The Creative Floor Awards

This week we're joined by none other than Ben Kay - podcaster, blogger, novelist, Creative Review contributor, ex-Creative Director at Apple, Droga5, AMV, Luna BBDO etc… basically, a walking awards cabinet.

This week, we sit down with the Joe Rogan of advertising himself - Dave Dye. One of the most awarded creatives, a blogging Jedi and the kind of podcaster who probably has a mic built into his soul.We cover everything from: 

Because why just run one of the world's top creative award shows when you can also hijack someone else's podcast and spill all the secrets?In this juicy behind-the-scenes chat with our friends at Naked Voice, we reveal:

Last year we launched our  inaugural Hall of Legends Award… because why just win awards when you can be immortal?

Ever received feedback so savage it made you consider a career in alpaca farming?

Ever had a genius idea to start your own advertising agency but got stuck somewhere between “This could work” and “How do I even start?”

Ever wondered what it takes to go from the admin department to running the world's largest health and wellness creative agency? Spoiler: It's not good PowerPoint skills and pretending to look interested.

Ever had a work dilemma so awkward you'd rather fake a panic attack than ask your boss? Well, we've got you covered. This week, our expert agony aunts tackle your toughest questions, including:

AI had its turn. Now, it's time for the humans to fight back

Brace yourself, Robert Campbell is back for one last (probably) round of industry wisdom, outrageous stories and brutally honest predictions. If you haven't taken notes yet, now's your chance before your boss pretends they invented everything he says. This time, we dive into getting sued by Sir Martin Sorrell, ageism, Hammer Horror, Nils Leonard and... The Wombles? (Yes, really.)

Robert Campbell is back, dropping more wisdom, war stories and advertising gold you won't find anywhere else.

The legend returns! Adland's original rock ‘n' roller Robert Campbell is back for another round of epic stories, outrageous lessons and jedi-wisdom you won't find anywhere else.

What happens when an adman with the swagger of a rockstar and the creative chops of a legend shakes up the communications industry? You get Robert Campbell, the mind behind some of advertising's most iconic campaigns. From shaping ads for Virgin, Lego, BMW, Jaguar, The Times, L'Oréal, and more, to co-founding Rainey Kelly Campbell Roalfe, one of the UK's most successful independent agencies before being bought by Y&R.  Robert's career is the stuff of industry folklore. Oh, and did we mention we've got the untold story of Uncommon Studios' Co-Founder Nils Leonard, who once worked under him? Yeah, you'll want to hear this.

If every new project sends you into an existential crisis… if you've ever Googled “how to explain to my agency they don't understand my business”… or if you lie awake at night wondering how your award-winning concept turned into a stock photo disaster—this episode is for you.We sit down with Steve Hudson, founder of The Power of Advertising, a multi-award-winning Creative Director and Commercials Director with 25+ years in the game. Steve has cracked the code for Clients and Agencies on how to create world-class campaigns every single time, and he's here to share his fool-proof blueprint.Expect insights, hard truths, and a rescue plan for your next campaign. Let the greatest be your teacher—or at least help you avoid another “make the logo bigger” disaster.

DO NOT LISTEN IF YOU HAVE A WEAK SENSE OF HUMOUR OR STRONG MORAL COMPASSWelcome to Agency Tales—a rollicking dive into the weird, wonderful, and occasionally mind-boggling world of advertising. What you're about to hear might seem unbelievable, outrageous, or just plain absurd. And you'd be right.In this episode, we somehow managed to involve Princess Diana, King Charles, Prince William, Princess Kate, Prime Minister Gordon Brown, Dustin Hoffman, James Gandolfini, Andy Serkis, Spandau Ballet and David Abbott. (Yes, that David Abbott.)Big shoutout to this episodes contributors for spilling the beans: Robert Campbell, Paul Burke, Frank Walters, and Jon Webb.Important Deadlines & Links (No, we're not joking—some of this is actually useful):

Season 7 kicks off with the electrifying Fourcast crew: Jeremy Perrott, Frank Walters, Adrian Parr and Selwyn Learner. Discover the secrets to staying relevant in a fast-changing world and finding your “why.” An unmissable conversation packed with acerbic honesty, wisdom and bad puns. 2025 Award Entry Deadlines: https://awards.thecreativefloor.com/Talent Fund Submissions 31 January:https://awards.thecreativefloor.com/talentfundLinks from episode: https://thecreativefloor.com/awards/masterclasshttps://boomcgi.com/https://www.youtube.com/@officialshapeshiftingAdvertising Health World Top 10: https://advertising-health.com/the-official-2023-advertisinghealth-world-top-10-in-partnership-with-clio-health-2/To promote any open roles or production services email: awards@thecreativefloor.com

A special bonus episode giving you an unfiltered insiders guide into this year's Cannes Lions Festival. Is it really all scam work and a waste of money? Our guests unpack this for you and more. Podcast panelists: John McPartland, Ogilvy Health Oliver Caporn, Concentric Life

Lucky you, your ears are about to listen to the World's No.1 Marketing podcast.Welcome to "Rise of the Robots 2024," where we delve into the ever-evolving landscape of artificial intelligence (AI) and its profound impact on society. In this panel discussion, we bring together leading experts and thought leaders to explore the latest developments, challenges, and opportunities in the realm of AI. From advancements in machine learning to ethical considerations and the future of work, join us as we navigate the complex intersection of technology and humanity (at least that's what Chat GPT told me to write). Today's panelists: Faisal Ahmed, Digitally SickJoseph Graiff, FCB Health New YorkPatrick Mullady, FCB Health New York(And a brief hello) Chris Seda, 21Grams Links from episode: https://gemini.google.com/https://openai.com/sorahttps://www.jasper.ai/https://www.bemy.boo/

Welcome back to the world's No.1 Marketing podcast!In this episode we chat to Susan Manber, Chief Patient Officer at Publicis Health. If you're currently working in communications and think your creative briefs are a bit blunt (seen it all before) and want to know how to take them to the next level - this podcast is unmissable.  Susan shares her remarkable journey into the communications industry (a brief encounter with Steve Jobs) and becoming the youngest head of strategy in the USA. Facing cancer as a single mother and a healthcare communication professional led to some life-changing lessons you will not want to miss.Links to episode shout outs: https://boomcgi.com/https://testicularcancersociety.org/The Creative Floor Awards 2024 Final Call Deadline is Friday 26 April:https://thecreativefloor.com/awards/

Welcome back to the world's No.1 Marketing podcast!The concluding chat with the Legend that is Mark Denton is here. Links from todays episode: Marks Denton: https://www.coy-com.com/ Final Call Deadline is Friday 26 April: https://thecreativefloor.com/awards/

Welcome back to the world's No.1 Marketing podcast!Put the kettle on and sit back. The chat with the Legend that is Mark Denton continues. This Friday 12 April is The Creative Floor Awards 2024 FINAL DEADLINE: https://thecreativefloor.com/awards/Links to shout outs: https://boomcgi.com/ https://thecreativefloor.com/awards/shop/ 

Welcome back to the world's No.1 Marketing podcast!Legendary Creative, Director, Artist, Producer, Editor, Publisher, Public Speaker and Designer Mark Denton pops in for a chat. The perfect conversation if you're looking for some motivation and advice on how to create the best advertising in your career. To see Marks incredible work: https://www.coy-com.com/ 

DO NOT LISTEN TO THIS IF YOU ARE EASILY OFFENDEDMore tales from the crazy world of advertising.  This episode contains stories about Richard Curtis, John Lennon and Paul McCartney. Thank you to the episodes contributors:Paul Pateman: https://www.pateontoast.co.uk/ Ben Kay: https://ben-kay.com/Steve Hudson: https://thepowerofadvertising.com/To send in your agency tale email us at: awards@thecreativefloor.com Links from episodes shout out: boomcgi.com

Announcing the Winner of our Talent & Diversity FundProud to be the only health and wellness award show in the world to donate a percentage of profits towards a Talent & Diversity Fund, that helps people from under-represented communities into health and wellness communication agencies.To see this years Talent & Diversity Fund winners please visit: https://thecreativefloor.com/awards/talent-fund/

DO NOT LISTEN TO THIS IF YOU ARE EASILY OFFENDEDMore compilations of the advertising industries funniest and outrageous tales. Thank you to the episodes contributors:Steve Moss: https://www.linkedin.com/in/steve-moss-b5309517/ Paul Pateman: https://www.pateontoast.co.uk/ Andrew Short: https://www.andrewshort.info/ To send in your agency tale email us at: awards@thecreativefloor.comLinks from todays shout outs: https://thepowerofadvertising.com https://thecreativefloor.com/awards/shop 

DO NOT LISTEN TO THIS IF YOU ARE EASILY OFFENDEDA compilation of the advertising industries funniest and most outrageous tales. This episode contains stories about Ricky Gervais and Edris Elba. Thank you to the episodes contributors:Ben Kay: https://ben-kay.com/Steve Moss: https://www.linkedin.com/in/steve-moss-b5309517/ To send in your agency tale email us at: awards@thecreativefloor.com Links from todays shout outs: https://thepowerofadvertising.com https://thecreativefloor.com/awards/shop To send in your shout outs for any open job roles, production services email us at: awards@thecreativefloor.com 

WARNING: DO NOT LISTEN TO THIS IF YOU ARE EASILY OFFENDEDA compilation of the advertising industries most outrageous and funniest stories. This episode contains stories about Mr. T, Jack Black, Vinnie Jones and Helen Baxendale. Thank you to the episodes contributors:Jeremy Perrott: https://www.linkedin.com/in/jeremy-perrott-257246168/Paul Pateman: https://www.pateontoast.co.uk/ Dick Dunford: https://www.linkedin.com/in/dick-dunford-151a01a/ To send in your agency tale email us at: awards@thecreativefloor.com Links from todays shout outs: https://thepowerofadvertising.com https://thecreativefloor.com/awards/shop 

The concluding episode of our epic chat with Steve Hudson. If you want to book Steve for a seminar or want to be first to access his upcoming masterclass on ‘Everything you need to know about advertising but were afraid to ask - A clients guide to effective successful advertising' email awards@thecreativefloor.com  Check out this episodes sponsor: boomcgi.comIf you want a shout out for any open job roles, production services on future episodes email: awards@thecreativefloor.com

Part 2 of our chat with Steve Hudson on The Power of Advertising. Thank you to this episodes sponsor PM360. Details on their Innovation Summit, New York March 25, 2024: https://www.pm360online.com/the-innovation-summit-2024If you want a shout out for any open job roles, production services on future episodes email: awards@thecreativefloor.com

We chat to Legend Creative Director, Commercials Director and Creative Floor 2024 judge Steve Hudson. Hear his inspiring story into ad land and his best lessons from John Webster, Frank Budgen and Sir John Hegarty to name but a few. Everything you need to know about getting your best work through market research and how to think of an idea when you just can't. This conversation will help make you a better Creative (even if you're technically not one). Check out Steve's ground-breaking work and creative education platform: thepowerofadvertising.com  Thank you to this episodes sponsor: boomcgi.com If you want a shout out for any open job roles, production services on future episodes email: awards@thecreativefloor.com

The concluding episode of our conversation with the Fourcast crew. Some great insights on A.I., mistakes agency's make when it comes to culture and how to hold onto your humanity over the next 12 months. Thank you to this episodes sponsor: https://arabadonline.com/enTo get your hands on the final 50 of our working for home candles (never to be made again) visit: https://thecreativefloor.com/awards/shop/If you want a shout out for any open job roles, production services on future episodes email: awards@thecreativefloor.com 

Part 3 of our Fourcast chat with Jeremy Perrott, Frank Walters, Adrian Parr and Selwyn Learner. Thank you to the sponsor of this podcast: PM360 SPARK: The Innovation Summit on March 25, 2024 Full details: https://www.pm360online.com/the-innovation-summit-2024If you want a shout out for any open job roles, production services on future episodes email: awards@thecreativefloor.com

Part 2 of our Fourcast chat with Jeremy Perrott, Frank Walters, Adrian Parr and Selwyn Learner. If you want a shout out for any open job roles, production services on future episodes email: awards@thecreativefloor.com 

The original Fourcast crew Jeremy Perrott, Frank Walters, Adrian Parr and Selwyn Learner give us a reflection on last year and some industry predictions for 2024. As ever, lots of bad jokes and unmissable observations to help you navigate the next 12 months.Check out this episodes sponsor: boomcgi.com If you want a shout out for any open job roles, production services on future episodes email: awards@thecreativefloor.com 

* BONUS EPISODE *There's some exciting news and updates on next weeks live award show in London. Plus we talk to the co-authors Faisal Ahmed and Tim Sparke about their brand new book - 'The Ultimate Guide to Digital Engagement in Pharma'. A must have book for clients and agencies to unlock incredible strategic and creative opportunities. All profits of the book go to: https://www.alzheimers.org.uk/To buy the physical book:https://www.amazon.co.uk/Ultimate-Guide-Digital-Engagement-Pharma/dp/B0CF4NYJSXTo buy it on Kindle:https://www.amazon.co.uk/Ultimate-Guide-Digital-Engagement-Pharma-ebook/dp/B0CF2V19P8/Spotify playlist for the book:https://open.spotify.com/playlist/0yCpIT8SOYos8roaVJpnsA?si=e47aed6233ce4393&nd=1

We have an inspiring update on our 'Dear Deidre' episode which you won't want to miss.  This is the second episode we are cross promoting for The Creative War Room podcast. This episode will help those who need to find their mojo, focus and purpose.  Do yourself a favour, head over to The Creative War Room podcast and hit that subscribe button. Enjoy!

Töbe Pickford from The Creative War Room podcast got in touch to talk about career battles with The Creative Floor Awards podcast host Shaheed Peera. To help them reach as many people as possible we are cross promoting the next 2 episodes on here. Head over to The Creative War Room podcast wherever you listen to podcasts, hit that subscribe button and leave a positive review. Enjoy! 

Our panel of bleeding edge creatives and technologists give us an overview of how a.i. is going to help change your world for the better. And potentially for the worst. An invaluable episode for creatives who don't know where to start and for those who are already heavily experimenting with it. This episodes panel are: Faisal Ahmed - Digitally Sick Chris Seda - EVP, Director of Experience Design, FCB Health New YorkJoseph Graiff - SVP, Director, Creative Engineering, FCB Health New YorkFor links to help you find out more see below: Gen AI and Protein designhttps://www.ipd.uw.edu/2022/12/a-diffusion-model-for-protein-design/MIT articlehttps://www.technologyreview.com/magazines/the-design-issue/PubMedhttps://www.mosaicml.com/blog/introducing-pubmed-gptChatGPT - Bullshit machinehttps://writings.stephenwolfram.com/2023/01/wolframalpha-as-the-way-to-bring-computational-knowledge-superpowers-to-chatgpt/Futurepediahttps://www.futurepedia.io/LAION databasehttps://laion.ai/

We are joined by an expert panel of 'agony aunts' who attempt to solve your toughest professional challenges. Topics covered in this episode include dealing with emotional creatives, money, sexual harassment, ageism amongst many more...This episodes panel are: Jo Wallace - Global ECD, Media.Monks & Good Girls Eat DinnerTim Jones - CCO, Grey Health and Wellness New York Toby Pickford - Creative General, The Health Army For free advice and support on any of the issues raised in this episode please visit: https://nabs.org.uk/ 

To demonstrate how our Talent Fund is changing lives, we bring you a story from Key4Life, one the charities we now support. This is the ground-breaking story of the real 'Top Boy'. Find out how Vernel Dolor went from a life of drugs, guns and extreme violence to being rehabilitated through Key4Life's Prison Programme. Vernel is now a role model, public speaker, life and mindset coach for disadvantaged young people.If you would like more information on how your support for our award show is changing lives click here: https://thecreativefloor.com/awards/talent-fund/For more information on how you can work with Vernel click here: https://insideout.org.uk/

A quick announcement of who won our Talent & Diversity Fund. Big thank you to everyone who supports The Creative Floor Awards. To find out more information about the winners and to see how our awards platform is changing people lives please visit: https://thecreativefloor.com/awards/talent-fund/  

John Reid ECD Syneos Health, pops in and shares how his team managed to get Genentech and the Spinal Muscular Atrophy (SMA) community into New York Fashion Week and in Vogue.Great lessons here on dreaming the impossible, a new model of the creative team and how the pharmaceutical communications industry can be part of culture.  Links to work below:Vogue: https://www.vogue.com/article/adaptive-fashion-show-at-nyfwPeople: https://people.com/style/open-style-lab-brings-spinal-muscular-atrophy-awareness-to-nyfw-with-inclusive-debut-runway-show/Show highlights: https://www.youtube.com/watch?v=nLOOodsoVB0

An inspiring story of how Khalid Latif escaped the terror of Saddam Hussein to reach the heady heights of VMLY&R Health. Great learnings in this episode on the power of diversity, line management vs looking after people, how to build anyone into a creative superstar and mastering the art of job numbers. 

The Invisible Opponent, Tyson Fury concludes.Links to the films are belowTyson Fury film: https://www.youtube.com/watch?v=7_DzA6ov33U&t=1sFollow up film with England football player Declan Rice:https://www.youtube.com/watch?v=nHDpJebqPQU To see the excellent work CALM do and for support on suicide please visit: https://www.thecalmzone.net/

Dan Russell, Managing Director of Seven Stones, shares his epic 2 year journey of making The Invisible Opponent film with heavyweight boxing champion of the world, Tyson Fury for CALM (Campaign Against Living Miserably). Great learnings in this episode on how to get to a world-class brief, how to sell work when you can't present it, the power of determination and a masterclass on how creativity can come from anyone. Links to the films are belowTyson Fury film: https://www.youtube.com/watch?v=7_DzA6ov33U&t=1sFollow up film with England football player Declan Rice:https://www.youtube.com/watch?v=nHDpJebqPQU To see the excellent work CALM do and for support on suicide please visit: https://www.thecalmzone.net/

Fourcast 2023 concludes with more sage advice and creative gems from Jeremy Perrott, Frank Walters, Adrian Parr and Selwyn Learner. This podcast contains explicit language. 

The original Fourcast crew Jeremy Perrott, Frank Walters, Adrian Parr, and Selwyn Learner kick off Season 5 with a reflection on 2022 and some predictions for 2023. Incredible insights on how to combat loneliness, building a creative culture, the future of the creative department, advice on training and getting inspired for the next 12 months. 

Matt Eagles Head of Patient Engagement at Havas Lynx Group was diagnosed with Parkinson's at the age of 7. He shares his incredible life story, tips on how to stay positive and how to live a life with purpose. 

Lewis Blackwell Co-Owner of Luerzers Archive pops in. He chats to us about his career and shares some incredible insights into what it's like running the publication. He also relives stories on David Carson and Jony Ive.