What's the Secret?

It's episode 100! I can't believe it. We made it to 100 episodes and that's in a big part thanks to you. So I'm celebrating the 100th episode of What's The Secret? by reviewing what we've been over in the past 100 episodes and giving you the lowdown on what I've learned from recording them. It has been a crazy ride, but I am grateful for you tuning in each week. If you are looking to start a podcast, build an audience or do pretty much anything in your life, you'll find value in what I'm sharing this week. It takes a lot of effort to put out content week after week, but it gets easier. In this episode, find out my entire reason for starting this podcast, what I've learned from continually showing up, and if you have a dream of starting something like this on your own, find out the secret to getting started. “The importance lies in the doing. There are things you get from doing that you don't get when you don't do.” - Tom Gaddis In This Episode: Learn how I got started with my podcast and how I stuck to producing episodes each week. One of the biggest misconceptions people have about being successful. Find out why there is always something to learn from the process of doing, and how to take this forward into other areas of your life. And much more... Resources mentioned: How to Overdeliver with Brian Kurtz episode:https://tomgaddis.com/podcast/how-to-overdeliver-with-brian-kurtz/ ( https://tomgaddis.com/podcast/how-to-overdeliver-with-brian-kurtz/) WTS Special Series: Affiliate Marketing Secrets:https://tomgaddis.com/show/wts-special-series-affiliate-marketing-secrets/ ( https://tomgaddis.com/show/wts-special-series-affiliate-marketing-secrets) Connect with Tom Gaddis: Join Tom's program here:http://offlinesharks.com/ ( offlinesharks.com) Website:https://tomgaddis.com/ ( https://tomgaddis.com/) LinkedIn:http://linkedin.com/in/tomgaddis/ ( linkedin.com/in/tomgaddis/) Facebook:https://www.facebook.com/tomgbiz/ ( https://www.facebook.com/tomgbiz/) Instagram:https://www.instagram.com/gaddistom/ ( https://www.instagram.com/gaddistom/)

Are you looking to get more done in less time? Well, you're in luck! In today's episode, I'm sharing three of my current favorite tools and a book that has helped me get more done in my business. These are things I'm using each and every day that have drastically changed my workflow and allowed me to get more done in less time. Whether you are an entrepreneur that works alone or someone who works with a team, what I'm sharing with you today is going to open your eyes and make you think a little differently about time productivity. These resources have helped me get a crystal-clear view of how I manage my time, how I view what is productive and unproductive, and what that means to me personally. Tune in this week and learn how to get more done in 2022! “We tend to think of time as just time, but the reality is, it's a construct.” - Tom Gaddis In This Episode: Discover the best way to get things done and achieve success as an entrepreneur.   I share the benefits of time tracking software and how it helps me in my business. Learn how to start thinking differently about productivity and time management.  And much more... Resources mentioned: Four Thousand Weeks - Time Management for Mortals by Oliver Burkeman:https://www.oliverburkeman.com/books ( https://www.oliverburkeman.com/books)  Timing App:https://timingapp.com/ ( https://timingapp.com)   Jarvis AI:https://www.jarvis.ai/ ( https://www.jarvis.ai/) Wordtune:https://www.wordtune.com/ ( https://www.wordtune.com/) Workspace:https://www.citrix.com/en-gb/downloads/workspace-app/mac/workspace-app-for-mac-latest.html ( https://www.citrix.com/en-gb/downloads/workspace-app/mac/workspace-app-for-mac-latest.html) Connect with Tom Gaddis: Join Tom's program here:http://offlinesharks.com/ ( offlinesharks.com) Website:https://tomgaddis.com/ ( https://tomgaddis.com/) LinkedIn:http://linkedin.com/in/tomgaddis/ ( linkedin.com/in/tomgaddis/) Facebook:https://www.facebook.com/tomgbiz/ ( https://www.facebook.com/tomgbiz/) Instagram:https://www.instagram.com/gaddistom/ ( https://www.instagram.com/gaddistom/)

We all want to be successful, right? When you're first starting out it can all seem so overwhelming. There is so much to learn, think about and do in order to create success, and it can be hard to know where to start. But what exactly does it take to be successful? Recently, I've been thinking about more specific actions that I could share with you to help you be successful in 2022. And the beauty of what I'm teaching you, is that it will work no matter when you listen, whether it's 2022 or beyond. So tune in this week as I reveal the number one reason for my success and how to apply it to your own life. It is not what you are expecting, in fact, it's something that I hear almost nobody else talking about. But if you do this one thing, you will be successful no matter what else you do. “Show up for yourself, show up for your clients.” - Tom Gaddis In This Episode: Hear the reason most people get sidetracked with their goals and never make any progress. Discover what an RPA is, why every business has one, and how to discover yours. I share the importance of staying consistent and doing a little bit every single day in your business. And much more... Connect with Tom Gaddis: Join Tom's program here:http://offlinesharks.com/ ( offlinesharks.com) Website:https://tomgaddis.com/ ( https://tomgaddis.com/) LinkedIn:http://linkedin.com/in/tomgaddis/ ( linkedin.com/in/tomgaddis/) Facebook:https://www.facebook.com/tomgbiz/ ( https://www.facebook.com/tomgbiz/) Instagram:https://www.instagram.com/gaddistom/ ( https://www.instagram.com/gaddistom/)

Holy cow, it's 2022 – Happy New Year! Both 2020 and 2021 were pretty crazy, so what does 2022 have in store for us? In this episode, I'm talking a little about 2021; some of the things we did in our businesses, the things we could do differently, the planning strategies that I use in my business when a new year begins, and what we do to set ourselves up for maximum success in an upcoming year. You'll hear some of my insights into 2021 and what I'm looking forward to most in 2022. Also discussing what is going to move the needle most for us in our businesses next year, and some tips to help you make 2022 the best year possible. “The people that really excel get the fundamentals right first, and then they move onto the advanced stuff. You have to start with the fundamentals.” - Tom Gaddis In This Episode: Hear the biggest lesson I took away from 2021 and what I'm keeping in mind for my life and business as we move into 2022. I'm sharing two of the biggest skills that I have invested my time in learning, that I would wholly recommend if you're new to entrepreneurship. Discover the secret to running a business that can grow and scale. And much more... Connect with Tom Gaddis: Join Tom's program here:http://offlinesharks.com/ ( offlinesharks.com) Website:https://tomgaddis.com/ ( https://tomgaddis.com/) LinkedIn:http://linkedin.com/in/tomgaddis/ ( linkedin.com/in/tomgaddis/) Facebook:https://www.facebook.com/tomgbiz/ ( https://www.facebook.com/tomgbiz/) Instagram:https://www.instagram.com/gaddistom/ ( https://www.instagram.com/gaddistom/)

In the world of sales, we are often taught that we need to be pushy, aggressive, and ready to do whatever it takes to convince our prospects to part with their money. But this pressurized selling tactic doesn't align with everybody's values, and today's guest decided to find a different way to sell, one that is in line with his goal of stepping out of the realm of sales and into the realm of therapeutic conversation.  Chandler Walker is the founder of Stoneage Fuel, a health and fitness brand that helps people in six areas of wellness: mental health, social health, sleep, nutrition, fitness, and habits. His goal is to take a stand to change the dynamic of selling from pressure and aggression to compassion and conversation. He joins me this week to share his experience of high-ticket selling using this approach.   “People think, well you have to be aggressive to get someone's money or they're not going to part with it.” - Chandler Walker In This Episode: Learn what compassion conversations are and how Chandler uses them to enroll people into higher-end services without using traditional, aggressive tactics. Chandler shares the problem with some of the sales training we see in the online realm and why he is working to move away from this approach in his business. Hear some tips and examples you can use to help you change your approach to sales, whatever stage you are at in your business. And much more... Connect with Chandler Walker Website:https://stoneagefuel.com/ ( https://stoneagefuel.com/) How To Enroll High Ticket Clients Without Manipulation, Aggressive Tactics, Or Feeling Salesy:https://9step.cultureofcare.life/care1 ( https://9step.cultureofcare.life/care1)   Connect with Tom Gaddis: Join Tom's program here:http://offlinesharks.com/ ( offlinesharks.com) Website:https://tomgaddis.com/ ( https://tomgaddis.com/) LinkedIn:http://linkedin.com/in/tomgaddis/ ( linkedin.com/in/tomgaddis/) Facebook:https://www.facebook.com/tomgbiz/ ( https://www.facebook.com/tomgbiz/) Instagram:https://www.instagram.com/gaddistom/ ( https://www.instagram.com/gaddistom/)

Have you ever wondered what the world of affiliate marketing is really like? Do you wish you knew the difference between an affiliate marketplace and an affiliate network? Well, today's guest is joining me to give the inside scoop on all things affiliate marketing. Alex Gunoe is the Director of Business Development at Digistore24, an all-in-one digital sales platform that offers an integrated online store, affiliate network, and all common payment methods and accounting automation. He helps businesses grow their affiliate market space by taking care of the various aspects behind the scenes and he's here to share some key aspects to think about in affiliate marketing and his tips for someone new to the affiliate space.   “At Digistore24, we're not trying to sell you on coming into the platform, we're trying to help you grow as a business.” - Alex Gunoe In This Episode: Discover what an affiliate marketplace is and the difference between this and an affiliate network Alex shares what Digistore24 can help you with and the tools and support they provide to their affiliates Learn something you can do right away in your business if you want to get into the affiliate space And much more... Connect with Alex Gunoe Website:https://www.digistore24.com/ ( https://www.digistore24.com/)   Connect with Tom Gaddis: Join Tom's program here:http://offlinesharks.com/ ( offlinesharks.com) Website:https://tomgaddis.com/ ( https://tomgaddis.com/) LinkedIn:http://linkedin.com/in/tomgaddis/ ( linkedin.com/in/tomgaddis/) Facebook:https://www.facebook.com/tomgbiz/ ( https://www.facebook.com/tomgbiz/) Instagram:https://www.instagram.com/gaddistom/ ( https://www.instagram.com/gaddistom/)

We all know the power of morning routines, but fewer of us know the power of evening routines. So this week, I'm joined by Jose Escobar, Founder, and CEO of The Entrepreneur's Bookshelf. Jose had a “good” life, but one day he realized that “good” wasn't what he wanted; he wanted great. He implemented a morning and evening routine into his life, and his life completely changed. He doubled his income, became a better father and husband, and lost 35 pounds in the process.  Jose shares the power of evening routines and why incorporating them into your day will help you take your life and business to the next level. Hear some tips for creating a next-level evening routine and the tactics you can use to break free and achieve your goals.   “It's not just about waking up early or going to bed early, it's about having a purpose and specifically knowing what you're doing.”  - Jose Escobar  In This Episode: Discover why the best morning routine actually begins the night before. Jose shares how your entire life can change once you start to implement a morning and evening routine. Learn what Jose does to maximize his productivity and prepare himself for success, and how you can do the same in your life. And much more...   Books Jose recommended: The 5AM Club by Robin Sharma:https://www.robinsharma.com/book/the-5am-club ( https://www.robinsharma.com/book/the-5am-club) The Miracle Morning by Hal Elrod:https://miraclemorning.com/books/ ( https://miraclemorning.com/books/) Limitless by Jim Kwik:https://www.limitlessbook.com/ ( https://www.limitlessbook.com/) Atomic Habits by James Clear:https://jamesclear.com/atomic-habits ( https://jamesclear.com/atomic-habits) Connect with Jose Escobar Website:https://theentrepreneursbookshelf.com/ ( The Entrepreneurs Bookshelf – Read Well & Commit to Personal Growth) Facebook:https://www.facebook.com/jaesco25 ( https://www.facebook.com/jaesco25) Facebook group:https://www.facebook.com/groups/theentrepreneursbookshelf ( https://www.facebook.com/groups/theentrepreneursbookshelf) Instagram:https://www.instagram.com/jaesco25/ ( https://www.instagram.com/jaesco25/)     Connect with Tom Gaddis: Join Tom's program here:http://offlinesharks.com/ ( offlinesharks.com) Website:https://tomgaddis.com/ ( https://tomgaddis.com/) LinkedIn:http://linkedin.com/in/tomgaddis/ ( linkedin.com/in/tomgaddis/) Facebook:https://www.facebook.com/tomgbiz/ ( https://www.facebook.com/tomgbiz/) Instagram:https://www.instagram.com/gaddistom/ ( https://www.instagram.com/gaddistom/)

For a long time, no matter how hard I tried, I could not break that earning barrier and reach the six-figure mark in my business. I felt like I was spinning my wheels while nothing was working, and I struggled mightily to start generating significant money from my entrepreneurial efforts. But the reality was that I was actually doing some things that were eventually going to help me hit that mark and breakthrough to seven figures and beyond.  In this episode, I'm giving you some specific things you can do if you haven't quite hit that 100K mark. Find out exactly what you should be focusing on in your business and my three tips to help you get on the path to 100K.  “It's those little actions we take every day that make the biggest difference down the road.” - Tom Gaddis  In This Episode: There are certain skills that have been crucial to me reaching six figures in my business, and they are skills that you can learn too. How I built my business up to six figures and beyond and how you can do the same in your business. I share my recommendations for what to do if you're struggling to get a business started online. And much more... Connect with Tom Gaddis: Join Tom's program here:http://offlinesharks.com/ ( offlinesharks.com) Website:https://tomgaddis.com/ ( https://tomgaddis.com/) LinkedIn:http://linkedin.com/in/tomgaddis/ ( linkedin.com/in/tomgaddis/) Facebook:https://www.facebook.com/tomgbiz/ ( https://www.facebook.com/tomgbiz/) Instagram:https://www.instagram.com/gaddistom/ ( https://www.instagram.com/gaddistom/)

On today's episode, I sat with Sherry Bonelli, SEO expert, and owner of Early Bird Digital Marketing. We get real about entrepreneurship and the ups and downs that come with running your own business. Sherry had a business that was on its way to being successful but was met with an unfortunate failure. Today, we dive into how she navigated the downturn and came out even more determined to build a successful business.  Sherry shares how it's getting harder to break into the writing scene, but once you start showing people that you can put out quality content, and build a portfolio, more people will be willing to hire you. Building credibility can be tough, but if you stay motivated and keep at it, eventually you'll succeed. “You can't dwell in it. You have to think what is the next thing I need to do, in order to help me move my business forward.” - Sherry Bonelli In This Episode: How Sherry builds connections with prospects and potential business partners  Sherry shares her tips on how she kept going and stayed positive through the “darkest” times of her business journey  How Sherry approached Bankruptcy to scale her business (important mindset insights) And much more... Connect with Sherry Bonelli: Website: https://earlybirddigitalmarketing.com/ (earylybirddigitalmarketing.com) Podcast: https://www.marketingplanpodcast.com/ (marketingplanpodcast.com)  LinkedIn: https://www.linkedin.com/learning/learning-local-seo (https://www.linkedin.com/learning/learning-local-seo)  Twitter: https://twitter.com/sherrybonelli (https://twitter.com/sherrybonelli)   Connect with Tom Gaddis: Join Tom's program here: http://offlinesharks.com/ (offlinesharks.com) Website: https://tomgaddis.com/ (https://tomgaddis.com/) LinkedIn: http://linkedin.com/in/tomgaddis/ (linkedin.com/in/tomgaddis/) Facebook: https://www.facebook.com/tomgbiz/ (https://www.facebook.com/tomgbiz/) Instagram: https://www.instagram.com/gaddistom/ (https://www.instagram.com/gaddistom/)

Every entrepreneur stumbles upon this obstacle at some point in their journey and that's how to generate new ideas. Whether it's because of changes in the market, updated technology, or new ways of doing things, there's bound to be something that triggers you to question, what you could be doing better? Running out of ideas can be frustrating, thankfully there are ways to overcome it. But how can you solve this problem? That's the topic of today's episode. Today, I'm going to let you in on a secret or two, on how to generate more ideas and what to do once you have them. “There's always something to learn from the people outside of the space you work in.” - Tom Gaddis In This Episode: Basic ways to learn more about building courses, programs, etc How to find gaps in your business by observing the current marketplace  Why you should look at other markets' top performers, to find new ways to crush it in yours And much more...   Connect with Tom Gaddis: Join Tom's program here: http://offlinesharks.com/ (offlinesharks.com) Website: https://tomgaddis.com/ (https://tomgaddis.com/) LinkedIn: http://linkedin.com/in/tomgaddis/ (linkedin.com/in/tomgaddis/) Facebook: https://www.facebook.com/tomgbiz/ (https://www.facebook.com/tomgbiz/) Instagram: https://www.instagram.com/gaddistom/ (https://www.instagram.com/gaddistom/)

If you take a look at the business press lately, everyone is talking about the “Great Resignation.” This phrase describes the recent movement of people looking to start their own online business or find a remote job, so they can experience a type of freedom that they couldn't with their previous job.  But as someone that has built successful remote businesses, I wanted to share some common and big mistakes that people make when trying to go remote and much more on today´s episode. “You need to treat people in your online business the same way you treat people in real life.” - Tom Gaddis In This Episode: Why do people get stuck or quit quickly after starting their own remote business How building trust is even more important when running a remote business than in the normal business model Getting a remote business up and running is easier than having a Brick and Mortar business and here's why… And much more...   Connect with Tom Gaddis: Join Tom's program here: http://offlinesharks.com/ (offlinesharks.com) Website: https://tomgaddis.com/ (https://tomgaddis.com/) LinkedIn: http://linkedin.com/in/tomgaddis/ (linkedin.com/in/tomgaddis/) Facebook: https://www.facebook.com/tomgbiz/ (https://www.facebook.com/tomgbiz/) Instagram: https://www.instagram.com/gaddistom/ (https://www.instagram.com/gaddistom/)

From going to bed hungry because his family had very little money for food, to growing one of his first business ventures to over $40 million in revenue, and then selling for an 8 figure deal. Today's guest, John Donges, knows what it's like to struggle and what it's like to succeed.  John is an expert in what to focus on to scale aggressively, letting us in on how he scaled a business from 5 to 10 million dollars. He's going to share with us some super valuable, actionable tips and secrets to succeed in business and how to overcome roadblocks like him, and much more. “Never take the present moment for granted.” - John Donges  In This Episode: Why referrals are one of the best ways to get people on repeat without spending more resources The difference between trying to sell someone “cold” and someone that's “hot” (and ready to buy) like a referral How to inspire people that are in your programs to bring you a flood of new clients And much more... Connect with John Donges: Website: https://strategicmarketer.com/ (https://strategicmarketer.com/) Facebook: https://www.facebook.com/JohnDonges (https://www.facebook.com/JohnDonges)   Connect with Tom Gaddis: Join Tom's program here: http://offlinesharks.com/ (offlinesharks.com) Website: https://tomgaddis.com/ (https://tomgaddis.com/) LinkedIn: http://linkedin.com/in/tomgaddis/ (linkedin.com/in/tomgaddis/) Facebook: https://www.facebook.com/tomgbiz/ (https://www.facebook.com/tomgbiz/) Instagram: https://www.instagram.com/gaddistom/ (https://www.instagram.com/gaddistom/)

In last week's episode, we talked about the psychology of high-ticket selling. To follow up on that conversation, today we talk about how to bring more clients into your program through referrals. Referrals are an amazing way of generating additional revenue, while not spending more money on marketing.   In today's episode, I talk with Jodi and Darryl Bueckert, they are experts in getting Referrals on Repeat. They share various methods that you too can leverage, utilizing this amazing lead generation strategy, to grow your client base.   “We try to inspire our clients to bring new people that they know could be a good fit, so we can help them solve their problems...” - Jodi and Darryl Bueckert   In This Episode: Why referrals are one of the best ways to get people on repeat without spending more resources The difference between trying to sell someone “cold” and someone that's “hot” (and ready to buy) like a referral How to inspire people that are in your programs to bring you a flood of new clients And much more...   Connect with Jodi and Darryl Bueckert: Website: https://referralsonrepeat.com/ Send an email to Jodi: jodi@thetrustmethod.com Send an email to Darryl: darryl@thetrustmethod.com   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

It's time to drop the fantasy that having an online business is going to, in some magical way, generate revenue without you having to do any real work. This episode aims to help you get out of that mindset and show you what it really takes to build a multi-million dollar online business. We are going to talk about something that is key in reaching that level, high-ticket selling.   In today's episode, I'm talking with Lucy Brenton. Lucy has been in sales since the age of 16 and loves being part of the sales profession. She has worked in various industries from automobiles, communication, and finance to digital marketing. Lucy is going to share with us the secrets of a successful sales call, from what to say, how to handle objections, and other important tips.   “If you actually are interested in making money and you are interested in doing the work, then you will be willing to do the work.” - Lucy Brenton   In This Episode: Lucy's advice to improve your sales skills How to structure a successful sales call Jedi “NPL” tricks that Lucy uses to persuade people to buy when they are hesitant about moving forward And much more...   Connect with Lucy Brenton: LinkedIn: https://www.linkedin.com/in/lucybrenton/   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

My guest today is Susie Carder. Susie is a self-made millionaire. She started with one salon and health spa and built it into one of the most successful businesses in the country. Susie then founded and sold three profitable companies, the last of which sold for over 10 million each. Today Susie and I discuss her best-selling book ‘Power Your Profits: How to Take Your Business from $10,000 to $10 Million.   “You can´t make millions if you are in a poverty mindset, you gotta shift that.” - Susie Carder   In This Episode: The mindset shifts that she made in order to reach the 10 million dollar mark The ONE thing that your prospects care about... if you put it in your offer, it will double or triple your revenue 9 out of 10 entrepreneurs undercharge for their services, Susie tells you how to fix that problem  And much more...   Resources: Connect with Susie Carder: Website: https://susiecarder.com/ LinkedIn: https://www.linkedin.com/in/susiecarder/ Facebook: https://www.facebook.com/SusieCarder/ Instagram: https://www.instagram.com/SusieCarder/   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

If you are running any kind of online business, having a sales page is a MUST! It's so important, but what can you do to increase your conversion rate? The answer is simple, add a sales video.   In today's episode, I'm going to share with you the elements of an effective sales video. One that is sure to increase your sales! I'm going to show you just how easy it is to implement this into your business.   “I want to convey to the people that see my videos that I'm a regular guy, like them, so they can relate with me.” - Tom Gaddis In This Episode: The differences between “video sales letters” vs “video on a sales page” and when to use them Why authenticity is so powerful and how you can leverage simplicity in order to increase conversions The “14 elements” step by step framework to create a KILLER video sales letter And much more...   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

When most marketers talk about increasing sales, they talk about maximizing conversions, copywriting, and optimizing your funnel. But there are also some hidden ways that you can generate more sales, that are quick wins, and incredibly easy to implement in your current process.   So in today's episode, we are going to talk about three hidden ways to get more sales.   “The thing with all these strategies is to bring them into our community, give them assets that they can use, and that they can get a lot of value from.” - Tom Gaddis In This Episode: If you have a Membership Area, then you have your own “Online Real Estate”, here is how you can leverage this asset to maximize conversions… Using your “Thank You Page” to sell your high ticket program? Take a look at this one… Why creating a “Bonus Package” to share with your customers is an amazing way to maximize profits while giving tons of value to them… And much more...   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

Something that is trending right now in the Entrepreneurial world is, “Hustle Culture.” This is something big players are promoting in their messages, talking about working 18 hours a day and sacrificing proper sleep to achieve more. While it is important to have drive and a great work ethic, going to the extreme can have a negative impact on your health, and end up causing you to burn out.   In today's episode, I'm going to talk about burnout, what it is, what can cause it, how you can identify if you're on the path to burning out, and more importantly the steps to avoiding burnout in the first place.   “Try to set goals for what must get done and what can wait.” - Tom Gaddis In This Episode: What are the main factors that cause burnout in entrepreneurs The main questions that you need to ask yourself to identify if you're moving towards a burnout How can you get rid of it? I´ll give you a step by step action plan to overcome burnout for good And much more...   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

The other day I was talking with my 11-year-old daughter about how she gained 15,000 followers on Tik Tok, and she said something that blew me away. She said, “I ask my followers what they want to see and then I create that.” So simple! But a real recipe for success because most people have a tendency to overcomplicate things when they are trying to start a business.   In today's episode, I'm going to teach you how to keep it simple and focus on the things that really move the needle.   “It wasn't about what I wanted to bring to the market, but about what the market wanted itself.” - Tom Gaddis In This Episode: What process did my daughter use to reach 14k followers on Tik-Tok? and how you can use it to build your audience right away (I almost fell off my chair) Why creating something before asking your audience what they want is the fastest way to waste your time and money  How to sell more of your product! And much more...   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/  

Most of the time we tend to think of business as a separate entity in our lives, as entrepreneurs, and this makes us hit a plateau, where we get stuck in the same place without seeing results.    So in today´s episode, I'm going to talk about how everything is connected and the realization that catapulted me into the type of person who has succeeded in business.   “If I want people to become a good customer of mine I have to be a good customer to other people.” - Tom Gaddis   In This Episode: Embracing the small progress is key to growing bigger and here is why How realizing that everything worth having takes work, gives you an unfair work ethic advantage Why being an amazing customer, yourself, is mandatory if you want to have the best customers who are willing to invest in your business. And much more...   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

Maybe you are looking to start your own business, so you can ditch the painful job that you don't like. You've been hearing that having an “online business” is what you should be doing. But what is hype and what is the real deal?   In today's episode, I will share with you insights about running a 7-figure business and compare that to what you are looking for, so you can decide if starting an online business is what's best for you.   “I enjoy the work that comes with growing an online business.” - Tom Gaddis   In This Episode: Why having clarity about your goals is key when you are starting a business “7-figure business” and the reason you might not want to grow to that level The main skills that you need to learn in order to be successful, should you decide to create an online business And much more...   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

One of the first and most profitable ways to make money online is creating an email list, every “online guru” talks about it, and that's because it's true. But many people struggle on where to even start? Here's a hint, email your list daily.   So in today´s episode, I will share three ways that you can create and grow an email list. The best part, they are all free.   “A small list of buyers will always outperform a huge list of random people” - Tom Gaddis   In This Episode: How to create something of value for your prospects so they're willing to give you their emails  The power of a Facebook group and how to leverage it to build two assets at the same time Why product launches are the FASTEST, most powerful way to grow your email list And much more...   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

We all know that having a positive mindset is one of the most important pieces in becoming successful, at least that's what the experts say. But there is one type of mindset that can make or break your success, and you might not even be aware that you have it.   In today´s episode, we are going to talk about the refund mentality and I'm going to teach you how to overcome it.   “If I'm not being a good customer, how can I expect other people to do business honestly with me.” - Tom Gaddis   In This Episode: One mindset that can keep you from having success What was the epiphany that helped me shift my mindset and start seeing results in my business Why being broke and starting from scratch was a blessing for me And much more...   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

Developing a morning routine is one of the most important things you can do to boost your productivity and increase your chances of becoming successful.    In today´s episode, I will share with you my morning routine, so you can get a look into how I set myself up for success. Hopefully, you will be able to apply a few of these tips and strategies to your existing morning routine or use them to help you put one together.   “To really get to the level of success that I wanted to get to, I needed to have a more disciplined approach” - Tom Gaddis In This Episode: How having a morning routine helped me to level up and achieve my goals What I think the #1 secret is to handle everything you face on your journey to success Why my “morning routine” starts at night (do this if you struggle with being disciplined) And much more...   Resources: Streak App: https://streaksapp.com/,  Book Miracle Morning   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

As Entrepreneurs we always have this discussion going on inside our heads, “Should I value my time or my money more?”. Both are super important and valuable, but which one should you focus on the most?   Today´s episode is going to be a short and sweet one. I´m going to talk about the age-old discussion, “Time vs Money” and why it matters to you, the Entrepreneur.   “And that is really the essence of time vs money…how valuable is your time versus the money it would cost to have someone else do something for you?” - Tom Gaddis In This Episode: What's the essence of “Time vs Money” When is it more beneficial to use the money to save time How to transition from doing “everyday tasks” to “high-value stuff” that really moves the needle And much more...   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

You see it all the time, people making money here and there, working 4-hour weeks, making 6 figures per month selling courses, and claiming that every human being can do it, but is that true?   In today´s episode, I´m going to talk about my experience with remote business and what I have seen other successful entrepreneurs achieve, to let you know what to do if you want to start your own remote business.   “It's the mindset and the shift and getting out of your head, that starting a remote business is different from starting a real business, it's not.” - Tom Gaddis   In This Episode: What's the most important thing to have in order to create a successful business that lasts What is the #1 challenge that people face when they want to start a business and how to overcome it Why starting a Multimillion-dollar business is like running a simple garage sale And much more...   Resources: Download M.I.L.K. IT METHOD E-Guide: https://tom- gaddis.ck.page/27bf4f9a44 Listen to Amber Spears Affiliate Marketing Secrets episode: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing- secrets/   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

It's amazing the lessons we can learn about business from all the other activities we do in our lives. One activity that I love to do and had the opportunity to do a lot recently in Las Vegas is playing Poker.   In today´s episode, we are going to talk about Poker and all the lessons you can pull out of it to apply it to your business. I will point out a few of the examples in poker that helped me to become successful in my business over time.   “The biggest thing that determines whether you make money or not is the games that you play.” - Tom Gaddis   In This Episode: How the “Casino” can help you to choose what´s your best option when you are looking to get into a new market or niche Why you need a good strategy when you sit down at a Poker table and why it's critical to have one in your business too Is conventional wisdom always accurate? I´ll tell you what I've learned about it from looking at beginner poker players (beware of this one) And much more...   Resources: Download M.I.L.K. IT METHOD E-Guide: https://tom- gaddis.ck.page/27bf4f9a44 Listen to Amber Spears Affiliate Marketing Secrets episode: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing- secrets/   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

Are you looking to join a Mastermind? Or maybe you've already been involved with one and looking for more information. Either way, a Mastermind is one of the best tools to quickly grow your business, giving you access to a large audience of other successful people.   In today´s episode, we are going to talk about the power of the Mastermind, and some of my biggest takeaways from the last Mastermind I assisted with, and much more you won't want to miss!   “If you are in a room of people in your industry, and you are the smartest person in the room, then you are in the wrong room unless you are paid for being the smartest one in that room.” - Tom Gaddis In This Episode: What's the Mastermind principle and how does it work? Why it's one of the best (if not the best) ways to meet and attract high-level people How one Mastermind helped us double our revenue in one year And much more...   Resources: Download M.I.L.K. IT METHOD E-Guide: https://tom- gaddis.ck.page/27bf4f9a44 Listen to Amber Spears Affiliate Marketing Secrets episode: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing- secrets/   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

Whether you are looking to start or scale your affiliate business, you may be struggling with roadblocks, even lacking clarity on what to do next. If so, then you are going to love what we have for you today.   In today´s episode, I´m going to be talking with John Crestani, John is a well-known Affiliate Marketer who has amassed a huge following on Youtube and has made millions of dollars with the information that he is going to share with us today!    “Affiliate Marketing changed my life… I was only making $6k/month with my job, and then realized I can make $1k/day on autopilot, I said give me more, and kept doing that...” - John Crestani   In This Episode: How John got started in the Affiliate Marketing world What were the big roadblocks that he faced John recommends the best way to get started in Affiliate Marketing after making millions of dollars with it himself What are the roadblocks that you´ll find on your journey to becoming successful in Affiliate Marketing and how to avoid them... And much more...   Resources: Download M.I.L.K. IT METHOD E-Guide: https://tom- gaddis.ck.page/27bf4f9a44 Listen to Amber Spears Affiliate Marketing Secrets episode: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing- secrets/   Connect with John Crestani: Youtube: https://www.youtube.com/channel/UCP1WWozNcnnBX73ZoMSem5w   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

Today's episode is short, sweet, and value-packed with lots of actionable information that you won´t want to miss out on. This Tuesday, I share three thoughts with you that have been life changers for me, that you'll be able to implement in your own life!    “The important thing is that you have the right thinking and that you do things the right way, not the end result...” - Tom Gaddis   In This Episode: Why “Right Thinking” it´s more important than RESULTS. HOW you can take something that´s already working for other people and adapt it to you right away, and start getting great results in any area of your life. Doing a little thing consistently can change your life DRASTICALLY over time, here is how you can implement that... And much more...   Resources: Download M.I.L.K. IT METHOD E-Guide: https://tom- gaddis.ck.page/27bf4f9a44 Listen to Amber Spears Affiliate Marketing Secrets episode: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing- secrets/   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

Today's episode is a continuation of the series on Affiliate Marketing Secrets. One of the most profitable and effective ways to scale your business in the online space is to have a Webinar in place. So if you are looking to do an Affiliate Webinar for other people or bring someone else´s Webinar to your tribe, you will love what I'm going to tell you today.   In today´s episode, I´m going to talk about all the In's and Out's of what it takes to be successful with Affiliate Webinars, so you can grow your income by implementing them into your business!   “The stronger the relationship you have with your audience, the better you'll be able to do when you're in that arena competing against other affiliates.” - Tom Gaddis   In This Episode: Why by implementing Affiliates Webinars into tribe/community you can bring a lot of VALUE to them and yourself How you can make JV´s partnerships by just having your Affiliate Webinar in place The #1 THING that you have to have in place before building your Affiliate Webinar (without this one you are going to waste time and money) LIVE Events and why they are the best tool that you can use to make sure that your webinar will have a CRAZY high show-up rate   Resources: Download M.I.L.K. IT METHOD E-Guide: https://tom-gaddis.ck.page/27bf4f9a44 Listen to Amber Spears Affiliate Marketing Secrets episode: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing-secrets/   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

Making money while you sleep. That's how many people look at affiliate marketing -- an easy way to get huge payouts just by promoting other people's products. Well, it's not as simple as that. While affiliate marketing can be a lucrative business, you should never approach it from a purely financial standpoint. Remember that you have a fiduciary duty to your community. So let's follow this series and look at the significant aspects of a successful affiliate marketing system.    Tune in to Part 3 of the Affiliate Marketing Secrets to know more about your role and responsibility as the affiliate marketer.    “The stronger the relationship you have with your audience, the better you'll be able to do when you're in that arena competing against other affiliates.” - Tom Gaddis   In This Episode: Why getting rich off just selling affiliate products is a MYTH How a product LAUNCH is an excellent way to build a powerful community for affiliate marketing Why a small list of RESPONSIVE buyers is better than an extensive list of freebie-seekers and random people How to determine which affiliate products are a GOOD FIT for your business and your audience  What can you include in your BONUS package and why doing a LIVE training as a bonus is not always a good idea   Resources: Download M.I.L.K. IT METHOD E-Guide: https://tom-gaddis.ck.page/27bf4f9a44 Listen to Amber Spears Affiliate Marketing Secrets episode: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing-secrets/   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

Today's episode is a continuation of the series on Affiliate Marketing Secrets. After hearing the basics in Part 1, get ready to dive deeper and learn what makes an attractive offer, what percentage you should pay affiliates, how to run contests and other things to consider, whether you're just starting out or trying to build relationships with new affiliates. You will also discover the “dark side” of affiliate marketing, as well as tips and tricks to avoid doing business with shady people. Tune in to Part 2 of Affiliate Marketing Secrets.   You can also listen to Amber Spears Affiliate Marketing Secrets episode here: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing-secrets/   “Always stick to your true self and run your business in an ethical and professional way.” - Tom Gaddis In This Episode: What is a good PERCENTAGE to offer and how to structure a proper payout process Why you need to draft a JV document and how to make it EASY for affiliates to promote your business What running contests, giving incentives, and SPECIAL DEALS for big affiliates can do for you Do NOT be afraid to CUT ties and stay away from SHADY people   Resources: Download M.I.L.K. IT METHOD E-Guide: https://tom-gaddis.ck.page/27bf4f9a44   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

The ability to make money online has seduced flocks of people to leave their corporate jobs and pursue the work-from-anywhere lifestyle. Many people who want to follow this path think that affiliate marketing is a surefire way to earn a bunch of money on the internet.  The truth is, it's not that easy. Without a game plan, you'll struggle and end up lost. To help you navigate through the hoops, Tom has put together a 4-Part Series on Affiliate Marketing. Tune in to this episode to learn the basics, then follow the series to get actionable steps to help you become a successful affiliate marketer.   You can also listen to Amber Spears Affiliate Marketing Secrets episode here: https://tomgaddis.com/podcast/amber-spears-affiliate-marketing-secrets/     “The bigger your audience gets, the more you can make with affiliate marketing.” - Tom Gaddis In This Episode: What is the REALITY of affiliate marketing, and how much money can you make from it There are TWO things you need to have before doing affiliate marketing, and here's how you can start How can you find PROFITABLE affiliate marketing offers Why you need to build an email list of actual BUYERS instead of having a list made up of random persons   Resources: Download M.I.L.K. IT METHOD E-Guide: https://tom-gaddis.ck.page/27bf4f9a44   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

What comes to mind when you hear the word “persuasion”? Whether you're an entrepreneur or not, persuasion is an essential skill to have these days. So how do you get someone to do something he's not willing to do without using sleazy tactics or being aggressive? Tune in to this episode with Tom and his guest, Kenrick Cleveland, a certified Neuro-Linguistic Programming (NLP) Trainer. As someone who has mastered the art of persuasion, Kenrick takes us through an exciting view of the ethical way to make people say yes, resulting in a win-win situation for all parties involved. This is a conversation you wouldn't want to miss! “Persuasion is the fire that animates sales training.” - Kenrick Cleveland In This Episode: Why using the classic P-A-S (Problem-Agitate-Solution) model is COMPLETELY WRONG ( and what is the ALTERNATIVE) How these basic FRAMING  tips can help you interact better with anyone Why mastering your MINDSET (and understanding how IMPRINTING sessions work) is a critical step before persuading other people to say yes to you Why strategy (not tactics) is the BIGGEST SECRET you need to be able to move forward quickly   Connect with Kenrick Cleveland: Website: https://www.kenrickcleveland.com/ Facebook: https://web.facebook.com/iamKenrickCleveland   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

“Build it and sell it for a big payday!“ It's not rare for an entrepreneur to start a business with the goal to sell it. When the time comes to market your company, what will make it attractive to buyers? How can you be sure you get a fair deal? Let's hear it from Jeff Herschy, a former F-16 pilot turned digital entrepreneur. Listen up as Tom and Jeff break down the steps to building a successful business that you can sell for huge profits. “The biggest mistake we made is to assume that the market wasn't as big as it really was.” - Jeff Herschy In This Episode: Why it's essential to identify your END goal before doing anything else How online marketing played a KEY role in closing 7-figure deals for Jeff and his partner What's the ONE skill that every successful marketer should know (it's the only one that MATTERS at the end of the day) Make sure you have these TOP things in place if you're building a business to sell     Connect with Jeff Herschy: Personal Website: https://jeffherschy.com/ Agency Website: https://viperconsulting.agency/ Facebook: https://web.facebook.com/HerschyF16/ Instagram: https://www.instagram.com/jeffherschy/ Twitter: https://twitter.com/jeffherschy   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

Modern-day marketers and entrepreneurs tend to get caught up in the hustle of what every other marketer is doing. The reality is that we cannot do it all.  So how do we know what we should be doing? Let's hear from Jason Wojo, owner of Wojo Media, a digital marketing agency that specializes in running paid ads. In this episode, Tom and Jason will go through what's working now in paid ads, the opportunities people miss, and how Jason started and scaled his agency.  “Your offer is 80% of the battle.” - Jason Wojo In This Episode: What strategies and tactics Jason used to start and SCALE his agency The ONE crucial thing you should have if you want to generate over 6-figures a month How setting up the right SYSTEMS can do wonders for your business Why you should pay attention to your OFFER and the elements that make a HUGE difference What you need to do with the BORING stuff that you don't want to do (and that is what makes the MOST money)   Connect with Jason Wojo: LinkedIn: https://www.linkedin.com/in/jason-wojo/ Facebook: https://web.facebook.com/TheJasonWojo/ Instagram: https://www.instagram.com/thejasonwojo/ YouTube: https://www.youtube.com/channel/UCDzX0-LgLlM-ldmeFCc2bCg   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

On today's episode, Tom is joined by ‘Email Paramedic' Troy Ericson to discuss how Troy took his business from 30k to 300k in one year. Troy dishes out some tips and tricks to help online marketers and copywriters unleash their full potential. Some gems include being genuine, interacting with your followers, and building a network that will showcase your reputation. Tune in today to find out what makes Troy Ericson successful as the ‘Email Paramedic.'     “Create your own field and play on that.” -Troy Ericson     In This Episode: From collegiate baseball player to online marketer listen to how Troy became known as “The Email Paramedic.” Learn how EASY it is to jump into Facebook groups and posting one or two relatable things can uplift your network; Especially if you post something new and interesting to attract attention.  How Social Media Interaction leveraged new connections to continue to build Troy's reputation Why picking YOUR specific skill and sticking to it yields the BEST results Being authentic and building relationships is more important than trying to up-sell people. You don't always need to have an agenda. Troy's secret: he just did more of what he was already doing! Stick to what works on a small scale and build from there.  Pick the right people to follow -  Troy looks for people who are genuine, honest, and who can SHOW their results/proof of their success.  Use your favorite platform that makes sense for you and genuinely start connecting with people. It's as simple as that!     Connect with Troy Ericson: FREE Email FAQ Doc: https://www.leadparamedic.com/email Website: https://www.troyericson.com/ Instagram: https://www.instagram.com/yosoytroy/?hl=en Linkedin: https://www.linkedin.com/in/troyericson     Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

Today's episode features Joe Fier and Matt Wolfe of Hustle & Flowchart. The guys chat about their journey from being part of the family business, to becoming someone's employee, to their leap of faith into full-blown online business owners. The pair chat about their partnership, how they nurture and grow it, and how their communication and trust has served them well. They give big takeaways from interviews they've had and share what's worked for them as fellow podcasters. Tune in today to learn how to do less and get more!     “If you're not enjoying the journey, you're probably not going to enjoy the result.” -Matt Wolfe     In This Episode: How Joe and Matt  learned that working for someone else was not what they wanted after taking the plunge into full-time blogging and marketing Why navigating a partnership includes splitting the workload and utilizing each other's STRONGEST skills. In this team, Joe takes care of the macro patterns and people focused tasks. Matt takes care of the research and the small details.  The IMPORTANCE of having aligning goals and finding the glue to hold a partnership together while evolving and progressing Partnerships only work if you communicate, say sorry sometimes, and always know where your business' ‘North Star' is.  Partnerships are no different than a regular relationship: They need just as much tending, care, and communication!  It's important to keep your guests engaged and coming back for more. That is exactly why Joe and Matt use HUMOR  MONEY IS NOT EVERYTHING!  Matt and Joe's biggest takeaway from interviewing guests has been learning their out-of-the-box tips and mindsets. Innovation leads to success!     Connect with Joe Fier and Matt Wolfe: Website - http://flowchartgroup.com Joe's Twitter - https://twitter.com/joefier?lang=en Twitter - https://twitter.com/hustleflowchart  Instagram - https://www.instagram.com/hustleandflowchart/ LinkedIn - https://linkedin.com/company/hustleandflowchart Facebook - https://www.facebook.com/hustleandflowchart/      Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

“But wait, there's MORE!” You've definitely heard this more than a few times during an infomercial. Great bonuses drive you to take action-- right now, today, to get the amazing add-on. In this episode, Tom breaks down what makes compelling and effective bonuses, while also talking about “bonus overwhelm.” The key to a good bonus is to make sure you're providing direct solutions to your customer. You make their life easier, and they will be moved to purchase your package. Listen today to learn more about using bonuses to sell more.     “Bonuses, we use them all the time, to move people to take action NOW, not later.” -Tom Gaddis     In This Episode: What are the problems and pains your customer experiences everyday? These are what make the most effective, compelling bonuses. Making the process faster is an excellent bonus that drives purchasing. Done-for-you elements are another great element to add to your bonuses. Any software that can make part, or all of the process easier can be a fantastic bonus.  Any training or software to help customers with next steps is the ultimate bonus.  Give every bonus you provide a VALUE. The more you can show your bonuses have REAL WORLD value, the better. It helps to build up the offer you make at the finish line.  There is a true downside to bonuses-- “Bonus overwhelm.” Too many bonuses can overwhelm your customer and hide the original purchase. Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

“Only 20 left in stock! Limited time only!” You've probably heard a version of these advertising tactics in the past. On today's episode, Tom explains just how effective this tactic is and how to utilize scarcity to increase your sales results. Scarcity is one of the most effective ways to drive your prospects into taking action and can be utilized through time or quantity. During this episode, Tom provides five quick tips to utilizing scarcity effectively and ethically, detailing exactly how scarcity can affect your sales results in the best way.     “Scarcity is one of the most effective tactics we use in our business.” - Tom Gaddis     In This Episode: Scarcity drives people to take action. It can be QUANTITY or TIME based.  You need to know how to handle the AFTERMATH of a scarcity special. No matter what, there will always be that ONE person who is mad they missed the price drop. The key to using scarcity effectively is to set FIRM deadlines and stick by them.  Set timers on your sale pages, and emails. Not every email needs to have a timer because it will lose its effectiveness.  Leverage holidays to create scarcity sales. Use the holiday as a major, firm deadline. Let people know WHY your sale is urgent. Send frequent reminders of the sale.     Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

On this week's episode, Tom is joined by online-marketing strategist Amy Posner. Posner offers tips and tricks to make sure your discovery calls are effective at bringing in clients that are right for you! The importance of an authentic, engaging, and confident discovery call goes a long way towards establishing great rapport and long-lasting relationships between you and your clients. Listen in to help take your discovery calls to the next level.     “You can be the best copywriter, or the best designer in the world… but if nobody knows about you, you're not going to eat very well.” -Amy Posner     In This Episode: It's so difficult to get perspective on your own business, so hiring outside copywriters can help you better understand your pain points. Discovery calls work in your favor when you pick the RIGHT clients. What does the client ACTUALLY need? Is this something I can see myself working on for a few months? Do we have good chemistry? Posner talks about using the ‘ballpark float' to get around the tough budget questions. Throw out a previous number you've used for a similar project and see how the prospective client reacts. Value your work as a freelancer and confidently, authentically engage with your prospective clients. Discovery calls can range from 30 minutes to an hour. Customer service, providing results, and engaging with prospective clients will get you closer to your IDEAL client. Using an expert statement, confident money question, and the initial segue from the chit chat will show to your client that you can take control and deliver on your promises.    Connect with Amy Posner Website- https://amyposner.com/ No Sweat Sales Calls (Discover how to position yourself as the go-to expert your clients want to hire in your very next call)   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

Brian Gregory joins Tom on the podcast to deep dive into emotional marketing. Emotional marketing targets the subconscious mind, emotions, and feelings that truly drive buyers to make their purchases. While working with small businesses, Brian realized there was a niche for helping them create emotion-driven advertising packages of agency quality, without the agency price tag. Admanity is the owner's manual for  advertising and marketing your small business.      “The subconscious mind is the mind of emotion, feeling, goals, fears and phobias. This part of the mind has purchased anything you've ever bought.” -Brian Gregory   In This Episode: The subconscious mind and emotions and feelings (primal emotions) are what drives purchasing decisions. Average small business owners lack the money to hire high-profile ad agencies, so Brian created Admanity to help them go from zero to hero The admanity protocol searches for the most primal emotions that make your business work and make the consumer say “I'll take it!” The emotional archetype are the traits most likely to move the needle for your business, like affinity, approval, fascination, and admiration. 15 Primal emotions-- not all of them will apply to you and your business! Admanity test doesn't ask for numbers, or what you really do! It gets to the true emotions of your business and what will move your brand. Advertising agencies usually charge upwards of 15k for this kind of analysis-- Admanity offers the same brand analysis for a fraction of the price.   Connect with Brian Gregory: Admanity Free Report for Listeners: https://admanity.com/wts/ Linkedin: https://www.linkedin.com/in/briangregoryadmanity/ Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

In today's episode, guest Taylor Morgan breaks down the keys to finding happiness and fulfillment in an entrepreneurial career. As a former Marine, Morgan offers an interesting perspective on nutrition, sleep, and stress as a businessman and entrepreneur. For Morgan, finding happiness meant redefining what success meant to him without the fear of losing money or job security. Success means something different to everyone, what does it mean to you?      “Jump and grow wings on your way down.” -Taylor Morgan   In This Episode: Redefine what success means to you. As long as you are putting work into yourself and your business, the money will come. Morgan talks about the stress of being a machine-gunner in the Marines and how it equipped him to handle the stress of being an entrepreneur.  Putting sleep and nutrition as the main priorities in your life makes all of your other issues melt away while increasing your productivity and overall quality of life. Something is always better than nothing. We all have to start somewhere. Get specific with your goals and get going. Morgan breaks down his 4-3-2-1-30 Method to getting better quality sleep at night.   Connect with Taylor Morgan: 4-3-2-1-30 Method: Download the FREE PDF Website: https://www.thecaptainslifestyle.com/ LinkedIn: https://www.linkedin.com/in/taylor-morgan-487933141/ Instagram: https://www.instagram.com/thecaptainslifestyle/ Podcast: https://podcasts.apple.com/us/podcast/the-captains-lifestyle-podcast/id1458194899 YouTube: https://www.youtube.com/channel/UCWaLLCQfG2JGWUh2L8kWKaQ   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

Online course creation can be one of the most effective ways to get your knowledge and skills out into the world. Guest Molly Wendell breaks down key strategies in creating a successful and effective online course. Tom and Molly discuss the importance of getting specific, knowing your audience, crafting an accurate course promise, and picking the right platforms for course creation. Molly also breaks down the best way to present your content online in order to capture attention and ensure satisfaction.      “When you're all things to all people, you are nothing to no one.” -Molly Wendell   In This Episode: The more specific you are about who you serve, and what result they are going to get, the more likely people are to buy. Think about whatever pain your audience finds themselves in. How can your online course alleviate their pain and frustration? Knowing the audience will take care of what you need to talk about in your course. Implementing a course promise is an effective way to guide your content towards getting results from your clients. Having a crystal clear course promise reduces your number of refunds by providing concrete results.  The biggest mistake made when creating a course is forgetting that it should be 25% teaching, 75% clients doing the work. They should be able to get to the end result WITHOUT you. Sometimes 1:1 time won't scale once your business starts to grow.   Resources: MILK It Method E-Guide- https://tom-gaddis.ck.page/27bf4f9a44 Connect with Molly Wendell: Website- https://www.gostudioc.com/   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

What do we do when the unexpected happens? Being an entrepreneur comes with high stress, where we spend a lot of our time not knowing if things are going to work out. It's important for successful entrepreneurs to stay grounded and know how to handle these unexpected hurdles, especially in the business world. But how do we handle when these unexpected things come at you from the outside world? Today, Tom shares three major strategies for handling the occasional curve-ball life throws at you: create and stick to your routines, exercise regularly, and lean on your trusted support network for guidance through a tough time.     “There is nothing wrong with asking for help in our personal lives when unexpected things happen.” -Tom Gaddis   In This Episode: Sometimes life will throw you curveballs. It's okay to feel your feelings and honor them for a time. If you're really struggling with something unexpected, reach out for help. There is nothing wrong with asking for help in our personal lives when something unexpected happens.  Tom relays three pivotal strategies for handling whatever unexpected stuff life throws at you. Coordinate and stick to a routine. Whether that is in the morning, in the evening, or before you start working-- create a routine, double down, and do it all the time, even, and ESPECIALLY when you don't want to. Exercise! You don't need to be a bodybuilder to exercise. Even quick daily walks to get your body moving and blood flowing will go a long way in handling the unexpected. Find people you can trust that have been through what you're going through and turn to them for support. Cultivate a support network of trusted friends, mentors, colleagues, or professionals that you can turn to when life throws you those curve-balls. Resources: FREE M.I.L.K IT Method- https://tom-gaddis.ck.page/27bf4f9a44   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

 In these trying times, we all could use a little optimism. Ultimately, it comes down to this: Your business could fail tomorrow, but YOU are the captain of the ship. That may sound harsh, but if you keep this in mind, you'll only increase your chances for success. In this new episode, Tom sits down with serial entrepreneur, veteran, and tech innovator, Maceo Jourdan, to dive into how Maceo has navigated numerous industries with roaring success even though his life didn't start out that way. They discuss why you SHOULD NOT try to build the “next Facebook'', what it ACTUALLY means to build and maintain a business for the long term, and the PARADIGM-SHIFTING lesson that Maceo learned from a hypnotist about life. “Your mindset as an entrepreneur is going to be FAR more impactful than the latest Facebook trick or Instagram hack.” - Maceo Jourdan   In This Episode: What LIFE-CHANGING lesson Maceo learned from a hypnotist about the power of the mind, all while living in extreme poverty. Want to build the next Facebook? DON'T. Once you understand how NEARLY ALL businesses actually succeed, you'll stop obsessing over getting that “lightning in a bottle”. Yes, now IS a good time to start a business! However, it's not that simple, so before you jump in, listen to Maceo's MANY “What if”s to help you prepare for the difficult but rewarding road ahead. We live in an era of instant gratification and overnight results, but the truth? Maceo lays out what it REALLY means to build a long-lasting business, and the latest “YouTube secret” or constantly shifting algorithms aren't gonna cut it.   Connect with Maceo Jourdan: Website: http://maceojourdan.com/  LinkedIn: https://www.linkedin.com/in/maceojourdan/   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

Let's get real here: The internet is overflowing with “get rich quick” formulas and endless motivational posts. Those temporary bursts of inspiration can be powerful, but to achieve long-term success, you need more than one day of feeling good. On this one year anniversary of the podcast, Tom shares the most meaningful insights on success that he's learned over this year. He reminds us how to achieve REAL progress in your business, the importance of accountability over the long haul, and the readily available tools that will keep you feeling supported and free to pursue your dreams, no matter the time frame.   "Success is not an event. It's the compounding of all the little things you do every day."  - Tom Gaddis   In This Episode: No one gets fit from working out for six hours…once. Once Tom learned THIS fundamental truth about building anything, he began to see REAL progress in his business AND life. Is motivation enough to make progress in life? Nope. For Tom and most other people, it takes setting THESE consistently so that you never stagnate and lose steam. Ever felt like a single decision would decide your fate forever? So has Tom, but realizing WHY a single decision doesn't mean the end empowered Tom to push through fear and take those all-important first steps to pursue his passions. Rome wasn't built in a day, and neither was it built alone. Investing time and money into THIS will, without fail, help your long term success.   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

With so many platforms and endless ideas, how do you go from imagining that business to seeing it soar? It's so easy to overthink a strategy and get overwhelmed by the possibilities, but progress is closer than you think. In this new episode, Tom sits down with Liana Ling, the founder of Power Up Strategy, a marketing and advertising firm that helps B2B business owners expand their online presence and accelerate their client growth. Liana breaks down her eerily simple approach to finding the ideas that work, the KEY questions to ask yourself before you implement ANY idea, and Liana's game-changing “Omni Channel Marketing” strategy that creates weeks of ROI from just 15 seconds a day. “Where can you get leverage and what is the most likely place you're gonna get clients? I make sure that I spend my time there every single day because consistency will ALWAYS win out over volume.” - Liana Ling   In This Episode: Running low on ideas to bring to the table? By combining personal passion with THIS easy strategy, Liana now has more ideas than she knows what to do with everyday. When you hear the advice, “Focus on one thing,” tread carefully! If you want to build success that's here to stay, then Liana's “Omni Channel Marketing” is THE secret to creating an online presence from only 15 seconds a day. Want to plan your content for the next quarter? Of course! Ultimately, implementing your ideas comes down to asking only A COUPLE of key questions, then stop thinking and move forward from there. Once Liana learned this CRUCIAL fact from a top CEO, she now vets every idea through this quick but rigorous TEST to figure out if an idea is worth your time. Resources Canva: https://www.canva.com Facebook Creator Studio: https://business.facebook.com/creatorstudio/home    Later: https://later.com Clubhouse: https://www.joinclubhouse.com    Connect with Liana Ling Website: https://powerupstrategy.com/ Instagram: https://www.instagram.com/theleadgenqueen/  LinkedIn: https://www.linkedin.com/company/powerupstrategy/     Facebook: https://www.facebook.com/powerupstrategy/  Twitter:https://twitter.com/powerupstrategy    Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

So, what's the secret behind great copywriting? So many businesses would benefit IMMENSELY by implementing copy and email lists, but by listening to the “rules” of copywriting, the writing becomes dull and corporate. But, why does it have to be? In this new episode, Tom talks with Australia's Best Copywriter—aka Daniel Throssell—who dismissed those old rules and found TREMENDOUS success just by writing like himself, not like another copywriter. They discuss HOW businesses could find FAST growth just by using an email list, how “writing like yourself” helped Daniel work with world-class marketers, and Daniel's revolutionary “Parallel Welcome Email Sequence” that allows his READERS to control the flow and transforms a standard email sequence into something fun and unique. “If you show your readers that you're a person, they get to know you and love that. You want the people who trust you because they KNOW you.”   - Daniel Throssell   In This Episode: In 2021, isn't email dead by now? Not at all! If you're thinking about starting that business, this is WHY you NEED to invest in copywriting skills AND a SUPERB email list. Compared to email, social media is crumbs. Let's say that you've started an email list with 0 followers. Great! Now what? Understand the SUPER simple formula on how to get people hooked to emails, and you'll wonder why you ever stressed about it. (Remember: Give people what they want, even if they don't know about it yet.) Know the feeling of wanting to see next week's episode, today? The same feeling applies with emails when the writer promises some ACTIONABLE info coming…later. Instead of leaving your readers high and dry, listen to how Daniel's “Parallel Welcome Email Sequence” SKIPS over that anticipation and helps his readers feel listened to. New copywriters are told tips like “trim the fat” and “sound professional”. But, what if those don't work for you? If you're like Daniel, you'll soon figure out that THIS fundamental truth about most people is WHY you need to incorporate WAY MORE of THIS into your writing. Connect with Daniel Throssell: Subscribe to his groundbreaking email list here: https://persuasivepage.com/ Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

Webinars are only for those high profile motivational speakers or online businesses, right? Webinars are an art in and of themselves, but if you know HOW to construct and market them, you can use them, too! In this new episode, Tom sits down with Tom Poland, a best selling author and founder of over four businesses, who has perfected the art of using the webinar to create more traffic for your service. Tom covers the UNTOLD truth about using webinars, a mental shift that empowered Tom to do marketing HIS way, and steps that you can take RIGHT NOW to begin building that stellar webinar. Got a few seconds to spare? “If there's some transformation that's measurable subjectively or objectively, you've got something that will run really well on a webinar.” - Tom Poland   In This Episode: If you think that only online businesses can benefit from webinars, think again! Once you hear Tom Poland explain the TRUTH behind webinars, you'll rethink what your business is capable of. The sky's the limit as far as how many ways you can create and market a webinar, but most of them are either ineffective or dishonest. Instead, use THIS philosophy that's allowed Tom to help thousands of people without feeling like a salesman the entire time. Want actionable steps that you can take TODAY to create that slam dunk of a webinar? Tom shares his SIMPLE tips that have MASSIVE pay-off, but you have to ask yourself this: What can YOU do in five seconds? Contrary to what other marketers will tell you, Tom swears to NEVER use THIS for your webinar. You'll probably get flack for it, but you will save yourself a FORTUNE over time AND keep your attendance rate high. Connect with Tom Poland Reserve YOUR spot for Tom's next webinar here: https://www.leadsology.guru/mwwlive-feb2021/ Website: https://www.leadsology.guru/  LinkedIn: https://www.linkedin.com/in/tompoland/  Facebook: https://www.facebook.com/groups/leadsology  Twitter: https://twitter.com/tompoland   Connect with Tom Gaddis: Join Tom's program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/