Podcasts about high performance brands

Women have long been conditioned to hide their potential and not stand out, stifling countless voices and hindering progress! Join Deborah as she engages in a compelling conversation with Orly Zeewy about empowering women to light up the world. Women should be encouraged to embrace their strengths, step into their power, and assert their presence in all spheres of life! Here are the things to expect in the episode:Orly's personal experiences of overcoming self-doubt.The shift towards embracing feminine energy in leadership and the collaborative nature of women-owned businesses.Why is it important for women to support each other in various aspects of life?The impact of investing in women's education and businesses.And much more! About Orly:Orly Zeewy has one superpower, she makes fuzzy clear. She turns generic messaging into clear marketing messages that help founders and solopreneurs cut through the noise so they can attract their ideal clients and scale fast. Orly has been featured in Medium, and her articles have been published in national publications such as The Marketing Journal, Smart Hustle, and Lioness Magazine. Her book, Ready, Launch, Brand: The Lean Marketing Guide for Startups, was published by Routledge in May 2021 and was the  #1 new business book on Amazon in April 2021. Connect with Orly Zeewy!Website: https://zeewybrands.com/LinkedIn: https://www.linkedin.com/in/orlyzeewy/Orly's book, Ready, Launch, Brand: The Lean Marketing Guide for Startups: https://bit.ly/readylaunchbrandFree Personal Branding Tips: https://bit.ly/3RlE2cj Book recommendations:The Brand Gap by Marty NeumeierZag: The #1 Strategy of High-Performance Brands by Marty Neumeier  Connect with Deborah Kevin:Website: www.deborahkevin.comInstagram: www.instagram.com/debbykevinwriterLinkedIn: https://www.linkedin.com/in/deborah-kevin/Book Recommendations: https://bookshop.org/shop/storytellher Check out Highlander Press:Website: www.highlanderpressbooks.comTikTok: https://www.tiktok.com/@highlanderpressInstagram: https://www.instagram.com/highlanderpressFacebook: https://www.facebook.com/highlanderpress

You’ve probably heard at least some of these terms before: value proposition USP elevator speech onlyness They’re all statements meant to tell someone why they should do business with you and not someone else. But here’s the problem . . . How do you come us with a statement that distinguishes you from everyone else who does the same thing? And how do you state it in a way that’s persuasive? This week, Luke and I offer tips to craft a value proposition that’ll attract and convert more leads. ~ Josh   Connect | Resources Book: Marty Neumeier, Zag: The Number One Strategy of High-Performance Brands. Throwback episode: Why Every Salesperson Needs a Unique Selling Proposition (Episode 18)   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Qui som en Ramon i el Marc? Què és tot això de Safareig? I el més important, per què ens has d'escoltar? T'endinsem al podcast que t'acompanyarà cada dilluns durant els viatges de metro, les caminades pel carrer, o les pauses a la feina. Benvingut.Show notes:El llibre de bellesa que en Ramon "va fer comprar" al Marc és Sagmeister & Walsh: Beauty.Quan en Ramon parlava de què ens feia únics, es referia al llibre ZAG: The #1 Strategy of High-Performance Brands.En Ramon actualment treballa a Lobe i el Marc a Gamestry.

We have spent the last several weeks exploring how to design memorable moments for our customers and communities, our audiences and even our families. But how do we design a life of wonder for ourselves? How do we juggle our own creative calling with the needs of our clients and communities? Is there a way to approach marketing as a craft, making it part of our path to mastery? How do we realize our best creative selves, pursuing mastery and meaning in every aspect of our lives? Today, Jeffrey explores the creative process with Srinivas Rao, the founder and host of The Unmistakable Creative Podcast and author of the recently released Audience of One: Reclaiming Creativity for Its Own Sake, and Marty Neumeier, Director of CEO Branding at Liquid Agency and author of several books, including the forthcoming business thriller SCRAMBLE: How Agile Strategy Can Build Epic Brands in Record Time. Srinivas and Marty explain how they make decisions about which projects to take on, discussing the tension between what they have been called to create and market demands. They address the significance of ongoing reflection and self-awareness in carving a path of personal and professional mastery and offer insight around putting your imprint or signature on any project you take on, learning best practices—and then challenging them. Srinivas and Marty also describe how they measure the value of their own work, seeking self-mastery rather than obsessing over marketing metrics. Jeffrey asks them how they work through doubt in the writing process, what surprised them in the creation of their latest works, and how they foster openness in creative collaboration. Listen in for advice on leveraging a support system to navigate crises and learn how to design a fulfilling life and business with an eye to creative mastery and meaning. Key Takeaways [5:01] Young Srini and Marty at their best Srini listening to Thriller on repeat Marty learning to draw from mom [9:51] Marty’s transition to an audience of one Career of being creative on behalf of other people Sold company to Liquid Agency ‘to do own art’ [13:05] Srini’s transition to an audience of one Making money helping others execute vision AJ Leon encouraged to ‘create own stuff’ Aim for mastery rather than metrics [19:55] Marty’s insight on mastery and metrics Always focused on mastery, fell short on metrics Not about gaming system but getting word out [22:40] The difference between mimicry and modeling Danger in replicating formula Rule to not be like anyone else [31:20] The role of environment in the creative process Introduced to idea by The Ultimate Game of Life All things have energy that inspires OR expires Upgrade space to ‘pull into best version of self’ [32:40] How to reinvent yourself with each new project Explore other’s work, save what you love about it Can’t know what’s new unless experience world [43:12] Srini’s insight around creativity and the internet Creative pursuits in search of external reward Tools designed to trigger envy and comparison Conflates attention with value, prevents creative work [50:54] The impetus for Marty’s new book SCRAMBLE Business book won’t give experience of agile strategy Suggestion to deliver principles through story [53:14] The surprises Marty & Srini experienced in the writing process Characters take on life of own Learn to write in rhythmic cadence [59:13] How Marty & Srini work through doubt when writing Email from writing coach when Srini stuck Marty wrote in full view of advisor/audience [1:06:00] How Srini navigates crises in business Support system of friends, family who care Therapy and self-care (exercise, eat well) [1:12:00] Marty’s approach to crises in SCRAMBLE Character of CEO must involve team to fix problems Similar to own journey in realizing can’t do it alone [1:18:09] How to foster openness in creative collaboration Eliminate ego and envy to do something great Project more important than who has ideas [1:20:55] What Srini & Marty are pursuing in the next year Srini leveraging platform to highlight social issues Marty founding Level C (branding as profession) Connect with Srinivas The Unmistakable Creative The Unmistakable Creative Podcast The Art of Being Unmistakable: A Collection of Essays About Making a Dent in the Universe by Srinivas Rao An Audience of One: Reclaiming Creativity for Its Own Sake by Srinivas Rao ‘If You Want to Build an Audience, Focus on Mastery Instead of Metrics’ by Srinivas Rao ‘The Wasted Potential of the Internet’ by Srinivas Rao Connect with Marty Marty’s Website Liquid Agency The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier SCRAMBLE: How Agile Strategy Can Build Epic Brands in Record Time by Marty Neumeier Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier Resources Tracking Wonder S1EP11 AJ Leon The Brand Gap on SlideShare Misfit Incorporated Creative Live with Danielle LaPorte & Srinivas Rao Danielle LaPorte Leap First: Creating Work That Matters by Seth Godin The Brand Gap on SlideShare The Ultimate Game of Life The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondō Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi Charles Baxter Steven Pressfield Mastery by Robert Greene Books by Anders Ericsson Spark: The Revolutionary New Science of Exercise and the Brain by John J. Ratey with Eric Hagerman The Fountainhead by Ayn Rand Tracking Wonder S1EP04 BB Suárez Kim Marie Coaching Gentle Warriors Kitchen Charles Vogl The Art of Community: Seven Principles for Belonging by Charles Vogl Quest 2019

Lukáš Janoušek je niečo, čomu v Amerike hovoria “serial entrepreneur” (ekvivalent “sériový podnikateľ” ale znie fakt divne). Momentálne je akcionárom – a business & marketing director – v Twisto payments, čo je smart platobná aplikácia. Pred pár rokmi sa mu podarilo veľmi rýchlo vybudovať a predať virtuálneho mobilného operátora Gorila Mobil. Do relatívne nudných odvetví vie priniesť trochu kontroverzie. Lucaso je ale nielen výborný marketér a podnikateľ, ale aj veľmi efektívny a produktívny človek. Pri raňajkách v Kavárni, co hledá jméno (btw. ich Eggs Benedict Soufflé sú úplný masaker) sme sa bavili o peniazoch, knihách, či mentoroch. Ale aj o tom, prečo je pre neho v podnikaní dôležité udržať fokus na jednu vec. Prečo by začal podnikať ešte skôr? Aká je najlepšia rada, akú dostal? To všetko nájdete vo video rozhovore. A v podcastovej verzii dokonca aj jednu bonusovú otázku! Podcast je konečne aj na Spotify a samozrejme na iTunes. V rozhovore spomíname: Najvtipnejšie obchodné podmienky, aké som kedy čítal, mala Gorila mobil Kampaň Twistus Spasitel Knihy:  Martin Neumeier – Zag (The Number One Strategy of High-Performance Brands) http://bit.ly/ZagBook Jack Welsh – Winning: http://bit.ly/2Et1EaY Zaujímavé myšlienky z rohovoru s Lukášom Janouškom: “Tím, že nepocházím z podnikatelské rodiny, tak jsem si myslel, že podnikat je strašně […]

Within the branding community, Marty Neumeier needs no introduction. But just for good measure, here’s a quick rundown: - Director of Transformation for the Liquid Agency - Author of The Brand Gap, hailed as one of the best 100 Business Books of All Time - Also wrote Zag: The Number One Strategy of High-Performance Brands, and Brand A-Z   Marty and I kicked things off talking about his latest book Scramble: A Business Thriller, which launches today on Amazon. What makes Scramble different from Marty’s previous books is that it’s a fictional story. It tells the tale of a CEO and leadership team in peril, with five weeks to turn things around. The story becomes a vehicle for the two core themes of the book: 1. Agile strategy; and 2. Design thinking. Marty and I talked about what inspired him to try out a different format and how the book explores the branding process in a realistic and deeper way than most traditional business books. So, what is agile strategy? Marty uses five strategy Qs (questions) and five design-thinking Ps (principles) to break it down: The five Qs of strategy - What is our purpose? - Who do we serve? - Where should we compete? - How will we win? - How will we grow? The five Ps of design thinking - Problemizing - Pinballing - Probing - Prototyping - Proofing The design thinking principles can be used to help answer some of the strategy questions in a way that forces you to go beyond conventional thinking. I asked Marty about positioning and brand strategy frameworks., and he brought up a model he introduced in his previous book, The Brand Flip: the Brand Commitment Matrix. The Matrix features six boxes, each to be filled with the answer to one of six corresponding questions. To learn more about Marty and his work visit his website, www.martyneumeier.com. I suggest signing up for his newsletter while you’re there. Scramble is now available on Amazon as a paperback, audiobook, or ebook. Or, if you’re interested in a beautiful version with an embossed cover and French folds, visit 800ceoread.com. Even better, if you order two or more copies, you’ll receive a 40% discount! Below, you’ll find the full transcript of the episode (may contain typos and/or transcription errors). Click above to listen to the episode, and subscribe on Apple Podcasts or elsewhere to hear every episode of How Brands Are Built.  Today’s episode is sponsored by Squadhelp. To begin a business name contest with hundreds of business naming experts, check out their services to get a fresh perspective on your company.

Ali Wing is the Chief Marketing Officer and EVP of Digital Channels at Maurices. Ali started her career with NIKE in marketing (NIKE women and sport casual) and later moved into corporate development (NIKE and NIKE International). From creating brand, marketing and digital strategies for venture capital–backed multichannel retail concepts like Gazoontite to founding and launching Giggle, a multichannel retailer, wholesaler and licenser of baby products, Ali’s passion and legacy is brand building and innovation. Here are the highlights of the conversation with our Guest: - Ali gives us a peek of her life from getting used to a new city, growing up as a small-town kid among nine other siblings, how she accidently fell in love with brand, brand strategy and brand development, and how she got introduced to Nike. - The memory that fueled her passion for connecting with the customer and the strategies they had employed to arrive with the most effective first women’s campaign such as journey mapping and recognizing when you have made a mistake - How Ali’s personality and her skill set play in coming up with her perspectives to arrive with the right marketing plan for her target markets; and how she drives the balance of having an art/math mentality. - What inspired Giggle and its genesis. Ali shares details on how she had gained a unique perspective when growing up and how this led her to tap data and analytics for insights to bring Giggle into fruition. - How she took Giggle from concept to scale; and her big wins including being born omni-channel, rolling out the retail side of the company a year before the crash, being able to filter market feedback and learning that everything takes work and takes time. - The things she finds hard to implement in being an omni-channel in bigger companies and the overarching complexities that she has to deal with among the issues she is brought in the solve. - Ali explains why research and customer journey mapping are among her top priorities when she is brought in to intervene; and gives examples why balancing innovation and removal of friction points are equally important in staying in the game. - Where they are focusing their attention on in terms of digital channels to ensure they are making their impact: mobile first. Ali shares how their forecasts were blown away by how quickly consumers had switched to mobile and how it is becoming clear that an increasing number of consumers are no longer investing in desktops. - How Ali sees mobile evolving and how it changes their business processes. She also discusses the impact of geo fencing and the value of the data it brings in. Rapid Fire Questions: How would you define innovation? - It’s leveraging creativity, technology and teams to solve problems that, at the end of the day, the consumers tell you with their wallet. Would you put more emphasis on the idea or the execution? How would you weigh each of them and why? - Execution is everything. Innovation, as a concept, is less about an idea and more about a philosophy and execution is where you bring it to life. Most initial ideas are wrong, they just put you on the map but the question is how you execution to find the right point in the map. So I’ll give you 99% to 1% going towards execution. What is your biggest learning lesson on your journey so far? - You cannot take for granted the change is hard for some people so I remind myself to help people move to the process for this evolution. What is your favorite business book? - Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier - Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel What is your favorite mobile app resource? - Scott Galloway What is your favorite app and why? - Sephora - FreshDirect What is the coolest thing that you are working on right now that you want everyone to know about? - Our discovery platform gets data from our customers to find out how they came to us – offline or online – but they have to become a customer first for me to see their data so there is a gap there. We are doing beta testing to start mapping identities so we solve this.

On the show, author of Zag: The Number One Strategy of High-Performance Brands and The 46 Rules of Genius, branding and design lynchpin, Marty Neumeier, shares his best ideas for tapping creativity, exploring possibilities, and harnessing potential. Marty's backstory >> He had an ambitious dream and a big goal - to be on the cover of a magazine. The good news is, he made it happen; unfortunately, the cover story didn't feature runaway entrepreneurial and business success, it highlighted business busts. Sharing his amazing come-from-behind story, that includes employee embezzlement, six-figure yearly deficits, multiple false-starts and the loss of his family's 20-years-plus nest egg, Pei and I are honored and grateful that Marty chose ReLaunch! as the first place he would tell the untold truth. Follow Marty on Twitter, Facebook, Google-Plus, and visit his site. Here are some of Marty's other ground-breakers : The Brand Gap: How to Bridge the Distance Between Business Strategy and Design and The Designful Company.