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Episode 126: Camille Malicdem & Her Book, This is What Doubt Looks LikeABOUT CAMILLECamille is a Communication Arts graduate with love for music and movies. She attended De La Salle University-Manila where her hobby for writing grew. Later, she joined public relations as an Account Manager for Ogilvy PR, supporting major brands like SONY and Facebook. Today, Camille keeps up with two daughters and a husband in the US Army. In her spare time, she enjoys being alone, reading in the bookstore, and sharing her silly but inspiring stories over and over. Camille was born and raised in California.CONVERSATION HIGHLIGHTS• The need to regularly find something you love.• Parenting and cross-generation comparisons.• Where does the shouting of what's taking place inside of you happen?• How parenting can be an experience that's both a blessing and where you can lose who you are.• Being down with doubt but standing back up.• Bonding over our stories no matter how different they may be.• "If you live by the cheers, you will die by the boos."• Finding the balance of showing who we are while taming ourselves.• What helps you gain perspective on and let go of old fears.•Doing the work and earning your leadership.• How our work today can inform and guide our children in the future.• "...It doesn't make sense you keep calling yourself an amateur."• Hope, humility, humanity.The MAIN QUESTION underlying my conversation with Camille is, How do you experience but not wallow in doubt?FIND CAMILLE• LinkedIn: https://www.linkedin.com/in/camille-malicdem-9a480b14a/• Twitter: camillebwrites or https://x.com/camillebwrites?s=21• My LinkedIn: https://www.linkedin.com/in/camille-malicdem-9a480b14a/• Book on Amazon: https://a.co/d/49enrhR• Book on Barnes and Noble Online: https://www.barnesandnoble.com/w/this-is-what-doubt-looks-like-camille-barrios/1143600232LinkedIn – Full Podcast Article: https://www.linkedin.com/pulse/episode-125-camille-malicdem-her-book-what-doubt-like-john-m--7dk5e/?trackingId=p18R%2FDEuHjhxSMgv7yBBtQ%3D%3DCHAPTERS00:00 - The Book Leads Podcast – Camille Barrios01:04- Introduction & Bio03:56- Who are you today? Can you provide more information about your work?16:38- How did your path into your career look like, and what did it look like up until now?43:32- How does the work you're doing today reconcile to who you were as a child?49:30- Camille on Journaling53:02- What do you consider your super power?56:52- What does leadership mean to you?01:05:43- Can you introduce us to the book we're discussing?01:16:51- Can you provide a general overview of the book?01:21:11- What's changed in you in the process of writing this book?01:22:52- What Camille hopes people take away from her book?01:27:00 - What's next for your writing?01:35:35- What are you up to these days? (A way for guests to share and market their projects and work.)This series has become my Masterclass In Humanity. I'd love for you to join me and see what you take away from these conversations.Learn more about The Book Leads and listen to past episodes:• Watch on YouTube• Listen on Spotify• Listen on Apple Podcasts• Read About The Book Leads – Blog PostFor more great content, subscribe to my newsletter Last Week's Leadership Lessons, if you haven't already!
What makes a good client/agency pitching process? PRWeek's latest podcast examines a recent pitch from the perspective of both the client and the winning agency.This episode of Beyond the Noise features Amy Dowling, head of markets communications at TUI UK&I; and Nicola Dodd, UK managing director at Ogilvy PR.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Speaking to PRWeek UK editor John Harrington, the guests discuss the recent pitch – won by Ogilvy PR – to support the nationwide communications for TUI's First Choice and Marella Cruises brands.They talk about the background to the brief and how agencies were engaged with at different stages, from initial contact and chemistry sessions through to the pitch itself and the aftermath, including how to tell the agencies that were unsuccessful.We hear about the role of procurement and other key issues such as the importance of having a clear brief, who to include in the in-person pitch, and when to discuss budget.Dowling also discusses the 'briefing workshop' TUI held prior to the formal pitching.Elsewhere, the duo offer their own pitching 'dos and don'ts' for both clients and agencies. Hosted on Acast. See acast.com/privacy for more information.
PRovoke Media partnered with Ogilvy PR to discuss why influencer marketing is one of the B2B world's fastest-growing communications priorities. Read the full Highlights of the episode here: https://www.provokemedia.com/long-reads/article/roundtable-the-global-rise-of-b2b-influence
Wharton's Barbara Kahn and Annie Wilson speak with Charlotte Tansill, North America President of Ogilvy PR, Social & Influence and Adam Kornblum, Global Chief Creative at L'Oréal about the success of CeraVe's Super Bowl ad, working with Michael Cera, the beauty brand landscape, and more. Hosted on Acast. See acast.com/privacy for more information.
The spot starring actor Michael Cera from CeraVe was one of Super Bowl LVIII's big hits, and now other brands want to know how they can have the same kind of big-event impact. That's one insight from Charlotte Tansill, North America president of Ogilvy PR, who joins The PR Week Podcast to talk about the hit Super Bowl campaign that went way beyond a big game ad. She also discusses how Ogilvy's disciplines work together on a big campaign, and when they partner with other WPP firms.Plus, the biggest marketing and communications news of the week, such as Pop-Tarts asking Taylor Swift for her homemade recipe, Pepsi's global rebrand and lessons learned from working with influencers. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
As global results of media agency billings were released by insight company COMvergance, serious questions about its Australian figures remain unresolved (1:24). The team assesses the situation before reflecting on the first week of Meta's Threads, and if we should care about it (9:51). Then, a chat with Nova's chief growth officer Adam Johnson on its latest ratings (19:41) and Ogilvy PR's head of editorial Brian Corrigan on the agency's new B2B influencer offering (37:13).
Welcome to the PRmoment Podcast.Today we're chatting with 3 Monkeys Zeno UK managing director Jo Patterson about the encouraging trend of female leaders occupying more of the big PR agency roles in the UK.When Jo and I talked about this in our pre-show chat it got us thinking and here is a non-exhaustive list of top female PR agency leaders in the UK:We've got Jo at 3 Monkeys Zeno, Jo-ann Robertson at Ketchum, Jo Carr at Hope&Glory, Nicola Todd at Ogilvy PR, Pippa Arlow at Smarts, Ruth Kieran at Cirkle, Ruth Allcurch at WE, Sian Morgan at Cow, Sharon Bange at Kindred, Rebecca Grant at BCW, Ali Maynard at Manifest, Cath Taylor at Taylor Herring, Angie Moxham at The Fourth Angel, Kate Stevens at Axicom, Georgina Blizzard and Nicky Regonzonni at The PR Network, Mandy Sharp at Tin Man and Emma Kane at SEC Newgate, Fenella Gray at Porter Novelli and Bibi Hilton at Creative Access.And to be clear there are loads more I could mention - but you get the point. There seem to be more female leaders in top agency positions than there have been in recent memory - perhaps than there has ever been before. And one of the things Jo and I will talk about on the show today is the potential reasons for that.For those of you that are not aware 3 Monkeys Zeno has a fee income of £9m in the UK and 80 employees. Zeno started out as Edelman's conflict shop but has grown into a global agency with a fee income of about $150 m. About 70% of Zeno's revenues are in the US.Jo became the UK MD of 3Monkeys Zeno in October 2020. Previously she was UK MD at Porter Novelli and a board director at Red.Zeno bought 3 Monkeys in 2016. I always think of Zeno as a fairly new agency but for any PR agency history buffs out there, it was founded in 1998.Before we start do check out our latest free-to-attend webinar “The State of Social 2023: Channel Disruption, Influencer Growth and The Great Data Integration Challenge.”Thanks as ever to the PRmoment Podcast sponsors The PRCA. Here is a summary of what Jo and I discussed:3 mins Jo talks about why we're seeing more women PR agency CEOs.“We're (women) still only tracking at about 40% for leadership roles.”7 mins Jo talks about the benefits of female leadership traits in a progressive working environment.“It's the people you surround yourself with… charismatic leaders who are prepared to stand up and shape their organisations…and having the freedom to do that.”10 mins We've probably seen a rise of misogyny in society. There seems to be an upward trend of obnoxious macho culture.13 mins How do we make sure that in PR we don't lose those gains that we've made?“Greater protection for the challenging life stages that people go through”“Enshrining policies into governance”“Openness and confidence go hand in hand”17 mins Jo talks about the role models that have helped her in her career - Lesley Brend at Red, Fenella Gray at Porter Novelli and Barby Siegel at Zeno.“I like working with good people regardless of gender”20 mins How is the Zeno business doing both globally and in the UK?“About 50% of our work now is global”21 mins In the UK 3 Monkeys was known for its consumer work, how has that evolved since the acquisition?23 mins You are the first leader of the business in London who wasn't part of the original 3 Monkeys team. Has that been an advantage or disadvantage for you do you think?25 mins When an agency like Zeno buys an agency li
Earlier this month, global communications agency Ogilvy launched its Sustainability Practice in Australia, bringing together experts from Ogilvy PR, Ogilvy Consulting, and our own Cannings CEO, Luis Garcia. To mark the launch, Ogilvy released its inaugural 2022 ESG Believability Report, exploring the perceived importance of ESG issues, the appetite for tougher legislation, and challenges faced by corporate leaders in communicating their ESG ambitions and progress. In this episode of ‘On the Couch', we chat with two experts from the newly launched ESG practice, Nino Tesoriero, Chief Counsel, Ogilvy PR, and Miriam (Mim) Wells, Head of Strategy and Creative, Ogilvy PR, about the report's findings and practical tips for companies on their ESG journey.
Have you ever realised that business is the same as birthing a child? And you know what they say, it takes a village to raise a child! If you think building a community isn't part of business, we are here to challenge your thinking! Our amazing guest, Adrienne Tilley-Lefevre has been part of The Circle Membership and community for the last 18 months and she loves it for the support, psychological safety and magical women inside. In this episode we speak about the power of community and why the future is community based. If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift. KEY EPISODE TAKEAWAYS What is a community? Why is the future community based? Why psychological safety is essential within a community How community applies to your business, your team and your job What are the benefits of a community Rituals to protect yourself if you are part of a toxic community SHOW RESOURCES CHECK out Adrienne's Website - HERE FOLLOW Adrienne on Instagram - HERE CONNECT with Adrienne on LinkedIn - HERE Want to be in CIRCLE? Join my membership - The Circle - HERE Want to access my Love Friday offer (aka Black Friday) - HERE JOIN my close friends on INSTAGRAM - HERE EXPLORE my Intensive Sessions - HERE FREE tools and guides to support your journey - HERE Join the FREE FACEBOOK COMMUNITY - HERE Find out more about how to WORK WITH ME - HERE If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift. ABOUT THE GUEST Adrienne is a change manager and performance coach for teams and individuals. Adrienne comes with 20 years of HR + behavioural change management and training experience gained in globally and nationally reputed brands such as Apple, Country Road, Coles, Ogilvy PR and most recently with clients that are transforming and decarbonising such as Ampol. Known as the Human Solar Panel, she powers up the strengths of others for playing the big games (sustainably). Adrienne passionately believes in the importance of culture, and the role of the individual within teams. Adrienne's mission is to encourage embracing the best of all it is to be human, making the big changes that a sustainable and inclusive world needs to succeed. Her key areas of expertise and focus are: Behavioural Change Management incl. Communications Culture strategy and development incl. EVP (Employee Value Proposition), purpose and values Coaching (individual and teams) - NeuroLeadership Institute model + Squadify team performance acceleration tool Talent and Leadership Development using emotional Intelligence and "Conscious Leadership” skill models Bless it be. With love, Laetitia!
Our next Spirit of Singapore episode in the Women Of Substance Series is a conversation with three powerful women behind one of the most successful communication agencies in Asia named Mad Hat Asia.Rengeeta, Angeline and Danielle at Mad Hat Asia bring decades of combined communications experience to any (tea) table they may find themselves at. In this episode you will hear the trio talk about their journey of challenges and achievements.This power packed team of three communication professionals, hustled and went beyond their corporate jobs and became entrepreneurs of a women lead communication agency. Rengeeta has over 15 years of experience in marketing communications, strategic government relations and regulatory affairs. In 2014, Rengeeta left AirAsia X to establish Mad Hat Asia (then known as Mad Hat Consult), which grew to be among Malaysia's leading PR and communications agencies. Rengeeta currently holds the position of Managing Director and Principal Consultant at Mad Hat Asia which sees her apply her strategic communications and public relations experience to the Agency's growing clientele; and her managerial expertise to cultivating Mad Hat's talent and company direction.Angeline has over 15 years of communications experience having worked with boutique and international agencies such as Compass Communications, Arcis Communications and Ogilvy PR before joining Mad Hat Asia as a General Manager. She currently leads a group of communication consultants at Mad Hat Asia where she applies and imparts her communications experience and strategic approach of delivery for the growth of the firm. Danielle is a PR specialist with 13 years of experience who has worked with big companies, social enterprises, solopreneurs and everyone in between to grow their personal and professional brands. Our host Payal is in conversation with these Women of Substance, to find out know and hows of agency life at Mad Hat Asia.Episodes available on all podcast streaming platforms,Apple Podcasts: https://buff.ly/2Vf8vv8⠀Spotify: https://buff.ly/2Vf8uHA⠀Google Podcasts:https://buff.ly/2Vds6LX⠀-Original music credit: Rish Sharma.His music is available on Spotify, Apple Music, YouTube and other streaming platforms.-October2019 voicesandmore Pte Ltd All rights reserved Become a member at https://plus.acast.com/s/melting-pot. https://plus.acast.com/s/melting-pot. Hosted on Acast. See acast.com/privacy for more information.
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
We sat down with former Asia-Pacific CEO of Ogilvy PR, Scott Kronick, who is indisputably the father of modern PR in China. Scott lived in China for 29 years and is easily one of the longest serving agency leaders, foreigner or Chinese, in the China ad business. What's it going to take for Chinese brands to go abroad? This is the question we asked Scott, who's been behind the effort to take many successful and large-scale brands outside of China. China used to be about cheap goods, but now it represents attributes largely unknown back when Scott first came to China. Scott is now a Senior Advisor for Ogilvy PR, as well as the author of the book, "The Lighter Side of China". He's also an Adjunct Professor at Beijing University. 1. The big moment that China brands came into the world (besides the Beijing 2008 Olympics): 2. Do China brands need to promote their country of origin? Is "Made in China" a good thing? 3. Should more Chinese brands on Amazon embrace brand campaigns to increase their premiumness? 4. Chinese brands fail abroad when they don't understand the nuances of the local markets 5. Peaceful Coexistence of China & the rest of the world: Business that helps people more productive is more apolitical 6. What are the consistent communications mistakes of China's going abroad? 7. Where can China & US find common ground? Healthcare, Climate & Sports? 8. We couldn't resist asking Scott about Eileen Gu 9. Scott's career advice for those interested in getting into the Chinese PR business 10. Scott's advice to his 25-year-old self. 11. A/B Test: Orange (not Red), David Ogilvy, Sir Martin & Mark Read
In this latest episode from our series recorded at the Cannes Lions International Festival of Creativity, Paul Holmes talks to Julianna Richter, the global CEO of Ogilvy PR, and the firm's chief creative officer, Lisa Bright, about big creative ideas, how agency and in-house professionals can bring an earned media mindset to creative campaigns, and how to ensure creativity runs through agencies and PR teams.
Our Curious and Fabulous Guest Nathy Gaffney has had what can be politely termed a ‘diverse portfolio career'. A professional actor and comedy/cabaret performer for over twenty years, she's also spent time working behind bars (and drinking in them), waiting on tables (and dancing on them), being a nightclub door bitch, barista and celebrity impersonator. These days she's traded treading the boards for the boardroom, working as an executive coach and speaker with Phuel Australia where she still enjoys a captive audience – albeit minus the feathers and sequins. Her new role sees her working with major senior executives from organisations such as Westpac, Mirvac, Bupa, Lendlease, Ventia, Thales, Facebook, Ogilvy PR amongst others, in areas of leadership development, resilience, communication, innovation and mindset. She is the creator of “Curious Explorer” – a 90 minute interactive keynote which examines the links between curiosity, well-being and longevity. Nathy is a champion for women in the workplace having designed ‘Wayfinder' – a programme for early career, high potential women to step into their power in their careers. Her first book ‘The Gap Year(s)' – a memoir about her the end of her marriage, descent into bankruptcy and finding love in the arms of a mountain climber 20 years her junior, was published in 2019. Her second book ‘The Confidence Maze' - a personal development book aimed at building confidence for young women is due to be published later this year. She is the host of the ‘Suck It & See' Podcast – which explores life's messy mistakes through the lenses of hope, humour and neuroscience. Nathy lives wedged between the city and the sea in Sydney's eastern suburbs, with her teenage son and high altitude mountaneering partner.
Making a shift from an established agency like Ogilvy PR with over 10,000 employees to leading a skeleton team at the fastest growing food brand isn't an easy thing to do. Learning to scale a team while finding new ways to educate your target consumer in a fun way isn't an easy task. Today we're going to hear from Stuart Smith, the CMO of Caulipower. We'll hear about his marketing journey where he educated people about a new type of product, and leaned into influencer marketing with incredible talent like Dan Levy.Tune in to learn:How Caulipower is Meeting the Rising Demands of Customer Experience (01:26)Where Stuart Worked Before Caulipower (8:54)How Their Team Stays Connected in this Virtual World (14:57)Stuart's Take on Current Events (24:23)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
In this episode I talk to Mallika Setalvad, Founder of Work in Progress, a platform that helps women, start, re-start or grow their careers through curated learning and brand-building services. The platform curates and hosts workshops, talks and networking events with noteworthy experts and leading industry influencers.Established in 2017, Work in Progress has grown into a powerful 10,000+ community of entrepreneurs, small business owners, freelancers, professionals and more from across various industries. Prior to starting her own venture, Mallika was a brand strategist at Lowe Lintas, Mumbai for almost a decade. With stints at Edelman PR, New York and Ogilvy PR, Mumbai, Mallika is armed with strong and holistic communication, branding and marketing expertise. She graduated with Magna Cum Laude honours from Syracuse University, New York.
Christine O'Neill is an “Intrepid Explorer.” She likens herself to those who subscribe to the idea that all who wander are not lost, and although she wandered a bit in her career life, she eventually found exactly what she was looking for. Christine was an English major in college, but she graduated without any idea of what she wanted to do. Sticking to an area involving her college studies, she went to work for Ogilvy PR. She learned a lot, but she knew this wasn't what she would do her entire career. She was also still living at home, and it was time to move on. The “Intrepid Explorer” had no job offer, but she decided to make a move to Chicago where many of her college friends were working. After several months she landed a job with Rapp Collins and this opportunity brought her into the advertising world. Again, she learned and enjoyed her work but when she felt it was time to take on the next challenge, she made a move to Discover Card. There she had the chance to experience product development. After a number of years in Chicago, she made the decision to return to New York. She had received a good severance package on her departure, so she was able to take some time for herself and think again about her career direction. These deliberations led her to Razorfish. With her years of experience, she became a publicist there. During her time at Razorfish, the company merged. She pivoted successfully into the newly formed company, and was riding high with great accounts and teams. But there came a point when she asked herself with all the successes she'd enjoyed, why was she not yet feeling really fulfilled? Christine made the decision to find someone to help her sort through what was going on. She spent a year thoroughly examining her feelings and refining in her mind what she truly wanted from her career. Eventually she realized that she was meant to be a coach. She initially rejected the idea, but with much consideration, she knew it was the right decision. Her first move was to enroll at IPEC, an accredited coach training program. She wanted to begin with a solid foundation. There she learned to really listen. Her training helped her to open new doors and explore new ways of thinking and problem solving. Once she had completed the IPEC training, she felt ready to strike out on her own. In beginning her own practice, she followed the methods she had been taught at IPEC. As time went on, she acquired on the job training as well. She realized that to help her clients, she often had to assist them in exploring fears and negative self-talk before they could understand their career situation. The work has proven highly gratifying for her, so much so that she has expanded her practice to include executive coaching, leadership coaching, coaching for entrepreneurs and a variety of other business-related coaching areas. Christine concludes by discussing with Amy the importance of resiliency. She explains how we can reframe the way we see things in order to deal more effectively at work and in our personal lives. She tells us some people know what they are meant to do from a very young age. But then there are those who need to sample many experiences before they find their true passion. Like Christine O'Neill, these are the “Intrepid Explorers.” Topics in this episode: How positive self-talk is empowering How you can improve your resiliency and why you should How challenging yourself is important to your career and to your mental health How to take the best from a difficult situation and profit by the experience How being a risk-taker is a skill you can learn when you allow yourself to extend beyond your comfort zone Links: www.christineoneillcoaching.com https://www.linkedin.com/in/christineoneill/
What does it mean for a company to emphasize people over profit? Michael DiSalvo (COM’09) is a self-proclaimed Ogilvy enthusiast having called the company his professional home for the last 9 years. In that time, Michael has quickly climbed the corporate “staircase” as he would call it to become the company’s youngest Senior Vice President and was recently named one of PR Week’s 40 under 40. Michael joined us on the podcast to explore his journey beyond BU, the importance of drinking the free coffee at the office and what he’s learned about creating an authentic, positive, workplace culture.To connect with Michael, be sure to reach out to him on LinkedIn. For more on the Proud to BU podcast, visit bu.edu/alumni/podcast.As you’ll hear, this episode of the podcast is hosted by Dan Gardiner from the Office of Alumni Relations. Our regular host, Jeff Murphy (Questrom ’06) will be back behind the mic for our next episode!A transcript of this episode is also available. Please note, transcripts may be edited for clarity and do not represent a verbatim record of dialogue.Listener Survey: We want to hear from you! Complete a 3-minute survey and claim your pair of our custom-made limited edition Proud to BU podcast socks!Support the show (http://www.bu.edu/give)
Earlier this year in June, Ogilvy PR rebranded as opr and established itself as a separate entity within the WPP AUNZ network.Two months later, the agency released its annual trends report entitled 'Futures #4 – Flawed, Hacked, Hard and Slow’, which identifies key trends and insights in technology, culture and content that will impact Australia and New Zealand businesses and government.This week, we sat down with opr CEO Richard Brett to chat about some of the trends they've identified. Don't miss it.If you're a fan of our fortnightly podcast, please join our Facebook group and comment on who we should invite on next: https://www.facebook.com/groups/1774915415949352/
In today’s episode we will have a compelling conversation with the former CEO of Ogilvy PR and talk about Social Media Marketing, Gen Z and advertising and PR. Currently he is a Partner at Brunswick Group, advising C-suite and board level clients on how to best utilise digital and other disruptive technologies in their communications. Please join me for a talk with the ever insightful Marshall Manson. See acast.com/privacy for privacy and opt-out information.
Margie Fox went from working at the top of PR agency Ogilvy — including stints at most major agencies in NYC, to starting her own agency — Maloney & Fox with one of her best friends in 1997. After 15 years, she sold her business and then went back to Ogilvy PR as a US consumer creative director/managing director. Now, she runs Fitz + Hen with a team of strong women, and will probably never return to the corporate world!
When Susy Koontz learned about a correlation between movement – how exercise stimulates brain growth – and enhanced learning, she created Math and Movement training for kids – and discovered that it helps math-phobic adults, too. www.mathandmovement.com These findings – from an Ogilvy PR survey on behalf of Change the Equation – may surprise you: 29% of Americans reported that they're not good at math, for 37% of women vs 21% of men. 39% of 18-24 year-old Americans were most likely to believe they are not good at math. Nearly 30% of Americans said they'd rather clean the bathroom than solve a math problem. 63% of Americans reported difficulty doing some type of math: estimating distances or weight (35%), figuring out savings $ needed for retirement (34%), and calculating tax (24%). Meet Theresa Piasta, creator of the SF-based startup Puppy Mama, Inc., a new community app using technology to connect women and their dogs with info on pet-friendly travel, services, places and activities. A Bronze Star Medal U.S. military veteran who served four years in the Active Duty U.S. Army, including a 14-month tour in Iraq, Theresa was inspired to create Puppy Mama during her own healing journey from severe migraines and neurological issues, later diagnosed as Post Traumatic Stress Disorder (PTSD) from her military service. The app is live at https://www.puppymama.com. More info: https://www.pawssion.org
APCO founder Margery Kraus joins the Echo Chamber to discuss the International Women's Day with Aarti Shah, including how the PR industry's gender representation has evolved over the last three decades. Ogilvy PR's Jen Risi then joins the conversation to talk about the UN Women's HeForShe movement.
Our interview today is with John Studdert, the Managing Director and Founder of 80/20 Advisors – a business name inspired by Pareto's famous 80/20 Rule. 80/20 Advisors is a Business Advisory Firm specialising in helping the founders of B2B service & start up technology companies. Many are building their first or second business and are experiencing the growing pains associated with the transition from being technically strong, to the additional management, leadership and entrepreneurial responsibilities required as they move from employee, to self employed, to business owner. This journey is one John is passionate about having founded and built an award winning, highly profitable consultancy that grew to have an international footprint. And also having run Australia's largest and most awarded Public Relations firm, Ogilvy PR as CEO and then Chairman. In addition to advising business owners John is also an investor in a number of technology start ups and service firms. And in the interests of promoting education in entrepreneurship in Australia John is on the Advisory Board of the not-for-profit organisation - Start Up Australia. This episode is brought to you by my book "So You Want to Start a Business; the 7 steps to create, start and grow your own business" This is the only advertising on this podcast! My guess is that you are here because you are curious about what it might be like to start a business? Perhaps you’ve been wondering if you have what it takes? If your idea will work or even how much it actually costs to build a successful business? Perhaps you've been in business for a few months or a year or 2 and things aren't going quite the way you thought they might? I’ve written a book that can answer pretty much all your questions “So You Want to Start a Business” and you can download the first 20 pages at www.thestartupsteps.com My 15 years of experience working with start up and small businesses are condensed into this book. It’s your step by step guide to launch your business smarter and faster and I’m so excited to be sharing it with you and can’t wait to hear about your progress. Are you ready to grab your excerpt? Click here http://www.thestartupsteps.com Are you ready to buy the book? Head over to Amazon Happy reading!
Get the inside scoop from the founder of a small company that’s doing big things – from front end to back end web development. Listen as Arvi Gowda explains his experience transitioning from creative teams at big agencies to the CEO of a small company. Arvi Gowda is Chief Executive Officer of Oceaneast Associates, a management and IT consulting firm. He has worked as Art Director, Web Producer and consultant for companies such as the Advisory Board Company, Ogilvy PR, the Washington Post and the World Bank. Oceaneast serves the Federal government, associations, non-profit organizations, educational institutions and international development agencies.
Meet Karen Untereker, Digital Influence Strategist at Ogilvy Public Relations and the "facilitator" of 10thFlrVending, the hilarious Twitter persona of the vending machine on Ogilvy PR's 10th Floor. Karen talks about the genesis of 10thFlrVending and its surprising popularity on Twitter. Follow @10thFlrVending http://twitter.com/10thFlrVending for funny updates that also provide a refreshingly authentic look inside one of DC's top PR firms. Follow Karen @unterekless http://twitter.com/unterekless Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.
Welcome to episode #175 of Six Pixels Of Separation - The Twist Image Podcast. Immediately following the Brand Camp University event this past weekend in Detroit, Michigan, I had the pleasure to sit down and have a very powerful conversation with Rohit Bhargava at the airport. Rohit is the author of the book, Personality Not Included, and one of the top marketing bloggers over at, Influential Marketing Blog. Along with that, he is also a senior PR and Marketing executive at Ogilvy PR based in Washington, DC. We discuss everything from Personal Branding and Digital Marketing to how to market a book in 2009 and how he feels about platforms like Blogging and Twitter. Rohit is one smart guy and this is one conversation worth listening to. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #175 - Host: Mitch Joel. Running time: 24:36. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Media Hacks #19 will be out next week and it features: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Rohit Bhargava. Blogger at Influential Marketing Blog. Author of Personality Not Included - Why Companies Lose Their Authenticity And How Great Brands Get it Back. Founding member of the 360 Digital Influence group at Ogilvy. This podcast was recorded at the Detroit Metro Airport immediately following Brand Camp University (put on by Hajj Flemings). Music from the Podsafe Music Network: New Leaf - 'Magic Carpet'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #175 - Host: Mitch Joel. Tags: advance guard advertising blog blogging book oven brand camp university cc chapman chris brogan christopher s penn detroit digital marketing facebook facebook group financial aid podcast hajj flemings hugh mcguire in over your head influential marketing blog itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new leaf new marketing labs ogilvy pr online social network personality not included podcast podcasting rohit bhargava six pixels of separation social media marketing trust agents twist image twitter web 20
Outreach by PR professionals to influencers via online channels has resulted in a firestorm of criticism. A recent form email from a publicist designed to generate awareness for his client resulted in a wide variety of opinions. Joinins us to discuss this particular email and the issue influence in general will be John Bell, managing director at Ogilvy PR; Gary Vaynerchuk, a well-known social media figure (and the person who was promoted in the email pitch referenced above); John Cass, the PR blogger who wrote about the Vaynerchuk pitch; and Connie Reece, an Austin-based practitioner with an alternate view of the pitch. Please join us!
Outreach by PR professionals to influencers via online channels has resulted in a firestorm of criticism. A recent form email from a publicist designed to generate awareness for his client resulted in a wide variety of opinions. Joinins us to discuss this particular email and the issue influence in general will be John Bell, managing director at Ogilvy PR; Gary Vaynerchuk, a well-known social media figure (and the person who was promoted in the email pitch referenced above); John Cass, the PR blogger who wrote about the Vaynerchuk pitch; and Connie Reece, an Austin-based practitioner with an alternate view of the pitch. Please join us!
Womma broadcasts live from WOMM-U John C Havens speaks with Kaitlyn Wilkins, VP of Digital Strategy with Ogilvy PR http://www.ogilvy.com/
Womma broadcasts live from WOMM-U John C Havens speaks with Kaitlyn Wilkins, VP of Digital Strategy with Ogilvy PR http://www.ogilvy.com/