Podcasts about bacon wrapped business

Brad Costanzo is the Founder and CEO of Accelerated Intelligence AI, a consultancy that helps businesses integrate artificial intelligence to drive growth, innovation, and efficiency. With a background in investment advisory at Prudential Investments and a Certified Investment Management Analyst designation from The Wharton School, he brings a wealth of experience to his ventures. Brad has a history of successful entrepreneurial endeavors, including strategic exits and the founding of Costanzo Marketing Group and Costanzo Capital. He is also the creator and host of the Bacon Wrapped Business podcast, sharing insights on business growth and innovation. In this episode… Many entrepreneurs chase growth by stacking more tactics over an already overloaded business model. But what if the real bottleneck isn't action but thinking? Instead of asking, “What do I do next?” What if the better question is, “What should I be thinking about differently?” Brad Costanzo, strategic advisor and expert in opportunity engineering, breaks down how shifting your mindset can create outsized results. Brad shares how asking better questions, leveraging AI as a thinking partner, and focusing on frameworks over formulas can simplify growth and amplify influence. He also recounts how one client saved three months of work annually by using AI to analyze data — proving that strategic thinking paired with the right tools can transform a business. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Brad Costanzo, Founder and CEO of Accelerated Intelligence AI, about leveraging AI for business growth. Brad shares insights on influence, advisory thinking, and opportunity mining. They also discuss how entrepreneurs can successfully integrate AI into their operations to not only keep up but thrive in an AI-driven world.

Mike and his friend Brad Costanzo talk about their main crypto secrets. Brad Costanzo is an incredibly brilliant trader, marketer, serial entrepreneur, and host of the Bacon Wrapped Business podcast.Mike and Brad talk about their portfolios and go through many interesting aspects of the current crypto landscape, including: What to buy Altcoins How to safely store cryptocurrency Staking Crypto & taxes And more… They even cover how the war between Russia and Ukraine and other global events (like Switzerland screwing its brand for life) are related to crypto.It doesn't matter if you consider yourself more an investor than a trader or know too little about crypto; this is a conversation you shouldn't miss. We want to see you there! So, please click the play button, and we'll talk on the other side.Key Takeaways Mike & Brad talk about their portfolios and other trending coins (4:18) How to replace traditional banking (15:00) Altcoins and the LUNA ecosystem (17:27) Exodus Wallet and the weaponization of money (23:51) Staking in DeFi and earning interest (42:02) Crypto is a new form of trust (50:59) Additional Resources Watch the video version of this episode - https://youtu.be/9oONTVvF2Pc Check out Brad's podcast - www.baconwrappedbusiness.com/  Join us at PaidForLife.com/mastermind Text the word CRYPTO to (855) 9553 958 and get your bonuses The best crypto trading bots - www.PaidForLife.com/MyBots Learn more about Mike Apply to work with Mike “Capability Amplifier” is a weekly podcast on all-things entrepreneurship, brought to you by Mike Koenigs and Dan Sullivan.For more episodes, follow us on your favorite podcast app!

Brad Costanzo is a serial entrepreneur and business innovation strategist. As the founder of Costanzo Marketing Group, he has started and sold multiple businesses and worked with clients across dozens of industries.  Brad is often referred to by his clients and the media as “a powerful catalyst” that provides clarity and confidence to entrepreneurs while fostering connections to people and resources that can move the needle in any business.   Let's tune in to his story!   [00:01 - 05:52] Opening Segment   Limitless opportunities for impact-driven entrepreneurs brought to you by the Tribe for Leaders! Be a part of the Preferred Partnership Committee where we've made millions and millions of dollars and introductions that have allowed our members to grow their businesses and make a far bigger impact in this world. Again, it's only by invitation! Don't miss this great opportunity, check it out now at www.tribeforleaders.com, and see if you qualify! Get to know my guest Brad Costanzo Brad talks about his life in sales and marketing, his business failures, and his journey to consulting and coaching What an opportuneur is and how it is similar to being an entrepreneur   [05:53 - 13:10] Relationship Dominoes    Meeting a woman named Susan and learning about Neuro-Linguistic Programming How meeting one person can act like dominoes The inspiration behind Brad's podcast, Bacon Wrapped Business    [13:11 - 17:59] Become the Master of Your Success Two Things Nobody Can Take Away from You Master Keys of Success: Access and Influence How to Create Relationships that Would Propel You Forward   [17:59 - 19:33] Closing Segment   Reach Brad through brad@bradcostanzo.com, Facebook, LinkedIn, and Youtube.  Listen to one of the top 35 business podcasts for entrepreneurs: Bacon Wrapped Business   Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!     Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher Resources Mentioned The 4-Hour Workweek by Tim Ferriss   Tweetable Quotes   “It all started with a little NLP class that I decided to take and that introduction just created a series of fortunate events.” - Brad Costanzo    “The two master keys of success are access and influence.” - Brad Costanzo

Bob Serling is a licensing king disguised as a marketer. Through his passion for licensing, he helps his clients turn their current assets into new, 6-figure profit centres. He loves helping his clients create new products, improve their existing products and generate more sales by actually marketing less. Travis Houston, the founder of Heal at Scale, provides proven training, simple technology, and easy-to-implement templates that empower entrepreneurial health care professionals and their staff to create scalable revenue from online programs, digital courses, supplement sales, and other revenue streams that leverage the practitioner's time and expertise. Joe Fier, the host of the Hustle & Flowchart podcast and co-founder of the Evergreen Profits, is a seasoned marketer and coach. He applies most of his experience helping business owners grow through fan-building and creative ways to monetize. Brad Costanzo, loves helping businesses and entrepreneurs simplify growth without stress or overwhelm with innovative marketing strategies. He is also the host of the podcast Bacon Wrapped Business which is one of the 35 Top Business Podcasts. “The biggest issue with business is not failing or failing forward. It's having success and not knowing why.” -- Joe Fier

From Sales To Bacon Wrapped Business Success -- Brad Costanzo // Bacon Wrapped Business. Show NotesConnect With: Brad Costanzo: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From Sales To Bacon Wrapped Business Success -- Brad Costanzo // Bacon Wrapped Business. Show NotesConnect With: Brad Costanzo: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

On today’s show, marketing strategist, investor, and host of the award-winning podcast, Bacon Wrapped Business, Brad Costanzo will take us deep inside the minds of online prospects and discover what they absolutely need to believe before they even think about buying. He’ll hook us up with the Chain of Beliefs and the 17 links it has in it for his Vitamin Patch Club business. Why alone, they’re never enough and what else you have to provide to close the sale. Finally we’ll dig into the creative strategic financial moves he’s used to level up from being a pricey paid consultant to a business investment mogul. Plus the one question you MUST ask if you want any hope of buying a hot company.

Brad Costanzo is a serial entrepreneur and business innovation strategist. As the founder of Costanzo Marketing Group he has started and sold multiple businesses and worked with clients across dozens of industries industries.Brad is often referred to by his clients and the media as “a powerful catalyst” that provides clarity and confidence to entrepreneurs while fostering connections to people and resources that can move the needle in any business.He is the host of the award winning podcast called “Bacon Wrapped Business”, listed by Inc.com as one of the top 35 business podcasts for entrepreneurs.Websites:BradCostanzo.comCostanzoMarketing.comBaconWrappedBusiness.com See acast.com/privacy for privacy and opt-out information.

Brad Costanzo is a serial entrepreneur and is often referred to by his clients as the powerful catalyst that provides clarity and confidence to entrepreneurs while foster connections with people and resources that can move the needle in any business in any direction. He is the founder of the Bacon Wrapped Business podcast, which was listed in Inc Magazine as one of the top 35 business podcasts for entrepreneurs. You can find Brad Costanzo on his site, https://bradcostanzo.com/. Connect with Tony at www.tonygrebmeier.com and find the journal at https://www.befulfilledjournal.com/. See acast.com/privacy for privacy and opt-out information.

You may know Brad Costanzo from the Bacon-Wrapped Business podcast, but he sits today as our guest on the show for a great conversation with Roland Frasier. Brad is a serial entrepreneur, growth consultant, and investor. This fly-on-the-wall type conversation will give you a great look into the processes, ideas, and strategies that you can use for creative deal-making.  “The consulting helps feed potential deals and deals help fuel consulting. They work really well together. And the consulting fuels my entrepreneurial ADD!” Brad Costanzo If you’re trying to launch your consulting career or add consulting to what you’re already doing, then you’re probably being asked for free advice all the time. Roland and Brad have a refreshing approach to this, and they share how to move into more serious client relationships. If you love this show and it helps you with your business(es), head over to our home page https://businesslunchpodcast.com/ and sign-up for our memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts.  Listen Today For What has gone well, and what has gone wrong in Brad’s recent creative deal-making. “When I had my first real success with my magic trick site, it was really from just doing deals with all the people who had the customer list and assets that I wanted.” Brad Costanzo Two different ways to respond when somebody wants to ‘pick your brain,’ and you’re not sure how to charge them for consulting! How to get your first five clients. What makes up an ideal client for Brad, and what makes up an ideal client for you? The Imposter syndrome that pops up when moving into territories with big competitors - and how to respond. "But I don't have to know everything if I can ACCESS those who do”. Brad Costanzo. His super-effective, creative meditation exercise that is helping him become who he wants to be. How to scale a consulting model…or can you? “I have to remind myself that man, it’s not that the things that got you here, won’t get you there. It’s the things that got you to here, if you continue to do them, will keep you from getting to the next level.” Brad Costanzo And SO MUCH MORE.  You can also find us on Apple Podcasts or your preferred podcast platform. Find and Follow Brad Through his web site. On Facebook. On Twitter Mentioned In Today's Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts and we'd also like to thank our partner, Conversion Fanatics, for their support. Go to ConversionFanatics.com for a free proposal today and tell them we sent you - because traffic without conversions is just sad! Also Mentioned In This Episode James Altucher’s Idea Strategy. Follow Roland Frasier On Facebook  On Instagram  Through his Website   Follow Business Lunch Podcast  On Twitter On YouTube  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.

Brad Costanzo is one of the most highly sought business consultants, a serial entrepreneur, and advisor to business owners, executives and a celebrity or two. He has been described as a "powerful catalyst who brings innovation, clarity and brilliance to business challenges."He is the CEO of Costanzo Marketing Group, principle of Costanzo Capital and host of the award winning podcast "Bacon Wrapped Business" where he uncovers what's working now with some of the top business experts in the world.Show Notes:Intro: Arman sets the stage and provides background on Brad, their friendship and the topic of today’s episode. [00:13]Arman and Brad talk about how they met. [07:33]Arman shares the story of Brad being an ultimate strategist. [08:26]Losing clients amidst Covid and the upside of that. [10:24]Strategic thinking, ideation and pivoting in today’s economy. [11:24]Are ideas worthless without execution? [12:16]The ice pirate framework. [14:10]Averaging out the pirate metrics with the ice metrics. [16:54]Are you asking the correct question for the problem you’re facing? [17:42]Allowing space for the ideation of thought. [22:07]When a problem/outcome is defined incorrectly. [23:48]The process Walt Disney used during the great depression while he was building out the company. [24:34]Imagining the impossible to be possible. [27:48]Organizing book notes and getting the most out of it. [38:17]Arman talks about Richard Feynman in the context of metalearning. [38:46]Trivium and classical education. [39:52]Integrate insights better by teaching it. [41:30]Effective execution. [42:06]Predisposition towards strategy. [44:10]Insatiable curiosity of things and how they work. [44:41]Arman talks about work being a reflection of our personality. [45:06]Brad talks about playing to his strengths and his desire to solve fun problems. [47:14]What it’s like to be a strategic hitman. [48:10]The ability to jump from project to project and the importance of starting your day in a way that makes you feel good. [50:34]What are ways to stand out in a crowded market? [53:21]Social proof and demonstrable results. [54:26]Building goodwill in the marketplace. [55:18]What makes Superman interesting? [58:35]What Daniel Craig is missing as 007? [01:00:13]Different ways to be interesting. [01:01:04]The epiphanies that the 4-Hour Workweek book gave Brad and the power of epiphanies. [01:02:55]Reframing problems and seeing the opportunities in them. [01:07:13]Where is the podcast industry headed? [01:09:05]How to get a return on investment in your podcast through access and influence. [01:12:20]Using a podcast to open doors. [01:14:10]Inspiring closing thoughts. [01:13:30]***For links to all resources/people/books etc. mentioned and full show notes visit: armanassadi.com/29-brad-costanzo-the-ultimate-strategistIf you enjoy the show please subscribe and leave a short 17-second review on Apple Podcasts here. It means a lot to me and really supports the podcast. Text me directly at: 619-825-2595Follow and chat with me on: Instagram FacebookTwitter

My pal Brad Costanzo virtually stopped by for a chat about Covid 19, conspiracy theories, how he's pivoting, and a million other subjects. Check out Bacon Wrapped Business.   

A seasoned entrepreneur, growth strategist and investor, Brad has been described as a "powerful catalyst with who brings innovation, clarity, and brilliance to business challenges." He is the CEO of Costanzo Marketing Group, principle of Costanzo Capital and host of the award-winning podcast "Bacon Wrapped Business" where he uncovers what's working now with some of the top business experts in the world. Brad advises clients on customer acquisition, partnership development, integration marketing, persuasive messaging, and revenue growth using his strategic ideation process that brings proven results.

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us is Brad Costanzo, the Founder of the Constanza Marketing Group, which helps businesses create new profit centers using overlooked opportunities, hidden assets and under utilized relationships to secure new revenue sources. He is also the host of the Bacon Wrapped Business podcast. Show NotesConnect With: Brad Constanzo: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us is Brad Costanzo, the Founder of the Constanza Marketing Group, which helps businesses create new profit centers using overlooked opportunities, hidden assets and under utilized relationships to secure new revenue sources. He is also the host of the Bacon Wrapped Business podcast. Show NotesConnect With: Brad Constanzo: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Whether you're a real estate investor, entrepreneur, or business owner, it's essential to discover the underlying problems and issues that are negatively impacting your business. Because, often, the “surface problem” is what we tend to focus on, without discovering that actual, deeper issue. To learn more about this, I recently talked with my friend Brad Costanzo, an entrepreneur, advisor, speaker, and real estate investor currently based in San Diego. Brad has built several successful businesses throughout his career. As an investor, he's covered the whole gamut – wholesaling, rehabs, you name it. He also started his own digital publishing company and worked as a strategic marketing advisor. Now, he hosts “The Bacon Wrapped Business” podcast, heads up his consulting business (Costanzo Marketing), and serves as an advisor for entrepreneurs and business owners who want to overcome the stumbling blocks that are preventing them from reaching their true potential. Brad has some awesome advice for becoming a better business owner/entrepreneur, and how you can identify and capitalize on your strengths. Overall, he's a great guy who has a lot of insight to offer – whether you're starting a brand-new business or running into some challenges with your current business. What's inside: —How Brad got interested in consulting —The value/takeaways that Brad provides his clients —Brad's explanation of “cognitive keys” and how these are essential for business growth —I share an email that you can send your friends/acquaintances to determine your gifts, talents, and unique abilities —Brad's explanation of the power of thinking (why you need to spend time deeply thinking about your business) —Brad's favorite books to help you expand your mindset and grow your business

Whether you’re a real estate investor, entrepreneur, or business owner, it’s essential to discover the underlying problems and issues that are negatively impacting your business. Because, often, the “surface problem” is what we tend to focus on, without discovering that actual, deeper issue. To learn more about this, I recently talked with my friend Brad Costanzo, an entrepreneur, advisor, speaker, and real estate investor currently based in San Diego. Brad has built several successful businesses throughout his career. As an investor, he’s covered the whole gamut – wholesaling, rehabs, you name it. He also started his own digital publishing company and worked as a strategic marketing advisor. Now, he hosts “The Bacon Wrapped Business” podcast, heads up his consulting business (Costanzo Marketing), and serves as an advisor for entrepreneurs and business owners who want to overcome the stumbling blocks that are preventing them from reaching their true potential. Brad has some awesome advice for becoming a better business owner/entrepreneur, and how you can identify and capitalize on your strengths. Overall, he’s a great guy who has a lot of insight to offer – whether you’re starting a brand-new business or running into some challenges with your current business. What’s inside: —How Brad got interested in consulting —The value/takeaways that Brad provides his clients —Brad’s explanation of “cognitive keys” and how these are essential for business growth —I share an email that you can send your friends/acquaintances to determine your gifts, talents, and unique abilities —Brad’s explanation of the power of thinking (why you need to spend time deeply thinking about your business) —Brad’s favorite books to help you expand your mindset and grow your business

WealthFit is the Netflix for learning wealth, investing, entrepreneurship, business, and mindset. In this episode, host Brad Costanzo talks with Dustin Mathews, the Co-Founder and Chief Education Officer of WealthFit, an online learning startup focused on teaching all the stuff you never learned in school about money, investing, and entrepreneurship. Dustin talks about some of the educational components behind WealthFit and its vision to revolutionize financial education and lead people to true wealth. He also shares how the WealthFit business model works and teaches on how to create real value proposition for the audience.Some Topics We Discussed Include:Dustin’s storyWhat is WealthFitThe vision of WealthFitThe WealthFit business modelDustin’s budgeting courseBalancing business, family, and everything elseLearn more about Dustin Mathews and get the full shownotes at https://baconwrappedbusiness.com/how-wealthfit-is-becoming-the-netflix-for-wealth-building-education-with-dustin-mathews.Love the show? Subscribe, rate, review, and share!Here’s How To Review The Show »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Some apps get such explosive growth while others languish in the app store. Today's guest, Sean Casto of PreApps.com, knows how because he's helped launch and market thousands of apps to achieve millions of downloads. Sean dives into the 7 pillars to creating a million dollar app as well as the 10 Step Skyrocket Method to making an app go viral. He also differentiates organic traffic versus social traffic, and which one makes the biggest impact on your downloads. Tune in today and discover what it really takes to make it big in the world of mobile apps.Some Topics We Discussed Include:The 7 pillars to creating a million-dollar appThe 10 Step Skyrocket Method to making an app go viralOrganic vs Social and what makes the biggest impact on your downloadsHow to increase activation and engagement in your appWhat it really takes to make it big in the world of mobile appTo learn more about Sean and how you can increase the downloads of your app, click on PreApps.com and AppSecretsBook.com.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

In order to capture the attention of a potential buyer, you must sell the problem that you have solved in your company and not the product. In this episode, host Brad Costanzo talks with John Warrillow about the questions you need to ask yourself in order to have a profitable exit when selling your business. John is an entrepreneur and author with over twenty years of research experience into the small and medium business (SMB) market. He founded The Value Builder System to level the playing field for business owners as they approach their exit. On today’s show, John reveals the best and creative ways to effectively sell your business and make a profit out of it.Some Topics We Discussed Include:How to know your PRE Score: “Personal Readiness to Exit” and why it mattersImportant questions to ask yourself before you ever decide to sell your businessThe biggest reasons owners decide to sell their businessJohn's upcoming book about how sellers can better negotiate with sophisticated buyers to ensure they get the best price and terms possibleValuing a company on revenue vs earningsLearn more about John and get the full shownotes at https://baconwrappedbusiness.com/what-to-do-when-its-time-to-sell-your-business-with-john-warrillowLove the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

There is a process when it comes to growing your business; but before that, it is important to think about marketing first. Brand development and marketing strategy consultant, Benjamin Shapiro, dives deep into some of the strategies that he uses to help growth-stage companies. He shares how to build an effective marketing strategy and shows the importance of understanding your identity and customers' needs. Benjamin also tells us the story of him becoming a marketer and the lessons he learned from working with eBay before he took off to do his own business. He now hosts and produces the MarTech Podcast and shares the growth strategies he uses for it.Learn more about Benjamin and get the full shownotes at https://baconwrappedbusiness.com/innovative-marketing-tech-and-growth-strategies-with-benjamin-shapiroSome Topics We Discussed Include:How Benjamin became the marketer he is nowWhat lessons he learned from working at eBaySome marketing tips and tricksWhat MarTech Podcast is all aboutHow to start podcasting the right wayBenefits of partnerships, networking, and sponsorships to growing your podcastSome technological solutions and strategiesLove the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Acquisition and positioning are significant when selling your business, as well as knowing your cash flow before buying another company you are interested in. In this episode, Terry Lammers of Innovative Business Advisors discusses techniques and ways for you to be able to sell your business or buy another company effectively. With your company, it is not about sales and net income; instead, it is all about gross profit and especially cash flow. He elaborates to you the reasons why, as he also emphasizes how having the right business advisors and team is crucial in helping you successfully buy or sell your business.Some Topics We Discussed Include:Considering acquisitions on your businessImportance of right banking relationshipsHow “Planting Seed” is important in making conversations to competitors about selling their businessAdvisers on Acquisitions and Dispositions sidesCash flow as an important thing on getting a loanRecurring revenueServices provided by Terry LammersHow to run business from a financial businessLearn more about Terry and get the full shownotes at https://baconwrappedbusiness.com/growing-through-acquisition-and-positioning-to-sell-your-business-with-terry-lammersLove the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

LinkedIn is one of the most powerful tools in generating leads. Jimmy Coleman, the Chief Giving Officer of Grow and Give, teaches on how to get the best out of the platform and turn contacts into clients in the shortest time possible. Creating a system on LinkedIn that generated over $2,000,000 in the first year of the startup he was a partner in, Jimmy has made a great mark in the industry.After seeing these methods work in several industries, he launched a separate business dedicated towards sharing the techniques that uniquely creates twenty inbound leads every day. Learn more strategies on how you can widen your reach and acquire leads, drive more traffic to your site, and earn more for your business by joining us today.Some Topics We Discussed Include:How he came to invent his LinkedIn SystemBiggest mistakes people make in advertising themselves or their businesses in LinkedInTeaching about breaking the common rules in generating leadsThe automation aspects of prospectingBest practices and platforms in lead generationHow podcasts can put you in a great position for your leads and clientsTaking advantage of the "birthing" thing: on LinkedInBringing traffic to your inboxThe kinds of posts that bring a lot of engagementLearn more about Jimmy and get the full shownotes at https://baconwrappedbusiness.com/linkedin-lead-generation-strategies-that-actually-work-with-jimmy-coleman/Love the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Did you know that 97% of customers never complete an online course? Customers that don't complete courses don't get results. Customers that don't get results don't stick around and continue to purchase more or tell their friends.The industry, soon to be $350 billion according to Forbes, is saturated with mediocre information products. It doesn't have to be this way. Today's guest, Marisa Murgatroyd, will explain how she disrupted the online education industry and has her sights on the way the world learns by "experiencifying" the process of learning and getting results.Some Topics We Discussed Include:Why info products and course sales are falling and what to do insteadCritical elements that will transform any online course into a viral phenomenonHow to create “super-sticky” online courses that sell like gangbusters and deliver massive resultsHow to “experiencify” your online courses and create raving fans for lifeHow Marisa gamified her way to 700+ pages of testimonials for My Online CourseHow gamifying her launch lead to $1.5M in salesLearn more about Marisa and get the full shownotes at https://baconwrappedbusiness.com/how-to-experiencify-your-courses-disrupt-online-education-with-marisa-murgatroyd/Love the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Before you become a great real estate investor you have to become a great marketer. Therefore, Matt Theriault is joined with Brad Costanzo (aka Oppurtuneur), a founder of Costanzo Marketing Group, a principal of Costanzo Capital LLC, and a host of Bacon Wrapped Business podcast. Tune in and find out what are the key advertising opportunities for Brad, what is Chain Reaction, and how it can be used for podcasting, what is commonly held truth about marketing that Brad disagrees with, and his 3 principles for success.

Direct marketing response titan Brian Kurtz makes a comeback in this episode to share more sizzling business advice from his decades of expertise in marketing. This time, he focuses on having the marketing stamina to build a business for a lifetime. Brian and host Brad Costanzo share some of their first-hand experiences in applying the methods they discuss. Brian also shares some juicy details from his book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, and what future endeavors he plans to undertake. Some Topics We Discussed Include: The number one mistake new marketers make that old marketer don't How to incorporate direct mail with online operations Turning your VIPs into life-long customers Customer acquisition vs customer retention How to empower your team for better customer experience Why start live videos and how it affects your ad spending Standing out in a crowd of “experts” How to spot and compensate a great copywriter Genius ways to use direct mail The bundle of bonuses that comes with Brian's book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing Learn more about Brian and get the full shownotes at https://baconwrappedbusiness.com/marketing-titan-brian-kurtz-overdelivers-direct-response-wisdom-from-40-years-experience. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

"Flow always wins. If you have any doubt, just look at the Grand Canyon." There are few worse fates than spending your life doing something that drains your energy and doesn't reward you. On the other hand, when you feel fully engaged, with meaningful work that you enjoy and get energized by, the rewards often come effortlessly. That's why I brought Chad Mureta on the show today, co-founder of ProjectEvo.org along with Arman Assadi, to discuss their groundbreaking system that allows you to find your Flow and harness it for more energy, productivity, success and peace of mind. Some Topics We Discussed Include: The difference between flow and fun The four brain types and how each of them harnesses their flow uniquely Chad and Brad's personal brain types and what those mean The most important characteristic you can have for success What Brad struggles with the most as he tries to find his flow To learn more about Chad and Project EVO, visit https://baconwrappedbusiness.com/finding-your-flow-and-harnessing-your-energy-with-chad-mureta-from-project-evo Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

Growing a service business (whether it's coaching, consulting or another professional service) can be challenging. In the beginning, it's important to focus on customer acquisition and service delivery. But after a certain point, once success starts to set in, it's important to get a real grip on how to grow and scale your business without being overwhelmed. That's where the growth journey begins. Zion Kim, the co-creator of the R.O.I. Method, join us in this episode to talk about how you can scale and grow your service business while making a big impact at the same time. Zion reveals the quickest way to go from six to seven to multiple figures, no matter what business you are in. **Some Topics We Discussed Include: ** How Zion co-created the R.O.I. Method with previous guest, Scott Oldford. Building a repeatable, duplicatable process to achieve a certain outcome The journey from hustler to business-owner The quickest way to go from six to seven figures no matter what business you’re in Niching down and why it doesn't mean that you have to be small Lead sources that people should be taking advantage of but typically miss What funnels actually do (it's not what you think) The ideal sales process for coaches and consultants that actually works The power of Leapfrog Theory How to activate and leverage certain groups of people to work inside your company Flipping your anger and frustration into passion and using it to productive use The power of having a significant mission and vision for the change that you want to see Learn more about Zion and get the full shownotes at https://baconwrappedbusiness.com/a-tale-of-scale-how-to-grow-your-service-business-and-make-a-big-impact-with-zion-kim Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

It's one thing to figure out the US Amazon market. It's a whole other thing to go globally and make this thing work and tackle logistics and all of this other stuff. Our guest, Stephen Somers, is the Founder of Marketplace SuperHeroes which is an online education and service company that helps people across the world learn how to sell their products globally on Amazon. In today’s show, Stephen talks about how they built the company into an eight-figure business from scratch and take it globally. To learn more about Stephen Somers and his seven-day free training series please visit https://marketplacesuperheroes.com/home For the full shownotes visit https://baconwrappedbusiness.com/how-to-take-your-products-global-with-stephen-somers Love the show? Subscribe, rate, review, and share! Here’s How To Rate and Review Us» Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

One of the Holy Grails for a lot of business owners is how to convert cold traffic into customers. My guest today is Justin Goff, who is an amazing marketer and entrepreneur who has had a very wild ride over his career. In this conversation, Justin talks about his journey to becoming the co-founder of a supplement company that sold $23 million in sales, getting bought out for a multi-million dollar payday, then traveling and facing depression. He shares some real-world stories and opens up about what happens if you chase the wrong priorities in life. After finally realizing that money didn't buy happiness, he recounts how he went on to consult and help some of the most successful entrepreneurs and business owners by showing them how to scale cold traffic. To learn more about Justing Goff and get more of his fantastic advice please visit http://www.justingoff.com/ For the full show notes visit https://baconwrappedbusiness.com/how-to-scale-cold-traffic-with-justin-goff Love the show? Subscribe, rate, review, and share! Here’s How » ***Join the Bacon Wrapped Business Community today: *** Bacon Wrapped Business on Facebook * Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

My boy Brad Costanzo of Bacon Wrapped Business (https://bradcostanzo.com | https://baconwrappedbusiness.com) was in studio. We chatted about dialing in your hormones, how to microdose and focus your brain for better results, and touched on a concept he calls “compression coaching”, which offers a compact learning experience if you are on the move or like to […]

Esther “Pinky” Kiss is deep into the world of public relations and is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more publicity, leads, and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales. She's also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling about their publicity and marketing strategies. In this episode, we chat with Esther and pick her brain about everything podcasting, media, and networking. She discusses what to do if you are just beginning, who to approach and who to avoid, as well as tips on how to promote yourself on the variety of formats, since podcasts, radio, and television all have their nuances. Listen in to Esther’s lovely accent and when you are done, check out our episodes with Andrew O’Brien and Steve Olsher for more media placement golden nuggets. “The whole point of media is to build trust and in order to build trust it’s imperative that you didn’t just buy that spot, you really are doing it based on merit” - Esther Kiss Some Topics We Discussed Include: How to get on a podcast What kinds of things you can do to help the podcasters How to get on the radio and national TV Why you want to be very careful when it comes to paid PR How to talk in sound bites How Esther makes the connection between direct response and podcasting What to do if you are just starting out How to get your televised video from a service  New and upcoming things in the podcasting world Current scams and places to avoid in the PR world  And much, much more! Contact Esther Kiss: BornToInfluence.com References and Links Mentioned: Get the EGP Letter here BornToInfluence.com Forbes  Entrepreneur Inc. Forbes Coaches Counsel Cision   TV Video Clips Brad Costanzo at Bacon Wrapped Business  Take the quiz on Esther’s site to see if PR is a good fit for you Ryan Levesque Our episode with Andrew O’Brien And our episode with Steve Olsher iTunes Facebook  MindBodyGreen  Medium Elephant Journal.  YouTube  

About This Episode: Brad Costanzo is a serial entrepreneur, investor, business strategist and advisor to celebrities, athletes and even a billionaire. He has started and sold multiple businesses in a variety of industries his specialty is creating innovative marketing strategies and partnerships that allow his companies and clients to get exponential returns while solving sticky business problems. Brad is often referred to by his clients and the media as “a powerful catalyst” that provides clarity and confidence to entrepreneurs while fostering powerful connections. He is also the host of the hit podcast called “Bacon Wrapped Business with Brad Costanzo”, listed by Inc.com as one of the top 35 business podcasts for entrepreneurs.   Find out more about Brad at: http://www.bradcostanzo.com/ http://www.bradcostanzo.com/keys Brad's Podcast   See the Show Notes: www.jeremyryanslate.com/583   Sponsors: Command Your Brand Media: Looking to grow your brand as a guest on top rated podcasts? Visit www.commandyourbrand.media Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "Blow Back," by Brad Thor head over to www.jeremyryanslate.com/book 

About This Episode: Brad Costanzo is a serial entrepreneur, investor, business strategist and advisor to celebrities, athletes and even a billionaire. He has started and sold multiple businesses in a variety of industries his specialty is creating innovative marketing strategies and partnerships that allow his companies and clients to get exponential returns while solving sticky business problems. Brad is often referred to by his clients and the media as “a powerful catalyst” that provides clarity and confidence to entrepreneurs while fostering powerful connections. He is also the host of the hit podcast called “Bacon Wrapped Business with Brad Costanzo”, listed by Inc.com as one of the top 35 business podcasts for entrepreneurs.   Find out more about Brad at: http://www.bradcostanzo.com/ http://www.bradcostanzo.com/keys Brad's Podcast   See the Show Notes: www.jeremyryanslate.com/583   Sponsors: Command Your Brand Media: Looking to grow your brand as a guest on top rated podcasts? Visit www.commandyourbrand.media Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "Blow Back," by Brad Thor head over to www.jeremyryanslate.com/book 

A Political Marketing Strategist Reveals Big Time Secrets Of Influence Phillip Stutts is fighting a rare, incurable disease. Diagnosed in 2012 with the esophageal disease, Achalasia, he spent five years ignoring it. Frankly, he put his head in the sand, taking medications that did more harm than good, and waiting for the inevitable. Then he woke up and said no more. His mission today is to find a cure and pursue a life of constant growth and giving. And he’s making progress. Phillip is also the author of "FIRE THEM NOW - The 7 Lies Digital Marketers Sell...And The Truth About Political Strategies That Help Businesses Win", an Amazon bestseller, and one of the masterminds behind the curtain of political marketing. With more than 20 years of political and marketing experience, Stutts has worked with multiple Fortune 200 companies, has over two decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,000 election victories. Buckle down as Phillip unpacks the secrets behind... How to contract a marketing company...and how to know when you’re getting swindled How relationship building can lead to a 75% repurchase rate Why understanding audience insights could be more beneficial than running SEO campaigns Why digital marketers are becoming commodities and how to become irreplaceable How to discover the platforms that work best for your audience Why negative marketing works and tips to keep in mind when going after the big dogs Quotes “If the business owner becomes a commodity...you're in big trouble” “The tip of the spear is to have a strategy that figures out how to build a personal relationship with your consumer, your customer, [and] your clients. Once you do that, you are almost irreplaceable” Contact Email Twitter: @phillipstutts Resources https://phillipstutts.com Win Big Media 5-Minute Marketing Audit Special Offer Subscribe & Review The Bacon Wrapped Business Podcast Thanks for tuning in to this week’s episode of the Bacon Wrapped Business! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

We welcome back Brad Costanzo for another round of our mash-upped podcasts. This time we’re geeking out about real tactics to change your mindset and let yourself imagine actionable ideas. Then we dive into Brad’s processes on how to pick the ideas that will take your business to the next level. Brad is a good friend and business partner here at The Hustle & Flowchart. He’s been branded as an “idea guy,” which means he knows how to spot, create, and capitalize on multiple business opportunities at once. He has been consulting for companies, and even experts, to scale and grow their businesses for years while helping entrepreneurs do the same thing with his podcast Bacon Wrapped Business. When you’re done listening, don’t forget there’s two more bacon wrapped episodes to nom on. And then go get some more mindset advice from Christy Whitman. “I don’t think thinking outside the box is the answer, that’s a faulty way to go about coming up with ideas. I think you need to get a new box.” -Brad Costanzo Some Topics We Discussed Include: Why you need to take your focus off execution How to stop aborting your best ideas too soon A 4-step process to pursue the right ideas Balancing your internal critic with your optimist How to get free of “fixing problems” and find real solutions Using constraints to brainstorm powerful ideas The type of thinking that separates entrepreneurs from the pack Why physics and knowledge can solve any problem Tactics to shift your mindset (not just woo woo stuff) Getting on the journey of sucking less Defining criteria for an idea you’ll actually see through Find out if you are a laser or a floodlight How to know if your current “problem” is really a symptom of deeper business troubles Contact Brad Costanzo: Bacon Wrapped Business baconwrappedbusiness.com/bwhustle/ Subscribe to Brad on YouTube Or connect on Facebook References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo Otter Voice Notes WAVVE Stencil OmniFocus Day One Wicked Reports KOLBE Michael Simmons’s Mental Model Of The Month Club Joe Rogan Experience #1137 - Duncan Trussell This Is Marketing by Seth Godin Refuse to Choose! By Barbara Sher The Power of Moments by Chip Heath and Dan Heath Get A Grip by Gino Wickman Ready, Fire, Aim by Michael Masterson Bacon Wrapped Hustle Session 1 – Brad Costanzo How To Build A Huge Network And Buy Businesses For No Money Down – Brad Costanzo How To Keep Your Brain Focused On Abundance – Christy Whitman

Ty Crandall is an internationally known speaker, author, pod show host, and business credit expert. With over 16 years of financial experience, Ty is recognized as an authority in business credit building, business credit scoring, and business credit repair. Ty is the author of two popular books on credit called “Perfect Credit” and “Business Credit Decoded.” He is often interviewed on radio and news shows, TV programs, and for magazines including Entrepreneur and Inc. Ty currently serves as the CEO of Credit Suite where he has helped create and grow one of the largest and most credible business coaching operations in the United States. On today’s episode, Ty will discuss… How to build your credibility and qualify for business credit The importance of public vs private information and how to keep yourself safe How to fund your own business growth while avoiding personal risk How to get your DUNS number for free and avoid scams Why business credit allows for bigger risks that lead to greater returns Quote “Knowing we have hundreds of thousands of revolving credit anytime that we need or want to access it, it gives us complete peace of mind. We know there [aren’t] things that are going to come up that we can't handle because we've got the money to handle it. And whenever we want to use a credit line, we could just simply do so and then pay it off and reuse it as need be.” Contact Phone: (877) 600-2487 Email Twitter Resources Free 4-step guide on building business credit Dun & Bradstreet Credit Reporting Agencies Subscribe & Review The Bacon Wrapped Business Podcast Thanks for tuning in to this week’s episode of the Bacon Wrapped Business! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review.

In her late twenties, Mariko Hirakawa transitioned from life as a professional ballet and contemporary dancer to becoming a full-time yoga instructor. She has studied pre-medical courses at NYU, Chinese medicine at an acupuncture school, energy healing & shiatsu from a Master, and Ayurveda - a time-tested system of healing that integrates seamlessly with yoga. After extensive study with experts and 27 years of yoga instruction experience, Mariko has become an internationally recognized yoga and Ayurveda expert. Mariko has since founded Visionary Yoga, an interdisciplinary approach to peak performance and personal mastery by blending the ancient wisdom of yoga and Ayurvedic traditions with the latest research on brain science and personal development. She works with business leaders, entrepreneurs, and high performers to create a highly attuned physical, mental and emotional state for optimal performance. But how does this relate to you? Let’s unpack Mariko’s teachings... How to identify fear and other mental blocks...and eliminate them on the spot How shifting your mindset and thinking with your limiters turned off will revolutionize every area of your life; from business to relationships Why creating a Not-To-Do list is the step you’re missing to complete your To-Do list Why corporate retreats are the key to reigniting your business relationships Bonus Tip: How to reach out to influencers and get a positive response every time http://visionaryyoga.com/ Subscribe & Review The Bacon Wrapped Business Podcast Thanks for tuning in to this week’s episode of the Bacon Wrapped Business! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

Facebook Ads are powerful. But with recent changes they've become harder and more expensive to make work. Today you're meeting one of my personal secret weapons and resources that I work closely with to make it them work big time. Curt Maly, is one of the world’s most sought after experts on Facebook, Social Media Marketing, and Paid Traffic Strategies. His exclusive Austin-based digital marketing agency, Black Box Social Media (BBSM), has a client list reads like a VIP Red Carpet list made up of celebrities, reality TV stars, Shark Tank contestants, professional sports teams, speakers, New York Time best-selling authors and lots of small/medium-sized businesses. To See Curt's Simple Steps For Creating Facebook LIVE Videos That Convert, visit https://smag2.com/live Here's a free resource for all My listeners from Curt: https://smag2.com/bacon Read more about Curt and get the full shownotes at: https://baconwrappedbusiness.com/curtmaly/ Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

Do you have a product or service to sell? Did you know you’ll need good copy to sell it? Do you get stuck staring at a blinking cursor every time you sit down to write? Well gear up as today we get to know Jon Benson, the man who can take all your copywriting anxiety away (well, most of it) and give you the intuitive tools to have confidence with your words. Now the CEO of Digital Publisher, Inc. and JBF Health, Jon Benson started his online empire in 2004 with the release of his first book, Fit Over 40 which propelled him into the online marketing spotlight. In 2007, Jon began experimenting with a new way to get products online. He combined his training in Neuro-Linguistic Programming and psychology with what became the world’s first “ugly” Video Sales Letter, or VSL. This creation propelled Jon to internet marketing fame, doing well over $12B annually for marketers in virtually every online industry. He then turned his focus to copywriting and created Sellerator, the world’s first software-driven VSL copywriting system. Sellerator became the #1 copywriting course online. Today, Jon’s focus is narrowed down to the recent release of Email CopyPro. Email CopyPro is doing for email what Sellerator has done for the Video Sales Letter, allowing marketers without copywriting experience to generate A-List caliber promotional content and emails with a few clicks of the mouse. Today, Jon is authoring Epic Love, a book on his experiences and study of love, sexuality and relationships. He is still heavily involved in fitness and bodybuilding training, martial arts, authoring poetry, and gigs as a bassist on the side. Here’s What We’ll Cover in Today’s Episode: Video Sales Letters: What are they and why are they so effective? How reading and listening simultaneously causes people to absorb 60% more and increased their probability of buying How to use hypnotic suggestion in your marketing Why selling the unique mechanism is so effective How creating trademarked terms and solutions can improve your conversion How to discover your “primary solution” and be seen as the best choice for your prospect The 4 Most Effective Types of Emails - EPIC Read more about Jon and get the full shownotes here: https://baconwrappedbusiness.com/jonbenson/ Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

Facebook Ads are one of the most popular topics on this show. Today I'm interviewing, expert media buyer, David Schloss. Over the years, he has helped hundreds of businesses improve their website traffic, customer acquisition, and revenue using social advertising. His business, Convert ROI, enables businesses to succeed by taking complicated social ad plans and seamlessly turning them into easy-to-follow revenue-producing campaigns. He manages over $2.5mil per month in paid advertising via Facebook and Instagram. He was been rated as one of the top “Experts to Watch” by Forbes Magazine, has been featured on Entrepreneur.com, Business Insider, The Huffington Post, and been interviewed on various podcasts and web shows around the topic of social advertising. Learn more about David and get the full shownotes at https://baconwrappedbusiness.com/davidschloss/ Some Topics We Discussed Include: The changing environment of social media marketing. The new way to promote webinars that works The "pillar content" process How David uses Instagram effectively Tease, Reveal Strategy, Case study combo Favorite tools Revealbot.com Insightly.com Uphex.com Kartra Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

If you’ve been with us for awhile you’ve no doubt heard of the coveted “side hustle” that can eventually become your “main hustle.” Simply put, how can you build a business on the side that can grow to take the place of your draining desk job? Dr. Ben Adkins can tell you exactly how to do it and give you the tools to start building your side hustle today using Facebook Ads. Dr. Ben Adkins is a Licensed Chiropractic Physician and the Founder of Closer's Cafe. Ben grew his Chiropractic Practice using Facebook Marketing and then went on to help other local businesses do the same with his Agency. Ben created the Closer's Cafe Blog and Mastermind when he realized that other local businesses around the globe also need effective marketing.  Closer’s Cafe is a resource for those who are looking to build their own Facebook Ad Agency so they can help their community thrive. Ben has been a highlighted keynote speaker at conferences all over the country including The ASK Method with Ryan Levesque, Traffic & Conversion Summit and Social Media Marketing World. Here’s What You’ll Discover In This Episode... How customers make decisions about a business How to get a solid system in place and expand to other niches easily How to get your foot in the door with one, small service and grow from there. How to transition from side hustle to main hustle Getting Clients How to find your niche How to use doughnuts to get in the door Pitching: don’t forget how to talk Learn the ins and outs of how to run your business How to utilize your testimonials to get more business Bottom Line Business owners are busy running their operation; even if they know about marketing oftentimes they’d rather just write a check and get back to doing what they do best Resources https://trafficandconversionsummit.com http://www.sho.com/titles/3460233/bipolar-rock-n-roller https://www.closerscafe.com/category/how-to-guides/ Contact http://www.closerscafe.com https://www.facebook.com/drbenadkins Subscribe & Review The Bacon Wrapped Business Podcast Thanks for tuning in to this week’s episode of the Bacon Wrapped Business! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

What happens to your show when you have the “uber” connected, highly successful serial entrepreneur and host of the podcast Bacon Wrapped Business stop in as a guest?  Since Brad Costanzo had something to say about it, lots of laughs mixed in with useful snippets of solid marketing and business acquisition advice. Brad has a pretty long track record of success when it comes to marketing and helping businesses surpass millions in annual revenue, so if you’re in the game of entrepreneurship (or wanting to be), this episode is for you. Listen in (or watch if you want, link for the video coming soon) as we dish about buying a business versus building one from scratch, defining your zone of genius, getting things done, and expert tips that are working in business right now. If today’s episode gets you in the zone, be sure to check out the “getting things done” show with the creator himself, David Allen. While you’re at it, Paul Clifford’s latest episode about Designrr’s cool new features to help you save time and make more money is worth a listen too.    “If you use access and if you use influence, there’s not too many problems you can’t solve. You don’t have to know everything if you know the people who do.”- Brad Costanzo Some Topics We Discussed Include: Shritless and pantless guys? Is this a strip club or a podcast? Why podcasting shouldn’t be your business model, but how it also can help you build a fantastic business Access versus influence, and why having both in your entrepreneurial toolbelt is required Bodies buried? Are you sure buying is easier than building a business Brad? Using a content framework to clarify your message and build your know, like and trust factor Joe’s quick way to personalize the sales experience for your customer that converts like crazy How using Curt Maly’s Hot 7 technique has gotten Matt over 150,000 reach in 30 days on a $1/day Facebook ad budget We’ll say it once again…#pinkmic This was unanimously voted the best part of the GTD system Is Apple using alien technology to make facial recognition work? How AirPods help you bond better with your dog This is the next best thing to invest your focus in if you ask Joe GoPros, Mission Beach and a tale of two podcasts Proof that brand ads beat the crap out of direct response ads while you’re building a business Outta Sync, is there a new “boy” band in the works? Cool tools and gadgets we use check-in Which of these three guys is looking for a sugar daddy? Find out who’s the poop emoji and who’s the unicorn head in video chats Contact Brad Costanzo: Visit Brad’s website Bacon Wrapped Business Follow Brad on Facebook Email Brad at askbrad@baconwrappedbusiness.com References and Links Mentioned: 80/20 Sales and Marketing by Perry Marshall Building A Story Brand by Donald Miller Getting Things Done by David Allen Making Websites Win by Karl Blanks Clockwork by Mike Michalowicz 12 Rules for Life by Jordan Peterson The Third Door by Alex Banayan Living With a Seal by Jesse Itzler Kartra-create and track an entire user’s experience through product purchase Designrr-create digital lead magnets, eBooks and get AI transcription Thrivecart-optimized cart software for digital and physical products ConvertBox -create user experience based email opt-ins Trint-transcription tool Otter.ai-transcription tool Twillio-texting tool Mevo-live stream camera and app with easy  post production edit style capacity Bomb Bomb app for thank you videos Omnifocus-list and productivity software Wunderlist-list software Todoist-list software Evernote-cloud based digital file keeper David Allen - How A Simple New Habit Will Change Your Life And Reduce Your Stress Paul Clifford - A Tool That Uses AI and Machine Learning To Help Create Traffic And Leads Ready to learn the step by step strategies we use to expand our brand? Find out how we do it in the Advisory

Want to have some fun? In this special crossover edition, I joined up with two of my business partners, Matt Wolfe and Joe Fier from Evergreen Profits and the Hustle and Flowchart podcast, to get into a “flow” and talk about some of the best business advice we know, share the challenges and goals we have, and basically just riff off each other the way we normally do in our meetings… and then always wish we would have recorded them. Joe Fier and Matt Wolfe are two of the smartest and coolest marketers and entrepreneurs in the industry and are widely known for sharing everything they know with their audience. Learn more about Matt Wolfe and Joe Fier and get the full shownotes at https://baconwrappedbusiness.com/hustle1/. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

Michael is the CEO of ConsultingSuccess.com, author of the Amazon Best Seller "The Elite Consulting Mind" and has advised organizations like Financial Times, Dow Jones, RBC, Omron, Sumitomo and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 180 consultants from around the world in over 50 industries add six and seven figures to their annual revenues. Learn more about Michael and get the full shownotes at https://baconwrappedbusiness.com/consulting-success-with-michael-zipursky/ Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

SEO is the ultimate marketing tool for any business. With SEO that works, you can have a powerhouse of information feeding your target audience. Stephan Spencer, an internationally recognized SEO expert and the author of The Art Of SEO, talks about his primary business model of consulting, coaching, and personal development. He focuses on talking about SEO and the foundational principles that are working and not working right now. Believing that it’s never too late to start doing SEO, he shares a good foundational roadmap and some effective ways to reach a wider audience. As a special gift to listeners of Bacon Wrapped Business, Stephan is giving away 4 free books: http://www.marketingspeak.com/bacon Some Topics We Discussed Include: What works and what doesn't in digital marketing Why it’s not advisable to intermingle your personal brand with your company brand Why you shouldn’t neglect your personal brand Stephan’s primary business model at the moment How personal development enhances not just our lives but our businesses as well It's never too late to start doing SEO A good foundational roadmap for audit and optimization Some effective ways to reach out to bloggers and influencers and get them to link to you Learn more about Stephan and get the full shownotes at https://baconwrappedbusiness.com/stephanspencer/. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

Starting and acquiring a business is obviously not easy, which is why if you want to take the risk and pursue your dream then it is ideal that you learn from the best. Ninja Acquisitions Founder and CEO Carl Allen sheds some light on the benefits of acquiring a profitable business. Carl has developed a coaching program that teaches people how to buy business. In this episode, he shares his own business model and some strategies on how he runs the companies he has bought, including allowing the seller to run it and initially finding a number two who also has a mindset of being a business owner. He also highlights the importance of due diligence and discusses the triad that you need to tackle prior to closing a deal. Some Topics We Discussed Include: Why it's so much easier to buy a small business versus a $1 billion business How to find a buyer that cares about the employees and that's not going to trash the company Carl’s business model and mindset of deal-making Things to look for and things to steer clear of when buying a business Strategies for outsourcing or hiring someone else to do due diligence and write up the legal contract for you A great method for deal flow and deal origination, building relationships, and preempting what your deal team's going to look like Why the best deals are not with brokers Accounting and financial methods for valuing your business Some of the best ways to find deals and get into the deal flow To see Carl Allen's Business Buying Accelerator Program just visit: https://baconwrappedbusiness.com/carlallencourse Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

Dropshipping is one of the quickest ways for many retailers to get started without spending a ridiculously large amount of money on startup costs. However, for those who are still new in the world of online marketing, specifically in eCommerce, getting your hands into this retail fulfillment method can be daunting just as it is disastrous. In this episode, Brad Costanzo sits down with Anton Kraly of Drop Ship Lifestyle to serve you sizzling hot advice on how to do drop shipping the right way, most especially if it concerns high ticket products. Anton shares how you can build relationships with manufacturers, identify pricing, market online, and more so you can serve up those products to your customers without missing a heartbeat. Some Topics We Discussed Include: What dropshipping actually means and why it is one of the quickest ways to get started in eCommerce The right way to do dropshipping Anton’s business model for dropshipping Higher-ticket dropship stuff versus $50 and under Manufacturer versus distributors – who to go straight to Dropshipping from the US versus dropshipping from China or somewhere else How to make people choose you over your competition The best way to get your dropshipping business off the ground and running To learn more about Anton Kraly and get some sizzling hot advice on how to do drop shipping the right way, visit https://baconwrappedbusiness.com/dropshipping/ Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

The world is filled with broken entrepreneurs, salespeople, and professionals because they have not mastered the concepts of access and influence. When dealing with people in the business world, it is often through the relationships we foster with them that takes us to a much higher platform. Access and influence are two great tools to use because figuring out how to access your audience can you create the kind of influence you want. Brad Costanzo interviews John Ruhlin of the Ruhlin Group who utilizes gifts to get access and influence with people. As an expert Gift Giver, he explains to us the value of using Giftology or the art of giving gifts to our business relations as well as how we can get started on it. There is so much to gain from showing gratitude, and by gift-giving, you can get more referrals, drive more results, and ultimately grow your business. Some Topics We Discussed Include: What Giftology is all about How John got Cameron Herold to refer him and open up doors for him The art of picking the right gift and how you can make an impact with that Using gifts to open doors, stay relevant, and keep the deal moving forward How John built a relationship with the Cubs and other high net worth clients The worst gifts to avoid Free gift for you from John: http://giftologybook.com/bacon. Learn more about John and get the full shownotes at https://baconwrappedbusiness.com/giftology/ Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

When acquiring big clients, you need to let everybody hear your voice and let them know that you are worth their time. This is exactly what The Top Podcast executive producer, Nathan Latka, has been applying in his business. He shares how he gains attention from his clients through access and influence in the marketplace. He talks about ways on approaching deal structures and how he strategizes his podcast into influencing tech entrepreneurs and creating his distribution channel. Nathan is definitely a powerhouse, and even with his numerous businesses, he runs his investments even without full-time employees. He reveals his secrets on how he handles his investments from hiring to having hires execute tasks. There is so much to be learned from Nathan so don't miss this episode. Some Topics We Discussed Include: How to use your podcast strategically to build access and influence to some of the top tech entrepreneurs out there The Heyo story – what the software did and how the company was launched Where to go to raise millions in funding How to think outside of the box and put together lucrative deals using nonlinear strategies Why building momentum is king to making good things happen Why giving up on some business ideas is okay The lessons and business strategies to be learned from Walt Disney What Nathan’s new book is going to be about To learn more about Nathan and his secret on how he handles his investments from hiring to having hires execute tasks, visit https://baconwrappedbusiness.com/nathanlatka/ Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

Deb Cole is a social media pioneer, author, and powerhouse consultant known affectionately by her clients and fans as @CoachDeb since Twitter was born. She was dubbed “The Twitter Queen” by her friends when she predicted the mainstream use of Twitter by celebrities and even presidents. Now she’s known as the CEO’s secret weapon when it comes to influencing marketing with her social media campaigns that get phenomenal results. Combining her formal education in Psychology with her underground education in influence and persuasion, she is one dangerous woman when it comes to creating marketing campaigns that go viral online. Today, she joins us to share some industry secrets to getting massive media coverage to build your brand. Learn more about Deb and get the full shownotes at https://baconwrappedbusiness.com/debcole/ Here’s What We’ll Cover in Today’s Episode: The insider secrets to help you get noticed by those who matter to your business The steps to owning the media and making yourself irresistible to the most influential people in it Why it’s important to be on both new media - the online stuff – and television How to get mass exposure on television or leverage your exposure on social media Integrating old media an new media How Deb got to work with one of Oprah's producers How to get invited to guest on TV shows and become a regular Producing your own show versus trying to be on other people's shows – the pros and cons Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

Being unique in your niche will always bring you to greater heights, especially in the world of marketing. David Reiss, the CEO of TouchCR and The Marketing Mastery Group, walks us through how his career evolved and gladly shares his secret to his marketing success. He talks about his marketing style and how making yourself as your competition can sometimes work, especially when others copy you. In today's show, learn how to compete at the highest level as David shows how you can eliminate ego and bias in your business and break negative marketing patterns to pave the way for better and fresher ideas. Prepare to know more about David’s amazing marketing strategies in this episode. If you enjoy peering into the mind of an entrepreneurial powerhouse and marketing master like this, you might qualify to attend one of David's private Mastermind groups at http://themarketingmasterygroup.com Some Topics We Discussed Include: How David started off as a 13 year old marketing consultant and saving a family friend's company His "hot seat" strategy used at a speech that catapulted his credibility at a very young age with big time CEO's Unique ways to increase a company's Valuation How O.C.D. = Higher Valuations How a 200 page spiral bound notebook saved David $1million on a software company acquisition A masterful marketing strategy David used with a home-battery client who was competing with Tesla. (Remarkable!) The Biggest Secret In Marketing is ______ How a simple Sold Tag on a sofa helped turn around a furniture company's sales Why and how to create your own competition What he thinks about Jeff Bezo's strategies How to use "Time Travel" to prevent disasters and open doors of opportunity in planning your business And much more Learn more about David and get the full shownotes at https://baconwrappedbusiness.com/davidreiss/ Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

Starting and running your own business can be a headache. However, it doesn’t have to be detrimental, especially when you can reap great rewards. Roland Frasier, the Managing Partner at DigitalMarketer, talks about buying a company with zero money and getting other people to pay you for the privilege of running it. Sharing the experiences that led him to his success today, he lends some advice for those who are starting their business aiming to buy a company or negotiating on getting one. Discover how you can leverage relationship-building techniques as well as technologies and apps to find bigger opportunities to grow your business in today' show. Here’s What We’ll Cover in Today’s Episode: Why sometimes it’s necessary to bifurcate your job and carve out the part that you don’t like doing and pay someone else to do it for you Thinking bigger and looking for the most highly leveraged opportunities Some of Roland’s favorite business wins and deals Finding ways to add value to companies and to people and make yourself indispensable to them - to a point where they ask you to stay on board! Positioning yourself either directly or indirectly with the people that you ultimately want to do business with How to have a business without paying for it – finding funding for your business or ventures Messaging platforms and how people are using automation within those Learn more about Roland and get the full shownotes at https://baconwrappedbusiness.com/rolandfrasier/. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

We’ve all been taught to go to school, go to college, get a good job, save money, and then retire and live on what you’ve managed to save. That doesn’t sound very promising, doesn’t it? Even worse is starting a business out of college or while having a 9 to 5 job, and finding yourself working 60-80 hours per week!  Matt Wolfe and Joe Fier got out of that cycle nearly ten years ago. They are the founders of Evergreen Profits, a company that specializes in content marketing strategies for established businesses. In this episode, they share some content marketing hacks and the secrets to creating evergreen profits because, after all, your business should provide you with income streams, not a job. Some topics that were discussed include: Matt & Joe’s background and their respective careers in Marketing and Entrepreneurship. How they built and shut down their agency The KEY reason they promote affiliate products – This Reason made their income skyrocket! The ups and downs of having an agency in dealing with clients How to create a bigger bang for your buck Why they LOVE affiliate promotions Why it is important to fire clients What is EGP letter and the reason for discontinuing it Figuring out and surviving the bloodbath zone in the business Operating on a higher level to take off stress on your back Some tips on how to retain customers in your business Being and operating on the right side of Pareto’s principle...aka the 80/20 rule The powerful concept of omnipresence – “Once you get it, you’ll never get rid of it” Some growth tools they use in retargeting Their secret sauce in creating content What types of contents that get more opt in rates Strategies on in-depth content marketing   Their podcast process which is basically HANDS OFF after recording Their 5 sources of traffic for their business The North Star concept and why it matters Being Significantly successful vs Successfully significant in life Learn more about Matt and Joe and get the full shownotes at https://baconwrappedbusiness.com/evergreenprofits/ Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

Brad Costanzo is a unique entrepreneur in that rather than starting new businesses…he prefers to help existing businesses be better than they are. Along the way, Brad, host of the Bacon Wrapped Business podcast, has taken his role as a consultant to a whole new level - something that his clients appreciate and has helped him personally leverage some lucrative deals. It all starts with being curious and asking questions. He recommends every professional service provider and consultant do that with a new client. Check out the conversation to discover… Why mistakes are not failures What you can tell yourself to get over fear and anxiety The first question you should ask every client How to recognize opportunity in your day-to-day The Getting Your Hooks in Technique for landing more business And more Listen now… TimeLine 00:11 Today Steve speaks with Brad Costanzo, an entrepreneur, strategic advisor and host of the Bacon Wrapped Business Podcast. 01:16 Brad talks about his career, beginning in sales, to starting businesses and consulting. 05:25 Brad is more motivated by fear than gain. He talks about how he views mistakes as “mis-takes” 07:45 Brad talks about the importance of momentum when starting a new venture. 11:00 Brad talks about what he's excited about in business including purchasing an ECommerce company and working with a Billionaire and a UFC champion. 14:24 Brad tells us what he looks for in a business he wants to work with or takeover. 16:41 Brad tells us to find out as much as we can about our own clients….just in case they might want to sell. 22:15 Brad tells us how to get in contact with him. Mentioned in the show Cost Segregation Norman Schwarzkopf Steve Sims Enjoyed this episode? Rate this podcast on iTunes >>

Brad Costanzo is a serial entrepreneur, marketing strategist, investor and host of the Bacon Wrapped Business podcast. He's also the founder of Costanzo Marketing Group where he helps businesses grow, get liquidity and market share by using proven marketing and business strategies. Are you a coach, consultant, or service-provider who is tired of feeling stuck or you just don't know which step to take next? Get instant access to JV's 7-Figure Formula with the exact steps in the exact order to Make Your First Million. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!  

Brad Costanzo is a serial entrepreneur, marketing strategist, investor and host of the Bacon Wrapped Business podcast. He's also the founder of Costanzo Marketing Group where he helps businesses grow, get liquidity and market share by using proven marketing and business strategies. Are you a coach, consultant, or service-provider who is tired of feeling stuck or you just don't know which step to take next? Get instant access to JV's 7-Figure Formula with the exact steps in the exact order to Make Your First Million. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!  

Reprogramming your subconscious mind is an effective way to help improve your performance in life and in business. Jim Fortin is a certified NLP master practitioner who is on a mission to help entrepreneurs and sales professionals take their act to a higher level by deeply understanding how the brain works. Illustrating the foundations that built who we are, Jim starts by doing a little activity about identity levels. In this episode, learn how to reprogram your subconscious mind and what traits are necessary to become a successful entrepreneur. Some Topics We Discussed Include: Neuro-Linguistic Programming and how it works How subconscious programming influences our success, happiness, and fulfillment in life Where permanent change comes from Determining your identity and its role in making long-term change Neuroplasticity and how we are susceptible to various degrees of change How to disengage from running on autopilot and take back control The reptilian brain and why changing your mindset doesn't work Learn more about Jim and get the full shownotes at https://baconwrappedbusiness.com/jimfortin/ Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

Joint ventures are one of the most powerful and leveraged business strategies available to every business owner. However, many people do them wrong, have inconsistent results, and get frustrated. That's why I invited Bob Serling, one of my marketing mentors to the show. He will discuss “flipped” joint ventures and why it works so well. Bob is a 30-year marketing veteran and the Founder of Profit Alchemy, Inc. His innovative take on marketing has helped hundreds of clients get exceptional results with their marketing. He’s perhaps best known for having revolutionized the process of structuring joint ventures by shifting the focus from reciprocal agreements to a strategically flipped “one-sided” emphasis.By making this shift to working only with your own list, you eliminate all the friction and problems that are the byproducts of conventional joint ventures, maintain complete control at all stages of the process, and can quickly put together an unlimited number of six-figure joint ventures. In this episode, Bob also refers to his new book on JVs that you can have for free.Some Topics We Discussed Include:The problems with joint ventureThe two sides of a JV dealHow to remove friction and close a dealSelling to your own listFlipped joint venture - what it isBob's mechanics of doing JV or introducing JV to othersThe benefits of doing a JVTo download Bob Serling's New Rules of Joint Ventures Book for Free:  http://profitalchemy.com/baconTo get the full shownotes and learn more about Bob, visit https://baconwrappedbusiness.com/bobserling/Love the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Today, we are joined by a good friend, Brad Costanzo,  a serial entrepreneur, direct marketing strategist, business consultant and the host of his own podcast “Bacon Wrapped Business”. Brad made the entrepreneurial transition himself. After losing his job he went out on his own and started and sold several successful online companies. Today, Brad is a business expert whether working with clients or starting and selling his own companies - improving profits, top line revenue, sales or sales process...especially online sales. Brad does a lot of very similar proven strategies and philosophies in his business aligned to the way we do things in our business and you're going to hear a lot of that on this episode today. He talks about some marketing hacks and how to create amazing opportunities – and breaks down how he has been successful with his business investments in this actionable episode.

Online marketing is a critical part of any product or service these days because it is the most far reaching advertisement method. Todd Brown, the creator of the E5 CAMP Method of marketing and one of the smartest marketers, tells us more about his marketing method along with what’s new in this world. Running his marketing camp where you can train to be an A-list marketer, Todd shares how you can structure a compelling marketing message that creates a demand and leads prospects to want the product before the product is even introduced. Discover a better marketing method with Todd’s fresh insights in this episode. Some Topics We Discussed Include: The E5 CAMP Method Engaging prospects and presenting a marketing message Why it's better to use strategy rather than tactics Eugene Schwartz's levels of market sophistication Why you should focus on your area of strength for your marketing method Components to engineering an E5 Campaign How to differentiate your marketing Learn more about Todd and get the full shownotes at https://baconwrappedbusiness.com/e5-camp-todd-brown/. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

Tim Francis is the Founder of Great Assistant, a done-for-you service that helps entrepreneurs get a great assistant. For years, Tim had a stubborn attitude that he could work 80 hours per week and do everything on his own. All that changed when a sudden stress-induced case of Erythema Nodosum literally stopped Tim in his tracks at age 28. For three months, he was unable to walk and asked himself, “What have I done to put myself in this situation?” Putting his ego aside, he got over himself, learned to be a solid team-builder and delegator, and cracked the code to find a great assistant. Combining new delegation skills with his US-based assistant Sarah, he finally got the bottom 80% off his task list and focused on the top 20%. This rapidly multiplied his consulting rate from $40/hour to $1,000/hour, while also reducing his overall workload. Today, Tim helps other entrepreneurs get great assistants so they can avoid all the pain and suffering he went through. Some Topics We Discussed Include: The frustrations of getting a great assistant When to delegate to an assistant The 360 Delegation Reasons why an assistant would fail Decision-making guidelines The definition of "done" and what it implies Useful hiring platform and tools The perfect job posting Tim's process of training assistants Learn more about Tim and get the full shownotes at https://baconwrappedbusiness.com/greatassistant/ Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on Facebook Brad Costanzo on Facebook Brad Costanzo on LinkedIn Brad Costanzo on YouTube Brad Costanzo on Twitter

Brandon Lucero is one of the leading experts in Youtube and Video Marketing Strategies for small and medium businesses.He has been a part of numerous web-based companies over the last 8 years.He started early by building, growing and selling websites while attending UC Irvine. Some of those sites were even reaching 20,000 unique visitors in a day.He is the founder of http://SoldWithVideo.com and he has been helping small businesses increase their local advertising through video marketing, while keeping it extremely affordable.Some Topics We Discussed Include:Ronnie White's Youtube Channel: https://www.youtube.com/user/rwhite73Jim Fortin http://mindauthority.comOpen Broadcast Software: http://obsproject.comBest practices for YouTube marketingVarious back-linking strategiesPlanning YouTube content strategyThe difference between YouTube and Facebook videosFacebook marketing strategiesHow to use social media platforms and videos to grow a big organic followingWhat Local Video Academy is all aboutLearn more about Brandon and get the full shownotes at https://baconwrappedbusiness.com/brandonlucero/.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Today's episode was recorded on the day we got the results of the Presidential election.It seems fitting that the topic is all about freedom and capitalism with Ryan Moran, the Founder of FreedomFastLane.com, host of FreedomFastLaneLive.com (in December) and the Founder of Capitalism.com.Ryan Moran is an expert in building companies and brands and is teaching people to change the world and make money in the process by building a business and investing the profits.Some Topics We Discussed Include:Why Ryan believes capitalism was NOT represented in this episodeThe difference between free-market capitalism and crony-capitalismWhy capitalism is the single biggest force for good and abundance in the worldWhy government-sponsored social-safety-nets usually have the opposite effect and how to do it better locallyWhy minimum wage actually hurts more people than it helpsRyan's mission to own the Cleveland IndiansHow and Why he stepped out of his comfort zone and into a new level to get him closer to his goal of buying the Indians.Starting a 400 person first-event with massively influential names in business because he didn't think he could do itWhat to expect this year at FreedomFastLaneLive.comTo learn more about Ryan and get the full shownotes at https://baconwrappedbusiness.com/ryanmoran/Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Brad Joins us as a fellow podcaster and Marketing Guru. One of the main reasons I have him on the show is Brad stands out as a out of the box thinker..   What Brad Costanzo does... Costanzo Marketing Group is a boutique business growth firm specializing in creative and innovative business strategies to accelerate growth, profitability and brand recognition.  We use a combination of direct response, digital marketing, brand identity and story-selling strategies that ramp your revenue and propel your profits. Website: http://www.costanzomarketing.com Facebook: https://www.facebook.com/bradcostanzo     https://www.youtube.com/user/codiedoginteractive?sub_confirmation=1       https://free.codiedog.com Facebook: https://www.facebook.com/dennislanglais   Twitter: https://twitter.com/dennislanglais   Website: http://codiedog.com   YouTube: https://www.youtube.com/user/codiedoginteractive?sub_confirmation=1   iTunes: https://itunes.apple.com/us/podcast/five-minute-bark-podcast/id969280897?mt=2   Google Play: https://play.google.com/music/listen#/ps/I3l2vjdoam6ngtimuokiwwwgju4   TestimonialsL; https://www.youtube.com/playlist?list=PLHFrChbniQ3Ridu6FwlwSPBjNie63lxsV   Free courses: https://free.codiedog.com   Premier Guest: https://go.codiedog.com   Video Traileres: https://www.youtube.com/playlist?list=PLHFrChbniQ3SGHp9jXhQhzUkFcomT7-v3      

Brad Costanzo, an entrepreneur, investor, and business consultant who built (and sold) two digital businesses. Today, Brad helps companies use proven marketing methods, innovative branding campaigns, and form strategic alliances to grow their revenue. He also hosts the “Bacon Wrapped Business” podcast on iTunes. Famous Five: Favorite Book? – One Simple Idea What CEO do you follow? – N/A Favorite online tool? — MindMeister and XMind Do you get 8 hours of sleep?— “Typically 7” If you could let your 20 year old self know one thing, what would it be? – “Don’t seek comfort, seek challenge.”   Time Stamped Show Notes: 01:44 – Nathan introduces Brad to the show 02:06 – Brad sold two digital businesses 02:30 – Dating and relationship product, real estate product etc. 03:10 – Fun bar tricks 03:38 – Sold it for six figures 04:05 – Pigtones.com 04:23 – Sold it for less than $100,000 04:36 – Brad now focuses on consulting, crowdfunding, and coffee 04:50 – Equity crowdfunding 05:08 – What he did after selling his businesses 05:34 – Launched consulting firm in 2013 05:40 – How the firm grew over time 03:30 – Pricing 06:05 – Average retainer 06:22 – Total revenue in 2013 07:15 – Total revenue in 2015 07:34 – Revenue goal in 2016 08:11 – Total price per deal 08:38 – Equity product campaign 09:00 – Where Brad base his consulting fee 09:29 – Team size 09:35 – Full-time 09:51 – Number of unique customers in 2016 10:10 – First equity crowdfunding campaign 10:39 – Brad talks about his client who is from the real estate field 11:23 – Reww.com 11:45 – Different funnels 12:54 – Brad likes 2-3 steps funnel 13:08 – Magnified message 13:30 – MVF funnel 14:10 – Selling DVDs for real-estate market 15:14 – Cost of driving a sale and the return 15:26 – Brad’s coffee business with wife 15:41 – StilettoCoffee.com 16:14 – Coffee is a commodity 16:32 – His wife’s idea of selling coffee to women 17:35 – Build a brand using story-telling 18:18 – Total sales as of the moment 19:14 – Hillary Clinton coffee 20:26 – Potential for an exit 20:46 – Check StilettoCoffee.com and use the code BRADVIP on checkout to get a discount. Follow Brad on his website and podcast 22:35 – Launch of Brad’s podcast 22:55 – Total downloads 23:50 - The Famous Five   3 Key Points: Listen and learn from the people that belong to your market. You only get one shot in life—make sure your aim is true. Keep things simple.   Resources Mentioned: Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers. Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks – The site Nathan uses to manage his invoices and accounts. Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. StilettoCoffee.com – Brad and his wife’s coffee business Costanzomarketing.com – Brad’s website BaconWrappedBusiness.com – Brad’s podcast channel Show Notes provided by Mallard Creatives

Books have the power to teach, transform, entertain, sell and spread ideas, and to build credibility and celebrity for its author. Today's guest is one of the most criticized and controversial authors in modern times and one of the most disruptive, inventive, and successful authors on the planet.Tucker Max is a three-time #1 New York Times best-selling author that has sold over 3 million books worldwide. He is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at the same time! He singlehandedly created a new genre of books called “fratire” with titles such as “I Hope They Serve Beer In Hell,” “Assholes Finish First,” and “Hilarity Ensues.”Those who have followed his path have witnessed a remarkable reinvention of his personal brand from a slinger of hilarious and misogynistic tales of debauchery to disrupting the book publishing industry and tripled his royalties to becoming the Founder and CEO of a multi-million dollar business helping people to write best-selling books, without ever typing a word. Tucker's company, Book in a Box, has created an ingenious way for people to write books fast, without ever writing a word.On our call today we discuss the process of that and discuss unique effective strategies to market your book and build your brand on the back of it. We also discuss some of the growing pains that Tucker experienced as a CEO and how he found his own executive coach who became a partner in this business from reading dozens of books by other coaches and settling on Cameron Herold, the author of Double Double and a future guest of Bacon Wrapped Business.Some Topics We Discussed Include:The Book In A Box process of turning your ideas into a bookReasonable expectations and return on investment of writing a bookUnique and effective ways to use your book as a marketing toolHow to properly target your audience before the book gets writtenBrad's unique strategy of using Amazon to gift your book to highly influential peopleThe importance of finding quality CEO/COO for your business and how Tucker did it.Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Will Ford is a highly successful entrepreneur and Crowdfunding Expert. He is the president and co-founder (with Tom Dadourian) of LaunchBoom.com, a full service marketing agency that manages the entire crowdfunding process from start to finish. They partner with companies that are looking to launch new, innovative products on platforms such as Kickstarter and Indiegogo. They have a 100% funding success rate because they only accept clients when they know they con control the outcome of the launch. For Full Show Notes & Highlights Visit http://baconwrappedbusiness.com/launchboom/ To contact Will, go to LaunchBoom.com and click on the Apply button at the top. There are a few basic fields to fill out and you will get a response within 24 hours. Share this episode of Bacon Wrapped Business on Facebook, Twitter or wherever you like to spread the word. Don't forget to leave us a review on iTunes. For questions, comments, help with your business or to offer book recommendations, contact me at askbrad@baconwrappedbusiness.com.

Have you ever compared business strategy to surfing? Mike Michalowicz has. As author of the new book SURGE: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna, Mike uses surfing as an analogy for business. So listen up and ride the waves with him on this episode of Bacon Wrapped Business. Be where people need you when they need you by identifying imminent trends. Surfers look at waves that are close, or imminent, and evaluate which one is the best. No one can surf the entire ocean all at once, so pick a cove (one segment of a trend) and decide which waves are best. SURGE stands for Separate, Unify, Rally cry, Gather and Expansion. Separate: Pick a “cove” to surf in. Zero in on one area to market and decide who you’re going to market to. Unify: Paddle in front of the “wave” so that it can help push you along and gain momentum. Rally cry: There’s a point when you’re riding a wave that the board lifts out of the water causing a transfer of energy from you paddling to the wave pushing you. In business, this is when the community starts carrying the wave, or market force, for you. Gather: Collect knowledge to constantly perfect your product. Expansion: When you first start surfing, you don’t do fancy tricks right off the bat. You have to start with the basics and expand from there. In business, once you get your product out in the general market, you can then target it to more specific markets like professional athletes, celebrities, or whatever high profile group is appropriate for your business, who can then promote your product even further for you. Tip Give your customers a short survey right after they buy your product. For example, ask where they heard about it and why they decided to purchase it at that moment. Brian Smith, the creator of UGG® boots, originally targeted his product at surfers (not teenage girls). When neoprene swimwear hit the market, it led to year-round surfing. That meant that surfers needed something to keep their feet warm when they got out of the water in colder weather. The interior material of the boots did not absorb bacteria or odor, and the above-ankle height kept beach sand from getting into the boots. The Rally Cry for UGG® was no more cold feet for surfers. The expansion began by targeting professional surfers who would increase popularity and demand for the product. Then other areas were targeted: hockey players, hunters, skiers, etc. which really expanded the market for these simple, cozy boots. Eventually, the trend reached teenage girls and now you can’t take two steps without seeing young women in UGG® boots. This change in demographic led to many people calling Brian Smith a sell-out, which begs an important, and mandatory, question: Are you willing to compromise the initial group/demographic that carried your product to success? The Cronut® is another widespread, high-demand product, but people often travel a long way to Dominique Ansel’s bakery in New York to get the true, original Cronut® and see its birthplace. Tip If starting and manufacturing a new product is too intimidating for you, you can start by improving an existing product and licensing it to a bigger company. When you are the first to target a new market, consumers will be more tolerant of any inferior elements of your business because you are their only option. Your marketing needs will start to decrease as everyone learns about you, but that is when you really need to improve and perfect your product so that you stay on top when others try to corner your market. Don’t let them steal your wave. If you know of any podcasts that need a guest, tell Mike Michalowicz. Get in touch with him and invite him on the show. Go to his site for information. Books mentioned: Surge by Mike Michalowicz Check out Mike’s other books Free: The Future of a Radical Price by Chris Anderson The 4-Hour Work Week by Timothy Ferriss The Big Idea by Donny Deutsch One Simple Idea by Stephen Key Do you have questions or comments? Need advice? Want to suggest more books on business? Contact Brad: askbrad@baconwrappedbusiness.com

Ace Chapman is a micro private equity investor who has acquired 15 offline businesses (he has sold 13 of them) and 31 online businesses. He is also the author of The Ace Formula, a book on how to buy a profitable business, starting with no money, and live life on your terms like a boss.Ace bought his first business, CoolWallStreet.com, in the late ’90s at the age of 19. He started as a member of the site which allowed users to invest virtual money in the stock market. When he sold the business in 2001, he was getting seven-figure offers.He talks about his favorite business deal which was a tanning salon that he sold only six months later for more than double profit, and shares the three key things he looked for before purchasing it.Some Topics We Discussed Include:Starting an offline businessBuying an offline businessSelling businessesManaging and marketing a businessFinding potential businesses to sellPlaces to find the best dealsLove the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Entrepreneurs are full of ideas. Some are great, some are terrible. But how do you know which is which until you put ideas into action? How do you avoid the time and money suck of half baked ideas? In other words, will your business idea fly? I invited Pat Flynn, host of AskPat and Smart Passive Income and author of a new bestselling book, "Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money", about how to validate your ideas before bringing them to life to discuss why and how validation works. When he was laid off from his dream job a few years ago, architect Pat Flynn discovered online business — and it was one of the best things that ever happened to him. On this episode of Bacon Wrapped Business, Pat tells us how he’s since helped other people go into business for themselves while avoiding half-baked ideas, misguided theories, and other forms of self-delusion. So if you have an idea (or 100) and wondering if you should start it or scrap it, this episode is for you.

Download The Transcript at http://baconwrappedbusiness.com/kelly-fidel/ Want to tap into much bigger clients and generate game-changing revenue, no matter where you're starting? This show is for you. Small clients are fine, but big clients are often easier to work with and much more lucrative. Enter Kelly Fidel, the woman who helps women (and men) not only "break" the glass ceiling, she removes it completely. Kelly Fidel is a Premier Sales Expert, Business Strategist and Entrepreneur Mentor and owner of "No Glass Ceiling" training and events. Kelly's superpower is to be able to unlock anywhere business and client opportunities from 6 figures to over $560,000 in a business that people don’t even see. You’re probably stepping over money and leaving it all over the table and floor. I’m really excited for you guys to be able to learn from her so that you can take these strategies that she’s going to share with you, and implement them into your business. So, that you can go out and start with the right kind of clients that you want, right now, today. This week, and not have to wait any longer. I’m going to share with you just a little bit about Kelly and some of the cool stuff that she’s doing. She has an amazing background. She came out of corporate America, worked with some of the biggest Fortune 100 companies in the world, where she sat and competed in the boardroom for the WIN. Later, she left corporate to have her family. She got bored being a stay at home mom (EVEN though she loves her boys) and built a couple of business to 7 figure and sold them. Now, what’s really unique is that she watched the struggle of a lot of entrepreneurs, just like a lot of us on the line. She just decided that instead of going back to the big bucks companies, to really help entrepreneurs grow six and seven figure businesses. Known as “The Dealmaker” … Today, she helps entrepreneurs UP LEVEL their own game by working with high paying affluent entrepreneurs, landing lucrative small to mid sized companies as well as big corporations. Her clients include MGM, Zappos, Warner Brothers, Mercedes Benz and a host of about 200 small and mid sized companies. Kelly's Gift To Bacon Wrapped Business Listeners Only The No Glass Ceiling Live event in Las Vegas on October 9-11 is normally $1,495 and rising. However when you go to http://noglassceiling.com/private Kelly will take off $1,000 off the price of registration. (That price is only promised til Sept 5, 2014 however) Visit her in Vegas, you'll be glad you did. Here’s what we discussed: 3:51 - Helping female entrepreneurs 4:26 - Gender discrimination 6:13 - Starting her sales career at the age of 9 selling 7:16 - From ejecting from college to competing in Fortune 100 boardrooms 7:55 - How Kelly found her Mission 9:01 - The mission and vision of No Glass Ceiling 9:17 - What Kelly will give before she dies: ____________ and ___________ 10:26 - Who are the types six-figure clients Kelly serves 13:06 - Stories of success 19:17 - How to raise your rates 21:43 - Identifying pricing with your own value vs. the result you get for your client 26:04 - Breaking through the barriers and understanding where the value comes from 27:26 - An actionable strategy that people can land a piece of business: Associations 28:18 - How to tap into associations and become their “_” 30:47 - How to do a Client Appreciation Day for massive leads 35:35 - The fatal mistake entrepreneurs and salespeople make in selling 36:01 - Why some people can’t close a deal 37:03 - What Kelly and her clients are doing more effective than others are 38:26 - How Kelly closed the MGM Resorts in three-call close in one week 40:51 - How leaving a simple voicemail turned into a massive deal 48:15 - Time and value are __________ when it comes to working with anybody. 49:13 - Using Jim Camp’s Start With No strategy 50:43 - How to deal with a demanding client 51:16 - Managing expectations 53:09 - The biggest challenge a lot of people have 57:06 - About the No Glass Ceiling Women’s Conference in October 59:11 - Getting results in advance through the pre-event training 58:31 - The great things to expect from attending the conference 60:34 - An ecosystem within the event and other things Kelly is involved in 1:03:20 - A special surprise for the Bacon Wrapped Business podcast audience! 1:07:07 - Sign up for free membership at No Glass Ceiling and get free full access to training, interviews, & more. 1:07:56 - Kelly’s mentors: people who have made the biggest impact on her life and career 1:09:10 - What Kelly digs about Brad Costanzo (aka Brad's Favorite part of the show obviously) 1:10:00 - Dan Sullivan’s book, Unique Ability: Asking other people how they see you RESOURCES For more information on Kelly Fidel and her incredible work, visit: -No Glass Ceiling event - www.noglassceiling.com FULL PRICE LINK FOR OTHER PEOPLE -Kelly Fidel's website - www.kellyfidel.com Download The Transcript at http://baconwrappedbusiness.com/kelly-fidel/ If you have any questions or challenges or would like a second opinion on your business strategy, email AskBrad@baconwrappedbusiness.com and let me know.

There are a million ways to make a million dollars… and in today’s episode, Brad Costanzo breaks down the many, many opportunities and business types out there. But how do you decide what type of business you should start? He has some tips on that, too…

Josh Felber is focused on challenging himself and those around him to consistent excellence. Josh’s Mission in life is to help over 100 million people design, develop and deliver their passion and expertise to the world so they can have the time, freedom and life the lifestyle of their design as well as make more money. He has co-authored two books one with Brian Tracy and with Steve Forbes as well as he is an executive producer on a documentary about Peter Diamandis “Visioneer” and the Miami Heat wheelchair basketball team “The Rebound”. Josh has appeared as a guest expert on TV which was seen on NBC, CBS, ABC and Fox as well as his biography was picked up by the E channel. He is an active contributor to Entrepreneur.com, Inc.com, businessinsider.com as well as Forbes.com Josh helps entrepreneurs make the shifts needed to transform their lives and create momentum in their business and balance in their lives. This episode is for you if you have been stuck or challenged in moving past the mental roadblocks holding you back from being the best version of yourself. Visit JoshFelber.com for more resources Visit BaconWrappedBusiness.com/whoareyou to tell me more about you

What do you do first thing in the morning? I used to check my email, get my coffee, shower and get down to business. I had a routine but it wasn't productive at all. I heard about the importance of morning rituals but I tend to hate mornings, so I never did anything about it. Then I read The Miracle Morning by Hal Elrod and it changed everything... In addition to being one of the highest rated keynote speakers in America, Hal Elrod is the #1 bestselling author of what’s being widely regarded as one “one of the most life-changing books ever written,” The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life… (Before 8AM). He’s also a Hall of Fame business achiever, one of America’s top Success Coaches, an ultra-marathon runner, and grateful husband & father. Known as “Yo Pal Hal” since hosting his first radio show at age 15, his greatest triumph came at age 20 after he was hit head on by a drunk driver (at 80 mph) and found dead at the scene… Despite being dead for six minutes, in a coma for six days, breaking 11 bones and being told he may never walk again, Hal defied the logic of doctors and the temptations to be a victim, and he bounced back to prove that ALL of us are capable of overcoming extraordinary adversity to create extraordinary results in our personal and professional lives. Listen to the podcast, buy the book and change your life. It simply works. Unless you're a lazy DNB

Go to BaconWrappedBusiness.com/whoareyou to join the Golden Rolodex. Who Is Brad Costanzo, really? Today the table was turned and instead of me interviewing a guest, the guest is interviewing me... about me. Sound narcissistic? It would be if the interview was all about my wins, successes, skills, etc. But this is very different. You may recognize Dr. Laurie Emery from a previous episode when I interviewed HER. (If not, you can watch it there). Dr. Emery is a business and life transformation coach and one of the top experts in the world working with high performance individuals, entrepreneurs, executives and families. And I hired her to work with me after that episode. We were going to do our weekly private coaching session together but she suggested that she interviewed me for the podcast instead. She only told me that she would be asking me to be very vulnerable with you about my life and my story. Dr. Emery knows how to ask some very tough questions and this was no exception. I've never been this real in full public before and now is your chance to hear what goes on in the space between my ears like never before. Here's a few of the timestamped highlights in case you're in a rush for time: 4:00 My personal brand: The golden rolodex, making authentic connections and being a wikipedia of marketing knowledge, collecting skills, knowledge and connecting the dots between people, ideas and knowledge 7:17 Why creating connections is important to me. 9:00 What are some of the hardest lessons I’ve had? (Like losing EVERYTHING I had not once, but twice) 11:20 What am I most passionate about? My big struggle and who I envy. 12:45 What am I afraid of in my relationship? 13:45 Philosophy about what makes a relationship work? Answer empathy 15:30 What has to happen for me to have a life with no regrets? 19:22 Who have been my biggest teachers? 22:00 What do I think people learn from me? 25:00 Fears of Vipassana Meditation (Rob 26:25) 29:00 What do I struggle with the most? Answer: lack of clarity 35:00 Changing the educational system. 49:00 How I cope with my ADD 54:25 What frustrates me the most about life? 56:00 My saddest story 1:01:00 What have I had to learn to tolerate and what’s been critical to success 1:04:40 What’s next for me based on what I want to create? 1:07:39 What’s the craziest thing I’ve ever done in my life? I do this because if you're going to invest your time and energy with me on this show, in life, as a friend or a client, I want you to know who I am. If you enjoy this, if it resonates with you, please let me know. Leave a comment in the space below and share this with your friends on social media if you think they'd benefit as well. To learn more about Dr. Emery visit her site at BuildYourLifeByDesign.com To learn more about TheBoardroomMastermind.com

Today we're doing the first ever "doublecast" where my friend and marketing colleague, Sweeney Daniel and I interview each other. *This is a special VIDEO DOUBLECAST: You can watch the video by clicking here Sweeney is the host of the hit podcast Trigger Cast by Digital Triggers So we decided to do something special and create a podcast that simultaneous went out both on The TriggerCast and on Bacon Wrapped Business. It's a bit of a double interview where Brad and Sweeney go back and forth on different business related topics with no set-agenda except to share some of the coolest things we've learned recently. Here's a few of the highlights Brad and Sweeney shared in the interview: What we've learned from podcasting for the past year Getting great guests on your show Content Marketing: How to spread your blogposts leveraging BuzzSumo and Influencers Baking in the promotion into the content Our most successful podcasts and why they were so successful Trust Me I'm Lying for manipulating blogs and news stories Should you join a mastermind group? Paying the litmus fee. 'The most success I've ever had is through the relationships.  The best relationships I've had are through masterminds.  The best masterminds are typically paid.  The more you pay the better access you get.' 'If I had to do it again I probably would have joined the biggest mastermind I could find.' Find a success story, or testimonial, and follow up with them to see what they did. The 3 and half questions he asks himself or his clients to solve a majority of business problems.  Who else has what I need and who else needs what I have? Importance of Design and UX Running a Giveaway Hear [Sweeney on Trigger Cast here][2]  *This is a special VIDEO DOUBLECAST: You can watch the video by clicking here

Technology is almost analogous with improvement, and that means that what’s effective yesterday can still make an impact today. Dubbed as a unique creative force in the marketing space, Founder of Big Baby Agency, Ron Lynch, takes growing businesses through TV infomercials to the next level.Ron has worked with household brands in the industry and has sold over $3 billion worth of products with infomercials. This episode covers detailed strategies and technicalities to making an effective infomercial for today’s consumers.Some Topics We Discussed Include:How Ron Lynch got into the businessThe difference of infomercials and short formsWhat makes an effective infomercialWriting a show from scratchBenefits of testimonialsTechniques for getting the most effective testimonialsThe difference of selling to men and womenThe changes that the internet brought to salesBigBaby’s client profileLearn more about Ron and get the full shownotes at https://baconwrappedbusiness.com/ron-lynch/Love the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

Watch The VIDEO of this episode by clicking here (Transcript also available at the link above) Online marketing has never been easier to do... but more difficult to do effectively. Tools and software make getting started easy (much easier than when I began in 2008). But it's become crowded and hard to stand out in a noisy marketplace. That's why I invited my friend Mike Filsaime to join me on the show today and discuss what's working for him and his company right now AND where he sees the opportunities in the very near future. Meet Mike Filsaime Watch The VIDEO of this episode by clicking here Mike began his career in the car industry and began earning a full time income by marketing products and software online in 2002. Since then he's become a leading expert in how to get traffic and how to convert that traffic profitably. He's also built many software tools along the way that make it easier for business owners to get online and make money quickly. He and his partner, Andy Jenkins are the owners of a software that competes with GotoWebinar (called WebinarJam) and the Genesis-line of training products. In addition he has created a multi-million dollar marketplace for experts to publish information products called DealGuardian. Mike has had tremendous success and has proven to be an open book full of strategies that give entrepreneurs the edge to navigate a confusing marketplace. That's why I'm excited to have him as a guest on Bacon Wrapped Business. Here's What You'll Discover In This Episode How to use Pre-Framing in your marketing to increase conversions Why "getting traffic" is EASY and the mindshift you must make One simple trick on an order form that made 20% more people buy Mike's upsells A secret Paypal strategy almost nobody is using that increased Mike's conversions by 33% How to use the 10/80/10 rule of writing salescopy -What Mike says is the biggest unexploited advertising method and how to use it... -...to ethically steal your competitor's traffic Where Mike sees the #1 opportunity for next year in digital marketing And MUCH MORE! Here's a few of the sites and services mentioned Webinar Jam Traffic Genesis Video Genesis DealGuardian Also Watch The VIDEO of this episode by clicking here And receive the TRANSCRIPT for free

Download The TRANSCRIPT to this episode by clicking here Nothing really happens until someone sells something. Persuasive copywriting is as much an art as it is a skill. Learning how to sell your own product or service effectively is arguably the most important skill any entrepreneur can possess. Copywriting is the skill of selling one-to-many. Fortunes are made and lost by the skill of the copywriter, especially in direct response marketing. In this world, few copywriters are as legendary and influential as the late, great Gary Halbert who is not only responsible for some of the best selling direct response ads in history but is also responsible for training some of today's top copywriters. In fact, there's likely not a copywriter alive who has not been influenced in one form or another by Gary Halbert. That's why today I'm very proud to bring you Gary's son and protege, Bond Halbert as my guest on Bacon Wrapped Business. Meet Bond Halbert Carrying the Halbert name in this industry could be a blessing or a curse. To be raised by the "Prince of Print" and not walk away with a world class skill would be a tragedy. Fortunately, Bond Halbert paid attention to his Pop and soaked in an incredible marketing education, proving that his father's legacy will live on through Bond and the work that he and his brother Kevin Halbert are doing in their father's name. I'm very honored to have Bond join me on today's episode where he not only gives us a peak at some of the insights his father shared with him, but how to use these concepts in today's marketing environment. He'll also present his recent project, "The Gary Halbert Letter All Star Audio Series" which is a MUST for anyone serious about business. In today's interview, Bond will share his secrets to solid copywriting, marketing tips and the importance of using “ The Big Idea “ strategy. In This Episode We Discuss 02:30 - Growing up with Gary Halbert as a father 05:00 - The World Famous full page girlfriend Ad 06:25 - The Gary Halbert All-Star Audio Series 10:15 - Getting 13 of the world’s top copywriters to join in on the program 19:00 - The Importance of The Big Idea? 26:14 - Bacon wrapped strategy: How your subconscious finds The Big Idea 28:00 - How to borrow ideas from other industries 30:31 - The two types of masterminds that you need to be in 32:41 - Borrowing Brilliance 36:00 - How to write a modern day sales page 36:20 - The Jingle Experiment 39:00 - Your only goal should be _______. 41:32 - Digging into the story and answering the right questions 43:15 - Borrowing good offers from the news 47:20 - What really gets people’s attention 53:13 - Why people really buy Rolex watches 56:40 - Creating excuses so the prospect can defend their purchases 1:00:09 - Understanding what makes people tick 1:02:30 - How Bond writes salescopy 1:06:22 - The importance of having a writing routine 1:11:12 - Copywriter productivity hacks 1:16:30 - Who Bond works with and what he’s working on now Resources For more information on Bond Halbert and his incredible work, visit: The Gary Halbert All-Star Audio Series - http://thegaryhalbertletter.com/stars The Gary Halbert All-Star Audio Series (Android) - http://halbertising.com/ Bond's Site - http://bondhalbert.com Download The TRANSCRIPT to this episode by clicking here If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.

Download The Transcript at http://baconwrappedbusiness.com/kelly-fidel/ Want to tap into much bigger clients and generate game-changing revenue, no matter where you're starting? This show is for you. Small clients are fine, but big clients are often easier to work with and much more lucrative. Enter Kelly Fidel, the woman who helps women (and men) not only "break" the glass ceiling, she removes it completely. Kelly Fidel is a Premier Sales Expert, Business Strategist and Entrepreneur Mentor and owner of "No Glass Ceiling" training and events. Kelly's superpower is to be able to unlock anywhere business and client opportunities from 6 figures to over $560,000 in a business that people don’t even see. You’re probably stepping over money and leaving it all over the table and floor. I’m really excited for you guys to be able to learn from her so that you can take these strategies that she’s going to share with you, and implement them into your business. So, that you can go out and start with the right kind of clients that you want, right now, today. This week, and not have to wait any longer. I’m going to share with you just a little bit about Kelly and some of the cool stuff that she’s doing. She has an amazing background. She came out of corporate America, worked with some of the biggest Fortune 100 companies in the world, where she sat and competed in the boardroom for the WIN. Later, she left corporate to have her family. She got bored being a stay at home mom (EVEN though she loves her boys) and built a couple of business to 7 figure and sold them. Now, what’s really unique is that she watched the struggle of a lot of entrepreneurs, just like a lot of us on the line. She just decided that instead of going back to the big bucks companies, to really help entrepreneurs grow six and seven figure businesses. Known as “The Dealmaker” … Today, she helps entrepreneurs UP LEVEL their own game by working with high paying affluent entrepreneurs, landing lucrative small to mid sized companies as well as big corporations. Her clients include MGM, Zappos, Warner Brothers, Mercedes Benz and a host of about 200 small and mid sized companies. Kelly's Gift To Bacon Wrapped Business Listeners Only The No Glass Ceiling Live event in Las Vegas on October 9-11 is normally $1,495 and rising. However when you go to http://noglassceiling.com/private Kelly will take off $1,000 off the price of registration. (That price is only promised til Sept 5, 2014 however) Visit her in Vegas, you'll be glad you did. Here’s what we discussed: 3:51 - Helping female entrepreneurs 4:26 - Gender discrimination 6:13 - Starting her sales career at the age of 9 selling 7:16 - From ejecting from college to competing in Fortune 100 boardrooms 7:55 - How Kelly found her Mission 9:01 - The mission and vision of No Glass Ceiling 9:17 - What Kelly will give before she dies: ____________ and ___________ 10:26 - Who are the types six-figure clients Kelly serves 13:06 - Stories of success 19:17 - How to raise your rates 21:43 - Identifying pricing with your own value vs. the result you get for your client 26:04 - Breaking through the barriers and understanding where the value comes from 27:26 - An actionable strategy that people can land a piece of business: Associations 28:18 - How to tap into associations and become their “_” 30:47 - How to do a Client Appreciation Day for massive leads 35:35 - The fatal mistake entrepreneurs and salespeople make in selling 36:01 - Why some people can’t close a deal 37:03 - What Kelly and her clients are doing more effective than others are 38:26 - How Kelly closed the MGM Resorts in three-call close in one week 40:51 - How leaving a simple voicemail turned into a massive deal 48:15 - Time and value are __________ when it comes to working with anybody. 49:13 - Using Jim Camp’s Start With No strategy 50:43 - How to deal with a demanding client 51:16 - Managing expectations 53:09 - The biggest challenge a lot of people have 57:06 - About the No Glass Ceiling Women’s Conference in October 59:11 - Getting results in advance through the pre-event training 58:31 - The great things to expect from attending the conference 60:34 - An ecosystem within the event and other things Kelly is involved in 1:03:20 - A special surprise for the Bacon Wrapped Business podcast audience! 1:07:07 - Sign up for free membership at No Glass Ceiling and get free full access to training, interviews, & more. 1:07:56 - Kelly’s mentors: people who have made the biggest impact on her life and career 1:09:10 - What Kelly digs about Brad Costanzo (aka Brad's Favorite part of the show obviously) 1:10:00 - Dan Sullivan’s book, Unique Ability: Asking other people how they see you RESOURCES For more information on Kelly Fidel and her incredible work, visit: -No Glass Ceiling event - www.noglassceiling.com FULL PRICE LINK FOR OTHER PEOPLE -No Glass Ceiling Women’s Conference (PRIVATE $1000 DISCOUNT LINK FOR BACON WRAPPED LISTENERS!)- www.noglassceiling.com/private -Kelly Fidel's website - www.kellyfidel.com Download The Transcript at http://baconwrappedbusiness.com/kelly-fidel/ If you have any questions or challenges or would like a second opinion on your business strategy, email AskBrad@baconwrappedbusiness.com and let me know.

Mike Koenigsknows how to get people noticed. The bestselling author of You Everywhere Now and the Founder/CEO of TrafficGeyser.com and InstantCustomer.com, Mike is on the cutting edge of technology and education when it comes to helping business owners build their platform and distribute their message.He has worked with several global brands like 20th Century Fox, Sony Entertainment, and BMW, as well as notable celebrities including Tony Robbins, Paula Abdul, and Brian Tracy.Mike is a three-time #1 bestselling author and is also a speaker, a filmmaker, and a philanthropist – simply cutting edge in everything he does!He joins the show today to discuss the power of having a platform like a podcast, a book, or another medium to build thought leadership as well as the concept of “You, Everywhere, Now.”Learn more about Mike and get the full shownotes at https://baconwrappedbusiness.com/mikek/In this episode of Bacon Wrapped Business, you'll discover:Today’s digital trends people can take advantage of quickly and easilyHow to get any audience in the world and connect with them for freeWhat’s coming - Apple TV disrupting cableHow Mike met and positioned himself to work with Richard DreyfussThe next most powerful thing - starting a podcastWays to move the needle and grow your businessGetting your book published on AmazonWhy every business person should have a book and a podcast showMike’s radical life transformation - kicking cancer’s butt and the lessons he learnedMike’s key to happinessLove the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

In this episode we are joined by marketer, podcaster, and Amazon publishing expert, Brad Costanzo!   Inspired years ago by the book, The 4-Hour Work Week, Brad set out to change his life by leaving the traditional job and sales model and become an entrepreneur.   Brad sought out to identify opportunities in the marketplace for information products and software to fill gaps he found and innovate on existing proven concepts.     One day, while creating a “how-to” information product, Brad had an epiphany…   Most marketers think only about Google and YouTube when it comes to selling how-to products, where people may or may not be in “buying mode” when they are searching.  However, on Amazon, how-to seekers are almost always in buying mode!     And so began his quest to master publishing on Amazon as a door opener and skill set to be bring to consulting relationships.   The first decision when it comes to publishing a book on Amazon is whether you are going to publish it for yourself or someone else.  You don’t have to write your own book, but you can still benefit from a percentage of the publishing process if you can help others get their book published by learning the publishing process.   From there, you can engineer a lead flow process, taking book buyers and giving them, as an example, access to free videos that accompany the book, or an additional report available as an email download.   Another innovation Brad came up with was what he calls “reverse ghost writing”, where he writes a high-quality book on a topic and then seeks out an established authority in that niche to put their name on the book and promote it in exchange for a 20% royalty.     Brilliant!   When it comes to promoting your book and coming up with your strategy, there are many different considerations and options.   Becoming a Bestseller on Amazon can happen through the proper “launch” promotion, and through researching your category in advance to determine your level of competition (if the “bestseller” label is what you’re after).     You’ve also got pricing considerations.  Are you trying to make money from book sales, or can you forgo that income for the sake of pricing your book much lower to generate leads for your back-end marketing funnel process?   Brad’s suggestion is to look at the 3 main reasons for publishing a book on Amazon on this order:     #1 Credibility   #2 Lead Generation   #3 Royalties (income from book sales)   Another fantastic philosophy Brad has is to lead with giving.  Most people lead with asking or taking, they want something and have offered no value or service before hand.   From there Brad dishes on networking.  One great tip that he has is, you don’t have to be a “guru” or authority in your niche if you simply act as a connector.     A great way to do that is to be the creator of formal networking or mastermind groups in your niche, such as starting with something as simple as a private Facebook group.  Then, consider building to bigger and better connection models, such as high-end paid mastermind retreats.   There were so many awesome tips from Brad in this interview we could barely fit them all in the show notes!!  Thanks, Brad!   To hear more from Brad Costanzo, make sure you check out his podcast, Bacon Wrapped Business at BaconWrappedBusiness.com!  Everything’s better with bacon, even business!   Love Brad’s interview??  If so, take his recommendation and please give us a 5-star rating and write us a review in iTunes telling us what you love about Life on Fire TV!   Thanks so much for subscribing!  You rock!