen by people who have time to use them. And why using unique codes across different campaigns is the only way to know what's actually driving results.If you're already investing in print marketing, this episode will show you how to make every piece work twice as hard — with data to prove it.

Meghan Gerrity, Brand Leader for Neutrogena Sun at Kenvue, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, for a conversation on how creators, consumers, and communities are reshaping modern brand marketing.Drawing from her experience across iconic brands including Neutrogena, Gerber, Tic Tac, Domino Sugar, and Dr. Praeger's, Meghan shares why authentic creator content is outperforming traditional advertising, how consumer-led innovation is changing brand strategy, and why community building has become a competitive advantage.In this episode:The rise of creator-led marketingWhy consumer co-creation drives brand growthThe power of micro and nano creatorsBuilding communities that fuel loyaltyWhat brands can learn from LoveShackFancy, Dunkin', EOS, Yeti, and moreA must-listen for marketers, brand leaders, and anyone looking to build stronger consumer connections.About the guest:Meghan's drive for brand excellence has shaped her career across some of the most recognizable CPG brands, contributing to the category dominance of icons such as Domino/C&H Sugar, Gerber, Neutrogena, Tic Tac, and Sabra Hummus. She has led high‑impact go-to-market as well as digital and social strategies that elevate brands to best‑in‑class status, building programs that span always‑on content, influencer marketing, paid media and consumer activations.  Her work ranges from crafting organic social ecosystems to developing full‑funnel digital campaigns for new product innovations to nationally televised events. Meghan has collaborated with partners across the spectrum—from niche micro‑influencers to household names like Martha Stewart—bringing brand stories to life with creativity, precision, and cultural relevance.  Passionate about the rapidly evolving digital landscape, Meghan stays at the forefront of emerging trends, platform innovations, and consumer behavior shifts. She thrives on testing new omnichannel tactics to deliver audience‑first experiences that strengthen brand affinity and drive measurable growth.  When she's not immersed in brand strategy or tuning into the latest marketing podcast, you'll likely find her thrifting for that elusive 1960s floral shift dress.Follow Meghan on LinkedIn! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

What if your marketing problem has almost nothing to do with algorithms, social media, or even consistency - at all?In this surprisingly deep and insightful conversation, I asked content strategist and Content Queen founder Mariah MacInnes  to unpack why so many practice owners struggle with marketing — especially healing arts professionals who care so much about helping people, but get super squirmy when it comes to being seen themselves!

In this episode, Katie is tackling the myth that marketing ends once a couple books you. The simple answer is that your client journey, communication, reviews, referrals and post booking experience are all part of your marketing, and they could be creating future enquiries long after the contract is signed. Katie shares why booked couples are often one of the most underused sources of trust, reputation and future wedding bookings, and how changing the way you look at client experience can reveal the gaps where money is being left on the table.Katie also introduces the Founding 100 for WedPro Studio, a select group of wedding suppliers who will get early access, hear more before anyone else and help shape the system being built for the wedding industry. Join the list at https://founding100.wedprostudio.com/Episode HighlightsWhy marketing does not stop once a couple signs the contractThe illusion museum moment that sparked this episode's big business lessonWhy booked couples are not just clients, they are part of your future trust and referral storyHow client experience, communication and reassurance become part of your overall wedding business marketingWhy relying on hope is not a referral strategyThe difference between doing good work quietly and building a business that uses that proof strategicallyWhy reviews, referrals and real wedding content need structure, not just good intentionsHow post booking communication can help couples feel proud and confident in choosing youWhy wedding suppliers need systems that turn trust, proof and client experience into future bookingsWhat parts of running a business still feel harder than they should? Let us know at https://founding100.wedprostudio.com/

If you are an accomplished coach with decades of experience, credentials, and a track record that earns you respect in every room, but you cannot seem to land paying clients, this video is going to show you exactly why. The problem is not your niche, your marketing, or your people. The problem is that you are too brilliant for the words you are using.If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.Yesterday I had four consultation calls with four different brilliant women. Two were global leaders. All four had the credentials, the methodology, and the published work to back them up. And all four came to me saying the same thing: I cannot sell my coaching. Every one of them was missing the same small but critical thing, and once they saw it, the gap between their work and the world finally made sense.In this video, we'll walk through:Why being the smartest person in your niche can quietly cost you clientsThe exact moment your ideal client clicks away from your website and what you need to fix before they doWhy your peers and your boardroom can understand you perfectly while your ideal client cannotThe difference between speaking your language and speaking your client's language (and why expertise lives in both)How Donald Miller's caveman language principle from StoryBrand applies to your coaching marketingWhy hiring a professional copywriter or website designer might not be saving you (it didn't save my four callers either)The simple translation exercise that could be the difference between invisibility and your first clientThis is not about downplaying your expertise. It is about making your brilliance accessible to the very person you are meant to help. When you translate your work into language they understand, you become more of an expert in their eyes, not less.Want me to help you simplify your message and finally get clients? Join my free workshop here: https://debbieshadid.com/workshopConnect with me, Debbie Shadid:Website: https://www.debbieshadid.comInstagram: https://www.instagram.com/debbieshadid/Listen to the Podcast:Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtgIf this video was helpful, share it with a coach who has the credentials but can't seem to get the clients. Subscribe and hit the bell so you don't miss next week's episode on building a coaching business that actually pays.Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.Let's connect!Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool 

Tourism marketing often gets reduced to beautiful beaches, drone shots and generic aspiration. Susan Coghill has spent years proving that isn't enough.In this episode of That's What I Call Marketing, Conor sits down with the CMO of Tourism Australia to explore how one of the world's most recognisable destination brands thinks about salience, creativity, distinctive assets and long-term brand building in an increasingly competitive global market.Susan shares the story behind Tourism Australia's hugely successful “Come and Say G'Day” platform, why Ruby the Kangaroo became such a powerful brand asset, and how the organisation balances consistency with freshness across markets including the US, UK and China.The conversation also explores Susan's fascinating career journey from working at Apple during the “Think Different” era, including delivering creative work directly to Steve Jobs in Hawaii, through to leading one of the most admired tourism brands in the world.Along the way, they discuss:Why Australian marketers consistently punch above their weight globallyThe role of salience and mental availability in destination marketingWhy tourism brands often fall into category samenessThe importance of distinctive assets like Ruby the KangarooHow Tourism Australia approaches talent partnerships with figures like Nigella Lawson and Robert IrwinWhat modern tourism marketing can learn from entertainment and social mediaHow AI discoverability is changing brand strategy and search behaviourWhy consistency compounds in marketingThis is a conversation about much more than tourism. It is really about how brands stay memorable in a crowded world.07:40 – Working during Apple's “Think Different” era & meeting Steve Jobs14:05 – Moving from agency life to brand side16:20 – Why Tourism Australia is “the best job in the world”18:00 – Why Australian marketers punch above their weight20:15 – Escaping tourism marketing clichés22:10 – Building the “Come and Say G'Day” platform24:45 – Talent strategy, Robert Irwin and Nigella Lawson29:30 – How Tourism Australia thinks about salience and consideration32:10 – Competing without the biggest budget35:00 – Social media, TikTok and destination storytelling38:20 – The creation of Ruby the Kangaroo42:40 – AI discoverability and the future of search45:20 – Why tourism marketing matters economically and culturallyA huge thank you to our partners at Tracksuit for supporting the podcast.You can listen to more episodes of That's What I Call Marketing here:That's What I Call Marketing Hosted on Acast. See acast.com/privacy for more information.

In this Sacred Business Calibration, Kelle Sparta sits down with acupuncturist and flower essence practitioner Bridget Lanza for a deep conversation about spiritual business growth, niching, visibility fears, and building a healing practice with focus.Bridget shares her passion for acupuncture, flower essences, human design, and helping empathic children and their families. But like many spiritual practitioners, she struggles with trying to serve too many audiences at once.Kelle breaks down why trying to help everyone weakens your marketing, how niching actually creates more opportunity, and why healers need to sell outcomes instead of sessions.The conversation also explores:The psychology of spiritual business marketingWhy focused messaging creates client trustHow to create outcome-based healing packagesMarketing to skeptical beginners in spiritualitySupporting empathic and independent childrenEnergetic boundaries for healersVisibility wounds and fear of being seenCreating consistency with content marketingWhy spiritual practitioners need structure to scaleThis episode is packed with practical business strategy, energetic insight, and grounded advice for spiritual entrepreneurs ready to grow.To learn more about Sacred Profits, Join Here: https://learn.kellesparta.com/sacredprofitsYou can find Bridget Lanza at: https://www.abundantwellnessacupuncture.com/Join the community on YouTube: https://www.youtube.com/@KelleSpartaIf you would like to learn more please book a Discovery Call here: https://kellesparta.com/discovery-call/

Marketing agencies are one of those things founders know they need, but often end up navigating with little visibility into what's actually working, where money is leaking, or who's truly accountable for growth.In this episode of Uncomplicate It, I sit down with Ivan Janku, CEO of Digital Rocket, to talk about what really happens behind high-performing marketing systems and why so many businesses still struggle with wasted ad spend, weak funnels, poor attribution, and disconnected customer journeys.Ivan shares how he built Digital Rocket after seeing agencies avoid accountability, hide behind vanity metrics, and prioritize retainers over real business outcomes. His philosophy is refreshingly direct: cut the BS, show the math, and focus on what actually drives profitable growth.From Meta ads and email marketing to mobile-first websites, conversion strategy, and AI, this conversation breaks down what modern marketing really requires in 2026 and why most businesses are still skipping the fundamentals.His perspective is clear: scaling isn't about spending more money, it's about fixing the leaks before you pour more traffic into the system.We talk about why most founders misunderstand ROAS, how attribution has become one of the biggest blind spots in marketing, and why agencies that only focus on one channel are often missing the bigger picture entirely.We also get into:Why most businesses scale ads before fixing their foundationsThe biggest mistakes founders make when hiring agenciesWhy transparency and accountability matter more than flashy reportingHow poor websites quietly destroy conversionsWhy mobile-first design is now essentialThe truth about attribution, ROAS, and cross-channel marketingWhy email marketing is still massively underratedThe hidden psychology behind trust and buying behaviorHow AI is improving marketing and where it's making things worseWhy “UGC” is quickly losing authenticityThe importance of customer journey thinking instead of channel obsessionHow businesses can increase profitability without increasing ad spendWhy data matters, but strategy still matters moreTakeaways:Great marketing starts with trust and clarityMost businesses have profit leaks they don't seeScaling traffic into broken systems wastes moneyData is only valuable if you know how to interpret itAI can improve execution, but not replace human strategyThe best agencies act like partners, not vendorsMulti-channel marketing matters more than everCustomer experience drives long-term growthIf you've ever questioned whether your marketing is actually working, felt burned by agencies, or struggled to understand where your growth is breaking down, this conversation will completely change how you think about scaling a business.Connect with Ivan;Linkedin: https:www.linkedin.com/in/ivanjankuWebsite: https://digitalrocketads.com/Follow Us:

Colleen Babcock is Head of Partner Marketing at Rightmove, one of the UK's most trusted and best‑loved brands.In this episode we discuss:Learning that personal development isn't selfishRe-branding and differentiation as the market leaderEvolving Rightmove's income streamsEnsuring people remain central to the brandWhy emotion matters in b2b marketingWhy customer complaints are like a big dogMarketing Lessons from theatreThe importance of ‘Interactive WTFs'Colleen BabcockColleen Babcock leads the B2B marketing teams helping agents and developers grow through smarter, more effective marketing. With over 20 years in the property industry and more than a decade at a FTSE 100 brand, she combines a love of storytelling with a sharp strategic lens and a strong belief that even B2B marketing is always personal.She's known for building high‑performing teams, using data to guide decisions and turning brand strategy into commercial action - without losing the human touch (or her trademark energy). Alongside her leadership role, Colleen is a national media spokesperson on the housing and rental market, regularly appearing on Sky News, LBC and the BBC to make Rightmove's insights clear, useful and never boring..Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/interactive-wtf-with-colleen-babcock-strategy-sessions-podcast/ 

Why Some Travel Advisors Will Have Their Biggest Summer Ever… and Others Will Stay Invisible Summer booking season is here — and while some travel advisors are about to create massive momentum in their business, others are accidentally disappearing from their audience completely. In this episode of Passports, Profits & Pixie Dust, Lindsay is breaking down the REAL difference between the advisors who are growing right now and the ones struggling to get inquiries. Spoiler alert: it's not about having the fanciest branding, the biggest audience, or posting perfectly curated content every day. It's about visibility, consistency, relationship marketing, and becoming the advisor people actually REMEMBER when they're ready to book. In this episode, Lindsay shares: Why summer is one of the BEST times to stay visible onlineThe biggest mistake travel advisors make this time of yearWhat's no longer working in travel marketingWhy generic content is hurting your businessThe power of storytelling and expert positioningHow to become the advisor clients trust and referEncouragement for advisors feeling discouraged or “behind” If you've been feeling inconsistent, overwhelmed, or wondering why your content isn't converting into bookings, this episode is the reset you need heading into summer. Connect with Lindsay: Instagram: @LindsayDollingerFacebook groupWebsite: Lindsay Dollinger Official Websitehttps://www.atlastiseetheworldtravel.com Interested in Becoming a Travel Advisor? Doors to At Last I See The World Travel are opening soon! If you're looking for mentorship, systems, marketing support, community, and guidance as you build a profitable travel business, connect with Lindsay to learn more. If You Loved This Episode: Please subscribe, leave a review, and share this episode with another travel advisor who needs this encouragement going into summer!

The conversation continues! In the conclusion of our special two-part coverage from eTail Toronto 2026, host Jeremy Goldman sits down with four more industry experts to explore the shifting dynamics of modern retail and what it takes to stay ahead in an increasingly automated landscape. Featured in this episode: - Janet Ihm (Vice President, Channel Strategy & Digital Experience, Ontario Cannabis Store): Using retail data programs to level the playing field for mom and pop shops and the importance of intentional, cautious AI strategy. - Thomas Hamilton (VP of Sales & Marketing): Why he's teaching his team philosophy and critical thinking to act as tastemakers who audit the machine. - Mario Lemieux (Partner, DAC): The collapse of the traditional marketing funnel and the rebirth of the physical store as a billboard for the brand. - Roger Emeka (Director of Customer Experience, Browns Shoes Inc.): Why Customer Experience is a profit center and the immediate fallback rule that keeps humans at the center of the journey. Listen now to hear the full conclusion of our eTail Toronto series!

If you're a woman over 50 building a coaching business and you've been leaning on AI for everything, this episode might be the most important one you watch all year. AI isn't the bad guy, but the way most coaches are using it is quietly destroying their messaging, their confidence, and their ability to actually sell their coaching.If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.This is a real-talk episode about something nobody else is saying out loud. When you outsource your brain to AI, your audience can feel it, your message goes generic, and your ideal client scrolls right past you. The good news is that this is fixable, and your unfair advantage as a woman over 50 is the thing AI can never copy.In this episode, we'll walk through:Why AI is making it harder for women over 50 to talk about their coachingHow to spot the signs that you've handed your business over to AIWhat your unfair advantage is and why it can't be replacedThe three shifts that bring your real voice back to your marketingWhy your lived experience sells coaching better than any polished scriptHow to use AI as a tool instead of letting it run your businessThe first thing to do before you ever open AI againWhen you make these shifts, your message stops sounding like every other coach online. Your ideal client recognizes herself in your words, your confidence comes back, and you start attracting the women who actually want to work with you. Your stories, your scars, your wisdom, that's the gold mine. Let's put it back into your business.Want help getting clear on your niche without asking AI? Use code AI25 for special access.Niche Blueprint Guide and resources: https://debbie-shadid-shop.fourthwall.com/en-cad/products/niche-blueprintReady to talk through your coaching business one-on-one? Book a Free Business Blueprint Call: https://www.debbieshadid.com/scheduleConnect with me, Debbie Shadid:Website: https://www.debbieshadid.comInstagram: https://www.instagram.com/debbieshadid/Listen to the Podcast:Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/@debbieshadid?sub_confirmation=1If this video was helpful, share it with a coach you know who's overusing AI. Subscribe and hit the bell so you don't miss next week's episode on building a coaching business that actually pays you.Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.Let's connect!Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool 

Over the past 20 years, the team at Harvest Growth has helped launch and grow hundreds of consumer products, generating more than $2 billion in revenue. On the Harvest Growth Podcast, we break down what actually works in product marketing—real stories, real strategies, and lessons you can put to work right away.In this episode, Jon LaClare sits down with Alex Penfold, co-founder of Jaxon Lane, to share how he built a leading men's skincare brand by combining Amazon dominance, strategic PR, and a smart omni-channel expansion strategy.Alex explains how starting with a niche focus on long-tail keywords helped Jaxon Lane stand out on Amazon—even as competition and costs increased. From there, he leveraged PR exposure, including major publications and editorial features, to drive awareness, organic growth, and retail demand.The conversation dives deep into how Jaxon Lane expanded beyond Amazon into direct-to-consumer, Meta advertising, TikTok, and major retail partners like Urban Outfitters, Bloomingdale's, and Saks Fifth Avenue—turning each channel into a growth engine that feeds the others.Alex also breaks down what it really takes to win with PR, why having a compelling product story matters more than just launching something new, and how consistent product innovation keeps brands relevant year after year.If you're building a product brand and wondering how to scale beyond a single channel—or how to fund growth without outside investment—this episode offers a practical roadmap from someone who's done it successfully.In today's episode of the Harvest Growth Podcast, we cover:Why niche positioning and long-tail keywords drive early Amazon successHow PR exposure can accelerate brand awareness and organic growthThe role of retail as both a revenue channel and top-of-funnel marketingWhy omni-channel strategies outperform single-channel businessesWhat it takes to succeed on TikTok (and why it's a completely different model)How to approach influencer and UGC strategies more efficientlyWhy product quality and manufacturing decisions directly impact growthThe advantages and challenges of bootstrapping vs. taking outside investmentHow to fund growth by reinvesting profits across channelsAnd so much moreIf you're launching a product, scaling on Amazon, or looking to expand into retail, PR, or TikTok, this episode will help you think more strategically about long-term growth.To learn more about Jaxon Lane, visit jaxonlane.com or search for their products on Amazon.Do you have a brand you'd like to launch or grow?Want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenue?Visit HarvestGrowth.com and set up a free consultation with our team today.

This week, we're joined by Columbia-based photographer and social media freelancer Lynn Luc, who built her business in a way most people don't talk about — through friendships, community and simply showing up for people.From getting paid in bottles of wine to running a thriving creative business, Lynn shares how her network naturally became her biggest source of referrals. We get into what it actually looks like to grow through relationships, how to set boundaries when your clients are also your friends and why not every opportunity is yours to take.We also talk about:Balancing or not balancing multiple creative servicesKnowing your capacity and sticking to itReferrals vs. traditional marketingWhy community matters more than strategyThe reality of wearing every hat as a freelancerIf you've ever felt like you're forcing your marketing or wondering why referrals aren't coming your way, this episode might just change how you think about growing your business.

Have you ever walked into a room and felt an instant pull toward someone you didn't even know? That magnetic energy is something we all have access to, but many don't know how to unlock.In this episode, I'm sharing exactly what magnetism is, how it impacts your relationships, business, and personal growth, and why it's not about being loud or seen as perfect. It's really about being authentic and deeply grounded in your energy.I'll also dive into how your magnetic energy affects your marketing and how you can use it to attract more of what you desire.What you'll take away from this episode:The truth about magnetism and why it's not about being the loudest or the most polished in the roomHow to stop shrinking and unlock your own magnetic energyThe role of energy and authenticity in attracting clients, leads, and opportunitiesSimple, actionable steps to bring your magnetism into your marketingWhy focusing on abundance instead of lack can radically shift your energyHow to stop playing small and start taking up the space you deserveIf you've been feeling stuck or disconnected, this is your invitation to tap into your authentic power. Tune in, because magnetism is a skill you can uncover, and once you do, everything starts to shift.Take our FREE quiz: https://www.myalignedpurpose.com/quiz

Stop Wishing for Deals and Start Winning Them.In today's episode, Scott Carson gets raw and real about the massive marketing failures he's seeing in the real estate industry. We are living in 2026, yet too many realtors and investors are still relying on "Pony Express" tactics in a high-speed digital world. If you are still trying to run a national business out of a personal Gmail account or avoiding email marketing because you "got burned" five years ago, this episode is a wake-up call you cannot afford to miss.Scott breaks down a recent experience where he handed over a thousand high-quality, skip-traced distressed leads, only to watch professional partners fail at the basic "full court press" required to close deals. Whether you're a note investor, a sub-two expert, or a realtor, your success is tied directly to your ability to communicate consistently with your tribe.What we cover in this episode:The 2026 Reality Check: Why "praying for a deal" and posting in Facebook groups isn't a marketing strategy. The Only Two Things You Own: Why your email list and your RSS feed are the only assets that protect you from being "shut down" by social media algorithms. Speed to Lead: Why the "full court press" approach—using email, text, and voice drops—is the only way to get ahead of the upcoming foreclosure wave. Smart Tool Selection: Moving beyond Gmail and the Pony Express to use CRMs that actually track open rates and delivery. The Math of Marketing: Why a $50 investment in text credits or a $100 CRM is infinitely more effective than driving across town to knock on one door. Overcoming the "No": Understanding that "no" often just means "not now," and why 48% of your competition is failing because they never follow up more than once. The Power of Educational Content: How Scott turned a 30-slide presentation into a multi-platform marketing machine that hits distressed sellers where they live . Skip Tracing Secrets: How to find 3 emails and 3 phone numbers for every lead for less than the cost of a cup of coffee. Don't let your business go the way of the smoke signal. The market is shifting, and while others are pulling back, the proactive investors are twisting their marketing to take advantage of the opportunities. It's time to stop being "Betty Blue-Hairs" and start being the expert your network needs.Ready to get your marketing on track or want to learn more about note investing?Email: Scott@WeCloseNotes.com Book a Call: TalkWithScottCarson.com Conclusion: Marketing isn't about one-and-done; it's about the follow-up, the frequency, and the tools you use to scale your voice. Go out, take action, and remember: the more "no's" you get, the closer you are to that "yes." See you at the top! Watch the Original Episode Here!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes PinterestGet Signed Up For the Next Note Buying Workshop HERE!

Scaling Restaurant Brands: The Truth About Hospitality Growth

In this episode of The Real Build, I sit down with Giselle Harthan, our new marketing coordinator at RK Reiman Construction, to introduce her to the team and give a behind-the-scenes look at how we're building our brand.We talk about Giselle's background, what brought her into marketing, and what stood out about RK Reiman when she first connected with our company. We also get into what she's learned so far stepping into the construction world and how she sees marketing playing a bigger role in the future of this industry.We also cover:What builders are getting wrong when it comes to marketingWhy showing behind-the-scenes content matters more than everHow strong branding builds trust with homeownersWhat we're working on to grow RK Reiman moving forwardThis is a real conversation about culture, growth, and what it takes to build a brand that people actually connect with.

Marketing is one of those things companies think they're doing right, but often approach through more tactics, more tools, and more activity instead of alignment, clarity, and systems that actually drive revenue.In this episode of Uncomplicate It, I sit down with Jessica Fewless, ABM pioneer and author, to talk about what it really takes to move from disconnected marketing efforts to a strategy that actually works. Jessica shares how decades in marketing shaped her perspective on what's broken today, from the early days of spreadsheets and lead handoffs to the evolution of account-based marketing. Her experience reframes marketing entirely, not as a series of campaigns, but as a system that must align sales, marketing, and data to perform.Her message is clear: without alignment, even the most sophisticated marketing fails.We talk about why so many organizations generate activity without results, and how the disconnect between teams leads to wasted effort, poor conversion, and constant frustration. Jessica also breaks down why more data isn't the answer, and how most teams misuse it in ways that create more noise instead of better decisions.We also get into the reality behind modern marketing, from the pressure to constantly produce to the overreliance on tools and AI without a solid foundation underneath.We cover:Why marketing often becomes “random acts of activity” without a systemWhat account-based marketing actually solves forThe real reason sales and marketing alignment breaks downWhy targeting everyone leads to weaker resultsHow to define and use an ideal customer profile correctlyWhat it means to treat marketing as a system, not a campaignWhy more data doesn't automatically lead to better outcomesHow teams misuse attribution and metricsThe role of discipline in building effective marketingWhy layering AI on a weak foundation makes things worseTakeaways:Alignment between teams is what drives real resultsMore tactics and tools won't fix a broken foundationClarity on who you're targeting changes everythingData should guide conversations, not just prove valueMarketing works best when it's structured as a systemNot every customer is worth pursuingStrong foundations outperform constant activityAI amplifies whatever system is already in placeIf marketing has ever felt scattered, overcomplicated, or disconnected from actual revenue, this conversation will help you rethink how to approach it with clarity, structure, and intention.Connect with Jessica:LinkedIn — www.linkedin.com/in/jfewless/Follow Us:

Quick SummaryIf marketing feels more confusing than ever, you're not imagining it.In this episode, Kelsey breaks down why so many female entrepreneurs feel overwhelmed by modern marketing, what “scatterbrain marketing” is costing your business, and why community-based strategies are making a major comeback.She also shares how AI search is changing discoverability, why your digital footprint matters, and how to simplify your next growth season.In This EpisodeWhy marketing feels harder in 2026The trap of scatterbrain marketingWhy old-school relationship marketing works againHow to choose the right platform for your businessUsing 90-day marketing experimentsWhy your website + online presence still matterHow ChatGPT is changing business visibilityFinding the right keywords naturallyWhy community builders will win the futureKey TakeawaysMore tactics do not equal more growth.Start with your goal before choosing platforms.Use 90-day tests instead of emotional overcommitment.AI rewards clear positioning and trust signals.Relationships are becoming your greatest marketing asset.Memorable Quotes“The future belongs to community builders.”“You do not need to do everything. You need to do the right things.”“People are tired of the information economy. They want the connection economy.”Resources MentionedKelsey's Instagram: @kelseyreidlKelsey's Website: kelseyreidl.comChatGPTGoogle Search ConsoleGoogle AnalyticsLinkedInInstagramAbout the HostsStacy Millard is a CPA, entrepreneur, and the founder of Thrive Accounting, a firm dedicated to helping entrepreneurs experience more joy and freedom in business through strategic financial guidance. After successfully scaling and selling her first accounting firm for seven figures, Stacy returned to entrepreneurship to build a values-aligned business focused exclusively on serving fellow business owners. She hosts the Small Business School podcast and is passionate about community, financial transparency, and helping entrepreneurs understand the real numbers that drive business success.Kelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

In this insider episode of Quick Book Reviews, Philippa is joined by returning guest Alison Barrow, PR Director at Transworld (Penguin Random House), to answer a brilliant listener question about book marketing, ARCs, and social media influence.If you've ever wondered:Why do some books dominate Instagram and BookTok?How do publishers decide which books get major promotion?Are ARC reviews always honest?Do great books get overlooked?…this episode pulls back the curtain on the real publishing ecosystem.WHAT YOU'LL DISCOVERHow publishers choose their “lead titles”The truth about ARCs (Advance Reader Copies) and influencer marketingWhy you keep seeing the same books on InstagramHow word-of-mouth, bookshops, and libraries still shape successThe balance between authentic reviews and publisher relationshipsWhy some incredible books quietly build audiences over timeBOOKS MENTIONEDWhatever Happened to Madeline Stone – Louise O'NeillMars One – Charlotte RobinsonThe Ending Writes Itself – Evelyn ClarkeIt's Not What You Think – Claire MackintoshElizabeth & Marilyn – Julie Owen MoylanThe Wreck – Lizzie StewartSlings & Arrows – Nick McLachlanLISTENER QUESTION OF THE WEEKA thoughtful question from Johanne sparks an honest discussion about:Social media book promotionAuthenticity vs visibilityWhether “hyped” books can still be trustedABOUT OUR GUESTAlison Barrow is PR Director at Transworld (part of Penguin Random House UK), working with global bestselling authors and shaping major publishing campaigns.Article mentioned in The Bookseller: https://www.thebookseller.com/comment/events-not-a-campaign-solutionJOIN THE CONVERSATIONGot a question for Alison?Email: quickbookreviews@outlook.comLOVE THE SHOW?If you enjoy Quick Book Reviews, don't forget to:Follow / SubscribeLeave a reviewShare with a fellow book loverCOMING NEXTMore author interviews, book reviews (no spoilers!), and insider publishing chat every week. Hosted on Acast. See acast.com/privacy for more information.

Bestselling author Aaron Ryan has written 41 books and reinvented himself more times than most creatives attempt in a lifetime. In this conversation, we explore how he found his voice, rebuilt after toxic environments, and continues to thrive in a world reshaped by AI. This episode is a powerful look at resilience, storytelling, and the courage to evolve as a creator.Creativity isn't a straight line — it's a lifelong act of reinvention. In this episode, Michael sits down with bestselling and award‑winning author Aaron Ryan, a storyteller whose career embodies resilience, transformation, and the courage to evolve.With 41 published books, multiple screen adaptations, and a creative journey that spans writing, voice acting, music, and more, Aaron brings a rare depth to the conversation. Together, they explore:How to find (and protect) your authentic creative voiceThe intersection of storytelling and lived experienceReinventing yourself after leaving toxic spacesNavigating the shifting landscape of AI and the voiceover industryThe realities of self‑publishing and creative marketingWhy adversity often becomes the fuel for our best workThis is a powerful, honest conversation about what it means to be a creator today — the reinvention, the risk, the resilience, and the unshakable drive to keep telling stories that matter.If you're a writer, artist, or anyone standing at the edge of your next chapter, this episode will meet you right where you are.Find us on Apple, Spotify or your favorite listening platform; visit us on our YouTube channel Find everything "One More Thing" here: https://taplink.cc/beforeyougopodcastWant to be a guest on One More Thing Before You Go? Send Michael Herst a message on PodMatch, here: PODMATCH Proud member of the Podmatch Network of Top Rated- PodcastsThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

This week on the Difference Maker Revolution Podcast:Jonathan, Steve, Ronan, and Jeanine dive into how “perfect practice” is what truly drives success and why doing things the wrong way consistently is what holds most photographers and studio owners back.They also reveal how Casey B. is transforming the way business owners think about marketing, branding, and client understanding, turning decades of coaching experience into a powerful AI-driven system that helps you create consistent, high-quality output in a fraction of the time.Discover why relying on generic AI like ChatGPT isn't enough, how clarity on your client avatar changes everything, and why some photographers are now moving faster than ever while others stay stuck staring at a blank screen.What You'll Learn:Why “perfect practice” matters more than just repetition in business growthHow Casey B. helps you turn your brand foundation into consistent, high-quality marketingWhy understanding your client avatar is the key to unlocking better resultsHow AI is amplifying (not replacing) human coaching and experienceWhy consistency + quality is the real formula for scaling your studioListen now to discover how to simplify your marketing, reconnect with your purpose, and stay ahead in the AI-powered future of photography businesses. Join the Difference Maker Revolution!The Difference Maker Revolution Podcast was created for photographers who want more than a business — they want impact, freedom, and fulfillment.We believe photography has the power to change lives, and that profit and purpose aren't opposites — they're partners. When they align, photographers unlock not just income, but influence and independence.Hosted by Steve Saporito, Ronan Ryle, Jonathan Ryle, and Jeanine McLeod, this show brings together decades of experience helping thousands of studios worldwide transform from surviving to thriving.Each episode dives deep into what really drives growth — not gimmicks or hacks, but the mindset, strategy, and systems that turn creativity into consistency and purpose into profit.You'll hear real conversations with industry leaders, proven frameworks that work in any market, and honest stories from photographers who've built businesses that matter — without losing the heart that started it all.If you're ready to grow, to lead, and to prove that you can build a photography business that's both profitable and purposeful — welcome home.This is The Difference Maker RevolutionIf this conversation resonated with you and you're ready to go deeper, join us inside the Inner Circle. That's where we turn ideas into implementation and where Difference Makers build real momentum in their photography businesses.Apply here

If you've ever felt like your business needs more visibility : more posts, more marketing, more everything, this episode might completely shift how you see growth.Because what if the real problem isn't visibility at all?In this conversation, Melissa sits down with bestselling author and entrepreneur Mike Michalowicz to unpack a truth most business owners don't want to hear: growth doesn't come from doing more… it comes from doing less, better.Drawing from Mike's Pumpkin Plan framework (a core influence behind Melissa's Visibility Blueprint), this episode explores why so many business owners are stuck in overwhelm, and how narrowing your focus can actually make you more visible, more profitable, and more in demand.Together, they dive into the hidden trap of trying to “market your way out” of a focus problem, how identifying your best clients changes everything, and what it really takes to build a business that feels aligned and sustainable.If your business feels scattered, inconsistent, or like it's working harder than it should… this episode is your permission slip to simplify.In This Episode, We Cover:Why most business owners think they have a visibility problem (but actually don't)The difference between a marketing problem and a focus problemHow “too many pumpkins” shows up in your services, clients, and marketingWhy narrowing your focus makes your messaging instantly clearer—and more powerfulThe mental hurdle of letting go of clients (even when you need the revenue)How to identify which “pumpkins” to remove first in your businessWhat happens when you fully commit to your best clients and best workThe real-life transformation business owners experience when they implement The Pumpkin PlanMike Michalowicz (my-CAL-o-wits) is the entrepreneur behind multiple multi-million-dollar companies and the author of bestselling books including Profit First, Clockwork, The Pumpkin Plan, and All In. His newest book, The Money Habit, a fresh and practical approach to personal finance, is set to release in 2026. He is also the host of 4 Minute Money Maker and a former columnist for The Wall Street Journal. Today, Mike travels the world helping entrepreneurs build thriving businesses and live richer lives.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit,The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

AI isn't replacing your team. It's exposing how replaceable your thinking is.Everyone's obsessed with speed—but no one's talking about the real problem: mediocre work at scale. So what's actually happening here… is AI making you better, or just faster at being average?In this episode, Josh sits down with Julien Palliere, Business Development Lead at Column Five to unpack how we cut through the hype and get real about how AI is changing B2B—from strategy and content to client trust and sales. Josh and Julien break down why “what AI says about your brand” is the new SEO, how smart teams are winning before the first call, and where most companies are getting it completely wrong.No fluff. Just what works—and what quietly kills your credibility.We also explore:Why “what AI says about you” is the new SEOThe hidden risk of over-automating your workflowsAI etiquette—and why most teams are getting it wrongHow AI is reshaping trust in B2B sales and marketingWhy small, scrappy teams are about to outcompete everyone

Are you relying on outdated marketing tactics while the new era of chiropractic leaves you behind? In this episode, Dr. Abby Sirovica (Palmer grad, clinic owner, and co-founder of the HBA Mastermind) breaks down exactly what it takes to build a bulletproof personal brand, scale your impact, and create massive wealth outside the clinic. From leveraging AI and long-form content to buying your first cash-flowing real estate property, Dr. Abby shares the exact frameworks she uses to help principled chiropractors build lives of absolute freedom.Key TakeawaysThe Optometry Pivot: Why a vitalistic, holistic approach to health pulled Dr. Abby away from optometry and into the chiropractic profession.The New Era of Marketing: Why the days of the yellow pages are dead, and how owning your audience's attention is the ultimate currency.Success Loves Speed: How to overcome the fear of investing, pay down your "ignorance debt," and why doing nothing is always worse than failing forward.The Student Debt Myth: A massive paradigm shift on how to leverage $250k in student loans and start investing in cash-flowing real estate early in your career.Ignoring the Naysayers: How to push past the small-minded critics when you first pull your tripod out to record content.Buying Back Your Time: Why your highest-leverage move is hiring a virtual assistant and systematizing your business before trying to scale.Resources & LinksFollow Dr. Abby Sirovica on Instagram: @dr.abbysirovicaFollow Dr. Odell Miller on Instagram: @drodelmiller25Learn more about the HBA Mastermind: @hbamastermindFollow me @thecontentoutlaw on instagramWant to work with me? podcastdude.com Skool link

In this powerful episode of the FinTech Hunting Podcast, Michael sits down with Christine Beckwith, Founder and CEO of 2020 Vision for Success, for a heartfelt and honest conversation about what it really takes to lead in a difficult mortgage market. Christine shares what she's hearing from loan officers and production leaders across the country, why so many originators are approaching rate conversations the wrong way, and how mortgage professionals can stop “selling themselves into a corner” by becoming trusted advisors instead of transactional rate watchers. The conversation goes deeper than rates and refinance strategy. Christine opens up about personal hardship, leadership under pressure, the emotional weight many professionals are carrying right now, and why coaching is not a luxury in hard markets, but a lifeline. This episode is a reminder that in financial services, the greatest advantage is not just market knowledge. It is belief, clarity, empathy, and the courage to keep showing up. In this episode, you'll learn:Why loan officers must stop leading with rate aloneHow to build trust by thinking like a true advisorWhat “believability” means in sales and marketingWhy waiting for the perfect refi boom is a losing strategyHow coaching helps professionals survive and grow in tough marketsWhat resilience looks like when business and life both get heavy This is a must-watch for loan officers, mortgage leaders, financial services professionals, and anyone navigating change, uncertainty, and growth.###Michael Hammond, Founder & CEO of NexLevel Advisors, is the leading fractional CMO in mortgage and mortgage technology, specializing in AI-powered growth strategy and audience development.

 If you've been thinking about writing, branding, and marketing as separate parts of the author journey, this episode will help you see how connected they really are.In this episode of Your Path to Book Publishing, Zach reflects on key insights from his recent conversations with Emily Crookston and Denise Thomas to show how book publishing, author branding, and book marketing influence one another. He explores the role of clarity, vulnerability, trust, relationships, and long-term strategy in building a stronger nonfiction book and author platform.In this episode, you'll learn:Why clarity matters early in the author journeyHow collaboration, interviews, and Artificial Intelligence (AI) can help strengthen your bookWhy vulnerability and storytelling make your book more relatableHow your book can strengthen your brand and build trustWhy relationships often matter more than authors expect in book marketingWhy marketing is not just a launch sprint, but a long-term marathonWhy this episode mattersMany nonfiction authors think of publishing, branding, and marketing as separate steps. In reality, each one shapes the others. This episode will help you think more strategically about your author journey so you can build a book that supports your bigger goalsLearn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Have you ever sat in a pointless meeting wondering, "what am I even doing here?'Imagine if meeting up with fellow humans felt less like a slow-motion train wreck… and more like a great jam session—where everyone's locked in, connected, and creating something truly inspirational none of you could have created alone.Some call this concept the mastermind, when your group becomes more than the sum of its parts, creating something altogether much more expansive and, at its best, transcendent. On today's show, we're here with Dr. Colin Fisher, professor, jazz trumpet player, and author of The Collective Edge, talking about the real science of group dynamics, creativity, and leadership. Dr. Fisher has spent his career studying why some teams become far more than the sum of their parts… while others spiral into dysfunction, groupthink, and soul‑sucking meetings that could have easily been an email.If you've ever watched a brilliant team of superstars underperform and fail spectacularly, this conversation will give you a totally new lens on how human dynamics actually work, and how to build teams that launch you into the stratosphere.In this episode, we dig into:How to handle the person who sucks all the air out of the room (without making it personal)Why 60% of a team's performance is decided before the first meeting even happensWhat jazz improvisation can teach us about flow, trust, and spontaneous collaboration at workWhy the “lone genius” is a myth of marketingWhy we desperately need to talk about what AI is already doing to our teamsAnd much more..Find Dr. Colin Fisher and his work at: Website: ColinMFisher.comBook: The Collective Edge: Unlocking the Secret Power of GroupsSubstack: https://colinmfisher.substack.com/ Instagram: @ColinMFisherInstagram: @TrumpetFisherYouTube: @DrColinMFisherLinkedIn: @ColinMFisherPlease take a moment to make sure you're subscribed wherever you listen to podcasts, and to stay up-to-date, sign up for my newsletter at AbelJames.com.You can also join Substack as a free or paid member for ad-free episodes of this show, to comment on each episode, and to hit me up in the DM's. Join at abeljames.substack.com. And if you're feeling generous, write a quick review for the Abel James Show on Apple or Spotify. You rock.This episode is brought to you by:Tonum Health – Go to Tonum.com/WILD and punch in code WILD for 10 % off your first order.

Have you ever sat in a pointless meeting wondering, "what am I even doing here?'Imagine if meeting up with fellow humans felt less like a slow-motion train wreck… and more like a great jam session—where everyone's locked in, connected, and creating something truly inspirational none of you could have created alone.Some call this concept the mastermind, when your group becomes more than the sum of its parts, creating something altogether much more expansive and, at its best, transcendent. On today's show, we're here with Dr. Colin Fisher, professor, jazz trumpet player, and author of The Collective Edge, talking about the real science of group dynamics, creativity, and leadership. Dr. Fisher has spent his career studying why some teams become far more than the sum of their parts… while others spiral into dysfunction, groupthink, and soul‑sucking meetings that could have easily been an email.If you've ever watched a brilliant team of superstars underperform and fail spectacularly, this conversation will give you a totally new lens on how human dynamics actually work, and how to build teams that launch you into the stratosphere.In this episode, we dig into:How to handle the person who sucks all the air out of the room (without making it personal)Why 60% of a team's performance is decided before the first meeting even happensWhat jazz improvisation can teach us about flow, trust, and spontaneous collaboration at workWhy the “lone genius” is a myth of marketingWhy we desperately need to talk about what AI is already doing to our teamsAnd much more..Find Dr. Colin Fisher and his work at: Website: ColinMFisher.comBook: The Collective Edge: Unlocking the Secret Power of GroupsSubstack: https://colinmfisher.substack.com/ Instagram: @ColinMFisherInstagram: @TrumpetFisherYouTube: @DrColinMFisherLinkedIn: @ColinMFisherPlease take a moment to make sure you're subscribed wherever you listen to podcasts, and to stay up-to-date, sign up for my newsletter at AbelJames.com.You can also join Substack as a free or paid member for ad-free episodes of this show, to comment on each episode, and to hit me up in the DM's. Join at abeljames.substack.com. And if you're feeling generous, write a quick review for the Abel James Show on Apple or Spotify. You rock.This episode is brought to you by:Tonum Health – Go to Tonum.com/WILD and punch in code WILD for 10 % off your first order.

Send us Fan MailIn this episode of Imperfect Marketing, Kendra talks about the growing misuse of AI in marketing and why relying on it too heavily can actually damage your credibility and connection with your audience. While AI can be a powerful tool, Kendra explains why it should support your ideas—not replace your thinking, voice, or experiences. Drawing from real examples with clients and her own marketing experiments, Kendra explores the difference between AI-generated content and AI-assisted content—and why that distinction matters more than ever.The Problem with “AI Slop”How businesses are using AI to generate content without reviewing or editing itWhy generic AI-written blogs and posts weaken credibilityWhat happens when marketing strategy is replaced by automationAI as a Tool, Not a ReplacementWhy AI still needs human insight, direction, and editingThe difference between AI-assisted content and AI-generated contentHow AI can save time without sacrificing authenticityThe Power of Human Stories in MarketingWhy personal stories and experiences connect with audiencesHow unique moments—like real-life anecdotes—create authenticityWhy AI can't replicate your quirks, voice, or lived experiencesWhat Happens When You Trust Your VoiceHow Kendra saw stronger engagement after shifting from AI-generated to AI-assisted emailsWhy audiences respond to content that feels human and personalHow authentic marketing leads to better results and new clientsKey Takeaways for MarketersWhy strategy and audience understanding must come from you—not AIThe importance of reviewing and editing every piece of AI-assisted contentHow to audit your recent marketing to make sure your voice is still presentIf you're using AI in your marketing—or wondering if you're relying on it too much—this episode offers a practical reminder that the real value in your content comes from your perspective, stories, and strategic thinking.AI can help you move faster, but your voice is what makes your marketing meaningful. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Most roofing companies try to solve their marketing problems by buying more leads.But what if that's actually the problem?In this episode of The Roofer Show, I talk with Joe Hughes from Contractor Dynamics about why traditional roofing marketing isn't working like it used to — and what contractors should be doing instead.We break down how to build your own in-house marketing machine so you're not dependent on agencies, lead services, or constantly chasing new leads.In this episode, we cover:Why blindly outsourcing marketing doesn't work anymore The idea of becoming the “general contractor” of your marketingWhy homeowners are more skeptical than everThe importance of speed to lead and answering the phoneHow to become “five mile famous” in your marketWhat marketing is actually working right nowIf you want more consistent leads and a more profitable roofing business, this episode will change how you think about marketing.Resources & Links:Contractor Dynamicshttps://contractordynamics.com/Call to Action:Looking for a mentor to help guide you and accountability to building a more profitable roofing business? Let's talk.Schedule Now About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Salon growth doesn't come from posting more.But it does come from understanding the difference between visibility and marketing.In this episode, I'm breaking down one of the most expensive marketing mistakes salon owners are making right now, spending hours on social media without a real system behind it.Because posting consistently doesn't automatically mean clients are finding you.And it definitely doesn't mean they're booking.If you've ever spent your Sunday batching content, filming Reels, writing captions, or stressing about what to post next… this episode is for you.This isn't about abandoning social media.It's about understanding what actually moves the needle in your salon business, and what's just taking your time.Inside this episode, you'll hear:Why social media is the most expensive marketing mistake many salon owners makeThe critical difference between visibility and marketingWhy posting consistently doesn't guarantee new clientsThe hidden cost of doing your salon marketing late at nightWhy most salons can't track where their clients actually come fromWhat systems need to exist so visibility actually turns into booked appointmentsHow to stop chasing the algorithm and start building compounding cashIf you've been wanting more clients, better retention, and a salon that grows without you living on Instagram… this episode will change how you think about marketing.Join The Monday Club:Where leadership, systems, salon visibility, and the compounding cash system come together, without the burnout.⁠⁠https://www.lexilomax.com/monday-club⁠⁠Start with the Salon Visibility MasterclassLearn how to set up your Google strategy, client journey, and visibility systems in 90 minutes.⁠https://www.salonmindsmastermind.com/salon-visibility

Pricing isn't a math problem; it's an offer problem. Expertise has become a commodity, but premium results still require a leadership identity. Stop acting like an assistant and start trading information for influence to own the true value of your work. Lori breaks down why the client problem is never about your posting schedule - it's about who you promise they will become. Highlights: The 4 R's Framework: A roadmap through Reveal, Release, Redefine, and Rise. Imposter Syndrome as a Signal: Why feeling like a fraud is actually evidence that your growth is working. AI vs. Human Value: Why AI can't hold tension or witness the "aha" moments that justify premium fees. Positioning over Marketing: Why the promise of identity shift creates investment while templates create comparison.   Schedule your Profitable Path Blueprint call.  If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.  Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation!  A community to share business growth strategies that work for us! Join now!   Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com