Content Catalyst

What if the ONE thing holding back your business growth isn't expertise or offers... but simply your reluctance to press record?" Marketing strategist Deb Szabo reveals why women over 45 delete seven videos before publishing one, and how to break this cycle with practical confidence-building strategies.

The Simplest Way to Repurpose Your Content Across Platforms Marketing strategist Deb Szabo reveals her streamlined system to turn one video into 15+ pieces of content across 7+ platforms - perfect for small business owners and solo operators.

Branding goes far beyond logos - it's the combination of visual cues, tone, style, positioning, and how you make people feel. For video content creators, it's your content's DNA that helps you stand out in a crowded digital landscape. Is your brand forgettable online? Marketing strategist Deb Szabo reveals how to create a signature brand style on camera that makes you instantly recognizable.

How to create a video series or repeatable formats of content, Marketing Strategist and Video Coach Deb Szabo reveals the essential steps to create memorable, recognisable content formats that engage viewers and simplify your content creation process. Learn how to develop signature content styles that build brand consistency and audience loyalty. Key Points Two main content format types: Repeatable themes and Multi-part series Five steps to create effective content formats How to maintain brand consistency while creating engaging content ⏰ Timecodes ⏰ 0:00 Introduction & Free AI Training Announcement 1:15 Recap of Part 1: Benefits of Repeatable Content 2:30 Types of Content Formats 4:45 Examples of Successful Content Formats 7:20 Five Steps to Create Your Format 12:15 Theme Consistency Tips 15:30 Production Guidelines 18:45 Time-Saving Tools 20:00 Final Tips & Next Episode Preview Resources Mentioned CapCut (Video editing tool with teleprompter) Leonardo AI (Image generation) Perpelxity Ai ChatGPT Canva Content Creators mentioned ➡️ Simon Squibb https://www.instagram.com/simonsquibb?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== ➡️ Trinny Woodall - https://www.instagram.com/trinnywoodall?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== ➡️ Sarah Looper https://www.instagram.com/loopersomm?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== What to Do Next Join Deb's free AI for Marketing training on Wednesday, February 19th to learn how to leverage AI for efficient video content creation. https://www.debszabo.com/ai-marketing-2025 This Video is For You if You're Interested in: Content Marketing Strategy Video Content Creation Personal Branding Social Media Marketing AI Tools for Content Brand Consistency Content Planning Work with Deb Szabo Content Catalyst Membership Join the online marketing hub designed to help you create strategic content marketing, strengthen your brand presence, and drive revenue growth. Content Catalyst Blueprint Transform your marketing with this practical online course that provides a comprehensive content marketing strategy and actionable plan for your business. Connect with Deb Szabo Instagram: https://www.instagram.com/debszabo_ Youtube: https://www.youtube.com/@debszabovideo LinkedIn: https://www.linkedin.com/in/deborah-szabo/ Email: connect@debszabo.com Website: debszabo.com

Learn how to develop a winning video series formula that builds authority. Deb Szabo, Marketing Strategist and Video Coach, reveals the secrets behind creating engaging video content that keeps viewers coming back for more. and increases audience engagement. Key Points: ➡️ The power of repeatable themed content in building audience loyalty and recognition ➡️ How consistent formats improve production efficiency and algorithm performance ➡️ Strategic approach to positioning yourself as a go-to expert in your niche ⏰ Timecodes ⏰ 0:00 Introduction to Binge-Worthy Content 2:15 What is Repeatable Themed Content? 4:30 Benefits of Video Series Format 7:45 Production Efficiency Tips 10:30 Building Brand Recognition 13:15 Establishing Credibility 15:45 Preview of Next Episode Resources Mentioned: CapCut - Free Video Editing Software What to Do Next: FREE VIDEO EDITING TRAINING - Wednesday, February 5th, 2025 Join Deb for a beginner-friendly workshop where you'll learn: How to edit videos using CapCut desktop Import and export techniques Adding B-roll, music, text, stickers, and captions Register now to accelerate your video content creation journey! https://www.debszabo.com/video-editing-for-beginners This Video is For You If You're Interested In: Content Creation Strategy Video Marketing Personal Branding Social Media Growth Digital Marketing Business Visibility Content Planning Work with Deb Szabo Content Catalyst Membership Your all-in-one marketing hub for business growth. Access practical resources, templates, and strategies to elevate your content marketing game. https://www.debszabo.com/membership Content Catalyst Blueprint Transform your marketing approach with this comprehensive course designed to give you a practical content marketing strategy and actionable plan. https://www.debszabo.com/blueprint Connect with Deb Szabo Instagram: https://www.instagram.com/debszabo_ Youtube: https://www.youtube.com/@debszabovideo LinkedIn: https://www.linkedin.com/in/deborah-szabo/ Email: connect@debszabo.com Website: debszabo.com

Why Video Marketing is No Longer Optional for Businesses in 2025 Summary: In this episode of Content Catalyst, marketing strategist and video coach Deb Szabo discusses the critical importance of video marketing for businesses in 2025. With over 80% of global internet traffic now being video content, Deb explains why businesses must adapt to stay competitive and shares valuable insights on creating effective video content across various platforms. Key Points: Video consumption dominates online activity, with platforms prioritising video content Over 80% of global internet traffic is now video content Video engagement rates far outweigh all other content online Businesses report 66% higher qualified leads per year and 80% increase in conversion rates when using video ⏰ Timecodes ⏰ 0:00 Introduction: Video Marketing in 2025 2:06 Video Consumption Trends 4:21 Platform-Specific Video Strategies 6:00 Types of Video Content 9:59 Getting Started with Video Marketing 12:13 Content Planning and Strategy Resources Mentioned: Video Editing for Beginners Training: https://www.debszabo.com/video-editing-for-beginners Video Gear Guide: https://www.debszabo.com/resources Content Marketing Strategy Blueprint: https://www.debszabo.com/blueprint What to do next: Watch the free Video Editing for Beginners training to learn how to edit videos quickly and easily using CapCut desktop. This video/podcast is for you if you're interested in: Video marketing strategies Content creation for social media Business growth through digital marketing Video editing techniques Social media algorithm optimisation Content planning and strategy Leveraging AI in marketing About Deb Szabo Deb Szabo is a Marketing Strategist and Video Coach with over three decades of experience in the industry. She specialises in helping businesses create effective video content and develop comprehensive content marketing strategies. Content Catalyst Membership An online marketing hub designed to help you create content marketing to promote your business, position your brand, and scale revenue. Members receive ongoing support and training to stay ahead of the latest marketing trends and techniques. Monthly Sessions: FOCUS MOMENTUM AND ACCOUNTABILITY To achieve significant business growth, we direct our efforts with strategic marketing activities. Build visibility with Video content and shortcut the process with AI (which is incorporated into all of our sessions). Every 90 days, we have a transformation theme to build your brand, drive sales and scale business. Then each month, we have a focused topic designed to achieve our quarterly transformation. Each session is held on Monday, so you kick off the week energised and purpose driven. MARKETING SESSION VIDEO EDITING SESSION PLANNING SESSION ON DEMAND RECORDINGS - Each session is recorded and added to your video library so you can watch anywhere anytime! As digital marketing moves into the AI era, Content Catalyst membership provides you and your team with the necessary support to stay up to date without the overwhelm. Blueprint is also included in your membership. Content Catalyst Blueprint An online practical course that provides businesses with a comprehensive Content Marketing Strategy and Plan. This self-paced program helps align your content creation with business goals and provides a clear roadmap for execution. Connect with Deb Szabo Instagram: https://www.instagram.com/debszabo_ai/ Youtube: https://www.youtube.com/@debszabovideo LinkedIn: https://www.linkedin.com/in/deborah-szabo/ Email: connect@debszabo.com Website: debszabo.com

Storytelling: Key to Effective Communication in Business In this episode, we welcome the award-winning journalist and PR consultant Amber Daines to explore how storytelling can help businesses communicate effectively, create connections, and inspire action. Key Points: • The evolution from journalism to strategic communications and PR consulting• The importance of authentic storytelling in business communication• Essential presentation and media training tips for business leaders• How to leverage traditional and social media effectively Resources Mentioned: • Bespoke Communications• "Well Said" book by Amber Daines• ASG for PR platform• The Politics of Everything podcast ⏰ Timecodes ⏰ 0:00 Introduction to Amber Daines2:45 Journey from Journalism to Communications6:30 Current Business Focus and Evolution9:15 Social Media's Role in Modern Communications12:40 Corporate Communication Challenges15:20 Small Business Communication Strategies18:30 The Power of Storytelling22:15 Presentation Skills and Common Mistakes26:40 Media Training Tips31:20 AI in Communications35:45 Video Presentation Tips39:30 Final Tips and Contact Information Work with Deb Szabo Content Catalyst Membership An online marketing hub designed to help you create effective content marketing, position your brand, and scale revenue. Content Catalyst Blueprint A practical online course providing businesses with a comprehensive Content Marketing Strategy and Plan. Connect with Deb SzaboInstagram: https://www.instagram.com/debszabo_ai/Youtube: https://www.youtube.com/@debszabovideoLinkedIn: https://www.linkedin.com/in/deborah-szabo/Email: connect@debszabo.comWebsite: debszabo.com

Marketing Trends in 2025 In this episode, we dive into the crucial marketing trends for 2025 that will shape our businesses, audience connections, and operational efficiency. Key Points: • AI-first approach in business operations and marketing strategies• Voice marketing and optimisation for voice-activated searches• Virtual reality experiences for brand enhancement• User-generated content dominance in search engine optimisation• Evolution of social media channels and content strategies Resources Mentioned:• Content Catalyst Blueprint

Plan Your Best Year Yet: Strategies for Business Success in 2025 In this episode of Content Catalyst, host Deb Szabo, Marketing Strategist and Video Coach, shares valuable insights on how to plan for your best business year in 2025. Deb discusses the importance of reviewing the past year, setting realistic goals, and creating systems to achieve success. Key Points: • Reflect on the past year's achievements and challenges • Set realistic, measurable goals for your business • Understand your business lifecycle and adjust strategies accordingly • Focus on creating effective content marketing and lead generation strategies ⏰ Timecodes ⏰ 0:00 Introduction and Reflection on the Past Year 3:42 Recapping the Year: Revenue, Offers, and Activities 7:25 Personal Reflections and Choosing a Word for the Year 10:11 Understanding Business Lifecycles 12:13 Planning for 2025: Revenue, Offers, and Activities 15:17 Content Marketing Strategies for Different Business Stages 18:42 Developing Your Core Offer and Signature Series 22:06 Customer Journey and Audience Profiling 25:30 Adapting to Market Changes and Leveraging AI Resources Mentioned: • Annual Planning Calendar: https://www.debszabo.com/resources • James Clear's "Atomic Habits" • Content Catalyst Membership • Content Catalyst Blueprint What to do next: Download the free 2025 Annual Planning Calendar to map out your business activities, launches, and key events for the coming year. This video/podcast is for you if you're interested in: • Business planning • Content marketing strategy • Revenue growth • Product development • Customer journey mapping • Adapting to market changes • Leveraging AI in business Work with Deb Szabo Content Catalyst Membership Join our online marketing hub to create content that promotes your business, positions your brand, and scales revenue. Get access to group coaching, resources, and a supportive community of like-minded entrepreneurs. Content Catalyst Blueprint Enrol in this practical online course to develop a comprehensive Content Marketing Strategy and Plan for your business. Learn how to create engaging content that attracts your ideal clients and drives growth. Connect with Deb Szabo: Instagram: https://www.instagram.com/debszabo_video/ Youtube: https://www.youtube.com/@debszabovideo Linkedin: https://www.linkedin.com/in/deborah-szabo/ Email: connect@debszabo.com Website: debszabo.com

My Marketing Strategy for 2025 - 15 Essential Steps In this episode of Content Catalyst, marketing strategist and video coach Deb Szabo shares a comprehensive 15-point checklist for developing a robust marketing strategy for 2025. Deb provides valuable insights on everything from reviewing past performance to setting clear goals, analysing your audience, and leveraging AI and automation. Key Points:• The importance of reviewing and reflecting on past performance before planning for the future• Setting clear, measurable goals that align with business, marketing, and content objectives• Conducting thorough audience analysis to ensure you're attracting the right clients• Leveraging AI and automation to optimise your marketing efforts ⏰ Timecodes ⏰0:00 Introduction to 2025 Marketing Strategy Planning1:15 Review and Reflect on Past Performance2:30 Set Clear Goals and KPIs3:45 Audience Analysis5:20 Competitor Landscape Analysis6:40 Product Mix Review7:55 Channel Strategy Evaluation9:10 Content Strategy Development11:30 Brand Positioning Review12:45 Technology and Tools Assessment14:00 Budget Allocation15:15 Measurement and Analytics16:30 Team Structure and Skills Evaluation18:00 Risk Assessment and Contingency Planning19:30 Milestone Creation and Time Blocking21:00 Process Review and Optimization22:30 Joy Factor Consideration What to do next: Download the free annual planning template mentioned in the show notes to start mapping out your 2025 marketing strategy Resources Mentioned:• Content Catalyst Blueprint https://www.debszabo.com/blueprint• Download Annual Planning Calendar Template https://www.debszabo.com/resource • Book a call to discuss your marketing planning day and video content day options https://calendly.com/connect-rtq/discovery-call This video/podcast is for you if you're interested in:• Marketing strategy development• Business planning for 2025• Content marketing• AI and automation in marketing• Personal branding• Business growth strategies About Deb Szabo: Content Catalyst MembershipContent Catalyst Membership is an online marketing hub designed to help you create content marketing to promote your business, position your brand, and scale revenue. This comprehensive resource provides tools and strategies to enhance your content marketing efforts. Content Catalyst BlueprintThe Content Catalyst Blueprint is an online practical course that equips businesses with a Content Marketing Strategy and Plan. This program offers a toolbox for easily creating a content strategy, including developing content themes, planning, and leveraging AI to streamline the process. Connect with Deb Szabo:Instagram: https://www.instagram.com/debszabo_video/Youtube: https://www.youtube.com/@debszabovideoLinkedIn: https://www.linkedin.com/in/deborah-szabo/Email: connect@debszabo.comWebsite: debszabo.com

Discover the power of strategic content marketing in this exclusive live webinar! Join Content Catalyst founder, marketing expert and video coach, Deb Szabo as she reveals a game-changing 3-step content strategy that will skyrocket your online visibility and drive business growth. In just 60 minutes, you'll learn: • How to craft content that captivates your ideal audience • The secret to consistently creating high-impact content without burning out • Proven techniques to maximise your content's reach and engagement Whether you're new to content marketing or looking to level up your existing strategy, this webinar is packed with actionable insights you can implement immediately. BONUS: Live Q&A session where Deb will answer your burning content marketing questions! Don't miss this opportunity to transform your online presence. Register now and take the first step towards content marketing success! Content Catalyst Blueprint helps you get the marketing foundations in place so you can confidently create content that converts Black Friday Offer on now https://www.debszabo.com/blueprint

Long-Form vs Short-Form Content: Which Drives Better Results? Deb Szabo is a marketing strategist and video coach and discusses the pros and cons of long-form and short-form content, helping business owners decide which strategy is best for their business. ## Timestamp Chapters 00:00 - Introduction and free video challenge invitation 01:15 - Defining long-form and short-form content 02:30 - Pros of long-form content 10:30 - Cons of long-form content 13:00 - Pros of short-form content 15:30 - Cons of short-form content 18:45 - Quality vs Quantity: Finding the right balance Key Takeaways - Long-form content enhances discoverability and has a longer shelf life - Short-form content can provide massive reach and is easier to produce - The ideal strategy often involves a balance of both long-form and short-form content - Consider your business model and goals when choosing between content types Resources Mentioned - Perplexity AI - ChatGPT - Google's 7-11-4 rule for content consumption - Content Catalyst Blueprint This episode is for you if you're interested in Marketing strategy, video coaching, content creation, SEO, search engine optimisation, social media marketing, thought leadership, content distribution, content repurposing Work with Me FREE VIDEO CHALLENGE - Create a sales video that converts, free coaching week begins 22nd October, REGISTER NOW Content Catalyst Blueprint - Get a content marketing strategy with this online course that helps you work smarter, not harder. This program is designed to help businesses create quality content, improve search engine rankings, and convert audience members into customers. Get the systems and workflow to create and repurpose content that converts. LEARN MORE

Content Catalyst Podcast: Turn One Topic into 8 Different Videos About the Podcast: Content Catalyst is a show dedicated to helping business owners and content creators develop effective content strategies. Hosted by Deb Szabo, the podcast offers practical tips and techniques for creating engaging video content that converts. Host: Deb Szabo is an marketing strategist and video coach. She specialises in helping businesses craft compelling video marketing content using simple tools and techniques. Episode Summary: In this episode, Deb reveals how to transform a single topic into eight distinct video ideas. She shares a versatile framework that can be applied across various industries, demonstrating its effectiveness no matter your niche. What You'll Learn: Eight different approaches to content creation How to tailor content categories to your specific business Practical examples of applying the 8-video framework to different industries Techniques for storytelling and engaging your audience Tips for creating diverse content from a single topic Timestamp Chapters: 00:00 - Introduction and Free Video Challenge Announcement 02:15 - Episode Topic: Creating 8 Videos from One Topic 02:45 - Eight Approaches to Content Creation 05:30 - Content Categories and Business-Specific Strategies 07:15 - Example: Health Coach and Yoga Content 09:30 - Example: Winery and Champagne Content 11:30 - Example: Real Estate Agent and Open House Content 13:45 - Conclusion and Call to Action Resources: Free Video Challenge to create a sales video - RSVP https://www.debszabo.com/videochallenge Cheat Sheet: Turn 1 TOPIC into 8 Video Ideas - - https://www.debszabo.com/resources Get a Content Catalyst Blueprint https://www.debszabo.com/Blueprint RSVP for the free Content Catalyst Video Challenge starting Tuesday, October 22nd. Learn how to create a sales video that converts using just your phone and free editing software. If you found this episode helpful, please share it with someone who might be struggling with content ideas. Check the show notes for details on how to get the free cheat sheet listing all the different approaches outlined in this episode. This episode is for you if you're interested in Content creation, video marketing, storytelling, content categories, business strategy, content ideas, video approaches, content repurposing

In this episode, Deb Szabo focuses on the benefits of long-form content, the power of YouTube for business growth, and shares her streamlined content creation process that maximises efficiency and reach across multiple platforms. Timestamp Chapters: 00:00 - Introduction and content marketing strategy shift 03:45 - The importance of long-form content 07:30 - Three key benefits of long-form content 10:15 - Why YouTube is powerful for marketing 13:30 - Deb's long-form to short-form content strategy 20:45 - Leveraging AI and tools in content creation 25:30 - Maximising content across multiple platforms 28:15 - Invitation to Content Catalyst Blueprint course This episode is for you if you're interested in: Content marketing, YouTube strategy, long-form content, Instagram Reels, podcast, SEO, content repurposing, video marketing, content creation workflow, AI in marketing Resources: CapCut - Video editing software Kajabi - Platform for uploading podcasts Perplexity AI - AI tool for content creation assistance Content Catalyst Blueprint - Deb's upcoming course YouTube Analytics - For tracking video performance If you want to develop a comprehensive content marketing strategy, join the waitlist for the Content Catalyst Blueprint program. https://www.debszabo.com/Blueprint For those interested in diving deeper into YouTube strategies, sign up for this month's Content Catalyst masterclass and work rooms focused on YouTube growth. https://www.debszabo.com/membership

In this episode of Content Catalyst, Deb Szabo, a marketing strategist and video coach, shares 12 key steps to create content that converts and directly impacts your bottom line. She discusses the evolving landscape of digital marketing, the importance of aligning content with business goals, and strategies for developing a content marketing plan that resonates with your audience. Summary: Deb Szabo outlines a comprehensive approach to content marketing, covering everything from setting goals and understanding your audience to developing a content workflow and distribution strategy. She emphasises the importance of aligning content with business objectives, creating a vivid story framework to understand your ideal audience, and using AI tools to enhance content creation and keyword research. The episode provides practical tips for auditing existing content, developing a brand vibe, and using metrics to monitor content performance. Time Stamp Chapters: 00:00 - Introduction and overview of content marketing challenges 03:15 - Step 1: Setting goals aligned with business objectives 05:30 - Step 2: Defining and understanding your audience 08:45 - Step 3: Developing effective messaging using the VIVID Story framework 12:20 - Step 4: Keyword research for discoverability 14:00 - Step 5: Auditing existing content for success clues 16:30 - Step 6: Choosing the right content formats and platforms 19:15 - Step 7: Defining content categories 22:45 - Step 8: Creating a recognisable brand vibe 24:30 - Step 9: Monitoring metrics for content performance 26:15 - Step 10: Content distribution strategies 29:00 - Step 11: Developing an efficient content workflow 31:45 - Step 12: Using a content planner for consistency 34:30 - Recap of the 12 steps and conclusion Resources: 1. Content Catalyst Blueprint: https://www.debszabo.com/Blueprint 2. Perplexity AI: For content research and ideation 3. CapCut: Video editing tool for creating short clips 4. Vista Social: Content scheduling platform 5. Notion: Project management and content planning tool This episode is for you if you're interested in; Content marketing strategy Business growth AI in content creation Content that converts Audience targeting Marketing Message Content categories Branding Content distribution Content workflow Content planner SEO and discoverability Content auditing Metrics and analytics Perplexity AI Video content Repurposing content Content scheduling Personal branding Notion for content planning

How to Build a 7-Figure Online Business with Tina Tower Show Notes: In this episode of Content Catalyst, host and Marketing Strategist Deb Szabo interviews business strategist and online course expert Tina Tower about how she built her 7-figure empire and her strategies for course creators to scale their businesses. Chapters and Timestamps: 00:00 - Introduction and Tina's background 03:45 - Tina's journey from teacher to 7-figure entrepreneur 08:22 - The biggest mistakes new course creators make 13:56 - Tina's framework for creating a profitable online course 19:30 - How to price and launch your course for maximum impact 25:14 - Scaling strategies to reach 6 and 7 figures 32:08 - The power of community in online courses 38:42 - Tina's predictions for the future of online education 44:15 - Rapid fire questions 48:30 - Where to learn more from Tina This episode is for you if you're interested in: Online courses, digital products, scaling a business, course creation, online education, entrepreneurship Resources Mentioned: Tina's book "Million Dollar Micro Business": Join HER EMPIRE BUILDER https://www.herempirebuilder.com/a/2147508215/gyPWrruE Connect with Tina: Instagram: @tina_tower Website: www.tinatower.com Connect with Deb Szabo: Instagram: @debszabo_video Website: www.debszabo.com

Build camera confidence with Emma Walkinshaw Hosted by Deb Szabo, marketing strategist and video coach, founder of Content Catalyst Special Guest and Content Catalyst Accelerator Member - Emma Walkinshaw, Founder of Embody Me, Yoga Instructor, Transformational Coach, and Author In this episode of the Content Catalyst Podcast, Deb Szabo is joined by Emma Walkinshaw to discuss the importance of confidence, body image, and showing up authentically online. Emma shares insights from her work as a yoga instructor and transformational coach, emphasising the significance of morning rituals, mindset, and overcoming limiting beliefs. - Introduction to Emma Walkinshaw Emma discusses her background, including her work as a yoga instructor and transformational coach, and her signature program, Embody Me. - The Importance of Morning Rituals Emma explains her "21 Minutes of Morning Magic" program, which combines yoga, meditation, and journaling to help individuals start their day with clarity and intention. - Body Image and Confidence The conversation explores societal beauty standards and how Emma helps women embrace their bodies through retreats and coaching. - Mindset and Overcoming Limiting Beliefs Emma and Deb discuss the challenges women face with confidence, particularly when showing up online, and share strategies for overcoming self-doubt. - The Role of Community and Support Emma highlights the value of community in building confidence and the importance of connecting with others who share similar goals. - Practical Tips for Showing Up Online Emma provides practical advice on using lighting, preparation, and mindset shifts to enhance confidence when creating content. ### Timestamp Chapters: [00:00] Introduction and Guest Background Introduction to Emma Walkinshaw and her work. [05:00] Morning Magic and Daily Rituals Discussion on the "21 Minutes of Morning Magic" program. [12:00] Embracing Body Confidence Addressing beauty standards and body image issues. [20:00] Mindset and Confidence Building Strategies for overcoming limiting beliefs and building confidence. [30:00] Community and Support Systems The importance of community in personal growth and confidence. [40:00] Practical Tips for Content Creation Tips on lighting, preparation, and mindset for showing up online. [50:00] Conclusion and Contact Information How to connect with Emma and join her Morning Magic group. Connect with Emma Walkinshaw: Emma's insights and practical advice offer valuable guidance for anyone looking to enhance their confidence and presence, both online and offline. - **Instagram:** [Emma Walkinshaw](https://www.instagram.com/emma_walkinshaw) - **Facebook Group:** 21 Minutes of Morning Magic **Additional Resources:** - Emma's Book: *365 Days of Morning Magic* - Emma's Podcast: *Celebrate a Sister* https://www.emmawalkinshaw.com.au/home Learn more about Content Catalyst Membership https://www.debszabo.com/membership #contentstrategy #marketingstrategy #cameraconfidence #bodyimage #bodypositive #podcast

Create a Sales Video That Converts Hosted by Deb Szabo - Marketing Strategist and Video Coach In this episode of Content Catalyst, host Deb Szabo, a seasoned marketing strategist and video coach, shares her expert insights on crafting sales videos that drive conversions. Learn the essential elements and strategies to create high-impact sales videos that captivate your audience and boost your sales. Chapters and Timestamps: 00:00 - Introduction 00:36 - Importance of Sales Videos 01:26 - Key Elements of a High-Converting Sales Video 02:42 - Crafting Clear Messaging 05:22 - Planning Your Sales Video 09:58 - Filming Techniques and Tips 15:13 - Editing for Maximum Impact 20:16 - Creating Engaging Scripts 24:38 - Recap and Call-to-Action Key Topics Covered: The significance of sales videos in the buying decision process Four essential elements: curiosity, interest, desire, and action Crafting clear and relatable messaging Planning and scripting your video for engagement Filming tips for both DIY and professional setups Editing techniques to build a compelling story Proven script formulas for high engagement This podcast episode is for you if you're interest in: sales video, video marketing, content marketing, video strategy, video production, video editing, video scripting, marketing videos, high-converting videos, sales conversion, video engagement, video advertising Join Deb Szabo's free 4-day VIDEO CHALLENGE starting on Monday, August 12th, where she will guide you through creating a high-converting sales video. Register now at thevideochallenge.com Get Deb's free Content Repurposing Checklist Guide: https://www.debszabo.com/resources Follow Deb on Instagram: @debszabo Learn more about Content Catalyst membership: https://www.debszabo.com/membership

Title: The Ultimate Guide to Repurposing Content for Business Growth Get Deb's free Content Repurposing Checklist Guide: https://www.debszabo.com/resources Host: Deb Szabo - Marketing Strategist and Video Coach In this episode of Content Catalyst, host Deb Szabo shares her comprehensive guide on repurposing content to maximise your content ROI and fuel business growth. As an experienced marketing strategist and video coach, Deb breaks down her proven workflow for efficiently repurposing content across multiple platforms. Chapters and Timestamps: 00:00 - Introduction 00:36 - What is content repurposing? 01:26 - Benefits of repurposing content 02:42 - Researching content ideas 05:22 - Deb's content repurposing workflow 09:58 - Key tools for efficient repurposing 15:13 - Tips for repurposing on different platforms 20:16 - Measuring success and ROI 24:38 - Recap and call-to-action Key Topics Covered: - Defining content repurposing and its importance - How repurposing saves time and expands reach - Researching topics and keywords - Step-by-step repurposing workflow - Essential tools like StreamYard, CapCut, Canva - Platform-specific repurposing strategies - Tracking metrics and measuring ROI - Actionable tips to start repurposing content This podcast episode is for you if you're interested in: content repurposing, content marketing, video marketing, content strategy, content creation, content distribution, content ROI, digital marketing, social media marketing, content optimisation If you liked this episode be sure to check out 5 ways to repurpose your content https://www.debszabo.com/podcasts/content-catalyst/episodes/2148514434 Follow Deb on Instagram: @debszabo_video Learn more about Content Catalyst membership: https://www.debszabo.com/membership

How to Future Proof Your Business with AI and Video Marketing Content Catalyst is hosted by marketing strategist and video coach Deb Szabo. A self confessed tech geek, in this episode she shares her content marketing strategies, exploring how to leverage AI and video to save time, boost efficiency, and stay ahead of the competition. Learn practical tips for creating a robust content marketing plan and discover how to use cutting-edge tools to streamline your workflow. Episode Highlights: The importance of having a content marketing strategy [00:03:11] Key components of an effective content marketing plan [00:04:27] How to use AI to enhance your content creation process [00:23:49] Leveraging video for maximum impact in your marketing efforts [00:25:52] Tools and techniques for optimising your content workflow [00:27:27] Chapters: 1. The Foundation of Content Marketing [00:03:11] Why a content marketing strategy is crucial Setting clear business goals and objectives Understanding your ideal audience 2. Crafting Your Content Marketing Strategy [00:04:27] Defining your messaging and value proposition Conducting keyword research Creating a content calendar 3. Harnessing the Power of AI in Content Creation [00:23:49] Using AI for research and ideation Optimising content with AI-powered tools Personalising your content at scale 4. Maximising Video Impact in Your Marketing [00:25:52] Why video is essential for modern marketing Tips for creating engaging video content Repurposing video across multiple platforms 5. Streamlining Your Content Workflow [00:27:27] Tools for efficient content creation and distribution Automating repetitive tasks Measuring and analysing your content performance 6. Future-Proofing Your Business with AI and Video [00:31:00] Staying ahead of marketing trends Integrating AI and video into your long-term strategy Continuous learning and adaptation in the digital landscape If you need a Content Marketing, Deb is hosting a Content Marketing Workshop Tuesday 9th July so you can future proof your business by leveraging AI and video! https://www.debszabo.com/workshop TECH Perplexity ai Streamyard (Affiliate links I recommend are shared because I test and love them)

10 Ways to Promote Your Business for Free: A Content Marketing Strategy Podcast Title: Content Catalyst by Deb Szabo Episode #24: 10 Ways to Promote Your Business for Free: A Content Marketing Strategy Guide In this episode of Content Catalyst, Deb Szabo, a marketing strategist and video coach, shares invaluable insights on how to promote your business for free using effective content marketing strategies. Deb draws from her extensive experience in radio advertising and modern digital marketing to provide practical tips that can help small businesses maximise their visibility and impact without breaking the bank. **Chapters and Timestamps 00:00 - 00:0 - **Introduction** - Welcome to Content Catalyst by Deb Szabo. 00:05 - 00:20 - **About Deb Szabo** - Deb's background in marketing and video coaching. 00:20 - 00:28 - **Early Career in Radio Advertising** - Deb's experience with radio ads and promotions in the 90s. 00:28 - 00:52 - **High-Risk Advertising for Small Businesses** - The financial risks of traditional advertising for small businesses. 00:52 - 01:05 - **Challenges of Measuring ROI** - The difficulty of measuring the return on investment for brand awareness campaigns. 01:05 - 01:47 - **Traditional Advertising Costs** - The high costs associated with TV, radio, and print advertising. 01:47 - 02:19 - **The Evolution to Digital Advertising** - Transition from traditional to digital advertising and the options available today. 02:19 - 02:35 - **The Power of Free Promotion** - Introduction to promoting your business for free using digital tools. 02:35 - 04:03 - **10 Ways to Promote Your Business for Free** - Overview of the ten methods to promote your business without spending money. 04:03 - 04:24** - Social Media** - Utilising social media platforms like Facebook, Instagram, LinkedIn, and TikTok. 04:24 - 05:15 - **Google My Business** - Importance of setting up and optimising your Google My Business page. 05:15 - 06:07- **Email Marketing** - Building and leveraging an email list to communicate with your audience. 6:07 - 06:49 - **Blogging** - The significance of maintaining a blog for SEO and audience engagement. 06:49 - 07:29** - **Podcasting** - How starting a podcast can help create and repurpose content. 07:29 - 08:00- **YouTube** - Using YouTube as a free platform to create and share video content. 08:00 - 08:10 - **Articles and White Papers** - Writing and sharing articles to establish authority and reach new audiences. 08:10 - 08:55 - **Direct Messages** - Engaging with your audience through direct messages on social media and email. 08:55 - 09:25 - **Website Optimisation** - Ensuring your website is up-to-date and optimised for conversions. 09:25 - 10:15 - **Live Streaming Events** - Hosting live streaming events to build real-time engagement with your audience. 10:15 - 11:37 - **The Importance of Consistency** - Consistently creating and sharing content to stay top of mind with your audience. 11:37 - 12:00- **Conclusion** - Recap of the ten free promotion methods and encouragement to start implementing them. 12:00 - 12:15 - Invitation to join Deb's upcoming content marketing workshop and connect on social media. This podcast episode is for you if you're interested in; - Content Marketing Strategy - Free Business Promotion - Social Media Marketing - Google My Business - Email Marketing - Blogging - Podcasting - YouTube Marketing - Live Streaming - Website Optimisation **Links and Resources:** www.debszabo.com Content Catalyst Membership https://www.debszabo.com/membership Upcoming Workshop Details Content Marketing Workshop In person - Hunter Valley Tuesday 9th July https://www.debszabo.com/workshop Connect with Deb Szabo: - Instagram https://www.instagram.com/debszabo_video/ - Facebook https://www.facebook.com/debszabovideo - LinkedIn https://www.linkedin.com/in/deborah-szabo - YouTube https://www.youtube.com/channel/UCV02krtSN6p3P5LwWpuqhZQ **Leave a Review:** If you enjoyed this episode, please leave a review and share it with someone who might find it valuable. Your feedback helps us improve and reach more listeners.

Episode Title: Personal Branding vs. Business Branding: Which One is Better? Host: Deb Szabo Description: In this episode of Content Catalyst, marketing strategist Deb Szabo delves into the differences between personal branding and business branding. She discusses the importance of crafting a personal brand, shares personal anecdotes, and outlines the seven key benefits of building a strong personal brand. Deb also provides actionable steps for creating and maintaining a personal brand, including optimising your online presence and developing a content marketing strategy. Key Points: Introduction to personal branding vs. business branding The importance of controlling your personal brand Seven benefits of building a personal brand Steps to create and maintain a personal brand The role of content marketing in personal branding Resources Mentioned: Personal Brand Strategy Workbook (free download available on www.debszabo.com) Content Catalyst Membership Visit www.debszabo.com to download the Personal Brand Strategy Workbook Join the Content Catalyst Membership for more in-depth training on personal branding, talking on camera, crafting your message on video and content marketing. Leave a review and rating if you found this episode helpful Connect with Deb: Website: debszabo.com Instagram: @DebSzabo_Video LinkedIn: Deborah Szabo Timestamps and Chapters 00:00:00 - 00:00:25 - Introduction Welcome to Content Catalyst Overview of the episode topic: Personal branding vs. business branding 00:00:25 - 00:00:51 - Initial Thoughts on Branding Importance of branding in business Introduction to personal branding 00:00:51 - 00:01:24 - Defining Personal Brand What is a personal brand? Elements of a personal brand: reputation, values, personality, interests, and passions 00:01:24 - 00:02:09 - Personal Anecdote: Reality TV Show Deb's experience with media branding her as a "cougar" Importance of controlling your personal brand 00:02:09 - 00:03:00 - Personal Anecdote: Instagram Girl Deb's experience being typecast as the "Instagram girl" and "videographer" Importance of intentional personal brand crafting 00:03:00 - 00:03:53 - Personal Brand Strategy Reviewing and auditing personal brand perception Positioning oneself as a thought leader 00:03:53 - 00:05:31 - Seven Benefits of Building a Personal Brand Stand out from the crowd Increase visibility and recognition Build trust and credibility Attract opportunities Enhance current marketing efforts Foster authentic connections Validate premium pricing 00:05:31 - 00:06:00 - Benefit 1: Stand Out from the Crowd Importance of showcasing unique skills and experiences 00:06:00 - 00:06:51 - Benefit 2: Increase Visibility and Recognition Elevating your profile and becoming a go-to expert 00:06:51 - 00:07:18 - Benefit 3: Build Trust and Credibility Establishing a reputation for knowledge and expertise 00:07:18 - 00:08:10 - Benefit 4: Attract Opportunities Pivoting careers and collaborating with others 00:08:10 - 00:08:31 - Benefit 5: Enhance Current Marketing Efforts Personal branding's impact on business marketing 00:08:31 - 00:10:13 - Benefit 6: Foster Authentic Connections Building engaged communities and strong relationships 00:10:13 - 00:11:16 - Benefit 7: Validate Premium Pricing Justifying higher rates through a strong personal brand 00:11:16 - 00:13:23 - Steps to Create a Personal Brand Define your "why" Identify your target audience Find your niche Develop your brand attributes 00:13:23 - 00:14:35 - Personal Brand Statement Crafting an elevator pitch Summarising who you help, how you help them, and what makes you different 00:14:35 - 00:15:55 - Online Presence Importance of a strong online presence Google's 7-11-4 rule for content consumption 00:15:55 - 00:17:17 - Content Marketing Strategy Creating long-form content and repurposing it Importance of consistent content sharing 00:17:17 - 00:19:00 - Visual and Tone Consistency Aligning visual elements and tone with your brand Examples of memorable personal brands 00:19:00 - 00:21:01 - Social Media Optimisation Securing social media handles Optimising profiles for discoverability 00:21:01 - 00:23:05 - Website and Speaker Bio Importance of a personal URL Creating a speaker page and bio 00:23:05 - 00:25:23 - Content Marketing Strategy (Continued) Developing a content marketing plan Using hero content to create multiple pieces of content 00:25:23 - 00:28:01 - Case Studies and Examples Examples of successful personal brands Importance of authenticity and genuine connections 00:28:01 - 00:30:02 - Content Catalyst Membership Overview of the membership and its benefits Focus on camera techniques and storytelling 00:30:02 - 00:31:01 - Conclusion Recap of the episode Join Content Catalyst Membership and leave a review #contentmarketing #branding #talkingoncamera

In this episode of Content Catalyst, Deb Szabo shares 5 common mistakes people when presenting Zoom meetings and online video streams. She provides tips on how to level up and look more professional on camera. DOWNLOAD FREE GEAR GUIDE https://www.debszabo.com/resources Chapters: 00:00 - 00:29 - Introduction on the importance of making good first impressions, even on video calls. 00:29 - 03:20 - Mistake #1: Audio issues like echoes, background noise, using headphones instead of a microphone. Tips for improving audio quality. 03:20 - 06:39 - Mistake #2: Bad lighting that makes you look washed out or creates unflattering shadows. Deb explains the 3-point lighting setup. 06:39 - 11:43 - Mistake #3: Distracting backgrounds like a messy bookshelf or having your bed in the frame. Advice on optimizing your backdrop. 11:43 - 15:29 - Mistake #4: Unflattering camera angles from using laptop webcams positioned too low or high. How to position your camera properly. 15:29 - 22:20 - Mistake #5: Using outdated webcams or poor quality cameras. Deb reviews 4 webcams she tested ranging from $49 to $329. 22:20 - 28:46 - Recap of the 5 mistakes to avoid. Additional tips on wardrobe, dealing with noise, and positioning yourself on camera. 28:46 - 29:23 - Conclusion and call-to-action to share your takeaways on Instagram. Webcams tested; J.Burrows CM200 Full HD Webcam with Autofocus $49 Logitech Brio 500 Full HD HDR Webcam (unable to test) $199 Logitech StreamCam Full HD Streaming Webcam $229 Logitech MX Brio 4K Webcam $329 All available through Officeworks #onlinemeetings #marketingtips #contentmarketing #videostreaming #livestreaming

Top 10 Tech Tools for Content Marketing In this episode of Content Catalyst, Deb Szabo shares her top 10 tech tools for content marketing. She discussess the importance of both quality and quantity in content creation and highlights the need for tools that can help businesses save time, money, and boost productivity. The top 10 tools she recommends are: Vista Social for social media management, StreamYard or Riverside for live streaming and podcasting, Canva for content creation and design, CapCut for video editing, Google for SEO research (including Google Calendar, Google Meet, and Google Trends), Creator Hooks Pro for generating catchy titles, and Perplexity AI for reliable and accurate information. Deb also mentions her Content Catalyst membership, where she provides resources and support for content creators. Keywords content marketing, tech tools, social media management, live streaming, podcasting, content creation, video editing, SEO research, catchy titles, reliable information Takeaways Quality and quantity are both important in content creation. Tech tools can help businesses save time, money, and boost productivity. Recommended tools include Vista Social, StreamYard or Riverside, Canva, CapCut, Google (including Google Calendar, Google Meet, and Google Trends), Creator Hooks Pro, and Perplexity AI. Deb offers resources and support for content creators through her Content Catalyst membership. Titles Chapters 00:00 Introduction and Tech Audit 02:21 Social Media Management with Vista Social 04:41 Efficient Live Streaming with StreamYard and Riverside 08:27 Create Visually Appealing Content with Canva 10:45 Edit Videos with CapCut 12:35 Optimize Content with Google and YouTube 15:39 Streamline Communication and Scheduling with Google Calendar and Google Meet 24:43 Get Reliable Information for Content Creation with Perplexity AI 32:39 Content Catalyst Membership and free Video Gear Guide - Vista Social https://vistasocial.com/ - Streamyard https://streamyard.com/ - Canva https://www.canva.com/ - CapCut https://www.capcut.com/ - Google Keyword Planner https://ads.google.com/ - Google Trends https://trends.google.com/trends/ - Google Meet and Google Calendar - Perplexity AI https://www.perplexity.ai/ - Creator Hooks Pro https://pro.creatorhooks.com/ CONTENT CATALYST MEMBERSHIP https://www.debszabo.com/membership Download FREE - VIDEO GEAR GUIDE https://www.debszabo.com/resources - Content marketing tools - Business owners #Productivity #Content creation #Marketingstrategy #Competitiveedge #Socialmediascheduler #SEO #videoediting

Content Catalyst Membership www.debszabo.com Behind the scenes https://www.coachelke.com.au/

Catalyst Catalyst Podcast is hosted by Deb Szabo, a Marketing Strategist expert and Video Coach. This podcast shares insightful content marketing tips to help grow your business. How to stop comparing yourself to others When does motivation and inspiration turn into comparison-itis? What are the common pitfall of comparison. How does it effect our progress in business. Platforms like Instagram often showcase a facade of perfection, concealing the hard work and perseverance behind success. Embracing Uniqueness: The importance of recognising and celebrating one's uniqueness. How to leverage your individual strengths to stand out in competitive markets. Authenticity matters when creating content creation that connects. When you emulate others and compromise your genuine voice and connection with the audience. Content Catalyst, is marketing membership offering a supportive community dedicated to nurturing individuality in content creation and marketing. Founding member offers expires on April 30th. Learn more about Content Catalyst www.debszabo.com #contentmarketing #marketingstrategy #marketingmindset #contentstrategy

Content Catalyst is hosted by Deb Szabo, marketing strategist and video coach. In this episode she discusses Content Perfectionism What is content perfectionism? How does it differ from striving for excellence? Signs and symptoms of content perfectionism. The Effects of Content Perfectionism Paralysis by analysis: How perfectionism can hinder productivity. The fear of failure and its role in content perfectionism. Perfectionism's impact on well-being. Overcoming Content Perfectionism Strategies for recognising and managing perfectionist tendencies. Embracing imperfection: The benefits of authenticity in content creation. Setting realistic goals and expectations. Cultivating self-compassion and resilience. Practical tips for breaking free from the grip of content perfectionism. Balancing Quality and Quantity The myth of "perfect" content. Finding the balance between quality and productivity. Embracing feedback and learning from mistakes. Join Content Catalyst Marketing Hub www.debszabo.com

Content Catalyst Podcast is hosted by Deb Szabo, Marketing Strategist and Video Host. In this episode we discuss creating content that connects by developing content categories specific to your business and your ideal audience's needs. List down 4-7 Content Categories that summarises your business and how you help people Next list out as many topics or areas that relate to each Content Category You can choose from the below approaches to tell each story and create content around Approach Behind the scenes Tips Systems or Routine Mistakes Storytelling Create Segments to theme your content. This helps people look out for your content each week. If you would like help creating your content marketing strategy and plan with categories You work with Deb Szabo 1:1 or join Content Catalyst membership. https://www.debszabo.com/ Content Catalyst marketing hub, it's a membership community so you can prioritise your time to easily create content and get unstuck. Here's how it works We deep dive a topic each month in our masterclass You take action to implement what you've learnt in our online workrooms. You connect with your audience and get results So join CONTENT CATALYST member community where you can stop ignoring all of your potential customers and start being the “go to' person then make money.

Content Catalyst with Deb Szabo - How to create content that connects while running a business Hosted by Deb Szabo - Marketing Strategist and Video Coach Welcome to the Content Catalyst podcast hosted by Deb Szabo, a leading Marketing Strategist and Video Coach. In each episode, Deb provides invaluable insights and practical tips for busy business owners striving to maintain effective marketing strategies while managing the daily demands of running a business. In this episode, Deb addresses the common challenges faced by business owners in prioritising marketing activities amidst their busy schedules. Deb talks about the importance of carving out dedicated time for marketing efforts and shares actionable strategies to efficiently create engaging content. Segment 1: Recognising the Challenge Segment 2: Strategies for Efficient Content Creation Segment 3: Leveraging Tools and Systems Segment 4: Crafting a Content Marketing Strategy Segment 5: Creating Vivid Stories Introduces the Vivid Story method (Visualize, Impact, Value, Implement, Desire) for crafting compelling narratives. Segment 6: Implementation and action Get to get to know your ideal audience and create an avatar and uncover their challenges by creating a vivid story GET TEMPLATE https://www.debszabo.com/content Listen to previous episode on repurposing content https://www.debszabo.com/podcasts/content-catalyst/episodes/2148514434 To learn more about CONTENT CATALYST marketing hub go to https://www.debszabo.com/membership

Creating Launch Content With guest Rebecca Saunders Content Catalyst podcast is hosted by Deb Szabo, a Marketing Strategist and Video Coach. A show to help business owners and leaders navigate the world of digital marketing and video content creation. Creating Launch Content with Rebecca Saunders In this episode, Deb discusses the importance of content creation during a launch phase with her guest, Rebecca Saunders, the founder of the Champagne Lounge—a community for regional businesswomen. Content Creation Strategies During Launch Mode: Rebecca discusses her unique approach to content creation during launch mode, focusing on personalisation, real-time engagement, and leveraging both online and offline marketing channels. Leveraging Video Content: Rebecca draws on her background in video production and the importance of video content in marketing strategies, while also acknowledging the need for authenticity and adaptability. Adapting to Trends and Changes: Staying up to date with technology and social media trends, and the importance of maintaining authenticity and human connection amidst technological advancements. Get your 7 Day FREE trial of the Champagne Lounge Membership: A community designed to form connections among businesswomen. If you would like #contentmarketing #marketingstrategy #contentcreation #marketingtips

Are you killing your content with bad audio? Tune in to this episode of Content Catalyst with your host, Deb Szabo, as she uncovers the essential audio options for content creation. Key Points Covered: The Significance of Audio Quality: In the digital age, content creation is paramount for businesses. Whether it's blogs, podcasts, or live streams, maintaining high-quality audio is crucial. Investing in Microphones: Deb shares her journey of investing in quality microphones to ensure clear and professional audio for her content. Understanding Microphone Types: Delve into the various microphone options suitable for different content creation needs, from podcasting to on-the-go recording. Tips for Improving Audio in Recording Spaces: Learn practical tips for optimising your recording environment to achieve better sound quality. Recommended Microphones: Rode PodMic: Ideal for podcasting and studio recording, offering superior quality and dynamic sound. Rode NT USB Mic: A versatile option for solo recording directly to a computer. Lavier Mic: Perfect for on-the-go recording and minimising ambient noise. Wireless Go Mic by Rode: An excellent wireless microphone option providing flexibility and quality sound. Enhancing Recording Spaces: Deb shares insights on improving recording spaces with soundproofing techniques and equipment recommendations. Tips include utilising carpets, curtains, and acoustic panels to minimise echo and reverberation noise. Budget-Friendly Options: Explore cost-effective microphone solutions suitable for beginners and those on a budget. Deb's experience testing microphones across various price ranges provides valuable insights for content creators. Resource Mentioned: Get Free Video Podcasting Gear Guide: Access comprehensive recommendations for audio and video equipment Ensure your content stands out with top-notch audio quality. Invest in the right microphone for your needs and optimise your recording space for professional results. Connect with Deb: Website: DebSzabo.com/resources Instagram | Facebook | LinkedIn Stay Updated: Follow the Content Catalyst Podcast for more insights on content creation and recording tips. Happy recording until the next episode! www.debszabo.com

Content Catalyst is hosted by Deb Szabo Content Planning Session 12:30pm Monday 26th February 6:30pm Tuesday 27th February Register https://www.debszabo.com/Contentplan Overcoming Content Creation Challenges Welcome to Content Catalyst, hosted by Deb Szabo, marketing strategist and video marketing coach. In each episode, Deb shares her insights and strategies to help business owners overcome the common challenges of marketing, using video and content creation. The frustrations of juggling multiple tasks while striving to maintain a consistent online presence. Key Points: Valuing Content Creation: Understand the importance of content marketing in connecting with your audience and conveying your message effectively. Prioritise content creation as a non-negotiable business activity. Generating Ideas: Schedule dedicated time for brainstorming and planning content themes. Utilise SEO research and online tools like ChatGPT to generate fresh ideas aligned with your audience's needs. Creating Quality Content: Invest in training or consulting to enhance your content creation skills and develop consistent brand messaging. Confidence in your content quality is key to engaging your audience. Staying Consistent: Maintain a regular publishing schedule to reinforce your message and stay top of mind. Utilise content scheduling tools like Vista Social to plan and automate your posts across platforms. Measuring Metrics: Track the effectiveness of your content marketing efforts beyond follower count. Focus on engagement, brand awareness, lead generation, and conversions to assess ROI accurately. Keeping Up with Trends: Stay informed about industry trends and algorithm changes through mentorship, community groups, and continuous education. Adapt your content strategy to remain relevant in a rapidly evolving digital landscape. Developing a Strategy: Start with a clear content strategy aligned with your business goals and target audience. Create a detailed plan to streamline content creation, scheduling, and distribution. CONTENT PLANNING SESSION: Join Deb Szabo for a free Content Planning Session on February 26th or 27th to learn practical strategies for effective content planning. Register at Debszabo.com/contentplan and gain access to a complimentary content planning calendar. For personalised assistance, explore 1-to-1 content strategy sessions available on the website. Don't let content creation overwhelm you. Take control of your content marketing journey with Content Catalyst. Happy Planning! Deb Social Media Scheduler - Vista Social #contentmarketing #contentcreation #marketingtips Sound Effect by Pixabay

Welcome to Content Catalyst with your host, Deb Szabo, a marketing strategist, where she shares insights on repurposing content effectively. Introduction to Content Marketing: Content marketing is crucial for businesses to educate, entertain, and persuade potential customers without being overly salesy. Repurposing content is essential to extend its lifespan and reach new audiences. Five ways for Repurposing Content: Repost: Re-upload high-performing content to reach new audiences. Redistribute: Share content across different platforms to maximise its reach and impact. Remix: Refresh content with new elements like music, text, or captions to engage new audiences. Repackage: Tailor content to different mediums and platforms to appeal to diverse audiences. Regenerate: Extend content's life by combining it with other pieces to create new formats. Making Repurposing Part of Your Workflow: Create an annual content planner to organise campaigns and themes. Utilise long-form content like podcasts to generate multiple formats like blogs, emails, and social media posts. Repurposing content allows targeting different learning styles, saving time, and maximising investment. Repurposing content effectively helps solidify your message, reach new audiences, and achieve marketing goals. Get free REPURPOSE CONTENT GUIDE https://www.debszabo.com/resources

Welcome to Season 2 of Content Catalyst! Download your Vision Board Template https://www.debszabo.com/resources In this episode, we discuss using a vision boards, we explore why they might not be working for you and how to use them effectively to manifest your dreams. Why Vision Boards Don't Work: Visualisation is a powerful mind exercise, but vision boards may not work if they aren't aligned with your everyday actions. Setting realistic timelines for your goals is crucial. Unconscious or conscious blocks on your vision can hinder success. Identifying and addressing these blocks is essential. What is the psychology behind vision boards? Mindset matters, and the way you approach your goals influences their success. When to Make a Vision Board: Many feel inspired to create vision boards heading into the New Year. Review and update your board throughout the year if needed. Best Things to Put on a Vision Board: Goal-oriented inspiration, such as financial goals, travel destinations, or intuitive dreams. Break down your vision board into business goals, personal development, and aspirations. How to Make a Vision Board: Spend time thinking about your intentions before creating the board. It doesn't have to be done in one sitting. Take your time, and consider using digital tools like Canva. A vision board can be digital and still effective. Include images, words, and your word of the year. Where to Put Your Vision Board: Placement is personal; it can be in your office, bathroom, or on your desktop. Regularly seeing your vision board helps you stay focused on your goals. Vision Boards are Powerful: Don't get disheartened if everything doesn't happen in a year. Reflect on your goals and make necessary adjustments. To enhance your vision board creation process, check out the free Vision Board Template on my website. Additionally, download a Planning Calendar from the same resource page to map out your year effectively. https://www.debszabo.com/resources Connect with me on Instagram debszabo_video and share your vision board journey. Did you make one in 2023 and how many of the goals come true? I'm eager to hear your experiences! Remember, your vision board is a powerful tool, and with careful planning and mindset shifts, you can turn your dreams into reality. Keep dreaming big! #visionboard #business goals https://www.debszabo.com/resources https://www.instagram.com/debszabo_video/

Welcome to episode 10 of Content Catalyst! In this episode, Deb Szabo reflects on the valuable lessons learned during her entrepreneurial journey over the past year. Deb shares 12 things she's learnt about starting a business this year. Know your why Just start & try everything | Experiment Surround yourself with other people heading in the same direction Join a coaching group Networking and accountability groups Post content and just show up Pivot when you need to Knuckle down when you need to Take risks Journal Plan plan plan Invest in yourself Book a 1:1 FREE 30 mins session https://www.debszabo.com/coaching Download FREE planning calendar https://www.debszabo.com/calendar Books - Alex Hormozi $100 Million Dollar Leads, Simon Sinek Start with why

Download Wardrobe Briefing Template https://www.debszabo.com/wardrobe Join Deb Szabo in episode nine of Content Catalyst as she dives into the world of personal branding photography with the talented Claire Miles from Oak Street Creative. Discover the power of creating stunning images that resonate with your audience and learn how to use them strategically across various platforms. From wardrobe tips to building a versatile content library, this episode is your guide to boosting brand recognition and trust through captivating visuals. Don't miss out on valuable insights from a seasoned photographer who has graced the pages of Vanity Fair and lifestyle magazines. Episode Highlights: Segment 1: Unveiling the Power of Personal Branding Photography Claire Miles introduces herself and shares her journey into the world of personal branding photography. The importance of visual storytelling in establishing a strong personal brand. Segment 2: Behind the Lens with Claire Miles Claire takes us behind the scenes, sharing her creative process and how she collaborates with clients to bring their brand to life. The role of photography in building trust and credibility. Segment 3: From Clicks to Clients Exploring the tangible impact of professional branding photography on attracting clients. Real-life success stories of individuals who transformed their brand through visual storytelling. Segment 4: Crafting Personal Branding Masterpieces Tips and tricks for individuals looking to enhance their personal brand through photography. The significance of consistency in visual branding. Segment 5: The Strategic Role of Photography in Personal Branding Claire discusses the strategic aspects of using photography as a tool for brand development. Balancing authenticity and professionalism in visual content. Conclusion: As we wrap up today's episode on Content Catalyst, remember that your brand is more than just a logo—it's a story. A huge thank you to our guest, Claire Miles, for sharing her expertise. If you enjoyed this episode, remember to subscribe, and please leave us a review. Connect with us on social media, and let us know if you would like to join Claire and Deb on photography and video shoot day #ContentCatalyst https://www.instagram.com/oakstreetcreativeco/ https://oakstreetcreativeco.com/

Your gear guide in time for Black Friday and Cyber Monday Sales Video Gear Guide, starter kit under $100 or upgrade your tech, set up your home office studio with the essential tech. Download free VIDEO GEAR GUIDE includes budget to quality gear recommendations in time for Black Friday sales. If you creating video content, recording an online course or recording a video podcast, here is your guide to gear. DOWNLOAD YOUR GEAR GUIDE https://www.debszabo.com/gear

Episode Title: Sell without being Salesy Podcast: CONTENT CATALYST Host: Deb Szabo Episode 7 Introduction: The season of celebrating and selling. Seasonal sales events like Black Friday, Cyber Monday, End of year sales. How to create customers without being salesy. Part 1: Why People Buy Discussion on motivations for buying. Solving a problem. Meeting needs or wants. Emotional satisfaction. Status and identity. Social influence. Perceived value. Convenience. Trust and credibility. Fear of missing out (FOMO). Personalisation and customisation. Part 2: Ways to Sell without being Salesy Drawing on decades of sales and marketing experience I share the importance of building relationships. Educating and adding value. Asking questions and listening. The power of storytelling. The significance of explaining, not just selling. Make it super easy for people to buy. Book a 30 minute FREE 1:1 session to help with your strategy and planning for 2024. www.debszabo.com/plan DOWNLOAD FREE PLANNING CALENDAR https://www.debszabo.com/calendar #howtosell

Episode 6: Mapping Out Your 2024 Content Strategy Welcome to Episode 6 of Content Catalyst with your host, Deb Szabo, a marketing strategist. In this episode, Deb explores the importance of mapping out your 2024 content strategy. DOWNLOAD FREE 2024 PLANNING CALENDAR https://www.debszabo.com/calendar BOOK A FREE 30 MINS SESSION https://calendly.com/connect-rtq/discovery-call?month=2023-11 Introduction Deb Szabo emphasises the significance of starting with a well-defined strategy for your content planning. The Strategy A strategy is your high-level, long-term vision that outlines your business goals, objectives, and overall direction. It focuses on your purpose and mission, setting the course for your business. Deb shares her experience of starting with her purpose, vision, and values when she launched her business. Planning Your Year Deb describes how she started by mapping out her year. She began by marking school holidays, course launches, and workshops on her calendar. Deb highlights the importance of setting aside time to focus on your vision for the upcoming year. Creating a Plan Deb's planning process involves using Monday.com to structure her actionable steps and tasks. The plan includes detailed timelines, budgets, and resource allocation, defining the "how," "when," and "who." Strategy vs. Plan Deb explains the key differences between a strategy and a plan. A strategy provides focus, adaptability, and can evolve with changing circumstances. A plan includes actionable steps to achieve objectives, detailing everything needed to bring the strategy to life. Content Marketing Deb delves into the essence of content marketing and the importance of sharing valuable content. Content marketing focuses on building a relationship with the audience rather than constant selling. Deb mentions the various forms of content, from short-form social media to long-form blogs and podcasts. Repurposing Content Deb advocates repurposing content across different platforms to maximise its impact. She explains the power of using different content styles to cater to diverse learning preferences. Video Marketing Deb is a massive fan of video marketing and the value of incorporating video content into your strategy. Platforms like YouTube offer search engine benefits for long-form content. Effective thumbnails and subject lines for videos are crucial for visibility and engagement. Benefits of a Content Plan A well-structured content plan ensures consistency, helps with repurposing, and increases brand awareness. Deb encourages planning content around campaigns, events, holidays, and trending topics. The long game of content marketing involves sharing valuable information and solving audience pain points. Starting Your Planning Deb shares her process of using a Google Sheet to map out content and Monday.com for detailed planning. The importance of starting your planning early for the upcoming year Free Content Planner and planning session Deb offers a free 2024 content planner available on her website for download. She invites listeners to explore her website for more resources and a free 30-minute session. Connect with Deb on instagram @debszabo_video Connect with Deb on LInkedin www.linkedin.com/in/deborah-szabo

Explore 10 actionable tips to create engaging and effective B-roll video content that drives business growth and captures your audience's attention. Boost brand awareness, connect with your audience, and generate leads. Have you ever found yourself in a shop or a cafe and thought, "This place is awesome? How did I not know about this?" And then wondered why others also don't know about it? You probably have friends who offer amazing products or services, and you think to yourself, "People need to know about your product. They need to hear your story because it's awesome." The Challenge of Visibility Many great businesses struggle because people simply don't know about them. Let's explore how you can overcome this challenge and elevate your business. I began my career in media advertising and witnessed many businesses spent a fortune on advertising to build brand awareness, but now you have the power to do it yourself for free. The Investment of Your Time I understand that you may feel you don't have time for marketing. We all have those days when we're busy but not productive. Think about those moments when you're scrolling through your phone or attending unnecessarily long meetings. What if you could allocate a little of that time to creating a quick video to showcase your products or services to a wider audience? The Importance of Reminders We live in a busy world bombarded with thousands of messages every day. To grab people's attention and keep it, you need to constantly remind them about your business. This is where video content comes in. Document Your Journey If you're unsure about what to post, start by documenting your daily activities. While it might seem mundane to you, others find it interesting. Remember the rise of reality TV; we're naturally curious about what goes on behind the scenes. Sharing simple photos on social media is a start, but to truly humanise your brand, share videos to level up and create connections. The Power of B-Roll When you share videos featuring people, places, and products, you give viewers a real look at what you do. This type of content, often referred to as B-roll, makes it easy to showcase your work without overthinking it. It's about capturing short, 10-second vertical videos that offer glimpses of your everyday activities. Building Your Video Content Building a library of B-roll content is crucial. The process is as simple as taking out your phone, switching it to video mode, and recording 10 seconds of your day, whether it's a quick tour of your workspace, a peek behind the scenes, or even making your morning coffee. These moments, though routine to you, provide a human side to your brand and spark the interest of your audience. Enhancing Your Videos To enhance your B-roll content, here are some tips: Add Music: Music adds emotion to your videos and can make a significant difference in engagement. Use Text: Text on screen provides context to your story, helping viewers understand what the video is about. Voiceovers: Consider adding a voiceover to your videos to explain or narrate what's happening. Stickers and GIFs: These elements can add humour and further context to your videos. 10 Ways to Use B-Roll Video Here are ten ways to utilise B-roll content effectively on social media: Start with Stories: Stories give your content priority placement and are an excellent way to connect with your existing followers. Remember, stories only last 24 hours, so you don't need to worry about creating perfect videos. Share a Reel: Target new followers by sharing B-roll content as a reel. Add Music: Use music to create emotion and set the mood in your videos. Include Text: Adding text on screen provides context to your story and engages viewers. Experiment with Quizzes and Polls: Engage your audience with interactive elements within your stories. This is a great way to get to know your customers. Voiceovers: Consider adding a voiceover to narrate your video and explain what's happening. Use Stickers and GIFs: These elements add humour, interest, and context to your videos. Combine B-Roll with Talking-Head Videos: Overlay B-roll content with talking-head videos to build your storytelling and increase engagement. Pin a Video to Your Profile: Create a short video introducing your business or services and pin it to the top of your profile for increased visibility. Cross-Post on Multiple Platforms: Select the platforms that work best for you, such as Instagram and Facebook, and cross-post your videos to reach a wider audience. Take the Initiative It's important to stand out in business so by capturing what you do with B-roll videos you have an opportunity to make a significant impact. Even though you may think you don't have time for video marketing, it's essential to allocate just a little time your day to it. By sharing just one video can trigger someone to react, visit you in person or website and purchase. Final Thoughts Generating leads and building brand awareness is crucial for business growth. While you can still layer up your marketing with paid advertising, you now have the ability to build a strong foundation for free. Take why would you take advantage of this opportunity to share your story and make your business more visible? FREE CHECKLIST if you would like to know how to use video on Instagram you can download a free Instagram Checklist with 50 features to help spice up your videos. DOWNLOAD

Editing videos for social media can be very time consuming and frustrating. So whether you are creating content for Instagram, Facebook, Tik Tok, YouTube and LinkedIn, well, this episode may have some juicy bits to help you through. So one of the things that and I know myself, I felt this and experienced this and can relate. It gets really frustrating when you need to edit content and you need to edit it quick because you want to get the video out there. And it can be time consuming. And there's so many updates with platforms these days and it's hard to stay track of, you know, how to use them. It's the new tech can be quite overwhelming and especially when they make updates to their platforms. If you want to learn how to fast track your video editing using your phone then join me for an Editing Masterclass 6:30pm Wednesday 18th October 2023 Register now https://www.debszabo.com/editing #editing #masterclass #socialmedia #videomarketing

Hello and welcome to the Content Catalyst. I'm Deb Szabo. And in this episode I want to talk to you about video marketing. What is it and how can it help your business? So I'm an online marketing specialist. I have been in marketing for many, many, many years. And when the digital age came about, I guess being a bit of a tech nerd. #videomarketing #onlinemarketing #socialmediastrategy

Also, I have a confession to make... I have procrastinated on releasing a podcast since December last year. I connected Kajabi podcast (my website), did the artwork tile, recorded my intro and outro, picked the music...heck, I even recored about five episodes, which I NEVER uploaded (to be clear, I am an extreme action taker lol). I kept thinking... I have SO much going on and if I was to commit to releasing a podcast, I want to be consistent. I was struggling releasing weekly emails, how was I going to handle content creation for a podcast. I was struggling because I was juggling doing this for all the other business I work with and I didn't prioritise me! Then I went to record my podcast again this week, because like a good perfectionist... the other versions were out of date lol. I recorded my first episode 13 times before I actually scrapped the original topic and just decided to talk about why I was "Podcast Reluctant" (should I release this episode?). In my online course, I teach people how to overcome "camera reluctance" (Video Marketing for Social Media). Yet I was facing the same thing with Podcasting. I have recorded hundreds of live videos (same kinda thing!) but I struggled getting this done. So today I am excited because my podcast is LIVE, I decided no fancy intro's bells and whistles (yet) I'm going to share it as it is. Raw and ready to go. Because DONE is better than perfect. In this first episode, I share the two main ways to get your business discovered. While not revolutionary, it's a gentle reminder that the obvious things are sometimes the important things. Thanks for your support and encouragement. Let's Grow Deb

How to get your business discovered Are you looking to get more leads to your website? Want more customers through the front door or clients on your books? There are two main ways to bring in new business, one is through word of mouth and the other is to be highly visible. Word of Mouth The most effective way to generate new business is through word of mouth. It could come from an acquaintance, friend or family member who recommends you in an informal situation. A person may ask, do you know anyone that can....fill in the blank. Those that know what you do, will hopefully mention you, speak favourably and share your details. The person receiving the recommendation may feel a sense of familiarity and comfort dealing with you, because a recommendation increases the know and like factor. So how do you get people to recommend you? Make sure your inner circle, your friends and family know and understand what you do, so when somebody does ask around, you come top of mind. In Tourism, it is common practice to host a "famil", a familiarisation allows industry people to see and experience your product. You invite people to your business, provide a tour or even offer a FOC (Free of Charge) experience so they understand first hand. So before you go spending money on advertising, consider creating a version of a "famil" tailored to your industry. Offer a VIP or friends / family experience or mates rates and share a special price list with them. You might give people a free sampler or mini version of what you do or sell. An investment that can pay for itself many times over. People who know you want to support you, so keep them informed! In Business A referral is usually from somebody who has done business with you and was satisfied with your product or service. This could mean the referring person might be on an affiliate program or reward incentive with you. Businesses may collaborate and endorse their preferred supplier. This type of word of mouth is very powerful if the person providing the referral is respected and their opinion is valued. Members, clients or customers who share what they love about you and send referrals are one of your greatest assets in business. Consider how you're acknowledging their support because these raving fans are your champions for growth. Remember to ask for testimonials! There are some great online programs which help you capture video testimonials and reviews. Here are my pick Send Spark Bonjoro App Sumo currently has a life time offer for Bonjoro Testimonials where you can capture video and text testimonials. This deal is a $49 (save 80%) lifetime so no ongoing monthly subscriptions. This will be a limited time offer with App Sumo. I am not sponsored in anyway, just sharing helpful tech tips. APP SUMO OFFER Raving fans Recognise and reward people who not only have the highest spend but who consistently spend with you. You could send new product samples to these people as a gift to say thank you. Raving fans may also be the people commenting on your social media and watching from the sidelines. How do you currently thank your raving fans when they refer somebody? Be Visible Marketing is no longer about who has the best product or service, it's about who talks the loudest. Having a highly visible brand has never been easier and more affordable than it is today. Through the power of the internet, social media and video, a business can promote themselves anywhere in the world, anytime they like. Your brand power is established by how you're perceived. Are you recognised as the place to go or an authority in your industry. When starting out, being highly visible in person and online is important if you want to be top of mind and build prominence in your field. Developing brand awareness requires consistency to show up even when no one is listening. Because people may not be in the market for what you offer all the time, but when they are… they'll think of you. Equally, existing customers need constant updates that you're still around. They need reminders of what you offer, because when someone else begins talking about the things you do, you want their loyalty to stay with you. Content marketing is an incredibly powerful way to build and maintain awareness. It's being consistent in showing up and sharing valuable information, inspiration or entertainment that keeps you top of mind. People may not be in the market today for what you do. However when they are, you will be the first person they come to or recommend. Attending networking events, guest speaking or presenting can help build your brand power by increasing visibility. Being seen in the right places with the right people can have a massive impact on your business especially when shared on social media. Think about when you witness people of influence use a particular brand. It could be as subtle as sitting around a dinner table and notice the host pouring a certain wine or it could be your favourite podcaster using a specific microphone brand. They may not be selling that item, however subliminally you perceive that brand to be of higher value because of who is using it. Here are some ways to get discovered and stay top of mind Develop a content marketing strategy to be seen and heard Recognise your raving fans Show up consistently on social media Create a referral program Review your visual collateral and assets. Are they on brand and up to date? If you have a physical business make sure you have prominent signage Host or attend networking events. Initiate collaborations with other complementary businesses and consider an affiliate program to reward your biggest referrers. Reach out to people of influence in your industry If you would like to know more about how to become more visible and leverage your word of mouth influence, book a FREE discovery call with me ⬇️ BOOK A FREE DISCOVERY CALL

"Hello and welcome to Content Catalyst!" "I'm Deb Szabo, and in this show I want to explore the world of digital marketing and share ways you can grow your business. As a seasoned marketing strategist and video marketing coach, I've had the privilege of helping many businesses transform and innovate. "In this podcast, we're going to talk about practical ways you can increase revenue and position your brand. If you want valuable tips and techniques to get seen and heard, build your authority and convert followers into customers. Then you're in the right place. I'm a visionary who loves experimenting with tech innovation. So here, I will share with you all my lessons learnt along the way. I'm obsessed with providing memorable experiences for customers, no matter your industry, I believe the small things make big impressions. So let's explore the world of online marketing.