OPERATORS

In this episode, the Operators Hosts interview Pete from Origin, who shares his inspiring journey of building a manufacturing business in the USA. The conversation delves into the challenges and triumphs of entrepreneurship, the importance of partnerships, and the evolving landscape of American manufacturing. The episode also touches on the lessons learned from failures and the necessity of adapting to market demands.00:00 Introduction06:12 The Journey of Building a Manufacturing Business17:53 Partnerships and Influencer Marketing in Business23:50 The Importance of American Manufacturing30:01 Navigating Challenges in Demand and Capacity Management32:45 Building a Legacy Brand39:41 Data-Driven Decision Making43:31 Healthy Tension in Team Dynamics49:01 Balancing Demand and Manufacturing Capacity56:15 The Role of Emotion in Business Decisions01:05:46 Cultivating Future Leaders01:09:51 Manufacturing Challenges and Global Trade01:15:58 Balancing Manufacturing and Business Viability01:22:15 Understanding the Customer's Perspective01:24:09 Adapting Product Offerings for Market Needs01:27:25 Long-Term Thinking in Business01:36:12 Customer Value and Brand IdentityConnect with Pete:@‌pete.origin@‌originusa@‌jockofueloriginusa.comjockofuel.comPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode of the Operators Podcast, the discussion revolves around the critical role of product in brand strategy and the importance of understanding consumer behavior in product development. The conversation highlights the shift from commodity to brand focus in various industries, emphasizing the need for remarkable products that stand out in a crowded market.Additionally, the use of data insights for product development and the evolving landscape of brand building in the face of AI advancements are explored.00:00 The Importance of Product in Brand Strategy09:59 Understanding Consumer Behavior and Product Development15:06 The Shift from Commodity to Brand Focus20:02 Leveraging Data for Product Insights25:12 The Role of Remarkable Products in Brand Building44:46 The Essence of Remarkable Products51:50 Brand Identity and Consumer Connection57:22 The Journey of Product Development01:01:18 Building a Company as a Product01:11:28 Navigating Market Expectations and Innovations01:20:53 The Future of Consumer Brands and InclusivityPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

Disclaimer: Meta participated as a guest on this podcast episode, However, Meta does not endorse or sponsor this podcast, its content, or any of its commercial partners or sponsors. Any views expressed are those of the individual participants and do not represent the views of Meta. In this conversation, the hosts have a conversation with Yoni at the Meta Summit about Meta's advertising strategies, the shift towards incrementality in measuring ad performance, and the role of AI in enhancing ad effectiveness. The discussion also touches on the balance between creative volume and quality, and the future of interactive ads powered by AI. 00:00 Introduction to Meta's Advertising Strategy02:53 Profitability as a North Star for Brands05:48 The Shift to Incrementality in Advertising09:05 AI Innovations in Meta's Ad Platform11:57 Creative Volume vs. Quality in Advertising14:47 The Future of Interactive Ads with AI27:32 The Future of Advertising and Customer Service30:48 AI Innovations in Advertising33:34 Incrementality and Customer Acquisition Strategies36:41 Empowering Small Businesses with Advertising Tools39:33 Top of Funnel Strategies and Incrementality42:55 The Evolving Role of Media Buyers49:10 Feedback and Collaboration with MetaSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode of the Operators Podcast, the hosts discuss the current challenges in the e-commerce landscape, emphasizing the importance of adaptability and efficiency in operations. They explore the role of AI in transforming business practices and enhancing productivity. The conversation also touches on headcount management, the dynamics of employment, and the significance of performance in a rapidly changing market. Finally, they share insights on sales strategies and market trends, highlighting the need for continuous improvement and innovation. 00:00 Introduction02:50 Embracing AI in Business Operations06:05 The Importance of Adaptability and Headcount Management08:53 Transforming Business's with AI11:50 The Dynamics of Employment and Performance15:04 Sales Strategies and Market Trends28:58 The Importance of Promotion in Business33:37 Sales Strategies and Revenue Insights39:44 Navigating Economic Uncertainty45:31 Leadership Challenges and Growth51:09 Building Resilience in Business58:19 Navigating Sales Tax Complexity01:01:13 The Burden of Compliance and Audits01:04:25 The Cost of Mistakes in Sales Tax01:07:14 Data Management and Its Importance01:12:57 The Future of Sales Tax and Business Operations01:16:54 The Role of Technology in Sales Tax Compliance01:20:45 The Impact of Sales Tax on Business ValuationOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode of the Operators Podcast, the hosts discuss the current economic challenges facing e-commerce brands, the importance of personal discipline, and the complexities of the Indian market. They are joined by Ronnie Teja to explore the growth potential in India, the unique challenges of manufacturing there, and the cultural nuances that influence consumer behavior. The conversation highlights the opportunities in supplements and generic drugs, as well as the future of manufacturing in India, positioning it as a potential economic powerhouse. They explore the challenges of entering new markets, the integration of AI in data management, and the significance of brevity in communication to enhance productivity.00:00 Introduction01:59 Personal Transformation and Discipline04:45 The Indian Market Landscape10:06 Understanding India's Economic Growth15:04 Opportunities and Challenges in Indian Manufacturing19:46 Cultural Nuances and Consumer Behavior in India25:13 The Future of Manufacturing in India39:06 International Expansion and Distribution Models43:14 Data Management and AI Integration47:04 Challenges of International Markets51:39 The Importance of Brevity in Communication01:01:08 Navigating Business Challenges and Market DynamicsOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwConnect with Ronnie:https://x.com/roaringronny?lang=enhttps://trulyoffice.com/Powered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode of the Operators Podcast, the hosts discuss various themes surrounding market insights, personal trading experiences, and the current economic climate affecting e-commerce brands. They delve into data-driven marketing strategies, particularly focusing on the innovative view-through attribution methods being implemented by Northbeam. The conversation emphasizes the importance of key performance indicators (KPIs) in business decision-making and the need for dynamic budgeting and forecasting in an ever-changing market landscape. 00:00 Introduction 06:17 Navigating the Economic Climate for E-commerce Brands08:04 Data-Driven Marketing Strategies with Northbeam18:50 Understanding View-Through Attribution in Advertising30:08 The Importance of Key Performance Indicators (KPIs) in Business39:35 Dynamic Budgeting and Forecasting in Business46:44 Understanding Tariffs and Their Impact51:54 Market Valuations and Economic Insights53:51 Government Spending and Economic Sustainability01:00:21 Taxation and Incentives in the Economy01:12:33 The Role of Government and Trust in Commerce01:21:42 The Future of Driving and Technology's ImpactOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode of the Operators Podcast, Mike shares his journey from founding Freshly, a meal delivery service sold to Nestle, to his current ventures in the veterinary space and venture capital. He discusses the challenges of the current economic climate for e-commerce brands, the naivety required for founders to disrupt markets, and the importance of operational efficiency. Mike also emphasizes the need for discipline in capital deployment and the complexities of strategic partnerships, particularly his experience with Nestle. The discussion also touches on the integration of AI in consumer businesses and the evolving landscape of the food industry, advocating for a balanced approach to health and safety regulations. 00:00 Introduction03:08 Mike's Journey: From Freshly to Veterinary Ventures06:04 The Naivety of Founders and Market Disruption11:43 The Challenges of Consumer Investing15:56 The Importance of Discipline in Capital Deployment21:16 Strategic Partnerships: The Nestle Experience38:07 Understanding Consumer Investment and Exit Strategies43:48 The Importance of Realistic Outcomes in Entrepreneurship49:07 Future Trends in Consumer and AI Integration56:34 Navigating the Food Industry and Consumer Behavior01:00:25 Building a Successful Veterinary Business01:06:57 Investment Strategies and Fund Management01:12:42 Understanding Wealth and Happiness01:27:10 The Duality of Building Value and Understanding LifeOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode, the hosts discuss the complexities of global trade, the significance of modern ERP systems for businesses, and the emotional challenges faced by entrepreneurs during business exits. The conversation highlights the current tariff landscape and the opportunities that arise amidst supply chain disruptions, emphasizing the need for effective negotiation and understanding of retailer dynamics. The conversation delves into the complexities of manufacturing, highlighting the challenges of maintaining efficiency and profitability in production. As supply chain disruptions become more prevalent, the speakers explore the opportunities that arise from volatility in the market, encouraging listeners to adapt and innovate in response to changing dynamics.00:00 Introduction06:21 The Emotional Impact of Exiting a Business10:52 Financial Strategies for Business Owners17:03 Understanding Capital Calls21:33 Current Tariff Landscape and Its Implications29:43 Opportunities Amidst Supply Chain Disruptions35:48 The Challenges of Manufacturing Efficiency42:04 Navigating Supply Chain Complexities50:01 The Nuances of U.S.-China Relations01:11:36 The Antagonistic Nature of Global Trade01:17:36 Ethics and Trade Regulations01:20:27 The Spectrum of Free Trade01:25:50 Competition in Global Markets01:32:55 The Canadian Perspective on US Trade01:35:44 Navigating Supply Chain Disruptions01:41:58 The Future of Supply Chain Management01:45:15 Opportunities Amidst VolatilityOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this conversation, Jason sits down with Stephen Borrelli to discuss the current economic climate affecting e-commerce brands, the implications of tariffs, and insights from Jason's recent trip to China. They explore the challenges of manufacturing, the evolution of quality in production, and the formidable industrial power of China. The discussion highlights the urgency for businesses to adapt and the potential consequences of ongoing tariff policies.02:47 Navigating the Economic Climate06:07 The Impact of Tariffs on E-commerce08:57 Insights from a Trip to China15:10 The Evolution of Manufacturing and Quality18:03 China's Industrial Power and Global Positioning28:04 Cultural Insights: Navigating Business in China30:59 Negotiation Strategies: Building Long-Term Partnerships33:22 Crisis Management: Strategies for E-commerce Brands35:50 Maintaining Strong Partnerships in Manufacturing43:32 Resilience in Business: Embracing Challenges46:53 Optimism for the Future: Building Great BrandsOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode, the hosts discuss various challenges and strategies in the e-commerce landscape, focusing on economic factors such as tariffs, consumer sentiment, and advertising strategies. They explore the importance of inventory management, the impact of competition on margins, and the role of AI in enhancing business operations. Additionally, they delve into customer insights, sustainability in product design, and the intricacies of business acquisitions, emphasizing the need for problem-solving and timing in achieving success. The Operators are later joined by Freddy Ward, Co-Founder of Wild, who discusses the journey of his company, focusing on sustainability, market expansion, and the challenges of navigating the DTC landscape. He emphasizes the importance of taking risks, pragmatic valuations, and building strategic relationships for successful acquisitions. 00:00 Introduction03:08 Navigating Economic Challenges and Tariffs06:01 Consumer Sentiment and Spending Trends12:09 Inventory Management and Demand Planning15:03 The Impact of Competition on Margins18:14 The Role of AI in Business Operations23:59 Sustainability in Product Design29:49 Building a Sustainable Brand39:02 Embracing Sustainability and Market Expansion42:45 Navigating the DTC Landscape and Omnichannel Strategy46:34 Building Strategic Relationships for Acquisition51:57 Understanding Market Dynamics and Transaction Sizes55:19 Team Growth and Company Culture01:01:39 Leveraging European Market Insights01:05:30 The Role of SMS in Revenue Growth01:07:29 Restructuring for Success in a Challenging Market01:10:24 Consumer Behavior and Product DesignOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode the Operators interview Will Nitze, the founder of IQ Bar, a rapidly growing nutrition bar company. They discuss Will's journey from the software industry to launching IQ Bar, the challenges of introducing a consumable product, and the impact of market dynamics such as cocoa prices on business operations. The conversation also delves into the current state of the CPG industry, investment trends, and the role of crowdfunding in startup success. Will shares insights on building a profitable business in a competitive landscape and the importance of survival in the ever-evolving food and beverage market. 00:00 Introduction 02:52 The Growth of IQ Bar and Market Strategy05:50 Challenges in Launching a Consumable Product09:05 The Impact of Cocoa Prices on Business11:55 Navigating the E-commerce Landscape17:52 The Role of Crowdfunding in Startups21:12 Building a Profitable Business in CPG24:00 The Future of Food and Beverage Industry41:14 The Challenges of E-Commerce and Brand Adaptation45:51 Navigating Supply Chain and Ingredient Sourcing50:45 Building a Brand: From Kickstarter to Retail Success55:51 The Importance of Trend Adaptation in Business01:00:11 The Risks and Rewards of Entering Mass Retail01:07:52 The Long Game: Strategies for Retail Success01:12:46 Maintaining a Long-Term Perspective in BusinessOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwDr James Richardson's LinkedIn:https://www.linkedin.com/in/premiumgrowthsolutions/ Powered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode, Sean and Jason speak with Alex Beller from Postscript, discussing the evolution of SMS marketing, the competitive landscape, and the future of messaging technology. They explore the challenges and opportunities in the e-commerce space, particularly focusing on the role of AI and the importance of effective communication strategies as Postscript scales its operations.00:00 Introduction10:06 The Evolution of SMS Marketing19:51 Navigating the Competitive Landscape29:49 The Future of SMS and RCS Technology39:55 Managing Growth and Communication in a Scaling Business41:46 Navigating Asynchronous Communication48:50 Effective Communication Strategies in Remote Teams55:21 Hiring Challenges and Strategic Growth01:00:10 Building a Sustainable SaaS Business01:06:24 Leveraging AI for Marketing Efficiency01:18:06 Advocating for E-commerce: The EIA InitiativeOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode of the Operators Podcast, the hosts discuss the challenges of navigating chaos and uncertainty in the current economic climate. They explore strategies for managing inventory, cutting costs, and adapting to market changes while emphasizing the importance of personal growth during difficult times. The conversation highlights the need for leaders to make informed decisions amidst unpredictability and to focus on resilience and adaptability. 00:00 Introduction02:04 The Economic Landscape and Its Challenges07:24 Strategies for Managing Inventory and Costs21:25 Adapting to Market Changes and Consumer Behavior35:00 Personal Growth Through Adversity39:52 Cost-Cutting Strategies in Business41:18 The Importance of Early and Decisive Cuts42:12 Negotiating with Vendors and Creditors43:38 Evaluating Software and Operational Costs46:54 Identifying and Reducing Organizational Bloat49:31 The Balance Between Cuts and Growth53:50 The Cost of Complexity in Business56:30 Embracing Change and Growth Opportunities58:52 Recognizing Market Trends and Risks01:04:33 Leveraging Debt and Negotiation Tactics01:06:42 Streamlining Processes for Efficiency01:11:25 Identifying Vestigial Processes in OrganizationsOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode of the Operators Podcast, the hosts dive deep into the current chaos surrounding tariffs and their implications on the economy. They discuss the macro and microeconomic factors at play, the psychological aspects of market predictions, and the complexities of global supply chains. The conversation highlights the uncertainty in the market and the potential long-term impacts of current policies, especially in relation to consumer discretionary sectors and technological advancements.00:00 Introduction03:08 The Current Economic Climate and Tariff Chaos05:56 Macro Economic Factors Influencing Tariffs09:14 The Impact of Tariffs on Consumer Discretionary14:53 The Complexity of Global Supply Chains18:13 The Role of Technology in Economic Change32:40 Understanding Second and Third Order Effects38:00 Consumer Spending Trends and Historical Context43:11 Competitive Positioning and Pricing Strategies48:48 The Role of Manufacturing and Geopolitical Risks01:05:48 Understanding Tariffs and Compliance01:11:00 Navigating Cost Structures and Operational Efficiency01:19:20 Manufacturing in the U.S.: Challenges and Opportunities01:25:02 Analyzing the Super Bowl Ad Impact01:35:09 The Importance of Data-Driven DecisionsOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

00:00 Introduction02:55 Understanding Customer Avatars and Personas06:02 Defining Customer Profiles and Their Importance08:53 The Role of Customer Names in Marketing12:09 Discovering Customer Avatars Through Observation15:00 The Complexity of Customer Archetypes18:08 Balancing Brand and Growth Marketing20:57 Identifying Customer Identities23:49 Leveraging Subconscious Data for Marketing33:11 Innovative Survey Techniques38:13 Understanding Customer Bias44:02 The Importance of Identity in Marketing49:16 Emotional Triggers in Consumer Behavior55:20 Cultural Influence on Consumer Choices01:00:43 The Role of Reach in Shaping MarketsOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

In this conversation, Samir, CEO of HighBeam, joins the Operators to discuss the challenges faced by consumer brands in managing cash flow and profitability. They explore the unique financial solutions offered by HighBeam, emphasizing the importance of reliable banking partners and the role of automation and AI in financial management. The discussion highlights the specific needs of consumer brands and how HighBeam aims to address these through tailored banking solutions and strategic partnerships.00:00 Introduction to HighBeam and Branch Furniture05:51 The Importance of Reliable Banking Partners09:12 HighBeam's Unique Financial Solutions11:50 Automating Cash Management and Treasury Functions15:07 The Role of AI in Financial Management17:54 Target Audience and Business Model of HighBeamOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Subscribe to The Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPS

00:00 Introduction03:04 Exploring the Current Landscape of Exits12:42 Market Dynamics and Acquisition Trends18:26 The Role of Private Equity and Strategic Buyers26:07 Understanding the Mid-Market Exit Opportunities33:32 The Importance of Timing in Exits36:19 The Evolution of Private Equity39:35 Preparing for an Exit42:06 The Costs of Exit Readiness44:56 Missed Opportunities and Lessons Learned55:00 The Dangers of Hyper-Growth01:00:29 Predictable Growth vs. Hyper-Growth01:12:03 Understanding Liquidation Preferences and Participation01:20:11 Introducing HighBeam: A Financial Platform for Consumer Brands01:26:00 The Importance of Reliable Banking Solutions01:30:14 Automating Financial Management with AI01:35:34 The Future of Banking and AI IntegrationOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

00:00 Introduction06:21 Understanding Data Challenges in Mid-Market Companies08:43 The Need for Data Consolidation12:55 Building a Single Source of Truth17:04 Managing Complexity in Multi-Channel Operations25:25 When to Invest in Data Infrastructure29:53 Off-the-Shelf Solutions for Smaller Businesses35:50 The Cost-Benefit of Investing in Technology39:36 Operational Mistakes and Their Costs47:10 Precision in E-commerce Operations49:15 Effective Team Meetings and Communication54:00 Understanding and Utilizing Data01:01:08 Hiring for Data Competence01:16:33 The Future of Data and AI in BusinessOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 The Absurdity of Advertising Complaints06:05 Challenges of E-commerce Software08:58 The Complexity of Leadership11:46 Customer Service Anecdotes15:07 Exploring Non-Digital Advertising Channels18:04 Evaluating Outdoor Advertising for DTC Brands20:46 Understanding Marketing Channel Economics26:54 The Role of Amazon in DTC Strategy30:12 The Impact of Retail Partnerships38:38 Driving Retail Success Through Strategic Partnerships44:12 Navigating Brand Awareness and Market Presence46:38 Understanding Market Dynamics and Tariffs52:37 The Impact of Uncertainty on Capital Investment56:56 Manufacturing Strategies Amidst Economic Challenges01:01:17 Adapting to Market Changes and Pricing Strategies Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Sean's Social Media Detox02:51 Navigating Business Challenges in E-commerce06:06 Understanding Tariffs and Economic Instability08:50 The Emotional Toll of Leadership12:05 The Role of Agility in Uncertain Times14:54 Finding Opportunity in Crisis17:51 The Importance of Communication in Leadership20:47 Real-World Examples of Market Challenges24:06 The Future of E-commerce and Consumer Behavior34:02 Consumer Spending and Economic Uncertainty39:06 The Impact of Technology on Employment43:02 Navigating Economic Challenges and Finding Optimism47:41 The Future of Medical Advancements and Technology51:05 The Value of Physical Goods in a Digital Age56:19 Reflections on Life, Work, and Personal GrowthOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwDario Amodei Blog Post: https://darioamodei.com/machines-of-loving-gracePowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction02:51 Leading Shopify: A Journey Through Growth06:10 The Evolution of Roles in Company Building09:05 The Importance of Specialization and Storytelling11:50 The Value of Longevity in Leadership15:13 Navigating Public Company Challenges18:11 The Trust Factor in Public Companies20:51 Commitment vs. Optionality in Careers24:11 The Role of Context in Leadership30:00 Thriving as a Public Company36:16 The Evolution of Commerce Platforms39:45 Shopify's Future Focus Areas43:56 Demand Generation and the Shop App48:14 AI and Practical Applications in E-commerce52:07 The Unique E-commerce Community56:43 Empowering Entrepreneurs in E-commerceOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwHarley Finkelstein: https://x.com/harleyfPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction06:10 Transitioning to FinTech: Highbeam14:49 Navigating Retail and E-commerce20:57 The Future of Consumer Brands and AI33:58 The Pros and Cons of Opening Physical Stores41:54 Finding the Right Retail Locations47:46 The Importance of Data in Business51:25 Lessons from High-End Retail Experiences01:02:35 Understanding Market Differences: Canada vs. U.S.01:11:19 The Importance of Great Retail Staff01:14:00 The Future of Retail: Who Will Survive?01:21:14 The Challenge of Competing with Walmart01:25:30 Lessons Learned from Building David's Tea01:27:55 The Emotional Journey of Exiting a Business01:29:18 Connecting with David: Where to Find HimOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction03:12 The Impact of Chargebacks on Businesses08:57 The Nature of Chargeback Fraud11:53 Strategies for Preventing Chargebacks18:03 Building a Robust Data Infrastructure35:07 Evaluating Technology Investments40:12 Personal Branding and Business Identity44:16 Cross-Company Networking for Leaders48:20 Understanding Lifetime Value (LTV) in Business54:50 The Uncertainty of Future Consumer Behavior58:04 The Impact of Disruption on Business Models01:06:55 Innovating Product Offerings for Families01:09:48 The Future of SaaS Pricing and Value01:16:24 Building Custom Software for Unique Business Needs01:22:32 Understanding Profit Models and Customer Acquisition Costs01:28:05 The Dynamics of Consumables vs. Hard Goods01:37:22 Competitive Advantages in E-commerceOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorChargeflow.https://www.chargeflow.io/operatorsSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction 03:08 The Science of Consumer Brands05:57 Transition from Academia to Entrepreneurship12:08 Launching a Science-Backed Beauty Brand14:53 Acquisition and the Future of Beauty Brands17:46 The Scientific Method in Entrepreneurship21:04 Data-Driven Decision Making in E-commerce24:05 Evan's New Venture in Allergy Solutions36:07 Understanding the Market for Cat Allergy Solutions39:57 Exploring Product Development and Pricing Strategies44:52 Building a Lasting Brand: Lessons from Experience47:14 The Future of Science-Backed Consumer Products51:58 Navigating Product Development Timelines57:05 The Role of AI in Accelerating R&D01:01:09 Commercializing Scientific Innovations01:10:28 Final Thoughts and Product PromotionEvan Zhao:X: https://x.com/EvanZhao6?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorLinkedin: https://www.linkedin.com/in/evan-zhao-b0321777/Pacagen: https://pacagen.com/Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

Chapters00:00 Introduction and Sponsorships01:51 Navigating Natural Disasters and Personal Experiences04:06 Transitioning to the Cannabis Industry09:50 Challenges in the Cannabis Business14:04 The Shift to Short Form Content Creation20:08 The Rise of Short Form Video26:06 Building a Community Through Content29:59 The Value of Authentic Content Creation36:45 Balancing Depth and Breadth in Content Creation43:10 The Nuances of Selling Information and Courses51:20 The Importance of Data in Business Operations01:00:13 Creating Team-Focused Learning Experiences01:08:56 Short Form Content: The Future of Brand StorytellingOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction 02:25 Understanding the Impact of Tariffs on Trade 05:43 The Reality of Tariffs: Perspectives from the Ground 09:25 Fentanyl Crisis: A National Security Concern 12:35 The Political Landscape: Canada vs. U.S. Tariff Strategies 17:50 Negotiation Tactics: The Art of the Deal 21:34 Manufacturing Decisions: The U.S. vs. Canada 25:55 The Future of Trade: E-commerce and Supply Chain Dynamics 36:21 Navigating Tariffs and Trade Regulations 39:07 The Impact of E-commerce on Domestic Sellers 45:30 The Future of Manufacturing and Trade 55:10 Optimizing E-commerce Strategies 01:01:11 Long-term Business Strategies in a Changing Economy Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction 02:03 The Importance of Effective Communication 04:01 Luxury Beliefs and Societal Challenges 09:47 Understanding Second and Third Order Effects 18:53 Time Management Strategies for Leaders 31:11 Data Management and Decision Making 35:48 Coaching and Developing Young Talent 39:30 The Power of Multiplication in Leadership 46:33 Investing in Human Capital 49:53 Agency Dynamics and Challenges 59:51 Understanding Product-Market Fit 01:09:50 Navigating Agency Relationships and Loyalty Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction 02:03 Cherene's Career Decisions and Work-Life Balance 05:47 Team Dynamics and Management Styles 13:21 Data Management and Decision Making 19:26 Building Effective Teams and Organizational Culture 31:06 Empowering Growth Through Inclusion 38:06 Building a Culture of Trust and Independence 47:23 The Journey of Personal and Professional Growth 57:02 Sustaining Success Through Adversity Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Trust Equation: https://trustedadvisor.com/why-trust-matters/understanding-trust/understanding-the-trust-equation Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction 02:15 Insights from the ICR Conference 09:25 Market Sentiment and Tariffs 14:42 The Importance of Product Development 20:54 Shark Ninja's Unique Brand Strategy 25:51 Balancing OPEX and Future Investments 30:29 Consumer Sentiment and Growth Opportunities 38:54 Consumer Confidence and Market Trends 44:40 Mimetic Behavior in Business 49:27 The Importance of Independent Thinking 54:25 Data-Driven Decision Making 01:00:52 Optimism in American Economic Growth 01:06:05 Building Relationships in a Digital Age Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc Saras. https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction 02:26 Understanding the DTC SaaS Landscape 03:20 Brand Access: A Solution for Global Expansion 08:08 Passport: End-to-End Internationalization Solutions 12:21 Navigating Compliance in International Shipping19:15 Choosing the Right Partner for Global Sales 27:48 Breaking News: Acquisition Announcement 30:06 Navigating International Logistics Challenges 36:16 The Importance of Strategic Partnerships 42:49 Scaling Operations and Market Expansion 49:18 Future Trends in Global Trade and Compliance Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction 02:23 The Challenges of the DTC SaaS Landscape 05:09 Ben's Journey into Dentistry and Orthodontics 12:11 The Rise of Social Media in Dentistry 20:07 Building a Brand: The Bentist and TikTok Success 27:17 Transitioning from Employee to Entrepreneur 32:24 Innovative Business Model and Future Plans 34:44 Building a National Dental Brand 37:06 The Economics of Dental Practices 40:57 The Role of AI and Automation in Business 49:16 Deflationary Effects of AI on Industries 01:03:51 Opportunities in the Age of AI Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Introduction 02:00 BK Beauty's Journey and Background 03:04 The Rise of TikTok Shops 10:03 The Mechanics of TikTok Shops and Its Impact 13:53 The Power of TikTok's Algorithm for Commerce 17:46 The Future of Social Shopping and Influencer Marketing 27:37 The Rise of Omni-Channel Marketing 30:51 The Impact of Subsidies on TikTok Shops 34:29 Navigating the Challenges of Live Streaming 38:46 The Future of YouTube Shopping 43:53 The Uncertain Future of TikTok 50:41 Building a Cloud of Economic Interest Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 End of Year Reflections and Planning 02:14 The DTC SaaS Landscape: Building to Serve 06:33 Year-End Recap and 2025 Planning 10:49 Budgeting and Forecasting for the New Year 14:33 Balancing Growth and Margins 22:37 Inventory Management and Strategic Decisions 31:23 Navigating Demand Planning and Market Share 41:02 Understanding Category Share and Market Dynamics 48:17 Identifying Growth Capacity and Leadership Challenges Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

00:00 Navigating the Evolving Landscape of E-commerce 07:45 The Impact of Regulatory Challenges on Business 17:13 The Future of TikTok and Its Implications for Marketing 29:57 The Digital Reformation: A Shift in Information Control 32:44 Impact of TikTok on Marketing Strategies 37:13 Meta's Performance and Advertising Challenges 41:44 Diversification in Advertising Spend 49:56 The Future of Advertising Platforms 55:02 Regulatory Changes in Pharmaceutical Advertising Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 04:03 Growth Metrics and Business Valuation 09:59 Launching New Ventures: Trevi's Journey 18:06 The Dynamics of Consumables vs. Hard Goods 26:06 Strategizing for Market Penetration 36:02 The Potential of High Adoption Rates 39:45 Valuing Business Performance and Product Extensions 43:03 Branding Strategies and Market Positioning 49:00 The Importance of Team Focus and Structure 51:25 Navigating Market Dynamics and Consumer Preferences 56:40 The Debate on Brand Integration vs. Independence 01:00:47 Long-Term Vision and Investment in Consumables Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 03:49 Staffing Solutions and Temporary Agencies 10:13 Exploring New Marketing Channels 20:01 Comparing AppLovin with Traditional Advertising 29:53 The Future of Advertising and Data Integration 31:34 Integrating SMS and Email Marketing 32:26 Exploring the Evolving Landscape of TV Advertising 34:50 Navigating TV Ad Spend and Creative Strategies 38:23 Understanding TV Ad Targeting and Placement 43:14 The Role of Trust in TV Advertising 46:54 The Unique Dynamics of TV as a Marketing Channel 51:11 Maximizing Holiday Sales and Marketing Strategies Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 06:13 Black Friday Week: Strategies and Expectations 09:12 The Dynamics of Wholesale vs. E-commerce 12:04 The Importance of Communication and Forecasting 14:58 Managing Fulfillment and Operations Effectively 18:10 The Role of Roadshows in Brand Awareness 21:02 The Debate on All-in-One Solutions in E-commerce 35:20 Navigating Forecasting Challenges 37:41 Crisis Management: Nightmares in Business 41:02 Cash Flow Management in Wholesale 44:20 De-risking Your Business 50:30 Leveraging Data for Business Growth 52:54 Balancing Growth and Sustainability 54:09 Community and Support in E-commerce 01:00:24 Final Tips for a Successful Q4 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 05:01 The Move to Mexico and Manufacturing Growth 11:14 The Evolution of Portland Leather 16:51 Marketing Strategy and Product Development 22:32 Supply Chain Control and Efficiency 28:52 Future Plans and Business Growth 32:14 Building a Competitive Supply Chain 35:10 The Importance of Quality Leather 38:05 The Vegan Leather Debate 41:42 Marketing as a Core Strategy 46:01 Managing Growth and Operations 51:43 Innovative Marketing Tactics 57:02 The Role of Secondary Markets Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 04:23 Post-Election Implications for Business 10:57 The Future of Manufacturing 18:23 Automation and Robotics in Production 24:45 Manufacturing Shifts and Domestic Assembly 32:41 The Future of Global Supply Chains 39:34 The Balance of Globalism and Nationalism 46:43 Consumer Optimism and the Future of Building Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Mike's Tweet: This is what the future of manufacturing looks like. Plan accordingly https://x.com/mikebeckhamsm/status/1854720690097623212 Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 03:07 E-commerce Challenges and Event Insights 05:50 Principles and Personal Values in Business 09:11 The Role of Debt Financing 12:00 Understanding Debt vs. Equity 14:52 Navigating Amazon and Alternative Platforms 21:00 Debt Strategies for Growth 27:10 Debt and Business Strategy 36:29 Understanding Debt Recapitalization and Its Mechanics 39:45 Liquidity Options and Their Implications 42:30 Building Relationships with Banks for Credit 45:21 Types of Debt: From Merchant Cash Advances to Equipment Financing 52:49 The Importance of Cash Flow in Debt Management 55:30 E-commerce Trends and the Role of SMS Marketing 01:00:57 YouTube as a Marketing Channel: Challenges and Opportunities 01:07:57 The Power of LTV and Subscription Models 01:09:53 The Importance of Quality Data in MTA 01:12:44 Identifying Ideal Customers for Northbeam 01:16:28 Best Practices from Disruptive Brands 01:25:40 Understanding Customer Acquisition Costs 01:30:55 The Role of Metrics in Marketing Success Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Mike's Tweet Reference: https://x.com/waitbutwhy/status/1852749247445168523 Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 The Chaos of Entrepreneurship and Parenting 06:14 The Balancing Act of Family and Business 19:56 The Myth of Work-Life Balance 28:01 Creating Supportive Work Environments for Parents 30:58 Balancing Work and Family Life 35:28 The Role of Caregivers in the Workplace 38:51 Intentionality in Life Management 40:47 The Wave Model of Life Balance 44:54 Setting Boundaries at Work and Home 49:51 Empowering Others and Personal Agency 57:30 Scarcity and Focus in Life Management 01:01:41 The Complexity of Priorities 01:10:55 Teaching Kids About Money 01:19:01 Instilling Drive and Responsibility in Children 01:30:15 Real-World Experience and Entrepreneurial Education Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit?tab=t.0# Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 06:01 Engagement with Sports Teams 09:49 Understanding Sports Audience Demographics 12:07 The Challenges of Sponsorships 15:49 Navigating College Sports and NIL Opportunities 19:57 The CEO Experience: Challenges and Responsibilities 23:50 The Pressure of Growth and Expectations 28:07 Managing People and Organizational Growth 31:50 The Complexity of Team Dynamics 35:05 Firing and Organizational Fit 35:35 Navigating Difficult Conversations as a CEO 39:15 The Hedonic Treadmill and Human Resilience 41:31 The Loneliness of Leadership 45:19 Understanding History and Critical Thinking 51:11 Managing Career Trajectories in a Costly Environment 01:02:27 The Cost of Living Crisis and Its Implications Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit?tab=t.0# Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 02:57 Leadership Retreats and Team Dynamics 05:53 Traveling for Business: The China Experience 09:04 Consumer Behavior Insights from Italy 11:48 Cultural Differences in Retail and Consumer Products 15:06 The Impact of American Brands Abroad 18:12 Navigating International Markets and Localization 23:56 Conclusion: The Future of Global E-commerce 38:10 Understanding Lululemon's Unique Market Position 41:03 Challenges of International Expansion 43:54 The Complexity of Diversification 48:08 Insights from the Main Street Summit 52:05 Economic Perspectives Ahead of the Election 56:46 The Future of American Economics 01:01:10 The Value of American Citizenship 01:04:01 Reflections on Modern Society and Progress Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 06:06 From Swords to Candy: The Pivot 12:49 Innovating in the Candy Market 20:55 Challenges of Retail vs. DTC 29:52 Navigating Cash Flow and Retail Relationships 39:02 The Importance of Product and Market Fit 49:16 Consumer Behavior and Market Trends Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io.https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 02:26 Understanding System One and System Two Thinking 18:28 The E-commerce Landscape: Current State and Future Predictions 39:31 Strategies for Q4: Optimism and Discounting 01:01:54 The Role of TikTok Shops in E-commerce 00:00 Introduction 02:26 Understanding System One and System Two Thinking 18:28 The E-commerce Landscape: Current State and Future Predictions 39:31 Strategies for Q4: Optimism and Discounting 01:01:54 The Role of TikTok Shops in E-commerce Sean's References to Tweets: Tweet 1: https://x.com/SeanEcom/status/1840498444756304243 Tweet 2: https://x.com/MarketingMax/status/1838926707111378966 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 01:25 The Power of Purpose in Attracting and Retaining Talent 08:04 Creating Focus and Guiding Decision-Making with Mission and Purpose 17:07 The Role of Margin in Fueling Positive Change 26:30 Authenticity and Trust in Communicating Purpose 30:23 Addressing Skepticism around Corporate Purpose 30:51 The Importance of a Clear and Focused Mission 38:17 Avoiding Mission Scope Creep 41:37 Balancing Mission and Diverse Perspectives 46:58 Endurance and Compounding Effects of Mission-Driven Teams 57:03 The Power of Personal Branding with Purpose Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 02:04 Optimizing Supply Chain for Increased Profitability 08:01 Reducing Fulfillment Costs with a Better 3PL 10:51 Re-engineering Products to Eliminate Waste 14:39 Building Relationships with Suppliers for Cost Savings 20:04 The Power of Being Likeable in Business 21:31 Shrinkflation: A Profitability Hack 24:51 Finding the Optimal Price Point through Price Testing 28:58 Pricing Testing for Increased Profitability 30:23 The Power of Bundling 31:48 Optimizing Supply Chain and Shipping Dynamics 39:33 Cutting Wasteful Marketing Spend 48:10 The Role of Brand Marketing 52:59 Harnessing the Power of Email and SMS Marketing Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 07:24 The Viral Tweet and Perspectives on Wealth Advisors 15:21 Promise 1: Control 16:14 Promise 2: Exclusive Access to Investment Opportunities 24:25 Promise 3: Access to Events 25:49 Promise 4: New Financial Instruments 26:48 Promise 5: Safety 27:15 Conclusion and Importance for Entrepreneurs 28:13 Borrowing Against Non-Liquid Assets: Benefits and Risks 31:34 The Controversy of Taxing Unrealized Capital Gains 39:17 The Importance of Having a Clear Sense of Purpose 44:03 The Need for Liquidity to Weather Economic Storms Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 02:18 The Pros and Cons of Running Sweepstakes 10:09 The Impact of Sweepstakes on Revenue and Customer Engagement 13:30 Q4 Planning: Leveraging Gift-Giving for Increased Sales 18:16 TV Advertising and Other Marketing Channels 23:49 Q4 Sales: Gift-Giving vs. Gift-for-Self 30:45 Finding the Perfect Gifts 32:11 Advertising Strategies for the Holiday Season 34:38 The Power of Direct Mail in Marketing 49:30 The Risks of Publicly Traded Chinese Companies 54:12 The Impact of Personal Appearance on Professional Success Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

00:00 Introduction 03:32 The Value of Time and Convenience 07:49 Bias to Impact and Velocity in Work 13:29 Leadership Styles and Kindness vs. Gentleness 19:12 Resilience and Embracing Failure as a Leader 26:21 Creating a Culture of Risk-Taking and Learning from Failure 31:48 The Importance of Being Anti-Fragile as a Leader 38:30 Longevity and Persistence in Business 44:34 The Key to Success: Duration and Self-Discipline 49:29 The Partnership Between Northbeam and Meta 52:43 Consumer Spending Trends and the Outlook for Q4 01:16:33 The Importance of a Clear and Concise Hook Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

07:41 The Importance of Making Low-Impact Decisions 09:36 The Role of Leadership in Decision-Making 11:25 Learning from Mistakes and Allowing the Team to Make Mistakes 14:48 Identifying High-Leverage Decisions 16:44 Making High-Leverage Decisions in the Cookware Industry 21:14 Forecasting and Planning for the Future 31:06 The Advantage of Being in a Growing Category 34:21 The Significance of Intrinsic Growth Rate and New Customer Acquisition 38:37 The Role of Brand Equity in Expanding into New Product Categories 44:12 The Risks and Rewards of Hyper-Growth 46:56 The Competitiveness of the Consumer Durables Industry Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/