All Good Copy is a podcast all about copywriting, creativity and marketing. It’s hosted by author, speaker and copywriter, Glenn Fisher and each episode features an interview with an interesting person from the world of advertising.
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
Kelly Brown is the Copy Chief at Stansberry, one of the most successful financial publishers in the US. Needless to say, it's an honour to have Kelly on the show and to be able to share some of her insight with you—and potentially set you up with a job at Stansberry. As you'll discover in the episode, Kelly is looking for copywriters to join her team and it makes for a great opportunity. You can find details about the Stansberry Copy Camp she's organising here: https://stansberrycopyjob.com/ We discuss the opportunity in the episode and in an extended version—just for Fix Accelerator members—she shares some insider tips too and we share the Idea Generation Checklist we mention, which is very rarely shared outside of Stansberry. To join The Fix Accelerator, visit: http://thefixaccelerator.co.uk/ Otherwise, any questions, thoughts, or takeaways...write them in the comments below. **************** The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them. To submit your own work-in-progress copy, make sure you don't miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review a real piece of copy sent in by listeners and suggest how to fix and improve it. To submit your own work-in-progress copy and receive even more copy advice from Nick and Glenn join The Fix newsletter here: https://thefixcopywriting.com/signup/
The Fix is a weekly(ish) show from copywriting experts Glenn Fisher and Nick O'Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them. To submit your own work-in-progress copy, make sure you don't miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here: https://thefixcopywriting.com/signup/
Glenn Fisher talks to JP Watson, founder of The Pound Project, about the value of writing, why it’s important for writers to be entrepreneurial in the modern world and how making small changes to your own life can change the world. NOTES ON THE PODCAST JP Watson is a writer who lives in Birmingham. Having worked a whole host of writing gigs, he decided to start The Pound Project, an initiative designed to help give writers more power over the work and get paid for what it’s worth. The project has gone from strength to strength featuring writing from writers such as Dolly Alderton, Sebastian Faulks, Emma Gannon and Richard Curtis, as well as launching many exciting new voices into the world. You can find out more about the project here: https://www.poundproject.co.uk/ Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2QQkpto You can find out about the latest Pound Project book with Ana Santi here: https://www.poundproject.co.uk/shop/three-things The Rattle Bag poetry anthology is available on Amazon here: https://amzn.to/2RXi27o The Underground Railroad by Colson Whitehead is available on Amazon here: https://amzn.to/3i4jsYh Between Eternities by Javier Marias is available on Amazon here: https://amzn.to/33ZDcHC Catch up on The All Good Copy Podcast here: https://www.allgoodcopy.com
Glenn Fisher talks to freelance copywriter Sarah Townsend about how the biggest challenge freelancers face, how to overcome imposter syndrome, and the nicest thing about living in Gloucestershire. NOTES ON THE PODCAST Sarah Townsend is a Gloucestershire-based freelancer copywriter and the author of the best-selling book, Survival Skills for Freelancers. She has been writing copy for over twenty years for a huge range of clients all over the UK and abroad. You can find out more about her by visiting her website here: https://www.sarahtownsendeditorial.co.uk/ Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU Sarah's book, Survival Skills for Freelancers, is available on Amazon here: https://amzn.to/3ih24kh You can follow Sarah on Twitter here: https://twitter.com/STEcopywriting Dave Harland is not an evil man and you can find out more about him here: https://www.thewordman.co.uk/ The Posthumous Memoirs of Bras Cubas is available on Amazon here: https://amzn.to/2RclavN A Death in the Family by Karl Ove Knausgaard is available on Amazon here: https://amzn.to/3hhjkoe Catch up on The All Good Copy Podcast here: https://allgoodcopy.com/category/podcast/
Glenn Fisher talks to Australian copywriter and founder of Readcity Writing, Danielle Read about how she got into copywriting, how to build a personal brand that's true to you, and why bass players get a bad reputation. NOTES ON THE PODCAST Danielle Read is an Australian copywriter and founder of ReadCity Writing. She has worked with brands such as Uber, Surfing Australia and Urban List, hosts the Readcity Radio Podcast and runs an online course called SEO for Beginners. You can follow Danielle on Instagram here: https://www.instagram.com/readcity/ Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU You can check out Danielle's Readcity Writing website here: https://www.readcitywriting.com/home/ The Heroin Diaries by Nikki Sixx is available on Amazon here: https://amzn.to/3hnDDkB Scar Tissue by Anthony Kids is available on Amazon here: https://amzn.to/3gsJa8f Acid for the Children by Flea is available on Amazon here: https://amzn.to/3gu99fm 60 Minute Brand Strategist by Idris Mootee is available on Amazon here: https://amzn.to/3gtmzIs Building a Story Brand by Donald Miller is available on Amazon here: https://amzn.to/2D2JLjq Catch up on The All Good Copy Podcast here: https://allgoodcopy.com/category/podcast/
Glenn Fisher talks to Michael Moszynski, the founder and CEO of LONDON advertising about how he got into the industry, why he thought it was the right time to advertise advertising, and the problem with 'digital first' marketing. NOTES ON THE PODCAST Michael Moszynski is the founder and CEO of LONDON advertising, an award-winning creative agency based in London but with clients all over the globe. He began his career working with Saatchi and Saatchi and was instrumental in setting up offices for the group in Hong Kong and New York. You can find out more about Michael and follow him on Twitter here: https://twitter.com/LONDONadman Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU You can visit the LONDON advertising website here: https://www.londonadvertising.com/ And you can see the recent campaign we discuss here: https://www.londonadvertising.com/londonadvertisingcampaign How Brands Grow by Byron Sharp is available on Amazon here: https://amzn.to/2DmRcC5 An Attempt at Exhausting a Place in Paris by Georges Perec is available on Amazon here: https://amzn.to/3keoUKD Antkind by Charlie Kauffman is available on Amazon here: https://amzn.to/3gz8jyT Catch up on The All Good Copy Podcast here: www.allgoodcopy.com
Glenn Fisher talks to Ian David, founder and creative director of Fearless, about how he became a copywriter, why ageism is such a problem in the advertising industry, and what Ian is doing to help overcome it. NOTES ON THE PODCAST Ian David is the founder and creative director of Fearless, an agency he set up to help promote the idea that talent is ageless. Before moving to live and work in the US, Ian spent many years working in the London advertising scene and has worked with some of the best names in the business. You can find out more about Fearless and about Ian himself by following him on Twitter here: https://twitter.com/blokewriter Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU You can visit the Fearless website here: https://www.forthefearless.com/ To Kill a Mockingbird by Harper Lee is available on Amazon here: https://amzn.to/3eJ3EZp The Common Good by Robert B. Reich is available on Amazon here: https://amzn.to/2WCaf1B Catch up on The All Good Copy Podcast here: www.allgoodcopy.com
Glenn Fisher talks to the co-founders of Sonder & Tell, Emily Ames and Kate Hamilton about how they started the agency, why tone of voice is so important in copywriting and how brands should act in times of crisis. NOTES ON THE PODCAST Emily Ames and Kate Hamilton are co-founders of the creative agency Sonder & Tell. Their work has already seen them attract high-profile clients such as Cath Kidston, and their curation of Comfort Zones for Jigsaw saw them bring together some of the best female authors writing today. You can find out more about Emily and Kate on the Sonder & Tell website here: https://sonderandtell.com/ Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU You can buy the Comfort Zones book from Jigsaw here: https://www.jigsaw-online.com/product/comfort-zones-book/J40525_YE000 How to Do Nothing by Jenny Odell is available on Amazon here: https://amzn.to/3iqad6o Building a Story Brand by Donald Miller is available on Amazon here: https://amzn.to/3geyRou A Cook's Tour by Anthony Bourdain is available on Amazon here: https://amzn.to/31ETOFk Email me your biggest worry around writing here: allgoodcopy@gmail.com Catch up on The All Good Copy Podcast here: www.allgoodcopy.com
Glenn Fisher talks to executive creative Director at VaynerMedia, Becky McOwen-Banks about why she got into advertising, how the industry has changed over the last twenty years and what it’s like to be working with Gary Vaynerchuk. NOTES ON THE PODCAST Becky McOwen-Banks is a creative director who has worked at some of the biggest agencies and for some of the biggest clients in the world. She is currently executive creative director at VaynerMedia in London. You can find out more about Becky and her amazing career on her website here: http://beckymcb.co.uk/ Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU You can find out more about Girl Effect by visiting the website here: https://www.girleffect.org/ You can find out more about VaynerMedia on their website here: https://vaynermedia.com/ A Smile in the Mind by Beryl McAlhone is available on Amazon here: https://amzn.to/2C9mUln The Art of Client Service by Robert Solomon is available on Amazon here: https://amzn.to/2B9vwYC Plume by Will Wiles is available on Amazon here: https://amzn.to/3foryu4 This Is Not Propaganda by Peter Pomeranstev is available on Amazon here: https://amzn.to/2UKPf89 Catch up on The All Good Copy Podcast here: www.allgoodcopy.com
Glenn Fisher talks to author and all-round copywriting legend Steve Harrison about why he thinks copywriting is in the doldrums right now, the problem with being left-wing in advertising and the secret to good creative work. NOTES ON THE PODCAST Steve Harrison is an author, speaker and copywriter. He started out writing copy at Ogilvy & Mather before founding his own enormously successful agency. He is regarded by Campaign as the most important direct marketer of his generation. His new book Can't Sell, Won't Sell is published in April. Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU How To Write Better Copy by Steve Harrison is available on Amazon here: https://amzn.to/2JaenyL Old School by Tobias Wolff is available on Amazon here: https://amzn.to/3ah5BuQ Catch up on The All Good Copy Podcast here: www.allgoodcopy.com
Glenn Fisher talks to co-founder of the Gerety Awards, Lucia Ongay, about why she wanted to create a female-only awards jury, the creative differences between nationalities and why everyone should know who Frances Gerety is. NOTES ON THE PODCAST Lucia Ongay is the co-founder of the Gerety awards, named in honour of the copywriter, Frances Gerety. Lucia launched the awards in 2019 with Joe Brooks and it features the only awards jury to be made up entirely of women. You can follow Lucia on Twitter here: https://twitter.com/lucia_ongay Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU You can find out more about the Gerety Awards here: https://www.geretyawards.com/ You can read more about Frances Gerety here: https://en.wikipedia.org/wiki/Mary_Frances_Gerety Tickets for All Good Copy Live in Hull are available here: https://northernpodcastfestival.co.uk/the-all-good-copy/ Concrete Island by JG Ballard is available on Amazon here: https://amzn.to/2Q2p8XS Heather, The Totality by Matthew Weiner is available on Amazon here: https://amzn.to/337pgdL Catch up on The All Good Copy Podcast here: www.allgoodcopy.com
Glenn Fisher talks to freelance copywriter Graeme Piper about life as a freelancer, how to manage clients and their expectations of copywriting and the wonders of living in Newton Abbot. NOTES ON THE PODCAST Graeme Piper is a freelance copywriter based in Newton Abbot, Devon. He has been freelancing full time since 2016 and goes by the name Drop Cap Copy. You can find out more about Graeme by following him on Twitter here: https://twitter.com/DropCapCopy Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU You can visit Graeme Piper's website here: https://dropcapcopy.com/ Now Try Something Weirder by Michael Johnson is available on Amazon here: https://amzn.to/2HQYTiu Feck Perfunction by James Victore is available on Amazon here: https://amzn.to/3808sGC Creative Mischief by Dave Trott is available on Amazon here: https://amzn.to/2SXzLwL The Glass Bead Game by Herman Hesse is available on Amazon here: https://amzn.to/2ViL7gB Catch up on The All Good Copy Podcast here: www.allgoodcopy.com
Glenn Fisher talks to writer Debi Bester and designer Hiten Bhatt about how advertising can have a positive influence on society, why creative people need to stop putting themselves in silos and the importance of collaboration. NOTES ON THE PODCAST Debi Bester is a writer and the chief changemaker at Department of Change, a London-based agency founded to help business change the way they interact with customers. You can find out more about Debi and the Department of Change on their website here: http://departmentofchange.co.uk/ Hiten Bhatt is the creative director at RAPP. He spent over a decade working at Ogilvy and has more recently launched the design initiative Command Shift Design. You can find out more about Hiten by visiting his website here: https://www.hitenbhattdesign.com/ Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU Find out more about the DMA's Campaign for Great British Creativity here: https://dma.org.uk/greatbritishcreativity You can find out more and get tickets for Creative North here: https://creativenorthconf.com/ You can get tickets for All Good Copy Podcast Live in Hull here: https://northernpodcastfestival.co.uk/the-all-good-copy/ Look Who's Back by Timur Vermes is available on Amazon here: https://amzn.to/2SgEyZO Oracle Night by Paul Auster is available on Amazon here: https://amzn.to/2SvW1fS Catch up on The All Good Copy Podcast here: www.allgoodcopy.com
Glenn Fisher talks to Giles Edwards, co-founder of Gasp! and host of the Call To Action Podcast, about starting your own marketing agency, why you should involve creative people at every stage of a business and which letters of the alphabet he prefers. NOTES ON THE PODCAST Giles Edwards is the co-founder of marketing agency, Gasp! Having worked with some huge, international clients and launching their own successful marketing podcast, Call To Action, they’ve now gone into books too, publishing Ryan Wallman’s Delusions of Brandeur. You can find out more about Giles and follow him on Twitter here: https://twitter.com/Giles_Edwards Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU You can visit the (brand new) Gasp! website here: https://gasp.agency/ Delusions of Brandeur by Ryan Wallman is available on Amazon here: https://amzn.to/30H7a0X You can listen to Giles interviews me on Call To Action here: https://audioboom.com/posts/7249470-glenn-fisher You can find out more about the Mark Ritson Mini MBA Giles talks about here: https://mba.marketingweek.com/ Catch up on The All Good Copy Podcast here: www.allgoodcopy.com
Glenn Fisher talks to Rory Sutherland, vice-chairman of Ogilvy in the UK, about behavioural economics, why the opposite of a good idea can also be a good idea and why everyone should own an air fryer. NOTES ON THE PODCAST Rory Sutherland is the vice-chairman of Ogilvy in the UK and the author of the best-selling book, Alchemy. He is widely regarded as one of the brightest minds in modern marketing and is a popular speaker, sought after around the world. He writes a regular column for The Spectator and you can find him Twitter here: https://twitter.com/rorysutherland Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU You can watch the video recording of this episode here: https://youtu.be/7aEhhIDsm9k Alchemy by Rory Sutherland is available on Amazon here: https://amzn.to/2SS7LLo You can watch one of the famous Ronseal adverts here: https://www.youtube.com/watch?v=HJlCK2A9bAY You can discover why both Rory and I are so taken with Japanese toilets here: https://www.youtube.com/watch?v=GZRwI7m7gnw Catch up on The All Good Copy Podcast here: www.allgoodcopy.com
Glenn Fisher talks to writer and campaigner, Jane Evans, about giving Cate Blanchett her first job, why she hates the phrase millennial and why Barbara Nokes should be hailed as the queen of copywriting. NOTES ON THE PODCAST Jane Evans is a writer, speaker and campaigner and has spent many successful decades in the advertising industry, working in both London and Sydney. She is the founder of the Uninvisibility project, which aims to champion creative women over fifty. You can follow Jane on Twitter here: https://twitter.com/janee Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2QQkpto You can visit Jane’s website here: https://www.janee.london/ You can find out more about the Uninvisability project here: https://www.uninvisibility.com The Hero with a Thousand Faces by Joseph Campbell is available on Amazon here: https://amzn.to/2Q8Gn8V The Book of Laughter and Forgetting by Milan Kundera is available on Amazon here: https://amzn.to/2sQUd7U Understanding Comics by Scott McCloud is available on Amazon here: https://amzn.to/2rZlqWf Catch up on The All Good Copy Podcast here: https://www.allgoodcopy.com
Glenn Fisher talks to Trevor Robinson OBE, founder and creative director of Quiet Storm, about why it's important to push the barriers of creativity, the people who influenced him and the refreshing honesty of Kanye West. NOTES ON THE PODCAST Trevor Robinson OBE is the founder and creative director of Quiet Storm. He is responsible for some of the most memorable adverts in the past few decades and continues to produce award-winning work that leads the industry. In 2009 he was awarded an OBE by the Queen for services to UK advertising. You can find our more about Trevor's work by visiting Quiet Storm here: https://quietstorm.co.uk/ Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2QQkpto You can listen to Born Under Punches by Talking Heads here: https://www.youtube.com/watch?v=Y8xdsZhfrcA You can watch the overly sincere Zane Lowe talk to Thom Yorke here: https://www.youtube.com/watch?v=RBuj29gFvsM&t=581s You can read another great interview with Trevor by Matt Williams here: https://www.thedrum.com/opinion/2019/10/28/hour-advertising-with-quiet-storms-trevor-robinson On The Road by Jack Kerouac is available on Amazon here: https://amzn.to/2s7DZXO You can sign-up to be notified about when Ryan Wallman's new book is available here: https://www.delusionsofbrandeur.com/ Catch up on The All Good Copy Podcast here: https://www.allgoodcopy.com
Glenn Fisher talks to London-based entrepreneur Joanna Abeyie about the importance of equality in the creative industry, why diversity is a misleading word and how to be more confident in yourself. NOTES ON THE PODCAST Joanna Abeyie is an award-winning entrepreneur, campaigner, and journalist. She speaks about diversity all around the world and is currently helping businesses in the creative industry to help make their recruitment more diverse. In 2019, she also helped create the APPG for Creative Diversity. You can follow her on Twitter here: https://twitter.com/Joanna_Abeyie Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2QQkpto You can watch Joanna's TedX talk in Oman on YouTube here: https://www.youtube.com/watch?v=6ItNmWh_XCY You can find out more about and follow the APPG for Creative Diversity on Twitter here: https://twitter.com/DiversityAPPG The Chimp Paradox by Prof Steve Peters is available on Amazon here: https://amzn.to/2rrJ8cI I Heart Me by David R. Hamilton is available on Amazon here: https://amzn.to/2qKTQuZ The Fight by Normal Mailer is available on Amazon here: https://amzn.to/2Og0jam Keep The Aspidistra Flying by George Orwell is available on Amazon here: https://amzn.to/33hClQb Catch up on The All Good Copy Podcast here: https://www.allgoodcopy.com
Glenn Fisher talks to Australian-based copywriter Kate Toon about the importance of SEO, how she helped create the first-ever Marks & Spencer website and what gets her excited about writing. NOTES ON THE PODCAST Kate Toon is a copywriter and entrepreneur. She spent time working for the likes of Ogilvy and Saatchi & Saatchi before moving to Australia permanently to become a freelancer. She now trains copywriters, organises conferences and is soon to publish her second book. Find out more about her by visiting her website here: https://www.katetooncopywriter.com.au/ Glenn Fisher is an author, copywriter, podcaster and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: amzn.to/2QizhSz You can find Kate's own copywriting podcast here: https://www.hotcopypodcast.com/ You can find Kate's first book Confessions of a Misfit Entrepreneur on Amazon here: https://amzn.to/2PYety7 You can watch the Foux De Fafa video by Flight of the Conchords here: https://www.youtube.com/watch?v=EuXdhow3uqQ The Sailor Who Fell from Grace with the Sea by Yukio Mishima is available from Amazon here: https://amzn.to/2NLy2Xy Life for Sale by Yukio Mishima is available from Amazon here: https://amzn.to/2WW0KsZ Catch up on The All Good Copy Podcast here: allgoodcopy.com/
Glenn Fisher talks to advertising legend Cindy Gallop about why you shouldn't worry what other people think about you, the diversity problem facing the creative industry and the importance of a good night's sleep. NOTES ON THE PODCAST Cindy Gallop is a founder, consultant and activist. For over a decade she worked at BBH and set up their US office. She has since founded MakeLoveNotPorn and IfWeRanTheWorld. She now lives in The Sky Apartment in New York. Find out more about her by visiting her website here: http://cindygallop.com/ Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2QizhSz You can find out more about MakeLoveNotPorn here: https://www.makelovenotporn.com/ You can find out more about The 3% Movement here: https://www.3percentmovement.com/ You can see Cindy's TED Talk launching MakeLoveNotPorn here: https://www.youtube.com/watch?v=FV8n_E_6Tpc You can find the different 3% Conference talks Cindy talks about on their YouTube channel here: https://www.youtube.com/channel/UCa0ajknnSUQ6bTmg83PRe9Q You can watch P Diddy and others dancing in Cindy's old apartment here: https://www.youtube.com/watch?v=ufKxCclo7-c Dave Trott's most recent book, Creative Blindness, is available on Amazon here: https://amzn.to/2m4mXXJ Ayoade on Ayoade by Richard Ayoade is available on Amazon here: https://amzn.to/353JyW2 Catch up on The All Good Copy Podcast here: https://allgoodcopy.com/
Glenn Fisher talks to copywriter and speaker Peter J Stephen about why authenticity is so important in advertising, the creative process and why traditional sales techniques can be a big help in modern copywriting. NOTES ON THE PODCAST Peter J Stephen is a copywriter and speaker. He has written for agencies such as Ogilvy and Saatchi & Saatchi as well as numerous big name brands, like Vodafone, Nokia, MasterCard, Cisco and Adobe. You can find out more about Peter by visiting his website here: https://astutecopy.co.uk/ Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2MWUUp9 You can find more about the Creative North conference here: https://creativenorthconf.com/ You can find out more about Peter's son, Connor, by following him on Twitter here: https://twitter.com/ConnorJStephen You can sign up for the All Good Copy email here: https://allgoodcopy.com/ The Good Soldier Svejk by Jaroslav Hasek is available on Amazon here: https://amzn.to/2PSAmR9
Glenn Fisher talks to Nathalie Gordon, Freelance Creative Lead at BBC Creative, about how poetry can improve your copywriting, the importance of gendered language and why BBC Creative is such a positive place for young creatives. NOTES ON THE PODCAST Nathalie Gordon is Freelance Creative Lead at BBC Creative. She was the IPA’s Woman of Tomorrow Winner in 2018, once received a letter from Lily Allen and is blocked on Twitter by Calvin Harris. But you can follow her on Twitter here: https://twitter.com/awlilnatty Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon. https://amzn.to/2Zp0RC8 Examples of Nathalie Gordon’s work can be found on her website here. http://awlilnatty.com/ You can find out more about BBC Creative here. https://www.bbccreative.co.uk/ Ways of Seeing by John Berger is available on Amazon here. https://amzn.to/2KXfun2 The Fortress of Solitude by Jonathan Lethem is available on Amazon here. https://amzn.to/2MFfOJl
Glenn Fisher talks to the relentlessly helpful, John Espirian, about branding yourself, the advantages of choosing a niche and how to market yourself as a copywriter on LinkedIn. NOTES ON THE PODCAST John Espirian is a B2B copywriter based in Newport in Wales. He is the author of the forthcoming book, Content DNA. You can find out more about John and his work by visiting his website here: https://espirian.co.uk/ Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/33wwoQG You can find out more about Mark Schaefer by visiting his website here: https://businessesgrow.com/ Death and the Penguin by Andrey Kurkov is available from Amazon here: https://amzn.to/2YNhQxp A Brief History of Seven Killings by Marlon James is available from Amazon here: https://amzn.to/2YIpUj7
Glenn Fisher talks to freelance B2B copywriter, Lorrie Hartshorn, about how the advantages of writing for a niche, how to help businesses discover what makes them unique and overcoming gender bias as a female freelancer. NOTES ON THE PODCAST Lorrie Hartshorn is a freelance B2B copywriter based in the North West. You can find out more about her and read all the interesting pages discussed in the podcast by visiting her website at http://lorriehartshorn.com/ Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2YsZHA8 You can listen to the episode with Jess MacIntyre and Natalie Moores here: https://allgoodcopy.com/2019/07/the-all-good-copy-podcast-ep-14-jess-macintyre-natalie-moores/ Andre Spiteri is freelance copywriter based in Edinburgh. You can find out more about him here: https://maverickwords.com/ Say Nothing by Patrick Radden Keefe is available on Amazon here: https://amzn.to/2MvEcfL
Glenn Fisher talks to one of the founders of Uncommon London, Nils Leonard, about the creative process, the risks of being original and how you can use influencer marketing to your advantage. NOTES ON THE PODCAST: Nils Leonard has worked in the advertising industry for over 20 years and has won almost every award there is. He is one of the founders of Uncommon London, along with Lucy Jameson and Natalie Graeme. You can find out more about Uncommon here: http://www.uncommon.london/ Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2lu7zDt The television version of the Brewdog advert we discuss can be found on YouTube here: https://www.youtube.com/watch?v=_9OZMXsw5tI The Nike Lionesses advert we discuss can be found on YouTube here: https://www.youtube.com/watch?v=fmhVGF9EICc The Fox and the Star by Coralie Bickford-Smith is available on Amazon here: https://amzn.to/2k1QsZC Grief Is A Thing With Feathers by Max Porter is available on Amazon here: https://amzn.to/2k1FCTr The Shape of Water by Andrea Camilleri is available on Amazon here: https://amzn.to/2k1RUeu The Flame Alphabet by Ben Marcus is available on Amazon here: https://amzn.to/2jZiGUN For more free insight into copywriting and marketing, visit: allgoodcopy.com/
Glenn Fisher talks to Jess MacIntyre and Natalie Moores, the creative minds behind marketing agency, Mac & Moore, about their creative influences, the inherent gender bias in business and each other's strengthens and weaknesses. NOTES ON THE PODCAST: Jess MacIntyre and Natalie Moores are the founders of Mac & Moore, a creative marketing agency based in London, UK. You can find out more about the services they provide by visiting their website here: https://www.macandmoore.com/ Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2RQLevV How to Write Better Copy by Steve Harrison is available on Amazon here: https://amzn.to/2LySgV3 You can find out more about Joanne Abeyie's work by following her on Twitter here: https://twitter.com/Joanna_Abeyie How the be a Woman by Caitlin Moran is available on Amazon here: https://amzn.to/2LI4Wcz Creative Blindness by Dave Trott is available on Amazon here: https://amzn.to/2RWZ5Ba You can find out more about Diane Arbus here: https://en.wikipedia.org/wiki/Diane_Arbus You can check out Project Fearless here: https://www.projectfearless.org/ For more free insight into copywriting and marketing, visit: allgoodcopy.com/
Glenn Fisher talks to video and audio producer and founder of Bring Freelance, Steve Folland, about what makes a good podcast, why the format can be so helpful for growing your business and the best biscuits to use as roofing alternatives. NOTES ON THE PODCAST: Steve Folland is a video and audio producer based in the UK. His popular Being Freelance podcast is now in it’s eight season and you can find about more about him and the podcast by visiting his website here: https://www.beingfreelance.com/ Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2XUTZax You can find Steve’s great article about what you need to start a podcast here: https://www.beingfreelance.com/freelance-articles/what-do-i-need-to-start-a-podcast?rq=how%20to%20podcast You can find Berlin by Jason Lutes on Amazon here: https://amzn.to/2KXqtxd You can find the Doing It For The Kids podcast here: http://www.doingitforthekids.net/ You can find out more about Sophie Livingston on her website here: https://kickstartcontent.com/ You can listen to The Adam Buxton Podcast here: http://adam-buxton.co.uk/podcasts You can listen to Athletico Mince here: https://athleticomince.com/ You can find Gasp’s Call To Action podcast here: https://audioboom.com/channels/4977426 For more free insight into copywriting and marketing, visit: https://allgoodcopy.com/
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