Persuasion by the Pint

On this episode, we’ll be discussing the book The Puppet Masters Bible by Tom Walker. Our brain is a predictable machine. It operates on patterns, and you can reprogram them when you know how to disrupt them. That's where neuroscience-backed manipulation comes in. It’s nothing new, but we’ll be discussing some of our biggest takeaways […] The post 395: Puppet Master Persuasion – We Discuss a Powerful Field Guide to Everyday Persuasion first appeared on Persuasion by the Pint.

In this episode, Dave Dutton joins the podcast to talk about marketing and what he would do if he were starting a business today with no money. We also try building an app with A.I. The post 394: We Talk Marketing with Dave Dutton and Build an App with an AI Agent first appeared on Persuasion by the Pint.

In this episode, we’ll discuss a variety of topics, including Hooters’ rebranding, a subtle but clever Mercedes ad, emotional marketing for nonprofits, and how to generate more business for your local restaurant. The post 393: Persuasion by the Flight – We discuss Hooters Re-Branding, the Best Mercedes Ad, and More first appeared on Persuasion by the Pint.

On this episode, Len Foster, author of the book WonderWords: Simple Words For Influence And Persuasion. Len is an author and business consultant specialising in customer acquisition and retention through referral marketing and customer experience. Over the years, He’s written and published several successful books, bringing real, hands-on experience to the table. His mission is […] The post 392: Simple Words You Can Use to Influence And Persuade: Interview with Len Foster first appeared on Persuasion by the Pint.

On this episode, we welcome Gavin Stone, author of the bestselling book How to Tell if Someone is Lying. Gavin served as a security and intelligence covert specialist. He has over 20 years of applied experience, globally deployed by government organizations such as the British Ministry of Defence, corporations, and ultra-high-net-worth VIPs. The post 391: The Secret Methods Used by Government Intelligence Agencies to Detect Lying first appeared on Persuasion by the Pint.

We’ll discuss these hidden risks with Brady Dahmer, author of the new book “Blindspots”. The post 390: What Are the Hidden Risks of Assumptions in Marketing? first appeared on Persuasion by the Pint.

On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, […] The post 389: Uncovering the Real Drivers of Choice—biases, heuristics, and social influences first appeared on Persuasion by the Pint.

Interview with Russ Ruffino, Founder & CEO of Clients on Demand. The post 388: Interview with Russ Ruffino, Founder & CEO of Clients on Demand first appeared on Persuasion by the Pint.

On this episode, legendary marketer David Dutton joins us to talk using AI creatively to create engaging story-based videos for your business. The post 386: How to Persuade with Story-Driven Video Marketing first appeared on Persuasion by the Pint.

On this episode, we’ll discuss how to turn words into magic using the example of J. Peterman and others who’ve turned “ordinary stuff” into high-margin products. The post 388: Romancing The Stone: How J. Peterman Turned a Simple Catalogue into a $75 Million Dollar Company first appeared on Persuasion by the Pint.

Interview with Matt Rouse – Author of “Will AI Take My Job” The post 385: Will A.I. Replace Me? We Talk with Matt Rouse, Author of “Will AI Take My Job” first appeared on Persuasion by the Pint.

On this episode, e-commerce expert Matthew Stafford joins us on the podcast. Over the past three decades, Matthew Stafford has been entrepreneurial and successfully building several businesses across various industries, including concrete, brick-and-mortar locations, POD, and software-based ventures. You can learn more about what he’s doing for his clients at https://buildgrowscale.com. The post 384: Can AI Increase Conversion Rates? We Talk with e-commerce Expert Matthew Stafford first appeared on Persuasion by the Pint.

On this episode, we’ll be discussing a book that is being hailed as the modern-day “How to Win Friends and Influence People”. It’s called “The Science of Likability”. The post 383: Discussing the Science of Likability: How to Win Friends, and Trigger Attraction first appeared on Persuasion by the Pint.

On this episode, we’ll discuss the 2025 trends for AI, SEO, PPC, and content marketing. Plus, we’ll cover the biggest reasons for online cart abandonment, and how to fix them. The post 382: We'll Discuss the Top Digital Marketing Trends for 2025 first appeared on Persuasion by the Pint.

On this episode, Sean will share one of the wildest Santa origin stories you’ve ever heard. We’ll also cover some other marketing topics on this holiday flight of persuasion. The post 381: The Wildest Santa Story You've Ever Heard, and Persuasion Stuff first appeared on Persuasion by the Pint.

On this episode, we welcome Dale Dupree to the show. Dale is the founder of The Sales Rebellion, where he teaches professionals to rise against the status quo and create wonder in the sales process. The post 380: How to Be more Creative & Make Sales Suck Less – Interview with Dale Dupree of The Sales Rebellion first appeared on Persuasion by the Pint.

Interview with ChatBotMom, Mary Kathryn Johnson. The post 379: How to Increase Know, Like and Trust in a Digital World first appeared on Persuasion by the Pint.

On this Pre-Thanksgiving episode we cover a flight of marketing topics. The post 378: Thanksgiving Flight of Persuasion first appeared on Persuasion by the Pint.

On this episode, David Garfinkle, Jason Parker, and Scott Zetland join us over a beverage to talk about using AI to write better, more persuasive sales copy. You can get their “5 Prompts for Making Your AI Copy Sound More Conversational” at https://docs.google.com/document/d/1nHxg8Kygtcjz-bhgrYG5zargy7oWVrEw6tfZMqoUvFw/edit?tab=t.0 The post 377: How To Write Killer Persuasive Sales Copy With AI first appeared on Persuasion by the Pint.

On this episode, we welcome Nick Bennet to the podcast. Nick is a long-time B2B marketer turned co-founder of TACK, where they help brands build authentic customer connections through people-first go-to-market strategies. After 15 years in the industry, he’s seen how the creator economy can transform B2B marketing, and he’s captured these insights in his […] The post 376: B2B Influencer Marketing: How to Work With Creators to Generate Authentic and Effective Marketing first appeared on Persuasion by the Pint.

On this episode, Mike & Rick Tielemans join the show. They are recently identical twins who've been in the direct response marketing game for 16 years. After shutting down their agency, they pivoted from trying to become “better marketers” to figuring out how to make their clients' businesses “more marketable”. They spent years bouncing around […] The post 375: The Psychology Playbook to Building a Loyal Tribe of Customers first appeared on Persuasion by the Pint.

On this episode, we interview Horror Fiction writer Mark Leslie. In 2004 Mark released his first collection of chilling fiction and bound them in a volume called One Hand Screaming. Twenty years later, he’s released a special anniversary edition that is more than twice the size of the first and includes all the original tales plus […] The post 374: Persuasion and Horror – Interview with Horror Fiction Author Mark Leslie first appeared on Persuasion by the Pint.

On this episode, we’ll be discussing the book Key Person of Influence by Kevin Harrington and Daniel Priestley. We’ll be covering the Five Step Method they outline for becoming the most valued and highly paid person in your industry. We’ll also be talking about NotebookLM, and new AI tool for turning documents into conversations. The post 373: 5 Steps to Becoming The Most Valued Person In Your Industry first appeared on Persuasion by the Pint.

On this episode Seth Czerepak, joins us to discuss how AI can be used to write superhuman copy. Seth has taken some of the most sophisticated aspects of writing to influence, motivate, and persuade, and made them accessible in his own system called The Antifragile Sales System. Interview with special guest Seth Czerepak. The post 372: AI Copiloting for Superhuman Copywriting first appeared on Persuasion by the Pint.

On this episode, Aleasha Bahr joins us to talk about her Black Sheep Sales Method™. She has 15 years of experience customizing sales strategies to your personality, audience, and service. Her methods empower business owners to effortlessly convert up to 80% of their leads without pressure, pitching or pretending to be someone else.  In her […] The post 371: Black Sheep Ideas to Make Sales Effortless and Aligned first appeared on Persuasion by the Pint.

On this episode, we welcome Chris Silvestri, founder of Conversion Alchemy to the show. Chris is a “Conversion Alchemist” who works with B2B businesses that are looking to find message to market fit and convert more website visitors into loyal customers but think that words alone will convert when words are just the base metal. You can learn more […] The post 370: How Copy, UX, and Decision-Making Psychology Turns Words Into Gold first appeared on Persuasion by the Pint.

On this episode, we’ll analyze RFK Jr’s speech with AI (Claude) and find out what made it so persuasive. The post 369: RFK Jr's Hidden Persuasion, How to Get Repeat Business, and More Topics first appeared on Persuasion by the Pint.

Special guest Kory Basaraba share his “Core Conversion Story” formula so you can create higher converting funnels. The post 368: What Video Game Characters Can Teach You About Conversion first appeared on Persuasion by the Pint.

On this episode, we’ll cover a flight of persuasion topics that range from RFK Jr’s speech to werewolves, manipulation, nostalgia, and also how negative advertising can work in your favor. The post 367: Werewolves, Sneakers, and Why You Should Be More Annoying first appeared on Persuasion by the Pint.

On this episode, we’ll be diving into Robert Greene’s bestselling book “The 48 Laws of Power”. This compelling book delves into the dynamics of power and influence in various aspects of life. You can grab a copy at https://amzn.to/4dNqFcU. The post 366: We Explore the 48 Laws of Power (and Persuasion) first appeared on Persuasion by the Pint.

On this episode, Carolyn Beaudoin joins us on the podcast. Carolyn is a seasoned copywriter and conversion rate optimizer. Working freelance, agency-side, and in-house, she's worked with some of the fastest-growing brands on the planet, including LaunchDarkly, Resident Home, Glowforge, Nextiva, and Shopify Plus.  Now, Carolyn is the co-founder and Head of Creative Strategy at […] The post 365: Unconventional Email Design Approaches that Work Every Time first appeared on Persuasion by the Pint.

David Dutton joins us again this week to talk about how to keep customers in your pinball machine. The post 364: Pinball Persuasion: How to Attract Customers and Keep Them Talking About You first appeared on Persuasion by the Pint.

On this episode, we welcome serial entrepreneur and investor David Dutton back to the show. Dave will share some real-world, no-BS strategies on how he recently helped grow a local client’s businesses by $170K in just 6 months using education marketing. The post 363: How He Increased Business by $170K in 6 Months – Interview with David Dutton first appeared on Persuasion by the Pint.

On this episode, we interview Nicki Krawczyk – a 20-year copywriting and marketing veteran who has written for multi-billion-dollar companies (including Hasbro, Adidas, TripAdvisor, T.J.Maxx, Keurig, and more), solopreneurs, and every size business in between. Nicki is also the author of Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business. You can […] The post 362: Proven Psychological Principles to Give Your Audience the Right Offer, at the Right Time first appeared on Persuasion by the Pint.

On this episode, we welcome Kevin Donlin back to the show. He’s the #1 Authority on Real Marketing in a Digital World, and founder of Client Cloning Systems. We’ll discuss how to grow your business with Real Words and Real Media. Kevin shares over $500 million of ideas to implement! You can learn more about […] The post 361: How to Grow Your Business with Real Words and Real Media – Interview with Kevin Donlin, The #1 Authority on Real Marketing in a Digital World first appeared on Persuasion by the Pint.

On this episode we cover another random flight of persuasion topics.  The post 360: How to Turn a $7.95 Paperback Book into A $100 Offer and Other More Persuasion Stuff first appeared on Persuasion by the Pint.

Interview with Mark Stern of Custom Box Agency. The post 359: How to Create a “Shock and Awe” Experience That Leaves Your Customers Wanting More first appeared on Persuasion by the Pint.

On this episode, Daniel Den joins us. He is the co-author of the new book “Ideas That Influence”. His new book aims to help business owners discover successful marketing ideas that break through the noise of the 9,999 ads your customers are exposed to every day. You can learn more by visiting https://www.bigideasbox.com/free-box-…. The post 358: Ideas That Influence – Discover Wildly Successful Marketing Ideas That Break Through The Noise first appeared on Persuasion by the Pint.

Interview with Joel Dimsdale author of Dark Persuasion.  The post 357: Discussing Dark Persuasion and Brainwashing with Joel Dimsdale first appeared on Persuasion by the Pint.

On this episode, Tom Camp of www.funnyadsandfunnels.com joins us to talk about the secret of making funny engaging, and converting video ads. The post 356: How to Create Funny Video Ads That Don't Suck (and Get More Traffic to Your Funnel) first appeared on Persuasion by the Pint.

On this episode, Vanessa Bohns joins us. She’s the author of the book You Have More Influence Than You Think. Vanessa is a social psychologist and professor of organizational behavior at Cornell University. She holds a PhD in psychology from Columbia University and an AB from Brown University. Her writing has appeared in the New […] The post 355: How We Underestimate Our Powers of Persuasion and Why it Matters – Interview with Vanessa Bohns first appeared on Persuasion by the Pint.

On this episode, William Hamilton of Church Posting joins us to share how he’s using A.I. for marketing and helping churches across the US grow their engagement. You can learn more at https://churchposting.com.  The post 354: AI Marketing and Evangelism -Interview with William Hamilton first appeared on Persuasion by the Pint.

We’ll be discussing a chapter of Simon Carmen’s new book “Made Your Look” The post 353: How to Overcome Boredom, Attract Engagement and Persuade Others first appeared on Persuasion by the Pint.

On this episode, we welcome copywriter Donnie Bryant to the show. Donnie has written an incredible book called “Subject Line Science – 11 “Made You Look” Secrets to Get Emails Opened and Read”. The post 352: 11 “Made You Look” Secrets to Get Emails Opened and Read first appeared on Persuasion by the Pint.

On this episode, we’ll be discussing the art of negative reverse selling, plus other sales strategies from the classic book You Can't Teach a Kid to Ride a Bike at a Seminar – Sandler Training's 7-Step System for Successful Selling. You can find it at https://amzn.to/3UlUZTO. The post 351: Negative Reverse Selling – The Most Potent Sales Technique of All first appeared on Persuasion by the Pint.

On this episode, Andrea Brizendine talks to us about positioning. The post 350: Why It Pays to Be Polarizing first appeared on Persuasion by the Pint.

On this episode, Stephanie Scheller joins us to talk about how she grew her business on a $0/month marketing budget. March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie doubled her event production company in size, never canceled a ticketed event, ran only profitable events, and sold out an event […] The post 349: How to Grow Big on a Small Budget – Interview with Stephanie Scheller first appeared on Persuasion by the Pint.

On this episode, Rachel Kraft joins us to share what makes a great online course. Rachel is a copywriter, designer, and marketing consultant who works with professional speakers and thought leaders who want to make a positive difference in the world. The post 348: What Makes a Great Online Course Today? (Psychology and Results) first appeared on Persuasion by the Pint.

On this episode, we discuss a flight of topics including the resurgence of direct mail. We’ll be referencing this recent article in Forbes. And of course, since baseball ⚾️ is officially back in season, we’ll also discuss how to win at the game of copywriting by getting solid base hits.  The post 347: The Resurrection of Direct Mail and Getting Base Hits in Marketing Copy first appeared on Persuasion by the Pint.

On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino. You read that right. A.I. is now able to track a gambler's […] The post 346: How A.I. Tracks a Gambler's Appetite for Risk – Discussing Persuasion and Casino Marketing with Andrew Pearson first appeared on Persuasion by the Pint.

On this episode, we discuss how AI is learning to be more persuasive. More importantly, we’ll dig into the question – Do we find it easier to trust machines over humans?   The post 345: How AI is Learning to Win Friends & Influence People first appeared on Persuasion by the Pint.