Podcasts about Tealium

AWS partners Braze, Qualtrics, and Tealium share strategies for marketplace success, vertical industry expansion, and generative AI integration that have driven significant business growth. Topics Include:Jason Warren introduces AWS Business Application Partnerships panel.Three key topics: Marketplace Strategy, Vertical Expansion, Gen-AI Integration.Alex Rees of Braze, Matthew Gray of Tealium, and Jason Mann of Qualtrics join discussion.Braze experienced triple-digit percentage growth through AWS Marketplace.Braze dedicating resources specifically to Marketplace procurement.Tealium accelerated deal velocity by listing on Marketplace.Tealium saw broader use case expansion with AWS co-selling.Qualtrics views Marketplace listing as earning a "diploma."Understanding AWS incentives and metrics is crucial.Knowing AWS "love language" helps partnership success.Braze saw transaction volume increase between Q1 and Q4.Aligning with industry verticals unlocked faster growth.Tealium sees bigger deals and faster close times.Tealium moved from transactional to strategic marketplace approach.Private offers work well for complex enterprise agreements.Qualtrics measures AWS partnership through "influence, intel, introductions."AWS relationships help navigate IT and procurement challenges.Propensity-to-buy data guides AWS engagement strategy.Marketplace strategy evolving with new capabilities and international expansion.Brazilian marketplace distribution reduces currency and tax challenges.Partnership evolution: sell first, then market, then co-innovate.Braze penetrated airline market through AWS Travel & Hospitality.RFP introductions show tangible partnership benefits.Tealium partnering with Virgin Australia and United Airlines.MUFG bank case study shows joint AWS-Tealium success.Qualtrics won awards despite not completing formal competencies.Focus on fewer verticals yields better results.Gen AI brings both opportunities and regulatory concerns.First-party data rights critical for AI implementation.AWS Bedrock integration provides security and prescriptive solutions.Participants:Alex Rees – Director Tech Partnerships, BrazeJason Mann – Global AWS Alliance Lead, QualtricsMatthew Gray - SVP, Partnerships & Alliances, TealiumJason Warren - Head of Business Applications ISV Partnerships (Americas), AWSSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon/isv/

Google Tag Manager (GTM), dijital pazarlamanın gizli silahı mı? Yoksa gereksiz bir araç mı? Eğer hala GTM kullanmıyorsan, büyük ihtimalle dönüşüm takiplerinde hatalar yapıyor, kampanyalarını yanlış verilerle yönetiyor ve en önemlisi, zaman kaybediyorsun! Bugünkü bölümde GTM'nin neden her pazarlamacının bilmesi gereken bir araç olduğunu konuşacağız. Teknik bir konu gibi görünebilir ama merak etme, GTM'yi en basit haliyle anlatacağım. Eğer Google Ads, Meta Ads, TikTok veya diğer platformlarda reklam veriyorsan ve dönüşümlerini takip etmek istiyorsan, bu bölümü sakın kaçırma! Bölümde Neler Konuşacağız? ✅ Google Tag Manager nedir, ne işe yarar? ✅ Pazarlamacılar neden GTM kullanmalı? ✅ GTM ile kod yazmadan etiket yönetimi nasıl yapılır? ✅ E-ticaret ve performans pazarlamasında GTM'nin sağladığı avantajlar ✅ GTM ücretli mi? Alternatifleri neler? ✅ GTM vs. Alternatif araçlar: Hangisi daha iyi? ✅ GTM'yi kullanmaya başlamak için yapman gerekenler Öncelikle, dijital pazarlamada en büyük hatalardan biri, dönüşümleri doğru takip etmemek! Belki Google Ads'te reklamlar veriyorsun, Facebook ve Instagram'da kampanyalar yürütüyorsun… Ama gerçekten kaç kişi sitene geldi, hangi sayfalarda vakit geçirdi, hangi butona bastı ve en önemlisi, alışveriş yaptı mı? Bunları yanlış ölçüyorsan, verdiğin reklam bütçesini boşa harcıyor olabilirsin! İşte tam burada Google Tag Manager devreye giriyor! Eskiden her bir takip kodunu web sitesine eklemek için bir yazılımcıya ihtiyacın vardı. Facebook Pixel mi eklemek istiyorsun? Geliştiriciye haber ver, kodu eklesin, sonra test edilsin… Günler sürebiliyordu! GTM sayesinde, hiçbir kod yazmadan tüm bu süreçleri tek bir panelden yönetebiliyorsun. GTM Nasıl Çalışıyor? Düşün ki GTM bir kontrol paneli gibi… Web sitene veya uygulamana eklediğin tüm etiketleri buradan yönetiyorsun. Örneğin:

En este episodio de Mundo Data Driven, tenemos como invitado a Rodrigo Reyes, un emprendedor serial y consultor experto en datos, con su empresa 1st Consulting. Rodrigo nos acompaña para explorar la revolución del First-Party Data y Zero-Party Data en el marketing digital. Comparte su perspectiva sobre cómo las organizaciones pueden adaptarse al fin de las cookies de terceros y cómo aprovechar al máximo los datos obtenidos directamente de sus clientes. Rodrigo explica las diferencias clave entre First-Party Data y Zero-Party Data, destacando los beneficios de cada uno y cómo ambos permiten personalizar de manera única la experiencia del consumidor. También discutimos cómo la transparencia y la confianza del cliente juegan un papel crucial en la obtención de datos, y cómo las organizaciones pueden fomentar este nivel de confianza. Exploramos las estrategias para integrar datos en canales físicos y digitales, destacando casos de éxito como Glossier. Además, hablamos del Gobierno de Datos y su importancia para asegurar la calidad y el cumplimiento legal. Rodrigo destacó cómo el Gobierno de Datos permite generar insights estratégicos para una toma de decisiones más efectiva. También discutimos cómo las plataformas de datos de clientes (CDPs), como Tealium, Segment, Treasure Data, y Adobe Experience Platform, ayudan a consolidar datos y ofrecer experiencias personalizadas. Rodrigo explicó cómo estas plataformas facilitan la integración de datos de distintas fuentes, permitiendo entender mejor a los clientes y reaccionar rápidamente a sus necesidades. Además, abordamos el papel de gigantes tecnológicos como Google y Meta en la evolución del marketing digital sin cookies. Google, con su iniciativa Privacy Sandbox, y Meta, con sus esfuerzos por mejorar la transparencia en la recopilación de datos, están liderando la transformación hacia un entorno digital más seguro y respetuoso con la privacidad del usuario. Finalmente, discutimos la importancia de la cultura de datos dentro de las organizaciones y cómo establecer una cultura sólida asegura la correcta utilización de los datos. Exploramos también el papel de las herramientas sin código (no-code) en la democratización del acceso a los datos, permitiendo que más empleados dentro de una organización puedan utilizarlos sin necesidad de habilidades técnicas avanzadas. Temas que exploramos en el episodio: ¿Qué es First-Party Data y cómo se diferencia del Zero-Party Data? ¿Cómo influye la eliminación de cookies en las estrategias de marketing? Estrategias para la integración de datos de consumidores entre canales físicos y digitales. Casos de éxito en el uso de datos para mejorar la experiencia del cliente. ¿Cómo generar confianza en los consumidores para que compartan más datos? El Gobierno de Datos como un componente crucial para el manejo de la información. Cómo plataformas como Tealium, Segment, Treasure Data, y Adobe Experience Platform ayudan a consolidar datos. Chapters 00:00 Introducción a First-Party Data y su Importancia 02:17 Diferencias entre First-Party Data y Zero-Party Data 05:16 Valor Estratégico de First-Party Data en las Organizaciones 08:33 Desafíos de la Muerte de las Cookies 14:44 Casos de Éxito en la Personalización con First-Party Data 22:14 Gobierno de Datos y Cultura Organizacional 25:25 Confianza del Consumidor y Monetización de Datos ¡Escúchalo ya en Spotify, Apple Podcasts o tu plataforma de podcast favorita! ¡Déjanos tu opinión y comparte este episodio si crees que el futuro de la personalización en marketing está marcado por los datos de primera y cero parte! #FirstPartyData #ZeroPartyData #DataPrivacy #MarketingDigital #GobernanzaDeDatos #Cookies #CDP #Google #Meta #Tealium #Segment #TreasureData #AdobeExperiencePlatform #NoCode #CulturaDeDatos --- Support this podcast: https://podcasters.spotify.com/pod/show/mundodatadriven/support

This episode features an interview with Heidi Bullock, CMO at Tealium, a customer data platform that connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers.In this episode, Heidi highlights the essential role of brand in B2B marketing and the effectiveness of the pod structure in marketing organizations. She also dives into the need for marketers to be proactive and come to the table with a point of view.Key Takeaways:In a competitive market, it is all about creating preference, and you do that through your brand. B2B marketers need to invest in the brand.Marketing needs to come into conversations with sales with a point of view and they need to do their homework. They can't just wait to be told what to do.Everything runs more smoothly if you consolidate signals and create summaries of intent.Quote: Marketing can't be the order taker. It really has to be the salesperson that's the quarterback, but marketing has to come in with a point of view. Like, hey, you're talking to a lot of people in the pharma space, let's make sure that we're doing X, Y, and Z. We've got this amazing workshop. We have this great piece of content. Come in with a viewpoint versus like, hey, just wait and have somebody tell me what to do. Everything goes better if you can consolidate signals, and then the marketer has a strong point of view and does their homework.Episode Timestamps: *(02:50) The Trust Tree: The benefits of a pod structure*(18:00) The Playbook: Reducing the friction*(38:30) The Dust Up: Working with product teams, focusing on the user*(41:22) Quick Hits: Heidi's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Heidi on LinkedInLearn more about TealiumLearn more about Caspian Studios

Wann braucht man eine CDP? Macht es überhaupt Sinn, eine CDP einzusetzen und wann braucht man sie? Ist eine CDP notwendig, um Marketing in den nächsten 3-4 Jahren erfolgreich umsetzen? Darum geht es in der neuen Folge von MY DATA IST BETTER THAN YOURS, in der Host Jonas Rashedi mit Robin Geier spricht. Robin ist Director Digitalstrategy und Business Value bei mParticle, einem SaaS-Anbieter einer Customer Data Platform, die Realtime-Data, Governance und AI miteinander vereint. Robin sitzt während der Aufnahme in der Sonne auf Mallorca, ist aber regelmäßig auch unterwegs, was in der Consultancy-Rolle gang und gäbe ist. Die beiden CDP-Fans kennen sich von Tealium, wo Robin vorher beschäftigt war. Sie tauchen ab in eine Diskussion über die Reifegrade von Unternehmen und darüber, dass viele Unternehmen gerne schon mit Machine Learning und Artificial Intelligence starten wollen, aber noch nicht so weit sind. Wichtig ist es dann, nochmal Back-to-Basics zu gehen und zu hinterfragen, wie die eigene Customer Journey aussieht. Für die Einführung einer CDP sollten dann vorher auch Milestones festgelegt werden. Eine CDP steht für Automatisierung, doch erstmal sollte man herausfinden, wo die eigenen Herausforderungen liegen und wo Technologie eingesetzt werden sollte, um Geschwindigkeit auf die Straße zu bringen. Ein weiterer Punkt ist es, sich anzuschauen, wo überhaupt die Konstanten im Unternehmen sind, bei denen es sich lohnt, eine Automatisierung zu machen und wie man das Thema Datenschutz dann wirklich abbilden kann. Für Robin bleibt es relevant, sinnvolle Use Cases zu haben. Dafür bringt er auch einige Beispiele. Für Jonas ist der erste Use Case immer die Personaisierung der Website. Recommendation Engines alleine reichen da nicht mehr aus. Er findet die Idee spannend, die Idee vom stationären Handel und die Beratungsqualität auf online zu projizieren. Es gibt so viele Experten, die müssten die Köpfe zusammenstecken. Für Robin ist der Use Case mit dem besten Time to Value, also mit schnellen Ergebnissen immer noch Lookalikes für Paid Media-Kanäle und die Neukundengewinnung zu erstellen. Die beiden sind sich einig: Ein richtig gutes Vorgehen ist es, erstmal den Reifegrad der einzelnen Kanäle festzustellen, dann Use Cases festzulegen und sich dann gegenseitig zu challengen. Diese Folge wurde erstellt mit freundlicher Unterstützung von mParticle. MY DATA IS BETTER THAN YOURS ist ein Projekt von BETTER THAN YOURS, der Marke für richtig gute Podcasts. Zum LinkedIn-Profil von Robin: https://www.linkedin.com/in/robingeier/ Zur Webseite von mParticle: https://www.mparticle.com/ Zu allen wichtigen Links rund um Jonas und den Podcast: https://linktr.ee/jonas.rashedi Zur Podcast Umfrage (Jede Woche wird ein Hoodie verlost!): https://listening.sslsurvey.de/Data-Podcast-Feedback

AdTechGod sits down with Melanie Eckl from Attributy. Melanie is the General Manager at Attributy. Melanie brings a wealth of experience from her previous roles at TV Squared, Tealium, and Cloudflare, where she developed a profound understanding of how data and technology intersect to propel business growth.Join us as Melanie shares her journey, explores the evolving role of data analytics, and offers insights into the future of AdTech.Thank you RainBarrel for advertising on this episode.

In an increasingly data-driven world, modern brands have been forced to adapt to keep pace with the changes in the market, including one of the most significant areas of focus - which is customer data management. There are several reasons for this, from customers' expectations of more personalizaed experiences to the impending deprecation of third-party cookies and the increasing emphasis on consumer data privacy. Today we're going to talk about what it really means to understand your customers better using your data, and what do do as you build out your first-party data strategy. To help me discuss this topic, I'd like to welcome Heidi Bullock, CMO at Tealium, and author of the foreword for The Agile Brand Guide to Customer Data Platforms, 2024 Edition, available soon! Resources Tealium website: https://www.tealium.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In an increasingly data-driven world, modern brands have been forced to adapt to keep pace with the changes in the market, including one of the most significant areas of focus - which is customer data management. There are several reasons for this, from customers' expectations of more personalizaed experiences to the impending deprecation of third-party cookies and the increasing emphasis on consumer data privacy. Today we're going to talk about what it really means to understand your customers better using your data, and what do do as you build out your first-party data strategy. To help me discuss this topic, I'd like to welcome Heidi Bullock, CMO at Tealium, and author of the foreword for The Agile Brand Guide to Customer Data Platforms, 2024 Edition, available soon! Resources Tealium website: https://www.tealium.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Tejas Manohar is the co-founder and co-CEO of Hightouch. Prior to founding Hightouch, Tejas was an early engineer at Segment, a leading Customer Data Platform (CDP) acquired by Twilio.  The following topics have been covered in this interview: Current limitations of Customer Data Platforms (CDP) as a core building block of the marketing data stack The value of composable CDPs and Reverse ETL Privacy compliance challenges of CDPs and customer data integration as a whole Potential overlaps with Data Clean Rooms References: Tejas Manohar on LinkedIn Traditional CDP vs. Composable CDP: What is the difference? Revenge of the silos: How privacy compliance is cutting the customer journey short (Sergio Maldonado)

We continue our series on the Auto Remarketing Podcast highlighting some of the panels and presentations from Used Car Week 2023. This episode features a panel discussion moderated by Brian Pasch titled, “10x Your Opportunities to Buy and Sell Cars Using CDPs and AXLE Technology.” The panel also included: Jonathan Lucenay of ClientCommand Derek White of E-Drive Auto Andy Shaffer of Tealium

Doug Lindroth discusses the changing landscape of software company valuation, emphasizing the need for balanced growth, operational efficiency, free cash flow, and positive earnings to attract investors. He shares his experiences, including the challenges faced during the dot-com crash, navigating the complexities of public accounting rules, and his transition to the role of CFO. The discussion highlights the importance of clear role definitions, specialized finance teams, and leveraging data to drive strategic decisions within the organization.

Tas Bober is a B2B digital marketing strategist and previously Director of Digital & Website at Tealium. We cover the role of digital marketing today, mistakes with B2B websites, the role a website should play in the buying process, LinkedIn and organic content, starting a career in digital marketing, and more.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketing***This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They've helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus's make organic search their number one source of demos. Get your free keyword feasibility assessment today at demandwell.com/keywords.Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our beginning.

In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our beginning.

Julian Llorente Perdigones is the Director of Data Privacy at Tealium, a customer data platform company with offices in the US, Germany, Singapore, UK, Japan, the Netherlands, France, and Austria. Julian is an experienced data scientist and expert in data privacy. In his role, he analyzes technical challenges while assessing privacy concerns. Before Tealium, he was a Data Scientist at zeroG, a Germany-based company committed to making data work for air travel. He also worked at Lufthansa in the digital analytics and online sales department. Julian holds a MS in Big Data & Business Analytics from SRH University in Heidelberg, Germany. He also holds a BS in International Business Information Systems from the University of Applied Sciences in Frankfurt. In this episode… A customer data plan can be a valuable tool for businesses. It allows businesses to collect and analyze customer data from multiple sources. However, it's important to be aware of the data privacy implications. Data scientist and CDP professional Julian Llorente Perdigones explains businesses must ensure they have consent from customers to collect and use their data, and they must also take steps to protect customer data from unauthorized access or disclosure. At Tealium, their mission is to establish customer trust in data. According to Julian, companies can establish customer trust using CDP by reducing risk using siloed data, propagating privacy preferences, and enabling operational efficiency. Businesses can be transparent by giving customers control over their data and personalizing the customer experience. In this episode of the She Said Privacy/He Said Security Podcast, Jodi and Justin Daniels interview Julian Llorente Perdigones, Director of Data Privacy at Tealium, about data privacy and CDP. Julian explains customer data plans, how companies can use CDPs while adhering to privacy laws, and the common mistakes companies make when working with CDPs.

Episode Summary In this episode of Sunny Side Up, host Jon Miller interviews Heidi Bullock, Chief Marketing Officer at Tealium, to gain insights into navigating tough economic times in the realm of B2B marketing. The conversation delves into four crucial areas of focus: efficiency, driving meetings in customer accounts, delivering bad news, and managing team growth during downturns. Heidi stresses the importance of understanding customer pain points by regularly engaging with them to identify their needs and concerns. Transparent communication is highlighted as a cornerstone for building trust and credibility, especially when delivering unfavorable news. Keeping messaging simple, focused, and repetitive emerges as a powerful approach to ensure information retention and audience engagement. Additionally, Heidi offers valuable advice on optimizing team productivity, certifying members for specific tools, and utilizing project management platforms like Asana to enhance collaboration in global teams. As a leader, she emphasizes the significance of promoting growth opportunities for team members during challenging economic times.  About the Guest Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. She is currently the CMO of Tealium, one of the largest independent and most trusted customer data platforms (CDP). Before Tealium, she held leadership roles at Engagio and Marketo. Connect with Heidi Bullock Key Takeaways - Focus on four key areas: efficiency, customer meetings, delivering bad news, and team growth during downturns. - Set clear goals for both net new logo acquisition and customer expansion. - Regularly interact with customers to stay attuned to their needs and pain points. - Prioritize transparency when delivering bad news to build trust and credibility. - Keep messaging simple and focused to resonate with the audience. - Utilize repetition to reinforce important information and ensure it sticks with the audience. - Build efficient teams by organizing and leveraging existing content and tools. - Certify team members for certain tools to increase efficiency and autonomy. - Use project management tools like Asana to facilitate collaboration and visibility in global teams. - Offer growth opportunities to team members even during tough economic times. - Involve global teams early on in projects to ensure their perspectives are heard and incorporated. - Product marketing should focus on customer pain points and storytelling for impactful messaging. - Have an optimistic approach as a leader during challenging times. - Drive expansion by dedicating resources to customer-focused efforts in marketing and customer success. - Success in B2B marketing lies in clear goal setting, customer-centricity, effective messaging, and strong leadership. Quote "I think maybe the role of marketing in many cases stays the same. It's just where you put your focus and energy changes." - Heidi Bullock  Recommended Resources Book - "The Happiness Advantage" by Shawn Achor BlogDave Kellogg's "Kellblog" Podcast a16z Podcast by Andreessen Horowitz Shout-outs Bhaskar Roy – Head of Marketing at Workato Rashmi Vittal – CMO at Productiv Chandar Pattabhiram – CMO at Coupa Software ⁠Connect with Heidi Bullock | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠

NAB CMO Suzana Ristevski is a touch emphatic after just completing a three-year, $45m grinding overhaul of the bank's marketing technology systems that has seen 95 per cent of the tools used by the marketing team switched out - a Pega decisioning engine and Tealium's customer data platform are among the new line-up. Now NAB is ready for the AI stuff.  Ristevski acknowledges “inflicting a lot of pain” on the bank's marketing team in the tech transformation and there's more to come but "more exciting" as NAB works to embed machine learning and generative AI to deliver personalisation at scale that isn't just “sending out rubbish”. She's already sent out 10x more comms, now circling at 500m. But the bank is acutely aware of the risks posed by AI – and the strategy goes all the way up to the top. Tabcorp is onto its third in-house generative AI program and the creation of a centralised unit, Next Labs, to experiment - the problem with the other two was that they lied, or suffered “hallucinations”, per Chief Data & Analytics Officer Amy Shi-Nash. But Tabcorp can't risk plugging into things like ChatGPT. The Monkeys and Accenture Song ANZ boss Mark Green, meanwhile, is back from Cannes where the AI banter was redlining on a "moral crisis" crisis for creativity, not dissimilar to the previous metaverse hype cycle. Green's not worried. He reckons he's slipped Accenture Song Global Creative Chair Nick Law an idea “that's as good as any we've ever created” with generative AI at its core - and he says the client briefs are coming in from all angles. New York-based Law thinks there are new AI risks which will undermine the fascination and effectiveness of personalisation - namely, tonnes of mediocre messaging that will be created under the guise of 'right person, right time', unleashing a sea of sameness. NAB's Ristevski agrees.See omnystudio.com/listener for privacy information.

Guest: Ted Purcell, CRO of TealiumThe biggest difference between small companies and big companies, says Tealium CRO Ted Purcell, is that at untested early-stage firms, you have to convince workers “to truly believe in what they believe... It's not just ‘do this' or ‘do that.'” To unlock high performers, Ted explains, you need to give them a “religious level” of belief in the company and the value it delivers to customers, which will carry over into every aspect of their jobs. And this is even more important in a market downturn: “That becomes the main job because the winning is not as evenly spread,” he says. In this episode, Ted and Joubin discuss empty-nesters, resisting leadership, liking to win vs. hating to lose, complete commitment, commitment to culture, hardcore accountability, Israeli conversations, Day-Timers, and endurance battles.In this episode, we cover: Growing up and raising kids in Silicon Valley (00:56) From individual contributor to management (05:03) The appreciation for the grind (08:45) Ted's father and his sudden passing (10:33) Stepping up to take care of the family (14:40) The Purcell family dinner table conversation (18:22) Working with Bill McDermott at SAP (20:50) Ted's favorite Bill story (26:00) Getting comfortable as a leader (28:35) (Over-) Optimizing for lifestyle (34:02) How to spot greatness in interviews (37:25) A startup guy at big companies (39:48) Clarizen and corporate culture in Israel (42:10) Tealium and the “pressure cooker” environment (47:36) Believing in the “why” (51:13) Tough feedback and misconceptions (53:47) Recording ideas and daily habits (55:33) Pushing to achieve your potential (57:38) Gaining perspective (01:02:05) Who Tealium is hiring and what “grit” means to Ted (01:05:55) Links: Connect with TedLinkedIn Connect with Joubin Twitter LinkedIn Email: grit@kleinerperkins.com  Learn more about Kleiner Perkins This episode was edited by Eric Johnson from LightningPod.fm

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Adriel Sanchez of WalkMe, Heidi Bullock of Tealium, and Jeff Otto of Riskified To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Deepak Thakral, VP of eCommerce at McAfee and Bob Page, SVP of Product at Tealium discuss Software Data Architectures and share best practices in a roundtable hosted by AWS's Denise Zelt.Topics include:Deepak Thakral of McAfee introductionBob Page of Tealium introductionBob Page on helping customers with their end users and creating business valueSetting up priorities for data architecture and roadmapLessons learned from TealiumDeepak: How McAfee manages high performance & security with increasing dataShankar Venkataraman of Jivox on scaling and processing 10 times data volume in past 3 yearsSteven Tiell of DataStax on performing real time AI of time series dataBob Page on adoption of microservices and best practicesTradeoffs of transitioning from monolithic to micro servicesYuan Liu of Stripe on service oriented architecture vs microservicesAmit Pande of Dhruva providing SaaS based data protectionFinal thoughts and recommendations from Bob Page and Deepak Thakral

In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium.

In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium.

In this installment of podcast episodes from the Auto Intel Summit, Brian Pasch leads a panel discussion that weighs in on the growing field of customer data platforms and the path forward for dealers around CDP. Joining Pasch are Mike Greer of Tealium, Jonathan Lucenay of Client Command and Atul Patel of Orbee.

In this episode, we speak with Gabby Peralta Product Operations Manager at Tealium, to talk about "Failing Forward in Product Ops". Gabby and I discuss how some product ops managers can feel the pressure to get everything right the first time but instead, it might be more helpful to adopt a more experimental and lean, build, measure learn approach to your services. Currently, Gabby is a Product Operations Manager at Tealium where she collaborates with high-performing Product and Development teams to build the most trusted CDP (Customer Data Platform) on the market. Before Tealium she was the first ProdOps hire at two startups where she assisted in building their ProdOps team. She is passionate about introducing teams to Product Operations and digging into how to make the function best work for them. Outside of work, Gabby attends ProdOps meetups and volunteers with local LGBTQ+ groups. She was recently nominated as "One to Watch in PLG 2023." --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-ops-people/message

In this episode, we speak with Gabby Peralta Product Operations Manager at Tealium, to talk about "Failing Forward in Product Ops". Gabby and I discuss how some product ops managers can feel the pressure to get everything right the first time but instead, it might be more helpful to adopt a more experimental and lean, build, measure learn approach to your services. Currently, Gabby is a Product Operations Manager at Tealium where she collaborates with high-performing Product and Development teams to build the most trusted CDP (Customer Data Platform) on the market. Before Tealium she was the first ProdOps hire at two startups where she assisted in building their ProdOps team. She is passionate about introducing teams to Product Operations and digging into how to make the function best work for them. Outside of work, Gabby attends ProdOps meetups and volunteers with local LGBTQ+ groups. She was recently nominated as "One to Watch in PLG 2023." --- Send in a voice message: https://podcasters.spotify.com/pod/show/product-ops-people/message

On today's episode, we (and hopefully you) play our holiday retail game show spectacular where our retail analysts battle it out to win the infamous—and hitherto unknown—Retail Cup. Join our analyst Sara Lebow as she hosts analysts Sky Canaves, Suzy Davidkhanian, Blake Droesch, Carina Perkins, and Zak Stambor.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence    Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.  

On today's episode, we (and hopefully you) play our holiday retail game show spectacular where our retail analysts battle it out to win the infamous—and hitherto unknown—Retail Cup. Join our analyst Sara Lebow as she hosts analysts Sky Canaves, Suzy Davidkhanian, Blake Droesch, Carina Perkins, and Zak Stambor.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence    Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.  

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: JD Dillon of Tigo Energy, Rashmi Vittal of Productiv, Roark Pollock of Cylus, Heidi Bullock of Tealium, Chi-Chi Liang of Alloy, Dan Lowden of HUMAN, Gabi Zijderveld of Smart Eye, Melissa Sargeant of AlphaSense, Marshall Poindexter of OpenEye Scientific To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the state of the buy now, pay later (BNPL) union, whether Gen Z will be BNPL users for life or migrate to credit cards, and the stumbling blocks the new payment method faces. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about BNPL in 2023. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Grace Broadbent.   Follow us on instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence      Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.  

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the state of the buy now, pay later (BNPL) union, whether Gen Z will be BNPL users for life or migrate to credit cards, and the stumbling blocks the new payment method faces. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about BNPL in 2023. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Grace Broadbent.   Follow us on instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence    Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.  

On today's episode, we discuss the best time to target your customers with discounts, how to use zero-party data, and how far you should go with personalization. Then for "Pop-Up Rankings," we rank the top five things that drove people to buy this Cyber Five. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Zak Stambor and CMO of Tealium Heidi Bullock.   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence    Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.  

On today's episode, we discuss the best time to target your customers with discounts, how to use zero-party data, and how far you should go with personalization. Then for "Pop-Up Rankings," we rank the top five things that drove people to buy this Cyber Five. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Zak Stambor and CMO of Tealium Heidi Bullock.   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence      Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.  

On today's episode, in our "Retail Me This, Retail Me That" segment, we talk about some must-discuss companies and what interests us the most about their recent performance. Then for "Pop-Up Rankings: Earnings Awards Edition," we rank the two best and the two most concerning retailer performances of late. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Blake Droesch.   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence    Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.  

On today's episode, in our "Retail Me This, Retail Me That" segment, we talk about some must-discuss companies and what interests us the most about their recent performance. Then for "Pop-Up Rankings: Earnings Awards Edition," we rank the two best and the two most concerning retailer performances of late. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Blake Droesch.   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence    Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.  

Our guest in this 31st interview episode with a unicorn start-up leader is the CEO of Tealium, Jeff Lunsford.  Tealium is a leading customer data platform (CDP), connecting you with your customers, through your data. For companies to better connect with their customers, Tealium combines customer data across web, mobile, offline, and IoT. With more than 1,300 built-in connections supported by Tealium's turnkey integration ecosystem, brands can build a complete and up-to-date consumer data framework.     The company was founded in 2008 by Mike Anderson and Ali Behnam, with Jeff Lunsford taking the position of CEO in 2013.  The company reached unicorn status in February 2021, with a valuation of $1.2 billion. Today, more than a thousand top companies around the globe rely on Tealium to power their consumer data strategy.  Tealium have reached unicorn status thanks to their focus and care for their customers- with a company culture that is “one of winning”, Jeff states that they “win together as a team, holding each other accountable for performance,” acknowledging that although every deal can't be won, you can still learn from these instances and keep improving. Thanks to this commitment to improvement, Tealium have built a culture of trust and an extensive portfolio of repeat customers.  Jeff Lunsford has more than two decades of experience as a technology and internet executive and leader. Jeff says “success in business is never a straight line. It is always ups and downs”, and highlights how important it is as leaders, to always have a “positive bounce” in your step. He also believes that the most important thing in business is not IPOs or unicorn statuses, but rather “building great solutions and taking great care of customers so they can deliver true business value.”   The interview, as usual, was co-hosted with Russell Goldsmith of the csuite podcast. Alongside Holly Justice, Senior Partner at Tyto PR .   We have distilled the most valuable, actionable insights from our first 15 interviews with leaders of unicorn companies and bottled them in our book ‘Growing without borders: The unicorn CEO guide to communication and culture'. You can download it here. 

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what kind of a holiday season we are expecting, how shopping behaviors are changing, and how retailers and brands can win over consumers. Then for "Pop-Up Rankings," we rank the top four holiday ads you need to watch. Join our analyst Sara Lebow as she hosts analysts Andrew Lipsman and Carina Perkins.   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence    Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.  

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what kind of a holiday season we are expecting, how shopping behaviors are changing, and how retailers and brands can win over consumers. Then for "Pop-Up Rankings," we rank the top four holiday ads you need to watch. Join our analyst Sara Lebow as she hosts analysts Andrew Lipsman and Carina Perkins.   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence    Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.  

On today's very special holiday episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Dan Hess, global chief product officer of The NPD Group, to unearth the long-lost history of Cyber Monday. Before it became an industrywide phenomenon in 2005, Dan and his team at Comscore were among the first to "discover" the spike in online shopping that happened the Monday after Thanksgiving—as far back as 2002. Find out what caused this phenomenon to take place, why there was so much misinformation about Cyber Monday in the early days, and what the day was originally called.    For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence    Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.  

On today's very special holiday episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Dan Hess, global chief product officer of The NPD Group, to unearth the long-lost history of Cyber Monday. Before it became an industrywide phenomenon in 2005, Dan and his team at Comscore were among the first to "discover" the spike in online shopping that happened the Monday after Thanksgiving—as far back as 2002. Find out what caused this phenomenon to take place, why there was so much misinformation about Cyber Monday in the early days, and what the day was originally called.    For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2022 Insider Intelligence      Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.  

The 31st in our series of episodes that we're producing in partnership with the European PR Agency, Tyto and their own Without Borders podcast. Russell Goldsmith and Holly Justice were joined online from Dallas, Texas by Jeff Lunsford, CEO and President of Customer Data Platform Tealium. Founded in 2008 by Mike Anderson and Ali Behnam, Jeff became CEO in 2013 and the company reached unicorn status in February 2021 with a valuation of $1.2 billion.

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

A conversation with Kazuki Ohta & Mike Anderson. In this episode I am joined by Kazuki Ohta (co-founder and CEO of Treasure Data) and Mike Anderson (the CTO and founder of Tealium) for a round table discussion to discuss the perspectives on the outlook of the CDP industry, how they're building it and the growing challenges around data, privacy, regulation, and consumer attitudes in the CDP space. We talk about the changing role of the category in the enterprise. Why people are still mystified by the technology. The increasing privacy pressure put onto the industry and the role of the CDP when building digital capability. And we also touch on how big tech is increasingly encroaching into the market and what it means for people building CDP solutions from the ground up. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. Listen on Apple, Spotify, Google, and everywhere else. You can find Kazuki Ohta on LinkedIn You can find Mike Anderson on LinkedIn.

Today we're going to talk about the role of customer data and CDPs in the organization of the future. Tealium, which offers a leading Customer Data Platform and serves over 1,000 businesses around the world, recently released a report entitled “The Organization of the Future,” in which this relationship between customer data and delivery on the promise of true 1:1 personalized marketing in a customer-centric, data privacy-focused world. To help me discuss this topic, I'd like to welcome Heidi Bullock, Chief Marketing Officer at Tealium. RESOURCES Tealium's “The Organization of the Future” report: https://tealium.com/resource/whitepaper/organization-of-the-future-2022/ The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com  Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/  For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Today we're going to talk about the role of customer data and CDPs in the organization of the future. Tealium, which offers a leading Customer Data Platform and serves over 1,000 businesses around the world, recently released a report entitled “The Organization of the Future,” in which this relationship between customer data and delivery on the promise of true 1:1 personalized marketing in a customer-centric, data privacy-focused world. To help me discuss this topic, I'd like to welcome Heidi Bullock, Chief Marketing Officer at Tealium. RESOURCES Tealium's “The Organization of the Future” report: https://tealium.com/resource/whitepaper/organization-of-the-future-2022/ The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com  Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/  For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Simon Schaffer-Goldman of Case Paper, Heidi Bullock of Tealium, Dan Lowden of HUMAN, Marshall Poindexter of Cadence Design Systems, Steven Duque of Pearl Health, Andrew Hally of Markforged, Patti Newcomer-Small of FieldRoutes, Ajay Khanna of Mezmo, Melanie Marcus of Surescripts, and Cynthia Crossland of Constella Intelligence. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Armen Najarian of Outseer, Heidi Bullock of Tealium, Caroline Tien-Spalding of Aptology, Rashmi Vittal of Productiv, Jakki Geiger of Pyramid Analytics, Kishore Kothandaraman of Goldcast, Bhaskar Roy of Workato, and Ajay Khanna of Explorium To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

In this episode of the Revenue Builders podcast, Neeraj Agrawal, General Partner at Battery Ventures, joins our hosts John Kaplan and John McMahon to discuss the nitty gritty of doing business in today's markets. Neeraj sits on more than a dozen boards and has invested in several companies that have gone on to stage IPOs. As a serial investor with a long list of companies in his portfolio, Neeraj knows a thing or two about helping startups turn an idea into a full-fledged company. Tune in to hear actionable tips on leadership, growth, and revenue from the man himself, including how he chooses the companies he works with as an investor. Additional Resources:Donate to Hack Diversity: https://www.hackdiversity.com/LinkedIn: https://www.linkedin.com/in/neerajagrawal2000/5 Traits of Successful Leaders: https://forc.mx/3BrMkHhListen to More Revenue Builders: https://forc.mx/3bfW5OdHIGHLIGHTS4 key dimensions that determine the success of companies Timing is more predictive of success than market sizeGreat product and sales processes are crucial for sustainable growthLessons learned from successful and failed investments Technical founders aren't necessarily the best CEOs The bull market is on its way out, what about it?Your company reputation is everythingHow Neeraj chooses the companies that he works withGUEST BIONeeraj joined Battery in 2000 and invests in SaaS and internet companies across all stages. He has invested in several companies that have gone on to stage IPOs, including Bazaarvoice (NASDAQ: BV); Coupa (NASDAQ: COUP); Guidewire Software (NYSE: GWRE); Marketo (NASDAQ: MKTO, acquired by Vista Equity Partners); Nutanix (NASDAQ: NTNX); Omniture (NASDAQ: OMTR, acquired by Adobe); RealPage (NASDAQ: RP); and Wayfair (NYSE: W).He also invested in several companies that have experienced M&A events, such as A Place for Mom (acquired by Warburg Pincus); AppDynamics (acquired by Cisco); Brightree (acquired by ResMed); Chef (acquired by Progress); Glassdoor (acquired by Recruit Holdings); Internet Brands (acquired by Hellman & Friedman); Kustomer (acquired by Meta); OpsGenie (acquired by Atlassian); Stella Connect (acquired by Medallia, Inc.); and VSS Monitoring (acquired by Danaher). Neeraj also played a key role in several other Battery investments including Groupon (NASDAQ: GRPN); ITA Software (acquired by Google); and Sabre (NASDAQ: SABR).Neeraj is currently on the boards of Braze (NASDAQ: BRZE), Compt, Catchpoint, Dataiku, Level AI, LogRocket, Pendo, Reify Health, Repeat, Scopely, Shortcut (formerly Clubhouse), Sprinklr (NYSE: CXM), Tealium, Wunderkind (formerly BounceX), Workato and Yesware. He is a board observer for InVision and Mattermost. Neeraj has also made seed investments in companies including 8fig, Dooly, PayStand, Proton, Reibus International and UserGems since 2020.QUOTESNeeraj on the challenge of timing your investment: "The challenge often is if you invest too early, you've got a good idea but you run out of money before the inflection point happens. And if you invest too late, somebody else captures the market. Having a sense of the timing is really important and like most things in life, luck has a lot to do with it."Neeraj on why both product and sales are crucial for success: "Ultimately, great companies are built on great products and great sales. You can kind of fake it for a while now on the sales side, but the longer you wait to put in the fundamentals, the harder it is to do later." Neeraj on how he chooses the companies that he backs: "Life's too short. If this isn't a person that I want to back from beginning to exit, they don't have the right coachability and skill to read my mind, it's probably time to move on and look at other investments."Check out John McMahon's book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Heidi Bullock of Tealium, Andrew Hally of Markforged, Patti Newcomer of FieldRoutes, and Ali McCarthy of Skience. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Sämre datakvalitet, utvecklingen kring privacy-regler och hantering av cookies har de senaste åren skapat problem för oss marknadsförare. Det pratas därför allt mer om att hantera spårning server-side och såväl fördelar som möjligheter det ger. För att lära mig mer om det så bjöd jag in Anton Gezelius från byrån Ctrl Digital. Det är mycket som ligger bakom den här utvecklingen. Som marknadsförare så har Apples Intelligent Tracking Prevention påverkat vår datakvalitet i stor utsträckning och lägg till adblockers, utfasning av tredjepartskakor samt regler kring consent och cookie-hantering. Plus GDPR, compliance-krav och hårdare privacy-regler rent generellt. Men det finns sätt att minska effekterna av detta och samtidigt uppfylla regler och krav på ett bättre sätt. Och med system som Google Tag Manager Server finns det tekniska förutsättningar att göra det även för mindre företag. När man pratar spårning server-side så handlar det framförallt om att angripa problemet med sämre datakvalitet samt compliance och privacy. Men också om att minska beroendet av cookies och förbättra IT-säkerhet. Om gästen Anton Gezelius är head of measurement och partner på Ctrl Digital. Han har lång erfarenhet både som marknadsförare och analytiker där han på senare år framförallt har specialiserat sig på teknisk implementation och dataarkitektur. Ctrl Digital är det man kallar en cloud marketing agency där man använder maskininlärning och molntjänster för att hjälpa företag att växa. Man är idag 12 personer och Anton leder ett team av digitala analytiker, analytics engineers och data scientists. Om avsnittet Anton och jag pratar i avsnittet om hantering av spårning server-side och vad vi marknadsförare behöver ha koll på kring det. Han förklarar bland annat vad det innebär i praktiken och som skiljer mellan client-side och server-side. Samt hur Google Tag Manager Server kan hjälpa oss. Du får dessutom höra om: De främsta fördelarna och möjligheterna Däribland hur det kan förbättra datakvalitet Nackdelar och vanliga fallgropar han ser Vad många missförstår kring tekniken Om alla borde satsa på server-side Vad som krävs rent tekniskt för det Och hur man kommer igång på ett bra sätt Samt en massa mer… Ett riktigt praktiskt avsnitt om server-side och server-side tagging. Anton delar många konkreta tips för att lyckas med det och undvika vanliga misstag han ser. Du hittar som vanligt länkar till allt vi nämnde här i poddinlägget. Anton har bland annat satt samman ett antal länkar till bra artiklar och resurser om server-side tagging, Google Tag Manager Server samt hur man implementerar det. Men också bra resurser kring Facebook Conversion API och Googles Enhanced Conversions. Och efter länkarna hittar du tidsstämplar till olika sektioner i avsnittet. Länkar Anton Gezelius på LinkedIn Ctrl Digital webbsida Ctrl Digital på LinkedIn Marketing in a Cookie-less World - Ctrl Digital (artikel) Server-side Tagging - Ctrl Digital (artikel) Bring performance and privacy together with Server-Side Tagging - Google (artikel) Officiell dokumentation för server-side tagging - Google (resurs) Server-side tagging in Google Tag Manager - Simo Ahava (artikel) Introduction to Google Tag Manager Server-side Tagging - Analytics Mania (artikel) About Conversions API - Meta (artikel) About enhanced conversions - Google (artikel) Facebook Conversion API using GA4 web tags and a GTM server - Simo Ahava (artikel) Segment (plattform) Tealium (plattform) Tidsstämplar [4:18] Skillnaderna mellan client-side och server-side. Samt vad det innebär i praktiken att hantera spårning server-side och vad marknadsförare behöver veta om det. [8:10] Om framtiden för cookies och om server-side är en lösning för det. Och hur intresset för den här typen av lösningar är just nu. [12:07] Fördelarna med att hantera spårning server-side. Allt från datakvalitet och livslängd på kakor t...

Product marketers have a lot of decisions to make when it comes to positioning. Do you lean in on creating a sense of urgency for the buyer? (“Your business will fail without our product's help!”) Or tell them they're doing great so far, but can scale faster and easier with your product in place? And those types of decisions are just the tip of the iceberg.To position products to W.i.N., product marketers need to nail down:WHO you are going to win with and who you are going to win against IMPACT your product provides the buyer and end-user (who are not always the same person)NARRATIVE you need to craft to convey your valueIn this episode of The Marchitect, Leslie Talbot, SVP of Marketing at Corporate Visions and I chatted with three brilliant marketing executives who gave us the lowdown on how they position their companies to W.i.N. In this episode, you'll learn from: Keri Brooke, CMO at Enverus, Heidi Bullock, CMO at Tealium, and Sydney Sloan, former CMO at Salesloft and current market strategy advisor.

Subscription software companies whose entire business model relies on availability of service have good reason to contract service guarantees. Enter the Service Level Agreement, an accompaniment to a Master Service Agreement that specifically outlines services provided, how these are measured, and issue resolution. Listen as Michael Curylo, an L.A.-based lawyer working at the intersection of technology and entertainment, tears down the SLA for customer data platform Tealium. As Curylo says, while these contracts aren't always necessary, they can do things the MSA can't do to protect both parties and ensure their business relationship functions as it should. Contract: https://tealium.com/terms/sla-addendum_v28feb2019/ and might refer to the master terms https://tealium.com/terms/MSA-Tealium_Terms_of_Service_Americas_v31MAR2020/ ​​​​About Law Insider: We're all about contracts! Law Insider (https://www.lawinsider.com​​​​) is a subscription based contract database and resource center that helps over 250,000 lawyers and business owners draft and negotiate contracts more effectively. Join the Community We think drafting and negotiating contracts is one of the most important skills you can build as an attorney and business owner. Law Insider is committed to supporting our user community with the tools and resources to help build these skills. Where to Start Looking for sample contracts, clauses or defined terms? Create a Basic Access Account and try it out. Looking for educational videos, webinars and articles on drafting and negotiating best practices? Visit our resources center. Plans and Pricing Law Insider offers monthly, annual and team subscriptions. For full pricing and packaging details, visit our pricing page at lawinsider.com/pricing. Check out our on-demand webinars: https://www.lawinsider.com/resources/ ​​Check our our reviews on G2: https://bit.ly/3cbBCZ1​​​​ Check out our tutorials: https://support.lawinsider.com​ Follow Law Insider on Twitter: https://twitter.com/lawinsider​​​ Join the Law Insider Facebook Community: https://www.facebook.com/groups/lawin... ======================================== Law Insider Promo Code: TEARDOWN2 ========================================

Part Six of this special mini-series features 10 CMOs and marketing leaders from some of the world's fastest-growing companies, including:*(3:17) - Anthony Kennada, CMO, Hopin *(7:30) - Nikhil Behl, CMO, FICO*(9:50) - Heidi Bullock, CMO, Tealium*(11:41) - Alon Alroy, CMO, Bizzabo*(14:02) - Tyler Lessard, VP of Marketing, Vidyard*(15:50) - Kevin Tate, CMO, Clearbit*(17:53) - Karen Steele, SVP of Marketing, Near*(20:31) - Ritu Kapoor & Julie Ginn, CMO, Lob*(21:35) - Mark Josephson, Co-Founder and CEO, Castiron *(23:32) - Eugene Levin, Chief Strategy and Corporate Development Officer, SemrushSponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.LinksFollow Ian on TwitterConnect with Ian on LinkedInwww.caspianstudios.com

On this episode Co-host Stefano interviews Adrian Kingwell. He is a digital entrepreneur, founder of Mezzo Labs, a leading British digital analytics consultancy, and of Uplifter, an analytics SaaS platform.Adrian worked for 10 years in software sales and marketing for companies like Oracle and GE, before deciding to start his own business. In 2006, he created Mezzo Labs, working from his kitchen table in Southeast London. After 10 years of building a successful UK business, he decided to open an office in Hong Kong and push into the Asian market - little realising that pro-democracy riots and world's most extreme lockdowns were just around the corner. His story is a great lesson for anyone who has dreams of global domination. Mezzo Labs turns digital data into customer-winning experiences. We help you think faster, act smarter and sell more online. Our Uplifter platform turns marketing data into actionable insight and helps you decide what is working - and not working - in your digital channels. Our Services accelerate digital maturity, winning you extra customers, without increasing marketing budgets or headcount. With offices in London, Hong Kong and Singapore, we have a team of talented data experts in data strategy, data architecture, web analytics, CX analytics, insights generation, data science, Conversion Rate Optimisation (CRO) and personalisation. Our consultants are certified in Google Analytics, Adobe Analytics and Tealium. We work with leading brands in financial services, travel, retail, telco and media. Whether you've just started your digital transformation, or are striving to reach “digital utopia”, we can help you achieve your goals. Connect with Adrian on LinkedIn Mezzo Labs website Self-learning is of paramount importance in the business world, listen to your international peers and step up your game.Connect with the host Leonardo Marra on LinkedInFollow the page on LinkedIn ***This episode is sponsored by International Expansion Explained. Are you looking to expand internationally, but you're not sure where to start? Or you export already but would like to venture further overseas? Reach out to arrange an international clarity session and learn more about growth plans here International Expansion StrategyPartners SearchOngoing sales and branding supportIndividual one on one support

Can your content cut through? Through the 27 touchpoints in a B2B buyer's journey. Through the flurry of emails hitting everyone's inbox every day. Through the clutter of millions of blogs, social posts, and videos online. It's a heavy task for any company to run a truly remarkable content program, but when done right, it can boost your brand to new heights. In this episode, CMOs Jamie Gier of Ceros, Suzanne Reed of LBMC, and Heidi Bullock of Tealium gather together to discuss all things content marketing. Tune in to learn how to create a content engine that will not only engage prospects in increasingly complicated sales cycles but will excite existing customers, garner partnerships, and draw in top talent. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This episode features an interview with Heidi Bullock, CMO of Tealium, a company that connects data from all different sources so brands can better connect to their customers. Prior to Tealium, Heidi was the CMO of Engagio and Global VP of Marketing at Marketo. On this episode, Heidi talks about what it means to be CMO of Tealium, why the rise of data driven marketers is so important, and her top do's and don't for customer event marketing during a pandemic. -------------------“...know where your audience is. And I know that seems obvious, but I think even in social, you often see people saying, ‘oh, we've got to do LinkedIn, Facebook, Tiktok', you name it. But if your audience isn't there, maybe that doesn't make sense. So I think before you even think about channels and tactics, make sure you know who you're marketing to. Who you're trying to engage with and where they are and then how they prefer to be communicated to.” — Heidi Bullock-------------------Episode Timestamps:*(1:52) - Heidi's first job in demand*(2:17) - What being CMO means at Tealium*(3:44) - Segment: The Trust Tree*(4:49) - Who Tealium's customers are*(8:45) - The rise of date driven marketers *(11:00) - How Heidi structures her marketing organization*(14:26) - Segment: The Playbook*(16:34) - Tips on customer events*(20:20) - Heidi's marketing don'ts*(31:49) - Heidi's all-time favorite campaign she's ran*(32:14) - Segment: The Dust-Up*(35:50) - How Heidi views Tealium's website*(37:14) - Segment: Quick Hits-------------------SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.-------------------LinksConnect with Heidi on LinkedInFollow Heidi on Twitter Follow Ian on TwitterConnect with Ian on LinkedInwww.caspianstudios.com

Tas Bober is the Director of Digital and Website at Tealium. In this episode, we talk about how to best orchestrate various disciplines and competencies in website rollout; building SEO frameworks for content contributors, and some best practices around trying new marketing channels and strategies.

In this week's episode, Mark Brigman chats with Matt Gray, VP of Global Partnerships @ Tealium. Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium's turnkey integration ecosystem supports over 1,200 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. More than 1,000 businesses worldwide trust Tealium to power their customer data strategies. Mark and Matt discuss the growing importance of user data, privacy concerns, and the use and restriction of digital cookies. Users are demanding more privacy and some of these changes are making it harder for companies to provide value to end-users. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/podcast/) 

Today we have Mike Anderson, Founder/CTO of Tealium and past podcast guest, hosting Andre Fuetsch, the CTO of AT&T and President of AT&T Labs. And they discuss the future of wireless network technology, how we are moving towards a world where everything with a power source will have connectivity, and the benefits of being a patent-minded technologist.  All of this right here, right now, on the ModernCTO Podcast! Check out AT&T's recent innovations at https://about.att.com/sites/labs_research Check out Mike's company Tealium at https://tealium.com

In episode #9, we meet with Lilah Nielsen, one of our founding members at SDR Nation and an all around incredible person. Lilah is a Senior Enterprise BDR at Tealium and also runs her own podcast The Creativity Lab. Lilah and I talk all about her love for meeting strangers, how she builds connections with people and stands out, as a top performer in her role. You're going to learn about her approach to building relationships and how she gets her inspiration. We hope you enjoy it! Lilah Nielsen on LinkedIn - https://www.linkedin.com/in/lilah-nielsen/

On this episode of The Marketer's Journey, I interview Heidi Bullock, CMO at Tealium. Throughout her career, Heidi has garnered extensive experience building and scaling high-performance marketing teams. She knows the immense importance of understanding your customer data and taking advantage of it, and on today's episode we discuss: how to utilize this data to create better experiences for our customers, embracing change (whether in our business or in our careers), and how to be a marketing leader that provides vision, excitement and a point of view.Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! Key takeaways from this episode:Change is scary but it's so important- it's the only constant in life and in marketing, and learning to embrace it is so beneficial.Acquisition is great but ABM is all about “land and expand”. Especially in SaaS marketing, acquisition is only half the battle. It's all about landing enterprise clients and expanding to other parts of their business.You have to know who you're targeting to deliver the experience they expect. The more we know, the better we can deliver.Learn more about Tealium here: https://tealium.com/Learn more about Heidi here: https://www.linkedin.com/in/hbullock/

When CMO Heidi Bullock joined Tealium in 2019, her mandate was to grow the company from great to greater. Tealium already had a solid standing in the customer data management space when she arrived, having reached over $100 million in ARR with no plans of slowing down. Heidi dove in immediately, directly reaching out to customers and partners to figure out how to level up the brand. Tune in to hear Heidi spill the tea on how Tealium simplified its brand story, infused it into the organization, and brought it to market with a flourish. This episode is a remarkable lesson in B2B brand strategy—you don’t want to miss it! For full show notes and transcripts, visit https://renegade.com/podcasts/

Heidi Bullock is CMO at Tealium. Before that she was CMO at Engagio, and VP of Marketing at Marketo where she led demand gen for the SMB and Enterprise business units, content, and events globally.

Produced by SOAP STAR SERIES PRODUCTION Hunters + Unicorns: The 33 CxOs - Brian Blond 001 Hunters and Unicorns shares the playbooks from leaders, founders, executives and investors from high growth technology companies.  In this special edition series The 33 CXOs we investigate the greatest success story in the history of software sales. Discover how thirty-three sales execs from one organisation, BladeLogic, became CXOs in the world's 100 fastest growing technology companies. We uncover the stories and playbooks of the most prolific sales leaders in the industry.  ( https://www.somuchsoap.com/the-33-cxos ) Episode 1 features Brian Blond, Managing Director at Sutter Hill Ventures. At 34 years of age, Brian was one of the youngest Chief Revenue Officers ever hired in Silicon Valley. Brian has developed a reputation for building unicorns such as Virtrue, Tealium and ThroughtSpot. Having mastered the art of scaling businesses he is now leading the board level agenda of sales strategy with portfolio companies such as Snowflake, PureStorage and Vera.  Brian had learnt and mastered the playbook under the tutelage of John McMahon during his time at BladeLogic. The DNA required to be successful is validated by his background in competitive swimming. Brian has the character traits required for success; he just needed the right strategy. Once he discovered the blueprint, his career has taken a trajectory that would not otherwise be possible.    “There's plenty of great sales-people all over the place that have failed once they go into management. Without BladeLogic and without John, I'm not doing what I'm doing today.”   In this Podcast you will discover: • How the MEDDIC framework enabled him to transition from sales rep to sales manager and beyond • What raw material are needed to make a great sales team • The intensity of the John McMahon interview, his influence, and his legacy. • How to break the glass ceiling  Brian Blond understands exactly how to build a sales machine to grow revenue. We discuss the core ingredients for a company to reach unicorn status. This wide-ranging discussion is essential listening for those with an interest in sales strategy, as well as anyone with a passion for the technology space. 

In this episode, Justin Gray is joined by Tealium's CMO Heidi Bullock and CRO Ted Purcell to discuss how they are partnering to create the next stage of growth for their organization by transforming its GTM approach. Both Heidi and Ted have worked at some of the top marketing organizations on the planet, and share insights on how well aligned teams can help organizations scale to unicorn level businesses.

Shelby is a SDR at Tealium who has been crushing her quota since she started. She shares some of the keys to her success which include team selling, working in tandem with her AE, being curious and human.

“Empowering Industry 4.0's Workforce: A Conversation with ProGlove” Supply Chain Now Episode 315 Broadcast Live from MODEX 2020 This episode of Supply Chain Now features Tracy Hansen, Paul Günther, and Justin Griffith. Tracy Hansen leads the company’s global marketing strategy. She brings 20 years of marketing and executive leadership, having worked with top global companies like NetApp and Tealium to launch strategies that advance organizational vision, accelerate business transformation, and influence customer behaviors. She focuses on disruptive innovation, championing ideas that stretch boundaries, and mobilizing teams to deliver business value. Hansen also heads ProGlove’s U.S. entity as president and managing director. Paul Günther is Founder & Product Engineer at Proglove, the Munich-based company created in December 2014 by former BMW and IDEO employees. After winning at the Intel “Make It Wearable” Challenge the company applied its human-centered design approach to the commercial deployment of a wearable barcode scanner which now counts more than 500 customers in logistics, transportation, manufacturing, retail, and healthcare and has the backing of growth-focused investors including Summit Partners, DICP, and Bayern Capital. Justin Griffith is the CTO of StayLinked and is responsible for driving StayLinked’s overall product roadmap and strategy. A proven leader and a major contributor to StayLinked’s recent global expansion, Griffith joined StayLinked as a technical support specialist in 2004, ultimately rising to CTO. In 2017, Griffith conceptualized and directed the implementation of the industry’s first Terminal Emulation hardware automation framework. His guiding principle—to always remember the human element—has reinforced StayLinked’s reputation as an innovator in helping companies move to new technologies and optimize productivity. Upcoming Events & Resources Mentioned in this Episode: Subscribe to Supply Chain Now: supplychainnowradio.com/subscribe/ Connect with Scott on LinkedIn: www.linkedin.com/in/scottwindonluton/ Connect with Tracy on LinkedIn: https://www.linkedin.com/in/tracylynnhansen/ Connect with Paul on LinkedIn: https://www.linkedin.com/in/paul-g%C3%BCnther-a2491976/ Connect with Justin on LinkedIn: https://www.linkedin.com/in/justgrif/ SCN Ranked #1 Supply Chain Podcast via FeedSpot: tinyurl.com/rud8y9m SCNR to Broadcast Live at AME Atlanta 2020 Lean Summit: www.ame.org/ame-atlanta-2020-lean-summit SCNR on YouTube: tinyurl.com/scnr-youtube The Latest Issue of the Supply Chain Pulse: conta.cc/39CqaRx 2020 AIAG Corporate Responsibility Summit: tinyurl.com/sd8pb8h 2020 AIAG Supply Chain Summit: tinyurl.com/yx5asq35 Supply Chain USA 2020: tinyurl.com/yx4c2v2q Supply Chain Now Listener Survey: forms.gle/76Q2ynmidNdRCgzM7 Check Out News From Our Sponsors: The Effective Syndicate: www.theeffectivesyndicate.com/blog U.S. Bank: www.usbpayment.com/transportation-solutions Capgemini: www.capgemini.com/us-en/ Vector Global Logistics: vectorgl.com/ APICS Atlanta: apicsatlanta.org TalentStream: talentstreamstaffing.com/ Verusen: www.verusen.com/ ProPurchaser.com: tinyurl.com/y6l2kh7g Supply Chain Real Estate: supplychainrealestate.com/ This episode was hosted by Scott Luton. For additional information, please visit our dedicated show page at: www.supplychainnowradio.com/episode-315.

Hello my friends, We've got a special episode for you today. I'm joined by Mike Anderson, the Co-Founder and CTO at Tealium to talk about what it's been like to take a team remote during uncertain times. Mike shares great tips on ways to be successful with the transition. All of this, right here, right now, on the Modern CTO Podcast

Superweek is a Hungarian conference hosted on the top of a hill, you can't run away, you can't hide. But Jente sais, he liked that, because everyone has to talk to everyone. To each his own :D Jente is on Linkedin here and if you would like to talk shop, chat him up on the business website. Here are the links to the things we talked about on the podcast: Generic Digital Data Layer framework opensource code: https://bitbucket.org/xploregroup/xploregroup-webanalytics-demo/src/master/ Measure Slack for the digital analytics community: https://www.measure.chat/ And here is the full presentation from his talk on Superweek so that you can follow along with the podcast. A vision for sustainable analytics implementations - Superweek 2020 from Jente De Ridder   Here is the transcript of the talk we had: Jente: The framework has been implemented. What we've done is we've decided to make the framework open-source. It's available for everyone who wants to use it, it can be shared in the notes afterwards. Peter: This is time for marketing. The marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Hello. Welcome to the time for marketing podcast, the podcast that brings you the best marketing conference speakers directly to your podcast listening app. My name is Peter and this episode number 32. Well, we will be going to a conference in Hungary. Before we do that, as you know, podcasts are usually things that people should listen to. You, yes you, can help me to get more people to listen to this podcast. If you like the speakers that I had in the past, and I know you will love today's speaker, just tell anyone. Just people that you've heard that are using podcast. Tell them time4marketing.com is a great website where you can get an interesting podcast. Now, we go directly to Belgium. With me today is Jente De Ridder. Jente, hello and welcome to the podcast. Jente: Hi, Peter. Thanks for having me here. Peter: How are you doing? How is Belgium? I've always imagined Belgium as one of the European cold countries, is this so? Jente: Well, we have global warming also here so it's getting better. [chuckles] It's true, we have a lot of rain but we do have our nice days as well. Peter: And loads of chocolates, everything is better in Belgium. Do you also have a lot of fries or is that only a Dutch thing? The fires [inaudible 00:02:06]? Jente: It's definitely a Belgium thing. We have the best fries in the world, the best chocolates, and also over 100 very good beers so for all those things, you should come to Belgium. Peter: All right. You should be paid by your tourist community to help promote Belgium. Jente, you are the managing partner and a digital analyst at a company called Stitched. Tell us a bit about the company, and more interesting tell us a bit more about what you do. What is your everyday work like? Jente: I'll start with Stitched. Stitched is a digital analytics boutique consultancy firm active in Belgium and in the Netherlands. What we do is we help enterprise clients to get more value out of their data. We are mostly focused on their digital data so our mission is actually to help those companies make use of the data they're gathering in tools like web analytics. Because what we often see is that those companies that have BI team or data scientists in-house that those teams are used to working with CRM data, point of sale data, but they don't really understand how the digital data is gathered. Because digital data it's imperfect data, of course, and this can be quite hard for them to get their minds around. What we do with Stitched is, from our experience in the digital data, we team up with those internal BI teams or the data scientists and we integrate the digital data in the entire data sets, the entire data warehouse of the company. We mainly focus on challenges like how do you cope with identification in a digital environment and those kinds of things. Peter: How did you get into analytics? Jente: I started analytics over eight years ago now by working in a online marketing agency. I learnt everything involved in online marketing there, the advertising part, social, content creation, search optimization, and also analytics. It was really that data part that motivate me the most. After a year, I decided to switch to another company I could pick up a full-time web analyst role and I've been building a team within that company since then. Mainly, everything that I know about digital analytics I learned it myself by reaching out to the measure community, reaching out to other people, reading blog posts. It's hard to start in digital analytics as there's not really an education course preparing you for it. It's really your own motivation and your drive to really understand things and go look them up yourself. Peter: I've invited you to the podcast because you had a very interesting presentation at the Superweek conference in Hungary. That's a conference at top of a hill, how was that? Jente: Well, it was a really nice experience. I've been to Superweek before also as a participant and I really love that conference. It's one of the leading conferences within web analytics or digital analytics in the world at the moment mainly because many of the thought leaders are there for the entire week and you have, of course, great presentations being given. The most valuable part is that everyone is there in the hotel for an entire week. There's nothing in the neighborhood around, so it's indeed on top of a hill, more than an hour drive away from Budapest. It's in the middle of nowhere and all you have is the hotel, the lobby bar, there is a big campfire every night outside, you have a hot tub, a swimming pool. There's a lot of room for exchanging ideas with your peers, really going into discussions about analytics and that's what makes the experience really nice. I would recommend it to everyone active in the digital analytics sphere. Peter: I've seen the pictures of bonfires at night at front of the hotel, that looks really, really interesting. Your presentation was called a vision for sustainable analytics implementation. We've chatted enoughI hink, let's go directly to your presentation. Jente, here are your five minutes. Jente: What we've done with the team of Stitched with one of our clients [unintelligible 00:06:43] in the Netherlands. It's energy supplier, they're a market leader in the Netherlands and over two years ago we were asked by them to implement a new data layer because they were switching from hardcoded [unintelligible 00:06:54] implementation to a Tag Manager implementation and they also [unintelligible 00:06:59] a new data layer. They have a really complex landscape, they have different departments, multiple brands, so many platforms. There were like eight different platforms with all different CMSs being managed by different development teams, different marketing teams. It's your typical enterprise environment where there's a lot of complex things and not everything is aligned. As a business they require to have numbers across those brands, across those platforms, and they want to compare those numbers only one dashboard, those kinds of things. We start thinking from there what is the best approach to implement a data layer here so one unified data layer across all those platforms. Also taking into account the challenges within the web analytics that we saw, where one of the biggest challenges was, of course, that's normal, the original web analytics is page-based, so you track every time your route changes. That is not really sufficient anymore because more and more development frameworks are modular, like Angular, for instance, you have single-page applications. It's not enough anymore to know that the page has changed but you want to know what was on the page at the moment. Same when you look at different devices being used, the screen size of people coming into your website is always different. What do they see actually, instead of which page has been loaded? Same when you look at personalization, we show different things to different people on our homepage, so just having a report where you know that your homepage has been seen 10,000 times doesn't tell you what was on that page at the moment people visited. Those challenges we also try to solve them with our approach that we're looking for. There was also the fact that the implementation of this new data layer would be really quite a heavy investment from the organization because of the scale of the platform. This was also something that they were willing to do, but of course they don't want to do this every two years for instance. What is the case in many companies that you see today is that there are new implementations happening every two or three years because all too often development implementation is based on the specific vision of one person. The person that's in charge of the implementation at the moment [unintelligible 00:09:13] for instance. Once that person switches roles or goes to another company, someone else comes in and he has his own vision and they must go through an entire implementation again. We want to prevent those kinds of situations and just make sure that the investment was worth it for doing it once and you don't have to do it every couple of years again. That's when we came up with a framework that we've called the Generic Digital Data Layer Framework, where we changed the vision of [unintelligible 00:09:40] starting from page-based tracking to event-based. Everything that happens on our webpage can be considered as an event because already it's all the user interactions happening that are already seen as browser events. For people who are familiar with a bit of customization policies they already work with those events probably. Again, we want to track things like someone clicks on a button, someone submits a form, a specific piece of content has been seen by the user, those are all events happening in the browser. What we've done is we've made those events abstract as possible. We start thinking, "Don't think on a specific page level." Don't look at what is on that page and what do we want to track now, just think on the component level of a CMS. Within your CMS, your developers, they build components which can then be used to create pages by Content Manager. It's based on those components, that level that you will start thinking about your tracking. Every time a button component, for instance, is being used we want to know if that button has been within the view of the visitor. Has the user seen that button, and we want to know if someone has clicked on it? Those are two events that you want to know for every button. We'll tell the developer start implementing those events on the component of the button and once [unintelligible 00:11:01] on the page, the track is already included and we don't need to edit them. This has some advantages. That one, it's clear where the responsibility is for implementing tracking, it cannot be forgotten because it's already present in the CMS. Also, as an analyst, you know that that tracking is available and you don't need to create specific briefings every time a new page is created by someone. There's a lot of time saved there for the web [unintelligible 00:11:27] that you would normally be spending on creating briefings you can now spend on analyzing data. That's how we start our vision, really abstract events happening on the page. We ended up with a list of I believe 15 components that are typically used within CMSs to build pages and on those 15 components, we had 20 or 25 different events happening. That's our entire list. We have a [unintelligible 00:11:54] with 25 events and then for every of those events, we just add in the variables that you need to know because as an analyst it's great to understand when something's happening, when is an event occurring. To make sense of it, to really be able to give advice based on those events you need to understand the context of events, that's when the variables come in. For every event, you define a couple of variables that need to be present to be able to make your analysis. For instance, again, back to the example of our button, for every button component we want to know the name and the placements for where is the button placed on the page and maybe also the text of the button. This can be different variables being used for every button that is in place on the page. That's the idea of the framework. The other challenge is you want to make it sustainable, you want to be able to be sure that you only do implement it once and not again every time someone comes in again, new people enter organization or when new tools are being used by the organization the organization switches from Adobe Analytics to Google Analytics. Those situations also would need [unintelligible 00:13:00]. What we've done, we want to make our framework completely [unintelligible 00:13:04] agnostic and we started there with not building a real data layer because the data layer is always agnostic, it uses specific syntax based on the tag manager you're using. Google tag manager has their own syntax, Adobe doesn't even really have a syntax that they prescribe, they refer to the W3C guidelines created almost three years ago, Tealium have their own syntax for data layer. All those vendors have their own syntax. What we've done is we decided to just all the implementation stuff, the implication of the event itself, we decide to stick with simple vanilla JavaScript and HTML data attributes for the variables. We've created these JavaScript that just listens to those events happening on the page. It puts them in an array, just like an event queue. We have an invent queue that builds up when those events happen on the page while the user goes through the websites and then we have a translator script that translates the entire event queue to the syntax that is expected by your tag manager. When you use Google Tag Manager, those events will be translated to a data layer low push syntax, if you have a Tealium the data layer will be translated in another way. What we have is JavaScript in HTML data attributes being implemented on the platform. That's the responsibility of your developer and he does that on the CMS template level, not on the page level. Next to that, you have one script that runs on the website which will listen to those events, which are our event subscriber and then you have a translator script that translates those events to the syntax as expected by your marketing tools. From then on, it's the responsibility of your web analyst that's in charge of the tag manager to decides what events need to be sent to where. He can decide we need the tag manager, I want these events to be sent to Google Analytics, to Adobe Analytics, to our marketing platforms, to our Facebook pixels, those kind of things. That's all in the tag manager. Again, you don't implement different codes for Facebook for Google, it's just one implementation, one event, and it can be sent to multiple tools but not by implementing the two specific code on your platform itself. The benefits are, of course, the mutation is much clearer hence all the vendor-specific or the tool-specific things those are-- you expect that the web analyst [unintelligible 00:15:23] people work with those tools, that they understand how those tools expect the data coming in. That's a bit the framework that we implemented and what we've done is-- [unintelligible 00:15:33] I present this framework I got a lot of nice feedback on it from the people present. We decide to make the framework open source so it's available for everyone who wants to use it. It's not something that we claim so the open-source codes can be shared in the notes of the podcast afterwards for those interested. Peter: We'll do that. That's excellent and good to opening your code up to people. Your framework sounds great, the question here is how big of a company should it be for it to be a good idea for them to switch to your framework and not go specific to one of the tools that they can implement themselves? Jente: Some of the ideas of the framework in there just best practices which I would recommend to everyone. Using event-driven approach is something that everyone should start using. It's also what you've seen with Google Analytics switching to the new prescribed measurements protocol, they are switching to more event-driven approach. Data analytics is something very specific so for the size of the company to make this useful, the benefits are larger for large corporations. To give you an idea, some of our clients that are using it at the moment is actually in the Netherlands with over 3,000 employees, multiple brands. We have Bose from the sounds systems, they have implemented it on their platforms worldwide, we have an insurance company in Belgium who has implemented also 2000 employees. It's the large corporations who are using it at the moment. The framework enables on any platform the thing is you need to do an entire new implementation of your data layer. What we mostly recommend to our customers is when you will do a new implementation anyway do it in this way. You know it's future proof, it doesn't matter if you will be changing tools somewhere in the future or not but if there's no need at the moment to redo your implementation or existing platform then just stick with what you have and you can continue building on that. Because it's still quite an investment to just implement your entire data layer over again. That's really useful when you go to a new platform or are switching tools at the moment or something like that. That's a good situation to implement this one. Peter: Will be a good idea when you're redoing your web page to also redo your whole data layer or would you first say that first to do all of the technical stuff for your new web page and then go do the analytics? Jente: No. If you would redo your website just take the data and the analytics part with it from the start, just make it one of the requirements that needs to be included. Because also in the organization we work with, within the definition of done for an organization working in a [unintelligible 00:18:28] way, the definition of done includes analytics components as well. Tracking needs to be present and needs to be verified by an analyst before something can be released. Peter: If people would like to talk to you about analytics implementation, where can they find you? Jente: They can always reach out to me via my LinkedIn profile or on the Measure Slack community. For people active professionally in analytics it's called Measure Slack, go look it up if you're not part of it yet. Peter: Add the link to the show notes to that? Jente: All right. We go into MeasureCamp Bratislava within a month, at the end of March. Probably I'm also at MeasureCamp Amsterdam but I don't have a ticket yet, I'm on the waiting list there, and also MeasureCamp Brussels later this year. I'm quite a fan of MeasureCamp. Peter: [chuckles] I wanted to ask you what conferences would you recommend to people to go to but it seems that Superweek and MeasureCamps are the places for analysts to go? Jente: Yes. Those are really community-driven events and I myself get the most value out of those events where you have a lot of time for networking and discussing with your peers. I often value those more than just really good keynotes but that's my point of view. Peter: All right, Jente, thank you very much for being the guest on the podcast number 32. It was great pleasure hearing about the framework for analytics that you've developed. I think that's it, you can say goodbye now. Jente: All right. Bye, and thanks for having me, Peter. Peter: Bye-bye. [music] [00:20:30] [END OF AUDIO]

Molecular Biologist Dr. Keith Booher talks about the Horvath epigenetic clock and the why and how behind finding out your biological age. Keith Booher received his PhD from the University of California, Irvine in 2011 where he conducted research in the field of cancer cell metabolism. He then began work at Zymo Research Corporation developing methods and assays for the investigation of epigenetics. Along with colleagues, he contributed to a high impact study evaluating methods for DNA methylation validation in 2016. Keith continues to study epigenetics in his current position as Application Scientist at The myDNAge company or Epimorphy, LLC, in Southern California where his research is focused on healthy aging and longevity. In his free time, you can find Keith either on the dance floor, at the local library, or spending time with his family. "The world population is aging, especially in the West and the industrialized countries of Asia. In fact, the percentage of the population over the age of 65 is expected to more than double by the year 2050. An aging population presents many societal challenges as advanced age is the number one contributor to chronic ailments such as heart disease, cancer, neurological disorders, and more. It is imperative that meaningful and effective anti-aging interventions are identified and deployed in order to ease the transition from a younger to a gradually older population. Epigenetics involves the modification of gene expression without changing the underlying DNA sequence. Importantly, many recent scientific studies demonstrate the connection between epigenetics, especially DNA methylation, and aging. To date, analyzing changing DNA methylation patterns at key genes is the most accurate way to quantify the aging process. Understanding the connection between epigenetics and the aging process allows us to gain deeper insight into the mechanisms that cause aging, with the ultimate hope of devising interventions that will potentially lead to better health and longevity.    Dr. Booher highlights the use cases for this new type of testing and it's used for those individuals or teams wanting to understand what protocols, training regimes, food plans, supplement regimes etc impact their own aging and how you can maybe even turn back the clock ticking on us all.   Get yourself tested and find out your biological age at: https://www.mydnage.com/ Use the code 'LISA15" to get a 15% discount on the cost of the test   Watch Dr. Keith's Ted Talk  https://www.youtube.com/watch?v=PeT1RcwsDMc     We would like to thank our sponsors for this show:   www.vielight.com   Makers of Photobiomodulation devices that stimulate the brains mitocondria, the power houses of your brains energy, through infrared light to optimise your brain function.  To get 10% off your order use the code: TAMATI at www.vielight.com     For more information on Lisa Tamati's programs, books and documentaries please visit www.lisatamati.com    For Lisa's online run training coaching go to https://www.lisatamati.com/page/runningpage/ Join hundreds of athletes from all over the world and all levels smashing their running goals while staying healthy in mind and body.   Lisa's Epigenetics Testing Program https://www.lisatamati.com/page/epigenetics/ Get The User Manual For Your Specific Genes Which foods should you eat, and which ones should you avoid? When, and how often should you be eating? What type of exercise does your body respond best to, and when is it best to exercise? Discover the social interactions that will energize you and uncover your natural gifts and talents. These are just some of the questions you'll uncover the answers to in the Lisa Tamati Epigenetics Testing Program along with many others. There's a good reason why epigenetics is being hailed as the "future of personalized health", as it unlocks the user manual you'll wish you'd been born with!  No more guesswork. The program, developed by an international team of independent doctors, researchers, and technology programmers for over 15 years, uses a powerful epigenetics analysis platform informed by 100% evidenced-based medical research. The platform uses over 500 algorithms and 10,000 data points per user, to analyze body measurement and lifestyle stress data, that can all be captured from the comfort of your own home   For Lisa's Mental Toughness online course visit:  https://www.lisatamati.com/page/mindsetuniversity/ Develop mental strength, emotional resilience, leadership skills and a never quit mentality - Helping you to reach your full potential and break free of those limiting beliefs.    For Lisa's free weekly Podcast "Pushing the Limits" subscribe on iTunes or your favorite podcast app or visit the website  https://www.lisatamati.com/page/podcast/     Transcript of the Podcast:      Speaker 1: (00:01) Welcome to pushing the limits, the show that helps you reach your full potential with your host, Lisa Tamati, brought to you by Lisatamati.com welcome to pushing the limits. Speaker 2: (00:12) Let's see everyone. Thanks for joining me again today. I have a scientist to guest on the show, Dr. Keith Booher. Now, Dr. Keith is a molecular biologist and he works for a company called mydnage.com. Now this is a company that uses Dr. Steve Horvath's epigenetic clock. This tells us our biological age. So we have a very interesting conversation around the difference between your biological age your, your chronological age, and also the method of telling how old you are based on your DNA. So we're looking at DNA methylation as opposed to some of the other processes that look at biological aging from other factors. And we get to into a deep dive about looking at your biological age. Now this is really interesting from a perspective from coaching, from I'm trying to draw a line in the sand to see where you are now. Speaker 2: (01:08) And I can see this having benefits. We are looking at it for our mastermind program where we're thinking about having this as our baseline to start from where we can actually see what your biological age is at one point in time when you start. And then using that as we go through our program to see how you come out at the other end. And hopefully you would have lost a number of years off your life as far as your biological ages going. So this was a very interesting deep dive into this topic. So I hope you enjoy the show. And just before we go over to Dr Keith just like to remind you that I have my book relentless coming out in just a couple of weeks time or four weeks time and it's on the 11th of March and launches, it's available for preorder now you can jump on my website, hit the shop button and preorder it. Speaker 2: (01:57) And at moment you'll get access to my mindset Academy mindsetu for free. If you join or buy the book in the preorder stage, you'll also get a discount. It'll normally be retailing for $35. You'll get it for $29 plus you get access to mindset, you a value of $275. So really good idea to go on and jump and now and get it. And that helps me get the book rolling, get it out into the world. It's been a two year long process. So really excited to see that baby launch. As always, reach out to me if you've got any questions on this episode or on any of the other episodes that we've recorded. And I really appreciate your help with ratings and reviews on iTunes that really helps the show get exposure and of course sharing it with your friends and family if you got value out of it. So thanks and now over to Dr. Keith Booher from mydnage.com. Speaker 3: (02:49) Well, hello everyone. Lisa Tamati speaking and here I'm pushing the limits. I thank you once again for joining me today. I have a wonderful guest, Dr. Keith Booher who is a biochemist. Is that correct case? Speaker 4: (03:02) Yes, that's correctly. So thank you for having me. Speaker 3: (03:04) Yeah, it's wonderful to have you. So Keith is going to talk to us today about the biological clock. He works for a company called mydnage which does testing of the biological age as opposed to your chronological age. And this is a very interesting area we in our company through it continued existing without athletes and clients. So this is something that I'm very interested in finding out more about in cases coined the agreed to come on the show and talk to us about it. So. Okay. Can you give us a little bit of background about who you are and where you come from and, and the work that you're doing? Speaker 4: (03:46) Yes, certainly. So, so my name is Keith Booher. I'm a scientist. I worked for the company epi Morphe that offers the mydnage test. This isn't a epigenetic, a base test to quantify aging or biological age. And my background I got a PhD in biological chemistry. I'm from the university of California, Irvine here in Southern California right now. They've worked and where the company's headquartered. I then joined a research companies. I'm a research, Oh, also in California when I started doing epigenetics research in an industrial setting and then transitioned to a, working with the epi Murphy and offering the mydnage test. Speaker 3: (04:28) Wonderful. So can you tell us a little bit, well, for the listener, what is epigenetics and the area of study of epigenetics and what is on those a biological clock? Speaker 4: (04:39) Yeah, so I think, so the scientific, no definition of epi genetics, so it's a biological term. So simply refers to any changes in gene expression that occur without altering the primary DNA sequence. So what that sort of means in lay context is any, any instance where our genetics interacts with the environment. So sort of nature versus nurture a concept. So what epigenetics then does at the molecular level is to help control gene expression or to help turn genes on or off, or how strongly genes are expressed in the cell. I think an analogy that I've heard before, which is it's not perfect, but I think gives you the idea would be that our genes, our genetics, it'd be the hardware with which we operate. And epigenetics would be the software or instructions that tells that hardware what to do. Speaker 3: (05:33) Wow. Okay. So, so in other words, our environment, what we eat they, the, the, the, the toxins in our environment. Eric's the size, whether we do any or not, all of these things will have an effect on how our genes express themselves. So we've gone as sort of DNA code, which we can't really change. Yeah. What genes are turned on and off can be affected by environment. That, correct. Speaker 4: (05:58) Yeah, that's absolutely correct. So there's lots of studies looking at how epigenetics change in response to environment. So this, you know, in the past decade, decade and a half, there's been a lot of progress made by the scientific community. So we know that you know, people that go on a controlled exercise regimen you know, when they start versus a, when they stop after six months and compared to control group. So there are genetic changes that, that occur in a skeletal muscle. So we know that people have also looked at adipose or the fat tissue and also seeing epigenetic changes in response to certain exercise programs. We also know that smokers have a different epigenetic, I'm marks highly correlative with smoking. Mmm. That these epigenetic marks behind people in certain occupations where they're exposed to a lot of environmental pollutants such as coal miners, a certain factory workers also have pronounced epigenetic changes compared to those that aren't occupied in such fields. Speaker 4: (07:04) I think another, sorry, maybe another example just to really, it would be easy to understand is if you look at twins. So twins are genetically identical individuals. However, through the course of their lives. So we know what, you know, when they're young, we can take it classmates in grade school with some twins. I mean, you couldn't tell them apart. Right. But if we think of older twins, you know, throw the course of their lives, you know, they maybe move to different places there obviously the families that they no start you know, they have different sort of traditions, different diets perhaps they like to eat, you know, brought in from their own partners and all these different influences impact their epigenetics. Right? So these still genetically identical individuals but the epigenetics change based on their environment and their lifestyle and when they're older, they actually don't resemble each other as much as they did when they were. Yeah, sure. Speaker 3: (07:59) That's really good example of, of, of the, the power of epigenetics isn't it? I saw a photo of a pair of twins that I think were on the Oprah Winfrey show years ago. And two ladies, one very, very overweight one, one not and the identical twins. It's a really, it's an easy way to understand how much your environment fix your epigenetics of fakes your and how you end up. So in other words, we can't just blame mum and dad and our ancestors for what we've got. We have some responsibility for how we tune out. Is that right? Speaker 4: (08:37) Yeah, that's right. And I think it's it's actually allows us to take control and you know, kind of dictate where we want to be so we can, we're not destined for some, you know, fate just based on our, our genetics. We, we can actually influence what those genetics do. Speaker 3: (08:55) Yeah. So is this so I'm, I, I've read a lot of Dr. Bruce Lipton's work and books. And you know, I have found this whole area really, really fascinating and it's pretty new, isn't it? In the scientific world, like we're talking what the last 30, 40 years or Mmm. Oh, that, that scientists have really understood that the, it's not just your DNA that makes you who you are. Is it pretty new field? Speaker 4: (09:22) Yes and no. So I think we're all familiar with the Charles Darwin and in his theories on evolution. He's one of the preeminent scientists, the modern world. Actually before Darwin, there's a French, a scientist and philosopher, a Lamarck who, you know, he actually predicted that the, you know, wow. What are our, our parents or the mother and father the type of lifestyle they live. Okay. Their environment will impact. Mmm. The children. So it's actually a heritable trait passed on just based on, so he said that if you were, if your parents, did you follow with a blacksmith, you know, all the hard work that makes them strong will then be passed onto to his children. Mmm. And like a giraffe that you know, needs to a stretch to reach the the leaves from on the tallest branches of the tree will, you'll get a longer neck and then that'll be passed down for the next generation. Speaker 4: (10:17) And this is, this is a way that, okay. Drafts have evolved. Mmm. Once Darwin's theories came out and were tested you know, Mendell then proved how genes, I kind of demonstrated how James can, can, can behave. A lot of the marks, theories were just you know, kind of put in the, the dustbin of history and he was sort of left off, you know, these were, these were sort of thought as ridiculous principles, but a sure enough, as you, as you just mentioned, Lisa, in the past several decades, actually, the Mark's original theories have been proven to be a, have a lot of Yeah. He was before his time. And we know this to be true. I mean, the, the biology is clear that and then we're learning more about it all the time. And even in I think 2014 as these studies were coming out more and more showing the power epigenetics you know, a portrait of what Mark was on the cover of nature magazine and they kind of featured and, you know, paid homage to his, his original theories. Speaker 3: (11:15) Wow. What a shame. He wasn't around to say that a bit. That would have been the kinds of a lot of things. So in other words, so when we're talking evolution here or intergenerational . I, I read some way that, for example, when a mother smokes and the baby's in the, in the womb, that that can affect the baby's DNA and then it can affect also who children's DNA. Is that correct? The intergenerational nature, or is that a Zeta? It's not, is it epigenetics or is that more genetic changes? Speaker 4: (11:54) Oh, well, so any genetic change that's altered in a, what we call the germline. Oh, you know, the the male gametes are the chemo sites. That's certainly genetically heritable changes that occur in our you know, the scan for example, know if we know examples that give rise to cancer or something don't. So those wouldn't be heritable. Right. So like if something like skin cancer epigenetics, then, so, so for it to be heritable, it has to occur in the germline so that that would be the same for genetics or, right. Yeah. So we, so certainly genetic change is hard. I mean, that's, that's very clear. Epigenetic is it seems to also be true. There's lots of circumstantial evidence. It's very difficult to do these studies in humans for obvious reasons. Hmm. Other studies and other types of model organisms, the biologists often used to study different phenomenon indicates that indeed epigenetic inheritance inheritance is, is a observed phenomenon. I think it's very strong evidence in plants. I mean, these, these, these traits are, I mean, they persist for it. Dozens of generations in mammals, you know, maybe more temporal. So two to three or even four generations, but not not, not that stable, but it appears that they are here. Speaker 3: (13:16) Wow. Okay. So so we can affect our whole, yeah, the intergenerational aspect of it is quite interesting, but if we, if we just back up a little bit now and go into the dr Steve Horvath's work in the Horvath clock and I believe that is the basis of the work that has his work is the basis of, of the testing that you do. Can you explain what dr Horvath discovered and what that means for biological age and what, you know, how, how, how we can use it perhaps? Speaker 4: (13:50) Yeah. So this biological aging or epigenetic aging clock. So dr Horvath I think is the worldwide leader in this research. So he originally published a study in 2013. There was actually another study that came out actually a little before his that did something very similar. So I should mention too, it, he's, dr Horvath is a professor at UCLA. Oh. Petitioning biologists, computational biologists. So what both these research groups did, so her about that UCLA and then another group led by Hannah at a UC San Diego. So both in Southern California. So what they did was they looked at the epigenetic, a data for thousands of individuals and the applied some complex statistical mathematical algorithms. And what they found was that there were patterns of a change, epigenetic change that occurs with age. And so by of tapping into these different patterns, they could develop a model that would predict [inaudible] predict age based on epigenetic information. So, so that's where the clock came from. So basically, depending on what your epi genetics show, you can then assign a biological age Speaker 3: (15:05) Without any information. On the individual yourself. If you can take just a drop of blood, you can actually say with, with pretty, hi Jackness call it 98, the single thing. How well would that individual is based on the work from dr Hova? So most people fall into this, this Linea Patton that would say, well, this person has these markers on the DNA before that person is the Savage, is that how it works? Speaker 4: (15:42) That's correct. That's correct. So I think there's one. So it's not, it's not just that you want to predict an age, but it's actually a signing up biological age. Yes. So I think that's a key kind of thing to keep in mind. So no, we talked about the twins earlier, you know, a few moments ago and we can see that some based on, you know, one was overweight and the other was more fit based on their lifestyle choices. So the did the choices that we make in our lives. So whether we exercise or eat a healthy diet other things, Mmm. Influencer epigenetics, which can turn in turn influence our aging. So we can actually have and accelerated aging compared to an average person or actually a slower rate of aging compared to someone else. So the Horvath clock measures that, that biology based on the epigenetics. So, you know, you may be 10 years younger biologically than your chronological age, which would be indicative of, you know, good health or good cause I've stopped choices you've made. Speaker 3: (16:45) Do you see big swings in the like, you know, 10 years or is it mostly that most people are in the, you know, within a year or two off via at their actual chronological age. Speaker 4: (16:56) So most people will be within a year or two. That's, that's Mmm, that's what you know, Horvath and others have shown. And that's what we see in our data. However you do see outliers. And I think every time we see a case where someone is okay, we do see 10 or, or greater years difference. Wow. It, it seems to be associated with, I mean, it almost in every case, there's some reason why. So some known this person may be suffering from a genetic disease or I think one thing common in, and you know, people we've looked at is, Oh, they've been treated with chemotherapy. So these are very powerful drugs that you know, obviously to, to treat cancer, but I have very strong side effects. I mean, this is very well known. These, you know, some are just not tolerated well at all. And we know these, these type of people have actually accelerated aging, very rapid aging compared to an average person. Mmm. Speaker 3: (17:53) Do you see the other way like, people who have lived a, you know, extremely good, healthy lifestyle with good food, good exercise not too much stress you know, 18 or more years younger than there a chronological edge. Speaker 4: (18:08) So I don't think just for lifestyle choices, I don't think we've seen a huge effect in that regard. But there we have seen some strong effect. I think for certain people are doing certain targeted interventions, it's a little more and just trying to eat more vegetables or run a little further. These are taking drugs. So I think Metformin Speaker 3: (18:32) hmmm Speaker 4: (18:33) There's one that's looked at very seriously for some of these anti-aging effects and we do see a pretty consistent, strong effect towards a slower aging. Yeah. Speaker 3: (18:44) [Inaudible] Is a, is an interesting one because it doesn't let up think though negatively the, the mitochondria. And, but, but it was a little bit confusing when I looked into just some surface level research on Metformin thinking, gosh, this sounds interesting. I want to have that. It, it produces more longevity, but it can damage the mitochondria. How would that work? Because your mitochondria, your rap part of this whole metabolic pertussis, I mean, it's probably too deeper questions to ask you, you know, but do you know why? Speaker 4: (19:20) Well, that's, that's a very good question, huh? The short answer is no one knows why. So, so yeah, there's sort of a antagonistic effects on or seemingly that would, that would associated with adverse health outcomes. But the data showed, we know it has been prescribed for type two diabetics years and has very good outcomes. And it seems to be off target prescribed for other melodies as well. You know, that the side effects are, are small. I mean, that's just based on you know, lots of people taking the drug. It seems that small side effects and clearly the benefits in most cases outweigh the whatever side effects may occur. Mmm. As to the reason why, I mean, it may be that the positive affects to regulate glucose metabolism, insulin, Speaker 3: (20:16) Yup. Speaker 4: (20:18) Maybe more important than the damage it causes or we have you know, just backup systems to deal with mitochondrial damage or stress that we don't have as robust. I mean, just as you know, living human beings that we don't have for when our glucose metabolism goes awry. Speaker 3: (20:35) So you know, that would be especially the case for, you know, people with diabetes or prediabetes. It has the same effect then on the healthy, you know the healthy person who doesn't have insulin resistance or any glucose Speaker 4: (20:49) Problems. So, yeah. So we get this, I get this question a lot. I would be very careful about just taking any drugs, you know, getting home from certain websites for example, I would, I would consult a physician for that. Yeah. Yeah. Cause I know your listeners are probably very interested on what types of things they can do to, to help them. Speaker 3: (21:15) Nobody don't go out there and do anything solid, not advocating this. We definitely won't. But, but it's interesting to look at the data. I know that there was a study done just a couple of years ago, I think by dr Horvath where they were able to reverse the, the epigenetics Speaker 4: (21:33) Clock Speaker 3: (21:34) In a small clinical study by giving people growth hormone and to diabetic medications, I believe. One. Mmm. And they took two and a half years off the year. Speaker 4: (21:49) Mmm. Speaker 3: (21:49) I'll say biological Speaker 4: (21:51) Age. Speaker 3: (21:53) That's, that's pretty exciting to actually be able to reverse. I mean, I know this was a small clinical trial and, and certainly not a big one. And obviously it's a very difficult area to do big blocks studies end, but a w would suggest that we're going to be able to in future reverse the aging process, which is super exciting rather than just slowing it down. Speaker 4: (22:17) Yeah. So this was the study you mentioned was a, that was a big one. So there's a lot of I don't know a lot, but there's a, there's a decent amount of studies you know, the Horvath and others have been involved in showing on ways to slow the rate of aging. But I was at a, a, a conference actually I gave a presentation along with the, dr Horvath was a keynote speaker and there was another, a surgeon Jim Watson. No. And Jim Watson said, you know, we think that we will be able to reverse actually reverse the clock. And Horvath was, this was January, 2018. He was pretty, he pushed back pretty hard on that idea. He said, you know, there's, there's nothing we found that can actually reverse aging clock. I, there's nothing in the data that shows that, you know, Jim Watson, he's a, he's a prominent Sergeant, you know, he works with patients and you know, from his medical person, he's like, well, I respectfully disagree. Yeah. And if you look at the authors on the paper, you mentioned Steve Horvath, but actually Jim Watson is, I think he's a senior author on that. Mmm. They ended up collaborating after this, you know, and [inaudible] looking into ideas from the medical side and then from, you know, dr horvath, you know, using this, these, these epigenetic aging clocks. And sure enough just as you mentioned, the study showed it was small, but it showed clearly that the aging was reversed to these individuals Speaker 3: (23:39) In a, in a very short space of time too, which is exciting to think what would happen if these interventions were, you know, extrapolated over a longer period of time. Mmm. Speaker 4: (23:52) Yeah. That's, that's right. I, you know, if you look at the, the intervention in that case, it was a drug cocktail. It was a two, two hormones, DTA I think human growth Speaker 3: (24:05) Yeah. Speaker 4: (24:06) And then I met foreman again was a drug they use to kind of help regulate some of the hormonal side effects of those drugs. And it was this three drug cocktail. Mmm. The the original goal of that study was to help reverse some of the immune decline. It had been well documented. We know our immune system starts to decline and as we grow older and the famous of course this organ that it functions in immune, you know, healthy immune function tends to get weaker and shrink. And so that's what the, the study was originally designed to just boost thymus function in the immune system. And okay. The authors showed clearly with, yeah, with, with clinical measurements, famous enemy and functions were restored and it was then shown, that's when Horvath came in and looked at the the epigenetics to show that actually reversed in these people who had responded well to the treatment. So Speaker 3: (25:04) Yeah, that's a short time frame as you mentioned. Yeah. Yeah. Very exciting. There's hope for us who are aging that we bought. So hurry up. You guys get started in so with the, the Magii and H test which people, you know, the public can go and get the SKUs. So if you wanting to actually, after listening to this episode want to go and just what your biological ages, I'll give you the address. It's just my, my DNA h.com. So DNA G a.com and you can order a test the and have the stun, which I, I'm, I'm finding fascinating from a coaching perspective and from an athlete's perspective to be able to draw a line in the sand and say, well, this is where we started from. And then we, you know, instigate L a epigenetic program for example, and our training regimes and nutrition and so on. Speaker 3: (26:00) And then perhaps in six to 12 months time retest to see what the I need a fake was. So I'm, I'm excited to be able to hopefully incorporate this into some of our, of our programs. And one of the reasons I reached out you today when we, let me go to the, look at the the testing that you do. So you're looking at the DNA methylation, is that right? Mmm. Can you explain what the United w what exactly that you're looking there with the, when you're looking at the methylation marks on DNA? Speaker 4: (26:36) Yeah, yeah, that's right. So we're looking at DNA methylation. So know anyone who wants to use our test, I might, do you need Speaker 3: (26:44) To test? Speaker 4: (26:45) We would send them a kit. Mmm. We would it comes with you know, slow land so we can take a blood drop. Mmm. That's put into a, you know, a special preservation stage or buffer solution. Speaker 3: (26:57) [Inaudible] Speaker 4: (26:57) Your preserve the integrity of the sample and then it can just be mailed back at room temperature. So it doesn't need to be frozen or cold or anything. I think also send a urine sample as well. So it's, it's, it's up to the it's each individual if they feel comfortable with, Mmm. That's sent back to us from the blood or urine sample. We will extract the DNA and then perform some fancy chemistry to quantify DNA methylation levels at a panel of genes that are known to be highly associated or highly informative of aging. Speaker 3: (27:32) Huh. Speaker 4: (27:33) Based on those values, we can then plug it into a mathematical model to predict the biological age. And again, this is, this is based off of a, you know, Horvath and others of the based on original publications. We sort of make it a economic one available too. And Speaker 3: (27:54) Sorry, Carry on. Speaker 4: (27:58) So we can make that that technology, which would otherwise not be accessible to non scientists. The general public, we can make it accessible to them. So they can, they can get their own biological age assessment. Speaker 3: (28:10) Yeah. It's really, really exciting. So, so you're looking at around 2000 different James. Mmm how do you, how do you express it? He was signs on there. They had assigned basically there was damage here. So you're looking at damage, Marcus. Speaker 4: (28:30) It's not, it's not famous markers per se. So specifically it's, it's DNA methylation. So a methyl group is a, you know, if you think from your organic chemistry, this is the most the oxidized form of carbon. A ch three is added to DNA and basis known as cytosines any basis on the cytosines. And when it's added biologically, what's going on at the molecular level is it's influencing gene expression. So helping genes turn on or off, on or off. Mmm. And these levels change over the course of our lives and it's this change that can then be related to, to, to the Speaker 3: (29:12) Marcus. Okay. I get that. Yeah. So does it take into consideration things like inflammation or cardiovascular health or kidney and liver function or metabolic metabolic state as well? Or is that readable from the DNA? Speaker 4: (29:32) Not with, not with the mighty age test. So if there's something specific like that, again, I'm in consultation with a physician. If you're worried about your Speaker 5: (29:41) Kidney health, metabolic health, Mmm. Then, right. You know, there's more specific tests to directly look at. Right, right. I think as a pan health indicator it gives you some information. Right. Cause I know that there is you know, other companies that do biological age tests that are based not on the Horvath clock, but on, I'm looking at these are the tops of biomarkers, like your inflammation, inflammation, they've always been your, your cardiovascular health. And I was trying to understand what is the difference in the, in the approach, you know, in the approaches and which one is, Mmm. Well going to give us some more exact calculation if you like. Do you know of the other ones and the difference between, well I mean, so there's, there's a lot, you know, people have been using like in a doctor's office, just a grip, the grip test, your vape. Speaker 5: (30:39) How will you walk? Yeah. The way you walk. But you know, there's a really broad era for those, for people you know, between the ages of teen until some point in your, your older years. Mmm. It's just not very, not very good. It's very precise, very precise. There's other molecular tests. Even if you look at DNA methylation or epigenetic tests, they may focus on a single gene or just a few genes having a, a more focused, you lose a lot of robustness so they can be more susceptible to small changes or small, Mmm. Environmental insults that may actually not have a big impact. So by incorporating thousands of sites into the tests, which, or my teenage test does, it's more robust to small changes. So overall picture. Yeah, that would be it. You know, cause when I heard about things like grip strength and stuff, I was like, well, if I got into the gym a lot, obviously I'm going to have a lot more grip strength. Speaker 5: (31:39) It doesn't necessarily, I'm biologically younger. Right, right. Yeah. Basically you say, I have a normal or we're better than average. Right. Or it's not good. Right? I mean that's, you get kind of a yes or no kind of a yes, yes. But it's not, it's difficult to say, you know, you know, you're looking at the also your body type, you know, like, and with your, you're a muscular person or you're a someone who is more of a flexible person, you know, there's, there's just too much. Okay. Wavering in the air. I mean things like inflammation markers of course. Can you look at the state of your health but perhaps notch the actual, you know, whether it's having damage, you mean you can have inflammation markers because you've got a cold as well, which would be skew the data satisfied. and a bad week. Speaker 5: (32:35) Yeah. And this wouldn't happen with the, with us taste. So how w I know you've done a Ted talk that I listened to that was very interesting thing and wants to look that up. We can put that in the show notes as well. We've got an aging world population and we have huge problems all around the world without, but their health care system. I think we probably can all agree with that. We're heading into times where chronic disease is going to be costing economically, governments in, in, in, you know, a lot of suffering around the world and a lot of resources. Mmm. So increasing health span is, is a very important piece of being able to lower the costs involved with chronic disease. Would you see that as being one of the areas where this this theory or science is really, really key and an important from a, from an economic standpoint as well as from the personal suffering standpoint? Speaker 5: (33:39) Right. Yeah, absolutely. Yeah. Right, right. I think the potential to benefit society is really there's a, there's a lot a DNA aging test, epigenetic aging tests can, can provide. So it is clearly the best tool, two, assess, aging accurate and precise way. Mmm. And so by using this tool, I mean, whether it's, you know, our company and our researchers doing, you know, in their own labs are their own ways. Mmm. Those interventions which will have the greatest benefit can be more rapidly identified and no, very okay track to be very cheap. I'm an actress. So this, I think this is, you know, beyond just individual testing, which I think is important. And, you know, very interesting people empower themselves by getting some information here, but broader for the broader impact it can have on society. It can be really profound. Yeah. And I know you've, you've done a little bit of work with you mentioned the, in your, in your talk you know, looking at things like sporting H, you know, like how if kids are really in the right age group or people who don't have documents working out how old they are. Speaker 5: (34:56) When they coming into countries perhaps as, as refugees without, without any paperwork and things like that. There's a, there's a, there's a whole lot of areas that this could be utilized and couldn't it. Yeah, absolutely. Yeah. So the the youth age testing I think that's, there's sort of a, the, the, the consequences are not as, as grave as like, you know, that aging population in Europe, you know, to some extent, North America and Asia. But but I, it just goes to show the potential applications for something like that. And I actually just learned that, you know, I did some work with [inaudible] law enforcement in Germany a couple of years ago for some for forensics application of using this aging. You can sort of the gauge person of interest in different law enforcement investigations. And in part thanks that work actually I just found out that lie in Germany changed December Oh about 2019. Speaker 5: (36:01) Sort of allow this scientific approach, you too well know wow. To work out someone's is being adopted in a lot of different areas. And I mean, Oh yeah. And, and for me I think in working in the, in the health as a health professional and, and training people and so on, it's just going to give us another, I'm wiping the Nantucket toolkit to get people motivated and moving and having a benchmark is really important I think for us to, well, this is where we started from and hopefully through different health interventions, we can see other results. Is there any way that we can, is there any of those things that are quantified, like what, what people are, you know, that are doing your tests perhaps and then doing different interventions, obviously not as a clinical study, but are you gathering any of the data of the interventions that people are undertaking to change the biological age? Speaker 5: (37:01) Let's see. What has it effect? So I mean, we have to be sort of careful about this, right? So that, I mean, the personal information of ours customers is yes. Obviously I can only do so much, right? I mean we're not, we're not trying to but so what I can say, we work with clinics, certain clinics doctors. So the doctors are incorporating this test into part of their medical practice and whether they're advising certain, you know, dietary interventions or different exercise programs or they can use this for their medical practically, I mentioned Metformin earlier. We are working with the group by testing this. So that's something that we, yeah, we can say has had a, yeah, a two. The rate of aging in these, in the samples, the subjects that we've examined. Mmm, yeah. Mmm. Yeah. Yeah. So that's got an interesting future too. I mean, what, what are you think, so are there any interventions which have been proven besides a Metformin and growth hormone? Mmm. To actually slow down the aging or to pervasive stop the aging process? Mmm, well that have been proven to be beneficial as it, you know, like lifestyle interventions. So yes, yes, there are. So, but I, I needed qualify that. So this has been clearly shown to occur in laboratory animals, so model research organisms and a lot of these, Speaker 4: (38:34) These pathways a Speaker 4: (38:35) Evolutionarily shared all the way from, you know, simple East to or complex organisms like fruit flies and more recently into mammals like mice lab, mice rats or even nonhuman primates. So there's clearly potential. Mmm. You know some of these interventions are related to altering metabolic pathways, insulin response. Mmm. Mmm. I think one that's gained a lot of interest in you know, the broader news media is this compound resveratrol. Yes. Resveratrol found in a grapes in higher concentrations, in certain nuts. I'm certain it's been shown to activate certain pathways related to protecting our DNA or protecting our genes and genomes and also influencing that metabolism in certain ways. So in laboratory animals, there's clear evidence to show that aging can be slow to reverse. In humans it's not as clear. So again, it's more difficult to do these types of studies. Speaker 4: (39:39) Okay. Ethical and logistical reasons. Yeah. But the Metformin is a hot candidate drug especially because it is well tolerated. So, so this may be something that can be easily prescribed. And individuals we mentioned the study that came out last last fall where the the growth hormone and Metformin combination reverse the aging in this was in a small court of men from the ages of 52 late sixties, I think. Years of age. Mmm. In terms of those are for reversing the aging clock. There's also evidence showing that the clock can be slowed from simple lifestyle changes. So if you think about diet, so it appears that, you know eating more plants plant based foods, so fruits and vegetables. So right carotinoids levels in the blood. You know, indicators of the. Speaker 4: (40:37) Okay. Metabolism are associated with slower rates of aging. Interestingly, a fish, actually, those who consume more fish, it seems to have the greatest impact on a slowing the rate of aging. Well, okay. That's interesting, huh? Yeah. Even greater than the vegetarian diets. That's what the data indicates at this time, at least. Right. Also you know, we can look at things that accelerate the aging clock. Mmm. So certain corn oil certain insulin levels a triglyceride levels you know, elevated or, or, or levels that are out of whack or associated with an accelerated aging. So these are indicators of a poor diet. Yup. I think one that's a, everyone's sort of interested to hear or happy to hear is that actually moderate alcohol consumption. It's associated with a slower Speaker 3: (41:34) Rate of eating. So, so we have an all glass of red wine with berry in it, Speaker 4: (41:40) I think. I think so. Yeah. Yeah. But this has been a also shown to have beneficial effects on heart health. So it's interesting to see that the studies our agreement, you know, coming back, coming at it from different angles, but, you know, finding beneficial health, mental health. Speaker 3: (41:55) So the, the things that we sort of intuitively know that exercise lots of fruit and veggies and you know, that type of thing. It can definitely slow down the aging clock. It's an exercise aspect of it as Sierra, any sort of data or omit, it's how much and what types of exercise or anything like that. Speaker 4: (42:22) So not that I'm aware of. So not that I'm aware of. But that's, but that's interesting. What you say is, you know, people hear this and they say, okay, great, eat more vegetables. You know, I already knew that. Right. But it's interesting the study, but I think you can see, right. So, okay, yes, vegetables are associated with slow rates of aging. So increase that. So it gives, we can show that in the data, but but what's really interesting about the clock of the state, but if you want, if there was one thing you could pick to slow your rate of aging, actually it's fish, right? So it's, it's a it kinda shows you you know, we can kind of rank these. So what's the most important thing? So, you know, vegetables are important, but actually according to the data fishes is even more important. Mmm. And you knew, and also people that die. While I've been doing vegetables, I've been actively trying to do better in, and so I've already incorporated that, but, well, what else is there that that might be, it might be missing. Oh, so a olive oil seems to be also beneficial. A dietary component. It can be incorporated absolute rate of aging. So, so what the clock does is it's able to quantify these and really pinpoint with some precision what, Speaker 3: (43:33) Yeah, yeah. Rather than just one out a feeling as and what we've, you know, at the top, some studies have seen what about ketones and the key she turned on us. Any, any data there on MCT oils or ketone esters or anything like that? Speaker 4: (43:52) Again, I'm not familiar with those studies. We haven't conducted any and we're not working with anyone specifically looking at this sort of thing that I'm aware of some. Again, you know, a lot of institutes and clinics are incorporating different things. We don't necessarily know what they're doing. I mean, it could be very well be that, you know, some of these changes are being prescribed or administered in certain way. I simply don't know the answer to that. Speaker 3: (44:16) Yeah, yeah, yeah. No, fair enough. So this is, you know, to actually get the data to get some concrete data is actually really, really helpful. And strengthening the arguments for reaching the goals and cutting out the, the donuts and the, the the biscuits in the sugar and so on. And, and the more data we have behind that, the beta what I had dr Andrew go Andrews on, on the podcast. We all would go, I'm looking at telling me and like something and NTA aging. Is there any sort of crossover between those sort of areas, like in the anti aging sciences in do you look at it telling me length is or anything like that in these biological tests or are they completely different area of science? Speaker 4: (45:11) It is different. It is different. So Tila mirrors have been I think before Horvath and Hanham's studies a few years ago came out showing the power of epigenetic aging assessments tumors were probably the most popular, well, I color test to look at this since then. You know, clearly that these DNA methylation clocks are by far the most accurate, most precise and robust to measure biological aging. Horvath and others tried to kind of assess how this interaction between Tealium or Lang and you know, epigenetic change and they found that they're not measuring the same thing. So they in the biology is they're looking at different things. And you know, I, I think for, you know, telomeres, you know, I just, in my opinion, I, I think they've been Sur surpassed by the power of the, you know, yeah. Speaker 4: (46:07) Inherent robustness of looking at epigenetics to assess aging. I think, you know, concrete example of this is so the telomere length, so the longer the telomeres, sort of the slower aging or more youthful, that's, that's the basic idea. And as those shrink, it indicates increased age or advanced age. That's, that's the basic idea. We find that this, you know, completely breaks down. When you look at something like cancer where a hallmark is the ability to increase the length of telomeres to kind of okay. You know, maintain the integrity of cancer cells or tumor size. And if you knew, if you look at it from that perspective, they would look biologically young. If you look at the same type. Okay. Tissue cancer tissue according to the epigenetic clock. I mean, these show very accelerated aging. So it's, it's clear indication of it for health. The telomere tests wouldn't be able to show that at all. You were so good. Sorry. Okay. Speaker 3: (46:59) Thats Really you know, emerging area of science that that's, I'm going to be interesting in the next few years to watch. Mmm. Keith, thank you so much for your time today. Is it, I, I think we've, we've, we've covered quite a lot of ground. Do you think there's anything we've missed out that, that people should hear about? In regards to doing, you know, like doing mydnage test can you actually, because we're sitting in New Zealand and obviously a lot of my lessons are in Zealand and Australia. Can you do the test from that far away when you're going to be seeding it in the post? Speaker 4: (47:33) Yes. So the test, so I think we're just trying to get the but just logistics, business-wise, just the paperwork in order too. We've gotten a lot of demand in Australia, New Zealand, you know, it should be a broadly. Yeah. Currently we're only offering and North America, Mmm. In Europe. Mmm. Canada, U S and . But we're trying to get to a New Zealand, Austria. That should be soon. So any listeners in New Zealand or thereabouts, that should be available very soon. Technically there's no issue. So the once the kids arrive the blood or urine sample can be mixed with the preservative solution. This is preservation. Yeah. Shipped back to our labs in California at room temperature with no problems. Speaker 3: (48:22) Nice. So we should be through that. Still already the tastes, even though you haven't got the laboratories and stuff down here, we came can already, you know, through that and seen it. But look, thank you so much for your time today. I think this is a really interesting area of science. And I'm encouraged people to think about doing these tastes because, you know, I will give you a line in the same tree to motivate you. I think a lot of 'em, you know motivation is a big key to being successful in your, in demons to be better and stronger and be there and plaster and normalize going to good things and tuning the, we're slowing down the clock with tuning back even. So having tastes like this that are available to the public, the weekly is exciting. You know, I think it gives us another thing that we can do that we can then use to help better our lives, you know, as we, as we move forward. Speaker 4: (49:20) Yeah. That's the mission of you know, making this test available to the broader, the broader public, Speaker 3: (49:25) The more things that are available direct to the public, the there or my opinion, it's not dangerous and you know, but being a bit of a biohacker, obviously I have a bit of a, a boss towards having your own power and making your own decisions. But I think this one is a, you know, it's a no brainer. It costs so obviously, but apart from that, if you you want to try this out I'll have the links in the show notes and case thank you so much for your time today. I wish you well with all your studies and with loved side contact and yeah, very, very interesting conversation today. Speaker 4: (50:03) Oh my pleasure. Lisa. It was great to, to speak with you. Thank you very much. Speaker 2: (50:07) If your brain is not functioning at its best in checkout, what the team at vielight.com Do now being like producers, photo biomodulation devices, your brain function, the pin's largely on the health of the energy sources of the brain cells. In other words, the mitochondria and research has shown that your brain with near infrared light revitalizes mitochondria. I use these devices daily for both my own optimal brain function and also for other age-related decline issues and also for my mom's brain rehabilitation after her aneurism and stroke. So check out what the team do vielight.com. That's V I E L I G H T .com. And use the code "TAMATI" and checkout to get 10% of any of their devices. Speaker 1: (50:58) That's it this week for pushing the limits. Be sure to write, review, and share with your friends and head over and visit Lisa and her team at Lisatamati.com.

In today's episode, we will be talking with our good friend, Ted Sfikas. He is the North American Director of Tealium’s Solution Consultants organization, a team that works with Tealium's customers to build strategic solutions and that work with the Universal Data Hub and automate the Data Supply Chain. He has over 17 years of experience with a number of leading organizations within Digital Marketing, Social platforms, SaaS-based telephony and messaging firms, ITSM portfolios and automated Quality Assurance technologies. Ted will be sharing how Tealium can help businesses get ready for compliance with CCPA among other things. You can connect with Ted in the following ways: LinkedIn: https://www.linkedin.com/in/tedsfikas Website: www.tealium.com. Ted also mentioned a person we should know: Cassie Kozyrkov, Head of Decision Intelligence at Google (Twitter: @quaesita). At Tech & Main, we want to be YOUR technology partner. Let our 20+ years of expertise help you achieve the outcomes that are best for your business: cybersecurity, cloud, SD-WAN and data center. We have engineers and project managers available to assist you. Call our office at 678-575-8515, email us at info@techandmain.com or visit us at www.techandmain.com. Thanks for listening! --- Send in a voice message: https://anchor.fm/techandmain/message

We’ve all seen the growth in demand for CDPs in both the B2B and B2C marketing and sales domains. Optimizing the use of your customer data platform is essential to ensure teams get full value out of it. In this episode we have Chris Slovak, VP of Global Sales Solutions at Tealium share his thoughts... The post Ep 61 | A Quick Chat on B2B Sales and CDPs with Chris Slovak, VP of Global Sales Solutions at Tealium appeared first on Sunny Side Up.

We’ve all seen the growth in demand for CDPs in both the B2B and B2C marketing and sales domains. Optimizing the use of your customer data platform is essential to ensure teams get full value out of it. In this episode we have Chris Slovak, VP of Global Sales Solutions at Tealium share his thoughts on some best practices for B2B sales and the use of CDPs!

On this episode, I do something a little different. Instead of conducting an interview in the studio, I share my breakout session at this year's Sales 3.0 conference, where I sat down with John Chinello, Director of Global Sales Enablement, and Laurie Schrager, VP of Global Revenue Operations, at Tealium, to discuss their experiences in creating sales methodologies based on their recent work with Value Selling Associates.    What we talked about: -Finding the right sales methodology -Implementing the right methodology -Understanding Tealium's competitive differentiator was -How to scale when your team is scattered into silos -The benefits for the Tealium team after doing Vortex Training   Check out these resources from the podcast: https://www.sales30conf.com/    To hear this episode and many more like it, subscribe to B2B Revenue Executive Experience here.  If you don't use Apple Podcasts, you can find all our episodes here.

On this episode, I do something a little different. Instead of conducting an interview in the studio, I share my breakout session at this year's Sales 3.0 conference, where I sat down with John Chinello, Director of Global Sales Enablement, and Laurie Schrager, VP of Global Revenue Operations, at Tealium, to discuss their experiences in creating sales methodologies based on their recent work with Value Selling Associates.    What we talked about: -Finding the right sales methodology -Implementing the right methodology -Understanding Tealium's competitive differentiator was -How to scale when your team is scattered into silos -The benefits for the Tealium team after doing Vortex Training   Check out these resources from the podcast: https://www.sales30conf.com/    To hear this episode and many more like it, subscribe to B2B Revenue Executive Experience here.  If you don't use Apple Podcasts, you can find all our episodes here.

Segment 1: Talking to Akhilesh Tiwari, Global Head, Enterprise Application Services, Tata Consultancy Services This week, in our quest to get more diverse voices to talk about their view of Customer Experience (CX), we talk to Akhilesh Tiwari from TCS about the practicalities of aligning technology, data and creatives to deliver CX. Here are the questions Akhilesh raises for marketers: Do your backend systems support the marketing vision for CX? Are you forgetting the impact of back-end functionalities and alignments in the quest for cool front-end CX elements? What role can a CMO play in bridging these gaps? What does it mean to build a data-driven creative approach to CX? Are the KPIs around customer interactions aligned with the KPIs of the rest of the organizational functions? Are you personalizing to an individual or to each transaction of the individual, wherein she may bring a different persona and context to each transaction? Data and tech are critical, but as humans, we respond to stories and imagery – not to technology or data. How can data-driven martech help with creating engaging stories and experiences? Segment 2: Big Tech CDP announcement and 1 big report Last week, Salesforce, Adobe and Oracle all made customer-data related announcements. And Forrester released its first-ever B2B CDP wave report* where it names Lattice Engines and Leadspace as the leaders. We have a lively debate around the relative challenges and opportunities that would come with placing a CDP within Salesforce or any all-in marketing cloud ‘ecosystem’, especially in the context of data flow and integration. (*Editor’s note: The reason we link to the Leadspace site is because they have licensed the report for non-Forrester customers to be able to access it.) Also, you can listen in as Bobby Jania, VP, Product Marketing at Salesforce, tells Brent Leary about the addition of a CDP and the role of Einstein AI in the process, at Salesforce Connections recently. Calling out the need for ‘data freedom’ in a comment to MarTech Advisor, Jeff Lunsford, CEO of Tealium says, “As specialized enterprise software propagates throughout the enterprise, companies are also using an increasing number of software applications. Even companies that select an all-in-one suite for customer experience or marketing purposes will typically have ten more or more very critical systems outside that suite that they want to share data with. This challenge leads to the logical evolution of a vendor-agnostic, neutral data layer within the enterprise, which sits underneath and orchestrates data flows between these various suites and solutions. The neutral data layer helps enterprises overcome classic data silo issues and allows data to flow freely across the organization. Enterprises that want to future-proof their tech stack and maximize the insights they can gain from their data would be wise to select a solution that enables data freedom and empowers them to quickly adapt to evolving customer needs.” Segment 3: News of the Week: Facebook announced new digital currency Listeners can read an assessment of the announcement and what it might mean to marketers in this feature by MTA Editor Merilyn Pereira – but out panelists are quite clear that there is many a slip between announcement and reality.

Today we are talking to Mike Anderson, the CTO and Founder at Tealium. And we discuss how tribal knowledge is vital in engineering, tips for having candid conversations with your team members, and how to achieve bigger goals than you ever thought possible. All of this, right here, right now, on the Modern CTO Podcast!

Die dmexco 2018 ist schon wieder Geschichte. Wir haben die Gelegenheit genutzt, den Google Tag Manager Alltag gegen ausführlichere Präsentationen anderer TMS zu tauschen und uns ein Bild zu machen, was andere anders - und vielleicht auch besser - machen. In dieser Folge gibt es unsere Eindrücke dazu.

Today’s episode is all about showing up as your most authentic self at work—and about finding a space where you’re supported and respected to do that. It’s also about the challenges of taking risks, the joys of personal growth… and skydiving. Our guest today is one of the coolest, most totally herself people we know, Ada Powers—a writer, user researcher, community builder, and badass trans woman based in San Diego and currently working at a software company called Tealium. You’ll love her. > Being able to come to work as myself means that I get to come to work as myself. I get to think about, “What would make me happy in this context? What would make me happy and feel fulfilled doing this work?” Ok well maybe it means suggesting this initiative, maybe it means taking on this project, maybe it means changing my responsibilities a bit. It means I get to show up and be engaged with how I actually feel and how that looks. > > —Ada Powers, writer, researcher, and community builder She tells us about: How and why she told her company she’s trans before she came in for the interview Why she wants her coworkers to know she’s poly Why sharing pronouns helps more than just trans folks How to take criticism and feel your feelings without being a jerk What to do when activism leaves you burnt out Go be friends with Ada already: On Medium On Twitter Also on our agenda: Uncovering Katel’s past life as a skydiver Reliving our Vancouver live show Recreating the Kate and Leo Titanic bow scene on stage Unlearning the habit of immediately gendering strangers Celebrating the besties of yesterday, today, and tomorrow Sponsors This episode of NYG is brought to you by: Shopify, a leading global commerce platform that’s building a world-class team to define the future of entrepreneurship. Visit shopify.com/careers for more. Harvest, makers of awesome software to help you track your time, manage your projects, and get paid. Try it free, then use code NOYOUGO to get 50% off your first paid month. Away makes stylish, high-quality luggage with amazing built-in features—like a laundry bag and USB charger. **Use code NYG to save $20 today at awaytravel.com/nyg. ** Transcript SWB [Ad spot] Do you like getting paid? Me. Too. And Harvest helps me do it. If you’re a freelancer, work with an agency, or have pretty much any reason to send an invoice, you should check out Harvest. Track your time; assign tasks to teams; keep track of profitability; and more! Visit getharvest.com to try it free and when you upgrade to a paid account, use code NOYOUGO to save 50% off your first month. That’s getharvest.com, code: NOYOUGO. KL That’s a good discount! [Music fades in, plays alone for 30 seconds, fades out.] Jenn Lukas Welcome to No, You Go, the show about being ambitious—and sticking together. I’m Jenn Lukas. Katel LeDû I’m Katel LeDû Sara Wachter-Boettcher And I’m Sara Wachter-Boettcher. And today we are talking about showing up as your most authentic self; finding space where you feel supported and respected so that you can show up fully; and how we can all do better at that. We are joined in that conversation with one of the coolest, most totally herself people I have ever met, and that is Ada Powers. She is a writer, a user researcher, a community builder, and a badass trans woman based in San Diego. You will love her. KL Before we do that, I’ve had some self-discovery recently that’s maybe not like always bright and shiny and has a big epiphany at the end, and I kind of wanted to share it with you because, I don’t know, I just wanted to get your thoughts on it. So, we did a live show in Vancouver recently and it was awesome but it was basically the first time I’ve ever done that. Meaning I’ve never gone on stage and been one of the only focuses of entertainment or the sole focus of what was happening up there, and I felt terrified. And before we went on, like that whole day I was just thinking about how—so, ok. Quick sidebar: I used to skydive for a couple of years. Like I did it as a hobby. And we can come back to that if you want [laughter]. JL That’s one exciting hobby! KL [Laughs] Uh yeah so I used to skydive and that whole day I was thinking, “Oh my gosh, I actually might feel like I would rather jump out of a plane than like go on stage later.” And I couldn’t shake this feeling and I was like, “That sounds bananas. Like, how could I feel that way?” And I think it was just I just wasn’t sure how it was going to go and, you know, I was worried. I wanted to do it right. But of course like we did it [chuckles]. You can hear the show but yeah, I don’t know, I felt like I went through something there and it was great. I had a great time but it just was so uncomfortable the whole time [laughs]. JL You know, I was away one time in San Diego with my best friend, Julia, and she made go tandem paragliding, and [oh gosh] I definitely never would’ve done it had it not been for her little friendly peer pressure but I loved it once I was up there. And like there was something like so comforting and like looking over and like seeing her flying up there too, and there was that safety. So did you feel safety while you were up there with Sara? KL Oh my gosh. Absolutely and I think that had a huge part in why I actually had so much fun and afterwards I was like thinking I kind of wanted to do it again which I wasn’t expecting to feel and yeah, you know, like looking over and knowing she was there and just knowing that she had my back and sort of that, you know, we had planned this so it was going to well enough and we were going to make it work. It was—it was great. SWB Did you feel like we were Kate and Leo in Titanic? KL [Laughs] Absolutely. I definitely did. SWB I was holding onto you the whole time. KL You totally were [laughter]. SWB It was really fun. We really missed Jenn doing the live show [yeah]. That was like the biggest bummer about it was that you couldn’t make it out there, Jenn, but it made me so much more confident and I hope, Katel, that you’re feeling confident about it now because I feel like we could do this again and we could do it bigger and badder and better. KL Definitely. And like I said I think the highlight that I walked away from it with was that I did like it and I was really excited about it. JL And there were giveaways and like— KL There were. JL Not to make light of that but it’s like when you do something that’s fun, right? Like you really like—you brought something that’s you and I think when you’ve got something like that it makes you feel more comfortable in the moment. So I think there’s like a whole lotta things about making something that could feel really uncomfortable more comfortable. And, you know, we’ve talked about this before. I did my first talk was a talk with Mark Huot who I worked with a for a long time and, you know, there’s safety in numbers and we do these things at work, Tech Talks, and lots of people are like, “Well I want to do it but I’m really nervous.” I’m like, “What if you did it with someone?” And all of a sudden it just like feels more light. Or what if you didn’t do an hour? What if you only did fifteen minutes? Like, you know, finding these ways to make it more fitting for you so you don’t have to like go all in to what some people might consider the only way you could do public speaking. There’s definitely ways that you can just be like, “Let me make this what I would want to spend an hour doing.” [4:55] KL That makes so much sense and I think you’re totally right because we—basically bringing like our show and as much of it as possible with us, that helped a lot. The only thing I’m sad that we didn’t bring is that eight by ten of you framed [laughter] on set. SWB The one thing I want to definitely call out though is that yeah, ok, it was our show so that made it a little bit more comfortable and you’re up there with me and that made it a little bit more comfortable but also like that is a pretty baller first thing to do on stage [Katel laughs] like, you know what I mean? Like that wasn’t like a little ten minute talk at a meetup. That was getting onto a big stage at a theater where it feels legit with like spotlights and having you know like, I dunno, over a hundred people there listening and watching you do this live and then recording and like releasing that to the world. Like that is a huge thing to start with. So like props for that. KL No. I really appreciate that and honestly like I felt all of that coming from you, and I will say that I do want to give a shout out to the audience because they were so fucking rad. Like being able to see them and when I did make [chuckling] eye contact with anyone which I was scared to do at first, people were like into it. And that was very cool. So I think like being able to see that feedback was—was awesome. JL Yeah that’s always helped me like trying to find—like once you do brave it and look out into the audience you can find the people smiling back at you and you’re like, “Oh. Ok. This is ok.” But I’ll also say like there’s been times where I’ve been more nervous doing like a ten minute small meetup group versus like doing a talk in front of like 600 people because there’ll be so many lights that you really can’t see everyone’s faces at that big one. So it’s sort of like ah. Ok. I’m just here by myself [laughter]. KL Right. JL So I think whichever one like people get started with or do I think that you could make it and you could do it. KL I did. SWB I mean one of the things that I think was so great about it was how you were like, “I’m terrified of this; I’m terrified of this,” and now looking back you’re like, “Oh I actually liked that.” And you wouldn’t have gotten to realize that joy that you can get from it if you hadn’t given it a shot. KL I think that’s exactly it. I went into this whole thing maybe just focusing on the fact that I was nervous and anxious and uncomfortable but I came out the other end actually being excited about it and feeling like I wanted to try it again. And I wasn’t expecting that. So I think that was just the coolest thing that came out of it. It was just totally different realization than—than I thought I would’ve had. So, I don’t know, I—you know, we’re talking a lot about, you know, coming through this stuff and being uncomfortable and sort of finding out a little bit more about yourself and it really makes me want to get to our interview with Ada [music fades in, plays alone for eight seconds, fades back out]. KL [Ad spot] I’ve been in the market for a really good carry-on suitcase for awhile. As an adult human woman who travels a decent amount, kind of late to the game, to be honest. So I’m real excited about the new Away suitcase I just got and particularly pumped because I get to actually carry it onto a plane very soon. SWB Ugh! I’m so jealous of this. Me and Katel are actually travelling together and she gets to have this new Away suitcase with her and I will be there just with my normal ol’ bag. KL Ah! So when I opened the box, I gotta tell ya, I could tell I was going to love it. It has this TSA-approved combination lock and a built-in charger for my phone. Oh! And even a removable and washable built-in laundry bag. SWB Wait! A laundry bag?! I have heard of phone chargers being built into suitcases but I’ve never heard of a laundry bag. That’s rad! KL Yeah. I cannot wait to try it out. I’ll definitely be testing it’s over-packer proof compression system. If you want to try for yourself and you do, Away is sharing a special promo with our listeners. Visit awaytravel.com/nyg to get $20 off any suitcase. With a 100 day trial and free shipping on any order within the lower 48 states, you can’t go wrong. Go to awaytravel.com/nyg and get $20 off your next favorite suitcase [music fades in, plays alone for four seconds, fades out]. SWB Today’s guest is someone I had the pleasure of meeting a few months ago at a conference. Her name is Ada Powers and she’s a writer and researcher based in San Diego, working at a software company called Tealium. She’s also trans, poly, and really good at talking about what both of those things mean to her. So we’re going to talk to her about all of those things and a lot more. Ada, welcome to No, You Go. [9:20] Ada Powers Hi! Thanks. Thanks for having me. SWB So first up: can you tell us a little bit about what your work looks like? So you’re a writer and a researcher at a software company, what does that look like day to day? AP My official title when I got hired—and to this day is, information developer. I work on the information architecture team which handles both our documentation portal, our knowledge base, and our community our community forums, our community manager is on our team. A lot of my work is technical writing, is technical editing, and then from there seemed kind of a natural drift to look more at product writing and UX writing, realizing that I love writing, I love tech, I love software, I love combining those things. So I’ve been going in that direction, and very fortunately my company is the kind of company where lateral moves are encouraged, where people—and this kind of plays into a larger part of why I like working where I work: it was really great to get there and realize they had a culture of trying as hard as they can to let people come to work as themselves, and that means both bringing in the skills that you have, not just the ones you’re getting hired for. I have a background in human-centred design and design thinking, and a little bit in qualitative research and so with one of my co-workers who works on the UX team, we looked around at the company and said, “Well, there could be a little more qualitative research here. There could be a little bit more of a usability testing culture.” So we kind of started that party, building processes between each other and changing my day to day responsibilities accordingly because this was an important thing and the company seems to value and it’s a thing that I can provide and it’s also been nice because it’s also the first full-time job that I started since I started transitioning. I was pretty open in my interview at really it was important to be really up-front with my employers or with people that I’m working with about who I am. So I told them, you know, “I’m transgender. I need to start under these pronouns. I need to start under these names. I need to know that you’ll have my back if some discrimination comes my way and I know that I’m not going to be the one being pressured to leave. That people recognize that I do belong here and that if people have problems, they’re the ones with the problem,” and I’ve been decently assured of that by legal and by my managers, and minus a couple bumps in the beginning, it’s been pretty smooth. SWB Was it hard for you to say that while you were interviewing and to sort of like set that expectation on the table when you’re in, I don’t know, interviewing can be kind of a vulnerable spot where it’s like, “I want them to like me.” AP It is a hard thing. To go into an interview and have to decide between financial stability and authenticity. That’s a choice that a lot of people unfortunately have to make on an ongoing basis and I know more people than I’d like to know who are close to me who have to make that choice in favor of stability and they do not get that authenticity. So it is absolutely a fraught thing that any trans person and honestly any person of any sort of marginalized identity that can reasonably be not disclosed to your employer has to struggle with, whether it’s disability or religion or other proclivities one has which might not be viewed favorably by normative society. For me, I am very privileged. I don’t have money but I also am very comfortable being uncomfortable. I’ve had experiences, too many experiences actually, where I’ve chosen to just be employed because it seemed like the default, right thing to do, and then I would slowly waste away at a desk over a number of years until I finally reached a breaking point and I would quit and do something drastic like travel around and then come back and start that process over again. And so I knew that there was not necessarily a connection between full-time employment and happiness for me. There was some piece of, “Are you feeling professionally fulfilled? Are you feeling mentally fulfilled? Are you feeling challenged?” And then also, as I’m learning recently, there’s also a piece, “Are you showing up to work as yourself?” And so I knew that I did not want to work at a full-time company. I didn’t want to work a full-time job unless I had those things taken care of because I knew I could make it work with part-time work and side work and so I was able to come in and be a little bolder with saying, “Hey, this is who I am. You can take it or leave it. I don’t want to show up at a building everyday and not be able to be myself because that just erodes your soul.” It erodes my soul, at least. I can’t do it for very long. So it really is a matter of being able to make this experience worthwhile for everyone and it turned out to be the case. I find that almost strange because it’s so simple but it really is profound is being able to come to work as myself means that I get to come to work as myself. I get to think about, “What would make me happy in this context? What would make me happy and feel fulfilled doing this work?” Ok well maybe it means suggesting this initiative, maybe it means taking on this project, maybe it means changing my responsibilities a bit. It means I get to show up and be engaged with how I actually feel and how that looks. I think a lot of trans people pretransition have feelings and have desires and have body experiences that they are sort of trying hard without realizing it but trying hard not to pay attention to those things and so it just looks like ignoring your body. It looks like ignoring your needs, ignoring your desires, and kind of doing whatever society thinks you should be doing by default, certainly in terms of gender but my experience is that bleeds in other things as well. So my professional experience has largely been, throughout my life, showing up to work and kind of just figuring out what the bare minimum is and doing that until I get laid off or some other thing happens and I have to leave. So this is not just the first time in my life I’ve been able to show up and feel like I’m able to bring my cutting-edge self to work, but also the first time that I’m feeling engaged and fulfilled enough to really start to make a difference in my professional life and really start to drive my career forward. [15:00] KL I love that you were really looking for, you know, this company or this new experience and that organization to have your back. I think that says so much about them and it illuminates what’s that going to be like working there. So I think that that’s so smart. AP Yeah I agree. I have been very pleasantly surprised by how happy I’ve been here and how well I’ve been treated. SWB I think it’s so fucking great that you were able to go into that experience with that attitude and with that expectation and also I love that you were able to say, you know, not everybody gets to do that, right? And to be able to acknowledge like look, if somebody’s out there listening who can’t show up as themselves at work and does not feel like they’ll be supported or as choosing financial stability over, you know, being able to express their identity fully. That’s ok. Like that’s real. But because you were able to do that and have that work for you—the results sound like they’re both good for you but also like what you’re describing is results that are good for the work that you’re able to do because you are more engaged in it and because you’re able to see things from perspectives that they were missing and feel comfortable speaking up about it. AP Absolutely. Definitely speaks to the business case for inclusion which, you know, it’s easy to feel complicated about. I don’t want a company to be not shitty because you’re dangling dollar signs in front of them but it really, again, it sounds weird but only because it’s so simple and it’s that if you allow your employees to feel like they have agency and respect, then they’re willing to do work for you that is good. That’s [laughter] it’s so damn simple but it really is what it comes down to. If I had to hide large parts of who I am here, I would be in a repressed state, and if I’m in a repressed state, I don’t want to take chances, I don’t want to honestly do anything but the bare minimum. So it turns out that being good to people helps them be good to you as employees. SWB So you mentioned earlier that when you laid it all out on the table in your interview process, that you were trans and you basically expected to be treated well and supported and they agreed to that. That sounds like they at least on paper at least they were like, “Yes, we’re on board for this.” What has your experience been like now that you’ve been there for awhile. Like is there anything that colleagues, bosses, et cetera have done that have sort of made you feel welcome or included. For example, I’m thinking about listeners out there who work on teams or run teams that may have trans people on them or trans people on them that who they don’t even know are trans yet. What kind of stuff should they be paying attention to? AP When I talked to my boss, we had a phone interview before I did an on-site and we had a conversation where I told him what I was telling you—that I have these attributes, I have these intersections that I need respected, and he told me pretty honestly, “I want to respect you. I don’t know what that looks like and so if you can tell me what you need, I can make sure you get it as best I can.” And honestly it doesn’t have to be more complicated than that. If he thought that he could know what my experience was like, if he thought that he could give me what I needed without me asking, there’s a great chance he’d be wrong, just because anyone would wrong but that seems like a fair division of labor to me. I’m not expecting to him be a mindreader. I will tell him what I need if I need anything. And if he isn’t certain, he’ll ask me. And I think the most—the thing that’s contributed the most to me feeling good here is consistent pronoun usage is [sighs] honestly that comes down to it. It’s kind of funny to see the discourse around special snowflakes, and being treated specially and it’s so very opposite from how every single one of us feels. I don’t want to be treated special, I just want to be treated the way anyone would be treated just by being a person. This is my name. Can you use my name? These are my pronouns. I have to inform you of those because you would guess wrong. But that’s no different than other person where you would look at them and you might guess wrong and they’ll correct you and then you use the right pronouns. It’s that simple. It’s just easier to guess wrong for me. So, it’s very, very little that is needed to make a trans person feel welcome. Besides that: knowledge of ignorance and that willingness to collaborate. And then the rest is culture, right? If people are telling really nasty jokes, sexist or misogynist or transphobic jokes, then I’m not going to feel comfortable being there but that is, again, not really a thing that is unique to trans people. It’s a thing that is endemic to the experience of women and people of color and pretty much any marginalized identity who has to be in a workplace. If the people there say that they’re welcoming but they show that they’re not welcoming through their actions, through the ways that they participate and co-create culture, then they’re not walking the walk. [19:55] SWB You mentioned pronouns and I’m glad that you did because I would love to ask a little bit more about that and the reason being that ok, it’s 2018 and I think that if you’ve been listening to our show like we’ve touched on trans issues and pronouns more than once like most of the people listening to the show probably I’m guessing understand that like calling people by the pronouns that they want to be called by is generally good, and things like the singular they are ok but I think that there’s been some conversation I’ve heard recently and I’m curious your take on it. I have heard from trans folks who have really think it’s helpful when cis people share their profiles or like put it in their Twitter bio because it kind of normalizes the idea that we shouldn’t be assuming people’s gender which is something that you just touched on. But then I’ve also heard sort of the opposite that it could be problematic because it can be like performative allyship or because it can kind of like feel like it erases the struggle that trans folks have had to have their gender be taken seriously. And I don’t think all trans folks agree or need to agree. Probably that’s unrealistic in any community or any people whatsoever but I’m curious if you have any thoughts on how we talk about pronouns and how those of us who aren’t trans specifically talk about pronouns. Like what makes you feel good? AP You’re definitely right that there are disagreements within the trans community. I think there might be less disagreement on this issue than one might think and I say this knowing full well that there could be someone out there listening, “I disagree.” That’s fine. Everyone has pronouns. I think that’s a thing that everyone can agree on. I have pronouns. They’re different than the ones I was assigned based on my physiology at birth. You have pronouns. Presumably people use certain words when they refer to you. Those are properties that we have. They may change the same way that you  may change your name. Everyone has the chance of changing their name at some point in their life. That name is still a part of you. It is a thing about you which can shift but after it is done shifting it then remains static. So there are experiences people have where their pronouns shift over time. There are experiences people have where their pronouns might be variable, there might be multiple words which would suffice for someone’s gender pronouns. But those are still their pronouns. And so I don’t really think it’s controversial to suggest that people normalize the experience of giving pronouns, even people who aren’t trans. In my experience, that is an excellent way for cis people to use their privilege because I’ll tell you the other side of it, too, but here’s the thing: when I was first coming out and I had not had much experience with estrogen at the time, so I still presented fairly masculine, and even when I was presenting feminine still looked fairly masculine to most people. There were times when I would not give people my pronouns because I knew they would probably get it wrong. And it was more emotionally difficult for me to tell someone who I was and have them ignore it whether through malice or through simple ignorance than to simply bear being referred to in a way that hurt me but knowing that they didn’t know because I didn’t tell them. And sure there’s an angry part of me that is yelling, “Can’t you see?” But no, they can’t see. People can’t see that sort of thing, even when you really want them to. So I think the more experience we have asking people their pronouns and having experience respecting them can only be a net benefit. I think that there’s this culture around inclusion where we assume that it only really helps marginalized people but time and time again I think we see that when we see start respecting the people who are the edge cases, who are on the fringes of what’s normative, we wind up helping more than just those people by trying to be inclusive. So when bathroom bill stuff starting hitting in the US, and people started freaking out about the idea that trans people might be using their restrooms, you started seeing masculine looking cis women and feminine looking cis men getting attacked and getting policed on their way into the bathroom and it— I think building competence and understanding that bodies can differ from gender identity and your assumptions might not be correct is something that helps absolutely everyone and it just happens to help trans people a whole lot more. So I personally think that cis people putting pronouns in their bios, building a habit of asking people what their pronouns are and of offering their own pronouns as if it was there—just part of their identity like their name. Which it is. “Hi, I’m Ada. My pronouns are she/her.” “Hi, I’m Sara. My pronouns are she/her.” That is super easy to do and it goes a really long way. I think the things that people object to is when it goes a bit too far and I think that’s where the performative aspect goes in where people say, “You have to give your pronouns. You have to—we’re going to go around and you’re going to have to give your pronouns. You’re going to have to put your pronouns down on this badge or whatever and we’re going to create an environment where we talk about pronouns.” Well, not all trans people are comfortable giving their pronouns anyway. Like I just mentioned a situation where for reasons that were very personal to me, I did not feel comfortable giving my pronoun in every situation. [24:59] AP [Continued] Some people are closeted for whatever reason and so they don’t feel comfortable—you know then they’re put in the position of having to give fake pronouns which feels weird or being outed as trans which can be dangerous. So I think a lot of the work is towards recognizing context and towards finding balance where you create space for people to give their pronouns and you normalize it by giving it yourself but you’re not actually forcing anyone else to participate in that system. You’re just communicating that it is acceptable, and that it’s possible, and then of course addressing bad actors who give the whole attack helicopter. “My gender is attack helicopter.” “My gender is racecar.” Those kinds of answers. Those are the people that you definitely want to talk to a little bit more but I don’t think that you need to go the point of enforcing and giving pronouns with everyone. Just normalizing it. Just normalizing it by doing it yourself. SWB I love just having this conversation about how do we do a better job of retraining ourselves around like who and what is normal and sort of like what should be assumed and I think that that’s tough. I feel like that’s like a lifelong thing I’m working on. And so it’s like, you know, just trying to think through well what are all of those things that I think of as being perfectly normal? What are all of those things all of us, you know, were taught to think of as perfectly normal that if we stop and question them a little bit and scratch a little deeper, we realize we just have tons to unpack. AP Oh absolutely and I think that it’s way more important to realize that you have tons to unpack than it is to get to the bottom of unpacking all of it. I think that is very literally impossible. It’s a lifelong thing. I personally believe that there is no one more dangerous than someone who is convinced that they are safe [pause] when they think that they have finished that process. “I got woke. It was a Tuesday. I remember it clearly [Sara laughs]. Check it off the calendar. I’m done now.” I’m terrified of that person. I am way more terrified of that person than I am the race car driver gender person because that person can make their way into spaces where some level of acknowledgement of different realities of human beings is required because they can fake it well enough. They can talk it well enough and then they can get in my proximity and then I can discover just how much well meaning ignorance they have, and then I have to make a judgement call about whether or not I want to expend resources on that interaction. It’s actually the people who are benignly center that—like I’m pretty good at avoiding Trump supporters. Great at it, actually. I don’t think I regularly interact with anyone who admits to me that they are a Trump supporter or talks about far right politics in that way. But I know plenty of people who take just a little bit more energy than they give to interactions with me. In fact, this morning I met with my doctor and that’s a whole fraught relationship but I was giving him some pointers on notes he was taking and talking to him about the societal requirements that we feel pressured to perform gender under for doctors so that we can get access to the medicine we need and how there’s an element of performativity there and how there’s a whole system at play that most people who aren’t trans don’t see that affects how we interact with the medical institution. AP [Continued] And I could tell he was a little bit hurt and I felt like it was sort of my responsibility in that moment to hold space for that hurt and we didn’t really have the relationship or the time to unpack that but I left feeling a little icky because I felt like I don’t know my guard was down. It shouldn’t have been. But my guard was down, I have had a good relationship with the doctor up to this point, and he’s been pretty good about empowering me to make a lot of my own medical decisions which is honestly great for trans people and so, yeah, it’s those kinds of people that cost me the most energy in a given day are the people who are almost there and think they’re there and then I have to work not just with them not being there but them being so sure that they were there. I think you have to approach life with this knowledge that you are inevitably going to fuck up. And the question is not if but how and when and be very prepared to deal maturely and responsibly with that. So that when someone does have the courage or fortitude or desire to, you know, love for you to tell you how to do better, that you don’t cost them more than it took them to start that interaction in the first place. [29:25] SWB Yes, we had this conversation with a guest in last season, Saron Yitbarek, where we talked about getting that kind of feedback for the community that she was producing or ways, you know, she’d meant to make it an inclusive community and ways that she might have missed the, you know, missed the boat a little bit on this or that, and we kind of talked about how that kind of feedback is in a lot of ways a gift and it doesn’t feel like it in the moment that you’re getting it but it is because it’s somebody taking the time and like using their energy who is feeling marginalized or alienated by something you’re doing and actually telling you so that you have an opportunity to learn something and like their choice to give you that gift of education is really, really, really great and like if you’re not willing to open yourself up to it like you’re the one who’s losing out. AP Absolutely! I hosted a friend of mine over this past weeked which was San Diego pride and he uses a wheelchair and he was telling me about the ways in which my house—the ways that my house was not ideally wheelchair accessible and not just, you know, what I could do to fix it but what I should tell people when I make Facebook events. Letting people know about the things that are structural and can’t be fixed and laid out how I could frame it in ways that folks who are regularly in those situations would understand. And I was honestly so thankful that he was willing to do that labor, that he was already at a disadvantage being in that space and not having the access to it that he wanted but he was also willing to give that feedback to me not knowing if I was in a place to receive it or receive it well or not. And I’m certainly not trying to pat myself on the back because I was only able to receive it well because there were a bunch of other times I’ve been butt hurt [laughter] and probably cost someone way more effort than they should’ve—so, again, it’s a process. I was able to do ok by that interaction but I’m sure some other interaction in the future I’m going to have to work a little bit harder to maintain my calm under and I guess the most I can hope for is that we just keep that chain going of, like anything, working at it, getting better. It’s a practice like anything else. SWB Totally. And recognizing that like it’s ok to have a feeling of defensiveness but you have to decide like, “Oh I don’t have to express my defensiveness at this person. Like I can have a reaction that’s like, ‘Ugh! How dare they?! How dare they critique me! I’m trying to do the right thing here.’” Like you can have that in your head. You can have a little quiet moment with yourself where you feel that feeling and then you have to look at the situation and be like, “Ok. I need to approach this in a way that is fair to this other person and that is going to actually help me grow.” Like it’s ok to have like whatever shitty feelings we have because c’mon. We all have some shitty, petty feelings sometimes [laughs] it’s like figuring out, you know, what are you going to do with that and like whose responsibility are those feelings. Well it turns out their yours. Right? Like they’re not other people’s problem. AP Right. I’m so glad to hear you say that. I can even go a little further: I think it’s important, it is not just ok to have those feelings, it is so important to recognize those feelings and to figure out a process that works for you for dealing with them. I have seen especially since the most recent election so much burnout from activist friends, mostly white and relatively privileged activist friends, who are working really hard to hold space for all the people who were hurt, for all the people who are angry, they’re past not all men. They’re past not all white people. They recognize that every person who fits certain intersections is passively benefitting or in some ways complicit in certain oppressions. And they realize that they don’t have to feel personally responsible for people’s anger and rage but they do want to hold a space for it. And I see so many people trying to actively decenter themselves all the time but that’s not a way for a person to live. Like you can’t live never, ever, ever thinking about your own needs and, yeah, some of your reactions might be problematic but you are no help to whatever causes we’re trying to accomplish if you collapse under the weight of your own guilt and pain and struggle. SWB Ugh. I love that so much. It reminds me of the conversations we’ve also had on the how about things like therapy and like I mean not everybody has amazing therapy experiences and not everybody has the easiest access to therapy but one of the things that I know Katel’s talked about this a lot like you know having that space with a therapist you really trust is also a space to process all of those feelings and that are unresolved and to like recognize that that is valuable and important. [34:05] AP Absolutely. It doesn’t have to be in therapy but therapy’s a great place. I have gotten very lucky and again have been very privileged with therapists. My therapists have overall been pretty great and I should probably go back to one soon. There’s more stuff that’s coming up but they were absolutely critical in getting me to a place of stability and if I were actively in therapy now I would definitely be talking about some of the challenges I’m experiencing in that area of I don’t know I think that comes up in tech a lot too or just really any work that we for some reason call white collar where—and this is getting into the—a little bit into the balance that I try to walk here in the tech world where if I was all activist, all anger, all the time, I probably wouldn’t advance much in my career which is fine like who cares about me? But it also means that I would lose out on opportunities to affect change within a system to whichever extent that that is desirable which opinions certainly vary on. But it’s a thing that I’m interested in is trying to engage— using my privilege to engage with systems that other people don’t have access to and seeing if I can use that access to make them a little bit less shitty and so there is a pragmatic tightrope you have to walk of alright what are the right changes to make right now? When is the right environment to bring those up? How can I acquire more social capital and more education and knowledge about the problem space I’m working in and execute on some ideas I have in the future? If not exactly right now. It’s very hard when you’re invested in that process. To stay connected to people’s hurt and pain and suffering. And to say connected to people who are more radical than you because you’re surrounding yourself quite intentionally with people who are quite possibly less radical than you and I think that has an erosion effect as well. So I think it’s challenging for any of us when we’re trying to affect change in an environment that is more normative or oppressive or regressive than we would like it to be to play that game and to do well at it. To succeed in that environment possibly for our own goals but also certainly to do some positive things with the privileges that we get or the opportunities that we acquire but without losing a connection to the people that ultimately you want to try to help. KL I agree. I think it’s, you know, that’s something for people to strive towards. I wanted to switch gears just like a little bit. I’m really curious about your writing about being polyamorous which you’ve said before is something that you figured out and started practicing around the same time you were figuring out gender. Can you tell our listeners a little about what that means to you? AP Yeah, polyamory is important to me for a variety of reasons. I have been actively practicing as polyamorous for about three and a half years now. As you mentioned, around the same time I discovered I was transgender, a little bit before. Which is kind of funny. I had gone the vast majority of my life having certain preconceptions about myself: that I was monogamous, that I was cisgender, that I was a boy, and that I was straight. And those all changed at once. It was very interesting to experience. I had been living I think this speaks to both gender and polyamory. I had been doing serial monogamy for about fourteen years, from my teenage years until about the time I was twenty-eight. Getting in one relationship after another, kind of jumping ship as soon as it started to go down but not really unpacking my baggage just loading it onto another plane and taking off again and it wasn’t until I noticed that pattern over the course of several years because my thing was falling into codependent relationships and seeing them through or rather falling asleep in these codependent relationships and in the same way that working at a desk job eroded my soul sort of merging soul with another person and not really thinking about what you wanted also erodes your soul. So I would, you know, pop up and do something about it and eventually I saw that pattern and decided I needed to stay out of relationships for awhile, or at least exclusive relationships. AP [Continued] So when I was twenty-eight, I started a period of about a year of singleness where I continued to date, go on Okcupid, Tinder, what have you but I was very clear that I was not interested in exclusive relationships. I was very invested in maintaining my independence and figuring out what worked for me and I think it was giving myself that space, of refusing to get into exclusive relationships that allowed me to get close enough to myself and be tolerant enough of my own company and to like my own company enough. And give myself space to speak to myself where I could start to ask some of those difficult questions and start to chip away that some repression without knowing it that eventually led to me discovering that I was trans. So think it was late 2014 when I both discovered that I was probably not a boy and also that me doing monogamy poorly my entire life was not the entire part of the story. It was actually very huge for me to flip that script, recognize that there were other ways of living and loving because my entire life I had been bad at monogamy which I interpreted as being bad at only loving one person. Some people seem to be able to get into a relationship and then their hearts and their minds and their bodies all align towards only wanting that person and that seems very strange to me. I can love a person very deeply, I can appreciate so many things about them and yet still be fascinated and curious and interested about other people and their experiences and their lives and their hearts and their bodies. And so getting a framework where I was able to flip that from being bad at only loving one person to being good at loving more than one person definitely was a game-changer for me. And I’ve been doing that for about three years now, and it’s been hugely, hugely transformative and great for me —not just because I am living more in line with how I feel like I’m wired, but because the kinds of communities that spring up around polyamory and people who practice polyamory, but especially those partnership networks, have been really, really crucial in giving me a stable, emotional experience through life, especially with all the other changes I’m going through. So being able to give and receive support in what feels like a very stable, healthy, loving ecology has been fantastic for me. And again I have the privilege where I can be out about that. A lot of people can’t because I’m also willing to take the risk of discrimination and possibly not being able to have access to certain opportunities in work because of that. So as long as I can be out and proud about it, I definitely want to be. [40:45] SWB Ugh. I love this story a lot because I was thinking as you were talking about this, I was thinking back to when we first met at this conference, we were sitting at this lunch table together and you were talking about being poly and with some other conference attendees and what I recall from that conversation was just that it was a really open and honest conversation that also felt very normal and I think that for some people they you know they might be like, “Oh my gosh how would you even end up talking about that at a conference?” But it felt like such a normal part of who you are and such a normal part of what you bring to wherever you go. And so I love that you kind of brought this back around to some of the same stuff we talked about earlier with regard to gender around like being able to bring your whole self to work, being able to tell people who are, show people who you are, and use that as part of your tools in the actual job that you do, and I think that all of that tying together is like so valuable. AP I appreciate that a lot. Yeah I will take a little bit of credit for fortunately being ok in those kinds of situations and being fluent in social situations but a lot of it is very intentional. I definitely benefit from normalizing the ways that I’m different from others and other people certainly benefit from the effort I’m willing to expend at normalizing those things for others so I find ways to not force it but if I could say partner. I might say, “One of my partners,” instead and that provides a small little opportunity for someone to either follow up on that or they just heard it and it went in one ear and out the other or I just managed to casually disclose that I’m polyamorous but not in a way that turned the conversation towards that and then that’s one more data point a person has about polyamory. Or mention something very casual about my transition and that’s one more data point about how a trans person lives. So some of it is calculated and quite often it leads to these wonderful interactions where we can talk openly about it because I’ve successfully found my way into a group of open minded people. SWB Well I appreciate you figuring out how to be able to do that and taking risks to be able to do that because I also know that is really important for the people who aren’t feeling safe enough to take those risks. And you know with that in mind, I do have one last question for you so ok, you sit at least a few intersections that I know about, right? So you’re a trans woman, you know, you’re queer, you’re poly—maybe more that we haven’t even discussed, and you think about this stuff a lot. So I’m really curious for folks who are listening who want to be more in tune with issues around inclusivity, trans issues maybe specifically, do you have any last advice that you would give to those folks about how they can do a better job being open to people that they haven’t met before or to new ways of thinking about things and making spaces more welcoming? AP Honestly, make friends with the people that you want to understand better. Like, again, it sounds weird, but it’s only weird because it’s so simple. We are given an abundance of information about how to be certain things and how to live certain ways and we are given an extreme deficit of information about how certain other people live or other possible ways that we could be living, and I think the only way if you had to give one thing to change that it would simply be to start the process of opening channels to different information, to more information. If you’re listening to this podcast and you don’t know any trans people, great. You know at least one. You are very welcome to reach out to me and ask questions and I can introduce you to more. KL Thank you so much for being here. I know that I would love for more people to read what you write and hear what you say, so where can people find you? AP Yeah the handle that I’ve been using more places lately is “mspowahs.” You can put that into Twitter and you can put that into Medium and you can get a hold of me. Any channel that you’re comfortable with, feel free to reach out. I write about polyamory and queerness and transness on Medium and I talk about tech inclusivity and I just shitpost about being queer all the time on Twitter. [45:00] KL Awesome. Well, thank you so much. That’s amazing. AP Thank you! [music fades in, plays alone for four seconds, fades out] SWB So one of the things I really loved about Ada’s interview was that it got me thinking about our vocab swap segment that we do from time to time, and we haven’t done in a little while. And I was hoping we could dig into something Ada talked about, which was pronouns. I mean she talked about it a lot. So obviously pronouns are really important to a lot of people especially to people who aren’t always called by the pronouns that they want to be called by and it made me think about how we can all do a better job of kind of shifting our thinking and kind of breaking some of those immediate assumptions we make when we see somebody out in the world that we don’t know and we assume that they are one gender or another and instead try to like hold back on that and, you know, get used to thinking about gender a little differently. So I was thinking about that in terms of vocab swap and something I saw recently on Twitter was a thread and I have no recollection of who it was from where the— the person was talking about how, you know, if you see somebody in public and you know let’s say you are in line and there’s somebody in front of you in line and you see somebody cut, you could say something along the lines of, “Oh. I think this person was first.” Instead of saying, “Oh I think she was first.” Because if you don’t know how somebody prefers to be referred to you don’t have to actually make an assumption, right? You can just say they or that person and it’s totally normal and once you get used to doing that then it can really extend to I think all of your interactions and like you can— you can do a much better job of asking people about what they want to be called and just making sure that you’re not misgendering people by making assumptions up front. JL I got a lot of practice of this actually in my mom’s group, you know, with other people’s babies and, you know, instead of being like, “Oh, your son’s so cute,” or “Your daughter’s so cute.” I really just go in and be like, “Your baby’s so adorable.” And you know I’ve had people be like, talk about my son, and being like, “Look at your cute, adorable daughter!” And I’m like, “Mm.” Which is fine. Like it doesn’t offend me but it’s just one of those things that I’m now more cognizant of it and so I try not to make those same assumptions on other people. KL I think yeah I think that makes so much sense. I mean you know thinking back to what Sara was just saying about looking for opportunities or just making it a little bit more of your practice in day to day life and not necessarily waiting for specific instances where you feel like you need to pay attention to it. I mean I think it’s just something that if we thought about a little bit more on an ongoing basis it would help make it not feel like a—a thing. SWB Have either of you ever called somebody you know by the wrong gender? KL Oh yeah absolutely. I feel like recently I did that and where I think you know before we really started I think generally talking about, you know, the three of us and I think I’m doing it more in my relationships with other friend groups, which I’m really appreciative of. I would have really like felt bad about it or like made a big deal and I don’t know maybe put my foot in mouth even more. And it recently happened where I was introducing someone and I said “she” and I said, “Oh, excuse me, they.” And I just tried to like make it a thing like oh I fucked up but I’m, you know, I obviously knew the right thing but I didn’t say it and I—without stopping the conversation, I was trying to do that and I think like there are instances where you want to you know maybe take that person and like say, “Oh my bad, I’m sorry.” But I don’t know just in an effort to kind of like make it a little bit more normal. SWB And like not to make it all about, you know, me and my feelings. “Oh my gosh. I screwed up. I can’t believe that. I’m bad [exactly]. I’m awful. I’m terrified.” Which I think is really easy to do but then it ends up making it all about you [totally]. I mean, I remember I did this to a friend who I met when they were presenting as one gender and who came out and publicly transitioned later and, you know, I felt really bad about it because it was like something—I hadn’t seen them since then and it was something that was very stuck in my memory and I was like, you know, this is something I have to unlearn and like that’s on me. I think about as being part of the work that we all have to do to change habits and to take that on as like—it is a practice. Like you said, Katel, it’s like you have to practice it and I don’t think any of us can like fix that overnight necessarily, but I mean you’re trained to talk about people’s genders since people are babies like Jenn just said! Right? Like it’s so deep and so building that into a habit I think is so worthwhile and it’s something that I certainly haven’t like finished doing but it’s something I’m working on. [49:50] KL Yeah. Definitely. And we need to talk about it more like we’re doing and I think like that is the only way we get there. SWB Totally [music fades in, plays alone for three seconds, fades out]. SWB [Ad spot] Hey everyone, it’s time for career chat, brought to you by Shopify. Today we’ve got a featured job posting from Emma Grant, a recruitment coordinator at Shopify. Emma Grant Hey, this is Emma, and I’m on the lookout for a senior user experience leader to join our UX team. Our ideal person knows how to take the lead on defining goals and strategy, but also isn’t afraid of getting into the weeds and sketching with their team. Sound like you? Then you should definitely get in touch—even if your background isn’t purely in design or UX. Diverse experience is a huge plus here—in fact, working with people that bring a wide range of perspectives is one of the reasons I love working at Shopify. So if you thrive on change, operate on trust, and love asking questions, come join me! SWB Emma sounds awesome. I want to work with her! If you do, too, head to Shopify.com/careers to check out the UX lead job posting and so much more [music fades in, plays alone for three seconds, fades out]! KL So we are at one of my favorite parts of the show which is the Fuck Yeah of the Week and I have one to share. So when I got back from Vancouver I had a friend of mine—like one of my besties from when I lived D.C., she came to stay with me for the weekend and it was so awesome. We hadn’t seen each other in like six months—which is a really long time for us and it was just a) it was amazing to see her and spend some time with her, but b) I took her to get her very first tattoo, which was so cool. So it was great that she came and even greater that like the minute she stepped off the plane, we like picked up like we had not skipped a beat. And that was so awesome. Do you both have folks in your life like that? JL Totally! Julia who made me paraglide [laughter]. KL Oh gosh! JL Yeah but I mean I’ve known her since I was five and like we’ve gone in and out of each other’s lives but like it’s one of those things where there’s not any hesitation to picking back up, whether we find ourselves in the same place or having to text each other about something, or ask for advice, or jump on a phone call. There’s no hesitation of being like, “Ok. Let’s spend twenty minutes with the obligatory I’m sorries, my apologies,” you know talking about before like how do we just keep the flow going and I think that’s what we do. We just embrace the fact that this is what this friendship is. SWB Could she still get you to go paragliding? [Laughter] JL Oh gosh. She totally could! Which is like ridiculous [Katel laughs] because like I—she probably could now and I’m sick and like nauseous and pregnant and she could probably show up and be like, “But I’m here from Boston. Let’s go jump off a cliff.” [Laughter] KL “Ok we’re going tomorrow.” SWB Ok we’re going to recommend that you don’t paraglide while pregnant though probably. I’m not a doctor but I think that you shouldn’t do that. JL The No, You Go show is not advocating for this. KL Yeah [laughs] please don’t. SWB I totally have a friend like this. I recently saw her. You know I was back in Oregon which is where I grew up and I met her back in college when we worked together. We were in the same training class at credit union customer service. Very exciting. And so her name is Katie. Shout out to Katie. Katie and I don’t know. The second we’re in the same room I just feel like I’m at home and I’m like, “I know this person and she knows me,” and I feel like I can just open right up to her. And the way that we catch up, I mean, we definitely want to catch up on the new things going on in each other’s lives, but it doesn’t feel like you’re just like running through a history of like a list of the things you did over the last period of time. It feels so much more natural. And there’s something about it that is just so wonderful. And I feel like I’m lucky enough that I have had a handful of friends of like that over the years from different moments of my life, you know, I have one who I’m still close to from when I was a kid and, you know, I have another from the time that I was in Arizona or whatever like I have a few of those and it’s so freaking great to be able to kind of sustain that and to have intimacy even though our lives look totally different now. Like me and Katie, we live on opposite sides of the country. She has a six-year-old, I definitely don’t have kids. You know like I’m like extremely driven like push, push, push all the time, doing ten thousand things. She’s very good at relaxing, it’s one of the things that she always tries to teach me and I still suck at. You know it’s like on paper our lives are so different from one another but you get us in the same place and we just gel and I fucking love that so much. JL And I think that’s so important to know, you know? There’s like there’s people that like your lives can take different turns but you’ll still like just really get along great and then sometimes your lives will take turns from other people and, you know, you don’t have that much in common and that’s ok too. But I think it’s really important to just be like here are friendships I want to sustain and here’s friendships that were definitely important to me but maybe not as much anymore. KL Yeah, totally. For the relationships that you have with folks that, you know, are the kind of you see each other and you pick right back up like what do you think has been a part of making that happen? Like what’s—sort of like what’s the glue there? [55:00] SWB Gosh. Ok. So I think—this is the foundation of it that is the hardest to explain but I think is the most crucial for me has been it’s almost like I guess a radical acceptance of the other person’s life. Like you have to come at it where you just sort of like you can look at them and  you can be like, “I see them and I want them to have the life that they have,” and instead of sort of like getting to a place where you’re almost seeing as like highlighting all the ways it’s different, you’re, you know know what I mean? [Mm hmm] You’re sort of coming at it like you’re embracing that life that they’ve built for themselves and you can see them in it and they—and you can feel like the same is happening for you. And I don’t think you can make that happen with everybody, I think that it’s something that you can certainly foster by trying to bring that to your relationships and then finding the people that it sort of clicks with. KL Yeah. JL Yes. KL I totally agree and I think that, you know, if you do have someone in your life like that and maybe you’re kind of like heading in that direction, just knowing that like, it takes both people doing that, you know? It’s not just necessarily like oh ok I want to try to make this work but I think if you—if you see that there’s something there like that, you know, go towards it, I think. If you want to—if you want to nurture it. JL Yeah I think that’s so important too like something that like you touched on, Sara, was just like you can control you, right? Like you can’t control other people. So I think the more accepting you are of like everyone coming to things with their own stuff, and you know embracing that, I think the better luck you have of not trying to like force something. And just being like, “No, like this either like works or if it doesn’t but I know what I can control and that’s me.” KL Yeah. SWB Yeah. You know I also think that the people where I have that feeling with are people where we both can see that the other person has evolved. It’s like [hmm] I can see—Katie, for example. I can see Katie as she was when I first met her but like when I meet her now I’m like, you know, I can still see that but I also can see all of the ways that she has totally changed. Of course—I mean like, one hopes, right? And I think sometimes if you don’t see somebody that often it’s easy to want to like put them back in the same role that you had them in five years ago, ten years ago, whatever, and like not allow them to be the person that they actually are now. And I think that when you can make sense of that and can be like, “Ok. I fell in love with this person as a friend. Like and I love that version of them but I also love this version of them and I recognize that they’ve grown in ways that I wasn’t present for,” I think that that’s sort of an important thing to keep in mind and sort of recognize. I don’t know I guess I thought that like this conversation would be about like, “Oh just make sure you text them more! And don’t just text, set aside time for calls.” But actually I don’t think that’s what it is. You know I’ve had [yeah] moments in my life when I talk to these people a lot more and a lot less and that wasn’t the frequency or the type of contact was not what really did

One on One with Adam Corey of Tealium by DMN One-on-One

If you're in the U.S., happy election day! In the spirit of the mayhem and controversy that the political process brings, we're tackling a topic that is every bit as controversial: tag management. Does Adobe DTM gratuitously delete emails? Has GTM been perpetually unaware of when it is around a hot mic? What does Tealium have against coffee?! Is Signal broadcasting dog whistles to marketers about the glorious data they can collect and manage? What about Ensighten's sordid past where the CEO was spotted in public (at eMetrics) sporting a periwig? To discuss all of this (or...actual content), Josh West from Analytics Demystified joins us for a discussion that is depressingly civil and uncontentious. Many linkable things were referenced in this episode: Josh's Industry War starting blog post (from 2013), Adobe Dynamic Tag Management (DTM), Google Tag Manager (GTM), Signal, Tealium, Ensighten, Ghostery, Observepoint, Hub'scan, the Data Governance Episode of the Digital Analytics Power Hour (Episode #012),  PhoneGap, Floodlight / Doubleclick / DFA, In the Year 2000 (Conan O'Brien), Bird Law, Adobe Experience Manager (AEM), Webtrends Streams, data management platforms (DMP), the Personalization Episode of the Digital Analytics Power Hour with Matt Gershoff (Episode #031), josh.analyticsdemystified.com, and Tagtician.

Neeraj Agrawal is a general partner at Battery Ventures investing in SaaS and Internet companies across all stages.  He was a founding investor in BladeLogic in 2001 and has invested in several other companies that have gone on to stage IPOs, including Bazaarvoice, Guidewire Software, Marketo, Omniture, RealPage and Wayfair. His current, private investments include AppDynamics, Catchpoint, Chef, Cohesity, Coupa, Glassdoor.com, Nutanix, Optimizely, Pendo, SmarterHQ, Sprinklr, StellaService, Tealium and Yesware. For the last six years, Neeraj has been recognized on the Forbes Midas List, which ranks the top 100 venture capitalists in the world.   Click To Play   In Today's Episode You Will Learn: 1.) How Neeraj made his way into the world of VC? 2.)Question From Logan Bartlett: 'What is your thought process on what makes a good vs a bad deal? Also, how have you developed your ability to process deals and poke holes in logic?' 3.) How can early stage Saas founders determine the extent to their product market fit?? 4.) What is it like to back rocketships like GlassDoor or Marketo and helping scale operations when you’re in hyper growth mode? Does Neeraj agree with Sheryl Sandberg’s statement, it doesn’t matter where you sit, as long as you have a seat on the rocketship? 5.) Neeraj previously stated in a Nasdaq article that it is all about the team and the market. So I am intrigued what are Neeraj's thoughts on VC founder alignment? Neeraj also places emphasis on the market, so how does Neeraj view the juxtaposition between current and future market? 6.) One hurdle preventing some companies from growth is the ability to attain later rounds of funding so as a largely Series B investor, why is raising a Series B so tough? Is it the embodiment of the funding barbell? Items Mentioned In Today's Episode: Neeraj's Fave Blog: Brad Feld, Jason Lemkin Neeraj's Most Recent Investment: Pendo.io As always you can follow The Twenty Minute VC, Harry and Neeraj on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!   The Twenty Minute VC is brought to you by Leesa, the Warby Parker or TOMS shoes of the mattress industry. Lees have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is order completely online and ships for free to your doorstep. The 10 inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com/VC and enter the promo code VC75 to get $75 off!  

In this episode of #ThisOldMarketing, Joe and Robert look into the future with their 2015 content marketing predictions, which include some surprising channel focuses, communication issues with the C-Level, M&A activity and an overt focus on mobile (which could be a problem).   In addition, the boys talk about the "Year in Review" Facebook disaster, as well as an amazing overview of the opportunities in podcasting.  Rants and raves include an IKEA holiday commercial and the Neil Degrasse Tyson tweets. This week's TOM example: Tealium's Golden Book series.

In this episode, the second in our series on Universal Tagging the Beyond Web Analytics team talks with Ali Behnam, the co-founder of Tealium a provider of Universal Tag and Tag Management Platform.  The group explores what a Tag Management Platform is, and what types of sites can benefit from utilizing one.  The conversation covers [...]