Work Your Wellness Biz: Online Marketing for Health and Fitness Coaches

Work Your Wellness Biz is ending (officially in Jan. 2024), but let's stay connected! @jesscreatives on Instagram, or visit www.jesscreatives.com to find me elsewhere. Don't forget to find my new podcast: This is So Nerdy :)

Recently, someone asked me about Kajabi and its SEO capabilities! So, I decided to dive in and share some things to consider before you sign up for Kajabi.

In this episode, fitness and nutrition professionals can learn how to optimize their online presence and save time in their content creation process. I'm sharing an efficient workflow to convert a video into a podcast episode and an SEO-friendly blog post. 

On this episode, I discuss the power of video on your website. With tips on where to put videos, how to create a video script, and why video is crucial for connecting with your audience, this episode is essential listening for all nutrition and fitness professionals looking to improve their online presence. Don't miss out on the chance to improve your website conversions with the power of video.

It's been awhile since I shared what I use inside my business, so today I'm sharing nine of my favorites!

Social media or SEO? Both are used for digital marketing, but which one is better? 

Are you a DIY enthusiast, building your own website and brand? This episode is for you! We will explore four common mistakes that many make when starting their journey into web design and branding - from over-reliance on default theme fonts and colors to forgetting to upload a favicon. We'll not only highlight these errors but also provide practical solutions to fix them. Don't let these simple missteps derail your DIY journey. Tune in and learn how to create a more professional and polished online presence for your brand.

Is Wix good or bad for SEO? Let's talk about it! (You watch this video on my YouTube channel, too! Search "Jess Creatives" to find and subscribe.)

In this episode, I'm going to help you understand how keyword research works and how to do it well. If you want to work with me, you can learn more here: https://www.jesscreatives.com/seo-services.

Do you have issues with having a lot of website traffic but not enough sales? This could be due to a lack of trust from potential customers. Today's episode provides four strategies to position yourself as an expert on your website.

In this episode, we'll explore 5 powerful ways to use ChatGPT on your website to improve your content creation and SEO efforts. As a large language model trained by OpenAI, ChatGPT is capable of generating human-like text and can help automate some of the most time-consuming tasks involved in content creation and SEO optimization.

Prices on your website, is it going to help, or is it going to hurt? What should you do? This is one of the most common questions I get from my clients. I am in the team "put prices on your website! ". Today I want to tell you why. 

Is it ok if I want to repurpose my Instagram captions in a blog post to help drive traffic to the website? The answer is Yes and No, so let's talk about it!

If you are DIYing your website or new to Wordpress, here are the first five Wordpress plugins you need to use on your website for functionality. 

Canva now has a website builder within their platform. I've had some people ask me about it and if they should use it, so I wanted to share my thoughts on who should use it and when!

There's one thing that I've seen a lot of clients forgetting about during keyword research, or even just thinking about what they want to rank for. (Don't forget you can watch these episodes on my YouTube channel!)

Want to boost your SEO? Here are a few easy tips for business owners who want to get more traffic for their nutrition business!

I've talked about Squarepace vs Wordpress as a whole before, but what about for blogging specifically? Which platform should you choose? Let's break it down!

G4 is the new version of Google Analytics that you can switch to now, but will be fully in effect in July 2023. Some things have changed, but I want to point you to a few things in particular.

Easily start using Wordpress.org for your business website! It can be a little overwhelming to understand all the moving parts within Wordpress, but I'm here to break it down for you. Plus, help you understand how to make Wordpress easier for you to use. 

If you're a therapist working on a website for your therapy business, don't miss this episode (and stay tuned for a bonus tip at the end). There are a few things I see missing on SO many therapy websites that could help grow your practice and have happier clients!

Want to increase your SEO and time spent on your website? Let's talk about how storytelling can be beneficial. We're all familiar with storytelling is good because it makes your post nice to read and engaging. And, creating content that people like is exactly what Google wants. If you're writing blog posts people enjoy reading, you'll increase your chances to rank high in Google.

Struggling with your sales page conversions? In this episode, I'm going to cover a few things you can A/B test on your sales page this year. Just remember to do it one at a time.

Website personalization is a great way to add more detailed and targeted experiences for your readers and potential clients! There are a few plugins that can do this, and they work in a few different ways.

So you've decided to get into courses or memberships, but you can't decide if you should use Thinkific or put it on your current website. In this episode, I'm going to share what I think is the best route, and what you need to consider!

Our website exists to grow our business, so let's talk about one of the most important things to have on your website.

Want to automate the marketing for your e-commerce shop? You need to check out Minta! https://bit.ly/3IV5JAz – Minta also works with other platforms besides WooCommerce. Minta is your all-in-one social marketing platform. Automatically creating, planning and posting your social videos and images in one click. You can watch this episode on YouTube! https://youtu.be/ePqMlzKFF8I

A look into how one of my client's doubled her revenue after a new website! You might want to watch this on YouTube :) https://youtu.be/opeQwC0lUKU

I know we all care about increasing website traffic, but sometimes that means we need to do an audit of our website! There are likely things hurting you on your current website, that you can easily fix. So, get a FREE website audit using Ahrefs Webmaster Tools. Start your audit here!

I shut down my membership a few months ago, and I wanted to share the biggest mistake I made inside my membership. This tip applies to any passive income or offer you might have inside your business, so don't miss it!

Do you want to work with more brands? I know so many business owners are utilizing these opportunities to get more passive income, but it's also taking more time out of your day to email back and forth. I've got a solution for you in today's podcast. And to learn more about today's sponsor, go to https://ahrefs.com/webmaster-tools

Having a hard time finding stock photos for your website or social media? Here are a few of my favorite resources, and tips for using them!

Setting up a membership soon? Make sure you have these 3 things on your website (or your sales page).  Watch this episode on my YouTube channel: https://www.youtube.com/channel/UCCis0sjz5ma8PQoztJm4Wmg

How do you name your business?! This feels like one of the hardest tasks when you're starting your business. I have a few tips for you in this episode!

Are you a nutritionist or dietitian looking to setup your website? This video is going to walk you through what you need to start the process.  If you decide you want to work with a designer, check out my services! https://www.jesscreatives.com You can watch this episode on YouTube! https://youtu.be/Ye23Kxm4N6U

Want to start selling t-shirts or mugs for your business? I love using Printify to do this, so I'm going to show you how you can do the same. As a reminder, podcast episodes are now re-purposed from my YouTube channel. This episode can be watched on YouTube at https://youtu.be/3so9vD0E-EM or search "Jess Creatives" on YouTube! See my Etsy store at: https://www.etsy.com/shop/SassyTeesStudio

This week on the podcast, I'm talking with JoAn Richardson! In this coaching call, we talked about website opt-ins, how to juggle multiple offers on your website, and then podcast and YouTube content management.

Everyone loves to nerd out about SEO (including me!), but this is not the FIRST thing you should be focusing on when it comes to your website. 

I'm back from maternity leave, and also celebrated 10 years in business a few weeks ago. 

Want (or need) a break? In this episode, I'm sharing how you can prepare your business for some time off! Whether it's vacation, a sabbatical, or something like maternity leave –– you can take a break, and keep your business afloat.

This week, Ashley Kitchens is back on the podcast for a coaching call. In this episode, Ashley put me in the hot seat and asked me my thoughts on TikTok vs Reels, and when to dive into new platforms or features! Tune in to hear my thoughts!

We're back with another community highlight, and this week I'm talking with Kelly Jackson! Kelly is the creator of www.thesimplyorganizedteacher.com, helping teachers simplify and organize their classrooms. Tune in to hear what advice Kelly has for other business owners!

Learn what systems you need to focus on in your business before you even choose a platform! Ashley Stewart is a systems expert who specializes in creating business systems for nutrition professionals. Started as a systems-focused virtual assistant company in August of 2018, Ashley Stewart Assistants has grown to specialize in seamless systems set up, taking your ideas and workflows and translating them into repeatable processes that get your business results. When she isn't creating efficiency in your business, Ashley spends her time at her home in Bucks County, Pennsylvania with her husband, two kiddos, and rescue pup, Juna. www.ashleystewartassistants.com www.instagram.com/ashleystewartassistants www.facebook.com/ashleystewartassistants

Ever feel overwhelmed by all of the different tech options out there? I'm going to break down how to choose the right platform for your business and your needs. This is not an episode where I'm going to specify to use certain platforms, but rather helping you think through a few questions before you dive into a platform.

This week, I'm chatting with my client and Better Collective member, Jessica Hottle! In this episode, we talked about her journey in business and the importance of starting and growing slow. Connect with Jessica: jessicahottle.com

One of the biggest mistakes I see business owners making is not spending time ON their business. It's easy to get caught up in just the day-to-day client work, but it's important to take a look at the back-end of your business, too. So, in this episode, I'm walking you through how to schedule in more "CEO time" and what it can look like for you!

Today I'm talking with Ashley Kitchens, a plant-centered dietitian and member of The Better Collective! We chat about breaking down tasks in your business and even planning content in your business. Connect with Ashley: https://plantcenterednutrition.us/

In this week's coaching call, Aileen puts me in the hot seat! We talked about how to get started with SEO, putting time in your schedule for checking off admin tasks, celebrating business anniversaries, and using Pinterest!

Having trouble connecting your audience? Storytelling might be the missing piece!Tamara Melton has utilized storytelling techniques as an educator; in numerous public speaking engagements; as a media spokesperson and in written work. An entrepreneur since 2007, she has studied the art and science of using storytelling to attract and retain clients.https://tamaramelton.com/

Struggling to create a system for your social media content? Kate is here to save the day! Make sure to have a notebook handy for notes during this episode :)To get in on Kate's workshop, join The Better Collective: http://jesscreatives.com/better Kate Rufener is a Make It Happen Coach & Author, helping you develop the master plan, efficient systems, and clever shortcuts you need to make your dreams a reality. Kate is the author of "How to Get Work Done with Kids At Home", host of the Clevernizers community, the creator of The Reclaimers Podcast, and the founder of the Empowering Tools Coalition. Her clients have been featured in O Magazine, TED talks, Thought Catalog, and Brit & Co.www.facebook.com/katerufenerhttps://twitter.com/empoweryoutools

How do you use social media effectively? It starts with a social media strategy! And today, Christina Olivarez is going to be sharing how to create your social media strategy. Christina Jovanna Olivarez is a social media strategist, Founder & CEO of The Social Butterfly Gal, and a TEDx Speaker. She helps brands gain the knowledge, skills, and confidence to use social media strategically.To catch Christina's workshop inside The Better Collective, join us! http://jesscreatives.com/better Instagram: www.instagram.com/TheSocialButterflyGalTwitter: www.twitter.com/ChristinaSBG