Dear FoundHer...

If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It's all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. In this episode, Dear FoundHer... Host, Lindsay Pinchuk discusses the importance of networking and building a supportive community, especially for women entrepreneurs over 40. She shares her personal journey of starting a business without a network and how she gradually built connections with other female founders. Lindsay provides practical strategies for effective networking, emphasizes the value of mutual support, and offers actionable takeaways to help listeners strengthen their networks and overcome common challenges in networking.TakeawaysYou have to put things out into the universe to make things happen.Women over 40 are the fastest growing group of entrepreneurs in the U.S.Building a network is essential for personal and professional growth.Networking can lead to mutually beneficial relationships.Focus on nurturing a smaller group of trusted allies.Networking is about connecting, not proving your worth.Overcoming imposter syndrome is crucial for effective networking.Authentic relationships are more valuable than transactional ones.Seek out spaces where women can share their journeys without judgment.Take small, intentional steps to network regularly.Join the Dear FoundHer Forum, use the code GIFT to save nearly 45% on an Annual Membership during the month of May: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay and Dear FoundHer... on Instagram. Hosted on Acast. See acast.com/privacy for more information.

If you're a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It's all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. Menopause may be having its moment now, but Alessandra Henderson saw the need and the silence years before anyone else started paying attention. In this episode, she joins Lindsay to talk about building Elektra Health, a virtual care platform focused on closing the menopause care gap with real medical support, trusted information, and community connection. Alessandra shares how her own experience navigating IVF, hormonal shifts, and a frustrating lack of answers led her to create something she wished had existed for her.What does it look like to start a company around a topic no one wants to talk about? How can you build trust when the audience you're serving has been ignored for decades? Alessandra breaks down how Elektra started, one email list, one living room event, one conversation at a time, and how that early emphasis on community continues to shape the company's evolution.Alessandra also reflects on the decision to step down as CEO, why she knew it was time, and how redefining her role has given her space to focus on what matters most. For anyone navigating perimenopause, building a mission-driven business, or simply looking for a more honest conversation around women's health, this one will hit home.Episode Breakdown:00:00 Why Community Matters for Founders04:17 Meet Alessandra Henderson07:00 The Origins of Elektra Health09:12 Talking About Menopause Before It Was Cool14:17 How Elektra Built Its First Community19:24 COVID's Unexpected Impact on Growth24:57 Monetizing a Community-Driven Health Platform27:11 Business Pivots and What They Taught Her32:54 Stepping Down as CEO37:17 What's Next for Alessandra39:15 Advice for Female FoundersConnect with Alessandra Henderson:https://www.linkedin.com/in/alessandrahenderson/https://www.elektrahealth.com/Tickets for Dear FoundHer... on Tour: https://sopacnow.my.salesforce-sites.com/ticket/#/instances/a0FPa000002eDS1MAMJoin the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

If you're a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It's all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. Fighting Jew hatred starts with refusing to apologize for standing up for yourself.When do you stop waiting for someone else to fix it and start doing something yourself? That's the question at the heart of this conversation between Lindsay Pinchuk and Brooke Goldstein, a human rights attorney, award-winning filmmaker, and founder of the Lawfare Project and End Jew Hatred.Brooke shares how one moment during law school altered the entire course of her life, pulling her from a path toward entertainment law into war zones, courtrooms, and a global movement to defend the rights of the Jewish people. She explains how she came to understand that the real battleground wasn't just in politics or public opinion. It was in the legal system, the education system, and the stories we're told about who deserves protection.Together, Lindsay and Brooke dig into why the Jewish community has never had a unified civil rights movement in America and why that needs to change now. They talk about the importance of clear messaging, consequences for discrimination, and showing up with courage, even when it's uncomfortable.This episode is a call to action… for truth, for unity, and for real, lasting impact.Episode Breakdown:00:00 Introduction 03:11 Meet Brooke Goldstein05:06 The Story That Changed Everything07:04 Making The Making of a Martyr09:01 Hate Education and Its Consequences13:37 Founding the Lawfare Project18:03 October 7th and the Rise of End Jew Hatred20:05 Why We Need a Jewish Civil Rights Movement22:03 What Successful Movements Have in Common30:42 Tactics for Fighting Jew Hatred34:08 Grassroots Action and Consequences37:18 Messaging That Unifies43:56 Advice for Founders Taking Hard PathsConnect with Brooke Goldstein:https://www.instagram.com/realbrookegoldstein/https://www.thelawfareproject.org/https://www.endjewhatred.com/Tickets for Dear FoundHer... on Tour: https://sopacnow.my.salesforce-sites.com/ticket/#/instances/a0FPa000002eDS1MAMJoin the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It's all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day. In this episode, Lindsay Pinchuk discusses the significant impact that one small, simple change had on her business. And you probably will never be able to guess what that was. HINT: It's an actionable step ANYONE can take. Once she spills her secret, Lindsay emphasizes the importance of specificity in marketing and provides actionable steps for listeners to identify and connect with their ideal customers. This is one episode every business owner is going to want to listen to. TakeawaysLindsay returned from a hiatus to share impactful business insights.The shift in target audience to women over 40 transformed her business.Building a community is essential for business growth.Women over 40 are resourceful and experienced entrepreneurs.Specific targeting helps in creating relevant messaging.Understanding the ideal customer is crucial for business success.Consistency in messaging is key to maintaining audience connection.Join the Dear FoundHer Forum, use the code FOUNDHER to bring your investment down to just over $1 per day: https://www.dearfoundher.com/dear-foundher-forumGet on the waitlist for our group mentorship, Marketing Made Simple for Small Business:https://lindsaypinchuk.myflodesk.com/waitlistDon't forget to follow Lindsay and Dear FoundHer... on Instagram. Hosted on Acast. See acast.com/privacy for more information.

No one tells you that scaling a business while raising kids means choosing which fire to put out daily.From hand-blending baby food to building a thriving national franchise, Tara Gilad shares how motherhood sparked the idea for Vitality Bowls and how grit, intuition, and smart decisions powered its growth. She walks through the early days of self-funding and flying blind without a marketing team or social media, what franchising really requires, and how she's learned to lead without sacrificing her health. Tara also opens up about the hard lessons around hiring, the power of asking for help, and why a supportive network isn't optional, but a requirement.Whether you're growing your first business or juggling multiple roles, this episode is packed with insights on scaling with purpose, staying grounded, and building a business that still lights you up over a decade in.Episode Breakdown:00:00 Introduction03:00 Meet Tara Gilad, founder of Vitality Bowls04:00 From homemade baby food to a national franchise06:00 Building Vitality Bowls09:00 Balancing motherhood and entrepreneurship11:00 Rapid growth, franchising, and team-building14:00 What makes Vitality Bowls different17:00 Franchise marketing strategies then vs. now21:00 How to franchise: legal, logistics + lessons learned26:00 Why asking for help matters28:00 Personal growth, boundaries, and burnout prevention33:00 Launching Harvest Kitchen: their new virtual brand38:00 Advice for aspiring founders + what's next for TaraConnect with Tara Gilad:http://www.instagram.com/vitalitybowls http://www.instagram.com/taragiladMMS sign up: https://www.lindsaypinchuk.com/mmsspring2025Dear FoundHer... on Tour: https://www.dearfoundher.com/tourDear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Aliett Buttelman didn't wait for a big break; she built one herself and turned a glitter freckle into a seven-figure moment.Lindsay Pinchuk sits down with Fazit co-founder Aliett Buttelman to talk about how a scrappy, self-funded beauty brand ended up on Taylor Swift's face, and what happened next. From a background in modeling and a degree from Columbia to an unexpected pivot into product development, Aliett shares how she and her co-founder Nina trusted their instincts and created a product that caught fire during Coachella weekend. That early traction led to a viral moment seen by millions and a surge in sales.How does a small team pull something like this off without a PR agency or outside funding? What turns a viral spike into lasting growth? Aliett breaks down the moves that mattered most, including their approach to seeding, their packaging strategy, and the retail partnerships that followed, including Urban Outfitters and CVS. She also reflects on what it means to stay lean and human in the middle of rapid growth.This conversation is packed with lessons for anyone trying to create their own momentum, and proof that a well-timed idea, executed with intention, can change everything.Episode Breakdown:00:00 Introduction07:11 Founding Fazit10:00 Early Success and Challenges13:14 Building Brand Awareness on TikTok17:00 Importance of Seeding Product20:10 Viral Success with Makeup Patches22:20 Taylor Swift's Impact on Fazit25:20 Scrappiness and Resourcefulness in Business31:11 Innovation and Future Product Development36:20 Importance of Authenticity in Marketing39:15 Embracing Imperfection in Marketing44:08 Actionable Advice for Female FoundersConnect with Aliett Buttelman:http://www.instagram.com/aliettbuttshttp://www.instagram.com/fazitbeautyMMS sign up: https://www.lindsaypinchuk.com/mmsspring2025Dear FoundHer... on Tour: https://www.dearfoundher.com/tourDear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Building a successful brand takes more than a great product. It takes showing up, sharing your story, and earning trust, day after day.Lindsay Pinchuk sits down with Ali Bonar, the co-founder and the CEO of Oat Haus, to talk about turning personal struggles into a business with real impact. After spending years battling an eating disorder, Ali wanted to change how people experience food. That journey led her to create granola butter, the world's first oat-based spread. Now, Oat Haus products are stocked in over 5,000 stores, including Target and Whole Foods. But getting there wasn't easy.Ali shares what it took to bring a completely new product to market, why consistency matters more than overnight success, and how social media became a powerful tool for connection and credibility. She also reflects on her experience on Shark Tank and why not getting a deal turned out to be a blessing.What does it really take to grow a business in a crowded industry? How do you build trust with customers before they even try your product? Ali's story offers answers. If you're an entrepreneur wondering how to stand out and keep going, this episode is for you.Episode Breakdown:00:00 Introduction05:30 Ali's Journey and Inspiration09:00 Early Challenges and Development11:00 Bringing on a Culinary Expert13:00 Initial Production and Scaling Up15:30 Marketing and Customer Education17:00 Leveraging Social Media for Growth19:00 Authenticity and Building Trust23:00 The Myth of the Big Break25:00 Importance of Telling Your Story27:00 Current Scale and Retail Presence29:00 The Role of Press and PR31:00 Shark Tank Experience35:00 Funding and Investment Strategy37:00 Profitability and Lean Operations39:00 Challenges and Realities of Being a Founder41:00 Marketing to Moms and SchoolsConnect with Ali Bonar:https://www.instagram.com/alibonarhttp://www.instagram.com/oat.hausGet on the Marketing Made Simple Waitlist: https://lindsaypinchuk.myflodesk.com/waitlistDear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

In this episode, Lindsay Pinchuk discusses her Marketing Made Simple program and the SWEEP method, which focuses on utilizing social media, websites, emails, events, partnerships, and publicity to grow small businesses. She emphasizes the importance of consistency, community engagement, and practical steps that entrepreneurs can take to enhance their marketing strategies. The episode provides actionable insights for small business owners looking to improve their marketing efforts and build a strong brand presence.Join the Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumGet on the waitlist for Marketing Made Simple for Small Business:https://lindsaypinchuk.myflodesk.com/waitlistDon't forget to follow Lindsay and Dear FoundHer... on Instagram: Interested in Flodesk? Here's 50% off your first year. Hosted on Acast. See acast.com/privacy for more information.

Success isn't always smooth, and Laura Geller knows that firsthand. She built a beauty empire, but the road to get there was filled with financial setbacks, employee betrayals, and the constant pressure of running a business.Lindsay Pinchuk sits down with Laura, the founder of Laura Geller Beauty, to talk about the moments that defined her journey. How did a New York City makeup artist with no business background end up creating a brand that changed the beauty industry? What hard lessons did she learn along the way? Laura shares the highs and lows of opening her first store in Manhattan, struggling to keep up with a rapidly growing business, and learning the realities of managing people and money.In 1997, everything shifted when QVC entered the picture. The opportunity to sell her products on a national platform gave Laura the resources to create her own formulations and connect with customers on a larger scale. She reflects on the power of storytelling, the trust she built with her audience, and why authenticity matters more than ever.Laura also opens up about selling a majority stake in her company, the unexpected challenges of private equity, and the decisions she would make differently today. Her insights on mentorship, resilience, and trusting your instincts are lessons every entrepreneur can learn from.Join Lindsay and Laura for an honest conversation filled with hard-earned wisdom and advice that can help founders avoid common pitfalls.Episode Breakdown:00:00 Introduction05:20 Laura Geller's Early Career10:05 Opening the Makeup Studio12:13 The Impact of QVC17:01 Learning Through Mistakes20:08 Challenges with Employees24:25 Selling a Majority Stake32:19 Navigating the Sale Process36:11 The Happy Ending40:14 Gratitude to Her ParentsConnect with Laura Geller:http://www.instagram.com/lauragellerbeautyhttp://www.instagram.com/laurajgeller Get on the Marketing Made Simple Waitlist: https://lindsaypinchuk.myflodesk.com/waitlistDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Join the Dear FoundHer... Forum to build your business with the support of a community who truly gets it. The Dear FoundHer… Forum is exclusively for female entrepreneurs over forty who are building, growing, or scaling their businesses. There's no gatekeeping here—just actionable support, real conversations, and access to insights that truly matter. Use the code FOUNDHER for 20% OFF. Click here to check out about the networking community everyone's talking about. In this episode, Lindsay Pinchuk discusses the importance of building a community around your brand and the realities of growing a business. Lindsay outlines big picture steps for launching a business or a new product or service, emphasizing the need for consistency and using her SWEEP method for content marketing. SWEEP, utilizes your Social Media, Website, Emails, Events, Partnerships + Publicity to generate and execute, cost effective, community-centric marketing strategies that grow your brand.Lindsay introduces this concept in today's episode and challenges the listener to think about how they can apply it to their own marketing practices in business. Tomorrow she'll be back with more micro level tips on applying SWEEP to your own business. Join the Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumGet on the waitlist for Marketing Made Simple for Small Business:https://lindsaypinchuk.myflodesk.com/waitlistDon't forget to follow Lindsay and Dear FoundHer... on Instagram: Hosted on Acast. See acast.com/privacy for more information.

Success rarely happens overnight, but what does it take to stick with something long enough to make it work? Ripley Rader knows firsthand. She spent years sewing her own clothes, believing in her designs, and grinding through the tough moments before her fashion brand became a multimillion-dollar powerhouse.Lindsay Pinchuk sits down with Ripley, the designer behind the viral wide-leg pants that women can't stop raving about. Ripley shares how a single jumpsuit changed everything, what happened when a Fred Segal buyer took a chance on her, and why she chose to grow the brand without investors. She gets real about the sacrifices no one talks about—the financial struggles, the years of uncertainty, and the gut instincts that kept her going.What makes a product take off? How do you scale a business without losing yourself in the process? Ripley breaks it all down, from building an authentic brand to trusting the slow, steady path to success. She also shares her best advice for entrepreneurs who are serious about making an impact. If you've wondered whether to stick with something a little longer, this episode will give you a reason to keep going.Episode Breakdown:00:00 Introduction04:04 Ripley's Fashion Journey07:19 Early Challenges and Breakthroughs10:15 Transition to Commercial Production13:16 Ripley's Clothing Line15:53 The Viral Pants19:24 Impact of Viral Success21:36 Marketing Strategy25:01 Company Growth and Scaling28:12 Adapting to Rapid Growth30:01 Team Structure and Hiring33:42 Company Goals and Vision34:45 Building on Momentum35:20 Holiday Collection37:35 Marketing Tactics40:29 Influencers vs. Influentials41:30 Advice to Younger Self42:11 Actionable Steps for New Entrepreneurs43:11 ClosingConnect with Ripley Rader:http://www.instagram.com/shopripleyraderhttp://www.instagram.com/ripleyraderJoin the Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forumGet on the waitlist for Marketing Made Simple for Small Business:https://lindsaypinchuk.myflodesk.com/waitlistDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Given the events of this week with a certain Super Bowl commercial featuring a known rapper, Dear FoundHer... Host, Lindsay Pinchuk, wanted to address this important topic: How to speak out as a business owner. So in this episode, Lindsay herself discusses the critical importance of speaking out on social issues, particularly in the context of recent events affecting the Jewish community. She shares her personal experiences of using social media to address antisemitism and the backlash she faced, emphasizing that speaking up can lead to community growth and connection. Lindsay encourages listeners to craft meaningful messages that resonate with their audience and not to fear losing followers when taking a stand. The episode highlights the moral imperative to address humanitarian issues and offers practical advice for navigating these conversations in a business context.Sound Bites"It's never wrong to do what's right.""We are better together.""Hate and terrorism are not political.""I have zero regrets about any of it.""Craft a message that resonates with your community."Sign up for our newsletter so you know when Dear FoundHer... comes to a city near you:https://lindsaypinchuk.myflodesk.com/waitlistJoin the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk Hosted on Acast. See acast.com/privacy for more information.

Sometimes, the best opportunities come out of nowhere—just ask Pam Sunshine and Jenn Sherman!Lindsay Pinchuk kicks off a live conversation from a sold-out event in Chicago, where she sits down with Sunny and Jenn to talk about unexpected pivots, reinvention, and rolling with life's surprises. A chance encounter on the street sent these two best friends viral on TikTok, launching them into a new chapter they never saw coming. With no strategy, no grand plan, and no clue what they were doing at first, they figured it out along the way and built something real. Jenn shares how she went from stay-at-home mom to Peloton instructor, proving that taking one small step can change everything. Pam opens up about stepping into the spotlight after decades behind the scenes and why this new venture feels different—it's just for her. They also talk about balancing careers, navigating midlife shifts, and why embracing what excites you matters at any age. The best things often happen when you say yes before you feel ready. This episode is a reminder to embrace change, lean on your support system, and go after what excites you because the right opportunities often show up when you least expect them.Quotes“You have to find something you're passionate about and that you love that's going to push you.” (07:49 | Jenn Sherman)“You have to dive in and just decide you're going to figure it out.” (15:36 | Jenn Sherman)“We've learned that we're just going with it. And if you don't feed it, it can't grow. We definitely have learned that. And sometimes that gets a little tricky.” (16:07 | Pam Sunshine)“I'm a big sharer because if I have something good, why wouldn't I want to share it with people I like? I'm just not a gatekeeper.” (24:12 | Pam Sunshine)“When you just can be yourself, it's very freeing.” (26:17 | Pam Sunshine)“You have to first put yourself out there and decide you want to make that change. And don't wait. You've heard it a million times. Just do it.” (34:52 | Jenn Sherman)Connect with Pam Sunshine and Jenn Sherman:http://www.instagram.com/sunnyandjennSign up for our newsletter so you know when Dear FoundHer... comes to a city near you:https://lindsaypinchuk.myflodesk.com/waitlistJoin the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Grab 9 amazing tools (many free!) to grow your business in 2025! Sign up for our newsletter here and we'll deliver these (plus many more!) straight to your inbox: https://lindsaypinchuk.myflodesk.com/9toolsHow do you build a business that doesn't need you, and why is that the key to true entrepreneurial freedom? Jessica Zweig, a three-time founder and recently acquired founder, rejoins Lindsay Pinchuk to unpack the journey of turning her personal branding agency, Simply Be, into a self-sustaining business ready for acquisition.Jessica and Lindsay talk about what it takes to step away from a business you've poured your heart into. From the mental hurdles of letting go to the practicalities of ensuring your team and culture thrive post-acquisition, Jessica offers an honest and insightful perspective. As a founder, how can you prepare for an exit? And how can you make sure your business can thrive without your daily involvement?Jessica shares how she's transitioned into her next chapter, blending her expertise in business with her passion for spirituality through coaching programs and her bestselling book, “The Light Work.” Her conversation with Lindsay is an exploration of growth, resilience, and the lessons learned when you build—and let go of—a thriving company. Whether you're dreaming of an exit or just curious about what comes next, this episode offers inspiration and wisdom for founders at every stage.Quotes“Get as much in writing as possible. Make sure your asset purchase agreement, your exit agreement, whatever legalese and documentation you will need to have that you put it all in writing.” (26:44 | Jessica Zweig)“When you sell your business, it's an asset. It's a story to leverage. And you should. It's such an incredible accomplishment, and to do it as a woman is even more amazing.” (34:30 | Jessica Zweig)“Don't be afraid to ask for exactly what you want [when selling your business]. Yes, get it in writing, but the first step is saying what you want.” (45:19 | Jessica Zweig)“To be a great leader requires you to be a great person, and to start that journey sooner. It'll just accelerate everything.” (46:26 | Jessica Zweig)Connect with Jessica Zweig:http://www.instagram.com/jessicazweighttps://resources.jessicazweig.com/ffbs/waitlistJoin the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

***Grab NINE FREE + PAID TOOLS to grow your business in 2025! We've compiled Dear FoundHer's... favorite digital resources just for you...and we'll send them straight to your inbox. Tips for using social media for your small business, creating meaningful partnerships, monetizing your community and more. CLICK HERE and we'll send them to you!***In this episode, Lindsay Pinchuk addresses the challenges of navigating social media during a crisis, particularly in light of the recent wildfires in Los Angeles. She emphasizes the importance of empathy, community support, and thoughtful content planning for businesses. Lindsay provides actionable tips for business owners on how to engage with their audience authentically while being sensitive to current events. The episode serves as a guide for maintaining brand integrity and fostering community connections during difficult times.TakeawaysIt's important to acknowledge the current crisis with empathy.Your community will remember if you're silent during a crisis.Avoid using a crisis as an opportunity to sell products.Prioritize empathy over sales in your messaging.Engage thoughtfully with your audience's feedback.Create a crisis content plan for future events.Stay informed about the situation to avoid being tone deaf.Review and adjust your scheduled content to align with current events.Support your community through meaningful actions and donations.Lead with authenticity and empathy as a business owner.Grab Lindsay's resource list for helping the victims of the LA Wildfires: https://thechaitea.beehiiv.com/p/lawildfirereliefMake sure you follow @lindsaypinchuk and @dearfoundher on Instagram. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Lindsay Pinchuk discusses the significance of personal branding for entrepreneurs, emphasizing that it is not just a trend but a foundational aspect of business growth. She shares her journey of building her personal brand alongside her business, Bump Club and Beyond, and the lessons learned from that experience. Lindsay highlights the importance of authenticity, community, and intentionality in personal branding, providing actionable steps for listeners to develop their own personal brands.I know that you have a million things that you could be doing, so thank you for spending some time with me today. I so appreciate you listening and being here—your support is everything. -LindsayHappy New Year everyone. See you in 2025 with a full schedule of incredible episodes. Stay tuned for so much more. We're giving YOU the best gift for YOUR business this holiday season! Sign up for EIGHT CRAZY NIGHTS an get exclusive freebies and discounts on our most downloaded digital resources sent straight to your inbox for the next eight nights. Sign up here.Use the code DECEMBER for access to the lowest price on Founding Memberships to the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forumMake sure you connect with Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher Hosted on Acast. See acast.com/privacy for more information.

"Personal Branding" seems to be the marketing buzzword going into 2025---but our host, Lindsay Pinchuk, she's been building her own personal brand alongside each of her businesses for the last decade and a half. In this episode, Lindsay discusses the significance of personal branding for entrepreneurs, emphasizing that it is not just a trend but a foundational aspect of business growth. She shares her journey of building her personal brand alongside her business, Bump Club and Beyond, and the lessons learned from that experience. Lindsay highlights the importance of authenticity, community, and intentionality in personal branding, providing actionable steps for listeners to develop their own personal brands.We're giving YOU the best gift for YOUR business this holiday season! Sign up for EIGHT CRAZY NIGHTS an get exclusive freebies and discounts on our most downloaded digital resources sent straight to your inbox for the next eight nights. Sign up here. Here are some past episodes of Dear FoundHer... that talk about the importance of telling your story: Ep. 216 How to Share Your Story, The Foundation of Your Content StrategyEp. 226 Foundational Basics for Marketing Your Small BusinessEp. 219 Create 30 Pieces of Content in Just Two HoursUse the code DECEMBER for access to the lowest price on Founding Memberships to the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forumMake sure you connect with Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher Hosted on Acast. See acast.com/privacy for more information.

Building a business from survival mode to success takes bold decisions, resilience, and a deep alignment with your purpose—just ask Dr. Zahava Berkowicz, the founder of IMMA Acupuncture and Wellness. From her early days of renting a single treatment room to leading a thriving acupuncture clinic, Zahava's journey is a testament to trusting your gut and knowing when to evolve. What does it take to rebrand a small business in a way that feels true to you? Zahava shares the turning point that led her to shift from Chicago Family Acupuncture to IMMA Acupuncture and Wellness, a name that reflects her focus on nurturing women's health and the care she provides to every patient. Along the way, she opens up about the personal experiences that shaped her path—overcoming trauma, rebuilding her identity, and finding healing through acupuncture. If you've ever questioned whether your business truly aligns with your values, Zahava's story offers a relatable perspective on growth, change, and the courage to let go of “playing it safe.” How do you take the leap? How do you make sure your business feels like ‘yours'? Tune in for insights on building a practice that serves others while staying grounded in what matters most. Quotes“In my heart of hearts, I knew I would not be satisfied under the name ‘Chicago Family Acupuncture.' The more I practiced—gaining both clinical and business experience—I started to realize we're not for everyone, you know? This is not the practice for everybody, and that's okay. It was almost like I had to prove to myself a certain level of success to allow myself to feel the confidence that I'm enough, and this is enough. I wanted to rebrand to something that felt limitless to me.” (29:58 | Dr. Zahava Berkowicz)“I think, as a business owner, you know when things don't feel right. But it's often very inconvenient to admit that to yourself because it's going to take time or money. Even now, I'm doing certain things in our business to clean things up and fix broken systems, and it's painful. But at the same time, when you know in your heart and in your gut that these are the right decisions to make, you do it anyway—even though it's challenging—because the outcome is always going to be amazing.” (41:06 | Dr. Zahava Berkowicz)“Just keep going, because you're not going to see the fruit of your labor… You have no idea what's going to come from it, but you have to just keep doing it.” (46:02 | Dr. Zahava Berkowicz)“Live as if you're on your deathbed every day. If I was on my deathbed and I didn't give this business my 110%, I'd be so disappointed.” (46:29 | Dr. Zahava Berkowicz)Connect with Dr. Zahava Berkowicz:https://www.instagram.com/imma.wellness/Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

In this episode, Lindsay Pinchuk discusses the importance of preparing for the end of the year and setting goals for 2025 as a small business owner. She emphasizes the need for self-care, auditing business performance, and engaging with the community. The conversation also highlights actionable steps for entrepreneurs to take as they wrap up 2024 and look ahead to the new year.You can grab Lindsay's year-end checklist here to get started in the right direction. Use the code DECEMBER for access to the lowest price on Founding Memberships to the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forumMake sure you connect with Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundherTakeawaysIt's crucial to take care of yourself as a business owner.Make a checklist to manage year-end tasks effectively.Auditing your performance helps set the path for the new year.Customer feedback is essential for business growth.Finalizing financials is important as tax season approaches.Reflect on your branding consistency for the upcoming year.Show gratitude to your customers to strengthen relationships.Cleaning your digital slate can save money and improve efficiency.Setting clear goals for 2025 is a responsible business practice.Investing in your skills and expertise is vital for growth. Hosted on Acast. See acast.com/privacy for more information.

“I want to build a company that is trustworthy, and that's what I mostly spend my time thinking about—how to build something that is trustworthy, that provides really high-quality care that is a bit differentiated from everyone else,” shares Joanna Strober, the founder and CEO of Midi Health, a virtual healthcare platform revolutionizing care for women navigating perimenopause and menopause. In this episode, she opens up about her personal journey through these life stages and the gaps in healthcare that inspired her to create a solution. Why are menopause and perimenopause still surrounded by silence despite impacting half the population? Joanna shares how Midi Health is changing this narrative by providing expert care that is accessible, insurance-covered, and tailored to women's needs. From her innovative start hosting grassroots “menopause tupperware parties” to now serving thousands of patients nationwide, Joanna's approach focuses on trust, education, and shared decision-making.If you've ever felt dismissed or misunderstood by the healthcare system, this episode offers both hope and actionable insights. How can virtual healthcare reshape the way women experience these significant transitions? Joanna's vision is a reminder that better care for women in menopause and perimenopause is not only possible—it's already underway!Quotes“I want to build a company that is trustworthy, and that's what I mostly spend my time thinking about—how to build something that is trustworthy, that provides really high-quality care that is a bit differentiated from everyone else.” (27:36 | Joanna Strober)“My job at Midi is not to be a gatekeeper... I want you to understand your options and I want you to choose what you feel most good about.” (27:59 | Joanna Strober)“When you get tired, rest, don't quit.” (30:48 | Joanna Strober)Connect with Joanna Strober:Instagram: https://www.instagram.com/midihealth/Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

In this episode, Host, Lindsay Pinchuk discusses the importance of building a supportive community for female entrepreneurs, particularly those over 40. She shares her personal journey of networking and the challenges she faced in the early stages of her business. Lindsay emphasizes the value of collaboration, mentorship, and leveraging life experiences to strengthen professional networks. She provides actionable strategies for overcoming networking challenges and creating safe spaces for women to connect and support each other. The episode concludes with actionable tips that you can implement right now to enhance your networking efforts and build meaningful relationships.The doors to the Dear FoundHer... Forum are OPEN! The Dear FoundHer… Forum is exclusively for female entrepreneurs over forty who are building, growing, or scaling their businesses. There's no gatekeeping here—just actionable support, real conversations, and access to insights that truly matter.Use the code FOUNDHER for 40% off our Founding Member rate. Join us inside for just $1 per day. (PLUS, before the end of the year you'll get a whole host of bonuses!). CLICK HERE: https://www.dearfoundher.com/dear-foundher-forumDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram http://www.instagram.com/dearfoundher Hosted on Acast. See acast.com/privacy for more information.

“Everyone has a use case for Hulken, and I think that's what makes it so relatable. The product basically markets itself,” says Alex Schinasi, the co-founder and president of Hulken, as she shares how her simple yet functional rolling tote became a viral sensation. Joining Lindsay Pinchuk in this episode, Alex reflects on her start as an entrepreneur in Israel, where she first learned the importance of responding to customer needs. From launching a side project during the pandemic to growing Hulken into a profitable business, Alex's journey challenges many common assumptions about what it takes to start a successful company. Is a large team really necessary? Or can resourcefulness and focus on a single standout product bring growth? Alex's story inspires entrepreneurs to start small, keep things straightforward, and rethink the need for external funding. Her approach is refreshingly practical, proving that anyone can build something meaningful with determination, adaptability, and a willingness to listen to the market.Quotes“Everyone has a use case for Hulken, and I think that's what makes it so relatable… the product basically markets itself.” (14:22 | Alex Schinasi)“You don't need the big fancy teams. You don't need the six-figure hires. You can hire freelance people for projects. And I say this all the time: figure out what you don't want to do and what you can't do, and find someone who can do it for you, and you will be paying them less than it would cost you to ‘pay yourself.' That's how you grow a big business. That's how you bootstrap a business… Hulken, it's only now, and we're almost at 20 million in revenue, that we're investing in our website. Not a dime was invested in that website until literally right now.” (18:18 | Lindsay Pinchuk & Alex Schinasi)“It's funny, there's that misconception that you need capital to start a company, but it's actually never been easier to start a company with nothing... You observed your customers and you made the pivot. In all of these situations, which is so important, you can just get started. The tools are there.” (20:27 | Alex Schinasi & Lindsay Pinchuk)“You somehow find the strength, right? I think that happens a lot as a founder—that things just seem impossible, and you just find it in you somehow and get through it.” (36:11 | Alex Schinasi)“If you overthink, you're never going to start. Nothing's ever going to be perfect, and you just have to be okay with that idea.” (38:35 | Alex Schinasi)Connect with Alex Schinasi: Instagram: http://www.instagram.com/alexschinasiGet on Lindsay's LIST here: https://lindsaypinchuk.myflodesk.com/foundherforumThere are still a few tickets left for Dear FoundHer... on Tour with Sunny and Jenn on December 2 in Wilmette, IL: https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jennDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

“Always come back to your North Star. Stay true to your mission, and when you find yourself veering off the path, remind yourself of who you are, what you do, why you do it, and how, and circle back to that original mission of your brand. It is always there to guide you.” This is one of Lindsay Pinchuk's top takeaways in this episode, pointing out the need for alignment and focus in building a brand that lasts.Lindsay is joined by Lauren Dudley Stephens and Katherine “Kaki” Dudley McGrath, the sister duo behind the direct-to-consumer brand Dudley Stephens. What's the secret to their success? A mix of family values, sustainable practices, and an unwavering commitment to staying true to their mission—even as their business grows! They share how starting small, fostering genuine connections with their community, and building a grassroots approach to marketing allowed them to expand thoughtfully while staying grounded.Tune in to hear how Dudley Stephens became a brand that's as beloved for its values as it is for its products, and why sometimes, smaller really is better.Quotes“Marketing is everything, and you need to have a good core product. But how you get your story out there is just as important.” (10:53 | Lauren Dudley Stephens)“If it goes against our North Star, we say no. It kind of goes back to being true to ourselves and staying small and manageable as well. We want to be able to stay the course, and that North Star helps us do that.” (33:14 | Katherine “Kaki” Dudley McGrath)“Bigger is not better, and the grass is not always greener... you have to appreciate what you've built, grow steadily, be profitable, and have a nice family business.” (34:31 | Lauren Dudley Stephens)“Learn from the people who know it better than you… It's a roller coaster and there are going to be downs, but take those—the negatives—and turn them into positives.” (39:55 | Katherine “Kaki” Dudley McGrath)Connect with Lauren Dudley Stephens and Kaki Dudley McGrath:https://www.instagram.com/laurendudleystephens/dudleystephens.comGet on Lindsay's LIST here: https://lindsaypinchuk.myflodesk.com/foundherforumThere are still a few tickets left for Dear FoundHer... on Tour with Sunny and Jenn on December 2 in Wilmette, IL: https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jennDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

“Parents want the best for their children—of course, they do. That was the big ‘aha' moment for us, where we realized we were onto something. They want to connect, they want slower time with their children, and they want the right tools to make it happen,” shares Jessica Rolph, the co-founder and CEO of Lovevery. In this episode, Jessica joins Lindsay Pinchuk to talk about how deeply listening to parents has shaped Lovevery's approach, from building a direct-to-consumer brand to launching thoughtful, stage-based products like their Play Gym and a new skill-based reading program. What does it take to build a brand that truly serves its customers? For Jessica, it's all about understanding what parents need at every step of their child's development.Jessica also opens up about Lovevery's strategic partnership with Target and how they've managed to balance retail presence with their D2C model. How can brands grow while staying connected to their core mission? This episode shows the importance of staying close to your customers while navigating both the online and retail landscapes. It's a must-listen for anyone interested in building a brand that resonates deeply with their consumers.Quotes“Parents want the best for their children—of course, they do. That was the big ‘aha' moment and unlock for us, where we realized we were really onto something. They want to connect, they want slower time with their children, and they want the right tools to make it happen.” (20:06 | Jessica Rolph)“If there's one thing I want anyone listening to know about Lovevery, it's that this is a very human brand, and we really care.” (21:58 | Jessica Rolph)“One of the things we think about is: is there something we can offer that's truly of service and differentiated? Is there something that no one else is doing that is needed? Those are two really important questions. Is it needed, and is it important? And if nobody else is doing it and we feel we can step in and help, we want to do that.” (28:38 | Jessica Rolph)“If you make something great, you can count on word of mouth, but you can't count on word of mouth to take you all the way there.” (31:59 | Jessica Rolph)“We are direct-to-consumer because we want to have a direct relationship with parents. So, when somebody buys our product from Amazon, it's fine...but at our core, we want to be in conversation with families. We want to have that direct relationship, and we want to be there as your child grows.” (32:50 | Jessica Rolph)Connect with Jessica Rolph:http://www.instagram.com/JessicaRolphhttp://www.instagram.com/loveveryWaitlist for Dear FoundHer... Community: https://lindsaypinchuk.myflodesk.com/foundherfridaysGet tickets for Dear FoundHer... on Tour with Sunny + Jenn:https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jennDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

“I believe that the way we eat is one of the things that affects our overall health and quality of life more than anything else,” shares Julie Nguyen, the co-founder and CEO of Methodology, a luxury meal delivery service that's all about clean eating and sustainability. Julie shares how her own struggles with health led her to realize the power of food as medicine, sparking the idea for Methodology—a business that blends wellness with convenience.What makes Methodology stand out in the crowded meal prep world? It's the Michelin-Star quality meals that are designed to be both nutritious and genuinely enjoyable. Julie talks about how they've nailed this balance, from the top-tier ingredients they use to the beautifully designed, reusable packaging that reflects their commitment to sustainability. But how do you grow a business like this without sacrificing what matters most? Julie credits mentorship and community support as the key to scaling her business while staying true to her values. Her story is a reminder that when you build something with passion and purpose, you can create not just a successful business, but one that makes a real difference in people's lives.Quotes“We still rely primarily on social media and influencers to grow and the reason why it really works for us is because our product truly is differentiated. There are hundreds of meal prep services in America, but they are all playing in that $15 price range. And we are $10 to $15 more expensive than that. The reason why only we are doing it and the others aren't is because if you are going to charge that price, you need to deliver that level of value, which is very hard to do.” (16:44 | Julie Nguyen)“I named the business ‘Methodology' because I believe that the way we eat is one of the things that affects our overall health and quality of life more than anything else.” (19:49 | Julie Nguyen)“Give yourself way more time than you think you'll need to achieve your goals. When we don't give ourselves enough time, we approach our problems with a desperation that leads to making decisions that deliver short-term results rather than long-term results.” (42:32 | Julie Nguyen)“We know how to do every job at our business extremely well. We are so in the weeds, like anyone who directly reports to us, I could take over their job and do it at least as well as they could.” (43:35 | Julie Nguyen) Connect with Julie Nguyen:http://www.instagram.com/joolieshmooliehttps://www.gomethodology.com/Waitlist for Dear FoundHer... Community: https://lindsaypinchuk.myflodesk.com/foundherfridaysGet tickets for Dear FoundHer... on Tour with Sunny + Jenn:https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jennDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

ICYMI, Dear FoundHer... is taking our most popular guests, Sunny and Jenn on TOUR, and we're kicking off with a one-of-a-kind event just outside of Chicago! Tickets went on sale this week, so we thought there is no better time than now to rerun this incredible conversation with Peloton's Jenn Sherman about how she and her best friend Pam Sunshine became a sensation on TikTok as SunnyandJenn. This episode kicks off a two-part series exploring how these 50-something influencers turned a chance encounter into a thriving lifestyle brand. Host Lindsay Pinchuk recounts her friendship with Jenn, a well-known Peloton instructor, and their journey into the world of TikTok.Pam and Jenn discuss their rapid rise to TikTok fame, highlighting the power of authenticity and genuine friendship. They share insights on balancing their new venture with their primary careers—Jenn as a Peloton instructor and Pam as a personal assistant—and the importance of choosing brand partnerships that align with their values.Join Pam and Jenn in this episode of Dear FoundHer… as they share their journey to TikTok stardom and the lessons they've learned along the way. Discover how authenticity, seizing opportunities, and starting without a perfect plan can lead to unexpected success, and gain valuable insights into balancing new ventures with existing careers.Connect with Pam Sunshine and Jenn Sherman:http://www.instagram.com/sunnyandjennhttp://www.tiktok.com/@sunnyandjennJOIN US ON DECEMBER 2ND OUTSIDE OF CHICAGO YOU CAN GET TICKETS HERE: https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jennNOT IN CHICAGO? Get on our list so that you will be the first to know when we come to a city near you!If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherIf you know a FoundHer... we should meet, please tell her to share her story with us here.Don't forget to follow along @dearfoundher and @lindsaypinchuk.Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

ICYMI, Dear FoundHer... is taking our most popular guests, Sunny and Jenn on TOUR, and we're kicking off with a one-of-a-kind event just outside of Chicago! Tickets went on sale this week, so we thought there is no better time than now to rrerun this incredible conversation with Peloton's Jenn Sherman about how she and her best friend Pam Sunshine became a sensation on TikTok as SunnyandJenn. This episode kicks off a two-part series exploring how these 50-something influencers turned a chance encounter into a thriving lifestyle brand. Host Lindsay Pinchuk recounts her friendship with Jenn, a well-known Peloton instructor, and their journey into the world of TikTok.Pam and Jenn discuss their rapid rise to TikTok fame, highlighting the power of authenticity and genuine friendship. They share insights on balancing their new venture with their primary careers—Jenn as a Peloton instructor and Pam as a personal assistant—and the importance of choosing brand partnerships that align with their values.Join Pam and Jenn in this episode of Dear FoundHer… as they share their journey to TikTok stardom and the lessons they've learned along the way. Discover how authenticity, seizing opportunities, and starting without a perfect plan can lead to unexpected success, and gain valuable insights into balancing new ventures with existing careers.Connect with Pam Sunshine and Jenn Sherman:http://www.instagram.com/sunnyandjennhttp://www.tiktok.com/@sunnyandjennJOIN US ON DECEMBER 2ND OUTSIDE OF CHICAGO YOU CAN GET TICKETS HERE: https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jennNOT IN CHICAGO? Get on our list so that you will be the first to know when we come to a city near you! If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherIf you know a FoundHer... we should meet, please tell her to share her story with us here.Don't forget to follow along @dearfoundher and @lindsaypinchuk.Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

“It's cute to come in and bring a new brand, and that's great—finding newness and all. But the reality is you're competing with billion-dollar corporations, out of your parents' garage, you know?” Katie Sturino recalls as she reflects on the early days of launching Megababe. As a body-positive influencer and CEO, Katie's passion to solve everyday body concerns like chafing and sweat led her to make products that have truly resonated with a wide audience.In this episode, Katie opens up about the transition from working in public relations to becoming an entrepreneur, taking Megababe from her parents' garage to major retailers like Walmart. She talks about the importance of authenticity, community, and staying true to her mission of body positivity and empowering people of all shapes and sizes. Katie also shares insights into her strategic marketing efforts and how her viral series, #SupersizeTheLook, has strengthened her influence in the body acceptance movement.As Katie shares practical advice for founders, she also stresses the value of hiring the right team and testing your ideas before going all in. What does it really take to push through when things don't happen overnight? Katie's story reminds us that persistence and finding the right audience are key. Quotes“I knew this was something people needed. I knew this product was going to do well, but no one else really did. I had to stick to my guns and follow my gut, even when people, including family members, were saying, ‘I don't really see this as something people need.'” (11:17 | Katie Sturino) “It's cute to come in and bring a new brand, and that's great—finding newness and all. But the reality is you're competing with billion-dollar corporations, out of your parents' garage, you know?” (15:28 | Katie Sturino) “Our brand loyalists understand that we truly care, that we're real people behind the brand, and that we listen to customer feedback.” (21:14 | Katie Sturino)“It's hard to engage in some of those really straightforward ways of marketing because I'm not going to win against a big brand like that. So we have to get creative.” (27:25 | Katie Sturino)“Don't quit your day job until you have proof of concept. I think oftentimes people think they've got to blow up their life, sit at their computer alone, and be like, ‘Logo: step one.' Launching without a really differentiated point of view in today's market is undoable.” (40:30 | Katie Sturino)Connect with Katie Sturino:https://www.tiktok.com/@katiesturino?lang=enhttp://www.instagram.com/katiesturinohttp://www.instagram.com/megababehttps://lindsaypinchuk.myflodesk.com/foundherfridaysSubscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

“I really wanted to give people a story and a journey they could understand, and simplify hair care, because throughout my career I've found it can be confusing for a lot of people,” shares Sarah Potempa, founder and CEO of The Beachwaver Co. Sarah joins Lindsay Pinchuk this week to share her path from celebrity hairstylist—working with clients like Rachel Zoe—to creating the Beachwaver, a rotating curling iron designed to make hairstyling at home easier. One turning point came at QVC, where, with just a prototype in hand, she pitched her product and secured a major order that propelled her brand forward.Sarah opens up about the valuable lessons she's learned on flexibility, authenticity, and building a strong community—particularly during the pandemic when she pivoted to direct-to-consumer sales and used TikTok to connect with her audience. How do you scale a business to meet growing demand while keeping that personal touch? Sarah tackled this by focusing on customer relationships and maintaining top-notch quality in her products. Her story is a powerful reminder of the importance of perseverance, creativity, and staying true to your vision as an entrepreneur.Quotes“I really wanted to give people a story and a journey that they could understand and simplify hair care, because what I've found throughout my career is that it can be a little confusing to a lot of people.” (23:48 | Sarah Potempa) “I would do the website live and the TikTok live at the same time until I realized these are different audiences, and they need different experiences.” (34:05 | Sarah Potempa)“You also have to educate yourself and learn… It took me a really, really long time to get to where we are on TikTok because I wanted to be perfect, and I wanted to feel like we were this big, huge brand when we weren't… I just learned that, ‘You know what, I have to deal with it.' I have to learn every element of this business. I have to know who's replying and how to the customers.” (47:26 | Sarah Potempa) “While you're live streaming, show the real you. And that's okay because that's something I struggled with. Don't be afraid to be yourself and show that.” (53:59 | Sarah Potempa)“Enjoy the moment and appreciate the struggles, the hard times.” (56:19 | Sarah Potempa)Connect with Sarah Potempa:https://www.instagram.com/sarahpotempa/https://www.tiktok.com/@thebeachwaverRegister for Marketing Made Simple for Small Business: https://www.lindsaypinchuk.com/mmsfall2024Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

“I am like a cheerleader in human form,” says Leslie Randolph, a self-confidence coach and founder of The Coach Chronicles. This week, she sat down with Lindsay Pinchuk to discuss how she went from being a new coach to fully booked in just two years, using marketing strategies she learned from Lindsay's mentorship program, “Marketing Made Simple for Small Business.”Leslie's story serves as a powerful example to the value of perseverance and adaptability as well as the challenge of overcoming self-doubt. She shares how connecting with her ideal audience—moms of teenage girls—was often about silencing her “inner teen” voice and focusing on building meaningful partnerships.Being adaptable has been essential to Leslie's success. She tailored her services to meet client needs while cultivating trust through lead magnets, newsletters, and social media. What role does showing up, even when it's tough, play in success? Leslie's story shows how staying open to experimentation can make all the difference.Lindsay and Leslie also dive into the emotional side of entrepreneurship. Their advice? Believe in yourself, don't wait for perfection, and, most importantly, enjoy the process.Quotes“My strategy has been a bit of spaghetti on the wall—what works? You won't know what works until you try. And so I tried.” (09:23 | Leslie Randolph) “It is the willingness to try. It is the willingness to fail. It is the willingness to see what happens because it could have been really easy to say, ‘Oh, that's never going to happen,' or ‘Oh, they're not going to pick me? You have to believe in yourself, and you have to be willing to see what's possible, even when you're scared, even when you doubt.” (31:58 | Leslie Randolph) “I think when you're doing this, find as many ways as you can to reach your goal through things you love because there are some really hard days. And like I said, this is a beautiful problem to have right now, right? So, continue to do things that you love that also build the business and get your name out there.” (40:11 | Leslie Randolph) “Believe in yourself and begin. Allow yourself to be bad at first, and enjoy the journey along the way. I think that's a big one right now—enjoying the process because it's a journey. It's not an overnight, three-step process. It is a journey. Have fun while you're doing it.” (44:14 | Leslie Randolph)Connect with Leslie Randolph:Follow Leslie on IG: @the_coach_chroniclesListen to Leslie's Podcast: Why Didn't They Tell Us: https://podcasts.apple.com/us/podcast/why-didnt-they-tell-us/id1656153036Register for Marketing Made Simple for Small Business: https://www.lindsaypinchuk.com/mmsfall2024Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Host, Lindsay Pinchuk shares her journey of building Bump Club and Beyond through community-driven events. She emphasizes the importance of in-person connections, especially in a post-pandemic world, and discusses how hosting events can significantly enhance business growth. Lindsay provides practical strategies for organizing successful events, highlighting the need for community feedback and the potential for collaboration among attendees. She reflects on her experiences and the transformative impact of events on her business and community.TakeawaysIn-person connections are irreplaceable, even in a digital age.Events can drive community engagement and business growth.Feedback from attendees is crucial for improving events.Simple, no-frills events can be highly effective---your events don't have to be grandiose to work. The right event strategy can lead to loyal customers for years to come. Lindsay's Bump Club and Beyond customers now come to her Dear FoundHer... Live events. Hosting events can transform your business model and your bottom line. Grab Lindsay's E-Book: The Event Blueprint for Small Business and get the step-by-step instructions on how to execute an effective event for your business. Lindsay's group mentorship, Marketing Made Simple for Small Business is OPEN for registration for the last time in 2024. Use the code FOUNDHER for 30% off plus some great bonuses. Click here for more information.https://www.lindsaypinchuk.com/mmsfall2024Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher Hosted on Acast. See acast.com/privacy for more information.

Recently, Host, Lindsay Pinchuk, was approached for some advice by someone who was struggling to get new clients. With nearly a half a million Instagram followers, Lindsay was floored that this was even a possibility. But she asked a simple question, that uncovered the key to why this was happening. TUNE IN to hear the five SIMPLE tips that Lindsay shared with this female entrepreneur to help her turn around her business immediately. Lindsay's group mentorship, Marketing Made Simple for Small Business is OPEN for registration for the last time in 2024. Use the coe FOUNDHER for 30% off plus some great bonuses. Click here for more information. https://www.lindsaypinchuk.com/mmsfall2024Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher Hosted on Acast. See acast.com/privacy for more information.

“When it comes to business, I have zero fear,” says Julia Haart, entrepreneur and star of Netflix's “My Unorthodox Life.” This week, Julia joins Lindsay Pinchuk to share her remarkable journey from an ultra-Orthodox Jewish community to becoming a self-made businesswoman.Julia recounts the key moments that gave her the courage to leave her restrictive upbringing at the age of 42 and pursue a career in fashion. Despite having no formal education, she launched a groundbreaking shoe collection and became the creative director at La Perla, where her fresh perspective and creativity played a key role in shaping La Perla's direction during her time as creative director.In this episode, Julia dives into the power of self-belief, sharing how her personal struggles now fuel her desire to uplift others. What role does self-confidence play in changing your own path? For Julia, it was essential, and she's dedicated to empowering women to achieve financial independence. Her latest venture, Body by Julia Haart, is a continuation of her mission to improve women's lives by combining style and comfort.Julia Haart's resilience and the influence she's had on both the fashion industry and beyond serve as a powerful reminder: with enough courage and determination, it's possible to break free from societal expectations and design a life that's truly your own.Quotes“I'm an extremely proud Jew and am fighting on behalf of the Jewish people, especially since anti-Semitism has exploded since October 7th. I'm not a fan of ultra-Orthodox religion of any kind or any form of extremist behavior.” (05:13 | Julia Haart)“Something that most women have tremendous difficulty with is acknowledging they're not happy and giving themselves permission to choose a different life.” (14:18 | Julia Haart)“People always ask me, ‘Oh my God, how do you walk in those high heels?' My answer has always been, ‘One step at a time.' And that is really an answer for how to build a business—one step at a time.” (26:25 | Julia Haart) “I built a billion-dollar business in two years through COVID. Why? Because I took a modeling agency, transformed it into a media conglomerate, and started selling data and packaging media deals in a way that, for the first time in history, made your ad dollar quantifiable and trackable… I changed the way people market. So, it's always about not just looking at what is but finding the spaces in between and identifying what isn't. That's how you build a business.” (33:37 | Julia Haart) “We have to tell our stories and we have to tell them truthfully. We have to show the bumps and the bruises. Otherwise, we just make women feel worse about themselves, not better.” (39:26 | Julia Haart)Connect with Julia Haart:https://www.instagram.com/juliahaart/Join Lindsay's group mentorship, Marketing Made Simple for Small Business:https://www.lindsaypinchuk.com/mmsfall2024Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

“I need to show other women how to do this,” says Carrie Kerpen, founder and CEO of The Whisper Group, as she reflects on the challenges of scaling, selling, and leading a business in a male-dominated industry. In this episode, she joins Lindsay Pinchuk to explore a critical but often overlooked topic: exit strategies for female entrepreneurs.Carrie highlights the disparities in exit values for female-led companies, which inspired her to create The Whisper Group. Her advisory practice is dedicated to helping women-owned businesses prepare for successful exits, using a unique approach known as the Whisper Way. How can female entrepreneurs ensure they maximize their business's value during negotiations? The Whisper Way provides the tools and strategies to achieve this.The episode also explores the emotional aspects of selling a business. Carrie underscores the importance of taking your time, being vigilant for potential red flags, and conducting thorough due diligence. She and Lindsay discuss the importance of finding the right acquirer and the value of having an exit coach for support.As Carrie shares her journey in building The Whisper Group, she reinforces her commitment to empowering women to achieve successful business exits. Join Lindsay and Carrie in this episode of Dear FoundHer… for valuable insights into the complexities of exit strategies, the preparation required, and the emotional journey of entrepreneurship for women.Quotes“Overall, my exit was great—the acquirer was great. But the biggest thing I would have changed was calming myself. You really need an exit coach for that, and that's what I hope we can provide for other female founders. People can tell you, ‘Slow down. It's okay. It's going to get done.' If I had slowed down a bit, it would have turned out even better.” (17:45 | Carrie Kerpen) “The thing I wish most female founders knew is that the more money you're able to figure out how to pull out, the more you'll be worth at exit.” (20:56 | Carrie Kerpen) “It's really mission-based, and I want this business to make a lot of money because I want to show women what can be done.” (42:39 | Carrie Kerpen) “Ideas are great, but executing on that idea is really important, and there's no better demonstration of execution than a strong focus on generating revenue.” (49:01 | Carrie Kerpen) Connect with Carrie Kerpen:http://www.instagram.com/carriekerpenReport on female founded exits: closetheexitgap.com Join Lindsay's group mentorship, Marketing Made Simple for Small Business:https://www.lindsaypinchuk.com/mmsfall2024Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

“I saw firsthand how food can really, I hate to say ‘bridge cultures' because it's overused, but it's true. It brings people together,” says Crystal Ung, founder and CEO of Bowlcut. In this episode, Crystal joins Lindsay Pinchuk to talk about the inspiration behind Bowlcut, a brand that grew out of her passion for healthier, authentic Asian sauces and her desire to challenge common misconceptions about Asian cuisine.Crystal shares her entrepreneurial journey, explaining how she spotted a gap in the market for nutritious sauces and the hurdles she faced in manufacturing and supply chain management. How does grassroots marketing influence a brand's growth? For Crystal, it's been essential. By connecting directly with customers, Bowlcut has expanded steadily, now available in 500 independent retailers, including Sur La Table and World Market, with even more growth on the horizon.Offering valuable advice to aspiring female founders, Crystal highlights the importance of building a strong support network, choosing the right partners, and making self-care a priority. Lindsay wraps up their conversation with a key takeaway: understanding when to seek help and using freelance or project-based support to drive business growth.Quotes“What I observed working in my dad's restaurant was that, yes, there was hate and negative comments, but I also saw a beautiful side of humanity. Food really brought communities together and sparked curiosity about our culture and heritage.” (06:49 | Crystal Ung)“I saw firsthand how food can really, I hate to say ‘bridge cultures' because it's overused, but it's true. It brings people together. I thought there was no better time than now for a brand like Bowlcut to exist because, hopefully, one day we can scale that impact—bringing people together through food. Being inclusive is a core element of our brand.” (07:24 | Crystal Ung) “When we think about our mission, it's very much rooted in our origin story. But what really excites me and keeps me dreaming about the future is that we're redefining what eating well tastes like for a new generation.” (09:42 | Crystal Ung)“As a small brand, you're often seen as disposable, like, okay, there will be another small brand tomorrow. Who cares? So, finding the right partners who believe in you and in your future growth is really, really important.” (31:10 | Crystal Ung) “I think it's really important to carve out time for yourself. Even if it's literally just five minutes, you need a moment to take a step back because there's going to be so much going on. Your mind will be split in a million ways, and you'll feel overwhelmed and stressed. To make better decisions, you need that moment for clarity.” (39:40 | Crystal Ung)Connect with Crystal Ung:https://thebowlcut.com/https://www.instagram.com/getbowlcut/RSVP for Dear FounHer... LIVE events: http://www.dearfoundher.com/eventsSubscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

“Just as I carefully choose my outfits and accessories every day, I put the same thought into how my room would look,” shares Amanda Zuckerman, co-founder and president of Dormify, a leading retailer specializing in college dorm and apartment essentials. This week, Amanda joins Lindsay Pinchuk to dive into the importance of truly listening to the community around a brand—a practice that has been central to Dormify's success.Amanda's entrepreneurial journey began in her own college dorm, where she identified a gap in the market for stylish, functional decor. This insight sparked the creation of Dormify, a thriving business now partnered with nearly 900 colleges and universities and supported by a vibrant community of over 1,000 student ambassadors. But what really drives Dormify's growth? Amanda emphasizes the critical need to understand and connect with Generation Z, the company's primary customers.Reflecting on Dormify's early days, Amanda recounts how they built their brand from the ground up, starting with a WordPress blog that engaged college students and their families. This focus on content and community laid the foundation for their success and allowed them to seamlessly transition to emerging social media platforms like Instagram, Pinterest, and TikTok. A pivotal moment came when they embraced a TikTok strategy, inspired by advice from Gary Vaynerchuk, leading to a significant boost in their following and engagement. Amanda shares practical advice for aspiring female founders, emphasizing the power of networking, finding the right strategic advisors, and staying in tune with your customers. Quotes“As our customers and their content consumption habits changed and evolved, we followed suit. We were very much the type of brand that jumped on every social platform as soon as we learned about it. We had to just experiment and gain traction.” (12:56 | Amanda Zuckerman) “If you have something you want to talk about and content you want to put out there, just start doing it, no matter what is holding you back.” (16:59 | Amanda Zuckerman)“Community is really important to the brand. As I mentioned, we position ourselves as a big sister to all of those college students. That means going above and beyond, with customer service at a really high level… I often refer to our customer service team—or rather, our customer experience team—as therapists in a way.” (39:02 | Amanda Zuckerman)“Staying close to our customer is probably the number one thing that differentiates us from any of the competitors in our space. No other competitor understands the customer like we do, and that's because we've made it a priority.” (41:11 | Amanda Zuckerman)Connect with Amanda Zuckerman:https://www.dormify.com/http://www.instagram.com/dormifyConnect with your target customer! Grab Lindsay's free checklist: https://lindsaypinchuk.myflodesk.com/g35aa3xnrmSubscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridaysDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Last week host, Lindsay Pinchuk shared how to cultivate and build your brand's community. Today in this episode she shares how to monetize it. This episode was originally recorded as a bonus episode for her email list, but today, Lindsay's sharing this incredibly important and insightful episode of Dear FoundHer... with everyone. In these forty-five minutes, Lindsay Pinchuk shares her insights on how to monetize your community. She discusses various strategies, including selling products, offering coaching and consulting services, hosting workshops and events, creating content partnerships, using affiliate links, offering memberships with exclusive content, and selling merchandise. Lindsay emphasizes the importance of building trust and engagement with your community before asking for sales, and she shares her own experiences with monetizing her community at Bump Club and Beyond. She also highlights the need for trial and error, knowing when to pivot, and the value of partnerships in monetization efforts.TakeawaysBuilding trust and engagement with your community is crucial before asking for sales.Trial and error is necessary to find the right monetization strategies for your community.Partnerships can play a significant role in monetizing your community.You don't need millions of followers to make money from your community.Sound Bites"Building trust and engagement with your community is crucial before asking for sales.""Trial and error is necessary to find the right monetization strategies for your community.""Partnerships can play a significant role in monetizing your community."Get on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridaysDo you need ideas for partnerships (as Lindsay discusses in this episode?) Grab her free guide: 30 Ideas for Simple Partnerships to Grow Your Business. Grab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchukDon't forget to follow Lindsay https://www.instagram.com/lindsaypinchuk and Dear FoundHer... http://www.instagram.com/dearfoundher on Instagram. Hosted on Acast. See acast.com/privacy for more information.

“I think you have to do what is kind of right for you and your soul,” says Palak Patel. In this episode, Lindsay Pinchuk talks with Palak, a culinary star who has made significant strides in the food industry. Palak shares her journey from leaving a stable corporate job to pursuing her passion for cooking, which led her to culinary school and eventually the Food Network. There, she competed on Chopped and emerged victorious, beat Bobby Flay, and became a finalist on Food Network Star Season 14.Palak's story highlights the impact of following your passion and the opportunities that arise from taking bold risks. She recounts key moments in her career, from her initial reluctance to compete on Chopped to how winning the show opened numerous doors. Despite setbacks like the pandemic disrupting her plans to open a restaurant in New York City's Hudson Yards, Palak continues to grow and adapt.Beyond her TV success, Palak is also an accomplished author. Her cookbook, “Food is Love: Plant-Based Indian-Inspired Recipes to Feel Joy and Connection,” reflects her deep connection to food and her cultural heritage. She emphasizes the importance of authenticity, staying true to one's values, and building a personal brand that aligns with one's beliefs.This episode of Dear FoundHer… explores the challenges and rewards of being a public figure in the culinary world, the importance of community, and the impact of meaningful partnerships. Palak's journey is a reminder that it's never too late to pursue your dreams and that the experiences and setbacks along the way add depth to your story.Quotes“Food is Love” represents the culmination of my entire relationship with food. When I began writing this book two years ago, I started to dig deep into what I wanted to bring to the cookbook. It is an extension of me and reflects the idea that food is one of the ultimate connectors in our lives—it's been that way since the dawn of time. Food is a beautiful way to get to know someone and express how you feel.” (12:55 | Palak Patel)“Whenever I'm looking at partnerships or long-term engagements with brands, it's definitely about alignment. It's similar to selling a service: does this match my value system? Does the brand align with the things that are important to me? And do we have similar goals?” (16:39 | Palak Patel) “Staying true to what you stand for and knowing what aligns with your guardrails and what falls outside of them is really important.” (19:30 | Palak Patel)Connect with Palak Patel:https://www.chefpalakpatel.com/https://www.instagram.com/chefpalak/Get on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridaysGrab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchukDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

This week, after hearing Lindsay share some examples, a client said to her: "I think I need to cultivate my event attendees into more of a community." You've heard Lindsay say it time and time again, "Your community is your brand's greatest asset and you build it through your greatest marketing tool: Your content."On today's episode you're going to hear Lindsay talk about the power of community for your brand and why investing in your community is a necessity. She also shares three SIMPLE strategies for growing you community without a marketing budget. This powerful episode will have you thinking about your own community in ways you never could have imagined. Next Thursday we'll continue the conversation as Lindsay shares how your community can impact your bottom line and the top tips for making a strategic impact. Get on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridaysDo you need ideas for partnerships (as Lindsay discusses in this episode?) Grab her free guide: 30 Ideas for Simple Partnerships to Grow Your Business. Grab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchukDon't forget to follow Lindsay https://www.instagram.com/lindsaypinchuk and Dear FoundHer... http://www.instagram.com/dearfoundher on Instagram. Hosted on Acast. See acast.com/privacy for more information.

“I wanted to be a part of providing role models who look and sound like women from all over the world,” shares Jamie Mittelman, founder of Flame Bearers, a media company dedicated to amplifying the stories of women Olympians and Paralympians. In this episode, she joins Lindsay Pinchuk to discuss her journey from passionate Olympic fan to full-time entrepreneur.Jamie highlights the significant gender disparity in sports media, where only 15% of coverage focuses on women, and even less on women from diverse backgrounds or those with disabilities. This inspired her to create Flame Bearers, which shares these athletes' stories through podcasts, videos, and live events. The athletes become ambassadors for Flame Bearers, helping to grow the platform organically.The episode covers the challenges and triumphs of building a business from scratch, including the importance of a supportive network and the pivotal moment when Jamie realized Flame Bearers could be more than a passion project. She talks about the role of grants and sponsorships in funding her venture and the shift toward a sponsorship model for sustainability.Jamie's story demonstrates the power of community and storytelling in driving social change. Tune in to this episode of Dear FoundHer… to hear more about Jamie Mittelman's innovative media approach through Flame Bearers, her commitment to elevating female athletes, and her mission to spotlight the stories of women Olympians and Paralympians.Quotes “Women athletes have not historically had a community. They have been pitted against each other. Historically, women in general have viewed each other as competition and not as a whole rising together. I wanted to do it differently.” (22:31 | Jamie Mittelman) “Some of the best ideas I've had have not been mine; they've come from our community. I think I've been open enough to hear them and been responsive to them. Where a lot of founders go wrong is they ignore the comments of their community.” (36:28 | Jamie Mittelman) “I want people to think of Flame Bearers anytime they think of the best female athletes in the world. I want it to be the community, the hub of the best athletes in the world, where they feel like their stories are told in their own words.” (38:08 | Jamie Mittelman)Connect with Jamie Mittelman:http://www.instagram.com/jamiemittelmanhttp://www.instagram.com/flamebearersGet on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridaysGrab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchukDon't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Today's episode is a rerun from season 1. In today's rerun, you'll hear esteemed parenting expert, NY Times Best selling author and psychologist, Dr. Becky Kennedy, talk all about what this means. You'll also hear her talk about how she built one of the largest parenting empires from scratch simply by showing up and sharing. By connecting with her community in a way that they grew to trust her and want more from her—thus driving the ability to monetize her community in the most incredible way possible. This is a story of a FoundHer who seized the moment and took her psychology practice to the next level, and in turn has helped MILLIONS of parents across the country and around the world. Part of the reason host, Lindsay Pinchuk, wanted to share this episode is because you're going to hear her talk in the coming weeks a lot about community—not your business community, but your brand community. And how you can turn your audience into a community, which is essentially your number one asset for your business. This is exactly what Dr. Becky Kennedy did in building her business: Good Inside. Take a listen to today's episode and then TUNE IN on Thursday when Lindsay shares more about the importance of your brand community and how you can monetize it as you can count on me to break down simple marketing practices to build your brand, business and bottom line. STAY UP TO DATE AND IN THE KNOW, make sure you sign up for the Dear FoundHer... newsletter as we have a ton of new opportunities coming your way. Connect with Dr. Becky Kennedy.Connect with Lindsay Pinchuk and Dear FoundHer.http://www.instagram.com/lindsaypinchukhttp://www.instagram.com/dearfoundherGrab Lindsay's JumpStart Your Business Blueprint:https://lindsaypinchuk.myflodesk.com/11stepsforbusinessIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherIf you know a FoundHer... we should meet, please tell her to share her story with us here.https://form.jotform.com/230008245758152Podcast production provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

“I definitely don't know if I would have done it if I knew how difficult it was back then. But here we are, living to tell the tale,” says Jash Mehta, co-founder of Pop & Bottle, as she shares how she and her co-founder, Blair Hardy, started the company inspired by California's farm-to-table culture and a commitment to plant-based eating.From humble beginnings with a Vitamix in a small kitchen, they created dairy-free, no refined sugar, and organic beverages. Despite lacking a food and beverage background, their passion for clean living led them to craft products free from additives and preservatives, setting Pop & Bottle apart in the market.Strategic marketing, eye-catching packaging, and partnerships with local tech and food delivery services helped them gain traction. Securing a spot in Whole Foods was a pivotal moment, validating their efforts and allowing them to scale.Jash emphasizes the importance of community support, trusting one's intuition, and being resourceful. She shares their future goals for Pop & Bottle, including expanding their product line and becoming a household name in the organic beverage market.This episode of Dear FoundHer… explores how two friends turned their passion into a successful business, navigating the food and beverage industry with resilience and innovation.Quotes“We wanted to be organic certified. That was really important to us because we believe in our coffee and tea being organic. So we had to go through organic regulation, get certified, and do all of that. But again, what did that teach us? It taught us everything about supply chain and sourcing, and we've carried that knowledge forward as we've built the brand.” (17:30 | Jash Mehta)“We sold ourselves and our story as much as we sold the product.” (27:45 | Jash Mehta) “Don't let this be a lonely journey. Find community. And don't let anybody tell you or define the rules of your company or your business. Finding that inner voice as you balance out all of those outer voices is really, really important.” (43:39 | Jash Mehta)Connect with Jash Mehta:Instagram: http://www.instagram.com/popandbottleGrab Lindsay's Partnership Blueprint for Small Business: https://stan.store/lindsaypinchuk/p/get-your-ebook-now-the-partnership-blueprintConnect with Lindsay Pinchuk and Dear FoundHer.http://www.instagram.com/lindsaypinchukhttp://www.instagram.com/dearfoundherGrab Lindsay's JumpStart Your Business Blueprint:https://lindsaypinchuk.myflodesk.com/11stepsforbusinessIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherIf you know a FoundHer... we should meet, please tell her to share her story with us here.https://form.jotform.com/230008245758152Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

“We had to shut down tons of parts of the business, and that was work. So, I kind of leaned into the work. I had to lean into the work of what The Riveter needed to do,” says Amy Nelson. Amy's business was founded in 2017 to create an inclusive community space for women. Despite rapid growth and raising $30 million in venture capital, the COVID-19 pandemic forced Amy to shut down coworking spaces and pivot the business model. She openly shares the emotional and financial toll of layoffs in the business, amid very public and complex legal battles that involved Amy's husband and Amazon.Through perseverance, Amy reimagined The Riveter to focus on digital events, newsletters, and mentorship programs to find impact through reinvention. Amy's conversation with Lindsay highlights the impact of community and staying true to one's mission, even in the face of extreme adversity. Quotes“When I was going through hell, I found a community in my own hell. What I mean by that is, just like when The Riveter was scaling, I built a community around other women raising money who were in similar situations. When everything went to hell, I found people who were in the same spot, I made friendships, sought advice, and found someone to talk to.” (25:16 | Amy Nelson) “I decided to do what I was good at, which is help women through pivots, and just share with them every single piece of knowledge I have gathered along the way. Because not only have I lived the pivot, but I have studied everything about how we do this, and how we build an audience, and how we share our story. And I have built an incredible network of incredible women.” (27:32 | Amy Nelson) “I am a collector of people and I am constantly seeking out people to talk to. When I want to understand something, I go to the experts. And I do that in all areas of my life.” (30:20 | Amy Nelson) “Do not be afraid of failing, embrace it. Because if you aren't failing, you're just not thinking big enough. Failure is okay. Go pick up the pieces and keep going. It would be quite a boring life if you never failed at anything.” (36:48 | Amy Nelson) Connect with Amy Nelson:http://www.instagram.com/amy_k_nelsonhttp://www.instagram.com/therivetercoGrab Lindsay's Partnership Blueprint for Small Business: https://stan.store/lindsaypinchuk/p/get-your-ebook-now-the-partnership-blueprintConnect with Lindsay Pinchuk and Dear FoundHer.Grab Lindsay's JumpStart Your Business Blueprint:https://lindsaypinchuk.myflodesk.com/11stepsforbusinessIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherIf you know a FoundHer... we should meet, please tell her to share her story with us here.https://form.jotform.com/230008245758152Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

“We didn't care about cleaning products. We didn't set out to sell soap,” says Kelly Love. She, her best friend Allison Evans, and Allison's aunt Marilee Nelson, co-founded Branch Basics with a different mission in mind. “We believed there was a need for truly safe products, and we knew we had built a platform to share this crucial information,” they explain. Their goal was not just to sell soap but to transform lives through Branch Basics.In this episode, they join Lindsay Pinchuk to discuss their journey from near closure to a $40 million revenue DTC business, driven by a mission to educate and empower people to live healthier lives. They share their experiences with harmful chemicals, which led them to create toxin-free, sustainable products and prioritize transparency and quality. Despite major setbacks, their commitment to their mission and community support fueled their success.Allison, Kelly, and Marilee's story is a testament to the impact of living authentically and creating products that truly make a difference in people's lives.Quotes“Our products have always been a vehicle for educating and creating a community, which is why we've sold direct to consumer for several years. We really want to have that community relationship.” (10:01 | Allison Evans)“Human health is our number one goal. We put human health above everything, but efficacy is right behind it.” (32:28 | Allison Evans)“Know your strengths. Know that when your pie is bigger, your piece is smaller, but you'd rather have a smaller piece of a bigger pie. People who hold on too tightly to their equity and pride, refusing to admit when they need help, are making one of the biggest mistakes.” (38:55 | Allison Evans) “Test and learn. Just start doing whatever your idea is. Start on a small scale with a minimum viable product. Don't worry about proving scalability before you even prove the concept. Get as much feedback as you can in those early days and don't hold yourself back, either from perfection or from thinking, ‘How am I going to scale this and reach everyone?'” (45:42 | Kelly Love) Connect with Allison Evans and Kelly Love:https://www.instagram.com/branchbasics/Grab Lindsay's JumpStart Your Business Blueprint from last week's episode:https://lindsaypinchuk.myflodesk.com/11stepsforbusinessGrab Lindsay's Reels Cheat Sheet + Social Media Challenge. CLICK HEREJoin us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/eventsIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherIf you know a FoundHer... we should meet, please tell her to share her story with us here.Don't forget to follow along @dearfoundher and @lindsaypinchuk.Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

“It doesn't feel like a chore,” says Pam Sunshine when asked about managing a thriving TikTok business with her best friend Jenn Sherman, all while juggling day jobs. In this episode, host Lindsay Pinchuk continues her conversation with Pam and Jenn, the dynamic duo behind SunnyandJenn.Pam and Jenn delve into the operational aspects of their business, sharing practical steps like forming an LLC and hiring a publicist, and emphasize the importance of authenticity and relatability in their content. They touch on challenges like time management, given Jenn's role as a Peloton instructor, and highlight their strategy of Sunday planning sessions to stay organized.Monetization through brand deals and genuine product recommendations has been key to their success, building trust and a loyal following. Pam and Jenn's journey underscores the value of starting small, staying true to oneself, and not being deterred by negative feedback.This episode of Dear FoundHer… celebrates Pam and Jenn's achievements and their balanced approach to their side hustle, offering listeners inspiration and practical advice for starting their own ventures.Quotes“That's how I really do live my life—in the moment, positive. We all have so much to be thankful for. And we are really just blessed. I really do feel that. And we want people to tune in and feel that from us.” (17:19 | Pam Sunshine & Jenn Sherman)“I'm a researcher. I'm also very type A. A little, maybe, controlled to control freak, but I prefer to be referred to as a leader. I don't know how to do everything, but what I know how to do, I do well.” (19:14 | Pam Sunshine)“Take baby steps and you'll figure it out. Don't let starting a business overwhelm you. Go with your gut. If you feel strongly about something, try it. Get comfortable being uncomfortable.” (21:37 | Jenn Sherman & Pam Sunshine) Connect with Pam Sunshine and Jenn Sherman:http://www.instagram.com/sunnyandjennhttp://www.tiktok.com/@sunnyandjennConnect with Lindsay Pinchuk and Dear FoundHer.Grab Lindsay's JumpStart Your Business Blueprint from last week's episode:https://lindsaypinchuk.myflodesk.com/11stepsforbusinessGrab Lindsay's Reels Cheat Sheet + Social Media Challenge. CLICK HEREIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherIf you know a FoundHer... we should meet, please tell her to share her story with us here.Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

“We kind of knew we were onto something and we decided we were just going to come on and be ourselves,” says Jenn Sherman about how she and her best friend Pam Sunshine became a sensation on TikTok as SunnyandJenn. This episode kicks off a two-part series exploring how these 50-something influencers turned a chance encounter into a thriving lifestyle brand. Host Lindsay Pinchuk recounts her friendship with Jenn, a well-known Peloton instructor, and their journey into the world of TikTok.Pam and Jenn discuss their rapid rise to TikTok fame, highlighting the power of authenticity and genuine friendship. They share insights on balancing their new venture with their primary careers—Jenn as a Peloton instructor and Pam as a personal assistant—and the importance of choosing brand partnerships that align with their values.Join Pam and Jenn in this episode of Dear FoundHer… as they share their journey to TikTok stardom and the lessons they've learned along the way. Discover how authenticity, seizing opportunities, and starting without a perfect plan can lead to unexpected success, and gain valuable insights into balancing new ventures with existing careers.Quotes“We're going to talk about what it feels like to be in our mid-fifties, trying to live our best life. We love fashion. We love beauty. We love food. We're moms… I know this word is obviously overused. We are authentic. Like a hundred percent is what you get.” (10:51 | Jenn Sherman & Pam Sunshine)“I needed an outlet for things that made me happy. And one of the things that always made me happy is friendships, socialization, and 38 years of being best friends with someone we met before kids, before husbands, when it was just us. And we just go back to that.” (12:17 | Pam Sunshine)Connect with Pam Sunshine and Jenn Sherman:http://www.instagram.com/sunnyandjennhttp://www.tiktok.com/@sunnyandjennGrab Lindsay's JumpStart Your Business Blueprint from last week's episode:https://lindsaypinchuk.myflodesk.com/11stepsforbusinessGrab Lindsay's Reels Cheat Sheet + Social Media Challenge. CLICK HEREJoin us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/eventsIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherIf you know a FoundHer... we should meet, please tell her to share her story with us here.Don't forget to follow along @dearfoundher and @lindsaypinchuk.Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Instagram Reels are a powerful marketing tool that can enhance brand visibility, engagement, authenticity, and connection with the community. They help increase visibility and reach on Instagram, engage and connect with the community, showcase personality and authenticity, share educational content, and visually showcase products and services. In today's conversation, Host, Lindsay Pinchuk shares why Reels are important, five hacks to make creating Reels that much easier, and ideas for Reels content for any business owner. If you have ANY social media insecurities this is an episode for you...and if you don't, but you own a business, this is also an episode for you as every business owner should be using this free tool to market their business and build awareness. Grab my Reels Cheat Sheet + Social Media Challenge. CLICK HEREJoin us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/eventsIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherIf you know a FoundHer... we should meet, please tell her to share her story with us here.Don't forget to follow along @dearfoundher and @lindsaypinchuk. Hosted on Acast. See acast.com/privacy for more information.

“Something actually changed me at 40. And I was like, you know what, I'm done not believing in myself. I'm done thinking other people are doing it better. I'm done watching everyone's progress more than mine," declares Sonni Abatta. In this episode, she shares her inspiring transformation from Emmy-nominated journalist to the creator of the podcast “We Gotta Talk.” Sonni's shift from a 15-year news career to content creator was fueled by her desire to balance career and family life and her passion for facilitating meaningful conversations.Sonni's platform includes diverse topics, from news to wellness. She offers insights into her content strategy and potential revenue streams for digital creators, and advises listeners to leverage analytics and audience feedback. Sonni shares her approach to approaching tough topics and maintaining balanced perspectives. Listeners considering creating a digital brand will find a wealth of knowledge from Sonni, who has successfully navigated this path. This episode offers both inspiration and tactical tips, providing valuable guidance for anyone looking to make their mark in the digital space.Quotes“I hate when people are like, ‘Oh, everything is so perfect.' No, there was no balance. There's still no balance. But the balance that currently is in my life is the imbalance that I choose, thankfully. So that's how I knew. It was just a gut feeling... Something clicks and you say, ‘I'm not supposed to be here anymore.'” (12:14 | Sonni Abatta)“It was really hard for me to remove that part of my world, like an official working person, reporter or anchor. I really chased the dream for a long time and I loved it, but I felt deeply that it was time to be done. And I just did it. I always say, ‘I acknowledge that there's a level of privilege in being able to do this.'” (13:19 | Sonni Abatta)“Don't waste time on imposter syndrome. You're doing it for a reason, whether you're creating a product or you're creating something that's not physical. Believe in it. I mean, if you don't believe in it, I'm not going to believe in it.” (38:54 | Sonni Abatta) Connect with Sonni Abatta:http://www.instagram.com/sonniabattaGrab Lindsay's guide: 30 Pieces of Content in Two Hours:https://lindsaypinchuk.myflodesk.com/fedimy6g3bIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherGrow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.https://www.lindsaypinchuk.com/mmsspring2024If you know a FoundHer... we should meet, please tell her to share her story with us:https://form.jotform.com/230008245758152Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

In this episode, Lindsay Pinchuk emphasizes the importance of having a website for your business. She discusses the various components that make a website essential, such as registering your business, creating a brand logo and mission statement, and setting up a business email. Lindsay also highlights the benefits of having a website, including providing more information to potential customers, collecting customer information, boosting SEO, and enhancing customer service. She offers three options for creating a website: using a program like Squarespace, creating a landing page using leadpages.com, or hiring someone to help. Lindsay emphasizes the importance of having a website to establish credibility and expand your reach in the digital business world.Grab my JumpStart Your Business Blueprint from last week's episode:https://lindsaypinchuk.myflodesk.com/11stepsforbusinessJoin us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/eventsIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherIf you know a FoundHer... we should meet, please tell her to share her story with us here.Don't forget to follow along @dearfoundher and @lindsaypinchuk. Hosted on Acast. See acast.com/privacy for more information.

“Alexis Russell Jewelry is one of the most special things that I've ever created beyond my children and continuing to share that with the world, not just through the jewelry, but through my actual personal story—which ties in so beautifully to the jewelry and what it means—I think that's a really important and valuable mission for me right now.”In this episode, Alexis Russell shares her journey from a challenging start in the foster care system to becoming the founder of Alexis Russell Jewelry. Her story is one of resilience, creativity, and authenticity, transforming personal adversity into a celebrated brand known for its unique rough diamond and gemstone designs.Alexis discusses the importance of staying true to her values, the significance of her materials, and how they mirror her life's journey—imperfect yet beautiful. She emphasizes the role of customer connection and employee well-being in her business, highlighting her commitment to creating meaningful, resonant jewelry.This episode is a testament of how personal stories can shape and drive entrepreneurial success, offering valuable insights into building a brand that genuinely reflects one's journey and values. Quotes“I found that, much like our own lives, each stone holds a story. The imperfections, flaws, and unique characteristics found in these stones hold tremendous beauty and wonder if only one is willing to see it. I like to think that Alexis Russell offers people what we offer these stones: a place where we all belong and are inspired to shine.” (02:33 - 02:55 | Alexis Russell) “Let life surprise you. That doesn't mean take your hands off the wheel and go nuts, right? But if you truly are working hard in the direction of your dreams, the universe is going to give back… Don't be afraid to fail, because in most cases, you're probably going to succeed.” (46:15 | Alexis Russell) Connect with Alexis Russell:https://www.instagram.com/alexisrusselljewelry/https://www.alexisrussell.com/Grab Lindsay's guide: 30 Pieces of Content in Two Hours:https://lindsaypinchuk.myflodesk.com/fedimy6g3bIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherGrow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.https://www.lindsaypinchuk.com/mmsspring2024If you know a FoundHer... we should meet, please tell her to share her story with us:https://form.jotform.com/230008245758152Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

How do you turn your mission into a multimillion-dollar business without losing your values? Michelle Wahler-Adams, co-founder and former CEO of Beyond Yoga, shares her journey, detailing how she built an athleisure brand that revolutionized the fashion industry with its commitment to inclusivity and body positivity. Drawing inspiration from her father's business acumen and her mother's struggles with self-image, Michelle created a company that embraced diversity and set new standards for quality and authenticity in fashion.This episode highlights key strategies behind Beyond Yoga's success, including unexpected celebrity endorsements from stars like Reese Witherspoon and effective team dynamics, particularly the crucial role of Michelle's husband, Jesse Adams, as CFO/COO. Michelle discusses how the brand's values aligned with its acquisition, ensuring Beyond Yoga's ethos remained intact under new ownership. Her efforts to expand the brand post-acquisition—before stepping back to prioritize her well-being—offer valuable insights into maintaining integrity while navigating business growth.For listeners seeking inspiration on scaling a business while staying true to core values, Michelle's journey with Beyond Yoga is a masterclass in entrepreneurial spirit, strategic growth, and the power of a mission-driven brand.Quotes“I knew that if we sold to Levi's, we were going to make sure that Beyond Yoga was going to be a brand that lived on forever… This was our legacy… I joined the leadership team so I can say that, in truth, they really live their principles. It's all about principles over profits…” (41:24 | Michelle Wahler) “You will learn, and you are smarter and more capable than you realize. You have to turn off that voice in the back of your head that thinks everybody else knows things that you don't. Just trust yourself. You're gonna do great.” (50:23 | Michelle Wahler)Connect with Michelle Wahler:LinkedIn: https://www.linkedin.com/in/michelle-wahler-4b43315/Grab Lindsay's guide: 30 Pieces of Content in Two Hours:https://lindsaypinchuk.myflodesk.com/fedimy6g3bIf you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundherGrow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.https://www.lindsaypinchuk.com/mmsspring2024If you know a FoundHer... we should meet, please tell her to share her story with us:https://form.jotform.com/230008245758152Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.