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We have the founder of Freshly Picked, SUSAN PETERSEN! We dumpster deep dive into who she is and how she got started.We take out Personal Trash, Pop Culture Trash and TRASHTOPICAN! 3 TRASHTOPICANS " fav trip?", " funniest sex story" & " fav animal" Sponsor- Babeorginal code weeklytrash15 for 15% off
In this episode I am joined by none other than Susan Petersen, of Freshly Picked. We talk about having a big vision and the powerful and fast growth that comes when you are clear on what you want and what your mission and values are. This is a powerful episode that you don't want to miss. BEFORE YOU GO: I'd love to hear what you thought about this episode, you can come chat with me on Instagram OR leave a review. To find out more about my GROUP COACHING or to sign up go here Tune into Susan's new podcast Started From The Bottom To connect with and find out more about Susan:https://www.instagram.com/susan.m.petersen/
“Influencers built Freshly Picked,” says Susan Petersen, of her company she founded that offers baby shoes, diaper bags and other items for infants and new mothers that are as stylish as they are functional. In 2009, after making a few pairs of moccasins for her son Gus, and featuring them on her then-struggling blog, she immediately got attention from potential customers and began building a following. Five years later, an appearance on NBC's “Shark Tank” would prove pivotal to getting major attention not only from a whole new audience, including Ellen, who helped push Freshly Picked into stores like Nordstrom. Throughout this episode Susan shares some key takeaways: • Attention is momentum, and when you get too much too soon, it can be difficult to know how to best utilize it for your business. • Everyone's going after the same customer, so finding a way to work together with like minded businesses is what is most meaningful. • When you host events for influencers that are relevant to your space, and make it fun and let it speak to the foundation of your brand, people will share it and post about it. When first starting your business, it is hard to gain momentum quickly. But the best way to grow and scale any company is to prioritize relationships first. Today, Susan shares what she's learned from her experiences, and how she's become a better boss, business owner, and overall human being. Quotes • “Good marketing is all about reciprocity. At the end of the day we're all going after the same customer, so if there's a way that your business and our business can work together, to me that's most meaningful.” (16:09-16:25 | Susan) • “I believe in relationships before contracts.” (16:25-16:28 | Susan) • “Gaining a following, and being out there for public consumption, is very lonely. When you start becoming successful at anything, you lose meaningful conversations with people you love. There are a lot of conversations I can't have with my sister. I'm not talking to her about my P&L.” (22:20-22:53 | Susan) • “Balance is just straight up bullshit, and the world will try to get you to buy into that. Don't buy into it.” (42:18-42:24 | Susan) Connect with Susan Petersen: Instagram | http://www.instagram.com/susan.m.petersen Website | http://www.freshlypicked.com Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts! You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation. Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business. Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk Use code FoundHer for 50% off your first month with both HiveCast and Fireside Podcast production and show notes provided by HiveCast.fm
Susan Petersen is the founder and Chairwoman of Freshly Picked. In 2009, she designed and sewed the first baby moccasins and put them on her blog and Etsy shop. From there, the company took off, and it's now a leading baby lifestyle company with incredible revenue growth over the past three years. In 2015, Freshly Picked became the first woman-owned company to be named the fastest-growing company in Utah Valley. Susan has been featured in Forbes, Entrepreneur, Bloomberg Business, and more. Leading in social engagement and community, Freshly Picked's million social media followers love celebrating the shared experiences of parenthood with the brand. Freshly Picked aims to be there from the first step. In our third installment, we get real with Susan on her entrepreneurial journey that included a mental breakdown--which led to the fully realized wisdom she imparts to us and our listeners. She's a natural leader (her mastermind group boasts several incredible women founders) and a natural beauty (she doesn't have pores... yes, we made sure to ask about her skincare routine). If you're a business owner yourself or hustling for the bag, then this convo is for you. Take a seat, pop in those headphones, and hang out with us. CurrentlyUnwell.com@currentlyunwell on IG
Susan Petersen is the founder, CEO, and Chairwoman of Freshly Picked! On top of that she's a mom and best friend! Check out Freshly Picked https://freshlypicked.com/ Join my Sales Mastermind Group for business owners and sales consultants - https://empatheticselling.com/ Music made by Qü ThaMusic - https://www.quthemusic.net/ The rest of my links to subscribe, support, and access more content - https://linktr.ee/daltonkjensen For the best health insurance talk to Norm - https://thehappyhealthinsuranceguy.com/ For all your digital marketing needs check out Monarch Social - https://monarchsocialbrand.com/
Today we celebrate International Women's Day with some of the most inspiring women we know: Jess Toolson of Mixhers, and Susan Petersen of Freshly Picked. They've returned to The Nitty Gritty Show to discuss their recent success as well as their mentality that sets them apart from the crowd.
This is an encore presentation of Ep. 042. Everything is open for discussion in this conversation with entrepreneur Susan Petersen, founder of Freshly Picked. We talk with Susan about how she started her business, where it is now, and the highs and lows in between. Listen in and glean some helpful and interesting nuggets of wisdom about being an entrepreneur and realizing your goals. Find us on instagram: @freshlypicked // @susan.m.petersen // @beckyhigginsllc (brand) // @realbeckyhiggins (personal) // @beckyproudfit
Susan Petersen, entrepreneur and social media expert, is interviewed by Jeff Burningham on this second episode of season 2 of Extraordinary US. Susan Petersen discusses the ups and down of social media, our relationship with money, forgiveness, the journey of becoming a women entrepreneur and more. It's only once we are able to let go of the fears and anger holding us back that we are able to become the best version of ourselves and inspire others to do the same.
Max conducts her first suspect interview with Susan Petersen, who was seen hovering near Max's car the night of the game. As Max questions Susan, and her son Royce, she begins to unravel the secrets of Greeneville. STARRING:Miriam Randolph as Maxine PhillipsMichael Benzinger as Bryan BaeCatherine Councell as Susan PetersenChase Carson as Royce PetersenZach Twardowski as Coach Boogiewith Connett Croghan as Devin Gilroyfeaturing…Logan Abdulghani, Patrick O'Connor, Elly Hofmaier, Jivini Rodriguez, Tim, Chase Stine, Maritza Pineda as St. Francis StudentsHenry Parizek as RefDirected and Produced by Miriam Randolph & Henry ParizekWritten by Ryan ConlonSound Editing and Mixing by Henry ParizekTheme Music by Francois ComtoisMusic by Henry ParizekPoster Design by Raven NobleTrailer Editing by Ryan ConlonThe Parting of the Shoe is produced by Two Steps to the Left Productions with Bear Elegance Productions.
Our guest this week is the incredible Lacy Gadegaard West, founder of Laced Hair. She shares her story of struggle and success as she progressed from doing hair at the Bellagio, dealing with major health challenges, being a single mom, and running her own premium hair extensions company. With guest host Susan Petersen.
Today is another highly requested interview: Susan Petersen! I met Susan a few weeks ago and after talking to her for 10 minutes, I felt like I could take over the world. Susan is truly one of the most encouraging, brilliant, and passionate people I've met and I guarantee you'll feel the same after listening to her. Enjoy!
Today is another highly requested interview: Susan Petersen! I met Susan a few weeks ago and after talking to her for 10 minutes, I felt like I could take over the world. Susan is truly one of the most encouraging, brilliant, and passionate people I've met and I guarantee you'll feel the same after listening to her. Enjoy!
Susan Petersen is back! After taking a year off the day-to-day grind at Freshly Picked, she is once again at the helm of her company as CEO. She brings invaluable tips on focus, rest and recovery, and much more. If you you're unfamiliar with her amazing story, check out episode 5.
Susan Petersen started Freshly Picked by selling aluminum window frames as scraps in order to fund her initial orders. From those humble beginnings Susan has grown Freshly Picked to millions of dollars in revenue, and has appeared on Shark Tank, as well as partnering with Disney, Star Wars, Nordstrom, among others. In this episode she shares why the biggest sales day in Freshly Picked history almost caused her to call it quits, as well as some extremely useful tips on how to start a product-based company. Resources Subscribe and Review: Click Here BetterLegal LLC Legal Formation: Click Here Freshly Picked website: Click Here
“The Mom Squad is the secret to our success.”When Susan decided she’d do moccasins exclusively (5:14)Secret #1 Keep trying different things until one sticks (7:17)Secret #2 Turn broken systems into a positive inflection point (10:31)Secret #3 Enable your customer to mark meaningful moments (11:41)Secret #4 Alleviate customer burdens (17:45)Secret #5 In order to build a legacy, don't sacrifice the brand (19:08)Secret #6 Give your customers white glove treatment (20:00)Secret #7 Do everything you can to hire for culture fit (21:80)Secret #8 Make everyone feel like a valued customer (23:02)Secret #9 Hire team members who relate to your customers (25:50)How the Mom Squad works (26:00)Secret #10 Be resilient — Don't give up (27:24)Secret #11 Create a memorable 360 degree customer experience (28:30)Secret #12 You can achieve anything (30:00)Secret #13 Listen to your customers & incorporate their feedback (35:00)Links we mention in this episodeBlue PoblanoFollow SusanLinkedIn InstagramFreshly PickedFollow the Search for the Perfect TacoInstagramYouTubeLinkedInWebsiteFollow Scott PorterLinkedInAbout TacoincidenceThis is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.
Everything is open for discussion in this conversation with entrepreneur Susan Petersen, founder of Freshly Picked. We talk with Susan about how she started her business, where it is now, and the highs and lows in between. Listen in and glean some helpful and interesting nuggets of wisdom about being an entrepreneur and realizing your goals. Show notes can be found on the blog at BeckyHiggins.com. DIRECT LINK. Follow us on instagram — @BeckyHigginsLLC and @BeckyProudfit. Love the podcast? Please share with your friends and leave a review on iTunes!
Everything is open for discussion in this conversation with entrepreneur Susan Petersen, founder of Freshly Picked. We talk with Susan about how she started her business, where it is now, and the highs and lows in between. Listen in and glean some helpful and interesting nuggets of wisdom about being an entrepreneur and realizing your goals. Show notes can be found on the blog at BeckyHiggins.com. DIRECT LINK. Follow us on instagram — @BeckyHigginsLLC and @BeckyProudfit. Love the podcast? Please share with your friends and leave a review on iTunes!
In this episode we sit down with the founder of Freshly Picked, Susan Petersen. She shares the details of her new subscription program, The Fringe, as well as her harrowing and critical moments on Shark Tank.
This super duper special episode from our Super Duper Fly Live Podcast tour Provo stop, HAS IT ALL! Amazing interviews with Susan Petersen of @freshlypicked and Kevin Auernig of @sodalicious ? CHECK! Tackling what to do with fear of failure? CHECK! Skills for boosting confidence? CHECK! Tips for getting started? CHECK! Me giving a rousing pep talk about HOW to get clear about the direction of your life with live audience interaction?? DOUBLE CHECK!!! So listen up lovers, join the party, and let’s take off! Clear skies and dancing in the aisles AWAIT! Want to get our FREE special Get Clear about the Direction of Your Life Workbook? Text the word Direction to 31996! And we’ll send it to you! Want to take all this to the next level and see REAL change in your life? Join my Awesome On Demand membership! Learn more: thealisonshow.com/awesomeondemand Eric's closing song is "Net Worth" from the brand new Urban Magic collection. Use code AWESOMEWITHERIC for 20% off your subscription!
Guest Bio:Susan Petersen is the founder and CEO of Freshly Picked. After becoming frustrated by the lack of well-designed baby shoes, Susan designed baby moccasins and put them on her blog in 2009. From there the company took off, with the rich and famous (or at least their kids) wearing the moccasins and Susan and her moccasins being featured on ABC's Shark Tank. Susan lives and plays at the base of the Utah mountains, with her drone-pilot husband and her two adorable children. Freshly Picked is a leading baby lifestyle company, with over 6,000 percent revenue growth over the past three years. In 2015, Freshly Picked became the first woman-owned company to be named the number one fastest growing company in Utah Valley. The company was also recognized as having the highest revenue growth percentage to date for the honor. Leading in social engagement and community, Freshly Picked's million social media followers love celebrating the shared experiences of parenthood with the brand. From the first the step, to the next step, Freshly Picked is there for every step in babies' lives. Show Links Forbes - Susan PetersenBYU Marriott School of BusinessFreshly PickedEntrepreneur - From Pennies To MillionsShark Tank Show Notes Introduction (1:53)What Mark Cuban said about Susan Petersen's story (2:28)How she started her first blog and shop (3:05)Not being able to afford her first product and how she made it work (6:02)Susan's first thought of the business on growth versus reality (8:10)Going on Shark Tank and the experiences (9:36)Why the Shark Tank deal fell through (13:10)How she used Instagram as her main social media profile (22:01)Keeping her business over 70% online vs retail (29:19)What it was like selling to these major retailers (30:43)The boost that the business saw from celebrities organically posting (30:55)Having mentors to help build the business (32:15)
Your baby likely has owned a pair of Freshly Picked moccasins, and they are oh so cute! Meet the mama who started the uber successful line... from her kitchen! Susan Petersen is so refreshingly honest about her journey through entrepreneurship; the ups, the downs, and the family dynamic at home. We love this mama who flew all the way in from Utah to be with us live in studio!
Is having fun THAT important? Yes, yes it is! That's why Susan Petersen of Freshly Picked and Alison share some of their most fun memories, and give tips for reclaiming your sense of fun, even if you can't remember what that is. Eric's closing song: "It's the Alison" by the Alison Show
In today's episode I have the privilege to introduce you to Susan Petersen, the powerhouse CEO and founder of Freshly Picked, a baby lifestyle brand most famous for their stylish soft-soled baby moccasins that actually stay on their feet. In 2006 Susan decided to learn how to sew and start selling stuff online when […]
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Today's question comes from Josh, who wants to know how to convert his Instagram followers to newsletter followers and customers. Josh’s site is http://mad-realestate.com/. I cover strategies for converting Instagram followers on my interviews on Smart Passive Income Podcast Podcast 165 with Susan Petersen (http://www.smartpassiveincome.com/susan-petersen-from-freshly-picked-on-selling-moccasins-and-her-booming-online-retail-business/) and 169 with Nathan Chan (http://www.smartpassiveincome.com/how-nathan-chan-built-a-6-figure-digital-magazine-and-the-marketing-strategies-we-can-all-use/). To set up domain redirects, check out the WordPress plugin Pretty Link (https://wordpress.org/plugins/pretty-link/). Do you have a question about Instagram? Record it at http://www.askpat.com/. Today's sponsor is Braintree. Braintree will help you accept business payments for your products from customers across the world. Go to http://braintreepayments.com/pat. Thanks to our sponsor, Sidekick. Receive live notifications when someone opens your email. Go to getsidekick.com/pat to check it out.
The Smart Passive Income Online Business and Blogging Podcast
#165: I can’t wait for you to meet today’s guest, who’s an incredible success story from the online retail world: Susan Petersen of Freshly Picked. Since starting out as an early Etsy entrepreneur, Susan’s had an amazing journey, including an appearance on Shark Tank, a partnership with Nordstrom, and now, a million-dollar online business selling baby moccasins. Podcast show notes available here: https://www.smartpassiveincome.com/session165
The Smart Passive Income Online Business and Blogging Podcast
#165: I can’t wait for you to meet today’s guest, who’s an incredible success story from the online retail world: Susan Petersen of Freshly Picked. Since starting out as an early Etsy entrepreneur, Susan’s had an amazing journey, including an appearance on Shark Tank, a partnership with Nordstrom, and now, a million-dollar online business selling baby moccasins. Podcast show notes available here: https://www.smartpassiveincome.com/session165
How do you become a Biz woman who ROCKS? Listen to our Interview with Susan Petersen of Freshly Picked to find out! Susan is a powerhouse! She started her company Freshly Picked after she was desperate to find a moccasins for her son, since they were the only shoe that would actually stay on him! But, when she couldn't find anything, she made her own. Though she admits she was not the best sales person nor designer, her company has skyrocketed as her unique design has found a huge audience of moms who are loving them! In this inspiring interview, Susan shares really intimate details about how she went from having panic attacks because she was doing everything herself to hiring her first employee to building a $5 million business! She was also featured on Shark Tank and her business has boomed! http://BizWomenRock.com/103
SUSAN Petersen is the CEO and founder of Freshly Picked, a moccasin company that she started in 2009. She started making baby moccasins after becoming frustrated by the lack of well-designed baby shoes. Working at her kitchen table, on a shoestring budget, Susan persisted through some disastrous attempts until she had created a pair of moccasins that not only looked adorable on his son’s chubby little feet, but stayed on his feet as well. Her moccasins have now grown to a well-known brand and has been featured on Parenting Magazine, US Weekly, In Touch, Kourtney Kardashian, Kim Kardashian, and many others.
Susan Petersen started making baby moccasins in 2009 after becoming frustrated by the lack of well-designed baby shoes. Using her second child, Gus, as a mocc-tester, and a bag of scrap leather she picked up at a yard sale, she began experimenting with designs. Working at her kitchen table, on a shoestring budget, Susan persisted through some disastrous attempts until she had created a pair of moccasins that not only looked adorable on Gus’ chubby little feet, but stayed on his feet as well. On Today’s show Susan will share: - How and why she started her business - How she got her moccasins into the hands of Kourtney Kardashian - Her experience on ABC's Shark Tank and her tips for those thinking about going on the show - Greatest business decision that changed everything - Her secrets for growing her instagram following - Top 3 tips for aspiring entrepreneurs - Plus much more...
Everything is open for discussion in this conversation with entrepreneur Susan Petersen, founder of Freshly Picked. We talk with Susan about how she started her business, where it is now, and the highs and lows in between. Listen in and glean some helpful and interesting nuggets of wisdom about being an entrepreneur and realizing your goals. Show notes can be found on the blog at [BeckyHiggins.com](http://beckyhiggins.com/). [DIRECT LINK](https://beckyhiggins.com/podcast-show-notes-episode-042-nuggets-entrepreneurial-wisdom-susan-petersen/). Follow us on instagram — @BeckyHigginsLLC and @BeckyProudfit. Love the podcast? Please share with your friends and leave a review on iTunes!