Podcasts about spark media solutions

All links and images for this episode can be found on CISO Series (https://cisoseries.com/why-is-pay-the-ransom-in-next-years-budget/) With 25 percent of ransomware victims paying the ransomware, have we waved the white flag to the attackers? Should we just budget for it? This week’s episode is hosted by me, David Spark (@dspark), producer of CISO Series and founder of Spark Media Solutions and Mike Johnson. Our guest is Les McCollum (@doinmorewithles), managing vp, CISO, ICMA-RC. Thanks to our sponsor, BitSight. BitSight is the most widely used Security Ratings service with a mission to change the way the world addresses cyber risk. Learn how BitSight for Third-Party Risk Management helps you efficiently mitigate the growing risk across your vendor ecosystem by taking an automated, data-driven approach. On this week’s episode Why is everybody talking about this now Are culture fit and diversity mutually exclusive? Allan Alford, co-host of Defense in Depth podcast, brought up the conversation of needing diversity in all areas: age, gender, ethnicity, city vs. country, country of origin, military vs. civilian, college educated vs. self-taught, socioeconomic status, and disabilities. But at the same time, I'm thinking we NEVER see those types of groups hanging out together or getting along. So how do you create a culturally sane group among such a diverse group? People are tribal by nature and even if you're successful creating diversity on your team they're going to bond with people of similar types. Won't this introduce new problems? If you haven’t made this mistake you’re not in security At the end of the year when you look at your security budget, what are the costs you didn't expect or budget appropriately at the beginning of the year? On CSO Online, John Edwards has an article about seven overlooked cybersecurity costs that may bust your budget. He mentioned items such as staff acquisition and retention, incident response, third-party analysis, and replacement costs. What has been a surprise for you and has adjusting things for the next year helped, or is there always a surprise? Which is the one everyone should prepare for but they don't? More bad security advice Over a quarter of companies that fall victim to ransomware, pay the ransom, according to a study by Crowdstrike. In a discussion thread on reddit, user yourdigitalmind said they had a client who remarked, "WHEN we get hit, it will force us to start doing things right, but right now, it's cheaper'" So he's accepted being hit by ransomware is inevitable. That falls in line with Crowdstrike's study that found after a ransomware attack 75 percent of the victims do increase their security spend on tools and hiring. Humor for me a moment. Most of us do not want to pay the ransom, but sometimes you can't think of the greater good and you have to think of the survival of the business. Is this where I should put my marketing dollars? What types of vendor stories do you respond to? I bring this up because Mike O'Toole, president of PJA Advertising wrote a great piece about how to build a cybersecurity brand story. In the article, he offers up some really good advice such as "Position yourself against the category, not just your direct competitors," "Fear gets attention, but opportunity can drive purchase behavior," and "The strongest brand stories are about market change." Which advice most resonates with how you're pitched, and can you think of either a customer story or offering that you overheard that pushed you into exploring a vendor's solution?

All links and images for this episode can be found on CISO Series (https://cisoseries.com/the-do-what-we-tell-you-technique-isnt-working/) We've yelled, we've screamed, we've complained, and we've whined. Those darn users simply don't do what they tell them to do. I guess we're going to have to give empathy a try. This episode is hosted by me, David Spark (@dspark), producer of CISO Series and founder of Spark Media Solutions and Mike Johnson. Our guest this week is Michelle Valdez (@scauzim), CISO, OneMain Financial. Thanks to this week’s podcast sponsor, PlexTrac. PlexTrac is a revolutionary, yet simple, cybersecurity platform that centralizes all security assessments, penetration test reports, audit findings, and vulnerabilities into a single location. PlexTrac vastly improves the risk management lifecycle, allowing security professionals to generate better reports faster, aggregate and visualize important analytics, and collaborate on remediation in real-time. On this week's episode Why is everybody talking about this now Why hasn't COVID spurned more disaster recovery and business continuity planning roles? This is what Stuart Mitchell, a recruiter at Stott and May, noticed. Obviously, he's not getting that much demand. The community says it's assumed already into many roles. I have to think BCP and DR are everyone's responsibility. If that's the case, has BCP and DR planning increased during this time? Why or why not? How to become CISO Are two CISOs better than one? Our guest mentioned that her company has split the CISO role. One, the head of tech, reports to the CTO and the other, our guest's role, CISO and head of cyber risk reports to the chief risk officer. How exactly does this work? And what does our guest believe are the pros and cons of splitting the CISO role this way? What's Worse?! This time, no matter what the answer, everyone's going to get in trouble. And now for a little security philosophy Chad Loder, Habitu8, said, "Us InfoSec experts spend too much time asking 'How do we get users to care more about security?' and not enough time asking 'How do we get security to care more about users?'" So I asked my host and guest that question, and more importantly, how has that learning about users improved their security team and overall security? First 90 days of a CISO William Birchett, CIO of Required Team Gear, asked, "When you start, how much do you know of what security posture you've inherited?" We've talked about this before, but I want you to answer in reflection. What were the biggest surprises (positive or negative) between what you knew starting out and what you discovered after 90 days on the job?

All links and images for this episode can be found on CISO Series (https://cisoseries.com/i-love-cold-calls-said-the-ciso-on-opposite-day/) While CISOs are not excited to receive your unexpected phone call, they are excited to listen to this week's episode of CISO/Security Vendor Relationship Podcast. This episode is hosted by me, David Spark (@dspark), producer of CISO Series and founder of Spark Media Solutions and Mike Johnson. Our guest this week is Helen Patton, CISO, The Ohio State University. GitGuardian empowers organizations to secure their secrets - such as API keys and other credentials - from being exposed in compromised places or leaked publicly. GitGuardian offers a threat intelligence solution focused on detecting secrets leaked on public GitHub and an automated secrets detection solution which tightly integrates with your DevOps pipeline. On this week's episode Why is everybody talking about this now Are we making ourselves safer by calling end users "dumb"? On LinkedIn, Shaun Marion, CISO, Republic Services called out those security professionals who chose to put down the end user. As a result, security professionals in aggregate are getting a bad wrap. What do you do to change this long held belief of security professionals as putting down the end user? Rich Mason of Critical Infrastructure said, "offer something beyond training to mitigate the damage potential of that click. You can bash those who don't heed your advice on running with scissors or you can design better processes and safer scissors." How do you go about building systems and behavior of the security team with the end user in mind? Are we having communication issues? There is ENDLESS debate on cold calling. I know most CISOs despise it, but as evidenced by Ross Gustavson of Reciprocity, he met 120% of his sales quota solely on cold calling. He posted all his stats so you simply can't argue with that success rate. And Jay Jensen of Sales Evolution said the conversation of cold calling should be about how to do it effectively, and not whether it should be eradicated. And Allan Alford said he wants the conversation to be about partnering with sales staff. What is the communication you're open to having with a security vendor to which you don't currently have a relationship? What's Worse?! Those miserable team building exercises. Is there a worse way to do them? If you haven’t made this mistake, you’re not in security Eli Migdal of Boardish ran a poll on LinkedIn asking how many cyber professionals suffer from impostor syndrome. Sixty two percent believed most did, and Allan Alford, who admitted having it himself, said he was on a call with 25 other security professionals and all of them admitted to suffering at one time from impostor syndrome. Why does this come about and is it healthy or detrimental? RESOURCE: Do You Suffer From Impostor Syndrome? You Are Not Alone Is this where I should put my marketing dollars? On LinkedIn, I published an article entitled, "Formula for Creating a Successful Security Podcast." In it I just talked about my experience publishing successful and not successful shows. I'm a proponent of security vendors using their marketing dollars to produce podcasts because it's a means to create a one-to-many and many-to-many relationship with the audience. Focusing on other security and technology podcasts, what makes us excited to listen to a show and actually engage with the show or other listeners. And have we for any reason stopped listening to a show and why? NOTE: CISO Series and its parent company Spark Media Solutions is now offering consulting and production services for others, including vendors, who want to launch and maintain their own successful podcast. Please contact me, David Spark, for more information.  

This week's guest is David Spark from Spark Media Solutions. We talk about his two podcasts covering cyber security and some of the dangers facing us in today's internet. Being a pro in audio and video content production, David also discusses production techniques and gives great video content tips from his latest book, "Watch This!" Get David's book, "Watch This! The Definitive Reference Guide to Video Marketing": https://www.sparkmediasolutions.com/watchthis/ CISO Security Vendor Podcast: https://open.spotify.com/show/2GNPgHa4J8TGf1bFkHxoiF Defense In Depth podcast: https://open.spotify.com/show/158C90JWnCxBXAX7HfWxIM -------------------- Hosted and distributed by Anchor.FM https://anchor.fm/pjk Leave me a voice message on Anchor.FM and you might get your question/comment on a future show! Spotify: https://open.spotify.com/show/6CJIPqwHWMfKFOOtkPADlO Stitcher: https://www.stitcher.com/podcast/pjk-podcast TuneIn: https://tunein.com/podcasts/Technology-Podcasts/PJK-Podcast-p1248534/ Email the Show: podcast@pjk.net Make sure to SUBSCRIBE so you don't miss an episode! Music by monkeyman535 https://freesound.org/s/466981/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/pjk/message Support this podcast: https://anchor.fm/pjk/support

David Spark from Spark Media Solutions is back with a full roundup from this year's RSA conference.Starring Tom Merritt, Sarah Lane, Justin Robert Young, Roger Chang and David Spark  See acast.com/privacy for privacy and opt-out information. Become a member at https://plus.acast.com/s/dtns.

Security is suffering from a serious Rodney Dangerfield "I get no respect" problem. What has often been seen as the department of "no" is struggling under that brand image. That's probably because security is often seen as an inhibitor rather than an enabler. If InfoSec wants to fix that perception, it'll be their responsibility to dig themselves out. Here's what you'll hear on the latest episode of the CISO/Security Vendor Relationship Podcast: Nobody thinks security is their friend: How can security rid itself of this highly negative branding? Be problem solvers vs. problem creators. Techniques to integrate AppSec into the DevOps process: It comes down to measurement, respecting an engineer's time, and learning from the success of one process and putting it into another. Read more great insight by Chris Steipp of Lyft. We play "What's Worse?!" In this episode of the game we question the worst scenario of an encrypted or unencrypted laptop, but with qualifications. Uggh, WAFs are NOT magical boxes: In a round of "Please, Enough. No, More." we challenge the way web application firewalls (WAFs) are being sold. WAFs need to be more friendly and flexible. No one believes you if you sell them as magical boxes that stop all attacks. How can you be a great customer? We turn the tables from "Ask a CISO" to "Ask a Vendor" and ask what it takes to be a great customer. Vendors would like you to ttop kicking the tires and talk about solving real problems. Plus a ten-second security tip: It may be cliche, but if security departments want to be more effective, they should be moving away from blocking to enabling. Special thanks to Signal Sciences for sponsoring this episode. If you’re using WAFs, make sure you read “Three Ways Legacy WAFs Fail,” by their head of research, James Wickett. As always, the show is hosted by me, David Spark (@dspark), founder, Spark Media Solutions and Mike Johnson, CISO, Lyft. Our guest this week is Zane Lackey (@zanelackey), co-founder and CSO for Signal Sciences and author of the new book from O'Reilly, "Building a Modern Security Program." Sponsor the Podcast If you'd like to sponsor the podcast, contact David Spark at Spark Media Solutions.

This is an extra segment we recorded with Dan Glass, former CISO, American Airlines for our last episode. It didn't make it into the last episode, but I thought it was still worthwhile to release as a short bonus mini episode of only four minutes. As always, the show includes myself, David Spark, founder, Spark Media Solutions and Mike Johnson, CISO, Lyft. Enjoy.

We spend a good portion of this episode of the CISO/Security Vendor Relationship Podcast mocking unrealistic job listings that ask for too many unnecessary credentials and on top of it aren't willing to pay a fair market rate. Did companies forget that it's a buyers' market right now in security? On this episode of the podcast we discuss: The security semantics of "responsibility" vs. "accountability": Which one drives which behavior? And it is possible to try to compel one to the detriment of the other? See Chad Loder's post for more. How do you motivate employees to be concerned about security outside of hammering them with pen tests and fake phishing emails? If it hasn't happened already, those tests to see how secure your environment is may backfire. What can you do to instill secure behavior without testing employees to the point of annoyance? What do you think of this pitch? We get a split decision on a pitch of a company that's operating in a new category. Plus, advice on what never to do in a pitch. Unrealistic expectations for position descriptions: Job descriptions in the security field seem to be getting longer, with more certification requirements, and lower pay. What's going on and do companies who list these types of jobs realize they're only hurting themselves? In a buyers' market you can't just put out an unrealistic job posting to "see who will respond." It will actually damage your brand. Plus, a 10-second security tip (that's a few seconds longer): It's what you should be doing, but probably aren't doing. And a visit from the host of The Cyberwire: Dave Bittner, from The Cyberwire, joins us for a discussion about his daily security tech news show and to tell us about the launch of two more security podcasts. As always, the show is hosted by me, David Spark (@dspark), founder, Spark Media Solutions and Mike Johnson, CISO, Lyft. Our guest this week is Dan Glass, former CISO (as of just a couple days ago) of American Airlines. Special thanks to SpyCloud for sponsoring this episode. Learn more about how you can protect employees and customers from account takeover with SpyCloud. Contributions. Contributions. Contributions. I am cranking out a ton more content for not just the podcast, but also the entire series so I am very open and receptive to story ideas, suggestions for segments of the podcast, or anything else. Just connect with me on LinkedIn. Sponsor the podcast If you're interested in sponsoring the podcast, contact David Spark at Spark Media Solutions.

We promise to keep your identity private while we discuss the troubles of two-factor authentication. On this episode of the CISO/Security Vendor Relationship Podcast we discuss: Why don't more people use two-factor authentication? Does the UX still suck? Why can't we agree on a common model for how to authenticate? Will U2F be the saving grace for 2FA? Story on the debate. What are the signs your employees are going rogue? We debate the need to monitor employees this way. Are internal intrusions the same as external? Is monitoring the monitoring devices enough? What are the signs? Discussion on LinkedIn and a recommended book: "Nothing to Hide: The False Tradeoff between Privacy and Security." We play a round of "What's Worse?!" It's the game where we determine which is the worst of two really bad practices. In this case, the CISOs have to choose between two unpleasant marketing practices. How do CISOs balance compliance and security: The two aren't equal, but compliance is a means to prove that you're doing security right. Our guest hits it out of the park with a very clear explanation and also how to use compliance to better market your company. How do CISOs discover new solutions: This might as well be the title of this podcast, but we delve into some unique angles that CISOs are taking as they're avoiding traditional pitches from security vendors. Discussion on LinkedIn. Ten-second security tip touting the value of passphrases: See this cartoon for more. As always, the show is hosted by me, David Spark (@dspark), founder, Spark Media Solutions and Mike Johnson, CISO, Lyft. Our guest this week is Allan Alford (@AllanAlfordinTX), CISO, Mitel. Special thanks to our sponsor, SentinelOne, for supporting this episode and the podcast. Learn more about their autonomous endpoint protection. Contributions. Contributions. Contributions. I am cranking out a ton more content for not just the podcast, but also the entire series so I am very open and receptive to story ideas, suggestions for segments of the podcast, or anything else. Just connect with me on LinkedIn. Sponsor the podcast If you’re interested in sponsoring the podcast, contact David Spark at Spark Media Solutions.

Just like so many security products are infused with artificial intelligence, we've also got plenty of meaningless modifiers to describe this podcast. On this episode we've got: First 90 Days of a CISO. How do you assess talent already there, and how do you prioritize the new hires you need? Please, Enough! No, More! We delve into the overexposure of AI (artificial intelligence) and machine learning. Are they the same thing? And what do CISOs actually want to hear more about on both of these topics? "What's Worse?!" This is a brand new game where I ask the CISOs to determine which of two really bad security practices is worse. What Do You Think of This Pitch? We've got another vendor pitch that the CISOs critique. Ask a CISO. How are CISOs involved in purchase decisions that are not security related (e.g., cloud, networking, infrastructure). Special thanks to Signal Sciences for sponsoring this episode. If you're using web application firewalls (WAFs), make sure you read "Three Ways Legacy WAFs Fail" by their head of research, James Wickett. As always, the show is hosted by me, David Spark (@dspark), founder, Spark Media Solutions and Mike Johnson, CISO, Lyft. Our guest this week is Dennis Leber (@dennisleber), CISO, Cabinet for Health and Family Services, Commonwealth of Kentucky and the self proclaimed "Most Interesting Man in Information Security." We Want More of "What's Worse?!" In this episode, I introduced a new segment, a game called "What's Worse?!" where I introduce two comparably bad security practices and ask the CISOs to debate on which is worse, and why. Fortunately in this episode the CISOs disagreed on both comparisons posed. I'm eager to challenge CISOs with more "What's Worse?!" questions. So if you've got a good one, please contact me here or on LinkedIn. I'm also interested in: “Ask a CISO” questions. A vendor pitch you want us to critique. A hot security discussion (please provide a link). A quick security tip. A big industry story and what it means to security professionals. In all cases, we can mention you and your company name or keep you anonymous. Just let me know which you prefer. Listen and Subscribe to the CISO/Security Vendor Relationship Podcast So many ways to connect and listen to the podcast. iTunes Google Play Stitcher RSS Feed Sponsor the Podcast If your company would like to sponsor this podcast, please contact David Spark at Spark Media Solutions.

If I knew more about your current security needs, I'd probably be able to tell you what security product to buy. But that would require me to spend time understanding your needs and this podcast is only 30 minutes long. Instead, we decided to uncover the universal truths of what security product you shouldn't buy. In this episode of the CISO/Security Vendor Relationship podcast, we uncover failed CISO product purchases plus: Do temporary dips in hacker attacks change your security posture? What CISOs LOVE to see in their inbox. For this week, we're talking about their favorite reports. What metrics are CISOs following? And what are the metrics CISOs use to determine those metrics? Oh, and are there any metrics CISOs should ignore? Our CISOs digest a vendor pitch. And for "Ask a CISO," we question the value of case studies in print or video form. And as always, we launch the show with a 10-second security tip! As always, the show is hosted by me, David Spark (@dspark), founder, Spark Media Solutions and Mike Johnson, CISO, Lyft. Our guest this week is Randall (Fritz) Frietzsche (@frietzche), CISO, Denver Health, Denver ISSA distinguished fellow, and teaches at Harvard University. We Want Your Input and Critiques For every episode we want input from listeners! Please contact me here or on LinkedIn and send me the following: “Ask a CISO” question. A vendor pitch you want us to critique. A hot security discussion (please provide a link). A quick security tip. A big industry story and what it means to security professionals. In all cases, we can or can’t mention you and your company name or keep you anonymous. Just let me know what you want. Listen and Subscribe to the CISO/Security Vendor Relationship Podcast So many ways to connect and listen to the podcast. iTunes Google Play Stitcher RSS Feed Sponsor the Podcast If your company would like to sponsor this podcast, please contact David Spark at Spark Media Solutions.  

We're fed up with vendors who think they can detect any breach, but we're not fed up with breach detection. On this week's episode: Are millennials excited or not excited about working in security? Supposedly, nine percent of all millennials are interested in a job of security. Is that good news/bad news/misrepresented news? (Read the story) Haroon Meer's amazingly open story of the money Thinkst spent at RSA 2018. Was it worth it? Great advice for anyone else sponsoring a big tech conference. (Read the story) Are you sponsoring Black Hat or another big tech conference? Pick up my book, Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows. We talk about breach detection and the use of deception devices. When a breach happens, should you or shouldn't you blame the victim? How should security sales managers pump up their team for sales? Is letting people know that they're the only ones to fix their customers' problems the right tactic? This episode is sponsored by Thinkst, makers of Canary deception devices. Read how much their customers love their product here. As always, the show is hosted by me, David Spark (@dspark), founder, Spark Media Solutions and Mike Johnson, CISO, Lyft. Our guest this week is Haroon Meer (@haroonmeer), founder and researcher of Thinkst. We Want Your Input and Critiques For every episode we want input from listeners! Please contact me here or on LinkedIn and send me the following: “Ask a CISO” question. A vendor pitch you want us to critique. A hot security discussion (please provide a link). A quick security tip. A big industry story and what it means to security professionals. In all cases, we can or can’t mention you and your company name or keep you anonymous. Just let me know what you want. Listen and Subscribe to the CISO/Security Vendor Relationship Podcast So many ways to connect and listen to the podcast. iTunes Google Play Stitcher RSS Feed Sponsor the Podcast If your company would like to sponsor this podcast, please contact David Spark at Spark Media Solutions.

Are you managing your passwords the same today as you did five years ago? On this episode of the CISO/Security Vendor Relationship podcast, we discuss the changing landscape of what we once thought were best practices, but aren't anymore. On this episode: Which CEOs are more fatalistic about inevitability of cyber attacks Explaining cyber risks to the board Reappropriating the word "hacker." My cartoon that spurned a debate and Rick McElroy of Carbon Black's discussion on LinkedIn. What we're no longer advising you do with your passwords. Do cold calls and emails ever work? What are CISO's biggest organizational roadblocks? All that and a ten-second security tip. As always, the show is hosted by me, David Spark (@dspark), founder, Spark Media Solutions and Mike Johnson, CISO, Lyft. Our guest this week is Maxime Rousseau (@maxrousseau), CISO, Personal Capital. We Want Your Input and Critiques For every episode we want input from listeners! Please contact me here or on LinkedIn and send me the following: “Ask a CISO” question. A vendor pitch you want us to critique. A hot security discussion (please provide a link). A quick security tip. A big industry story and what it means to security professionals. In all cases, we can or can’t mention you and your company name or keep you anonymous. Just let me know what you want. Listen and Subscribe to the CISO/Security Vendor Relationship Podcast So many ways to connect and listen to the podcast. iTunes Google Play Stitcher RSS Feed Sponsor the Podcast If your company would like to sponsor this podcast, please contact David Spark at Spark Media Solutions.

Want to get under a CISO's skin? Ask them if they have a concern for security in their environment. It's like asking a chef if they're concerned about preparing food. In this week's episode of the CISO/Security Vendor Relationship Podcast we learn how the following: Dumbest mistakes you can make as a CISO What to do on day 1 when you're a CISO Why is everyone talking about this now? Questioning a CISO's job interests. Please, Enough. No, More on GDPR. We critique a vendor pitch. And "Ask a CISO." As always, the show is hosted by me, David Spark (@dspark), founder, Spark Media Solutions and Mike Johnson, CISO, Lyft. Our guest this week is Richard Greenberg (@ragreenberg), CISO, LA County Department of Health Services as well as chapter presidents of ISSA and OWASP in Los Angeles. This episode is sponsored by Signal Sciences. We thank them for their support. We Want Your Input and Critiques For every episode we want input from listeners! Please contact me here or on LinkedIn and send me the following: “Ask a CISO” question. A vendor pitch you want us to critique. A hot security discussion (please provide a link). A quick security tip. A big industry story and what it means to security professionals. In all cases, we can or can’t mention you and your company name or keep you anonymous. Just let me know what you want. Listen and Subscribe to the CISO/Security Vendor Relationship Podcast So many ways to connect and listen to the podcast. iTunes Google Play Stitcher RSS Feed Sponsor the Podcast If your company would like to sponsor this podcast, please contact David Spark at http://www.sparkmediasolutions.com/contact/Spark Media Solutions.

Here’s what Michael and David talk about during the show: YouTube Shooting - In David’s backyard The automated pickup is gaining traction (story) Tinder and Bumble are going at it (story) Twitter has suspended 1 million terrorism accounts since 2015 (story) Google Employees protesting involvement in Pentagon program (story) Lawyer bots are fighting traffic tickets (story) Twitter and Facebook scanning for inappropriate content. Facebook reads your messenger text if the stuff you share is flagged (story) MIT Researchers have a read-your-mind wearable (story) Hacker steals coins from cryptocurrency Verge with a '51 percent' attack (story) Isle of Dogs Goldbergs Ozark Ready Player One Email us at teardownshow@gmail.com Connect with David Spark on Twitter at @dspark. His business is Spark Media Solutions. Connect with Michael Wolf on Twitter at @michaelwolf. His business is NextMarket Insights.

Here's what Michael and David talk about during the show: Someone took a photo with every mailbox in Seattle (story) How did a connected wine bottle company fail? (story) Oh Facebook, what did you do? (story) You can't really delete Facebook (story) Let's be like Elon (story) YouTube bans a variety of "how to" gun videos (story) WeWork is second biggest office tenant in Manhattan (story) Cutting "Old Heads" at IBM (story) The next wearable? On your tooth (story) What the? Byron Allen buys weather channel for $300 million (story) Google wants its publishers to get consent from users to comply with GDPR (story) "I’M GOING TO CLOSE THIS DEAL USING BUSINESS WORDS I’VE HEARD MEN YELL IN AIRPORTS" (story) 99 Percent Invisible on the history of jingles Why'd you push that button? podcast Email us at teardownshow@gmail.com Connect with David Spark on Twitter at @dspark. His business is Spark Media Solutions. Connect with Michael Wolf on Twitter at @michaelwolf. His business is NextMarket Insights.

Here's what Michael and David talk about during the show: Who is Mike Doughty? Space hotels are coming (story) The Great Twitter Purge - Got rid of bots and it affected Conservative tweeters (story) Police use Snapchat to solve murder (story) Bogus conspiracy theories being floated online - All designed to devalue the students' words (story) More Amazon Go Stores are coming this year (story) Ex Google engineer harassed female employees with his infamous memo (story) Tesla bringing chargers to work (story) Kylie Jenner's Tweet Wipes out 1.3 Billion of SNAP's value (story) This is Love by folks who brought us Criminal Criminal - the murder manual Mortified Guide Beyond Stranger Things Why'd You Push That Button Email us at teardownshow@gmail.com Connect with David Spark on Twitter at @dspark. His business is Spark Media Solutions. Connect with Michael Wolf on Twitter at @michaelwolf. His business is NextMarket Insights.

Here's what Michael and David talk about during the show: The kids from Parkland are preemptively countering agenda-driven narratives on social media (story) Talk about how technology is affecting us - Given and presented by old people Blockchain wannabe investors continue to get robbed (story) Sometimes its the old-world guys doing it (story) Living in a post text world (story) People are blaming video games again for violence (story) SF City attorney is saying Uber is thumbing its nose at the law (story) Our search for martians is being hindered by bitcoin miners (story) Drones follow you like paparazzi (story) Apple employees are smacking into glass walls in their new campus (story) A Very Fatal Murder podcast by the Onion (story) Noir Alley - Eddie Muller Audio equipment – Lavalier microphone for your phone. Email us at teardownshow@gmail.com Connect with David Spark on Twitter at @dspark. His business is Spark Media Solutions. Connect with Michael Wolf on Twitter at @michaelwolf. His business is NextMarket Insights.

David Spark, VP of Marketing (Content) and Founder of Spark Media Solutions, joins the show to clue us into the secret recipe to winning at trade shows.

David Spark, VP of Marketing (Content) and Founder of Spark Media Solutions, joins the show to clue us into the secret recipe to winning at trade shows.

David Spark, trade show engagement expert, author, comedian, content marketer,  and founder of Spark Media Solutions joins the podcast. 

David Spark, VP of Marketing and Founder of branded journalism and media consulting firm Spark Media Solutions, joins the Content Pros Podcast to discuss the power of using personal stories and everything you need to know about successful trade shows. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip   In This Episode: The power of sharing personal experience The best employees to send to trade shows How to make trade shows worth the investment How your behavior reads to others at trade shows Trade show tricks to get your audience interested and create content for your brand The value of influencer relationships   Resources: David's Book David's Blog David's Podcast David's Twitter Spark Media Solutions David's Successful Blog Post: What My Wife and I Lost and Gained Running a Business Together Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Segment 1: Steve Goldstein is a proven leader who has held executive positions with leading global brands, such as American Express (Chairman and CEO of American Express Bank), Sears (President of Sears Credit), and Citigroup, as well as several early-stage enterprises. He currently works in the private equity industry as a Senior Advisor with the consulting and advisory firm Alvarez & Marsal.Segment 2: David Spark is a veteran tech journalist and founder of Spark Media Solutions, a brand journalism firm that helps its clients be seen as leading voices in their field through brand-quality media production. He is the author of the new book “Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows”. Segment 3: Lori K. Bitter provides strategic consulting, research and development for companies seeking to engage with mature consumers at The Business of Aging. Her new book, The Grandparent Economy was released in September 2015. She serves as publisher of GRAND – the digital magazine for grandparents.Segment 4: Mickal Adler is the manager of Adler's Jewelry in New Orleans. He was a partner in a law practice before he came back to work for his family's business more than a decade ago. Mickal is now part of the fourth generation of owners and operators of the business.Segment 5: Garrett Gregory is an attorney for Gregory Law Group PLLC. He is a former IRS agent now helping small businesses defend themselves against the IRS.Sponsored by Sage and Nextiva. 

Sometimes we need to approach familiar concepts from a different angle in order to push our understanding forward. If you think about content marketing as "brand journalism" you might be able to come up with new and exciting ways to communicate your brand's story to your target audience. Host Danny Starr talks with veteran tech journalist and founder of Spark Media Solutions, David Spark about the concept of brand journalism and why it's so effective in connecting brands with influential people to create compelling content.