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Gavin McMahon: The Arrow of Coherence That Unifies Your Brand Storytelling Business of Story Podcast | Host: Park Howell Most brand stories fragment the moment they leave the marketing department. Gavin McMahon has a name for what stops that — and it may be the most important concept in business storytelling you haven't heard yet. Gavin McMahon is a recovering mechanical engineer, founder of a 25-year leadership and storytelling consultancy, and author of Story Business: Why Stories Rule the World and How They Can Reinvent Your Business. He joins Park Howell on the Business of Story podcast to introduce the Arrow of Coherence — the cause-and-effect narrative logic that connects every layer of an organization, from the C-suite to the front line, into a single governing story world. The problem Gavin diagnoses is one every business leader will recognize: the synonymous mess. Most companies tangle purpose, vision, mission, and strategy into one undifferentiated blob of corporate language. The result? Thousands of employees making daily decisions — small and large, value-creating and value-destroying — without a coherent narrative to guide them. In a pre-AI world, that fragmentation was a slow burn. Today, ungoverned AI scales that fragmented story at machine speed. The Arrow of Coherence is Gavin's answer. Borrowed conceptually from Nassim Nicholas Taleb's idea of an arrow of relationship, Gavin defines the Arrow of Coherence as the cause-and-effect logic that must shine through a brand — the same governing logic that makes the world of IKEA, Apple, or Patagonia feel coherent whether you encounter it in product design, customer service, or a thirty-year-old marketing campaign. When that arrow is present, every decision in the organization points the same direction. When it's absent, you have drift. In this conversation, Park Howell and Gavin McMahon explore why brand storytelling is not a marketing function but an act of world building — and why the best brands govern their stories through something closer to a show Bible than a brand guideline. They discuss why the CEO is the most underutilized storyteller in any company, how to build a coalition of the willing to embed story culturally rather than hierarchically, and why AI will amplify your narrative entropy unless a governing Brand Brain is installed first. Gavin also shares the two things he wishes he had known in the 1990s when he was leading digital transformation at Gartner — lessons about human decision-making, the stories people tell themselves, and why the truth is never driven by facts alone. What you will learn in this episode: What the Arrow of Coherence is and how to apply it to unify your brand story across every department and channel. Why most organizations suffer from a synonymous mess of purpose, vision, mission, and strategy — and the single narrative move that untangles it. How show Bibles differ from brand guidelines and why that distinction determines whether your story survives scale. Why your CEO is your most underutilized brand storyteller. How to use AI as a collaborator without surrendering your story to it. The three practical steps you can take today to start building your own Arrow of Coherence. Gavin McMahon is the author of Story Business: Why Stories Rule the World and How They Can Reinvent Your Business. Learn more at storybusiness.com. Park Howell is founder of The Business of Story, creator of the Story Cycle System™, and author of Brand Bewitchery and The Narrative Gym. Full episode show notes, transcript, and resources at businessofstory.com.
Jordan North is becoming a man of culture, and he's found the perfect phrase to let everyone around him know it. Meanwhile, William Hanson is extremely upset about the state of the toilet paper industry. The boys also tackle your dilemmas on standing at concerts and borrowing your neighbour's sex toys.If you want to get involved you can email us, and for more Sexted fun sign up to our free VIG&Diva newsletter. You can follow us and DM on Instagram and TikTok, and watch the latest episode every Tuesday and Friday on YouTube.Help I Sexted My Boss is presented by William Hanson and Jordan North. It is an Audio Always production. Hosted on Acast. See acast.com/privacy for more information.
Natasha Wallace, Chief Solutions Officer for Strategy, Planning and AI at Jellyfish, joins That's What I Call Marketing to discuss how brands can become more visible and understandable to AI without sacrificing creativity, emotion or distinctiveness.This episode explains how marketers should approach the growing challenge of serving two audiences at once: humans, who respond to stories, feelings and ideas, and AI models, which rely on clear signals, context, trust and specificity.In this episode, we cover:– Why Jellyfish's research found almost no correlation between how humans and AI models judge creative work– What “brand flattening” means and why marketers should resist making everything rational and functional– How to make a brand legible to large language models without weakening its creativity– Why brand trust, distinctive assets and consumer consensus still influence AI recommendations– The role of YouTube, Reddit, creators, ecommerce and digital PR in shaping model perception– Why paid, owned and earned media need to work together in an AI-led discovery environmentNatasha also explains Jellyfish's concept of the “brand echo”: the conversation, reaction and community created around a brand, even when the original activity is not directly visible to an AI model.The practical message is not that marketers need to abandon the fundamentals. It is that audience strategy, brand positioning, content, media and measurement need to work together more closely. The brands most likely to succeed will be clear enough for machines to understand and interesting enough for people to care about.A useful listen for marketers interested in AI in marketing, GEO, brand strategy, creativity, content strategy, advertising effectiveness and the future of search and discovery.That's What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession.Follow the show for more conversations with CMOs, marketing leaders, agency leaders, professors, authors, thinkers and practitioners.Find more episodes at: https://www.thatswhaticallmarketing.com**Timestamps**00:00 Why marketers must not flatten their brands for AI00:39 Introducing Natasha Wallace of Jellyfish02:04 Natasha's career across digital, media and emerging technology03:35 Why AI feels different from previous industry shifts05:23 Working globally with Heineken and major sports properties07:05 Why Natasha joined Jellyfish09:00 Bringing media, content, creative and AI strategy together12:32 What humans and AI models see in award-winning advertising15:31 The danger of brand flattening16:36 How the “brand echo” influences AI models17:35 Why brand trust and distinctive assets still matter20:21 Why YouTube is frequently cited by large language models22:28 How marketers should prioritise their AI and GEO activity24:46 Leading and lagging indicators for AI visibility26:01 The platforms and voices that shape model perception27:27 Borrowed credibility, belonging and long-term brand associations30:05 Testing creative work without making it formulaic32:25 Why AI should strengthen human thinking, not replace itThat's What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession.Follow the show for more conversations with CMOs, marketing leaders, agency leaders, professors, authors, thinkers and practitioners.Find more episodes at: https://www.thatswhaticallmarketing.comThis Cannes Sessions episode is produced in partnership with The Digital Voice.That's What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.comConnect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/If you enjoy the show, please follow, subscribe and leave a review. It helps more marketers find the conversations. Hosted on Acast. See acast.com/privacy for more information.
Four years ago Elysia Krstevski didn't know what ecommerce was. She'd spent 15 years in musical theatre, working her way from receptionist to co-CEO. Today she runs Mekė Baby, the brand behind Australia's first portable milk warmer, she's in the 2026 Top 50 People in eCommerce, and she's the face of Australia Post's national "Big Boss Energy" campaign.It started with a bad moment. Stuck in a supermarket during Covid, dealing with mastitis and unable to warm expressed milk for her screaming baby, Elysia went looking for a product that didn't exist and decided to build it herself.In this episode, Elysia sits down with Nathan Bush to break down how she created a feeding category from scratch. We get into why she built the brand before she had a product, why she handed prototypes to high-profile mums instead of waiting for perfection, and the wild story of answering a copycat competitor by borrowing Adrian Portelli's jet for a Black Friday film. Elysia is refreshingly direct about the numbers, why she stopped chasing top-line revenue on Meta and moved into Baby Bunting, why she runs her own ad account, and why she'll never hand customer service to AI. Plus building a brand while raising three kids, and launching the Go-Box while she was in labour.Brands and tools mentioned: Mekė Baby, Baby Bunting, The Memo, Australia Post, Shopify, Meta, TikTok, ClaudeThis episode is brought to you with thanks to our partners:
Second Timothy 1:5 is often quoted to celebrate the faithful discipleship of Lois and Eunice, and rightly so. But it is equally a portrait of Timothy stepping into his own personal faith — moving beyond the foundation his grandmother and mother provided and owning that faith as his own as he began to preach and lead. Paul was writing to encourage Timothy to stand on what he now personally believed, not simply on what he had been handed. The same invitation extends to every believer who has grown up surrounded by the faith of others. There is a moment when borrowed faith must become personal. When kneeling before God and surrendering is no longer someone else's story but your own. The foundation provided by faithful parents and grandparents is a profound gift. But the blessings of following Christ are only fully experienced when we move from inheriting a faith to genuinely living it ourselves. Today's Bible Verse "I am reminded of your sincere faith, which first lived in your grandmother Lois and in your mother Eunice and, I am persuaded, now lives in you also."— 2 Timothy 1:5, NIV Ponder Today Inherited faith provides a foundation, but it must become personal to bear lasting fruit. Growing up surrounded by Christianity is a gift. But the blessings of following Christ are only fully experienced when that faith moves from borrowed to genuinely owned. Timothy's faith was celebrated not just because of Lois and Eunice, but because it now lived in him personally. Paul's encouragement to Timothy was a call to step fully into his own faith and lead from it — no longer leaning on his family's belief, but standing in his own. A decade of running from God does not disqualify a person from a profound personal encounter with Him. The return to faith — the moment of surrender — can arrive at any point, and God is fully capable of meeting us wherever and whenever we come back. Borrowed faith may sustain us through seasons of wandering, but it cannot produce transformation. Living on goldfish-and-apple-juice Sunday School memories and someone else's prayers is not the same as personally pursuing Christ, studying Scripture, and allowing truth to take root in your own heart. Give thanks for those who built the foundation, then own what they gave you. Honor the Loises and Eunices in your life by moving from gratitude for their investment into active, personal growth in Christ — and then pour that same investment into someone else. A Prayer for You Today Heavenly Father, thank You for the gift of family, friends, teachers, and others who have poured into my life and taught me about You and Your Word. May I move from an inherited faith to a personal relationship with You, supported and strengthened by time in Scripture and bathed in prayer. Provide a Christian community to help me grow in my pursuit of knowing You more and applying the timeless truths of Scripture to my life. When I experience opposition or confusion in this journey, give me the strength to seek wise counsel and continue in Your ways. I love You, Lord. In Jesus' name, Amen. Want More?
You can't answer "what do I actually want?" by looking inward harder, because most desire isn't hidden — it's borrowed. In this episode, Brett Ingram makes the case that a lot of what feels like your deepest wanting was actually absorbed from the people around you, and that the brain's craving for something and its enjoyment of having it run on two separate systems that routinely disagree. He offers a three-question "wanting audit" — where a want came from, whether you'd like having it or just getting it, and whether you'd still want it in private — for telling a genuine desire from a borrowed one before you spend years chasing it. What You'll Learn in This Episode Why "look inward and follow your heart" doesn't work — and why desire is mostly formed, not found, built out of what you were exposed to, praised for, and surrounded by René Girard's concept of mimetic desire: why so much of what you want, you caught from other people rather than generated yourself Kent Berridge's discovery that wanting and liking run on two different brain systems — and why the loudest craving is often the least reliable signal The three-question "Wanting Audit" for testing whether a specific desire is actually yours: the origin question, the liking question, and the private question Why intrinsic goals (growth, relationships, contribution) tend to hold up better over a life than extrinsic ones (status, image, wealth) — and why that finding is correlational, not a verdict on ambition itself The difference between reflection and rumination, and why thinking harder about what you want usually just generates heat, not light A simple one-week practice — the one-want audit and a daily "aliveness" note — for catching the wants you couldn't have found by sitting still Episode Timestamps [0:00] Introduction — the question that sounds simple and isn't [2:00] Why this hits hardest for people who are good at getting what they want [3:00] The trap in "figure out what you want" — desire isn't buried treasure [4:00] Why "look inward and follow your heart" doesn't work [6:00] Borrowed desire: René Girard and mimetic desire [9:00] Wanting isn't liking: Kent Berridge's two systems in the brain [12:00] The Wanting Audit — three tests, starting with the origin question [13:00] Test two: do you want to have it, or just to get it? [15:00] Test three: would you still want it if no one knew? [16:00] What the research says: intrinsic vs. extrinsic goals [18:00] The limit of thinking your way there — and the antidote [20:00] This week's practice: the one-want audit and the aliveness log [22:00] Rosebud, and the loudest want is rarely the truest one Episode Summary There's a version of "figure out what you want" that sounds like buried treasure — dig deep enough into yourself and the true answer will surface. Brett Ingram opens this episode by rejecting that model outright. The core claim: desire isn't mostly found, it's formed — built over time out of what you were exposed to, what you were praised for, and who you were standing next to when a want first showed up. If that's true, then sitting still and asking "but what do I really want?" on repeat won't get you anywhere. As Brett puts it, that kind of looping introspection means "all that's gonna do is generate heat. It's not gonna generate light." The first idea Brett builds the episode around is French philosopher René Girard's concept of mimetic desire — the claim that we mostly want things because other people want them, not because of the qualities of the thing itself. We look around to see what's worth wanting, and then we want that. It's why a neighborhood suddenly appeals once a friend moves there, or a career milestone starts to matter only after someone your age hits it first. Girard's point, Brett stresses, isn't a moral indictment — "it's not that you're shallow or a follower... The failure is only in never noticing it's happening." Borrowed desire isn't automatically bad; some of it fits beautifully. The problem is chasing a borrowed want for a decade while assuming it's the deepest expression of who you are. The second idea comes from neuroscientist Kent Berridge's decades of research at the University of Michigan: wanting and liking are two separate systems in the brain. Wanting — the craving, the pursuit — runs largely on dopamine. Liking — the actual pleasure once you have the thing — runs on a smaller, more fragile system, and the two can come apart completely. That's the mechanism behind the flat, quiet letdown after finally getting something you were sure about. "The loudest want is not the truest want," Brett says, and using raw craving as your guide to what you want will steer you straight toward the things you'll like least once you have them. From these two ideas, Brett builds a practical tool: the Wanting Audit, three questions to run on any specific want. The origin question — where did this come from, and who did I first see wanting it? The liking question — do I want to have this, or just to get it? (Imagine the ordinary Wednesday six months later, not the moment of arrival.) And the private question — would I still want this if no one ever knew I had it? None of the three deliver a clean verdict, but together they show where a want came from and whether it's likely to satisfy. The pattern lines up with research from psychologists Tim Kasser and Richard Ryan on intrinsic versus extrinsic goals: people who organize their lives disproportionately around extrinsic goals — wealth, status, image — tend to report lower wellbeing, even when they get what they wanted. The finding is correlational, and Brett is careful to say ambition itself isn't the villain; the wants worth keeping tend to have an intrinsic core, even when they wear an extrinsic coat. Brett also pushes back on his own framework: some wants can't be found by analysis at all. They only reveal themselves through action — small, cheap, reversible experiments, followed by honest noticing of what you actually felt, not what you predicted. That's the difference between reflection and rumination, and it connects directly to the difference between self-knowledge and self-improvement — the deeper terrain this episode sits inside. The homework is simple: run the Wanting Audit on one costly want this week, and keep a running note of the moments you felt genuinely alive, then compare the two lists. Closing with the "Rosebud" ending of Citizen Kane, Brett leaves listeners with the line the whole episode turns on: "You don't have to figure out everything you want today. You just have to stop mistaking a borrowed want for a life." Resources Mentioned René Girard's mimetic desire theory — the idea that we largely want things because other people want them — Britannica: "What is mimetic desire according to René Girard?" Kent Berridge's "wanting vs. liking" research, University of Michigan — the neuroscience showing craving and enjoyment run on separate brain systems — Berridge Lab: Neuroscience of Liking and Wanting Tim Kasser & Richard Ryan's research on intrinsic vs. extrinsic goals — the correlational link between extrinsic-goal-focused living and lower wellbeing — Kasser, "Materialistic Values and Goals," Annual Review of Psychology (2016) Citizen Kane (1941 film) — referenced for the "Rosebud" ending and the idea of getting everything you wanted and finding out it was never really yours Frequently Asked Questions How do I figure out what I actually want in life? Run any specific want through three tests instead of trying to think your way to an answer: where it came from and who you first saw wanting it, whether you'd enjoy having it and not just getting it, and whether you'd still want it if no one ever knew. Wants that survive all three are far more likely to be genuinely yours. Why don't I know what I want anymore? Because desire is mostly formed, not found — built out of what you were exposed to, praised for, and surrounded by — so there usually isn't a single "true" want hiding inside you waiting to be uncovered. What feels like confusion is often a list that's half yours and half absorbed from other people, with no way yet to tell them apart. What is mimetic desire, and why does it matter for figuring out what I want? Mimetic desire is philosopher René Girard's idea that we largely want things because other people want them, not because of the qualities of the thing itself. A lot of what feels like a personal desire is actually a social signal picked up from a peer, a rival, or a culture — which isn't a character flaw, just how humans learn what to value in the first place. What's the difference between wanting something and liking it? Neuroscientist Kent Berridge found that wanting (the craving, the pursuit) and liking (the pleasure once you have it) run on two different, separable systems in the brain. That's why a desire can feel intensely urgent and still deliver almost no satisfaction once you get the thing — the wanting system can fire hard even when the liking system barely responds. Why do I get what I want and still feel unsatisfied? Because the intensity of a craving tells you almost nothing about how much you'll actually enjoy having the thing once you do — that's the wanting/liking gap. It's also often a sign the want was extrinsic (status, image, being seen) rather than intrinsic, and research shows extrinsically-organized goals tend to satisfy the least even when achieved. What is the "Wanting Audit" from this episode? It's a three-question test for any want you're carrying: the origin question (where did this come from, who did I first see wanting it), the liking question (do I want to have it, or just to get it), and the private question (would I still want it if no one ever knew I had it). It won't produce a clean yes or no, but it shows where a want came from and whether it's likely to satisfy you. Is it bad that a lot of my desires are borrowed from other people? No — Brett is explicit that borrowed doesn't automatically mean bad, and mimetic wanting is simply how humans learn what to value. Some desires you catch from other people fit you beautifully. The problem is only when you can't tell the difference and spend years chasing a borrowed want assuming it's the deepest expression of who you are. Keep Exploring If this episode resonated, these are worth your time: Mind & Inner Life Pillar — The full framework on self-knowledge and building a genuine inner life, not just optimizing your output → Mind & Inner Life Guide What Self-Knowledge Actually Is — A companion episode on why real self-knowledge means seeing yourself clearly in motion, not a personality-quiz result → optyoumize.com/podcast/what-self-knowledge-actually-is How to Stop Comparing Yourself to Others — A closer look at the same mimetic pull behind comparison and status-chasing → optyoumize.com/podcast/why-you-cant-stop-comparing-yourself Enjoyed This Episode? The best way to support optYOUmize is to subscribe and leave a review — it takes about two minutes and makes a real difference in helping more people find the show. Apple Podcasts · Spotify · Amazon Music · YouTube Leave a Review →
What if one of the best ways to learn how to pray is to borrow the words God has already given us? Greg and Nathan continue the Life in the Word series by exploring the ancient practice of praying Scripture back to God. From the Psalms Jesus prayed on the cross to Benedictine monks praying the entire Psalter each week, they look at how God's Word can reshape not only our prayers, but our desires. They also explore practices like Lectio Divina, fixed-hour prayer, and the "Jesus Prayer". They then consider what it means to pray faithfully even when the words don't seem to match how we feel. Join Greg and Nathan as they discover that sometimes the best words to pray aren't our own.
Dr Naomi Murphy, David Jones and Dr Pawel Szczesny have a conversation about AI. This conversation explores how AI is shaping human thinking, decision-making, creativity, and workplace habits. Dr Szczesny, co-founder and CEO of Impersonato, explains why his company builds synthetic personas as “crash test dummies” for AI systems and why he believes AI should be treated more like a tool than a conversational companion. We also discuss the risks of over-reliance, especially in mental health, the workplace, and personal identity, plus what healthy AI deployment could look like in organizations. Impersonato — AI psychology company. We build psychologically realistic crash-test dummies. Key topics Pawel Szczesny's background and development. He describes a career path spanning experimental biology, computational biology, medical research, pharmaceutical research, pro-cognitive supplements, and psychology of AI systems. Biology taught him humility: theories about complex systems are usually incomplete, and no system works in isolation. Why Impersonato exists How AI mirrors users Why mirroring can become dangerous Creativity: individual gains, collective loss Good AI versus bad AI Jobs, unemployment, and the “mass layoff” narrative Why fluent AI sounds authoritative Pawel says people still confuse polished language with expertise. He warns that AI can produce beautifully written output that is entirely wrong, especially in areas that cannot be externally verified. The “Claude Boys” phenomenon Blurred authorship and reduced enjoyment Who shapes AI systems Ethics belongs to humans, not the model How organizations should use AI How he uses AI personally, he does not use AI outside work. Timestamps (00:00) Introduction to Dr Pawel Szczesny and why synthetic personas matter for AI safety (01:05) From biology to psychology through a series of career pivots (03:58) What Inpersonato does and why AI needs crash test dummies (06:21) Testing therapy-support chatbots and companion systems (07:33) How GPT-3 changed Pawel's view of chatbot behavior (09:25) Why AI mirrors education level, preferences, and psychology (10:24) When AI reinforcement starts to resemble delusion (12:29) How AI responds to loneliness and paranoia in users (14:32) Career changes and subtle language adoption after heavy AI use (16:44) Individual creativity rises, but collective creativity shrinks (19:15) Why the healthiest AI should not rely on a conversational interface (23:28) Lessons from typists, office assistants, and changing work (24:27) Why mass unemployment is more marketing story than reality (28:55) Why fluent writing is mistaken for expertise (31:51) The “Claude Boys” and reverse cyborg behavior (33:59) How constant AI advice can amplify anxiety (35:00) Blurred authorship and the loss of creative joy (37:49) Identity risk when writing or creating stops feeling rewarding (38:48) Why Claude reflects a narrow entrepreneurial worldview (43:52) Why ethics belongs to humans, not the AI model (49:32) How organizations can build healthier AI habits (53:58) A better internal rollout model: let employees experiment first (56:04) How Pavel uses AI personally and why he takes breaks
Dr Naomi Murphy, David Jones and Dr Pawel Szczesny have a conversation about AI. This conversation explores how AI is shaping human thinking, decision-making, creativity, and workplace habits. Dr Szczesny, co-founder and CEO of Impersonato, explains why his company builds synthetic personas as “crash test dummies” for AI systems and why he believes AI should be treated more like a tool than a conversational companion. We also discuss the risks of over-reliance, especially in mental health, the workplace, and personal identity, plus what healthy AI deployment could look like in organizations. Impersonato — AI psychology company. We build psychologically realistic crash-test dummies. Key topics Pawel Szczesny's background and development. He describes a career path spanning experimental biology, computational biology, medical research, pharmaceutical research, pro-cognitive supplements, and psychology of AI systems. Biology taught him humility: theories about complex systems are usually incomplete, and no system works in isolation. Why Impersonato exists How AI mirrors users Why mirroring can become dangerous Creativity: individual gains, collective loss Good AI versus bad AI Jobs, unemployment, and the “mass layoff” narrative Why fluent AI sounds authoritative Pawel says people still confuse polished language with expertise. He warns that AI can produce beautifully written output that is entirely wrong, especially in areas that cannot be externally verified. The “Claude Boys” phenomenon Blurred authorship and reduced enjoyment Who shapes AI systems Ethics belongs to humans, not the model How organizations should use AI How he uses AI personally, he does not use AI outside work. Timestamps (00:00) Introduction to Dr Pawel Szczesny and why synthetic personas matter for AI safety (01:05) From biology to psychology through a series of career pivots (03:58) What Inpersonato does and why AI needs crash test dummies (06:21) Testing therapy-support chatbots and companion systems (07:33) How GPT-3 changed Pawel's view of chatbot behavior (09:25) Why AI mirrors education level, preferences, and psychology (10:24) When AI reinforcement starts to resemble delusion (12:29) How AI responds to loneliness and paranoia in users (14:32) Career changes and subtle language adoption after heavy AI use (16:44) Individual creativity rises, but collective creativity shrinks (19:15) Why the healthiest AI should not rely on a conversational interface (23:28) Lessons from typists, office assistants, and changing work (24:27) Why mass unemployment is more marketing story than reality (28:55) Why fluent writing is mistaken for expertise (31:51) The “Claude Boys” and reverse cyborg behavior (33:59) How constant AI advice can amplify anxiety (35:00) Blurred authorship and the loss of creative joy (37:49) Identity risk when writing or creating stops feeling rewarding (38:48) Why Claude reflects a narrow entrepreneurial worldview (43:52) Why ethics belongs to humans, not the AI model (49:32) How organizations can build healthier AI habits (53:58) A better internal rollout model: let employees experiment first (56:04) How Pavel uses AI personally and why he takes breaks
Most companies think growth comes from better marketing. In reality, the right strategic partnerships can build buyer trust, strengthen credibility, and accelerate revenue in ways marketing alone cannot.In this episode of StrategyCast, Lori Jones sits down with Fabian Eckstrom-French, Director of Partner Development at Guru, to explore how strategic alliances create competitive advantage far beyond co-marketing. Fabian shares why partnerships should be viewed as business growth strategies, how they generate market intelligence, and why borrowed credibility can shorten sales cycles while increasing buyer confidence.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==01:50 Fabian's journey into partnership strategy03:52 Looking beyond co-marketing to strategic growth05:46 Where partnerships belong inside an organization08:39 Using alliances to create competitive differentiation11:33 Strategic partnerships beyond the technology industry13:24 Why partnerships are a powerful source of market intelligence17:33 Borrowed credibility and enterprise growth19:15 Partnership strategies that deliver the biggest return22:21 A partnership lesson that didn't go as planned27:02 AI, human relationships, and the future of alliances29:08 The biggest partnership opportunities leaders overlook30:36 How alliances accelerate trust and shorten sales cycles31:54 Why strategic alliances are becoming trust accelerators==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
She thought she was doing her best friend a favor by borrowing her car to run a few errands. But after an unexpected run-in with a fire hydrant, she had a choice to make—and what she did next turned a small accident into a seriously awkward dirty little secret. Listen to this hilarious Jubal’s Dirty Little Secret and find out how far she went to keep her best friend from finding out! The juiciest, most outrageous confession podcast from The Jubal Show! It's the Jubal Show's Dirty Little Secret! Listeners spill their wildest, weirdest, and most scandalous secrets anonymously—no judgment, just pure entertainment. From shocking revelations to hilarious mishaps, you never know what you'll hear next! Hosted by Jubal Fresh and the team, every episode is packed with jaw-dropping confessions, witty reactions, and unexpected twists. Got a secret? Share it with us… we promise we won’t tell!➡︎ Get on The Jubal Show with your story - https://thejubalshow.com This is just a tiny piece of The Jubal Show. You can find every podcast we have, including the full show every weekday right here…➡︎ https://thejubalshow.com/podcasts The Jubal Show is everywhere, and also these places: Website ➡︎ https://thejubalshow.com Instagram ➡︎ https://instagram.com/thejubalshow X/Twitter ➡︎ https://twitter.com/thejubalshow Tiktok ➡︎ https://www.tiktok.com/@the.jubal.show Facebook ➡︎ https://facebook.com/thejubalshow YouTube ➡︎ https://www.youtube.com/@JubalFresh Support the show: https://the-jubal-show.beehiiv.com/subscribeSee omnystudio.com/listener for privacy information.
We often inherit dreams from family, teachers, or society without realizing they don't belong to us. Maurice shares personal stories of chasing empty validation and offers a way to reclaim your own authentic purpose.Chapter Summary:00:00:00 The Dangers of External Validation00:08:00 Living Your Authentic DreamFeatured Quotes:“Not every dream you're chasing is actually yours; some were inherited, some were imposed, some may have even been expected.” — Maurice“Comparison at times can create a counterfeit purpose.” — Maurice“You are allowed to want what you want. And that's without apology.” — MauriceBehind the Story:Maurice reflects on a lifetime of seeking applause, from childhood report cards to professional milestones. By examining his own history of external reliance, he provides a roadmap for listeners to distinguish their genuine desires from imposed expectations.
Darkest Mysteries Online - The Strange and Unusual Podcast 2023
The Island Where Every Name Was BorrowedBecome a supporter of this podcast: https://www.spreaker.com/podcast/dark-mysteries-unsolved-mysteries-forgotten-secrets-unanswered-questions--5684156/support.Darkest Mysteries Online
It's the highest value of personal loans over a 12-month period on record, according to the Banking and Payments Federation Ireland. For more on these figures, Chief Economist with the Banking and Payments Federation Ali Uhr.
"Borrowed Nostalgia" is a thing. Gen Z is feeling swamped and disconnected in the digital age and many of them are nostalgic for the "simpler" times of the 1990's-early 2000's TV music, TV shows and devices. However, they did not actually experience these things for themselves so they have to live vicariously through Spotify, Netflix, etc. These kids today!
Behind every perfect nature-inspired design is a far more complicated story. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
"It's too late" is a feeling, not a fact, and most of the deadlines we're measuring ourselves against were never ours to begin with. In this episode, Brett breaks down why the voice telling you your window has closed is working from bad information, and gives you a three-question "ownership test" for telling a real constraint from an inherited story, so you can find out whether the change you keep circling is actually worth making. What You'll Learn in This Episode Why the feeling that it's too late is not evidence that it's too late — and the specific blind spot in how our minds predict our own future selves The 2013 "End of History Illusion" study and what it reveals about why every age group believes they're basically done changing The difference between a real constraint and a borrowed deadline you absorbed from comparison, family expectation, or culture — and never agreed to Why "is it too late?" is actually two different questions wearing the same coat, and why only one of them deserves a factual answer The Ownership Test: three questions to separate a change that's genuinely yours from one that's just an escape Why the regret of the untried tends to outlast the regret of things that didn't work out The smallest honest step you can take this month to turn "too late" from a story you obey into a fact you check Episode Timestamps [0:00] Introduction — the version of your life you keep circling [2:00] Why "too late" feels so convincing, even when it's wrong [4:00] The End of History Illusion — the 2013 study on how badly we predict our own change [7:00] Borrowed deadlines — where your "too late" clock actually comes from [8:00] Julia Child and the myth of the linear timeline [10:00] Separating real constraints from inherited stories [11:00] Moving toward vs. running from — why the same decision can mean two different things [13:00] The Ownership Test — three questions to run any change through [16:00] Why the regret of the untried outlasts the regret of trying [17:00] This week's smallest honest step Episode Summary There's a version of your life you keep circling back to. Different work, a creative thing you set down years ago, a move, a different way of being in your own days. And every time it comes close, a quiet voice forecloses it: "Nice idea, but that ship's already sailed." Brett opens this episode by taking that voice seriously instead of arguing with it — and then taking it apart. The central claim of the episode is simple and, once you hear it, hard to unhear: "The feeling that it's too late is not evidence that it's too late." Those are two different things, and we habitually treat them as one. To back this up, Brett walks through a 2013 study published in Science by psychologists Jordi Quoidbach, Daniel Gilbert, and Timothy Wilson, called "The End of History Illusion." Researchers surveyed more than 19,000 people ages 18 to 68 and asked how much they'd changed over the past decade versus how much they expected to change over the next one. At every single age, people readily admitted they'd changed a lot in the past — and then predicted they'd barely change going forward. In other words, no matter how old you are, there's a persistent illusion that right now is the moment you've finally become who you're going to be. If that's true at every age, the person telling you "it's too late for me to become someone different" is very likely making the exact predictable error the whole species makes. That's the first thing "too late" gets wrong: it assumes you're finished. The second thing is about the clock itself. Most of the deadlines we carry — established in your 20s, settled by your 30s, peaked in your 40s — aren't real deadlines. They're borrowed ones, absorbed from peer comparison, family expectation, and culture, never consciously chosen. Brett illustrates this with Julia Child, who didn't cook seriously until her late 30s, trained in France at 36, and published the cookbook that made her a household name at 49. Measured against the timeline most of us carry, she'd have been called finished. It would have been wrong. Here's where the episode does its most useful work. Brett argues that "is it too late?" isn't one question — it's two, wearing the same coat, and they need different answers. The first is the constraint question: is this change actually still possible, physically and practically? That deserves a clear-eyed factual answer, not a feeling. The second is the ownership question, and it's the one almost nobody asks: is this change mine? Are you moving toward something that genuinely fits who you're becoming, or just trying to escape something that hurts right now? Two motivations that feel identical in the moment but lead to completely different places — because a change built only on escape tends to rebuild the same problem somewhere new. From there, Brett offers what he calls the ownership test: three questions to run any change you're circling through. The constraint question (what specifically is in the way, and have you actually inspected the wall or just assumed it's there?), the ownership question (finish the sentence "I want this change because ___" and notice whether you're moving toward something or away from something), and the cost-of-not question (what does it quietly cost you in five years if you never touch this at all?). The point isn't to talk you into changing — it's to make the choice yours instead of the fear's. And the research on regret backs this up: people tend to make peace with things they tried that didn't work out. What sits heaviest years later is the door they never walked up to at all. This idea sits at the center of what optYOUmize means by growth — not a checklist of habits or a race against a timeline, but the slower, more honest work of closing the gap between how your life looks and how it actually fits. If this episode resonated, that's the deeper territory to explore next. The takeaway Brett leaves you with: this week, do exactly one honest thing with the change you keep circling. Not the leap — just the inspection. Walk up and touch the wall you've been describing from across the room. Resources Mentioned "The End of History Illusion" — Jordi Quoidbach, Daniel T. Gilbert, and Timothy D. Wilson, Science, Vol. 339, Jan. 4, 2013 — DOI: 10.1126/science.1229294 Julia Child — chef and author who didn't train professionally until her late 30s — en.wikipedia.org/wiki/Julia_Child The Shawshank Redemption — referenced for the line "Get busy living, or get busy dying" Frequently Asked Questions Is it actually too late to change your life? Usually not — but the honest answer depends on separating two different questions. Whether a specific change is still physically or practically possible deserves a factual answer, not a feeling. Whether the change is genuinely yours to make (versus an inherited deadline you never agreed to) is the question most people never actually ask. What is the "End of History Illusion"? It's a finding from a 2013 study in Science (Quoidbach, Gilbert, and Wilson) showing that people at every age readily admit they've changed a lot in the past decade, but consistently predict they'll barely change in the next one. The researchers concluded people tend to treat the present as a kind of finish line for who they'll become — a belief the data shows is reliably wrong at every age. How do I know if a deadline I'm holding myself to is real or just something I absorbed? Ask where it actually came from. Most "too late" deadlines trace back to peer comparison, family expectation, or a cultural script (established in your 20s, settled by your 30s) rather than any genuine constraint. A real constraint is something you can name specifically — a dollar amount, a skill gap, an obligation to a real person. If you can't name the specific obstacle, it's likely a borrowed story rather than a wall. What is the "ownership test" from this episode? It's a three-question framework for deciding whether a change you're circling is genuinely yours to make: the constraint question (what's factually in the way, and have you actually inspected it?), the ownership question (are you moving toward something or escaping something?), and the cost-of-not question (what does staying the same quietly cost you in five years?). What's the difference between making a change to move toward something versus to escape something? Both can look identical from the outside — quitting a job, for example — but internally one is a compass and the other is a fire alarm. A change built primarily on escaping discomfort tends to recreate the same problem in a new location, because part of what you didn't like was inside the situation and part was inside you. A change built on moving toward something specific tends to be more durable. Do people regret the changes they tried that didn't work out? Research on regret suggests people tend to make peace with things they tried, even when they didn't land the way they'd hoped. What tends to weigh heaviest years later is the door someone never walked up to check at all — the regret of the untried, which is a distinct and more durable kind of regret. What's the smallest step I can take if I'm not ready to make a big change? Brett's advice is to skip the leap and start with the inspection. Take the change you keep circling and do one honest, small thing to test it this month — a class, a conversation, one experiment — small enough that "too late" becomes a fact you check instead of a story you obey. Keep Exploring If this episode resonated, these are worth your time: Growth & Self-Becoming — The optYOUmize pillar page on growing in the direction of your own values instead of a borrowed timeline → https://optimizeyoumize.com/growth-self-becoming/ Enjoyed This Episode? The best way to support optYOUmize is to subscribe and leave a review — it takes about two minutes and makes a real difference in helping more people find the show. Apple Podcasts · Spotify · Amazon Music · YouTube Leave a Review →
Everyone tells you the studio's going great. Meanwhile you've been rehearsing one conversation with one staff member in the shower for three weeks. If that's you, this episode was made for you.
**“My husband asked me to borrow money to cover my pregnancy expenses, promising he would repay it after I gave birth. With the help of a friend, I also borrowed money and baby items for our child. Now that I've given birth, he has refused to repay the debt as promised, and the people I borrowed from are dragging me to court,” – devastated wife.
Get the free Core Drives in the Wild guide, behavioral design applied to real engagement programs: professorgame.com/WildCD Episode Summary Rob breaks down behavioral debt: the borrowed motivation hiding inside every legacy points, discount, or bonus program, showing why cutting an engagement program off cold is the fastest way to blow it up. He walks through JCPenney's collapse under Ron Johnson, a Fortune 500 rewards program employees now budget around like income, and how LATAM Airlines and Caixa Econômica Federal restructured their own behavioral debt using Octalysis Core Drives instead of switching it off. Listeners learn how to read their program's real balance sheet and start servicing behavioral debt without triggering a JCPenney-style default. About the Host Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia. Key Takeaways JCPenney's Ron Johnson scrapped every discount and coupon overnight, replacing them with everyday low pricing; sales fell 25%, roughly $4.3 billion, and he was gone within two years. Ron Johnson later admitted only 1% of JCPenney's sales happened without a discount, meaning 99% of purchases depended on coupons the company had just eliminated. LATAM Airlines kept its miles intact but rebuilt the experience around Core Drive 7 (Unpredictability & Curiosity) and Core Drive 3 (Empowerment of Creativity & Feedback), driving a 153% increase in credit card acquisitions. Caixa Econômica Federal's incentive program had drifted to roughly 10% participation before a rebuild around collective purpose pushed it to 90%, adding $1.06 billion in revenue. Points tied to reaching performance targets ran on Core Drive 4 (Ownership & Possession) and Core Drive 8 (Loss & Avoidance), turning a reward employees didn't need into part of their household income. Topics Covered 0:00 — Behavioral debt hiding under green metrics 0:25 — A Fortune 500 rewards program families budget around 1:39 — Why most engagement advice assumes a blank slate 2:51 — Why behavioral debt hides behind green dashboards 3:29 — Borrowed motivation compounding like real interest 4:17 — JCPenney's Ron Johnson cuts every discount overnight 6:04 — Core Drives 4 and 8 inside the Fortune 500 case 8:07 — Why behavioral debt has no repayment plan 8:59 — Why you can't just switch off behavioral debt 9:20 — LATAM Airlines: servicing debt while building the replacement 11:23 — Caixa's jump from 10% to 90% participation 12:37 — Closing: most loyalty programs are just debt service Get the free Core Drives in the Wild guide, behavioral design applied to real engagement programs: professorgame.com/WildCD Mentioned in This Episode LATAM Airlines Gamification Case Study (The Octalysis Group) Caixa Econômica Federal Banking Gamification Case Study (The Octalysis Group) The Octalysis Framework JCPenney's 2011-2013 "everyday low prices" strategy under CEO Ron Johnson Free Resources and Get in Touch Core Drives in the Wild: Professor Game Free Guide Get Daily Value on Your Email Let's chat about your gamification project YouTube LinkedIn Instagram Facebook Start Your Community on Skool for Free Ask a question
Thanks so much for listening to the Believers Center podcast! Service Times: Sundays at 10AM (online + in-person)Tuesdays at 7PM (in-person only)Follow us on Instagram @believerscenterTo learn more about Believers Center, visit https://www.believerscenter.comTo submit a prayer request, or to get connected with a pastor, visit https://www.believerscenter.com/prayforme
The squad revisits the legendary Homie Helpline with Smokey, a "reformed" car borrower who is now taking Irish girls on helicopter dates thanks to his new "legal" delivery hustle.
At Amy Kurtz's But You Look Fine book launch and signing event in New York City, Tick Boot Camp co-founder Matt Sabatello caught up with former guest Ben Ahrens, founder of Re-Origin, for an insightful conversation about neuroplasticity, hypervigilance, chronic Lyme disease recovery, and the emerging science connecting the brain, nervous system, and chronic illness. Since his first appearance on the Tick Boot Camp Podcast, Ben has continued expanding Re-Origin's reach around the world while deepening his research into how chronic stress, trauma, and nervous system dysregulation can perpetuate illness long after the initial trigger has passed. This conversation explores why some patients remain trapped in cycles of symptoms, why many become increasingly sensitive to treatments, and how retraining the brain may help create conditions that support healing and recovery. Meet Ben Ahrens Ben Ahrens is the founder of Re-Origin, a neuroplasticity-based brain retraining program designed to help individuals struggling with chronic conditions including: Lyme disease Chronic fatigue syndrome (ME/CFS) Chronic pain Central sensitization Nervous system dysregulation Complex chronic inflammatory illnesses What began as Ben's personal journey out of severe neurological Lyme disease has evolved into a global movement. Today, Re-Origin serves members in more than 50 countries and has helped over 12,000 participants navigate recovery through nervous system regulation and neuroplasticity-based approaches. Why the Brain Matters in Chronic Lyme Disease Ben explains that chronic illness is not "all in your head." Instead, he argues that the brain serves as the body's master regulator, coordinating immune, hormonal, emotional, and physiological responses. When the nervous system becomes chronically overwhelmed, it can become trapped in a state of persistent threat detection. According to Ben, even when infections are being addressed and the body begins healing, the brain may continue operating as if danger is still present. This ongoing state of alarm can: Increase inflammation Suppress immune function Heighten symptom perception Amplify treatment reactions Prolong illness cycles Make recovery more difficult The result is a nervous system that remains stuck in survival mode long after the original threat has diminished. Understanding Hypervigilance One of the central themes of this interview is hypervigilance. Ben describes hypervigilance as a state in which the brain becomes excessively focused on detecting potential threats. Over time, the nervous system can become conditioned to interpret everyday sensations, stressors, and even beneficial treatments as danger signals. He explains that hypervigilance often develops gradually through a cumulative process rather than a single traumatic event. Potential contributors include: Chronic infections Medical uncertainty Financial stress Relationship challenges Physical injuries Repeated setbacks Long-term caregiving demands Ongoing emotional strain Eventually, the nervous system may reach a tipping point where seemingly minor stressors trigger major physiological responses. Why Some Lyme Patients Become Extremely Treatment Sensitive Many Lyme patients report becoming increasingly reactive to medications, supplements, detoxification protocols, and other therapies. Ben believes hypervigilance may help explain why. When the brain is operating from a persistent fight-or-flight state, it often interprets change itself as a threat. Even interventions intended to help may trigger exaggerated physiological responses because the nervous system is already overloaded. This can contribute to: Heightened treatment reactions Increased symptom flares Difficulty tolerating protocols Fear surrounding new therapies Reduced resilience to stress Understanding the role of the nervous system may provide an additional layer of insight for patients who feel stuck despite pursuing multiple treatment strategies. The Connection Between Medical Trauma and Chronic Illness Inspired by Amy Kurtz's new book, Matt and Rich ask Ben about the concept of Medical Trauma Brain. Ben sees significant overlap between medical trauma and hypervigilance. He explains that one of the most difficult aspects of chronic illness is uncertainty: Not knowing what is wrong Not receiving answers Feeling dismissed by providers Navigating conflicting medical opinions Watching symptoms worsen without explanation When patients spend months or years searching for answers, the brain can become increasingly conditioned to expect danger, uncertainty, and disappointment. This experience can create a powerful neurological imprint that persists long after diagnosis and treatment begin. How to Recognize Hypervigilance Many people living with chronic illness don't realize they are operating from a hypervigilant state because it has become their normal. Ben shares several common signs: Constant worry or rumination Feeling unable to relax Persistent fight-or-flight sensations Always waiting for "the other shoe to drop" Difficulty feeling safe Trouble being present Physical tension throughout the body Racing thoughts when trying to rest He notes that some individuals can temporarily calm their nervous system through activities such as walking, nature exposure, breathwork, or meditation, but quickly return to anxiety and activation once the activity ends. This pattern may indicate that deeper nervous system retraining work could be beneficial. The Importance of Nervous System Regulation One of the key lessons from Ben's own recovery journey is that healing often requires more than simply addressing infection. He emphasizes practices that help regulate the nervous system, including: Breathwork Gentle movement Mindfulness Awareness training Neuroplasticity exercises Stress reduction strategies Consistent nervous system regulation practices The goal is not to ignore physical illness but to create an internal environment that supports healing. From Hypervigilance to Relaxed Readiness Ben offers a compelling alternative to living in chronic fight-or-flight mode: Relaxed Readiness. Borrowed from martial arts philosophy, relaxed readiness describes a state of: Alertness without anxiety Presence without tension Awareness without fear Capacity without overwhelm Rather than remaining trapped in survival mode, individuals can train their nervous systems to become more resilient, adaptable, and balanced. According to Ben, the same neuroplastic mechanisms that teach the brain to overprotect can also teach it to relax, recover, and function more effectively. Ben's Upcoming Book Ben also shares a preview of an upcoming book currently in development. The book will explore: The science of hypervigilance Nervous system dysregulation Trauma and chronic illness Neuroplasticity research Practical recovery strategies The journey toward relaxed readiness His goal is to help readers better understand why chronic stress and nervous system overload have become so widespread—and what can be done to reverse the process. Key Takeaways Chronic Lyme disease recovery may involve both biological treatment and nervous system regulation. Hypervigilance can develop gradually through chronic stress, illness, and uncertainty. An overactive threat response may increase symptom intensity and treatment sensitivity. Medical trauma can leave lasting neurological effects that impact recovery. Neuroplasticity offers hope that the brain can learn new, healthier patterns. Nervous system retraining aims to move individuals from chronic fight-or-flight into a state of relaxed readiness. Recovery is not simply about eliminating symptoms—it's about restoring resilience, capacity, and quality of life.
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SUMMARY: One ordinary Tuesday in the summer of 2001, Jeff sold a $200 television to a couple in a minivan — and only found out afterward that they were worth $5.5 billion and ranked 57th on the Forbes list. His unawareness didn't change their wealth by a dollar. It only changed how he treated them. In this chapter from the DadAwesome book, Jeff makes the case that most dads are doing the same thing with their own identity: parenting from poverty while holding access to infinite resources, working to earn what's already been freely given. TAKEAWAYS Your unawareness doesn't change your position. Not knowing who those customers were didn't subtract a dollar from their net worth — and forgetting you're God's son doesn't change that you are one. It only changes how you show up. The clipboard teaches conditional love. When affection gets tracked point by point, kids learn love is something they earn. Most of us carry that invisible scoreboard straight into adulthood and into our relationship with God. God set the scoreboard to infinity. Not a clipboard with changing numbers — a gymnasium scoreboard with the infinity symbol permanently displayed. You can't add to it with your wins or subtract from it with your failures. (It's why the DA logo looks the way it does.) Employee mindset and son mindset produce two different fathers. One strives, fears mistakes, measures worth by performance, and competes for attention. The other rests, lives from security, measures worth by belonging, and celebrates other people's wins. Position changes the daily stuff. Instead of managing behavior, you cultivate hearts. Instead of panicking about finances, you remember your Father owns everything. Instead of shame spirals, you experience conviction that leads to growth. QUOTES "My ignorance of their position didn't change their actual wealth. It only affected how I interacted with them." "Over time, that clipboard became a symbol of conditional love. I learned that affection was something I earned — point by point, performance by performance." "My heavenly Father has set the scoreboard to infinity. It can't increase with my successes or decrease with my failures. I can't add to infinity. I can't subtract from it." "We parent from poverty when we have access to infinite resources — striving for acceptance we already possess and working for approval that's already been given." "You're not God's employee, you're His son. And sonship is where fatherhood begins." Bonus — Jamie Winship: "Parenting is very much about the identity of the dad. The greatest gift you can give to your kids is the truth of who you are." ACTION STEPS 1. Reflection Name your clipboard. Every one of us has an area — points, grades, obedience, success, output — where we experienced conditional love. Name it, and name what pushed you toward living like an employee instead of an heir. Do the two-column audit. Am I living like an employee, or like a loved son and heir? Scarcity or abundance? (Downloadable PDF in the show notes.) Ask the two questions. Borrowed from Jamie Winship: sit alone with God, settle down, and ask, "What are the things I believe about myself that hurt me?" Name the disappointments, the failures, the places you feel like you're not enough. Then ask the follow-up: "Jesus, what do you say about me?" 2. Multiplication Send a couple of texts. Invite other dads into episode 445 and grow a circle of men who are growing alongside you. Join the prayer team. Team DadAwesome — 55 men — rides this Saturday to fuel fatherhood ministry. Give 20 minutes of prayer sometime Saturday morning, August 1st. Let's multiply in prayer. 3. Activation Start tomorrow with a declaration. Before you check your phone, before your to-do list starts talking, answer whose you are — and say it out loud, don't just think it: "I am a loved son of God." Remind your kids the scoreboard is set to infinity. Tell them, "I love you because you're mine," not because of what they accomplished. Try, "I'm so glad I get to be your dad. I'm so thankful you're my son." Take the holy pause. When you feel a critique or a scorecard-based thought forming, catch it before it comes out. Notice the moments you'd communicate more love if they performed. Ask your spouse. "Are there ways or times I communicate a lack of love because of a performance or a mistake?"
We're sitting in Japanese ceremony with Celtic in our bones. We're practicing in someone else's cultural skin. We're completing certifications in a borrowed language, and somewhere deep - in a place that doesn't use words - something is screaming this isn't ours.In this episode, you'll discover why your Western animistic lineage was broken, how the spiritual industry borrowed from other traditions to fill that rupture, and most importantly - why the gatekeeping embedded in those borrowed systems keeps you fragmented from what wants to move through you. The system is the issue. Not you. And there comes a moment when borrowed wisdom has an expiry date.By the time you finish listening in, you'll disover:● Your Western animistic lineage was broken when the elders stopped passing knowledge down, so you went searching and naturally borrowed from cultures where that relationship remained alive - Japanese Reiki, Chinese Qi, Indian Prana. While this wasn't necessarily a mistake, what followed was the adoption of gatekeeping structures (hierarchy, permission, credentials) that transformed a borrowed system into THE system, protecting borrowed wisdom rather than living ancestral knowledge.● If you're intuitive, you feel the tension between what you were taught and where your spiritual authority wants to guide you far more acutely than others. You complete every certification, every modality, and still sense something deeper is available - this isn't failure; it's because you're confined by a borrowed system designed for a culture that isn't yours.● The insidious cost of operating within borrowed frameworks is that you begin blaming yourself (“I am the problem”) when the real issue is systemic. You chase the next course, the next teacher, the next training, slowly erasing your own sensing and knowing while fragmenting your personal power across multiple misaligned modalities— - creating spiritual exhaustion and emotional overwhelm rather than clarity.● Great training acts as a bridge back to yourself, not a ladder away from it - the difference is whether it supports direct spiritual relationship or creates dependency. When practitioners shift to Spirit-led, animistic practice rooted in trust rather than dogmatic execution, they stop asking “Am I allowed?” and start trusting what emerges through genuine connection with energy as a living intelligence.And while you're here, I'd love to connect on Tiktok & Instagram @reikiredefined.Also, make sure to tag me in your stories @reikiredefined.Live lead & serve from the power of your own truth - Spirit-led Reiki Pathway: https://www.reikiredefined.com/spirit-led-reiki-pathway/No cost non guru community with no hierarchy or all knowing behaviour: https://www.reikiredefined.com/free-community/No cost workshop for energy workers: https://www.reikiredefined.com/lifting-the-vei-on-reiki/Essays on power, ethics & authority: https://www.jaynegoodsir.substack.comUNDILUTED (a weekly round up that encourages us to question what we've inherited, trust our direct experience, and remain curious about what we know to be true): https://reiki-redefined.kit.com/6629991732
Cynthia Thijs & Ronald Snijders Cynthia Thijs Coenraad, Ronald Snijders – Walk Your Own Line Charlie Puth, Kenny G – Cry (feat. Kenny G) The Roots, John Legend – The Fire The Wooten Brothers – Sweat (Version B) Esperanza Spalding – I Know You Know Joshua Redman, Paul Cornish, Philip Norris, Nazir Ebo – Borrowed […]
We'd love to hear from you. Send us fan mail!Most leaders don't stay stuck because they lack skill, they stay stuck because of an authentic leadership identity they haven't claimed yet. In Episode 3 of From Stuck to Leading self-coaching series, Bernadette Boas breaks down the difference between a Borrowed, Performed, and Owned leadership identity, and walks through exactly what happens the moment you stop performing for the people around you.This episode delivers the five concrete moves Bernadette's private clients use to shed a self-limiting story: finding the story behind a diagnostic gap, gathering the evidence that contradicts it, naming who you've been performing for, rewriting the story, and making one deliberate choice from it.It builds directly on Episode 1 (Discover) and Episode 2 (Confront). If you haven't caught those yet, start there before diving into this one. https://balloffirecoaching.com/podcastWhat You Will Learn● The exact story quietly keeping you out of the room for your next promotion● Why the people closest to you may resist your growth and why it isn't your problem to manage● The difference between a Borrowed, Performed, and Owned leadership identity● The 5-move method for shedding your limiting beliefs● How to find the evidence that proves your limiting story was never true● One deliberate choice you can make this week to start living your new storyEpisode Chapters0:00 — Cold Open + Series Recap (matches — "the most dangerous moment..." opens the episode)3:00 — What Shedding Actually Means 12:00 — The Three Leadership Identities 22:00 — Moves 1 & 2: Story and Evidence 38:00 — Move 3: Who You're Performing For 42:00 — Moves 4 & 5: Rewrite and Choose 47:00 — Bernadette's Story: The Milkman's Daughter (52:00 — Close + Episode 4 Preview About This Self-Coaching SeriesFrom Stuck to Leading: Episode 1 — Discover, Episode 2 — Confront, Episode 3 — Shed (this episode), Episode 4 — Create and Episode 5 — Accelerate (every other Tuesday). Related Episodes● Episode 2 — Confront https://balloffirecoaching.com/5-inner-fears-destroying-your-leadership/● Episode 1— Discover https://balloffirecoaching.com/from-stuck-to-leading/DOWNLOAD FREE Leadership Gap DiagnosticTake the free Leadership Gap Diagnostic: balloffirecoaching.com/opt-inSubscribeSubscribe on YouTube (@ShedtheCorpBitchTV), Apple Podcasts, or Buzzsprout.Support the show
We were given two eyes. So why are you living through someone else's? Together we can explore what it means to trust your own vision again and take one more step in curating the shift.
Matt and Jen discuss the concept of "normal" and how many of our beliefs and behaviors are influenced by external sources. They emphasize the importance of questioning and challenging these norms to achieve personal growth. Jen shares her experience as a trainer, realizing that her clients needed more than just physical workouts but also help in rebuilding their self-confidence and identity. Matt recounts how hiring coaches in different areas of his life helped him expand his definition of success and overcome imposter syndrome. They stress that true transformation involves replacing borrowed beliefs with new, empowering ones and becoming your own proof of success.Listen In!Thank you for listening to this episode of Ignite Your Impact!As referenced in the show you can visit our website at phenixmethod.comJoin our Private Group at https://www.facebook.com/groups/phenixmethodbodyandlifestyletransformations for lifestyle transformation hacks that the pros use.
Jason Seville, Pastor of Del Ray Baptist Church
JoBen Barkey grew up in the Amazon rainforest and arrived in North America at eighteen with fifteen dollars and a borrowed pair of shoes. What followed is hard to believe: a six-location business, a kidney given to a dying stranger, and schools, wells, and an underground ambulance built in a West African war zone — all while surviving homelessness and a COVID collapse. This is part one: the cost, the calling, and the people who carried him. Chapters 00:00 Cold Open 02:26 $15 and Borrowed Shoes — Leaving the Amazon 05:33 Growing Up in the Jungle 17:14 Brett's Box of Clothes 24:46 Rwanda — “You Just Loved Me” 27:29 Cameroon: Wells, Farming, Taxis 34:45 Innocent, the Freed Prisoner 42:45 The Physical Rock Bottom 54:32 Two Rock Bottoms — What to Take Away 01:01:13 How to Help / Close About the Guest JoBen Barkey is an entrepreneur and philanthropist who spent his first 18 years in the Amazon. Through his B7 nonprofit, funded by his businesses, he supports schools, wells, agriculture, a pharmacy, a taxi service, and a prison ministry across nine villages in Cameroon, and projects in Peru. Connect with the Guest Give / learn more: b7family.com (100% of donations go overseas) YouTube: Better Together B7 Instagram: @onekidneyadventures
Is there actual, unbiased evidence that Jesus really existed? Are his mighty deeds borrowed from other pagan religious figures? Jon Sorensen, the chief operating officer of Catholic Answers, joins us to discuss these topics. ---------------- Want to learn the whole Bible in 30-40 minutes? Get your free workshop here: https://www.classicaltheism.com/bibleworkshop
CPG's next big ideas often emerge in unexpected places. In this episode, we explore what founders across food and beverage can learn from the rapid rise of hard sodas and hard sports drinks, as alcohol brands borrow from health, wellness and functionality to connect with younger consumers. The Taste Radio team is joined by Brewbound reporter Zoe Licata to discuss why familiar flavors, better-for-you positioning and shifting consumer behaviors are fueling these fast-growing categories—and whether they're poised for long-term success or destined to become another fleeting trend. They also unpack the surprising split between Costco and Deschutes Brewery, what it reveals about the evolving role of private label and retail strategy, and why Guinness has become one of the world's hottest beer brands by winning over an entirely new generation of drinkers. Show notes: 0:20: Harry Calling. Inspired Imbibing. $40M Is A Crooked Number. Lyte Come Lately. Crafty Costco. – Zoe and John share their experiences of seeing Harry Styles perform at Wembley Stadium and discuss how drinking culture among younger consumers in the U.K. differs from that in the U.S. The conversation explores Gen Z's evolving relationship with alcohol, the pandemic's lasting impact on drinking habits, and how brands are leaning into nostalgia and familiar flavors to connect with legal-age younger consumers. They also examine why alcohol companies are borrowing cues from the better-for-you beverage category, and the marketing challenges of positioning products with wellness-inspired messaging despite alcohol's inherent health limitations. Along the way, they spotlight the surprising rise of alcoholic sports drinks modeled after electrolyte beverages and viral drinking trends like BORGs. The discussion then turns to beer, where the hosts unpack the unexpected end of Costco's long-running private-label partnership with Deschutes Brewery, producer of the retailer's popular Kirkland Signature Helles Lager and Vintage Ale. The episode concludes with a look at Guinness' remarkable resurgence, exploring how the iconic stout has become one of beer's biggest success stories by winning over younger consumers through social media, the viral "Split the G" challenge, and the growing realization that it's lighter, more sessionable, and far more approachable than many first-time drinkers expect. Brands in this episode: Simply, Fresca, Owl's Brew, Bai, Crooked Pop, Poppi, Super Lyte, Surfside, Stateside Hard Seltzer, Gatorade, Spiked Ade, Pedialyte, Electrolit, Hoist, Deschutes, Guinness, Diet Pepsi
Your mind does not just record reality, it edits it, polarizes it, and then makes decisions based on the edit. That is why we can feel certain we are “right” while repeating the same relationship patterns, motivation struggles, and self-sabotaging habits. We welcome world-renowned human behavior expert Dr. John DiMartini to unpack a practical way out: the DiMartini Method, a structured series of cognitive questions designed to balance perception, surface what we have been unconscious of, and turn apparent chaos into usable feedback. We talk about how quickly we can idealize or demonize people by staying conscious of upsides and unconscious of downsides, and how that split perception fuels infatuation, resentment, and regret. Dr. DiMartini shares how asking higher-quality questions can equilibrate the mind, reduce emotional reactivity, and help us become more present so life feels “on the way, not in the way.” If you care about mindfulness, emotional resilience, and personal transformation, this is a concrete framework you can apply immediately. From there, we go deep into values based living and why your hierarchy of values quietly runs your goals, your habits, and your sense of self-worth. Dr. DiMartini explains the difference between intrinsic motivation and extrinsic motivation, why misaligned goals require constant pushing, and how adopting someone else's “shoulds” can erode authenticity. He also points to his free values determination process at drdmartin.com as a way to clarify what truly matters, set congruent goals, and fill your days with high-priority actions instead of low-priority distractions. If this conversation helps you see your patterns more clearly, subscribe for more practical mindfulness tools, share the episode with a friend, and leave a review so more listeners can find it.BECOME A CERTIFIED MINDFULNESS MEDITATION TEACHER Teach mindfulness with confidence and skill — without self-doubt, fear of judgment, or imposter syndrome. Our internationally accredited certification is for therapists, coaches, yoga teachers, educators, and helping professionals. Accredited by the IMMA and CPD; endorsed by Gabor Maté and Rick Hanson. → https://mindfulnessexercises.com/certification/NEW HERE? START FREE Explore 3,000+ free guided meditations, scripts, and worksheets — for your own practice or to share with the people you teach. → https://mindfulnessexercises.com/free-mindfulness-exercises/ENJOYING THE PODCAST? Follow the show in your favorite app and leave a quick rating or review. It takes a moment, and it genuinely helps more teachers and practitioners find these conversations.———————————————————————————ABOUT THE SHOWMindfulness Exercises with Sean Fargo is a practical, grounded mindfulness podcast for people who want meditation to actually help in real life.Hosted by Sean Fargo — a former Buddhist monk, mindfulness teacher, and founder of MindfulnessExercises.com — the show explores how mindfulness can support mental health, emotional regulation, trauma sensitivity, chronic pain, leadership, creativity, and meaningful work.Each episode offers a mix o...
Join host Nick Schutt and Abby Kearns (CEO of ActiveState, former CTO at Puppet & AI startup, ex-CEO Cloud Foundry Foundation) as they unpack the invisible foundation of today's AI revolution: open source software.From the explosive acceleration of tech cycles to the hidden dangers of transitive dependencies, this conversation reveals why 98% of software relies on open source—and why most organizations don't fully understand the security risks in their stack. Abby shares insights on package supply chain attacks, agentic workflows, the maintainer crisis, and how companies can responsibly adopt AI without compromising security. Whether you're in infrastructure, security, or AI development, this episode is essential listening.Robots and Red Tape | Host: Nick Schutt | YouTubel: @RobotsandRedTapeAIBuilt on Borrowed Code: Why AI Runs on Open Source with Abby Kearns | Robots and Red Tape
To celebrate this monumental milestone, Neil & Scott are joined by special guests Kelly and Lisa for one of the biggest and most entertaining episodes in OCB Podcast history!
In today's Morning Manna, Doc Burkhart examines Proverbs 25:21–22, one of the most influential passages in the Book of Proverbs and the foundation for Jesus' command to love your enemies and Paul's teaching in Romans 12. Rather than responding to hostility with retaliation, believers are called to meet their enemies' needs with acts of kindness, trusting God with the outcome. This lesson explores the meaning of "heaping coals of fire," the promise of the Lord's reward, and why overcoming evil with good is one of the greatest demonstrations of Christlike character. Lesson 134-2026 Teachers: Rick Wiles and Doc Burkhart You can partner with us by visiting MannaNation.com, calling 1-888-519-4935, or by mail at PO Box 399 Vero Beach, FL 32961 MEGA FIRE reveals the ancient recurring cycles of war and economic collapse that have shaped history for 600 years. These patterns predict America is now entering its most dangerous period since World War II. Get your copy today! www.megafire.world Get high-quality emergency preparedness food today from American Reserves! www.AmericanReserves.com It's the Final Day! The day Jesus Christ bursts into our dimension of time, space, and matter. Now available in eBook and audio formats! Order Final Day from Amazon today! www.Amazon.com/Final-Day Apple users, you can download the audio version on Apple Books! www.books.apple.com/final-day Purchase the 4-part DVD set or start streaming Sacrificing Liberty today. www.Sacrificingliberty.com
Summary A 22-year-old buying a film camera or a vintage Walkman never lived through the era that made those objects iconic, yet the pull is real. In this episode, Mike Brevik explores borrowed nostalgia: how younger generations inherit a feeling of retro through their parents' photos, movies, and music rather than a direct memory. He traces the trend across vinyl, flip phones, throwback logos, and shows like Stranger Things, and asks what's really driving it. Mike also draws the line between authentic nostalgia marketing and gimmick, using Cyberdogz and Dog Days Apparel as examples of brands built on a genuine retro connection rather than a trend they're chasing. Key Takeaways Borrowed nostalgia lets younger audiences connect emotionally with decades they never experienced firsthand, inherited through parents, movies, and music rather than memory. The comeback of vinyl, film cameras, flip phones, and even VHS textures reflects a craving for analog imperfection in an increasingly AI-driven world. Nostalgia marketing crosses into pandering when brands slap on a retro filter without a real story or connection to the era's values. New brands can borrow nostalgia even without decades of history, as long as it's baked authentically into the brand's voice, look, and mission from day one. Nostalgia isn't a passing trend. Every generation looks back at the one before it, which makes it a permanent thread in how people connect with brands. Links and Resources cyberdogzmarketing.com brandretro.com Keywords borrowed nostalgia, nostalgia marketing, retro branding, brand nostalgia, Gen Z nostalgia, millennial nostalgia, vintage aesthetic, throwback branding, heritage branding, retro packaging, vinyl resurgence, Stranger Things nostalgia, nostalgia trend, brand authenticity, emotional branding, consumer behavior trends, retro marketing strategy, nostalgia advertising, Brand Retro Mindset, Cyberdogz Episode Highlights [00:00:00 - 00:01:00] Mike introduces borrowed nostalgia and traces it back to a prior conversation about nostalgia and AI. [00:01:00 - 00:02:00] Why a 22-year-old buying a film camera or a retro Walkman is worth paying attention to. [00:02:00 - 00:04:00] The resurgence of vinyl, disposable cameras, flip phones, and retro cars showing up on TikTok. [00:04:00 - 00:05:00] The difference between nostalgia as memory and nostalgia as an inherited feeling. [00:06:00 - 00:07:00] How brands lean on throwback logos, heritage packaging, and grainy visuals to trigger nostalgia. [00:07:00 - 00:09:00] Where nostalgia marketing tips into pandering, and what makes it feel authentic instead. [00:10:00 - 00:12:00] Whether new brands need history to earn a nostalgic connection. [00:12:00 - 00:14:00] How Cyberdogz and Dog Days Apparel build borrowed nostalgia into their own brand DNA. [00:16:00 - 00:17:00] Mike's take on whether nostalgia is a trend or a permanent fixture in how people connect with brands.
Why do you feel so stuck, tired, and behind when you try to start over? Because the problem usually is not that you are behind, and it is not that you are not working hard enough. It is that your nervous system is stuck in survival, and you cannot design a new life from there. In this episode, Dr Amen Kaur walks through five steps to get unstuck and start over, whether that means a career change, a higher-paid job, or finally starting a business, grounded in the neuroscience of stress and a grounded, tradition-based approach to spirituality. This is not motivation or magical thinking. It is what actually moves you from surviving to creating.In this episode you will learn:Why you are not behind, you are early, and how AI is levelling the field for people starting overWhy fear and fatigue, not laziness, are what really hold you back, and the brain science behind itHow to get unstuck so your ideas finally turn into actionThe one question that designs a life: not what you could or should do, but what you want to doWhy your experience is your expertise, and how to turn it into real value using AIStudies and ideas mentioned:Amy Arnsten (Yale) on how stress takes the prefrontal cortex offline, the thinking and creating part of the brainInteroception research on how the body's signals get read as tiredness or fearFestinger's 1954 work on social comparison and how it lowers self-evaluationDeci and Ryan's Self-Determination Theory on autonomy and intrinsic motivationResearch on how belief and expectation from others can shape outcomesNamed traditions on releasing the grip on outcome: the Bhagavad Gita (2:47), Taoist wu wei, and trust in SufismFAQ:Why do I feel so tired and stuck when I try to start over?Often it is not true tiredness, it is a nervous system in survival mode, driven by fear and self-doubt. In that state the part of your brain you plan and create with is less available, so effort alone does not move you. The fix is to regulate first, then design.Am I behind if I am starting over later in life?No. Because AI is changing what work looks like for everyone, the old map is dissolving. If you are already learning to navigate uncertainty, you are early to the shift, not behind it.How do I get unstuck?Get your nervous system out of survival before you try to plan. Daily, gentle regulation, done consistently, is what lets your ideas turn into action. Borrowed motivation fades because it does not change your underlying state.What is the first step to changing careers when you feel behind?Ask what you want to do, not what you could or should do. Look back at what already comes easily to you, because the thing you undervalue most is often your real strength.Will AI take my job?AI is automating routine, repeatable tasks, and shifting value toward human judgment, creativity, and connection. That makes your experience more valuable, not less, if you learn to use the tools and create from what only you can offer.Listen and subscribe: Follow Starting Over, Being You on Apple Podcasts so you do not miss an episode.keywords: starting over, five steps to start over, overcoming self doubt, designing your life, creating your own path, AI and career change, value of personal experience, regulating nervous system, moving out of survival mode, finding your worth, creating a business from scratch, mindset for success, intrinsic motivation, personal development tips, leadership in uncertain times, emotional regulation techniques, building personal brand, enhancing self evaluation, finding purpose in work, embracing change
(Foto del podcast; Cole Berliner)Playlist;COLE BERLINER “A western sun” (The black door)NATURAL CHILD “Born lucky” (Wooden)JESSE WELLES “Won’t you come out tonight” (Masks off)THE CROOKED RUGS “Canned meat” (ST)DATURA 4 “On the rebound” (High on the low brow)THE STEMS “Your kind of love”IAN KAY “Hop on baby girl”FLEUR “Je ne veux pas de toi” (Jour D’été)JON SPENCER “Give it up for the devil” (Songs of personal loss and protest)PIKE and DELTA “P-E-R-V-I-T-I-N” (Rocking Bomb #3)DWARVES “Last chance Lily” (Jenkem)PLASTIC MEAT “Choling me” (Losing it)TAXI GIRLS “Auto hysterics” (Static)MOD LANG “Cocamoda” (Borrowed time)CYANIDE PILLS “When I’m with you”PAUL McCARTNEY “Home to us” (The boys of Dungeon Lane)THE HANGING STARS “All your yesterdays” (Just a day)DALLAS GOOD and RICHARD REED PARRY “Echo the part” (Were the Watchtowers)Escuchar audio
In November of 1990, a physical therapist performing a home visit got a gruesome surprise. He found his patient's wife in a pool of blood near their back door. An obscure chain of events ensued once investigators pieced the clues together, including an unlikely story, a bizarre breakup, and culminating in a manhunt.
Authority is not just about being consistent. It is about serving your audience in a unique and impactful way. It's creating a movement. Your podcast can be a platform that truly launches you into the space of sought-after authority. In this episode of Influential Voices of Authority Podcast, Erik K. Johnson sits down with Jedlie, creator of the acclaimed "Reading With Your Kids" podcast. Together they dive into building real credibility, cultivating trust, and leveraging your podcast not just as more content... but as the engine for your entire business. Important Links: Jedlie's website: https://readingwithyourkids.com Jedlie on Instagram: @ReadingWithYourKids Jedlie on X: JedlieMagic Jedlie on Facebook: https://facebook.com/ReadingWithYourKids Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts Click subscribe on this video! Episode Segments: 00:00 Meeting Jedlie and the Early Days of Podcasting 00:32 "Funky Jesus Music" and Lessons from Early Shows 02:00 From Tape Radio to Broadcasting 03:25 Synergy Between Podcasting, Magic, and Impact 05:27 Building Connection with the "We Choose Respect" Podcast 06:09 Transitioning to "Reading With Your Kids" 08:13 Over 2400 Episodes: How Longevity Builds Authority 08:49 Certified Great Read Program: Giving Authors a Platform 09:40 Trust, Reviews, and Unique Author Support 11:04 Interviewing Not Just Authors, but Icons 13:10 Wildest Magic Show Story: Puerto Rico Surprise 15:15 Doors Opened by the Podcast: From Blue's Clues to Outer Space 17:23 Attracting Big Names and Borrowing Trust 19:29 How Guest Features Turn Into Show Growth 19:30 The Business Model: Revenue, Promotions, and Literacy Events 22:33 Magic, Clowning, and Influences from Penn and Teller 25:00 Creating a Real Reading Movement 26:20 The Power of Reading with Your Kids... Not Just Content, but Culture 27:19 Partnering with Schools to Expand Podcast Reach 28:21 Celebrating Books and Building Authority 29:03 Bartering Value and Recognizing Your Own Worth 29:40 Erik and Jedlie Reflect on Influence and the Podcast Future Key Takeaways: - You do not become an authority by chance. Jedlie shares how each podcast version, from niche music interviews to helping families read, showed him where his voice could make the most difference. - Authority multiplies when you make space for others. Jedlie's "Certified Great Read" program leverages his audience's trust to give credibility and visibility to indie authors, turning mutual support into lasting impact. - Borrowed trust is the shortcut to authority. Featuring high-profile guests like LeVar Burton, Angela Santomero, and Dr. Katherine Sullivan moved Jedlie's show from a niche corner into the mainstream and opened global doors. - Podcasting can be your ladder... if you use it with intention. From magic school shows to literacy movements, every connection, barter, and creative pivot created new pathways for impact and revenue. - Your audience won't just buy your podcast. They'll invest in your authority, your ecosystem, and your bigger mission when you curate, package, and serve it intentionally. Episode Highlights: - Breaking through the ceiling of "just another podcast episode", and turning your body of work into an engine for influence - Getting top-tier guests and leveraging every appearance for next-level credibility - How creative bartering and unique experiences set your show apart in crowded niches - Using your podcast as a magnet for collaborations, speaking, and partnerships with schools and communities - The real magic of reading with your kids: deeper bonds, academic success, empathy, and multifaceted authority Connect with Jedlie: Jedlie's website: https://readingwithyourkids.com Jedlie on Instagram: @ReadingWithYourKids Jedlie on X: JedlieMagic Jedlie on Facebook: https://facebook.com/ReadingWithYourKids Curious about taking your own podcast from best-kept secret to authority launchpad? Apply for your Podcast Authority Audit with Erik: https://podcasttalentcoach.com/coaching
At the Boston Marathon, Brent was drowning. Miles from the finish. Physically spent. Mentally gone. He screamed at his brother: "Are you going to race with me today?" Kyle can't push the pedals. Brent can't find the finish line without him. That's not a limitation. That's the entire point. Brent and Kyle Pease have completed Ironmans, marathons, and the Ironman World Championship in Kona, together. But this conversation goes far beyond racing. It's about what 15 years of partnership, mission, and asking for help actually teaches you about leadership, trust, and building something that serves more than yourself. What You'll Learn In This Episode: How a childhood Challenger Baseball moment became the blueprint for everything they built What it really means to race as a "we" and how that translates to business Why motivation follows action, not the other way around What emotional maturity had more to do with breaking records than training The leadership definitions from Brent and Kyle that replace 35 books How to navigate obstacles by shrinking the world cone by cone Why asking for help is a competitive advantage, not a weakness How the Kyle Pease Foundation's employment program is redefining meaningful work for people with disabilities Key Takeaways: ✔️"I borrowed his legs. He borrowed my spirit." Neither can finish without the other and that's not a weakness. It's the model. ✔️Motivation follows action. It's fickle after a rah-rah speech. It's lasting when you create movement first. ✔️Leadership isn't the loudest voice. It's the willingness to be vulnerable, listen before speaking, and get out of the way so others can rise. ✔️Asking for help is a daily practice. Kyle has done it every day of his life out of necessity and it's the single most powerful lesson he's given the people around him. ✔️Shrink the world. In an Ironman, in a nonprofit, in a business, you don't run 140.6 miles. You run to the next cone. ✔️You're not building it for yourself. From day one, someone told them: congratulations, you're in business now, for somebody else. That became their north star. ✔️Everyone has a team. Even a solopreneur has a team, it's just your spouse, your kids, your church, the people who believe in you. ✔️Every step you take matters to more than just you. Timestamps & Highlights: [00:00] — Boston Marathon, a scream, and why neither can finish without the other [01:11] — Welcome and intro: mission-driven, resilient, and built for inclusion [03:14] — Where it all started: Challenger Baseball and the first kid ever thrown out [06:19] — The "we" vs. "I" dynamic and what it means to race as a single unit [08:03] — What Kyle brings to the race that no training can replicate [10:15] — "I borrowed his legs. He borrowed my spirit." [11:47] — How the race dynamic translates, and struggles, in the boardroom [16:15] — Ironman lessons in business: obstacles, patience, and one step at a time [21:55] — Unspoken language: how 15 years of racing built a communication no one else can see [27:46] — Asking for help: the hardest skill to learn and what Kyle taught his family [33:01] — From chasing recognition to becoming a movement: the emotional maturity shift [38:05] — How Brent defines leadership (vulnerability over volume) [39:20] — How Kyle defines leadership (two sentences that replace 35 books) [40:59] — Motivation follows action, not the other way around [48:24] — What almost killed the nonprofit (hint: nothing and why) [52:26] — Lessons from 15 years: stewardship, listening, and getting out of the way [55:41] — The employment program: meaningful work, not just a seat at the table [1:01:05] — Tattoo wisdom from Brent and Kyle [1:02:20] — George's closing: pull your chair up, it's waiting for you Connect with Brent & Kyle: Co-founders of The Kyle Pease Foundation, a nonprofit championing inclusivity in sports and the workforce for individuals with disabilities. As a push-assist duo, they made history as the first brother team to complete the Ironman World Championship in Kona, Hawaii. In 15 years, they've supported hundreds of athletes and raised over $10 million in adaptive equipment and opportunities. Website: kylepeasefoundation.org Instagram: @thekylepeasefoundation Youtube: @thekylepeasefoundation LinkedIn: The Kyle Pease Foundation Kyle: @kpzydaironman Brent: @bpeas9 Your Challenge This Week: Share this episode with someone who needs it. That's the task. Then connect with Brent and Kyle, DM them on Instagram, visit the foundation, volunteer, donate, or tell another podcast host to have them on. More of the world needs this message. Follow George: @itsgeorgebryant Work with George:The Alliance — Community for entrepreneurs building with mission and intention. 1:1 Coaching — Limited spots. Apply at mindofgeorge.com/coaching-consulting/Live Retreats — In-person, immersive, built for breakthroughs. Follow for dates.
Merriam-Webster's Word of the Day for June 10, 2026 is: foible FOY-bul noun Foibles are minor flaws or shortcomings in someone's character or behavior. In fencing, foible refers to the weakest part of a sword's blade, between the middle and point. // You have to be able to laugh at your own foibles. See the entry > Examples: "The British sketch comedy troupe Monty Python loved taking aim at contemporary foibles through its twisted and liberal reading of history." — David Faris, The Week, 29 Apr. 2026 Did you know? Many word lovers agree that the pen is mightier than the sword. But be they honed in wit or form, even the sharpest tools in the shed have their flaws. That's where foible comes in handy. Borrowed from French in the 1600s, the word originally referred to the weakest part of a fencing sword, that part being the portion between the middle and the pointed tip. The English foible soon came to be applied not only to weaknesses in blades but also to minor failings in character. Foible ultimately traces back to the Old French term feble, which is also the source of our English adjective feeble.