Podcasts about clios

Zach and Geoff get saucy and share the stories behind iconic campaigns like Heinz “Draw Ketchup” and “Can't Unsee it” with Deadpool.ABOUT OUR GUESTS:Geoff Baillie is a Group Creative Director at Rethink, where he started as an intern in 2018.He's led work for brands like IKEA, Molson Coors and Heinz—including campaigns like Draw Ketchup, Heinz Ketchup and Seemingly Ranch, and the Heinz x Marvel Studios collaboration Can't Unsee It.His work has been featured on The Late Show with Stephen Colbert, The Drew Barrymore Show, The Tonight Show Starring Jimmy Fallon, in marketing books like Hey Whipple Squeeze This and Pearson's Fundamentals of Marketing textbook.Geoff's campaigns have been recognized at every major international award show. He was named to AdAge's 40 Under 40, The One Club's Young Guns Under 30 competition, and AdAge's Creative Team of the Year. He was also ranked Canada's #1 copywriter in 2022, 2023, and 2025 by Strategy Magazine.He has taught at Miami Ad School Toronto, and guest lectured at Humber and McMaster.He also likes to read, play music, and play golf badly. He lives in Toronto with his girlfriend and cat Diego. He recently broke his tibia jumping over a fence. Zachary Bautista is a Partner, Group Creative Director at Rethink.From art school dropout to one of the most consistently recognized creatives in Canada, his work has been awarded at every major international award show from Cannes to Clios with acclaim from figures like Jimmy Fallon and Drew Barrymore, and headlines on publications like CNN and FastCompany.Zach was ranked the #1 Art Director back-to-back-to-back-to-back in Strategy Magazine's Creative Report Card for 2022-2025. He was among AdAge's 40 Under 40 in 2021 and the only Canadian on the list. You can find his work on a billboard near you or in the 6th Edition of Hey Whipple Squeeze This along with Pearson's Fundamentals of Marketing Textbook.In addition to his impassioned dedication as an industry mentor, Zach was a recurring instructor at Miami Ad School in Toronto. In his role as teacher he has elevated the talents of up-and-coming art directors and copywriters. His approach to his students is teaching peers to become future co-workers.Zach spends most of his money on sports memorabilia. He spends most of his time making money to afford sports memorabilia. ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music. Follow us on Instagram @theadccEmail us at created@theadcc.ca

Interview by Kris PetersSince their inception, OK Go has been something more than a band and something different from an art project.With a career that includes award-winning videos, New York Times op-eds, collaborations with pioneering dance companies, tech giants, NASA, animators and Muppets, and an experiment that encoded their music on actual strands of DNA, OK Go continue to fearlessly dream and build new worlds in a time when creative boundaries have all but dissolved.Formed as a quartet in Chicago in 1998 and relocated to Los Angeles three years later, OK Go (Damian Kulash, Timothy Nordwind, Dan Konopka, Andy Ross) have spent their career in a steady state of transformation and continue to add to a curriculum vitae filled with experimentation in a variety of mediums. Their work is in the permanent collection of MoMA, and their achievements have been recognized with twenty-one Cannes Lions, twelve CLIOs, three VMAS, two Webbys, The Smithsonian Ingenuity Award, and a Grammy. The band has also partnered with the Playful Learning Lab at the University of St. Thomas to create OK Go Sandbox, an educational non-profit that provides free resources to teachers that use OK Go's videos as starting points to teach STEAM concepts.The band last week released their first album in over a decade, And The Adjacent Possible, with Kulash stopping by HEAVY HQ for a chat."It's been fantastic," he smiled when we ask how the early reception has been for And The Adjacent Possible. "It's wonderful to get the music into people's brains. It's swimming around there in the ether somewhere, and when you pull it out… you don't write the songs. You find them. You define them from the world, then work so hard to get them into shape. You can share them with people, but then there's this arduous period where you do the business stuff, and I'm just so happy that it's finally out and people can listen to it and feel the emotion. The only point of music is that sense of human connection, and it's so wonderful to be getting real reactions from real humans now."We ask Damian to dive deeper into the album musically."It feels like this is the first time that we weren't going for anything," he measured. "We actually felt comfortable enough with what and who we are that we were able to say these are the things we like. Since the last album our guitarist had kids, I had kids, then there was the pandemic, then I directed a film and that put several years between the records, and before we knew it even though we had never officially shut down the band or gone on a hiatus, we'd taken enough of a step back that instead of feeling like our foot had to be on the pedals with 'what do we do next' we could just come back to and recognize who we are and that our flag was planted a long time ago, and we don't have to plant a flag."In the full interview, Damian discussed And The Adjacent Possible in greater detail, including the singles released and how they summarise the album as a whole. We talked about the music video for A Stone Only Rolls Downhill, which was shot on 64 phones with 64 different videos placed over a moving mosaic, which led to discussion about their elaborate music videos and the process behind them.We spoke about musical ideas and converting them to reality, any extra pressures coming back from a ten-year lay off, the meaning behind the album title and more.Become a supporter of this podcast: https://www.spreaker.com/podcast/heavy-music-interviews--2687660/support.

Join Katie as she talks with Nicole Purcell, CEO of the Clios, about the importance of in-person connections, how to make the most of your work travel days, persevering in difficult situations, networking best practices, and the incredible power of female friendships.

While Sex in Hollywood movies goes in and out of style, we seem to be in an upswing moment with Academy Award wins for nudity-containing films like Anora and The Substance. Jason personally has some scenes, mostly for comedic purposes but even then, performing it is complicated and often very, very uncomfortable. The #metoo movement brought increased scrutiny to on-screen contact, and with that a relatively new position called an Intimacy Coordinator was born. Coordinators have recently become more common on set but… what does that person do? What qualifications does one have to have to be one… and does it really give performers a feeling of safety, security and control? To answer that question, we brough on one of the industry’s pioneers in the field. Yehuda Duenyas is a SAG-AFTRA accredited Intimacy Coordinator who provides full-service Intimacy Coordination for film, TV, and theater productions. Yehuda’s work and collaborations have received a Primetime Emmy award, 2 Webby awards, 8 Cannes Lions, 11 Clios, 2 Facebook awards, an OBIE award, among others. *** IN THIS EPISODE: Yehuda describes how and why he became an intimacy coordinator. What does a SAG-AFTRA certified intimacy coordinator actually do? The Blake Lively / Justin Baldoni lawsuit exposes potential on-set dangers. Many actors like Michael Douglas, Jennifer Aniston have questioned intimacy coordination. What happens when an actor changes their mind? That time an actress asked Jason to help her during a dramatic sex scene. Jason’s Game: Have they gone nude… or not? Google-HEIM: Other potential on-set coordination! *** FOLLOW YEHUDA: Website (Coordinator): yehudaintimacy.film Website (Director): xxxyehuda.com Instagram: ___x_x_x_y___ LinkedIN: Yehuda Duenyas *** FOLLOW REALLY NO REALLY: www.reallynoreally.com Instagram YouTube TikTok Facebook Threads XSee omnystudio.com/listener for privacy information.

Francesco (Fran, if you're buds) on his ascension from lowly intern at Ogilvy to the CCO throne. Plus, the Dove campaigns he's worked on for the last 2 decades. ABOUT OUR GUEST:Francesco is an internationally-recognized, Emmy nominated, Chief Creative Officer of Ogilvy Canada where he leads the Toronto and Montreal office. He is Ogilvy's highest ranked CCO in the world.Prior to his current role, he has worked his way across the globe from Chicago, Toronto, Amsterdam, London, and back to Toronto.He has led some of the most iconic brands in the world, such as Netflix, Guinness, Uber, Samsung and Dove, where his back-to-back “Toxic Influence” and “Cost of Beauty” campaigns both became the most shared and most awarded in the brand's history. This catapulted Dove to 2nd at the Cannes Lions Brand of the Year rankings, and Unilever as coveted Creative Marketer of the Year.He has led Ogilvy Canada to their most awarded year in the agency's 64-year history, doing the best work on their biggest brands.He has helped spur a 75% conversion rate on new business, winning the H&R Block, Go Train, Up Express, Clif Bar, Mitsubishi, Young Drivers and Samsung Global accounts.He believes being an “outsider” is a creative's greatest superpower, which is why he loves to fill his creative department with talent from all over the world. This diversity of backgrounds, cultures, and thinking leads to more unexpected ideas.Francesco has won over 350 awards, including back-to-back Cannes Gold Lions, a D&AD Collaborative Black Pencil, and multiple Grand Prix and Gold at every major show, including The One Show, Clios, LIA's, Eurobest, Effies, Andy's, Communication Arts and ADCC's.  ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music. Follow us on Instagram @theadccEmail us at created@theadcc.ca

The ad that has everyone saying, "whoa."Lyle Yetman | Co-CCOThe best thing that ever happened to Lyle's advertising career was not getting hired as an account person at BBDO. He would have sucked at that. Instead, he became a writer. After getting his master's at the VCU Brandcenter, Lyle left his Boston roots, moved out west, and started his career at BSSP, where he worked on MINI, Chipotle, and El Pollo Loco, created the Priceline Negotiator and made award-winning spots for Google, among others. His work has been recognized by the One Show, Cannes Lions, Clios, Art Directors Club, Communication Arts, and the Effies. At McKinney, he is Co-Chief Creative Officer, overseeing all the work from the Durham and New York offices, including Little Caesars, Puma, Popeyes, and ESPN, where he continues to do award-winning work. He's got a deep and abiding love of telling stories and finding the untapped potential in every brand. After 19 years in the business, he could probably hack it as an account person now. No, he couldn't. That's a lie.Kerry O'Connor | Group Strategy DirectorKerry started her career working in communications for the Navy in Washington, D.C., before deciding to pursue a career in advertising. She attended the VCU Brandcenter where she graduated with an MS in business and a concentration in branding and strategy. Kerry joined McKinney in 2015 and honed her passion for insights on brands like CarMax, Jared, and ESPN. She was promoted to strategy director in 2021 and is creating award-winning work using her strategy smarts on Sherwin-Williams and Little Caesars. Outside of advertising, Kerry is working her way through the NYTimes Cooking archives.

Luc talks about his “Mad Men” roots and why advertising and design in Quebec are so unique. Plus, he shares how work for the government can get you on the international stage. C'est malade!ABOUT OUR GUEST:In 2004, Luc and his friends founded the Quebec City office of LG2. Since then, they've created a fun place to find great ideas. Luc has led his teams on many projects recognized on the national and international scene like Cannes, D&AD, London Internationals, One Show and Clios. I've also been lucky enough to sit on numerous amazing juries including Cannes, One Show and Clios.Luc fell in love with creativity at 4 years old, when his dad brought home a storyboard for a TV spot. That passion continued to grow at Cossette where he worked on General motors, pharma accounts and McDonald's. Now, Luc leads a group of many different talents who are brilliantly solving all sorts of problems for the Société de l'assurance automobile du Quebec, CAA, Beneva, Familiprix, Canac hardware, the Quebec government and the Quebec dairy board.Luc has always been proud to contribute to the success of LG2, which is now the largest independent agency in Canada.But more importantly, he will continue to create the way he always has - with the heart of a 4-year-old.  ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music. Follow us on Instagram @theadccEmail us at created@theadcc.ca

For over 11 years, Justin Barnes has been the creative lead of Versus, shaping its rise as a sought-after and influential, award-winning creative studio. Under his leadership, Versus has continually pushed the boundaries of creativity and production, working with today's most influential brands and agencies. Justin's vision for “ownable originality” ensures Versus' work remains groundbreaking and defines culture, taking inspiration from the brand's own DNA instead of external trends. Known for bold and brave creative, and with Emmys, Clios, Lions, and a slew of other industry's top awards, he has become an industry leader in innovative, visually rich, cross-platform storytelling. What you will learn How AI can amplify creativity when paired with skilled artistry, but risks diluting quality when used carelessly. Why mastering AI as a tool rather than letting it lead ensures control over creative vision. How combining multiple disciplines under one roof creates cost-effective, bold, and cohesive storytelling. How to identify the DNA of a brand and turn it into unique, emotion-driven stories that resonate with audiences. Why balancing efficiency with perfection in AI-led workflows can save time without compromising quality.

Have you seen - the Jason Kelce ads with the B-Dubs buffalo at the bar? Or maybe you've seen something a little more “pinkies out” such as the holiday campaign for Tiffany & Co featuring Anya Taylor Joy. Do you like Super Bowl commercials? If any of these interest you, then today is your day, cause we're talking to industry pro - Mike Byrne, Founding Partner and Global Chief Creative Officer of Anomaly. Anomaly has in their portfolio: THIRTY-ONE Super Bowl commercials - with more on the way. Budweiser, the Lance Armstrong Live Strong campaign, Buffalo Wild Wings, Top Golf, so much Nike, Converse, SONY, Six offices around the world and 800+ employees - ALL with Mike at the helm.Look up Anomaly.  Look up Mike. This is a good one. Mike Byrne is a founding partner of Anomaly and Global Creative Chief, where he helped lead Anomaly to Agency of the Year in 2022, Ad Age A-list #1 in 2017 as well as seven top ten placements seven years in a row. He helped lead Anomaly to two-time Fast Company Most Innovative Companies on top of other industry accolades.He spent his formative years in advertising at Wieden & Kennedy NY then Portland where he served as the co-creative chief for the agency's cornerstone Nike Account from 2000 – 2006. **During his tenure, W+K Portland amassed more awards than any other agency in the United States. W+K Portland was Agency of the Year two times in this tenure. While at W+K, Mike managed creative development for Nike in the US, Latin America and Europe.Mike has been recognized throughout his career for creative excellence, being awarded numerous Grand Prix at Cannes International Advertising Festival, D&AD, The One Show, Art Directors Club, Clios, and CA amongst others. Mike is also a multiple Emmy award winner.Beyond advertising, Mike has helped launch multiple companies spanning, from cannabis to fashion brands to food and beverage.Some of Mike's WorkNike TagNike Angry ChickenNike MoveJW Gentleman's Wager II "The race"Converse "Made By You"Budweiser "Best Buds"Budweiser "Prohibition"Sony "This is 3DTV"Dick's Sporting Goods Every PitchConverse Lunch MoneyEpisode Edited by Dylan Giovanetto@dylangio  |  Dylangio.comIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

"We're on the verge of a paradigm shift, in terms of the stories that need to be told ... and how they need to be implemented." Davide Bianca Emmy award-winning executive creative director, strategist and technologist, Davide Bianca joins Future of Film Podcast to discuss Generative AI, the future of the industry and his latest project, Shifting Tides; the next-generation creator-led studio and publisher pushing the boundaries of cinematic storytelling and development using advanced technologies. Drawing from his experience working on some of entertainment's biggest properties, Davide reveals his new model for creator-led publishing and why the industry is on the brink of a major reset. Davide also shares his love of the latest AI tools and explains why they present an unprecedented opportunity for storytellers. This episode was recorded as part of Future of Film Africa 2024 in partnership with Sèmè City, Republic of Benin. More about Davide Bianca Emmy award winning executive creative director, strategist, and technologist, currently serving as Chief Creative Officer at BCN Visuals, and founder of Shifting Tides. For nearly two decades Davide Bianca has been at the forefront of innovation, telling stories across multiple mediums while helping Hollywood studios, tv networks, streaming platforms and gaming companies bring their properties to international audiences and shape pop culture. Responsible for directing complex and extensive Hollywood theatrical and TV launches across film, experiential, digital and XR, Davide's body of work includes screen writing for television, ideating and executing original and ambitious large scale stunts, experiential activations and anamorphic 3D OOH campaigns for cult TV properties and franchises such as “Stranger Things”, "Game of Thrones", and theatrical smash hit franchises such as "Avatar - The Way of Water", "Jurassic World", and “John Wick”, delivering to clients such as Warner Bros., Lionsgate, Amazon, Netflix, Disney, and Sony Pictures consistent performance across the board. Davide has directed shows, experiences, virtual events, commercials, animated shorts, and digital OOH campaigns with online view counts in the hundreds of millions, and generating billions of online earned media impressions. Davide has been actively involved in the gaming industry, helping studios like Riot, 2K, Activision, XBOX and Playstation create original content and consolidate existing IPs, bringing to the table expertise ranging from scripting to original character design, world building, all the way to directing cinematic launch trailers, working on successful properties such as "Marvel's Midnight Suns", "Marvel's Spider-Man2", “Call of Duty”, “Gears Of War”, and “Final Fantasy”. With over 35 theatrical and TV launches under his belt, two original screen plays, and a plethora of awards that include twentytwo Cannes Lions, twenty nine Clios, five Webbys, one Emmy and two Emmy nominations, and with a background in Computer Science Engineering & AI, Davide believes in the emergence of a new form of immersive entertainment that delivers meaningful shared experiences, one that transcends cultural constraints or geographical boundaries, effectively blurring the line between storytelling and interaction, physical and digital. Davide is the founder of Shifting Tides, a next-generation creative studio and publisher pushing the boundaries of cinematic storytelling. With a focus on experimentation and exploration, Shifting Tides partners with top-tier writers and artists to reimagine how their unique voices and stories can break free from traditional storytelling. Constantly exploring new ways to push the boundaries of what is possible in the world of publishing, Shifting Tides embraces emerging technologies and tools to transform ideas into stories that are accessible in physical and digital, comics and books.

Ever felt overwhelmed by challenges in your product marketing journey? Learn how to stay motivated and resilient even when the going gets tough. In this #podcast we'll explore the importance of perseverance in #productmarketing and share practical tips to help you maintain a #positivemindset and achieve your goals. Discover the strategies that successful marketers use to overcome obstacles and turn setbacks into opportunities. Watch now and unlock the power of perseverance! On This episode we had the pleasure of learning from Tom Goedde who has a vast knowledge of product marketing and perserverance. Just take a look at the companies he has helped grow as Chief Marketing Officer or Marekting managers: Humongous Entertainment where he grew from 22 employees to over 400 and sold the company to GT Interactive / Infogrames / Atari Wizards of The Coast where he grew from $175MM annual revenue to $750MM in a single year. Then helped sell the company to Hasbro managed EA Sports Madden NFL to be the number 1 sports game and number 2 selling game in North America annually. He personally negotiated premeir licenses including the Augusta National Golf Club and the Heisman Trophy Trust   Draft Kings where he helped luanch the first digital sportsbook in the US and took the compnay public via SPAC in april of 2020. Grew valuation from $1.5B to $14B market cap in 2 years.  SimWIn Sports, His new endevor is with SimWim Sportsthe world's premeir digital sports league that provides fantasy players and sports bettors the ability to watch, play, predicst and collect 24/7 365. What else to know about Tom: Sports and gaming executive specializing in product and brand marketing, with deep supporting experience in business development and licensing. Coworkers describe me as a team-first manager who consistently over-delivers by amplifying the strengths of individuals and coaching through challenging transitions. My teams have won dozens of marketing awards including PromaxBDA Sports Marketing Awards and Clios. I've built a reputation as an exemplary partner to development teams, and a leader who highly values data, but appropriately draws from a strong understanding of fundamentals from console, mobile, tabletop, Web3 and real money gaming. Retired from traditional corporate roles, I now advise a wide variety of companies that pique my interests and passion for sports, video gaming, real money gaming and support for the military. Connect With Tom: https://simwinsports.com/  https://www.linkedin.com/in/goeddeup/ Shout out to those that make our podcast possible: Fuse Networks A Advanced Services Markyboy Productions Valor Marketing LLC

Sherman Winfield is an Atlanta-based Executive Creative Director at VML. His current duties include overseeing North America creative efforts for StudioX, the execution arm of OpenX, the bespoke agency network set up by WPP for The Coca-Cola Company. His latest work was an international launch for Minute Maid Zero Sugar, starring award-winning actor Jon Hamm. Some of his past clients from prior agencies include Sam's Club, Georgia Power, Kraft Mac & Cheese, Obama for America, Domino's and New York Lottery.    Prior to VMLY&R, he served as VP/Creative Director at Fitzco for four years. During his tenure, he led creative on the world's largest spice manufacturer McCormick, French's, Stubb's, Coca-Cola, Southern Company, amongst others regional and national brands. His most noted work during his tenure at Fitzco includes Coca-Cola's “1,000 Name Celebration”, the :15 radio assignment-turned-national campaign for Share a Coke, and the full rebrand of French's Mustard that resulted in a new creative platform, record sales, and a series of daring experiential efforts, including the highly successful Mustard Ice Cream.    Sherman's creative work has been recognized and awarded internationally by Cannes, D&AD, One Club, Clios, London International Awards, New York Festivals, ADC, Radio Mercurys, The Webbys, The Shortys and numerous others. He has also been on multiple advertising juries, both locally and internationally, to recognize the industry's best work. Business Insider also named him one of 50 Rising Stars on Madison Ave. in 2021.   He's also passionately committed in helping to build a far-more diverse advertising landscape by actively participating in numerous efforts within the industry. This includes being named lead instructor and tutor at One Club's ONE School, a free 16-week portfolio program aimed to help Black creatives break into advertising. In its first year, the graduate-to-hire rate was 80%. Sherman was also a part of the groundbreaking documentary series, Black Madison Ave., in which New York Festivals pulled together 6 of the 10 Black ECDs (less than 1% of creative leadership across major holding companies) to address the glaring discrepancy, and ways to fix it. Outside of the industry, Sherman adores collecting rare sneakers (upwards of 165 pair & counting), DJIng, spending time with his superhero wife, two amazing sons and his puppy Coltrane.

Josh McCall serves as Chairman Emeritus for the global brand experience agency, Jack Morton where he focuses on growth and consulting on key client relationships. In 2022, he stepped down as CEO  and Chairman after being an integral part of the agency since 1984 and holding a variety of roles ranging from Account Executive to Chief Operating Officer. Under his leadership, the agency expanded its reach across the US, Europe, Australia, and Asia and was recognized for its creativity, winning awards at the Effies, Cannes Lions, D&AD, Clios, Ex, PRO, and Webby  Awards. Josh was instrumental in transforming the agency into an ideas-focused culture that creates extraordinary work for brands and he kept the agency at the forefront of the Experience  Economy. Josh McCall earned a bachelor's degree from the University of Pennsylvania, completed business and management training at the Amos Tuck School at Dartmouth College and The  Kenan-Flagler School at the University of North Carolina, Chapel Hill, and holds an honorary Doctor of Commercial Science degree from Suffolk University in Boston. Josh also serves on the board of The Vineyard Trust, the owner of historic island landmarks.

Jason Mitchell is the co-founder and CEO of Movement Strategy and one of the most forward thinking experts in social-powered thinking – how social media technologies, platforms and communities have real world impact, reshaping everything from marketing to the larger culture. He is also an avid proponent of new tech and platforms, earning Movement acclaim from Business Insider for their innovative use of AI. Movement's clients include Netflix, Amazon, WarnerMedia, Klarna, and more. They are known for their influencer-focused work with Intuit and Amazon Home as well as breakout executions for “Yellowjackets”, “The Boys”, “Rick and Morty”, Adult Swim, and Looney Tunes, whose debut on TikTok which was lauded by Adweek and Ad Age. Among many awards – Webbys, Clios, Digiday and more – they are a Shorty Awards Small Agency of the Year winner.  Jason regularly writes about technology's impact on brands and marketing at Ad Age, Inc and Adweek.

This week's episode is a must-listen for tennis enthusiasts and anyone aspiring to excel in their career! We're thrilled to have Nicole Kankam, the Managing Director of Pro Tennis and Entertainment at the USTA, join us to delve into leadership, the importance of finding a mentor, and how mental agility can drive success. Nicole also shares some exclusive behind-the-scenes stories about the US Open and the celebrities it attracts, making it a spectacular blend of sports and entertainment. With Wimbledon just concluding, tennis fans might be feeling a bit of withdrawal. Tune in to this episode for your tennis fix and get inspired by Nicole's journey from the music and entertainment industry to becoming one of the most influential women in sports. Whether you're considering a career change, thinking about transitioning industries, or simply looking to make a significant impact in your current role, Nicole's insights will resonate with you. Nicole's leadership at the USTA has been pivotal in evolving the fan experience at the US Open, turning it into a grand festival that goes beyond just tennis​ (Situation)​​ (Muse by Clios)​. Her innovative approach and commitment to inclusivity and diversity have made the US Open a vibrant, culturally rich event that attracts fans from all walks of life​ (Asian Journal News)​. Don't miss this engaging conversation filled with practical advice, inspiring stories, and a glimpse into the world of professional tennis. It's a perfect blend of fun and insightful content that will leave you motivated and ready to take on new challenges. Watch the episode here: https://youtu.be/aquYpw2iafQ?si=ZLM3v7srLtUobWjS#ProTipPartners #professionaldevelopment #podcast #USOpen #USTA #tennis #improvforbusiness #mentor #KarlynKieffer #NicoleKankam #NicolePolley

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or invest after clicking a link here, we may earn a commission. Engage to support our work.Devin: Enid, what is your superpower?Enid: I hope this doesn't sound sappy, but in a word, love.Devin: John, what's your superpower?John: Look at your circumstances; just observe them, don't judge them. Just have a self-awareness.In today's episode, I had the pleasure of speaking with Enid Futterman and John Isaacs, the co-founders of IMBY, a revolutionary platform for hyperlocal journalism. IMBY, which stands for "In My Back Yard," empowers communities to create their own digital newspapers, promoting citizen journalism and community engagement.Enid explained, “IMBY is a hyperlocal network of websites for citizen journalism. It allows any community to create its own digital newspaper.” This model not only fills the gap left by the decline of traditional local newspapers but also provides a space for community members to share news, opinions, and events directly relevant to their locality.John elaborated on the origins of IMBY, sharing how their initial success with a local community magazine in Hudson, New York, inspired them to create a scalable platform. “The demise of local journalism is not just an absence of information but also a threat to democracy. Local news plays an enormously important role and its diminishment is a serious issue for the preservation of democracy,” John emphasized. This sentiment underscores the critical role IMBY aims to play in sustaining informed and connected communities.One of the most compelling aspects of IMBY is its support for citizen activists. Enid highlighted, “One of the biggest uses is among citizen activists who are trying to advocate for a cause, often aligned with our mission to build community with the values of localism, sustainability, and justice.”Currently, IMBY is running a crowdfunding campaign on Honeycomb Credit to expand its reach. Enid noted, “Honeycomb's focus on crowdsourcing local capital aligns perfectly with our mission to crowdsource local news.”IMBY's innovative approach not only addresses the loss of local newspapers but also reinvigorates the essence of community journalism. Their platform represents a beacon of hope for communities striving to stay informed and engaged in an era of media consolidation and declining local news sources.Through platforms like IMBY, the power of the press is truly placed back in the hands of the people, fostering a more democratic and connected society.AI Episode Summary1. Devin introduces IMBY, a platform for hyperlocal journalism developed by Enid Futterman and John Isaacs.2. Enid describes IMBY as a network of websites for citizen journalism, allowing communities to create their own digital newspapers.3. John shares the history and motivation behind IMBY, stemming from their experience with a local quarterly magazine in Columbia County, New York.4. IMBY aims to address the decline of local newspapers by empowering citizens to become content creators, thereby preserving local journalism.5. Enid emphasizes that anyone can post various types of content on IMBY, including news stories, opinion pieces, and event announcements, fortifying community advocacy.6. John highlights that the decline in local journalism affects democracy, making platforms like IMBY crucial for maintaining local dialogues and informed communities.7. Devin speaks about the cultural shift towards conglomerates owning local papers and how IMBY counters this by providing a decentralized model for local journalism.8. Enid explains that IMBY is currently funded through local advertising and is exploring additional revenue streams such as subscriptions and merchandising.9. John and Enid discuss their successful crowdfunding campaign on Honeycomb Credit, which aligns with IMBY's focus on crowdsourcing local news.10. The show ends with Enid and John discussing their "superpowers" of love and self-awareness, emphasizing the importance of passion and self-reflection in achieving personal and professional fulfillment.How to Develop Love As a SuperpowerSummary: Enid's superpower is her profound love for what she does. This love drives her dedication to hyperlocal journalism and her mission to build community through IMBY. She believes that genuine passion and care for one's work are essential for overcoming challenges and achieving meaningful success.Developing Enid's Superpower:1. Find Your Passion: Identify work that you deeply care about and are passionate about.2. Stay Tenacious: Understand that love for what you do can help you persist through challenges.3. Align Values: Ensure that your work aligns with your values and beliefs, making it more fulfilling.4. Move Away from Unfulfilling Work: Have the courage to leave work that doesn't resonate with you, even if it's lucrative.By following Enid's example and advice, you can make love for your work a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!How to Develop Self-Awareness As a SuperpowerSummary: John's superpower is his strong sense of self-awareness. He leverages his diverse experiences and philosophical background to stay focused on meaningful work that benefits society. By maintaining a balanced perspective and reflecting on his actions, John contributes significantly to the success and impact of IMBY.Developing John's Superpower:1. Practice Self-Reflection: Regularly take time to reflect on your actions and decisions without judgment.2. Maintain Balance: Develop a balanced perspective by observing yourself from an outside view.3. Stay True to Yourself: Avoid being driven by external pressures; focus on what genuinely matters to you.4. Objective Observation: Engage in self-observation exercises in the morning and evening to maintain self-awareness throughout the day.By following John's example and advice, you can make self-awareness a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest Profile - Enid FuttermanEnid Futterman (she/her):Co-Founder/Editorial Director, Imby, Inc. About Imby, Inc.: Imby is the creator and publisher of imby.com, a hyperlocal network of 32 community websites in the Hudson Valley in New York and the Berkshires in Massachusetts. Website: imby.com X/Twitter Handle: @imbycentral Company Instagram Page: @imbycentralOther URL: inveset.honeycombcredit.com/campaigns/IMBYBiographical Information: I grew up in Brooklyn and had a long career in Manhattan in the advertising industry as Senior Copywriter and Vice-president of Grey Advertising, followed by freelance stints for several big New York agencies. I received every major award, including multiple Clios and a Silver Lion from Cannes. I'm the author of memorable taglines, including the by-now vernacular “Friends Don't Let Friends Drive Drunk.” My journalism career, which began as editor-in-chief of my college newspaper and a liberal arts/journalism degree from Douglass College of Rutgers University, came full circle to co-publishing and editing IMBY's print predecessor OURTOWN with John Isaacs. I have an MFA in Musical Theater Writing from NYU and am an internationally produced lyricist-librettist, as well as a published writer of fiction.Personal Facebook Profile: fb.com/enidfutterman/Linkedin: linkedin.com/in/enid-futterman-3a92922/Guest Profile - John IsaacsJohn Isaacs (he/him):Co-Founder/Creative Director, Imby, Inc.About Imby, Inc.: Imby is the creator and publisher of imby.com, a hyperlocal network of 32 community websites in the Hudson Valley in New York and the Berkshires in Massachusetts.Website: imby.com X/Twitter Handle: @imbycentral Company Instagram Page: @imbycentralOther URL: inveset.honeycombcredit.com/campaigns/IMBYBiographical Information: John grew up in Wales and had a long career in Manhattan as president of John Isaacs Design, specializing in corporate identity and publishing. (But Enid and John didn't meet until they both moved to Columbia County and started talking about collaborating on a local journalism project.) John conceived and served as managing editor of Lapis magazine, a groundbreaking and award-winning quarterly survey of social, cultural, and philosophical trends, and in 2004, co-founded, designed, and published OURTOWN with Enid. Since 2001, he has served as a director of WhiteBox, the alternative art space in Manhattan. He has been engaged in the development, design, and publication of numerous books on contemporary art and artists for galleries, museums, and publishers, including Abrams, Charta, Hatje Cantz, The MIT Press, and Steidl, and his own imprint. John Isaacs Design has also designed websites for a wide range of clients and provided pro-bono services to numerous local nonprofits. (Isaacs received a Graphis Gold award for his design of the pioneering local currency, BerkShares).Personal Facebook Profile: https://www.facebook.com/john.isaacs.9484Linkedin: https://www.linkedin.com/in/john-isaacs-55670a6/Instagram Handle: https://www.instagram.com/johnisaacsdesign/?hl=enUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* SuperCrowdChicago, June 12, 2024. This in-person event at Columbia College Chicago features some of Chicago's prominent citizens and community leaders, along with crowdfunding experts. Use the discount code “SuperCrowd” to save 30 percent!* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on June 18, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, you must first become an Impact Member of the SuperCrowd.* SuperCrowdHour, June 19, 2024, at 1:00 Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At this month's webinar, Angela Barbash of Revalue will share insights about moving money from Wall Street to Main Street. Register here.* Recently, we created an AI GPT to help you learn more about The Super Crowd, Inc., a public benefit corporation, and our upcoming events. Click here to try it.SuperCrowd Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Crowdfunding Professional Association Webinar, May 29, 2:00 PM ET, with the SuperCrowd's Devin Thorpe talking about How to Make Money with Impact Crowdfunding.* The Reg A & Crowdfunding Conference, June 20, Westchester Country Club (Save 20% with the code Super20)* How Small Businesses Can Raise Capital from the Crowd, Thursday, July 11, 1 – 2 pm ET: Explore transforming your community connections into capital to start or grow a small business through regulated investment crowdfunding.  Learn more about how this type of crowdfunding works and the benefits and challenges of raising capital from the crowd. About our Presenter: Author and journalist Devin Thorpe has over 25 years in finance and a rich background as a former CFO and investment banking firm founder.  He's also a champion for social good, publishing his Superpowers for Good newsletter and show.* Crowdfunding Professional Association, Summit in DC, October 22-23* Asheville Neighborhood Economics, November 12-13.If you would like to submit an event for us to share with the 5,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

My guests on this episode are Tanya Bevington, Head of Communications for IKEA Canada, and Anthony Chelvanathan, Chief Creative Officer at Edelman Canada. They discuss the insights and unique creative partnership behind Ikea Canada's clever and brilliant "Second-Hand Tax (SHT) is Happening" campaign.The brand discovered recently that in Canada, there is a 'harmonized sales tax' (HST) added to sales receipts for resold items, meaning second-hand purchases are taxed twice. Ontario, where the most Canadian IKEA stores are located for instance, has one of the highest HST rates in the country at a whopping 13%. Recognizing that this tax structure actually discourages circular shopping, and with affordability and sustainability at the core of their brand, IKEA has launched 'Second-Hand Tax (SHT) is Happening'.  The SHT initiative introduces a counteracting –13% tax for second-hand items purchased from IKEA's "As is" section, the retailer's sell-back and buy-back category located in every store and online. Effectively eliminating the double tax on second-hand items, the SHT tax is designed to raise awareness for this issue, which unfairly places the burden of action on retailers. Nearly every tax-paying country in the world has a similar sales tax structure in place.   Sign the petition at change.org so that all Canadians can shop circular for less, for good.  About TanyaTanya Bevington: Tanya Bevington is head of Communications for IKEA Canada, a world's leading home furnishing retailer. For nearly 50 years, Canadians have welcomed IKEA into their homes and they have been strong supporters of the IKEA brand, product range and its vision "to create a better everyday life for the many people".Tanya joined IKEA in 2014 and is responsible for overseeing the national corporate communications and public affairs programs for IKEA in Canada. Tanya is also a member of the Canadian management team for IKEA.Prior to joining IKEA, Tanya spent ten years working in communications for Waterfront Toronto, the tri-government agency responsible for overseeing the renewal of Toronto's waterfront.Working in the communications field for over twenty years, Tanya is a seasoned professional with extensive experience in corporate communications, media and government relations, internal communications, strategic planning, and issues management. She holds a Bachelor of Arts degree from the University of Western Ontario and a Master's degree in Professional Communications from the University of Western Sydney, Australia. Tanya lives in Burlington, Ontario with her husband and three children. About AnthonyAnthonyChelvanathan: Prior to taking on his current position as Chief Creative Officer at Edelman Canada, began working his way up as an Executive Creative Director at Leo Burnett Toronto, which culminated in his appointment to Senior Vice President. Along the way, Anthony has made a name for himself as one of the most prolific creatives in his industry. His work has garnered acclaim at nearly all of the world's top creative shows, including 64 Cannes Lions recognitions and 500+ international awards from institutions such as D&AD, The One Show, ADC, Communication Arts, LIA and Clios.Throughout his career Anthony has repeatedly landed at the top of Strategy magazine's creative talent lists and has even been ranked 6th in the world by The Gunn Report. He has reached incredible heights (his TSN campaign promoting the Rogers Cup was among the most-awarded billboard campaigns in the world) while ranking up tens of millions of views in the process (his follow-up video to the famous #LikeAGirl campaign alone received 90 million) and Anthony became the first judge to represent Cannes Lions in Sri Lanka and has represented Canada on numerous occasions.His passion and knack for zeroing in on unique human insights at the heart of a brand's purpose has resulted in major accolades for both his clients and agencies throughout his career, including winning an International Grand Prix for his IKEA project 'Cook This Page'. Anthony's world-class expertise in bringing big ideas to life also knows no categorical bounds, with his creative leadership directly leading to agency wins and business growth across nearly every industry and category.When he's not unleashing juggernaut creative ideas onto the world and meticulously crafting his way to the number one Art Director spot in the country, Anthony can be found in his kitchen, treating his friends to his latest spicy curry recipe. About MichaelMichael is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail, Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois. Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.

Jayanta Jenkins is a forward-thinking creative and marketing executive with 20+ years' experience crafting culture-defining messaging for some of the world's most esteemed brands. Jayanta prides himself in leading and inspiring multidisciplinary teams by fostering collaboration, fun and bringing out the best in each team member. His ability to blend strategic thinking with creative vision has resulted in timeless storytelling, pushing the boundaries of how brands engage with global audiences. His dedication to delivering results has garnered industry recognition from every major marketing and advertising awards organization. Noteworthy is that his work has won multiple Cannes Lions, One Show, Clios, D&AD, and Promax awards. In 2017, Jayanta and his creative team at Twitter received a Cannes Lion Grand Prix, which is one of the most coveted and globally recognized awards in the marketing industry. In 2020, Jayanta was named one of Adweek's Creative 100 top agency leaders. In 2022, Jayanta received further recognition from Cablefax as one of the top marketers of the year. Presently, Jayanta serves as the Vice President of Creative at Starbucks, he oversees the global brand and creative strategy, ensuring that the company's purpose and values are communicated effectively and authentically to millions of customers and partners. In his prior duty, at The Walt Disney Company, Jenkins was Head of Content Marketing for Disney Branded Television and National Geographic. He led a centralized award-winning team responsible for all creative marketing, strategy, digital, publicity, media planning, events, talent relations and award strategies for all content created for promotion on Disney+ and the Disney and National Geographic linear networks. Jenkins has held top global creative roles at Virgin Galactic, Samsung's in-house agency, Cheil Worldwide in Seoul, Korea,  Apple's Beats by Dre and Twitter, where he was the social media company's first global head of creative. Jenkins began his career in the agency world, working on Gatorade at TBWAChiat Day, Nike at Wieden+Kennedy and The Martin Agency. In 2016, Jayanta co-founded SATURDAY MORNING, a non-profit organization that brings awareness and shifts perceptions on racial bias and injustice by partnering with Fortune 500 companies such as Proctor & Gamble, Spotify, and IBM to launch initiatives to create meaningful conversations for the collective benefit of all. Outside of his profession life, Jayanta enjoys spending time with his son, visiting museums around the world, DJ'ing and listening to as much of Prince's music as possible.

There's one marketing tactic that can make people laugh, it can make people gasp. But either way it'll make them remember your content for years. It's shock factor. And people aren't using it enough in B2B marketing. It's eliciting this strong emotional response that grabs your audience's attention, gets them talking about your brand, and makes your content rise above the noise. What's not to love? So in this episode of Remarkable, we're talking about a group of filmmakers who know about shock factor: Traktor. And with the help of our special guest, Senior Director, Head of Content at Domino Data Lab, Yuval Zukerman, we chat about going for the shock factor, creating a series of ads for a single campaign, and using your constraints to your advantage.About our guest, Yuval ZukermanYuval Zukerman is Senior Director, Head of Content at Domino Data Lab. He joined the company in July 2022 as Director of Technical Alliances. Prior to Domino Data Lab, Yuval served as Manager of Partner Marketing at VMWare. He has also founded his own company, Enavigo, LLC, focusing on technology leadership for results-oriented marketers, mobile development, developer relations, translation and localization project management.Over his career, he has served in a variety of roles across the technology lifecycle. From developer and engineer to project manager, technology consultant to technical creative and sales. He has worked with non-profits, medium-sized clients and global Fortune 500 companies in verticals that included CPG, B2C and B2B services, hospitality and financial. Past clients include Four Seasons Hotels and Resorts, Wells Fargo, Verizon Wireless, The Coca-Cola Company, Philips, and The Greater Boston Food Bank. He has a B.S. in Computer Science from UCLA and an M.A. in Information Technology and Software Engineering from Harvard.About Domino Data Lab​​Domino Data Lab powers model-driven business for the world's most advanced enterprises, including over 20% of the Fortune 100. Their Enterprise MLOps platform speeds up the development and deployment of data science work while increasing collaboration and governance, to scale data science into a competitive advantage. Their platform enables thousands of data scientists to develop better medicines, grow more productive crops, adapt risk models to major economic shifts, build better cars, improve customer support, or simply recommend the best purchase to make at the right time. Domino is backed by leading venture capital firms: Sequoia Capital, Bloomberg Beta, Coatue Management, Dell Technologies Capital, Highland Capital Partners, In-Q-Tel, and Zetta Venture Partners.About TraktorTraktor is a group of filmmakers based in Venice, California. Though they're based in California, they're originally from Sweden and met in film school: Directors Sam Larsson, Pontus Löwenhielm, Patrik von Krusenstjerna, Ole Sanders, Mats Lindberg and producer Richard Ulfvengren. They're globally renowned for their work serving brands like Lego, Nike, PepsiCo, Levi's, Fox Sports, MTV, Virgin Atlantic, and more. They've done music videos for Fatboy Slim, the Flaming Lips and Madonna. At least twice they've been recognized as the most award-winning directors in the world. They've won three Grand Prix at Cannes, a handful of Clios, an Emmy, and been nominated for a Grammy.What B2B Companies Can Learn From Traktor:Go for the shock factor. Knock your audience off-balance with unexpected content. It's inexpensive, it's attention-grabbing, it's memorable. Traktor made ads for Fox Sports that showed a man high diving straight into the ground, and another of two blindfolded men swinging oversized bats at each other. They were shockingly off-kilter for sports ads at the time. Over 20 years later, Yuval still remembers them vividly. Ian says, ”I wouldn't say Traktor's first ads are cheaply done, but comparatively. Like, there's no celebrities. They're just jarring. It's just taking the one salient point that you want the person to know and finding some sort of crazy connection out there in the ether to drive that home and then make the audience think, make them laugh.”Create a series within your campaign. It gives you a format while allowing you freedom to play on your theme. So you can create a variety of ads that appeal to different audience preferences, increase brand awareness and recall, and even run A/B testing with them. It's like how Traktor made a series of ads for Fox Sports. Ian says, ”They have one ad on an Indian sport and one on a Chinese sport. As the viewer, you realize it's a series. It becomes something that's beyond just a one-off thing. And now people think they're so funny. That's where ads are at their best, when it's less of a one-off and more of something that's ongoing.”Use your constraints to your advantage. Traktor leaned into their tight budget, and in doing so created stylized videos that were visually unique and captivating. Ian says, “If you don't have the budget, how can you steer into doing things grainier or less quality or unintentionally done in that way?”Quotes*”You're taking time from your audience. Traktor is giving them an exchange: Humor. They're giving you a giggle and a laugh. And that is something that is very important for us, to provide people value for their time. Time is the most valuable thing we have. So you better not waste it.” - Yuval Zukerman*”No matter what your goal is in the content, stand up to your core set of values. Live up to those standards. I always tell my kids, ‘Are you proud of what you just did?' Because there's something you can feel good that you delivered or created.” - Yuval ZukermanTime Stamps[0:55] Meet Yuval Zukerman, Senior Director, Head of Content at Domino Data Lab[2:08] Why are we talking about ads by Traktor?[3:01] What does Yuval's work at Domino Data Lab entail?[5:35] Learn more about Traktor[12:07] What makes ads by Traktor remarkable?[20:35] What are marketing lessons we can take from Traktor?[27:58] What's Yuval's content strategy?[33:02] How does Yuval get leadership buy-in on new content?[41:40] How does Yuval prove the ROI of content?LinksCheck out films by TraktorConnect with Yuval on LinkedInLearn more about Domino Data LabAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

(Season 8 is in partnership with ⁠ADCOLOR⁠. ADCOLOR champions diversity and inclusion in creative industries) Aaron Marshall is a copywriter/creative at BBDO NY, working on prominent global brands such as Bacardí, AT&T, and Dewar's. In his short but impactful time in the industry, he's received recognition from One Show, Clios, Webby's, Epica, ADC, AdWeek, AdAge and earned BBDO's “Most Valuable People” award. Living with a life-long stutter, he's passionate about mentoring kids who stutter and advocating for the community to be accurately seen and heard worldwide— which has gained mainstream attention on NBC's ‘Today Show.

In this episode I'm speaking with the brilliant Damon Stapleton. He is the Chief Creative Officer and Co-Founder of The Monkeys Aotearoa, New Zealand. I have been a huge fan of Damon and his work since I discovered his blog on Creativity called Damon's Brain.  Damon is a highly awarded and successful Advertising Creative. He's recognised as one of the top 10 Executive Creative Directors globally and he's won over 500 international awards including Cannes Lions, D&AD Pencils and Clios. Damon has worked on some truely incredible and famous campaigns like the ‘The Zimbabwean Newspaper' campaign where the Zimbabwean trillion dollar note became the advertising medium and the Samsung iTest - where they were able get iPhone users to turn their phones into a Samsung! Sounds crazy right? We'll unpack those ideas in the episode.  Damon is not only a brilliant creative but an inspiring leader of creativity. We discuss what needs to be present for creativity to thrive in an organisation.  This conversation with Damon is full of gems. I loved this chat and I hope you do too. You can follow Damon's epic blog here https://damonsbrain.com And you can follow me, Nicole Velik at www.theideasbodega.com.au

For the first time ever, we needed to create a two-part episode.  Why?  Because David Kolbusz is incredible. Simple as that. David Droga described him as "one of the world's best creative leaders. We are back with David Kolbusz for part two of his B&E Episode.  An Adweek Creative 100 and the Chief Creative Officer of Orchard, my conversation with David could not be contained to a single episode.  We left you all with an enticing cliffhanger, where we pick things off this week as David answers what the most embarrassing ad he has ever produced in his career.  That's fun stuff.  We always discuss our guest's famous work, so this is a nice twist.  You will want to listen to part one with David before this episode!  Cannes, Clios, D&ADs, One Shows, Super Bowl ads, he's got them all. Maybe if you listen, you too can achieve all these accolades.

For the first time, we needed to create a two-part episode.  Why?  Because David Kolbusz is incredible. Simple as that.  An Adweek Creative 100 and Chief Creative Officer of Orchard, David is one hell of a Creative.  David Droga described him as "one of the world's best creative leaders." This first part explains his break-in.  He also leaves us with quite an enticing cliffhanger at the end, which we will pick things off next week.  Cannes, Clios, D&ADs, One Shows, Super Bowl ads, he's got them all. Maybe if you listen, you too can achieve all these accolades.  

Donny Dykowsky is an accomplished musician, composer, songwriter and founder of The Ski Team –  a premiere production, custom music and sonic branding studio out of Jersey City, New Jersey. His work has garnered Lions, Pencils, Clios, Webbys, Sundance Premiers, and is on permanent display at the MOMA. Check out our amazing conversation where he shares some hot tips that Creative Directors can use when working with a composer or custom music producer. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cdconfessions/message Support this podcast: https://podcasters.spotify.com/pod/show/cdconfessions/support

The illustrious director Jordan Brady dropped by the Official studios (www.weareofficial.com) in Atwater Village to talk shop with hosts Matt Sultan, Tony Franklin and Mark Rinehart. Jordan began as a stand-up comedian touring nightclubs and colleges across America. A 100% self-taught filmmaker, he's directed four narrative feature films, three full documentaries and over 1200 national & regional commercials and Maria Bamford's acclaimed Netflix Comedy Special.. Jordan directs advertising campaigns for brands and agencies from all over the world. Given his background, it's no surprise he has directed comedy giants as Will Ferrell, Kevin Hart, Keegan-Michael Key, Rory Scovel and more. Other notable celebrities include international star Arnold Schwarzenegger and country music legend Brad Paisley, campaigns starring actress Kathryn Hahn for Chrysler and Lamorne Morris for Buick. Equally as nimble with visual effects, he's shot over 50 sleight-of-hand magic trick spots for Toyota Saatchi Los Angeles that effortless combine in-camera and digital trickery. Notable advertising awards include multiple Clios, National Gold, ADDY's, Gold Promax Award, One Show, D Show, Pencil, AICP Awards, and more. Mr. Brady's work is routinely spotlighted on AdWeek, Ads of The World and Agency Spy.  www.jordanbrady.com @thatjordanbrady

Two guests. No time to waste. This conversation is all about unlocking creativity, what holds us back, what can propel us forward and what we would tell our 15 year old selves if given the chance now.  Elliot Kotek is a shockingly humble creative legend with 7 Emmy nominations, 5 Cannes Lions, 2 Clios, multiple Webby honors and the Shortys' Audience Award for Best Brand Awareness Campaign in 2023 with First Robotics. He is the producer of award-winning festival-favorites such as Queen Mimi, the NBC Peacock Original Black Boys, and the Netflix Original Little Miss Sumo. The Hidden Power of Purpose, made with AARP, is set for release in October 2023. Sarah Hernholm is a former elementary school teacher turned entrepreneur and the creator of the international non-profit WIT — Whatever It Takes - creator of the first college credit social entrepreneur and leadership course in the country for high school teens. Their hackathons partner with big names like Google and Toyota and empower kids to launch businesses that make a national impact. Sarah is also a speaker and writer for Forbes and Today. She's currently writing her book 11 Tips for Doing WIT.

TEN YEAR OLD TOM follows the misadventures of an average kid as he contends with questionable guidance from the well-meaning grownups around him. Being a kid is hard enough for Tom, but when bad influences seem to lurk around every corner – from litigious parents and drug dealing bus drivers to school administrators who want to sleep with his mom – it's downright impossible. While the adults in Tom's life certainly mean well, they just can't manage to lead by example.Season Two voices include Steve Dildarian, Jennifer Coolidge, John Malkovich, Gillian Jacobs, Edi Patterson, Byron Bowers, and more, with David Duchovny returning as a guest star along with many others.Steve Dildarian is considered one of the most prolific creators of adult amination. The writer, actor, and artist is best known for creating THE LIFE & TIMES OF TIM, an animated comedy that ran for three seasons on HBO. He currently is creator, writer and lead voice for TEN YEAR OLD TOM, the adult animation series currently running on Max, with season 2 dropping on June 29. About the series, Wall Street Journal proclaimed, “‘Ten Year Old Tom' has cult hit written all over it."Prior to television, Dildarian had an award-winning career in advertising, including co-creation of the popular Budweiser Lizards ad campaign, which earned all the major advertising awards, including over 35 Clios.When not working, Steve does oil paintings and donates a portion of each sale to various animal rights charities.

Azher Ahmed left Pakistan at the age of 3. He ultimately grew to build his career in overseeing the digital marketing and transformation initiatives for top marketing agencies and Fortune 500 companies. Azher speaks about the impact  his Pakistani culture and Islamic faith had throughout his career.His expertise includes:  brand strategy, sponsorships, data-driven personalization, performance marketing, consultancy, product development, and creative/content strategy, all of which are deeply rooted in data & technology.His accomplishments have resulted in multiple awards, opportunities for speaking engagements and press including Social Media Week, SXSW, Advertising Week, Internet Week, judging for Advertising Age, Clios, and American Marketing Association.

A native New Yorker, Dana is a writer and creative director working professionally in the field of advertising. He brings 25+ years of creative communication experience.Dana's work has been recognized by the One Show, the Andys, the Kelly Awards, the Obies, the Clios, the Effies, New York Festivals, Communication Arts, Lurzer's Archive, and at Cannes. He has worked extensively in the automotive category, touching brands like Volkswagen, Mercedes Benz, Ford, and Lincoln, and has stretched far beyond that into categories including healthcare, finance, fashion, entertainment, apparel, sports, spirits, travel and tourism, and casual dining.On the personal side, Dana has self-published the Go, Go, Greta children's book series and in February 2012, he founded and ran TastySpace gallery and exhibition space in Las Vegas. In 2015, he relocated to Houston to be closer to family and more recently pulled up stakes and landed in Kansas City, where he is heading up several pieces of business, including Red Lobster and AMC Theatres at Barkley, as SVP, Creative Director.He is married and the father of two incredible children who inspire him everyday.

10-4 GOOD BUDDYSay what you will about America, you cannot deny that, against all odds, fortunes can be made by good old American entrepreneurial invention. Submitted for your approval: advertising executive Billie Dale Fries, aka CW McCall, and his monster radio hit “Convoy”.If you were sentient during 1975 there was no escaping the ubiquitous Citizen's Band modulated, clarion voice of the fictional trucker, CW McCall as he barreled across the highways of America, calling out to his fellow haulers, inspiring them to break through the barricades of the “Smoky Bears”, going 98 mph.  It was number one on the Billboard top 100, and number 2 in the UK - proving that everybody in the English speaking world loved CW's rebel attitude.It all started when Adman Billie Dale was working on a campaign for the Bozell and Jacobs agency, to sell “Old Home” bread. He invented a series of spots portraying the flirtations between trucker CW and waitress Mavis, whenever the hauler made his bread deliveries to the “Old Home Filler Up an' Keep on Truckin' Cafe”. The catchiness of the spots led Billie Dale to the notion that a radio hit trading on the CB craze might connect with folks, and boy howdy, was he ever spot on.CW McCall (whose initials stood for “Country and Western,” and whose last name came from a copy of McCall's magazine that was on Billie Dale's desk) was so popular that more albums and movies followed, and later, flushed with Clios and cash, CB bought a vacation home in Ouray, CO, where he ran for mayor and served for 6 years. Shortly before his death at the age of 93, Billie Dale Fries gave his blessing to the “Freedom Convoy” protesters in Canada to use his anthem in solidarity. “BREAKER BREAKER, RUBBER DUCKIE, LOOKS LIKE WE GOT US A CONVOY!” 

On this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production." In part 2, Tasha talks about the search for diverse talent, what's ahead for Martin, how commercial artists can embrace the “beyond the reel” mentality, and leaning into risk. About Tasha Dean: Tasha's a human springboard. She never backs down and always finds a way—and you can't help but want to do the unimaginable with her. As Chief Revenue Officer (and former EVP and Head of Production) at The Martin Agency, Tasha's fingerprints and tenacity are etched in how they create content at the speed of culture in partnership with SuperJoy—a 360 creative playground for all sorts of makers and bright minds. Her client roster over the years includes global brand such as: Nissan, Visa, Apple, Gatorade, McDonald's, Michelin, Kraft, Johnson & Johnson, H&M, Travelers and Accenture. She has also received accolades from Cannes Lions, One Show, Webbys, Clios, ADDYs and the London International Awards.

Wine: The Butchery Cabernet Sauvignon from MoldovaBIO:Cynthia Ángel is the oldest daughter of Colombian immigrants. Born and raised in Jackson Heights, Queens Cynthia began her career as a production assistant for a VFX company. Within a few months Cynthia was promoted to production manager and then transitioned into commercial producing, winning Clios and Cannes Lions for her campaigns for Spotify, Google, Nike, Vevo and Amazon. Although commercial work proved to be a source of income, Cynthia's deep rooted love for film led her to found her own creative studio- D L A Films. Focusing on diversity in front of and behind the camera, Cynthia's goal is to bring cinematic and compelling stories to life all while giving a voice to the voiceless. SUN is Cynthia's first feature length film project and a continuation of her intention to tell the stories of those who come from backgrounds similar to her own.Website: www.dlafilms.com Cynthia Ángel IGDLA Films IG

Creative, traveler, culturist, and friendly provocateur. Shannon Washington is a busy woman. Currently, Shannon serves as the US Chief Creative Officer, Connected Communications for R/GA US, the network's largest and flagship region with a sharp focus on reshaping the region's creative vision, fidelity and culture for a post-pandemic world. Since joining R/GA in 2020, her intersectional and craft-centric style of leadership has led to a renewed creative vigor in the office, netting an impressive set of wins to include 4 Webbys (including 2022 Agency of the Year), 3 ADC Cubes, 5 Clios, 2 AICP Awards and 2 Cannes Lions, with her sights set on another successful season for 2023. In addition, her approach has earned her two distinctive honors: The AdWeek 100 and one of Fast Company's Most Creative People in Business for 2022. Forever hands-on, Shannon actively leads creative work for Sephora, Samsung, and The Ad Council/Love Has No Labels in addition to supporting her cadre of leaders across Verizon, Mattress Firm, Reddit, Nike and many more. When she can, Shannon also lends her expertise to a number of independent and women-owned brands like The McBride Sisters Wine Company. Shannon joined R/GA after a stint in Los Angeles with Media Arts Lab, where she helped launch Apple TV+ and build a foundation for original content marketing in the Apple ecosystem, and at Deutsch Los Angeles where she led H&R Block. Previous to Los Angeles, Shannon was at Droga5 NY, where she led the culture-driven “I Am What I Make Up” relaunch of CoverGirl and the launch of You Invest with Chase. In her spare time, Shannon works to fuse her many passions into action and service. She is the founder of PARLOUR, travel experience company for black women. In 2019, she also created TONI, a social space for Black women in marketing and advertising. A huge mentorship advocate, she has also served as a mentor with New Inc, The One School, and currently serves as a board member of The Marcus Graham Project. When she can, Shannon can be found actively adding to the discourse around the culture of leadership and inclusivity in advertising through paneling and public conversations. When she's not in front of a monitor, Shannon is working on adding another stamp to her passport or attempting to run a 10 minute mile. Shannon is a proud and loud graduate of Howard University and lives in New Jersey.

On this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production." In this part 1, Tasha talks about how the Initiative came about, striving to, “see beyond the reel,” and the fine line between ticking boxes and true accountability.   About Tasha Dean: Tasha's a human springboard. She never backs down and always finds a way—and you can't help but want to do the unimaginable with her. As Chief Revenue Officer (and former EVP and Head of Production) at The Martin Agency, Tasha's fingerprints and tenacity are etched in how they create content at the speed of culture in partnership with SuperJoy—a 360 creative playground for all sorts of makers and bright minds. Her client roster over the years includes global brand such as: Nissan, Visa, Apple, Gatorade, McDonald's, Michelin, Kraft, Johnson & Johnson, H&M, Travelers and Accenture. She has also received accolades from Cannes Lions, One Show, Webbys, Clios, ADDYs and the London International Awards.

In this episode, our guest is Susan Lee Colby, the co-founder, and co-CCO of LA-based Grace Creative, the first agency focused on activating the buying power of women over 50. Grace Creative's clients include ultra-luxury cruise line Seabourn, Golden Door, the #1Destination Spa in the World, and work for P&G's SeeMe Beauty and Gennev Telehealth for women in the second half of life. Over Susan's award-winning career, she has brought her instinctive creativity to some of the World's most prominent brands - including Honda, Apple, Pizza Hut, and Yamaha. After stints at RPA, ChiatDay, Della Femina, and BBDO, she launched "Crazy Cat Lady," an upscale retail pet business featured widely in newspapers, magazines, and national television. Susan has raised two daughters, given birth to two businesses, and delivers the kind of thinking for her clients that win major awards like One Show, The Clios, and Communication Arts. Grace Creative: https://gracecreativela.com/ _____ E-mail Us: asiansinadvertising@gmail.com Shop: asiansinadvertising.com/shop Learn More: asiansinadvertising.com --- Support this podcast: https://anchor.fm/asiansinadvertising/support --- Support this podcast: https://anchor.fm/asiansinadvertising/support

Tahaab Rais has won over 750 top-tier regional and global awards across Cannes, Effies, One Show, D&AD, Jay Chiats, Andy's, Clios, LIA, New York Festivals, WARC, Loeries, Dubai Lynx, among others, including a record of 340+ Effies. He's the MENAT CSO of Publicis Groupe. That's Middle-East-North-Africa-and-Turkey, a region with hundreds of millions of people in it. Some conversations I feel at home in. And this is one of them. In this interview, we discuss the ingredients that go into an agency being able to do award-winning work. We discuss the obvious stuff (like working with exceptional people) as well as the stuff that's only obvious when you no longer have it (like agency leadership that will fight for your ideas). We also discuss a campaign his team and client have been winning awards for lately: “James Jefferson: A Fraudster, Created by a Bank, to Reduce Financial Fraud” for Emirates NBD. You can find Tahaab here: https://www.linkedin.com/in/tahaab/ **

Alvaro is a Creative with diverse talents and accomplishments. He co-founded CRANT, a creative machine learning company that has become one of the most innovative companies in Brand Intelligence Marketing today. They have developed an AI-backed platform that helps brands improve their Brand Love and DEI (Diversity, Equity, and Inclusion) strategies by using machine learning on public data to make their programs trackable and actionable, allowing brands to be methodical in finding insights and making decisions about how best to serve their communities on a daily basis. His over 35 international awards, including Cannes Lions, Effies, Webbys, Clios, and more, led him to lead Miami Dade Beacon Councils' “Created in Miami” program to turn Miami into a diverse Crea-Tech capital. Alongside his friend and Indycar race car driver Tatiana Calderón, he also started the Ladies Start Your Engines program, which helps girls worldwide have a fair chance to succeed in a world designed for men. On this episode of Destination on the Left, I talk with Alvaro Meléndez about his new company CRANT, which stands for Creativity and Technology, and why he was inspired to start the business. He shares insights on how brands can help transform people and why being purpose-driven and mission-focused is critical. We discuss brand love, what it really means, and how focusing on one thing leads to more customers. What You Will Learn in this Episode: What got Alvaro to where he is today in the travel and tourism industry Why being exposed to a range of cultures and people fosters creativity when you get all those different inputs Marketing campaigns in Alvaro's early career that inspired him to think more deeply about branding Alvaro explains the rationale behind focusing on the upper funnel and lower funnel in marketing Using data to be able to measure the efficacy of your branding How listeners can use CRANT to help them stand out in a noisy marketplace What brand love is, how to grow it, and how to measure it The project that Alvaro and his team are working on to help make the world more diverse, equitable, and inclusive Improving Data Collection Alvaro started CRANT to combine all the branding frameworks he had learned over the years, including new technologies such as AI and all the data in the digital space. His tool helps marketers track and measure what they are doing on a brand level. Marketers often avoid doing brand studies because they are so expensive and are, therefore, unable to demonstrate progress in digital campaigns. Defining Your Brand The theory behind defining a brand can be complex. Alvaro describes why they went right back to basics and began thinking about why every brand has the same end goal, which is to be relevant and to mean something to people so that they are willing to exchange time and money for a service, experience or product. Brands must have a promise or purpose that is very well defined and offers a solution to its customers. Be Mission Focused Standing out in a crowded marketplace is tough, so CRANT is super purpose-driven, which has helped them stay very authentic, very humble, and very mission-focused. Often the problem is that brands have difficulty tracking their output or finding ways to be more relevant, more engaging, and different. Alvaro describes why they focus on what they call a very narrow doorway with their marketing and do just one thing really, really well. He explains why niching down has attracted even more right-fit clients, particularly in the travel and tourism business. Resources: Website: www.crant.ai LinkedIn: https://www.linkedin.com/company/crant/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

Grupo ArgosConversaciones que transforman – Episodio 54Invitado: Federico García – Global Chief Creative Officer WWHQ - BCW https://www.grupoargos.com/Grupo Argos PresentaCONVERSACIONES QUE TRANSFORMANUn espacio con los protagonistas y los temas que hacen posible la transformación de nuestra realidadFrecuencia: mensualDuración promedio: 40 minutos-------- En este episodio hablaremos de creatividad, comunicaciones, Relaciones Públicas, y especialmente de cómo las historias impactan la relación entre las personas, las corporaciones y las marcas.Lo haremos con nuestro invitado Federico García, Global Chief Creative Officer WWHQ – BCWNació en Argentina y lleva una carrera de 25 años en la publicidad. En su recorrido ha podido tener experiencias profesionales en Buenos Aires, Tokio y Nueva York. Pasó cuatro años con Huge, más recientemente como director creativo ejecutivo global, con supervisión creativa de la sede de la agencia en Brooklyn y cuentas globales clave. Antes de eso, fue Director Creativo del Grupo en Translation en Nueva York, donde trabajó en la NFL, History Channel y HBO, entre otros. Antes de esto, pasó cuatro años en Ogilvy Tokyo, donde supervisó el desarrollo creativo de campañas célebres para muchas de las principales cuentas de la agencia, incluidas Coca-Cola, American Express, IBM, Citizen y más.Su trabajo ha sido reconocido por los Cannes Lions, D&AD, One Show, Clios, Effies y London International Awards, entre muchos otros, y ha sido protagonista en medios de comunicación de todo el mundo como USA Today, The Washington Post, The Mirror, The Independent, Fox, People Magazine, Variety, The Hollywood Reporter, Business of Fashion, Business Insider y muchos más. También es miembro del Consejo Asesor de los Festivales de Nueva York y los Festivales AME y ha sido jurado de numerosos premios. Hoy es responsable de impulsar el proceso de creatividad y de expandir el banco de talentos creativos de BCW en todo el mundo.En este episodio nos contará•¿Cuál fue ese momento de la vida que te conectó con la publicidad, con la creatividad y con las marcas? ¿Qué historia hay detrás?•¿cómo incentivas la creatividad en su equipo? •¿Qué características tiene o debe de tener un creativo?•¿Cuál cree que es el desafío más grande en su rol? •¿cómo conectar a las audiencias que desconfían, que demandan y que exigen de las marcas un compromiso diferente?•¿Cómo sorprender a unas audiencias que han perdido la capacidad de asombro y que cada vez tienen más acceso a información? •¿Cómo compiten las marcas en un mundo hiperconectado y globalizado?•¿Cuál es el rol de la consolidación de las marcas en la construcción de reputación? ¿Qué le aporta? ¿Cómo le sirve?•¿Cuáles son los elementos relevantes en la historia de las últimas décadas que han marcado la disrupción en la construcción de marcas? •¿Cómo se concebía una marca antes y cómo se concibe hoy? •¿Cuáles son esas nuevas tendencias que debemos tener presentes las marcas si queremos ser disruptivos ante las audiencias? •¿Cuál el estado ideal de un creativo en una estructura empresarial? •¿Cuáles son los innegables que debe contener hoy una narrativa para generar conexión y respaldo?•¿Cómo se imagina el futuro de función creativa en el futuro?•Los libros que recomiendaConduce: Iván Trujillo, gerente de Relaciones Institucionales y Comunicaciones.Escucha, suscríbete y comparte este podcast con tus amigos, familiares y compañeros de trabajo.Son “Conversaciones que Transforman”, el Podcast de Grupo ArgosRecursos recomendadosEscucha y suscríbete a “Conversaciones que transforman” en…Applehttp://bit.ly/ArgosPodcastAPLSpotifyhttp://bit.ly/ArgosPodcastSPStitcherhttp://bit.ly/ArgosPodcastST---- Tags (etiquetas)Inversiones, Transformación Cultural, diversidad, innovación, sostenibilidad, cementos, energía, concesiones, visión, liderazgo, integridad, Grupo Argos, Federico García, creatividad, comunicaciones, Relaciones Públicas, historias

South African Marc Sidelsky believes in the power of storytelling, finding your voice and following it. Marc, an award-winning commercials director, tends to create scripts that disrupt and flourish in the market including his recent brave accomplishment of going straight to a CEO with an idea (Stussy X Nike) that one year later won honors at all major advertising festivals including the Clios, One Show and D&AD.  On this episode of the podcast, Marc shares where his passion for story-making started and gives smashing advice for anyone looking to push themselves in the content generation game. 

Eric Toda, Global Head of Social Marketing at Meta, sits down with Jerry for their second (third?) conversation. Eric shares about what brought him back to the company formerly known as Facebook, working with LAAUNCH (Leading Asian Americans to Unite for Change) and TAAF (The Asian American Foundation), and working towards a National Museum for Asian Americans. Listen as Eric and Jerry talk about “wasting no minutes,” the hope the STAATUS survey shows for Gen Z and our future generations, and the practical results we can hope for from studies like the STAATUS survey.Meet EricHi, I'm a marketing executive, angel investor, and active advocate for the Asian American community. I've  held previous brand and digital marketing leadership roles at Stitch Fix, Gap Inc, Airbnb, Snapchat, and Nike and my work has been awarded by Cannes Lions, Webbys, Clios, amongst others for combining purpose, creativity, and business results. As an Investor at Hyphen Capital and an independent advisor I have been very grateful to help build disruptive brands like Yumi, Wardrobe, Upaway, Fyllo, amongst many others.The most proud work i've done is for my community. I  proudly sit on the Board of Directors for Reimagine and LAAUNCH (Leading Asian Americans to Unite for Change), the advisory council for TAAF (The Asian American Foundation), the advisory board of directors for the Smithsonian Asian Pacific American Center, and most recently I've been using my voice and platform for the #StopAsianHate movement in the business world to speak up for those that look like me. I launched my advocacy in Adweek earlier this year by writing a piece called: “My People Are Dying In Silence — And I'm Here With A Megaphone” calling out the marketing and advertising industry not just to care, but to act. My work for the community has been featured on NBC News, CBS, FOX, The Wall Street Journal,  and CNBC I was one of the first 100 executives to sign the StandWithAsianAmericans letter in the Wall Street Journal. (Source: EricToda.com)Connect with Eric:IG @todaTwitter @todaTAAF: The Asian American FoundationLAAUNCH: Leading Asian Americans United for ChangeThe Adweek ArticleEpisode 156 with Eric Toda is #6 is a 10 part special series with Stand with Asian Americans entitled "Dear Asian Americans, What Now?" exploring what we are going through as a community during the past two+ years amidst the rising anti-Asian violence and hate crimes. We thank our friends at SwAA for their support of Dear Asian Americans.// Support Dear Asian Americans:Merch: https://www.bonfire.com/store/dearasianamericans/Buy Me a Coffee: https://www.buymeacoffee.com/jerrywonLearn more about DAA Creator and Host Jerry Won:LinkedIn: https://www.linkedin.com/in/jerrywon/Instagram: https://www.instagram.com/jerryjwon/// Listen to Dear Asian Americans on all major platforms:Transistor.fm: http://www.dearasianamericans.comApple: https://apple.dearasianamericans.comSpotify: https://spotify.dearasianamericans.comStitcher: https://stitcher.dearasianamericans.comGoogle: https://google.dearasianamericans.com  Follow us on Instagram: http://www.instagram.com/dearasianamericans Like us on Facebook: http://www.facebook.com/dearasianamericans Subscribe to our YouTube: http://www.youtube.com/dearasianamericans // Join the Asian Podcast Network:Web: https://asianpodcastnetwork.com/Facebook Group: https://www.facebook.com/groups/asianpodcastnetwork/Instagram: https://www.instagram.com/asianpodcastnetwork/Dear Asian Americans is produced by Just Like Media:Web: http://www.justlikemedia.comInstagram.com: http://www.instagram.com/justlikemedia

Eric Toda has built the American Dream.He's the Global Head of Social Marketing & Head of Meta Prosper at Meta as well as an advisory board member of the Smithsonian Asian Pacific American Center. Prior to Meta, Eric was the CMO at Gap Inc, Global Head of Social Marketing and Editorial Content at Airbnb and Global Digital Brand Marketing Director at Nike. But Eric's path has hardly been an easy one.He's had to deal with racism his entire life, despite being a fourth generation American and having a World War II veteran as his grandfather. When he landed his first job at Facebook, he was told that the key to succeeding was to never look a white executive in the eye. And even when he reached the pinnacle of his career - becoming CMO at Gap Inc - he was eventually fired. But Eric Toda has also had tremendous successes and his work was awarded by Cannes Lions, Webbys, Clios, Effie, Adweek ARC Awards, Brand Innovators amongst others for combining purpose, creativity, and business results. You might've seen some of them - Airbnb's #LiveInTheMovies and the launch of Gap Inc's Hill City brand.So how has racism and failure moulded Eric into becoming a greater leader?How do you become best friends with your executives?And who is… Jonathan Mildenhall?If you want to learn how to be a great leader and triumph over adversity and discrimination, then this is the episode for you.And if you liked this episode, do share this episode and leave a review!Highlights:2:38 How Eric's grandfather fought for him before he was born10:05 Why Eric wanted to become a lawyer12:08 Joining a little startup called… Facebook15:59 Don't look a white executive in the eye20:42 Getting credit for your work23:21 Being fired from Gap Inc as Chief Marketing Officer25:09 Why Eric failed to challenge the status quo28:19 Becoming friends with executives30:35 Being an approachable leader32:25 Jonathan Mildenhall34:48 “Oi, you coming?”36:28 Airbnb's successful 2016 campaign during the Oscars40:24 #WeAccept44:54 You can't teach ambition & fire46:22 Launching the hardest, but right thing in Eric's career - Meta Prosper51:01 My people are dying in silence & I'm here with a megaphone 53:31 Why Eric doesn't want his children to remember him only as a businessman or marketer56:01 Not being allowed to go to the Smithsonian57:38 The challenges of Web 3.0 today 1:01:48 Why is Eric Toda so easy to contact?! (p/s: his mobile number is available

In the latest episode of the AdTech Heroes podcast, we speak with Andrés Ordóñez, Chief Creative Officer at FCB Chicago, about brand values. Throughout Andrés' career, he's received top industry accolades, including 6 Andy's, 18 D&AD (1 Black), 94 Cannes Lions (2 Titanium, 2 GP), 48 One Show Pencils , 23 ADC, 31 Clios, 19 LIA, New York Festivals, WARC and 20 Effies. In addition to his role as CCO at FCB Chicago, Andrés has served as a judge on international awards shows, including The One Show, New York Festival, and the Lisbon Advertising Festival. For Andrés, a typical workday involves waking up early, about 4.30 am. He loves working in the office and being around people, returning home at 7 pm or 8 pm. Right now, his team is spending three days a week in the office. Brand values have become stronger than ever. Companies realize that customers align themselves with the values of the brands they love. And when people feel connected to a brand, they become more loyal. Andrés believes building brand values is one of the most important things happening in our industry right now. Companies need to be open and share why they exist and why their customers are important to them. Learn about the importance of brand values by tuning in to the latest episode of the AdTech Heroes podcast with Andrés Ordóñez, Chief Creative Officer at FCB Chicago. FCB Chicago We'd love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

Filmmaker Robert Boocheck has directed hundreds of commercials for brands such as Google, Samsung, Geico, Toyota, and Ray Ban. His spots have earned Clios, One Shows, Addys, and a bunch of other oddly named awards. His short films have been shown at major festivals including Telluride, Toronto International Film Festival, and Fantastic Fest. You'll love our chat about the state of commercial directing and agency/client expectations upon us. Check out his work here. I'll be at Void Studio's pre-launch party April 30th in LA, 4 pm to 8pm with open bar and taco truck. Free courses too!! New course alert: Commercial Directing Shadow in live. This unique online course put you by my side, like BTS on steroids. I explain what I'm doing and why, you download the scripts and my boards, watch my detailed video treatment and even watch 360 footage! But wait there's more - one lucky & worthy commercial director will be invited to shadow me in prep and on set, in real life, on a real job. Sign up now. Commercial Directing Shadow comes with a free/optional consultation call when you're done. Masterclass and Bootcamp alumni hit me up for the discount.   My first annual Filmmaker Retreat Joshua Tree is September 30th through October 2nd, 2022. Out theme is “Define Your Voice” and more can be found here at the Commercial Directing Film School site. DM for more. Limit 20 #filmmakers. Bootcamp Alumni save $300.    My online Commercial Directing Masterclass has received 100% 5 star reviews. Plus we do a free filmmaker consultation call. Check out the new Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.    Thanks,   Jordan    This episode is 57 minutes and is sponsored by Oso Delicious Hot Sauce, the hot sauce made by bears. Flavorseeker Fun Pak‘s ship Friday's at 3pm. My cult classic mockumentary, “Dill Scallion” is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the the donation will grow and grow. Thank you!

Filmmaker Robert Boocheck has directed hundreds of commercials for brands such as Google, Samsung, Geico, Toyota, and Ray Ban. His spots have earned Clios, One Shows, Addys, and a bunch of other oddly named awards. His short films have been shown at major festivals including Telluride, Toronto International Film Festival, and Fantastic Fest. You'll love our chat about the state…

In today's episode, we are talking to John Leu and Jeff Ridlehoover from Hopdoc, a white label telemedicine app for urgent care and primary care clinics. Hopdoc is a Nashville-based, healthcare tech team with deep roots in app-building, marketing, and futuristic healthcare solutions. They are committed to empowering providers with tools like telemedicine and digital marketing so they can thrive in today's ever-changing healthcare landscape. John Leu is the CEO and Co-Founder of Hopdoc. John spent over twenty years as a creative director at some of the world's most prestigious advertising agencies including BBDO and Grey in New York. He's created memorable campaigns for global brands like Pepsi, FedEx, and GE. His experience in health-related marketing includes initiatives for GE Healthcare and Crest, as well as various pharma brands and hospital networks. John's work has received industry-wide recognition including Cannes Lions, One Show Pencils, Clios, and a pair of Emmy nominations. Jeff Ridlehoover is the Chief Strategy Officer and Co-Founder of Hopdoc. Jeff is a post-9/11 Navy veteran with over ten years of experience providing software and fintech solutions to members of various healthcare associations and small business owners. A serial entrepreneur, Jeff counts Hopdoc as the third company where he has been a member of the founding team. His accomplishments include starting a restaurant app company that sold to the two largest independent pizza chains in Nashville and over 40 total restaurant locations its first few months in business as well as signing strategic partnerships with large organizations such as LendingTree and StreetShares. Looking to have a competitive advantage, a telemedicine app tailored to your business and patients is a fantastic way to do so! Learn more at https://hopdoc.com/

“With Play, we just serve up all of these amazing things that Apple has created and give designers the ability to kind of play in the sandbox that Apple has created we layer our essentially our play UI on top o that and we give them the properties to manipulate.” — Dan LaCivitaWhat if it were possible to design and build a mobile product all on your phone — and what if it were a better way of working?As designers, we are used to designing on our computer - which is often not the end-device of interaction. There are easy ways to transfer the content to phones but with our new guest Dan LaCivita we discuss a bold new idea:What if you could design directly on your phone and it would be even better then designing on a different device?Are a keyboard, mouse, and desktop the best tools for creating mobile products… or have they become barriers? That question started the journey of what came to be Play which Dan founded together with colleagues. Play is the first native iOS design tool built for creating mobile products. What does it mean for the future of design?Design, iterate, and collaborate directly from your phone, experiencing your design as you create it while taking full advantage of native iOS features to bring your product to life. We are thrilled to launch our EP65 with Dan LaCivita, Co-Founder of Play. In the episode, we chat about the role of mobile interactions for innovation. Also why innovation often starts by saying "NO" when it comes to product requirements. The approach of focus actually opens up the field for innovation. We also dig into cross-device interaction and his experience leading a major design agency in New York called Firstborn, which got later acquired where you can learn about how to run a large design business and grow it even further. Thanks a lot for your time and for your learnings Dan!*************The GuestDan LaCivita is an entrepreneur and servant leader who has built, grown and led successful teams and businesses in the digital space for over 15 years. His latest venture, Play, is transforming how teams create mobile products by empowering them to design, build and experience their product in real time—all on the medium they're designing for—their phone. Previously, as CEO of award-winning agency Firstborn, Dan led teams to create powerful digital products and experiences for a client roster that includes PepsiCo, L'Oréal, Adidas, S&P Global, Supercell, Jet & NYU Langone. Under his guidance, Firstborn's work has been recognized with numerous awards including Clios, Cannes Lions and One Show Pencils; the agency, itself, has been placed on prestigious rosters such as Fast Company's Most Innovative Companies (2x), Advertising Age's Agency A List and Crain's Best Places to Work in New York City (4x). A thoughtful commentator thanks to his diverse roles within the industry, Dan has penned his point of view for Fast Company, Forbes, Advertising Age and Adweek and has spoken at the Financial Times, Ad Age Digital, 99U and FITC conferences, to name a few. Dan was also named to the 4A's “100 People Who Make Advertising Great” list, Direct Marketing News' 2016 '40 Under 40' list and sat on the Digital Board of Directors of the 4A's.Outside of work, Dan's passions include participating in GORUCK Challenges, team-based endurance events that push your physical and mental limits. Inside and outside the office, Dan can often be found shuffling a deck of cards—a nod to his passion for the art of close-up magic.

Stay up to date on new episodes, and detailed info on all the topics we discuss:http://producershappyhourgroup.com/In This Episode:Meet the Crew: Jordan Brady, Commercial DirectorToday we chat with the one and only Jordan Brady to find out what he needs from a Producer so he can do his best work. Hey producers… spoiler alert! Come to the table with solutions! Jordan Brady is a 100% self-taught filmmaker, he's directed four narrative feature films, three full documentaries and over 1200 national & regional commercials, as well as Maria Bamford's acclaimed Netflix Comedy Special. Jordan has won buckets of advertising awards including multiple Clios, ADDY's, Gold Promax Award, AICP Awards, and so much more.In his spare time, Jordan hosts the popular weekly filmmaking podcast Respect the Process, and he also teaches the Commercial Directing Film School.Topics: Directing, Problem Solving, Advertising Agencies, Client RelationsCreditsChristopher Daniels - Artwork DesignCreative Director & Treatment Designerwww.misterstyles.comEric Beels - Editorhttps://www.difmix.com/Follow The HostsSister ChristianInsta: @sisterchristianrocksWebsite: www.sisterchristianproduces.comLawrence T. LewisInsta: @lawrenceltlProducing: www.lawrencetlewis.comVoice Over: www.voiceoflawrence.comFollow The ShowWebsite: www.producershappyhour.comInsta: @producershappyhourFacebook: producershappyhourgroup.comLinkedin: www.linkedin.com/groups/13819792/Share Your StoryEmail: producershappyhour@gmail.com

To wrap up Women's History Month 2022, Destiny and Emily sit down this week and chat with the phenomenal Anju Purushot. As Anju puts it, a lot of people like to say that film making is in their blood, as to proclaim it has some kind of innate advantage. As the by product of a Bollywood producer and one of India's most influential DOPs, she begs to differ. Production is hard work, a skill honed through both experience and commitment. Tune is this week to learn more! Anju is a creative producer who enjoys taking on new challenges, producing feature, commercials and long format content. With over 13 years experience across various countries, her passion & commitment leads her to oversee projects content from conception through completion.   Anju's work has also brought in several awards including the first ever Cannes Film Gold lion for the Middle East region. Other metals include Lynx, D&AD, LIA, The One Show, Clios, New York Advertising Festival, Loeries and so forth. Her filmmaking projects have also taken her across the waters and earned her the honor of closing film at the Montclair Emerging Filmmakers Festival as well as Finalist on Triggerstreet.   In her spare time, she loves to either curl up with a good book, try a new gastronomy experience or put her WSET Level 2 Award in Wines to test on a lovely glass of grape.

ABOUT Michael Monello:Michael's Profile: https://www.linkedin.com/in/mikemonello/Websitescampfirenyc.com/ Emailmike@mikemonello.comTwittermikemonelloBio: Mike Monello is a true pioneer when it comes to immersive storytelling and innovative marketing.In the late 1990s, Monello and his partners at Haxan Films created The Blair Witch Project, a story told across the burgeoning internet, a sci-fi channel pseudo-documentary, books, comics, games, and a feature film, which became a pop-culture touchstone and inspired legions of found-footage movies in its wake. It forever changed how fans engage with story and how marketers approach the internet.Inspired by the possibilities for engaging connected fan cultures and communities online, Monello co-founded Campfire in 2005. There, he leads an agency that has developed and created groundbreaking participatory stories and experiences for HBO, Amazon, Netflix, Cinemax, Discovery, National Geographic, Harley- Davidson, Infiniti, and more. Campfire won Small Agency Campaign of the Year via AdAge in 2013 and Small Agency of the Year via Online Marketing Media and Advertising Awards in 2012, and has been awarded top honors at the Emmys, Cannes Lions Festival, Clios, One Show, and more. Monello serves on the Peabody Board of Jurors, and regularly speaks at high-profile events. SHOW INTRODUCTION:I am not a huge fan of the horror genre of movies. As a kid I regularly covered my eyes when the Wicked Witch of the West showed up on screen in the Wizard of Oz.I saw Amityville Horror as a 13 year old and late into my adult years, looking out of a darkened home window was slightly un-nerving thinking that there was certainly something evil looking back. I saw Friday the 13th and growing up in Montreal during the reign of the Montreal Canadians and so I watched a good bit of hockey but never thought of goalie's masks quite the same way. I sat through episodes Night Gallery, the Wolfman and Frankenstein with childhood friends trying to not look at the screen all the while putting on an air of calm remaining cool. As a 10-year-old, I scrambled under the flaps of circus show tent at a local fair when a man miraculously turned into a raging gorilla right in front of my eyes. Oh… and thank you Mr. Spielberg for making me afraid of my closet, and that a portal to the netherworld could be in there, and believing that every house could possibly be built on and Indian burial ground Oh and, of course, making sure I'd never look at open water the same way.This may have all had to do with growing up with older brothers that thought it hilarious the wear a gorilla mask and jump out at my younger brother and me with the lights off in the basement. Except in that case, I brandished a big wooden shoe polishing brush and delivered a great whack to that nasty gorilla's head. Or it may be that I have a particularly active imagination and believe in the power of story's ability to go deep into our neurobiology and create ‘as if' experiences inside us. Story is so profoundly woven into our very beings that, without it, there would be a vacuum of basic understanding of our world and what to it means to part of it all.So, with all of this in mind, it's likely no surprise that I haven't watched the Exorcist and have kept away from The Blair Witch Project.But Blair Witch is something entirely different. It didn't just scare the crap out of millions of people, it shifted the film industry on its axis creating a new paradigm for storytelling where film and the burgeoning internet merged, blurring boundaries between these two vehicles for connecting fans to the profound power of a story.It broke what was acceptable in terms of camera work replacing locked off cameras for a handheld approach where being all bumpy was perfectly OK. It was largely credited with creating the “found footage” technique that has become so common in years since its release.The opening scenes left you questioning what was real, was this really found footage by a group of student film makers who ventured into the woods to capture a story of a reported witch but never came back? When The Blair Witch Project premiered at the Sundance Film Festival in 1999, it its promotional marketing campaign actually listed the actors as either "missing" or "deceased". It grossed over $250 making it one of the most successful independent films of all time.Michael Monello, and his partners at Haxan Films, were the creators of this paradigm shifting approach to film making, forever changing how fans engage with story and how marketers approach the internet.Inspired by the possibilities for engaging connected fan cultures and communities online, Monello co-founded Campfire in 2005, and ever since, has built an impressive and exciting career in immersive storytelling and innovative marketing.At Campfire, he leads an agency that has developed and created more groundbreaking participatory stories and experiences for HBO, Amazon, Netflix, Cinemax, Discovery, National Geographic, Harley- Davidson, Infiniti, and more. Campfire won Small Agency Campaign of the Year by AdAge in 2013 and Small Agency of the Year by Online Marketing Media and Advertising Awards in 2012, and has been awarded top honors at the Emmys, Cannes Lions Festival, Clios, and more. This is a talk that goes into Projects Beyond Blair Witch and dives into the power of story, engaging the internet in creating famdom, the meta-verse, NFT's and more. Michael Monello has a really interesting take on immersive experiences and believes that ‘its not really a thing until someone is experiencing it. He likens creating immersive experiences to architecture saying that you can build a really beautiful building, but is it really finished if it sits unoccupied and unused.'That question is fundamentally at the core of this podcast where we focus on “DATA: Design, Architecture, Technology and the Arts.”Michael Monello's work crosses these disciplines with the same facility and passion that had him crossing boundaries since creating The Blair Witch Project over 20 years ago. ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com. 

Elliot Kotek is a leading mind on purposeful content, technology-for-good and storytelling for social impact. His personal process of self-disruption in conjunction with creating accountability to others helps him accomplish impressive results where nothing is impossible. Brilliant ideas that lack empathy, or compassionate desire alone without ideas to implement change, both fail to create real impact. Elliot shares in detail how “Ideas + Empathy = Impact” through his many incredible projects that combine innovative technology and purpose, and shows how storytelling can beautifully amplify this impact. Applied passion creates purpose. By showing up for what we feel passionate about we can find like-minded people to help and support us on our path, and we're able overcome obstacles and fear, such as loss of security, to realize a much greater purpose that is essential to thriving as human beings. About Elliot: A leader in innovation, technology and purposeful media, Elliot's projects have a global, empathy and impact-led agenda. His LA-based creative consultancy and production-house, The Nation of Artists, generates feature and short documentaries, documentary series and virtual reality/360 experiences. Even during COVID, The Nation of Artists has deployed film crews to more than 30 cities in 14 countries on 5 continents. Often brand-led, and always human-centered, Elliot has collaborated with the likes of AARP, Accenture, Aflac, Amgen, Campbell's, CNBC, FIRST Robotics, Hyundai, Intel, LEGO, McKinsey & Company, National Geographic, NBC Peacock, Netflix, New Balance, Qualcomm, the UN and Whirlpool & Habitat for Humanity - where his projects have included producing the first ever user-generated feature film across five continents, storytelling about a social robot for kids with cancer, enabling technology for a farmer with ALS to independently tell his wife he loves her, covering clean cookstoves in India being connected to the mobile communications grid, investigating iPads being used by artisanal fishermen in Colombia, and producing the world's first lab to make 3D-printed prosthetic limbs for the children of war-torn Sudan. Documentaries include "Little Miss Sumo" (Netflix), "Black Boys" (Peacock), "Queen Mimi" (Amazon Prime); Docu-series include "Superhuman" and "Coded" (Facebook Watch), "Challengers" (FastCompany) and "The New Space Race" (National Geographic); and directing honors on the new feature documentary, "The Hidden Power of Purpose." As a result, Elliot has been honored with a Kellogg School of Management Innovation Fellowship and Alumni of the Year accolades from Australia's Monash University, and he has received personal recognition from the U.S. Congress, the House of Representatives and other legislative bodies - his projects have landed in the permanent collection at the Museum of Modern Art and have won five Cannes Lions, four SxSW innovation awards, an Emmy from four nominations, two Clios, recognition from the International Trade Council, dozens of festival honors and other groovy paperweights. Driven by the mantra that "Ideas + Empathy = Impact," and his "4Ps" approach to innovation and collaboration, Elliot is currently found occupying a 12x12 space at the back of his garden known as "The Shed." Learn more at http://nationofartists.com/ Follow on Instagram @nationofartists Watch on Youtube BeyondCinemaMagazine