Podcasts about resourceful designer

Welcome to another episode of Resourceful Designer. I'm your host, Mark, and today, I've got an interesting topic inspired by a friend's podcast. You know, it's funny how ideas for podcast episodes can come from the most unexpected places. Sometimes, I meticulously plan out a topic, but other times, like today, a random sentence can spark an idea. Today, we're discussing the importance of asking specific questions, especially in our design businesses. This concept hit home for me through my TV show podcasts like Under the Dome, Orphan Black, and The Expanse. When I started asking targeted questions to my listeners, feedback soared from a handful to dozens per episode. It was a game-changer! So, how does this relate to design? Well, asking clients broad questions like, "What do you think?" rarely yields useful feedback. Instead, be more precise—ask about colour choices, font styles, or layout. This approach makes it easier for clients to provide constructive feedback, helping you create designs that truly meet their goals. Stay tuned as I share insights and tips from my podcasting journey that you can apply to enhance client interactions and improve your design process. Let's get started!

In this episode of Resourceful Designer, I share a cautionary tale about losing generational clients and the critical lesson I've learned from my mistakes. Whether you're dealing with family-run businesses or companies with long-standing leadership, you'll discover the importance of building relationships with the next generation to ensure client loyalty. Listen as I recount personal stories and offer valuable insights to help you avoid falling into the same trap. Don't miss this crucial episode that could save your client base in the years to come!

In this episode of Resourceful Designer, I delve into the crucial aspect of redefining your introductory hook to capture clients effectively. I discuss the significance of crafting a compelling introduction on your website and other marketing materials that resonates with your target audience's "What's in it for me?" mindset.  By analyzing examples of website hooks, I emphasize the importance of conveying the value you offer to potential clients right from the start. Join me as I explore the power of a well-crafted hook in attracting and retaining clients, helping you grow and succeed in your design business. Find the episode and shownotes on the website at https://resourcefuldesigner.com/episode342

Unofficial Packers Fan Podcast #296 - It may only be the month of May, but that doesn't mean there's not a lot to talk about in regards to our Green Bay Packers. The NFL draft took place in Michigan recently, and the green and gold made some very interesting choices this year. Wayne and I will discuss that and more…all on YOUR Packers Fan Podcast! [00:25] Introductions of Scott Clark and Wayne Henderson. [01:32] We briefly mention what we were up to since the playoffs. [06:21] The Green Bay Packers selected some excellent players in the 2024 NFL Draft, and we talk about them all with you. [26:50] Listener Dan Deiler, Captain Pack Sparrow, went to the Draft, and has some great insights to any Packers fans hoping to go to the 2025 NFL Draft in Green Bay! [39:40] Thank yous and shoutouts.  [41:40] PFP Community Outro. Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2024 by Wayne Henderson and Scott Clark

Welcome back to another insightful episode of Resourceful Designer, where today's message is all about the art of engagement over trivial chatter. I'm your host, Mark Des Cotes, and in episode 341 we dive deep into the importance of engaging more and talking less. We explore how the wisdom of an elementary school teacher, who emphasizes understanding her students to truly elevate their learning, can be a powerful lesson for us as graphic designers in our own client interactions. I'll share with you how critical it is to connect with clients on a level that goes beyond flaunting our design skills. We discuss why it's paramount to focus on bringing a client's vision to life, rather than overwhelming them with our technical prowess. In this episode, we'll delve into the pitfalls of design platforms like Fiverr, where lack of communication often leads to less-than-ideal results. We also talk about the golden moments of design that come from a genuine exchange of ideas, the transition from transactional to transformational conversations, and the art of using strategic silence to uncover a client's real needs, adopting techniques used by great salespeople and interviewers like David Letterman. So before you speed ahead to your next client meeting ready to showcase your portfolio, remember to pause and truly listen. The insights you gain may very well unlock the potential for your greatest design work yet. Stay tuned as we navigate together the journey of growing and running a successful design business with community, creativity, and a keen ear for our clients' stories. Join the Resourceful Designer Community as we support each other in our goal to prosper, all this and more for just $15 a month. Let's dive into the episode!

Welcome to episode 340 of Resourceful Designer. Today we're diving into an intriguing question: Are your design clients time or money minded? We'll unpack the significance of understanding whether your clients value their time over their money or vice versa. I'll share some personal anecdotes, like the time I decided to replace my wife's car backup camera myself to save money, and on another occasion, when purchasing a course on Facebook ads, valued my time more. We'll explore how this distinction applies to your design business, how it affects the way you position your services, and ultimately, whom you attract as clients. Do your clients often haggle over prices or seek discounts? Or do they prefer paying more to ensure quality and save time? By delving into these differences, I'll help you understand the importance of marketing yourself effectively to attract the right kind of clients for your business. Are you ready to shift your perspective and potentially the trajectory of your design business? Stay tuned as we discuss how being a problem solver for your clients goes beyond just design work—it's about addressing their deeper concerns with money and time. Let's get started.

In this episode of Resourceful Designer, I delve into the topic of accepting credit card payments from clients. I received an email from Phil, thanking me for the podcast's impact on his transition from working for an employer to running his own business. Phil's client asked to pay by credit card, and he was unsure how to proceed. I share the simplicity and speed of credit card payments and elaborate on the various options available, from PayPal to Stripe and other accounting software. I discuss the fees involved and the ways to incorporate them into pricing strategies, emphasizing the convenience and tax deductibility. Join me as I break down the process of accepting credit card payments and provide insights for design business owners looking to streamline their invoicing and payment processes.

Have you ever been in a sticky situation where a client has asked for your working files? In this episode of Resourceful Designer, I delve deep into the topic of whether or not to hand over working files. Join me as I share personal experiences and insights to help you navigate this common dilemma in the design industry. From legal considerations to negotiating with clients, I offer practical advice to help you make informed decisions and protect your creative assets. Tune in to discover the nuances of sharing final files and gain valuable tips on handling such requests in your design business.

On this episode of Resourceful Designer, I delve into the critical topic of backups. Through two poignant real-life stories, I stress the importance of not solely relying on web hosts for backups. I share a scenario where a client's website was lost due to an overlooked credit card update and the absence of off-site backups. I emphasize the significance of using plugins like Solid Backups for WordPress or services like Backblaze for complete cloud-based backups. I underscore the need to protect valuable data, whether for personal memories or business assets. Join me to understand the pivotal role of backups in safeguarding your design business and creative work.

In this episode of Resourceful Designer, I discuss a common mistake designers make when presenting their work to clients. Drawing from my own experience, I delve into the significance of presentation and its impact on a design business. Sharing insights from my college days to my current approach, I highlight the practice of presenting designs to clients with crucial information included. I explain how this method not only enhances professionalism but also leverages client sharing to attract potential leads. Join me as I reveal how this simple adjustment in presentation can make a substantial difference in your design business' growth. 

In this episode of Resourceful Designer, I share my journey as an entrepreneur and the pivotal role delegation has played in shaping the success of my business. From initially shouldering every responsibility solo to embracing the power of collaboration, I delve into the transformative impact of outsourcing tasks beyond my expertise. By strategically investing in external help, whether through hiring specialists or utilizing online platforms, I've been able to optimize productivity and focus on growth-oriented activities. Through examples from my own experience, I highlight the importance of recognizing the value of time and leveraging it effectively to propel business growth. Whether it's mastering the art of delegation or making strategic investments, this episode offers insights into empowering your business through collaboration and outsourcing.

Unofficial Packers Fan Podcast #295 - Although another long-offseason is upon our Green Bay Backers, we did have some wild things from the game in Frisco to talk about, so we shall….all on this season finale edition of YOUR Packers Fan Podcast! [00:25] Introductions of Scott Clark and Wayne Henderson. [01:15] We recap the highs and lows from the Packers loss in SF. [25:45] To close out the season, we have one of the best collections of listener feedback to date!  Enjoy! [1:13:10] Thanks again to Angel for having Wayne on his Martinez and Company YouTube show.  [1:14:11] Thank yous and shoutouts.  [1:15:35] PFP Community Outro. Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2024 by Wayne Henderson and Scott Clark

Welcome to this episode of Resourceful Designer, where I explore the topic of thick skin in the world of design. Reflecting on my 30+ years as a designer, I share the often unspoken truth about needing a resilient attitude to thrive in this industry. I draw from personal experiences, offering valuable insights on handling criticism, difficult clients, and managing expectations, particularly when running your own design business. Join me for a candid conversation about the realities of being a designer and the resilience required to navigate the challenges of this creative profession. 

Welcome to Resourceful Designer, the podcast where I explore the ins and outs of running a successful design business. In today's episode, titled "6 Pricing Hacks To Land Hesitant Clients," I share valuable strategies to influence clients into accepting pricing offers. I delve into 6 pricing hacks. From eliminating commas in large pricing to offering three-tier pricing options, I provide actionable tips to make your pricing more appealing and increase the likelihood of client agreement. Tune in as I discusses real-life examples and practical strategies to help you land those hesitant clients and grow your design business.

Unofficial Packers Fan Podcast #294 - Shocking everyone, the Packers are on their way to the divisional round of the playoffs. While breaking the Cowboys perfect streak at home was awesome, the true test is next week in San Francisco. We've got a lot to discuss about the game in Dallas as well the upcoming battle against the Niners. As usual, you guys delivered on your own feedback as well. All this and more coming up on YOUR Packers Fan Podcast! [00:30] Introductions of Scott Clark and Wayne Henderson. [01:27] How about that Wild-Card win over the Cowboys?  Lots to talk about, from the game. [18:00] Listeners shared a stunning collection of feedback, and we, in turn, share it with everyone. [48:05] Wayne and Scott preview next Saturday's Packers at 49ers Divisional Round playoff game, including Scott's Keys to a Packers Victory. [1:02:00] Thank yous and shoutouts.  [1:03:22] PFP Community Outro. Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Bears at Packers matchup on ep 292.  Read the official Packers Dope Sheet before each game. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2024 by Wayne Henderson and Scott Clark

Unofficial Packers Fan Podcast #293 - Our Green Bay Packers are back in the playoffs, where we belong!  What will happen next?  We're not sure, but we are going to have a lot of fun talking about it with you, on this edition of YOUR Packers Fan Podcast! [00:19] Introductions of Scott Clark and Wayne Henderson. [01:18] We talk about all of the great stuff from the win over the Bears. [26:10] Listener feedback is a big highlight again this week. [58:48] Wayne and Scott preview next Sunday's Packers at Cowboys Wild-Card playoff game, including Scott's Keys to a Packers Victory. [1:13:40] Thank yous and shoutouts.  [1:15:22] PFP Community Outro. Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Bears at Packers matchup on ep 292.  Read the official Packers Dope Sheet before each game. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2024 by Wayne Henderson and Scott Clark

Welcome to episode 330 of Resourceful Designer, where I explores the concept of reclaiming lost time through a "time audit." J Listen as I delve into the benefits of identifying and eliminating time-wasting activities to make room for more meaningful endeavors. In this episode, you'll discover practical strategies for optimizing your schedule, from setting time limits on client meetings to evaluating networking commitments. Learn how to conduct your own time audit, gain insight into the Eisenhower Matrix method of analyzing your time, and find inspiration to prioritize self-improvement in the new year. Stay tuned to discover how to regain control of your time and make 2024 your most productive year yet.

Unofficial Packers Fan Podcast #292 - Happy New Year, Packers Fan Community! What a way to finish the year with a win over the Minnesota Vikings. There's only one game left in the regular season, and it's an important one, especially if you still have hope for the green and gold in the playoffs. We'll discuss the win, make our predictions for the Bears game, and see what all of YOU have to say. All this and more, on YOUR Packers Fan Podcast! [00:26] Introductions of Scott Clark and Wayne Henderson. [01:15] We are excited to start 2024 by talking about the stunning Packers win over the Vikings. [14:32] Listener feedback was brilliant again this week! [41:49] We preview this Sunday afternoon's Bears at Packers game, including Scott's Keys to a Packers Victory. [55:25] Thank yous and shoutouts.  [56:40] PFP Community Outro. Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. Read David Newman's articles at The Gaming Outsider and follow him on X here. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Packers at Panthers matchup on ep 290.  Read the official Packers Dope Sheet before each game. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2024 by Wayne Henderson and Scott Clark

Unofficial Packers Fan Podcast #291 - Although our Christmas Eve game was more stressful than a holiday game should be, a win is a win.  We'll be talking about that game and also previewing what will hopefully be an anxiety-free contest on New Year's Eve in Minnesota.  Join us, won't ya, all coming up on YOUR Packers Fan Podcast! [00:25] Introductions of Scott Clark and Wayne Henderson. [01:18] What did we love, and not really love from the win over the Panthers?  We'll definitely talk about that with you. [20:30] Thanks for sharing your listener feedback, so we can share it with others. [46:30] We preview next Sunday night's New Year's Eve game, when the Packers head to Minnesota. [57:45] Thank yous and shoutouts.  [59:20] PFP Community Outro. Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. Read David Newman's articles at The Gaming Outsider and follow him on X here. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Packers at Panthers matchup on ep 290.  Read the official Packers Dope Sheet before each game. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2023 by Wayne Henderson and Scott Clark

Unofficial Packers Fan Podcast #290 - It was a sad day in Lambeau when the Packers hosted the Tampa Bay Buccaneers. It sure seems like the season is over for the green and gold, but is there still a chance? We'll discuss that as well as recap the loss, complete with our listeners' thoughts about the game. All this and more on this episode of YOUR Packers Fan Podcast! [00:25] Introductions of Scott Clark and David Newman. [01:49] We share the few highlights, and the many lowlights, from the loss to the Buccaneers at Lambeau Field. [20:15] Some excellent listener feedback is shared. [36:11] We preview next Sunday's Packers at Panthers game, including David's Keys to a Packers Victory. [1:02:30] Thank yous and shoutouts.  [1:04:30] PFP Community Outro. Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. Read David Newman's articles at The Gaming Outsider and follow him on X here. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Packers at Lions matchup on ep 286.  Read the official Packers Dope Sheet before each game. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2023 by Wayne Henderson and Scott Clark and David Newman

A look back at 2023 and a look ahead to 2024. Thank you for your continued interest in what I do at Resourceful Designer. I appreciate you more than you know. Many great resources are available for learning and growing as a designer, and I'm humbled that you chose to spend a bit of your valuable time with me. I am continuing my annual tradition. This last podcast episode of the year is my Look Back, Look Ahead edition. It's where I reflect and share my year as a design business owner. Then, I'll look ahead at what I want to accomplish in 2024.

Unofficial Packers Fan Podcast #289 - Did our Packers get over confident?  Or, did we try to get too cutesy?  Either way, it was a tough loss to take.  And now, we need to get back on track and keep our playoff dreams alive.  Let's talk about it, and more, next on this edition of YOUR Packers Fan Podcast! [00:25] Introductions of Scott Clark and Wayne Henderson. [01:15] We re-live the highs and lows from the Packers loss to the Giants on MNF! [18:18] As is tradition, your brilliant listener feedback is a highlight of the episode. [36:11] We preview next Sunday's Buccaneers at Packers game, including Scott's Keys to a Packers Victory. [47:40] Thank yous and shoutouts.  [48:57] PFP Community Outro. Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. Wayne Henderson also hosts the Don't Blink podcast, devoted to Doctor Who. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Packers at Lions matchup on ep 286.  Read the official Packers Dope Sheet before each game. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2023 by Wayne Henderson and Scott Clark.

Unofficial Packers Fan Podcast #288 - It's been about 20 hours since the final whistle, and I'm pretty sure I can still feel my heart beating out of my chest. Wayne and I will talk about all the highs and lows of the incredible win over the Chiefs, plus tons of feedback from all of your. All this and more coming up next on this edition of YOUR Packers Fan Podcast! [00:25] Introductions of Scott Clark and Wayne Henderson. [01:22] We recap the amazing victory over the Chiefs on Sunday night! [17:07] We like to share great listener feedback, so we do. [45:25] We preview next Monday night's Packers at Giants game and Scott's Keys to a Packers Victory. [57:43] Thank yous and shoutouts.  [59:25] PFP Community Outro. Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. Wayne Henderson also hosts the Don't Blink podcast, devoted to Doctor Who. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Packers at Lions matchup on ep 286.  Read the official Packers Dope Sheet before each game. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2023 by Wayne Henderson and Scott Clark.

In this episode of Resourceful Designer, I explore the concept of pitch work as a powerful tool for growing your design business. I explain the difference between pitch work and spec work, detailing how pitch work involves presenting work to a client they didn't ask for, potentially for free or at a discount.  Through personal experiences and anecdotes, I outline how pitch work has helped me grow my design businesses, including entering a new niche and building my portfolio.  I present various scenarios where pitch work can be beneficial, from offering discounted services to approaching potential clients with innovative design ideas. My practical insights and real-world examples make this episode a must-listen for designers looking to leverage pitch work for business growth.

Unofficial Packers Fan Podcast #287 - Although Thanksgiving meals are best served warm, revenge on the Lions was served cold.  But, what about cold turkey, you say?  No matter, our Packers are glad to be back at cold Lambeau Field hosting the Chiefs next Sunday night.  So much to talk about with you, all in this episode of YOUR Packers Fan Podcast! [00:20] Introductions of Scott Clark and Wayne Henderson. [01:30] We recap the stunning win over the Lions in Detroit! [10:25] Listener feedback is amazing, as is tradition. [40:48] We preview next Sunday night's Chiefs at Packers game and Scott's Keys to a Packers Victory. [54:45] Thank yous and shoutouts.  [55:15] PFP Community Outro. Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. Wayne Henderson also hosts the Don't Blink podcast, devoted to Doctor Who. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Packers at Lions matchup on ep 286.  Read the official Packers Dope Sheet before each game. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2023 by Wayne Henderson and Scott Clark.

Unofficial Packers Fan Podcast #286 - What a fantastic weekend of Packers football! The Packers prevailed over the Chargers, and we'll talk about what went so well for the team this week. We also have lots of feedback from all of you fine listeners. And don't forget: The Pack plays on Thanksgiving this year, so we'll preview the game against the Lions on Turkey Day, complete with keys to a victory. All this and more on YOUR Packers Fan Podcast. Call the listener voicemail at +1 (920) 372-2546 or email your audio feedback to Feedback@PackersFanPodcast.com Discussed on This Week's Show. [00:30] Introductions of Scott Clark and Wayne Henderson. [01:30] We recap the highs and lows from the Packers big win over Chargers. [13:13] Listeners share their insights. [40:26] We preview the special Thanksgiving Thursday game in Detroit, including Scott's Keys to a Packers Victory. [56:14] Thank yous and shoutouts.  [58:00] PFP Community Outro. Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. Wayne Henderson also hosts the Don't Blink podcast, devoted to Doctor Who. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Packers at Steelers matchup on ep 284.  Read the official Packers Dope Sheet before each game. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2023 by Wayne Henderson and Scott Clark.

Welcome back to Resourceful Designer! In today's episode, titled "10 Steps Toward Design Business Success," I have an incredible lineup of tips and strategies to share with you. Whether you're just starting in the design industry or looking to take your established business to new heights, there are ten critical factors you need to consider. I will dive into each step. These steps are crucial in ensuring the growth and success of your design business. So, grab your notebook and get ready to take your business to the next level! Let's dive right in.  

Unofficial Packers Fan Podcast #285 - The heart attack Pack are back. That loss in Pittsburgh was a bit of a heartbreaker, to be sure, and we'll talk about it.  But the Packers are getting ready for the Chargers to come to Lambeau Field, and we'll talk about that as well.  It's all on this edition YOUR Packers Fan Podcast. Call the listener voicemail at +1 (920) 372-2546 or email your audio feedback to Feedback@PackersFanPodcast.com Discussed on This Week's Show. [00:25] Introductions of Scott Clark and Wayne Henderson. [01:20] We relive our favorite parts of the exciting Packers game with the Steelers (despite us losing). [10:10] Fantastic listener feedback. [38:50] We preview Sunday's Chargers at Packers game, including Scott's Keys to a Packers Victory. [54:04] Thank yous and shoutouts.  [55:22] PFP Community Outro. Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. Wayne Henderson also hosts the Don't Blink podcast, devoted to Doctor Who. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Packers at Steelers matchup on ep 284.  Read the official Packers Dope Sheet before each game. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2023 by Wayne Henderson and Scott Clark.

Welcome to episode 326 of Resourceful Designer. In this episode, I highlight the importance of informing your clients about your full range of services. Drawing from my own experiences, I emphasize how clients may not be fully aware of everything you are capable of. By sharing my own revelations and successful strategies for informing clients, I shed light on opportunities for designers to expand their businesses and nurture existing client relationships. Join me as I revisit the valuable insights from episode 2 and explore the impact of effectively communicating your capabilities to your clients.

Welcome back to another episode of Resourceful Designer! In today's episode, I welcomes a special guest, Michael Bruny-Groth, the creator of Logo Package Express, Logo Package Portal, and the newest addition to the Logo Package family, Logo Package Swatch. We dive into the details of Logo Package Swatch, a powerful tool that helps designers organize and display color palettes for their clients. We discuss its features, customization options, and how it can prevent mistakes in copying and typing color codes. We also explore the benefits of Logo Package Swatch, including its integration with Adobe Illustrator and the ability to find the closest Pantone color matches. Additionally, we discuss Logo Package Express and Logo Package Portal, two other products that streamline the logo export process and provide easy access for clients.  So, whether you're a designer looking for better color organization or a client needing an efficient logo package management system, this episode has something for you. Don't forget to use the exclusive discount code "RESOURCEFULDESIGNER" for a 20% discount on any Logo Package product (excluding Portal subscription)! Sit back, relax, and enjoy this episode of Resourceful Designer. Let's dive in!  

Unofficial Packers Fan Podcast #284 - The green and gold were victorious over the Rams, and we're excited to discuss it with you and to hear from all of you listeners. We'll also look ahead to the next challenge against the Steelers.  All this and more on YOUR Packers Fan Podcast. Call the listener voicemail at +1 (920) 372-2546 or email your audio feedback to Feedback@PackersFanPodcast.com Discussed on This Week's Show. [00:25] Introductions of Scott Clark and Wayne Henderson. [01:44] We recap the huge win over the Rams. [08:40] Brilliant listeners share their feedback with you. [30:05] We preview Sunday's Packers at Steelers game, including Scott's Keys to a Packers Victory. [40:40] Thank yous and shoutouts | Outros.  Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. Wayne Henderson also hosts the Don't Blink podcast, devoted to Doctor Who. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Packers at Rams matchup on ep 283.  Read the official Packers Dope Sheet before each game. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2023 by Wayne Henderson and Scott Clark.

Welcome to episode 324 of Resourceful Designer, titled "You Are An Expert." In today's episode, I share a personal story that taught him a valuable lesson about business. It may not be a story about design or web development, but it's one that you should hear. Join me as I recounts being stopped at a police roadblock and the unexpected expert status I discovered. Stay tuned to learn how knowing just a little more than someone else can make you an expert in their eyes. Let's dive in!  

Unofficial Packers Fan Podcast #283 - Yellow flags and Jordan Love's passes were all flying high, maybe a bit too high and often.  Either way, the Rams are up next for the Pack, and so is our discussion with you!  All on this episode of YOUR Packers Fan Podcast. Call the listener voicemail at +1 (920) 372-2546 or email your audio feedback to Feedback@PackersFanPodcast.com Discussed on This Week's Show. [00:23] Introductions of Sir Troy Heinritz and Wayne Henderson. [01:27] We recap the crazy loss to the Vikings. [15:00] Listener feedback is fantastic, as always. [49:50] We preview Sunday's Rams at Packers game, including Troy's Keys to a Packers Victory. [1:02:40] Thank yous and shoutouts | Outros.  Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. Check out Troy Heinritz' The Hollywood Outsider podcast. Wayne Henderson also hosts the Don't Blink podcast, devoted to Doctor Who. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Vikings at Packers matchup on ep 282.  Read the official Packers Dope Sheet before each game. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2023 by Wayne Henderson and Troy Heinritz.

Unofficial Packers Fan Podcast #282 - Well, I think it's safe to say that we didn't see THAT coming. Yes, it's a sad weekend for the Green Bay Packers. We've got a lot to unpack after the loss to the Broncos. We'll discuss that and a whole lot of feedback from the die-hard fans who refuse to give up. All this and more on YOUR Packers Fan Podcast. Call the listener voicemail at +1 (920) 372-2546 or email your audio feedback to Feedback@PackersFanPodcast.com Discussed on This Week's Show. [00:24] Introductions of Scott Clark and Wayne Henderson. [01:25] We recap the heartbreaking loss in Denver, and search for answers. [14:40] The PFP listeners had a lot to say about this game. [42:30] We preview Sunday's Vikings at Packers game, including Scott's Keys to a Packers Victory. [54:20] Thank yous and shoutouts | Outros.  Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. Wayne Henderson also hosts the Don't Blink podcast, devoted to Doctor Who. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Packers at Raiders matchup on ep 279.  Read the official Packers Dope Sheet before each game. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2023 by Wayne Henderson and Scott Clark.

Welcome back to Resourceful Designer! In today's episode titled "The Most Important Question You Can Ask Your Design Client," I reveal a simple question that can transform your design projects. The question that toddlers ask incessantly can unlock new possibilities and strengthen client relationships. Join me as I explain how asking "why" can clarify client needs, guide project direction, and save you time and money. Stay tuned to discover the power of this fundamental question in the design process. Let's dive in!

Unofficial Packers Fan Podcast #281 - As the Packers get ready to come off of their bye-week, we're all hoping they are healthy and ready to play the Broncos. We'll preview the matchup with you AND take an early look at how you all think Jordan Love is doing so far.  It's all on this edition of YOUR Packers Fan Podcast. Call the listener voicemail at +1 (920) 372-2546 or email your audio feedback to Feedback@PackersFanPodcast.com Discussed on This Week's Show. [00:24] Introductions of Scott Clark and Wayne Henderson. [01:20] Great listener feedback leads off our discussion about how we feel about Jordan Love's play so far. [19:22] We preview Sunday's Packers at Broncos game, including Scott's Keys to a Packers Victory. [35:50] Thank yous and shoutouts | Outros.  Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. It was fantastic to see a Packers Fan Podcast sticker on the lid of a character's laptop, from listener Hank Davis' short film "Underground Combat Club"!  Watch the trailer for Hank's film on YouTube. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. Wayne Henderson also hosts the Don't Blink podcast, devoted to Doctor Who. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Packers at Raiders matchup on ep 279.  Read the official Packers Dope Sheet before each game. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2023 by Wayne Henderson and Scott Clark.

In this episode of Resourceful Designer, I delve into the world of modern marketing and share my insights from the influential book, Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith. Discover how the principles outlined in this book, originally written in 1997 but still applicable today, can revolutionize the way you run your graphic design business. From the importance of showcasing your work and emphasizing value over features, to building trust and creating memorable experiences for your clients, I break down the key points in Beckwith's book and applies them specifically to the design industry. Tune in to this episode to gain valuable insights to help you succeed in your graphic design business.  

Unofficial Packers Fan Podcast #280 - I wish I had better news to report, but sadly the Packers took another loss this weekend. We'll recap the game in Las Vegas, listen to some feedback from our incredible community, and look ahead to what needs to be changed as the green and gold take a much needed rest during their bye week.  All this and more, on this edition of YOUR Packers fan podcast. Call the listener voicemail at +1 (920) 372-2546 or email your audio feedback to Feedback@PackersFanPodcast.com Discussed on This Week's Show. [00:24] Introductions of Scott Clark and Wayne Henderson. [01:15] We talk a bit about the highs and lows from the loss to the Raiders in Vegas. [12:12] Your fantastic listener feedback really has us thinking again this week. [38:02] Scott and Wayne present the Poll Question of The Week, and share some insightful listener thoughts on the poll.  [52:14] Thank yous and shoutouts | Outros.  Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. It was fantastic to see a Packers Fan Podcast sticker on the lid of a character's laptop, from listener Hank Davis' short film "Underground Combat Club"!  Watch the trailer for Hank's film on YouTube. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. Wayne Henderson also hosts the Don't Blink podcast, devoted to Doctor Who. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Packers at Raiders matchup on ep 279.  Read the official Packers Dope Sheet before each game. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2023 by Wayne Henderson and Scott Clark.

On today's episode of Resourceful Designer, I discuss the pitfalls of hourly rates for designers. Inspired by a conversation in a design-related Facebook group, I explore the common practice of billing by the hour and the negative impact it can have on a designer's income. Using personal anecdotes and insights, I explains how charging by the project or value-based pricing can lead to more successful and lucrative design work. So, if you're a designer who is tired of being stuck in the hourly rate trap, or if you're curious about alternative pricing strategies, then this episode is a must-listen. Get ready to go beyond the clock and discover a new way to earn what you're truly worth. Welcome to Resourceful Designer!

Unofficial Packers Fan Podcast #279 - Some highs, mostly lows. With our two best Offensive Linemen out, there wasn't much Love could do about it. But, the Raiders are next, so let's talk about it with you, on this episode of YOUR Packers fan podcast. Call the listener voicemail at +1 (920) 372-2546 or email your audio feedback to Feedback@PackersFanPodcast.com Discussed on This Week's Show. [00:24] Introductions of Scott Clark and Wayne Henderson. [01:21] We recap the highs and lows from the Packers loss to the Lions. [17:05] Your fantastic listener feedback really has us thinking this week. [49:50] Scott and Wayne preview the week 5 Packers at Raiders game, including Scott's Keys to a Packers victory. [1:02:33] Thank yous and shoutouts | Outros.  Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. It was fantastic to see a Packers Fan Podcast sticker on the lid of a character's laptop, from listener Hank Davis' short film "Underground Combat Club"!  Watch the trailer for Hank's film on YouTube. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. Wayne Henderson also hosts the Don't Blink podcast, devoted to Doctor Who. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Packers at Falcons matchup on ep 276.  Read the official Packers Dope Sheet for Lions at Packers. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2023 by Wayne Henderson and Scott Clark.

Unofficial Packers Fan Podcast #278 - If you walked away from the game after halftime, I feel sorry for you. The Lambeau Field opener wound up being one of the best 4th quarters of Packers football in a long time. We'll be recapping the win over the Saints from this weekend, complete with a TON of feedback from the best community out there. We'll also preview the upcoming matchup against the Detroit Lions on Thursday, which gives us a very short week. All this and more on this edition of YOUR Packers fan podcast. Call the listener voicemail at +1 (920) 372-2546 or email your audio feedback to Feedback@PackersFanPodcast.com Discussed on This Week's Show. [00:33] Introductions of Scott Clark and Wayne Henderson. [03:35] We recap our favorite moments from the huge Packers victory over the Saints. [17:00] Your listener feedback is brilliant, as always.  Thank y0u. [56:00] Scott and Wayne preview the week 4 Lions at Packers game, including Scott's Keys to a Packers victory. [1:09:17] Thank yous and shoutouts | Outros.  Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. It was fantastic to see a Packers Fan Podcast sticker on the lid of a character's laptop, from listener Hank Davis' short film "Underground Combat Club"!  Watch the trailer for Hank's film on YouTube. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. Wayne Henderson also hosts the Don't Blink podcast, devoted to Doctor Who. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Packers at Falcons matchup on ep 276.  Read the official Packers Dope Sheet for Lions at Packers. Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2023 by Wayne Henderson and Scott Clark.

Unofficial Packers Fan Podcast #277 - The end of that game in Atlanta hurt.  Sigh.  But, your NFC North leading Packers still had plenty of highlights for us to talk with you about AND then we preview the Pack's home opener against the Saints.  Join us.  We'll make it fun.  It's all on this edition of YOUR Packers fan podcast. Call the listener voicemail at +1 (920) 372-2546 or email your audio feedback to Feedback@PackersFanPodcast.com Discussed on This Week's Show. [00:31] Introductions of Scott Clark and Wayne Henderson. [02:00] We recap the highs and lows from the Packers' loss to the Falcons. [13:52] Listeners sound off on the game, and look towards next week's Saints matchup. [33:57] Scott and Wayne preview the week 3 Saints at Packers game, including Scott's Keys to a Packers victory. [46:10] Thank yous and shoutouts | Outros.  Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. It was fantastic to see a Packers Fan Podcast sticker on the lid of a character's laptop, from listener Hank Davis' short film "Underground Combat Club"!  Watch the trailer for Hank's film on YouTube. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. Wayne Henderson also hosts the Don't Blink podcast, devoted to Doctor Who. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Packers at Falcons matchup on ep 276.  Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2023 by Wayne Henderson and Scott Clark.

Welcome to Resourceful Designer, the podcast that helps designers thrive in their creative careers. In today's episode, titled "You Can't Read The Label From Inside The Jar," host Mark delves into the importance of seeking feedback and involving others in your design process. Mark reflects on the metaphor of not being able to see the bigger picture when you're too close to something and how this applies to our work as designers. He emphasizes the need for honest feedback from individuals with our best interests at heart to grow and improve as designers. Mark also shares his philosophy of learning something new with each design project and discusses the value of having a community or team to bounce ideas off of and receive critiques. So, if you're ready to step outside your perspective and take your design work to the next level, stick around for this insightful episode of Resourceful Designer.  

Unofficial Packers Fan Podcast #276 - We couldn't have asked for much better in a Week 1 matchup, especially when it's against the Bears. Jordan Love had a great debut to the season, and there's way more to celebrate besides him. We'll recap the first game of the season and look forward to next week against the Falcons. As always, we have plenty of feedback from the incredible PFP community. All this and more on YOUR Packers fan podcast. Call the listener voicemail at +1 (920) 372-2546 or email your audio feedback to Feedback@PackersFanPodcast.com Discussed on This Week's Show. [00:29] Introductions of Scott Clark and Wayne Henderson. [05:01] Recap of the Packers HUGE victory over the Bears. [16:57] A fantastic collection of listener feedback. [54:04] Scott and Wayne preview the week 2 matchup: Packers at Falcons, including our Keys to a Packers victory. [1:09:25] Thank yous and shoutouts | Outros.  Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. It was fantastic to see a Packers Fan Podcast sticker on the lid of a character's laptop, from listener Hank Davis' short film "Underground Combat Club"!  Watch the trailer for Hank's film on YouTube. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. Wayne Henderson also hosts the Don't Blink podcast, devoted to Doctor Who. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We previewed the Packers at Bears matchup on ep 275.  Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2023 by Wayne Henderson and Scott Clark.

Unofficial Packers Fan Podcast #275 - We are gathered here together to talk all about your 13-time NFL champion Green Bay Packers, and especially excited to preview the first real game with Jordan Love at quarterback!  It's all on this edition of YOUR Packers fan podcast. Call the listener voicemail at +1 (920) 372-2546 or email your audio feedback to Feedback@PackersFanPodcast.com Discussed on This Week's Show. [00:24] Introductions of Scott Clark and Wayne Henderson. [01:53] Thank you for all of your nomination votes in the annual People's Choice Podcast Awards. [06:40] Listener feedback. [17:23] Scott and Wayne preview the 2023 week 1 matchup: Packers at Bears, including our Keys to a Packers victory. [31:25] Thank yous and shoutouts | Outros.  Remember to become a Packers Fan Podcast MVP listener, by financially supporting your Packers Fan Podcast at Patreon. It was fantastic to see a Packers Fan Podcast sticker on the lid of a character's laptop, from listener Hank Davis' short film "Underground Combat Club"!  Watch the trailer for Hank's film on YouTube. Check out all of the ways you can support the podcast with your time, talent, and/or treasure at PackersFanPodcast.com/GiveBack.  Join the Packers Fan Podcast Facebook Community Group at PackersCommunity.com. Scott Clark is also the host of The Gaming Outsider podcast. Wayne Henderson also hosts the Don't Blink podcast, devoted to Doctor Who. You can hear more of Wayne's voice work, as he provides different voice-over intros on the Podcast Award finalist Resourceful Designer podcast every week. Buy your Jordan Love jersey, and other official Packers gear at our Fanatics affiliate link, and help support the podcast at the same time. We talked about the Packers 2023 Draft selections, on our previous episode, ep 273.  Get one of the shiny new Podcasting 2.0 apps at NewPodcastApps.com.  To read more all about Podcasting 2.0 at PodcastIndex.org. Wayne currently uses the Fountain podcast player app. Check out official Packers merchandise, via our affiliate link, for Fanatics.com. How would you like to share the love of virtual bratwursts, and Buy Us a Brat?  You would?!  Awesome.  Thank you.  You can Buy Us a Brat here. For your own Podcast Cover Art, we recommend Mark at PodcastBranding.co. Packers Fan Podcast merchandise is now for sale.  Get your PFP t-shirt, magnet, and/or coffee mug and show your listener pride, all while helping out the podcast at the same time!  Thank you! If you purchase any items through our affiliate links, we earn a small commission.  Thank you. The Unofficial Packers Fan Podcast is not yet affiliated with the NFL or the Green Bay Packers. Just sayin'… Copyright 2023 by Wayne Henderson and Scott Clark.

In this episode of Resourceful Designer, I'm joined by special guest Ian Paget of LogoGeek, author of the new book Make A Living Designing Logos. Ian shares the story behind writing his book and how it can benefit anyone in the design space, even if you don't design logos. I was granted a sneak peek of the book, and I can assure you that it's as good, if not better than we make it out to be during the interview. Ian also shares a heartwarming story of wanting to teach his four-year-old daughter what he does and how this led to a second book for toddlers, My First Little Logo Book. Enjoy the interview. And be sure to back Ian's Kickstarter campaign and get a special edition of his book, only available for backers. Links that are mentioned in the episode. Ian's Blog Post: How I Wrote My First Logo Design Book. Kickstarter Campaign for Make A Living Designing Logos Children's Book: My First Little Logo Book Logo Geek Podcast Episode 100 Ian's Twitter Account Transcript of the episode audio. Transcription will be available soon on the website at https://resourcefuldesigner.com/episode317

Resourceful Designer is going on a short hiatus. Please stay subscribed for when I return with more great tips, advice and resources for starting and growing your design business. Stay Creative

This isn't a standard episode of Resourceful Designer. Instead, I want to share two tips with you. Tip #1 Set up your Google Analytics 4 account ASAP. Google is turning on Universal Analytics on July 1st, 2023. Google has said the data collected in your UA account will not be migrated to your GA4 account. Unless you want to start again from zero, you need to set up your GA4 account now and start collecting data while you still have access to your UA information. Listen to the podcast episode to learn more. Tip #2 Never tell a client that you "Should" something. "I should be able to start your project next week, " or "I should have something to show you by Friday." etc. Instead, tell them you "plan." – "I plan to start your project next week." or "I plan on having something to show you by Friday." Saying "Should" instills doubt. It tells the client you are unsure of your abilities. Using "plan" instills confidence while not guaranteeing anything in case you cannot fulfill what you say. Using "plan" instead of "will" is also a good idea for the same reason. Planning on doing something but not succeeding is forgivable. Saying you will do something and not following through harms your reputation. Semantics can go a long way in helping you become a better business person.

Are you running or considering starting a graphic or web design business? If so, let me tell you, you're in for a wild ride! The graphic and web design industries are filled with opportunities and challenges, and understanding what to expect can be the difference between success and failure. In this Resourceful Designer episode, I'll look at some common challenges you will surely encounter. Here are four of the most common challenges you may face. Finding Clients. Finding clients is one of the most challenging aspects of running a graphic or web design business. You may be a very talented designer with the most fantastic portfolio in the world, but that doesn't do you any good if you can't get work from clients. To find clients, you'll need to focus on networking and marketing to increase your chances of success. Attend as many networking events as possible, especially when your business is young. Ask friends and family to refer you to people who can benefit from your services. Reach out to potential clients via email, social media, and other platforms. Whatever it takes. Clients can't hire you if they don't know who you are. This industry is all about connections and relationships. It's not who you know that will help you succeed. It's who knows you. Another great way to find clients is to build relationships with other designers or people in the industry. Working with other designers allows you to exchange ideas and resources and can lead to referrals and more business opportunities. Designer groups like the Resourceful Designer Community can help with this. A good client of mine reached out when his church was looking for a logo. I was in the middle of several large projects and couldn't take this on. But I knew that Ciera, a member of the Resourceful Designer Community, had shared several church branding projects she had designed. Thinking it was a perfect fit, I introduced her to my client, and now his church has a new logo they can be proud of. This is just one example from the Resourceful Designer Community of how connecting with other designers can benefit you. Finding clients is challenging, but you can make the task more manageable if you put in the effort. Staying Up-to-Date on Trends. The graphic and web design industries are constantly changing and evolving. What worked yesterday may not work today, or there may be a new and better way of doing it. You'll need to stay up-to-date on the latest trends and techniques to stay ahead. Devote time to reading graphic and web design blogs, articles and publications. Listen to podcasts and watch courses and videos. Try to attend conferences and workshops if you can afford them. Follow design influencers on social media to keep up with what's new in our field. You'll also want to stay abreast of the latest software and hardware developments. Tools and technologies are constantly changing. Take time to learn what's out there and how to use them effectively in your business. Staying up-to-date on trends will help you stay ahead of the competition and make you a more efficient designer. And allows you to provide your clients with the best possible work. Managing Time and Money. Time and money management are essential in the graphic and web design industry. You'll need to learn to manage your time to ensure you complete projects on time and within budget. This means setting realistic expectations and deadlines and charging enough for the work you produce. Don't undervalue yourself to land a client. You'll only regret it. Communicating realistic deadlines, schedules, and fair pricing with your clients will help things move smoothly. You'll also need to budget for overhead costs like software, hardware, and marketing. And don't forget the fees for design resources and subscriptions you may require. Everything from stock imagery to website hosting costs money and will eat your profit. Your monthly credit card bill shows you how much you need to make to cover the various expenses associated with running your business. You must learn how to price jobs accordingly to cover these expenses. You'll also need to manage your finances, both personally and professionally. Create a budget for yourself and your business, and track your income and expenses. You need to know how things stand if your design business income supports your business and personal expenses. Being organized and staying on top of your finances will help you remain profitable and ensure the success of your business. Finding Balance. Running a business can be incredibly rewarding, but it can also be stressful and time-consuming. To maintain a healthy work-life balance, you must be conscious of the time and energy you devote to each. It's so easy when working for yourself to lose track of time and put in 12 or more hours of work in a day. Yes, hustling is part of running a business, but doing it consistently will impede your health. Schedule regular breaks during the day and week. Take vacations. Making time for yourself will help you stay motivated and productive and can even help you think up new ideas and solutions. I can't tell you how many times a winning idea came to me after stepping back from a project for a while. You'll also need to make sure you don't neglect your personal relationships. Make time for family and friends, and continue to pursue your hobbies and interests. Your business will still be there when you get back. Doing things besides design work will help you stay inspired and energized and can help you avoid burnout. The Rewards Outweigh the Challenges. Starting a graphic design business can be an exciting and rewarding experience but also challenging. Starting my design business is one of the best decisions I've ever made. Many designers have told me the same thing. To increase your chances of success, you must be prepared for the hurdles you will encounter. Finding clients, staying up-to-date on trends, managing your time and money, and finding balance are all critical aspects of running a successful graphic or web design business. Being aware of these will help make your journey easier. If you're prepared for the challenges of running your own business, you'll be well on your way to becoming a successful entrepreneur.

Page Redirects. I know. Sound boring, right? I mean, how much can one talk about page redirects? After all, as the name implies, they redirect one web page to another—end of the story. Not so fast. Yes, Page redirects do redirect one web page to another. But there's a lot more power to them that you may not have thought of. When used correctly, page redirects can help attract clients. They can show authority. They can strengthen a website. They can even steal visitors from the competition. Yes, there's much more to the lowly page redirect than what it lets on. And maybe you can use one of these ideas for yourself. 1) Redirect alternate domain extensions. A page redirect is used to redirect one web page to another. Those two pages don't have to be on the same domain. Page redirects can be used to redirect one domain to another. The best use of this is with domain extensions. For example. I live in Canada, and many businesses use the .ca extension for their domain. It's highly encouraged, especially for companies that deal exclusively in Canada. But we all know that .com is the most popular domain extension. When in doubt, most people try the .com first. That's why I always recommend my clients purchase multiple domains, including the .ca and .com. Then, using a redirect, they can send people who type in the .com domain to the website with the .ca extension. Or vice-versa, depending on which extension they want to use. This also prevents someone else from registering and competing with the other domain extensions. 2) Redirect alternate spellings or misspellings. Alternate spellings or misspellings are also excellent for page or site redirects. For example, a food truck business called 2 Brothers In A Food Truck wants a website. Due to the possibility of mistyping their name, they may want to register multiple domains, 2brothersinafoodtruck.com twobrothersinafoodtruck.com toobrothersinafoodtruck.com They can then pick the one they want to use and redirect the others. Here's another example. Let's say your name is Shawn Johnston. And you start a business called Shawn Johnston Consulting. While talking to people, you tell people to visit your website at shawnjohnstonconsulting.com. But how do you spell that? Is Shawn spelled S-H-A-W-N, or is it S-E-A-N? What about Johnston, is that Johnson without a T or Johnston with a T? You can spell it out every time you say it. But there's no guarantee that someone else will spell it out when referring to you. A better option is to register the multiple spellings and redirect them to the correctly spelled domain. shawnjohnsonconsulting.com > shawnjohnstonconsulting.com seanjohnsonconsulting.com > shawnjohnstonconsulting.com seanjohnstonconsulting.com > shawnjohnstonconsulting.com 3) Redirect an old site to a new site. Redirects are extremely useful when building a new website either under the same or a different domain. Every website will accumulate what we in the industry call “Google Juice” over time. Google Juice is a way to measure the SEO power of a webpage. When building a new website or changing a website's domain, you don't want to lose that accumulated Google Juice and start from scratch. If you're changing a page's URL, you want to create a 301 redirect that tells the search engines that the old page is no more, and they should now assign its Google Juice to this new page. For example, Franklin & Barton Law office may have the URL franklinandbartonlaw.com. Beth Barton gets married and changes her name to Beth Jackson. She wants to change the company's name to Franklin & Jackson Law office and the URL to franklinandjacksonlaw.com. Changing the domain on a website is fairly easy. But if they don't want to lose their current search engine rankings, they need to redirect every page URL from the old site to the new one. franklinandbartonlaw.com redirects to franklinandjacksonlaw.com franklinandbartonlaw.com/about redirects to franklinandjacksonlaw.com/about franklinandbartonlaw.com/service redirects to franklinandjacksonlaw.com/service franklinandbartonlaw.com/contact redirects to franklinandjacksonlaw.com/contact And so on for every page on the original website. This ensures the new domain retains the power of the old domain. 4) Redirect to shorten a URL. We all know that the shorter something is, the easier it is to remember. Let alone tell someone else about it. The show notes for this podcast episode can be found at the difficult-to-remember URL https://resourcefuldesigner.com/8-Uses-For-Page-Redirects-rd312. That's why I use a redirect and tell you the show notes can be found at https://resourcefuldesigner.com/episode312. Which one do you think is easier? Easier for me to say and easier for you to remember. And it's not only for super long URLs. The URL for the Design Resources page on Resourceful Designer is https://resourcefuldesigner.com/design_resources. But I also have a redirect so that I can say https://resourcefuldesigner.com/resources. It's only one word shorter, but it's still easier to say and remember. BTW, that page is where I list various design-related tools and resources you can use for your business. Check it out. 5) Use redirects when sending someone off-site. Instead of giving someone a different external URL, redirect them from your website. It gets them where they want to go while strengthening your brand. For example. Are you interested in joining the Resourceful Designer Facebook Group? I could tell you to visit facebook.com/groups/resourcefuldesigner, but that's wordy, and it's sending you away from my website. Instead, I have a redirect set up. If you want to join the group, visit https://resourcefuldesigner.com/group. The destination is the same. But in the second one, you subconsciously associate the destination with my domain, which is never bad. 6) Use redirects for affiliate links. An affiliate link is a unique URL that, when used, informs the destination where you came from for them to pay a commission. For example, I'm an affiliate of Logo Package Express. An amazing Adobe Illustrator plugin that makes it highly efficient to package up logos to hand off to clients. If you haven't tried version 3, what are you waiting for? It's much better than version 2, which was already a great product. The link you need to use for me to receive a commission on the sale is long and complicated. It's full of numbers and symbols, making it too easy to get wrong. That's why I created a redirect of https://resourcefuldesigner.com/lpe20. Not only does that take you to the Logo Package Express purchase page, but that link also gives you 20% off the purchase price. You should do this for all your affiliate links. Want another one? Try using https://resourcefuldesigner.com/amazon. It redirects you to Amazon's website, and if you make a qualifying purchase, I earn a commission on the sale. 7) Redirect the competition. At the beginning of this episode, I mentioned how you could use redirects to steal clients from the competition. Back in tip #1, I talked about redirecting different domain extensions. In tip #2, I spoke about redirecting different spellings. And in tip #3, I talked about redirecting old sites to new ones. You can combine these three methods to steal clients from the competition. I've helped several clients do this with great success. For example. Let's say you are creating a website for a new local Mexican restaurant. There are two other Mexican restaurants in town your client is directly competing with. Check if these competing Mexican restaurants registered all the possible domain extensions. Or check if there are domains with alternative spellings available. You could help your client register and redirect them to their website if you find any. This way, should someone looking for a competitor's website type the URL wrong, there's a chance they end up on your client's website instead and decide to give them a try. I've done this for several clients over the years and have tracked hundreds of visitors landing on my client's website using these “wrong links.” As for old websites. If a competitor closes for whatever reason, you could ask to purchase their domain name or wait for it to expire and register it yourself. Then redirect it to your or your client's website and take advantage of the competitor's Google Juice by adding it to your own. 8) Create authority using redirects. Redirects are a great help when it comes to networking. Imagine these two scenarios. Scenario 1: You're at a networking event, and a new entrepreneur asks if you know of a business lawyer. You mention Beth Jackson from Franklin and Jackson Law Office. You even give them the domain franklinandjacksonlaw.com for them to contact her. Scenario 2: You're at a networking event, and a new entrepreneur asks if you know of a business lawyer. You mention Beth Jackson from Franklin and Jackson Law Office. Then you hand them your business card and point out your web address. You tell them to visit yourdomain.com/lawyer, which will redirect them to Beth's website. Which of these two scenarios sounds more genuine? Which one comes off as the better referral? I hope you're thinking of the second one. In the first scenario, the new entrepreneur has no idea about your relationship with this lawyer. For all they know, you've never dealt with them. You've only heard about them but don't know if they're good. You should be sharing their name so as not to sound naive. In the second scenario, having a link on your website redirecting to this lawyer's website shows the entrepreneur you're confident in Beth's skills. They're much more likely to trust your opinion of her. You can do this with lawyers, accountants, or any professional or service you may recommend. You establish yourself as an authority by sharing a redirect link from your website. Other benefits of using redirects. There are several benefits to using redirects beyond what I've shared with you today. Redirects are easy to track. If I shared Logo Package Express's URL, I could not know how many people use it. By sharing https://resourcefuldesigner.com/lpe20, I can see that over 500 people have used my link. I do the same for internal website links. Any time I share a past podcast episode with you and tell you to visit https://resourcefuldesigner.com/episode#, that's a trackable link, I get to see how many people use it. Another good thing about redirects is that you can change them should the need arise. If, for some reason, you want to start referring a different lawyer, change the redirect destination of the URL you share. So where yourdomain.com/lawyer used to point to Beth Jackson, it now points to whatever new lawyer you want. This is what I do with Resourceful Designer. Suppose you ask for my recommendation on web hosting. I'll tell you to visit https://resourcefuldesigner.com/hosting, which redirects you to SiteGround's website, the web host I currently recommend. Before I started using SiteGround, that URL pointed to HostGator. But I started having issues with HostGator and decided to switch to SiteGround, and I couldn't be happier. And now https://resourcefuldesigner.com/hosting redirects to SiteGround because I trust and stand behind their service. How to set up a redirect. There are several ways to create redirects. My preferred method is the PrettyLinks WordPress plugin. And to show you once again the power of the redirect. Since you use Pretty Links to create a pretty link, I set up links using both the singular and plural versions. So both https://resourcefuldesigner.com/prettylinks with an S at the end and https://resourcefuldesigner.com/prettylink without the S redirect you to the same page. Pretty Links does have a free version. But I use the premium version for the extra feature. There are other redirect plugins, but I have no experience with them. You can also create redirects by adding them to the .htaccess file of your website. However, I don't recommend doing this unless you're sure of what you're doing. It's easy to break a website when messing with the .htaccess file. If you know how to code, there are ways to create redirects using PHP or JavaScritp, but those methods are beyond my abilities. For domain redirects, most domain registrars offer free redirects. I use this to redirect different domain extensions to the one I want to use, in most cases, the .com extension. Different types of redirects. There are various types of page redirects, but you should concern yourself with only two for what I'm talking about today. 301 and 302 redirects. 301 redirects are permanent. This indicates that the URL has been moved permanently from its original URL to a different URL. You use these when redirecting a page from an old website to a new one because the old page will never be used again. 302 redirects are temporary. This indicates that the URL has temporarily moved to a different page, and the original URL may be used again later. Temporary redirects are suitable for affiliate links that may change, such as my hosting link that switched from HostGator to SiteGround. It's temporary since someday I may change it to something else. Conclusion These are just some uses for page redirects. I'm sure there are many more reasons I did not cover today. I wanted to discuss this topic to get you thinking about what you could do with redirects. I hope you'll continue to ponder this when the podcast is over. And please, let me know in the comments for this episode if you have different uses for page redirects. I would love to hear them.