POPULARITY
Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, host Sara Payne sits down with Mike Cronin, Cofounder and Chief Strategist at Verve, to explore the evolving landscape of creativity in B2B healthcare marketing. Mike, whose impressive résumé includes brand and campaign strategy for UnitedHealth Group, Blue Cross Blue Shield, Optum, and revered consumer brands like Harley-Davidson and Samuel Adams, brings a rare blend of creative vision and strategic rigor to his work. His fundamental belief? That creative work's purpose is to move people, not just fill space. In this conversation, Mike and Sara dive deep into how B2B health brands can move beyond “safe” ideas and unlock emotionally resonant, unforgettable campaigns—even within highly regulated and risk-averse spaces. They discuss why simplicity is a superpower, the importance of strategic “boxes,” and how marketing leaders can create environments where big swings are encouraged, not stifled. Along the way, Mike shares memorable stories from his work (including a campaign that fused Lizzo's “Good as Hell” into healthcare advertising), offers insight into the universal human truths marketers often miss, and outlines what separates teams that produce great creative from those that simply make noise. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of health care depends on it. Key Takeaways: Creativity Thrives Within Constraints: Mike challenges the conventional wisdom of “thinking outside the box.” He argues that true creativity is often unlocked not by limitless freedom, but by well-defined strategic constraints. It's within the confines of a focused brief—what Mike calls “the freedom of a tight brief”—that intelligent, emotionally resonant ideas emerge. Rather than aiming for “crazy” or “flashy,” the best creative is smart, intentional, and purpose-driven. Emotion and Human Truth are Universal, Even in B2B: B2B often gravitates toward rational benefits: cost savings, efficiency, or productivity. But, as Mike notes, even financial administrators and clinicians are humans first—they respond to messages that tap into universal emotions and experiences: hope, fear, dignity, and relief from frustration. Brands that connect on this human level, rather than just touting features and benefits, become memorable and meaningful. Strategic Alignment is the Key to Unlocking Great Creative: Teams that produce truly breakthrough work consistently prioritize strategy. When everyone is aligned on the core insight and brief, creativity can flow freely within those parameters. Conversely, weak or vague direction leads to “safe,” generic campaigns. Mike's experience shows that great creative always starts with a shared, sharp strategic foundation. Boldness is Essential for Breaking Through the Noise: Healthcare, especially B2B, often defaults to playing it safe (“everything's blue”)—but in a crowded marketplace, standing out is non-negotiable. Mike advocates for boldness that is grounded in the brand's truth and strategically anchored. The result: unforgettable, not just noisy, marketing. Leadership's Role: Foster Honesty, Empathy, and Trust: Leadership sets the tone for creativity and trust. Mike urges CMOs and marketing leaders to lead with clarity and honesty—eschewing “BS” and toxic positivity for real, truthful dialogue about challenges and opportunities. Teams (and audiences) respond to authenticity; when leaders call things as they are and create space for truth, better work results. Resources and Contact: Want to connect with Mike or learn more about Verve's approach to strategic creativity? Visit
This week, Chad learns how to use Photoshop and Cy receives a text message from Mike Cronin. --- Follow us on Instagram! Chad Daniels (@ThatChadDaniels) is a Dad, Comedian, and pancake lover. With over 750 million streams of his 5 albums to date, his audio plays are in the 99th percentile in comedy and music on Pandora alone, averaging over 1MM per week. Chad's previous album, Footprints on the Moon was the most streamed comedy album of 2017, and he has 6 late-night appearances and a Comedy Central Half Hour under his belt. Cy Amundson (@CyAmundson) With appearances on Conan, Adam Devine's House Party, and Comedy Central's This is Not Happening, Cy Amundson is fast-proving himself in the world of standup comedy. After cutting his teeth at Acme Comedy Company in Minneapolis, has since appeared on Family Guy and American Dad and as a host on ESPN's SportsCenter on Snapchat. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Fonterra's managing director of cooperative affairs looks at a “pretty steady” Global Dairy Trade auction, which dipped 0.3%, with no change in whole milk powder, and skim milk powder dropping 1.8%.See omnystudio.com/listener for privacy information.
Rowena Duncum talks to Christopher Luxon, Cameron Bagrie, Mike Cronin, Blair McLean, Simon Bishell, and Lynda Coppersmith.See omnystudio.com/listener for privacy information.
Fonterra's head of cooperative affairs reviews another positive GDT auction; up 0.8%. WMP +1.5%, SMP +2.2%, AMF -1.2%, Butter -1.7%, and Cheese +2.9%. Plus, today Fonterra announced a further $150m investment earmarked for a new cool store at its Whareroa site in Taranaki, following recent investments in Edendale ($150m) and Studholme ($75m). All up - $375m.See omnystudio.com/listener for privacy information.
Jamie Mackay talks to Christopher Luxon, Mike Cronin, Katie Milne, David Acland, and Wayne Langford.See omnystudio.com/listener for privacy information.
The Alan Cox Show
The Alan Cox Show
The Alan Cox Show
Comedian Mike Cronin joins the show to discuss the classic Chris Farley comedy Tommy Boy. Follow Mike on Instagram: @bonesnake3 Follow Johnny on Instagram and Tik Tok: @JohnnyMocnyComedy Follow Johnny on Letterboxd: @JohnnyMocny --- Support this podcast: https://podcasters.spotify.com/pod/show/we-are-movies/support
Jamie Mackay talks to Christopher Luxon, Mike Cronin, Rob Hewett, and Hamish Marr.See omnystudio.com/listener for privacy information.
Fonterra's Head of Co-op Affairs reviews last night's plummeting GDT Auction (down 6.9%) with WMP -4.3%, SMP -6.1%, AMF -10.7%, Butter -10.2%, BMP -5.1% and Cheese -6.9% See omnystudio.com/listener for privacy information.
In this episode, our guests are Chris Shinkle and Mike Cronin from SEP to discuss how the company approaches product strategy engagements with clients. They explain SEP's philosophy of clarifying the problem, defining a guiding policy, and outlining coherent actions - going beyond just creating a PowerPoint strategy deck. They share examples of helping clients align stakeholders, refine roadmaps to reflect the true strategy, and rapidly validate technical feasibility through prototyping. They emphasize the importance of a roadmap as a "prototype of strategy" and a starting point for productive strategy conversations. Some key points:Many clients come to SEP with a broad idea or goal for a product, but lack clarity on the specific challenge, approach, and steps needed to execute successfullyA major differentiator for SEP is rapidly validating the technical feasibility of the roadmap through prototyping and proof-of-concepts, giving clients confidence in their ability to deliver the strategyProduct strategy involves understanding the problem to be solved, having a guiding policy on how to approach it, and defining a coherent set of actions to takeWe'd love to hear from you! Reach out to podcast@sep.com to share your feedback on this show.You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening!
Fonterra's head of co-operative affairs reviews last night's GDT auction - up 0.1 per cent with WMP up 0.4 per cent.See omnystudio.com/listener for privacy information.
Jamie Mackay talks to Shane Jones, Mike Cronin, Jim Hopkins, Scott Duggan, and Karen Williams.See omnystudio.com/listener for privacy information.
Josh and Tracy summarize a wild week of Bruins basketball including post-game conversations with Lazar Stefonovic and Mike Cronin.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Fonterra's head of co-op affairs comments on last night's GDT auction - no change in the index but WMP is up 1.9 per cent.See omnystudio.com/listener for privacy information.
Jamie Mackay talks to Shane Jones, Bruce Cameron, James Robertson, and Mike Cronin.See omnystudio.com/listener for privacy information.
Codex History of Video Games with Mike Coletta and Tyler Ostby - Podaholics
Mike and Tyler are joined by comedian Mike Cronin to talk about comic book videos games. They go through some of their favorites and in the end talk about what makes a comic book video game good. The theme music is by RoccoW. The logo was created by Dani Dodge.
Fonterra's head of co-operative affairs comments on another pleasing lift in the GDT auction (plus 4.6 per cent) and he previews tomorrow's annual results announcement.See omnystudio.com/listener for privacy information.
Jamie Mackay talks to Todd McClay, Mike Cronin, Jane Smith, Ged Rushton, and Craig Wiggins.See omnystudio.com/listener for privacy information.
We started the show playing back a piece from the Deion Sanders 60 Minutes Interview and recapped what he had said and discussed the precedent he has set for coaches in relation to coaching tendencies today in high school and college. Then we chatted with Mike Cronin, Executive Director of Minnesota Horse Persons Group HBPA, about the low revenue and tough ending to horse racing at Canterbury and could this mark the end of horse racing in Minnesota? Then we reflect on one of the new features of the brand new iPhone 15.
We talked to Mike Cronin about the season wrap at Canterbury essentially being canceled and an overall low revenue this summer - so we ask him if horse racing will continue on and how these tracks can sustain revenue and more.
This week we talk with Comedian Mike Cronin about his new album “Thick Worm”, his open mic origins, and how to tell jokes while still messing up words. www.mikecronincomedy.com Mike Cronin: Thick Worm - Full Comedy Special Instagram: @Bonesnake3 Join our Patreon at www.patreon.com/OMPodcast Email us at OpenMicersPodcast@gmail.com www.openmicers.com Linktr.ee/OpenMicersPodcast Follow us on Twitter & Instagram: @OpenMicers, @JayFunktastic, @JacobCCraig, @JacobCraigComedy Visit www.BrezCoffeeCo.com and use the code “OMPodcast” at checkout for 10% off of your order! Watch us LIVE every monday night at 7:30 pm central at www.youtube.com/@jayfunktastic --- Support this podcast: https://podcasters.spotify.com/pod/show/openmicers/support
Jamie Mackay talks to Chris Hipkins, Philippa Wright, Dr Jacqueline Rowarth, Todd Clark, and Mike Cronin.See omnystudio.com/listener for privacy information.
We find Fonterra's Head of Co-op Affairs in Shanghai, on a very bad line, to talk about an even worse overnight GDT auction.See omnystudio.com/listener for privacy information.
Fonterra's Head of Co-operative Affairs reviews the disappointing GDT auction overnight - down 3.3 per cent - with WMP down just 0.4 per cent.See omnystudio.com/listener for privacy information.
Jamie Mackay talks to Chris Hipkins, Professor Keith Woodford, Todd Clark, Dr Jacqueline Rowarth, and Mike Cronin.See omnystudio.com/listener for privacy information.
Fonterra's Head of Co-op Affairs reviews the final GDT auction (down 0.9 per cent) of the dairy farming season, which could be best described as a “damp squib”.See omnystudio.com/listener for privacy information.
Jamie Mackay talks to Farmer Tom Martin, Robert Kempthorne, Mike Cronin, and Vítor Caçula Pistóia.See omnystudio.com/listener for privacy information.
This week Justin sits down with Mike Cronin and Sam Evans!! Topics include: Farts, sharing hotel rooms, Shane Torres, and bumper stickers!
Mike Cronin (Thick Worm, streaming on YouTube now) joins the boys to talk about the late, great, Coolio! Get on the Patreon for bonus eps and more! Patreon.com/standbyyourband Learn more about your ad choices. Visit podcastchoices.com/adchoices
UCLA head basketball coach Mick Cronin joins us ahead of their rematch with USC tomorrow. Its Lit features an update on Ohtani's potential future with the Angels, a smiling Russell Westbrook and more.
BONUS EPISODE! Chad and Cy recently sat down with their good friends Mike Cronin & Ran Barnaclo to talk about their new specials and play a game. Watch Mike's special 'Thick Worm' here! Watch Ran's special 'For The Room' here! --- Follow us on Instagram & Twitter! Chad Daniels (@ThatChadDaniels) is a Dad, Comedian, and pancake lover. With over 750 million streams of his 5 albums to date, his audio plays are in the 99th percentile in comedy and music on Pandora alone, averaging over 1MM per week. Chad's previous album, Footprints on the Moon was the most streamed comedy album of 2017, and he has 6 late-night appearances and a Comedy Central Half Hour under his belt. Cy Amundson (@CyAmundson) With appearances on Conan, Adam Devine's House Party, and Comedy Central's This is Not Happening, Cy Amundson is fast-proving himself in the world of standup comedy. After cutting his teeth at Acme Comedy Company in Minneapolis, has since appeared on Family Guy and American Dad and as a host on ESPN's SportsCenter on Snapchat. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Aifric chats to Professor Mike Cronin about his experience as a fan at World Cup 2022 in Qatar!
Mike Cronin, 1973. Dokken in St. Louis since 2002. SOTY Re-TOOLed. 16oz cans of Malört in every kid's stocking this Christmas. Red Baron pizza airdropped via cable. Did you know that Steve Jobs had a Kid Rock tattoo? #DefendLogan Support Story of the Year on Patreon: patreon.com/storyoftheyear Watch Bobby Jaycox's comedy special for free here! Get Story of the Year merch: storyoftheyearmerch.com Follow Story of the Year on social media: Instagram twitter Dan: Instagram twitter Adam: Instagram twitter Josh: Instagram twitter Ryan: Instagram Story of the year, page avenue, in the wake of determination, the black swan, the constant, wolves, until the day I die, Pabst blue ribbon, liquid death, emo, emo nite, emo's not dead, pop-punk, punk, screamo, warped tour, vans warped tour, Kevin Lyman, the used, Atreyu, my chemical romance, Yellowcard, William Ryan key, bayside, Silverstein, Shane told, Saosin, every time I die, Anberlin, Glassjaw, he is legend, destroy rebuild until god shows, 105.7 the point, toby morse, lead singer syndrome, prs guitars, Ernie ball, music man, A Day to Remember, Beartooth --- Support this podcast: https://anchor.fm/pageavenuecrew/support
Andy Woodhull and Mike Cronin stop by to talk about Boy Scout, their comedy journey, and Mike‘s mom. It's a good time. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/love-the-bomb/message
Join Conor and Professor Mike Cronin for a retrospective discussion on Professor Cronin's own career in Irish sport history, the rise of sport history as a discipline in Ireland and the areas still in need of attention. Professor Mike Cronin has been the Academic Director of Boston College Ireland since 2005. He was educated at the University of Kent and Oxford University where he was awarded his D.Phil. He has published widely on various aspects of Irish history, and is a renowned scholar in the area of sport. He is a regular media commentator on aspects of Irish and sporting history. While at BC, Professor Cronin has developed a series of major public history projects based around Irish topics including the 2008-12 GAA Oral History Project, and since 2013, the major online repository and real time history project for the Irish Decade of Centenaries, Century Ireland.
Jamie Mackay talks to Dennis Voznesenski, Mike Cronin, Shane McManaway and Dr Tim Mackle.See omnystudio.com/listener for privacy information.
Fonterra's managing director of co-op affairs comments on last night's GDT auction (up 2 per cent, WMP plus 3.7 per cent) but remains tight-lipped about tomorrow's annual results. See omnystudio.com/listener for privacy information.
Rowena Duncum and Jamie Mackay talk to Seth Carrier, Mike Cronin, Hunter McGregor, Jessie Waite and Todd Charteris.See omnystudio.com/listener for privacy information.
Fonterra's head of co-operative affairs comments on last night's GDT auction (down 5 per cent, WMP down 6.3 per cent, SMP down 5.1 per cent) and whether this will put any downward pressure on the co-op's forecast farmgate milk price of $9.50.See omnystudio.com/listener for privacy information.
The Steamy Nook Podcast, a weekly podcast largely focusing on comedic commentary on popular culture of the week, including music, movies, games, tech, recent world news, and any upcoming projects we have going on. Join us over on PATREON for exclusives: https://www.patreon.com/TheSteamyNook Join our free Discord for laughs and chats This week's episode is hosted by - Mike Ortiz, Mike Cronin, Henrly Nipps, and Majestic Steve --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/thesteamynook/support
On this episode of the Irish Baseball Podcast, Rick Becker speaks with Mike Cronin, w ho is the Academic Director for Boston College Ireland, about baseball's early Irish influence and the GAA. Visit the Irish American Baseball Society to learn more about Irish Baseball and baseball in Ireland!
What is ability? We all have distinct abilities, challenges, and gifts. And focusing on what you can do is far more important than focusing on what you can't do. John Cronin was in his last year in high school, and he needed to figure out what to do next. He thought about what he loved and what he was good at. He landed on socks. Crazy socks. With the help of his dad, Mark, John started to design and sell socks online. They started posting about their business on social media, and before they knew it, orders were soaring. So they started their own company: John's Crazy Socks, now the world's largest sock company. But it's not really about the socks. In this episode, John and Mark teach us about finding our gifts and making the most of our abilities. John and Mark envision a world where people use their varying abilities to achieve – and where it's no longer remarkable to see people with disabilities achieving great things. As a father-son team, John and Mark have taught one another how to stay inspired, and how to find the unique abilities and gifts in other people. Today, they continue to expand, to hire people of all abilities, and to help others of varying ability set up their own businesses. Mark put it this way: “Hiring people of different abilities is not altruism – it's good business.” Find them at and on social: TikTok: @johnscrazysocks Instagram: @johnscrazysocks Facebook:
Trizdon and Ray chat with hilarious comedian and "Mr. Cheeks" podcaster Mike Cronin. Learn more about your ad choices. Visit megaphone.fm/adchoices
On this episode of the Irish Baseball Podcast, host Rick Becker is joined by Mike Cronin to discuss the history of the holiday. Cronin is the Academic Director for Boston College Ireland. In the second segment, John Fitzgerald joins Rick to about Baseball United's newest youth baseball program in Ireland. Visit the Irish American Baseball Society to learn more about Irish Baseball and baseball in Ireland!
We go mobile this week and we visit with Mike Cronin and Adam Bulgajewski from 2 Brothers Extreme Paranormal and they fill us in on what its like to be real life ghost hunters!
Mike Cronin was the emcee the night A Tight 45 with Tabari McCoy's namesake Trecorded his debut album ... Now, he's headlining clubs nationwide all on his own. Funny how time flies, isn't it – the keyword in this case being "funny," of course. Originally from Cincinnati, Ohio (hey - that's Tabari's hometown, too!), Mike now calls Michigan home when he's not on the road performing. Self-deprecating and smart and yet somehow also not the brightest guy means well, Mike spent several years honing his craft at clubs and colleges near his hometown before relocating to Chicago, where he hosted the popular showcase, “Best Night Ever.” A performer at the inaugural Limestone Comedy Festival, he has gone on to hit stages at The Boston Comedy Festival, the 10,000 Laughs Festival and can be frequently seen opening shows for Tom Segura. He also co-wrote and co-directed the music video for “The Hipster Song” with friend Alex Stone (another Tight 45 alum), which has been viewed over 900,000 times on YouTube. His debut album Hot For Too Long is out now with a second album set to be released in 2022. On this episode (out on all major platforms on Wednesday, Jan. 26, 2022), Tabari and Mike chat about their history in comedy, Midwest life, how a teacher inspired Mike's comedy career ... And just a bunch of other stuff that is as silly as you would expect when two decade-plus long friends start shooting the $!@!Check out this episode and others you may have missed at https://atight45.buzzsprout.com/or wherever you get your podcasts today! For more on Tabari or ask a question, be sure to visit www.tabarimccoy.com or email tabari@tabarimccoy.com.