Podcasts about observepoint

On this episode of the Silicon Slopes Show, Clint meets with John Pestana who is currently the Co-Founder and CEO of ObservePoint and prior to that, he co-founded Omniture. They discuss John's background as an entrepreneur and how he built everything from scratch in the early days of his business ventures, whereas entrepreneurs today have access to a multitude of pre-built tools at their disposal. John talks about being one of the first big internet-age business acquisitions and how that transition impacted his life and business. They go through ObservePoint's origin story and John talks about his involvement in Utah politics and education. If you're an entrepreneur or simply want to learn more about Utah's tech and political arena, this episode is for you! "Just start. Just go. Stop talking about it, just do it. And then, have integrity and grit. Follow up on your commitments."

John Pestana is the CEO and co-founder of ObservePoint, a company that specializes in developing software solutions to assist businesses in guaranteeing the accuracy and usefulness of their web analytics and mobile analytics data. The primary goal of ObservePoint is to scan websites and applications, verifying the presence of analytics tags and ensuring that data collection is functioning as intended. In addition to his role at ObservePoint, John has contributed his expertise as a board member of DOMO.INC and has previously served as the co-founder and director of Omniture.In the realm of business, career, and life, it is crucial to adopt a focused mindset that centers around one thing at a time. All too often, individuals struggle with maintaining focus as distractions arise and their attention scatters. This lack of focus can hinder their ability to succeed, as their attention drifts towards negative outcomes or becomes fixated on their competition.However, the truth is that most of the time, the opportunity for success is right within reach, waiting to be seized. It is essential to recognize these opportunities, grab them firmly, and fully embrace them without hesitation. Rather than spending excessive time discussing and contemplating these chances, it is far more effective to take immediate action. Dive right onto the opportunity, leveraging your skills and resources to make the most of it.Ultimately, it is vital to question yourself honestly: Is this truly what you desire? By assessing your motives and aspirations, you can align your focus with your genuine passions and goals. This self-reflection allows you to make informed decisions and pursue endeavors that genuinely resonate with you.In summary, success in business, career, and life demands unwavering focus. Avoid being distracted by negativity or the actions of others. Instead, recognize the opportunities that lie before you, seize them with enthusiasm, and take decisive action. And above all, continually evaluate your desires and motivations to ensure you are on the right path towards fulfilling your true aspirations.Where to find John Pestana:LinkedIn: https://www.linkedin.com/in/johnpestana/Website: https://www.observepoint.com/ Sirva SoundbitesExplores the latest trends and topics on global talent mobility and the future of work.Listen on: Apple Podcasts Spotify-Where to find Tyler Hall: LinkedIn: https://www.linkedin.com/in/tylerchall/ Newsletter: https://www.linkedin.com/newsletters/the-tyler-hall-archives-7018241874482122753/ Twitter: https://twitter.com/sirTHALL Work with Tyler: https://www.tylerchristianhall.com/

Digital landscape is changing rapidly and it creates new challenges for the business to deliver the right customer experience while keeping privacy and governance in check. In this episode we have Rob Clarke the founder of digital experience platform Strala and now VP of Product at ObservePoint. We will have some exciting conversation about the following: What was the rational behind founding Strala, a customer experience measurement platform? How has digital experience evolved in the last 10 years? What is the future of digital customer experience? What is lacking in the Adobe's or Salesforce of the world when it comes to customer experience measurement? User privacy is now a buzz word and speaking from experience most organizations take it lightly just to satisfy the GDPR, CCPA and similar laws. How should a data analyst or marketer approach user privacy? Why is it important to capture every customer touchpoint when performing an audit and how do you get around the privacy issues when capturing the data? What advice should we give marketers and experience managers today who are trying to improve customer experience and market product and services? Leave us your feedback on iTunes or visit our website at www.analyticstodaypodcast.com

In this show, we had opportunity to discuss the issues experienced by sales and marketing organizations in the GDPR age. Tim Baird was able to dissect the exact challenges and opportunities experienced by data privacy companies and sales organization. Here is what we cover: What is the hardest part of selling a data privacy management platform to the businesses? How does the Observepoint play a role in reducing the GDPR impact? What is the key difference between a data privacy monitoring solution vs a consent management platform? What types of challenges or questions do you come across from customers when trying to sell data privacy solutions? What are the key differences in the perception of privacy and data management between EMEA and the rest of the world? How can a data and technology sales leader try to resolve these differences? Most data privacy issues arise from sales and marketing trying to leverage the personal data. Being a sales leader of a data privacy technology how can a privacy leader overcome this? ITunes: bit.ly/analyticstoday https://www.analyticstodaypodcast.com

Rob Seolas returns to discuss how to identify what you want in a career and how to discuss those needs with your leadership team. Listen in as Jen and Rob explore how companies can create better communication with their employees, how to be ready to embrace change, and the advantages to finding a mentor. Rob also shares the indicators that a company isn’t a good fit and how to balance career trajectory with finding a workplace culture you love. Rob Seolas has a demonstrated history of founding and leading companies to high performance, most recently co-founding ObservePoint in 2007 and serving as CEO from inception until 2019. Under his leadership the employee talent grew from just a few to more than 100, at both ObservePoint’s headquarters and in multiple international offices. Rob also played a key role in creating partnerships with over 40 strategic global partners and growing a segment-leading customer base of more than 350 world-class, enterprise brands such as Delta, NBC, Turner, Home Depot and more. Rob artfully led ObservePoint through Series A and B fundraising and grew the company to over 15M in ARR. During his time as CEO ObservePoint won numerous prestigious awards for its innovative digital data quality technology from Adobe and the Digital Analytics Association. ObservePoint was also recognized to be among the fastest growing tech companies by Deloitte, Inc. 500 and Mountain West Capital.Thought-leader, life-enthusiast and successful entrepreneur, Rob has more than 15 years of experience leading innovation in the digital marketing space. Rob previously co-founded and built iLeadMedia, which was acquired by Think Partnership in 2006.You can connect with Rob via LinkedIn: https://www.linkedin.com/in/robertseolas/ Do you have a technology leader that has made a difference in your career? Nominate them to be a guest on the show at www.todaystopleaders.com and be sure to subscribe, rate, and review this podcast so we can continue to share these leadership stories with the technology community. See omnystudio.com/listener for privacy information.

Rob Seolas shares how leadership teams can create a supportive culture and employment longevity by focusing on creating career paths that nurture individual talents. Listen in as Jen and Rob discuss finding a career that leans into your natural talents, why you don’t necessarily need a leadership role to keep growing within your career, and how CEO’s can rethink their culture in order to retain and support top talent. Rob Seolas has a demonstrated history of founding and leading companies to high performance, most recently co-founding ObservePoint in 2007 and serving as CEO from inception until 2019. Under his leadership the employee talent grew from just a few to more than 100, at both ObservePoint’s headquarters and in multiple international offices. Rob also played a key role in creating partnerships with over 40 strategic global partners and growing a segment-leading customer base of more than 350 world-class, enterprise brands such as Delta, NBC, Turner, Home Depot and more. Rob artfully led ObservePoint through Series A and B fundraising and grew the company to over 15M in ARR. During his time as CEO ObservePoint won numerous prestigious awards for its innovative digital data quality technology from Adobe and the Digital Analytics Association. ObservePoint was also recognized to be among the fastest growing tech companies by Deloitte, Inc. 500 and Mountain West Capital.Thought-leader, life-enthusiast and successful entrepreneur, Rob has more than 15 years of experience leading innovation in the digital marketing space. Rob previously co-founded and built iLeadMedia, which was acquired by Think Partnership in 2006.You can connect with Rob via LinkedIn: https://www.linkedin.com/in/robertseolas/ Do you have a technology leader that has made a difference in your career? Nominate them to be a guest on the show at www.todaystopleaders.com and be sure to subscribe, rate, and review this podcast so we can continue to share these leadership stories with the technology community. See omnystudio.com/listener for privacy information.

Data is increasing at the speed of light and organizations are experiencing new challenges to manage data and technology. Inconsistencies and inaccuracies in data creates credibility issues for the leadership and data managers. In this show, we have Mike Fong who is a solution engineer at Observe Point. Mike will share how ObservePoint can help solve data problems using technology and tag management platform. ObservePoint gives data professionals confidence in their data and insights by: Automatically auditing your data collection for errors across your whole website Testing your most important pages and user paths for functionality and accurate data collection Alerting you immediately when something goes wrong Tracking your data quality and QA progress over time You can learn more about ObservicePoint at www.observepoint.com/analyticstoday www.analyticstodaypodcast.com https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732

In this special live edition of Mindshare Matters, Bassam welcomes Omniture and ObservePoint co-founder John Pestana. Early on in his time at Brigham Young University, John joined the computer club and launched his first venture, JP Graphics. Soon, JP Graphics became JP Interactive, and eventually Omniture. In 2009, Adobe Systems announced the purchase of Omniture for $1.8 billion, and in that same year John went on to co-found ObservePoint with Rob Seolas. John speaks about his dream of becoming a rock star and his musical career, living his authentic self, and making hard business decisions in order to maintain the friendships he cherishes so much.

I recently interviewed John Pestana and he told me an amazing story of how a game of paper, scissors, rock helped grow his business which sold to Adobe for more than $1.8 billion. John was in a class with me during my junior year in college. Since then, John has been a phenomenally successful entrepreneur. He was a co-founder of MyComputer.com, which he sold as his first exit. He then co-founded Omniture, an enterprise analytics company, which he sold to Adobe for $1.8 billion. He is currently the founder and CEO of ObservePoint, a data analytics company. Here are a few of the monetization secrets from my interview with John.  Creating “Wow” Engagement  While John was working at Omniture, they sponsored a lunch at a large software conference. Normally whoever sponsors the lunch has a chance during the meal to stand in front of everyone and speak about their company. John and his team noticed that nobody ever seemed to pay attention during these little speeches, and they wanted to find a way to change that.  Instead of standing up and speaking about their company, they decided to hold a paper, scissors, rock competition for the attendees. The winner would receive a hummer. As you can imagine, attendees were absolutely thrilled to participate. Participants collected business cards from everyone who participated and had them chant “Om-Ni-Ture” instead of “paper, scissors, rock.”  This “wow” moment was unforgettable and created amazing brand awareness and lead generation for Omniture. As we try to engage with potential customers, we should try to think outside the box and create “wow” engagement. Some ideas may fall flat, but when we succeed we have a chance to become legendary. Agility and Grit "The people who become really successful have agility and grit. They just keep going no matter what. When you fall flat on your face, you just pick yourself up and keep moving.”  - John Pestana Embracing Data, Good or Bad "I'm not afraid of data. I actually want to know if something is bad. There are so many people who don't want to know the bad things. I want to know the bad things because the only way I can fix the bad things is if I know about them.” - John Pestana Connecting With Every Employee 1-on-1 Within 3 days of becoming the new CEO of ObservePoint, John had done 1-on-1 interviews with every employee. Now, every 6 months John does an interview with every employee (100 people), even the part-time interns. These interviews build John's credibility with his team and show that he cares about them and their thoughts and opinions. If there is anyone a CEO should be talking to, it is the front-line customer service reps who are working with the customers. Obsess About Customer Happiness We should obsess about customer happiness. Live and breathe it and instill it throughout our company.  To be credible, we must know our industry well enough that we are a credible source of information. We also must know our customers well enough that we know what is going to help them or not.  When we do a good job helping solve problems for our customers, they start coming to us and asking us to help them solve other problems in their business. It is tempting to want to take that additional work, but we have to ask ourselves if that is a business we want to be in. We don't want to destroy our credibility in the things where we are experts because we took on additional projects where we were not experts and performed poorly. Most salespeople just spew out information when they are trying to make a sale. That doesn't work well. We should never start off that way. The first thing we do is ask potential customers about themselves and their problems. Then, we know how we can make them happy. We can then focus on solving their problem instead of selling our product. When we listen first, we are more credible because we are giving people what they need. The Power of Saying “No” and Setting Good Expectations There is a power in saying “no.” By saying yes too much, we can destroy our credibility. We don't have to be everything to everybody. We need to understand what we are. Credibility is doing what we say we are going to do. That is a two-sided stick. We obviously need to do what we say we are going to do, but just as importantly, we need to set proper expectations upfront about what we are going to do.  The Results Pyramid When we want to see new results in our companies, we tend to focus on giving out many new orders and action items. However, in order to receive the results we truly want, we need our team members to understand why there are new actions and to believe that we can achieve the results we're reaching after. So the first thing we need to do is create experiences that can change beliefs. Those changed beliefs will lead to changed actions, which will ultimately reward us with the results we're seeking.  When John started as CEO at ObservePoint, customer retention was only in the high 70's. He told his employees that the company goal was to bring it up to 95% retention. When his employees heard this, they rolled their eyes. They needed to have experiences that would help change their beliefs that it was possible to achieve that result.  So John started giving them those experiences. One example he shares is that in the past when they needed to have a team meeting to solve a service problem, the team would look at their calendars and schedule something 2 weeks in the future. Under John's leadership, he stated that they needed to have an emergency meeting at 5 p.m. that day to solve the problem. After six months of having experiences like that, John asked his team who believed him when he first said that they would have a 95% retention rate. Only two members raised their hands. He then asked who now believed that they could achieve a 95% retention rate and every employee raised their hand.  Leveraging Associations & Tradeshows When we serve in industry associations it is a way for us to give back, and it is also a way to give credibility to our companies.  We should carefully track the return on investment from every trade show so we know which ones convert and which ones do not. Trade shows aren't just about finding new customers. They are also about being in touch with our current customers. Trade shows can be effective ways to meet everyone in person, as opposed to having to fly out and meet everyone individually. It's important to know the metrics that we will use to measure the success of a trade show before the trade show. Otherwise, it's too easy to come up with statistics to justify an ineffective decision after the fact. Using Zoom Effectively Meeting someone in person helps build credibility. During COVID, we need to figure out ways to do that virtually. We must treat Zoom professionally so it helps to build and not detract from our credibility. When we are using Zoom, we need to have a professional Zoom photo, get ready for the day, and have good lighting. If you don't have professional lighting, at least face a window instead of having a window behind you. When we are using Zoom, we should try to create as close to an in-person experience as we can. For example, when John does company meetings over Zoom, he calls out people who are not sharing their videos, because it is important that we see each other, even if we are not the ones presenting. As John is presenting, he will engage people and make it feel more human and not too produced or fake. The Power of Extending Trust First One of the most important things about trust and credibility is not being afraid to extend it. If in every interaction we force people to gain our trust, we are never going to gain the trust of anybody. We should give our full trust in every relationship upfront and take the risk that we might be hurt. When we put full trust in others first, they will generally extend trust much faster to us. Then, we need to do everything we can to be sure we don't break that trust.  As we work hard for others, give to others, and strive to help and make others happy, we will see it come back to us tenfold.  Connect with John and His Company If you want to learn more about John Pestana and his company: John Pestana's LinkedIn - https://www.linkedin.com/in/johnpestana/ ObservePoint - https://www.observepoint.com/ Monetization Secrets Thank you John for sharing those stories and secrets. Here are some of the top monetization secrets that stood out to me from today's episode:  We should try to create “wow” engagement moments with potential customers to be unforgettable and maybe even legendary like Omniture did with their paper, scissors rock competition. We should embrace data, whether it's good or bad, and make data-driven decisions. We're all going to stumble and fall. We will be defined by the moments we have picked ourselves up and kept going.  We should obsess about customer happiness and use the power of “no” to set great expectations. We must extend trust first if we want to gain credibility. Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Follow the Monetization Nation Blog. Subscribe to the Monetization eMagazine. Join our private Monetization Nation Facebook Group. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify or Stitcher.  Connect with Nathan on Linkedin.  Follow Monetization Nation on Instagram.  Follow Monetization Nation on Twitter. Challenge If we desire monetization we have never before achieved, we must leverage strategies we have never before implemented. I challenge each of us to pick one thing that resonated with us from today's episode and schedule a time this week to implement it to help achieve our monetization goals. Share Your Story  When have you observed businesses create “wow” moments of engagement with their potential customers? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Reat at: https://www.monetizationnation.com/12-how-a-game-of-paper-scissors-rock-helped-build-a-company-that-sold-for-1-8-billion/

Robert Seolas: Co-Founder of ObservePoint on entrepreneurship, the importance of life/work balance and why you need a personal 3-5 year plan

In this week's episode of Analytics Neat we cover a Vegas breach, Google Badges, an Observepoint acquisition, and a cool AI application on the Undercard. For the Main Event, we delve into some interesting attempts at data sharing in the EU for the tech giants. All this and more in this week's episode of Analytics Neat. Thanks for listening! iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2 Spotify: https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3 Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat Continue the conversation on Twitter with #AnalyticsNeat https://twitter.com/BillBruno https://twitter.com/AnalyticsNeat Visit BillBruno.com

Today's guest, John Pestana, is the Co-founder of ObservePoint, a software as a service company based in Provo, Utah. ObservePoint builds an innovative Data Assurance technology that improves the data quality of online marketing technologies. Prior to ObservePoint John co-founded Omniture, a web analytics company which was sold to Adobe in 2009. A distinguished entrepreneur, John has been honored with awards such as Ernst and Young Entrepreneur of the Year and the Entrepreneur of the Decade by the BYU Marriott School Center for Entrepreneurship & Technology. Of all of his accomplishments, John is most proud to be married to his lovely wife, Heidi, and to be the father of three wonderful children. On top of all that, he's humble and I can't find anyone who'd have something negative to say about him. John's here to share with us all his Jedi Master tricks that progressed his business into what became a multibillion-dollar sale and how he's used what he learned throughout that in his current business today. 

I am the co-founder of ObservePoint, an online data quality assurance platform. Prior to ObservePoint, I co-founded Omniture, which I helped build and grow to over 1200 employees. Omniture grew from a student-run business to a world-wide, publicly traded company in 2006 and then sold to software giant Adobe in November of 2009. It was a lot of work. Whew! Over the years I have been honored to received awards such as Ernst and Young Entrepreneur of the Year and Entrepreneur of the Decade by the BYU Center for Entrepreneurship.

Known as the Pioneer of the Utah Tech World, John Pestana is the Co-founder of ObservePoint, a software as a service company based in Provo, Utah. ObservePoint builds an innovative Data Assurance technology that improves the data quality of online marketing technologies. Prior to ObservePoint John co-founded Omniture, a web analytics company which was sold to Adobe in 2009 for over a billion dollars. A extraordinary entrepreneur, John has been honored with awards such as Ernst and Young Entrepreneur of the Year and the Entrepreneur of the Decade by the BYU Marriott School Center for Entrepreneurship & Technology.

Surviving the early stages of a startup to reach growth is a significant milestone for any founder. It is also the beginning of new chapter of challenges and opportunities. There is a science to accelerating growth, and few who know it better than Greg Warnock, managing director and co-founder of Mercato Partners.  Greg is a technologist, innovator, and PhD-equipped entrepreneur who is well versed in every stage of entrepreneurship. On this episode, Greg walks us through his formula for success, the benchmarks he uses to qualify opportunities, the 3 pillars of growth that define the Mercato performance team, and some of the most common pitfalls that challenge and stifle growth. Drawing on a portfolio that includes companies like SkullCandy, Domo, Stance, and Observepoint, this episode is guaranteed to change the way you look at growth.  ON THIS EPISODE YOU'LL LEARN: The qualities of top performing entrepreneurs and how to spot them Differentiating between Venture and Growth: The origin story of Mercato 4 benchmarks Mercato uses to to evaluate their investments 3 "red flags" of unsustainable growth The 3 biggest growth challenges and how to avoid them Why pricing and process are the most costly sales mistakes entrepreneurs are making How Skull Candy turned Brand Equity into "Irrational Brand Loyalty" An innovative approach to gain sales confidence and process  

“BIG LESSONS: STAY CALM & GET THINGS DONE FAST!” This week, we interview a former BYU student entrepreneur who in 1996 began building websites at the dawn of the Internet, John Pestana. His earliest company was JP Interactive, a company that he sold all his (and his wife’s) wedding gifts to buy a computer for, a company that eventually became Omniture. John and Josh James, his partner, put everything on the line to survive the dot-com crash, raise money, meet payroll, and land Fortune 500 clients. Through sheer determination and grit, they built Omniture into a successful public company that was acquired by Adobe Systems in 2009 for $1.8 billion dollars. Early investors in Omniture enjoyed 100x+ returns and hundreds of others, became multi-millionaires! Most founders would have immediately retired. John, like Josh, did not! John Pestana went on to co-found ObservePoint, a SaaS company based in Provo that improves the technology and data quality of clients engaged in online marketing. Even though he is very busy managing a portfolio of real estate properties that include apartment complexes and commercial office buildings, he still feels most comfortable running another high-tech, high-growth company with Rob Seolas his co-founder and CEO of ObservePoint. We have had the pleasure of interviewing many of the best entrepreneurs and business leaders in Utah, but no one quite like John. He is versatile and well-rounded, focused but very eclectic, a real Renaissance man! He owns a model train company, writes and records music with his band, SilentMonk, has the best “man cave” in the country–complete with very cool car collection, an amazing aquarium, arcade, recording studio, spa, and two slides, etc. John is also very generous in spirit and deed. We hope you enjoy this illuminating podcast with John Pestana!

If you're in the U.S., happy election day! In the spirit of the mayhem and controversy that the political process brings, we're tackling a topic that is every bit as controversial: tag management. Does Adobe DTM gratuitously delete emails? Has GTM been perpetually unaware of when it is around a hot mic? What does Tealium have against coffee?! Is Signal broadcasting dog whistles to marketers about the glorious data they can collect and manage? What about Ensighten's sordid past where the CEO was spotted in public (at eMetrics) sporting a periwig? To discuss all of this (or...actual content), Josh West from Analytics Demystified joins us for a discussion that is depressingly civil and uncontentious. Many linkable things were referenced in this episode: Josh's Industry War starting blog post (from 2013), Adobe Dynamic Tag Management (DTM), Google Tag Manager (GTM), Signal, Tealium, Ensighten, Ghostery, Observepoint, Hub'scan, the Data Governance Episode of the Digital Analytics Power Hour (Episode #012),  PhoneGap, Floodlight / Doubleclick / DFA, In the Year 2000 (Conan O'Brien), Bird Law, Adobe Experience Manager (AEM), Webtrends Streams, data management platforms (DMP), the Personalization Episode of the Digital Analytics Power Hour with Matt Gershoff (Episode #031), josh.analyticsdemystified.com, and Tagtician.