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6 episodes with marketingwhy
2 episodes with marketingwhy
2 episodes with marketingwhy
2 episodes with marketingwhy
2 episodes with marketingwhy
2 episodes with marketingwhy
2 episodes with marketingwhy
2 episodes with marketingwhy
2 episodes with marketingwhy
Send us a textWhat's the real difference between PR and marketing—and why does it matter for your business? In this episode, Joey Pinz sits down with Lauren Kwedar Cockerell, founder of Kwedar & Co., to explore how thoughtful communication builds trust, reputation, and long-term success.Lauren shares her journey of being laid off at eight months pregnant and transforming that setback into the launch of her own strategic communications firm. She opens up about the challenges of evolving from a technician into a business leader, and how she built a people-first culture where boundaries protect both her team and clients.From crisis management to book launches, Lauren reveals why PR is less about clicks and more about credibility, reputation, and relationships. She also dives into how AI is reshaping PR—both as a tool and as a disruptor for newsrooms.✨ Top 3 Highlights:PR vs Marketing: Why they're different and how they work togetherThe power of boundaries in leadership and client relationshipsHow to transform personal adversity into entrepreneurial growth --- Join us for enlightening discussions that spark growth and exploration. Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.
What you'll learn in this episodeWhen prospecting maxes out—and it's time to start marketingHow to know if you're financially ready to invest in marketingGoogle Ads vs. social media ads: where to beginThe golden rules for effective email marketingWhy speed-to-lead is critical for paid lead servicesHow webinars and workshops build trust and authorityWhy consistency beats “one-shot” campaigns in direct mail marketing
Mama Turned Mompreneur - Work from home moms | Moms in business | Coach for moms
You know that feeling when you open Instagram planning to post a quick story, but instead you find yourself scrolling, triggered by something in your feed, and then closing the app without ever doing the thing you came for? That constant noise, the notifications, the pressure to respond right away…it's a lot. And for many of us moms in business, it's straight up overstimulating.That's why in this episode I'm sharing what's been working so much better for me: email marketing. It's calmer, it's easier on your nervous system, and it still lets you nurture your people and sell your offers without being glued to your phone. I'm breaking down why email has been such a game changer in my business and why I believe it's the best nurture and sales platform for the overstimulated mom in business.In this episode, you will learn:The connection between overstimulation and social media marketingWhy email marketing is easier on your nervous systemHow email lets you nurture and sell without the pressure to always be onResources Mentioned in Today's Episode:Book your Email Reset: Get my eyes on your emails, get direct feedback on how to improve your emails for higher engagement and conversions, and feel confident hitting send on your emails!Ways I Can Serve You:Join the Marketing Without Socials Email CommunityThe Social Media Detox ClubDownload the FREE Make Your Business Social Media Optional Private PodcastRecommended Podcast + Business Tools:Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coEmail Marketing: Kit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products: PodiaSome of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.Connect with Andria:Threads: @mamaturnedmompreneurInstagram: @mamaturnedmompreneurEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com
What does marketing for dietitians look like in 2025 (and beyond) and where should you be focusing your energy for the future?In this episode of the Dietitian Success Podcast, I sit down with Ana Reisdorf, RD and founder of the RD's Who Thrive Facebook group, to break down the real trends we're seeing across the industry. From social media growth (yes, it's still possible - we've DOUBLED our Instagram followers in the past few months and I want to tell you exactly how) to SEO shifts, AI, and old-school referrals, we cover it all.Inside, you'll learn:The strategies that are actually working for dietitians right nowHow to apply “if you know, you know” content to your marketingHow to talk about benefits vs. features in your marketingWhy word of mouth will never go out of styleThe role of websites, SEO/AEO, email, and podcasts in the 2026 marketing landscapeIf you've ever felt stuck, frustrated, or like you're “doing marketing wrong,” this episode is your permission slip to rethink what's possible.Links:Fill in our DSC Entrepreneurship Membership - Re-Launch SurveyJoin our FREE dietitian communityBecome a Practitioner MemberFollow @dietitiansuccesscenter on Instagram
Ready to grow your podcast in 2026 without burning out? In this episode, I'm sharing four sustainable, impactful strategies to help you stand out and stay energized as a mom who podcasts. Plus, I reveal how Pinterest quietly revolutionized my own podcast growth—and how it can do the same for you.Hi, I'm Andi Smiley—your podcast guide and coach for moms who want to grow their shows in a way that fits their real life. I bring practical podcast tips, honest stories from my own journey, and wisdom from brilliant podcasters and experts (like the Pinterest pro I'll be featuring soon!).Topics Discussed in this EpisodeFour podcast growth strategies for 2026How podcast SEO helps more listeners find your showUsing Pinterest instead of Instagram for podcast marketingWhy average consumption rate matters more than downloadsWhere to find your podcast analytics beyond downloadsHow Pinterest helped my podcast reach new listenersTips for taking intentional podcast breaks (without ghosting)Encouragement for sustainable podcastingTakeawaysPodcast SEO isn't scary—just use real words your listeners search for.Pinterest is the podcast marketing platform no one's talking about (yet!).Pay attention to how long people actually listen to your episodes.Breaks are powerful—but tell your listeners what to expect!Start by creating just one pin. It could change everything.(00:00) Welcome(00:32) My big podcast marketing aha moment(01:24) Podcast growth tip #1: Make Podcast SEO your friend(02:35) Tip #2: Pinterest over Instagram(04:21) Tip #3: Look at your average consumption rate(05:33) Tip #4: Take intentional podcast breaks(06:32) Your one next step: Try PinterestGet on the waitlist for Pinterest Magic for PodcastersEpisode with Brittany Herzberg on SEOApple Podcast ConnectCreate Pins with CanvaFollow me on Pinterest
This episode of The Backstory on Marketing and AI explores how AI enabled Market Research and influencer automation are reshaping marketing. Our guest from Stack Influence shares how micro and nano influencers outperform celebrities by creating authentic connections and driving higher conversions.We cover:Why micro and nano influencers deliver stronger ROIHow AI analyzes profiles, automates communication, and enhances contentGifting strategies that build authentic communitiesThe impact of influencer campaigns on Amazon rankings and marketplace successHow AI is used for both analytics and generative prompts in influencer marketingWhy authentic content outperforms polished ads in today's environmentListeners will also hear about the evolution of social media algorithms, the rise of UGC, and how brands can build long-term influencer relationships. Whether you're in e-commerce or marketing, this conversation provides insights into scalable influencer campaigns powered by AI.Click here to view the video: https://www.youtube.com/watch?v=y_3eOyj19Ak
In this heart-centred conversation, Vickie Dickson sits down with Amanda Dacio, founder of Red Dragonfly Healing and a graduate of Content by Design, to talk about how truly aligned content can change everything, not just in your marketing, but in your body, your business, and your self-trust.Amanda shares her journey of building a business as a 6 line profile 'on the roof'. A business that is deeply rooted in Human Design, intuition, and energetic integrity. Amanda walks us through biofield tuning and other energetic modalities that shape her practice. She also shares how her MG path has been all about responding and how she's now learning to use her Human Design strategy as she builds out her first group program (a project born of her work in CBD) Together, they unpack the healing that happens when you stop performing in your content, and start writing from your own frequency.This is a must-listen for anyone building a wellness business or navigating what it means to show up online in a sustainable, life-giving way, longing to give yourself the permission to do it your way.In this episode:How Amanda uses Human Design to guide her content, offers, and scheduleThe difference between writing content that sounds good vs. content that resonatesWhy content creation can actually be healing when done correctlyReleasing hustle culture and embracing gentleness in marketingWhy it's not about giving people more informationWhat it looks like to run a business as a 6/2 Human Design ProfileHow to use your Manifesting Generator strategy in your content and offersAmanda's experience 'being in the room' with Vickie in CBD and how it changed her business, increasing her sales, and giving her permission to be her full MG self!If you've been craving permission to build a business that feels good—not just looks good—this episode is your next step. Amanda's story is a powerful reminder that content isn't just what you post. It's who you are becoming.Connect with Amanda Dacio:Website: reddragonflyhealing.comInstagram: @reddragonflyhealingFacebook.com/RedDragonflyHealingYouTube.com/@reddragonflyhealingReady to create content that connects and converts?Join my FREE - 3 Day Masterclass - Speak to Sell.Join the event of the season - the one that changes EVERYTHING in your business because you'll finally understand exactly how to speak so that your soul fit clients can hear you - and hire you!This only happens twice a year.It's FREE!It's 3 Days Live in the room with me showing you how to leverage your Human Design to bring your message to live so that you bring paying clients in with ease - and joy!Register here.https://www.vickiedickson.com/live-masterclass-registerConnect with Vickie:Instagram: @vickie.dicksonSpeakpipe (send me an audio message - I'd love to hear your voice) https://www.speakpipe.com/vickiedicksonhere's the link for the...
Mama Turned Mompreneur - Work from home moms | Moms in business | Coach for moms
Do you find yourself spending way too much time writing emails because you're second-guessing every sentence? Maybe you're worried about sounding too pushy when selling, or you've convinced yourself your email has to be perfectly polished before you hit send. That constant overthinking is what keeps so many moms from being consistent with their email marketing.In this episode, I'm breaking down how to shift the way you think about email so it feels simple and natural to write. You'll learn how to let go of perfectionism, bring your personality into your emails, and see selling as an act of service instead of something negative.In this episode, you will learn:Why overthinking your emails makes it harder to stay consistent with email marketingWhy unsubscribes are a good thingThe mindset shift that makes selling in your emails simple and feel naturalThe #1 shift to make in your email copy for more connections, engagement, and conversionsResources Mentioned in Today's Episode:Book your Email Reset! Beta pricing of $147 for the first 10 people to join!Ways I Can Serve You:Join the Marketing Without Socials Email CommunityThe Social Media Detox ClubDownload the FREE Make Your Business Social Media Optional Private PodcastRecommended Podcast + Business Tools:Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coEmail Marketing: Kit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products: PodiaSome of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.Connect with Andria:Threads: @mamaturnedmompreneurInstagram: @mamaturnedmompreneurEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com
What if the biggest threat to your business growth wasn't a lack of ideas—but chasing the wrong ones?In this episode of Decidedly, we sit down with Tim Hines – fractional CMO, business coach, and author – to unpack how entrepreneurs can stop wasting time on “shiny objects” and start building marketing strategies that actually drive revenue. With years of experience helping companies go from zero to one, Tim shares what it takes to align marketing with business goals, avoid costly mistakes, and harness authenticity in a noisy marketplace.From breaking free of vanity metrics to learning why most founders set their teams up to fail, Tim reveals the blueprint for creating marketing systems that scale. We explore why small businesses often misunderstand marketing, how to think like a starter without burning out, and why authenticity is the only real filter left in today's AI-saturated world.This conversation isn't about flashy campaigns – it's about clarity, focus, and making decisions that move the needle. If you've ever wondered how to build marketing that works for your stage of business, this episode will help you decide what really matters.KEY TOPICSFractional CMO insights: when to hire one and whyThe #1 mistake startups make when starting marketingWhy chasing “shiny objects” kills growthMarketing as investment vs. cost centerFunnels, metrics, and why most companies don't track themB2B vs. B2C marketing: what really changesContent marketing myths (and the dangers of AI copy-paste)How to know if your in-house marketing is holding you backWhy authenticity is the strongest filter for modern brandsCHAPTERS00:00 Introduction03:00 Why Marketing Starts with Business Goals07:45 Shiny Object Syndrome: Common Startup Mistakes12:00 Funnels, Metrics, and Why Most Companies Don't Track Them17:15 B2B vs. B2C Marketing – What Really Changes22:00 Content Marketing Myths and AI Pitfalls26:00 Authenticity as the Last Real Filter in Business30:00 Starters vs. Finishers: Knowing Your Strengths36:00 The “In-House Marketing” Trap for Small Businesses41:00 Marketing as Investment, Not Expense47:00 Tim's Top Decision-Making Tip for Entrepreneurs#StartupMarketing #MarketingStrategy #BusinessGrowth #FractionalCMO #Entrepreneurship #AuthenticMarketing #MarketingMistakes #SmallBusinessMarketing #ContentMarketingMyths #RevenueGrowth #MarketingTips #DecidedlyPodcastCONNECT WITH USwww.decidedlypodcast.com Join us on Instagram: www.instagram.com/decidedlypodcast Join us on Facebook: https://www.facebook.com/decidedlypodcast Shawn's Instagram: www.instagram.com/shawn_d_smith Sanger's Instagram: www.instagram.com/sangersmith MAKING A FINANCIAL DECISION?At Decidedly Wealth Management, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy.LEARN MOREwww.decidedlywealth.com SUBSCRIBE TO OUR WEEKLY DECISION-MAKING TIP EMAILJoin us every Wednesday for more strategies to DEFEAT bad decision-making - one episode at a time!CONNECT WITH TIMInstagram: https://www.instagram.com/tnhines_speaks LinkedIn: https://www.linkedin.com/in/tnhines/ X: https://x.com/tnhines Website: https://www.tnhines.com/ Tim Hines is a global keynote speaker, business coach, author, podcaster, and four-time founder who helps professionals grow by becoming more collaborative, innovative, and influential. He's worked with top organizations like Ticketmaster, Air France, and the CIA, authored The Marketing Starter, and hosts The Marketing Starter Podcast. A Chicago native now in Austin with his wife, daughter, and two dogs, Tim is also a trained standup comedian and licensed marriage minister.
We're getting the band back together.In this special episode of Transit Unplugged, Paul catches up with longtime contributors Mike Bismeyer (a.k.a. the King of Kindness) and Elea Carey, marketing strategist and founder of Transit Happy. These two familiar voices helped shape the podcast during the pandemic—and now they're shaping the industry.Mike shares how kindness has become a key leadership trait, and how mentorship continues to change his career and others'. Elea gets into what works—and doesn't—with marketing in 2025, and how social media and AI are shifting the landscape for transit agencies.Together, the group dives deep on:Using kindness as a competitive advantageBuilding sustainable, people-first transit cultureThe real risks and rewards of AI in marketingWhy relationships—not tech—are the future of our industryThis one's personal, practical, and packed with ideas you'll want to steal for your own agency.Reach out to them here: https://www.linkedin.com/in/eleacarey/https://www.linkedin.com/in/kindnessiscoolbythebiz/ Podcast CreditsTransit Unplugged is brought to you by Modaxo, passionate about moving the world's people.Creator, Host & Producer — Paul ComfortExecutive Producer — Julie GatesProducer & Newsletter Editor — Chris O'KeefeAssociate Producer — Cyndi RaskinPodcast Intern — Desmond GatesSpecial thanks to:Brand Design — Tina OlagundoyeSocial Media — Tatyana MechkarovaGot a question or comment? Email us at info@transitunplugged.com DisclaimerThe views and opinions expressed in this program are those of the guests and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent. This production belongs to Modaxo and may contain information subject to trademark, copyright, or other intellectual-property rights and restrictions. This production provides general information and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.
In this episode of Generation AI, hosts Ardis Kadiu and JC Bonilla examine the widely misinterpreted MIT report claiming "95% of GenAI pilots fail," exploring why this headline misses the real story. While individual employees are finding significant value with AI tools (90% use personal AI regularly), organizations struggle to capture this value at the enterprise level—not because the technology doesn't work, but due to change management, leadership alignment, and implementation challenges. Through Element451's own QBR automation struggles, the hosts illustrate how the gap between impressive demos and measurable business impact stems from organizational readiness, not technological limitations. They discuss why vendor solutions succeed at twice the rate of internal builds (67% vs 33%), introduce Forward Deployed Engineers as the bridge between technology and business context, and explain why back office automation delivers higher ROI than marketing despite budget allocation. This conversation provides practical guidance for higher education leaders on moving from shadow AI productivity gains to true enterprise transformation, emphasizing that the challenge isn't whether AI works—it's how organizations need to evolve to capture its value.AI Deployment Reality Check: The 95% Failure Rate (00:01:35)MIT report reveals 95% of GenAI pilots fail to deliver P&L impactOnly 5% achieve rapid revenue growthDiscussion of how this mirrors Element451's internal experiencesThe difference between pilots, POCs, and actual productsThe Shadow AI Phenomenon (00:02:43)90% of employees using personal AI tools vs enterprise subscriptionsBottom-up adoption through consumer tools like ChatGPTWhy organizations can't measure or control individual productivity gainsThe challenge of enterprise AI adoption vs consumer AIBuilding vs Buying: The Success Rate Gap (00:03:34)Internal build success rate: 33%Vendor purchase success rate: 67%Why vertical solutions outperform generic toolsThe importance of domain expertise in AI deploymentElement's QBR Case Study: When AI Projects Struggle (00:14:18)Quarterly Business Review automation challengesThe gap between data analytics and expert interpretationWhy AI needs embedded best practices and rubricsThe difference between finding patterns and implementing expertiseMarketing vs Back Office: Where Real ROI Lives (00:24:10)Over 50% of AI budgets go to sales and marketingWhy back office automation delivers higher returnsThe binary nature of workflow automation successExamples: fraud detection, application review, transcript analysisThe Forward Deployed Engineer Model (00:35:56)Origin from Palantir's government contractsHow OpenAI uses FDEs for enterprise clientsThe hybrid role: technical expertise + business understandingWhy traditional consultants can't fill this gapThe Unicorn Problem: Finding AI Operations Specialists (00:41:24)Scarcity of people who understand both workflows and AI technologyWhy agencies need to evolve their business modelsThe opportunity for innovative consultanciesElement's challenge in scaling deployment expertiseKey Recommendations for Institution Leaders (00:45:18)Move from bottom-up to top-down AI strategyProperly resource AI initiatives (not just IT side projects)Buy rather than build for 2x success rateLook for vertical solutions with deep domain knowledgeInclude internal champions in deployment projectsFinal Thoughts: Moving Beyond Productivity to Transformation (00:49:31)The shift from individual productivity to enterprise ROIWhy POC success doesn't equal business impactThe importance of AI workflow coverageAccepting that most organizations aren't behind—everyone is struggling - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Most sales teams don't fail because of lazy reps or weak leads—they fail because of misalignment.In this episode of The Journey To Legacy Podcast, we sit down with Geoff Ketterer, founder of Channel Consulting and the fractional CRO behind some of the fastest-scaling coaching and consulting businesses in the world.Geoff breaks down:The real reasons sales teams underperform, even when the talent is strongHow one business went from $7K/month to $1M/month in 9 months by aligning sales and marketingWhy pressure-selling is dying—and how trust-based sales are outperforming outdated tacticsWhether your business is stuck in the 5-figure range or scaling past 7-figures, this conversation will reshape the way you think about growth, leadership, and legacy.
Feeling the pressure to “do it all” in your photography business? You're not alone. In this episode, I'm sharing what actually moves the needle so you can stop spinning your wheels and focus on the essentials that keep your business profitable—without burning out or chasing perfection.Here's what we'll cover:The 3 most powerful tools you already have (and might be underusing)How to separate what's essential from what's optional in your marketingWhy showing up imperfectly still leads to bookings and growthIf you're ready to breathe easier, simplify your strategy, and still see results, press play now.I'm giving you 3 Free Ways to Get Photography Leads This Week in this free guide. Download here.
Free SEO Audit Contact Patrick GregsonWhat actually drives growth in e-commerce today? In this episode, Ryan Martin sits down with Patrick Gregson, former Head of Brand at The Iconic, to unpack the strategies that helped scale one of Australia's most iconic retail brands.Patrick shares hard-won lessons from The Iconic's journey from scrappy startup to enterprise giant. You'll hear why customer loyalty goes far beyond points programs, how to balance brand and performance marketing, and why experience is the real battleground for retention.Whether you're launching a DTC brand or trying to scale an established store, this episode is packed with sharp insights on growth loops, attribution, and the ever-changing digital landscape.Key topics:What loyalty actually means in 2025How The Iconic built its customer flywheelAttention as the new currency in digital marketingWhy consistent engagement beats short-term hacksThe tools modern e-com startups can now leverageA must-listen for founders, marketers, and operators serious about sustainable e-commerce growth.
Pour yourself a coffee and settle in for this inspiring conversation with Suzie, one of my original Soul Leaders group coaching clients from 2020! We're diving deep into her incredible business transformation - from interior design to creating The Shoot Academy, teaching people how to turn their homes into profitable shoot locations. This is a masterclass in recognizing opportunities, pivoting with purpose, and building a business around what truly sparks joy.Key Topics CoveredThe Lightning Bolt Moment:How a casual pub conversation (post-lockdown sunshine!) sparked a complete business pivotRecognizing when people keep asking you the same questions - there might be a business opportunityThe power of following what genuinely excites you versus what you think you "should" doWhat is Shoot Location Hosting:Renting your home as a backdrop for brands, photographers, TV productions, and creative teamsWhy "regular" homes often book more than grand properties (think Adolescence vs Rivals!)How any house - even just a brick wall or garden shed - can have potentialEarning up to £1,500 per day without leaving your homeBuilding The Shoot Academy:Creating an online course to teach the A-Z of becoming a shoot location hostThe importance of community in digital productsWhy they moved from interior design to this new venturehttps://www.instagram.com/theshootacademy/The Pricing Revolution:Their bold move from £349 upfront to £49 + £300 success fee modelWhy "passive" business models aren't actually passiveBuilding trust through shared success rather than upfront investmentThe psychology behind risk-reversal pricing strategiesGetting Your First Clients:How Instagram showcasing led to organic demandThe power of networking and personal connections over digital marketingWhy enthusiasm for your topic converts better than any sales strategyLet's Connect!This conversation reminded me why I loved the group coaching format - the energy, the peer learning, the celebration of each other's wins. While I'm focused on one-to-one coaching now, there's something magical about watching someone's business unfold from idea to execution. Drop me a DM if this episode sparked any ideas about pivoting your own business or recognizing opportunities right in front of you!For more resources and full show notes visit https://www.millsgray.com/from-soul-leaders-to-shoot-locations-suzies-business-evolution/ Hosted on Acast. See acast.com/privacy for more information.
Marketing in 2025 is being shaped by what some experts call a 'polycrisis' - disruption layered upon disruption. From global conflicts to inflation to AI-driven job shifts, the market conditions facing both brands and consumers are becoming more complex and unpredictable. For marketers, the challenge isn't just keeping up; it's finding ways to cut through the noise and still build for the long term.In this episode of Smarter Marketer, Host James Lawrence (Co-Founder, Rocket Agency) speaks with Dan Robertson-Jones (Partner, Kantar) about the findings from Kantar's recent report on marketing effectiveness in Australia. They discuss the pressures driving short-term thinking, the impact of brand erosion, why creative quality matters more than most marketers realise and how consumer behaviour is changing as 'sameness' floods the markets.Whether you're a CMO navigating budget scrutiny or a marketer trying to align brand and performance, this conversation offers a clear-eyed view of where marketing is heading and how to adapt.Key Takeaways:Why Australian marketers are facing mounting pressure to prove short-term ROIThe risks of over-indexing on performance marketingHow consumers are reshaping brand relationships as economies face stress from the polycrisisThe drop in meaningfully different brands over the past decade, and what's driving itHow the “sea of sameness” in creative is eroding the effectiveness of marketingWhy cultural relevance is key to standing outWhy consistency across touchpoints is harder now, and how measurement systems can bridge short and long-term goalsThe importance of boldness and foresight for growth in a volatile marketRead the report here: Marketing Effectiveness HubGuest:Dan Robertson-Jones is a Partner at Kantar, one of the world's leading marketing data and analytics companies. With over two decades of experience in strategic marketing research, Dan helps brands navigate disruption and decode shifting consumer behaviour.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
In the final episode of Stories Untold, we sit down with Kate Westgate, Head of Marketing for Unilever's Home Care division, a leader who brings empathy, clarity and purpose to every part of her work.A people-first leader whose purpose is rooted in inspiring her family and making impactful marketing campaigns. Kate shares how she's learned to trust her instincts, find her voice, and build teams where creativity and care go hand in hand. With honesty and warmth, she unpacks what it means to lead with intention in a fast-changing world.The connection between problem-solving and marketingWhy true leadership means building trust, being honest, and having each other's backThe importance of working smarter, not longer—long hours aren't a badge of honourWhy gut instinct matters, especially when it challenges the dataThe tenacity and determination required to push through even the toughest campaignsAnd why the future of marketing must remain deeply human, even in a tech-led worldHit play to discover how Kate is reshaping leadership. Driven by purpose, powered by people, and guided by gut.
The Heart of a Teacher Approach to Sales and Marketing Why the Best Solopreneurs Adopt the “Heart of a Teacher” Mindset By Dr. Bruce For years, my speaking bio has included a simple line: “Takes ... Read More The post Ep.50: Heart of a Teacher Approach appeared first on The Solopreneur Movement.
“AI is reshaping the way agencies operate, but human creativity and strategic thinking will always be essential to differentiate and add true value,” says Clay Ostrom, Founder and Brand Strategist of Map & Fire and SmokeLadder.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Clay to discuss how the evolving landscape of AI is impacting the marketing industry, particularly for agency leaders navigating the challenge of maintaining human-driven creativity amidst the rise of automation tools. Clay talks about his work with SmokeLadder, which helps businesses analyze brand positioning and messaging using AI. He also explores how agencies are shifting from execution to strategic partnership roles in response to AI-driven changes.In this episode, you'll learn:The importance of balancing human creativity with AI-driven efficiency in marketingWhy agencies are evolving from executional roles to becoming more strategic partnersHow AI is reshaping the way agencies work and what that means for the futureResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Clay on LinkedIn: https://www.linkedin.com/in/clayostrom/ Explore Map & Fire: https://mapandfire.com/ Explore SmokeLadder: https://smokeladder.com/ Timestamps:(00:00) Intro(01:29) Clay's background and SmokeLadder(03:14) AI's impact on marketing and agencies(04:39) Exploring SmokeLadder(07:52) Challenges and opportunities with AI(16:44) Entrepreneurial insights and productization(25:02) Keeping humanity in marketing
In this episode of The Marketing Factor, host Austin Dandridge sits down with Suze Dowling, co-founder, operator, and one of the sharpest minds in DTC. From her unexpected path to Gin Lane to her role shaping the brand collective at Pattern, Suze unpacks what it really takes to build emotionally resonant brands in today's landscape.They get into the weeds on why email still outperforms, how to hire for curiosity (not credentials), and what a “clarity check-in” can do for your business. You'll also hear Suze's take on navigating acquisitions without losing a brand's soul, her personal rituals for staying balanced, and why Melbourne might just be her spirit city.Whether you're scaling a DTC brand or just trying to get your email flows to convert, this episode delivers sharp insight without the fluff.Highlights:Creating tension for emotional connectionThe underrated power of email marketingWhy hiring curious people changes everythingUsing clarity check-ins to stay focusedWhat makes a brand acquisition actually workChapters00:00Introduction to Suze Dowling and Her Journey02:49Transitioning from Marketing to Brand Building05:22The Evolution of DTC Marketing Strategies08:14Understanding Consumer Behavior and Engagement10:42The Importance of Email Marketing in E-commerce13:34Navigating the Challenges of a Holding Company16:16The Role of TikTok in Modern Marketing19:13Final Thoughts on Marketing Strategies and Brand Growth25:02Performance Marketing Insights26:10The Clarity Check-In Framework29:56The Power of the Pivot32:22Hiring for Curiosity33:53Evaluating Brands for Acquisition37:02Revitalizing Acquired Brands40:57Daily Habits for Sanity43:18Admiring Innovative Brands
In this episode, host Jenny Dempsey chats with Joseph Rudd, who went from selling bathroom fixtures in London to managing personal brands in the marketing world. His journey is a real-deal look at what it takes to flip your career when everything feels uncertain.After the pandemic threw his career plans off course, Joseph didn't wait for someone to give him a shot, he created his own opportunities. He started building experience from scratch, leaned into the world of personal branding, and learned how to stand out by being, well...himself.We talk about:Making big career changes without a traditional backgroundWhy networking isn't as scary as it soundsThe magic of having supportive people in your cornerWhat to do when self-doubt shows upHow to start building a personal brand—even if you're not in marketingWhy your portfolio matters more than your degree Joseph's story is a reminder that it's never too late to start something new, and you don't need a fancy title or perfect plan to begin. You just have to start.✨ If you've ever thought, “Who's going to take me seriously?”, this one's for you.Connect with JosephLinkedIn: https://www.linkedin.com/in/josephrudd/Instagram: https://www.instagram.com/worklifewithjoe/?hl=en Thanks for listening to The Career Flipper!If you enjoyed this episode, let's spread the word! Share it with a friend, subscribe, and leave a review—it helps other career flippers find the show.Let's Stay Connected:Join the community: thecareerflipper.comTikTok: @thecareerflipperInstagram: @thecareerflipperpodGot a career flip story? I'd love to hear it—and maybe even have you on the podcast! Whether you've completed your flip, are just starting, or are in the thick of it, submit your story here: https://www.thecareerflipper.com Want to support the show?Looking for a speaker? I'd love to talk about career changes at your next event.Collaborate through sponsorships or affiliates! Let's work together.Email me: hello@thecareerflipper.comCheck Out My Customer Service CoursesBefore my career flip, I led customer experience teams and created online courses that have helped over 12,000 students worldwide. Whether you're switching to customer service or sharpening your skills to run your own business, these courses are packed with practical tips. Learn more at thecareerflipper.com/courses.Other Ways to Get Involved:Buy me a coffee!Explore my furniture flipsMusic CreditsSeason 1: Intro and outro music by audionautix.com. Season 2: Intro and outro original music by Jenny Dempsey, recorded in a home studio.What's the best that could happen?
Ready to scale your business with simplicity, joy, and serious results?In this episode of More Than Social, I sit down with the one and only Liz Wilcox — RV blogger turned email marketing queen — who built a 6-figure recurring revenue stream from a $9/month membership... without a huge team, fancy tech, or complex funnels.Liz spills the tea on:How she went from being known as the “poop lady” (yes, really!) to one of the most recognizable voices in email marketingWhy selling her first business was the smartest move she ever madeThe mindset + strategy behind launching her $9 email template membershipHow she keeps things simple, scalable, and fun — all while raising her daughter and taking off summers to rechargeIf you've been in business for a few years and are ready to pivot, build sustainable income, or inject some personality back into your brand — this episode is your permission slip to do it your way.Links & Resources:→ Check out Liz's $9 Email Marketing Membership here → Subscribe & Review More Than Social to keep growing your dream business!
Send us a textIn this episode we interview Anton Shulke, Head of Influencer Marketing at Duda. Anton shares his unconventional and deeply strategic approach to influencer marketing, one rooted not in transactions, but in trust, relationships, and long-term brand equity.What you'll learn in this episode:The key distinction between creator marketing and expert influencer marketingWhy paying for attention is less effective than earning trustHow to build genuine relationships with B2B industry leadersWays to showcase brand authority without direct promotionStrategies to gain unpaid mentions in top-tier publicationsHow to justify the ROI of influencer marketing to internal stakeholdersThe story behind Duda's early adoption of Bing's IndexNow protocolHow Anton's SEO Charity brings industry experts together for good
"Fundamentally, I'd like to hit the reset button on how we break down silos within organisations so that we can work collaboratively to solve for brilliant customer journeys and brilliant customer experiences." - Claire Moyles, Marketing Director at Sainsbury's Bank
This episode is brought to you by HalloCasa, the SEO-ranked digital business card for real estate agents. Looking to find the right agent, no matter where you are?Visit https://home.hallocasa.com to discover and connect with top real estate agents globally.Explore and get started today: https://hallocasa.com/brokersIn this episode, we sit down with Dhiraj Merani, CEO of Digital Mojo and a leading digital marketing strategist with over 17 years of experience. Based in Hyderabad and an alumnus of IIM Kashipur, Dhiraj shares his expert insights on how digital marketing has transformed real estate in India, with a deep dive into Hyderabad's dynamic property market.What you'll learn:The evolution of digital marketing in real estateHow micro-markets and economic drivers shape Hyderabad's growthStrategic use of WhatsApp automation & Meta toolsFuture trends in real estate digital marketingWhy personal branding is a must for real estate agentsWhether you're a real estate agent, PropTech entrepreneur, or marketer—this is a conversation packed with real value.Time Stamps:00:00:34 Introduction00:01:34 The evolution of digital marketing in real estate over the past decades00:03:10 About Hyderabad 00:06:34 About the real estate buying process from a digital marketing real estate service provier´s point of view00:08:30 Micro markets in Hyderabad and economic drivers00:11:10 The next trends in Digital Marketing during the next years00:21:40 About WhatsApp Marketing Automation with Meta and other additional channels00:28:10 About the importance of Personal Branding for Real Estate Agents00:29:00 Conclusion and Contact InformationYou can contact Dhriaj via: https://www.linkedin.com/in/dhirajmerani/
Your best marketing content creators probably aren't who you think they are.Most founders assume it has to be them. They overlook the thought leaders already inside their team. They default to safe, scripted content that feels awkward and inauthentic.But what if the future of marketing wasn't about personal branding at all…What if it was about empowering your entire team?In today's episode, I'm joined by Katie Street, founder and MD of Street Agency and host of the chart-topping podcast Marketing in the Madness.Katie works with some of the world's top marketing tech companies and believes we're at a turning point—where brands that don't show up with real, human content will get left behind. In an AI-driven world, authenticity and trust are your unfair advantage. And if you're not visible, someone louder (and less qualified) will be.Together we unpack:How to move beyond founder-led content to team-powered marketingWhy authentic, human content beats polished scripts every timeShifting from a scarcity mindset to one of empowerment when leading your teamThe rising importance of in-person events in an AI-driven world
Marketing for insurance is a challenge when it's easy but when the space becomes more competitive and crowded, what can be done to stand out? Steve Pieroway, founder of Benevolent Marketing talks, content, creative, messaging and more. In this episode:How understanding lived experience matters for marketingWhy content needs to be aligned with strategyWhat kind of journey is going to resonate with clientsSteve's confession during Declared InterestsThe importance of understanding martech vs insuretechSteve's entertaining insights drive this episode and shed light on an area where so many across the insurance industry are trying to carve space, develop their brand, and deliver a value proposition that can resonate with partners and customers. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What if you could run advertising campaigns that pay for themselves and generate profit from day one? In this special episode, host Jon LaClare starts an exciting new series where he reads directly from his groundbreaking book, “The Perfect Launch System”, sharing the exact strategies used to launch over 300 products and generate more than $2 billion in sales. Today's chapter reveals the "free advertising" secret that most entrepreneurs never discover: how to build marketing campaigns that make money every time they run.This episode features the incredible David vs. Goliath story of OxiClean versus corporate giant Clorox. When Clorox launched OxyMagic in 2003 to crush the upstart OxiClean, they had nearly 100 years of experience and billions in resources. OxiClean not only survived but thrived using direct response marketing principles that turned every advertising dollar into immediate profit. While Clorox burned through millions on traditional brand advertising with no way to track results, OxiClean's approach with Billy Mays generated measurable returns that funded continuous growth.Whether you're launching on Facebook, Instagram, Amazon, or even traditional TV, this episode shows you how to move beyond the "spend, wait, and hope" approach that drains most marketing budgets. You'll discover the exact metrics successful companies use, why tracking individual ad performance changes everything, and how this methodology has evolved from infomercials to today's digital platforms.In today's episode of the Harvest Growth Podcast, we cover:The revolutionary difference between traditional brand advertising and direct response marketingWhy most new product launches fail with their massive marketing budgetsHow to project and determine profitabilityWhy research and testing are integral to advertising successThis is just the beginning of “The Perfect Launch System” series. We're sharing select chapters here on the podcast, but for the complete roadmap to launching and scaling products successfully, grab the full book in hardcover or Kindle on Amazon or get your free digital copy at www.perfectlaunch.com.To be a guest on our next podcast, contact us today! Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
Send us a textIn this episode of Marketing Espresso, I break down the toxic marketing expectations being fuelled by Instagram, LinkedIn, TikTok, and every so-called marketing “guru” promising overnight success.I dive into why instant wins and shiny funnel templates aren't sustainable for most businesses, especially here in Australia, where our market is significantly smaller than what those flashy American case studies are based on.Whether you're feeling overwhelmed, disillusioned, or just frustrated with slow growth, this episode is your reality check and reminder that great marketing takes time, testing and intention. It's not about the quick fix, it's about building something that lasts.In this episode, I unpack:The myth of overnight success in digital marketingWhy marketing advice from influencers and CEOs doesn't always translate to your businessThe difference between U.S. vs Australian market realitiesWhy consistency matters more than perfectionThe truth about funnels, ads and “viral” contentWhy brand building is a long game, not a shortcutIf you're sick of chasing shiny tactics and ready to market with more confidence and less comparison, this one's for you.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative
LISTEN TO THIS EPISODE IF YOU'RE LOOKING TO START BUILDING A SCALABLE BRAND & FEEL LIKE YOU'RE JUST RUNNING A SIDE HUSTLE INSTEADYou've got a big vision for your business; something beyond just extra income or side cash, but everything still feels like a hustle. This episode is for you if you're ready to stop treating your brand like a “maybe” and start building it like a long-term, scalable company.This question came from Mada, who said:“I want my clothing line in stores everywhere, but I know I'm playing small. What are the first steps to actually make the change?”In this episode, I'm walking you through:The signs you're operating in “side hustle mode” (even if you don't realize it)The mindset shift required to go from “building” to “scaling”How to stop relying on daily hustle and start creating systems that support youWhat needs to shift in your strategy, messaging, and marketingWhy structure and automation are key to growing without burning outStart doing what actually moves you toward the brand you want. Start thinking like a CEO, not just a creator, and you'll get there so much faster.TOPICS WE DISCUSS: Scaling a Small Business, Side Hustle to Full-Time, Building a Scalable Brand, Business Mindset, Product-Based Business StrategyJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
Send us a textIn this episode we interview Lisa Heiss, UX and behavioral design specialist and founder of Uxcelerate. Lisa helps SaaS startups build better products by using behavioral design principles grounded in data and strategy.What you'll learn in this episode:The real meaning of behavioral design and how it applies to content marketingWhy most content fails—not because of what's said, but how it's perceivedTactical frameworks like the BJ Fogg model that you can apply instantlyHow to reduce friction and increase motivation in your contentThe key difference between describing what you do and showing what it gets peopleSimple strategies to turn complex ideas into compelling, actionable contentHow to design content that leads people naturally to the next step
Send us a textIn this episode of Marketing Espresso, I take a deep dive into the concept of below the line marketing and explain how it can be a game-changer for businesses that are tired of chasing likes and views. I also share a few personal anecdotes from my time at a recent networking event and explain how strategic marketing can be simplified and energised, just like your morning espresso. If you're ready to embrace more intentional, strategic marketing that builds real relationships and drives genuine outcomes, this episode is for you.What You'll Learn:What below the line marketing actually meansHow it differs from above and through the line marketingWhy direct, personal marketing is essential for all businessesReal-world examples of how these strategies work together in a campaignThe difference between visibility, brand growth, and ROI in your marketing effortsResources & Mentions:Collaborate Women (Sydney-based networking group)Previous Episode: Above the LineMy free marketing funnel audit (reach out if interested)Call to Action: If this episode resonated with you, leave a review, rate the show, or share it with a business owner who could use a more grounded approach to their marketing.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative
In today's pep talk, I share my full behind-the-scenes plan for batching, banking, and breaking free from constant hustle—so you can enjoy summer and hit your business goals. In today's episode, I share:What tasks to batch monthly for maximum impactHow we're handling SEO, podcasts, metrics, and email marketingWhy taking a break from social media can actually boost your businessA simple summer action plan to create freedom and momentum
Podcast Summary: The Worldview Brief — Why Marketing Needs a Political Lens (Without the Politics)In this episode, Sacha Awwa sits down with Chris Peterson, co-founder of LifeMind and author of Red and Blue Customers, to unpack one of the most overlooked dimensions in marketing today: worldview. A former agency leader and lifelong consumer insights enthusiast, Chris explores how the deeply ingrained cultural values of liberal and conservative customers shape purchasing behavior, brand loyalty, and marketing strategy.From the evolution of political polarization to AI-powered segmentation, Chris breaks down the subtle but powerful ways businesses project their own values—often unconsciously—and what to do about it. If you've ever wondered why your marketing works better with some audiences than others, this episode is your roadmap to understanding why.Key Topics Discussed:1. The Hidden Influence of WorldviewHow a 2020 Pew study sparked the book Red and Blue CustomersThe difference between politics and worldview—and why it matters in marketingWhy values, not policies, shape purchase decisions2. Decoding Consumer BehaviorLiberal vs. conservative consumption patterns—from TV shows to TeslaSurprising insights from anthropology and psychology, not political science27 values that differentiate—and 7 that unite—American customers3. The Worldview Brief: A New Strategic ToolWhy most creative briefs miss this simple but powerful questionHow to assess your customer base without alienating anyoneReal-world examples from fitness, automotive, and home retail industries4. Building Brands that ResonateHow brands like WeatherTech and Apartments.com naturally align with worldviewThe role of founders' values in long-term brand positioningWhat happens when values conflict with segments you didn't mean to alienate5. AI and the Future of Values-Based MarketingHow LifeMind uses AI to map customer values (regional, generational, political)The surprising results from AI-generated copy that "doesn't sound like you"Why the best marketing removes your personal bias from the message6. Worldview Inside the OrganizationWhy sales and marketing often clash—and how worldview explains itThe role of leadership in value projection and culture shapingHow worldview brief discussions can bring clarity to creative, media, and hiring decisionsKey Takeaways for Founders & Marketing Leaders:You're projecting a worldview whether you realize it or not—get intentional.Marketing without worldview awareness leads to missed fit and wasted spend.The goal isn't to “go political”—it's to align values with the right audience.Worldview briefs should sit beside your ICP and brand guide, not replace them.Great brands balance innovation and reliability to resonate across segments.Follow Chris Peterson's Work:
In this episode of "Women in B2B Marketing," host Jane Serra speaks with Rissy La Touche, a seasoned marketer, advisor, speaker, and founder of Dimple Studio. Rissy shares her journey from B2C/B2B marketing to business owner, discussing the challenges and rewards of entrepreneurship. The episode delves into the importance of clear communication, self-promotion, and public speaking in B2B marketing. Rissy emphasizes the value of understanding customer insights and tailoring value messaging. She also shares her experiences managing multiple marketing channels and offers advice to young marketers on trusting their instincts. Rissy and Jane discuss:How Rissy moved from NYC to Amsterdam and launched her consultancy, Dimple StudioThe mindset shift from freelancer to business ownerLearning to promote yourself without feeling cringeLeveraging buyer ego in B2B messaging while keeping your own in checkWhat it really means to not gatekeep in marketingWhy most B2B messaging misses the markHow to build value messaging that drives sales enablementThe story of a value prop that unlocked new revenueGetting speaking gigs and lessons from her first keynoteWhy helping your buyer look good is the ultimate marketing strategyKey Links:Guest: Rissy La Touche: https://www.linkedin.com/in/rissylatouche/Host: Jane Serra: https://www.linkedin.com/in/janeserra/ --Like WIB2BM? Show us some love with a rating or review today!
A CMO Confidential Interview with Evan Wittenberg, Chief People Officer of VuMedi, formerly CPO of Ancestry and Box, Google's Head of Leadership Development, and a Saturday Night Live Page. Evan discusses why HR has become a much tougher position over the last 5 years, AI's negative impact on leadership development, and the similarities between marketing and HR. Key topics include: his belief that every function should have a dedicated people partner; why "the burden of proof" is often higher for marketers; why he always interviews for "learning agility;" and why "doing the job you are hired for is better for your career than trying for "the next job." Tune in to hear questions marketers should ask in an interview and a great behind the scenes story from SNL Season 18.⸻
What do stand-up comedy and marketing have in common? A lot more than you'd think. Just ask Matthew Bryan, Head of Marketing at Resource Capital Funds, part-time comic and full-time Steve Cody's Nephew™. In this episode of Laughing Matters, Matthew shares how bombing on stage taught him to fail forward, how humor builds creative safety in teams, and the time he accidentally hit Reply All to make a major personal announcement.Tune in for:The surprising connection between punchlines and performance marketingWhy self-deprecating humor = professional superpowerA workplace email snafu that taught him to think carefully before hitting send
Before a buyer or seller ever chooses you, they have to know you exist. In this episode of the Brokers Open Podcast, we break down the first step in the marketing journey: Awareness—and how agents can position themselves as the agent of choice in their market.
Send us a textIn this eye-opening episode of Security Halt!, host Deny Caballero sits down with Patrick Samuels — veteran entrepreneur, farmer, and advocate for sustainable agriculture — to unpack the hard truths behind the modern food industry.From misleading “pasture-raised” labels to the decentralization of food production, Patrick shares his journey from Special Forces to regenerative farming — and why local food systems may be the key to community health and resilience.This conversation dives deep into:Entrepreneurship in agriculture and lessons learned from failureThe shocking realities behind food labeling and marketingWhy transparency matters in the food industryHow local farming builds stronger communitiesFair wages for farmers and the broken food economyThe healing power of nature and reconnection to our foodThe rise of Honest Booths and new ways to connect consumers directly with farmersIf you care about entrepreneurship, community support, food transparency, or rebuilding sustainable food systems — this episode is for you.
#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong) helped turn Gong into one of B2B's most iconic brands—and now he's sharing how they scaled it to a multi-billion dollar valuation. In this episode, Dave sits down with Udi to unpack lessons from building Gong's category, brand, and marketing engine (and why B2B marketing needs way more courage). You'll learn:Lessons from building Gong from 0 to $100M in revenueHow to make B2B marketing not boringHow to measure and justify brand investments in marketingWhy you need to be more courageous with your marketingUdi also shares stories from his new book Courageous Marketing, featuring specific plays and strategies any B2B marketer can steal.Timestamps(00:00) - – Intro to Udi (07:33) - – Early career lessons and building a marketing role from scratch (10:33) - – How Gong achieved early product-market fit (14:33) - – The importance of picking the right company and founder (16:33) - – Why Gong's focus, clarity, and positioning stood out from day one (18:43) - – Why Udi wrote Courageous Marketing and what it's about (19:33) - – What “courageous marketing” actually means (22:33) - – Defining brand personality before visual identity (26:17) - – Campaign breakdown: Times Square billboards, employee spotlights, and perception hacks (29:37) - – The “punching above your weight” formula for early-stage brands (33:07) - – How to measure soft ROI and prove brand impact (36:37) - – Super Bowl ad, Michael Lewis podcast, and tying brand to pipeline (41:22) - – How to budget for experiments and get CFO/CEO buy-in (42:37) - – Building a courageous team: culture, process, and psychological safety (45:37) - – Gong Labs: Turning product data into content with staying power (48:37) - – Product + marketing alignment: the real unlock (50:07) - – Where AI fits in the future of courageous marketing (52:27) - – Udi's book Courageous Marketing (and why you should go read it) Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You're not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn't actually move the needle.AI-fluent marketing teams are changing that. Grammarly's 2025 Productivity Shift Report shows how they're using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe're marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Marketing today is more than just ads, funnels, and social media posts—it's about connection. Storytelling is the secret weapon that turns passive audiences into engaged communities and customers into lifelong fans. By weaving authentic stories into your marketing, you create a brand that stands out, resonates, and inspires action. But are you truly leveraging storytelling in a way that moves the needle? In this episode, I challenge you to rethink your content strategy and put storytelling at the forefront of your marketing. I'm introducing a 60-day storytelling challenge—a simple but powerful way to build visibility, attract your ideal audience, and create a lasting impact. Tune in as I break down why storytelling works and how you can implement it consistently to see real results. I invite you to listen in as I talk about: ✅ Storytelling vs. Marketing: Why traditional marketing tactics fall flat without human connection. ✅ The 60-Day Storytelling Challenge: A proven way to build momentum, engagement, and visibility. ✅ Stop Overcomplicating Content: How to make content creation effortless with daily storytelling. ✅ The Stacey Ann Effect: A real-life example of what happens when you commit to the process. ✅ Prove Me Wrong! If storytelling doesn't work for you in 60 days, I'll personally help you troubleshoot. ✅ The Future of Marketing: Why AI, algorithms, and automation will never replace the power of real stories. It's time to stop hiding behind polished marketing and start showing up with real, impactful stories. Are you ready to take the 60-day challenge? Download the Story Formula Bundle, and let's do this together! DM me on Instagram, LinkedIn, or Facebook and tell me, “I'm in!” Let's make your storytelling—and marketing—unforgettable. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sandy Carter, COO of Unstoppable Domains and a leader in AI, blockchain, and next-gen marketing, breaks down how emerging technologies are reshaping the way businesses connect with customers. From the impact of AI on SEO and content marketing to the growing role of blockchain in trust and privacy, Sandy shares insights from the World Economic Forum and beyond.She also dives into AI-powered agents, the evolution of marketing automation, and why marketers need to adapt quickly to stay ahead in a rapidly changing landscape.Conversation points:How AI is changing SEO and search behaviorThe rise of AI-powered agents and their impact on marketingWhy blockchain is the next big thing for trust and privacyThe intersection of AI, marketing, and automationHow brands can adapt to decentralized AI and tokenizationPractical ways marketers can future-proof their careersA. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
In this episode of The Simple and Smart SEO Show, I'm sitting down with David Green, founder of Devs Love, to talk about the major shifts happening in digital marketing! Fresh after BrightonSEO, David shared insights from his strategic planning retreat, where AI disruption was front and center. We discuss how AI levels the playing field for small agencies, the shift in Google Search, and why omni-channel marketing is no longer optional. What You'll Learn in This Episode:
In this episode, Omar Alvarez, founder of Kinnect, joins the show to discuss how his platform is redefining relationships by helping people preserve their most meaningful moments. As a first-generation Puerto Rican and Guatemalan entrepreneur, Omar brings a wealth of marketing and growth experience from major brands like Nike, Levi's, and Hims & Hers to the startup world. His journey into relationship-tech is deeply personal, inspired by loss, legacy, and the need for more authentic, private ways to capture family memories.Key Topics Discussed:1. The Inspiration Behind KinnectHow Omar's experience at top companies shaped his entrepreneurial mindsetThe personal losses that sparked his vision for a legacy-preserving platformThe realization that inclusivity in tech goes beyond hiring—it's about serving diverse communities authentically2. The Importance of Preserving Memories in a Digital AgeWhy traditional social media isn't built for personal, long-lasting memory sharingThe emotional and psychological impact of capturing life's moments privatelyHow Kinnect is bridging the gap between technology and human connection3. Navigating the Leap from Corporate to EntrepreneurshipTransitioning from well-funded corporate roles to the uncertainty of startupsThe mental resilience required to leave stability behind and build something newLearning to let go of assumptions about who will support you on the journey4. The Reality of Building a Community-Driven ProductHow to engage Reddit, TikTok, and Instagram communities for organic growthWhy word-of-mouth and authentic engagement matter more than paid adsThe role of partnerships in growing a mission-driven business5. Fundraising as a First-Generation Latino & Queer EntrepreneurThe challenges of accessing venture capital as an underrepresented founderHow to find niche investment communities that align with your valuesA powerful story of overcoming adversity in the investment world and proving resilience6. Key Lessons in Entrepreneurship & MarketingWhy marketers make great founders (and shouldn't be underestimated)The importance of positioning, customer research, and community-buildingHow shifting go-to-market messaging can unlock growth instantlyKey Takeaways for Entrepreneurs & Business Owners:For entrepreneurs: Self-belief is key, but so is surrounding yourself with mentors and supportive communitiesFor marketers: Your ability to understand customers and create effective positioning is a superpower in businessFor everyone: If you don't put yourself out there and ask for help, connections, or funding, no one will know you need itConnect with Omar Alvarez & Learn More About Kinnect:Visit Kinnect's websiteFollow Omar on LinkedInFollow us on Instagram: Uncomplicate it! (@uncomplicate__it) • Instagram photos and videos Follow us on YouTube: UncomplicatedMarketing - YouTube
Send us a textIn this episode, I sit down with Kendra Scurfield, the VP of Brand and Communications at Banff Sunshine Village (@sunshinevillage), a world-renowned ski resort nestled in Banff National Park. Kendra shares her inspiring journey from professional snowboarding to becoming a leader in hospitality and branding. We dive into how she leverages storytelling in marketing, the importance of emotional intelligence in leadership, and how embracing imperfection has helped her grow personally and professionally. Whether you're an entrepreneur, a leader, or just looking for inspiration on building a resilient team, this episode is packed with invaluable insights!In This Episode:⛷️ From Snowboarder to VP – How Kendra transitioned from athlete to brand leader [5:10]
This is the final episode of our four-part mini-series on Instagram Marketing Trends for 2025 — and we're ending with a big one: Trust and Transparency. Today, we're talking about why these are essential for growth and how you can use them to build a loyal, engaged audience on Instagram. Plus, I'll walk you through a simple exercise to help you implement these principles in your business. What You'll Learn in This Episode:[00:00] Why Trust & Transparency Matter in 2025 – The shift towards authenticity on Instagram[03:01] The Power of Trust in Marketing – Why customers crave brands they can rely on[05:26] Behind-the-Scenes Content Wins! – How ENDY Mattresses built credibility with transparency[06:48] Social Listening 101 – How responding to your audience boosts engagement[07:18] How to Build a Loyal Instagram Community – The power of showing up as YOU[11:06] Turning Testimonials into Sales Magnets – The power of social proof[12:56] The Consistency Formula – How authenticity + showing up regularly = trust[14:20] My Personal Story on Building Trust – How sharing struggles deepens connections[16:12] Your Homework – Actionable next steps to build trust with your audienceKey Takeaways:Trust is everything—your audience is savvy and can spot inauthenticity from a mile away.Transparency builds credibility—whether it's behind-the-scenes content, real-life struggles, or sharing your process, people connect with what's real.Engagement matters—actively responding to comments, answering questions, and incorporating feedback makes your audience feel valued.Consistency + Authenticity = Trust—showing up regularly and staying true to your voice is the ultimate formula for building loyal followers.EPISODE LINKS:Part 1: Instagram Marketing Trends 2025: How Creative Bravery is Helping Brands Stand Out (Part 1)Part 2: The Instagram Growth Hack No One's Talking About for 2025 (Part 2)Part 3: AI for Instagram: The Future of Content Creation in 2025 (Part 3)Hootsuite Social Trends 2025 ReportFollow Elizabeth Marberry on InstagramApply for a Complimentary Instagram Breakthrough SessionCONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
In this insightful episode of The Hard Corps Marketing Show, I sat down with Steve Gradman, a seasoned marketing expert and consultant at Crews & Co., with a rich background spanning SMBs, fintech, crypto, web3, edtech, and gaming industries. Together, they explore the dynamic evolution of performance marketing and its shifting landscape.Steve emphasizes the critical importance of building authentic customer relationships and avoiding #DisconnectedMarketing — where brands rely too heavily on automated, AI-driven strategies that can create a gap between them and their audience. He cautions that while AI has its place, it's essential to maintain a human touch and focus on creating genuine connections with customers. Steve also discusses how understanding and leveraging Ideal Customer Profiles (ICPs) can revolutionize marketing efforts, particularly when it comes to expanding into niche markets and refining target audiences.Steve highlights a key turning point in marketing: the diminishing returns of traditional performance marketing tactics and the growing need for more personalized, relationship-driven approaches. He offers valuable insights on how marketers can adapt to these changes and leverage new strategies to stay competitive in an increasingly crowded and digital-first world.Drawing from his own diverse career, from the auto industry to high-impact roles in leading tech and gaming companies, Steve shares practical advice for marketers seeking to future-proof their strategies. Whether you're in B2B, B2C, or emerging sectors like web3 and crypto, Steve's journey and expertise provide actionable takeaways for anyone looking to navigate the ever-evolving marketing landscape.
In this episode of Referrals Done Right, Scott Grates welcomes marketing expert Mary Czarnecki to share her 25 years of insights from working with Fortune 500 brands to small business owners. Mary offers practical strategies for creating authentic connections with your audience, standing out in crowded markets, and building trust through effective storytelling and branding.What You'll Learn in This Episode:Crafting a Unique Value Proposition: How to identify what sets you apart and communicate it effectively to your ideal audience.The Importance of Storytelling in Marketing: Why focusing on your audience's transformation is the key to building trust and connection.Defining Your Ideal Customer Avatar: How to narrow your focus to serve your ideal clients better and maximize your impact.Maximizing the Power of Testimonials: Practical tips for collecting and leveraging customer testimonials to build credibility and attract new clients.Balancing Branding and Marketing: Insights into creating a cohesive brand identity while using marketing tactics to drive measurable results.Join Scott and Mary for an engaging conversation packed with actionable advice to elevate your marketing, connect with your audience, and grow your business with purpose.---Episode Markers:(0:00) - Show Intro(1:00) - Background & 25 Years in Marketing(2:40) - Value Proposition(4:55) - Customer Avatar(5:45) - Audience Contextual Content(7:20) - Saying No(9:10) - Essential Marketing Drivers(10:55) - New Driver Example(13:40) - The Emotional Link(14:15) - Common Mistakes in Marketing(15:20) - Top of Mind Awareness & Creating Characters(18:05) - Customer Testimonials(19:40) - Skipping to the Reviews(20:50) - Branding vs. Marketing(23:50) - Branding Yourself Under Parent Brand(25:25) - Power of Story(30:00) - Quantifying ROI(30:45) - Measure What's Measurable(34:50) - Connecting with Mary(35:20) - Sticky Note Marketing Podcast(35:55) - One Piece of Advice---Scott Grates' Links:Referrals Done Right Book Pre Sales - https://www.referralsdonerightbook.comReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Insurance Agency Optimization - https://www.agencyoptimization.comScott Grates Website - https://www.scottgrates.comLove Living Local - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Instagram - https://www.instagram.com/scottgratesMary's Links:Linkedin - https://www.linkedin.com/in/mczarneckiWebsite - https://www.maryczarneckispeaks.comInstagram - https://www.instagram.com/maryczarnecki_Podcast - https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371YouTube - https://www.youtube.com/channel/UCIeb1rOgVywozl6Xu15aCMA---The Referrals Done Right Podcast is sharing the secrets to creating infinite opportunities to grow your small business. Hosted by Scott Grates.
What if you could do LESS marketing in 2025 and create MORE demand for your work? I know it sounds counterintuitive, but it's possible, and in this episode, I reveal how The Expert Up Club's Marketing Retreat helps established business owners transform their marketing strategy through experimentation and personalized support.Episode Highlights:Why what you do today in your marketing pays off in 3-6 monthsHow the Marketing Retreat helps you identify what's working and what to dropThe power of bringing an experimental mindset to your marketingWhy personal support matters in transforming your marketing strategyResources:Book a private tour of The Expert Up Club: https://expertup.club/
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