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Passion or profit? If you ever get in a situation when you have to choose only one, what would you do? In this episode of Scale with Joy, I was joined by Amy Lacey, CEO and Founder of Cali'Flour Foods. She shared how: She went through this exact same situation, and how she ultimately chose her passion and decided to keep her products authentic. Authenticity eventually became the key ingredient to their profits growing exponentially in the long run. She made a message out of her mess and focused on how her credibility could help others. Listen to my interview with Amy for more tips on how to successfully earn millions and millions from the things you're truly passionate about. Learn more about Cali'Flour Foods here: https://califlourfoods.com or check out Amy on Instagram @heyamylacey. Are you a visionary entrepreneur who wants to create change with your company in the world? If so, I want to let you know about a free masterclass that I just wrapped up. In this short but powerful training, I teach you exactly how to create a brand that inspires the hearts and minds of your audience and invites them into massive action. These are the very same frameworks that I've used to help my own private consulting clients and national companies you know and love, spread their mission, launch expansion, and accelerate influence. To join in, visit https://joybrandcreative.com/movement. Visit https://laurameyer.consulting/podcast for full show notes.
Amy Lacey is the Owner and Founder of Cali’flour Foods. She's a resilient leader in her many roles as entrepreneur, best selling author and autoimmune advocate. Like many food and HVC entrepreneurs, Amy's venture into creating a product was actually an answer to solving a personal challenge. In 2010, Amy was diagnosed with Lupus, becoming one of 50 million-plus people suffering from an autoimmune disease in the United States. No longer able to enjoy pizza night with her family, Amy set out to re-imagine her favorite foods and created a no-mess no-stress, cauliflower pizza crust to satisfy her cravings without sacrificing her health. Since then, Amy has been featured in major publications like Eat This Not That, Delish, Popsugar, and Entrepreneur Magazine. She's kicked off the new year by launching a national best selling cookbook called Cauliflower Kitchen: 125 Cauliflower Based Recipes for Carbs You Crave. Here's a glimpse of what you'll learn: [00:55] Introducing Amy Lacey [03:13] Amy talks about autoimmune disease, being diagnosed with lupus, and the challenges that came with her diagnosis [06:19] Amy shares how her decision to research about food as medicine led to the creation of Cali’flour Foods [09:29] Where Amy first sold her products and her transition to mass production and selling online [11:45] Amy talks about Donald Miller’s Storybrand and about a customer’s feedback that left a positive mark on their brand [14:57] How Amy’s products are shipped out to her customers [16:34] The importance of finding a good shipping partner and valuing customer experience [20:35] Amy talks about her decision to increase the retail footprint of her brand [25:39] Amy discusses the five-piece philosophy that she follows for her business [32:44] Amy talks reinventing the frozen food section of grocery stores and her expansion plans for Cali’flour Foods [35:10] Steve talks about the growing popularity of cauliflower [37:09] Amy talks about the organizations that she supports through Cauli’flour Foods [39:34] Amy discusses their target market and the health benefits of a low carb diet [41:08] Where to find more information about Cauli’flour Foods [45:41] Amy talks about what the next steps startups should make when they get a ‘no’ In this episode… If you’ve just been diagnosed with an autoimmune disease or have been recommended by a healthcare provider to go on a low carb diet, it can be devastating. Just thinking about all the food you’ve grown up eating and suddenly needing to avoid them can be heartbreaking. That’s exactly what happened to Amy Lacey when she was diagnosed with lupus back in 2010 and it inspired her to start researching about using food as medicine. This was the beginning of her company, Cauli’flour Foods. Designed to address the need for great-tasting food options for those looking to eat healthier or address diet restrictions, their products are created and shipped fresh to their customers with the utmost concern for quality retention and customer satisfaction. In this week’s episode, Amy joins G. Steven Cleere as they talk about her lupus diagnosis, her decision to choose food to help her body heal and her eventual business, Cauli’flour Foods. She shares her 5-piece philosophy in doing business, some things that food industry startups need to do when they do decide to expand, and what she has learned through the business that has grown so close to her heart. Stay tuned. Resources mentioned in this episode: Kitchen2Shelf Nexxt Level Marketing Califlour Foods The StoryBrand Framework with Donald Miller The Lupus Foundation The American Diabetes Association Sponsor for this episode... Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.
Let Food Be Thy Medicine with Founder and Chief Innovation Officer of Cali'flour Foods, Amy Lacey “Healthy food has to taste as good as it makes you feel.” Amy Lacey (25:04-25:07) Amy Lacey is the Founder and Chief Innovation Officer of Cali'flour foods. When her business exploded in 2017, Amy went from “CEO” of her household of five, to managing the expansion of a wildly successful, and much needed company. While many new products hit the shelves of grocery stores as a result of the monetary dreams of an entrepreneur, Cali'flour was born out of Amy's personal health struggle, and the vegetable that changed her life. Let food be thy medicine. When Amy Lacey suddenly fell ill, she received a Lupus diagnosis, and a plethora of new medications. The pain, depression, and horrendous side effects of all the medications made it difficult for Amy to make it through each day. This wife, and mom of three, decided that enough was enough, and began to research ways to use food to treat her condition. When Amy began cutting grains and sugar from her diet, she saw a dramatic shift in her health. Eventually she was able to come off of ALL her medications, and lost 40 lbs in the process! The return to “normalcy.” In an effort to return some normalcy to family life, after this 9 month struggle, Amy sought out a way to make their family game night favorite - pizza. In the midst of her search she found cauliflower. It's so easy to swap unhealthy foods for more healthy options, but it is not as easy to make it taste good! Using a recipe found online, she attempted to create a cauliflower pizza crust. After a few failed pizza crusts, Amy Lacey was able to adapt a recipe that her whole family enjoyed - even the son who refuses to eat his vegetables! From there, the rest is history. The crust became a family favorite, and a friend convinced Amy to sell the crust at a local Farmer's Market. Amy then utilized her background in ecommerce to set up shop on the web. And Cali'flour was born. “Cali'flour is making a food product, but it's so much more than that. They have created something that is capilizating on… the fact that food is culture. Cali'flour empowers people regardless of dietary restrictions - to maintain the cultural component of food, which is the essence of life in so many ways.” - Lori Taylor. (22:05-22:29) Where healthy food meets culture. There is something so universal about the way that food brings people together. Food ingrained into each culture. One of the beautiful aspects of Cali'flour is the way they are able to provide healthy alternatives to traditional comfort food products. Amy's goal is to create products that are reminiscent of the foods you love. Why cauliflower? Amy uses the word “bland” to describe cauliflower, which is so accurate. However, she shares that the mild flavor makes it absolutely perfect. It has the ability to take on the flavor of other foods, and it has a consistency that gives it versatility as a flour alternative. Cauliflower is high in Vitamin C and antioxidants. It is a quiet vegetable with loud benefits! “There's no better time to make those healthy swaps than the start of a new year.” - Lori Taylor. (17:43-17:48) What sets Cali'flour apart? I'm sure you've noticed that Cali'flour is now one product of so many that have gotten creative with cauliflower. Look down the aisles of your local grocery and you'll find rice, pretzels, and several crust options, to name just a few products. In the cauliflower product industry, Cali'flour reigns supreme. While many other brands use cauliflower that has been powdered or pureed - and imported from China - Cali'flour's produce is grown in California goes directly from their farm to their manufacturing plant. They are avid about avoiding waste, and thus, utilize all parts of the cauliflower! When shopping for cauliflower products, it is so important that you take time to read the ingredient list. Fillers result in a lower quality food, and likely indicate that an alternative form of cauliflower has potentially been used. Where to Find Cali'flour Cali'flour products are in grocery stores nationwide. You can visit their website to find a store near you! Amy and her team have developed a cookbook with 125 recipes that utilize cauliflower! Cauliflower changed Amy's life, and now she is on a mission to change yours. If you're looking for food items that nourish your body, and your family's body, while still tasting good, Cali'flour can help! How to get involved Join The Produce Moms Group on Facebook and continue the discussion every week! Reach out to us - we'd love to hear more about where you are in life and business! Find out more here. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!
Host and brand consultant Yareli Quintana chats with Jimi Sturgeon-Smith, the chief operating officer of Cali'flour Foods—a brand dedicated to providing low carb, grain-free, and gluten-free pizza crusts with a wide variety of plant-based options. Listen now to learn about how to strategically adapt your company’s menu to dietary restrictions, and what lies ahead for Cali'flour Foods.
In this episode, Ellie has the chance to interview Amy Lacey, the owner and creator of Cali’Flour Foods, a line of gluten/grain free, dairy free, low carb cauliflower pizza crusts, pizzas, and flatbreads with REAL FOOD INGREDIENTS. After being diagnosed with Lupus, an autoimmune disease, Amy was bed ridden from pain and chronic fatigue. She was able to heal her body through nutrition, sparked from advice from Robb Wolff, father of paleo and autoimmune expert. Cali’Flour pizza crusts were sparked out of Amy’s desire to enjoy Pizza Night with her family, without sacrificing her health. Amy shares with us her challenging, but incredibly inspirational health journey and rollercoaster of a ride growing Cali’flour foods into the thriving company it is today that is transforming so many lives. This episode is a motivating reminder why it is SO important to pay attention to what you are fueling your body with, check your labels, and believe that you can heal. TIME STAMPS: 0:50 – How a Diagnosis of Lupus changed Amy’s Life 04:11 – Robb Wolff and the elimination diet 06:33 - Saving family fun night while still eating pizza 09:00 – The start of Cali’flour foods 17:30 – Jessie and Kenzie’s story and 169 pound weight loss 21:45 – Amy’s experience with faith and the power of telling a story 26:00 – Going viral and coming home from New Zealand to a thriving business 30:00 – Understanding the foods that affect you and not falling for marketing gimmicks 35:00 – 500 Cholesterol to 168 42:30 – Brain tumor free 43:00 – How nutrition is a work in progress 46:00 – Personal Advice from Amy Visit Califlourfoods.com to order the crusts, pizzas, and flatbreads! Also available at Walmart and Amazon. Check out Amy’s book Cali’flour Kitchen with 125 low carb, cauliflower based recipes on Amazon Ellie’s Health Coaching If you are looking for help on your journey to transform your diet to heal chronic conditions including autoimmune diseases, digestive issues, chronic fatigue, weight loss or other lifestyle related illness, reach out to me on Instagram @mindfulbellie or email me at mindfulbellie@gmail.com Set up a virtual strategy session with me at www.calendly.com/mindfulbellie --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Meet the founder of Cali'flour Foods, Amy Lacey! I had the honor of working with Cali'flour foods when they were just a small start up. Now they are available nation wide! Amy has a best selling cookbook and has learned so much as the founder of the first cauliflower pizza crust brand. Listen in as we chat about my time with Cali'flour and the lessons we've both learned. You won't believe some of the adventures we had! (Hint we were in the room where it happened!) www.califlourfoods.com @heyamylacey
Amy Lacey is the incredible woman behind the explosive start-up company, Cali’flour Foods. Following a Lupus diagnosis, Amy was forced to give up a lot of her favorite foods and completely revamped her diet. Missing pizza – Amy hit the DIY online recipe scene and began perfecting what is now- her famous recipe for the cauliflower pizza crust. While heading up a massively growing start-up hasn’t always been easy – it’s nothing Amy can’t handle. She has an entrepreneurial determination and strong gratitude practice that has built a multi-million dollar business out of a need to improve her diagnosis. She recently became a best-selling author with her most recent cookbook Cali’flour Kitchen! I can’t wait to get my copy that Amy is sending me! In the meantime, let me tell you...It has 125 cauliflower based recipes and some of Amy’s top secret recipes revealed in the cookbook! Amy believes in giving back and I’ve seen her give, give, give and pour pour pour to the community that raised her to become who she is. In the recent wild-fire in Paradise, Northern California, she and her team fed members of her community using her own pizza crust. Who knew a DIY recipe could turn into something even greater than just a business venture but a tool to feed those who need it the most! Amy’s heart is bigger than BIG and she continues to give back to 501(c)3, non profit organization including my Woman of the Year Campaign benefiting the Leukemia and Lymphoma Society. This motherhustler is something else and I can’t wait for you to hear her story! But sisters, that’s not it! She is giving away 3 of her cali’flour gift packs to 3 lucky listeners and audience so keep a wide open eye out on my instagram @kareenmills or Amy’s @heyamylacey for details! Learn more about Amy Lacey on her Instagram @heyamylacey or visit Cali'flour Foods website at www.califlourfoods.com! Follow Host + Founder all across Social Media @kareenmills. Podcast IG: @beingmotherhustlerpodcast Download and subscribe to the podcast here www.linktr.ee/kareenmills --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/beingmotherhustler/support
Amy Lacey is the founder/owner of the amazing Cali'flour Foods, a unique cauliflower food company specializing in pizza crusts. Cali’flour knows the way people eat is evolving. We want fewer, fresher ingredients and clean, nutritional content. We deserve quality food options and want to know from where our food comes. Every Cali'flour product is made with the highest of standards and they never use any fillers, additives, gluten, GMOs, or added sugars. Their award-winning, healthy products are raising the bar for the next generation of food! Follow Cali'flour on Instagram @califlourfoods. And make sure to share this episode (or any of your favorites) on IG to someone that you feel would find value in this message - tag us @everforwardradio or @chase_chewning so we can connect. Ever Forward Radio is made possible by our proud partners! Using code "EVERFORWARD" with both sponsors saves you money and keeps supporting the podcast, we thank you! Save 15% on Four Sigmatic coffees, cacaos, superfoods, and elixirs to help you relax, live well, and support productivity. Save 10% on Bare Performance Nutrition health and performance supplements to help you before, during, and after your best workouts.
Welcome back to Straight Up Paleo, where Christina Rice and Kara Halderman answer all of your health questions…straight up. If you want to submit a question or comment, you can email us at straightuppaleo@gmail.com or visit our website, straightuppaleo.com. Topics: 2:10 - Christina's birthday recap 10:15 - How to sleep well while traveling with Somnifix! Check out our sponsor Somnifix! An amazing mouth tape to help your sleep and solve many problems that may occur because of mouth breathing! Use coupon code “SUPSLEEP” for 10% off! Reasons you should check out Somnifix: Mouth breathing is highly inefficient. Besides leading to dry mouth, sore throat, and nasal congestion, it can cause snores, lowered blood oxygen saturation, and worsened immunity. These have serious consequences for health, fitness, and sleep. The simple solution to all of these issues is breathing through the nose. It’s easy to be cognizant of breathing during the day, but mouth breathing during sleep is widespread because we are paralyzed for certain parts of our sleep. This paralysis, called atonia, particularly affects the muscles around the mouth and neck. A great way to ensure proper breathing is by using SomniFix Mouth Strips. They are fully hypoallergenic–we’ve done extensive biocompatibility testing to ensure that users won’t experience allergic reactions or irritated skin. Our adhesive was specially-engineered for the lips. That means no pain or difficulty removing it, and no sticky residue left behind. It also releases just the force of opening the mouth (another safety feature). We included the mesh-covered breathing vent to ensure limited mouth breathing is possible if necessary. We conducted clinical trials with our device in partnership with researchers from Harvard Medical School, and we saw that our strips are effective in reducing ‘mouth’ snores and in improving breathing efficiency. All contents of our box (box, pouches, strips, branded liner) are recyclable. Remember, the nose is for breathing and the mouth is for eating Use “SUPSLEEP” for 10% off and tag us with your mouth tape on Instagram! 14:00 - Netflix recomendation: Peaky Blinders 17:30 - Talking about our favorite pizza crust's by Cali'Flour Foods! Check out Cauliflour Pizza Crust by Cali’flour Foods Cali’flour Foods makes AMAZING cauliflower pizza crusts that not only taste like pizza, but actually hold your toppings unlike other brands. Check out the Vegan crust that is completely Paleo and has super clean ingredients. Check it out at Cali’flourfoods.com for the best pizza crusts! Get 10 % off with our code “straightuppaleo” 23:20 - Christina's week of low sulfur diet 28:30 - Talking on Instagram Influencer's "balanced meals" and our thoughts on an "Instagram Diet" 47:20 - Should you or should you not snack? Don’t forget to join our Straight Up Paleo Pals Facebook Group to chat and ask questions!Send in questions at StraightUpPaleo.com, our email straightuppaleo@gmail.com, or our Facebook page! Also please rate, review, and subscribe to the podcast on iTunes! Christina’s latest ebook, #NoSugarNoProblems: A Lovely Collection of Paleo Sweetener-Free Desserts, is now available! This ebook is filled with 30 paleo desserts (with plenty of vegan options) that are free of all sugar and sugar substitutes – cookies, brownies, cupcakes, puddings, milkshakes, cheesecake, cream pie, and more! No sugar, no stevia, no xylitol, no maple syrup, no honey, no erythritol, no bananas, and no dates! This is perfect for anyone who is on the Candida diet, ketogenic, low-carb, diabetic, low-FODMAP, paleo, primal, vegetarian, vegan, or just looking to limit their sugar intake! You can get your copy at christinaricewellness.com under “ebooks” or at bit.ly/nosugarnoproblems. Use the code “straightuppaleo” for 20% off! Are you in the Dallas area and looking for a private holistic chef to provide you with delicious, beautiful meals?! Email Kara at kara.halderman@gmail.com to learn more about her private chef services! You can find Christina at christinaricewellness.com @christinaricewellness on Instagram, and on the Wellness Realness podcast. You can also email her at christina@christinaricewellness.com for consultations.” You can find Kara at karaboutit.com, @kara_boutit on Instagram and you can also email her at kara.halderman@gmail.com for consultations.
Our topic today is… pizza. Specifically, plant-based, vegan cauliflower pizza crust. Intrigued? So was I. Today’s guest, Amy Lacey started making cauliflower pizza crust in her kitchen in order to find healthier alternatives to her favorite foods after being diagnosed with lupus. With the help of her daughter, Caroline, she created a proprietary recipe that her friends and family loved so much, they encouraged her to go out and sell it. After selling the crusts at her local farmer’s market, Amy decided to start selling them online too. That decision was a resounding success. Last year, her company went from negative $250,000 to earning $4 million dollars in only 10 months. What does she contribute to her success? Well, there are currently 23.5 million people who suffer from an autoimmune disease. Amy’s products offer them a way to enjoy the food they love the most without uncomfortable side effects. Plus, Amy runs her business with the commitment to make an incredible difference and give back to her community. She’s very focused on forming not only a business but also a community of like minded individuals who are looking for a way to lead healthier lives. We’ll talk about this and more, including what it was like to share her pizza crusts with the cast of Hamilton! To receive 20% off of your first Cali'flour FOODS order visit: www.califlourfoods.com/pages/amy-and-farnoosh. To learn more visit www.somoneypodcast.com.
A few weeks ago, I traveled to Chicago for the Food & Nutrition Conference and Expo, fondly known as FNCE. In addition to attending scientific sessions and hearing from thought leaders like CNN's Sanjay Gupta, Kimbal Musk, co-founder of The Kitchen, and Dayle Hayes, MS, RDN from School Meals that Rock, I wandered through the Expo hall tracking innovative new food products and exciting nutrition trends. On this week's show, trends tracker and fellow dietitian, Janet Helm, MS, RDN joins me to dish about her favorite food finds, my top picks, and mouthwatering innovations making their way to a supermarket near you. Janet's blog is called Nutrition Unplugged, and she's my go-to resource for food trend news. I always love hearing about her insights at FNCE, which is why I invited her to chat with me on today's show. Overall, these were the biggest themes we noticed at the show: > What's Old is New Again: New food trends are fun to track, but sometimes those tried-and-true favorites make a comeback. Cottage cheese anyone? > The Power of Probiotics: With so much buzz about the health benefits of good bacteria, it was no surprise probiotic foods were everywhere. > Plant-based Milks: From almond and peanut milks to milks made with pea protein, non-dairy milks were a big hit at the Expo. > Plant-based Diets: Beans and lentils are having a moment! > Allergy-free Foods: Gluten-free was all the rage for the past few years, and now we're seeing lots of products free from the top 8 allergens. Show Highlights: Janet shares her personal history and what she finds so interesting about food trends. Plant-based foods are the trend! Learn ways to eat less meat without giving up your favorite flavors. Everyone is nuts about nuts, even with the rise of allergies. Why natural food producers are now coming to FNCE. Our favorite healthy convenience foods and snacks. The pros and cons of home food delivery services. Probiotics are everywhere. Healthy guts rejoice! Bigger companies and mainstream food producers are responding to consumer demand for clean labels. Smaller brands are turning to Amazon to get their products to the world. Old-school foods are getting a new look and feel. Sorghum is on the rise, and quinoa is here to stay. Focus on the farmers, the inspired Ocean Spray cranberry bog, and technology that allows food to tell its story. Ways to Connect with Janet Online https://www.nutritionunplugged.com/ Janet Helm on Twitter: https://twitter.com/JanetHelm Janet Helm on Facebook: https://www.facebook.com/nutritionunplugged/ Resources discussed: Academy of Nutrition and Dietetics: http://www.eatright.org/ FNCE: http://eatrightfnce.org/ Kimbal Musk: http://www.thekitchen.com/ The Kitchen Community: https://thekitchencommunity.org/ Muuna Cottage Cheese: http://muuna.com/ Campbell's Well Yes! Soups: https://www.campbells.com/well-yes/soups/ Farmhouse Culture: https://www.farmhouseculture.com/ Lifeway Kefir Cups: http://lifewaykefir.com/family/kefir-cups-cheese/ Nancy's Kefir: https://nancysyogurt.com/products/organic-kefir/ GoodBelly Probiotics: http://goodbelly.com/ Bolthouse Farms plant-based milks: https://www.bolthouse.com/ Veggemo: https://veggemo.com/whats-veggemo/ Cybele's: http://cybelesfreetoeat.com/ Cali'flour FOODS: https://www.califlourfoods.com/ Wondergrain: http://www.wondergrain.com/products/ NOW Foods Q Cups: https://www.nowfoods.com/q-cups Biena Chickpea Snacks: https://bienafoods.com/ P-nuff Crunch: http://pnuff.com/ Yumbutter: http://yumbutter.com/ Elmhurst: http://www.elmhurst1925.com/ Bizzy Bee: https://onafoods.com/collections/all Daily Harvest: https://www.daily-harvest.com/ Rachel Paul’s Healthy Bars: https://www.rachelpaulsfood.com/ V8 Green Juice: https://www.campbells.com/v8/v8-veggie-blends/blends-healthy-greens/ Wasa Crackers: http://www.wasa-usa.com/ Quaker Oats: http://www.quakeroats.com/product/hot-cereals/Instant-Oatmeal-Cups.aspx