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Episode 696 is a chat with Jay Baer, a marketing consultant and Hall of Fame Speaker. Jay knows customers and he is a Licensed Tequila Sommelier. About Jay Baer Jay Baer is the world's most inspirational customer experience, customer service, and marketing keynote speaker. New York Times best-selling author of six books. A 7th-generation entrepreneur. The founder of five, multi-million dollar companies. Certified tequila sommelier. Lover of all things plaid. Jay Baer, CSP, CPAE has spent 29 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 36 of the FORTUNE 500. He's the founder of Convince & Convert, a consultancy that provides content marketing, social media, and customer experience advice and counsel to some of the world's most important brands. His newest book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation. Hug Your Haters – Jay's book on modern customer service and customer experience techniques – revolutionized the way business thinks about customer interactions, and was named one of the top 3 business books of 2016 by Strategy + Business. His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay's Convince & Convert blog was named the world's #1 content marketing blog by the Content Marketing Institute, and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, and the Standing Ovation podcast, which features professional speakers exploring their on-stage stories. He also has a Talk Triggers show about word of mouth, featured on Youtube and as a podcast. A fixture in social media, Jay has been named a top influencer of CMOs, B2B marketers, small business owners, and digital marketers. He's also one of the world's top Global Gurus in customer service and customer experience. Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994 he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns. Befitting his roots in Arizona, Jay is a certified tequila sommelier, and creates custom tequila education/live tasting programs for in-person and virtual events. Jay lives in the idyllic college town of Bloomington, Indiana with his wife and travels from Indianapolis to speaking opportunities world-wide. https://thomsinger.com/podcast/jay-baer Learn more about your ad choices. Visit megaphone.fm/adchoices

7th-generation entrepreneur. Author of 6 best-selling business books. Founder of 5 multi-million dollar companies. Jay is an inspirational, plaid suit-wearing, hall of fame marketing and customer experience keynote speaker, emcee, and trusted advisor to the world's most iconic brands. Jay is the author of 6 best-selling books, including Youtility: Why Smart Marketing is About Help, not Hype (in these uncertain times, this principle is more critical than ever). #JayBaer #RhettPower #LinkedinLive #PowerLunchLive #NewYorkBestsellingAuthor

In this episode, we are with a global authority in marketing and customer service, Jay Baer. Jay is an inspirational, hall of fame marketing and customer experience keynote speaker, emcee, and trusted advisor to the world's most iconic brands. He authored 6 best-selling books, including Youtility: Why Smart Marketing is About Help, not Hype. Jay gives out tips on effective marketing and discusses essential principles in sales and customer service. He also shares the secrets to his success and so much more golden nuggets that will surely take you to the next level. Listen in now and make sure to take notes and apply these valuable principles.   Quotes: “If I can take what is probably a fairly complex and sophisticated concept, and get it to the point where people feel like it's common sense, therefore, they're not afraid of it, and they'll actually do something about it, then my work here is done.” - Jay Baer “If you want you to succeed with information, which is a lot of what marketing is about these days, the more specific you can be, the more you will win eventually.” - Jay Baer “If you want to turn your current customers into a word of mouth engine, and trust me, you do, you've got to do something worth talking about.” - Jay Baer   Mentions: https://www.facebook.com/TimShurr https://mesmerizingleadership.com/  https://www.survivingtothriving.me/ https://www.legendsummit.com/summit     https://www.jaybaer.com/   https://www.convinceandconvert.com/  Youtility, a book by Jay Baer Talk Triggers Social Pros Podcast by Jay Baer Standing Ovation POdcast by Jay Baer   Show Notes: [00:53] Greetings and introduction of   [01:35] Jay’s secret to his success [03:43] Standing out in this noisy world [06:11] Jay’s book, Youtility  [09:24] The secret sauce fallacy [13:42] Placing correct emphasis on retention [17:07] Talk triggers designed to create conversations [21:34] Business success is hard work [27:27] Knowing what to work on in marketing [29:31] Finding the balance  [36:24] Jay’s role models   [38:30] Working with the United Nations [41:24] One of the coolest persons Jay had met   [44:48] Jay’s podcasts [47:11] Be more comfortable with risk   [48:28] Growing up being a seventh-generation entrepreneur   Make Your Day Mesmerizing!!

In this episode, Maria and Jay discuss:What an empathetic brand really means.Empathy as a talk trigger for word of mouth marketing.How your brand can show empathy digitally.A game-changing story of situational empathy that made Jay a brand fan for lifeEmpathy in action - experiences that Jay has had that you can do in your business now, regardless of size.  Key Takeaways:Everybody cares about word of mouth, everybody hears about it, but nobody talks about it. It is something that we take for granted and that is a mistake. Nobody has ever once said, “We don't care about word of mouth”. Ever. Brands are not built in good times. Brands are built in bad times. Right now is where winners and losers are going to be decided. Those who lean into empathy will win.Brands need to shop for the groceries, but then let the team member cook their own recipe. Empathy takes time - you are not one social meme away from changing the perception of the public. Stay the course and it will succeed. "A human treating a human like a human and reading the room successfully - ultimately, that's all empathy is. And, usually, the problem is brands get in the way of empathy...and usually the people in the organization want to be more empathetic." —  Jay Baer About Jay Baer: Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world's most important brands. His newest book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation.Hug Your Haters - Jay's book on modern customer service and customer experience techniques - revolutionized the way business thinks about customer interactions and was named one of the top 3 business books of 2016 by Strategy + Business.His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks approximately 60 times per year world-wide, often with lessons about how businesspeople can use today's shifts in technology and consumer expectations to gain or keep more customers. Jay's Convince & Convert blog was named the world's #1 content marketing blog by the Content Marketing Institute, and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 65,000 times monthly and was named best marketing podcast by the Content Marketing Awards. He also has a weekly Talk Triggers show about word of mouth, featured on YouTube, and as a podcast. A fixture in social media, Jay has been named a top influencer of CMOs, B2B marketers, small business owners, and digital marketers. He's also one of the world's top Global Gurus in customer service and customer experience. Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994, he was a brand marketer and a political consultant, with major roles in state, federal, and presidential electoral campaigns. Befitting his roots in Arizona, Jay is a tequila collector and maintains his allegiance to the teams of his alma mater, the University of Arizona. Jay lives in the idyllic college town of Bloomington, Indiana with his wife and children, and travels from Indianapolis to speaking opportunities world-wide.  Connect with Jay Baer:   Twitter: @jaybaerFacebook: Jay BaerWebsite: JayBaer.com & ConvinceAndConvert.comBook: Now Revolution, Talk Triggers, Hug Your Haters, and More!Show: Social Pros & Standing Ovation & The Talk Triggers ShowYouTube: Jay BaerLinkedIn: Jay BaerInstagram: @jaybaer References:DoSomethingStrategic.org Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

In this episode, Maria and Jay discuss:What an empathetic brand really means.Empathy as a talk trigger for word of mouth marketing.How your brand can show empathy digitally.A game-changing story of situational empathy that made Jay a brand fan for lifeEmpathy in action - experiences that Jay has had that you can do in your business now, regardless of size.  Key Takeaways:Everybody cares about word of mouth, everybody hears about it, but nobody talks about it. It is something that we take for granted and that is a mistake. Nobody has ever once said, “We don't care about word of mouth”. Ever. Brands are not built in good times. Brands are built in bad times. Right now is where winners and losers are going to be decided. Those who lean into empathy will win.Brands need to shop for the groceries, but then let the team member cook their own recipe. Empathy takes time - you are not one social meme away from changing the perception of the public. Stay the course and it will succeed. "A human treating a human like a human and reading the room successfully - ultimately, that's all empathy is. And, usually, the problem is brands get in the way of empathy...and usually the people in the organization want to be more empathetic." —  Jay Baer About Jay Baer: Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world's most important brands. His newest book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation.Hug Your Haters - Jay's book on modern customer service and customer experience techniques - revolutionized the way business thinks about customer interactions and was named one of the top 3 business books of 2016 by Strategy + Business.His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks approximately 60 times per year world-wide, often with lessons about how businesspeople can use today's shifts in technology and consumer expectations to gain or keep more customers. Jay's Convince & Convert blog was named the world's #1 content marketing blog by the Content Marketing Institute, and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 65,000 times monthly and was named best marketing podcast by the Content Marketing Awards. He also has a weekly Talk Triggers show about word of mouth, featured on YouTube, and as a podcast. A fixture in social media, Jay has been named a top influencer of CMOs, B2B marketers, small business owners, and digital marketers. He's also one of the world's top Global Gurus in customer service and customer experience. Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994, he was a brand marketer and a political consultant, with major roles in state, federal, and presidential electoral campaigns. Befitting his roots in Arizona, Jay is a tequila collector and maintains his allegiance to the teams of his alma mater, the University of Arizona. Jay lives in the idyllic college town of Bloomington, Indiana with his wife and children, and travels from Indianapolis to speaking opportunities world-wide.  Connect with Jay Baer:   Twitter: @jaybaerFacebook: Jay BaerWebsite: JayBaer.com & ConvinceAndConvert.comBook: Now Revolution, Talk Triggers, Hug Your Haters, and More!Show: Social Pros & Standing Ovation & The Talk Triggers ShowYouTube: Jay BaerLinkedIn: Jay BaerInstagram: @jaybaer References:DoSomethingStrategic.org Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

The Coronavirus has changed business and life. In this interview, Jay Baer shares actionable tips to help you move forward in your business during these challenging times. Who’s Jay Baer? Well, he’s an inspirational, plaid suit-wearing, hall of fame marketing and customer experience keynote speaker, emcee, and trusted advisor to the world’s most iconic brands. Jay is the author of 6 best-selling books, including Youtility: Why Smart Marketing is About Help, not Hype (in these uncertain times, this principle is more critical than ever). Enjoy and please share if you find value in this episode. Thanks!

Jay Baer, CSP, CPAE has spent 27 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 36 of the FORTUNE 500. His current firm – Convince & Convert – provides content marketing, social media, and customer experience advice and counsel to some of the world’s most important brands.   His newest book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation.   Jay's second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller.      In this episode, Karen and Jay discuss: Success Story of Jay  Commit to Get Leads Take everything you know and give it away one bite at a time. Surround your potential customers with expertise, what you know, and how you can help them. Consult to Sell Turn attention into subscriptions then nurture the relationship until they are ready to buy. Connect to Build and Grow The best way to grow any business is to let your customers do that growing for you. Success Thinking, Activities and Vision Embrace complains. Use them as an opportunity to learn and grow and change as needed. Your unhappy customers are your most important customers. Sweet Spot of Success     "You give away information snacks in order to eventually sell knowledge meals."- Jay Baer     *5 Minute Success - Listener Giveaway* Go here to receive your FREE 6-Step Process for Creating World of Mouth with Talk Triggers!     Connect with Jay Baer:   Twitter: @jaybaer Facebook: Jay Baer Website:  JayBaer.com & ConvinceAndConvert.com Book: Now Revolution, Talk Triggers, Hug Your Haters, and More! Show: Social Pros & Standing Ovation & The Talk Triggers Show YouTube: Jay Baer LinkedIn: Jay Baer Instagram: @jaybaer     About the Podcast   Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.   Here’s to your success in business and in life!     Connect with Karen Briscoe:   Twitter: @5MinuteSuccess Facebook: 5MinuteSuccess Website: 5MinuteSuccess.com Email: Karen@5MinuteSuccess.com   5 Minute Success Links   Learn more about Karen’s book, Real Estate Success in 5 Minutes a Day   Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day"   Subscribe to 5 Minute Success Podcast   Spread the love and share the secrets of 5 Minute Success with your friends and colleagues!     Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Now for anyone that’s been listening to the podcast for awhile - you’ll know I FIRMLY believe that the days of out-spending, out-shouting and out-interrupting our competitors is over.What do I mean by that? I mean that if you want to stand out in a new age of influence - in an age where what gets talked about, what gets remembered, what (in the words of my next guest) is considered ‘remarkable’ enough to share within our networks - isn’t ‘business as usual’ - OR ‘marketing as usual’.In fact - I believe it was Robert Stephens, founder of Geek Squad - who said the immortal words ‘advertising is a tax paid by the unremarkable’.The challenge now is not to constantly interrupt what people are interested in - but to BECOME what they are interested in. To provide a service or information so valuable - so engaging - or so unexpected - that word of mouth - or word of mouse - literally takes care of itself.My next guest Jay Baer would describe these moments as Talk Triggers. A Talk Trigger being any strategic, operational differentiators that compel word of mouth. NOTICE THE WORD STRATEGIC THERE - NOT ACCIDENTAL - NOT HOPEFUL - BUT AN ACTUAL PLAN TO CREATE CONSISTENT AND PASSIONATE WORD OF MOUTH. Sounds simple - yet as he points out - nearly every organisation has a…. We have social media strategies, marketing strategies, sales strategies etc.Now word of mouth has always been the backbone of any business - but in a digital landscape - where voice search, reviews and algorithms all tie back to the sentiment of the crowd. If you don’t have a plan - you are missing one of the biggest opportunities available.Jay has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands.Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute. He is also the author of three best selling books - including “Youtility: Why Smart Marketing is About Help not Hype”, “Hug Your Haters”, and his latest book with co-author Daniel Lemin, “Talk Triggers - The complete guide to creating customers with word of mouth”.It is fair to say that Jay understands every aspect of what it is to build a brand around earned influence. And the great thing about earned influence - rather than hype or the number of followers you can amass - it’s really hard to lose once you have it.Now a warning about this conversation - it’s pretty rapid fire - so grab a pen and paper now. In it we sprint our way through:Why so many people confuse influence with audienceWhy relevance is the new killer appWhy contribution takes courage - and the fears that will hold you backHow to hardwire ‘help over hype’ into your marketing strategyThe 4 requirements to designing a compelling talk triggerWhy in this day and age building a marketing campaign around earned influence shouldn’t be the Wild West - but instead driven by data, AI and machine learningAND finally - why real influence is always earned.So sit back, grab yourself a coffee and enjoy the insights of one of the most experienced thought leaders on the planet when it comes to brand influence. My conversation with the outrageously talented - Jay Baer. See acast.com/privacy for privacy and opt-out information.

Our guest today is Brendan Schneider. He is the Director of Advancement at Sewickley Academy. Brendan specializes in independent school admission with a strong focus on inbound marketing, social media, and lead nurturing for schools. He is a guest lecturer on marketing at Columbia University. In this episode, Brendan shares how using an inquiry or lead magnet can help to build trusting relationships with prospective parents so that they become direct contacts for the school rather than “stealth applicants” who are likely to be lost before the school’s message is effectively delivered. He gives specific strategies for schools to attract leads, connect with leads, and convert leads. Brendan talks about how the process of “filling the funnel” with potential applicants has changed, and how a school must understand their marketing strategy in order to correctly target their “right fit” prospects.Listen and take note of how to build relationships with parents in order to move them toward the goal of a campus visit.Quotes:17:10 “Back in the day, schools tried to be all things to all people, and that just doesn't work in most markets.”20:20 “Those emails (to prospective parents) have to include your core message, what you stand for, and what differentiates you.”31:44 “We need to up our game so that we are consistent with what other brands are doing.”Here are some resources mentioned in our discussion:Brendan’s article: 11 Clever Ways to Repurpose Content and Boost Your School’s Reach - https://www.linkedin.com/pulse/11-clever-ways-repurpose-content-boost-your-schools-reach-schneider/Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, by Gary VaynerchukEvery Single One of you is a Media Company -https://www.garyvaynerchuk.com/every-single-one-of-you-is-a-media-company/Youtility: Why Smart Marketing is about Help, not Hype by Jay BaerPat Flynn - Smart Passive Income https://www.smartpassiveincome.com/Chris C. Ducker - https://www.chrisducker.com/about/Where to learn more about Brendan Schneider:Email - brendan@schneiderb.comTwitter - @schneiderb and @sewickleyBrendan on Linkedin - https://www.linkedin.com/in/brendanschneiderSewickley Academy - sewickley.orgSchneider B Media - https://www.schneiderb.com/Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/

Jay Baer has spent 23 years in digital marketing, consulting for more than 700 companies during that period, including 32 of the FORTUNE 500. His current firm – Convince & Convert – provides digital marketing advice and online customer service advice and counsel to some of the world's most important brands like The United Nations, Allstate, Cisco, and Cabela's. His new book, Hug Your Haters, is the world's first modern customer service manual, showing how companies large and small can benefit from the enormous increase in online complaints and customer feedback. His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks approximately 60 times per year world-wide, often with lessons about how businesspeople can use today's shifts in technology and consumer expectation to gain or keep more customers. Show Highlights: 80% of businesses say they provide superior customer service. 8% of their customers agree. @JayBaerYou need to respond to every customer on every channel every time. @JayBaerBusinesses focus too much time on customer acquisition and not enough time focusing on the customers they've already earned. @JayBaer30% of customer complaints are never answered or responded to. @JayBaerCustomer service is becoming a spectators sport. People can see when you don't respond to complaints online. @JayBaerWe need to stop answering customers only in the channels we are comfortable with, and start answering customers on the channels they actually prefer. @JayBaerCustomer service is the new marketing. @JayBaerOnly 47% of the people who complain on social media expect a business to get back to them at all.Hug your onstage, online haters. Answer their complaints. It will blow their mind and win their heart. @JayBaerYou may not be able to out work your competition, but you can out love your competition. @JayBaerThe most overrated thing in the world is praise. @JayBaerInside every complaint is a kernel of truth and an opportunity to get better. @JayBaerHaters are our most important customers, but we treat them like our least important customer. @JayBaerSocial media doesn't create negativity, it's just puts a magnifying glass against it. @JayBaer The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation's top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Welcome to session 50 of “The Dealer Playbook” podcast and first thing is first we wanted to thank you for your support of this show! It has been a blast so far! So for this big 50 we have a very special guest who rocks the house in this session Mr. Jay Baer from “Convince & Convert.”About Our Guest:Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee's, DOLE and more.His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks approximately 50 times per year world-wide, often with lessons about how businesspeople can use today's shifts in technology and consumer expectation to make their companies more USEFUL.Jay's Convince & Convert blog was named the world's #1 content marketing blog by the Content Marketing Institute, and is visited by more than 200,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly.Preview Of This Session:Here is a quick preview of what Jay Baer discusses in this power packed episode.The Importance Of A Video Content Strategy:In todays progressive market people just do not want to read (well most people). People want to watch video on their smart phones. It is crucial for your content marketing strategy to have a heavy focus on video. Jay dives deeper into creating a unique video content strategy.Repackaging One Piece Of Content Into Several Different Types Of Content On Several Different Platforms:Jay Baer breaks down his content marketing strategy in detail on how he takes one piece of 3 minute video and turns it into 9 different pieces on 9 different platforms. So awesome. Why your marketing efforts should be about help not hype:Jay spends a good amount of time discussing the importance of helping your customers with your content not hyping them up to buy. By helping and assisting them when they are not looking to buy when they are ready they will think of you. Jay Baer dives deeper into how you can do the same at your dealership whether you are a dealer or car pro. That is just a small taste of what you will get out of this awesome session with Jay Baer. Get More From Jay Baer: Jay Baer on FacebookConvince & Convert BlogCheck out Jay's book Youtility You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirill

Welcome to session 50 of “The Dealer Playbook” podcast and first thing is first we wanted to thank you for your support of this show! It has been a blast so far!  So for this big 50 we have a very special guest who rocks the house in this session Mr. Jay Baer from “Convince & Convert.” About Our Guest: Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee's, DOLE and more. His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks approximately 50 times per year world-wide, often with lessons about how businesspeople can use today's shifts in technology and consumer expectation to make their companies more USEFUL. Jay's Convince & Convert blog was named the world's #1 content marketing blog by the Content Marketing Institute, and is visited by more than 200,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly. Preview Of This Session: Here is a quick preview of what Jay Baer discusses in this power packed episode. The Importance Of A Video Content Strategy: In todays progressive market people just do not want to read (well most people). People want to watch video on their smart phones. It is crucial for your content marketing strategy to have a heavy focus on video. Jay dives deeper into creating a unique video content strategy. Repackaging One Piece Of Content Into Several Different Types Of Content On Several Different Platforms: Jay Baer breaks down his content marketing strategy in detail on how he takes one piece of 3 minute video and turns it into 9 different pieces on 9 different platforms. So awesome.  Why your marketing efforts should be about help not hype: Jay spends a good amount of time discussing the importance of helping your customers with your content not hyping them up to buy. By helping and assisting them when they are not looking to buy when they are ready they will think of you. Jay Baer dives deeper into how you can do the same at your dealership whether you are a dealer or car pro.  That is just a small taste of what you will get out of this awesome session with Jay Baer.  Get More From Jay Baer:  Jay Baer on Facebook Convince & Convert Blog Check out Jay's book Youtility  You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;) Connect With Team DPB Connect with The Dealer Playbook on Facebook here. Check out Michael Cirillo's blog here. Check out Robert Wiesman's blog here. Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.  

Jay Baer, president of the social media consultancy Convince and Convert and author of Youtility: Why Smart Marketing is About Help, not Hype, discusses the role of marketing in today’s changing world. Discover why marketing isn’t only about selling a product and why the “power of eventually” will help you to succeed.

Digital marketing expert and best-selling author Jay Baer says that the difference between helping and selling is just two letters. But those two letters are critically important to the success of your business in the age of information overload. Jay explains how smart marketing is about help not hype. This episode is jam packed with incredible information!

How to Generate Agency Business By Helping Rather Than Selling Do you find struggles within your agency of ways to generate business and bring in more clients? You wouldn't be alone and I have discovered that you can generate business much more successfully by offering help rather than constantly working and offering a sales pitch. In this episode I chat with Jay Baer, marketing strategist and best selling author. Jay has done everything from sales to social media to content and digital marketing, and he's going to explain how helping rather than selling will give you an edge.   Forget what you were taught. Business is more competitive now than ever before. Sure, it used to be that the way to build your business was to do marketing, use the Four P's, and all that jazz. But nowadays, it's different. The best way to grow your business now is to create content that is useful. So useful, that people would actually want to pay for it, but don't have to because you're giving it away for free. It's this kind of super helpful, free content that will help you be heard above everyone else. Yes, you can give it away for free. If you're worried about giving away your content for free, you need to let that go. There's no real secret ingredient anymore. You don't have the uber proprietary lock on strategic planning. What you have is the same plan as the next agency, just with different acronyms. Giving it away for free doesn't mean you'll lose business. People just want to know the so-called "secrets." In the end, they're still going to hire you to do the work. Making time to be helpful. The idea of adding something else to your plate probably seems daunting, but don't worry because Jay has a tip: Take whatever business development you're already doing and dedicate a portion of that to creating helpful content. If your company writes a blog start adding in blogs that are useful to your readers. Building authority. Confidence in your own thought leadership is what gets you attention. You know what you're best at doing, so start there. Write content that's within your niche. According to Jay, you should take everything you know and give it away one bite at a time. This is one of the biggest drivers of my business growth and you need to start doing it too. I show you step by step how to do this in my program called Generate Leads Everyday. Learn more Jay's biggest struggle. In all Jay's ventures and experiences, he says his biggest struggle has been working in his business rather than on it. Sound familiar? You need to be creating processes so that you don't have to do everything yourself. And if you're thinking that you can do it better and faster than someone else, you're probably wrong. You're uniquely qualified to do certain things, so don't let yourself become hemmed up in doing the things someone else can do. Free up your time to work on growing your business and getting to the next level. What you can do right now. Take a look at your services. Now take a look at your competition. What are you doing that they aren't? If you haven't chosen an area to laser focus in on, this may be a good one to choose. Build content, marketing, etc. around this area of specialization so that you can become a thought leader in your industry. If you like this strategy, you need to check out the Agency Playbook, which walks you through all of this and more. Check it out now by clicking here. Helping vs. Selling Jay's book Youtility: Why Smart Marketing is About Help not Hype is a New York Times and Amazon best seller. In it you find the differences between helping and selling, and how that difference is critically important to the success of business. Build a Better Agency I've show you how to generate business more successfully but I bet this isn't the only struggle you experience. Through my life in the industry, I have advice on many topics from the struggles you may face with failing economies to how speaking opportunities can generate new business and using YouTube to boost your marketing for your agency marketing strategy. You can learn more about me and check out all my tips, tricks and everything you need to know in my blogs. I have covered a wide variety of topics as well as answering your questions in more from my Ask Swenk series. If videos are more your thing, don't worry, I've got you covered! You can check out my Ask Swenk series and more of my videos on my Youtube channel for advice from myself and other agency experts.

Jay Baer is the founder of ConvinceandConvert.com and host of the Social Pros podcast. Known as a hype-free social media and content strategist and speaker, he is also the author of the New York Times bestseller Youtility: Why Smart Marketing is About Help not Hype. Jay has consulted with more than 700 companies on digital marketing since 1994. He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies. At Convince & Convert, he oversees big picture ideas for corporate clients, helps agency customers understand and profit from social and digital services, and spreads the gospel of social and content acceleration with dozens of speaking engagements annually. Convince & Convert is not an agency but social and content accelerators. They help you get better at social media and content marketing through audits, strategic planning and ongoing advice and counsel. They work with leading companies and agencies to take their social media and content marketing prowess from good to great. In the past year, they’ve completed projects for Wal-Mart, BMC Software, Caterpillar, Columbia Sportswear, Billabong, Visit California, Wyoming Office of Tourism, Petco and many more.

Jay Baer – Author of Youtility: Why Smart Marketing is About Help Not Hype (NY Times Bestseller), marketing consultant, entrepreneur (started 5 multi-million dollar businesses from scratch!), named one of America’s top 3 social media consultants. After speaking with Jay this week, we quickly realized how much the world of connecting and marketing has come.  Now...