Podcast appearances and mentions of brad costanzo

Is AI about to replace the personal side of care or can it actually bring you closer to your patients?In this conversation, Dr. Stephen sits down with AI expert Brad Costanzo of Accelerated Intelligence to break down how chiropractors can use artificial intelligence to accelerate growth, streamline operations, and improve patient engagement—without sacrificing connection. From chatbots and content creation to automation and predictive analytics, you will learn practical strategies, real examples, and easy-to-implement tools to help offload your busy work and refocus on what really matters—serving people better.In this episode you will:Learn the five AI “buckets” and how to use them to transform your business.Discover how virtual assistants and chatbots can boost lead conversion and patient communication.Understand how AI can automate marketing, reactivations, and performance tracking.Explore how to create content, presentations, and training materials in minutes—not hours.Find out how to stay on top of industry innovations with AI-powered accelerated learning.See how automation can create more time for meaningful human connection in your practice.Episode Highlights02:03 – Learn how chiropractors are beginning to leverage AI through practical, tactical tools that save time and increase impact.05:11 – Understand the "Five Buckets Framework" of AI use: Thinking, Creating, Communicating, Analyzing, and Automating.08:36 – Hear why many people misuse AI by jumping into “cool tools” rather than solving real problems and clearing mental clutter.10:50 – Discover real-world examples of how smart automation can turn simple inputs into full content workflows and social posts.14:08 – Explore how AI is as transformative as the internet, but more rapid and accessible across every aspect of business.16:51 – Learn how to choose the right AI tools and connect them effectively, even if you're not technically inclined.21:04 – Get Brad's MAC Method: Mentor, Assistant, Critic—a simple prompt framework to get better results from AI tools like ChatGPT.23:05 – Understand how being a “Hollywood Director” mindset with AI improves creative output and turns you into a better thinker.24:42 – Hear how AI can write job descriptions, design graphics, summarize podcasts, and streamline team workflows.26:51 – Discover how chatbots and voice assistants are improving lead conversion and patient experience in chiropractic offices.30:42 – See how AI can create realistic, friendly virtual assistants that consistently answer patient questions and book appointments.33:36 – Learn how AI tools like Gamma can quickly create presentations and help with marketing content creation.35:24 – Explore how AI-driven SOAP notes and real-time transcription are saving time and enhancing documentation.36:50 – Understand how AI helps professionals stay on top of innovation through customized learning and research tools.39:18 – Hear why automating the repetitive tasks actually frees chiropractors to focus more on genuine human connection.43:10 – Dr. Bobby is joined by Success Partner, Alan Poric from AP4 Wealth, a firm known for helping chiropractors take control of their finances. If you've ever put off dealing with insurance, superannuation, or retirement planning, this interview is a must-listen. Alan explains why getting your financial ducks in a row early is so important, and how AP4 Wealth creates solutions designed just for chiropractors. Discover practical tips on protecting your income, caring for your family, and building a secure financial future. Resources MentionedDownload the Accelerated Intelligence Bonus Gifts from Brad here: https://go.acceleratedintelligence.ai/r/trpRegister Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about AP4 Wealth please visit: https://www.ap4wealth.com.au/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqtFollow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7HggPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Brad Costanzo is the Founder and CEO of Accelerated Intelligence AI, a consultancy that helps businesses integrate artificial intelligence to drive growth, innovation, and efficiency. With a background in investment advisory at Prudential Investments and a Certified Investment Management Analyst designation from The Wharton School, he brings a wealth of experience to his ventures. Brad has a history of successful entrepreneurial endeavors, including strategic exits and the founding of Costanzo Marketing Group and Costanzo Capital. He is also the creator and host of the Bacon Wrapped Business podcast, sharing insights on business growth and innovation. In this episode… Many entrepreneurs chase growth by stacking more tactics over an already overloaded business model. But what if the real bottleneck isn't action but thinking? Instead of asking, “What do I do next?” What if the better question is, “What should I be thinking about differently?” Brad Costanzo, strategic advisor and expert in opportunity engineering, breaks down how shifting your mindset can create outsized results. Brad shares how asking better questions, leveraging AI as a thinking partner, and focusing on frameworks over formulas can simplify growth and amplify influence. He also recounts how one client saved three months of work annually by using AI to analyze data — proving that strategic thinking paired with the right tools can transform a business. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Brad Costanzo, Founder and CEO of Accelerated Intelligence AI, about leveraging AI for business growth. Brad shares insights on influence, advisory thinking, and opportunity mining. They also discuss how entrepreneurs can successfully integrate AI into their operations to not only keep up but thrive in an AI-driven world.

You know how Mike is obsessed with finding new ways to make more money and save time using Ai, right?Well, grab a notepad because you're going to want to hear every second of today's episode.Mike grabbed his good friend, Brad Costanzo, and they recorded what can only be described as an Ai money-making master class while sipping on some seriously yummy margaritas. (No limes were harmed in the making of this podcast.

On this episode of Money Loves Women, join Dr. Deborah Ekstrom and special guest, Brad Costanzo, where we're diving into the awe-inspiring world of artificial intelligence. We explore the groundbreaking impact AI has made on ALL industries—from creative arts to entrepreneurship, and even retirement planning.  Brad is a true AI enthusiast and shares the potential of large language models (LLMs), which can supercharge your creative processes and transform how you work. From generating content and lead magnets to revolutionizing screenwriting and financial planning, AI is truly a game-changer. We also explore AI's potential in stock options and discover how it's transforming Hollywood screenwriting, all while emphasizing that AI is here to augment, not replace, human creativity. Brad continues to showcase the transformative potential of AI technology, offering a crash course in AI and automation, retirement planning advice, and insights on adapting to the AI revolution. Brad's personal experiences and expert knowledge make this episode a must-listen for anyone curious about how AI is shaping our world. Topics Discussed: 02:51-4:42 Unintentional AI Mastery 04:43-8:26 The AI Revolution 08:27-13:36 Generating Compelling Leads 13:37-14:55 Deep Fakes and Voice Replication in Videos 14:56-22:52 AI's Artistic Touch 22:53-26:37 AI-Created Learning Plans 26:38-33:58 AI in Hollywood Screenwriting 33:59-40:30 Building a Strong Financial Foundation 40:31-42:28 AI's Superhuman Potential 42:29-48:10 A Crash Course with AI Tools Resources: Brandetize AI Accelerator Facebook  LinkedIn  Instagram Welcome to another episode of Money Loves Women, where we explore the intersection of money, women, and empowerment. Dr. Discover the secrets to overcoming financial stress and achieving financial prosperity with this FREE download of your Financial Freedom Tracker. Or learn how to build a strong, sustainable relationship with your money with the Money Loves Women Signature Course. For more information on how to achieve financial freedom, personal mastery, and professional success, please visit https://moneyloveswomen.com/. Or If you have additional thoughts to share, questions to ask, or topics you'd love us to explore? We want to hear from you! Email us at speak@moneyloveswomen.com and let's continue this empowering conversation together.

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Mike Dillard, Keith Yackey, Mike Koenigs, Brad Costanzo, Clark Benson, Ed O'Keefe, Craig Clemens and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:23) Mike Dillard Many successful people have mastered a skill set of some kind. Whether it's presenting on stage or recruiting people over the phone or anything else. If you want to be successful, you have to find out the skill sets you can master because this allows you to get your products or services forward. Once you acquire the skill set you can execute work on your own timeline as much as you wanted.    (9:14) Keith Yackey Find a mentor that you can just copy exactly what they've already laid out for success. Be forward-thinking. Most people overestimate what they can accomplish in one year but they underestimate what they can accomplish in five. Learn to act on what you already know. Schedule your learning and lastly, test and tweak everything.   (13:13) Mike Koenigs See past your own delusions that are getting you stuck. Get a great coach who can really help you with your career. Always be ready to learn something new. If you are not the dumbest person in the group, it means you need a new group to go to. You need to go to a higher level where you can learn new things again.    (16:34) Brad Costanzo Many people get caught up trying to be an entrepreneur so much that they forget to be entrepreneurial. You can be entrepreneurial even if you have a job or you do not have your own business. All you need to do is search for problems and find solutions for these problems. Having an entrepreneurial mindset is also far greater than trying really hard to just be an entrepreneur. So remember to always be entrepreneurial if you want to go far in your life as an entrepreneur.   (20:50) Clark Benson One attribute about entrepreneurs is that they are always eager and ready to take on new challenges. However, remember to not fix something that is not broken. So if you already have a system that is working, stick to it. Also, try not to take on too many projects because you'll reach a burnout and just end up drowning.   (27:06) Ed O'Keefe Never chase. Always attract. Do not chase people. Have your customers come to you. To achieve this you need to design a marketing strategy that has your business behind it otherwise if you are doing activities without any purposeful intent, you will be wasting your time. If you have a lot of time it is ok but if you are focusing on creating the highest leverage in your life, you always need the most effective, profitable, and time-saving strategy.   (31:39) Craig Clemens The most common word you will probably hear in the entrepreneurial world is hustle. Many pieces of advice will tell you to hustle in order to be successful. This is true but the more important word should be focus. Try to really focus on what you do. Focus on your passion, focus on your problems, focus on your solutions and you will increase your productivity ten times than when you just blindly hustle.    Link: @realmikedillard  @keithyackey  @mikekoenigs  @bradcostanzo  @edokeefe12  @craig 

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Mike Dillard, Keith Yackey, Mike Koenigs, Brad Costanzo, Clark Benson, Ed O'Keefe, Craig Clemens and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:23) Mike Dillard Many successful people have mastered a skill set of some kind. Whether it's presenting on stage or recruiting people over the phone or anything else. If you want to be successful, you have to find out the skill sets you can master because this allows you to get your products or services forward. Once you acquire the skill set you can execute work on your own timeline as much as you wanted.    (9:14) Keith Yackey Find a mentor that you can just copy exactly what they've already laid out for success. Be forward-thinking. Most people overestimate what they can accomplish in one year but they underestimate what they can accomplish in five. Learn to act on what you already know. Schedule your learning and lastly, test and tweak everything.   (13:13) Mike Koenigs See past your own delusions that are getting you stuck. Get a great coach who can really help you with your career. Always be ready to learn something new. If you are not the dumbest person in the group, it means you need a new group to go to. You need to go to a higher level where you can learn new things again.    (16:34) Brad Costanzo Many people get caught up trying to be an entrepreneur so much that they forget to be entrepreneurial. You can be entrepreneurial even if you have a job or you do not have your own business. All you need to do is search for problems and find solutions for these problems. Having an entrepreneurial mindset is also far greater than trying really hard to just be an entrepreneur. So remember to always be entrepreneurial if you want to go far in your life as an entrepreneur.   (20:50) Clark Benson One attribute about entrepreneurs is that they are always eager and ready to take on new challenges. However, remember to not fix something that is not broken. So if you already have a system that is working, stick to it. Also, try not to take on too many projects because you'll reach a burnout and just end up drowning.   (27:06) Ed O'Keefe Never chase. Always attract. Do not chase people. Have your customers come to you. To achieve this you need to design a marketing strategy that has your business behind it otherwise if you are doing activities without any purposeful intent, you will be wasting your time. If you have a lot of time it is ok but if you are focusing on creating the highest leverage in your life, you always need the most effective, profitable, and time-saving strategy.   (31:39) Craig Clemens The most common word you will probably hear in the entrepreneurial world is hustle. Many pieces of advice will tell you to hustle in order to be successful. This is true but the more important word should be focus. Try to really focus on what you do. Focus on your passion, focus on your problems, focus on your solutions and you will increase your productivity ten times than when you just blindly hustle.    Link: @realmikedillard  @keithyackey  @mikekoenigs  @bradcostanzo  @edokeefe12  @craig   

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Mike Dillard, Keith Yackey, Mike Koenigs, Brad Costanzo, Clark Benson, Ed O'Keefe, Craig Clemens and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:23) Mike Dillard Many successful people have mastered a skill set of some kind. Whether it's presenting on stage or recruiting people over the phone or anything else. If you want to be successful, you have to find out the skill sets you can master because this allows you to get your products or services forward. Once you acquire the skill set you can execute work on your own timeline as much as you wanted.    (9:14) Keith Yackey Find a mentor that you can just copy exactly what they've already laid out for success. Be forward-thinking. Most people overestimate what they can accomplish in one year but they underestimate what they can accomplish in five. Learn to act on what you already know. Schedule your learning and lastly, test and tweak everything.   (13:13) Mike Koenigs See past your own delusions that are getting you stuck. Get a great coach who can really help you with your career. Always be ready to learn something new. If you are not the dumbest person in the group, it means you need a new group to go to. You need to go to a higher level where you can learn new things again.    (16:34) Brad Costanzo Many people get caught up trying to be an entrepreneur so much that they forget to be entrepreneurial. You can be entrepreneurial even if you have a job or you do not have your own business. All you need to do is search for problems and find solutions for these problems. Having an entrepreneurial mindset is also far greater than trying really hard to just be an entrepreneur. So remember to always be entrepreneurial if you want to go far in your life as an entrepreneur.   (20:50) Clark Benson One attribute about entrepreneurs is that they are always eager and ready to take on new challenges. However, remember to not fix something that is not broken. So if you already have a system that is working, stick to it. Also, try not to take on too many projects because you'll reach a burnout and just end up drowning.   (27:06) Ed O'Keefe Never chase. Always attract. Do not chase people. Have your customers come to you. To achieve this you need to design a marketing strategy that has your business behind it otherwise if you are doing activities without any purposeful intent, you will be wasting your time. If you have a lot of time it is ok but if you are focusing on creating the highest leverage in your life, you always need the most effective, profitable, and time-saving strategy.   (31:39) Craig Clemens The most common word you will probably hear in the entrepreneurial world is hustle. Many pieces of advice will tell you to hustle in order to be successful. This is true but the more important word should be focus. Try to really focus on what you do. Focus on your passion, focus on your problems, focus on your solutions and you will increase your productivity ten times than when you just blindly hustle.    Link: @realmikedillard  @keithyackey  @mikekoenigs  @bradcostanzo  @edokeefe12  @craig   

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Mike Dillard, Keith Yackey, Mike Koenigs, Brad Costanzo, Clark Benson, Ed O'Keefe, Craig Clemens and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:23) Mike Dillard Many successful people have mastered a skill set of some kind. Whether it's presenting on stage or recruiting people over the phone or anything else. If you want to be successful, you have to find out the skill sets you can master because this allows you to get your products or services forward. Once you acquire the skill set you can execute work on your own timeline as much as you wanted.    (9:14) Keith Yackey Find a mentor that you can just copy exactly what they've already laid out for success. Be forward-thinking. Most people overestimate what they can accomplish in one year but they underestimate what they can accomplish in five. Learn to act on what you already know. Schedule your learning and lastly, test and tweak everything.   (13:13) Mike Koenigs See past your own delusions that are getting you stuck. Get a great coach who can really help you with your career. Always be ready to learn something new. If you are not the dumbest person in the group, it means you need a new group to go to. You need to go to a higher level where you can learn new things again.    (16:34) Brad Costanzo Many people get caught up trying to be an entrepreneur so much that they forget to be entrepreneurial. You can be entrepreneurial even if you have a job or you do not have your own business. All you need to do is search for problems and find solutions for these problems. Having an entrepreneurial mindset is also far greater than trying really hard to just be an entrepreneur. So remember to always be entrepreneurial if you want to go far in your life as an entrepreneur.   (20:50) Clark Benson One attribute about entrepreneurs is that they are always eager and ready to take on new challenges. However, remember to not fix something that is not broken. So if you already have a system that is working, stick to it. Also, try not to take on too many projects because you'll reach a burnout and just end up drowning.   (27:06) Ed O'Keefe Never chase. Always attract. Do not chase people. Have your customers come to you. To achieve this you need to design a marketing strategy that has your business behind it otherwise if you are doing activities without any purposeful intent, you will be wasting your time. If you have a lot of time it is ok but if you are focusing on creating the highest leverage in your life, you always need the most effective, profitable, and time-saving strategy.   (31:39) Craig Clemens The most common word you will probably hear in the entrepreneurial world is hustle. Many pieces of advice will tell you to hustle in order to be successful. This is true but the more important word should be focus. Try to really focus on what you do. Focus on your passion, focus on your problems, focus on your solutions and you will increase your productivity ten times than when you just blindly hustle.    Link: @realmikedillard  @keithyackey  @mikekoenigs  @bradcostanzo  @edokeefe12  @craig 

In this episode of Hustle and Flowchart, host Joe Fier is joined by business consultant and strategic thinker Brad Costanzo. Together, they dive into the concept of creating a strategic advantage through branding. They discuss the importance of differentiation in a crowded market, ways to stand out, and actionable advice for listeners. Understanding Customers' Needs and Beliefs Brad and Joe dive into the importance of understanding customers' needs and beliefs. They highlight the need to determine what customers want and why they want it. By examining customers' beliefs about their current situation, desired situation, existing solutions, and barriers, businesses can provide solutions that truly meet their needs. Brad suggests questioning the truth behind these beliefs and using metaphors to help customers see their problems and solutions from a new perspective. Prioritizing Relationships and Building Strong Connections The speakers emphasize the value of relationships and meaningful experiences with loved ones. Brad shares his belief that experiencing relationships is key to a good life, and memories and connections hold more value than money. They discuss the concept of access and influence and stress the importance of having a trusted circle of people around you. They also mention the need for human connection in an automated world. Planning for the Future and Improving Business Strategy Brad and Joe discuss the challenge of planning for the future in business. They question how to improve in this regard, given the rate of obsolescence of technologies, services, and industries. They share insights on creating a strategic advantage through branding, emphasizing the importance of differentiation in a crowded market. They explore various strategies to stand out, such as social proof, goodwill, unique selling propositions, and creating a 10-star experience for customers. The Power of Unique Selling Proposition (USP) and Branding The speakers delve into the concept of a Unique Selling Proposition (USP) and its role in branding. They explain that a USP doesn't have to be completely unique, but it should appear unique to customers. By creating a unique mechanism or solution, businesses can establish a strong brand identity. They highlight the significance of intellectual interest, curiosity, and branding oneself as an interesting and polarizing character to capture attention. Finding Happiness Beyond Comfort Brad reflects on the concept of "uncomfortable happiness" and realizes that comfort alone does not guarantee happiness. He shares personal anecdotes and emphasizes the importance of not getting complacent. The speakers discuss the mindset of accumulating money and the fear of not having enough, reminding listeners to question the societal pressure for excessive wealth and focus on having enough for a comfortable life. Differentiating in a Crowded Market and Building Trust and Credibility Brad shares insights from his experience at Brandetize, a marketing agency that helps individuals promote their expertise. They discuss the competition in the market and the challenge of differentiating between real expertise and artificial intelligence posing as experts. Strategies to differentiate include spending the most on branding and awareness, being the cheapest, being the most expensive, or being the most specific. They highlight the importance of social proof, goodwill, and creating helpful content in building trust and credibility. Conclusion In this episode of Hustle and Flowchart, Brad Costanzo and Joe Fier explore the theme of creating a strategic advantage through branding. They emphasize the importance of understanding customers' needs and beliefs, prioritizing relationships, and building strong connections. They discuss strategies for planning for the future and improving business strategy. The power of a unique selling proposition in branding is explored, along with the pursuit of happiness beyond comfort. They also provide insights on differentiating in a crowded market and building trust and credibility. Listeners are encouraged to take actionable steps to establish their own strategic advantage and stand out in their respective industries. Resources from episode Contact Brad: https://bradcostanzo.com/ Contact Joe: joe@hustleandflowchart.com  Book: Die With Zero: Getting All You Can from Your Money and Your Life by Bill Perkins Book: Breakthrough Advertising by Eugene Schwartz Book: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss Overall, this episode offers valuable insights and practical strategies for those looking to create a strategic advantage through branding. Whether you're an entrepreneur, business owner, or marketing professional, the key takeaways from this episode can help you differentiate yourself in the market and build a strong brand presence. Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Today on the show we have Brad Costanzo. Brad is somebody I really admire as an expert marketer that has been working in the digital marketing space for a very long time and has worked with some incredible leaders and brands. In this episode, we really drop in on the power of storytelling and how it can influence your audience and attract your clients, but also how it can influence and transform you.  We are going to hear some of Brad's most transformative moments that have been created and worked through storytelling.  We are also going to lay out a special framework that is going to help you get the most out of the AI tools that you are using or want to start using. It is going to make it a lot more accessible and approachable for you.  In This Episode: Life happens for us. It doesn't happen to us. It doesn't matter what happened. You get to choose the reason it happened and you get to choose the reaction you get.  You get a chance to act and then react. That is how you make a really great life.  Artificial intelligence helps accelerate your intelligence and productivity.  And so much more!!!   Connect with Brad Costanzo: Brad's Website Accelerated Intelligence Website Bacon Wrapped Business Podcast  

On this episode of Money Loves Women, we dive into the fascinating world of Bitcoin. Our guest, Brad Costanzo, is a recovering financial advisor turned private investor. In this episode, Brad shares his vast knowledge on Bitcoin, including how it compares to gold and government-backed currencies.  Topics Discussed: Former Wall Street Advisor's Journey of Financial Ups and Downs The Global Monetary Revolution Disguised Bitcoin vs. Gold Opting out of the Global Financial System Understanding the Difference Between Bitcoin and Cryptocurrency Bitcoin Investment Journey and Risks Get ready to learn all about the world of crypto as we explore the benefits of Bitcoin, such as protecting assets and providing privacy, and how to get started with buying it. We also examine the myths and criticisms of Bitcoin around its energy consumption and perceived volatility. And most importantly, we discuss how Bitcoin can potentially fix the flaws in the global monetary system.  Brad Costanzo is a serial entrepreneur, investor and owner of Costanzo Capital while also serving as the Head of Strategy and Chief AI Officer for Brandetize.com. He began investing in Bitcoin in 2017 and has learned many hard and valuable lessons since he began investing. You can find more about Brad at BradCostanzo.com and on his podcast at BaconWrappedBusiness.com If you want to learn more about Bitcoin visit Brad's recommended reading list: The Fiat Standard Bitcoin.rocks   Teaching Bitcoin With Visuals For more information on how to achieve financial freedom, personal mastery, and professional success, please visit https://moneyloveswomen.com/.

It was 2007ish. I was at a desperate point in my life. I was freshly divorced and knew it was time to make some big bets on myself and my future. My daughters were itty bitty and depended on me getting things figured out.Ladies and gentlemen, meet Mr. Brad Costanzo,That year I met a man in NLP class who would change the direction of my life.  He was just himself: outlandish, eager, and brilliant. We started a random business idea to help teach ourselves how to “make money online and in our sleep while only working 4 hours a week”. Or something like that. Here we are 16 years later, all successful and ish. It was time to have a conversation to unpack those early years, and how- in the holy eff- did we leverage that idea into a profitable business. We discuss what we have done in the years since he made me sell him my half of the business for peanuts. (Not really. He paid well.)Hit play on your favorite listening device and hear all about it. I promise it's a good story with a happy ending.-Are you finding yourself intrigued and wanting to learn more about Brad? I don't blame you. He's a charming man. Visit his website to read more about him and his various other ventures. He even has a pretty amazing podcast show as well. Make sure to tell him I sent you:https://bradcostanzo.com

In this episode, Brad Costanzo challenges us to “make a good trade” when trading our time for money. He also discussed with Jim the biggest noise in the mind of people when they start their entrepreneurial journey, the fear of the unknown. Don't miss some other nuggets we got from this episode. If you want to learn more, then the best thing to do is to listen to the full episode here: https://www.youtube.com/watch?v=pBi9264Ffq0 - Connect with Jim Oliver: Facebook: CreateTailwind & Jim Oliver Website: https://createtailwind.com/ YouTube: CreateTailwind LinkedIn: Jim Oliver Join the Community: https://community.createtailwind.com/ RSVP for the next community Q&A HERE: https://community.createtailwind.com/events

Mike and his friend Brad Costanzo talk about their main crypto secrets. Brad Costanzo is an incredibly brilliant trader, marketer, serial entrepreneur, and host of the Bacon Wrapped Business podcast.Mike and Brad talk about their portfolios and go through many interesting aspects of the current crypto landscape, including: What to buy Altcoins How to safely store cryptocurrency Staking Crypto & taxes And more… They even cover how the war between Russia and Ukraine and other global events (like Switzerland screwing its brand for life) are related to crypto.It doesn't matter if you consider yourself more an investor than a trader or know too little about crypto; this is a conversation you shouldn't miss. We want to see you there! So, please click the play button, and we'll talk on the other side.Key Takeaways Mike & Brad talk about their portfolios and other trending coins (4:18) How to replace traditional banking (15:00) Altcoins and the LUNA ecosystem (17:27) Exodus Wallet and the weaponization of money (23:51) Staking in DeFi and earning interest (42:02) Crypto is a new form of trust (50:59) Additional Resources Watch the video version of this episode - https://youtu.be/9oONTVvF2Pc Check out Brad's podcast - www.baconwrappedbusiness.com/  Join us at PaidForLife.com/mastermind Text the word CRYPTO to (855) 9553 958 and get your bonuses The best crypto trading bots - www.PaidForLife.com/MyBots Learn more about Mike Apply to work with Mike “Capability Amplifier” is a weekly podcast on all-things entrepreneurship, brought to you by Mike Koenigs and Dan Sullivan.For more episodes, follow us on your favorite podcast app!

Brad Costanzo is a serial entrepreneur and business innovation strategist. As the founder of Costanzo Marketing Group, he has started and sold multiple businesses and worked with clients across dozens of industries.  Brad is often referred to by his clients and the media as “a powerful catalyst” that provides clarity and confidence to entrepreneurs while fostering connections to people and resources that can move the needle in any business.   Let's tune in to his story!   [00:01 - 05:52] Opening Segment   Limitless opportunities for impact-driven entrepreneurs brought to you by the Tribe for Leaders! Be a part of the Preferred Partnership Committee where we've made millions and millions of dollars and introductions that have allowed our members to grow their businesses and make a far bigger impact in this world. Again, it's only by invitation! Don't miss this great opportunity, check it out now at www.tribeforleaders.com, and see if you qualify! Get to know my guest Brad Costanzo Brad talks about his life in sales and marketing, his business failures, and his journey to consulting and coaching What an opportuneur is and how it is similar to being an entrepreneur   [05:53 - 13:10] Relationship Dominoes    Meeting a woman named Susan and learning about Neuro-Linguistic Programming How meeting one person can act like dominoes The inspiration behind Brad's podcast, Bacon Wrapped Business    [13:11 - 17:59] Become the Master of Your Success Two Things Nobody Can Take Away from You Master Keys of Success: Access and Influence How to Create Relationships that Would Propel You Forward   [17:59 - 19:33] Closing Segment   Reach Brad through brad@bradcostanzo.com, Facebook, LinkedIn, and Youtube.  Listen to one of the top 35 business podcasts for entrepreneurs: Bacon Wrapped Business   Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!     Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher Resources Mentioned The 4-Hour Workweek by Tim Ferriss   Tweetable Quotes   “It all started with a little NLP class that I decided to take and that introduction just created a series of fortunate events.” - Brad Costanzo    “The two master keys of success are access and influence.” - Brad Costanzo

In This Episode: Tony Robbins says that we are motivated by two things: pain and pleasure. For today's guest, Brad Costanzo, the pain of thinking about working for somebody else was stronger than the pleasure of the vision of being a business owner, and this was how he became a serial entrepreneur. If you are going to trade your time for money, you want to be making a good tradeoff, and if you are a business owner, you will trade a lot of time in the beginning but ultimately reach the point where it pays off. It was without a doubt the only option for Brad.   Brad Costanzo is a serial entrepreneur with a very varied career. Nowadays, he is a growth and marketing consultant who helps people that are so busy working in their businesses that they never work on their businesses, to focus back on the growth and make things more lucrative. He joins Jim on the podcast this week to share his tips and advice for anybody looking to start their own business or a business owner thinking of expanding or trying something new, and some important things they should know.   Jim and Brad share a history of experience in the financial services space and the one thing they have learned is that the wealthiest clients reached their wealth through business or real estate. Hear the journey through real estate and business that took Brad from side hustle to full-time business owner, some of the misconceptions he has found about owning a business, and what he believes holds people back from taking that first step towards starting their own business. - Let us tell you about a new course that just landed in the CreateTailwind community called TaxInvisible. In this course, Jim Oliver, founder + coach at CreateTailwind, shares why we need to be TaxInvisible and how IBC gets you there. With taxes continuing to go up, they become more of an attack on our wealth. What ‘they' are telling us to do with our money isn't right. In this course you'll learn: - What's happening with inflation and taxes - Where to store your money - Why we have to take advantage of every opportunity with the current internal revenue code. - What actions to take to break away from the herd Reverse the lie, learn what the wealthy already know, learn to be TaxInvisible.   Resources Mentioned in This Episode: The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich by Timothy Ferriss The Millionaire Master Plan: Your Personalized Path to Financial Success by Roger James Hamilton Conversations with God by Neale Donald Walsch The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson and Tim Ferriss Becoming Your Own Banker: Unlock the Infinite Banking Concept by Nelson Nash   The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann   Connect with Brad Costanzo: Website: https://baconwrappedbusiness.com/ Podcast: https://baconwrappedbusiness.com/podcast/ Email: brad@bradcostanzo.com   Connect with Jim Oliver: Join our Community:  https://community.createtailwind.com Facebook: CreateTailwind & Jim Oliver Website: CreateTailwind.com YouTube: createtailwind.com LinkedIn: Jim Oliver  

It can be debilitating and frustrating to be overwhelmed by the mountain of things we don't know in business. We feel like we have to be good at everything to move the ball. But changing the way you approach things could help you grow tremendously in your business, and today's guest, Brad Costanzo, is here to share some tips and tools to do so. Brad Costanzo is the host of Bacon Wrapped Business Podcast, one of the best business podcasts out there. When my business was struggling and I didn't know what to do, I contacted Brad and he gave me something that transformed the money I invested in him to 7 to 8 times more than that, within a week. Whether you're starting off trying to be an entrepreneur or reinvent your life right now, or you're already there, Brad is sharing some amazing golden nuggets that will be sure to help you grow and scale your business. “I don't need to know everything, if I can access the people who do.” - Brad Costanzo In This Episode: - Hear one of the biggest problems that entrepreneurs are facing right now and how to overcome it wherever you are on your journey. - Learn what mental models are and how to figure out what these look like for you. - Brad shares the concept of “cognitive keys,” and you'll learn what they are and how to use them to create new opportunities and overcome obstacles. - Discover why powerful questions create more credibility than fancy credentials. - Hear the importance of the “how might we?” statement and how detaching from the “how” can help you grow your business. - Find out how to make a goal probable and not just possible.  And much more...   Books mentioned: - Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others by David Kord Murray -https://www.amazon.com/Borrowing-Brilliance-Business-Innovation-Building/dp/1592405800/ ( https://www.amazon.com/Borrowing-Brilliance-Business-Innovation-Building/dp/1592405800/) - Principles: Life and Work by Ray Dalio -https://www.amazon.com/Principles-Life-Work-Ray-Dalio/dp/1501124021 ( https://www.amazon.com/Principles-Life-Work-Ray-Dalio/dp/1501124021) - The Road Less Stupid Hardcover by Keith J. Cunningham -https://www.amazon.com/Road-Less-Stupid-Keith-Cunningham/dp/0984659269 ( https://www.amazon.com/Road-Less-Stupid-Keith-Cunningham/dp/0984659269) Connect with Brad Costanzo: - Website –  https://bradcostanzo.com/ (https://bradcostanzo.com/) - Podcast –https://baconwrappedbusiness.com/ ( https://baconwrappedbusiness.com/) Connect with Adam Lyons: -https://thesmartblueprint.com/ ( Website) - https://uk.linkedin.com/in/adam-lyons-210670166 (LinkedIn) - https://www.facebook.com/TheAdamLyons (Facebook) - https://www.instagram.com/TheAdamLyons/ (Instagram) - https://www.youtube.com/channel/UCXrYi3GXQ7OtJ6urs8w3CBQ (YouTube)

Guest host, Brad Costanzo, and Susan Stageman talk about the Disney Strategy. The brilliance of Disney comes out in this strategy he used to build an entertainment empire during the depression. We talk about what it is, how to use it. Your inner critic has a job to do. Give it the right job.  When you organize your planning around the Dream, the Plan, and the Critic, your goals are so much easier to reach. Brad talks about how he has used this with his clients

Bob Serling is a licensing king disguised as a marketer. Through his passion for licensing, he helps his clients turn their current assets into new, 6-figure profit centres. He loves helping his clients create new products, improve their existing products and generate more sales by actually marketing less. Travis Houston, the founder of Heal at Scale, provides proven training, simple technology, and easy-to-implement templates that empower entrepreneurial health care professionals and their staff to create scalable revenue from online programs, digital courses, supplement sales, and other revenue streams that leverage the practitioner's time and expertise. Joe Fier, the host of the Hustle & Flowchart podcast and co-founder of the Evergreen Profits, is a seasoned marketer and coach. He applies most of his experience helping business owners grow through fan-building and creative ways to monetize. Brad Costanzo, loves helping businesses and entrepreneurs simplify growth without stress or overwhelm with innovative marketing strategies. He is also the host of the podcast Bacon Wrapped Business which is one of the 35 Top Business Podcasts. “The biggest issue with business is not failing or failing forward. It's having success and not knowing why.” -- Joe Fier

With us today, Brad Costanzo: Brad Costanzo is a serial entrepreneur, consultant and investor who has started, sold and currently owns several businesses. His investments range from equities to crypto and private angel investments in companies that range from e-commerce to real estate and even space. He's the founder of Costanzo Marketing Group and Costanzo Capital and is the host of the hit podcast Bacon Wrapped Business Tune in to find out: Principles of business growth Retaining more clients in your business The power of a premium product Repurpose profits to help more clients Angel investing Cryptocurrency Consider your time, energy, and money within investment opportunities What to look for in investment opportunities To connect with Brad, visit: https://www.linkedin.com/in/bradcostanzo/ brad@bradcostanzo.com https://bradcostanzo.com/ https://baconwrappedbusiness.com/ To learn more about Bank On Yourself ® Visit: Finassetprotection.com https://www.linkedin.com/in/sarry-ibrahim-mba-ltcp-bank-on-you/

I'm going to track what's going on. I'm going to track it. And I kept calendar. Cause I just, I watched my skinny friends and I felt like I was doing the exact same things as them. And here I'm like bigger, and then the doctors reinforced my thoughts that it was harder for me with all the things that they said. then I rated my meals in a one to one to five and every meal was terrible. I wasn't working. I felt like I was working out all the time, but I was almost trying to work out for 10 minutes by running down the block.And then it was too hot and I would come back home once a month. Never thought that I could be tricking myself in that way. And it all roads lead back to our brain and mindset. And I always used to be so annoyed by anybody talking that's going to be about mindset meditation, all the things that now I'm so into, but starting that first camp, I just became obsessed. I get obsessed with things and I was obsessed with obstacle courses and I was watching kids at a playground to one time. And I was like, if I could have fun working out, then I would do it. And somehow it turned into just being miserable every day with people. But I had a lot of things going on mentally. And after the two hours of. Torture. I would feel better every time. And so for that first year, people would come, they would never show up again, but I lost the weight because it was the first time I had ever been consistent. So a lot of roads lead back to mindset, a lot of roads lead back to marketing and finding my people. And so I went on  to Fox five. And I told them that channel three, it challenged them to not school coursework out nights.I stopped coaching and I started running the business and I would get giant like corporate team buildings together. And I would run those, but obviously you're not going to take we had Patrona and Paul Mitchell, we're not going to take his people. And he was so gung ho, he was going on all the obstacles and just killing it. But so that was when the shift happened and when the pandemic hit, like people used to love my old style.We don't do it anymore. Now we take care of people. Like we want people to feel better. We want to help them. And you still get the benefits, the same benefits of exercise. That's good for you as you do. I like the torture and the telephone poles, and if anyone puts it down, we're going to do a hundred burpees. You still get the same benefit, but I did work out fundraisers back in the first recession. And and I brought it back again for people who had to quit because they couldn't afford their membership at the gym because of the pandemic. And I was like, we're going to do old school. Cause people ask me for old school all the time.And I did this workout fundraiser and it was supposed to be old school. We're just coming back from a pandemic. They don't need to have the old, you want to hear the old way? I used to introduce myself.Okay. So let's say you're brand new, right? You're brand new. I w I wouldn't really talk to you till we got started. For some reason, I don't know. Maybe I'd seen it somewhere, so then I'd be like, all right, guys, time to get started, gather up. So you're George, right? I'm like, okay, what's your name?George. I'm Julie. Nice to meet you. Here's the rules of bootcamp, no walking, no whining. Go to the bathroom and get water anytime you want, but just run their work as hard as you can, as long as you can. And as long as you're miserable, then I'm happy. Let's do the mile warmup. That was it. And people stayed for a year for years. But then I got this email, I got this email and this girl emailed me and she said, and it was the first time that anybody ever told me. And she said, I need to cancel because on my, and so our marketing said, this is going to be the most miserable thing you've ever done, where the toughest if you're late, you have to do push-ups. If you whine, you're going to be kicked out. There's no whining, right? There's no. And she emailed me and she said, I read the rules, but I just I felt so bad about myself that first day. And I felt so alone. And you didn't even introduce like yourself to me, you just told me like the rules and to go run a mile.And she's I guess I'm just not tough enough. And I'm so sorry. She was apologizing. And my heart freaking broke and then Mike customer journey was made. And then I started just like caring, like over caring for people. And I think, I felt like. I just felt like before, like they needed the drill instructor and a lot, a lot of them benefited and loved it.you get to a certain point where you have this reputation. And then everybody, like they can beat you, but they have it in their head that they can't because of the stories. And so then I would just sprint past people, holding my breath and tell them good job. And they would just cry. And I'm like, you could have beaten me. the problem is it wasn't enough? Like it was never enough. And so once we got to 24 hours out in the elements with our rucks and doing the 24 hour challenges and killing and eating a rattlesnake and , where does this end and the moment where I was at.So I have, I'm always at my parent's house or with my brothers, and I'm always excited about something. And I was excited because my members were excited about an idea I had and the idea was to do a hell weekend. And it was where and I was always up front about everything miserable. And I thought that I was like, okay, I told him, Hey, sign up for it.And so I wanted to do a whole weekend where we picked everyone up in a bus, they had a list of the things that they needed. They didn't know where they were going. And we were going to have a bell. And my dad said some of the wisest words he's ever said to me, he said, you're going to take your best clients. Like your absolute best ones, the ones who you've changed their lives, they're a team like you have the comradery, like they're happy, they're healthy and you're going to go hurt them. Yup. Yup. Because these are not 18 year old men in the military. These are tough. All my rhinos are freaking tough. They are so tough. They mentally tough. They love each other. They're just fierce. And they would have done it and they, they would have done it until their body's broken. Luckily, my body broke because I was the leader. I was doing four times as much as anybody. So luckily my body broke, ended up in the hospital.They said that I was close to kidney failure or whatever. With the rhabdo. And that was when I was like, Oh, okay. Like I want to live. . But I was still miserable because I was still eating like crap. Like I eat like crap for the first 11 years of owning my gyms and my fitness businesses. And whenever someone would try to tell me to eat healthier, I would be like, let's go race right now. Let's go. I had never been in like a wall sit or a six inch hold. Like the things that were long and miserable. I had never been beaten out.So for those of you guys listening. George Bryant mastermind come to his in-person event. It's okay. If you hate the first two days, don't you dare leave. Cause the third one I was writing in my journal and I'm like day one. Okay. I don't remember day one, day two. I didn't like it, but there were these unveilings of absolute genius on day two and then day three, because of the work of the first two days, because of that work. That's when day three's amazing ideas came out and I was in the hot seat in, I told everybody my dream for my gyms and everybody was just throwing out ideas.And I believe it was Brad Costanzo who said, what, if you did a workout and we're doing this is why I'm talking about it. We're going to do it. You had a workout where you had. Guest speakers and maybe they rotate and everyone's working out and you have the speaker motivating you while you're working out and it would be speed.And then you said, speaker fit. And I said, it's happening? And I was just like jumping around. And then you started playing it was welcome to the jungle and the Rocky soundtrack was just so just, I have yep. Have the domain name where we're going for it. And but what was really cool about the last three days is I have built my perfect little world and I live in it and we were in an Airbnb and I had four other people who I had never met before. And we had three out of four nights, not enough sleep because of unforeseen things and, or eaten out, and it's snowing outside. So normally I just run down the street. No problem. Get my workout in. And so I've my routine's been rocked and it's been amazing because I've noticed that even when I don't have my standbys, the breath work, whenever you did the breathwork, I would be back. I would come in and I, I don't ever have a bad attitude. Partly like I, hi. I'm really excited about, just about everything all the time. I had some little bad attitudes and then you do the, luckily you'd start thing with breath work or else.And now we know that we can trust you that we just know it. And everybody that you bring in to the mastermind and to like, like the trust is there. So just anybody listening, they need to know that part. But up until 25, I was under the rule of other people. So I was like married, weird. Don't even want to talk about that. But when I hit 25, that's when the like freedom just, and that's why I'm so freaking happy all the time is because I know what it's like to not have for you to be under somebody's rule and to not get, to make my own decisions. And so now every day that I have a choice, I'm just so happy and so excited.Now it's more, towing, sleds, nice air conditioning with turf, but whatever. And then I have the Ninja warrior gym, my rhino Ninja gym, and I have two amazing ninjas running that.And we have the little, we have a little gym next door for five to seven year olds with all miniature, a little warped wall, miniature little thanks. We'll be there next year. And then I have eight to 13 year olds and then a 13 and over, and a topic for another day as Ninja warrior, as a sport that makes everybody just feel super powerful. And like little girls, like they can be in this sport that they're not judged on their bodies and in little leotards and things like that, like they're there. They're celebrated, their strength is celebrated and it's an individual sport, but it's actually a team sport because you're on a team and everyone on your team is rallying around you as you're in the spotlight. And everyone's yelling Lake beat that wall. Like it's just, it's so such a powerful thing. And I'm, I think Ninja warrior is the one thing that can beat out video games. If you have kids that are playing video games and you want them to be more active, my mom always said that video games kept her kids out of the streets. And so she loved it and we're in Vegas and the bad part of town. And so it was great that my brothers were doing that instead of other things. But Ninja warrior look in your town if you're not in Vegas and find one, cause kids that are interested in sports, they usually really get into Ninja.Take care of yourself, all of a sudden you have this love for yourself that expands to a love for humanity, unlike anything you have ever felt. And it's this energy that just courses through you and it's easier than you think it's so much easier than you think. It's just one, one thing done consistently drinking, more water, eating, more vegetables, moving for a minute a day. Doesn't have to be an hour. And those key, those consistent behaviors add up. And then all of a sudden you start doing more and more to make yourself feel better and better. And then all of a sudden, like you have a clarity to run your business. You, you want to just love on people. You're not irritated by people anymore. It's just the most incredible feeling in the world. And I didn't feel that feeling until 2000, 15, 11 years into running my business because I still hadn't taken care of myself. And then you add the meditation and it's just all amplified. It's just peaceful. There's no end game right now. Other than just being right here in this moment, it's just peace. And it's just happiness and love and joy and . And you guys can do it. It's closer than you think it's easier than you think.

From Sales To Bacon Wrapped Business Success -- Brad Costanzo // Bacon Wrapped Business. Show NotesConnect With: Brad Costanzo: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From Sales To Bacon Wrapped Business Success -- Brad Costanzo // Bacon Wrapped Business. Show NotesConnect With: Brad Costanzo: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Ever wished you could remember everything you learn, take better notes, recall what you read and access it anytime?  You don't need to be a genius, you need a "Second Brain"... that's what Tiago Forte of Forte Labs developed, a systematic and comprehensive way to get more out of everything you learn with a uniquely effective way to take digital notes. This is a special video episode, so feel free to visit https://baconwrappedbusiness.com/tiagoforte-secondbrain and watch He's the founder of BuildingASecondBrain.com and joins me on the show today as we geek out about knowledge. BONUS:  Part 2 Begins 35 minutes in as Tiago turns the table and interviews me (Brad Costanzo) about how to buy and sell course based products, what makes a company valuable and sellable and out-of-the-box ways to do creative deals and monetize your knowledge.   

In this episode of The Opportunity Podcast, we will be speaking with Brad Costanzo of The Bacon Wrapped Business Podcast. In his interview Brad shares his many entrepreneurial adventures and the lessons he's learned along the way. He also reveals his current portfolio strategy and how he's taken an unusual route of mainly minority investment in digital assets. Brad has been in just about every business role out there and in a wide range of niches. He's sold info products to teach magic tricks, runs his own consulting business, and has created a portfolio strategy that strikes a balance in his life. He shares how he's never raised capital for an acquisition and instead looks for unique negotiation opportunities and deal structures when he acquires. He currently has minority investment in several businesses across various niches and he breaks down how he balances his investments and how that has played out for him. Brad shares everything from the things he wished he'd known when he first started out to the various insights he's gained from his own experiences and from guests on his podcast. Sit back, grab a coffee, and get ready to learn how to create your own opportunities and an investment style that suits your goals.

In this episode of the Virtually Limitless Podcast our host Trey Carmichael interviewed Justin Womack the host of the Marketing Geeks Podcast. Justin Womack is a digital marketing strategist that specializes in helping seminar leaders, coaches and thought leaders to streamline sales and revenue processes, especially in the areas of copywriting, campaign automation and product launches. Justin has served a variety of seven and eight figure businesses in this niche, including working with clients like Ted McGrath, Steve Olsher, Matt Brauning, Casey Eberhart and Brad Costanzo. In this industry, there is a heavy trend for businesses to run Infusionsoft by Keap as a CRM. For that reason, Justin has become a Certified Partner with Infusionsoft and has developed a strong command over the software. Whether creating email automation campaigns with advanced triggers, setting up tricky integrations or managing referral partner programs for major launches, he has significant experience and expertise. Having served this niche specifically for the past seven years, he’s been able to systematize his marketing processes along with how to optimize through data. Unlike many competitors, Justin has direct experience marketing at the hands-on micro level, that has led him to develop a deep understanding for his processes and now enables him to lead others at a macro level. Want to see more of Justin?

On today’s show, marketing strategist, investor, and host of the award-winning podcast, Bacon Wrapped Business, Brad Costanzo will take us deep inside the minds of online prospects and discover what they absolutely need to believe before they even think about buying. He’ll hook us up with the Chain of Beliefs and the 17 links it has in it for his Vitamin Patch Club business. Why alone, they’re never enough and what else you have to provide to close the sale. Finally we’ll dig into the creative strategic financial moves he’s used to level up from being a pricey paid consultant to a business investment mogul. Plus the one question you MUST ask if you want any hope of buying a hot company.

Brad is the Founder and CEO of Costanzo Marketing Group. Brad helps business owners and executives who are sometimes stuck trying to grow their profits. He helps get more customers in the door and expand their business.He is also a Principal at Costanzo Capital. A private Equity, Angel, A-round, and Acquisitions. Investments include holdings in media, publishing, e-commerce and real estate, cannabis, and satellite launch technology.To hear more episodes of the Let's Be Frank podcast, you can check out at https://lets-be-frank.simplecast.com. The Let's Be Frank podcast is also available on all major podcasting platforms Apple, Google, Spotify, etc.

GEORGE: And welcome. I'm stoked because today is the hundredth episode. It's episode 99, but I dropped an episode 000. So it is the 100th episode. And I am here with the guy that wraps everything in business in bacon he wraps everything in bacon, in his business, including me, his friendships, his wife, and everything in between. But we have my friend Brad Constanzo here, who I've actually known of. Ooh, maybe like nine years. Cause he's known my wife longer than I've known my wife. Andso I've been being told about him since I was the bacon master uncivilized caveman, but yeah. He is like one of my dear friends. We talk often daily and live in the world of business and marketing and mindset and growth and all the things as you guys say, when it comes to business and helping companies build or scale their business. He's a Renaissance man. When it comes to this, he's been involved in absolutely everything. He has a podcast man behind some of the biggest. Information marketing company has been behind billionaires and everything alike. And literally just has an unlimited toolbox of tools to grab when he needs it consistently blows my mind. This is about a thousand times better than me at documenting things, which makes him a lot more effective because I just pull it out of my butt. It sticks to the wall. He documents it, uses it again. And I'm like, can you please send me a copy? So today I have my friend, Brad Costanzo, Brad. Good to be here, man.BRAD: Yeah. So sometimes I pull it out of my butt too. You just can't tell that's where I document it.GEORGE: Yeah. But at least when you, when you pull it out of your butt, I feel like you pull it out and then you document it before you send it. So it looks way more put together. Then I'm just like, I'll record another video for you. Hold on. I'll text that to you later. I'll send you an audio message. And I was like, man, I really got to get efficient with this. BRAD: There's a degree of truth to that. By the way, I was very, I was very impressed. You said I'm stoked to be here. You didn't say I'm super excited, which I think is neat. Which is the most overused video or podcast intro of anybody. I'm just, Hey guys, I'm super excited to be here with, and I was very excited that you said stoked. GEORGE: I think I did that because  I heard myself the other day say super excited again. And I listened and consumed so much in a bet on so many interviews and interviewed. They're always like, and we're super excited to have George. And I was like, I got to do something different. And I think, I think last podcast I had I was supercalifragilistic  excited. But I wasn't there today. My Marshall Mathers skills are not there on the first interview of the day, but they're going to get there. So I am stoked. So everybody listening I when I say this, Brad and I literally tax probably 40 times a day back and forth. Like we talk about everything, every business, every idea, every company we see doing it, right? Every hack and everything. And so I wanted to bring him on because he's a dear friend and. When I think about this, we have conversations that I think most entrepreneurs need to have. And we think about business, like most businesses need to be thinking about, and I'm always leaning in on Brad for his ideas and his feedback, his creative coffee, some copy, some of his ideas, which by the way, was stiletto coffee.And so we'll hear about all that stuff. And so Brad, I do have to kick it off with the same question I ask everybody, and then we can take the rails off of everything, but I would love your insight on this one. You've been in this game for a very, very long time. And so when you look back at this illustrious career of yours, what would you say was like one of the biggest lessons or the biggest mistakes that you made? Or you experienced and what have you taken from that moving forward that you utilize from this point on?BRAD: Nice, nice way to warm your guest up to a nice, with a nice, shallow, easy question.GEORGE: I told you the rails are off and you can buy time with that one. BRAD: Yeah biggest lesson, you know, or well, biggest lesson and biggest mistake are usually pretty related, but not always. You know, I think. If I was to say my biggest lesson and mistake, it's something I've been thinking about more recently and been more cognizant of it is you know, when I first got into the world of digital marketing, it was a result of I I'd read Tim Ferriss's four hour workweek, and there was a million things in that book, which, you know, takeaways one of themyou know, was that the idea of outsourcing and delegation. And it was one of those things that I was like, this is amazing. I'm totally gonna do this. And I didn't. And I ended up just learning everything myself. It became, I became very proficient at technology at doing a little bit of everything and becoming a real Jack of all trades in a lot of areas. But I do know that it really held me back and it was, it's helped me in some areas because I could, I didn't have to rely on somebody else to just do it. I could learn it quickly, figured out, just burn the midnight oil and get it done. But then I, when I look back at things I'm like I could have just easily paid somebody to do that for me.And I'll never forget, for instance, when I was talking to a good buddy of mine named Nate who is in the he was in the business and business partner. We're doing like, I don't know, five or $6 million a year. And they'd been doing this for several years and he called me up. He goes, Hey, I got a question is Aweber, a shopping cart or an autoresponder. And I go, you gotta be shitting me. I just flew on this guy's private jet. Or it was a private jet. No, like you don't know the difference. And here I was going like, I I was doing okay, but I wasn't doing this. This is a long time ago. And I'm like, that was a real moment of Holy crap.He goes, yeah, no, my team doesn't let me, I don't have a login for our, Aweber system. So I don't know what it is. I just know that it's a way we communicate with our list or something. So I'll never forget them. I remember where I was when I heard that thing. And, you know what you would think I would have learn the lesson right then and there, but I didn't. And I continued and I still do to this day doing stuff myself, rolling up my sleeves and figuring it out. And it is. One of my biggest mistakes. It's a lesson I have to keep on learning and relearning and relearning, but it's become much more cognizant. Now. I think it's become more cognizant now because I just finished Ben Hardy and Dan Sullivan's book, not how, but it was one of those things that really shine the light on it was like, I keep on getting bitch slapped across the face with a lesson that I know, and I've done this to some degree, but just nowhere near as much as I need to. And I think that's really become my theme this year more than anything is I continue to have, like delegation is the number one delegation and leadership at the two number one skill sets that I believe that are underdeveloped for myself and I'm trying to develop more. GEORGE: Yeah, I think that's actually some actually, I think it's funny because you and I probably feed each other with this one because we both do it. We're like, Oh, we got to figure it out. Let's go figure it out and then we'll know what to do. And then we're like, Oh, we got to delegate it.But by that point, we're so endowed of like, we can do it faster. We can do it more effectively. Oh. And like, we talk about this, like the amount of ideas I've run by you. And you're like, why don't you just have somebody do it? Or then you're like, what about this? I'm like, Oh, You know, outsource that one, but I think it's a really important topic. So I love  it.BRAD: I'm a quick start. And I'm very impatient and you know, a real quick exam example, there was a Shopify thing they're like, okay, well we need this app installed correctly and I'm not a coder or whatnot, but they're like, yeah, that'll take three to five business days. And I'm sitting here going, I can't. Like the, the burn of me going, like, I cannot wait three to five business days for you to like install something like, or the instructions they're just give them to me. And I was looking at them. I'm like, I can do this by God. I can do I, and I appealed myself away. I go, Nope, I'm just going to wait. And that honestly, that was painful to wait GEORGE: Well, that's happened. That's happened to me a ton too. I mean, that was probably my biggest downfall in caveman was the fact that. I didn't have like this business influence of people. I had this, I have to survive and figure this out on my own. And it took maybe five years of me running that business for years before I even met any other people in the business or new internet marketing lived outside of what I was doing. And so the amount of times I brought my website down, the amount of times I broke stuff, the amount of times I've made mistakes that took like 18 weeks to figure out that like, Oh, I haven't had an email up in 18 weeks cause the form's been broken and 300 people a day were trying, like it had real world implications, you know?And that's, that's something that, you know, it's funny as your friend that happened, we just finished, you saw the webinar, but we just finished a launch and you and I are the same cause I'm a quick start to and patients is that one thread. And I think it's the thread that's weaved between, you know, delegation but leadership, because that, that whole thing is really understanding the big picture and playing the game. But I remember they were sending me some stuff and I was like, Oh, I don't like it. And I went to go change it. And I don't have logins and passwords anymore. And I only have a team if I have a team of three and they're amazing, but they're like, Nope, Nope, Nope. And so I have to funnel everything to Slack and it was, but then once I got over that hump of like, Oh, I can't like, I can't get into it. I can't fix it. I felt a thousand times better on the other side, like literally being like, Oh, it's out of my hands. And so I'm like, I'm going to go work out for an hour. And then I came back and it was fixed and somehow, you know, it magically happenedbut when you, when you think about that, like how do you define the line?Like, cause this is what I'll say about you, Brad, again, like what I love about you is you and I can dive down any rabbit hole and have deep levels of understanding and knowledge from an awareness perspective. And. What I love about that for me, like, I use it as a gift and you have the same one is we can look at a challenge or a problem, and then we can see it, but we can also pull ourselves up and see all the other things that are affecting that challenge by having that understanding.And so one of the things I struggle with is where do I put my focus on getting that level of understanding and where do I put it of like, Oh, I just really need to keep that outsourced all the way, because I've lived in this. I need to understand it so I can outsource it or utilize it or show a better, but like, how do you navigate that.BRAD: Well, that's happened. That's happened to me a ton too. I mean, that was probably my biggest downfall in caveman was the fact that. I didn't have like this business influence of people. I had this, I have to survive and figure this out on my own. And it took maybe five years of me running that business for years before I even met any other people in the business or new internet marketing lived outside of what I was doing. And so the amount of times I brought my website down, the amount of times I broke stuff, the amount of times I've made mistakes that took like 18 weeks to figure out that like, Oh, I haven't had an email up in 18 weeks cause the form's been broken and 300 people a day were trying, like it had real world implications, you know?And that's, that's something that, you know, it's funny as your friend that happened, we just finished, you saw the webinar, but we just finished a launch and you and I are the same cause I'm a quick start to and patients is that one thread. And I think it's the thread that's weaved between, you know, delegation but leadership, because that, that whole thing is really understanding the big picture and playing the game. But I remember they were sending me some stuff and I was like, Oh, I don't like it. And I went to go change it. And I don't have logins and passwords anymore. And I only have a team if I have a team of three and they're amazing, but they're like, Nope, Nope, Nope. And so I have to funnel everything to Slack and it was, but then once I got over that hump of like, Oh, I can't like, I can't get into it. I can't fix it. I felt a thousand times better on the other side, like literally being like, Oh, it's out of my hands. And so I'm like, I'm going to go work out for an hour. And then I came back and it was fixed and somehow, you know, it magically happenedbut when you, when you think about that, like how do you define the line?Like, cause this is what I'll say about you, Brad, again, like what I love about you is you and I can dive down any rabbit hole and have deep levels of understanding and knowledge from an awareness perspective. And. What I love about that for me, like, I use it as a gift and you have the same one is we can look at a challenge or a problem, and then we can see it, but we can also pull ourselves up and see all the other things that are affecting that challenge by having that understanding.And so one of the things I struggle with is where do I put my focus on getting that level of understanding and where do I put it of like, Oh, I just really need to keep that outsourced all the way, because I've lived in this. I need to understand it so I can outsource it or utilize it or show a better, but like, how do you navigate GEORGE: Yeah. Yeah. And I think, I think to 80% is where results live for our customers too. Cause I feel like what happens for me? I mean, you and I have had this, we've worked with, we've had some shared client experiences lately that we laugh about.  But you know, I find that like that 80% is typically feels like 120% for the client.It only feels like 80% of the backend. And so, but I have that thing as well, and I felt wrong. This is extremely validating. It's funny. We haven't talked about this, like over our coffee or beach Hangouts or long strolls on the beach and by the way, For everybody listening, Brad and I really do go on long walks on the beach together.It is a fact and a deal. If you're listening, we'll have to do a three-way walk one of these times visiting again but it is extremely valid. Cause Brad what'll happen to me is like, I'll have this idea, right? Like somebody will come to me with a challenge or a problem or be like, how should we sell this?What should this look like? What should the hook be? And my brain is thinking about all these possible solutions and they want an answer, but I literally am like. I kinda need some time to like, get my hands in it and build it. Like I know in theory what it, what it should feel like and look like. And I don't, I don't know if it's not a skill set or maybe it's a part of my process. I need to take that and then literally go put my hands to work per se, to then help clear up the picture of like what I could tell them to do or what I could guide my team. Hondo and I don't, I've never met anybody else like that. Cause I've met the, you need to delegate it or you need to outsource it.And I was like, but I think for me, the art of building it is actually where I get the clarity on what it should look like. And so for me, I've been looking at that of like, When I do that, like understanding like, okay, I'm going to do this. Like I like right now, my team and I are building this, do content dissemination strategy. Like that's really effective and really done. And they're like, and I can spit where they're like, what should it look like? They're asking me all these questions. I'm giving him and answer. Like, I'm still confused them. Like, cause I haven't built it yet. I was like, just give me a day. And I sat down on my iPad and I was like, okay, this and this and this and this.And I sent it to them and they're like, okay. I'm like, yeah, go build that. But I think what I'm doing now is like giving myself a container that like, I can build to create clarity, but not a result. That's kind of like where my razors edges, like I ride a unicycle down the middle. And so it was just really validating, hearing.Hearing this cause I look at you and what I love about you is like, I would think of you, like if I was to reference you to somebody else, if somebody asked me about you the other day I think it was Alex, Alex asked me and he's like, so how would you describe Brad? BRAD: I'm talking to Alex after this call, by the way.GEORGE: Perfect. Well tell him, I said, hi. Hi Alex. I know you listened to this. Love you brother. But I was telling Alex, like, how would you describe him? And I like pause for a minute. And like, I had to go into my arsenal and I was like, Well, Brad is like me, but not like me. He's a Renaissance man. That gets big picture all the way down to the details required to make it happen. And he's a walking encyclopedia of knowledge. BRAD: they call me Brad PediaGEORGE: like seriously, like for those of you that are listening, like, I hope you get to share coffee with Brad one day or Brad and I, or come to an event. That he's at and speaking out with me because you're the only person I know that like we'll be sitting there.We'll have like a four minute conversation and not only. Do you converse, but you converse with reference material off the top of your brain, and then you follow up with it by like sending a book, like we'll leave in an hour later. But I was like, Oh, remember we talked about this from Dan Sullivan's book at 80%. Here's my notes in Evernote on this. And by the way, like you should take this and apply this into your business. BRAD:  I've already made two book recommendationsGEORGE: We're only 16 minutes in and there's two and I, I just started who not how so? I'm actually really excited about that one. Cause I loved Ben's work.BRAD: I'll send you my notes in Rome. GEORGE: Yes, I'm here too. I was in Rome. And so the reason I'm asking that too is because when, when I look at you, you have this. I don't want to call Jacqueline high, but we have these two containers that you and I live in. Right. Container one is like, we create, we go create ideas, solutions, solve problems, do client work.But then the other side is we have this kind of consume where we, you know, get in knowledge and. You know, expand our research and deepen our reference material. Right. So when you look at your day, and this is something I've not talked about on the podcast a lot, but something that I've been really leaning into, when you look at your life, like if you were to percentage it out of like consumption versus creation, like where do you put that?And then why do you. You know, consume like you do and take the notes that you do, because like you've inspired me massively. Like I'm using Rome research, it started with WorkFlow like, I now read an article. I make a note about the article to put it into my PKM and things like that. But I would kind of love to hear your thoughts and your process on this, because it really makes you extremely valuable. And it's almost like you're just at the center hub of either you have the answer in your brain or you have this catalog to go into. And for me, The reason I'm asking is because one of the struggles I have as an entrepreneur is the FOMO of like, I read something and I'm going to forget it. I thought about something and I'm going to want to implement it.And it like stays open in my brain unless I get it down. And I'm using your PKM system, but I think you're one of the best in the world that I've ever seen at this. So I would kind of love your thoughts as how you balance that and how you do thatBRAD: So one of the first questions I think you asked is the how I bounce, like consumption versus. Production and creation.I consume way more than I can create to my much to my chagrin. I need to do, I love creating and I like to do more, much more so, but I'm just more, it's more natural to just jump into consumption mode because I can learn, I can learn and digest things quickly. And I'm really good at like, I've got that down.Like I've got that cadence down. I canand I'll explain that in a second, but. But I need to do more creation because I, you know, if you just consume for the act of consumption and, you know, hold it back without putting it back out there enough, you're not really adding value to the world. You're just like, almost like miserly collecting money, but never spending it or investing it.So that is one of the things that I've, I tried to do more so of his creation, but I mean, what I do when it comes to seeking out information, I want to learn, I guess, you know, I guess there's, and I'll give an example here.,there are certain things I will do to go say, okay, I need to know something about X.I'm going to go search it out and then there's the other one, which is, I just stumbled across information. Maybe I subscribed to a newsletter or two or go to a blog that I go to once in a while and I find something and I just go kind of deep down that rabbit hole and I click the links and I follow the trails and I just see where it takes me. Or I stumbled across a book that kind of peaks my interest and Iget into the book and then that book will maybe either bring up other ideas or articles or things like that.And I'll kind of follow that rabbit trail. I'll just follow my curiosity, which I have intense intellectual curiosity of. And with that. I mean, I don't know, it's random, I'll stumble across something. And I love that by the way, as I love stumbling across something that I'm like, Oh my God, Holy crap. My mind just blew. This is totally new. That's that idea of discussion. Something like hidden treasure, whether it's an article or a video or something like that  is one of my favorite things. And I try to bake that into my marketing which remind me, I'm going to make a note to circle back because I think it's a really powerful marketing strategy is the concept of discovery. So I'm just making a note to come back. GEORGE: That's why it's one of the steps in the customer journey BRAD: So the other side is when I want to, when I, when I specifically want to learn something about something else. So for instance, this is a, this is a. This is a trick. I don't tell a lot of people because it makes me look like I'm magic, but my God, that's so smart.Where did you come up with that? So if I'm working with a client for instance, and they are Well, actually, I'll do this. You know, we mentioned a stiletto coffee. I had a coffee business failed coffee business, but not withstanding, but they asked that GEORGE: the assets weren't a failure. Cause I love, I love watching all the stuff you create.BRAD: It was cool. The economics just weren't working out and the opportunity cost was hard. But when I started off doing this, I didn't know anything about it. And the very first thing I did was I typed in like coffee brand inn Google plus marketing case study. Any product niche or whatever you're doing, type that in, and then add a modifier plus marketing case study.You would be blown away by the kind of information you can find because there's everybody from universities to big brands, to whatnot, doing case studies on the, you know, what a, a brand did or a company did to go from zero to hero. It's a zero to hero story. Rags to riches, especially with companies is one of the types of stories that people love telling and people love reading about.And they're out there. I've got a friend of mine who has a sex toy business. And he was asking me for some ideas the other day about man, how do I market sex toys effect? I just don't know. And I was like, let me think about that. And I'll get back to you. Some ideas I literally went to the web and I just liked it like sex toy plus marketing case study.And I found a bunch of them and I sent them an article with a bunch of ideas. He's like, man, this is brilliant. Like how do you build these things? Google university. So that's an idea, or that's an example of having a very specific thing in mind to go, okay. What do I need to know? Has somebody else done this? Who else like great reference back to the book who not, how, who else has already done this work for me that I don't have to reinvent the wheel. And I love marketing case studies because they actually lay out exactly what you need to know. This is how they got their first customers. This is how they got traffic. This is how they scaled. These are the problems they ran into. So that is a funds secret weapon that all your listeners and viewers should just do. Take your business. And take the industry or the product type or whatever, whatever it is, and then type in Mark plus marketing case study.The other things I do when I'm, when I'm trying toremember information or things that I learn, I, I just. Try to do what I think Tiago forte call. Who's a thought leader in the space of personal knowledge management calls, progressive summarization. I try to look for something I highlight. I use a tool to highlight andlike a webpage, for instance, w it's like you're highlighting in a Kindle book.And I'm looking for the things that I might want to reference back to later on, because those are the things that are gonna give you the context for what. Your reading is about, and then I will copy those. Like I might read an article and just have three or four highlights. That's fine. I may have 50 and then I'm going to copy those over into. You a tool you can use Evernote, I'm using ROHMGEORGE: what do you use to highlight on the browser?BRAD: If you're using ROHM, actually, you don't even need Rome for this, but it's awesome. It's called ROHM, R O H M highlighter. It's a Chrome or brave plugin it's free and it allows you to,  It allows you to copy something. Yep. Andand that's like, every time I highlight, I'm just highlighting things and the highlights stays and then you click a button at the bottom of it. This has copy all highlights. And then when you paste it into whatever note taker you're using, it pulls in the title of the article URL and then bullet points on it. So it's just like highlight, highlight, highlight, highlight, copy, and then paste where I want it. And then what I'll do is I'll go through those, those highlights and I'll look for like, this is the progressive summarization. I'll look for the biggest ideas because I don't care if you're reading a book, an article or whatever, no matter how good it is. I don't even think we retain 20% unless it's a very short article.If you, if you walk away with. 5% of the big ideas. Congratulations. But then, so what I'll try to do is get what are the few biggest, biggest ideas from that and for instance, using the example of that book, who not, how so I highlighted the hell out of it through Kindle. I exported those highlights into ROHM, which is also easy to do. But that's not what we're going to talk about now, Google. And then what I did is I went through and I looked for of those passages in there. I looked for the most poignant ones and I highlighted them again, or I bolded them or I pulled them out and I'm like, all right. If I just remember these three things, if nothing else out of this entire thing, this is what I want to focus on. And it's a vote, the process of doing that. Integrated deeper in your mind, even though I'm looking only looking for a few things, it reminds me, I never thought about this until right now, it reminds me back when I was in high grade school and high school, I was eight. I would have been a cheater. I had full intent to cheat my ass off, but. The act of trying to cheat, made me learn it. For instance, I would create these really small writing little crib note sheets, like cheat sheets that I could put like in my pants leg or something. So it, I was going to go into class, I'd have all the answers. And I went into many classes with the cheat sheet, stuck in my shirt pocket or something like that. And I never had to pull it out because the process of building the cheat sheet caused me to learn it. So if I wanted to cheat, I was like, I didn't have to, it was cheating.GEORGE: So I, I love this. I opened three loops in the question.They've all been closed, but I think one thing two sides of this, and I think this is really important, especially going back to the opening of this, where like you talk about like your two threads that you're working on being delegation and leadership development. Right. I think this ties into a perfectly, when you think about consumption, you talked about intentional consumption or accidental consumption, but I think what is so powerful about both of them is that they both have a really tight container on them.If it's intentional, it's a, I'm going to find something. So you go, you find it, then you're complete and you implement it or you note take it. But then when it's accidental, you don't find it. Get the dopamine hit of it. You find it. And then you summarize it and you put it into something so that you can integrate it. You use your, and for those that, when we say PKM it's personal knowledge management, it's just basically how you take notes or how you access your own information or things like that. I Brad's way more versed in it than I am. He just teaches me what to do and I follow what he says. but then the accidental side is like, okay, if I'm going to consume that's right.I come across this article, making sure I don't just read it, but I read it. And then I take. Contextually or something that resonates with me so I can remember it and apply to my business. Then you file that away somewhere like a note system or an Evernote or something along those lines for reference.BRAD: Yup. Yeah, exactly. The goal, which is what I particularly love about ROHM, but the goal is not to have to file it away in something like, okay, I need to remember that this goes in this file folder or category or whatever the goal is to either use certain keywords or context when you're taking notes. And it doesn't even have to be much like if I'm wrong. If I read an article about copywriting and I save it over here, all I have to do is put the word copywriting or sometimes a hashtag copywriting on the notes, because then I can go back. To my notes. It's like, man, I remember what was that thing about copywriting?I just type in copywriting or I click on the hashtag and it'll pull it up. I can kind of scan. I go, Oh, that's where it is. Yeah. So I always just think of, I don'tI'm very unorganized when it comes to taking notes when I like to categorize them and things like that but because I'm so methodical about like keeping the right notes and making sure that there's context behind it, when I need to go find it, it's easy to find.I just type in the keyword or two that I'm looking forand you know, the, the loop I didn't close and I wrote down here is discovery. So I love that it's it is one of the things that humans love the Most like, we absolutely love it. We love going on treasure hunts. We love you know, just going to explore it's something built into our DNA. It's why we are explorers. Why we explore the West when the settlers came here, et cetera, we love discovering new things because there's that dopamine hit, I guess it's a dopamine hit of novelty. Like, wow, this is so cool. A lot of times we don't bake that into our marketing and our business in letting our, instead of shoving our product down our customer's throats, I was like, check out what this is like, I'm just sticking it in front of your face. I've found that some of the best Mark and I'm trying to think of some really good examples is when you discover something and it almost feels as like your. Discovery almost like a lot of people love discovering a new band, like an unheard of band that then catches fire. And even if I listened to a DJ or a band, I'm like, this is fire.This is amazing. I want to tell other people about it because I, I don't believe that everybody knows about this yet because I, if I discovered it, it means it was, it wasn't. In front of my face the whole time. And we love sharing discoveries with our friends. That's why things go viral. It's, there's a lot of that.So it's, I'm always trying to find a good, I don't even have a framework for this, but how can I let my, customers discover what I'm trying to sell them as opposed to for speed it. Now, sometimes that could be maybe an article that you're writing. Maybe this is like top of funnel material that you're writing about something else. And you, you may just briefly mention your product where the, your product is not the centralized focus of, of what you're writing, but you're allowing them to go, wait, wait. What's that? Yeah. Almost, I actually think you can almost hide something just enough. It's almost like an Easter egg popping out that I, I see the color, but I only see part of it.People will pick up on that. We're trained to pick up on it. It's like, wait, let me re let me click on that and go check it out. Especially because if I'm not trying to force, feed it down your throat. It doesn't smell like an ad. And actually, this is one of the things that I'm working on right now with a model, right?Like there's a, a landing page template, like a native ad article. And you're no, you know what I'm talking about that I'm sure now, and this one, the way I've built it, the way they've done it and the way I built itto model that. Is at the top of the funnel article about a certain thing, it's not about the product. And then when they get to the product, you know, when they get through the article, it hammers home, this is the product you need. Go get it. It's very direct. I want to test out a version that just kind of mentions it you know, this product in a couple places, but doesn't hammer it home and see which one of them leads. Like how many of them catch it and follow that rabbit trail, like, Oh, wow. That's interesting. Tell me more about this. And it'll be, interesting marketing tests that I'm working.GEORGE: Yeah. Well, I think it's so important about that. Like, I actually want to pull this thread with you cause we can talk about this all day. This is fun stuff. So when we think about like marketing, right? So one book recommendation based on what you said, discovery for everybody listening. I recommend Jonah Berger. Like there's no tomorrow. Brad jumps on this one too, but the book contagious talks about why things catch on and why things go viral. And the reason we share discoveries because Brad and I probably text each other two to three new discoveries a day, like no joke. We were like brainstorming. Like how can we submit links to each other without him coming through our texts? And we're playing with some stuff right now. But, you know, I, and I don't want to sound like a broken record, but there's only one of five reasons people share things. They discover humor, credibility, social status, education, or controversy, that's it. Those are the only five, right? So if you discover something and you're like, Oh, my friends will think this is cool while their social status, if you discover something and it's helpful, my friends will use this. You get credibility for helping them. If it's like this new way to do marketing, you get the education points.Of course, if it's controversial, you do it. But what you said, I think is so powerful because I think Brad when we look at the state of marketing, you've been in this game just as long as I have, if not longer.I tend to see if there's two cases, there's a camp of like direct response, like hard sell, sell, sell, sell, sell, and then there's this camp of like value based content based, you know, longer journey.And everybody tends to swing to one of either sides instead of realizing that they both are required. Right. Because when you think about like that article that you're writing. And so just for everybody, You know, wondering like who we're talking about. It's like writing an article about benefits and then introducing a product, you know, passively or writing an article about the product and be like, just buy the product.They both belong in marketing, both of them, and they belong at different parts of the customer journey. And so when we think about this, like I love thinking about. Like, Oh yeah. Like if I understand a customer journey, that's not linear, it's not three days. Right. It's not like, step one, step two, step three, step four. It's a matter of them discovering, you know, when they're going to invest in, when they're having that pain point, when it resonates with them and they all are a part of the ecosystem. Right. And so when you say. By the way I would love to see this. I already know the answer to this test because it's going to be both.And I know the company as well. So, you know, we think about that. You know, a lot of terms people use is like top of funnel, middle of funnel, bottom of funnel. But really when you break that down, it's just like cold, warm, hot that's that's really level of awarenessBRAD:  It's actually, when you break it down even further, it's, it's love, you know, the, the age old marketing formula, AIDA attention, interest, desire, and action. Those are levels of awareness and desire, right? GEORGE: well, and so the reason. I say that it's both for everybody. Cause like I'll help people go on the content side, right. Where it's almost like an Easter, like, Hey, we're going to help you. We're going to help you. And then you discover the link click through. Right. That works really well. It's amazing because it only gets the right customer at the right time to click through everybody else had a positive touchpoint, but then you get to a point where there are some people that will get the touch points and then they'll never click through, but they want the product. And then you have an article that they can see and read about like, no, no, this is why you need it. The product, like this is what it's going to do for you. And this is how it's going to help, you know, like literally now is the time to go. And so I say this because I see these two camps and it's almost like it's either direct response, boom, boom, boom, boom, boom. Or it's like this value based. And I think everybody has to realize that they belong in the same world and it's the customer journey above it, you know, that does that. BRAD: And that's the real nuance and art to it. And you got to test it out and some stuff, I mean, I don't even depend on it's like, you know, I I'm going to run this test and it may not work. It doesn't mean it, the concept doesn't work. It means the execution may not have worked, but one of my favorite quotes and I don't know who to attribute it to, but I've used for years is that marketing is nothing except guessing and testing. And guessing and I think I'm going to guess if it's going to work. I don't know. I think it will, but how many times have we guessed something at work? And it flops like, like this is going to hit a home run and it's, you know, it's crickets actually. GEORGE: That gives me a good question. When you, when you think about that. Cause that, that one, that's a good one. The amount of things that I've made seven figures on that I was like, this will never work. Like there is no way this will work is like mind-blowing. So like when you think back, like what was one of your like biggest surprises of like the guessing and testing where you're like, I can't believe this work. Like whip out the secrets. Like if it was painfully obvious or not painfully, obviously it was painful for you to share, like you ask your guests to do, BRAD: I'm trying to think if there was one of those where I'm like, how the hell did that work?I'll tell you, I'll tell you the one that I thought for sure would work. And it flopped It took a lot of work. It actually burned me out of an entire niche and I sold the business. So this is like shit, 10 years ago, maybe pushing 10 years ago. What I had, I had a product yeah. Long time ago in the dating advice niche. And it was selling magic tricks to the whole guy, all the guys selling pick-up artists. I was like, I'm gonna show you how to use magic tricks to throw that in your flirty game. That was the very first thing I ever started off with selling information on online and it was fun, but then I decided, okay, I'm going to create a product in for just strict dating advice. Cause I had this big list and I had all these affiliates and at the time there still is, you know, there's a million what do you call them? Virtual summits out there right now, right? Yeah. Familiar. Yeah. And for those who are not, which is probably nobody, who's not familiar with the virtual summit, it's, let's say I'm going to do 25 different interviews with different people about topics on marketing or in this case, dating. I've never liked them. I see no value in those things. Cause I don't want to sit through 25 interviews. I mean, there's podcasts out there right now. I can download them on demand. I don't want to sit through this and then buy them, et cetera. And there was, I don't have time to spend 25 hours. Rigso this is the problem I'm looking to solve.Now I said, but I have all these relationships and they have traffic and I want to do something that I think would be a better product and a better way to consume their advice, the, this expert guru level advice. And I never saw anything like this exist. So there's the problem. The solution was I'm going to interview 25 of the top dating experts in the world. And I'm going to ask them each 25 questions. Okay. And all of these questions are broken down into categories, such as like for example, what would be, you know, if you're a single guy it was all designed for guys. What is your best, uh, way to approach a woman? Like let's say, during the day outside of a bar.And then the second question is what would be your best advice to an approach? A woman. In a, in a bar nightclub environment. another question would be like, what would be the, you know, how do you keep a conversation? How do you keep a conversation going after the initial opening and what I did, these are 25 most commonly asked questions. And I was just like, I'm going to ask every single person, a very regimented set of questions so that everybody, all 25 people answered all 25 questions. Now in start, instead of giving you the full interview. What I did is I painstakingly hadan editor go through each one of them and break out all 25 little clips just of them answering. The question and right. Just the question. And then we built this matrix online, inside this membership area. And all you had to do was like, all right, here's 25 questions. Which question do you want to know the answer to right now? And I may want to go to the part where it says what's the best way to get a girl's phone number, something like that. I don't know that. I don't think that was the question, but you click on it and then you see a grid of all 25 gurus. And a little play button on their face and you just click it and I can go around to hear the two minute answer to each, each person's perspective on this little question, are you following me? You understand how this work? I'll tell you, I'll tell you the one that I thought for sure would work. And it flopped It took a lot of work. It actually burned me out of an entire niche and I sold the business. So this is like shit, 10 years ago, maybe pushing 10 years ago. What I had, I had a product yeah. Long time ago in the dating advice niche. And it was selling magic tricks to the whole guy, all the guys selling pick-up artists. I was like, I'm gonna show you how to use magic tricks to throw that in your flirty game. That was the very first thing I ever started off with selling information on online and it was fun, but then I decided, okay, I'm going to create a product in for just strict dating advice. Cause I had this big list and I had all these affiliates and at the time there still is, you know, there's a million what do you call them? Virtual summits out there right now, right? Yeah. Familiar. Yeah. And for those who are not, which is probably nobody, who's not familiar with the virtual summit, it's, let's say I'm going to do 25 different interviews with different people about topics on marketing or in this case, dating. I've never liked them. I see no value in those things. Cause I don't want to sit through 25 interviews. I mean, there's podcasts out there right now. I can download them on demand. I don't want to sit through this and then buy them, et cetera. And there was, I don't have time to spend 25 hours. Rigso this is the problem I'm looking to solve.Now I said, but I have all these relationships and they have traffic and I want to do something that I think would be a better product and a better way to consume their advice, the, this expert guru level advice. And I never saw anything like this exist. So there's the problem. The solution was I'm going to interview 25 of the top dating experts in the world. And I'm going to ask them each 25 questions. Okay. And all of these questions are broken down into categories, such as like for example, what would be, you know, if you're a single guy it was all designed for guys. What is your best, uh, way to approach a woman? Like let's say, during the day outside of a bar.And then the second question is what would be your best advice to an approach? A woman. In a, in a bar nightclub environment. another question would be like, what would be the, you know, how do you keep a conversation? How do you keep a conversation going after the initial opening and what I did, these are 25 most commonly asked questions. And I was just like, I'm going to ask every single person, a very regimented set of questions so that everybody, all 25 people answered all 25 questions. Now in start, instead of giving you the full interview. What I did is I painstakingly hadan editor go through each one of them and break out all 25 little clips just of them answering. The question and right. Just the question. And then we built this matrix online, inside this membership area. And all you had to do was like, all right, here's 25 questions. Which question do you want to know the answer to right now? And I may want to go to the part where it says what's the best way to get a girl's phone number, something like that. I don't know that. I don't think that was the question, but you click on it and then you see a grid of all 25 gurus. And a little play button on their face and you just click it and I can go around to hear the two minute answer to each, each person's perspective on this little question, are you following me? You understand how this. BRAD: So that was one where I thought this is a brilliant product. Granted I still like the idea of the product. Maybe my marketing chops were not up maybe to snuff at the time. Maybe I just didn't know how to sell it. Maybe I was so burned out after having created this product before selling it that I didn't want to do it anymore, which is why I'm a big proponent these days of sell it first created after you validate it. There's a super long drawn out emotional story of me thinking this is going to be a great idea. And it flopped still little coffee was another one. I had a great brand, a great idea, a great hook, great graphics and everything else. And I just ignored the unit economics of how is it going to make this work? And I put blinders on and it, and I just couldn't, I couldn't do it. So best ideas be damned. It was a, you know, a failed venture.GEORGE: And for those of you wondering about coffee, I owned a coffee business as well. Um, I don't think there are effective unit economics and coffee companies. Quite frankly, we figured it out, but yeah, that's a, that's a good one. That's a good one. So I'm gonnaI'm going to take back to something you said earlier because you opened a loop and I found a solution to that. BRAD: Who was that? GEORGE: So the quote marketing is nothing by guessing and testing. Do you want, do you want to know why it was set on your podcast? BRAD: Well, but by me or somebody else?GEORGE: Nope. By ToddBRAD: Todd who? Todd Brown, Todd Brown saidGEORGE: Todd Brown said that on your podcast, I went to the good old Google. I couldn't do it with just the quote. I had to put it in quotations. And then you code up, uh, as the first two results. It's not easy. You have to get the guts to go on the rollercoaster ride. I've heard many people say marketing is nothing but guessing and testing. So he said it on your podcast. BRAD: Ah, good old Todd. GEORGE: Yup. Awesome. So when you, when you think about that, like I, so like my brain, when you were talking about like that dating on demand thing and that thing, I was like, that's a genius idea, but then my immediate brain went to, I've had a lot of experiences like that, where. I was like, this is it. This is what they want. This is what they want. And it never worked because I was reminded that that isn't what they wanted. That's what they said they wanted. But a lot of people, like I said this to somebody before I said, what's interesting is like, everyone's like, Oh, I love this keynote. I love these Ted talks. I love this, whatever. And I was like, but there's three takeaways. Right. I could give you all three takeaways in 35 seconds to 90 seconds. I was like, but these keynotes take an hour, but they're just delivering three takeaways. It's literally hook, story, takeaway, story, takeaway, story, takeaway, you know, close.And I was like that, that storytelling part. And even like that looping back into discovery part, I think is such a critical component because I think the ideas are always there and what I have found most of the time. Is when I was like, this is the best solution. Like, this is the best product. This is the best implementation. This is the best, everything. It's very logical because I'm like, here's the actual doing solution, but it's missing the feeling that they're looking for. And there's that disconnect in between them all. It happened to me numerous times. BRAD: Yeah. And you know, it also goes to show that sometimes like the very first product I ever built, I built a product that I would buy. If it existed, I was like, I'm building the solution to my own problem. And this one, I was doing the exact same thing. The first one worked the second one didn't. Doesn't mean the second one couldn't have worked. It absolutely could have worked, but it didn't. And it goes to show that yes, sometimes building a product that solves your own problem,  is a great way to do it. And sometimes it's definitely not because not everybody wants that problem solved or not enough people want that problem solved. So you gotta, you know, you gotta kind of figure that out and do a little bit more research upfront. Which,  if you're a quick start, that's hard to do. I have to slow myself down and go through a three-step process. That is been super critical for me that when I, when I skip it, I usually fail when I don't skip it. I usually succeed. And I'll touch on that. I know you, and I've talked about this, this Disney, uh, dream storming process GEORGE: when you, yeah. Yeah. You shared this with me. I use this all the time nowBRAD: It's so it was so important to my success, that it was a very first podcast episode. I did like six years agoand I learned it over a decade ago when I was studying NLP and they were, they were talking about this concept of howRobert Dilts, who is a, one of the pioneers of neuro-linguistic programming, went back and studied the strategies of all these geniuses throughout history.And one of them was Walt Disney. And when he found that what Walt did washe had separated out the. I guess the three internal, you could call them voices or States of mind whenever we are planning or a new project and it can be a business, it can be anything. And this was into the dreamer. I'll use Robert Delta's language, the dreamer, the realist and the critic. Or the spoiler, or this could be the dreamer, the, the do the planner and then the critic.And so what happens is that whenever we have an idea and especially if you go. If you've ever had a great idea of maybe it's a business idea and you got to share it with your spouse or your friend or co coworkers or colleagues or employees, you're like, Oh, I've got this great idea. Check this out. If you're like most people, the very first thing you're going to hear is why it won't work well. Yeah. But here's why that won't work because of this and blah, blah, blah. And I think naturally we go into that thing. We hear you. Okay. There's your idea. And we critique it because we're trying to actually protect you from screwing yourself up.But nobody likes that. We're like we hear it. And then you just basically pooped on our party and like, ah, man, it's no fun. The thing is we do it to ourselves and it's not just a critiquing. We'll have an idea like.For example, I want to create a coffee. I've got this idea for a coffee brand directed towards women, and it's going to be called stiletto coffee, and I can see the, the branding and then I go out, but, okay.So all I have to do is get some coffee roasters and design this stuff and Oh, but you know what, who's going to drink the coffee and people are going to buy it, this, that, and the other, right? Like, and we have this cacophony of sounds in our head of dreaming planning and critiquing all at the same time. And there are three totally separate voices and neither one of them wants to listen to the, each other. The dreamer doesn't want to listen to the planner. He sure as hell doesn't want to listen to the critic, telling them why it won't work. So what happens is one of two things, either we have what's called idea abortion, which is I got this great idea, but then that critic popped up. Whether it's you critiquing me as a friend or a partner, or it's me critiquing myself. And we got that probably won't work for this reason or that. And I just abort the idea before it's fully baked out,. Or we do what I did instill little coffee is I was so enamored with the dream and then the possible, and I could see the plan on how to get it done. I Stipe I shoved the sock in the critic's mouth and I said, I don't want to hear your unit economics margin, profit margin, like what if people don't buy subscription. How are you going to get people to enjoy the taste of a coffee? They've never tried and buy it online, blah, blah, blah.I just ignored it. And I said to myself, what a lot of entrepreneurs do is I'll just figure it out as, you know as they come. Sometimes you can't solve those problems as they come. And it's not until you realize that, like for instance, net critic has a very specific role and it's not the rain on the parade. It's to make sure that you overcome that you're actually cognizant of the hurdles and the challenges you're going to face. And you're like, all right, cool. These are what I'll face. Now here's the secret to this whole thing. Like understanding there's the mindset of the dreamer. There's the mindset of the planner. And there's the mindset of the of the critic. The key to it is when you're, when you're in dreaming mode, don't plan and don't critique, just dream. See it playing out before you, like it's on a movie screen, like it's happening. And here, you're only asking what if.What if, what if we do this? What if we do this? What if we do this now? Once you've got a, kind of a decent little dream in mind and a vision, if you would, you're going to step into the next frame of mind or think of it as the next office where there's maybe storyboards up and all you're going to do is plan out.Okay. Here's here's what let's plan out. How given. What I know about this, how do I, how would I do this? And there's only two rules  in the planning or the realist office. And that's don't add new shit to the dream and don't critique it. Right. And then finally, once you've got  a general vision or a dream, and then you've got a general plan. Now take it into this critics mindset. And this could be by yourself. This could be with your friends and partners or whatever, and you go, okay, let's poke holes. What are we missing? Like, why not? So it's like, what if, how and why not? Right. And now we go, okay, well, it's, it's going to cost X amount of money.Do we have that money? It's going to take these resources. There's an opportunity cost. If you do this, Brad, will you have time to do that? Would you also set as important? And you can guess the final rule when you're a critique knit, don't solve those problems. Don't plan them. Don't add them new dreams, just critique and let them flow. Because what happens is when you give each one of these internal voices, its own time on stage, if you would, or on its own time with the conch shell, you know, Lord of the flies reference, they get to, they, they get to be fully heard and go and validated and go, all right. Here we go. Now you've got, now you've got everything.The key then is if to making it all work is ideally the dreamer and the planner mindset. Whether it's you or your team, you go out and you fix and you find a solution for every one of the critics objections. And if you can't, maybe you don't do it. Maybe you're bored. But if you can and you take this thing back to the critic, the critic goes, yeah, I don't see anything wrong with this green light. Now you've got something that works.I didn't do this with stiletto coffee. Like I just put the blinders on and I was like, I'm going to ignore it. And it screwed me up. And these days I do this, not only with myself, but every single one of my clients, business partners, it's mandatory for them to know this,this three-part strategy because. And even Shane who, you know, my business partners is now, he'll be like, he'll be like, Hey, so I know you're in the dreamers office. Can we step into the critics office in a second? And I'm like, absolutely. Or he'll say, Hey, I'm just in the dreamers office, go with me on this. And what that tells me is that, Hey, we're just, we're thinking, what if right now don't jump into the, all the shit that could go wrong.We'll get there.  And it's so productive by the way, do it with your spouse, like teach Lindsay, this, teach your wife, teach you know, husbands and boyfriends this because as entrepreneurs, which I think everybody listening to this is if you communicate like this, you're giving them a frame of reference for how you're thinking. Like, Hey, I got this wild idea. I'm in the dreamers office. Just go with it. And maybe it's like, Hey look, maybe we're going to move to a foreign country because our, the president we want didn't get elected. Right. Like how would we, where would we go? Like, just imagine what would be amazing if we did, like, would we go to Columbia? Would we go to France, Costa Rica, Costa Rica, where would we go? And then you just dream together. And then the next thing you go is like, okay, well, How would we do that? Or, you know, actually I'll give you another little key thinking tool here taken from the world of design thinking, which is one of the most powerful words that the top innovators use phrases, which is called, how might we, it's way more powerful than how do we, because how might we adds a degree of I don't know if it's possible, but how might, how might we do it?So for instance, you and I both have podcasts. They're not as popular as Joe Rogan's as is like, no podcast is as popular as Joe Rogan's and if you and I sat down and we go, Hey, all right, how do we create a podcast, the George and Brad show, or even your podcast, or my pockets? How do we overtake Joe Rogan's podcast and popularity?It's like, fuck, I have no clue. But if you and I brainstormed with this premise, how might we do it? Do you actually feel the shift in energy and creativity? Yeah, you go, okay. We probably couldn't, but if we could, how might we do that? And now you just play it. It allows you to just come up with wackadoo ideas and one, while that it works.So anyway, yeah. Like how might, well, if we did move to Costa Rica, how might we do that? Well, Could we, would we sell where we're living or would we just rent it out? I don't know. How long would we have to stay there and you start doing that, then you go into the wall. Well, why not? Well, Costa Rica has got mosquitoes and I don't like mosquitoes.Like, you know, I don't know you come up with stuff like, but anyway, I, I can talk for days. I did my entire first episode on this, but it's real simple dream and plan critique. Don't do it and only do them one at a time and make sure the person you're working with or living with knows. What you're doing. And it'll avoid a hell of a lot of conflict. GEORGE: Well, there's so much, so much in there and like, I just want to summarize it so first, like it goes all the way back to the opening, the episode where we talked about patience, right. Because if you have an idea and you think it has to be done today, it's not a good idea. That's firefighting doesn't create sustainable results.  And so what I love about this is that this gives you a container or a framework for taking what might feel like immediate, or might feel like urgent. And it gets you into this slowdown, right? Gets you into your parasympathetic state to really be like, okay, no, let me go through this.Let me. See, if we can do this, let me make sure this isn't costing us opportunity or costing us time. Right. And it allows you to fully bake it all. And the one thing that I will say is I am still working on this for my team, but I've been utilizing this. And the biggest thing for me is giving myself a gap between each office. So if I'm doing it on my own and I'm brainstorming, I have, I have to go dreamer and then be like, I have to go work out or take a couple calls or go walk and like schedule more time to come back and be a critic. BRAD: So, when I learned of this, it was in a work, it was actually a three-day workshop teaching two or three day workshop teaching just this. That was all, it was the Disney strategies of GE leadership workshop, right. Taught bio,  to women in Dallas, Texas. What was brilliant about it is when they did it, they go, okay, we're going to use, what's called in an LP, spatial anchoring. So you are going to be in this part, like you're just going to stand here when you're dreaming.And we would go through this with a partner. All right. You and you. You'd be standing up and the physiology was also important. So with standing up, I would kind of bounce on my toes and I get the energy moving and I look up and I imagine I'm watching it on a TV, like on a, on a movie screen. And when we were done about to move into the other move into the other frame of mind, we stepped out into what they call meta position, which is basically out. And we would say our phone number backwards in order to just cause it just causes you to get out of that thinking. And we go, okay, like, Nine four, three, two, one blah, blah, blah. And it's like, all right. I've kind of cleared the clear that out. Like defragged it. And now I'm going to step into the other one and then I'm gonna defrag it, say my phone number backwards.So it's the exact same thing you have to give your, your mind the ability to change it up when I'm doing it at the house. Like I will I'll go for a walk when I'm in my dreamer mode. I'll come back to my office and sit on my computer and I'll map it out when I'm in realist and I'll go sit in my I've got  a recliner over here and I'll go sit in the recliner where I usually read and think, and I'll go there to critique. So I, 100% change it up and need space in between.GEORGE: Yeah. Those, those state changes are, are massive for us. And for entrepreneurs, what I have figured out, like one of my biggest keys to success is space. Like just space, right? But in that also, and Benjamin Hardy actually talks about this in his first book, which is designing your environment.Oh, you're saying using the principles of like NLP to get you into the States. And so, you know, if you're in an office, you can do this with your colleagues in different places. If you're working remotely, do it on different calls, like play with these things of state. And being like, if your guys are going to do a dreamer meeting, like, you know, do some breath, work and play a fun uplifting song that like gets you childlike and then schedule another meeting.Even if you take a 10 minute break in between them, or if you're doing it on your own, make sure that you're giving yourself that space to clear and get back to neutral and get back to neutral. So you can embody this. And I was doing a podcast of the day, Brad wood Stefanos for a show we're going to launch, bu

In this week’s episode of the Garlic Marketing Show, Ian sits down with Brad Costanzo, the CEO and Founder of Costanzo Marketing Group.Brad and Ian discuss standing out as a brand, the importance of customer retention, and how to use messaging to gain attention for your brand. He also teaches his 7 methods to help your brand stand out amongst the competition.After spending years working in financial services, Brad was laid off during the Great Recession in 2007-2008. Almost immediately after, he learned about using the global marketplace to make a living. After many tests seven and half years ago, some successful and some not, Brad began consulting and has continued ever since. At Costanzo Marketing Group, Brad helps people reinvent their personal brand using digital marketing strategies that have helped his clients all over the globe.What You'll Learn:Why you should develop a personal brand7 methods to building a brandTips to starting a business during a recessionThe importance of your current clientsImportant skills needed from a business ownerWhy messaging is more important than copy See acast.com/privacy for privacy and opt-out information.

Brad Costanzo is a serial entrepreneur and business innovation strategist. As the founder of Costanzo Marketing Group he has started and sold multiple businesses and worked with clients across dozens of industries industries.Brad is often referred to by his clients and the media as “a powerful catalyst” that provides clarity and confidence to entrepreneurs while fostering connections to people and resources that can move the needle in any business.He is the host of the award winning podcast called “Bacon Wrapped Business”, listed by Inc.com as one of the top 35 business podcasts for entrepreneurs.Websites:BradCostanzo.comCostanzoMarketing.comBaconWrappedBusiness.com See acast.com/privacy for privacy and opt-out information.

Brad Costanzo is a serial entrepreneur and is often referred to by his clients as the powerful catalyst that provides clarity and confidence to entrepreneurs while foster connections with people and resources that can move the needle in any business in any direction. He is the founder of the Bacon Wrapped Business podcast, which was listed in Inc Magazine as one of the top 35 business podcasts for entrepreneurs. You can find Brad Costanzo on his site, https://bradcostanzo.com/. Connect with Tony at www.tonygrebmeier.com and find the journal at https://www.befulfilledjournal.com/. See acast.com/privacy for privacy and opt-out information.

You may know Brad Costanzo from the Bacon-Wrapped Business podcast, but he sits today as our guest on the show for a great conversation with Roland Frasier. Brad is a serial entrepreneur, growth consultant, and investor. This fly-on-the-wall type conversation will give you a great look into the processes, ideas, and strategies that you can use for creative deal-making.  “The consulting helps feed potential deals and deals help fuel consulting. They work really well together. And the consulting fuels my entrepreneurial ADD!” Brad Costanzo If you’re trying to launch your consulting career or add consulting to what you’re already doing, then you’re probably being asked for free advice all the time. Roland and Brad have a refreshing approach to this, and they share how to move into more serious client relationships. If you love this show and it helps you with your business(es), head over to our home page https://businesslunchpodcast.com/ and sign-up for our memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts.  Listen Today For What has gone well, and what has gone wrong in Brad’s recent creative deal-making. “When I had my first real success with my magic trick site, it was really from just doing deals with all the people who had the customer list and assets that I wanted.” Brad Costanzo Two different ways to respond when somebody wants to ‘pick your brain,’ and you’re not sure how to charge them for consulting! How to get your first five clients. What makes up an ideal client for Brad, and what makes up an ideal client for you? The Imposter syndrome that pops up when moving into territories with big competitors - and how to respond. "But I don't have to know everything if I can ACCESS those who do”. Brad Costanzo. His super-effective, creative meditation exercise that is helping him become who he wants to be. How to scale a consulting model…or can you? “I have to remind myself that man, it’s not that the things that got you here, won’t get you there. It’s the things that got you to here, if you continue to do them, will keep you from getting to the next level.” Brad Costanzo And SO MUCH MORE.  You can also find us on Apple Podcasts or your preferred podcast platform. Find and Follow Brad Through his web site. On Facebook. On Twitter Mentioned In Today's Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts and we'd also like to thank our partner, Conversion Fanatics, for their support. Go to ConversionFanatics.com for a free proposal today and tell them we sent you - because traffic without conversions is just sad! Also Mentioned In This Episode James Altucher’s Idea Strategy. Follow Roland Frasier On Facebook  On Instagram  Through his Website   Follow Business Lunch Podcast  On Twitter On YouTube  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.

Brad Costanzo is one of the most highly sought business consultants, a serial entrepreneur, and advisor to business owners, executives and a celebrity or two. He has been described as a "powerful catalyst who brings innovation, clarity and brilliance to business challenges."He is the CEO of Costanzo Marketing Group, principle of Costanzo Capital and host of the award winning podcast "Bacon Wrapped Business" where he uncovers what's working now with some of the top business experts in the world.Show Notes:Intro: Arman sets the stage and provides background on Brad, their friendship and the topic of today’s episode. [00:13]Arman and Brad talk about how they met. [07:33]Arman shares the story of Brad being an ultimate strategist. [08:26]Losing clients amidst Covid and the upside of that. [10:24]Strategic thinking, ideation and pivoting in today’s economy. [11:24]Are ideas worthless without execution? [12:16]The ice pirate framework. [14:10]Averaging out the pirate metrics with the ice metrics. [16:54]Are you asking the correct question for the problem you’re facing? [17:42]Allowing space for the ideation of thought. [22:07]When a problem/outcome is defined incorrectly. [23:48]The process Walt Disney used during the great depression while he was building out the company. [24:34]Imagining the impossible to be possible. [27:48]Organizing book notes and getting the most out of it. [38:17]Arman talks about Richard Feynman in the context of metalearning. [38:46]Trivium and classical education. [39:52]Integrate insights better by teaching it. [41:30]Effective execution. [42:06]Predisposition towards strategy. [44:10]Insatiable curiosity of things and how they work. [44:41]Arman talks about work being a reflection of our personality. [45:06]Brad talks about playing to his strengths and his desire to solve fun problems. [47:14]What it’s like to be a strategic hitman. [48:10]The ability to jump from project to project and the importance of starting your day in a way that makes you feel good. [50:34]What are ways to stand out in a crowded market? [53:21]Social proof and demonstrable results. [54:26]Building goodwill in the marketplace. [55:18]What makes Superman interesting? [58:35]What Daniel Craig is missing as 007? [01:00:13]Different ways to be interesting. [01:01:04]The epiphanies that the 4-Hour Workweek book gave Brad and the power of epiphanies. [01:02:55]Reframing problems and seeing the opportunities in them. [01:07:13]Where is the podcast industry headed? [01:09:05]How to get a return on investment in your podcast through access and influence. [01:12:20]Using a podcast to open doors. [01:14:10]Inspiring closing thoughts. [01:13:30]***For links to all resources/people/books etc. mentioned and full show notes visit: armanassadi.com/29-brad-costanzo-the-ultimate-strategistIf you enjoy the show please subscribe and leave a short 17-second review on Apple Podcasts here. It means a lot to me and really supports the podcast. Text me directly at: 619-825-2595Follow and chat with me on: Instagram FacebookTwitter

My pal Brad Costanzo virtually stopped by for a chat about Covid 19, conspiracy theories, how he's pivoting, and a million other subjects. Check out Bacon Wrapped Business.   

A seasoned entrepreneur, growth strategist and investor, Brad has been described as a "powerful catalyst with who brings innovation, clarity, and brilliance to business challenges." He is the CEO of Costanzo Marketing Group, principle of Costanzo Capital and host of the award-winning podcast "Bacon Wrapped Business" where he uncovers what's working now with some of the top business experts in the world. Brad advises clients on customer acquisition, partnership development, integration marketing, persuasive messaging, and revenue growth using his strategic ideation process that brings proven results.

We’re back and on today’s show, we are talking to Sara Christensen who has five businesses in different industries over the past 25 years. Her largest business was a wireless communications consultancy that was doing $10 million in revenue per year and employed 75 people when she sold it. Sara also talks about the world of holding masterminds and how she is able to white label that for other brands, an interesting concept and potential way to expand your current business model. This episode is also really eye-opening, as Sara talks about how one little post sent her world in a spiral, leading to an all-out war waged on her business, thousands of hateful messages and even death threats. And while it’s something many of us never consider, this leads to a great discussion of how we are all at risk in this new age of technology, what you need to know to best protect yourself and how to defend your business and personal data to minimize being put at risk. After you’ve listened, be sure to check out our previous shows with Sunny Lenarduzzi and Brad Costanzo where we talk even more about branding, networking and leveraging your audience for long term growth. “Who are we to be judging each other, and can we not have conversations that are nuanced and still be friends even if we don’t agree on things?” - Sara Christensen Some Topics We Discussed Include: A little side hustle Sara started in elementary school! How being in the right place at the right time led to a completely new business opportunity The reality of how the internet takes away our humility The post that went viral insanely fast How the cancel culture has become so prevalent today Opportunities in having channel partners to expand your current business model How to remove yourself from the top people-search sites  We everyone should take their privacy seriously Why should you really consider keeping your contacts offline and/or in-person as well And much, much more! Contact Sara Christensen: @SaraDefends on Twitter References and Links Mentioned: Waking Up with Sam Harris Reputation Defender.com Ipostal1.com Takeout.Google.com How to download your data from Facebook How to download your data from Instagram How to download your data from Twitter How to download your data from LinkedIn The Coddling of the American Mind by Jonathan Haidt and Greg Lukianoff Hate Inc. by Matt Taibbi Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by both LinkedIn Marketing Solutions and by Easy Webinar and Casey Zeman.  Casey has put together a 25% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars, and social media functionality, everything you need for webinars in a single platform.  Text the word “COMP” to 38470 to get the notes from this episode! They are free but be quick because, after a couple of weeks, they’ll go away (or go to HustleandFlowchart.com/comp) if you are on desktop How To Build A World-Class Online Brand With YouTube - Sunny Lenarduzzi Bacon Wrapped Hustle Session 1 - Brad Costanzo

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us is Brad Costanzo, the Founder of the Constanza Marketing Group, which helps businesses create new profit centers using overlooked opportunities, hidden assets and under utilized relationships to secure new revenue sources. He is also the host of the Bacon Wrapped Business podcast. Show NotesConnect With: Brad Constanzo: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us is Brad Costanzo, the Founder of the Constanza Marketing Group, which helps businesses create new profit centers using overlooked opportunities, hidden assets and under utilized relationships to secure new revenue sources. He is also the host of the Bacon Wrapped Business podcast. Show NotesConnect With: Brad Constanzo: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Brad Costanzo is a serial entrepreneur and host of the popular Bacon-Wrapped Business Podcast. He’s an investor, advisor, and marketing expert who helps businesses and executives grow through innovative solutions. Brad specializes in finding opportunities and filling in gaps where he can positively affect a company and produce new profit centers. In this episode, Brad walks us through the mental models and principles that have made him a highly sought after strategic ideation consultant. Listen as he deep-dives into how he uses cognitive keys in creating amazing ideas and lucrative opportunities for both him and his clients. Click here for the show notes

About This Episode:I know for myself, I used to be really bad at stepping away. However, I've realized that even past celebrating the holiday, they serve a bigger purpose... 1. Keeping things fun 2. Time with family 3. Stepping away has power (from Brad Costanzo)   See the Show Notes: www.jeremyryanslate.com/644   Sponsors: Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "The Closer," by Mariano Rivera head over to www.jeremyryanslate.com/book 

Whether you're a real estate investor, entrepreneur, or business owner, it's essential to discover the underlying problems and issues that are negatively impacting your business. Because, often, the “surface problem” is what we tend to focus on, without discovering that actual, deeper issue. To learn more about this, I recently talked with my friend Brad Costanzo, an entrepreneur, advisor, speaker, and real estate investor currently based in San Diego. Brad has built several successful businesses throughout his career. As an investor, he's covered the whole gamut – wholesaling, rehabs, you name it. He also started his own digital publishing company and worked as a strategic marketing advisor. Now, he hosts “The Bacon Wrapped Business” podcast, heads up his consulting business (Costanzo Marketing), and serves as an advisor for entrepreneurs and business owners who want to overcome the stumbling blocks that are preventing them from reaching their true potential. Brad has some awesome advice for becoming a better business owner/entrepreneur, and how you can identify and capitalize on your strengths. Overall, he's a great guy who has a lot of insight to offer – whether you're starting a brand-new business or running into some challenges with your current business. What's inside: —How Brad got interested in consulting —The value/takeaways that Brad provides his clients —Brad's explanation of “cognitive keys” and how these are essential for business growth —I share an email that you can send your friends/acquaintances to determine your gifts, talents, and unique abilities —Brad's explanation of the power of thinking (why you need to spend time deeply thinking about your business) —Brad's favorite books to help you expand your mindset and grow your business

Whether you’re a real estate investor, entrepreneur, or business owner, it’s essential to discover the underlying problems and issues that are negatively impacting your business. Because, often, the “surface problem” is what we tend to focus on, without discovering that actual, deeper issue. To learn more about this, I recently talked with my friend Brad Costanzo, an entrepreneur, advisor, speaker, and real estate investor currently based in San Diego. Brad has built several successful businesses throughout his career. As an investor, he’s covered the whole gamut – wholesaling, rehabs, you name it. He also started his own digital publishing company and worked as a strategic marketing advisor. Now, he hosts “The Bacon Wrapped Business” podcast, heads up his consulting business (Costanzo Marketing), and serves as an advisor for entrepreneurs and business owners who want to overcome the stumbling blocks that are preventing them from reaching their true potential. Brad has some awesome advice for becoming a better business owner/entrepreneur, and how you can identify and capitalize on your strengths. Overall, he’s a great guy who has a lot of insight to offer – whether you’re starting a brand-new business or running into some challenges with your current business. What’s inside: —How Brad got interested in consulting —The value/takeaways that Brad provides his clients —Brad’s explanation of “cognitive keys” and how these are essential for business growth —I share an email that you can send your friends/acquaintances to determine your gifts, talents, and unique abilities —Brad’s explanation of the power of thinking (why you need to spend time deeply thinking about your business) —Brad’s favorite books to help you expand your mindset and grow your business

Whether you’re a real estate investor, entrepreneur, or business owner, it’s essential to discover the underlying problems and issues that are negatively impacting your business. Because, often, the “surface problem” is what we tend to focus on, without discovering that actual, deeper issue. To learn more about this, I recently talked with my friend Brad […]

WealthFit is the Netflix for learning wealth, investing, entrepreneurship, business, and mindset. In this episode, host Brad Costanzo talks with Dustin Mathews, the Co-Founder and Chief Education Officer of WealthFit, an online learning startup focused on teaching all the stuff you never learned in school about money, investing, and entrepreneurship. Dustin talks about some of the educational components behind WealthFit and its vision to revolutionize financial education and lead people to true wealth. He also shares how the WealthFit business model works and teaches on how to create real value proposition for the audience.Some Topics We Discussed Include:Dustin’s storyWhat is WealthFitThe vision of WealthFitThe WealthFit business modelDustin’s budgeting courseBalancing business, family, and everything elseLearn more about Dustin Mathews and get the full shownotes at https://baconwrappedbusiness.com/how-wealthfit-is-becoming-the-netflix-for-wealth-building-education-with-dustin-mathews.Love the show? Subscribe, rate, review, and share!Here’s How To Review The Show »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

It takes an amazing amount of energy and clear thinking to thrive in today's business world. Energy and vitality are fundamental to feeling good and performing well. If your chemistry is off, you're pushing a boulder up a hill.I know this because for several years, my chemistry was off. From nutrient deficiencies to low testosterone, I had no idea what was causing my drops in peak performance until I met today's guest, Gary Brecka, founder of Streamline Wellness and went through a comprehensive diagnostic and health performance protocol.Now, after over 6 months under Gary's health protocols, I've never felt or looked better in my life.Click here to see the photoOn this incredibly revealing and transparent episode, we dive deep into what it means to really take control of your health and wellness and more importantly optimize it for high performance and amazing vitality.So how do we achieve optimal wellness.? How do we bring out the physiological superhuman inside of each one of us? Live longer, sleep deeper increase our response to exercise improve our mental clarity skyrocket our libido and have true waking energy?Listen to this episode to discoverHow Gary used to predict when people would die, down to the month, for insurance companies based on their biomarkers, and he was accurate.Why the most important information in a blood test is what's NOT on the resultsThe role the Vitamin D deficiency plays on all parts of the bodyHow Brad leverages testosterone replacement therapy and growth peptides to supercharge his performance and recoveryHow to iohack your energy in the morning without any supplements or medicationsWhy Grant Cardone became a patient and a big investor in the companyThe 3 pillars of optimal health that most people missThe real culprit behind Alzheimers Disease and how to prevent and potentially reverse itHow to safely stimulate humane growth hormone with two advanced growth peptidesHow to build strong muscles quickly by leveraging heat shock proteins in the sauaWhat clinical dehydration means and how to fix it (hint: it's not how much water you drink)And so much more.This two hour episizzle goes into depth, no surface level advice here. You may want to take detailed notes.Better yet, contact Gary at StreamlineWellness.com and tell him that Brad Costanzo sent you!

About This Episode: Brad Costanzo is a serial entrepreneur, investor, business strategist and advisor to celebrities, athletes and even a billionaire. He has started and sold multiple businesses in a variety of industries his specialty is creating innovative marketing strategies and partnerships that allow his companies and clients to get exponential returns while solving sticky business problems. Brad is often referred to by his clients and the media as “a powerful catalyst” that provides clarity and confidence to entrepreneurs while fostering powerful connections. He is also the host of the hit podcast called “Bacon Wrapped Business with Brad Costanzo”, listed by Inc.com as one of the top 35 business podcasts for entrepreneurs.   Find out more about Brad at: http://www.bradcostanzo.com/ http://www.bradcostanzo.com/keys Brad's Podcast   See the Show Notes: www.jeremyryanslate.com/583   Sponsors: Command Your Brand Media: Looking to grow your brand as a guest on top rated podcasts? Visit www.commandyourbrand.media Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "Blow Back," by Brad Thor head over to www.jeremyryanslate.com/book 

Time stamped show notes: [00:20] Introduction to Brad Costanzo [1:37] What entrepreneurs are up against? Marketing trends [2:13] Access and influence are hinges on the doors of opportunities [2:41] We live in a time that we have more access to information, resources, etc. [5:44]  Lowest hanging fruit opportunities to get into today [5:53] Messenger bots [7:01] Marketing by trickery doesn't work any more [8:01] Messenger bots replaced computers [8:55] Clarity trumps creativiy [9:03] 3 questions: Who are you? What can I do on your webpage? Why should I do it? [9:42] Best marketers are the most empathetic people [10:08] Magnified messaging [11:39] “Entrepreneurs create before they consume and create more than they consume.” [15:05] When people get their mind right everything falls into place [15:26] Hustle works but has a limit. Flow works better over time. [17:20] You can be successful doing things you're good at but don't love [19:40] Wealth creation journey not A to B. [20:58] “Access” is much deeper. What is access? [21:33] You can own them [access: capital, ideas, etc.], rent them, borrow them. [22:40] Economy is changing from owning economy to access based economy [24:27] Return on his podcast is access to influence not direct revenue [29:47] To create relationships with “big people” add value without expecting something in return. [33:05] Anybody can be entrepreneurial [37:13] Counterintuitive statements can make people interested [39:25] Assemble a case for your probable success [40:55] You need a delusion that you will make it, but you also need evidence [41:53] Life tends to support people in balance [42:47] Delusions of grandeur are not a plan. You need a plan to succeed. [44:12] Why build a business when you can buy a business that's already running [45:44] Creators and stars have the creativity/artist in them [47:06] Best dealmakers in his opinion. Best mentors he's had [49:37] A good dealmaker loves conflict [57:37] How to contact Brad: askbrad@baconwrappedbusiness.com   Three key points:   Access and influence are hinges on the doors of opportunities To create relationships with “big people” add value without expecting something in return. You need a delusion that you will make it, but you also need evidence   Resources mentioned:   Wealth Dynamics - Roger Hamilton Clarity.Fm - https://clarity.fm/ The Making of a Blockbuster - Wayne Huizenga book

Brad Joins us as a fellow podcaster and Marketing Guru. One of the main reasons I have him on the show is Brad stands out as a out of the box thinker..   What Brad Costanzo does... Costanzo Marketing Group is a boutique business growth firm specializing in creative and innovative business strategies to accelerate growth, profitability and brand recognition.  We use a combination of direct response, digital marketing, brand identity and story-selling strategies that ramp your revenue and propel your profits. Website: http://www.costanzomarketing.com Facebook: https://www.facebook.com/bradcostanzo     https://www.youtube.com/user/codiedoginteractive?sub_confirmation=1       https://free.codiedog.com Facebook: https://www.facebook.com/dennislanglais   Twitter: https://twitter.com/dennislanglais   Website: http://codiedog.com   YouTube: https://www.youtube.com/user/codiedoginteractive?sub_confirmation=1   iTunes: https://itunes.apple.com/us/podcast/five-minute-bark-podcast/id969280897?mt=2   Google Play: https://play.google.com/music/listen#/ps/I3l2vjdoam6ngtimuokiwwwgju4   TestimonialsL; https://www.youtube.com/playlist?list=PLHFrChbniQ3Ridu6FwlwSPBjNie63lxsV   Free courses: https://free.codiedog.com   Premier Guest: https://go.codiedog.com   Video Traileres: https://www.youtube.com/playlist?list=PLHFrChbniQ3SGHp9jXhQhzUkFcomT7-v3      

Brad is the founder of Costanzo Marketing, where he offers his customized marketing and consulting services to companies who are looking to get more business, leads and revenue but are stuck or frustrated with the options they currently have.