Podcast appearances and mentions of jack turk

In today's episode, host Jack Jostes shares conversations from attending Dan Kennedy's Magnetic Marketing SuperConference in Dallas, TX. Despite the conference being a marketing-focused event, he met some green industry business owners and the world's fastest copywriter who shared their stories on this episode of the Landscaper's Guide.Listen to the full episode to learn more about: Direct Response Marketing for the Green Industry: Learn how innovative marketing strategies can transform your business and effectively communicate your value to customers.Advancements in Robotic Mowing: Discover the benefits of robotic mowers, including consistent lawn aesthetics and reduced soil compaction, and understand their premium pricing structure.AI in Copywriting: Find out how the world's fastest copywriter uses AI to accelerate content creation and improve marketing efficiency.Show Notes:Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/Tell us where to send your beef jerky: https://landscapersguide.com/toolboxCheck out Farm Dirt Compost & Connect with Danny Wilson: https://farmdirtcompost.comCheck out the World's Fastest Copywriter & Connect with Jack Turk: http://writekillercopyfast.comCheck out Sharp Lawn Care & Connect with Lance Britton: https://sharplawncare.com/

After you've finished your copy, how do you know that you got everything right and haven't left anything out? There are several good ways to double-check, but I don't think there's one more fun than Jack Turk's Killer Copy Checklist. It's an 8-page PDF, written and presented like a comic book. But it's serious stuff, in an easy-to-take form. Today Jack's going to tell us about the checklist and make it available to you free… free… free of charge. To understand why this is such a good checklist, you need to know a little bit about Jack. He's our returning champion, and we're really happy to have him back today! Jack has decades of experience writing for corporations like Microsoft and Kodak, as well as a number of small businesses including dentists, attorneys, even magicians. As the voice of Dan Kennedy at GKIC and many other high-profile thought leaders, his sales copy has generated millions of dollars in sales and he's now known as the world's FASTEST Copywriter. Jack was also host of the highly successful Copywriting Summit, and was kind enough to invite me on to talk about headlines and hooks. Today he's going to walk us through his Killer Copy Checklist. It's as good as anything I've ever seen, and a whole lot more fun! Get yourself a free copy of Jack's Killer Copy Checklist here: www.writekillercopyfast.com/checklist Download.

What do the world's most experienced, successful copywriters really think? What if I could get them all together in one room and ask them to share their best ideas and techniques on specific copywriting topics they know most about? If you've ever wondered those things, you're not alone. Our special guest today, Jack Turk, wondered the same thing. And next week, he's going to give you an answer, at no cost to you, to hear what some of the world's top copywriters have to say. Including David Deutsch, Dave Dee, and another David, I can't remember his name right now. Plus many more! Jack's going to tell us all about it midway through the show. You should know he has decades of experience writing for the big guys, like Microsoft and Kodak. Plus many smaller businesses including dentists, attorneys, even magicians. As the voice of Dan Kennedy at GKIC and of many other high-profile thought leaders, Jack's sales copy has generated millions upon millions of dollars. Plus, he's now known as the world's FASTEST Copywriter. You can sign up for free access to the Copywriting Summit here: https://go.360summits.com/t?orid=579093&opid=150 Download.

In this episode, Nina Hershberger interviews Jack Turk, a fast-writing copywriter with decades of experience and expertise in the field.Jack shares his journey from being a technical writer to becoming the head copywriter at GKIC, where he became the voice of Dan Kennedy. He also shares his experience in performing radio comedy shows with famous comedian Tim Allen.Jack emphasizes the importance of writing copy fast, as it allows copywriters to be more productive and generate revenue. He also explains how AI has changed the world of copywriting and how it can be used as an assistant for brainstorming and generating ideas. However, he advises copywriters to provide clear direction to AI tools like ChatGPT in order to get the desired results.When it comes to small business owners, Jack emphasizes the need to understand direct response principles and the importance of creating compelling offers. He advises small business owners to focus on building relationships with their audience and providing value in their copywriting. He also suggests joint ventures with related businesses to offer added value to customers.He highlights the power of personality in marketing and encourages small business owners to be unique, entertaining, and relatable in their copywriting.He is hosting an upcoming Copywriting Summit, where he and 25 other experts will share valuable insights and strategies to improve copywriting skills. The event is virtual and free to attend.To learn more about Jack Turk and the Copywriting Summit, visit www.copywritingsummit.com.Key Points:Writing copy fast is essential for productivity and revenue generation.AI can be a valuable assistant for brainstorming and generating ideas, but clear prompts are necessary.Small business owners should focus on understanding direct response principles and creating compelling offers.Building relationships and providing value in copywriting is crucial for success.Personality and entertainment can make copy more engaging and relatable.The Copywriting Summit, featuring 26 experts, is a free virtual event that offers valuable insights and strategies for copywriting improvement.MegaBucks Radio with Nina Hershbergerhttps://businessinnovatorsradio.com/megabucks-radio-with-nina-hershbergerSource: https://businessinnovatorsradio.com/jack-turk-explore-the-possibilities-of-using-ai-tools-like-chat-gpt-for-brainstorming-ideas-and-generating-creative-copy

On his 50th birthday, Jack Turk quit his corporate job to become a magician. Then after 7 years as a magician, he became a copywriter. So if anyone can prove that selling involves a little 'magic' it's today's guest Jack. Today, Jack is a highly respected member of the Dan Kennedy copywriting world and boasts an extensive online writing career. --- Write Killer Copy Fast: https://writekillercopyfast.com/ Sign up for Jack's Copywriting Summit: http://copymagic.co   ---   How free are you, really?   Grab my Levels of Liberty Tactical Checklist to find out: https://www.henrybingaman.com/liberty/

Did you know that great marketing happens as the result of systems and processes? It's true. That's because a solid marketing system helps to ensure consistency, efficiency, and ultimately, success. Jack Turk, the World's Fastest Copywriter, is the hidden “man behind the curtain” for NO BS Inner Circle (founded by Dan Kennedy) and many other prominent marketing experts in Dentistry, Finance, and Small Business. He has written copy that has generated millions of dollars in sales for corporations like Microsoft and Kodak, as well as small businesses including Dentists, Attorneys, Physicians, even Magicians… webinars, TV commercials, sales letters, email, product launches, websites, info-products, and much more. writekillercopyfast.com/3steps

Welcome to the Evolvepreneur Secrets Show Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Jack Turk ... For decades, I focused on growing my career as a writer (my very first stint was writing comedy for a college radio show with my friend Tim Allen). After graduation, I bounced around at different jobs across the country – Michigan, Texas, Boston – having a great run writing for high-tech companies. But on my 50th birthday, I marched into my boss's office at Microsoft and told him “I'm quitting to become a magician.” Because even though my job as game writer for Flight Simulator, Age of Empires, and multiple XBox titles had been a blast, I still wanted to go for my dream of making a living as a professional magician and entrepreneur. It was quite the ride – with plenty of ups and downs. I'm an excellent kidshow performer, but the magic of a successful business only became real after I discovered the power of direct response copywriting in the mold of Dan Kennedy, John Caples, and other copy legends. I extended my business to help other magicians successfully sell their services… through webinars, live events, and products. Eventually, my success as a marketer and copywriter led me to join Dan Kennedy's company – GKIC – where from 2012 to 2015 I led the copy team as Head Copywriter... becoming known as the voice of Dan Kennedy. Today I provide marketing / writing services and counsel to a variety of clients in many different industries. My key superpower – I write FAST. Extremely FAST. I was the fastest writer at Microsoft and I daresay I'm likely the World's FASTEST Copywriter today. My passion is helping small business owners and entrepreneurs discover how write their own marketing materials FASTER.

Do you struggle to write copy for your course? Our guest today is a copy writing magician - no, really... Jack Turk is a performing musician who's second love is copywriting. He's sharing the 3 things you need to be a successful copywriter for your own programs. Get the headline toolkit at www.writekillercopyfast.com/3stepsFind out more about Master Teacher Accelerator when you send us a message at team@handprintlegacy.com

A-list copywriter, Jack Turk, joins the Systematic Magic Podcast to reveal how to write killer copy fast. For more on Jack, Click here: https://writekillercopyfast.com/info/headlinereport/report/ Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business” Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com

JACK TURK - the World's Fastest Copywriter - is the hidden “man behind the curtain” for NO BS Inner Circle (founded by Dan Kennedy) and many other prominent marketing experts in Dentistry, Finance, and Small Business. He has written copy that has generated millions of dollars in sales for corporations like Microsoft and Kodak, as well as small businesses including Dentists, Attorneys, Physicians, even Magicians… webinars, TV commercials, sales letters, email, product launches, websites, info-products, and much more.

This is the 2nd part of our interview with Jack Turk, “The World’s FASTEST Copywriter” as he shares the quickest, easiest way to write powerful sales copy.

This week Jack Turk, “The World’s FASTEST Copywriter” joins us on the show to share his advice on writing powerful sales copy fast. If you’re a marketer, business owner, salesperson of any kind, you know how hard it can be to create effective sales copy to promote your products and services. Getting the words out […]

Join Tom Gaddis and Jack Turk as they talk about marketing and how to write copy fast. From the business of being a full-time magician, Jack found his love for marketing, helped other magicians with their business, and eventually was hired as a copywriter. He gets into the steps on how you can write copy without investing a million years into each word and phrase! By the end of the episode, you will learn how to develop yourself in whatever space you're in, understand your communities' identity, and engage with it to help others.   “You can write your own copy. Give it a good shot!” – Jack Turk   On this episode: Finding your niche in any business you're in and connecting with it. Knowing who you're writing to in your copy Where should you focus on as a new copywriter? Find the starving crowd! Turn off the editor in your head. Write the copy that you can write fast! Remember to use tools. Don't underestimate the power of templates and magazine ads. Copywriting is just putting all the pieces together. Make sure to find those pieces.   --- Jack's Book: 101 Fast, Good , Cheap Hacks for Writing a KILLER Sales Letter https://www.amazon.com/Cheap-Hacks-Writing-KILLER-Letter-ebook/dp/B01MS73SXX How to Write Killer Copy Fast https://www.amazon.com/How-Write-Killer-Copy-Fast/dp/1693647036 Jack's Website: https://writekillercopyfast.com/ About Jack Turk: For decades, I focused on growing my career as a writer (my very first stint was writing comedy for a college radio show with my friend Tim Allen). After graduation, I bounced around at different jobs across the country – Michigan, Texas, Boston – having a great run writing for high-tech companies. But on my 50th birthday, I marched into my boss's office at Microsoft and told him “I'm quitting to become a magician.” Even though my job as game writer for Flight Simulator, Age of Empires, and multiple XBox titles had been a blast, I still wanted to go for my dream of making a living as a professional magician and entrepreneur. It was quite the ride – with plenty of ups and downs along the way. I'm an excellent kidshow performer, but the magic of a successful business only became real after I discovered the power of direct response copywriting in the mold of Dan Kennedy, John Caples, and other copy greats. I extended my business to help other magicians successfully sell their services… through webinars, live events, and products. Eventually, my success as a marketer and copywriter led me to join Dan Kennedy's company – GKIC – where for over three years I led the copy team as Head Copywriter. Now I provide marketing / writing services and counsel to a variety of clients in many different industries. My key superpower – I write FAST. Extremely FAST.  I was the fastest writer at Microsoft and I daresay I'm likely the World's FASTEST Copywriter today. Helping YOU write faster is why I created this site - because getting your copy written faster means you can get it DONE and out the door where it can help your customers and make you some money. ---   Link for the free E-Guide https://tomgaddis.com/secret Connect with Tom Gaddis: Website - http://tomgaddis.com/ LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz

Jack Turk, WriteKillerCopyFast.com – The Sharkpreneur podcast with Seth Greene Episode 431 Jack Turk Jack Turk has decades of experience writing for corporations like Microsoft and Kodak, as well as a number of small businesses, including dentists, attorneys, and even magicians. Jack focused on growing his career as a writer. After graduation, he bounced around from different jobs across the country – Michigan, Texas, Boston – having a great run writing for high-tech companies. His copy has generated millions of dollars in sales, and he's now known as the world's fastest copywriter. On his 50th birthday he quit working for Microsoft to become a magician. After discovering the power of direct response copywriting, he extended his business to help other magicians successfully sell their services. He wants to help people write faster so they can get their copy faster, so people can help their customers and make some money. Listen to this informative Sharkpreneur episode with Jack Turk about using effective copywriting to grow a business. Here are some of the beneficial topics covered on this week’s show: ●    How businesses need to identify their ideal clients and target them. ●    Why your direct mail needs to call for action and ask for the sale. ●    How your offer should be so good it makes you hurt to promote it. ●    Why you need to target a problem and solve it for your clients. ●    How the right bonus can create a bigger driver to buy than the product. Connect with Jack: Guest Contact Info Twitter @jackmturk LinkedIn linkedin.com/in/jackturk Links Mentioned: writekillercopyfast.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Main Street Author Podcast, I interview pro copywriter and author, Jack Turk..I first met Jack when he was the head copywriter for GKIC. He has an interesting and diverse background including being a game writer for some of the world’s most well-known computer games and has written copy that has generated millions of dollars in sales for corporations like Microsoft and Kodak, as well as small businesses including dentists, attorneys, physicians and even magicians.You can learn more about Jack by visiting WriteKillerCopyFast.com.

Jack Turk is a comedy writer, turned professional magician, and then a copywriter for Dan Kennedy’s company - GKIC. Yep. Magician. In this podcast, Yon and Colin hear about his fascinating entrepreneurial career and pick his brain about better writing techniques towards how an advisor can be their own copywriter. All while having a laugh - he was a joy to chat with. Jack Turk is the author of two fantastic writing books (yes, we actually read them): How to Write Killer Copy Fast and 101 Fast, Good, Cheap Hacks to write a KILLER Sales Letter. Check out his website: https://writekillercopyfast.com/

On this episode, we explore how marketers can become better copywriters, with the world’s fastest copywriter, Jack Turk.   Get the full show notes here!

Jack Turk has decades of experience writing for corporations like Microsoft and Kodak, as well as a number of small businesses, including dentists, attorneys. Hey, even magicians. His copy has generated millions of dollars in sales, and he's now known as the world's fastest copywriter. Screw The Commute Podcast Show Notes Episode 158 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 04:11 Tom's introduction to Jack Turk 06:51 "The Incident" with Bill Gates 08:52 Selling Grit as a kid and doing magic 18:46 Leaving Microsoft exactly the wrong way 24:53 Tips for us on Copywriting 30:54 An embarrassing birthday event 33:35 The best and worst parts of working for yourself 37:40 Sponsor message 38:57 A typical day for Jack and how he stays motivated Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar – It's the second webinar on the page: https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Jack's website - http://writekillercopyfast.com/ Free 3 Step System - http://writekillercopyfast.com/3steps Via email: jack@writekillercopyfast.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Copywriting - https://screwthecommute.com/13/ David Garfinkel - https://screwthecommute.com/114/ More Business Skills That Rock - https://screwthecommute.com/154/ Team Meetings - https://screwthecommute.com/157/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.  

When you go to the Inner Circle works, everybody takes a turn to teach something awesome to the group, and then they say, “Hey, I have some things I need help with.” Then the whole group kind of analyze this person's business and give feedback… You get advice from a lot of heavy hitters, and everyone is focused on you until the timer goes off - it's intense…   It’s mentally exhausting, but it's a lot of fun, and totally priceless! Before the Inner Circle, I could not sleep. I woke up at five dreaming that I was on stage...I was like, “I can't sleep anymore,” so I spent three hours pacing and working this out… MY OFFER CREATION PROCESS One of the things I want to teach you today is three simple ways to create an offer. We all think that creating an offer means that we go and add a whole bunch of products together… And that’s definitely an awesome way to create an offer…   ...but it’s NOT the ONLY way. Anyways, I want to teach you three of those methods today. THE DREADED QUESTION On top of that, another thing I think you’ll really find interesting is seeing me answer the question of what I actually do.. *that* is NOT an easy question for a lot of entrepreneurs to answer…   “What do you do?”...is kinda the dreaded question! When somebody asks, “What do you do,” and you have to answer - sometimes that sucks. But now, I can answer that question; I know exactly what I do…   There are some things that, (like I said in the past), you have to design, and there are other things that you have to discover… Sometimes explaining what you do is something you have to discover, and that's been the case for me; it's not the case for everybody, but for me, it's been that way... ...and I’m gonna share that with you in a single sentence! https://youtu.be/mwj8UkCVSds So you’re gonna find out: Three ways to create an offer What it is I that actually do for the marketplace Why we have so many people reaching out to ask to be in our programs. If you want to watch the actual presentation, you can do that here. I have chopped out a certain piece that I don't want you to know about yet… ;-) We have a product that we've been doing for a while now, and we have a lot of people in it now - which is great, it's done quite well… It’s made a lot of money for us, and made A LOT of money for the students, I chopped that piece out, and I’m gonna keep that hush-hush for just a little bit longer while I finish a few things of…   YES, THIS WILL WORK FOR YOU! One of the most challenging things I have to deal with is when people ask, “Stephen, that's really cool, but how does it work for me?” They say things like: I'm in high ticket B2B sales that are multistage sales that are multistage sales/ contracts… I'm in retail… Stephen, I'm in… So, I think one of the things that’ll be helpful is for you to see three ways to create an offer… that you can tweak to apply to whatever business you’re in…   You can use them all together, (which is very powerful), but you also can use just one or two to add immediate value to whatever you sell. So let's talk about value creation and how that actually happens… JUST DO IT This is my third inner circle meeting as a member, and I think those of you guys who saw me that first time will agree that I’m really very different… One of the things that I've been focusing on is showing up as my authentic self and being unapologetic about that, and it's been very fun to start doing that…   … and I've noticed when I can do that for customers and help them arrive, they do all kinds of stuff on their own. That’s literally what the One Funnel Away Challenge was meant to do… If I can get them to say, “ I am an entrepreneur, I am a funnel builder,” they'll suddenly go do stuff without me yelling, “Just take the next step...”   The amount of forcing I have to do drops like crazy. BUILDING MY WAFFLE I have been building my waffle, and it is awesome: I have to content teams I have a funnel team … I don't have quite the executive team yet, but it's been awesome. I mean, stuff's getting done without me all the time.   A lot of people asked me, “Stephen, how are you doing all that you are?” I'm NOT, my company is. I'm building an actual asset… ... and that's been a major big piece for me in the last six months. Other cool things that we've done: We did a cool 7-day launch (following what Russell did) - it was so good, it was awesome. It launched my event, and opened the tickets - it was a 6-figure launch. I did my first quarter-million-month last month - that was awesome, that was a cool one. 10, six-figure months in a row - yeah, stuff’s going good. We have 3,000 downloads a day on the podcast, which is so fun. I'm speaking of Carnegie Hall - how cool is that! That's gonna be with Martha Stewart, Dan Kennedy, Michael Gerber in September. My main product OfferLab - there's not even a funnel behind it - started at a quarter million, (softly just word of mouth), there's not even a funnel yet, it's been really validating.   The Carnegie Hall people asked me, “Do you want to sell?” I was like, “Yeah, I wanna sell!” They said, “No one else has said they want to sell…”   I was like, “Why would you say ‘no’ to that, of course, I want to sell.” WHAT IS AN ENTREPRENEUR? Anyways, I'm in this weird phase… I was talking to Alex Charfen a few days ago, and I was like, “Dude, I feel like I am always moving and changing.” Alex said, “...that's what an entrepreneur is. You just redevelop over and over and over again.” So it's been weird... I feel like I've been shifting and changing so fast and asking, “Well, what is my foundation as a human being... as me,” and that question is what I think has allowed my true self to start coming out.   In fact, two or three weeks ago, I told my wife Alyssa, “I can feel another change coming on, and I'm kind of freaked out about it..., but it's coming...” … and those changes are ALWAYS uncomfortable. One of the things I’ve realized who I serve... I didn't know the answer to that before... I serve existing and new entrepreneurs inside ClickFunnels There are a few things about ClickFunnels, in the last six months, that have shown me that it is A MARKET ... …and I'm very excited about because it's growing and maturing. And now, when someone asks, “What do you do?” I can tell them... I've never been able to answer that before. So here it is:   I help people design and launch wildly lucrative offers ... that's exactly what I do! So I'm excited; that's just the most ultimate ridiculous clarity. I think I would've been my own worst nightmare client like a year ago, because I couldn't answer those questions…   What do you want? Where are you moving to? ...and so it's fun to be able to say that what I do in one simple sentence. Anyways, a little give here... I’M A CAPITALIST PIG   I call myself the Capitalist Pig, so I’d better know about capitalism - so I've been learning about the origins of Capitalism. I've been diving into a lot of history lessons… I’ve been learning about Adam Smith is known as the father of modern Capitalism… In his time, Smith was known, for disrupting a lot of things... NOT just Capitalism itself… In the 1700s - 1800s Europe, there was this really weird belief of how value is created... People believed that the amount of time spent creating a product equaled the amount of value that it had. But Adam Smith was like, “No that's dumb,” and he was the first one to really start switching that idea. Smith came in and flipped that idea, and said, “No no no…” Value is in the eyes of the beholder. Value is in the eyes of the person who's gonna consume it. And so, as the Offer Guy, what I'm really doing is helping people understand how value is created. And to do that, you have to understand the difference between COST/ PRICE/ VALUE… WHAT’S IT WORTH?   COST = is what you pay to fulfill. PRICE = is what your customer pays to get your product. VALUE = is determined in your customer's eyes. I used to have this major, major hang-up; it was a huge false belief of mine… I used to think, “Oh my gosh, would I buy my own product?”   ...and that would be how I decide the price. *MAJOR PROBLEM* I wouldn't pay myself 35 grand to hang out with me for a day - I'm not that cool ;-)   BUT… I'm NOT the one buying the product... and lots of people do buy. The customer decides, the customer chooses the value, and I make things that are valuable in their eyes. WHAT IS AN OFFER? So... I've been on this mission to define an offer... and I can't say how many times, (even just with Russell), I've heard it said, “Can someone just define a funnel better... like how can we get a better definition? How can we explain it?”   So I'm trying to solve the same problem for offers, and I think I have… Recently, I was able to meet Dan Kennedy's ghostwriter. He was the guy who was in charge of all the writers at Dan Kennedy's place and ended up writing Magnetic Marketing. He and I would email back and forth, and he has his own book. His name's Jack Turk (by the way don't steal him, I'm still convincing him to write my book)... ...and in that book he says: Offer = Core Product + Value Add   I was like, “That's such a good way to define what an offer actually is!” PRODUCT VERSUS OFFER People ask me all the time, “What's the difference between a product and an offer, Stephen?” I'm like, “Well, an offer is a collection of products,” that's a method when you get down to it... A core product + value add = that's what an offer is! ClickFunnels = core product + value add (a whole bunch of other stuff that helps you use it better). For Example: ClickFunnels + Funnel Hacks = OFFER   So I've been geeking out hard on ways to create offers under that formula. How can I take a product and move it into an offer? So staying with the example of #ClickFunnels as the core product... The method we're all used to creating offers with is by adding MORE products in our stack slide - and it's a great method! We add product, product, product, product, product and that adds a lot of natural value to what we're selling… ...and now, our dream customer is like, “Boom! Well, of course, I'll pay a grand or two for Funnel Hacks!”   Does that make sense? These are super-powerful points to understand. There are other ways to create an offer, though… MY FAVORITE BOOK How many of you guys have seen the fake book story?   I've made so many people mad with that story. The funny thing is that Michael Porter is like a huge deal. He's a scholar and Ph.D. But think about this… What's interesting is, I take his product, (I’ve never read that book, still haven't), and I sell it…   Every time I tell that story, ( it’s about eight times now in front of live audiences)... EVERY TIME I tell that story, (before I even get to the stack), people have the book in their shopping cart, and a lot have already bought before I’ve finished.   Q: What added the value and made people want to buy the book? A: It was the story and the sales message. This has been helpful for a lot of people in retail/ b2b/ multistage sales events, people who are on the fringes of ClickFunnels'... … it helps them create a product or an offer without having to create a HUGE stack! Some of them already have the product, and they're like, “I'm not gonna go create all these things for my stack.” Now how many of you have ever thought that? “What?!!! I gotta go create all that stuff inside of my offer to make an offer?”   If that’s you. Then you can use this method, you’ve just gotta have a really amazing story. THE CLAUDE HOPKINS WAY... The other way to add value comes from Claude Hopkins…   Claude has this really interesting quote… I actually learned this first from Tim Ferriss in The 4-Hour Work Week. Tim uses the example of t-shirts, and he says, “If these aren't the most comfortable t-shirts you'd ever worn in your life, I'll give you the shirt back plus twice your money.” It's like, “Woah,” that just increased the value! Q: There are no additional products or sales message - so what increased the value? A: *The Guarantee* Now, back to Claude Hopkins, who said: Two men came to me each offering me a horse. Both made equal claims. They were good horses, kind and gentle. A child could drive them. One man said, ‘Try the horse for a week. If my claims are not true, come back for your money.’ The other man also said, "Try the horse for a week." But then he added, "Come and pay me then." I naturally took the second horse. Isn’t that interesting…   Hopkins flips the guarantee on it’s back and creates an offer out of the very same product - that's all he does! Horse #1 Horse #2 ... what's the difference? Nothing but the guarantee! Why was there a natural value add, (‘I naturally took the second man's horse”)? ...because of the guarantee, this whole thing was switched.   There are more ways to create value, andI've been deep diving into the concept of what creates offers and some of the easiest ways to add value to everyone's business... I've been focusing pretty hard on this especially for the last year, and I had a big question arise in me… MOWER MAN GETS EVEN... I was mowing the lawn, and I don't know why, so I was listening to audiobooks, and I had this realization, like: “Oh my gosh, I am where I am because of talent not positioning.”   Have you ever realized that about yourself? It's freaky. I realized that people are making a lot of money because of positioning only and NOT talent. I was like, “Oh my gosh,” I said it out loud as I was mowing the lawn. I was like, “I am where I am because of talent, NOT positioning.” Some people are waaay worse, super bad and they’re making waaaay more money than me… And after I got over being pissed, I finally thought, “...but what's the lesson from this? Oh my gosh, look at how they position themselves in relation to the market!”   So now, what I do is I teach people in existing companies, (they're the ones that love this the most)...   And I've been traveling a lot doing this… I help companies understand what their market is. Most people can't even define what that means much less choose one. ...so I help businesses to understand what their market is and the relationship to all the other markets out there. IS YOUR RED OCEAN EVEN RIPE? Not all markets are red Not all red markets are ready for a blue   There are signals - there are patterns all over the place - I feel like it's ‘a beautiful mind...’ “Oh my gosh, are you all here?” And I've realized that “Oh my gosh, the path on this is so clear.” I just help people understand: What market they actually sell into Who their dream customer is in there, so they're not trying to sell everybody The core problem they’re trying to solve…   ... and I dedicate my whole business to the Core Offer, it's pretty simple.   DO YOU HAVE A BUSINESS? Pre my ClickFunnels days, I was building funnels for a company in Florida using ClickFunnels... This company had an amazing product - their product was beautiful - they were known at the top of their industry. But as I started working with them, it was the most garbage jacked-up company I've ever seen in my life.   They had… No Processes No Systems No support No salesmen ... it was jacked up! That company was surviving strictly because it had a good product, there was NO business That’s when I realized that there was… A huge difference between a business and products A huge difference between a business and funnels ….and it just kept going and going from there, until I realized that what I do is help people: Create the middle of their value ladder Create the launch campaign that puts it into orbit... and the Evergreen campaign that keeps it there. Then whatever goes on top and the bottom of the value ladder. So I've been realizing, “Holy crap, there are lots of ways to create an offer.” I just showed you very briefly, three ways to create a valuable offer: You can do through the guarantee You can do it through having lots of products and a stack You can do it through a story ... but there are ways all over the place to do that: I can do it by identifying a core problem that there's already existing - I don't need to create the problem. I can do it through identifying a clear who in the market that I serve. I can do it inside the way I launch. How many of you guys know someone who's waaay worse than you are, but they're making more money than you do? Pisses me off…   ….what about you? I'm like that is not right, and it’s one of the reasons why I'm diving so heavily into what a campaign is… A campaign is NOT ads, but ads can be part of it. MAKING NOISE There are two different styles of campaigns, and I've been making HUGE lists of the major launch campaigns and evergreen campaigns that I've seen…   ...because that's how crappy people are making more money than you, that's how they're making more money than me…. They just make more noise. I'm a marketer - I'm a professional noisemaker. ...and the people making MORE money... well, they just know how to make MORE noise.   BOOM! Oh yeah, wasn't that awesome? Hey, just real quick: A few months ago Russell asked me to write a chapter for a secret project he was doing. I had to write a chapter for a book, this was the letter I got from him. He said: "Hey Stephen, let me ask you a quick question... You suddenly lose all your money, along with your name and your reputation, and only have your marketing know-how left. You have bills piled high and people harassing you for money over the phone. You have a guaranteed roof over your head, a phone line, an internet connection, and a ClickFunnels account for only one month. You no longer have your big guru name, your following, your JV partners. Other than your vast marketing experience, you're an unknown newbie... What would you do from day #1 to day #30 to save yourself? Russell Brunson Hey, if you want to see my answer and a bunch of other marketers who also answered that in this amazing book and summit, just go to 30days.com/stephen.   You can see the entire summit, you can see the book, you can see what we wrote in there and each of our detailed plans. Just go to 30days.com/stephen.  

Okay. I am seriously going to skip the intro. Yes, it's another episode, but I'm choosing to skip, the intro because I'm dying right now. It is literally 2:00 in the morning and I just spent the past hour reading through this book that I just got a couple of weeks ago and finally picked it up tonight, which was a bad idea to pick it up at midnight pretty much, or I guess one o'clock but I'm dying right now. I'm like, holy cow. I don't know if it's just because it's late, but I got to tell you about it. So here's the deal. I know how frustrating it is as an entrepreneur to waste countless hours sifting through, want to be experts who've never actually helped me in the end. Then to learn years later that there was an expert who really could help me a hundred times faster than learning it on my own. I have created this podcast to save you time and money while taking you on a journey with me as I learned from an interview, real experts who can actually help you grow your business. My name is Coulton Woods, and you're listening to Learning From The Experts. What's going on guys. So, backstory. I went to Jeff Walker's product launch formula event, right. And as we were sitting there, a few rows back from the front, we were just paying attention, watching the event, hanging out me and Steve trying to figure out how everything's going with them, how they're running it. And Pretty Soon Jeff Walker has us turn around and talk to people around us and get to know them and what they're doing. Well, it turns out that Stephen starts talking to the guy in front of us and his name is Jack Turk. And if you know who Jack Turk is, you'll know exactly where I'm going with this. But, his name is Jack Turk. I actually didn't know who he was at all. He writes for, I don't know if I can even really say who he ghost writes for, but he's, he's like a legend, a legendary ghost writer. He ghost writed for a really big person that I probably can't even name, I don't even know if it's legal or not, but he is very huge in the online marketing space. Anyway, so we got talking to him and he's like, yeah, I ghost wrote all these books, all this sales copy, all of these different offers, you name it, for this one really huge person. So that kind of intrigued us a bit and he's like, yeah, I totally know exactly what you do Stephen. Like, I know your industry and what you teach so well, cause I've literally written books on it myself for other people. And if you don't know what a ghost writer is, it's a writer for a certain individual. Like if Steven got somebody to write a book for him, but not giving that person the credit for the book, that would be a ghost writer. So essentially they'll come in and say, Hey, I know your stuff, or give me access to all your stuff. I will write a book on your stuff. That will sound exactly like it's coming from you. So it's almost like they wrote their own book, but somebody just kind of helped put it together for them and write it. So he's a ghost writer and he was like, Hey, I'd love to write some stuff for you. So that was pretty awesome actually, especially since he's been writing for some really huge people, which is crazy. But anyway, so we're sitting in an event and he actually had his own book, on the chair below him. And before we even met him and talked to him, I saw sitting on the ground and I was like, that actually looks like a book that I would really like. So I told a few of them, like, I actually took a picture of it, literally took a picture of it like right there beneath this chair so that I could remember like, you know, look it up on Google or Amazon and buy it and get it shipped to my house so I could check it out. It was funny. I was like telling Steve, dude, like I want that book. And he's like, no way. I saw it too. Now I want it as well. So we totally bought a couple of copies for us. And also it was kind of just to say that to the guy like, hey, we bought a couple of copies of your book. It looked pretty interesting so we thought we'd buy a couple. And he's like, oh sweet, I'm glad. It's hope you guys really enjoy it. So I've had it sitting on my desk for the past couple of weeks since the event, cause literally the day you get back from the event, Amazon's got it at your door. So it's pretty quick stuff. Right, man, anyway, I could feel a side rant coming on, but I'm not going to go there. So it's been sitting on my desk for a couple of weeks and I finally picked it up tonight and I was kind of getting tired and I was like, I'll probably go to bed here soon. It is one o'clock in the morning. And I was like, you know, I'm going to look at that real quick and kind of see what it's about. And I literally opened it up and the first couple pages I started just reading through it and I was like, what the, this is freaking gold. This is like everything that I've seen even Russell and Steve Teaching things, but in copy, just laid out. It's super easy to go through and read and get what you need from it. So pretty soon I realize I'm on like page 90, there's only like 123 pages in the whole book. So it's not very much, but I'm on like page 90 and I'm like, holy cow, this is just straight gold. Obviously I'm kind of skimming through some of it and then reading pretty good on heavily on some parts of it, but I'm just diving in right now. I cannot believe how much is given in here. And I can tell that he's been writing for some really huge people by the way, that he literally has written this and how easy it is to just see it. But then also like the straight up just golden nuggets on every freaking page. If you guys are writing anything with sales copy, if you guys are writing ads for any kind of ad platform, it doesn't matter, anything on your website. literally, if you're creating mailers, I remember I saw something in there about creating or writing an actual Mailer, sales copy for the mailer, the mailer itself. Hopefully I'm saying that right. It is two o'clock in the morning. So if I slur my words, I'm sorry. So if you guys do any kind of writing for sales on any level of that, you need to get this book, you need to figure out who this guy is. I'll drop you the headline of the book cause I know you're probably dying. I hope you're dying because you should go buy it right now. In fact, let me actually pull it up on Amazon. I want to see how much it is so you can even know how much it's going to cost you on Amazon. let's see here, it's called the "101 fast, good cheap hacks to writing a killer sales letter" it's pretty awesome. I can't, I just can't believe it's $14.95 paper back and you get it in two days, which is awesome. So if you guys write any kind of copy, if you write anything on websites, if you do any kind of, even just social media posting, whatever it may be, I cannot believe how easily this is laid out. I mean it's 101 like hacks to writing a killer sales letter and it literally is on this page it's hack number seven, you know, and then the title of it, it's like hack number seven, make it so good It hurts. And he talks a lot about offers in here and different parts of the offer and the sales copy with it. Oh Man. Anyway, I know I could probably go on forever just talking about, not even really talking about what it say it says, but okay, check this out. Here's one, hack number 45, use the right words and headlines. This is really interesting. He says, make sure your copy uses the top 10 money making words you should use in your headlines, John Capitals, hopefully I said that right, who was head of the third largest AD agency in the US for 40 years. If that doesn't say something, I don't know What doesn't, the most commonly used words in 100 successful headlines. Here's what he found. You want to use the word "you". Okay. Okay. So in 100 successful headlines, here are the words, the top, words used in those headlines. Man. Hopefully that makes sense. So I'll list off the top 10 words used in those headlines. So the word "you" was used 31 times the word "your" was, so "why", "oh", "you" "are" "your" was views a 14 times how 12 times and new 10 times who? Eight times money, six times now, four times people, four times want four times. And why four times. I never would have guessed that you your how new who money now people was or Wasn’t. And why would be the top 10 money making words that you should be using in your headline? That almost sounds too simple stupid to be true, but it actually makes sense when you look at it. So the most common words of course were you and your, it should be obvious, when you're writing to sell. The biggest mistake most often made is to focus on we and I. I Looked through the Valpak ads you get in the mail, how many times do you see ads? They only tell their story. Do you care? Me Neither. Using the right words is critical to making a sales letter do their job. I saw that one. It was like what? That's so stupid, simple and easy, but it makes so much sense. Like how many people were writing like, oh, we have 30 years of experience in business. Who the freak cares, they want to know about how you are going to help them, not the fact that you have all this great, awesome, cool experience stuff like no, instead of saying that, twists around and say something about how your experience is going to get them what they want anyway. So I know I've been going on this longer than I even expected to, but I just wanted to take a minute and drop this real quick. I don't even know how I didn't hear about this book before. It's probably super underrated. I don't even know when it was released. That would actually probably be a good, I don't think it would be it on Amazon, but that might be a good indication. Oh, Independently published November 12th, 2018. Oh well that makes sense. It just barely came out. This thing is going to go huge and you guys want to know about it right now. So I would say hurry up and get your copy, I wonder if he has a funnel for it, he's got to have a funnel. Anyway, if you find a funnel for it, let me know cause I'm totally going to go through here and yeah, figure out what he's doing. I'm going to find everything I can about him because every headline that he has written, I'm totally going to be getting ideas from and modeling. So that's just kind of what I wanted to drop on you guys today. Hopefully that is something that you guys like and something you want to hear. If you're into sales at all, if you're in anything business related, you should like that. If you have somebody that does your marketing for you in house than I would 100% say, get this book, have them go through it, use it. Often. I can already tell this is going to be like a Bible for sells copy. Anyway, that’s what I have for you tonight. I will let you go and I'm going to go to bed. Well, hopefully here soon. Are you looking to jumpstart your business by learning or getting help from the real experts? Go to learning from the experts.com to find preapproved experts that I've handpicked for you. Please don't forget to let me know how I'm doing by subscribing, rating, and leaving feedback.