Think Like a Producer

“Sizes of social media followings do not reflect the success of your podcast.”Topics covered:(1:44) The big things to understand about your audio podcast's performance(11:01) The growth scale of podcasts(13:30) The big things to understand about your YouTube podcast's performanceLinks mentioned:EP 28 How to Measure Your Podcast ResultsTubeBuddyLooking for pro support to build your podcast? Find out more ways to work with us!Tiff TylerChristine Baird

“Where you are putting your effort is where your numbers are going to come from.”Topics covered:(1:10) The importance of sticking with what you are good at(5:00) How to pick the platforms that market your show the best(15:40) Tips for managing your energy and time with marketing your showLinks mentioned:EP 8 Audio v. Video PodcastsGet your podcast on FacebookLooking for pro support to build your podcast? Find out more ways to work with us!Tiff TylerChristine Baird

“Earned would be time, owned would be resources and paid would be money.”Topics covered:(1:00) What earned media is and how to get it(4:36) What owned media is and how to get it(8:25) What paid media is and how to get itLinks mentioned:PodcornSpotify Audience NetworkLooking for pro support to build your podcast? Find out more ways to work with us!Tiff TylerChristine Baird

“We hope you use collaborations to elevate what you're doing to another level in your industry.”Topics covered:(0:56) How independent podcast hosts collaborate on limited series(3:55) Using crossover episodes to co-promote your show(7:25) The benefit of featuring a trending guest outside of your usual circle(11:40) How to invite people to collaborate with you(17:25) Sharing your platform as a publication available for big announcementsLinks mentioned:Duped: The Dark Side of Online BusinessEP 7 How to Build Your Network In a New CityLooking for pro support to build your podcast? Find out more ways to work with us!Tiff TylerChristine Baird

“Algorithms are not meant to stop you from growing. Algorithms are meant to learn how people are reacting.”Topics covered:(0:35) The problem with mixing short and long videos on your YouTube channel(3:30) How to choose a video format to start your channel with(4:10) What to consider when turning on ads on your channel(5:09) The benefits of separating your YouTube channels(10:01) The value of checking your analytics weeklyLinks mentioned:Looking for pro support to build your podcast? Find out more ways to work with us!Tiff TylerChristine Baird

“Without commitment, you'll never start. But more importantly, without consistency you'll never finish.” - Denzel WashingtonTopics covered:(1:30) Budget options starting at DIY and going up to in-house team production(3:40) How to estimate a budget based on your desired return on investment(6:08) How to practice a sustainable output of resources(10:15) How to manage your podcast's budgetLinks mentioned:Worthfull Media Resources PageSquadcastLooking for pro support to build your podcast? Find out more ways to work with us!Tiff TylerChristine Baird

“A key piece of running a successful production for the long haul is getting people in the right roles.”Topics covered:(0:20) Busting the myth that you need to be the host and producer of your show(1:30) How producers need to think(4:05) How hosts need to think(7:20) How to find a producer to delegate toLinks mentioned:Inside Trader Joe's podcastLooking for pro support to build your podcast? Find out more ways to work with us!Tiff TylerChristine Baird

“You kind of rewrite throughout the process.”Topics covered:(1:00) When scripting an episode is valuable(7:50) When scripting an episode is not valuable(10:45) Pros and cons around scripting episodes for videoLinks mentioned:Looking for pro support to build your podcast? Find out more ways to work with us!Tiff TylerChristine Baird

“The efficiency level of an in-house team is unmatched.”Topics covered:(2:30) The benefits of having an in-house production team(6:50) How having an in-house production helps your team grow(8:35) The challenges of having an in-house production teamLinks mentioned:Looking for pro support to build your podcast? Find out more ways to work with us!Tiff TylerChristine Baird

“This is an emerging field. Traditional film and TV is starting to morph into the creator economy.”Topics covered:(2:15) The main positions to consider hiring for(5:30) Ballpark budgets to keep in mind(13:15) What to consider about hiring an audio crewLinks mentioned:Looking for pro support to build your podcast? Find out more ways to work with us!Tiff TylerChristine Baird

“The big perk of having a premium podcast is that you can have access to your audience's name and email address.”Topics covered:(1:20) What a private or premium podcast is and how to use it(9:40) What YouTube premium is about how to use itLinks mentioned:Hello AudioSupporting CastSupercastLooking for pro support to build your podcast? Find out more ways to work with us!Tiff TylerChristine Baird

“You don't have to feel that pressure of posting your full podcast on YouTube.”Topics covered:(0:54) How to make YouTube shorts that are unique to you(5:30) Ways to use podcasting in non-traditional formats(8:13) How to use private podcasts to cater to your core audienceLinks mentioned:Looking for pro support to build your podcast? Find out more ways to work with us!Tiff TylerChristine Baird

“YouTube rewards you when you're finding that niche audience, when you're bringing people in who know exactly what they're looking for.”Topics covered:(1:20) Choose content that plays to your strengths(4:14) Figure out what you want to be hired to do(6:48) How to create videos that make a great YouTube channel(9:40) Why focusing on a niche is so helpful when you start a podcastLinks mentioned:Looking for pro support to build your podcast? Find out more ways to work with us!Tiff TylerChristine Baird

“What allows you, in the most efficient and clear way possible, to share your expertise in a way that makes people keep coming back for more?”Topics covered:(1:50) How to format your audio podcast to make it binge-able(9:45) How to optimally format your video podcastLinks mentioned:EP 31 Playing to Your StrengthsEP 8 Audio v. Video Podcasts: What You Need to KnowInside Trader Joes podcastRich RollEP 24 The Elements of a Podcast EpisodeLooking for pro support to build your podcast? Find out more ways to work with us!Tiff TylerChristine Baird

“The quickest road to burnout is to copy someone else's zone of genius when it's not yours.”Topics covered:(0:57) How to play to your strengths on video(6:00) How to play to your strengths on audioLinks mentioned:Looking for pro support to build your podcast? Find out more ways to work with us!Tiff TylerChristine Baird

Welcome to Season 2 of the show! This season is all about how to create media that attracts your dream customers to you. We'll be dropping new episodes every Thursday starting 9/16/21. Subscribe on your favorite podcast app and on our YouTube channel! For more about the show and to see full show notes of past episodes, visit https://worthfullmedia.com/tlap

“We're not just selling to sell."Topics covered:(1:02) How much time can you invest in the creation of a podcast?(3:30) What is your budget?(8:05) What is the return on investment that matters to you?(14:40) How to get a free 15 min call with Tiff and ChristineLinks mentioned:Tiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“No one is going to know that you launched a podcast besides the people you tell.”Topics covered:(2:01) Get your audience excited before you're launching your show(7:11) Put your best foot forward(13:35) How to effectively leverage your current audience to be a street teamLinks mentioned:EP 5 The 5 Steps to Launching Your PodcastGabby BernsteinAustin KleonEP 28 How to Measure Your ResultsPodpagePod.LinkTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“There is a difference between being attached to and being informed about your results.”Topics covered:(4:25) The difference between being attached versus informed(12:40) How to detach from your results in a healthy way(15:45) How to measure your results on YouTube(20:40) The difference between wanting to be an influencer and being committed to being oneLinks mentioned:TubeBuddySophia Amoruso's #GIRLBOSSAcastTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“You empower your audience to become your brand ambassador. Make sure you feel comfortable offering merchandise anyone can buy.”Topics covered:(0:45) Types of merchandise you could make(4:00) Cons of having merchandise for your show(8:05) Pros of selling merchandise at live events(13:25) How to share merchandise with your podcast guests(16:15) Cons of live events as merchandiseLinks mentioned:Anna Farris' Unqualified podcastThe School of Greatness podcastJohn RuhlinTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“The missing factor really could be just having someone else.”Topics covered:(1:10) How to tap into the massive power of having a team(5:25) What to do if you aren't ready to hire someone(9:45) How to get accountability for your projectLinks mentioned:The Social DilemmaTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“What is my content begging to become?”Topics covered:(1:35) How to share your podcast on multiple platforms(8:56) How master marketers do this(12:16) Where to learn more about content marketingLinks mentioned:Gary VaynerchukBrendon BurchardTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“Stick to a particular lane and make content for that lane.”Topics covered:(1:25) Bumper(4:46) Intro(6:30) Pre-roll ads(8:15) Main content and mid-roll ads(9:57) Outro(11:40) Post-roll ads(13:35) The elements of video podcasts(18:20) How to put together a trailer for video and audioLinks mentioned:Tiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“Take note of the shows that you love listening to again and again.”Topics covered:(0:55) How to decide on the length of your episodes(3:53) Why interviews aren't always the best format for podcasts(10:11) How to use the power of a seasonal show(16:15) Be your own listener avatarLinks mentioned:Worthfull Project podcastRenegade: Born In the USA podcastTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“You will never be as good at being like them as you are at being like yourself.”Topics covered:(0:30) Why not to be discouraged from starting a podcast(1:45) How your unique way of podcasting will lead to its success(8:22) What it takes to make money from a YouTube channel or podcast sponsorships(14:43) How to adopt a “create before you consume” mentalityLinks mentioned:Rob Bell's podcastTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“The ideal solution in my mind is to always bring people in and have them trained and then have that skill set in house.”Topics covered:(0:55) How to outsource audio production(9:08) How to outsource video production(15:30) How to outsource other parts of productionLinks mentioned:FiverrUpworkPodigyPodbladeChristine's DIY podcast courseTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“What is way more valuable than our ideas is the feedback we are getting from the people who are actually listening.”Topics covered:(0:30) Step #1: Engage with your audience on social platforms(1:45) Step #2: Go on a podcast tour(9:14) Step #3: Re-share fan love from a place of gratitude(11:45) Step #4: Look at your analytics to gauge popular content(13:59) Step #5: Keep goingLinks mentioned:Eat That Frog!Tiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“There really is a power to hearing people's voice and letting it sink in.”Topics covered:(2:45) How to use your voice on apps to build your brand(8:01) Examples of influencers using their voice on apps(17:40) How the art of storytelling takes time to developLinks mentioned:ClubhouseSummit of GreatnessSarah BlondinTony HawkRay Lewis AffirmationsHow to Get Your Point Across in 30 Seconds or LessTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“It's very powerful to ask the guest how you can support them.”Topics covered:(1:10) Listen more than you talk(2:35) Add a value-based question immediately(5:13) Do your research(7:34) Prepare your guest(13:08) Offer support post-interviewLinks mentioned:Lewis HowesTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“Entertainment can be impactful too.”Topics covered:(0:55) The importance of expecting audience questions before they come(3:14) How to present content in a digestible and relative format(4:40) Why you can't skip the practice phase(5:49) Why it's okay to take ideas from others(7:50) How to be conscious about the content you are creatingLinks mentioned:Steal Like an Artist by Austin KleonChase JarvisJessica YellinTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“These are the things that help us save time, save energy, and save some money.”Topics covered:(4:15) Christine's favorite project management tool(7:02) Tiff's favorite video editing management tool(10:31) Favorite file management and storage toolsLinks mentioned:AsanaCarey and Demir Bentley, productivity coachesFrame.ioDropboxAdobe Creative SuiteTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

"Over the long haul, who are you serving and how is this bringing you joy?"Topics covered:(1:30) Reason #1: Lack of clear vision(5:09) Reason #2: Comparison to other audience sizes(9:17) Reason #3: Underestimating the monetization processLinks mentioned:Fleabag showTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“These are misconceptions that you can avoid if you just educate yourself and invest in some planning and resources.”Topics covered:(1:03) Misconception #1: Underestimating time, money, and resources(6:15) Misconception #2: Audience growth over time(11:04) Misconception #3: How quickly podcasts can monetizeLinks mentioned:Tiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“Everyone's dancing on TikTok right now whereas a few years ago everyone was dancing on Vine.”Topics covered:(3:04) How to schedule your recording time for max benefit(9:03) How to repurpose long-form content for social media(17:20) How many pieces of content you can get out of a single recordingLinks mentioned:Tiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“You can't really buy the book for anything. Everything is very personal to you.”Topics covered:(1:35) Tiff's favorite tools for setting boundaries(6:30) Christine's favorite tools for setting boundaries(12:05) Christine's non-negotiables for 2021(14:00) Tiff's non-negotiables for 2021Links mentioned:Sandra ChumaJames ClearAtomic HabitsThe Power of HabitEP 11 How to Build a Production Team for Your PodcastHuman DesignJames LawrenceDr. Nicole LePeraTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“Some people don't feel acknowledged for all the roles they are filling by having their own podcast.” Topics covered:(1:56) The creative vision roles: host, producer, talent booker(5:05) The audio roles: audio engineer, audio editor(7:37) The video roles: shooter, video editor, post production coordinator(12:31) The marketing roles: social media marketer, copywriter, designer, YouTube manager(19:01) Who to hire firstLinks mentioned:Jasmine Star Social Curator programTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“The best kind of content comes from people who are really owning their worth, totally separate from their work.”Topics covered:(1:30) Christine's story of taking the work out of her worth(10:00) Tiff's story of taking the work out of her worth(17:26) How to take your work out of your worthLinks mentioned:Future Self Journal from Dr. Nicole LePeraTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“I am a huge fan of learning from other people.”Topics covered:(3:20) What Christine learned from being in the studio(7:28) What Tiff learned from being in the studio(14:41) Top tips for creating a great experience in your studioLinks mentioned:Jason SilvaEsther PerelRay LewisLeslie Odom Jr.BlindspottingTony HawkLewis HowesRich RollTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“I like video because you can see personality.”Topics covered:(1:24) The pros of doing an audio-only podcast(11:07) The pros of doing a video podcast(19:12) The cons of doing an audio-only podcast(26:20) The cons of doing a video podcast(32:05) A note of encouragement about the workload of podcastingLinks mentioned:Memory Palace podcastThe Allusionist podcastRich RollTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“It's not a network. It's relationships.”Topics covered:(1:03) How Tiff built her network after moving from Fort Lauderdale to LA(7:15) How Christine built her network after moving from LA to Salt Lake City(15:30) The billion dollar tip we learned from Jesse ItzlerLinks mentioned:Jesse ItzlerTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“Seasons, seasons, seasons."Topics covered:(1:45) How to feel good about taking a break when you are focused on a project(6:48) Tips for setting yourself up to take a stress-free break(15:30) How to optimize your schedule and mindset to fit how you work(20:00) Why this is so importantLinks mentioned:Tiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“Hopefully this is the fun part.”Topics covered:(1:35) Step 1: Choose your format(6:20) Step 2: Style your show(12:05) Step 3: Record your episodes(17:15) Step 4: Submit your show(24:40) Step 5: LaunchLinks mentioned:EP 4 What Is the Best Equipment for Podcasting?Chase Jarvis LiveAnchor.fmSimplecastOur Resources page listing recommendations for launching your showTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“Audio quality is way more impacted by the room you record in than the microphone you use.”Topics covered:(0:58) Why the equipment you work with isn't as important as you may think(5:35) How to set up your room for optimal sound quality(10:13) How to set up your room for optimal video recording - Tiff's LAP methodLinks mentioned:Chase JarvisCasey NeistatWorthfull ProjectLinks to all the equipment we use to record the podcastTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“Rejection is the number one thing that will happen.”Topics covered:(1:55) Where to start when booking guests on your show(8:05) What to do before you're ready for your dream guest to come on your show(13:01) What to do when you get rejectedLinks mentioned:Sara BlakelyWorthfull ProjectTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“People are not necessarily hiring the brand; they're hiring you.”Topics covered:(2:07) The biggest pros of having a personal brand(8:10) The biggest cons of having a personal brand(14:50) Questions to ask yourself when considering how to build your personal brand(20:34) Examples of successful personal brandsLinks mentioned:Chase JarvisGary VaynerchukMarie ForleoSara BlakelyTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

“Everything I didn't know didn't matter.”Topics covered:(2:20) How Christine got into producing podcasts(15:25) How Tiff got into producing videos(28:30) How Tiff and Christine became friends by working together on a personal brandLinks mentioned:The School of Greatness podcastRich Roll podcastRamit SethiCasey NeistatEsther PerelJason SilvaTiff TylerChristine BairdLooking for pro support to build your podcast? Find out more ways to work with us!

Ever wonder what it takes to create top-ranked podcasts and YouTube channels? What kind of a team is behind a chart-topping show week after week? How your content can skip past the rookie mistakes and achieve momentum that lasts? The answer to all your questions is to think like a producer. Meet your hosts, Tiff Tyler and Christine Baird, the co-workers who became friends as they've filmed, edited, and produced multiple top influencer podcasts over the past 5 years. Get ready for great stories, excellent strategy, unexpected tips, and honest advice as you learn to think like a producer.New episodes drop on Thursdays and be sure to subscribe to our YouTube channel to watch each episode on video!