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Why Video Marketing is No Longer Optional for Businesses in 2025 Summary: In this episode of Content Catalyst, marketing strategist and video coach Deb Szabo discusses the critical importance of video marketing for businesses in 2025. With over 80% of global internet traffic now being video content, Deb explains why businesses must adapt to stay competitive and shares valuable insights on creating effective video content across various platforms. Key Points: Video consumption dominates online activity, with platforms prioritising video content Over 80% of global internet traffic is now video content Video engagement rates far outweigh all other content online Businesses report 66% higher qualified leads per year and 80% increase in conversion rates when using video ⏰ Timecodes ⏰ 0:00 Introduction: Video Marketing in 2025 2:06 Video Consumption Trends 4:21 Platform-Specific Video Strategies 6:00 Types of Video Content 9:59 Getting Started with Video Marketing 12:13 Content Planning and Strategy Resources Mentioned: Video Editing for Beginners Training: https://www.debszabo.com/video-editing-for-beginners Video Gear Guide: https://www.debszabo.com/resources Content Marketing Strategy Blueprint: https://www.debszabo.com/blueprint What to do next: Watch the free Video Editing for Beginners training to learn how to edit videos quickly and easily using CapCut desktop. This video/podcast is for you if you're interested in: Video marketing strategies Content creation for social media Business growth through digital marketing Video editing techniques Social media algorithm optimisation Content planning and strategy Leveraging AI in marketing About Deb Szabo Deb Szabo is a Marketing Strategist and Video Coach with over three decades of experience in the industry. She specialises in helping businesses create effective video content and develop comprehensive content marketing strategies. Content Catalyst Membership An online marketing hub designed to help you create content marketing to promote your business, position your brand, and scale revenue. Members receive ongoing support and training to stay ahead of the latest marketing trends and techniques. Monthly Sessions: FOCUS MOMENTUM AND ACCOUNTABILITY To achieve significant business growth, we direct our efforts with strategic marketing activities. Build visibility with Video content and shortcut the process with AI (which is incorporated into all of our sessions). Every 90 days, we have a transformation theme to build your brand, drive sales and scale business. Then each month, we have a focused topic designed to achieve our quarterly transformation. Each session is held on Monday, so you kick off the week energised and purpose driven. MARKETING SESSION VIDEO EDITING SESSION PLANNING SESSION ON DEMAND RECORDINGS - Each session is recorded and added to your video library so you can watch anywhere anytime! As digital marketing moves into the AI era, Content Catalyst membership provides you and your team with the necessary support to stay up to date without the overwhelm. Blueprint is also included in your membership. Content Catalyst Blueprint An online practical course that provides businesses with a comprehensive Content Marketing Strategy and Plan. This self-paced program helps align your content creation with business goals and provides a clear roadmap for execution. Connect with Deb Szabo Instagram: https://www.instagram.com/debszabo_ai/ Youtube: https://www.youtube.com/@debszabovideo LinkedIn: https://www.linkedin.com/in/deborah-szabo/ Email: connect@debszabo.com Website: debszabo.com
In this episode, the hosts discuss essential activities for entrepreneurs to invest their time in, focusing on the power of video, learning, and action in driving business growth. They also explore the impact of social media strategies, including contests, email marketing, and engaging with audiences.Key Points:Video as a Multi-Tool:Video content plays a crucial role across various marketing channels, including websites, social media, and ads. It's a versatile tool for storytelling and engaging with audiences.Balancing Learning and Doing:While learning new skills is important, taking action and implementing ideas are equally vital. The hosts emphasize the value of turning ideas into tangible results.Social Media Strategies:Utilizing platforms like Gleam for contests and giveaways can boost engagement and follower growth. Building email lists through valuable content and responding to audience interactions are key strategies for social media success.Customer Engagement:Engaging with customers on social media goes beyond marketing; it's about building relationships and loyalty. Personalized responses and genuine interactions can make a significant impact.Quotable Moments:"People discount email lists, which will we'll do a whole episode about, how I think we should because email addresses are still one of the most valuable items you can get from your customers.""Someone who doesn't feel valued isn't going to be loyal to your brand or your company no matter what.”Links Mentioned:https://beefymarketing.com/https://www.businessgrowthhacks.comhttps://gleam.io/
Discover the benefits of video podcasting and why it's crucial to incorporate video along with audio content. Learn about the necessary equipment, such as microphones and cameras, and the importance of lighting. Find out how Podcast Chef can help simplify the process and turn your footage into valuable content.Key Points• Video podcasting helps you tap into the vast audience of YouTube.• Planning for video from the start saves you from unnecessary rework.• Basic equipment like a microphone, video camera, and lighting is essential.• You don't need a huge budget to create a quality video podcast.• Zoom is a recommended platform for video podcasting.• Learning to produce video podcasts takes time and practice.• Podcast Chef can assist you in streamlining the production process.
Need A Carry Bro? Episode 10 The Gist of It (Summary) Muertesfavor and ParasiteIX tell you what has been going on with them this week since episode 09. They cover the gaming news of the games we know well and are giving a try. Snowed in, what to play? Key Points: Video and Board Game recommendations while snowed in? Gaming News: We cover the games we know well and ask the audience for any game that we are missing Anime: We talk about the Animes we watched this week and the new shows coming to or that have arrived before recording. Topic: Video and Board Game recommendations while snowed in? Resources: Social Media Links: RSS Feed: https://feeds.simplecast.com/mSB0eBIl Twitch: https://www.twitch.tv/muertesfavor YouTube: https://www.youtube.com/user/Muertesfavor FaceBook: https://www.facebook.com/gaming/Muertesfavor Discord: https://discord.gg/XSPCpGnwSj Email us at: muertesfavor@gmail.com
Say you're selling widgets. You know your widget is 39% lighter than the competition, works 53% faster, costs 13% less, and has 29% more support. Your client is asleep by now. But maybe, three years ago you had a friend who struggled with their widget, who complained about the cost, the size, and how frustrated they were because a widget part broke, and they couldn't get any support to fix it. So you decided to do something about that. And you designed this better, cheaper widget, and have around-the-clock o-call support, and your friend's company has now doubled their production capacity. This is the difference between fact-telling and storytelling, and it's even more effective when told via video. Ali Hammoud and his team at Vidyard have cracked the code on effective video selling and video marketing. Now we examine video selling and video marketing through a storytelling lens. Key Points: "Video storytelling becomes effective when you treat your prospects as if they were archetypal characters in a story." You have to figure out their: * character traits * wants * needs Then you can weave in your narrative.
Are you deploying a “Blockbuster strategy in a Netflix reality? Tristen Sutton, a Facebook ads expert, knows the ins-and-outs of how to attract and convert your ideal clients. He knows exactly what’s working right now and shares some of the biggest mistakes REALTORS® make when it comes to social media marketing. Listen in to hear Tristen’s tip for connecting with people online during a time filled with negativity and fear - and learn how to make your next virtual open house a smashing success. Please subscribe to this podcast in iTunes or in the Podcasts App on your phone, and never miss a beat from Leigh by visiting leighbrown.com. If you’re tired of doing real estate alone, enroll in Leigh Brown University and be sure to use your special “CSIRE” discount code at checkout for $10 off your subscription. Time Stamped Show Notes 01:00 – Introducing Tristen, a certified Facebook ads expert who teaches REALTORS® how to use Facebook ads to attract and convert their target market 01:20 - He works with the Houston Association of Realtors to help agents reach their community 02:45 – On leveraging social media during the pandemic 03:05 - Social media is going to be your best friend right now; embrace it, so stop having a “Blockbuster strategy and a Netflix reality” 04:10 - Your reach is minimal with regular posts; you need to invest in Facebook ads, use video, and provide value 05:23 - Do video, Facebook Lives, and live tours for open houses; the best practice is to do a pre-recorded video and upload it natively on your FB page 06:40 - Then, you can repurpose that video across other channels and maximize your content 07:25 – What kind of videos are working well right now 07:30 - People are favoring videos that are about 3 minutes in length on your business page; call out and identify your market and do something different 08:05 - Invest in a little tripod and a mic; make sure the lighting quality is good, too 09:05 – Tristan’s CSIRE experience 09:20 - He sees a lot of agents deploying the “posting and hoping” strategy; it doesn’t work anymore 10:30 – What’s safe for REALTORS® during Fair Housing Month who want to target a certain market 10:35 - You can’t target based on gender, income, or zip code; you can’t violate because Facebook simply won’t let you 11:08 - You can target by address, city with a 15-mile radius, and age; Tristen teaches the valuable skill of retargeting those who click and are interested 12:15 - If you don’t serve first-time homebuyers, have a connection with someone in your area who does 13:25 - Tristen’s tip 13:45 - He’s seeing people getting disgruntled and negative online; stay positive, make people laugh, and make people feel good 14:37 - To get in contact with Tristen: text “freeguide” to 31996; it’ll lead you to a link to download a free workbook to make your own Facebook ads and put you on his email list 3 Key Points Video is queen right now on Facebook - so use it! Don’t just “post and hope”. Stay positive in all your messaging. People need a laugh and a smile right now.
This episode is brought to you by baseballcloud and OnBaseU. iTunes Stitcher Google Spotify During this episode of Ahead of the Curve, I interview Dave Therneau, Pitching Coach at Stetson University in DeLand, Florida. Coach Therneau has been named Collegiate Baseball’s Pitching Coach of the Year in 2018, and shares the advice that he has found beneficial in recruiting great pitchers, training players to be their best, and enhancing his hard-working team culture through internal motivation. Episode Highlights: Why did Dave Therneau decide to get into coaching? What does day one look like during Dave Therneau’s program? How does a typical week come across in Dave’s pitching system? What are the most common problems that Coach Therneau notices? Which player elements stand out positively to Dave Therneau during recruitment? What exactly is the “hatter?” How does Coach Therneau go about developing the culture of the team? How does Dave motivate and keep his players competitive during training? How does Dave Therneau prioritize individual development in a team setting? What makes a good bullpen setting? How does he develop command of the pitch? What does a typical week look like during the season for a starting player? What is the latest thing that Coach Therneau is excited about using? Does he have fun traditions that his players enjoy engaging in? Which resources does Dave Therneau find the most useful? 3 Key Points: Video of Coach Therneau’s pitchers helps to improve their delivery. Pitchers are only as good as their strike zone. Self-motivation can be accomplished by getting players to compete against themselves. Tweetable Quotes: “I always talk to them about conditioning the arm. They don’t play catch. I don’t believe in that…I don’t like using that term hear.” – Dave Therneau (10:04:) “If you are trying to go ‘full go,’ whether it be on the mound, roaming short stop or center field…and you do that for a few games, and then you are not training in between, I think it puts kids at risk.” – Dave Therneau (13:38:) “If you want to be a hard-working, tough group, which is what we are trying to build here, we’ve had that, you have to bring those types of kids in.” – Dave Therneau (20:18:) “I try to get these guys to compete individually against themselves.” – Dave Therneau (23:02:) “You are pretty much using 25-27 guys, If you think about a major league roster, I think it’s around that, 25-27. All of those guys are contributors and important pieces to the team.” – Dave Therneau (27:06:) “Every pitch has a purpose.” – Dave Therneau (34:02:) “If something works for a guy, I like to study why.” – Dave Therneau (45:34:) “Teach the game and teaching routines, and I just hope that that is a focus, from all of us responsible for that in baseball, because as a college coach, sometimes we get kids that are unprepared.” – Dave Therneau (52:33:) Resources Mentioned: Ahead of the Curve Podcast Twitter: @AOTC_podcast Dave Therneau’s Contact: gohatters.com/staff.aspx?staff=140 Website and Social Media sites for the show www.aotcpodcast.com Twitter @aotc_podcast Facebook Ahead of the Curve Coaches Facebook group Instagram aotc_podcast
A jam-packed episode with Pete and Joseph Williams. Here’s some of what’s covered on this episode: KEY POINTS: – Video and audio communication – Injecting your soul into technology build trust – Tai Lopez, Gary Vaynerchuck – Leveraging Virtual assistants in your pocket / Fiverr / Upwork / – Thought Leadership – ETI MUSIC – […] The post EP 38 Designed To Build Stuff With Joseph Williams Faint The Pleasing appeared first on Pete Barter - Play Better - Work Better.
Not feeling the love?—Pinky sure wasn't when a client decided to critique everything from her dress to “the old lady in the bathroom.” While the haters were busy hating, Pinky decided to keep on taking control of the real estate game with creative videos, unique property stories, and...septic tanks? Please subscribe to this podcast in iTunes or in the Podcasts App on your phone. Never miss a beat from Leigh by visiting The Leigh Brown Experience. Time Stamped Show Notes: 00:56 – Today's guest is an amazing force in real estate with incredible social media and marketing skills 01:06 – “Pinky Knows Naples” is the name of her show 02:20 – Client story: Pinky loves using video for properties, her community, and everything in her life and appreciates constructing criticism 03:25 – During a walkthrough she told her artist-type client to be aware of her art and paint and how it may be perceived by potential buyers 05:36 – She and videographer still filmed the property and the client didn't like it but didn't provide constructive criticism 06:30 – She had held a viewing party of the 3-minute video and finally told Pinky that she thinks she “slouches too much” 07:45 – She doesn't normally share that she had a chronic lung disease as a child that affects her posture, but she shared this with the client, apologizing if it affected the video 08:24 – Client then states that she looked like she was going to “fall out of her dress,” and there was some “old lady in the bathroom,” revealing that the “viewing party” was of multiple of her real estate videos 09:40 – That “old lady in the bathroom” was helping share the story of her home because she loved her bathroom and the vanity 10:30 – Pinky felt like the client was so critical and didn't understand the concept, and they couldn't work together because the client couldn't be made happy and even wanted Pinky's commission reduced if an offer was less than the asking price 11:50 – “How do I get comfortable in front of the camera?” 12:00 – Know that there will always be critical people and learn to laugh it off and move on 12:25 – There will always be more people who will appreciate what you do rather than critique it 12:40 – Suck it up and recognize their nastiness as a reflection of themselves, and just do you 13:09 – Ask the homeowner why they bought the house and what they love and make that a focal point 13:45 – Even if it's the fact that there are two septic tanks, find a creative way to showcase it as a selling point: Are you “full of shit?” for example 15:33 – Contact Information: If you are looking for a creative marketer in Naples 15:42 – Website and on Facebook search “Pinky knows Naples” 3 Key Points Video is an excellent and creative way to tell a property's story. There will always be critics – just do you. Always ask the owner what THEIR favorite part of the house is – then showcase it (unless it's horrendous “art!”). Credits Audio Production by Chris Mottram Show Notes provided by Melissa Valder Cover Design by Two Minds Design Original Music by Rimsky Music
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s doing it right. Time Stamped Show Notes: 00:27 – Today’s topic: Where Marketing Is Going in 2017 00:35 – There’s more video content in marketing 00:48 – YouTube just released their live streaming feature for mobile phones 01:00 – Going live on Facebook is also happening 01:24 – Companies aren’t hiring CMOs anymore 01:40 – “Marketing has a new mindset” 01:52 – You can leverage so many assets within a company 02:02 – Dropbox has grown by inviting friends and getting more storage space 02:23 – Online marketing ads are getting saturated and are rising 02:48 – Growth hacking is starting to become mainstream 03:13 – Build a community 03:29 – It is indispensable and takes time 03:45 – Casey Neistat’s company was bought by CNN because of Casey’s following of millions on YouTube 04:10 – Pat Flynn also has a good community around him 04:14 – Marketing automation is becoming prevalent 04:30 – Use tools such as Infusionsoft or Drip 04:45 – Personal branding 04:54 – It is easier and cheaper to acquire companies for a business through personal branding 05:58 – Neil’s goal is to take his personal branding to 3x this year 06:18 – “You really can’t sell a personal brand” 07:12 – A company that relies on personal branding is more difficult to sell 07:50 – Ryan Deiss’ personal brand DigitalMarketer 08:50 – Take a look at what Native Commerce is doing 09:01 – Look at data signs 09:38 – That’s it for today’s episode! 3 Key Points: Video content is dominating the marketing space, in 2017. A community can help your branding stick to people. Personal branding has its pros and cons – be sure to build and use it wisely. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who's doing it right. Time Stamped Show Notes: 00:27 – Today's topic: Where Marketing Is Going in 2017 00:35 – There's more video content in marketing 00:48 – YouTube just released their live streaming feature for mobile phones 01:00 – Going live on Facebook is also happening 01:24 – Companies aren't hiring CMOs anymore 01:40 – “Marketing has a new mindset” 01:52 – You can leverage so many assets within a company 02:02 – Dropbox has grown by inviting friends and getting more storage space 02:23 – Online marketing ads are getting saturated and are rising 02:48 – Growth hacking is starting to become mainstream 03:13 – Build a community 03:29 – It is indispensable and takes time 03:45 – Casey Neistat's company was bought by CNN because of Casey's following of millions on YouTube 04:10 – Pat Flynn also has a good community around him 04:14 – Marketing automation is becoming prevalent 04:30 – Use tools such as Infusionsoft or Drip 04:45 – Personal branding 04:54 – It is easier and cheaper to acquire companies for a business through personal branding 05:58 – Neil's goal is to take his personal branding to 3x this year 06:18 – “You really can't sell a personal brand” 07:12 – A company that relies on personal branding is more difficult to sell 07:50 – Ryan Deiss' personal brand DigitalMarketer 08:50 – Take a look at what Native Commerce is doing 09:01 – Look at data signs 09:38 – That's it for today's episode! 3 Key Points: Video content is dominating the marketing space, in 2017. A community can help your branding stick to people. Personal branding has its pros and cons – be sure to build and use it wisely. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
The Top Entrepreneurs in Money, Marketing, Business and Life
Eddie Vaca. Eddie’s the founder of Amp Live, a company that can generate thousands of online viewers for your live event. Eddie worked for Youstream before deciding to take over the online live video space on his own. Listen in as Nathan and Eddie talk selling your first company, generating 300,000 viewers for a 20-minute show, and why live video is taking over the internet. Famous 5 Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? — Jack Dorsey and Gary Vaynerchuk What is your favorite online tool? — Grope bots Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be? —You can’t do it by yourself. Surround yourself with great people. Time Stamped Show Notes: 01:30 – Nathan’s introduction 01:48 – Welcoming Eddie to the show 02:08 – Eddie created his first digital publication aged 24: it was an action-sports lifestyle publication that was published via DVD 02:45 – AOL bought it for $25k 03:20 – Eddie’s embarrassed about the price now - but it was a small win that got him some momentum 03:45 – Got involved in a digital out-of-home screens business 05:12 – Moved to Youstream aged 30 to learn everything he could about digital online 06:08 – Youstream raised around $60 million and sold for around $120 million - why didn’t it sell for more? 07:30 – “Video is huge - it’s taking over the internet. And live is everywhere.” 08:04 – “The biggest problem people see today is that driving live channels outside of sport is really tough. Amp Live helps people move into those channels.” 09:10 - Amp Live is largely bootstrapped. Have raised a small friends-and-family round of $100k 09:40 - Revenue in 2015 was $1.3 million. Generates revenue by “selling eyeballs” 10:15 – Charges broadcasters to generate viewers for an event 10:50 – Customers include Martha Stewart, Microsoft, runways shows for New York Fashion Week…”If it’s live and it’s video, we want to be in there.” 11:58 – Generated 300k viewers for a 20-minute runway show 13:30 – Aiming to make every broadcaster a direct distribution partner 14:05 – Hoping to make around $3.9 million in 2016 14:44 – Connect with Eddie on Twitter or visit Amp Live 16:20 – Famous Five 3 Key Points: Video is taking over the internet. Live video is going to be the next challenge. Not everyone ends up on TechCrunch, selling their first company for millions. Be proud of the small steps you take and the gradual successes you build up. Surround yourself with amazing people and help them to grow. Resources Mentioned: Freshbooks - The site Nathan uses to manage his invoices and accounts. Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Show Notes provided by Mallard Creatives