Podcasts about marketingwhy

How much should you really spend on marketing?In this episode, I challenge the common belief that you should wait until your business is profitable before investing in marketing. Instead, I explain why marketing is often the tool that creates growth—and how to approach it without taking unnecessary risks.You'll learn:How much established businesses should budget for marketingWhy your first customers rarely come from paid adsThe difference between marketing and salesWhy debt is a dangerous way to fund growthThe simple marketing activities every business owner should be doingHow referrals, reviews, and reputation can outperform expensive advertisingThe biggest mistake business owners make when tracking marketing resultsWhether you're just starting a business or looking to grow an existing one, this episode will help you think differently about marketing and make smarter decisions with your budget.#SmallBusiness #Marketing #Entrepreneurship #BusinessGrowth #MarketingBudget #BusinessAdvice #SmallBusinessOwner #marketingstrategy If you'd like to learn more about Andrea, visit her website: https://www.theandreapearsonshow.com/p/welcome.htmlInterested in receiving Killer Subject Lines: How to Grab Subscribers' Attention and Get Your Emails Opened for free? Join The Andrea Pearson Show newsletter list: https://www.theandreapearsonshow.com/p/killer-subject-lines.html

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Paul O'Brien, co-founder of AirPhysio, to break down how a respiratory health product grew from a competitive medical device category into a global brand sold in 118 countries.Paul shares how AirPhysio approached product development by studying competitors, identifying gaps, working with medical professionals, and prioritizing safety, testing, and education. He explains why cheaper alternatives can create serious trust and safety concerns, especially in the medical device space, and how strong educational marketing helps customers understand why quality matters.The conversation also dives deep into international expansion, distributor relationships, and the realities of selling across cultures, languages, regulatory environments, and sales channels. Paul explains why global growth can reduce risk by preventing dependence on one country, but also creates major challenges around compliance, documentation, local market strategy, and distributor performance.Paul also shares why AirPhysio shifted from the traditional doctor-referral model to a more direct B2C education strategy, helping customers discover the product first and then bring that awareness back to healthcare professionals. From Amazon growth to pharmacy support, localized marketing, social media targeting, and choosing the right distributors, this episode offers a practical look at what it really takes to scale internationally.In today's episode of the Harvest Growth Podcast, we cover:Why product safety and testing matter when competing against cheaper alternativesHow customer education helps build trust in medical device marketingWhy understanding competitors can improve product design and messagingThe benefits and challenges of selling in 118 countriesHow global expansion helps reduce dependence on one marketWhy local distributors are critical for understanding culture, language, and buying behaviorHow to evaluate distributors based on channel strengths and follow-throughWhy B2C marketing can outperform traditional doctor-referral strategiesHow social media can support retail, pharmacy, and distributor growthWhy science, track record, and vision are essential when pitching distributorsIf you're building a product brand, entering a regulated category, or trying to expand internationally, this episode offers valuable lessons on trust, education, distributor strategy, and global growth from a company that has successfully scaled around the world.To learn more about AirPhysio, visit AirPhysio.com or search for AirPhysio on Amazon.Do you have a brand you'd like to launch or scale?Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

QR Codes: The Missing Link Between Your Print Marketing and Your Digital Lead PipelinePhysical mail gets noticed. Digital tools convert. So why are most agents treating them like two separate strategies? In this episode, we break down how QR codes bridge the gap between offline print marketing and online lead generation — turning static postcards, flyers, and door hangers into interactive, trackable, lead-capturing machines.We start with the core shift: print marketing doesn't have to be a dead end. With one well-placed QR code and a clear call to action, every physical piece you send becomes a clickable experience that moves people from their mailbox to your pipeline in a single scan.We walk through the most effective use cases agents are using right now — linking listing mailers to property videos and photo galleries, connecting home value postcards to instant seller lead tools, and using event flyers to collect contact information through RSVP registrations before the event even happens.Then we get into the best practices that separate QR codes that convert from ones that get ignored. Why dynamic codes are non-negotiable so you can update destinations without reprinting. How to write a call to action that actually gets people to scan. Where to place codes so they're seen by people who have time to use them. And why using unique codes across different campaigns is the only way to know what's actually driving results.If you're already investing in print marketing, this episode will show you how to make every piece work twice as hard — with data to prove it.

Meghan Gerrity, Brand Leader for Neutrogena Sun at Kenvue, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, for a conversation on how creators, consumers, and communities are reshaping modern brand marketing.Drawing from her experience across iconic brands including Neutrogena, Gerber, Tic Tac, Domino Sugar, and Dr. Praeger's, Meghan shares why authentic creator content is outperforming traditional advertising, how consumer-led innovation is changing brand strategy, and why community building has become a competitive advantage.In this episode:The rise of creator-led marketingWhy consumer co-creation drives brand growthThe power of micro and nano creatorsBuilding communities that fuel loyaltyWhat brands can learn from LoveShackFancy, Dunkin', EOS, Yeti, and moreA must-listen for marketers, brand leaders, and anyone looking to build stronger consumer connections.About the guest:Meghan's drive for brand excellence has shaped her career across some of the most recognizable CPG brands, contributing to the category dominance of icons such as Domino/C&H Sugar, Gerber, Neutrogena, Tic Tac, and Sabra Hummus. She has led high‑impact go-to-market as well as digital and social strategies that elevate brands to best‑in‑class status, building programs that span always‑on content, influencer marketing, paid media and consumer activations.  Her work ranges from crafting organic social ecosystems to developing full‑funnel digital campaigns for new product innovations to nationally televised events. Meghan has collaborated with partners across the spectrum—from niche micro‑influencers to household names like Martha Stewart—bringing brand stories to life with creativity, precision, and cultural relevance.  Passionate about the rapidly evolving digital landscape, Meghan stays at the forefront of emerging trends, platform innovations, and consumer behavior shifts. She thrives on testing new omnichannel tactics to deliver audience‑first experiences that strengthen brand affinity and drive measurable growth.  When she's not immersed in brand strategy or tuning into the latest marketing podcast, you'll likely find her thrifting for that elusive 1960s floral shift dress.Follow Meghan on LinkedIn! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

In this episode of Can I Buy You a Coffee?, Ebony sits down with Ashleigh Buchanan, Content Lead at The Breakout Hack and one of the marketing minds behind some of their most viral videos. Ashleigh has spent the last three years helping grow The Breakout Hack and York Street Brands through highly relatable, community-led social media content, building campaigns that consistently rack up millions of views while reshaping what modern beauty marketing looks like online.In this episode, we cover:What uni doesn't teach you about social media marketingWhat actually helps you stand out and get promoted in marketingWhy personal branding and posting on TikTok can help land your dream roleThe future of paid contentThe strategy behind creating viral campaigns The day-to-day reality of working social mediaAshleigh's best advice for aspiring marketers wanting to break into the industryFollow ⁠⁠⁠⁠⁠⁠⁠Ebony⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠⁠⁠⁠⁠on socials!Follow Ashleigh on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Instagram.⁠⁠⁠⁠⁠Check out The Breakout Hack's Viral Nicki Minaj TikTok Challenge here.Join the closed ⁠⁠⁠⁠⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠⁠⁠⁠⁠Join the ⁠⁠⁠⁠Social Co Academy⁠⁠⁠⁠- use code CIBYAC50 for 50%OFF your first three months!

What if your marketing problem has almost nothing to do with algorithms, social media, or even consistency - at all?In this surprisingly deep and insightful conversation, I asked content strategist and Content Queen founder Mariah MacInnes  to unpack why so many practice owners struggle with marketing — especially healing arts professionals who care so much about helping people, but get super squirmy when it comes to being seen themselves!

In this episode, Katie is tackling the myth that marketing ends once a couple books you. The simple answer is that your client journey, communication, reviews, referrals and post booking experience are all part of your marketing, and they could be creating future enquiries long after the contract is signed. Katie shares why booked couples are often one of the most underused sources of trust, reputation and future wedding bookings, and how changing the way you look at client experience can reveal the gaps where money is being left on the table.Katie also introduces the Founding 100 for WedPro Studio, a select group of wedding suppliers who will get early access, hear more before anyone else and help shape the system being built for the wedding industry. Join the list at https://founding100.wedprostudio.com/Episode HighlightsWhy marketing does not stop once a couple signs the contractThe illusion museum moment that sparked this episode's big business lessonWhy booked couples are not just clients, they are part of your future trust and referral storyHow client experience, communication and reassurance become part of your overall wedding business marketingWhy relying on hope is not a referral strategyThe difference between doing good work quietly and building a business that uses that proof strategicallyWhy reviews, referrals and real wedding content need structure, not just good intentionsHow post booking communication can help couples feel proud and confident in choosing youWhy wedding suppliers need systems that turn trust, proof and client experience into future bookingsWhat parts of running a business still feel harder than they should? Let us know at https://founding100.wedprostudio.com/

If you are an accomplished coach with decades of experience, credentials, and a track record that earns you respect in every room, but you cannot seem to land paying clients, this video is going to show you exactly why. The problem is not your niche, your marketing, or your people. The problem is that you are too brilliant for the words you are using.If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.Yesterday I had four consultation calls with four different brilliant women. Two were global leaders. All four had the credentials, the methodology, and the published work to back them up. And all four came to me saying the same thing: I cannot sell my coaching. Every one of them was missing the same small but critical thing, and once they saw it, the gap between their work and the world finally made sense.In this video, we'll walk through:Why being the smartest person in your niche can quietly cost you clientsThe exact moment your ideal client clicks away from your website and what you need to fix before they doWhy your peers and your boardroom can understand you perfectly while your ideal client cannotThe difference between speaking your language and speaking your client's language (and why expertise lives in both)How Donald Miller's caveman language principle from StoryBrand applies to your coaching marketingWhy hiring a professional copywriter or website designer might not be saving you (it didn't save my four callers either)The simple translation exercise that could be the difference between invisibility and your first clientThis is not about downplaying your expertise. It is about making your brilliance accessible to the very person you are meant to help. When you translate your work into language they understand, you become more of an expert in their eyes, not less.Want me to help you simplify your message and finally get clients? Join my free workshop here: https://debbieshadid.com/workshopConnect with me, Debbie Shadid:Website: https://www.debbieshadid.comInstagram: https://www.instagram.com/debbieshadid/Listen to the Podcast:Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtgIf this video was helpful, share it with a coach who has the credentials but can't seem to get the clients. Subscribe and hit the bell so you don't miss next week's episode on building a coaching business that actually pays.Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.Let's connect!Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool 

Tourism marketing often gets reduced to beautiful beaches, drone shots and generic aspiration. Susan Coghill has spent years proving that isn't enough.In this episode of That's What I Call Marketing, Conor sits down with the CMO of Tourism Australia to explore how one of the world's most recognisable destination brands thinks about salience, creativity, distinctive assets and long-term brand building in an increasingly competitive global market.Susan shares the story behind Tourism Australia's hugely successful “Come and Say G'Day” platform, why Ruby the Kangaroo became such a powerful brand asset, and how the organisation balances consistency with freshness across markets including the US, UK and China.The conversation also explores Susan's fascinating career journey from working at Apple during the “Think Different” era, including delivering creative work directly to Steve Jobs in Hawaii, through to leading one of the most admired tourism brands in the world.Along the way, they discuss:Why Australian marketers consistently punch above their weight globallyThe role of salience and mental availability in destination marketingWhy tourism brands often fall into category samenessThe importance of distinctive assets like Ruby the KangarooHow Tourism Australia approaches talent partnerships with figures like Nigella Lawson and Robert IrwinWhat modern tourism marketing can learn from entertainment and social mediaHow AI discoverability is changing brand strategy and search behaviourWhy consistency compounds in marketingThis is a conversation about much more than tourism. It is really about how brands stay memorable in a crowded world.07:40 – Working during Apple's “Think Different” era & meeting Steve Jobs14:05 – Moving from agency life to brand side16:20 – Why Tourism Australia is “the best job in the world”18:00 – Why Australian marketers punch above their weight20:15 – Escaping tourism marketing clichés22:10 – Building the “Come and Say G'Day” platform24:45 – Talent strategy, Robert Irwin and Nigella Lawson29:30 – How Tourism Australia thinks about salience and consideration32:10 – Competing without the biggest budget35:00 – Social media, TikTok and destination storytelling38:20 – The creation of Ruby the Kangaroo42:40 – AI discoverability and the future of search45:20 – Why tourism marketing matters economically and culturallyA huge thank you to our partners at Tracksuit for supporting the podcast.You can listen to more episodes of That's What I Call Marketing here:That's What I Call Marketing Hosted on Acast. See acast.com/privacy for more information.

In this Sacred Business Calibration, Kelle Sparta sits down with acupuncturist and flower essence practitioner Bridget Lanza for a deep conversation about spiritual business growth, niching, visibility fears, and building a healing practice with focus.Bridget shares her passion for acupuncture, flower essences, human design, and helping empathic children and their families. But like many spiritual practitioners, she struggles with trying to serve too many audiences at once.Kelle breaks down why trying to help everyone weakens your marketing, how niching actually creates more opportunity, and why healers need to sell outcomes instead of sessions.The conversation also explores:The psychology of spiritual business marketingWhy focused messaging creates client trustHow to create outcome-based healing packagesMarketing to skeptical beginners in spiritualitySupporting empathic and independent childrenEnergetic boundaries for healersVisibility wounds and fear of being seenCreating consistency with content marketingWhy spiritual practitioners need structure to scaleThis episode is packed with practical business strategy, energetic insight, and grounded advice for spiritual entrepreneurs ready to grow.To learn more about Sacred Profits, Join Here: https://learn.kellesparta.com/sacredprofitsYou can find Bridget Lanza at: https://www.abundantwellnessacupuncture.com/Join the community on YouTube: https://www.youtube.com/@KelleSpartaIf you would like to learn more please book a Discovery Call here: https://kellesparta.com/discovery-call/

Marketing agencies are one of those things founders know they need, but often end up navigating with little visibility into what's actually working, where money is leaking, or who's truly accountable for growth.In this episode of Uncomplicate It, I sit down with Ivan Janku, CEO of Digital Rocket, to talk about what really happens behind high-performing marketing systems and why so many businesses still struggle with wasted ad spend, weak funnels, poor attribution, and disconnected customer journeys.Ivan shares how he built Digital Rocket after seeing agencies avoid accountability, hide behind vanity metrics, and prioritize retainers over real business outcomes. His philosophy is refreshingly direct: cut the BS, show the math, and focus on what actually drives profitable growth.From Meta ads and email marketing to mobile-first websites, conversion strategy, and AI, this conversation breaks down what modern marketing really requires in 2026 and why most businesses are still skipping the fundamentals.His perspective is clear: scaling isn't about spending more money, it's about fixing the leaks before you pour more traffic into the system.We talk about why most founders misunderstand ROAS, how attribution has become one of the biggest blind spots in marketing, and why agencies that only focus on one channel are often missing the bigger picture entirely.We also get into:Why most businesses scale ads before fixing their foundationsThe biggest mistakes founders make when hiring agenciesWhy transparency and accountability matter more than flashy reportingHow poor websites quietly destroy conversionsWhy mobile-first design is now essentialThe truth about attribution, ROAS, and cross-channel marketingWhy email marketing is still massively underratedThe hidden psychology behind trust and buying behaviorHow AI is improving marketing and where it's making things worseWhy “UGC” is quickly losing authenticityThe importance of customer journey thinking instead of channel obsessionHow businesses can increase profitability without increasing ad spendWhy data matters, but strategy still matters moreTakeaways:Great marketing starts with trust and clarityMost businesses have profit leaks they don't seeScaling traffic into broken systems wastes moneyData is only valuable if you know how to interpret itAI can improve execution, but not replace human strategyThe best agencies act like partners, not vendorsMulti-channel marketing matters more than everCustomer experience drives long-term growthIf you've ever questioned whether your marketing is actually working, felt burned by agencies, or struggled to understand where your growth is breaking down, this conversation will completely change how you think about scaling a business.Connect with Ivan;Linkedin: https:www.linkedin.com/in/ivanjankuWebsite: https://digitalrocketads.com/Follow Us:

Colleen Babcock is Head of Partner Marketing at Rightmove, one of the UK's most trusted and best‑loved brands.In this episode we discuss:Learning that personal development isn't selfishRe-branding and differentiation as the market leaderEvolving Rightmove's income streamsEnsuring people remain central to the brandWhy emotion matters in b2b marketingWhy customer complaints are like a big dogMarketing Lessons from theatreThe importance of ‘Interactive WTFs'Colleen BabcockColleen Babcock leads the B2B marketing teams helping agents and developers grow through smarter, more effective marketing. With over 20 years in the property industry and more than a decade at a FTSE 100 brand, she combines a love of storytelling with a sharp strategic lens and a strong belief that even B2B marketing is always personal.She's known for building high‑performing teams, using data to guide decisions and turning brand strategy into commercial action - without losing the human touch (or her trademark energy). Alongside her leadership role, Colleen is a national media spokesperson on the housing and rental market, regularly appearing on Sky News, LBC and the BBC to make Rightmove's insights clear, useful and never boring..Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/interactive-wtf-with-colleen-babcock-strategy-sessions-podcast/ 

Why Some Travel Advisors Will Have Their Biggest Summer Ever… and Others Will Stay Invisible Summer booking season is here — and while some travel advisors are about to create massive momentum in their business, others are accidentally disappearing from their audience completely. In this episode of Passports, Profits & Pixie Dust, Lindsay is breaking down the REAL difference between the advisors who are growing right now and the ones struggling to get inquiries. Spoiler alert: it's not about having the fanciest branding, the biggest audience, or posting perfectly curated content every day. It's about visibility, consistency, relationship marketing, and becoming the advisor people actually REMEMBER when they're ready to book. In this episode, Lindsay shares: Why summer is one of the BEST times to stay visible onlineThe biggest mistake travel advisors make this time of yearWhat's no longer working in travel marketingWhy generic content is hurting your businessThe power of storytelling and expert positioningHow to become the advisor clients trust and referEncouragement for advisors feeling discouraged or “behind” If you've been feeling inconsistent, overwhelmed, or wondering why your content isn't converting into bookings, this episode is the reset you need heading into summer. Connect with Lindsay: Instagram: @LindsayDollingerFacebook groupWebsite: Lindsay Dollinger Official Websitehttps://www.atlastiseetheworldtravel.com Interested in Becoming a Travel Advisor? Doors to At Last I See The World Travel are opening soon! If you're looking for mentorship, systems, marketing support, community, and guidance as you build a profitable travel business, connect with Lindsay to learn more. If You Loved This Episode: Please subscribe, leave a review, and share this episode with another travel advisor who needs this encouragement going into summer!

The conversation continues! In the conclusion of our special two-part coverage from eTail Toronto 2026, host Jeremy Goldman sits down with four more industry experts to explore the shifting dynamics of modern retail and what it takes to stay ahead in an increasingly automated landscape. Featured in this episode: - Janet Ihm (Vice President, Channel Strategy & Digital Experience, Ontario Cannabis Store): Using retail data programs to level the playing field for mom and pop shops and the importance of intentional, cautious AI strategy. - Thomas Hamilton (VP of Sales & Marketing): Why he's teaching his team philosophy and critical thinking to act as tastemakers who audit the machine. - Mario Lemieux (Partner, DAC): The collapse of the traditional marketing funnel and the rebirth of the physical store as a billboard for the brand. - Roger Emeka (Director of Customer Experience, Browns Shoes Inc.): Why Customer Experience is a profit center and the immediate fallback rule that keeps humans at the center of the journey. Listen now to hear the full conclusion of our eTail Toronto series!

If you're a woman over 50 building a coaching business and you've been leaning on AI for everything, this episode might be the most important one you watch all year. AI isn't the bad guy, but the way most coaches are using it is quietly destroying their messaging, their confidence, and their ability to actually sell their coaching.If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.This is a real-talk episode about something nobody else is saying out loud. When you outsource your brain to AI, your audience can feel it, your message goes generic, and your ideal client scrolls right past you. The good news is that this is fixable, and your unfair advantage as a woman over 50 is the thing AI can never copy.In this episode, we'll walk through:Why AI is making it harder for women over 50 to talk about their coachingHow to spot the signs that you've handed your business over to AIWhat your unfair advantage is and why it can't be replacedThe three shifts that bring your real voice back to your marketingWhy your lived experience sells coaching better than any polished scriptHow to use AI as a tool instead of letting it run your businessThe first thing to do before you ever open AI againWhen you make these shifts, your message stops sounding like every other coach online. Your ideal client recognizes herself in your words, your confidence comes back, and you start attracting the women who actually want to work with you. Your stories, your scars, your wisdom, that's the gold mine. Let's put it back into your business.Want help getting clear on your niche without asking AI? Use code AI25 for special access.Niche Blueprint Guide and resources: https://debbie-shadid-shop.fourthwall.com/en-cad/products/niche-blueprintReady to talk through your coaching business one-on-one? Book a Free Business Blueprint Call: https://www.debbieshadid.com/scheduleConnect with me, Debbie Shadid:Website: https://www.debbieshadid.comInstagram: https://www.instagram.com/debbieshadid/Listen to the Podcast:Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/@debbieshadid?sub_confirmation=1If this video was helpful, share it with a coach you know who's overusing AI. Subscribe and hit the bell so you don't miss next week's episode on building a coaching business that actually pays you.Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.Let's connect!Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool 

Over the past 20 years, the team at Harvest Growth has helped launch and grow hundreds of consumer products, generating more than $2 billion in revenue. On the Harvest Growth Podcast, we break down what actually works in product marketing—real stories, real strategies, and lessons you can put to work right away.In this episode, Jon LaClare sits down with Alex Penfold, co-founder of Jaxon Lane, to share how he built a leading men's skincare brand by combining Amazon dominance, strategic PR, and a smart omni-channel expansion strategy.Alex explains how starting with a niche focus on long-tail keywords helped Jaxon Lane stand out on Amazon—even as competition and costs increased. From there, he leveraged PR exposure, including major publications and editorial features, to drive awareness, organic growth, and retail demand.The conversation dives deep into how Jaxon Lane expanded beyond Amazon into direct-to-consumer, Meta advertising, TikTok, and major retail partners like Urban Outfitters, Bloomingdale's, and Saks Fifth Avenue—turning each channel into a growth engine that feeds the others.Alex also breaks down what it really takes to win with PR, why having a compelling product story matters more than just launching something new, and how consistent product innovation keeps brands relevant year after year.If you're building a product brand and wondering how to scale beyond a single channel—or how to fund growth without outside investment—this episode offers a practical roadmap from someone who's done it successfully.In today's episode of the Harvest Growth Podcast, we cover:Why niche positioning and long-tail keywords drive early Amazon successHow PR exposure can accelerate brand awareness and organic growthThe role of retail as both a revenue channel and top-of-funnel marketingWhy omni-channel strategies outperform single-channel businessesWhat it takes to succeed on TikTok (and why it's a completely different model)How to approach influencer and UGC strategies more efficientlyWhy product quality and manufacturing decisions directly impact growthThe advantages and challenges of bootstrapping vs. taking outside investmentHow to fund growth by reinvesting profits across channelsAnd so much moreIf you're launching a product, scaling on Amazon, or looking to expand into retail, PR, or TikTok, this episode will help you think more strategically about long-term growth.To learn more about Jaxon Lane, visit jaxonlane.com or search for their products on Amazon.Do you have a brand you'd like to launch or grow?Want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenue?Visit HarvestGrowth.com and set up a free consultation with our team today.

This week, we're joined by Columbia-based photographer and social media freelancer Lynn Luc, who built her business in a way most people don't talk about — through friendships, community and simply showing up for people.From getting paid in bottles of wine to running a thriving creative business, Lynn shares how her network naturally became her biggest source of referrals. We get into what it actually looks like to grow through relationships, how to set boundaries when your clients are also your friends and why not every opportunity is yours to take.We also talk about:Balancing or not balancing multiple creative servicesKnowing your capacity and sticking to itReferrals vs. traditional marketingWhy community matters more than strategyThe reality of wearing every hat as a freelancerIf you've ever felt like you're forcing your marketing or wondering why referrals aren't coming your way, this episode might just change how you think about growing your business.

Have you ever walked into a room and felt an instant pull toward someone you didn't even know? That magnetic energy is something we all have access to, but many don't know how to unlock.In this episode, I'm sharing exactly what magnetism is, how it impacts your relationships, business, and personal growth, and why it's not about being loud or seen as perfect. It's really about being authentic and deeply grounded in your energy.I'll also dive into how your magnetic energy affects your marketing and how you can use it to attract more of what you desire.What you'll take away from this episode:The truth about magnetism and why it's not about being the loudest or the most polished in the roomHow to stop shrinking and unlock your own magnetic energyThe role of energy and authenticity in attracting clients, leads, and opportunitiesSimple, actionable steps to bring your magnetism into your marketingWhy focusing on abundance instead of lack can radically shift your energyHow to stop playing small and start taking up the space you deserveIf you've been feeling stuck or disconnected, this is your invitation to tap into your authentic power. Tune in, because magnetism is a skill you can uncover, and once you do, everything starts to shift.Take our FREE quiz: https://www.myalignedpurpose.com/quiz

Stop Wishing for Deals and Start Winning Them.In today's episode, Scott Carson gets raw and real about the massive marketing failures he's seeing in the real estate industry. We are living in 2026, yet too many realtors and investors are still relying on "Pony Express" tactics in a high-speed digital world. If you are still trying to run a national business out of a personal Gmail account or avoiding email marketing because you "got burned" five years ago, this episode is a wake-up call you cannot afford to miss.Scott breaks down a recent experience where he handed over a thousand high-quality, skip-traced distressed leads, only to watch professional partners fail at the basic "full court press" required to close deals. Whether you're a note investor, a sub-two expert, or a realtor, your success is tied directly to your ability to communicate consistently with your tribe.What we cover in this episode:The 2026 Reality Check: Why "praying for a deal" and posting in Facebook groups isn't a marketing strategy. The Only Two Things You Own: Why your email list and your RSS feed are the only assets that protect you from being "shut down" by social media algorithms. Speed to Lead: Why the "full court press" approach—using email, text, and voice drops—is the only way to get ahead of the upcoming foreclosure wave. Smart Tool Selection: Moving beyond Gmail and the Pony Express to use CRMs that actually track open rates and delivery. The Math of Marketing: Why a $50 investment in text credits or a $100 CRM is infinitely more effective than driving across town to knock on one door. Overcoming the "No": Understanding that "no" often just means "not now," and why 48% of your competition is failing because they never follow up more than once. The Power of Educational Content: How Scott turned a 30-slide presentation into a multi-platform marketing machine that hits distressed sellers where they live . Skip Tracing Secrets: How to find 3 emails and 3 phone numbers for every lead for less than the cost of a cup of coffee. Don't let your business go the way of the smoke signal. The market is shifting, and while others are pulling back, the proactive investors are twisting their marketing to take advantage of the opportunities. It's time to stop being "Betty Blue-Hairs" and start being the expert your network needs.Ready to get your marketing on track or want to learn more about note investing?Email: Scott@WeCloseNotes.com Book a Call: TalkWithScottCarson.com Conclusion: Marketing isn't about one-and-done; it's about the follow-up, the frequency, and the tools you use to scale your voice. Go out, take action, and remember: the more "no's" you get, the closer you are to that "yes." See you at the top! Watch the Original Episode Here!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes PinterestGet Signed Up For the Next Note Buying Workshop HERE!

Scaling Restaurant Brands: The Truth About Hospitality Growth

In this episode of The Real Build, I sit down with Giselle Harthan, our new marketing coordinator at RK Reiman Construction, to introduce her to the team and give a behind-the-scenes look at how we're building our brand.We talk about Giselle's background, what brought her into marketing, and what stood out about RK Reiman when she first connected with our company. We also get into what she's learned so far stepping into the construction world and how she sees marketing playing a bigger role in the future of this industry.We also cover:What builders are getting wrong when it comes to marketingWhy showing behind-the-scenes content matters more than everHow strong branding builds trust with homeownersWhat we're working on to grow RK Reiman moving forwardThis is a real conversation about culture, growth, and what it takes to build a brand that people actually connect with.

Marketing is one of those things companies think they're doing right, but often approach through more tactics, more tools, and more activity instead of alignment, clarity, and systems that actually drive revenue.In this episode of Uncomplicate It, I sit down with Jessica Fewless, ABM pioneer and author, to talk about what it really takes to move from disconnected marketing efforts to a strategy that actually works. Jessica shares how decades in marketing shaped her perspective on what's broken today, from the early days of spreadsheets and lead handoffs to the evolution of account-based marketing. Her experience reframes marketing entirely, not as a series of campaigns, but as a system that must align sales, marketing, and data to perform.Her message is clear: without alignment, even the most sophisticated marketing fails.We talk about why so many organizations generate activity without results, and how the disconnect between teams leads to wasted effort, poor conversion, and constant frustration. Jessica also breaks down why more data isn't the answer, and how most teams misuse it in ways that create more noise instead of better decisions.We also get into the reality behind modern marketing, from the pressure to constantly produce to the overreliance on tools and AI without a solid foundation underneath.We cover:Why marketing often becomes “random acts of activity” without a systemWhat account-based marketing actually solves forThe real reason sales and marketing alignment breaks downWhy targeting everyone leads to weaker resultsHow to define and use an ideal customer profile correctlyWhat it means to treat marketing as a system, not a campaignWhy more data doesn't automatically lead to better outcomesHow teams misuse attribution and metricsThe role of discipline in building effective marketingWhy layering AI on a weak foundation makes things worseTakeaways:Alignment between teams is what drives real resultsMore tactics and tools won't fix a broken foundationClarity on who you're targeting changes everythingData should guide conversations, not just prove valueMarketing works best when it's structured as a systemNot every customer is worth pursuingStrong foundations outperform constant activityAI amplifies whatever system is already in placeIf marketing has ever felt scattered, overcomplicated, or disconnected from actual revenue, this conversation will help you rethink how to approach it with clarity, structure, and intention.Connect with Jessica:LinkedIn — www.linkedin.com/in/jfewless/Follow Us:

Quick SummaryIf marketing feels more confusing than ever, you're not imagining it.In this episode, Kelsey breaks down why so many female entrepreneurs feel overwhelmed by modern marketing, what “scatterbrain marketing” is costing your business, and why community-based strategies are making a major comeback.She also shares how AI search is changing discoverability, why your digital footprint matters, and how to simplify your next growth season.In This EpisodeWhy marketing feels harder in 2026The trap of scatterbrain marketingWhy old-school relationship marketing works againHow to choose the right platform for your businessUsing 90-day marketing experimentsWhy your website + online presence still matterHow ChatGPT is changing business visibilityFinding the right keywords naturallyWhy community builders will win the futureKey TakeawaysMore tactics do not equal more growth.Start with your goal before choosing platforms.Use 90-day tests instead of emotional overcommitment.AI rewards clear positioning and trust signals.Relationships are becoming your greatest marketing asset.Memorable Quotes“The future belongs to community builders.”“You do not need to do everything. You need to do the right things.”“People are tired of the information economy. They want the connection economy.”Resources MentionedKelsey's Instagram: @kelseyreidlKelsey's Website: kelseyreidl.comChatGPTGoogle Search ConsoleGoogle AnalyticsLinkedInInstagramAbout the HostsStacy Millard is a CPA, entrepreneur, and the founder of Thrive Accounting, a firm dedicated to helping entrepreneurs experience more joy and freedom in business through strategic financial guidance. After successfully scaling and selling her first accounting firm for seven figures, Stacy returned to entrepreneurship to build a values-aligned business focused exclusively on serving fellow business owners. She hosts the Small Business School podcast and is passionate about community, financial transparency, and helping entrepreneurs understand the real numbers that drive business success.Kelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.

In this insider episode of Quick Book Reviews, Philippa is joined by returning guest Alison Barrow, PR Director at Transworld (Penguin Random House), to answer a brilliant listener question about book marketing, ARCs, and social media influence.If you've ever wondered:Why do some books dominate Instagram and BookTok?How do publishers decide which books get major promotion?Are ARC reviews always honest?Do great books get overlooked?…this episode pulls back the curtain on the real publishing ecosystem.WHAT YOU'LL DISCOVERHow publishers choose their “lead titles”The truth about ARCs (Advance Reader Copies) and influencer marketingWhy you keep seeing the same books on InstagramHow word-of-mouth, bookshops, and libraries still shape successThe balance between authentic reviews and publisher relationshipsWhy some incredible books quietly build audiences over timeBOOKS MENTIONEDWhatever Happened to Madeline Stone – Louise O'NeillMars One – Charlotte RobinsonThe Ending Writes Itself – Evelyn ClarkeIt's Not What You Think – Claire MackintoshElizabeth & Marilyn – Julie Owen MoylanThe Wreck – Lizzie StewartSlings & Arrows – Nick McLachlanLISTENER QUESTION OF THE WEEKA thoughtful question from Johanne sparks an honest discussion about:Social media book promotionAuthenticity vs visibilityWhether “hyped” books can still be trustedABOUT OUR GUESTAlison Barrow is PR Director at Transworld (part of Penguin Random House UK), working with global bestselling authors and shaping major publishing campaigns.Article mentioned in The Bookseller: https://www.thebookseller.com/comment/events-not-a-campaign-solutionJOIN THE CONVERSATIONGot a question for Alison?Email: quickbookreviews@outlook.comLOVE THE SHOW?If you enjoy Quick Book Reviews, don't forget to:Follow / SubscribeLeave a reviewShare with a fellow book loverCOMING NEXTMore author interviews, book reviews (no spoilers!), and insider publishing chat every week. Hosted on Acast. See acast.com/privacy for more information.

Bestselling author Aaron Ryan has written 41 books and reinvented himself more times than most creatives attempt in a lifetime. In this conversation, we explore how he found his voice, rebuilt after toxic environments, and continues to thrive in a world reshaped by AI. This episode is a powerful look at resilience, storytelling, and the courage to evolve as a creator.Creativity isn't a straight line — it's a lifelong act of reinvention. In this episode, Michael sits down with bestselling and award‑winning author Aaron Ryan, a storyteller whose career embodies resilience, transformation, and the courage to evolve.With 41 published books, multiple screen adaptations, and a creative journey that spans writing, voice acting, music, and more, Aaron brings a rare depth to the conversation. Together, they explore:How to find (and protect) your authentic creative voiceThe intersection of storytelling and lived experienceReinventing yourself after leaving toxic spacesNavigating the shifting landscape of AI and the voiceover industryThe realities of self‑publishing and creative marketingWhy adversity often becomes the fuel for our best workThis is a powerful, honest conversation about what it means to be a creator today — the reinvention, the risk, the resilience, and the unshakable drive to keep telling stories that matter.If you're a writer, artist, or anyone standing at the edge of your next chapter, this episode will meet you right where you are.Find us on Apple, Spotify or your favorite listening platform; visit us on our YouTube channel Find everything "One More Thing" here: https://taplink.cc/beforeyougopodcastWant to be a guest on One More Thing Before You Go? Send Michael Herst a message on PodMatch, here: PODMATCH Proud member of the Podmatch Network of Top Rated- PodcastsThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

This week on the Difference Maker Revolution Podcast:Jonathan, Steve, Ronan, and Jeanine dive into how “perfect practice” is what truly drives success and why doing things the wrong way consistently is what holds most photographers and studio owners back.They also reveal how Casey B. is transforming the way business owners think about marketing, branding, and client understanding, turning decades of coaching experience into a powerful AI-driven system that helps you create consistent, high-quality output in a fraction of the time.Discover why relying on generic AI like ChatGPT isn't enough, how clarity on your client avatar changes everything, and why some photographers are now moving faster than ever while others stay stuck staring at a blank screen.What You'll Learn:Why “perfect practice” matters more than just repetition in business growthHow Casey B. helps you turn your brand foundation into consistent, high-quality marketingWhy understanding your client avatar is the key to unlocking better resultsHow AI is amplifying (not replacing) human coaching and experienceWhy consistency + quality is the real formula for scaling your studioListen now to discover how to simplify your marketing, reconnect with your purpose, and stay ahead in the AI-powered future of photography businesses. Join the Difference Maker Revolution!The Difference Maker Revolution Podcast was created for photographers who want more than a business — they want impact, freedom, and fulfillment.We believe photography has the power to change lives, and that profit and purpose aren't opposites — they're partners. When they align, photographers unlock not just income, but influence and independence.Hosted by Steve Saporito, Ronan Ryle, Jonathan Ryle, and Jeanine McLeod, this show brings together decades of experience helping thousands of studios worldwide transform from surviving to thriving.Each episode dives deep into what really drives growth — not gimmicks or hacks, but the mindset, strategy, and systems that turn creativity into consistency and purpose into profit.You'll hear real conversations with industry leaders, proven frameworks that work in any market, and honest stories from photographers who've built businesses that matter — without losing the heart that started it all.If you're ready to grow, to lead, and to prove that you can build a photography business that's both profitable and purposeful — welcome home.This is The Difference Maker RevolutionIf this conversation resonated with you and you're ready to go deeper, join us inside the Inner Circle. That's where we turn ideas into implementation and where Difference Makers build real momentum in their photography businesses.Apply here

If you've ever felt like your business needs more visibility : more posts, more marketing, more everything, this episode might completely shift how you see growth.Because what if the real problem isn't visibility at all?In this conversation, Melissa sits down with bestselling author and entrepreneur Mike Michalowicz to unpack a truth most business owners don't want to hear: growth doesn't come from doing more… it comes from doing less, better.Drawing from Mike's Pumpkin Plan framework (a core influence behind Melissa's Visibility Blueprint), this episode explores why so many business owners are stuck in overwhelm, and how narrowing your focus can actually make you more visible, more profitable, and more in demand.Together, they dive into the hidden trap of trying to “market your way out” of a focus problem, how identifying your best clients changes everything, and what it really takes to build a business that feels aligned and sustainable.If your business feels scattered, inconsistent, or like it's working harder than it should… this episode is your permission slip to simplify.In This Episode, We Cover:Why most business owners think they have a visibility problem (but actually don't)The difference between a marketing problem and a focus problemHow “too many pumpkins” shows up in your services, clients, and marketingWhy narrowing your focus makes your messaging instantly clearer—and more powerfulThe mental hurdle of letting go of clients (even when you need the revenue)How to identify which “pumpkins” to remove first in your businessWhat happens when you fully commit to your best clients and best workThe real-life transformation business owners experience when they implement The Pumpkin PlanMike Michalowicz (my-CAL-o-wits) is the entrepreneur behind multiple multi-million-dollar companies and the author of bestselling books including Profit First, Clockwork, The Pumpkin Plan, and All In. His newest book, The Money Habit, a fresh and practical approach to personal finance, is set to release in 2026. He is also the host of 4 Minute Money Maker and a former columnist for The Wall Street Journal. Today, Mike travels the world helping entrepreneurs build thriving businesses and live richer lives.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit,The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

AI isn't replacing your team. It's exposing how replaceable your thinking is.Everyone's obsessed with speed—but no one's talking about the real problem: mediocre work at scale. So what's actually happening here… is AI making you better, or just faster at being average?In this episode, Josh sits down with Julien Palliere, Business Development Lead at Column Five to unpack how we cut through the hype and get real about how AI is changing B2B—from strategy and content to client trust and sales. Josh and Julien break down why “what AI says about your brand” is the new SEO, how smart teams are winning before the first call, and where most companies are getting it completely wrong.No fluff. Just what works—and what quietly kills your credibility.We also explore:Why “what AI says about you” is the new SEOThe hidden risk of over-automating your workflowsAI etiquette—and why most teams are getting it wrongHow AI is reshaping trust in B2B sales and marketingWhy small, scrappy teams are about to outcompete everyone

Are you relying on outdated marketing tactics while the new era of chiropractic leaves you behind? In this episode, Dr. Abby Sirovica (Palmer grad, clinic owner, and co-founder of the HBA Mastermind) breaks down exactly what it takes to build a bulletproof personal brand, scale your impact, and create massive wealth outside the clinic. From leveraging AI and long-form content to buying your first cash-flowing real estate property, Dr. Abby shares the exact frameworks she uses to help principled chiropractors build lives of absolute freedom.Key TakeawaysThe Optometry Pivot: Why a vitalistic, holistic approach to health pulled Dr. Abby away from optometry and into the chiropractic profession.The New Era of Marketing: Why the days of the yellow pages are dead, and how owning your audience's attention is the ultimate currency.Success Loves Speed: How to overcome the fear of investing, pay down your "ignorance debt," and why doing nothing is always worse than failing forward.The Student Debt Myth: A massive paradigm shift on how to leverage $250k in student loans and start investing in cash-flowing real estate early in your career.Ignoring the Naysayers: How to push past the small-minded critics when you first pull your tripod out to record content.Buying Back Your Time: Why your highest-leverage move is hiring a virtual assistant and systematizing your business before trying to scale.Resources & LinksFollow Dr. Abby Sirovica on Instagram: @dr.abbysirovicaFollow Dr. Odell Miller on Instagram: @drodelmiller25Learn more about the HBA Mastermind: @hbamastermindFollow me @thecontentoutlaw on instagramWant to work with me? podcastdude.com Skool link

In this powerful episode of the FinTech Hunting Podcast, Michael sits down with Christine Beckwith, Founder and CEO of 2020 Vision for Success, for a heartfelt and honest conversation about what it really takes to lead in a difficult mortgage market. Christine shares what she's hearing from loan officers and production leaders across the country, why so many originators are approaching rate conversations the wrong way, and how mortgage professionals can stop “selling themselves into a corner” by becoming trusted advisors instead of transactional rate watchers. The conversation goes deeper than rates and refinance strategy. Christine opens up about personal hardship, leadership under pressure, the emotional weight many professionals are carrying right now, and why coaching is not a luxury in hard markets, but a lifeline. This episode is a reminder that in financial services, the greatest advantage is not just market knowledge. It is belief, clarity, empathy, and the courage to keep showing up. In this episode, you'll learn:Why loan officers must stop leading with rate aloneHow to build trust by thinking like a true advisorWhat “believability” means in sales and marketingWhy waiting for the perfect refi boom is a losing strategyHow coaching helps professionals survive and grow in tough marketsWhat resilience looks like when business and life both get heavy This is a must-watch for loan officers, mortgage leaders, financial services professionals, and anyone navigating change, uncertainty, and growth.###Michael Hammond, Founder & CEO of NexLevel Advisors, is the leading fractional CMO in mortgage and mortgage technology, specializing in AI-powered growth strategy and audience development.

 If you've been thinking about writing, branding, and marketing as separate parts of the author journey, this episode will help you see how connected they really are.In this episode of Your Path to Book Publishing, Zach reflects on key insights from his recent conversations with Emily Crookston and Denise Thomas to show how book publishing, author branding, and book marketing influence one another. He explores the role of clarity, vulnerability, trust, relationships, and long-term strategy in building a stronger nonfiction book and author platform.In this episode, you'll learn:Why clarity matters early in the author journeyHow collaboration, interviews, and Artificial Intelligence (AI) can help strengthen your bookWhy vulnerability and storytelling make your book more relatableHow your book can strengthen your brand and build trustWhy relationships often matter more than authors expect in book marketingWhy marketing is not just a launch sprint, but a long-term marathonWhy this episode mattersMany nonfiction authors think of publishing, branding, and marketing as separate steps. In reality, each one shapes the others. This episode will help you think more strategically about your author journey so you can build a book that supports your bigger goalsLearn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Have you ever sat in a pointless meeting wondering, "what am I even doing here?'Imagine if meeting up with fellow humans felt less like a slow-motion train wreck… and more like a great jam session—where everyone's locked in, connected, and creating something truly inspirational none of you could have created alone.Some call this concept the mastermind, when your group becomes more than the sum of its parts, creating something altogether much more expansive and, at its best, transcendent. On today's show, we're here with Dr. Colin Fisher, professor, jazz trumpet player, and author of The Collective Edge, talking about the real science of group dynamics, creativity, and leadership. Dr. Fisher has spent his career studying why some teams become far more than the sum of their parts… while others spiral into dysfunction, groupthink, and soul‑sucking meetings that could have easily been an email.If you've ever watched a brilliant team of superstars underperform and fail spectacularly, this conversation will give you a totally new lens on how human dynamics actually work, and how to build teams that launch you into the stratosphere.In this episode, we dig into:How to handle the person who sucks all the air out of the room (without making it personal)Why 60% of a team's performance is decided before the first meeting even happensWhat jazz improvisation can teach us about flow, trust, and spontaneous collaboration at workWhy the “lone genius” is a myth of marketingWhy we desperately need to talk about what AI is already doing to our teamsAnd much more..Find Dr. Colin Fisher and his work at: Website: ColinMFisher.comBook: The Collective Edge: Unlocking the Secret Power of GroupsSubstack: https://colinmfisher.substack.com/ Instagram: @ColinMFisherInstagram: @TrumpetFisherYouTube: @DrColinMFisherLinkedIn: @ColinMFisherPlease take a moment to make sure you're subscribed wherever you listen to podcasts, and to stay up-to-date, sign up for my newsletter at AbelJames.com.You can also join Substack as a free or paid member for ad-free episodes of this show, to comment on each episode, and to hit me up in the DM's. Join at abeljames.substack.com. And if you're feeling generous, write a quick review for the Abel James Show on Apple or Spotify. You rock.This episode is brought to you by:Tonum Health – Go to Tonum.com/WILD and punch in code WILD for 10 % off your first order.

Have you ever sat in a pointless meeting wondering, "what am I even doing here?'Imagine if meeting up with fellow humans felt less like a slow-motion train wreck… and more like a great jam session—where everyone's locked in, connected, and creating something truly inspirational none of you could have created alone.Some call this concept the mastermind, when your group becomes more than the sum of its parts, creating something altogether much more expansive and, at its best, transcendent. On today's show, we're here with Dr. Colin Fisher, professor, jazz trumpet player, and author of The Collective Edge, talking about the real science of group dynamics, creativity, and leadership. Dr. Fisher has spent his career studying why some teams become far more than the sum of their parts… while others spiral into dysfunction, groupthink, and soul‑sucking meetings that could have easily been an email.If you've ever watched a brilliant team of superstars underperform and fail spectacularly, this conversation will give you a totally new lens on how human dynamics actually work, and how to build teams that launch you into the stratosphere.In this episode, we dig into:How to handle the person who sucks all the air out of the room (without making it personal)Why 60% of a team's performance is decided before the first meeting even happensWhat jazz improvisation can teach us about flow, trust, and spontaneous collaboration at workWhy the “lone genius” is a myth of marketingWhy we desperately need to talk about what AI is already doing to our teamsAnd much more..Find Dr. Colin Fisher and his work at: Website: ColinMFisher.comBook: The Collective Edge: Unlocking the Secret Power of GroupsSubstack: https://colinmfisher.substack.com/ Instagram: @ColinMFisherInstagram: @TrumpetFisherYouTube: @DrColinMFisherLinkedIn: @ColinMFisherPlease take a moment to make sure you're subscribed wherever you listen to podcasts, and to stay up-to-date, sign up for my newsletter at AbelJames.com.You can also join Substack as a free or paid member for ad-free episodes of this show, to comment on each episode, and to hit me up in the DM's. Join at abeljames.substack.com. And if you're feeling generous, write a quick review for the Abel James Show on Apple or Spotify. You rock.This episode is brought to you by:Tonum Health – Go to Tonum.com/WILD and punch in code WILD for 10 % off your first order.

Send us Fan MailIn this episode of Imperfect Marketing, Kendra talks about the growing misuse of AI in marketing and why relying on it too heavily can actually damage your credibility and connection with your audience. While AI can be a powerful tool, Kendra explains why it should support your ideas—not replace your thinking, voice, or experiences. Drawing from real examples with clients and her own marketing experiments, Kendra explores the difference between AI-generated content and AI-assisted content—and why that distinction matters more than ever.The Problem with “AI Slop”How businesses are using AI to generate content without reviewing or editing itWhy generic AI-written blogs and posts weaken credibilityWhat happens when marketing strategy is replaced by automationAI as a Tool, Not a ReplacementWhy AI still needs human insight, direction, and editingThe difference between AI-assisted content and AI-generated contentHow AI can save time without sacrificing authenticityThe Power of Human Stories in MarketingWhy personal stories and experiences connect with audiencesHow unique moments—like real-life anecdotes—create authenticityWhy AI can't replicate your quirks, voice, or lived experiencesWhat Happens When You Trust Your VoiceHow Kendra saw stronger engagement after shifting from AI-generated to AI-assisted emailsWhy audiences respond to content that feels human and personalHow authentic marketing leads to better results and new clientsKey Takeaways for MarketersWhy strategy and audience understanding must come from you—not AIThe importance of reviewing and editing every piece of AI-assisted contentHow to audit your recent marketing to make sure your voice is still presentIf you're using AI in your marketing—or wondering if you're relying on it too much—this episode offers a practical reminder that the real value in your content comes from your perspective, stories, and strategic thinking.AI can help you move faster, but your voice is what makes your marketing meaningful. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Most roofing companies try to solve their marketing problems by buying more leads.But what if that's actually the problem?In this episode of The Roofer Show, I talk with Joe Hughes from Contractor Dynamics about why traditional roofing marketing isn't working like it used to — and what contractors should be doing instead.We break down how to build your own in-house marketing machine so you're not dependent on agencies, lead services, or constantly chasing new leads.In this episode, we cover:Why blindly outsourcing marketing doesn't work anymore The idea of becoming the “general contractor” of your marketingWhy homeowners are more skeptical than everThe importance of speed to lead and answering the phoneHow to become “five mile famous” in your marketWhat marketing is actually working right nowIf you want more consistent leads and a more profitable roofing business, this episode will change how you think about marketing.Resources & Links:Contractor Dynamicshttps://contractordynamics.com/Call to Action:Looking for a mentor to help guide you and accountability to building a more profitable roofing business? Let's talk.Schedule Now About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Salon growth doesn't come from posting more.But it does come from understanding the difference between visibility and marketing.In this episode, I'm breaking down one of the most expensive marketing mistakes salon owners are making right now, spending hours on social media without a real system behind it.Because posting consistently doesn't automatically mean clients are finding you.And it definitely doesn't mean they're booking.If you've ever spent your Sunday batching content, filming Reels, writing captions, or stressing about what to post next… this episode is for you.This isn't about abandoning social media.It's about understanding what actually moves the needle in your salon business, and what's just taking your time.Inside this episode, you'll hear:Why social media is the most expensive marketing mistake many salon owners makeThe critical difference between visibility and marketingWhy posting consistently doesn't guarantee new clientsThe hidden cost of doing your salon marketing late at nightWhy most salons can't track where their clients actually come fromWhat systems need to exist so visibility actually turns into booked appointmentsHow to stop chasing the algorithm and start building compounding cashIf you've been wanting more clients, better retention, and a salon that grows without you living on Instagram… this episode will change how you think about marketing.Join The Monday Club:Where leadership, systems, salon visibility, and the compounding cash system come together, without the burnout.⁠⁠https://www.lexilomax.com/monday-club⁠⁠Start with the Salon Visibility MasterclassLearn how to set up your Google strategy, client journey, and visibility systems in 90 minutes.⁠https://www.salonmindsmastermind.com/salon-visibility

What if your best marketing asset isn't another campaign—but the knowledge already sitting inside your company?In this episode, Katie Robinson shares how a simple effort to organize project data evolved into a firm-wide knowledge management program that transformed marketing, improved proposals, accelerated employee development, and even reduced insurance premiums. What started with binders on a closet floor eventually became a strategic advantage for the entire firm.  Katie explains how marketing and knowledge management can work together to unlock better storytelling, stronger positioning, and smarter strategy. The lesson is simple but powerful: when your data and expertise are accessible, marketing becomes proactive instead of reactive.What you'll learn in this episode:Why marketing and knowledge management should work together inside a firmHow organizing internal data can dramatically improve proposals and marketing materialsA simple way to start capturing institutional knowledge—even with basic tools like ExcelHow one firm increased usable project data from 20% to over 95%Why assigning “data managers” to projects improved both accuracy and employee developmentHow better data can unlock proactive marketing instead of reactive marketingWhy storytelling becomes stronger when you combine beautiful visuals with real performance dataHow internal data ended up benefiting departments far beyond marketingAbout Katie RobinsonKatie Robinson is the Chief Marketing Officer at LS3P, an architecture, interiors, and planning firm with offices across the Southeast United States. With more than two decades at the firm, Katie has helped guide LS3P through significant growth while building innovative systems that connect marketing, knowledge management, and business strategy.Her work focuses on capturing the knowledge inside the firm—project data, performance metrics, and team expertise—and turning it into compelling stories that resonate with clients and strengthen the firm's competitive position.Katie oversees both the marketing and knowledge management teams at LS3P, enabling the firm to combine data, insight, and storytelling in a way that helps projects stand out long before the proposal stage.Connect with Katie:LinkedInLS3P WebsiteText us what you think about this episode!

Pricing isn't a math problem; it's an offer problem. Expertise has become a commodity, but premium results still require a leadership identity. Stop acting like an assistant and start trading information for influence to own the true value of your work. Lori breaks down why the client problem is never about your posting schedule - it's about who you promise they will become. Highlights: The 4 R's Framework: A roadmap through Reveal, Release, Redefine, and Rise. Imposter Syndrome as a Signal: Why feeling like a fraud is actually evidence that your growth is working. AI vs. Human Value: Why AI can't hold tension or witness the "aha" moments that justify premium fees. Positioning over Marketing: Why the promise of identity shift creates investment while templates create comparison.   Schedule your Profitable Path Blueprint call.  If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.  Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation!  A community to share business growth strategies that work for us! Join now!   Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com

Send a textIn this episode of Imperfect Marketing, I sit down with Rob Genovesi to unpack what branding really means — and why most entrepreneurs are getting it wrong.Rob shares his journey from corporate creative director to brand strategist, including the pivotal moment that transformed his business (and his identity). After years of layoffs and playing it “corporate safe,” Rob discovered that branding isn't about polished logos or clever gimmicks — it's about clarity, authenticity, and alignment.We dive into:The Turning Point: From Invisible to ImpactfulWhy being “corporate polished” made Rob invisibleThe contractor client that changed everythingHow asking the right foundational questions led to real business growthWhy profitability — not just clients — is the real goalWhat Brand Strategy Actually Is (And Isn't)Why a logo is not a brandThe difference between branding and marketingWhy “just posting on LinkedIn” isn't building a personal brandThe foundational elements every brand needs: mission, vision, values, messaging, and ideal client clarityWhy Mission, Vision, and Values MatterWhy mission fuels long-term motivationHow vision acts as your business compassThe role values play in building trust and cultureWhy these aren't “check-the-box” exercises — and how to make them meaningfulThe Biggest Branding Mistake Entrepreneurs MakeThe danger of having one foot in and one foot outWhy inconsistency erodes trust (even subconsciously)How misalignment between visuals, messaging, and personality costs you clientsWhy going “all in” is essential to long-term successRob shares his biggest marketing lesson learned:There is no single “perfect” frameworkEmail, funnels, offers — they can all workStop copying someone else's pathStay on your path long enough to make it workLearn, adjust, refine — and keep goingAs Rob says, success isn't about chasing the latest tactic — it's about clarity, consistency, and committing to your own journey.Whether you're building a personal brand, rebranding your business, or wondering why your marketing feels scattered, this episode will help you refocus on what truly matters.Are you building a logo… or are you building a foundation?Tune in to rethink how you approach your brand.Connect with Rob:Website: https://www.linkedin.com/in/robertgenovesi/LinkedIn: https://www.linkedin.com/in/robertgenovesi/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Why Every Affiliate Manager Needs to Understand What's Happening to Search Right NowSearch is changing faster than most programs can adapt. AI-powered platforms like ChatGPT and Gemini are absorbing customer journeys that used to generate trackable clicks, and the content that influences purchasing decisions is increasingly going unrecognised and unpaid.In this episode, Lee-Ann sits down with Alex Springer, Director at openattribution.org, and Leanna Klyne, Head of Agency at KonverJ, to unpack what open attribution actually means, why last-click attribution was already broken before AI arrived, and what the industry is doing about it together, many of them for the very first time.If you work with publishers, run an affiliate program, or depend on content-driven traffic to generate sales, this conversation will reshape how you think about measurement, value, and what comes next.Talking Points Include:Why content creators are producing value they will never be paid for and what needs to change before the affiliate industry loses its commercial foundation entirelyThe difference between how people shop and how AI thinks people buy and why that gap is exactly where affiliate marketing's future opportunity livesWhy last click was always a fiction and why the shift to AI-assisted search is finally forcing the industry to confront itWhat Open Attribution actually is and why it starts with something as simple as a list of URLs that changed everythingListen to Find Out More About:What the agentic commerce protocols from OpenAI and Google actually do, and why the contributions Open Attribution is making to them matter for every publisher and brand in performance marketingWhy some of the highest-quality publisher content has been deliberately removed from AI training sets, and what that means for the accuracy of AI recommendations right nowThe early warning signs that brands and affiliate managers should be watching for as AI-generated content starts to game LLM visibility the same way SEO was gamed in the early days of GoogleHow the SPUR initiative and the APMA AI task force connect to what Open Attribution is building, and where compliance and governance conversations are actually happeningWhy Alex believes websites are not going away in five years, and what types of purchases will continue to require the kind of considered, content-led journeys that affiliate publishers are built to supportKey Segments of This Podcast and Where You Can Tune In to Go Direct:[02:47] Alex introduces Open Attribution, his decade in performance marketing, and why he shifted focus from AI as a technology to AI as an industry actor[05:45] Why last click was already broken before AI, and what transparency and usage auditability actually mean for content owners and brands[27:05] The CPA debate: whether cost-per-acquisition still makes sense, what influence really means now, and why the shopping journey has always been more complex than the model we used to measure itReady to Build a Smarter Affiliate Program?If this episode raised questions about how your program is measuring influence, attributing value, or preparing for an AI-first customer journey, the KonverJ team can help. We work with brands and publishers to build affiliate strategies that are built for where performance marketing is heading, not just where it has been.Get in touch with the KonverJ team to find out how we can help you build a program that performs in the new landscape.Send me a text with your questions

Bad math is quietly draining gym revenue.When assumptions are off, even strong marketing can miss the mark.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn this episode, the focus is on the real cost of bad marketing advice in the gym space. Tommy Allen breaks down why common mentorship claims about lead-to-conversion rates often fail in real-world conditions. Using a sample gym with 125 members and a 4% churn rate, the discussion shows how unrealistic expectations—like assuming a 50% close rate—can distort planning and lead to wasted budget and time. Realistic benchmarks and the importance of broad, reliable data are emphasized throughout.Episode OutlineThe hidden cost of bad advice in gym marketingWhy some mentorship guidance creates unrealistic expectationsExample breakdown: 125-member gym with 4% churnProblems with assuming a 50% lead-to-conversion rateReal-world conversion benchmarks of 20–30%How cherry-picked data skews decision-makingThe financial impact of inaccurate projectionsWhy gym owners must demand larger, credible datasetsEpisode Chapters00:00 Intro00:27 Today's topic: cost of bad advice01:20 Baseline gym: 125 members, 4% churn02:25 Lead needs vs. lead-to-conversion claims04:05 Realistic conversion rates from data05:40 What wrong math costs gym owners07:10 Cherry-picked data & small samples08:20 Call to action: demand real data09:08 Outro & free call invitationAction TakenShare the screen at the start to present the simple gym math scenarioFollow up with Best Hour to schedule the lead conversion discussionRequest that mentorship companies provide datasets from 100+ gymsConclusionAccurate math drives better decisions. When gyms rely on inflated conversion assumptions, marketing plans become fragile and costly. Grounding strategy in realistic data protects both time and revenue.CTAListen to the full episode and follow the show for more gym marketing clarity.

168 - The 5A Content System: How This Martial Arts School Owner Grew 127K Instagram FollowersAlan La from Invincible HQ™, grew to 127K Instagram followers using his 5A Content System,without fancy equipment or viral stunts. In this episode, he breaks down how martial arts school owners can escape the "instructor trap" and create content that actually converts.IN THIS EPISODE:Why the martial arts industry is falling behind in marketingWhy "fly on the wall" content beats produced videosThe $20 tool that makes the biggest differenceHow to turn existing classes into weeks of contentThe 5A Content System (Authority, Access, Applause, Ascension, Action)Making martial arts less intimidating through behind-the-scenes contentAnd more*Bring 50 Enrollments Into Your Martial Arts School Every 90 Days Need help growing your martial arts school? Watch Training + Take The AssessmentTRANSCRIPTIONALAN: So I literally started on the streets and, you know, really just trying to find enough students to keep the dream alive. And I'll be honest, like back then, I didn't have a massive marketing budget. I didn't have money, pretty much, but I was fortunate enough to be starting my school right when social media was beginning. And I took that as an option. I saw social media was this thing where it gave me the ultimate kind of equaliser with other massive schools that have been established for like decades.GEORGE: Hey, it's George. Welcome to another Martial Arts Media™ Business Podcast. Today I'm joined with Alan La from Invincible HQ. How are you doing, Alan?ALAN: I'm good. Thank you, George. Just want to say again, thank you for having me on and look forward to see how I can help school owners and coaches.GEORGE: Amazing. So a little bit of context that led to this interview. So I met Alan at one of our Partners Intensive events in Sydney, and we just had a brief little chat, spoke marketing, spoke ads. It was in between sessions. And then I had a look at Alan's socials and I was watching some of his Instagram stuff that he was doing. Firstly, if you want to be inspired as a martial artist, Alan's skill and kicks are just bar none.But then together with that, just watching how he packaged everything and then just seeing the amount of mass following that Alan has, I think it was 127,000 followers on Instagram. So to learn here from Alan as what he does as a martial artist, but also from the publishing standpoint and growing a mass audience, which are three skills that you very rarely see together in the martial arts space. So thanks so much for jumping on, Alan.ALAN: Thank you. Thank you for having me. I'm grateful to be here.GEORGE: Awesome. So let's just, I always like to just start from the beginning. What's a bit of your background? What got you started in martial arts? And we can go from there.ALAN: Okay. Well, first of all, I'm Alan La and I'm the founder of Invincible Worldwide. And most people see me as the guy...

Send a textIn this episode of Imperfect Marketing, I'm joined by Ed Troxell, visibility strategist and organic marketing expert, for a real, practical conversation about showing up online—without overwhelm, perfectionism, or burning yourself out.Ed shares his unexpected journey from stage fright (yes, literal panic attacks) to becoming a trusted guide for business owners who want to increase visibility, attract the right audience, and build a sustainable personal brand. Together, we unpack what visibility really means in today's noisy digital world.From Fear to VisibilityEd opens up about:His early fear of being seen and heard—and how that shaped his approach to marketingWhy visibility doesn't require perfection, polish, or confidence on day oneHow consistency and repetition help you “get over yourself” and show up as you truly areWhere to Show Up (and Where Not To)We dive into the overwhelm many entrepreneurs feel around social media and discuss:Why being “everywhere” is the fastest path to burnoutHow to choose platforms based on business goals, not trends or pressureThe importance of understanding where your audience is actively looking for solutionsCreating a Visibility System That Fits Your LifeEd introduces his GPS framework—Goal, Plan, System—and explains:What a visibility “system” actually is (and why it doesn't need to be complicated)How to break marketing into bite-sized, manageable piecesWhy 15 minutes a day can be enough when you have the right structureHow content creation, repurposing, and email marketing work togetherThe Role of Video, AI, and AuthenticityWe also explore:Why video remains one of the most powerful tools for building trustHow AI can support your content without replacing youWhy AI-generated avatars and videos can hurt credibility if overusedHow to use tools like ChatGPT as a creative partner—not a replacementCommon Content Mistakes (and How to Fix Them)Ed highlights one of the biggest mistakes entrepreneurs make:Posting content without a clear call to actionWhy storytelling matters more than everHow to guide your audience instead of leaving them hangingKey TakeawaysVisibility isn't about doing more—it's about doing what mattersYour personal brand grows when you show up, not just your contentMessy action beats perfect silence every timeSystems create freedom, not rigidityWhether you're relying on referrals that have slowed down, struggling with social media overwhelm, or trying to figure out how to be visible without it taking over your life, this episode offers grounded, honest guidance you can actually use.Ready to stop hiding behind the screen and build visibility that works for your business?Connect with Ed:Website: https://edtroxell.com/LinkedIn: https://www.linkedin.com/in/edtroxell/ 

In this episode of The Raven, we unpack the fallout from the Timothy Albarino debate, the internet meltdown that followed, and the unexpected rise of The Albarino Files—a moment of meme warfare that spiraled into one of the most surreal media moments in recent NDS history.We also dive into the future of Brohemian Grove, why downsizing isn't the answer, and how events built around faith, truth, and community should scale up, not retreat. From spiritual pride and online filibustering to guerrilla marketing, public perception, and why seriousness can be a liability, this episode lays out how influence really works in the conspiracy-biblical space.If you've been watching the Age of Disclosure debates, following the Albarino controversy, or wondering what comes next for NDS live events—this episode is essential context.

We're in the middle of a trust recession. It's totally changing everything about buyer behavior and marketing in 2026. Selling feels slower and more personal. And maybe a little heavier than it used to. If you've been feeling that shift, you're not doing anything wrong.In this episode, I'm sitting down with my friend Sheri Moise, and she offers a really refreshing (and honestly relieving) reframe that every freelancer and service provider needs right now. We talk about why so many old marketing tactics just aren't landing anymore, and what actually builds trust, authority, and momentum in a much more discerning market.Sheri Moise is an Intuitive Business Astrologer and Strategist who helps entrepreneurs plan, launch, and lead using timing and data rather than guesswork. With over 25 years in corporate sales and marketing, Sheri brings a practical, grounded lens to astrology—focusing on audience readiness, market cycles, and decision-making. She's known for helping clients see what's coming next and respond strategically instead of reactively.Listen to learn more aboutWhy the trust recession is actually a wisdom evolutionHow buyer behavior in 2026 is changing (and why slower isn't bad)The shift from know-like-trust to trust-first marketingWhy guru-style marketing is collapsingHow freelancers can build authority without hype or pressureFreelancers and service providers, it's time to stop running the same tired marketing playbook. This conversation shows what actually works with buyers in 2026.Sponsored by The Digital Marketer's Workgroup Already doing marketing work and ready for more clients and better referrals? Join a supportive, tight-knit community of freelancers where you'll get behind-the-scenes conversations, ongoing support, advanced training, and exclusive job leads. Apply here!Links Mentioned in Show:Grab Sheri's Success Planet Diagnostic for 50% off with code: Unicorn. You'll get a personalized PDF report that shows how your internal operating system works in business. It helps you understand your natural timing, decision-making rhythm, and pacing so you can plan and move forward without pressure or guesswork.Connect with Sheri:Instagram: @sherimoiseFacebook: Sheri Moise Astro BizWebsite: http://sherimoise.com/ Connect with

In this special coaching episode of Passionate & Prosperous, I coach Michael Barnes, a certified health and life coach in the early stages of building his coaching business.Michael came into the session wanting clarity around three things:where to focus his limited time and energy while working a full-time job, how to talk about his work without sounding “coachy,” and what it really looks like to embody being a coach — not turn it on and off depending on the room.What unfolded was a layered, honest coaching conversation where we got to the heart of what Michael actually does, who he's uniquely positioned to help, and why his lived experience gives him what I call an unfair advantage — even if he hasn't fully been using it yet.You'll hear Michael have real-time breakthroughs around his messaging, his ideal client, and why people are already drawn to him — not because of his certifications, but because of who he is, how he lives, and the life he's actively creating.We also talk about why clients don't hire coaches because of polished language or perfect positioning — they hire us because they see us being, doing, or having something they want for themselves. And why sharing your story, your evolution, and your perspective isn't optional if you want your work to land.In this episode, we cover:Why it's important to know what outcomes and results your clients are really looking for (and not just what you think they want)How to stop hiding behind “coach language” and start speaking in a way that calls in your ideal clientsHow to leverage your unfair advantage — and why it's a key to knowing your nicheWhat it really means to embody your work instead of trying to switch it on for marketingWhy people are drawn to coaches who are visibly living what they teachHow specificity (not being vague or universal) makes your message more powerfulMaking intentional choices about visibility and connection when you don't have unlimited timeThis episode is a powerful reminder that business growth isn't driven by finding the perfect script, niche sentence, or marketing formula. They're built by developing your skills, taking action before you feel “ready,” and letting your lived experience lead the way.

What if the biggest financial move you make in 2026 isn't a Roth conversion or an investment pick—but fixing your marketing?In the first episode of 2026, Certified Financial Planner™ David Chudyk sits down with marketing strategist Katie Brinkley to unpack practical, non-cringey marketing strategies that business owners can implement right now—without dancing on TikTok or posting 42 times a week.This conversation is packed with real-world marketing advice, especially for Main Street businesses, professional service firms, and business owners who want more revenue without more chaos.

Send us a textIn this episode, Jeremy Neisser reviews his previous predictions for sports marketing and fan engagement for 2025, assessing where he was right, where he was wrong, and what the implications are for 2026. He discusses the impact of AI and personalization, the shift towards membership models, the rise of short form video, the importance of user-generated content, and the challenges of holistic attribution. He also delves into the complexities of Name, Image, and Likeness (NIL) in sports, donor engagement strategies, and the significance of focusing on fan quality over quantity.Key Themes CoveredAI & personalization (where it works and where it doesn't)The continued shift from season tickets → membership modelsShort-form video becoming the backbone of ticket marketingWhy creative is now the targetingThe messy reality of attributionNIL's impact on ticket sales and sponsorshipsDonor engagement at scaleWhy fan quality matters more than fan quantityTakeawaysAI and personalization are crucial for sports marketing success.Membership models are replacing traditional season tickets.Short form video has become essential for engaging fans.User-generated content builds trust and engagement.Holistic attribution is challenging but necessary for understanding marketing impact.NIL has complicated the landscape of college athletics.Donors seek meaningful engagement beyond transactions.NIL platforms need to simplify for small market teams.Focusing on fan quality leads to better outcomes than quantity.Auditing marketing strategies is essential for future success.Chapters00:00 Introduction and Self-Audit of Predictions01:01 AI and Personalization in Sports Marketing03:54 Membership Models and Fan Engagement05:46 The Rise of Short Form Video08:04 User-Generated Content and Micro Influencers09:28 Holistic Attribution Challenges13:11 Navigating Name, Image, and Likeness (NIL)16:31 Donor Engagement and Experience18:54 NIL Platforms and Market Scaling20:20 The Importance of Fan Quality Over Quantity22:13 Conclusion and Advice for 2026Links Mentioned in This EpisodeEpisode 95 – 12 Marketing & Fan Engagement Predictions for 202580/20 Principle (Pareto Principle)Sports Marketing Machine Strategy Call Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Most gyms don't fail due to a lack of effort.They stall because growth demands a different version of the owner, and most people don't realize when it's time to shift.If the same problems keep resurfacing, no matter how hard the work gets, this episode provides insight into why.Welcome to Gym Marketing Made Simple. A podcast focused on removing confusion from gym growth. Each episode breaks marketing, sales, and leadership into clear systems that help boutique gyms build steady momentum without relying on guesswork or constant hustle.Episode HighlightsThis episode walks through the real phases boutique gyms move through as revenue grows, and why many owners struggle to move past the early stage. The conversation centers on hiring, mindset shifts, and the leadership changes required as gyms scale from founder-led operations into sustainable teams. It also breaks down why paid marketing fails for many gym not because of ads, but because the foundation underneath isn't ready yet.Episode OutlineWhy most gym owners get stuck in the foundation stageThe Startup Grind (0–15k) phase and why the owner does everythingHiring the first coach to improve retention and free up timeThe Tinker (15–30k) phase and the shift toward leadership and marketingWhy marketing becomes harder—not easier—after early growthThe Leadership Development (30–60k) phase and the need for stronger systemsRevenue benchmarks for the top 20% and top 10% of gymsCommon mistakes gym owners make when hiring and delegating salesWhy mindset, rejection tolerance, and staff training matter more than tacticsWhen paid marketing actually makes sense and when it doesn't The importance of honesty and client fit in growth partnershipsEpisode Chapters00:00 Intro00:05 Challenges in Gym Ownership and Marketing02:28 Phases of Gym Business Growth06:34 Top 20% Gym Revenue and Challenges10:05 Mindset and Business Growth17:14 Transparency and Honesty in Business RelationshipsAction TakenDocument the four gym growth stages and identify the main leverage point at each levelUse the stages as a qualification framework during prospect conversationsMaintain a clear client-fit checklist that includes reasons to say noDirect qualified gym owners to book a free call through the Lasso Framework websiteEnsure messaging clearly communicates who support is—and isn't—forConclusionGrowth isn't about doing more.It's about doing different things at the right time.This episode reinforces a simple truth: the skills that get a gym to the first milestone won't carry it to the next. Owners who recognize that early and adjust create space for real momentum instead of constant pressure.CTATake a moment to reflect on which growth stage the gym is in right now—and whether the current problems match that phase. Clarity on this alone changes what needs attention next.Supporting Information

What if moving to a new town could be the perfect opportunity to start over—not just personally, but professionally? That's exactly what Courtney Welch, founder of Champion Speech Therapy in North Port, Florida, did when she decided to take control of her career and open her own private practice.Courtney is a speech-language pathologist and owner of Champion Speech Therapy, she has been in the field for 9 years and nearly 2 years as a private practitioner. She specializes in adult rehabilitation, including clients with Parkinson's disease, aphasia, swallowing disorders, and head and neck cancer recovery.Her approach combines evidence-based treatment with compassion and accessibility, serving a population often overlooked in outpatient rehab.Courtney always thought she'd be a teacher, but while working at a retirement community during college, she discovered her love for the older population and found her true calling in speech-language pathology. After years in skilled nursing and hospital-based outpatient care, multiple moves forced her to start over again and again—until she began to feel exhausted from jobs that limited her time off and schedule. That's when she found the Private Practice Bootcamp and later the Start Your Private Practice Program, deciding it was time to build something of her own.In this episode, Courtney shares everything starting from when she launched Champion Speech Therapy, she had no local connections. But she quickly realized her small town lacked any outpatient speech therapy services—making her the perfect person to fill that gap. With determination and a stack of flyers, she introduced herself to local doctors, OTs, PTs, and home health agencies. Within one week, she landed her first five referrals—proof that her leap of faith was exactly what her community needed.In Today's Episode, We Discuss:The moment she realized she couldn't take “one more job” working for someone elseWhat it's like starting a practice in a brand-new communityHow she found her first clients with simple grassroots marketingWhy she loves serving adults with Parkinson's, aphasia, and cancer rehabHer journey from 100% mobile therapy to a co-working office spaceCourtney's story proves that you don't need a marketing degree, a big city, or years of business experience to succeed—you just need the courage to start. By combining persistence, compassion, and a willingness to learn, she built a thriving private practice from the ground up in a brand-new town.Ready to take control of your career and start your own private practice—just like Courtney did? The Start Your Private Practice Program gives you the roadmap, resources, and support to get started. Learn more at www.StartYourPrivatePractice.com.Whether you're just starting or ready to grow, I can help you create a practice that gives you freedom, flexibility, and fulfillment. Visit www.IndependentClinician.com to learn more.Resources Mentioned:Check out her website: championspeechfl.comWhere We Can Connect: Follow the Podcast: