Podcast appearances and mentions of bob serling

Intellectual property licensing lets businesses scale without the complexities of traditional growth. James and guest Bob Serling explore how.

Bob Serling is a licensing king disguised as a marketer. Through his passion for licensing, he helps his clients turn their current assets into new, 6-figure profit centres. He loves helping his clients create new products, improve their existing products and generate more sales by actually marketing less. Travis Houston, the founder of Heal at Scale, provides proven training, simple technology, and easy-to-implement templates that empower entrepreneurial health care professionals and their staff to create scalable revenue from online programs, digital courses, supplement sales, and other revenue streams that leverage the practitioner's time and expertise. Joe Fier, the host of the Hustle & Flowchart podcast and co-founder of the Evergreen Profits, is a seasoned marketer and coach. He applies most of his experience helping business owners grow through fan-building and creative ways to monetize. Brad Costanzo, loves helping businesses and entrepreneurs simplify growth without stress or overwhelm with innovative marketing strategies. He is also the host of the podcast Bacon Wrapped Business which is one of the 35 Top Business Podcasts. “The biggest issue with business is not failing or failing forward. It's having success and not knowing why.” -- Joe Fier

Bob Serling is a 30-year marketing and licensing veteran and the Founder of LicensingLab. Through his innovative perspective on marketing and licensing, Bob has helped thousands of businesses and entrepreneurs turn pre-existing assets into 6-figure profit centers. During Bob's storied career, he has licensed a skateboard toy featuring branding from Tony Hawk and six other skateboard brands, as well as the most popular assessment software in the online trading industry, a number of insurance products, and so much more. In this episode… Are you looking for a tried and true way to increase your company's revenue? Or, do you want to know how to protect your ideas and products—without an IP? If so, this episode of the Quiet Light Podcast is for you. Bob Serling is a marketing and licensing veteran with more than 30 years of experience under his belt. Throughout his storied career, Bob has learned a number of strategies for protecting your ideas, products, and designs, all without an IP. According to Bob, it starts with documentation. By leaving an organized paper trail for your designs, you can protect your ideas and products from intellectual theft or cheap knock-offs. This will help you decrease your risk and exponentially increase the value of your business. In this episode of the Quiet Light Podcast, Joe Valley sits down with Bob Serling, the Founder of LicensingLab, to discuss the secrets to leveraging your assets, boosting your revenue, and protecting your products. Listen in as Bob talks about the keys to crafting profitable marketing campaigns, establishing yourself as the originator of an idea or product, and revolutionizing your revenue streams. Stay tuned!

Bob Serling is the Founder of Profit Alchemy and a 30-year marketing and licensing veteran. His innovative take on marketing and licensing has helped thousands of businesses and entrepreneurs produce exceptional results. Bob has been the monthly marketing columnist for Success Magazine, invented a skateboard toy featuring Tony Hawk’s branding that was sold in toy stores and department stores all over the world, co-created and licensed advanced assessment software currently being used by many Fortune 500 companies, created a one-and-a-half page prospecting letter for a client that landed an agreement for a $25 million project after being sent to just one prospect—then licensed that same letter to 14 different industries—and much more. Bob is perhaps best known for having pioneered the use of licensing to turn the assets you already have into 6-figure profit centers. Because you’re leveraging assets you already have but aren’t fully capitalizing on, his strategies let you quickly create new 6-figure profit centers with no additional cost or risk. Bob’s clients find that using licensing this way not only increases their profits, but balances cash flow so there’s a steady, reliable stream of income every month. In this episode… Innovators need to protect their intellectual property, and one way of doing this is through patents. You can also decide to license your patents to other people and get paid for it. If you want to go this route, you’ll need to find the right partners to work with to get the best possible reward for your efforts. Bob Serling is an expert in licensing and has helped many of his clients close great deals. He knows how to find great partners, create no-nonsense deals, and form lasting relationships that will benefit both parties.  Rich Goldstein, host of the Innovations and Breakthroughs Podcast, is joined by Bob Serling, the Founder of Profit Alchemy, to talk about the key to creating great deals. They discuss strategies for finding great partners, leveraging your relationships to create deals, and creating profitable product extensions.

With No Risk, And No Cost. Sounds good right? Most companies don’t realize that almost anything that a business owns is an asset that can be licensed, whether that’s a service, a process, a training program, a Physical Product, Intellectual Property, such as marketing systems, or, your name and image! Any asset can be licensed.  Bob Serling of Licensing Lab helps companies turn their assets into 6 and 7 figure profit centers. He’s a 30-year marketing veteran AND the founder of Profit Alchemy, Inc. Serling shares how he invented a skateboard toy featuring Tony Hawk’s branding, that was sold worldwide. Bob also co-created and marketed advanced assessment software currently being used by many Fortune 500 companies. This is a fascinating and super helpful episode. As always, Roland asks questions that most people don’t. Serling and Roland discuss inventions and product development but focus on licensing and how YOU can explore these possibilities too.  Serling shares some famous examples as well as a deep dive into how this all works. Listen if you want to bring these kinds of deals together. If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. You can also learn more from Bob, by downloading his free E-Book. “It’s really important that people realize, they do their business on a day to day basis, but those relationships you’ve built are leverageable assets. But most people don’t think that way”. Bob Serling Listen For, The 25 Million Dollar letter (that he licensed and went on to make even more from). The nuts and bolts of brokering a deal. How to make money connecting people. When to turn your most significant expenses into profit centers.  Lesser-known advantages to licensing. Five of Bob’s Top Licensing Strategies Process & IP Licenses Profit Cloning Exponential Tollgates (The 25 Million Dollar Letter) Certifications Repeating Circuit Joint Ventures “Any time you get greedy, deals fall apart real quickly”. Bob Sterling Including, Bob’s Secrets To Successful Inventions (“Profit Cloning”). How he Invents something that’s guaranteed to be successful. How to research invention ideas and his personal “Profit Cloning” process that has proven successful. The stiff challenges of getting an invention to market, and how he gets around that. And So Much More! Click to find us on Apple Podcasts and other podcast players.  Contact Bob Serling By downloading his free E-Book, The Licensing Solution. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 

Podcast Notes Key Takeaways To license means to grant someone else permission for the use of something while you still retain ownershipFor example, George Foreman didn’t invent the George Foreman Grill, he licenses out his name and likeness to the company that made the grillAn advantage of licensing is that you don’t take on much risk while still getting the upsideThe licensee takes on the manufacturing, distribution, and advertising costs while the licenser risks the possibility of hurting the brand of the licenseLicensing is comparatively easier and more profitable for most people because of all the risks and costs associated with creating and selling a product yourselfProfit cloning is Bob’s replicable method of guaranteeing success for a product“I almost never invent an original product, what I do instead is invent an improvement for a product that’s selling really well”Licensing Strategies:CertificationsLicensing a service or training program that provides a certification that must be renewed IP LicensesLicensing a process or intangible product/service as intellectual propertyRepeating Circuit Joint VenturesBrokering repeatable joint venture licenses between companiesTollgatesWhenever you provide a good/service the customer will have additional needs that need satisfying. You can act as a ‘tollgate’ and lead them to providers who will satisfy those needs.eval(ez_write_tag([[728,90],'podcastnotes_org-medrectangle-3','ezslot_0',122,'0','0']));Read the full notes @ podcastnotes.orgWith No Risk, And No Cost. Sounds good right? Most companies don’t realize that almost anything that a business owns is an asset that can be licensed, whether that’s a service, a process, a training program, a Physical Product, Intellectual Property, such as marketing systems, or, your name and image! Any asset can be licensed.  Bob Serling of Licensing Lab helps companies turn their assets into 6 and 7 figure profit centers. He’s a 30-year marketing veteran AND the founder of Profit Alchemy, Inc. Serling shares how he invented a skateboard toy featuring Tony Hawk’s branding, that was sold worldwide. Bob also co-created and marketed advanced assessment software currently being used by many Fortune 500 companies. This is a fascinating and super helpful episode. As always, Roland asks questions that most people don’t. Serling and Roland discuss inventions and product development but focus on licensing and how YOU can explore these possibilities too.  Serling shares some famous examples as well as a deep dive into how this all works. Listen if you want to bring these kinds of deals together. If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. You can also learn more from Bob, by downloading his free E-Book. “It’s really important that people realize, they do their business on a day to day basis, but those relationships you’ve built are leverageable assets. But most people don’t think that way”. Bob Serling Listen For, The 25 Million Dollar letter (that he licensed and went on to make even more from). The nuts and bolts of brokering a deal. How to make money connecting people. When to turn your most significant expenses into profit centers.  Lesser-known advantages to licensing. Five of Bob’s Top Licensing Strategies Process & IP Licenses Profit Cloning Exponential Tollgates (The 25 Million Dollar Letter) Certifications Repeating Circuit Joint Ventures “Any time you get greedy, deals fall apart real quickly”. Bob Sterling Including, Bob’s Secrets To Successful Inventions (“Profit Cloning”). How he Invents something that’s guaranteed to be successful. How to research invention ideas and his personal “Profit Cloning” process that has proven successful. The stiff challenges of getting an invention to market, and how he gets around that. And So Much More! Click to find us on Apple Podcasts and other podcast players.  Contact Bob Serling By downloading his free E-Book, The Licensing Solution. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 

Bob Serling is a world expert on the licensing business model. He has developed a skateboard toy featuring Tony Hawk and 6 other skateboard brands, the most highly used testing and assessment software in the online training industry, insurance products, household goods, licensed marketing campaigns and more. Bob also helps business owners and entrepreneurs increase their profits with no cost and no risk In this episode, Bob talks about his unique approach to the licensing model and how he was able to profit off multiple markets with his approach. INSIDE THE EPISODE: [02:18] Rough beginnings for Bob & how it shaped him [06:00] Bob’s first jump into marketing & how he met Gary Halbert [11:56] How Bob discovered the licensing model & how he capitalized on it [17:02] Biggest reasons for Bob’s success & his plans going forward Get your cheatsheet for Bob’s episode at unstoppablebusiness.com/podcast

Bob Serling talk about building your company through relationships and community to sell licensing. The post REINVENTING LICENSING appeared first on Reinvention Radio.

Today we are talking to an absolute legend in the marketing world, Jay Abraham. Jay has not only written countless books but is the $21.7 billion dollar man and highest paid marketing consultant and has an uncanny ability to solve both complex and simple problems out there for business owners, whether it be underperforming businesses or employees transitioning to an entrepreneurial role. He has weathered four different recession type economies and with his expertise, you will get some actionable and tactical advice after listening to this episode. Jay is a high-level thinker and thinks of businesses in ways that most people don’t.  We talk about how to combine one business with another and make it more profitable for everyone involved, and with this interview, we manage to get very tactical as to how to approach these conversations and contact these people. During this quarantine time, we have been learning a lot of strategies and methods that we should have been doing anyway, so these methods we discuss lately are relevant even when you are not in quarantine. After you’ve listened, be sure to check out the past shows we’ve done with Dustin Mathews and Bob Serling to give you some additional intake on creating successful business relationships.  “If you have not just critical thinking, but consequential thinking and you understand probability and outcomes, then it’s not as daunting as you think. There’s only a finite number of scenarios that will probably happen” - Jay Abraham Some Topics We Discussed Include: Jay’s story about working with Robert Allen and Mark Victor Hansen on their book, Cracking the Millionaire Code Ways to ensure your mindset is in the right place  Non-linear strategies that will put you ahead of the rest  How to set up deal structures when setting up meetings How to approach businesses that need help and come out as their savior, while also creating a new revenue stream for yourself Why you should attend the ‘Aikido School of Marketing’ The right kind of connections to search for when looking at LinkedIn The beauty of business arbitrage, and a variety of ways to creatively put yourself in the middle What to do right now, to make sure your business is running most efficiently  And much, much more! Contact Jay Abraham: Abraham.com JayAbraham.com References and Links Mentioned: Cracking the Millionaire Code The Jay Abraham Story Ultimate Entrepreneur podcast Bedtime Stories for Business Owners Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com and by Easy Webinar. Leveraging Strategic Partnerships To Scale A Business - Dustin Mathews A Joint Venture Strategy that Gets People’s Attention - Bob Serling

This episode is the THIRD in a mini-series from Roland for those of you that feel like you’re on the hamster wheel - or you’re the “dancing bear” in your business and you want to grow beyond that. Strategies For Maximizing The Short: The Easiest and Fastest Ways To Add $10-15,000 per Month To Your Income Which receives most of your efforts: Building your income or building your wealth? “I can’t count how many very land rich or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term and they ran out of the income to support their wealth building… And there’s also the chance that the long game you’re playing might not have a chance to play out. Life might have other plans for you.” Roland Frasier Today’s episode focuses on how to maximize your income and focus on “the short!” Roland is picking up from episode 117, laying out exactly what he would do (and has done) to create more short term income. “If I had no money and no contacts, this is exactly what I would choose to create a substantial income from scratch”. Roland Frasier 1 Public Speaking - Listen in to Episode 17 2 Product Launch Affiliate Marketing - Listen in to Episode 17 3 Create A Coaching Program: Masterminds Roland’s Mastermind Playbook 1) Choose an Industry (Business related masterminds are best). 2) Identify an influencer in your chosen industry. 3) Create a program where the group gathers monthly (if local) or quarterly (if national or global) where they share what’s working and what their biggest challenges are, and ask the group for help and connections. 4) Charge $1-100,000 dollars depending on your comfort level and what you believe the group can afford, and what their ROI on the Mastermind will be. 5) Provide an outstanding onboarding experience for new members to deep dive into their needs and challenges, what they will consider 'a win', and also what they have to offer the group in terms of special skills or how they add value. 5 Tollgate Deals Where you provide the bridge from one person who has something of value (the seller) to the host who has an audience who could benefit from the sellers' products or services. You would provide an introduction and typically get 20-30% of sales from the seller. This is sort of a fancy term for being a broker. Listen to Roland’s example of this, and the way you can sometimes receive a commission from both ends, resulting in 50% of sales. Roland Suggests you learn more about this from Bob Serling, 5 Small Events - A Low Risk, High Reward Strategy • Hear how Roland generated $675k from a small event with 12 attendees! • How Roland built up his Facebook group using $10 a day boosts, and uses that to funnel into his small events and ultimately his Mastermind. • How Leverage, Grow, Scale and Exit was born. Roland’s Formula For Small Events: How to Get Started Before the Event: 1) Create an audience (if you don’t already have one) OR approach somebody else who has that compatible audience and split the proceeds 50/50. 2) Create a low hassle video about the event, how much it is and what they will take away from it. 3) Build a simple page in Click Funnels (if you don’t want to do this yourself then have someone on Fiver or Dude Agency do it for you). 4) Post (or have your partner with the audience post) the video with a text summary across Social and on your podcast if you have one. 5) Every comment on social posts must be followed up and responded to! 6) Build your amazing content presentations for the event, allow for breaks and don’t let your sessions go over 90-minute sessions! 7) Rent a nice board room at a nice quality hotel. 8) Arrange for Audio Visual - you don’t need mics but make sure to have a screen and projector. 9) Make a crude hand drawing of the board room table layout - so that you can mark people’s names and make notes. Ask people to say their names and share what they do and why they’re there. At The Small Event: 10) Be sure to ask questions and involve everyone! Tip: Roland puts a checkmark by every name each time he asks them a question. He tries to have 3 checks on each name by the end. 11) Have lunch with them! At least on the first day. 12) On the second morning, find out what everybody ‘took away from’ the first day. 13) Before you make your “upsell offer” and before lunch, make sure to present your most amazing, most helpful, most impactful content. 14) After the big breakthrough, offer the ‘extra thing’, whether it’s a mastermind or another event or a coaching program. 15) Let them have lunch on their own on the second day. This allows them to say “Hey that was cool when they had lunch with us”. 16) After lunch, go around the room and ask everyone if they have any questions about your upsell offer. Be sure to congratulate people who are signing up in order to affirm that social proof and encourage others to jump in. 17) Deliver some more content for about 90 minutes. It can be you or you can bring in a guest that affirms your credibility. 19) Have a reception with drinks. You can have a cash bar or you can provide some drinks and get an area in the bar for everyone to hang out. 20) Use the reception to connect one on one with each attendee, and close the sale of your next step offer! “I still use these five strategies. Of course, there are other great ways to up your short game to create income, but the ones that I’ve talked about here are 5 of the best! Fastest, easiest, lowest hassle”. Roland Frasier To dig in further with Roland, sign up on our home page for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Roland will be continuing this series next week, focusing on LONG term strategies! Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 

How do you profit from pre-existing assets with little or no outlay? Licensing expert Bob Serling discusses several of his most effective practices.

How do you profit from pre-existing assets with little or no outlay? Licensing expert Bob Serling discusses several of his most effective practices.

Bob Serling - Finding Your Niche Inventing Markets

Bob Serling - Do You Even Need a Patent for Your Product

This is round two talking with Bob Serling on our podcast. Bob has worked with fun product ideas like skateboards and toys over the years and alongside guys like Tony Hawk. He’ll explain why it’s easier than you think to reach out to companies, big and small with your ideas and the best way to approach them, as well as why inventing is such a great side hustle for entrepreneurs. On the low end, Bob has made $30-$40 thousand a year and on the high end and as much as $1.5 million. He’s got a proprietary process that has 37 questions which will stimulate ideas and discusses how he uses this method to come up with ideas for existing products that will make them better, easier to use or simply more fun the end user. If you have any ounce of interest in inventing at all, you’ll want to listen to Bob’s take on his process and how he has succeeded without spending a lot of money upfront, hiring expensive patent attorneys or sourcing out costly prototypes. “If you are developing products, you want to jump from thing to thing. It doesn’t hold you back, it actually advances you.” - Bob Serling Some Topics We Discussed Include: Testing and having fun with invention ideas How to capitalize on your squirreling brain as an entrepreneur How to come up with an idea and sell it within days or months How to license your idea and cash out How to invent as a side hustle Finding potential people to buy your idea The specific kind of attorney you want working for you Why being a product developer is the ideal side hustle for entrepreneurs How much you can expect to make from royalty deals And much, more more! Find Bob Serling here: Get Bob’s Free 5 Part Training Program on Inventing References and Links Mentioned: Get the EGP Letter here Hustle & Flowchart Episode 46 with Bob Serling Bob’s podcast? Trade association list for research Amazon and Google Shopping LinkedIn Google News Fiverr Upwork Get Bob’s Free 5 Part Training Program on Inventing How to Be a Capitalist Without Any Capital by Nathan Latka

I've got certain campaigns that have worked really well. I can take them to a totally different industry and customize it for a new client; I would license it to them rather than sell it. I would get a royalty; they would charge less up front plus a percentage of the sale.  They only pay me for what they sell, and I can potentially make a lot more money.  - Bob Today we are going to be talking about something unique. Bob and I are in a networking group together and he posted something a bit ago that really peeked my interest.    Bob is an inventor and has been involved in marketing and license for 30+ years.  He is the founder of Profit Alchemy, Inc. His innovative take on licensing both products and intellectual property has helped thousands of businesses and entrepreneurs produce exceptional results. In this Episode: Bob's professional and entrepreneurial journey; How to take the concept of licensing and make it work for you; How inventions play into Bob's business and how to make them part of yours; Bob's unique approach; "Once you have done one product in one industry it is easy to see it in another..." - Bob Benefit of seeing and seizing an opportunity; "How can I come up with ideas?" Understanding the markets and how to research effectively; And much more... Connect with Bob: Bob’s free 5-part training on The New Rules of Inventing available here: http://www.SalesGrowthSystems.com/inventing   How to Connect with Us! To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project. Link: https://get.thewebinaragency.com/twarequest Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.  We offer a training course as well as a done for you service.  To check out the course click here. Link: https://get.thewebinaragency.com/mini-webinar ----------------------------------------------------------------------------- If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com  Join our Experts Unleashed facebook group to network with fellow EXPERTS!  Link: https://www.facebook.com/groups/233372473683865 ------------------------------------------------------------------------------ If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word! Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2

Bob Serling - Explaining The PAG Traffic Strategy

  Bob Serling, a 30-year marketing veteran who has revolutionized joint ventures and the founder of Profit Alchemy, Inc., shares his system to create friction-less joint ventures. You'll learn how you can eliminate all the friction and problems of conventional joint ventures, maintain complete control at all stages of the process, and put together an unlimited number of profitable joint ventures Bob Serling's Lessons for Successful Joint Ventures During the conversation, Bob shares: Why conventional approaches to joint venture partnerships fail The four friction points that make your outreach to a potential joint venture partner unsuccessful The philosophy of successful joint venture partnerships; what you need to get ahead of the game How to build long-term relationships with joint venture partners The best sources of joint venture partners The most successful commission structure for joint venture collaboration How to balance your promotions calendar so that you have the opportunity to promote your own offers and your partners offers without burning out your list of subscribers How to get rid of the fear of failure when starting to seek joint ventures partnerships Start creating relationships NOW. As Bob says, "Relationships and communities are the only things that are truly enduring!" About Bob Serling Bob Serling is a 30-year marketing veteran and the founder of Profit Alchemy, Inc. His innovative take on marketing has helped hundreds of clients get exceptional results with their marketing. Bob has been the monthly marketing columnist for Success Magazine… invented a skateboard toy featuring Tony Hawk’s branding that was sold in toy stores and department stores all over the world… co-created and marketed advanced assessment software currently being used by many Fortune 500 companies… created a one-and-a-half page prospecting letter for a client that landed an agreement for a $25 million project by being sent to just one prospect… and much more. He’s perhaps best known for having revolutionized the process of structuring joint ventures by shifting the focus from reciprocal agreements to a “frictionless” one-sided method that gets agreement from 90% of the partners you approach. By making this shift to working only with your own list, you eliminate all the friction and problems that are the byproducts of conventional joint ventures, maintain complete control at all stages of the process, and can quickly put together an unlimited number of 6-figure joint ventures.  

Bob Serling is a 30-year marketing veteran and the founder of Profit Alechemy, Inc and the 15-Minute Email Academy. He has been the monthly marketing columnist for Success magazine and co-created advanced assessment software currently being used by many Fortune 500 companies. In this episode, we dive into Bob revolutionary approach to joint ventures. What […] The post Bob Serling | How to Create “Frictionless Joint Ventures” appeared first on Smart Business Revolution.

Bob is a self-confessed introvert who is a copywriter. Renowned as one of the greatest in the field, he jumps back and forth between licensing, marketing, and inventing products and services. He focuses on large-scale network joint ventures which feature both licensing and marketing. He is an aficionado in inventing products and services which he licenses to large corporations. His copywriting career started with the two-liner classified ad: “If your copywriter doesn't know the difference between a computer chip and a potato chip, I can help you out”. This attracted clients and the rest is history. On today’s episode, Bob shares his journey from a copy cub to being a legendary copywriter and then shifting to licensing marketing, and product development. He reveals a little-known way to send out cold e-mails for lead generation. And lastly, shares why you should avoid false scarcity and one-time offers.

The popular image of an entrepreneur is going solo… being independent. But my guest this week, copywriter and joint venture expert Bob Serling, advocates a different approach that allows you to leverage the expertise and contacts of others. You can use his strategies if you're selling a product or seeking clients for your professional services… even trying to find work on a new career path. Your business will move forward exponentially, says Bob, when you leave behind a winner-take-all attitude and instead help others be successful first. That's just one of the counterintuitive concepts Bob shares. And they're proven to work - it's how he created a best-selling toy with the world's top skateboarder, despite starting with zero experience in the industry. Tune in to discover… The secret ingredient to a successful business most entrepreneurs don't understand Where to find the game-changers for your business - they're closer than you think Why you should avoid traditional networking… and what to do instead The one thing you must do before creating a product or trying to sell it How to quickly make yourself credible to those who can help you the most Listen now… TimeLine 00:11 Today Steve speaks with Bob Serling. Bob has over 30 years experience in marketing, he is the founder of Profit Alchemy and a guru for joint ventures. 01:34 Bob is interested in people with unique ideas has that's the way he himself is wired. This has led him to work with a wide variety of different sectors. 03:33 Bob discusses the school system and how it categorizes you into predetermined “buckets”. 05:26 Bob recognizes that in order to be different you have to do different things that other people aren't doing. Bob goes in depth in how he did this throughout his career. 15:46 Bob explains the power of just sending out a simple email. 18:19 Bob explains how not being greedy leads to much more money. 19:50 Bob tells us why only 2% of potential products get to market. 15:49 Laura's index card trick. 22:08 Bob explains what the key is to making joint ventures work because as many as 70% fail. He goes in depth on how to build great relationships. 30:28 Bob talks about trying to get people to do interviews for him and about his 15 min email academy. 35:41 Steve explains what the “Hamster wheel of Death” is. 36:57 If you an introvert, emailing is for you. 38:18 Steve and Bob give great examples of using email lists. 41:01 Bob gives further examples of his work with a client in a joint venture. 43:59 Bob tells us how to get in contact with him Mentioned in the show Tony Hawk Profit Alchemy, Inc How to write a good advertisement -Victor Schwab How to get rich in mail order - Melvin Powers Adweek Ted Nicholas Gary Haliburton http://www.15minuteemail.com Enjoyed this episode? Rate this podcast on iTunes >>  

Bob Serling is the founder of Profit Alchemy. He helps business owners and entrepreneurs increase their profits with no cost and no risk. While he loves to help his marketing clients get far better results by marketing less, his real passion is product development. Bob has been fortunate to have developed a skateboard toy featuring Tony Hawk and 6 other skatebaord brands, the most highly used testing and assessment software in the online training industry, insurance products, household goods, licensed marketing campaigns and more. Today, we have Bob Serling on the show to discuss his stories and philosophies on business. Bob will tell us his strategies to get more Joint Ventures - getting paid to build relationship and to promote your products.

Joint ventures are one of the most powerful and leveraged business strategies available to every business owner. However, many people do them wrong, have inconsistent results, and get frustrated. That's why I invited Bob Serling, one of my marketing mentors to the show. He will discuss “flipped” joint ventures and why it works so well. Bob is a 30-year marketing veteran and the Founder of Profit Alchemy, Inc. His innovative take on marketing has helped hundreds of clients get exceptional results with their marketing. He’s perhaps best known for having revolutionized the process of structuring joint ventures by shifting the focus from reciprocal agreements to a strategically flipped “one-sided” emphasis.By making this shift to working only with your own list, you eliminate all the friction and problems that are the byproducts of conventional joint ventures, maintain complete control at all stages of the process, and can quickly put together an unlimited number of six-figure joint ventures. In this episode, Bob also refers to his new book on JVs that you can have for free.Some Topics We Discussed Include:The problems with joint ventureThe two sides of a JV dealHow to remove friction and close a dealSelling to your own listFlipped joint venture - what it isBob's mechanics of doing JV or introducing JV to othersThe benefits of doing a JVTo download Bob Serling's New Rules of Joint Ventures Book for Free:  http://profitalchemy.com/baconTo get the full shownotes and learn more about Bob, visit https://baconwrappedbusiness.com/bobserling/Love the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

* A simple strategy you can use attract the most qualified, highest paying clients and customers in your market (This strategy was developed and honed by one of the largest and most successful consulting companies in America) * How To Catch Fish With Strawberry Shortcake: The biggest mistake business owners make when it comes to increasing response and attracting more leads (and the 2-part solution that turns this mistake into more money) * Bob shares how to apply his RFMex formula in your business so you're only selling products and services that bring you the most income * OVERWHELMED? Here's a a powerful (but strange) way to make the right decisions in your business that actually leads to exponential growth (even if you have so much going on you can't think straight) * Not all dollars you make are equal. Bob shares the "The Principle Of The Unequal Dollar"...and... "The Four Categories of Sales" so you never again waste time on sales that could be damaging your business and INSTEAD you're focusing on customers and clients who return the most value for the least effort * A time management trick that gives you more focus, gets rid of trivial tasks, and helps you get more done in a shorter period of time so your life and business is E.L.F.™ (Easy, Lucrative, and Fun™)

In this episode I want to point you in the direction of an incredible free resource. This is where I make you aware of incredible marketing info that I would happily pay, yet it is free for you to go take advantage of. It was written top copywriter Rick Duris and it's called 21 incredible copywriting formulas I use. You can find it on his blog at copyranger.com/21-incredible-copywriting-formulas-i-use The post is exactly as it sounds Rick lists over 21 classic copywriting formulas so next time you come to write some copy you won't be stuck for ideas. Perhaps the most famous copywriting formula ever is AIDA – Attention, Interest, Desire, Action but this post gives a whole bunch of alternatives and it's really worth checking out. One of these formulas may suit you better or make more sense to you than AIDA. It includes a personal favourite of mine the Problem, aggravate, solve formula which is another very famous copy formula but it also includes formulas you are more unlikely to have heard of like the copywriting formulas used by old school copywriters such as Victor Schwab, Robert Collier as well as those of modern day copywriters Perry Belcher, Bob Serling, Lisa Manyon, Bob Stone, Craig Clemens and Brian McLeod. Any one of these formulas could be used to write a winning sales letter. I really recommend going and checking it out, it pure copywriting gold yet it's free. In fact I enjoyed it so much it's inspired me to create a similar post of my own listing some of my favourite copywriting and marketing formulas. Once again go check it out at copyranger.com/21-incredible-copywriting-formulas-i-use Thanks Rick for publishing such a cool post and by the way, Rick is an upcoming guest on the online marketing show, he's super smart so stay tuned for that one