Podcast appearances and mentions of gil eyal

Is trust in experts really declining, or is it just changing? In this episode, Gil Eyal, sociology professor at Columbia University, challenges the popular idea that people are losing trust in science and expertise. Instead, he argues that trust exists in tension with blind faith on one side and skepticism on the other. Trust isn't just about believing in experts—it's about knowing when to trust and when to question. A key theme of the discussion is the role of time in building and eroding trust. Eyal explains that trust is not a one-time decision but a process that unfolds over time. He introduces the concept of timing in trust, showing how it matters when trust is given, how long it takes to build, and how quickly it can collapse when betrayed. Trust in institutions, for example, is accumulated through repeated positive interactions but can be destroyed in an instant by a single failure or scandal. This is why governments, companies, and even personal relationships must continuously maintain trust—because it is never fully secured. Using the example of choosing a flight, Eyal illustrates the difference between routinized trust, where we simply assume things will work, and informed anticipation, where we actively evaluate risks based on past experience. This distinction, he argues, is crucial in understanding how modern society navigates trust in science, medicine, and politics. He also explores how expertise has become deeply entangled with politics, making public confidence in institutions more fragile than ever. He explains why mistrust isn't necessarily a problem, it's often a rational response to systems that have historically failed certain groups. He highlights research on long Covid patients, showing how their trust in doctors is shaped by personal experiences, rather than blind faith in medical authority. A particularly provocative argument Eyal makes is that trust itself has become commercialized. Consulting firms, governments, and corporations actively sell trust as a product, offering frameworks and training to "restore trust" in workplaces and institutions. But does all this talk about trust deepen the crisis instead of solving it?

In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Gil Eyal, the Head of Marketing and Innovation at Silverstein Properties. Their conversation delves into Gil's transformative “aha!” moments, contrasting influencer marketing with celebrity endorsements, avoiding common pitfalls in celebrity endorsements, and highlighting the importance of storytelling in effective marketing. They also discuss diversification in digital marketing, the critical nature of conversions in marketing metrics, the longevity and scalability of various marketing channels, and the evolving role of AI in the marketing landscape.

Gil had a front row seat to startup life and to working with celebrities. That experience, as well as defining and differentiating himself as an Israeli lawyer in an American business school, has taught him the value of stories and messaging. We speak about startup life, marketing, influencers, career trajectories and important questions. Links & resources   Stardust Ventures Silverstein Properties Gil's podcast with Einat Ben Moshe (Hebrew)  Subscribe to the LLW newsletter  Please subscribe, rate & review the podcast wherever you listen. And subscribe to the LLW newsletter for more updates from Chedva!

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca's aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more.

In this episode of Getting to Aha!, Darshan Mehta is joined by Gil Eyal, Head of Marketing and Innovation at Silverstein Properties.

*listeners: please fill out this short 3-min. survey to help me level up the show for you! Milestone Episode! I asked Gil Eyal (Founder of Stardust Ventures) to come back and talk with me on the show about startup celebrity partnerships which happens to be a very fascinating topic. In general we talk a lot about and even implement some of the (micro) influencer marketing strategies but I bet you never thought about working with a well-known celebrity to help grow your startup. Stardust invests in early stage consumer startups that want to leverage celebrities to grow their brand. Gil is a long-time friend I met back in business school and was my very first guest on the podcast (Episode 1!) so go back and listen to that one if ya missed it. It's still one of my more popular episodes. In THIS episode we hit on: What makes celebrity partnerships with startups so effective; How does it work; How much do startups pay celebrities; What KPIs are startups looking at; As a startup that wants to partner with a celebrity, where do you even start; In what ways does working with micro-influencers differ from a celebrity collaboration. You can reach Gil on LinkedIn: www.linkedin.com/in/gileyal/ Check out Stardust Ventures: www.stardustventures.us For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! People call me (Anna) the "Marie Kondo of startup marketing" because I help VC backed early stage startups clean up their marketing mess to uncover more joy (and revenue). For those startups that have already built their marketing foundation and have been testing different marketing plays but just aren't satisfied with the traction they're seeing, I created the Marketing Audit + Roadmap offering. At the end of your audit, you'll get a custom Roadmap with improvement opportunities for the next 3-6 months. So that you can finally put the missing pieces in place to start seeing more traction and stop spending time and money on the wrong things. You can learn more about it by visiting my website: www.furmanovmarketing.com/pricing You can also find me regularly posting on LinkedIn: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://anchor.fm/anna-furmanov/message

Nur einige Monate bevor die Covid-19-Pandemie weltweit um sich griff, hat Gil Eyal, Professor für Soziologie an der Columbia University in New York, in «Die Krise der Expertise» beschrieben, inwiefern sich die Wertschätzung von Expert:innen von Überhöhung zu Geringschätzung verändert hat. Host und Psychoanalytiker Peter Schneider spricht in der ersten Folge mit Eyal darüber, ob Eyal sein Werk mit dem Wissen um die Expertise während der Pandemie anders geschrieben hätte – und welche Bereiche er heute noch deutlicher beleuchten würde.

Getting an academic field to change its ways is hard. But it does happen. And I think changes in the field of economics are a good illustration of some of the dynamics that make that possible.This podcast is an audio read through of the (initial version of the) article How a field fixes itself: the applied turn in economics, published on New Things Under the Sun.Articles mentioned:Leamer, Edward E. 1983. Let's Take the Con Out of Econometrics. American Economic Review 73(1): 31-43. https://www.jstor.org/stable/1803924Hamermesh, Daniel S. 2013. Six Decades of Top Economics Publishing: Who and How? Journal of Economic Literature 51(1): 162-72. https://doi.org/10.1257/jel.51.1.162Backhouse, Roger E., and Béatrice Cherrier. 2017. The age of the applied economist: the transformation of economics since the 1970s. History of Political Economy 49 (annual supplement): 1-33. https://doi.org/10.1215/00182702-4166239Angrist, Joshua D., and Jörn-Steffen Pischke. 2010. The credibility revolution in empirical economics: how better research design is taking the con out of econometrics. Journal of Economic Perspectives 24(2): 3-30. https://doi.org/10.1257/jep.24.2.3Angrist, Josh, Pierre Azoulay, Glenn Ellison, Ryan Hill, and Susan Feng Lu. 2020. Inside job or deep impact? Extramural citations and the influence of economic scholarship. Journal of Economic Literature 58(1): 3-52. https://doi.org/10.1257/jel.20181508Bédécarrats, Florent, Isabelle Guérin, and François Roubaud. 2020. Randomized control trials in the field of development. Oxford University Press.Mercier, Hugo and Dan Sperber. 2017. The enigma of reason. Harvard University Press.Akerlof, George A., and Pascal Michaillat. 2018. Persistence of false paradigms in low-power sciences. PNAS 115(52): 13228-13233. https://doi.org/10.1073/pnas.1816454115Kuhn, Thomas. 1970. The Structure of Scientific Revolutions. University of Chicago Press.Smaldino, Paul E., and Cailin O'Connor. 2021. Interdisciplinarity can aid the spread of better methods between scientific communities. Preprint. https://doi.org/10.31222/osf.io/cm5v3Heckman, James J., and Sidharth Moktan. 2020. Publishing and promotion in economics: the tyranny of the top five. Journal of Economic Literature 58(2): 419-70. https://doi.org/10.1257/jel.20191574Maher, Thomas V., Charles Seguin, Yongjun Zhang, and Andrew P. Davis. 2020. Social scientists' testimony before Congress in the United States between 1946-2016, trends from a new dataset. PLOS ONE 15(3): e0230104. https://doi.org/10.1371/journal.pone.0230104Panhas, Matthew, and John D. Singleton. 2017. The empirical economist's toolkit: from models to methods. History of Political Economy 49(annual supplement): 127-157. https://doi.org/10.1215/00182702-4166299de Souza Leão, Luciana, and Gil Eyal. 2019. The rise of randomized controlled trials (RCTs) in international development in historical perspective. Theory and Society 48: 383-418. https://doi.org/10.1007/s11186-019-09352-6

Shimon and Alex welcome back Gil Eyal and Eliaz Tobias of Crowdsense. Crowdsense is one of the best tools in the market for finding signal in noise and can quickly analyze thousands of data points to help investors trade. This is acutely applicable to Crypto as Bitcoin, Ethereum, Cardano, Polkadot and even GameFi tokens like Star Atlas and Axie Infinity are driven by retail sentiment.We discuss whether social media sentiment can predict price movements of cryptocurrencies, the social influencers effect on cryptocurrency adoption, different algorithms that crowdsense users and many more topics. https://www.crowdsense.ai/starfund.iohttps://twitter.com/gileyalhttps://twitter.com/CrowdsenseaiApple Podcast: https://tinyurl.com/36u8fmbrSpotify Podcast: https://tinyurl.com/4zv6syfcHardcorefinance.comFollow us on Twitter@MrEBITDA@ShimonLazarovSupport the show (https://www.hardcorefinance.com/donate)

In this episode of Out of the Box, Jess Overton is joined by angel investor and founder of the award-winning influencer marketing platform, Hypr, which was sold to Julius works in April, 2020. They discussed the state of influencer marketing and where it's headed, tips for marketers for succeeding with influencers, and examples of innovative influencer activations from Gil's personal experience.

Celebrity endorsements can be great but what's the best way to use influencers and celebrities to scale businesses? And how does an investor evaluate businesses with a mega-presence? @Gileyal - a great friend of @Shimonlazarov and @MrEBITDA explains!A bit about Gil:Gil is one of the World's leading experts on Influencer Marketing. He was the President and Founder of HYPR (sold to Juliusworks in April 2020), the market leader in data-driven influencer marketing automation solutions. Gil has revolutionized the way many of the World’s biggest agencies and brands are running influencer marketing by focusing on the same data, analytics and audience demographic information relevant to traditional digital marketing. He was recently selected at #30 in the list of the most influential people in Influencer Marketing.A pioneer in the influencer space, Gil also served as the COO of early player photo-sharing app Mobli Media, and has worked with influencers ranging from Leonardo DiCaprio, Tobey Maguire, Pitbull, Lance Armstrong, Lil Wayne and Serena Williams to Nash Grier, Bart Baker and Cameron Dallas.Gil has an MBA from the Kellogg School of Management at Northwestern University, as well as a Bachelor of Laws from Bar-Ilan University in Israel.

Gil Eyal, Founder of HYPR, came on the Modern Startup Marketing podcast. We covered: How your marketing will change 100x from early stage to exit; What happens when you find the right investor; What drove the decision to get acquired; Doing marketing by the book slows you down, you have to think a step further to get a higher level of attention; How to get prospects to drop their status quo reality and buy your product. Gil Eyal is the founder of Starfund (www.starfund.io) which invests in early stage consumer startups. He is the former President and Founder of HYPR (sold to Juliusworks in April 2020). HYPR is a NY-based company started in 2013 and has raised $13M in funding (Series A). HYPR is the market leader in data-driven influencer marketing automation solutions, a tool that's redefining the influencer industry. You can find Gil on LinkedIn: www.linkedin.com/in/gileyal or at gil@starfund.io. For more content, subscribe to Modern Startup Marketing on Spotify or Apple podcasts (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening! --- Send in a voice message: https://anchor.fm/anna-furmanov/message

New Books at SOF/Heyman: a podcast featuring audio from events at Columbia University, and interviews with the speakers and authors. In recent political debates there has been a significant change in the valence of the word “experts” from a superlative to a near pejorative, typically accompanied by a recitation of experts’ many failures and misdeeds. In topics as varied as Brexit, climate change and vaccinations there is a palpable mistrust of experts and a tendency to dismiss their advice. Are we witnessing, therefore, the “death of expertise,” or is the handwringing about an “assault on science” merely the hysterical reaction of threatened elites? In this new book, Gil Eyal argues that what needs to be explained is not a one-sided“mistrust of experts” but the two-headed pushmi-pullyu of unprecedented reliance onscience and expertise, on the one hand, coupled with increased suspicion, skepticismand dismissal of scientific findings, expert opinion or even whole branches of investigation, on the other. The current mistrust of experts, Eyal argues, is best understood as one more spiral in an on-going, recursive crisis of legitimacy. The “scientization of politics,” of which critics warned in the 1960s, has brought about a politicization of science, specifically of regulatory and policy science, and the two processes reinforce one another in an unstable, crisis-prone mixture. Eyal demonstrates that the strategies designed to respond to the crisis - from an increased emphasis on inclusion of laypeople and stakeholders in scientific research and regulatory decision-making to approaches seeking to generate trust by relying on objective procedures such as randomized controlled trials (RCTs) – end up exacerbating the crisis, while undermining and contradicting one another.

Gil Eyal is the CEO and founder of HYPR, the market leader in data-driven influencer marketing automation solutions. HYPR lets brands and agencies strategize, manage, and scale their influencer campaigns by introducing audience demographics and automated tools that connect with micro-influencers, as well as performance tracking solutions, into a market severely lacking in technology. Gil has revolutionized the way many of the World’s biggest agencies and brands are running influencer marketing by focusing on data, analytics and audience demographic information relevant to traditional digital marketing. He is an accomplished public speaker and has delivered keynotes at notable influencer marketing conferences. In addition to speaking about influencer marketing, in today’s episode, we focus quite a lot on website nuances that company owners should focus on. Gil also shares his approach to A/B testing and how he has grown as a CEO. 
Tune in…

In recent political debates there has been a significant change in the valence of the word “experts” from a superlative to a near pejorative, typically accompanied by a recitation of experts’ many failures and misdeeds. In topics as varied as Brexit, climate change, and vaccinations there is a palpable mistrust of experts and a tendency to dismiss their advice. Are we witnessing, therefore, the “death of expertise,” or is the handwringing about an “assault on science” merely the hysterical reaction of threatened elites? In this new book, The Crisis of Expertise (Polity, 2019), Gil Eyal argues that what needs to be explained is not a one-sided “mistrust of experts” but the two-headed pushmi-pullyu of unprecedented reliance on science and expertise, on the one hand, coupled with increased skepticism and dismissal of scientific findings and expert opinion, on the other. The current mistrust of experts is best understood as one more spiral in an on-going, recursive crisis of legitimacy. The “scientization of politics,” of which critics warned in the 1960s, has brought about a politicization of science, and the two processes reinforce one another in an unstable, crisis-prone mixture. This timely book will be of great interest to students and scholars in the social sciences and to anyone concerned about the political uses of, and attacks on, scientific knowledge and expertise. Learn more about your ad choices. Visit megaphone.fm/adchoices

In recent political debates there has been a significant change in the valence of the word “experts” from a superlative to a near pejorative, typically accompanied by a recitation of experts’ many failures and misdeeds. In topics as varied as Brexit, climate change, and vaccinations there is a palpable mistrust of experts and a tendency to dismiss their advice. Are we witnessing, therefore, the “death of expertise,” or is the handwringing about an “assault on science” merely the hysterical reaction of threatened elites? In this new book, The Crisis of Expertise (Polity, 2019), Gil Eyal argues that what needs to be explained is not a one-sided “mistrust of experts” but the two-headed pushmi-pullyu of unprecedented reliance on science and expertise, on the one hand, coupled with increased skepticism and dismissal of scientific findings and expert opinion, on the other. The current mistrust of experts is best understood as one more spiral in an on-going, recursive crisis of legitimacy. The “scientization of politics,” of which critics warned in the 1960s, has brought about a politicization of science, and the two processes reinforce one another in an unstable, crisis-prone mixture. This timely book will be of great interest to students and scholars in the social sciences and to anyone concerned about the political uses of, and attacks on, scientific knowledge and expertise. Learn more about your ad choices. Visit megaphone.fm/adchoices

In recent political debates there has been a significant change in the valence of the word “experts” from a superlative to a near pejorative, typically accompanied by a recitation of experts’ many failures and misdeeds. In topics as varied as Brexit, climate change, and vaccinations there is a palpable mistrust of experts and a tendency to dismiss their advice. Are we witnessing, therefore, the “death of expertise,” or is the handwringing about an “assault on science” merely the hysterical reaction of threatened elites? In this new book, The Crisis of Expertise (Polity, 2019), Gil Eyal argues that what needs to be explained is not a one-sided “mistrust of experts” but the two-headed pushmi-pullyu of unprecedented reliance on science and expertise, on the one hand, coupled with increased skepticism and dismissal of scientific findings and expert opinion, on the other. The current mistrust of experts is best understood as one more spiral in an on-going, recursive crisis of legitimacy. The “scientization of politics,” of which critics warned in the 1960s, has brought about a politicization of science, and the two processes reinforce one another in an unstable, crisis-prone mixture. This timely book will be of great interest to students and scholars in the social sciences and to anyone concerned about the political uses of, and attacks on, scientific knowledge and expertise. Learn more about your ad choices. Visit megaphone.fm/adchoices

In recent political debates there has been a significant change in the valence of the word “experts” from a superlative to a near pejorative, typically accompanied by a recitation of experts’ many failures and misdeeds. In topics as varied as Brexit, climate change, and vaccinations there is a palpable mistrust of experts and a tendency to dismiss their advice. Are we witnessing, therefore, the “death of expertise,” or is the handwringing about an “assault on science” merely the hysterical reaction of threatened elites? In this new book, The Crisis of Expertise (Polity, 2019), Gil Eyal argues that what needs to be explained is not a one-sided “mistrust of experts” but the two-headed pushmi-pullyu of unprecedented reliance on science and expertise, on the one hand, coupled with increased skepticism and dismissal of scientific findings and expert opinion, on the other. The current mistrust of experts is best understood as one more spiral in an on-going, recursive crisis of legitimacy. The “scientization of politics,” of which critics warned in the 1960s, has brought about a politicization of science, and the two processes reinforce one another in an unstable, crisis-prone mixture. This timely book will be of great interest to students and scholars in the social sciences and to anyone concerned about the political uses of, and attacks on, scientific knowledge and expertise. Learn more about your ad choices. Visit megaphone.fm/adchoices

In recent political debates there has been a significant change in the valence of the word “experts” from a superlative to a near pejorative, typically accompanied by a recitation of experts’ many failures and misdeeds. In topics as varied as Brexit, climate change, and vaccinations there is a palpable mistrust of experts and a tendency to dismiss their advice. Are we witnessing, therefore, the “death of expertise,” or is the handwringing about an “assault on science” merely the hysterical reaction of threatened elites? In this new book, The Crisis of Expertise (Polity, 2019), Gil Eyal argues that what needs to be explained is not a one-sided “mistrust of experts” but the two-headed pushmi-pullyu of unprecedented reliance on science and expertise, on the one hand, coupled with increased skepticism and dismissal of scientific findings and expert opinion, on the other. The current mistrust of experts is best understood as one more spiral in an on-going, recursive crisis of legitimacy. The “scientization of politics,” of which critics warned in the 1960s, has brought about a politicization of science, and the two processes reinforce one another in an unstable, crisis-prone mixture. This timely book will be of great interest to students and scholars in the social sciences and to anyone concerned about the political uses of, and attacks on, scientific knowledge and expertise. Learn more about your ad choices. Visit megaphone.fm/adchoices

How can we properly leverage data to drive experiences? Are we distinguishing between fame and true influence when using influencer marketing? What happens when brands chase trends instead of having a clear vision? In this episode of IBM thinkLeaders podcast, we are joined by guests Gil Eyal (founder & CEO of HYPR) & David Berkowitz (founder & CEO of Serial Marketer). We talk to Gil and David about the limitations of data scientists, how brands can create an emotional connection to users, whether NPS is a worthwhile tool, and why podcasts are becoming a popular and effective medium for advertising. Connect with us @IBMthinkLeaders + the guests at: @gileyal @HYPRBRANDS @dberkowitz @MandyLewToYou "Sometimes the overuse of data creates a creepy experience that on paper should be great. You know, super customized, the super personalized, but really on the other side it's received as, 'why do they know so much about me?'"-Gil Eyal (founder & CEO of HYPR)

Gil Eyal is Founder of Hypr, a leading influencer marketing automation platform. In this interview he shares his point of view on how B2B Marketers benefit from hiring B2B influencers.

In episode 24, I sit with Gil Eyal, CEO of HYPR as we speak about how HYPR came to be and how Mobli which was the Instagram before Instagram helped get him there. Eyal is a pioneer in the influencer space, as he served as the COO of early player photo-sharing app Mobli Media, and worked with influencers ranging from Leonardo DiCaprio, Tobey Maguire, Pitbull, Lance Armstrong, Lil Wayne and Serena Williams to Nash Grier, Bart Baker, and Cameron Dallas.  In this episode, you will learn the following about Gil; 1) What lesson he learned at his first job at Playdom that has stuck with him till today 2) How he overcame failure (8:40) 3) The pivot- Realizing that the path of HYPR early is not scalable & (19:00) 4) How listening to a VC early paid off big time (22:00) 5) What he looks for in employees 6) Productivity hack (45:40) Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we dig in a bit to influencer marketing and the HYPR platform. HYPR CEO Gil Eyal talks with David about influencer marketing and how it is an increasingly important part of B2C or B2B marketing programs.Influencer marketing isn’t new, celebrity endorsements or trusted reviews have always been a part of marketing, but now the access to influencers using digital has changed how brands...

This week we dig in a bit to influencer marketing and the HYPR platform. HYPR CEO Gil Eyal talks with David about influencer marketing and how it is an increasingly important part of B2C or B2B marketing programs. Influencer marketing isn't new, celebrity endorsements or trusted reviews have always been a part of marketing, but now the access to influencers using digital has changed how brands...

Gil Eyal, the CEO of HYPR, grew his company's revenue from $110,000 in 2014 to $3m in 2017, a 1,855% increase, and in 2018 more than doubled their business further. HYPR is a provider of influencer marketing tools and solutions. In this interview with Eversprint's Malcolm Lui, Gil shares how he and his team accelerated their high value sales by: Being a first mover in the influencer marketing space. Shifting from smaller clients to bigger clients, which allowed them to provide more value and generate more revenue. Identifying smaller influencers with the same audience as big name influencers, without big name influencer pricing. See acast.com/privacy for privacy and opt-out information.

Gil Eyal is the CEO and co-founder of HYPR, which organizes social media information and makes specific audiences reachable at scale. Founded in 2013, HYPR's Search Engine leverages its smart index that houses profiles and audience demographic information for over 10 million influencers across major social channels. Under Gil's direction, HYPR boasts a client base of over 100 Fortune 500 brands and 25 of the biggest advertising and PR agencies in the world, including LVMH, Next Models, PepsiCo, Hearst Magazines, Calvin Klein, Time Inc. and Estée Lauder. Gil is a pioneer in the influencer space, having worked on projects involving mainstream talent such as Pitbull, Drake Bell, Kris Allen and Daughtry (Acento Digital Media), as well as for social media stars such as Nash Grier, Cameron Dallas, Bart Baker, Carter Reynolds and Hayes Grier (26 MGMT). Gil also served as the COO of early player photo-sharing app Mobli Media, where he collaborated with the world's biggest stars, including Leonardo DiCaprio, Tobey Maguire, Serena Williams, Lil Wayne and Lance Armstrong.

In today’s episode we have a crazy special guest - Gil Eyal!. Gil did not only change the influencer marketing industry with his company Hypr, but he’s the master of influencer marketing himself - we’re talking deals with Leonard Dicaprio, Tobey Maguire, Pitbull, Lance Armstrong, Lil Wayne. He’s here on the show to talk about how he grew Hypr and signed with some of the world’s biggest brands. BUT(!) he’s also here to explain exactly how to run a successful Influencer Marketing campaign. From setting goals, finding the right influencers, how to structure the deal and more.

"Gil Eyal is the CEO and Founder of HYPR, the World’s largest influencer search and discovery directory. Founded in 2013, HYPR offers brands and marketers in-depth audience analytics for over 10 million influencers across major social channels. Gil has revolutionized the way many of the World’s biggest agencies and brands are running influencer marketing by focusing on the same data, analytics and audience demographic information relevant to any other form of marketing. Under Gil’s direction, HYPR boasts a client base of over 100 Fortune 500 brands, as well as the biggest advertising and PR agencies in the world, including LVMH, Next Models, PepsiCo, Mediacom, Michael Kors, Calvin Klein, Time Inc. and Estée Lauder."

HYPR is revolutionizing influencer marketing by providing clients with in-depth audience demographics of social influencers Gil Eyal is on a mission to revolutionize influencer marketing by providing tools that help analyze the audience of every celebrity and influencer in the world, as well as automate the ability to run measurable, targeted campaigns, at scale. SociallyMined is a digital advocacy firm that drives awareness for issues by leveraging innovative outreach technology solutions to micro-target key influencers—creating a virtual uprising to complement traditional outreach efforts. Innovative, social media data analytic solution designed to amplify a message by mining big data to create a virtual uprising by leveraging key influencers. As advertising technology evolves, Gil discusses why the FTC's new guidelines won't impact micro-influencers, who know they can skirt the rules without getting caught. Matthew David Anthes (SociallyMined.com) and Gil Eyal, CEO of influencer marketing platform Hypr join me in a conversation about the power of online micro influencers