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Play Episode Listen Later Apr 6, 2022 38:15

Sales is about listening to and understanding the client's needs. It's about helping them to understand you have the solution to what they need. You can solve their problem. In a discussion with Ramon Ray, founder of SmartHustle.com, Dr. Nadia Brown, founder of The Doyenne Agency, Inc., unpacked for the Smart Hustle community what we need to do to better excel at sales.

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Ep41 - The Wisdom of Mary Fain Brandt, Jo Draper, Colleen Kochannek, Ramon Ray, and Rob Cosman

Entrepreneurs Over 40

Play Episode Listen Later Feb 21, 2022 50:38

Episode Forty One Features Guests Seventeen Through Twenty One Imparting Wisdom and What They Have Learned My Key Takeaways: I was extremely lucky to get the following guests as my next five interviews: Episode 17 - Mary Fain Brandt Episode 18 - Jo Draper Episode 19 - Colleen Kochannek Episode 20 - Ramon Ray Episode 21 - Rob Cosman In this episode: Mary Fain Brandt talks about how to get rid of feeling like you are stuck in your present job and how to leverage LinkedIn to move forward. Mary encourages job seekers to text ten people and ask them 'What makes me fabulous?' Mary shares the differences between a personal LinkedIn profile and a LinkedIn Company page. Mary shares about how to go about building a brand using LinkedIn. Jo Draper talks about what she refers to as the 'Seven Chakras of Business' Jo relates how she has suffered from the Curse of Knowledge before and how patience has helped her in dealing with it. Jo also discusses some of the differences between the free and professional versions of CANVA. Jo admits that she too suffers from the inclination to underprice her services and how she has corrected that in her business. Colleen Kochannek opens up about being let go from her safe corporate job and how she rebounded from it. Colleen also goes on to relate why she thinks those of us over 50 make the best entrepreneurs. Colleen also dispels the myth that we need to be on all Social Media platforms and that we should be very intentional with our focus on it. Colleen advises against getting too crazy when creating a lead magnet. Ramon Ray defines the word 'BRAND' and expounds on how it applies to us and our businesses. Ramon goes on to define the 'Celebrity CEO' concept and how it can help us succeed in business. Ramon also relates on some of the issues that cause entrepreneurs not to succeed in their businesses. Rob Cosman introduces the concept of Online Arbitrage and how he uses it to make money on Amazon. Rob introduces some of the software tools that enable him to be successful. Rob discloses what categories are best for entrepreneurs to start with initially on Amazon Rob shares his own podcast with us and why he does it. Be sure to hit Subscribe in your podcast app so that you don't miss it or any other episodes. Show Notes: [00:00:00] We're actually starting off today with episode 17 and going through episode 21. The reason for this is because episode 16 was actually a continuation of John Moyer. Talking about hypnosis and his YouTube channel. Our first guest is Mary Fain Brandt the CEO of Mary Fein brand consulting. Founder of the LinkedIn bakery. [00:00:22] And an international LinkedIn trainer, speaker, and strategist. [00:00:27] Greg Mills: Okay. Now, what do you recommend for somebody that feels stuck in their current role and wants to try something new? How should they leverage LinkedIn or how can they move forward? [00:00:38] Mary Fain Brandt: Well for the job seekers, this last year, everything shifted and we haven't seen the fallout from the pandemic. We're still experiencing shortages with, in some industries. You've got to know which industries are taking off. Also remote work and, the hybrid model is here to stay. So that is something to take into consideration. [00:01:00] Mary Fain Brandt: If you're thinking of pivoting, you need to take inventory of what you're passionate about in the professional sense and where your skills lie. There's some simple exercises that I go through with my clients. Here's one, text 10 people and ask them what makes you fabulous. Don't give them any context, right? [00:01:18] Mary Fain Brandt: Just ask them what makes you fabulous. Are you a problem solver? Are you a community builder? Right? Then you take some of those key words and you start looking at jobs. So instead of going right into looking for jobs, you need to do the foundational work of who you are. Creating your own personal brand. [00:01:38] Mary Fain Brandt: I know you might think that's only for business owners, but I'm telling you in 2021, everybody needs to create and implement their own personal brand. As a job seeker, that's totally going to make you stand out, especially when you get on LinkedIn and start engaging with others and creating content. [00:01:58] Mary Fain Brandt: So create a personal brand and start growing your network because your network is probably where someone's going to introduce you to someone that knows the company that's hiring or knows the hiring manager or hears from another group of an opening that is perfect for you. [00:02:15] Greg Mills: I'm a company of one, should I even bother with a LinkedIn company or just use my personal profile? And if so, should, how should I even use the LinkedIn Company profile? [00:02:26] Mary Fain Brandt: So I always recommend that even the solo preneur. So you have a personal profile on LinkedIn and let's establish the difference. A personal profile is yours. It belongs to one person. It should have your headshot. It should not have the logo of your company. LinkedIn- that goes against the terms and conditions. [00:02:47] Mary Fain Brandt: They want the personal profile to be personal. So it needs to have your headshot and information about you because we want people to connect with you, the person, [00:02:56] Mary Fain Brandt: A lot of people do that. They'll put the logo up and you really shouldn't do that because at some point LinkedIn will start monitoring and they can shut it down and then you've lost everything. [00:03:08] Mary Fain Brandt: So your headshot should be just a clear headshot. You should be smiling. It should be a current headshot. So you look like the person that you are in person. Forget vanity. I had a colleague post the other day, Hey, I just updated my headshot. It's it's been like five or seven years. He's like, I've lost some hair. [00:03:28] Mary Fain Brandt: Some of it's gray, I didn't look like the old headshot. He's like, pro tip: Update your headshot. And I agree with that. You know, we want to be more relatable to the people we connect to it. So your personal profile is personal. Should have a headshot should talk about what you've done. [00:03:44] Mary Fain Brandt: Your experience section. You should have a robust About You section. Your company page is an extension, right? So that is the company page. You can have your logo, you can put the articles up there. Now they allow you to write articles on company pages, which can really help you drive traffic through Google. [00:04:02] Mary Fain Brandt: That's a whole nother training session. But I do want to say they have updated the company pages where you can have call to actions, like sign up for my event, register for something, visit my webpage, get more information. But company pages are still a little blah. They don't get a lot of traction. [00:04:23] Mary Fain Brandt: There are ways to build your followers, but it does take time. [00:04:28] Greg Mills: How do you advise going about building a brand on LinkedIn? [00:04:33] Mary Fain Brandt: So you really need to know who you are, what you value. So I value time. Like the, probably the biggest thing I value is time and people, and I don't like my time to be wasted. So I don't waste people's time. My show is 30 minutes. Bite-sized tips for busy entrepreneurs. Right. So it's bite size. So that's what I value. [00:04:54] Mary Fain Brandt: And that's what people expect for me. So you want to build your brand on LinkedIn? Yes. It's your colors, it's your font. It's your logo. That is probably 20% of your brand, to be honest. The bigger part of your brand is how do you want people to feel when they see or hear your content? So on a live show, I want people to feel energized. [00:05:17] Mary Fain Brandt: I want them to learn something with my content that I put out. I talk with my hands. You can see me right now. I talk with my hands. I'm joyful, I'm energetic. And my branding is all like that. Because it's too hard to be two different people. Right? If my branding was very subdued and quiet and very calm and then you were to meet me, the branding would be off. [00:05:38] Mary Fain Brandt: There would be a disconnect and people would go, but that's not Mary Fain Brandt online. I don't know who this Mary Fain Brandt is. What else is she hiding? [00:05:49] Greg Mills: Now how often should someone post on LinkedIn and what should they be posting? [00:05:54] Mary Fain Brandt: Ooh, that's a loaded question. You should post what your audience wants to know about. So if you're a job seeker, are you positioning yourself as a thought leader in the industry that you're either in or trying to get to? So if you're a manager trying to move into a senior manager or a VP role, are you posting content that is relevant to that position? So, culture, How you handle teams, Leadership Development. Right? So that's a really loaded question that I work on with my clients, one-on-one. We come up with a 30 day content strategy that they can kind of rinse and repeat. I actually find 90 days of content strategy with someone -three months of doing it with them, helps them, so then they can go and do it on their own. So content wise for business owner, what are you pushing out? What do you want people to do? Do you want them to sign up for something? Are you looking for more engagement? Is this a brand awareness month? I think it was in March, [00:06:53] Mary Fain Brandt: we finally rebranded. We got the new website, up new logos. So I was trying to announce that to the world. So I was, sharing, Hey, did my new website. Hey, can you jump over there and make sure there's no typos? Cause y'all know I'm dyslexic and I've read this thing 10 times. So I think one of the, the mis-marked on LinkedIn with content is people aren't humanizing it enough. [00:07:17] Mary Fain Brandt: They're thinking above the level or they're overthinking it. Have some fun with it and humanize it. I always say H to H human to human, there's a person behind the profile. There's a person reading your content, talk to that person. Don't overthink it, make it more conversational. [00:07:34] Mary Fain Brandt: So that is like one tip. As far as how often. Again, that changes for what are you working on right now? What is your goal for LinkedIn? Is it brand awareness. Are you trying to get your name out there? I always say if you're just starting off post twice a week, you want a little more post three times a week. [00:07:53] Mary Fain Brandt: It's not Instagram. You don't need to post daily and you don't need to post twice a day. They actually say, if you've posted, if you've created content and it's getting a lot of engagement, And a lot of reach, they say don't post until it starts to die down because then you're going to take away from it. [00:08:12] Mary Fain Brandt: But it just depends what you're doing. Right now, with LinkedIn Remastered, last week, we were posting every day about this to get people, to sign up and to tell them instructions. Like, Hey, you're going to be getting emails, join the group. So really depends on what you're trying to accomplish. [00:08:29] Our next guest is Joe Draper from Australia. She's the owner and founder of live virtually. She brings fun and magic to Canva graphics and documents. For course, creators and coaches. As well as runs a virtual consultancy. [00:08:46] Greg Mills: now you've mentioned the seven Chakras of business, and I believe that is part of your live love, manifests program. Can you talk about that a little bit? [00:08:54] Jo Draper: I started out with six members. I didn't want to have a lot of members cause I would just want it to, put everything together and make sure that it was a viable products. So I've had six members now or wrong week nine, 10 we're on week 10. So basically, yeah. [00:09:13] Jo Draper: Seven loss of seven. So because there's seven chakras the seven weeks. So they, we start off with the base chakra, which is your systems, your foundations, and like your legals and your insurance, and you know, all those things that you need when you start your business. And then we work up into, um, the sacral chakra, the solar plexus, the heart throat. [00:09:40] Jo Draper: Um, third eye and the crowd. So each week, I do a recording, so there's a module. so for this week, I've just got, setting goals in alignment with your business. So, I go through do slides and a recording. We also do a group mentoring session once a month. And I've just introduced a contact creation session because I found that most people are able to get what they want to prepare for the month. [00:10:15] Jo Draper: And me included, and I can get a plan of what I want to do and where I want to post and what I want to do, but actually sitting down and creating it Is another matter. You just sort of put into one side. You know, it's like, oh, I better do that. post today. So then you got to jump into CANVA or, you know, jump into Facebook or wherever you're going to post. [00:10:37] Jo Draper: So we've actually got a two hour session and that will be like Pomodora. So it will be, you know, a 20 minute do some work. I'll help them with anything that they need. So if anybody needs a tutorial on CANVA or, it might be that they're doing email marketing and they need to know how to set up a template in their email provider. [00:10:58] Jo Draper: So we'll do all that on the session as well. I also offer an additional service with Voxer mentoring. So if somebody needs more one-on-one support, we do a monthly Voxer mentoring session as well. So there's loads of bonus tools in there. So I've got planners, I've got habit trackers. I've got journals. [00:11:18] Jo Draper: So there's lots and lots in there now. So I'm actually got a webinar. At the end of the month to, people how to it's called Hack Your Tech. It's for again, the spiritual women to teach them how to create very simple and easy text system that they can use in their business. [00:11:37] Jo Draper: So that might be a client onboarding system or, using Google workspace , and CANVA in their system. There's ways that you can use a very simple system or you can have a very sophisticated system. [00:11:52] Greg Mills: I've often heard and I think a lot of us suffer from what we what's called the curse of knowledge. How have you gotten around that? [00:12:02] Greg Mills: And I should back up and explain to our listeners, curse of knowledge is. When you understand something and you think that everyone else does. [00:12:09] Jo Draper: I think it's understanding people, and therefore understanding body language and taking somebody on a journey from a to B or a to C, because some people don't tell you. That they're finding that thing difficult. And an example, I've run a couple of CANVA workshops now. [00:12:36] Jo Draper: When I first did my, first workshop, I wrongly assumed that people would know what Canva was and that they would already have an account. And so we had women turn up. They didn't even know what CANVA was. So I'd sent, , templates out and sent links and said to people, if you haven't signed up yet, here's the link sign up. [00:12:59] Jo Draper: It's a free account. Here's the templates that you're going to need on the day. And then we get to the day and you go, Okay. did you get the emails? Yeah, I didn't know what to do with them. To, the usual person that's a really simple step it's not that simple to some people. [00:13:22] Jo Draper: And I think patience is probably the biggest. thing that you need to have, and if you don't have patience to sit with somebody and nurture that person on their education level, because you don't know if that person has learning difficulties or they have any other difficulties. So to be able to stop, take the time and go, okay, where are you at? [00:13:52] Jo Draper: You know, and they've gone. Well, I don't know what that is. So just taking them through the actual step-by-step process. I know really breaking everything down sort of to the nth degree, is probably the, the other side of the curse of the knowledge. [00:14:14] Jo Draper: Yeah, and I suppose nurture is a good word. Nurture who it is that you're educating. [00:14:19] Greg Mills: Now I've, I've used Canva. I probably use a fraction what can be done with it, but it seems to be a pretty, pretty good little program. And I'm using the free version. What are the differences between like the CANVA Free and CANVA Pro? [00:14:34] Jo Draper: the biggest things for people like me who work with lots and lots of different women, I can have all of their brand kits, so their logos, their colors, their funds, um, all separately. So that when I go into say I'm creating an email header, when I open up that email header, I would then change that brand kit to there. [00:15:02] Jo Draper: Yeah. So we'll go with, Greg, I'm going to open Greg's brand care and he's got a month's wrap Fon and he's got, um, Ariel and then his colors are blue, green, yellow. And so I've got all those there very simply. And then I can use your font. So if I was using a template, I can then easily change the fonts, change the colors into your words. [00:15:31] Jo Draper: The other, there's a couple of things too. You can store a lot of photographs. So I've got like thousands of stock photography, that I've purchased, in there plus like lots and lots of different folders. So I've got, for example, I've got a live virtually folder. And then within that, I've got my social media, I've got my membership, I've got my clients. [00:15:59] Jo Draper: And then within the clients, I've got sub folders for clients that I've worked with regularly. And then I've got another sub folder for ad hoc clients and then within there. So, it's very, very granular. The biggest thing for, CANVA Pro is the background remover. So say you've got a photograph and the wall behind is like just really distracting or something. [00:16:24] Jo Draper: You can actually remove the background and just have the person which is really good for like Facebook headers or, your Facebook banner is where you've got an event. To be honest. I don't think it's that expensive for what it is. If you think how much Photoshop costs. It's not that expensive for what you actually get. [00:16:49] Greg Mills: Okay. Now in your VA business. Are you, are you still focusing [00:16:55] Jo Draper: [00:16:55] Jo Draper: I still do quite a lot of one-on-one. However, moving forward, I, um, working on, some workshops and courses, and again, your membership, obviously, um, Out there into the world now that I've had a few weeks with a few people. And so, yeah, I'd say trying to move in the one-to-many, but still keeping in that? [00:17:25] Jo Draper: very educational, niche of teaching people, what they need to know in, in the simplest way possible. [00:17:34] Greg Mills: You also mentioned something just a little bit ago about pricing themselves. And I know you've talked about, people undercharging themselves with regards to price. Why do you think that is. [00:17:47] Jo Draper: I do it. I do it myself. I totallyunder price myself. And I think most of us do. I think price is more about value. So what are you paying for when you hire me? Well, you paying for 30 odd years of experience, plus you're paying for my knowledge of all of these platforms . Realistically it shouldn't matter if something takes me 30 minutes to create, it's not 30 minutes, you know? [00:18:20] Jo Draper: We still trade time for money. And that's one of the things that I'm trying to get out of is. [00:18:26] Jo Draper: to stop trading time for money, because we still charge on an hourly, an hourly rate rather than per package, actually pricing ourselves. And I suppose it comes down to. How much do you want to earn, you know, for your year, what's [00:18:43] Jo Draper: going to be comfortable for you. [00:18:45] Jo Draper: What do you need? You need to pay the mortgage and get shopping and pay your rates. And I know that stuff. So how much you actually need, what the buffer on top of that, how many hours do you want to work per week? How many clients do you want to work with and what does that look like? And then, you know, taking that. [00:19:06] Jo Draper: Hourly rate if you like, but then creating packages around, well, what, what do I offer? And then an example of that is I sent an email out to my current and past clients, a couple of weeks ago saying, Hey, I've got two spots to do 30 custom made social media graphics and I'll include 15 bonus stories. [00:19:31] Jo Draper: And I put a package price on that and I had four people come back and say, yes, I'll have that. And that to me was a really good indication of, well, that package actually works. So now I can take that package into the market and go, Hey, does anybody want this? Like, it wasn't like mega expensive, but it meant that [00:19:53] Jo Draper: if somebody taught me a little bit longer, I still had that buffer of time. [00:19:58] Jo Draper: Whereas I wouldn't have, if I'd have said, oh, it would take me an hour or two hours, you know? So I think it's just thinking about things differently, I suppose. And Yeah, Looking more at your packages and the courses that you want to ride. And I know a lot of people now. Wanting to do courses and memberships because a lot of us are wanting to get away from the one-to-one. [00:20:30] Jo Draper: I've got quite a few women in my network that wants to start working with, teenagers and children, which, then you've got to then target the parent, but also the child, because you want the child to say, Hey mom or dad, I want to do this. It's only. X amount. So it's just filling that value. [00:20:53] Jo Draper: So what is the value? People like bonuses. So, when you do stuff and you, you give, you've got a package, one of the bonuses. So the bonus for me could be, okay, you get a 30 minute session with me where we go through what your issues are, and I can then point you in the direction of what you need. [00:21:15] Jo Draper: So it might be somebody joining my membership. I would suggest you start with this module, this module and this module, rather than them going in there and going, oh my God, there's so much content, you know? So it's just, yeah, I suppose it's just a different way of looking at what we offer, but not being afraid to try things and just going out there and going, Hey, what do you think about this? [00:21:42] Jo Draper: And asking your audience? know, I saw in Facebook this morning, somebody who has gone on and said, oh, is, $55 too much for posting or creating images and posting content for somebody for a week? There was like 150 comments and almost every single one of them said, it's too cheap. [00:22:04] Jo Draper: I'm like no way, because that's going to take you so long to do, especially if you're doing it for somebody, then you got to go and find their images. You've got to find their colors, you've got to get their content. And you've got to know how to write in their voice if you're going to start writing captions for people. [00:22:23] [00:22:23] Colleen Cohain equals. Was episode 19. And she talked about how she helps women from the typewriter generation become successful laptop entrepreneurs. [00:22:34] Colleen Kochannek: I was laid off fairly unceremoniously, with 10,000 colleagues in a major kind of industry downturn. Right? You know, I just had kind of had enough of the corporate world. I'd had enough, what I call death by PowerPoint presentations and conference rooms. [00:22:50] Colleen Kochannek: And I just decided to start my own online business and thought, how hard can it be? After all I have all this experience. And of course on day two, I was like, Oh, holy heck what have I done? I have no idea what I'm doing. So I kinda jumped in feet first and, started, an online magazine. And that's where I realized how much I didn't know and how unprepared I was for the online business space. [00:23:15] Colleen Kochannek: But that's also where I started figuring things out and I started learning everything and kind of figured it out and made a go of it. In the meantime, a lot of people like friends started saying, how did you do it? Like at 50 Colleen, how do you do that? How do you do that? And then I just, I recognized a huge gap in the market because I started taking a lot of online classes with, you know, some of the big names that teach how to do these things. [00:23:41] Colleen Kochannek: And I would go in these groups and I'd be like, Is anybody here over 50 and they would kind of come out of the woodwork. And so I knew I was onto something that there were a lot of us out there wanting to start online businesses, but we were also a little like hiding in the shadows for lack of a better term and not really wanting to raise our hands and ask those potentially [00:24:05] Colleen Kochannek: what I call the, "you know, grandma can't work the smartphone" millennial eye roll, questions, you know, so we weren't asking the questions. And so, I subsequently started this business, the Scrappy Frontier, where I, focused explicitly on helping women from the typewriter generation start their online businesses. [00:24:24] Greg Mills: So why do you think that women over 50 make the best entrepreneurs? [00:24:29] Colleen Kochannek: Oh, how long do you have? Well, first of all, I think any of us over 40, 50, make great entrepreneurs [00:24:38] Colleen Kochannek: because just the simple math, we have a lot of decades under our belt of, professional experience, life experience, personal experience, and it all just kind of culminates into this, kind of perfect storm of. [00:24:56] Colleen Kochannek: What's really needed in entrepreneurship, especially online entrepreneurship because, as you know, it's not what the, marketers tell you online that you can, start your business while you drink. Pina coladas on the beach. It's actually a lot of work and it requires a lot of discipline and, persistence. [00:25:15] Colleen Kochannek: And we have that at our age. We definitely have that. And I also think just this notion of this really deep expertise in a lot of areas. And the funny thing is I find a lot of the women that I talked to, they don't actually believe that they have skills or something they can sell. [00:25:35] Colleen Kochannek: Because it's oftentimes something they've done for so long that has become just so a part of who they are that they don't see it as a skill. [00:25:44] Colleen Kochannek: And I'm like, are you kidding me? That is amazing. It's an amazing skill you have. So I think just the age, the deep expertise. Self-awareness the persistence, the patience, we know it's not going to be an overnight thing like you hear on TV or in, on social media. So I think we just have a lot of that going for. [00:26:05] Greg Mills: Brings up a question about social media. What about somebody that you know is not necessarily on like Facebook or Instagram? are they out of business or are they, can they move forward? How do you advise going with that? [00:26:21] Colleen Kochannek: If you want an online business, You need to be online. And, in my opinion, my personal opinion, you would be a little crazy to not take advantage of the opportunity social media offers because you can reach the entire world with a Facebook ad. Okay. A hundred bucks or a thousand bucks, which people are like, oh, that's a lot of money, but I'm like, go back to the olden days when you had to put an ad in every little local newspaper and every circular and on TV. [00:26:53] Colleen Kochannek: And so it's, definitely a love, hate relationship with my audience because we're not, I don't care what you had for breakfast. So why are you showing me that on Facebook kind of notion, but the opportunity is there. And so. I think it's an important thing to jump into, but I also think it's really important to jump into it in a way that's comfortable for you and not getting caught up in all the trends that you see happening. [00:27:19] Colleen Kochannek: My audience and my students will often be laughing. Do I have to go like on Instagram and dance and point, and I'm like, no, not if you don't want to, not, if please don't please. Don't if you don't want to, but social media is, a huge missed opportunity if you're not going to use it. [00:27:37] Colleen Kochannek: And of course paid advertising on social media, will get you where you want to go a lot faster than just organic or free content marketing, for sure. For sure. [00:27:47] Colleen Kochannek: . And I think the great thing too, is there are a lot of,platforms. You know, Facebook, isn't the only one. If you're more comfortable on LinkedIn, do LinkedIn, if you're more comfortable on Pinterest, do that. Instagram do that. So I think there's a lot of opportunity [00:28:02] Colleen Kochannek: I think when we do use social media, we need to be very intentional about how we use it, because you can get sucked into this black hole. That becomes a huge time suck for your business, if you're not doing it very intentionally. [00:28:19] Colleen Kochannek: I think it does have to be a choice, but it can be, you know, a harder go in terms of promoting and building a list and an audience without it, but it can certainly be done 100%. I know a lot of people complain about the platforms and, oh, it's all ads and it's this I'm like, these are for-profit organizations, folks. They owe you nothing. And their number one goal is to sell ads. Ad revenue is how they make money. And so platforms like LinkedIn are definitely having to adapt to get a much wider, broader audience in there. [00:28:53] Colleen Kochannek: And to do that, it has to become more personal, so to speak. Uh, it's kind of like Pinterest used to be about recipes and things like that. And now it's everything [00:29:03] Greg Mills: okay. Now you mentioned list-building earlier. Can you elaborate a little bit on that? [00:29:09] Colleen Kochannek: Yeah. So list building, AKA building your email list. AKA getting people onto an email list is something that needs to happen from day one in any business. People don't understand really how to do that and they don't understand the significance of it. Building an email list early and continually, like it needs to be on your job jar, all of the time, because it's the only communication and access to our customers that we really fully control. Social media, you know, they have their algorithms and they determine what content gets put out there. [00:29:48] Colleen Kochannek: Do you know, they determine who it gets put in front of. We don't have control of that. They can shut your account down, they can lock your account, all these things. So getting people into our own sphere and onto an email list is really, - it has to be a number one priority. And if you do it right, and you have an email list, I know people who are not on social media. [00:30:09] Colleen Kochannek: I mean, they're on social media, but they've never run an ad. And they're doing very, very well simply by having a great email list and nurturing that email list and promoting to that email list as well. [00:30:22] Greg Mills: Okay. What kind of lead magnets do you recommend? [00:30:25] Colleen Kochannek: Lead magnet. Simple, easy to consume, super helpful, solves one problem. Do not write the ebook. Do not write, do not create a 10 hour course do not do not because that's just going to go into somebody's graveyard of files on their laptop. You want to give your customer a quick win. A quick result and a quick taste of you. [00:30:49] Colleen Kochannek: That's really the sole purpose of this email and you know, of a lead magnet. And it's a transaction. I tell my audience like this is a transaction it's for free, but they're giving you their email address. So it has to be super valuable. Give them a quick win, make sure it solves something they want solved makes their life easier and they can basically look at it. [00:31:10] Colleen Kochannek: Do it, get the results. Kind of fall in love with you and then it can go in the graveyard. That's what a good lead magnet in my opinion should be. [00:31:19] Greg Mills: What are some of the typical mistakes that you find people make when they're starting out? [00:31:24] Colleen Kochannek: Some that I've already mentioned. They want to DIY everything. They don't want to invest any money at all in it. And it backfires because let's say you do learn how to set up your website. And guess what? You're not a coder, you're not a designer. So you now have a website that looks like, 1982 threw up all over it, it looks amateurish. [00:31:51] Colleen Kochannek: So then it devalues your business, so this notion of not wanting to invest anything in your business is I think is a real problem. It's not, business-minded, it's maybe more hobbyist and there's a big difference. So trying to DIY everything takes too much time and you can't be great at everything. [00:32:10] Colleen Kochannek: So it's going to show for sure. I think another mistake is not managing expectations. Actually believing the gurus that, you can work from the beach, drinking your Pena colada and make money while you sleep. It's not going to happen. I mean, eventually it could happen, but it's not going to happen till you put in the work. [00:32:30] Colleen Kochannek: So you have to come at it with that. It takes a lot, the learning curve is steep. It's really steep. So you have to be in it for the long haul. I see a lot of people get in it. It's like I've been doing this for three weeks and it's not working and I'm like three weeks. And so we have to give it a fair shake. [00:32:48] Colleen Kochannek: We have to give it a fair shake. Another thing I see kind of along the same lines are people who kind of jump from like magic bullet to magic bullet. Because they're looking for something to grasp onto, which I totally get because that learning curve is steep. but I think if you can, settle onto one thing that you want to do, give it six months, give it six months. [00:33:10] Colleen Kochannek: And even if that idea doesn't work, you've still learned how to do all the things. So, but you have to give that idea a fair shake . That's a huge mistake I see. But definitely the not wanting to invest any money. Another thing I see is not wanting to, , hire, I mean, outsource for things like that, but also to get help like education or get a coach or something like that, which I don't understand because I jumped in coming from education because I know that if I can go to an expert, who's already done it. [00:33:43] Colleen Kochannek: I can learn it that much faster. So I think a big mistake is not investing in a coach or somebody who can help you move faster in your business. for sure. if you're serious about getting your business up and running. [00:33:57] Ramon Ray, the founder of smart hustle media and an entrepreneur in residence at Oracle net suite. Was my next guest. And he shared his knowledge regarding the starting a brand. [00:34:09] Greg Mills: Now we hear the word brand get thrown around a lot. How do you define the term brand? [00:34:14] Ramon Ray: Yeah. [00:34:14] Ramon Ray: It is thrown around quite a bit. And I think that some people may say a brand is what people say when they don't talk about you, what your customers memorize you by and things like that. And I think all of those are correct. I know for me, Greg really what's important for me is I think, yeah. [00:34:27] Ramon Ray: What do people know you best at? I know for me, a lady came up to me after an event. Ramon I know you like burnt pancakes. I was so honored because she thought it was like a negative. She's like, I hope you don't mind. But I said, no, I talk about my love of burnt pancakes and bacon, every two weeks. I cut it down from every week. [00:34:42] Ramon Ray: So I'm glad that that's clearly you've been in the Ramon funnel enough to know that's what I like. So yeah, for sure, Greg, I think that a brand is important. What do people know of you as, and I think if you don't have a brand that people are like, huh, Ramon don't really know what he does. How do they know where to place you and peg you, to know what they want to hire you for or what to call you for, even if they need advice? [00:35:04] Ramon Ray: So I think brand is in one point It's your website and things like that is an important part of the brand, but I think it's really, why do people rally around it? What are you offering to people of value that makes them want to take notice to what you're doing that I think is brand, all of us were arguably say Michael Jackson, moonwalk, Mike Tyson boxing, Katy Perry singing. [00:35:24] Ramon Ray: What's Greg known for? What's Ramon known for? So I think that's important. [00:35:28] Greg Mills: What is the Celebrity CEO concept? [00:35:31] Ramon Ray: Yeah, it's a made up of two or three key pillars and it's really about personal branding. But the Celebrity CEO concept is that you can be well-known in your market or industry. You don't have to be globally known. You don't have to be worldwide famous. But you can be well-known in your slice of the world. [00:35:47] Ramon Ray: So if you're a plumber in a small town in Dallas, Texas, you may be well-known in that area because you give cookies to all the kids after a plumbing job in the home, whatever it may be. That's your brand you're well-known in that area. So the Celebrity CEO is encouraging small businesses that listen, you may not be well-known as Donald Trump or Barack Obama or whoever it is. [00:36:08] Ramon Ray: But you can be well-known to that specific sector of people and they can call upon you when they have a need. It's also about building a community of fans. So many times, Greg, I'm sure you talk to people and we push so much to want to get a sale, but I'm like slow down a bit. And instead of going so fast to get to go for the sale, try to build trust and relationship as my friend, John Jans talks about. And you can do that by educating people, providing them content of value that over time they're like, oh, Ramon for the 77th time taught me how to tie my shoes on his video. [00:36:40] Ramon Ray: Maybe I'll buy shoelaces from him. That's a silly example, but that's what the celebrity CEO that you can build a community of fans, nurture people to buy from you. And you build that relationship of trust and relationship with them. [00:36:53] Greg Mills: Now, what are some of the typical mistakes that you find people making when they're trying to start out either in a traditional business or in an online business? [00:37:01] Ramon Ray: Yeah, I think some of the keys to business success, I found, I think A, who are you serving? What problem are they having? Where are they located at? These are three things that are very important. Then you have the aspect of what are you charging them? Are you charging the right price to make a profit for your business, dealing with overhead and things like this. [00:37:20] Ramon Ray: Then as you come to that, what's the team that you're putting together to help you build that. To help you serve that customer. Other thing it's important to ask yourself are what's the purpose? Why are you doing what you're doing? Which in fact should be the first question, because that drives you. [00:37:34] Ramon Ray: What's driving you and forcing you to do it. What's the vision you have for your company. Our vision at Smart Hustle is have fun. And do the right thing. So I think that once you have these things in alignment and a Jim Collins says his book Flywheel, it's something I hold near. And dear Flywheel, once you get this in your business, then you're able to have a system that generates and goes on and on and combined with your systems and processes. [00:37:58] Ramon Ray: And you have a successful business. There's some things that, that a business does that fails. Their pricing is wrong. They're losing money on every item they're making, or they're not charging enough, or they don't have the right team and, or hiring the right team members. To help execute on their vision or they're working with the wrong type of customer. [00:38:16] Ramon Ray: That's a drain on them. So there's several things you can get wrong in a business, but I find that once you get it right, you can build a big, a nice business, big or small that supports your family and enables you to serve your community. [00:38:28] Rob Cosman was my final guest on episode 21. He has managed to sell online via Amazon and home Depot. As well as running his own e-commerce business, despite living in Costa Rica. As an ex-pat [00:38:43] Greg Mills: now, let's switch gears a little bit here, and I'm going to kind of throw both of these out. You mentioned Online Arbitrage, as well as Amazon. Can you walk us through those? [00:38:54] Rob Cosman: sure. So I sell on Amazon and I use a method. In the biz. We call it online arbitrage. So it's really just flipping re [00:39:03] Rob Cosman: reselling it, flipping stuff. So what I do is I'll go to a website like Walmart and I'll find a Lego set that's maybe on sale and I'll buy it. And then what I do, because I'm here, I have it shipped. [00:39:15] Rob Cosman: So I have a lady who works for me in Toronto. It's shipped to her, or I have a couple of prep centers. So there's businesses out there that will prepare your products for you. So I have, I used to have them in the states, another one in Canada, plus my helper. So I ordered the stuff it arrives to it's in the prep center. [00:39:31] Rob Cosman: They'll, inspect it, make sure it's not damaged. Then they'll create a shipment in my Amazon Seller Central, like my backend that, [00:39:39] Rob Cosman: and then they put it in a box and they ship it into [00:39:42] Rob Cosman: Amazon for me. And it sits there until someone buys it. So someone goes on and they they're looking for this Lego set. [00:39:50] Rob Cosman: It's a Star Wars Lego set, let's say, and they look at it and they say, oh, it's, you know, 199, it's Amazon Prime. And they add it to the box. Most people you'll look and you'll see, sometimes it's shipped by Amazon sold by Amazon. Sometimes it's shipped by Amazon sold by Rob Cosman, but a lot of people don't really notice that. [00:40:08] Rob Cosman: And so that's what I do. There's kind of two main methods either. I'm buying things at a discount and trying to sell them to kind of the normal price or I'm buying things, usually like normal price and selling at an inflated price, either due to demand and supply. It's hard to find some stuff that's like particularly Lego sets that might be retired or harder to find , um, shoes and boots and things. [00:40:33] Greg Mills: Okay. Now, do you use any type of special software or, things for track deals or how does that work? [00:40:42] Rob Cosman: I use tons of it, but it'll just starting out. It's it's it's really simple. So one thing is there's this one little software, and if anybody shops on Amazon, this is going to change your life. It's called Keepa K E P a keepa.com. So it's a Chrome plugin for your Chrome browser and what it will do, there's a free and a paid version. [00:41:01] Rob Cosman: The paid version is like 15 Euro a month. That's what I have because it shows me a sales rank. [00:41:06] Rob Cosman: But what this does is it will show you the historical price of that item over time and then you can set an alert. So if, for instance, you're looking to buy this PlayStation and it always sells for 300 bucks, but every once in a while, it drops to 250, you can send an alert to [00:41:20] Rob Cosman: say, Hey, send me an email when it drops to $250 and it'll send you a. [00:41:27] Rob Cosman: So KEEPA plugs into the data from Amazon through like their backend and it's always pinging it, it's gathering [00:41:33] Rob Cosman: historical pricing and it's also gathering what they call a sales rank. So you look at our listing, it'll tell you what a [00:41:40] Rob Cosman: sales rank is. And that's a number anywhere from like one to, like millions. [00:41:44] Rob Cosman: But depending on it, say, if I look at a toy and it has a sales rank of 2000, I know that's probably selling me this time of the year. Maybe it's selling 50 units a day. So there's data available using like Keepa to help me make these decisions like, Okay, [00:42:00] Rob Cosman: this normally sells for this after the Amazon fees, you know, how much money am I going to make on it? [00:42:06] Rob Cosman: And how quickly would that probably sell? So that's one tool that I use. And another one is one called AZI Insight and it's another Chrome plugin. When I look at the Amazon listing, it pulls up this little calculator. And I put in my bike cost. So it pulls in what the current selling price is. I put in the buy cost and it shows me my profit margin, my ROI right there. [00:42:26] Rob Cosman: It pulls in all kinds of data as to how often, you know, historical pricing. Um, what's my break, even all those calculations right there. So literally I can look at a Lego set, look it up really quickly on Amazon and putting my bike cost and show me right there. Okay. [00:42:42] Rob Cosman: Is, you know, will they make the threshold of how much I want to make? [00:42:45] Rob Cosman: Great. And then the sales rank, well, how often would sell, Okay. [00:42:49] Rob Cosman: I'll buy three of them. I'll buy 10 of them. I'll buy 20 of them. I'll buy a hundred. Right. [00:42:53] Greg Mills: Now, what category do you recommend somebody just starting out to focus on? [00:42:59] Rob Cosman: When you first start out, you're going to be gated is what they call it. You're not going to be allowed to sell every type of brand or product. Some of them [00:43:06] Rob Cosman: are going to be gated forever. Others require you to find a good wholesaler, a correct wholesale act. You get on gated. Um, others will just open up over time and then new brand new account. [00:43:17] Rob Cosman: Amazon's not going to trust you to sell Nike's because they think you might send it fake Nike. So when we first started out, probably Home Goods, is what you're going to have, like coffee makers and, things like that you might be able to [00:43:29] Rob Cosman: start with, but really it's about just scanning. [00:43:31] Rob Cosman: So you download the Amazon seller app on your phone for free. I have a paid one called Profit Bandit, but you can just use that. And literally you just scan items. You go up to them and you look at the barcode, you scan it or you look up the barcode on, on the website and see if it gets sell it. [00:43:47] Rob Cosman: But you know, you're going to be gated in toys for the first bit. If you can get on gated, their toys are good, but I would start probably with. Home goods are usually pretty decent. You know, a lot of people recommend starting with books, um, around your house, just looking to see what books should have both. [00:44:04] Rob Cosman: I mean, Amazon is a book company. That's what it started with. right. [00:44:06] Rob Cosman: So use books that would probably cost you no inventory. Just go and start scanning what's in your house and sell it. [00:44:13] Rob Cosman: Reference manuals and some textbooks and, things like that, cookbooks, you know, those are what people are looking for, specialty cookbooks, you know, it's the more obscure things, but I never did books that didn't really have a lot of books and. [00:44:25] Rob Cosman: Books are too much for me. It's just too much time. Like I was starting with a thrifting or you scan a bunch of books and, you know, I just want to be more efficient. So I just, I kind of jumped the books and went straight to, arbitrage and buying brand new items and flipping them. [00:44:39] Greg Mills: Okay. Now are you selling any physical products that you are sourcing not via the online arbitrage, like you had started with the vitamin supplements or are you doing any of that now? [00:44:52] Rob Cosman: No. So I do have another business with my father [00:44:55] Rob Cosman: where we have our own e-commerce website and we make some Home Good products. he manufactures those and we sell those on multiple channels, like Home Depot and HOUZZ and places like that. So, but he makes it, instead of me going and get a Chinese manufacturer, you know, he's the one that manufactures it and, you know, we do like reclaimed wood products. [00:45:16] Rob Cosman: So he makes those and then ships them out. I handle all the backend. I handleon the customer service calls, you know, we don't get that many, but you know, I get people that call them, have some questions and, you know, I'm Okay. [00:45:28] Rob Cosman: to talk to, and I can chat with them on the phone. And, you know, it's usually, you know, people like, oh, I'm, you know, confused about square footage and you're not, can you help me through this calculation and, and stuff like that. [00:45:38] Rob Cosman: So we still do that, but Amazon's not our main channel for that, you know, Home Depot and our own website are the main channel for those businesses. I don't do any of the kind of traditional private label stuff that people advertise. [00:45:52] Greg Mills: Now with a Home Depot, how did you get started with that? And do you, do they do like a fulfilled by, well, we'll say fulfilled by Amazon, but fulfilled by home Depot or do you have to handle the shipping? [00:46:06] Rob Cosman: Yeah. So we do the shipping, we do a drop shipping, so they [00:46:08] Rob Cosman: pay for the shipping, I get the orders and then we slapped their labels on it. But it's a drop shipping? [00:46:12] Rob Cosman: Yeah. So then they don't carry the inventory. We're not available in store. It's only online. But how I got there, so that business kind of evolve. [00:46:20] Rob Cosman: It's funny. We started with Etsy, you know, when you're doing reclaimed products, reclaim wood products, you know, I saw something on HGTV and I said to my dad, can you make that? And it was like a reclaimed wood light thing. He was like, yeah, I can make that. So we started doing that. And then we were doing some iPad holders that are reclaimed wood [00:46:36] Rob Cosman: and we're getting some good traction on Etsy. [00:46:38] Rob Cosman: Then we evolve to a website called house H O U S Z And that's same type of thing. Third party marketplace. We list our products. We drop ship them. You know, they give us the shipping labels and we send them in. So we did that. And then we became popular in a couple of categories. And then suddenly home Depot came knocking and category manager found me, you know, I think category management might be. [00:47:01] Rob Cosman: And he's like, Hey, are you interested in selling home Depot? I'm like, heck Yeah. [00:47:04] Rob Cosman: I am. But I'll tell you, It's an entirely different game onboarding with that kind of a company, like literally six, eight months to set up SKUs and get going and just really slow. And no, like I'm not the smartest guy, but, I kind of understand some of the tech stuff and making SKUs and things, but there was just a whole another level and it was really painful, but like most things, if it's painful and a higher barrier of entry, fewer people are going to do it, so it should be less competition. [00:47:36] Greg Mills: It's probably worth it then. [00:47:39] Greg Mills: So Okay. Let's talk about a little bit about your podcast. [00:47:43] Rob Cosman: Sure. It's a, it's called selling from the beach. That's our brand and that's our website. We've obviously we have our accounting firm, but you know, we decided that we wanted to go do more teaching and do more courses and things. Then, you know, we rebranded, so we're selling stuff for the beach. [00:47:58] Rob Cosman: So, um, my wife has a course on how to create your own children's books, even if you can can't draw or anything. So she did that at the same time. I did my online masterclass. Um, so that's why we kind of roped in all around that. But at the same time it was during COVID and I started listening to a ton more podcasts and I was like, maybe I should make a podcast. [00:48:19] Rob Cosman: I dunno. That sounds like fun. I mean, Hey, why did you make, when it sounds like fun, right, Greg? [00:48:23] Rob Cosman: So I do the same. [00:48:25] Greg Mills: of interesting people. [00:48:27] Rob Cosman: Yeah, So I do the same, uh, interview style kind of. But I do it too. You know, basically almost everybody I've had on the show has been a friend of mine, just, you know, talking about their stories and you know, how they get selling and whether they're selling an Amazon or there's Shopify or, you know, whatever. [00:48:44] Rob Cosman: And it's, it's fun. It's inspiring. And you know, it's, and that's how I do it, but it's only stuff that interests me. So lately I've been, you know, like I really wanted to talk to somebody who sold Lego full-time. So I found a guy in one of my Facebook groups that sells Lego full-time. So I had him on, you know, like it's, as you said, talking to people that interest you, right.

BBB 157: How To Grow Your SOLO Business In 2022 | Ramon Ray & Brandon Eastman

The Be Better Broadcast

Play Episode Listen Later Jan 18, 2022 43:59

Being a solopreneur brings with it the joy of running and owning a business, while also allowing for an incredible quality of life and freedom of time. What does it take to be a successful solopreneur? Today, small business expert Ramon Ray will show you show! Download Brandon's FREE digital book, Be Extraordinary: Your Guide To Self-Mastery here

Smart Hustle in Entrepreneurship with Ramon Ray

The Fit in Faith Podcast

Play Episode Listen Later Dec 7, 2021 53:44

This human being who I got connected with on Breakfast with Champions makes me smile on the regular with his heart. I want to introduce you to the one and only celebrity CEO, Ramon Ray, with smarthustle.com and the Smart Hustle podcast. He's a smart hustler, and if you don't know what that means, and you also know my aversion to that word he actually flips the script on me and I kinda like it. We discuss being a PK kid, being an entrepreneur, being a risk taker, being a faith driven mission-servant leader and armor bearer. Gosh, the conversation is so good and I know it's going to bless you. So if it does, will you tag Ramon and his Smart Hustle, and perhaps even do the most amazing extra thing for me, Tamra Andrews, with a big, big podcast review. I am on a mission to get 200 reviews on Apple, Spotify, or on any of the listening platforms. And it would be a great way to share your gratitude and give me a little Christmas present in the process. Ready to walk into 2022 with a new level of knowledge and inspiration? Come join me for one of my coaching opportunities! https://www.fitinfaithmedia.com/coaching Grow for God 2022 registration is OPEN! Special ticket prices through 12/31! https://www.fitinfaithmedia.com/grow-for-god-con

God, Business, and Podcasts - Rebroadcast from The Smart Hustle Podcast

The Fit in Faith Podcast

Play Episode Listen Later Nov 7, 2021 36:18

God, business and podcasts - with Tamra Andress - join Ramon Ray and Tamra Andress for a powerful discussion all about how you can build a great business, market your business and the role God plays in her business! Smart Hustle Podcast https://podcasts.apple.com/us/podcast/smart-hustle-small-business-podcast/id1530568754 Where to Find Tamra: I'd love to get to know you. https://www.facebook.com/groups/fitinfaithnetwork https://www.instagram.com/tamra.andress/ https://www.tamraandress.com/ https://www.facebook.com/tamraleighandress https://www.linkedin.com/in/tamraandress/ https://www.youtube.com/channel/UC25kZUSvyEbe0Z1FxD9dedQ https://podcasts.apple.com/us/podcast/the-fit-in-faith-podcast/id1455139662 https://www.amazon.com/Always-Becoming-Tamra-Andress/dp/1737902206 TEXT Me at

god podcasts hustle podcast ramon ray tamra andress smart hustle god business

READY, LAUNCH, BRAND - with Orly Zeewy

She's All That Video-Podcast

Play Episode Listen Later Oct 18, 2021 40:02

In this LAST episode of Season 2 - focus on women offering important skills for the post-pandemic business world - I talk with ORLY Zeewy - all about her area of expertise - and the topic of her new book READY, LAUNCH, BRAND, The Lean Marketing Guide for Startups - that is ... BRAND! When people hear the word BRAND - they often think colors, style, font, and logosbut ORLY - is what she calls a BRAND ARCHITECT - she *builds the DNA of startup brands* and *helps founders cut through the noise so they can scale in months, not years.* Orly Zeewy is an author, keynote speaker, educator and brand architect. She builds the DNA of startup brands and helps founders cut through the noise so they can scale in months, not years. Prior to starting her consulting practice, she ran the award-winning Zeewy Design and Marketing Communications firm for 14 years and directed marketing programs for national clients such as CIGNA, Kraft Foods and Prince Tennis.Orly has lectured at Wharton and taught in The Close School of Entrepreneurship at Drexel University and the University of Pennsylvania. She has led workshops for startup incubators such as REV Ithaca, Rise Up Philly, Startup Leaders Philadelphia and Venture Café. In 2020, nearly 200 people from around the world attended her brand storytelling webinar: Heroes and Villains.Orly has been featured in Medium and written for the Comcast Business Community, Small Business Trends, The Marketing Journal and Smart Hustle. You can find ORLY at:http://zeewy.com/ https://www.linkedin.com/in/orlyzeewy/ https://twitter.com/orlyzeewyand her book: https://www.amazon.com/Ready-Launch-Brand-Marketing-Startups/dp/0367466627

189 - ft. Ramon Ray: How to Smart Hustle Your Way to Business Growth

B2B Marketing and More With Pam Didner

Play Episode Listen Later Oct 12, 2021 25:17

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. I have a very exciting guest: Ramon Ray. I actually met Ramon like literally four or five years ago at South by Southwest. And then we got connected on social media channels, but we never met in person until, well, now we are still not meeting in person! Ramon's with me on Zoom and he's a founder of a SmartHustle.com. And I'm going to ask him how to hustle intelligently. He's an author, writer and even producers. By the way, he started four companies and sold two of them. All right! So he deserves to have a conversation with us. So Ramon, welcome to my show. Ramon Ray: Hey Pam, thanks for having me here and good to reconnect with you after so many years. But I'm so glad you're still in the flow and groove of what you do and I am, as well. So it's an honor to be here and share this time with you and your community. So thank you, Pam. I appreciate it. Pam Didner: Thank you so much. And you talking about smart hustle and I would like to ask you, and personally, I need that as well: how do we hustle smartly? I know that's probably not right adjective but can you give us a definition of that? Ramon Ray: Everybody, Pam, I think that we get it's a given except for a few people are in the hustle. They work hard. All of us try to wake up early. We do everything we can, we're always working, working, working. But I think the concept of smart hustle, you know, what do they say? Work smarter not harder. Yeah. We've heard that many times before, but I think it's just the aspect of the strategy. How can I connect the dots? You and I had a conversation offline before we came on. That's part of the smart hustle. Okay. I do this; somebody does that; how can we either work together or how can I support them? How can I add value to them? You know, I have a spoon, they have a teabag, huh? Let's find somebody that has water. Pam Didner: Or a cup, for that matter (both laugh). Ramon Ray: I think we should do the cup first before we find the water yet. Let's find the cup first. But my point being, that's the smart, smart hustle where my passion is inspiring and educating because owners to grow their businesses. And of course, as you know, working with B2B brands. So that's what it means. It means to not just work harder, but kind of look for opportunities, create your own serendipity. It means to have an attitude of service to others and knowing that by me serving others and adding value to them, the same will be done to me. Pam Didner: Yes. So I really liked that in terms of connecting the dots, especially that when you network with someone or you are meeting someone or even just, you know, ex-colleagues and then see what you can do to actually help them or help each other. I think that's really the bottom line that way you are talking about is that. Ramon Ray: Correct. And that's networking. Right? I found that the big part of my smart hustle has been the power of networking. And networking is not always “here's my business card. Give me your business card.” No, that that's, that's transactional idioticy. But it's more so, “okay, let me listen.” Going back to our example: “Pam said spoon, she said teabag, she said water, but she didn't mention cup yet. You know what? I have three cups.” It's silly, but you people understand that's the listening. How can I add value? And then, you know what, maybe we can work together or loosely, whatever that may mean. Pam Didner: Yeah. And the way I look at hustle, I tend to look at from a different perspective in terms of how can I be productive? For example, um, you know, Tim Ferris has a book, like what four work hours per week, something to that extent. And, um, even with that, I read that book, you know, years ago, even with that, smart hustle requires a lot of thinking. Like I work all the time, 24-7, but if I really want to scale back, I need to think through what are the things I don't want to do. And I have to prioritize like a hard core prioritization. And then I also have to think through like how I can get other people to help me. So from my perspective, small hustling is actually not that easy to do. And if you want to be productive, what is your thought on that? Ramon Ray: No. I agree with you a hundred percent and I think that it's, it's a key thing that it does take, especially depends on where you're at. It's that aspect of being scrappy. Yes. Being scrappy. But if you're just a scrappy, you'll always be kind of low level. You'll always be fighting for survival. Pam Didner: You only focus on technical. Ramon Ray: Yes. And fighting, fighting. You want to be scrappy. You want to be nimble, but you want to be that scrappiness where it's always a 10x, always a plus one. A scrappiness, but with thought. And I think you said that best and that's really the key. Let me consider how I can do something. Yes. But always understand leverage. And not leverage in a bad way. I think, to your point, you're right. Let me think. “Okay. I need to do this action today. Is it worth me spending time with this?” And to underline what you said, Pam, saying no to things is important, as well. You can't, I mean, I I'm pulled--I'm sure you are--a thousand different ways. I'm asked to do free things, fee things or not. So every moment is an evaluation. “Okay. Is this the best use of my time? Or should I just do this? Because this person's awesome and I want to just serve them.” That's fine too. But at least that you went into it thinking. It's kind of like them, as I tell when I'm out with my friends, I'll just say, when my wife and were like “Honey, where do you want to eat at?” “Well, you know, I don't know. I don't know.” And we're driving and I'm like, “Sweetheart, we need to decide soon because in two minutes there's no more restaurants.” So by not deciding the decision is made for us. That was a lot packed in there, but being thoughtful, learning how to say no, and also as best we can making some decision, uh, proactive about it so you can have some control of that. Pam Didner: Yeah, I do agree. I do agree with that specifically. And, um, you know, I've been hustling just like you, both of us are working for ourselves and, uh, we have our own company. In every single moment, we have to make a decision in terms of how we want to use that specific hour or the time. And. I always feel like I'm trying to do too much, you know. As a content marketer, for example, I started writing blog and then I will like, “oh, I need to try a different format.” So I launched my YouTube channel. And I was like, “oh my God, I need to understand a little bit about podcasts and launch a podcast. All of a sudden I have three different formats of content I need to produce. And I think over a period of time, I end up overwhelmed myself. (And I started a webinar, as well). When 2021 started, I kind of gave myself a goal that what are the things can I pare down that I should not do it. And I also take into account in terms of, okay, what is the business impact if I'm not doing that. Right? Webinar was actually very good for me to gather a lot of leads, but I was not able to spend time to nurture those leads. Right. So I decided, you know what, maybe I should not get more leads. Maybe I should just focus on the existing pipelines that I have and continue to grow that. So a couple of months ago, I decided not to do webinars anymore. So I totally understand. Ramon Ray: What I like about that Pam was the aspect of deciding--Seth Godin says this quite a bit--to what extent do you want to scale? Which I think is important because I think as the small business owners we are, I've been on a similar journey to learn what can I do? Now, I have a team of five, but I also have to think what do I want people to do at my size that's revenue generating because both of us doing content for ourselves, ironically, Pam, I've taken back a lot of the content doing that I do for editorial. Now for our clients, I've expanded enough that I can have other people do it. But for myself, I realized, you know what, me paying somebody even 500 a month, a thousand a month to promote Ramon, since I don't have a clear dot to the revenue. Pam Didner: To connect to the revenue or the next stage! How are you going to nurture it? Does that make sense doing it? Ramon Ray: Correct. I'm like, you know what? I think this is, even though I'm the cheapest person, for this stage, it's better that I just do a lot of that from that's my own brand myself, unless I can prove, “oh, every time Ramon does a silly video, it generates $10,000.” That's another story; but I don't have that proof yet. So I agree with your journey and I think that's the smartness of it. What should I be doing? What should I delegate to others? Or what should I not do at this time? Or never? Smart. Pam Didner: So, you know, speaking of growing revenue, do you actually have a framework that you can help either small business owners or the marketing professional in terms of what they should do to grow revenue--either, you know, through marketing efforts or working with sales or working stuff on their own? Ramon Ray: Yeah, for sure. And it's probably not as smart as a framework as you can do. However, from my limited experience, I think, and I would talk to the small business owners, but also talk to many of your audience--those were the B2B marketers leveraging the power of content. Here's what I've seen in my experience. I think that a) What is it that your audience really wants? That's one that's important. Pam Didner: So you have to understand your audience well, and you have to define your audience. I, 100% agree with that. Do you know how many small business owners I talk to from time to time or they come to me and ask specific questions? I always ask “who is your target audience?” And, uh, I would say 85% of them cannot articulate that very well. They try to serve everybody. Ramon Ray: Something like “we're targeting female founders” is a favorite one I hear. And I get it. I understand it. But female founders, can you at least tell me, are they South American? Are they US-based? Are they in retail or are they in manufacturing? At least that, so I think who are you serving? But I think also Pam, the hard thing is to break through the noise because everybody is doing content. Pam's doing it. Ramon is doing it. New York Times is doing it. Inc Magazine is doing it. So I think that that's point number two, really which is where are you going to hone in on that you do best; that's two. And I think three Pam now what's that funnel that nurturing that you can do to educate them until going directly to sales until they're ready to make a purchase? And I think that's the best we can do to build up that fan base--to build up that funnel of people who see you as a thought leader. Of course direct sales is important, but I think those were in the content game--oh, and I must say Pam as well—please, content should be interesting. I'm not saying if you're, if you're dealing with children who have cancer, there, you may not want to have it “ha ha ha.” But for our tech people, right, sometimes they're so straight-laced, they're so serious. They're so on brand it's boring! Pam Didner: It's hard for us B2B marketers to break out of that mold. I'm the guilty one as well, but I always advise my client if you cannot make it interesting, of course you need a good writer to make that happen. And the one thing is make it relevant, make it useful. At minimal, you know, don't do self-serving content, but make it relevant to your target audience. Even you just do a show and tell about your product. Well, you know what? You don't actually have a creative or funny way to say it, but at least tailor that communication or the contents to address the audience's pain points and challenges. Ramon Ray: Yes. And Pam remember the customer. So many of the brands I work with, they have amazing customers, but I think they have a challenge either finding them, identifying them, getting permission to use their stuff. Pam Didner: Yeah. Getting the permission to actually use the logo or even have a case study created. Ramon Ray: And in the case study, even that, have it a little loose it's okay to say, you know, to have fun with it. But you're right. I think the customers, that's the story, shine a light on them. And then we as businesses, we look less at the product to some degree we do, but oh, I'm an accountant, they're an accountant. They use their product to grow 10%. Let me have a look at it. So I think that's kind of some way to consider that as well. Pam Didner: Yeah. So creating interesting content is always incredibly challenging. And another thing that comes to play in terms of content is the creative. And I also have come to realize on the B2B side, if you want to create a campaign that's creative and also try to break through the clutter. It does take time. It does take time to plan in it, to also execute it. And the problem is marketers. We don't have. Like we are always under the press deadline. “We need to get the blog done. What? We need to turn in around in 24 hours so legal can review it and approve it. Goddammit!” Ramon Ray: Legal! Pam, legal! Always slowing us down, Pam! Continue on, but I just have to say legal people (sighs). Oh, go ahead. Go ahead. Pam Didner: Yeah, but because of that, I think a lot of time on the B2B side, our hand are tied. Like there's so many review process that you have to go through. You know, even you have a creative idea, sometimes you have to pare that down whole lot more, just in reality that your management might have an issue, your salespeople might have issue, your PR team definitely. Or the legal team might actually have something to say. So I understand where you're coming from, at the same time, I also understand the reality on the B2B side, especially enterprise. There's just a lot of factors they have to take into account before they can actually finalize the content. And by the time that so many people approved it, all of a sudden the content is not fun anymore (laughs). Ramon Ray: Yeah. So, but I dunno, Pam, there seems like a business opportunity for you, Pam. What we, you know, fun. We use that word of course liberally, you know, it didn't have to be a comedian. But Pam, I think that is one thing I'm, you're on the marketing end as I am of all these things-- telephone services, cable services, computer services, all the stuff that we use as consumers or B2B, even airlines, whatever. And a lot of it is just. Blah. So at the same, so that's one, I think, way there is anybody willing to kind of break through the clutter. Is anybody willing to kind of, uh, you know, I, I, they have to be cautious. There's so many ways to offend people nowadays, you know, but it's just, that is a key point. Pam Didner: I totally agree. Yeah, exactly to me is just like, there's a fine line that B2B marketers, they have to walk. Yeah. And trying to find that fine line. From my perspective, I always tell my clients at minimal, can you address your target audience's pain point and challenges? Start it from that. That should be the very beginning, you know? And then from there, how far can you take it? That's a creative discussion. So, um, working with marketing in terms of creating the content and also grow revenue is actually very hard for marketing--especially when you do top of the funnel marketing outreach--to quantify or determine what is the conversion, or how does that impact, you know, your sales contribution. Do you have any suggestion in terms of what we should do? If the marketing people all focus on top of the funnel, how do they quantify in terms of their contribution to sales? Ramon Ray: It's very tough, Pam, extremely tough. But I think the best thing that could be done--any many people try this--is to have the tightest tracking you can. I think that's what I've learned from some of the best companies, a webinar just by itself is okay. But I mean, and it's a pain because influencers like me, right? we don't want to use your tracking all the time. We just throw up and say, “go to grass.com” and you're like, “no, Ramon go to grass.com/question mark slash this.” So it's hard, but that's really the best way. Because if you're able to track every piece of content you put out, your smart analytics team can then say, oh, this went to it. But here's the other thing that happens. And I'm getting a little out of my comfort zone, but I know you can help me with this. The thing about last attribution, I worked for a software company once and it made me so pissed off Pam, because I'd be like metaphorically. I'd be like, “wait a minute. I went to the webinar and what the appetite I did Ramon does, but then six months ago—“ Pam Didner: --at the last attribution. But you are the first attribution that people come in to and you're not getting credit for that. Ramon Ray: Yes! “You're giving it to Don because he closed the sale, but you forgot what we did six months ago, three months ago, two years ago.” And I know who can say. So I think that's the thing with these campaigns. Payment's hard, but I do know one thing, I think for sure, we know, year to year, quarter to quarter if you see your social engagement higher; year to year, quarter to quarter, you see more fans, more followers, more Facebook, more watch time. I know marketers won't like it; you want to see direct proof. But that is some indicator that clearly people are paying attention, if that makes sense. And I'll give credit--again if I have competing clients, forgive me, but credit where credit is due--HubSpot years ago, they were the leaders in marketing automation. I think many of us even, I hadn't even know they were a software company, Pam, because they were the leaders in the SEO website tracking and things like this. So giving them credit, HubSpot is an example of using a massive amount of content for that. So I got to give them great. Pam Didner: Yes. I agree with you. And, um, I think the couple of things that you said resonate with me tremendously and I've been preaching, but I'm using a slightly different terminology. So you mentioned about that if you want to try and get, especially top of the funnel and also the purchasing cycle is very long, you need to make sure that you have a very tight tracking methods or the process. The terms I've been using is “backend integration.” Basically, if you really want to track it from the top, you know, from the very beginning when people come to your website or even from the time that they register for your webinar, if you want to have the tracking mechanism in place, you need to make sure your marketing automation tools are very much connected with a CRM or any other tools that you are using for different marketing channels; those tools needs to be somehow connected otherwise, it has no way to track it. And that's actually very, very hard. I think a lot of marketers they feel sure is that they cannot do that very tight tracking. In order to do that, their back end needs to be integrated. And at the end of the day it's about MarTech stack—how you build that stack and how they are all talking to each other. Ramon Ray: For sure. And Pam, can I add one more thing? I just wanna add the value of things looking good. Another thing that I see some marketers make is the mistake of, and I want to be careful calling out tools here cause I know there's a lot of competing people who listen, but I'll just call out a tool because it's so famous, Zoom. Many marketers use Zoom for their webinars and things, but I noticed they leave the default. So one tip is when people go there, put images, put graphics, put your logo, make it look pretty. Sounds weird, but I've been to many webinars, Pam, where they just kind of they say “we're having a webinar with our executive,” but they don't put the guy or the gal's face. They don't take the time to make it look good. So I just wanted to add that, that when you're doing something like that, make it look legit, make it look good. Pam Didner: Yeah. You need to, when you create a registration page--doesn't matter if it's on the Zoom on the landing page, attention to detail. Right? Use the opportunity to promote your brand and use the opportunity to have a logo there, you know, to get people's attention or even have the image of your events. I got it. Yeah, you're totally right. Ramon Ray: When people have me and Pam for the next webinar, we charged them what Pam, a hundred thousand dollars or so? (Pam laughs) Pam Didner: You charge them $100,000. I charged them, I don't know, 50 bucks. Ramon Ray: Have our faces there to cause human face. So that's just a small tip, but I've seen too many times, people either afraid or too cautious of that. But GAP does it; Nike does it. Yeah. It's the face. Pam Didner: So, you know, what you are talking about, I think there's another term that I use on the B2B world is your “customer experience.” Right. If you actually going to promote your webinar and, uh, when you are promoting on social media channel and make sure your copy is very compelling, make sure your image is great; but when they register, come to your website, make sure they get exactly the coherent, seamless experience, and then you'll have exactly the similar logo and image and the, when they log in to listen to your webinar, provide a similar as seamless experience, as well. Yeah, I hear you. So there's a couple of things I want to just summarize, uh, before I let you go. There's one thing that you mentioned, I really like in terms of like what B2B marketers, especially for long purchasing cycle, they can leverage the content to drive traffic to the website. Once you do that, you need to find a way to nurture them. Right. Not just like, okay, get them and get them into your database and you let it go. And then you move on to the next campaigns. Really try to understand your audience and then find a weight and a very single focus in terms of building your nurturing campaign to nurture them to the point that they can be qualified as a lead. And I liked that a lot. And I think that is one thing that marketers tend to overlook, including myself. We like to get a lot of leads, but we are not necessarily spending time to actually try to make an effort to nurture them. So I really liked that. And that's one of my biggest takeaway by talking with you. And also, uh, deliver that seamless customer experience-- it doesn't matter what kind of promotion that you aren't doing, just make sure you pay attention entrance of a customer experience. Awesome. Awesome. Anything that you want to add? Ramon Ray: Yeah. Just to say, Pam, it's, it's been a delight to meet you and see you soar and work with you. I'm so excited and I'm so excited we can get reconnected today. And I just encourage my specialty of course, is the small business. B2B is a big category, but for the smaller businesses is my region. So I encourage the marketers listening to you, small business is very. It's different than of course the enterprise--you sell one thing and you get money. We're very fragmented, but I think it's a, it's a great market and we, small business owners need you. We need the products and services you're providing. So Pam, it's been great being on your podcast and thanks for letting me shine with you today. Thank you. Pam Didner: Yes. Yes. So how can people find you? Ramon Ray: Best way is Ramon ray.com R A M O N R A Y.com. Let me know how I can serve you or team up with Pam and do something together. We're here to serve you. Pam Didner: I would love that. So, this is fantastic. It's wonderful talking to you, Ramon. I hope that we will see each other soon, like in person. Ramon Ray: I hope so, indeed. Let's make it happen. Pam Didner: All right. Take care.

#006: Olly Simpson - The Smart Hustle of dressing Quavo

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Play Episode Listen Later Oct 8, 2021 22:50

“I enjoy making clothes, it doesn't really feel like a job” - Olly Simpson. In this week's episode of the 'The Smart Hustle' we sit down with Olly Simpson, founder of fashion brand PBYOJS. Olly is a textiles student at the London College of Fashion, who previously practised as a photographer for his side hustle. When lockdown ground his business to a halt, he decided to put his textile skills to good use and set up his own clothing brand. Olly's range of custom and unique screen-printed pieces hit the mainstream when Quavo personally requested (and was later pictured in) a pair of Olly's flamboyant jeans. We ask Olly what it felt like to see Quavo's stylist slide into his DM's, whilst we also hear why he prefers being his own boss over having to schedule his time around events and photoshoots.

Bonus #2: Emily Hewertson - The Smart Hustle of Question Time

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Play Episode Listen Later Oct 8, 2021 22:26

For another bonus episode of our podcast series The Smart Hustle, we caught up with Emily Hewertson, a young Conservative political activist with a combined platform of over 100k followers. Emily rapidly landed in the spotlight after an impromptu cameo on the BBC flagship political show Question Time. We hear how Emily coped with going viral overnight, whilst she shares details of the horrific trolling and abuse she has suffered online as a result of being in the public eye.

#007: Julia Bismuth - The Smart Hustle of Handbags

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Play Episode Listen Later Oct 8, 2021 25:22

Welcome back to the 'The Smart Hustle' - where we look into the weird and wonderful ways university students make money. In this episode we catch up with LSE student Julia Bismuth, who founded and runs her own fashion brand ZED Paris. Working with a range of artists, ZED Paris creates bespoke handbags tailored to those who want something a little more individual. Julia explains why ZED Paris is different from other handbag retailers, whilst she tells us how her family have been so important to her success…

#003: Danielle Mass - The Smart Hustle of Depop

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Play Episode Listen Later Oct 8, 2021 26:52

Welcome to the new Stint series, 'The Smart Hustle' - where we look into the weird and wonderful ways university students make money. In this episode we sat down with Danielle Mass, a recent psychology graduate from the University of Bristol who has made a name for herself on Depop. Now verified with over 33,000 followers, Danielle runs her Depop page, imaginatively named ReMass, as a “24/7” job. In this episode we hear just how Danielle grew her account from a means of pocket money to a nationwide brand, pick her brain for tips for other student Depop entrepreneurs and learn how she used Love Island to capitalise on sales … Find Danielle's store here: https://www.depop.com/remass/

#005: Kim Grisdale - The Smart Hustle of Kustom Clothing

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Play Episode Listen Later Oct 8, 2021 27:45

Welcome back to the ‘The Smart Hustle' - where we look into the weird and wonderful ways university students make money. In this episode we catch up with marketing student Kim Grisdale, who founded the sustainable clothing brand Kustom's Clothing. Kim hand-makes every piece sold on her website from scratch, using second hand clothing and repurposing old items to make new ones to sell. We discuss how her degree gave her the confidence to transform a hobby into a business, learn how she used her time wisely in lockdown to grow her brand and hear her views on the danger of fast fashion. Find Kim's store at: https://www.instagram.com/kustomsclothing/.

Bonus #1: Hannah Chappatte - The Smart Hustle of Renting

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Play Episode Listen Later Oct 8, 2021 18:35

For the first bonus episode of our podcast series The Smart Hustle, we sat down with Hannah Chappatte, founder of student rental platform HYBR. Hannah was inspired to launch HYBR after her own experiences at the University of Bristol. We discuss dodgy landlords, rising house prices and learn how HYBR makes the rental journey that little bit easier for students…

#15: Lava Aqua X - The Smart Hustle of Saving Water

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Play Episode Listen Later Oct 8, 2021 22:25

For this bonus episode of The Smart Hustle, we spoke to the visionary founders of the portable and sustainable washing machine, Lava Aqua X, the winner of this year's Red Bull Basement competition. Joanna and Paramveer, two students at Brunel University, were determined to improve the washing options available for students: they hated expensive uni laundry systems and the fact that friends would take their dirty laundry home to mum and dad. This problem inspired them to create Lava Aqua X, a portable and sustainable washing option for students. If every UK university student used their product, we'd save a whopping 16 billion litres of water a year. Listen out to hear the duo discuss their aims for the future as well as the importance of making their product cost effective as well as fully sustainable.

#14: Ekow & Keanu - The Smart Hustle of Leftovers

Play Episode Listen Later Oct 8, 2021 24:53

We're excited to announce a brand new episode of our podcast series, The Smart Hustle. This week, we sat down with Ekow and Keanu, student entrepreneurs currently building a new app called ‘foodable.' The app sees users input an ingredient and receive a number of recipes utilising that same ingredient. Not only does this lead to delicious meals, but crucially it is also a means of addressing the issue of food waste that affects many student kitchens. Ekow thought up the idea over lockdown, but only when he shared it with his mate over a game of FIFA were the wheels for the app put in motion. Since then, the idea came third in a UK wide Red Bull entrepreneurship competition and the boys have had mentoring from Google. We hear how the boys are using TikTok to market their idea and discuss the challenges of building a team that share their vision and ideas for the brand. They also tell us how their network at university has allowed them to recruit a team packed with a range of skills, from computer scientists to marketeers. Listen out and make sure to download Foodible when it drops!

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#13: Jack & Will - The Smart Hustle of BNDL

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Play Episode Listen Later Oct 8, 2021 21:15

This week's episode of The Smart Hustle sees us sit down with Jack and Will, mates and co-founders of BNDL, the new way for students to buy household essentials. Jack and Will, who are both currently studying business related degrees at Leeds University, felt that the process of buying household essentials was disorganised, sporadic and unfair with certain housemates paying more than others. This experience led them to found BNDL, which delivers all essential household products to student houses and allows the recipients to split the price of the box evenly. We discuss the importance of vibrant marketing to student start-ups, whilst we also hear how they have been able to keep their friendship strong whilst doing business together.

#12: Sonny Drinkwater - The Smart Hustle of Healthy Snacks

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Play Episode Listen Later Oct 8, 2021 24:16

In this week's episode of The Smart Hustle, we chat to Sonny Drinkwater, a recent graduate from University of Bristol and co-founder of Snackcess. Sonny and two other friends came up with the idea for Snackcess during the first national lockdown, realising that there was a market for sending healthy snacks and care packages to employees working from home. Initially, the trio saw the project as a stop-gap until the world returned to normal, but they are now fully invested in Snackcess and intend to continue running the company after the pandemic ends. Sonny explains how his own negative experience as a fresher inspired him to launch a business revolving around healthy snacks, whilst he also tells us why he thinks work from home culture represents an opportunity for entrepreneurs and founders to get more done. You can learn more about Snackcess here: https://www.bbc.co.uk/news/business-54422464.

#11: Sophie Dimond - The Smart Hustle of Lift Sharing

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Play Episode Listen Later Oct 8, 2021 15:44

In this week's episode of our podcast series, we chat to Sophie Dimond, a third year student at the University of Leicester and Brand Ambassador for lift sharing app Skoot. Sophie tells us why she was inspired to team up with Skoot, the first carbon negative lift sharing app in the UK, and what it's like combining a marketing job with her studies. We also discuss the negative connotations associated with students asking friends to be paid back small sums of money they are owed, a problem that makes Skoot such an exciting idea! You can check out Skoot here: https://www.skootride.com/.

#10: Rebecca Mabbett - The Smart Hustle of R Reflections

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Play Episode Listen Later Oct 8, 2021 21:08

In this week's episode of our new podcast series, we chat to Rebecca Mabbett, founder of the app R Reflections. Faced with an inability to try on clothes in store during lockdown, Rebecca thought up R Reflections, enabling users to model clothes virtually on their phones. Now the app has over 20,000 users, who better to give tips than Rebecca on the best way to use social media to promote a new own brand. We also hear her reflections (pun not intended) on the challenges of creating a business just after leaving school.

#009: Daniel Roche - The Smart Hustle of Outnumbered

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Play Episode Listen Later Oct 8, 2021 32:57

#009: Daniel Roche - The Smart Hustle of Outnumbered We're excited to announce a brand new episode of our podcast series, The Smart Hustle. In this week's episode, we sat down with actor Daniel Roche, best known for playing Ben Brockman in the sitcom Outnumbered. Daniel is currently a student at King's College London, whilst he also has experience as a semi-pro Rugby player. He tells us how his mischievous nature helped him land the part in Outnumbered at the age of six, discusses his continued friendships with fellow siblings from the show and we ask whether his acting days are behind him…

Branding, Ugly Babies and Bubble Wrap: Define Your Business and Win

Embark

Play Episode Listen Later Sep 9, 2021 41:37

Your brand is greater than a good-looking logo. The success of your business is dependent on knowing who you are. Be clear about who you are and why we should care, and you have a good chance of finding your ideal client. That takes the time, objectivity and self-awareness to That's the magic of working with Orly Zeewy. She is a brand architect, who can help you put your business on track from the foundation up. We talk about the blessings of ugly babies (metaphorically speaking), how much businesses should allocate to marketing and bubble wrap.Orly Zeewy is an author, keynote speaker, educator and brand architect. She builds the DNA of startup brands and helps founders cut through the noise so they can scale in months, not years. Prior to starting her consulting practice, she ran the award-winning Zeewy Design and Marketing Communications firm for 14 years and directed marketing programs for national clients such as CIGNA, Kraft Foods and Prince Tennis.Orly has lectured at Wharton and taught in The Close School of Entrepreneurship at Drexel University and the University of Pennsylvania. In 2020, nearly 200 people from around the world attended her brand storytelling webinar: Heroes and Villains.Orly has been interviewed for Medium and written for the Comcast Business Community, Small Business Trends, The Marketing Journal and Smart Hustle.Her book, Ready, Launch, Brand: The Lean Marketing Guide for Startups was published in May 2021 and was the #1 new business book release on Amazon in April 2021.

E217: More profit from tenacity and smart hustle with Susie Carder

The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Prof

Play Episode Listen Later Aug 31, 2021 43:50

Susie Carder started out as a low-paid hairdresser trying to support her two little girls. So she decided to do whatever it took to create her own business. After much blood, sweat, and tears she went on to create, not one, but two $10 Million companies! Her core genius is the ability to simplify complicated issues by creating simple proven systems that are guaranteed to create dramatic growth. She has helped over 100,000 entrepreneurs.

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Why Launch an App and Raise Your Prices - Hannah's Journey

covid-19 launch connecticut raise your prices ramon ray smart hustle

Play Episode Listen Later Aug 28, 2021 22:16

Hannah Perry is the founder of The Giggling Pig Art and Party Studio, located in Connecticut (USA). Join Hannah, and Ramon Ray, founder of SmartHustle.com, on this new series of the Smart Hustle Podcast, Hannah's Journey! http://www.SmartHustle.com/appandprices We'll follow Hannah on her journey through the hustle, the Smart Hustle of business growth. In this third episode of Hannah's Journey, let's look at her business's new app and pricing. During Covid while people were primarily at home, Hannah saw the need to help kids stay creative and engaged. So she built the Giggling Pig app.

Ep. 36 | Ramon Ray Founder of Smart Hustle | JMI SBL Conference 2021

Small Biz FL

Play Episode Listen Later Aug 26, 2021 14:40

In today's episode Regional Director and Podcast Show Host Tom Kindred has an insightful conversation with MC of the JMI Small Business Leadership Conference from our Center's trip there back in June. Ramon is a leading expert on small business success. He inspires and educates thousands of business owners a year through his articles, podcasts, and in-demand media interviews. Ramon is the founder of SmartHustle.com and Entrepreneur In Residence at Oracle NetSuite Ramon is a contributor to Entrepreneur.com and a host of Breakfast with Champions on Clubhouse He is a successful entrepreneur, in-demand, motivational speaker and event host. Connect with Ramon Ray - Follow Ramon on Instagram : https://www.instagram.com/ramonraysmarthustle/ Visit Smart Hustle Website https://smarthustle.com/?ltclid=a217aa72-5a82-4f55-a5b5-10b2aaf58044#.YSemhNNKhtY Visit Ramon's Page: https://www.ramonray.com/ Join the Smart Hustle Nation : https://www.facebook.com/groups/smarthustlenation/?ltclid=5c7d93ac-23cb-498f-9a4e-f5215241f7a8

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Breakfast With Champions Episode 31 With Ramon Ray

Breakfast With Champions

Play Episode Listen Later Aug 19, 2021 26:26

Thank you for joining us on Breakfast With Champions! Ramon Ray teaches people how to be the celebrity CEO of your industry and start growing your personal brand! Best selling author, speaker, event host, 4x entrepreneur, Founder of Smart Hustle.

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How To Build a Celebrity Brand With Ramon Ray, the "Celebrity CEO" & Founder of SmartHustle.com

Beyond 7 Figures: Build, Scale, Profit

Play Episode Listen Later Aug 13, 2021 51:13

Ep #98 - This week on the podcast, I'm joined by motivational speaker, best-selling author, and founder of SmartHustle.com, Ramon Ray. Ramon is an in-demand expert in small business success who has founded four companies and profitably exited two of them. Ramon has authored four books, including "Celebrity CEO." He's known for his high energy and ability to connect with (and care for) other entrepreneurs. He currently works with top global brands to help them better reach small business owners. Learn More About Ramon Ray & Smart Hustle: Visit Ramon Ray's website at: https://www.ramonray.com/ Visit the Smart Hustle website at: https://smarthustle.com/ Listen to the Smart Hustle Podcast at: https://www.smarthustlepodcast.com/ Subscribe to the Smart Hustle YouTube Channel at: https://www.youtube.com/smarthustle Follow Ramon Ray on Twitter at: https://twitter.com/ramonray Follow Ramon Ray on LinkedIn at: https://www.linkedin.com/in/ramonraysmallbiz/ Also, please remember to subscribe, rate, and leave a written review for the show if you find value in it. Your reviews help this show to reach a wider audience and I appreciate everyone that has been leaving them. FOLLOW CHARLES GAUDET ON SOCIAL MEDIA: Follow Charles Gaudet on LinkedIn: https://linkedin.com/in/charlesgaudet Follow Charles Gaudet on Facebook: https://facebook.com/charlesgaudet Follow Charles Gaudet on Twitter: https://twitter.com/charlesgaudet VISIT THE PREDICTABLE PROFITS WEBSITE: https://PredictableProfits.com

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Break Free B2B Marketing: Ramon Ray of Smart Hustle Media on Small Business Success & Thinking Big

Break Free: The B2B Marketing Podcast

Play Episode Listen Later Aug 11, 2021 26:41

In this episode of Break Free B2B Marketing, Ramon Ray, founder of Smart Hustle Media, sat down with our own Nick Nelson to explore how small businesses can think big, what big business can learn from SMBs, the benefits of B2B influencer marketing, and much more. Find more in the accompanying article from Ramon and Nick's conversation here: https://www.toprankblog.com/2021/08/break-free-b2b-marketing-ramon-ray/ Read our State of B2B Influencer Marketing Research Report at: http://2020.influencermarketingreport.com #B2BMarketing #BreakFreeB2B

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Ramon Ray On How To Have A Smart Hustle And Become A Celebrity CEO!

Membership Masters Podcast

Play Episode Listen Later Jun 24, 2021 39:49

Today's guest on the Shane Sams Show is Ramon Ray of ramonray.com! Ramon Ray is an inspirational, motivational, high-energy entrepreneur who is unapologetically not boring! Ramon Ray is an in-demand expert in small business and a coveted keynote speaker who travels all over the world and speaks to thousands of people every single year - and works with some of the biggest global brands that want to reach more customers online. In today's episode you'll learn: How speaking can be an amazing thing you can add to your business How you can use speaking to reach out, build new relationships, and find new customers How you can use virtual and LIVE speaking events to grow your business What it means to be a Celebrity CEO How you can leverage your ability to be liked, known, and trusted to build a loyal following

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FTF Fridays 21: Cancel Hustle Culture

Outbound Sales Playbook

Play Episode Listen Later Jun 4, 2021 19:00

Hustle culture is starting to get some flack from critics because it rewards overworking and shames those who don't. But "hustling" is so effective when used properly and it doesn't have to be a bad thing. Join Tom & Jeff as they discuss the pros and cons of hustle culture and how you can leverage Hard Hustle, Smart Hustle, and No Hustle to stay sane while filling your funnel.

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Smart Hustle Founder Shares How He Became His Own Brand of Entrepreneur

Elevate Black Inc. Podcast

Play Episode Listen Later Apr 28, 2021 44:01

Ramon Ray leveraged his high-energy personality and “have fun” philosophy to create a unique professional brand and to become a bestselling author, international speaker, and “celebrity CEO.”

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Networking on Clubhouse with Raymon Ray

Social Media News Live

Play Episode Listen Later Apr 3, 2021 53:36

Clubhouse is the king of social audio, but can you name the 30+ other companies going after the crown? Ramon Ray talks about networking on Clubhouse and the explosive growth of social audio on this week's Social Media News Live.

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Episode 268: Clubhouse – The New Social Media Powerhouse with Ramon Ray, CEO of Smart Hustle Media

77WABC Mind Your Business

Play Episode Listen Later Feb 23, 2021 57:40

Tune in to hear: How businesses can greatly benefit from Clubhouse. Investing in influencers – can a company really benefit from it? The future of online events. Learn more about your ad choices. Visit megaphone.fm/adchoices

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KL093: No Success Without Leadership

Keep Leading!™

Play Episode Listen Later Nov 13, 2020 34:50

KL093 Ramon Ray Best Selling Author and Founder of Smart Hustle.com No Success Without Leadership Episode Summary What is the secret to success? Ramon Ray, Founder of Smart Hustle Media, says there is “No Success Without Leadership!” Listen to our live stream on Keep Leading LIVE!™ to learn more from the man who has interviewed President Obama and photographed with Ivanka Trump at a Global Summit! Bio Ramon Ray is an entrepreneur, author, and speaker who loves burnt pancakes and bacon on the weekends. He's the founder of Smart Hustle Media, has started four companies, and sold two. Ramon has authored four books, and his latest book is "Celebrity CEO - How Entrepreneurs Can Thrive By Building a Strong Personal Brand." Ramon has been an expert witness to the United States Congress, invited to speak at the White House on personal branding. He's interviewed President Obama in the President's first live video chat and was with Ivanka Trump at the Global Entrepreneurship Summit in India. Website https://www.ramonray.com/ Other Website https://smarthustle.com/ LinkedIn https://www.linkedin.com/in/ramonraysmallbiz/ Twitter https://twitter.com/ramonray Facebook https://www.facebook.com/ramonray Instagram https://www.instagram.com/ramonraysmarthustle/ Leadership Quote “A leader need not be the smartest person in the room but is responsible for inspiring other people towards success.” Get Your Copy of Ramon’s Book! https://www.amazon.com/Celebrity-CEO-Entrepreneurs-Building-Community/dp/1948080850/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1568338247&sr=8-1 Subscribe, share, and review on Apple Podcasts! https://podcasts.apple.com/us/podcast/keep-leading/id1461490512 Full Episode Transcripts and Detailed Guest Information www.KeepLeadingPodcast.com Keep Leading LIVE (Live Recordings of the Keep Leading!® Podcast) www.KeepLeadingLive.com The Keep Leading!® podcast is for people passionate about leadership. It is dedicated to leadership development and insights. Join your host Eddie Turner, The Leadership Excelerator® as he speaks with accomplished leaders and people of influence across the globe as they share their journey to leadership excellence. Listen as they share leadership strategies, techniques and insights. For more information visit https://eddieturnerllc.com or follow Eddie Turner on Twitter and Instagram at @eddieturnerjr. Like Eddie Turner LLC on Facebook. Connect with Eddie Turner on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Tyler Jorgenson Interviewed by Ramon Ray

BizNinja Entrepreneur Radio

Play Episode Listen Later Oct 19, 2020 25:52

This week, I’m sharing an interview I did with Ramon Ray on Smart Hustle Media, where I shared my top tips for new business owners to kickstart their growth. Ramon and I talked about some of the lessons I’ve learned over the years as a radio host and my own experiences as an entrepreneur. I offered my advice for new entrepreneurs looking to make their mark and explained what they need to focus on and why. And finally, we covered the first things you should do as a new business owner and some long-lasting insights to carry with you on your journey. It was a fun opportunity to share my own story and the strategies I’ve implemented to grow my businesses!Key TakeawaysWhat Tyler has learned from podcasting (03:00)Who his agency helps (05:50)When should someone outsource? (08:20)Do this when starting a business (10:30)The process flow of the agency (16:12)Tyler’s entrepreneurial story (18:15)His advice for new entrepreneurs (20:10)Additional Resources Check out my Smart Hustle interview hereFind out more about Ramon Ray hereYou can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

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Tyler Jorgenson Interviewed by Ramon Ray

BizNinja Entrepreneur Radio

Play Episode Listen Later Oct 19, 2020 25:52

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Let's Talk About Branding With Expertise with Ramon Ray

Let's Talk About Brand

Play Episode Listen Later Oct 9, 2020 31:02

Today we're talking with Ramon Ray of Smart Hustle. Ramon has done a great job of branding with expertise. He started in the tech sector, and then it became about small business tech. And now he is a renowned expert, not only in tech, but also in small businesses, their needs, business in general, and marketing!He has worked at the United Nations and has spoken at the White House. He's interviewed President Obama and testified before Congress. He runs an amazing conference every year. He has a whole community of smart hustlers, small businesses, and he also is a very, very in demand speaker all over the world. We're so lucky to have him talking with us today!This episode was originally broadcast as a livestream on October 9, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

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#001: Mei Ying Chow - The Smart Hustle of Youtube

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Play Episode Listen Later Oct 5, 2020 37:49

Welcome to 'The Smart Hustle' - where we look into the weird and wonderful ways university students make money. In our first episode, we speak to Mei Ying Chow, a YouTuber and vlogger who started out on publishing content on Instagram when she was just 14 years old. Mei has since risen to the status of a cross platform influencer, all whilst she continues to study Economics at KCL. So listen out to find out exactly how she did it...

Starting a Niche Business and Finding Your Audience

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Play Episode Listen Later Aug 31, 2020 26:15

Starting a Niche Business and Finding Your Audience by Ramon Ray interviews those in the hustle, the Smart Hustle of growing their business. To the point and insightful, you'll learn the tips you need to start and grow your business.

EP 15: Ramon Ray – The Joy of the Smart Hustle, Building Fan Base, and Thriving in the Life You Want

Show Your Business Who's Boss

Play Episode Listen Later Aug 6, 2020 52:36

Most entrepreneurs are addicted to the hustle. They think that a never ending to-do list of writing email newsletters, queuing up the next Facebook ad campaign, tweeting their latest blog post, and launching new programs is the foundation to success and path to fulfillment. That’s not to say those aren’t effective at growing your business—and they might be just what you need to do to show your business who’s boss… … but what if there’s a smarter way to hustle? What if we skip the to-do list? And, what if we find that by skipping the hustle as-is and take a smarter approach that we build our fan base, strengthen our skills, and heighten our brand all in one fell swoop? On today’s episode, I’m chatting with an old friend from my networking days, Ramon Ray. Ramon is the founder of Smart Hustle Media, a content platform for small businesses. He’s also a global speaker, event host and producer, and the best selling author of Celebrity CEO. When I think of Ramon, I think of one of the best networkers I know and his track record shows it. Not only is he a highly sought after commentator on marketing, technology, mindset, startup, and more—his expertise and networking skills have taken him to the White House to present to the President’s staff, he’s testified to Congress, he was with Ivanka Trump in India for the Global Entrepreneurship Summit, and he even interviewed President Obama in his first live video chat. Tune into this episode to hear: How Ramon monetizes his personal brand without offering any coaching, programs, or selling digital products Ways to determine what space you can be a celebrity in Why all entrepreneurs seem naturally addicted to the hustle How to turn the hustle into smart hustle Learn more about Ramon Ray: ramonray.com smarthustle.com Follow Ramon on Twitter Follow Ramon on Instagram Celebrity CEO Book Sign up for the Survive and Thrive Summit on 8/20/20—5 hours, 20 speakers all LIVE Learn more about Pia: The Show Your Business Who's Boss Crash Course Start reading the first chapter of my book Piasilva.com

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EP 15: The Joy of the Smart Hustle, Building Fan Base, and Thriving in the Life You Want with Ramon Ray

Show Your Business Who's Boss

Play Episode Listen Later Aug 6, 2020 52:36

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Get Publicity With Little or No Money - Smart Hustle Interview

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Play Episode Listen Later Jun 19, 2020 23:55

With many businesses shifting their marketing and messaging to keep up with the rapidly changing times, these PR tips and tricks are worth taking note of.

Generating Referrals Like a Ninja…Without Asking!

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Play Episode Listen Later Aug 12, 2019 29:11

Generating Referrals Like a Ninja…Without Asking! by Ramon Ray interviews those in the hustle, the Smart Hustle of growing their business. To the point and insightful, you'll learn the tips you need to start and grow your business.

Smart Hustle & Chuck Norris (Climb Mountains & Pop Bottles Series Pt. 1/2)

Perspective Podcast | Fuel for Your Mind & Creative Grind

Play Episode Listen Later Jul 31, 2019 21:31

The Blessing & Curse of the Mountain Climbing "What's Next" Mentality Back in episode 56, my brother Tony Diaz of Industry Print Shop shared his inspiring story of how he went from being a punk rocker in a band on the Warped Tour to starting one of the most successful print shops in the U.S. He talked about his mentality of "climbing mountains." Whenever he accomplished his main mission, he immediately set his sights on an even bigger target. Ya, it was cool that he accomplished something like being on the Warped Tour, but what's next? You know the phrase, "There are two sides to every coin?" To me, to be able to climb mountains and relentlessly pursue the next big accomplishment is no doubt a blessing. At the same time, it's a curse. The Blessing The mountain-climbing business is a blessing as it enables you to: Tap into your potential. Cultivate a killer work ethic. Not gonna lie, I naturally gravitate towards people who operate in this fashion and love to observe them. I've learned that these mountain climbers never settle—they're hungry, focused, inspired, and always pursuing the next peak to tame. They see the world through a different lens. Their pupils are glued straight ahead and upward. There's no time to break their gaze by looking down or behind them. Like a kid driven to dig out the prize buried in the bottom of a 90's cereal box, nothing will distract them from getting that prize. Does this sound like you or anyone you know? How to Know if You're a Mountain Climber Checklist You're a mountain climber if you: realize that life is short and you have to take matters into your own hands. have accepted that no one is going to deliver your dream to your front door like a fresh and hot pizza from your favorite local joint. welcome adversity and use failure as your fuel. aren't afraid to kick your own ass and show up when it's not convenient. Doesn't this sound like a fucking glorious modern-day creative Chuck Norris lifestyle? How could this mindset be any other than a blessing? If you haven't guessed it by now, I'm a mountain climber. Trust me when I say this roundhouse kick approach to your creative grind comes with a cost. The Curse Seduced by "Success" & Blinded by Comparison I transformed into a mountain climber when I got a little taste of what I thought was "success" back around 2013/2014. I became tunnel-visioned and borderline-obsessed with my side hustle when: My artwork started gaining traction on Instagram. Internet people started following my art and sending me praise. People started to pay me for my work. I'd get asked to speak or teach at big creative conferences. While cool shit was happening in my life, the comparison trap made it impossible to appreciate any progress I made during my climb. I was convinced that I had gotten such a late start to the game compared to my creative peers and idols. This eliminated my need to live in the moment and soak up wins, whether big or small. What was the point when someone else had more followers, bigger clients, or bigger keynotes on bigger stages? I couldn't appreciate what I had or was doing because I needed more—I was too focused on "what's next." I thought being obsessive about climbing bigger and better mountains was the key to surpassing all these people. The "Hustle Culture" Syndrome Another downside to this "what's next" mentality is becoming jaded by the "Hustle Culture." You begin to believe that you have burn the candle at both ends to advance. To ascend and dominate the next mountain, you sign your permission slip to lose sleep by working early and grinding hard late into the night. You tell yourself it's okay to eat shitty for convenience, skip the gym, and blow off people (even loved ones) because you begin to think these things are distractions. Next thing you know: you're burnt out, feeling like shit, have zero energy, and have no support. Working Smarter + Self-Awareness = Smart Hustle By all means, work your ass off. Don't let anyone tell you can't climb a mountain, as I'm all about going against the grain and making shit happen for yourself. However, I've learned this lesson the hard way. I've gone through burnout, ruined relationships, and hating the way I felt when looking in the mirror. Five years into my side hustle, I'm still a constant work-in-progress. My failures have taught me that there can be a beautiful balance of working hard and not working at all. "Cool" vs. "Not Cool" To find this beautiful balance, I think it's important to establish "cool" vs. "not cool" scenarios. Hitting a big milestone is "cool", but's it's more "cool" to have people in your corner to celebrate with (more on that in part two of this series). I understand that, once in a while, you may have to do an all-nighter to hit a deadline...but accepting this as the norm is "not cool." What's "cool" is getting sleep, taking care of your mental, physical, and even spiritual being to have the energy to work smarter, not harder. What's "not cool" is digging yourself an early grave because you work non-stop with no light at the end of the tunnel. What's "cool" is learning how to take breaks, delegating the non-essential, disconnecting, and having hobbies that let you recharge and refuel your inspiration tank. If you're a mountain climber like me, these "cool" areas tend to be our biggest struggles. This is why I've been implementing a week off from the podcast every seven weeks, so I can inject reoccurring lights at the end of the tunnel. I'm still early into this, but it's already helped immensely. I'm not feeling as overwhelmed, and I give myself a well-deserved day off. Be Cooler Than Chuck Norris Yes, Chuck Norris is cool. He has his own genre of jokes, and even though the dude is almost 80, he can still kick almost anyone's ass. However, what's cooler than being a modern-day creative Chuck Norris is kicking ass on your creative grind while still being able to see the bigger picture: the importance of health and relationships. What I'm really trying to say is, when you're climbing mountains, don't forget to look down and live in the in-between moments. Don't let life pass you by because you're too focused on "what's next." You can have your cake and eat it too with some "Smart Hustle." Stick with me as Part 2 is all about popping bottles and learning how to celebrate all W's, big and small. Enjoy This Episode? If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Shownotes Download your FREE Side Hustler’s War Chest Get your FREE audiobook download from Audible Join our Private Global Facebook Community of Creators Listener of the Week: decentdesigner usa Podcast Editor: Aine Brennan Shownotes Editor: Paige Garland Video Editor: Colton Bachar Podcast music: Blookah Want to Support the Show? Become a backer on Patreon Leave an Apple Podcast Rating and Review Share the show on social media or follow the Perspective Podcast Instagram Subscribe via your favorite podcast player: Apple Podcasts Spotify Google Play Music Overcast

Mom and Daughter Team Share Their Food Hustle - Smart Hustle

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Play Episode Listen Later Jul 2, 2019 27:29

Mom and Daughter Team Share Their Food Hustle - Smart Hustle by Ramon Ray interviews those in the hustle, the Smart Hustle of growing their business. To the point and insightful, you'll learn the tips you need to start and grow your business.

Scaling Her Accounting Business and Hiring - Smart Hustle

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Play Episode Listen Later Jul 2, 2019 26:08

Scaling Her Accounting Business and Hiring - Smart Hustle by Ramon Ray interviews those in the hustle, the Smart Hustle of growing their business. To the point and insightful, you'll learn the tips you need to start and grow your business.

DREAM CHASERS: RAMON RAY | Ep57

DREAM CHASERS

Play Episode Listen Later Jun 20, 2019 22:02

Editor and Founder of Smart Hustle, Ramon Ray, explains the unconventional inception of his firm, and how it is founded on a cornerstone of creativity. In this episode Ramon discusses: 1) How Smart Hustle went from question-mark to crushin' it 2) How small business owners can setup and maintain a rockstar organization with less than 5 staff members 3) Why he began to tear up at a certain point of the interview Contact Ramon: www.smarthustle.com www.ramonray.com Follow Dream Chasers on: Spotify: open.spotify.com/show/0fqzz3iJS2uARrz4N6dlmN?si=EQrwkWIUSoSsqmKzRRXx8g Apple Podcasts: itunes.apple.com/us/podcast/dream-chasers/id1441685534?mt=2&uo=4 And Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy83YTliY2IwL3BvZGNhc3QvcnNz --- Support this podcast: https://anchor.fm/dreamchasers/support

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NEXT LEVEL WEEKLY UPDATE: JUNE 17 - JUNE 23, 2019

DREAM CHASERS

Play Episode Listen Later Jun 17, 2019 6:58

1) I am going to LA and Dallas! (email me to connect: adam@carswell.io) 2) LinkedIn 101 Webinar (www.linkedin.com/in/adam-j-carswell-97606342) 3) This Week's Dream Chaser: Ramon Ray, CEO of Smart Hustle (ramonray.com) Have an idea for the Next Level Weekly Update or Dream Chasers? Shoot me an email - adam@carswell.io Subscribe to Dream Chasers on: iTunes: https://goo.gl/VMBZGa Spotify: https://goo.gl/6CkuqV YouTube: https://goo.gl/KnXSBo Facebook: https://goo.gl/7JeMhn Check out Next Level Trax: https://goo.gl/ra5YJH --- Support this podcast: https://anchor.fm/dreamchasers/support

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Chris Tuff - Working with Millennials

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Play Episode Listen Later Jun 3, 2019 18:06

Chris Tuff, shares with Ramon Ray of Smart Hustle how companies can thrive by working with millennials.

Episode 188: Ramon Ray, CEO of Smart Hustle Media

77WABC Mind Your Business

Play Episode Listen Later May 28, 2019 56:43

Tune in to hear Ramon discuss: How to build a fan base, How to become a Celebrity CEO! How to use social media to create a community, How to build consumer trust & How to successfully host a company event! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Ramon Ray of Smart Hustle Mag: You Don’t Need to Be Shaquille O’Neal to be a Celebrity CEO

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Play Episode Listen Later Apr 19, 2019 6:58

I caught up with Ramon Ray at a recent conference to discuss his new book Celebrity CEO, understand what he means by the term Celebrity CEO, why he feels it’s critical for today’s small business folks to become one, and what it will take to be one.

Her Success Story 51 - Publisher and Technology Evangelist

Her Success Story

Play Episode Listen Later Jan 13, 2019 28:55

Ramon Ray Ramonray.com https://www.facebook.com/ramonray https://twitter.com/ramonray Ramon Ray is the Founder and Editor of Smart Hustle magazine, he has started four companies, has shared the stage with powerful names likes Seth Godin, Daymond John and Simon Sinek and has written over 10,000 articles and blog posts. He is a producer, a best selling author, an entrepreneur and a global speaker. In this episode, we discuss: His fascination with taking things apart as a child and his interest in technology His love for the Internet in its early days and building a brand and a business from it Why writing books is a marketing and publicity tool Why he’s kicking off his book in the first quarter and how it correlates with his speaking The shelf life of your work and how to leverage it for opportunities How he finds time to write and what helps the process along The power of content and why building a community is more important than reaching millions Why looking at the engagement of your followers is so important Why he asks for feedback at his events and what he does with it Making choices as a family man and a businessman

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Ep 1: Marcus Smart Hustle Player of the Year Award

In The Rafters Podcast

Play Episode Listen Later Dec 19, 2018 61:43

Welcome to the first episode of In The Rafters Podcast! We kick off the first episode discussing the Celtics last game against the Pistons, Al Horford's knee injury, Jaylen Brown, Timelord, the everlasting Anthony Davis rumors, and then move on to the upcoming games on the Celtics schedule. Please share and subscribe! --- Support this podcast: https://anchor.fm/intherafterspodcast/support

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How to be Happy and Fulfilled in a Disruptive World: Notes from James Author Ray

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Play Episode Listen Later Sep 14, 2018 24:14

How to be Happy and Fulfilled in a Disruptive World: Notes from James Author Ray by Ramon Ray interviews those in the hustle, the Smart Hustle of growing their business. To the point and insightful, you'll learn the tips you need to start and grow your business.

From Penniless to the NYSE: Entrepreneurship from President of the National Entrepreneur Center

Play Episode Listen Later Sep 10, 2018 18:08

From Penniless to the NYSE: Entrepreneurship from President of the National Entrepreneur Center by Ramon Ray interviews those in the hustle, the Smart Hustle of growing their business. To the point and insightful, you'll learn the tips you need to start and grow your business.

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Shopify Exec Shares How Passion and Desire to Learn Help You Succeed with Online Sales

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Play Episode Listen Later Jul 3, 2018 14:34

Shopify Exec Shares How Passion and Desire to Learn Help You Succeed with Online Sales by Ramon Ray interviews those in the hustle, the Smart Hustle of growing their business. To the point and insightful, you'll learn the tips you need to start and grow your business.

How A Local Ice Cream Store Uses Facebook Ads To Build Online Buzz and Traffic To their Store

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Play Episode Listen Later Jul 2, 2018 18:57

How A Local Ice Cream Store Uses Facebook Ads To Build Online Buzz and Traffic To their Store by Ramon Ray interviews those in the hustle, the Smart Hustle of growing their business. To the point and insightful, you'll learn the tips you need to start and grow your business.

Want to Scale Your Business? Don't be an Entrepreneur: An Interview with Chris McGoff

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Play Episode Listen Later Jun 27, 2018 21:25

Want to Scale Your Business? Don't be an Entrepreneur: An Interview with Chris McGoff by Ramon Ray interviews those in the hustle, the Smart Hustle of growing their business. To the point and insightful, you'll learn the tips you need to start and grow your business.

What's Your Plan B and C In Case Plan A Fails? Aquavault Founder Shares His Insights

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Play Episode Listen Later Jun 18, 2018 16:05

What's Your Plan B and C In Case Plan A Fails? Aquavault Founder Shares His Insights by Ramon Ray interviews those in the hustle, the Smart Hustle of growing their business. To the point and insightful, you'll learn the tips you need to start and grow your business.

Sippy Cup Creator Says Market Positioning Is Essential in Branding

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Play Episode Listen Later Jun 13, 2018 16:59

Sippy Cup Creator Says Market Positioning Is Essential in Branding by Ramon Ray interviews those in the hustle, the Smart Hustle of growing their business. To the point and insightful, you'll learn the tips you need to start and grow your business.

Growing Profitability with Bench.co CEO Ian Crosby

Play Episode Listen Later May 15, 2018 11:33

Growing Profitability with Bench.co CEO Ian Crosby by Ramon Ray interviews those in the hustle, the Smart Hustle of growing their business. To the point and insightful, you'll learn the tips you need to start and grow your business.

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Practical Advice for Finding Balance from a Mogul Mom

Play Episode Listen Later May 15, 2018 16:19

Practical Advice for Finding Balance from a Mogul Mom by Ramon Ray interviews those in the hustle, the Smart Hustle of growing their business. To the point and insightful, you'll learn the tips you need to start and grow your business.

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Get Out of Your Comfort Zone - Rieva Lesonsky

Play Episode Listen Later May 15, 2018 15:54

Get Out of Your Comfort Zone - Rieva Lesonsky by Ramon Ray interviews those in the hustle, the Smart Hustle of growing their business. To the point and insightful, you'll learn the tips you need to start and grow your business.

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Future Proof Your Company Says NJ CoWorking Space Entrepreneur

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Play Episode Listen Later May 15, 2018 19:46

Future Proof Your Company Says NJ CoWorking Space Entrepreneur by Ramon Ray interviews those in the hustle, the Smart Hustle of growing their business. To the point and insightful, you'll learn the tips you need to start and grow your business.

Scottish Subscription-based Business Entrepreneur Stefan Pretty

Entrepreneur Effect

Play Episode Listen Later Mar 5, 2018 29:30

Dush Ramachandran speaks with Scottish entrepreneur Stefan Pretty who founded 5 businesses since the age of 18. As an expert in subscription-based business, bootstrapping and making customers happy, he recently wrote for Young Upstarts and Smart Hustle.

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Smart Hustle Report -- Michael Trabold of Paychex Talks Tax Cuts

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Play Episode Listen Later Feb 14, 2018 13:50

Michael Trabold joins Ramon Ray for his latest Smart Hustle Report.

Smart Hustle Report -- Michelle Weinstein

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Play Episode Listen Later Jan 31, 2018 21:52

Ramon Ray chats with Michelle Weinstein, The Pitch Queen for his latest Smart Hustle Report.

Smart Hustle Report -- Uli Nasibova

Play Episode Listen Later Jan 24, 2018 24:27

Small Business Trends Uli Nasibova chats with Ramon Ray for the latest Smart Hustle Report.

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Smart Hustle Report -- Chad Corzine, The Urban Agriculture Company

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Play Episode Listen Later Jan 16, 2018 34:22

Small Business Trends Ramon Ray chats with Chad Corzine of The Urban Agriculture Company.

Smart Hustle Report -- Ryan Himmel

Play Episode Listen Later Jan 15, 2018 11:14

Smart Hustle Report -- Ryan Himmel by Brent Leary and Small Business Trends

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Smart Hustle Report -- Wicked Good Cupcakes

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Play Episode Listen Later Jan 2, 2018 20:17

Ramon Ray chats with the founders of the popular Wicked Good Cupcakes.

Smart Hustle Report -- Dana Donofree

Play Episode Listen Later Dec 27, 2017 16:35

Smart Hustle Report -- Dana Donofree by Brent Leary and Small Business Trends

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Smart Hustle Report -- Nicolaus Wolfrum

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Play Episode Listen Later Dec 18, 2017 15:23

Ramon Ray chats with Nicolaus Wolfrum.

Smart Hustle Report -- Justin Finkelman

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Play Episode Listen Later Dec 12, 2017 11:17

Ramon Ray interviews Justin Finkelman.

Smart Hustle Report -- TrueMan McGee, Founder of Funky Fresh Spring Rolls

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Play Episode Listen Later Nov 30, 2017 26:18

Small Business Trends Ramon Ray chats with the founder of Funky Fresh Spring Rolls TrueMan McGee.

Smart Hustle Report -- Brian Scudamore, Founder of 1-800-GOT-JUNK

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Play Episode Listen Later Nov 28, 2017 6:35

Ramon Ray of Small Business Trends sits down with Brian Scudamore, the founder of 1-800-GOT-JUNK.

Smart Hustle Report -- Mitzi Perdue

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Play Episode Listen Later Nov 22, 2017 23:37

This edition of Smart Hustle Report is talking family business. So we went to an expert on the topic, Mitzi Perdue. Ramon Ray and Mitzi Perdue discuss passing a family business along to the next generation.

Smart Hustle Report with Ramon Ray -- Rand Leeb-du Toit

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Play Episode Listen Later Nov 1, 2017 15:32

Small Business Trends correspondent Ramon Ray sits down with Rand Leeb-du Toit for the premiere of his series, The Smart Hustle Report.

Episode 33 - Entrepreneurs Summit 2017 Leading Small Business Experts Wrap-Up Show

Moment Masters Small Business Podcast

Play Episode Listen Later Jul 9, 2017 41:45

The official Moment Masters One Year Anniversary episode! Shakira Brown a.k.a The Small Biz Whisperer shares interviews with celebrities and business gurus that she gathered in May 2017 while attending the Entrepreneur’s Summit in Houston hosted by Black Enterprise (BE) magazine. Shakira was there as an BE contributor and a member of invited press. Shakira brings you some of the top speakers from this annual event which was jammed packed with star power, enlightening panels, and multiple breakout sessions that empowered attendees with the tools and knowledge to take their businesses to the next level. In this episode you will hear from: Brandon Andrews (@brandontalks), Senior Consultant with Value Partnerships who works on Casting for Shark Tank and Steve Harvey’s Funderdome. Hear my interview with Brandon to for a few tips on how to prepare to be on business competition shows. Melinda Emerson a.k.a. The Small Biz Lady (@SmallBizLady) who shared “A good idea is still a good idea three weeks from now, you need to do some research to see if there is a market for your idea.” Lisa Ascolese a.k.a. The Inventress (@LisaAscolese) who shared when it comes to taking your invention to market that “It is very important to have access to capital because as you know NOTHING is for free” Ramon Ray (@ramonray) Entrepreneur , journalist and founder of Smart Hustle magazine shares that one key component to personal branding that is good for any business is happiness “Too many people do not exude with happiness” This episode also includes excerpts from Ray’s BE Summit presentation on personal branding that you definitely don’t want to miss. Plus, listen to the end for a BONUS interview with a well-known celebrity entrepreneur who is also a FIVE-time Grammy award winning songtress that you don’t want to miss. Whether you are running a business now or planning to this episode has solid advice that you can follow at any stage. Show Notes Need to clarify your message or personal brand? Sign-Up for Private Brand Coaching for Your Small Business with Shakira M. Brown The Small Biz Whisperer Check out this Websites: http://njprexpert.com Follow Me on Twitter: @SmallBizWhisper Subscribe to this Podcast in iTunes (please leave a review if you like what you hear!) Subscribe to this Podcast in Google Play Subscribe to this Podcast in Stitcher Connect with Moment Masters Show Guests: Ramon Ray Bio - http://www.ramonray.com/about-ramon Smart Hustle Magazine www.smarthustle.com and www.smarthustlecommunity.com YourSizzleVideo.com – 60-90 second video production for small business blogs for only $149 – Check it out! Twitter @RamonRay ------- Lisa Ascolese – The Inventress Bio - https://www.aowie.com/about-aowie Check out her website at www.Inventingatoz.com ------- Melinda Emerson Bio - http://succeedasyourownboss.com/about/ SmallBizlady.com – Check out her blog! Twitter and Facebook @smallbizlady Check out Melinda's books - Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works Are You Ready to Become Your Own Boss? by Emerson, Melinda F. (January 31, 2011) Brandon Andrews Bio - http://valuespartnerships.com/brandon-andrews/ Twitter @brandontalk Yolanda Adams http://yolandaadamslive.com/v2/ http://www.yolandaadamscoffee.com/ Be a guest on Moment Masters Show - email podcast@momentmasters.com

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Smart Hustle Interview: Rachel Rodgers on Launching Products

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Play Episode Listen Later Apr 19, 2017 31:21

In this Smart Hustle interview, Rachel Rodgers shares her top tips for creating and launching products for your business.

Smart Hustle Interview: Wilbur You's 5 Lessons on Business & Entrepreneurship

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Play Episode Listen Later Apr 19, 2017 23:07

In this Smart Hustle Interview with young entrepreneur, Wilbur You, he shares five lessons that all business owners and entrepreneurs, regardless of age or years of experience, can use now.

Smart Hustle Interview with Raj Sabhlok of Zoho

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Play Episode Listen Later Apr 8, 2017 28:27

A Smart Hustle Interview with Raj Sabhlok of Zoho on the history of their company and how they are evening the technology playing field for Small Business.

Life Lessons and Marketing Tips from The Social Media Guru, Jessica Campos