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Send us Fan MailPumping can bring up so many questions, especially when you're trying to protect your supply, build a routine, or figure out what's actually normal.In this episode, Katy sits down with Tanya Roberts from Lactation Connection for Part 3 of our breastfeeding series. They're talking through the things moms often do not learn until they're already in the middle of it, from choosing a pump to understanding flange fit, replacing pump parts, building supply, and making pumping work in real life.We're getting into questions like:Which type of breast pump is right for you?Why does flange size matter?How do worn-out pump parts affect output?What can hurt your milk supply without you realizing it?How do you build a pumping schedule that actually works?This is Part 3 of our breastfeeding series, so be sure to listen to the other parts for more breastfeeding, pumping, and postpartum feeding support.Shop Lactation Connection:https://lactationconnection.com/Follow Tanya Roberts with Lactation Connection:Instagram - @lactationconnectionTikTok - @tanyarobertslcYouTube - @tanyarobertslcPinterest - @LactConnectKeep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us Fan MailToday we're talking about one of the biggest breastfeeding questions new moms have: How much milk does my baby actually need?In this episode, Katy sits down with Tanya Roberts from Lactation Connection for Part 2 of our breastfeeding series. Tanya is helping break down the feeding questions that can feel confusing, stressful, or impossible to figure out at 3 a.m. Because if you've ever wondered, “Is my baby getting enough?” you are not alone.
Is your incrementality testing giving you accurate data or are you burning budget on a broken signal? Austin Harrison (CEO, Northbeam) joins Sean Frank (CEO, Ridge) and Katy Mimari (CEO, Caden Lane) to challenge the most repeated advice in ecommerce measurement: that longer tests are always better, holdouts are interchangeable, and incrementality alone is enough to make media decisions. They break down when a growing brand needs incrementality versus MTA, and how running tests inside a noisy environment can produce weeks of data worth nothing. Sean pulls from Ridge's own results to show how layering incrementality on top of MTA unlocked YouTube spend that in-platform data never would have justified, while Katy's botched first test proves clean test conditions matter as much as the tool itself. They also dig into why moving up funnel on Meta is outperforming conversion campaigns at scale, and what separates the fastest-growing ecommerce brands in 2026 on creative. Powered ByFulfilhttps://bit.ly/3pAp2vuSaras Analyticshttps://bit.ly/9OP-YtdescAftersellhttps://9ops.co/4i3bb5Richpanelhttps://9ops.co/richpanelNorthbeamhttps://www.northbeam.io/Postscripthttps://9ops.co/postscriptOperators Newsletterhttps://9operators.com/
Send us Fan MailToday we're talking about something so many moms expect to feel “natural”… until they're actually in it: Breastfeeding.In this episode, Katy sits down with Tanya Roberts from Lactation Connection for Part 1 of our breastfeeding series. Tanya shares her background in supporting moms through breastfeeding, pumping, and the emotional ups and downs that can come with feeding your baby.We're getting into the real-life questions so many moms have in those early days:What does a good latch actually look and feel like?What are the common latching mistakes moms don't realize they're making?Can pumping too early or too often make things harder?What's the difference between mastitis and engorgement?And what should moms really know about milk supply in the beginning?Whether you're pregnant, newly postpartum, exclusively nursing, pumping, combo feeding, or just trying to understand what's normal, this episode is full of the breastfeeding real talk so many moms wish they had sooner.Because if feeding your baby feels harder than you thought it would, you're not failing. You're learning something new, and you deserve support while you figure it out.
“Marketing's job gets a lot easier when they have new products to sell.” Curtis Matsko (CEO, Portland Leather Goods) and Katy Mimari (CEO, Caden Lane) join Matt Bertulli (CEO, Pela Case and Lomi) to tackle one of our most requested topics. How to create and launch new ecommerce products. Each host brings a unique perspective. Curtis runs a 280k square-foot production facility and releases fresh products three times a week. Katy built Caden Lane into a 5,000-SKU brand by staying obsessed with what moms want next. Matt's approach is on-demand, sustainable manufacturing balanced with high-velocity releases for new variants, colors, and sizes. Together, they unpack the art + data behind merchandising large catalogs, when to raise prices versus when to hold, and how to know when to kill a product before it quietly bleeds your business dry. Plus, Curtis reveals his secret (selling) weapon — an Insiders Facebook Group with +200k members. Powered ByFulfilhttps://bit.ly/3pAp2vuNorthbeamhttps://www.northbeam.io/Aftersellhttps://9ops.co/4i3bb5Saras Analyticshttps://bit.ly/9OP-YtdescPostscripthttps://9ops.co/postscriptRichpanelhttps://9ops.co/richpanelOperators Newsletterhttps://9operators.com/
Send us Fan MailToday we're asking a question so many parents think about… but don't always say out loud:Are we raising soft kids?It's one of those uncomfortable, honest conversations that hits a little too close to home. Have we made life too easy for our kids? Did we overcorrect from how we were raised? And what does that actually mean for them as they grow up and face the real world?We're getting into all of it:The difference between giving our kids a good life vs. creating entitlementHow our childhoods shaped us—and how that's showing up in our parentingMoments that made us stop and rethink what we're doingHow to teach resilience, gratitude, and independence (even when they've never gone without)This isn't about blaming ourselves or pretending we have it all figured out. It's about being honest, reflecting, and realizing that it's okay to adjust as we go.If you've ever wondered if you're doing too much… or not enough… this conversation will hit home.Because caring enough to ask the hard questions? That's exactly what makes you a good parent.
Send us Fan MailToday we're diving into the questions so many moms have… but are too embarrassed to ask out loud.You know the ones—the late-night Google searches, the “is this normal?” spirals, the things that feel too awkward or too vulnerable to bring up at your OB appointment.We're covering it all:Pooping during labor (yes, we're going there)Tearing during birth—how bad is it really?Postpartum bleeding and what actually happens after deliveryThe physical and emotional reality of your postpartum bodyThis episode is honest, reassuring, and a reminder that you are never the only one wondering these things.If you've ever felt unsure, overwhelmed, or just plain curious about what's coming—this conversation is for you.Because asking the questions? That's what makes you a great mom already.
Send us Fan MailOne minute they're your sweet, honest little baby, and the next they're looking you straight in the face insisting they didn't do the thing you know they did. Katy sits down with DD to talk about why kids lie, what it actually means developmentally, and how we respond without damaging the trust we've worked so hard to build.Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send a textWhy does three suddenly come with so much attitude? Katy sits down with Brittany to talk about the sass, defiance, and power struggles that can make you wonder if you're doing something wrong. They unpack what's actually happening developmentally at this age and share simple, realistic ways to respond without turning every moment into a battle.Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Katy Mimari, the Founder & Chief Executive Officer of Caden Lane, adds her page to the Marketing Playbook. Hear how to invest deeply in the product or service you're offering, how to stay in control of your vision, how to use AI as an accelerator, what Katy learned from her entrepreneurial parents, and why she started the business so soon after college. Connect with Katy at CadenLane.com, on Instagram @CadenLane, on TikTok @CadenLaneBaby, and on LinkedIn
Is your brand built to survive the next five years or just the next quarter? Sean Frank, CEO of Ridge, and co-host Katy Mimari, Founder and CEO of Caden Lane, sit down with Taylor Holiday, CEO of Common Thread Collective, to reflect on the wild ride from 2020 to 2025 and what it means for the road ahead. Together, they unpack what worked, what failed, and what they'd do differently as operators who've built and scaled brands through one of the most volatile decades in e-commerce history. The conversation covers how AI is quietly reshaping creative production and how unchained AI outperforms humans in head-to-head studies. Taylor breaks down why TikTok Shop is essentially an affiliate Ponzi scheme but still an arbitrage opportunity. Sean reveals his new supplement brand and the logic behind launching new brands every year, while Katy shares how wholesale is really just training wheels for her ultimate goal of owned retail. Finally, all three dig into the Four Peaks framework — a practical, steal-worthy strategy for engineering conversion spikes and clearing your funnel all year long. Powered ByFulfilhttps://bit.ly/3pAp2vuRichpanelhttps://9ops.co/richpanelNorthbeamhttps://www.northbeam.io/Saras Analyticshttps://bit.ly/9OP-YtdescAftersellhttps://9ops.co/4i3bb5Postscripthttps://9ops.co/postscriptOperators Newsletterhttps://9operators.com/
Send us a textYou probably wouldn't have guessed that the Brand Manager for Caden Lane wasn't a mom, but she's finally pregnant with her first baby! Katy wanted to sit down with Kylie to ask how she found her inspiration, how her experience has helped her feel prepared, and what she's looking forward to next!Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
What separates billion-dollar celebrity brands from total flopsSean, Matt, and Katy Mimari (CEO of Caden Lane) break down why some partnerships become massive exits like Rhode and Skims, while others like The Honest Company and Kylie Cosmetics struggle to survive. They dive deep into deal structures, red flags to watch for, and the real math behind putting famous names into your brand.The crew debates whether fame equals influence (spoiler: it doesn't), why alcohol brands have an unfair advantage, and how Gordon Ramsay became the blueprint for celebrity integration. Sean shares the inside story of his MKBHD partnership at Ridge — including how they structured the deal, why YouTubers beat traditional celebrities for DTC brands, and whether Guy Fieri might be showing up in a Ridge ad soon.Powered ByFulfilhttps://bit.ly/3pAp2vuRichpanelhttps://9ops.co/richpanelNorthbeamhttps://www.northbeam.io/Saras Analyticshttps://bit.ly/9OP-YtdescPostscripthttps://9ops.co/postscriptAftersellhttps://9ops.co/4i3bb5Operators Newsletterhttps://9operators.com/
Send us a textNew moms have a TON of questions, so Katy and Kristin are here to answer more top questions searched by moms! From having a glass of wine while breastfeeding to handling toddler tantrums in public, these two have been through it all! If you have any questions for Katy, send them our way! There's no bad question when you're having a baby, chasing toddlers, or in the teen trenches - so let us help! Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textKylie's pregnant! And she didn't tell us until her second trimester! Katy wanted to ask her about the experience so far and what she might have done different, like telling us earlier. We're so excited for this new CL baby!Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textIt's true! We're not afraid to say it! DD's back to talk with Katy about the challenges of raising teenagers. From bad attitudes to having "the talk," they're digging into what makes teens so difficult - and what also makes them fun! Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textThere's nothing better than looking through your baby's keepsake box, but how do you decide what to keep? How much of their "art" is too much? Emily's back to share some of her keepsakes and the stories behind them!Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textToday, DD is joining us to talk all about delayed gratification! How do you teach little ones to wait? Patience, consistency, and keeping your promises are the three things Katy and DD think are most important! Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Katy Mimari is the founder and CEO of Caden Lane, a 9-figure baby gifts and apparel brand. Learn more and shop for yourself at www.cadenlane.com.MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com
Send us a textKristin is back with a new story just for us, and this one comes with visuals. There's a reason backyard ziplines have weight limits, check out this episode on Youtube for the full experience!Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textKaty and Emily wanted to come back to talk about their experience with their little ones having febrile seizures. From the lead up to the event itself, they're walking us through how they handled each situation - and what they learned in case it happens again. Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textOne thing about little ones, they're gonna get sick. When ear infections hit Emily's oldest back to back, the doctor said tubes would help. And they did! Tune in for everything Emily wished someone had told her before the procedure, and all of the reasons she'd recommend them to a friend with an ear infection prone baby!Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textCaitlin Miles was one of the very first recipients of the Conceive Fertility Foundation grants and now she's PREGNANT! Listen in to hear her incredible story of resilience and growth through this time of waiting, it's SO worth it!Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.https://9ops.co/channelsHosts Matthew Bertulli and Sean Frank go behind-the-scenes with Katy Mimari, founder and CEO of +$100M baby brand Caden Lane. Katy shares her 21-year entrepreneurial journey, detailing the motivations behind starting her company, the challenges faced during economic downturns, and her pivotal decision to transition into DTC.She discusses the importance of product expansion, compassionate leadership, and the lessons learned throughout her journey. Katy reflects on the decision not to sell her company along with the personal growth that has come from navigating the complexities of business ownership, going from single mother to blended family, and life.Chapters00:00 The Genesis of Caden Lane09:20 Navigating Challenges and Growth17:46 The Transition to Direct-to-Consumer25:50 Rebuilding and Expanding Product Lines37:06 The Decision Not to Sell: A Personal Journey56:37 Lessons Learned and Future Aspirations
Send us a textNow that she has two kids in daycare, Emily is a pro at being ready for the unexpected! From how to pack a bag to what to look for in a daycare facility, we break down all of the things that feel scary so you can feel prepared for this next step. Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textWhy is my toddler hitting me? How do I get my kid to eat vegetables? What does burnout look like? We asked Chat GPT for the top questions moms are asking and they did not disappoint! This is for all of the moms up at 3am searching for help, we see you!Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textMeet Disney, one of our very own here at Caden Lane. She's opening up about her absolutely wild birth story, and trust us, it's one you won't forget. Disney's strength, grit, and sense of humor shine through every moment. She's truly a badass who was born to give birth.Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textWhen baby isn't sleeping, no one is. Emily is trying all of the hacks she's seen online and her results are... varying. Got any go to sleep tricks that she can try? Share them below!Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textWe have to accept that our kids' teachers know waaaaay too much about us. Even the weird stuff. Do you have any funny teacher stories to share with us? We'd love to hear them!Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textKristin's expertise as a CFO means she knows how to save money in every area. From baby's necessities to weekly grocery shopping, here's how she navigates saving!Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textSarah's back at work and ready to share how she handled her first couple of weeks away from baby! She's absolutely rocking the new working mom life and we couldn't be prouder! Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textBrittany stopped by to share a quick story about how a family member cut her daughter's hair without asking and how she handled it! Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textMckenna ran to the studio to tell us about her potential "intruder," but don't worry, it was all in her head. Got any tips for home security? We'd love to pass them along!Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textPlease do not replicate any actions mentioned in this episode. Let this serve as a reminder to read all of the signs posted in and around public waterways. And find a public pool, it's going to be a lot cleaner! Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textFlat heads happen, which is why Emily is here to share how her baby's helmet journey went! Her biggest takeaway? Trust your gut when it comes to your babies!Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textLice, poop, Taco Bell. That was Kristin's week. Being a mom is not for the weak, so we're sharing some of our craziest stories to make sure you know that you're not alone! Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textEmily showed up to work with a baby poop story so good we had to get it on the podcast! Every mom remembers her first poop fiasco...the one that left you questioning everything. Got a story of your own? Share it with us, and we just might read it on the show!Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textIt's easy to forget how closely kids are watching the adults in their lives, which makes it even more important to model good behavior for the little ones around you. Of course, good behavior doesn't mean perfect behavior, but that creates learning opportunities!Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textTurns out, the best milestones are the ones that take a task off of your plate! Katy and Kristin are back to share their favorite milestones and the milestones they've discovered over the years!Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textDaycare drop off will not be hard forever, and Emily is proof of it! The mom guilt will fade and suddenly the best part of your day will be picking up your little one. It's okay to cry, we all do!Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textSuper step mom Stacey is here to give us all of her advice about being the best bonus mom you can be! Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textKaty and Kylie are back with a game of fact or fiction! The loser has to eat baby food, which you can watch on Youtube! How well do they know their baby facts? Did we get any of them wrong? Let us know!Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textWe've all done it. You'd see a child at the zoo with a backpack leash on and think to yourself, "my kids would never wear that," and then your first kid learns to walk and you realize just how wrong you were. Seriously, how do they run so fast? Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textCasey joined us to discuss the long road of postpartum depression and how she's coming out of her recovery stronger in every way. If you think you might be experiencing postpartum depression, please reach out to your doctor! We share stories like Casey's to remind you that you don't have to do this alone ❤️Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textPart two is here! We picked out the strangest baby products we could find and Katy had to guess what they're supposed to do! Got any suggestions for a fun game we can play with Kylie? Send it our way!Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textWe found the strangest baby products we could to try to stump Katy! Would you use any of these items? Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textSleigh bells ring, are you listening?? It's the lead up to Christmas which means Katy and Kristin are talking all about their favorite traditions! Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textKaty and Kristin are talking old wives tales, weird things people tell you about fertility, and what they tried to get pregnant! Let us know what you want to hear next! Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
Send us a textKaty and Kristin are back with a new episode all about their experience balancing working and being pregnant. Let us know what you want to hear next! Keep up with us on social media!Instagram - @cadenlaneTikTok - @cadenlanebabyFacebook - @cadenlaneCheck out our mom blog:imthatmom.comAnd our store:CadenLane.com
It's HOMETOWN time! Today Your Mom and Dad dive into all their thoughts, feelings, joys, and concerns about Bachelor Joey's hometown dates with his final four! THANKS TO OUR SPONSORS: ***ARTICLE: Get $50 off your first purchase of $100 or more at https://ARTICLE.COM/momdad and the discount will be automatically applied at checkout! ***CADEN LANE: For 20% off your order, head to https://CadenLane.com/MOMDAD and use code MOMDAD ***BETTER HELP: This episode is sponsored by Better Help - Give online therapy a try at https://betterhelp.com/momdad