The Landscaper's Guide to Modern Sales & Marketing

You're not BrightView. You don't have a $100 million budget, a fleet of trucks, or an army of marketers. But guess what? You don't need it.In this episode of The Landscaper's Guide, Jack Jostes shares how small, family-owned landscape companies are outranking national giants — with one simple thing most businesses still overlook.What You'll Learn:How Google reviews give small businesses a real edge over big brandsWhat Google's 2025 SEO leak revealed — and what to do about itWhy most AI content falls flat, and how to make it actually sound like you

If you own or manage a snow and landscape company, you're probably already hearing a lot about AI. But are you actually using ChatGPT to coach your team, lead more effectively, and grow your business?In this episode of The Landscaper's Guide, Jack Jostes shares how he's using ChatGPT at Ramblin Jackson to streamline management, improve communication, and lead with more confidence. Whether it's running a 30-day check-in, preparing for a tough feedback conversation, or coaching based on DISC profiles—Jack shows how AI can be your behind-the-scenes assistant for people management.This episode is full of real-world examples from a growing landscape marketing agency—and it's especially relevant for owners and managers in the green industry who want to stay ahead of the curve.In this episode, we learn:

What if better landscaping sales started with empathy?In this episode of The Landscaper's Guide, Jack Jostes sits down with Todd Brown from Southern Classic Landscape Management. After nearly 40 years in business, Todd shares what he's learned about running a high-touch company rooted in trust, clear communication, and treating clients like family—even when things go wrong.From handling a stolen magnolia tree and $50 underpayment with grace, to training his kids and team to lead with respect, Todd's philosophy is simple but powerful: do good work, return calls, and listen first.In this episode, you'll learn: Why empathy is Todd's first step in any tough conversation How clear documentation and follow-through prevent client frictionThe sales mindset that keeps clients happy—and coming back What it's like running a family business with his son and daughterWhether you're running a large crew or selling your first job, this episode is packed with leadership lessons and real-world strategies you won't want to miss.Show Notes:

What if your kid knew how to handle cyberbullying before it started?In this episode of The Landscaper's Guide, Jack Jostes interviews Ashley Parker, a high school author, illustrator, and founder of the nonprofit Click With Kindness. After facing online harassment herself, Ashley took action—writing and illustrating Sasha Goes to Cyberspace, a children's book designed to help elementary-aged students understand the risks of digital life and how to navigate them with empathy and confidence.This conversation is for parents raising kids in a digital world—and for leaders who believe in empowering the next generation with courage, clarity, and purpose.In this episode, you'll learn:

Is scaling your landscape business always the right move?In this episode of The Landscaper's Guide, Jack Jostes talks with Scott Parker of Parker Landscape Design about why he stopped chasing growth and started prioritizing craftsmanship, plant expertise, and exceptional customer service.Scott shares how trying to scale his business actually made things harder: more stress, lower quality, and less client satisfaction. So he pivoted—and hasn't looked back.In this episode, you'll learn:

What if better leadership could start with just one minute?In this solo episode of The Landscaper's Guide, Jack Jostes unpacks his top takeaways from Ken Blanchard's The New One Minute Manager. It's a tiny book with immense value, especially for landscaping company owners who are training managers, growing their team, and trying to get better results without micromanaging.Jack shares how he's using this framework at Ramblin Jackson to train middle managers, increase clarity, and scale more smoothly.Here's what you'll learn:⏱️ The “one-minute goals” approach to getting aligned on weekly expectations

What do fighter pilots know about leadership that most landscape business owners miss?Turns out—a lot.In this episode of The Landscaper's Guide, Jack Jostes sits down with Cujo Teschner, retired Air Force fighter pilot and author of Debrief to Win, live from the Bach Business Partners Summit. They talk about the kind of accountability that actually inspires high-performing teams, and how landscaping business owners can apply military-grade clarity, coaching, and vulnerability to scale smarter and stronger.Here's what you'll learn:✈️ Why fear-based accountability fails—and what works instead

Ever reviewed your sales process mid-ski run?

What happens when a former U.S. Marine trades in military boots for landscaping boots—and scales his business from a single trailer to a 20-person crew in just four years?Meet Landscapin' Nathan of Crystal Coast Custom Landscapes. In this episode, we're talking shop straight from Belgard University, covering the mindset, systems, and marketing shifts that helped Nathan grow his business while reclaiming time with his family.

What if the biggest thing holding your landscaping company back... was you?In this special in-studio episode of The Landscaper's Guide, Jack Jostes sits down with two powerhouse landscapers, Robyn Schmitz of High Prairie Outdoors and Scott Parker of Parker Landscape Design, to dig into the messy, not-so-glamorous, but totally necessary shifts it takes to grow past $2M without losing your mind.They talk about leadership, marketing, margins, and the surprisingly simple things that have kept their companies thriving in 2025.

Michelle Lane's family landscaping business has been around for 75 years. But when she Googled herself during a presentation at Belgard University… she found three reviews.In this episode of The Landscaper's Guide, Jack Jostes talks with Michelle about something even the most established landscape companies get wrong—and how to fix it—with better branding, smarter marketing, and a whole lot more Google reviews.

Luxury design in a small space? That's exactly what Joe Raboine, VP of Design at Oldcastle APG, helps contractors pull off every day.In this episode of The Landscaper's Guide, Jack Jostes sits down with Joe at Belgard University in North Carolina to talk about real-world trends in outdoor living and what today's homeowners are actually buying. From charging for consultations to closing $50K patio jobs in 15x30 ft lots, Joe brings the contractor's mindset with a national designer's perspective.Whether you're designing, selling, or marketing outdoor spaces—this one's full of practical, tactical takeaways you can use this week.

What would you do if a brand-new employee caused your family business to go viral – for all the wrong reasons? In this episode, we sit down with Stuart and Andrew Ward of Buckhead Landscape, a father-son team from Atlanta, Georgia, who faced a social media firestorm head-on.

Most landscapers are sitting on a high-margin service they're barely tapping into – irrigation. If you're only fixing irrigation when it breaks, you're missing out on recurring revenue and long-term client retention.In this episode of The Landscaper's Guide, host Jack Jostes sits down with Weathermatic President Lex Mason to share how irrigation can become a profit center instead of a reactive expense. Lex explains why water costs are rising faster than any other utility, why most landscapers lose clients over irrigation issues, and how SmartLink helps companies build a system for consistent irrigation sales.Plus, Lex shares Weathermatic's Save Water, Give Life campaign, which helps provide clean drinking water to communities in need.In this episode, you'll learn:✅ The biggest reason landscapers lose clients (and how to prevent it)

Struggling to Hire? Here's How One Landscaper Got 120+ Applicants FASTMost landscape business owners struggle to find and keep great employees—but if your job postings aren't bringing in the right candidates, chances are you're making one big mistake.In this episode, Jack Jostes takes you inside his keynote at Green & Growin' in North Carolina, where he shares real-world hiring strategies that work. You'll learn the 3 key reasons employees choose one landscaping company over another—and how one landscaper used these strategies to get 120+ job applicants in just a few days.

Struggling to hire and keep great employees in your landscaping business? You're not alone. With more job options than ever, competition is fierce, and if you're not standing out, you're losing out. But the best landscape companies are winning the hiring game with smarter, more strategic approaches—and in this episode, we're breaking them down.Join Jack Jostes as he sits down with Robert Felton and Jamie DuBose from Ramblin Jackson to uncover what's actually working in recruiting right now. Forget posting on Indeed and hoping for the best—we're sharing proven hiring tactics that attract and retain top talent.

Most landscapers load up their trucks, roll up to a job site, and get to work. But what if your “job site” is a rooftop 40 stories above the streets of New York City—with no easy way to get plants, soil, or even tools up there? That's the daily reality for John Mini Distinctive Landscapes, a team that transforms urban spaces into lush, thriving environments in one of the most challenging places to do it.At the NALP Elevate Conference in Charlotte, I met with Mark Mini and Matt Wessol from John Mini to find out how they pull off these jaw-dropping installations. They've mastered the art of urban landscaping, from carrying materials up staircases in historic high-rises to figuring out how to fit a full-blown landscape into a tiny rooftop. And their clients? They're not your typical homeowners. They're commercial developers, architects, and property managers looking for premium, high-design outdoor spaces in the middle of a concrete jungle.But it's not just about logistics. Mark and Matt share how they've built a company culture that thrives in high-pressure environments, why they call their team “landscaping ninjas,” and what they've learned about problem-solving in one of the most challenging markets in the world. Plus, they reveal their plans for expanding beyond NYC and let's just say they're not stopping anytime soon.Do you want to know how they make it all work and how you can apply their creative problem-solving mindset to your landscaping business? This episode has it all.Watch the FULL episode to learn:

Some folks think keeping a landscape healthy just means dumping more fertilizer and cranking up the sprinklers. But that's like throwing steak on the grill without seasoning—it's not gonna turn out the way you hoped. That's why at NALP's Elevate conference in Charlotte, NC, Jack Jostes caught up with Dr. Eric Brown, a PhD agronomist from Massey Services, to talk about what really makes plants thrive (hint: it's not just luck).Dr. Brown has spent years researching how to get big results with fewer inputs—which means less waste, healthier plants, and more money in your pocket. He shares the five key principles every landscaper should follow, from choosing the right plants for the right place to managing soil health, water, and pest control the right way. If you've ever struggled with dead spots, disease, or plants that just won't take, this episode will help you fix those problems at the root.Standing right there on the trade show floor, Dr. Brown breaks down how to bridge the gap between research and real-world landscaping so you can explain plant health to your customers without making their eyes glaze over. Whether you're running a landscaping business or just want to grow healthier plants, this episode is packed with easy-to-apply insights that'll make your landscapes look better and last longer.Want your landscapes to stay green and keep more green in your wallet? Tune in now for expert advice you won't hear anywhere else.

Most landscapers think they have a handle on their numbers—until cash flow problems, unexpected equipment costs, or skyrocketing overtime smack them in the face. In this episode of The Landscaper's Guide, Jack Jostes talks with Steven Bach from Bach Business Partners (BBP) about the financial traps that cost landscapers money every single year—and how to avoid them.One of the biggest mistakes? Confusing sales with revenue. Just because you landed a contract doesn't mean that money is in your pocket. Steven shares how landscapers can track revenue correctly, avoid cash flow surprises, and set realistic financial targets that actually mean something.Then, they dig into equipment pricing. Are you factoring in work days the right way? Or are you overpricing jobs and scaring off customers—or worse, underpricing and bleeding profits? Steven explains how to stop guessing and start charging accurately so your business stays competitive and profitable.And let's talk labor. Overtime can eat into your margins fast, but the real problem? Most landscapers lie to themselves about how much they're actually running. Steven breaks down a simple way to track and plan for it—so you're not caught off guard when payroll rolls around.Watch the FULL episode to dig deeper into:

Rolling out new software at your landscaping company? It can either transform your business—or turn into an expensive headache. At NALP's Elevate conference, host Jack Jostes caught up with Aspire CEO Mark Tipton to unpack the real challenges behind implementing new systems and making them work.Mark explains exactly who Aspire is designed for and why some companies thrive with it while others struggle. The key? It's not just about the features—it's about having the right mindset. Jack also shares a hard lesson he learned when rolling out new software in his own company (so you don't make the same mistake).But what about your team? If you've ever faced employee pushback when introducing new tools, you're not alone. Mark reveals why some teams resist change and how strong leadership can make all the difference in getting buy-in. He also shares the one thing every business owner needs to do before handing off implementation.Wondering if Aspire is the right fit for your business? Or how to roll out any new system without the chaos? You'll find those answers—and game-changing insights—inside this episode.Here's what you'll take away:

What if you could get more done with the same team—and without the stress? In this episode of The Landscaper's Guide, Jack Jostes sits down with Mark Tipton, CEO of Aspire, and Whitney Griffin, Senior Product Owner, to talk about the biggest challenges landscapers face, from labor shortages to vendor management. They share real-world strategies for improving efficiency, streamlining operations, and planning smarter.One of the key takeaways? Proactive planning beats putting out fires. Whitney explains how tools like Gantt charts and better workflow systems can keep your projects on schedule and your team focused. Plus, they dive into vendor management headaches and how to make sure your estimates and purchasing process set your jobs up for success.Mark also addresses the hot topic of Aspire's pricing model—why they charge a percentage of revenue, how it compares to other software options, and how it removes roadblocks to adoption. He also shares his vision for the future, including how AI and automation will play a bigger role in helping landscapers save time and increase profits.If you're looking to build a more efficient, profitable landscaping business, this episode is packed with insights to help you stay ahead in 2025 and beyond.In this episode, you'll discover:⚙️ Work Smarter, Not Harder: How to maximize efficiency with the team you have.

What does landscaping have to do with alligator hunting? More than you'd think! In this episode of The Landscaper's Guide, Jack Jostes talks with Jason Lee, owner of SkyFrog Landscape and co-host of the Green Side Up Podcast, about how he balances running a thriving landscape business in Florida while wrangling gators in his free time. Spoiler alert—both require patience, skill, and a solid plan!Jason shares how he grew SkyFrog Landscape from humble beginnings into a full-service company specializing in residential renovations and commercial maintenance. He dives into the challenges of expanding into new markets, following the money, and using smart digital marketing strategies to attract high-value clients.And if you think landscaping is tough, wait until you hear about Jason's alligator hunting adventures! From late-night hunts to torn rotator cuffs, Jason explains how his passion for the outdoors has become an unexpected way to connect with clients and industry peers.If you're looking to grow your business, tap into new revenue streams, or just hear some wild stories, this episode is packed with ideas, lessons, and a few laughs along the way.In this episode, you'll learn about:

How do you grow a landscaping company without selling your soul—or your business—to private equity? In this episode of The Landscaper's Guide, Jack Jostes chats with Kelly Slater, the newly promoted CEO of Pleasant Landscapes, about building leaders, planning for a future of employee ownership, and why she's sticking to her roots (literally).Kelly shares how her team is developing junior leadership roles, turning employees into stakeholders with phantom stocks, and using AI to make everyday tasks easier. From role-playing sales objections to drafting cooler, calmer emails, AI is freeing up time for the team to focus on big-picture goals—and, of course, ringing the bell for every milestone.Private equity? Not a chance. Kelly explains why her company is committed to staying independent and how they're laying the groundwork to become 100% employee-owned. She also dives into the competitive (yet supportive) landscaping industry, sharing why collaboration and rivalry can go hand in hand.Curious about how Pleasant Landscapes tracks its market share and what they're doing to grow their slice of the pie? Or how they've built a team culture where ownership and leadership go far beyond titles? This episode is packed with ideas to inspire your next move.Tune in to the FULL episode to learn:

What if your landscape could lower stress as easily as a good sunset on the prairie? In this episode of The Landscaper's Guide, Jack Jostes chats with Daniel and Rome from Avesso Studio, the Dallas-based duo transforming homes inside and out. They'll show you how thoughtful design can wrangle chaos and create calm, both in your backyard and beyond.From anxiety-lowering water features to the hidden power of color and texture, Daniel and Rome are breaking new ground in design. They'll reveal how merging interior and landscape design not only looks stunning but fosters real mental wellness. You'll also hear why understanding a client's emotional needs might be the secret sauce to closing more projects.Plus, get the inside scoop on Avesso's unique “Designer for a Day” service—a one-of-a-kind approach that blends hands-on design exploration with personalized solutions. And if you've ever wrestled with the idea of charging for consultations, Daniel and Rome share practical advice that'll help you decide what's best for your business.This episode is perfect for landscape pros who want to create spaces that are as functional as they are uplifting. Ready to make your designs a haven of well-being? Tune in and learn how to stand out in a competitive market.Listen to the full episode to learn more about:

Are your sponsorships rolling away like tumbleweeds, leaving your bottom line dry? In this episode of The Landscaper's Guide, Jack Jostes shares seven essential tips to help snow and landscape companies turn sponsorship dollars into measurable results. Whether it's a trade show, webinar, or local event, these strategies will grow more than just brand awareness!Learn how to craft offers that stick like a deeply-rooted tree and design landing pages your audience won't forget. These practical tips will help you connect with your target market while standing out from the crowd. We'll also show you how to go beyond just showing up by actively participating and making your brand unforgettable.Find out why sending your sales team, promoting the event, and even hitting the stage can transform leads into long-term customers. These strategies are designed for snow and landscape pros ready to take control of their sponsorships and see real ROI. It's time to make your investments bloom!Pull on your boots and saddle up! Discover how to turn sponsorships into opportunities that grow your business year-round. Don't just plant seeds—harvest results that keep your company thriving in every season!Learn more about these seven tips for sponsorship success:

What do you want your life and business to look like next year? In this special year-end episode, Jack Jostes teams up with his longtime business coach, Wayne Herring, to reflect on the wins, challenges, and lessons of 2024. Tune in for actionable insights to help you prepare for 2025.From launching a record number of websites to leveraging AI for efficiency, Jack shares how Ramblin Jackson hit major milestones this year. Wayne also dives into the benefits of having a business coach and how intentional conversations can help owners overcome obstacles and achieve their goals.This episode isn't just about wins—it's about growth. Jack opens up about how Ramblin Jackson is evolving to serve clients better and why focusing on remarkable customer experiences is the key to standing out in a competitive market.Plus, hear personal stories about health, family, and finding balance as a business owner. Whether you're looking to grow professionally, personally, or both, this episode is packed with inspiration and ideas to make your 2025 the best year yet.Watch the FULL episode to learn more about:

Ever wonder what separates good landscapers from GREAT ones? Spoiler: It's not just about cutting grass! In this episode of The Landscaper's Guide, host Jack Jostes interviews Aaron Wolfe, owner of Wickenburg Landscape. With over 40 years of family legacy, Aaron spills the secrets to running a standout business built on punctuality, eye-catching photography, and unforgettable client relationships.Aaron isn't your average landscaper—he's an industry trailblazer and advocate. With decades of experience, paver instructor certification, and a passion for helping others, Aaron's insights are a goldmine for landscapers everywhere. Whether you're managing snow removal or creating dreamy outdoor spaces, his practical advice is sure to inspire.Discover how Aaron's Client for Life program helps him land Hell Yes Clients. Learn why punctuality isn't just polite—it's powerful—and how professional photography can transform your brand. Oh, and don't miss the unique way he connects with clients: cooking dinners in their brand-new outdoor kitchens. (Yes, that's a thing!)If you're ready to elevate your business with better processes, jaw-dropping visuals, and stronger client connections, this episode is for you.Don't miss Aaron's valuable insights on:

Ever wonder how to turn a seasonal lawn care business into a thriving operation? In this episode of The Landscaper's Guide, Jack Jostes chats with Clint Baxter, owner of Green Seasons Lawn and Tree Service. Live from Elevate 2024, Clint shares how he's grown from a 200-customer buyout to serving over 2,000 loyal clients.Clint reveals his strategies for tackling the highs and lows of seasonality. From managing marketing budgets to preparing for the big spring rush, he's got tips every lawn care pro can use. And if you're curious about expanding into new services like pest control, Clint explains how he's making it work without overcomplicating things.This episode dives into the power of local SEO and how a solid website can keep leads flowing year-round. Clint's story proves that even during the slow months, smart marketing and strong customer connections can make all the difference.Curious how Clint handles price increases, loyal customers, and growing his services? Press play to hear how you can elevate your lawn care or landscaping business—no matter the season!Listen now to learn more about:

What does it take to create AWARD-WINNING landscape designs that prioritize sustainability? In this episode, join Jack Jostes at Elevate 2024 as he catches up with Ryan Snyder, General Manager of GreenWeaver Landscapes. Together, they dive into how Ryan's team is redefining landscaping in southeastern Pennsylvania—and racking up national awards for it.GreenWeaver recently snagged a Silver and Bronze award for their incredible residential design-build projects. These accolades highlight their unique ecological approach: using native plants, managing stormwater, and prioritizing sustainability to craft landscapes that are both beautiful and responsible.Ryan dives into the story behind their award-winning projects, including a tough hillside design that overcame client challenges and steep access issues. With a focus on ecological landscaping, GreenWeaver is proving you can create show-stopping landscapes while doing right by the environment—and still WIN BIG.Curious how they market these wins to attract top clients AND employees? Ryan reveals how to leverage awards, craft killer submissions, and use sustainability to set your business apart from the competition.Watch the FULL episode to learn:

Water: it's not just life-sustaining—it's landscape-defining. In this episode of The Landscaper's Guide, dive into the heart of water conservation and its growing influence on the green industry. With states across the U.S. facing new challenges, how can landscapers adapt and thrive in an era of shrinking water rights and evolving policies?Meet Jacob Stankich, COO of Fisk Lawnscapes and a key member of Colorado's Urban Landscape Water Conservation Task Force. From his early landscaping days in Florida to leading innovative projects in Colorado Springs, Jacob brings a wealth of expertise on building resilient landscapes in drought-prone environments.This episode will unpack the latest water-saving strategies, like using native grasses and high-tech irrigation systems, and explore how these changes are already reshaping both residential and commercial projects. Curious about what “non-functional grass” really means—or why the future of landscaping might rely on cold-hardy Bermuda grass? You won't want to miss this episode.Plus, explore the opportunities these shifts create for landscape companies. Change might feel like a challenge, but Jacob explains how proactive companies can stay ahead of the curve and create beautiful, sustainable designs that clients will love.Watch the full episode to explore:

What if the future of your business was sitting in a classroom or working on a small family farm right now? In this episode of The Landscaper's Guide, host Jack Jostes interviews Jason Davis—a farmer, educator, and lifelong advocate for agricultural education. Jason shares his unique perspective on blending teaching, farming, and building connections with the next generation.Jason runs a farm specializing in high-value crops like mums, sweet corn, and cut flowers. He explains how Facebook helps him sell directly to local customers and why creating display-ready plants can boost revenue. If you're looking for ways to grow your customer base and stand out, this episode offers some fresh ideas!The conversation also dives into attracting young talent to the snow and landscape industry. From partnering with local schools to offering internships, Jason provides simple strategies for building a reliable talent pipeline. Whether you're struggling to find new hires or want to grow your team, this episode will get you thinking in new ways.With lessons on marketing, leadership, and forging meaningful connections, this episode is a must-listen for snow and landscape business owners ready to grow and innovate.Watch the full episode to explore:

Are you ready to hear how one basement meeting sparked the creation of an industry-defining association? In this episode of The Landscaper's Guide, Jack Jostes chats with Rick Kier, one of the founding members of the Snow and Ice Management Association (SIMA). Rick shares the captivating story of how eight determined individuals came together in Erie, Pennsylvania, with a vision that would eventually grow into an organization with thousands of members.Rick takes us back to his roots, starting his snow business at just 11 years old and building a career that spanned over four decades. He reflects on the hard work, the lessons learned, and the grit that carried him through the highs and lows of the industry.One key takeaway? The dangers of being the lowest bidder and why true value goes far beyond just price. Through Rick's extensive experience, listeners will learn about common mistakes contractors make and how to sidestep them.Rick also shares practical advice on building lasting client relationships and standing out by delivering quality and trust instead of just chasing the lowest bid. Tune in to gain insight and avoid years of trial and error as you grow your own snow and landscape business.Watch the full episode to explore: 

Curious about what it takes to build a sustainable snow and landscape business in today's market? In this episode of The Landscaper's Guide, Jack Jostes sits down with Scott Lesak from Kasel Rocks Landscape Co. at the SIMA Symposium to talk about sustainable growth, the importance of continuous improvement, and how to create a team that genuinely cares about the success of the company. Scott shares the insights he's gained from years of industry experience and the values that drive his leadership style.From managing rapid growth to maintaining quality in service, Scott dives into how his business has evolved and the strategies he uses to keep his team motivated. They discuss the challenges of finding and retaining the right talent and Scott's philosophy on fostering a positive culture that makes team members feel invested in the company's success.The conversation also explores the role of technology and innovation in shaping modern landscape businesses. Scott talks about the tools and software his company uses to streamline operations, improve communication, and provide better service to clients. If you're looking to leverage tech to make your operations more efficient, this episode has plenty of insights.Plus, Jack and Scott talk about the future of the snow and landscape industry, offering advice for business owners who want to stay competitive in an ever-changing market. Scott's emphasis on resilience, adaptability, and forward-thinking is something every landscape professional can take to heart.Watch the full episode to learn more about:

What advice would you give to your younger self if you could go back in time? In this episode of The Landscaper's Guide, Jack Jostes sits down with Michael Anderson of Snow & Ice Pros, live from the SIMA Symposium, to discuss the lessons he's learned throughout his career in the snow and landscape industry. From humble beginnings buying a broken lawnmower as a kid to becoming an industry expert, Michael shares his journey, insights, and the values that shaped his leadership style.Tune in to hear about how a Jesuit education at Marquette University influenced Michael's approach to business, as well as his advice for anyone looking to build a successful snow and landscape company. Jack and Michael reminisce about their shared college experiences, reflecting on how early discipline and a strong work ethic have played a role in their success both then and now.Michael also opens up about his unique path to building a snow-only business and the unexpected opportunities that have come his way, from expert witness roles in snow and ice cases to leadership positions within the industry. If you're in the snow and landscape business, you'll find plenty of relatable stories and practical insights in this conversation.Plus, get a sneak peek into what you can expect at ELEVATE 2024, where Jack and the Ramblin Jackson team will be showcasing strategies to help snow and landscape companies grow. You won't want to miss this chance to connect with Jack and the team in Charlotte, NC.Watch the FULL episode to learn more about:

Last week, we wrapped up the 5th Annual Landscapers Summit—a full-day virtual event packed with innovative insights for snow and landscape businesses. In this special episode of The Landscaper's Guide, I'll be sharing some of the top highlights from The Summit, including practical strategies to help you thrive in 2025 and beyond.You'll hear from industry experts like Steve Bousquet, Lex Mason, Joshua Gillow, and more as they cover everything from leadership development to client relationships. Whether it's using CliftonStrengths to unlock your team's potential or understanding how an asset management mindset can elevate your services, this episode is full of valuable lessons for any landscape professional.Are you looking to increase employee engagement? Improve client satisfaction? Or maybe you're ready to make your business more efficient with new management strategies? These are just a few of the questions our speakers tackle, giving you the tools and insights to reflect on your own business. Plus, don't miss the exciting reveal of who won this year's Landscape Leader of the Year award!With expert advice on everything from creating a safety-driven culture to leveraging marketing strategies like radio ads, this episode has it all! Tune in to discover how you can implement these powerful tactics to get ahead in the competitive snow and landscape industry.Tune in to see key highlights from our event, including:

Is AI the missing tool in your snow and landscape business? In this special episode of The Landscaper's Guide, Jack Jostes sits down with John Paganini of CrewTracker Software, live from the 2024 SIMA Symposium in Pittsburgh. They explore how AI, like CrewTracker's innovative Help Desk chatbot, is changing the way businesses manage snow and landscape operations, from streamlining HR processes to optimizing customer service.John breaks down how CrewTracker's AI integration can improve daily operations by automating tasks such as answering client inquiries, generating reports, and handling routine HR functions. Whether you need help scheduling crews or managing invoices, AI-powered tools can save you time and increase efficiency.You'll also hear how ChatGPT can be a turning point for your landscape marketing, helping you craft social media strategies, write content, and even create standard operating procedures. AI isn't just about saving time—it's about enhancing your business's creativity and communication.Ready to take your business into the future? Listen to the full episode to learn how you can implement AI and GPT technology to boost your operations, improve client satisfaction, and gain a competitive edge in the snow and landscape industry.Discover how AI can transform your snow and landscape business with these key insights:

In this special Rambler Takeover episode of The Landscaper's Guide, our Sales and Marketing Manager, Jamie DuBose, takes the reins while Jack Jostes is off the trail. The Ramblin Jackson team takes over to share key insights from working with landscape businesses across the country. We're counting down to the 5th Annual Landscaper's Summit, happening on October 10, and diving into what you can expect from this year's event.In this episode, you'll hear from members of our team on topics like fine-tuning your sales process, improving your SEO, and making the most of the upcoming winter season with smart marketing strategies. Whether you're focused on getting more Hell Yes Customers or preparing for winter services like irrigation blowouts, this episode has plenty of practical advice to help you thrive as you close out the year.Throughout the episode, our team highlights the importance of stepping back and taking time to work on your business, rather than always working in it. With insights from project managers, SEO experts, and marketing strategists, we cover how landscape professionals can build sustainable growth while staying competitive in their local markets. Plus, get a sneak peek of this year's Landscaper's Summit and why you should make it a priority on your calendar.Wondering how to boost your landscape or irrigation business as winter approaches? Tune in for real-world tips, expert strategies, and plenty of ideas to help you hit your 2025 business goals.Here's what you'll take away from this episode: 

In this episode of The Landscaper's Guide, Sales and Marketing Manager Jamie DuBose steps in as host to chat with Joshua Gillow, founder of Yes Express and host of the Sales Made Simple podcast. Joshua, a featured speaker at the upcoming Landscaper's Summit, shares powerful strategies on how adopting a hospitality mindset can transform your landscape business—boosting both customer retention and satisfaction.Joshua explains why landscapers should think of their clients as guests, offering five-star service that keeps them coming back. He dives into how building relationships beyond simple transactions leads to more referrals, repeat business, and happier clients. Whether you're working on large design-build projects or smaller residential jobs, treating your clients like guests can set you apart and build a lasting reputation.But that's just the start. Joshua also shares tips on how to identify and attract your "Hell Yes" customers—the ones who see your value and are eager to work with you again and again. He breaks down how to ask better questions, pre-qualify leads, and structure your process to ensure you're always working with the right clients. This episode offers a sneak peek into his Landscaper's Summit session, packed with strategies to boost your close rates, increase referrals, and build a loyal client base that helps sell your services for you.Want to know how to improve your customer experience and keep clients coming back? Joshua's presentation at The Landscaper's Summit dives into these topics and more:

In this episode of The Landscaper's Guide Podcast, host Jack Jostes takes us to Nashville, Tennessee, for a special property showcase recorded during our annual Ramblin Retreat. We're featuring a backyard transformation at the home of Peggy and Gary, designed and built by Mike Pruitt and the team at Master's Landscape Design. From a luxurious pool to creative softscaping and a beautiful covered structure, this project shows how thoughtful design can turn any outdoor space into something truly remarkable.Mike and his team guide us through the entire project, sharing key details of the design and build process. You'll also hear from Peggy and Gary as they reflect on their experience working with Master's Landscape and the challenges they faced along the way. This episode is packed with insights for anyone considering a backyard transformation into an outdoor retreat.Curious about managing large-scale projects without going over budget? Wondering what it takes to create a functional, stunning outdoor space that will impress your clients? Jack and the Ramblin Jackson team tackle these questions, offering expert tips and real-world examples that landscape professionals can apply in their own work.Check out the FULL episode to explore:

In this episode of The Landscaper's Guide, we dive into the rich history of Alpine Gardens, one of Colorado's longest-standing landscaping companies. Jack Jostes sits down with Jack Fetig, the founder, his son Nate, now the owner, and their sales manager Kris Nylander. Together, they share stories of the vintage tools and artifacts that helped build their business over the last 45 years.Ever wonder what it was like to run a landscape business in the ‘70s? How did companies manage projects before CRMs, smartphones, and online scheduling? This episode reveals the fascinating ways Alpine Gardens navigated those early days.From hand-drawn plans and old-school phone books to Polaroid cameras, you'll get a front-row seat to the tools that shaped Alpine Gardens. Jack shares how these tools defined their early years. Meanwhile, Kris and Nate reflect on the evolution of technology. It's a look at how old tools compare to today's modern solutions.But it's not all about the past! Alpine Gardens has embraced cutting-edge technology like online scheduling and digital design software. They've found a way to blend tradition with innovation. Learn how they continue to deliver exceptional landscapes by using the best of both worlds.Watch the FULL episode to see how Alpine Gardens uses history to fuel innovation:

In this episode of The Landscaper's Guide, we're recording from Dallas, Texas, with two heavy hitters in the irrigation and landscape industry. Jack Jostes interviews Lex Mason, President of Weathermatic, and Chase Cook, CEO of SMC Landcare, to explore how Weathermatic's SmartLink technology is reshaping the future of irrigation management by slashing labor costs and conserving water. You'll hear how Chase uses Weathermatic's cutting-edge systems to streamline operations, speed up inspections, and fuel business growth. From leveraging SmartLink to reduce labor costs to incorporating solar-powered solutions, they discuss the game-changing impact of modern technology on the industry.Lex also shares the fascinating history of Weathermatic, from its humble beginnings in 1945 to its current status as a global leader in water-saving technology. Plus, we dive into how landscape companies can target the right clients and deliver more value with innovative irrigation solutions.In this episode, we cover:

What does it take to juggle a multimillion-dollar snow and landscape business with a podcast, nonprofit, and a commitment to fitness? In this episode of The Landscaper's Guide, host Jack Jostes catches up with Dave Wescott of Transblue, recorded live from the SIMA Symposium in Pittsburgh. Dave opens up about how he leads in the snow and landscape industry while balancing multiple passions and responsibilities.Out here in the snow and landscape community, there's nothing like riding alongside a supportive crew. Dave discusses the importance of connecting with industry peers and how being part of such a network can transform your business. Discover how the SIMA Symposium fosters collaboration and mutual support, helping businesses like yours thrive together.Ever thought about how your fitness level might influence your business success? Dave shares his personal fitness journey, exploring the powerful connection between staying fit and leading with purpose. He explains how prioritizing health has fueled his ability to manage diverse ventures with energy and focus.And if you've got a soft spot for bees, you'll want to hear about Honey for Hope. Dave's nonprofit channels the power of beekeeping to support charitable causes, transforming a love for nature into a meaningful impact.In this episode, we dive deep into:

What's it like to manage a landscape project for over 15 years?

Are you just growing your landscape business, or are you scaling it deliberately for long-term success? In today's episode of The Landscaper's Guide, host Jack Jostes dives into the crucial differences with Christeen Era, a true trailblazer in landscape finance. Christeen is the author of Profit First for Lawn Care and Landscape Businesses and has been guiding landscape companies through financial storms for over 25 years. If you're ready to turn your hard work into real profits, Christeen's the trail guide you need to follow.In this episode, Christeen shares her hard-earned wisdom on how to spot and stop profit killers in their tracks, scale your business strategically, and build a team that's with you for the long haul. Ever wonder what's really draining your profits? Or how to grow without stretching your team too thin? Christeen's got answers, and she's sharing the exact steps to take to ensure your landscape business not only grows but thrives.Buckle up! Join us for this episode as we explore:

In this episode of The Landscaper's Guide, host Jack Jostes sits down with Lou Seidel, Director of Business Development at AccuWeather. Discover how AccuWeather's professional services can transform your snow and landscape business by providing precise, real-time weather data to prevent issues and maximize efficiency.Lou Seidel brings over 30 years of experience at AccuWeather to the table, sharing unique ways weather impacts businesses. He explains how AccuWeather customizes its services to meet the specific needs of snow and landscape companies.From proactive weather warnings to authenticated snowfall totals for accurate billing, Lou dives into the details that make AccuWeather's commercial services a game-changer. Whether you're dealing with snow, ice, or severe weather, this episode is packed with practical advice and insights.Curious about how AccuWeather can help you navigate the challenges of weather in your business? Tune in to hear about their innovative solutions and the benefits of their personalized approach.Watch the FULL episode to learn about:❄️ Weather Intelligence for Business: How AccuWeather helps snow and landscape companies plan and prepare with precise weather data.

In this episode of The Landscaper's Guide, host Jack Jostes sits down with Jacob Peffer, a rising star in the commercial snow and landscape industry. At just 23 years old, Jacob has QUADRUPLED his snow sales in one year and grown his business exponentially. Discover the strategies and processes that have propelled his company to new heights.Jacob shares his journey from winning SIMA's Alan Steiman Scholarship to managing multiple crews and focusing on sales and admin work. He talks about the challenges of rapid growth, the importance of hiring the right team members, and his ambitious plans for the future. Learn how he navigates the complexities of scaling a business while maintaining high standards of quality and customer satisfaction.Want to know the secrets behind Jacob's impressive success? Tune in to hear his insights on systematizing operations, effective team management, and the vital role of mentorship in business growth.Whether you're knee-deep in snow removal or landscaping, this episode is brimming with down-to-earth advice and real-world inspiration. So saddle up and join us for a chat that's sure to spark some new ideas for your own business journey!Watch the full episode to learn about:

Would you consider your company culture to be “award-winning”?  In this episode of The Landscaper's Guide, host Jack Jostes sits down with Matt Hager, VP of Operations at Earth Development, and Cassandra Baron, Operations Support Manager. Earth Development has been named the Best Place to Work by SIMA three years in a row, and today, we're diving into their secrets to success.Discover how Earth Development creates an environment where employees thrive. From setting clear key performance indicators (KPIs) to offering unwavering support, Matt shares how his team achieves excellence year after year. Plus, you'll hear about Cassandra's inspiring journey and what it takes to be named SIMA's Business Professional of the Year.Ever wondered how public recognition can boost your team's morale? Or how tracking KPIs can lead to outstanding performance? We'll uncover the methods behind Earth Development's award-winning strategies and how you can apply them to your business.Curious about how to create a winning culture in your own company? Tune in to this episode for actionable tips and real-world examples that can help elevate your team's performance and boost their morale!Watch the full episode to learn about:

In this episode of The Landscaper's Guide, host Jack Jostes stops by For Garden's Sake in Durham, North Carolina, to chat with owner Scott Pearce. Scott shares his journey from running a small lawn treatment business to owning a 21-acre property featuring a Garden Center, Landscape Design-build Division, and Maintenance Company.Scott dives into his unique marketing strategies, highlighting the power of social media and community events to draw in customers. Learn how he juggles the different business units and the benefits of cross-marketing between the Garden Center and landscaping services.Scott also opens up about the importance of self-care and employee support, discussing how personal growth and having a company chaplain have positively impacted his team. Plus, stick around to hear about Scott's exciting plans for revitalizing a historic chapel on the property!Curious how a multi-divisional business thrives in the landscaping world? Or how a bit of personal growth can steer your business to new heights? Saddle up and tune in to this episode packed with insights!In this episode, you'll discover:

In this episode of The Landscaper's Guide, host Jack Jostes sits down with Robert Miller, the Owner of RPM Landscape Contractor. Dive into Robert's incredible journey of personal and professional growth, revealing how a mix of intentional living and some good ol' self-care can work wonders for your business.Robert opens up about how focusing on health and fitness, including teaming up with a personal trainer, has boosted his mental and physical strength, turning him into an outstanding leader. He also chats about the importance of mental health and how networking within the landscaping community has been a game-changer.Jack and Robert dig into the nitty-gritty of implementing EOS (Entrepreneurial Operating System) and the significance of setting realistic business goals, like quarterly rock meetings and three-year plans, to navigate the wild ride of unpredictable changes.Are you curious about how a little intentional living can rev up your business? Or how focusing on your health can supercharge your professional growth? Saddle up and tune in to this episode packed with insights that could steer your leadership and business success in a whole new direction.In this episode, you'll discover:

In this episode, host Jack Jostes chats with Josh Bahler, the innovative Operations Manager and Owner of Bahler Brothers, to explore the mighty combo of core values and the potential for technology in landscaping. Discover how Josh brings values like quality, integrity, and family to life through creative methods like fun team games and epic t-shirt designs. Wondering how tech could spice up your landscaping business? Josh dives into his current practices and picks Jack's brain on how to leverage AI and other technology to boost operations. This conversation is a blend of old-school values and future-forward thinking.Are you curious about how core values can supercharge your growth? Or how AI might shake things up in your business? Jack and Josh tackle these questions and more, offering insights that could change the game for landscapers in 2024.Watch the full episode to learn about:

In this episode, host Jack Jostes goes solo to unveil powerful sales strategies guaranteed to boost your landscape business and close more deals right away! Drawing from his vast experience and insights gained from working with numerous clients, Jack shares five essential sales management tips that will streamline your operations and significantly enhance your closing rates. Whether you're a landscape or tree care company, these practical tips will transform your sales process. Are you struggling with communication breakdowns within your team? Or perhaps your response times to leads are longer than they should be, causing potential clients to look elsewhere?Jack addresses these common challenges and more, providing actionable solutions to keep your team aligned and your customers satisfied. Discover how to bring your team together, set clear expectations, and ensure everyone is on the same page. In this episode, you'll learn about: