AnalyticsToday Podcast

Watch this show on YouTube: https://www.youtube.com/watch?v=AgkRIxKT14g In today shows, Jeremy Roberts and Sameer Khan will discuss how digital marketing and analytics has evolved in the last 20 years and explain the different stages of the digital marketing and analytics journey. Here is what's covered: 1. Single channel analytics and marketing 2. Multi channel/OmniChannel analytics 3. Attribution analysis 4. Marketing Automation 5. Machine Learning 6. Personalization 7. Open Garden 8. Customer Data Platforms 9. Real Time Personalization 10. AI based personalization visit us: www.analyticstodaypodcast.com iTunes:https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732

Today's show is exciting because we have a great guest who is here to challenge the Chat GTP buzz with groundbreaking video intelligence AI solution that does not requires typing. Sud Bhatija is the founder of Spot AI that uses the video AI technology to identify actions/behavior and recommendations. In this show, you will learn: How Sud became the founder of an AI video company? What does the future of CCTV/Digital Camera system looks like and why you should care? How video intelligence is going to revolutionize businesses more than Chat GTP? What is the future of video recording systems? and a whole lot more. Always connect us at www.analyticstodaypodcast.com https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732

2023 is here and it's time for our full year digital and data predictions. In this show, Jeremy and Sameer will discuss the following digital and data trends and how it will impact you and your organization. We will also review our 2022 predictions and see where we landed. Brace on for a content filled show: Decentralizing social media to create a ‘super app' Data as a Service Video adoption continues to accelerate Increase in Marketing Data Tech Spending Content creator and brand alignment Technical to Anticipation Marketing Automation Move over chat bots, GTP4 is here Increase in Interactive Web Content Third Party Cookies Dies a Slow Death Data Mesh and Data Democratization Follow us on @sameerkhan or @jeremyaroberts or review us on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 www.analyticstodaypodcast.com

In today's show, we have a guest who was directly mentored by Elon Musk during his early days at Tesla. Nick Freund took the mentorship to heart and started an analytics workstream company called Workstream.io. Nick will share his unique and exciting experience of what it looks like to learn from one of the legends in the business and tech work - Elon Musk. He also shares: Interesting facts about his journey from and employee to a founder of a successful startup. His exact secret to building a tech company from scratch What is Workstream.io and what does it do and how it helps businesses solve a specific problem across the analytics journey? How is the changing data/analytics landscape impacting performance insights? Leave us your feedback: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 Visit us at www.analyticstodaypodcast.com

Today, at our show we have Christopher Nguyen who is a leader in the AI space and co-founder of Aitomatic. You will enjoy the conversation as we geek out with Christopher and cover the following topics: Learn how Chris started his career as a software engineer at HP, worked at Google and now heading Aitomatic. What is Aitomatic and how it's different from other AI players in the market? How human and AI can work together instead of AI replacing humans. How do you think AI will help us scale human productivity? Data is becoming a bigger problem for companies compared to automation. Mostly, it's not about big data but about linking few data sources. How companies can use automation to solve their smaller data problems? What will be the inflection point the world using more AI and Human combination? Where is Aitomatic is heading? Visit www.analyticstodaypodcast.com to listen to more episodes of our show. Leave your feedback on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732

Today's session we have a great guest Krishan Patel who is the VP of product for Apollo. Krishan will share insights on how his company is able to transform the sales prospecting process using artificial intelligence and data. In this session you will discover: How Krishan overcame challenges in his career to become VP of product? How Apollo combines demographic, industry and firmographic insights to deliver unique targeted profiles? What type of analytics does Apollo provide to the sales organization to improve conversion? What is the evolution in sales for B2B? How do should professionals plan for the future of selling? and a lot more.. Find us on AnalyticsTodayPodcast.com

Today, organizations are struggling as we live in the age of "Great Resignation". How can leaders take the best action for improving retention and maintaining healthy engagement for their employees? Ian White (CEO of Chart Hop) joins us as a guest and shares how data can transform organizations. We will discuss: Why HR data is a disaster (and how to fix it) How to implement people analytics The importance of proactively maintaining organizational health Why headcount planning is frustrating and time-consuming How creating a sense of purpose for employees promotes retention and attracts top talent Why organizations should ditch annual planning Leave us your feedback on iTunes or visit www.analyticstodaypodcast.com Support the show (www.patreon.com/analyticstoday)

2022 is here and we are having a great start to our podcast this year with another awesome guest John Horn. John is the CEO of StubGroup, a company that specializes in Google Ads and Analytics. Here is what we cover in this show: Johns career journey and lessons he learned from his first job to becoming CEO of StubGroup. He recently wrote an article based on the study his company conducted. The article demystifies ecommerce pricing strategy and consumer buying behavior. John will share some secrets of consumer buying behavior based on average order value and how you can use this for your organization. Changes in the paid search landscape and how to adap. Google tag manager changes and how it will impact organizations and much more... Leave us your feedback on iTunes or visit www.analyticstodaypodcast.com Support the show (https://www.patreon.com/analyticstoday)

2021 is coming to an end and I want to congratulate all our listeners for completing another challenging year filled with inflation, logistics challenges and Covid variants. Good news is 2022 brings new hopes and possibilities for the digital world. Today, we will share our 10 Digital and Data predictions for 2022: Marketers will use AI-powered audience solutions instead of cookie based Actionable video ads with in-video shopping experience will replace traditional video ads Conversational marketing will overtake script-based marketing IoT devices adoption rate will increase by 30% Sales teams will actively accommodate fully remote or hybrid sales model Customer loyalty in ecommerce will continue to evaporate Personalization will expand across multiple devices Metaverse marketing adoption will increase for top brands Ad optimization will become extremely sophisticated Social commerce and influencer marketing integration will increase There you have it. Our top predictions for 2022 for digital and data predictions. www.analyticstodaypodcast.com

Digital landscape is changing rapidly and it creates new challenges for the business to deliver the right customer experience while keeping privacy and governance in check. In this episode we have Rob Clarke the founder of digital experience platform Strala and now VP of Product at ObservePoint. We will have some exciting conversation about the following: What was the rational behind founding Strala, a customer experience measurement platform? How has digital experience evolved in the last 10 years? What is the future of digital customer experience? What is lacking in the Adobe's or Salesforce of the world when it comes to customer experience measurement? User privacy is now a buzz word and speaking from experience most organizations take it lightly just to satisfy the GDPR, CCPA and similar laws. How should a data analyst or marketer approach user privacy? Why is it important to capture every customer touchpoint when performing an audit and how do you get around the privacy issues when capturing the data? What advice should we give marketers and experience managers today who are trying to improve customer experience and market product and services? Leave us your feedback on iTunes or visit our website at www.analyticstodaypodcast.com

First of its kind, this show although not a legal advice is an opportunity to hear directly form data privacy expert and an attorney Alan Chapell. Alan is not only an attorney but also a song writer and singer. Here is what we cover in this show: Lawyer by trade and a singer/songwriter at the same time. Alan shares his motivation, inspiration and a unique career journey. What are the legal implications of the change in data privacy landscape? How to split roles and responsibilities across privacy teams? In today's challenging environment, how can a brand Increase transparency and communicate privacy information to consumers? Non legal advice on how to get out and stay out of data privacy troubles. (Please consult your attorney as this podcast is for entertainment purpose only and non a legal advice) How businesses must plan for a possible acquisition or merger? iTunes: bit.ly/analyticstoday www.analyticstodaypodcast.com

In this show, we had opportunity to discuss the issues experienced by sales and marketing organizations in the GDPR age. Tim Baird was able to dissect the exact challenges and opportunities experienced by data privacy companies and sales organization. Here is what we cover: What is the hardest part of selling a data privacy management platform to the businesses? How does the Observepoint play a role in reducing the GDPR impact? What is the key difference between a data privacy monitoring solution vs a consent management platform? What types of challenges or questions do you come across from customers when trying to sell data privacy solutions? What are the key differences in the perception of privacy and data management between EMEA and the rest of the world? How can a data and technology sales leader try to resolve these differences? Most data privacy issues arise from sales and marketing trying to leverage the personal data. Being a sales leader of a data privacy technology how can a privacy leader overcome this? ITunes: bit.ly/analyticstoday https://www.analyticstodaypodcast.com

Once in a lifetime you get to interview one of the top startup accelerators of our times. In this show, we have Steve Hoffman (Captain Hoff) as our guest and we left no chance to miss out the opportunity in exacting value for our listeners. Steve is a founder of startup accelerator firm called Founders space that has presence is more than 50 countries. If you are a startup or thinking to launch one then you cannot afford to miss this episode. Here is what we cover in this show: Steve's phenomenal career journey as a game developer, founder of multiple series startups and eventually founding the startup accelerator that is helping thousands of startups worldwide. What is Founders Space and is it different from other startup accelerators? How do you factor in the slowdown due to issues such as pandemic, political crisis and depleting resources? How to find out the real reason to launch a startup so you can enjoy what you do while making money? How to do a foolproof startup launch on a bootstrap budget? What is the one common theme across failed startups? How to avoid this trap? What type of startup should you apply for a job? Pre-funding, Series A,B,C? https://bit.ly/analyticstoday

Data is increasing at the speed of light and organizations are experiencing new challenges to manage data and technology. Inconsistencies and inaccuracies in data creates credibility issues for the leadership and data managers. In this show, we have Mike Fong who is a solution engineer at Observe Point. Mike will share how ObservePoint can help solve data problems using technology and tag management platform. ObservePoint gives data professionals confidence in their data and insights by: Automatically auditing your data collection for errors across your whole website Testing your most important pages and user paths for functionality and accurate data collection Alerting you immediately when something goes wrong Tracking your data quality and QA progress over time You can learn more about ObservicePoint at www.observepoint.com/analyticstoday www.analyticstodaypodcast.com https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732

People are the most important part of any organization. Sometimes, corporations are too focused on standard HR procedures and they lose key people insights leading to attrition, disengagement and layoffs. Ian Cook who is the leader of people analytics at Visier provides a refreshing alternative. In this information rich show, Jeremy and Sameer extract knowledgeable insights from Ian on how he runs his people analytics organizations. Here is a quick overview of what you will discover: What is People Analytics and how it is different from HR? What are some of the challenges experienced by people leaders today and how to overcome them? How companies can transform from being a People Operations to People Insights? How Covid-19 has impacted the people analytics and what steps leaders can take to mitigate the impact? You can visit us on www.analyticstodaypodcast.com

With 2020 behind us, the world is now ready to transform personally and digital as well. Did your organization jumped the digital transformation ship due to Covid-19 only to find lower benefits than promise? You are not the only one. There are still millions of businesses that were forced to go digital without a plan or strategy. In this show, we will dissect on how to capture value from your digital transformation initiatives strategically and tactically. Join us as we review 5 keys to increase the value of your digital initiatives and provide you gold nuggets to apply to your business.

Ti's the time of the year when Jeremy and I provide our predictions and trends for the new year. 2020 has been a crazy year for this planet and an amazing year for digital transformation. In this show, we will review our 2020 predictions and then share our insights on 2021 trends and what should we expect. Here is the list of the trends we will cover in this show: 1. Digital operations platforms (DOP) will replace ERP systems 2. Digital transformation will evolve from buzz word to reality 3. Messenger consolidation will expedite. 4. Buy button will be placed everywhere. Amazon will face fierce competition 5. Remote working adoption will accelerate employee privacy requirements and increase insider threats 6. Influencer marketing will grow rapidly. 7. VR Platforms marketing will be on the rise 8. Workplace automation is here to stay 9. Data cleansing will be automated 10. Cloud domination will take center stage 11. Live events adoption will increase across social platforms Leave us your feedback and have a happy and healthy new year. https://www.analyticstodaypodcast.com

According to latest TrafficGuard study, digital advertisers will waste $100M over the next 5 years. Interestingly, only 10% of all the advertising efforts produce results while businesses continue to invests billions in advertising. In this show, we had an opportunity to interview Dr. Michael Cohen who is the Chief Data and Tech officer at Marketing Evolution. Dr. Cohen and his company have specialized in creating solutions for digital organization to reduce wasted ad spend. Here are the insights you will uncover during this content rich show: Discover hard to find relationships between marketing channels Learn the exact type of analytics required to reduce spend Uncover the concept of Flexible Marketing and how it can be a game changer for modern marketing organizations How to develop a granular media plan? What is the ideal media mix strategy in the uncertain market? How data privacy is impacting marketers and digital leaders? Reach out and leave your feedback on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 Visit us on www.analyticstodaypodcast.com

In this show, we had the privilege to interview the best selling author of multiple books Robert Glazer. Bob, as he likes to call himself is a fascitinating leader, author and inspirational speaker who has touched multiple lives. In my view, this is one of the best shows we have even done if not the best. It's filled with gold nuggets for professionals from all walks of life. Here is what's included: How Bob went from being an analyst to a best selling author and CEO/founder of Acceleration partner? The secret to converting your passion into a book. The exact steps you can take to be successful when you are just getting started or if you are stuck. How a book can serve as a promotion tool and how to write one in less than 6 months? The most impactful way to overcome challenges presented by Covid19. A proven formula to improve how you do everything. Hint: Bob shares his life changing phrase. 3 ideas to elevate your spiritual, physical and emotional well being. Don't miss this show and share your feedback at www.analyticstodaypodcast.com

Digital marketing world is never going to be the same anymore. Google has announced it will deprecate third party cookies through its Chrome browser by 2022. Third party cookies drive most of the off site targeting and personalization. This change will impact marketers, analytics solutions and Google itself. In this show, we will dive deeper to explain the fundamentals of third party cookies, how cookies play a role in digital marketing and what kind of impact marketers will experience with the death of third party cookies. We will also share tools and strategies you can use right now to protect your retargeting and offsite remarketing efforts.

With Covid19, organizations are forced to transform and become digitally enabled quickly. However, digital transformation is not easy and companies lose fortune trying to transform legacy systems, process and culture. In this two part show, Jeremy and Sameer will dive deeper on how to conduct a digital transformation discovery session. These discovery sessions are the exact same we have used across Fortune 100, Inc 5000 and smaller businesses. Here are questions we answer on this show: What are the exact steps to conduct a powerful discovery session? What questions you must ask during each stage? How to detect if your sales or marketing operations is following a streamline digital process? How to uncover gaps and opportunities across sales and marketing funnels? How to analyze gaps across your buyers journey? Leave us reviews on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 Visit our website: www.analyticstodaypodcast.com

With Covid19, organizations are forced to transform and become digitally enabled quickly. However, digital transformation is not easy and companies lose fortune trying to transform legacy systems, process and culture. In this two part show, Jeremy and Sameer will dive deeper on how to conduct a digital transformation discovery session. These discovery sessions are the exact same we have used across Fortune 100, Inc 5000 and smaller businesses. Here are questions we answer on this show: What are the exact steps to conduct a powerful discovery session? What questions you must ask during each stage? How to detect if your sales or marketing operations is following a streamline digital process? How to uncover gaps and opportunities across sales and marketing funnels? How to analyze gaps across your buyers journey? Leave us reviews on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 Visit our website: www.analyticstodaypodcast.com

In this show we had an opportunity to interview the VP of partner marketing Denise Purtzer at Clear Sale. Denise has a deep cyber security and commerce background it was exciting to learn how her company is able to help ecommerce business recover lost revenue and prevent fraud during crisis. Here are the topics we addressed in this show: What is Clear Sale and how does it helps other eCommerce businesses ? What are the latest trends in cyber security and how is Covid-19 impacting these trends? What does the job market and the opportunity looks like in the cyber security marketing? How to protect your eCommerce business during crisis? Case studies of real life businesses and much more Leave us reviews on iTunes and visit our podcast site at www.analyticstodaypodcast.com

In this show, we had the pleasure of talking to Clare Flynn who is the CEO and Founder of Essentia Analytics. Essentia is a company that specializes in arming portfolio managers, fund managers, analyst and wealth managers with behavior insights to improve ROI. Clare shares the details on how she was able to take her Wall Street knowledge to help the investment community with state of the art solution. She provides insights on how an average investor can leverage analytics to overcome personal bias. Enjoy the show and leave us feedback on ITunes. Visit www.analyticstodaypodcast.com

According to survey done by Blinds Survey, 53.8% of U.S. Tech Firms Employees are Concerned about Job Security. During these challenging times employers are forced to cut cost and layoffs are not just limited to hospitality or travel industry. The domino effect of our connected economy is now catching up with the technology industry and your job may be at stake if you are not already impacted. To help technology professionals, we have schedule a free masterclass on April 24th 2020 from 10-10:40am central time. https://thecareercoach.co/careermasterclass In this free training, we will cover: The 3 strategic actions you must apply right now to protect your job or find another job ​Unusual trends guaranteed to reshape the technology job market forever that no one is talking about it The only performance chart you need to track right now that is not the stock market or your performance assessment ​3 important signs your job will be impacted in the next 30-90 days and it is nothing to do with your company’s balance sheet Looking forward to having you on this masterclass.

What is 5G and what's all the excitement about? How will 5G change your personal and professional lives? What will be the implication of 5G to your career and how can you be prepared. In this show, we will demystify 5G and separate hype from reality. You will learn what is happening with 5G and how you can capitalize on this change. We will also share some exciting news about a live event we are hosting for our listeners using zoom conference platform. You can get more details of this live event on https://www.analyticstodaypodcast.com/events Leave us reviews on ITunes or visit our website at https://www.analyticstodaypodcast.com/events

Rarely we come across talented marketers and analytics leaders with talent is so diverse than you can't stop but think this is spectacular. In this show, we are going to interview Tiankai Feng who is a digital analytics leader at Adidas. He will share his passion for digital analytics and his amazing journey. Plus, there is an awesome surprise for digital analytics leaders. Tune in to our show at www.analyticstodaypodcast.com and leave us feedback on iTunes.

2019 was a great year for digital and data professionals. Digital continues to dominate the world in every aspect and the transformations are evident in every parts of the business. Today, we are excited to share our 11 digital and data predictions for 2020. Enjoy and leave your reviews on Itunes and share your feedback. Here are the list of predictions: 1. Marketing and sales will continue to increase AI technology adoption. 2. Online buying will continue to put big box stores out of business. 3. Mobile messaging app users will surpass the number of social network users. 4. Video will become table stakes instead of innovative strategy. 5. The rise in cyber security threats will require new data management capabilities and innovation. 6. AI will enable more people to find work. 7. Online shopping will be labeled as an addiction. 8. Move over IOT, it's time for IOB (Internet of Behaviors). 9. Multi-cloud service providers will see bigger adoption. 10. 5G launch and adoption will make way for hologram or 3D video calls. 11. Digital and data jobs will grow by double digits.

We started our journey with digital marketing more than a 15 years ago. This was way before Facebook was invented. Basic Google search and a simple Amazon & Ebay websites were starting to get popular. Things have changed rapidly and almost everything right now touches digital. In this show we will talk about our journey from digital marketing to digital transformation. We will discuss why digital transformation is where the future is and then share our 5 part transformation initiatives.

In the final part of the 3-part series, we discuss what you need to do after you complete your interviews. Here is what you will learn: How to make sure you get an offer? The exact followup sequence you must use after the interview to get an offer. How to sense the organization in your first 30 days? Unusual 30-60-90 day plan and much more www.analyticstodaypodcast.com

In the first part of this series we discussed how to improve your resume to land the interview. In the part 2 of the "How to land a High Paying Digital or Data Job", we will discuss how to prepare for the interview process. Here are few things we discuss in this show: How to gain confidence of the interviewer within the first few minutes of your arrival. Things you should never say during your interview. How to improve your chances of getting an offer. How to position your self with unshakable confidence. and much more

Digital and Analytics are the two fastest growing industries. There is always opportunity for digit and data leaders. There are tons of jobs in the market. However, it's not easy to find a high paying job that you will enjoy for atleast 3-5 years. In this three part podcast series, we will show you how bypass recruiters and get interview calls, deliver a job winning interview and establish yourself in the new organization. This show is about optimizing your resume, creating a rock start LinkedIn profile and landing interview call.

Content is no longer the king but relevancy is what really matters. Consumers are becoming smarter than the companies in terms of getting key information to make purchase decisions. In this show, we invited Nick Edouard who is the president and Chief Product Officer at PathFactory. Nick has spent his career identifying what type of content clicks with buyers and he went on to build a company around it. Originally called LookBookHQ, Nick's company Pathfactory allows organizations to increase content relevancy by identifying content engagement and usage using machine learning algorithms.

MarTech is short for Marketing Technology. In the last seven years, there has been a significant growth in marketing technology. In 2011, there were few hundred marketing tech and in 2019 there are more than 7000 technologies. This rapid change requires organizations to follow a strong process to implement marketing tech. In this show, Jeremy and I will go through the seven strategic steps required to implement any marketing technology in your organization. These steps apply to big or small companies. Here are the steps: Alignment Requirement Research Recommendation Implementation Training Governanace Leave us your comments and feedback. Visit our website www.analyticstodaypodcast.com

2019 is off to a great start and organizations are finding news way to improve return on investment and maximize marketing dollars. In today's show, Jeremy and I discuss the top marketing technology platforms and digital trends. We dive into the different types of platforms, their growth trends, market size and how and when to utilize these platforms. Here are the categories we will discuss: Content management systems (CMS) Ecommerce platforms Marketing Automation and Email Management Social Media Marketing tools CRM Digital Advertisement and Audience Management Platforms Content marketing and digital trends The source of our information is Brafton 2019 State of Content Management report. source: https://www.brafton.com

AI is impacting almost every industry and company. The hype is promising but does will it really stand the test? What about the marketing and analytics jobs? How will AI impact your life in marketing or analytics? What about Data? I know you have all these questions so we (Sameer and Jeremy) will discuss these and similar topic in today's show. We will address: Impact of AI on customer data unification How AI will replace a regular analyst job Producing content at the speed of light No more waiting for a customer support agent. AI's got your back Make your website look like the customers preference on the fly Hope you enjoy this show and connect with us at www.analyticstodaypodcast.com or www.keywebmetrics.com

In this show, we will discuss our Data, Analytics and Marketing predictions for 2019. We will also review the 2018 predictions and evaluate which ones were spot on vs those that didn't held true. The episode is filled with digital, AI, data, marketing and technology insights and is one of the fastest way to get you up to date on the latest trends. Be sure to leave us your feedback on iTunes and you can get the show notes on either www.keywebmetrics.com or our podcast website www.analyticstodaypodcast.com

Data is the new oil and it pretty much feed all aspects of our lives including personal, financial, business and health. We use more data than the all previous generations combined. However, we don't realize the implications of the massive data age. The media today covers fake news ignoring the fact the fake news are created by fake data. In this show, we drill down in to the specifics of fake data. We discuss the following: What is fake data? How is fake data generated? Why fake data is a bigger issue than we believe it is? How fake data could have almost impacted lives of heart patients in Japan? Finally, how to overcome the challenges presented by fake data. We also leave you with two sources to test the fake data on your own. Visit: www.analyticstodaypodcast.com or Datacrackle.com for show notes

In this podcast we had an opportunity to interview Mervyn Alamgir who is the head of digital marketing at TIBCO. Mervyn is a good friend and a well known digital leader in the B2B space. We will discuss: How to transform SaaS organizations with digital and MarTech? How to enable a change environment while building trust with sales? Tips to overcome marketing challenges in enterprise organizations. and lot more Follow us at www.analyticstodaypodcast.com or leave us your reviews on Google or Itunes

Marketing attribution is consistently one of the most debated topic. With increase in the number marketing and sales channels it becomes harder to give proper credit to each initiatives. In this show, we will discuss the five key elements of implementing the marketing attribution model. We will drill down into each best practice and discuss it in detail to help our users fully understand the mechanics of marketing attribution. Follow up on www.analyticstodaypodcast.com

Analytics companies are growing at the speed of light. Each year a new organization pops up offering a new way to look at data. The phenomenal growth leads to mergers and acquisitions due to marketing consolidation. In this show, we will discuss the biggest analytics company acquisitions of 2018. We will share insights on why the acquisitions were made, what was the investment and how these acquisitions will benefit the end user. Leave us a feedback on Itunes for #AnalyticsToday podcast. Find us at www.analyticstodaypodcast.com

There has been a new development in the non-scientific community about the shape of the earth. A concept called as flat earth has been in the news lately and has been backed by multiple celebrities. It is interesting to watch the debate between people who believe in round earth vs flat earth. In this show, we wanted to discuss some of the mathematical and analytical equations that are used in these debates. These mathematical equations are backed by science and have been used by scientific community for a long time. We would like to discuss these equations and provide information from both side of the coin.

GDPR kicks in on May 25th 2018 and will impact all of us in ways we could not imagine. With only 10 days left to the launch of GDPR laws it becomes inevitable to avoid its impact. In this show we interview CEO of Jungle Disk and Data Privacy expert Bret Piatt. Bret shares his passion about cyber security, technology and coding. In addition, he talks about how companies big or small should prepare for GPDR. What are the ramifications of the GDPR and the new data privacy laws going into effect on May 25th 2018. He provides detailed insight and action plan for companies to take action and avoid huge penalties. Here are some of the resources mentioned on this show: https://www.csoonline.com/article/3269578/compliance/what-small-business-owners-should-know-about-gdpr-and-why.html https://www.uscyberpatriot.org/ https://www.linkedin.com/in/bretpiatt http://www.cybertalkradio.com/

Last week, Sameer Khan was a guest speaker at the MarTech West conference. This podcast is the recording of his well received presentation on attribution and marketing technology. "Attribution" is no longer a buzzword, but a business imperative. It's also tricky at best to get right, with many companies struggling to effectively gather and analyze attribution data. In this session, we will dive into attribution challenges and provide a plan of action to surface key insights you'll need to evolve your marketing campaigns. You will learn how Alert Logic's award-winning marketing operations team was able to partner with Sales and Finance to implement a companywide attribution model. Sameer will share the steps you need to take to successfully implement an attribution model, and the lessons he learned going through the process. Session takeaways include: - how to successfully navigate the attribution conversation with sales and finance. - precise steps you can take to implement a companywide attribution model. - best practices for attribution technology and reporting and thing to avoid.

Today Jeremy and Sameer will discuss the five types of marketing attribution stakeholders, their views on marketing attribution and how you can work with them. We will give you a detailed view of the approach and methodologies that has worked for us to overcome organizational challenges when leading marketing attribution conversation. We will also leave you with questions and ideas on how to work with different stakeholders and close gaps. Listen and implement the techniques and tips on implementing and managing organization wide attribution platforms and solutions.

In this show we had the opportunity to talk to Peter Fader and Dan McCarthy. Peter is well known for his work around customer centricity and customer lifetime value. He has written several research papers and a book on that topic and is a professor of marketing at the Wharton School of the University of Pennsylvania. Dan McCarty is a PHD and co-founder of the company called Zodiacmetrics.com where he partners with Peter to help customers solve marketing challenges. Here are the topics we will cover: What is customer lifetime value and what it is not? The correct way to measure and use customer lifetime value. What is the role of CRM for customer centricity? How to balance between acquisition and retention marketing initiatives? and much more.

2018 is almost here and most professionals are in the process of planning for the new year. We want to close the year on a special note by giving you the data, analytics and marketing predictions. In this show, we will discuss 11 data, analytics and marketing predictions for 2018. Join us and start preparing for the new year. You can always find out on Soundcloud, Google Play or Apple Itunes or our website www.analyticstodaypodcast.com

Revenue marketing is a concept of improving marketing funnel by focusing only on the revenue impacting initiatives. Joel Burke has been a big proponent of revenue marketing and his company Outshine specializes in helping customers find revenue opportunities across the marketing funnel using advanced attribution. In this podcast, we will drill down into specific action items on how to improve marketing funnel and deploy multichannel attribution. We will also discuss the use of CRM and marketing automation for revenue marketing and how to build a successful revenue marketing stack. Visit us at www.analyticstodaypodcast.com for listing of our shows or get our latest episode from soundcloud.com/analyticstoday.

In this AnalyticsToday podcast show, we had an opportunity to talk to another co-founder of Uberflip Yoav Shwartz. We discuss in great details the data science and artificial intelligence to drive content strategy and customer experience. Yoav provides insights on why AI is the future of content marketing and how his company is able to leverage AI and third party data sources to turn content into a story telling experience. He also provides great advise on how to build a company from scratch and how data is can help solve many demand generation problems. As always, review the full show notes on www.analyticstodaypodcast.com and leave us your reviews on Itunes.

This is another exciting edition of the #AnalyticsToday podcast as we discuss the future of content marketing with UberFlip founder and CMO Randy Frisch. In this show, Randy shares detailed insight on where content marketing is heading, what marketers should do to prepare themselves and how his company Uberflip can help end users. He talks about his personal journey and how why there was a need for a different type of content marketing company. Uberflip is also running an Account Based Marketing campaign for holidays and listeners can check that out at Hub.Uberflip.com. As always, you can visit www.analyticstodaypodcast.com to review shownotes and share your feedback. If you are enjoying AnalyticsToday then don't forget to leave a review on Itunes.

Today we have another awesome guest on the show. Matt Heinz of Heinzmarketing.com who is a popular marketing thought leader, entrepreneur and author. In this show, Matt will share his thoughts on sales and marketing pipeline marketing, pipeline prediction and variety of other key topics. Join us and listen till the end and later follow us at www.analyticstodaypodcast.com