Podcast appearances and mentions of adam ferrier

In this episode we speak with Adam Ferrier, founder of Australian ad agency, Thinkerbell. Adam is the author of The Advertising Effect, one of the best books on applying behavioral science to advertising. On the podcast he talks about some of the most effective Australian campaigns of the last few years and why listening to your customer creates bland advertising.

This week we have been exclusively watching 'Magic Mike', shaking a Magic 8-Ball and listening to '24k Magic' by Bruno Mars (which is just awful) in order to win the slightly nervous attention of Adam Ferrier, founder of Thinkerbell; the thinkers, tinkers and practitioners of ‘measured magic'.  A psychology brain sat on top of some sturdy strategy bones, Adam is a rare voice of reason in the largely barmy brand world – as well as being the chief sceptic when it comes to the industry obsession with ‘the customer'. He's also the author of more superb books, including ‘The Advertising effect: How to Change Behaviour' and supplements all this talk-talking with some serious walk-walking through his work that brings marketing science and creative thinking together.  In this episode Adam shares his expertise on brands who forget how to be brands, why every business problem is a behaviour change problem and the forgotten benefits of simply fitting in. This episode is very proudly dedicated to Anne Young.    /////    Follow Adam on LinkedIn Timestamps 09:16 - The impact of D&AD annuals on Adam's career choice 11:19 - Transition from forensic psychology to marketing 16:12 - The perils of customer obsession 22:57 - Balancing brand and customer needs 25:11 - The importance of consumer research Adam's Book Recommendations are: Stop Listening to Your Customers by Adam Ferrier: The Advertising Effect: How to Change Behaviour by Adam Ferrier:  Love's Executioner and Other Tales of Psychotherapy by Irvin Yalom:  Existential Psychotherapy by Irvin Yalom:  Here and Now: Tales from the Heart  by Irvin Yalom:  /////

Show notes* Adam's agency Thinkerbell* Adam's book: Stop listening to the customerSummary* Adam Ferrier challenges the idea of being "customer-obsessed," arguing that brands lose their identity by focusing too much on consumer needs.* He believes brands should prioritize their own values and what they stand for instead of solely catering to customer demands.* Companies like Apple and IKEA are examples of successful brands that don't always prioritize customer convenience but stick to their vision.* Ferrier suggests that modern marketing often dilutes creativity, and strong brand leadership is essential to keep a brand distinct.* He advocates for a company-wide approach to branding, where everyone, not just the marketing department, is responsible for the brand's success. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

oin us as we peel back the layers to reveal the untold stories behind some of Australia's most influential marketing, advertising, and creative minds. In each episode, we dive into the lives of industry leaders who have driven growth and innovation, uncovering the overlooked moments, challenges, and inspirations that fueled their achievements.Recorded at Cannes in Cairns, this series spotlights a diverse array of luminaries, from renowned marketers to pioneering entrepreneurs and visionary brand creators. We explore the personal and professional journeys that have defined their careers, sharing the struggles, triumphs, and pivotal moments that shaped their paths.Discover the experiences that sparked their curiosity and the key decisions that altered their career trajectories. This series delves into the human stories behind extraordinary accomplishments, offering insights into the complexities of success. We unpack the lessons, doubts, and setbacks encountered along the way, providing a deeper understanding of what it takes to thrive in these dynamic fields.In this episode, Adam Ferrier from Thinkerbell delves into the importance of fitting in to build influence, emphasising that "fit in more to stand out later." He challenges conventional marketing wisdom, advocating for brands to be seen as the entire business rather than just communication tools. Adam also shares his belief in a brand-focused approach over consumer-centricity, encouraging businesses to be interesting and authentic. Tune in to hear Adam's unique insights on personal branding, brand strategy, and the value of staying true to one's path. Don't miss this thought-provoking discussion!Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery

22 May 2024 On this special episode of the Mumbrellacast, hosts Neil Griffiths and Adam Lang take you on ground at Mumbrella360 which kicked off in Sydney this week! On this episode Neil talks to former Nike CMO Greg Hoffman minutes after his packed out keynote session We talk to Thinkerbell co-founder Adam Ferrier

"Take a whole lot of things associated with culture and creativity, smash them all together and then say, 'There, see how much stuff your iPad can have in it?'" Thinkerbell founder Adam Ferrier sums up Apple's latest ad with Julie-anne Sprague on Afternoons, but did the global tech giant just say something more profound than a squashed stress ball might let on?See omnystudio.com/listener for privacy information.

Welcome to an audio-led edition of Unmade. Today we discuss how psychologist Daniel Kahneman changed marketing thinking with his work on behavioural economics. And further down in this post, after hitting an all time low on Tuesday the Unmade Index continues to sink.If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade's Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media Unmade Daniel Kahneman and the rethinking (fast and slow) of advertising strategyToday's conversation features Australia's most visible consumer psychologist Adam Ferrier, discussing the huge contribution Daniel Kahneman - who died at the end of March - made to the field of behavioural economics.Kahneman's most famous publication, Thinking, Fast and Slow, found a place on the bookshelf of every agency strategist. It was only published in 2011 but his ideas on the field of behavioural economics - the concept that humans act in predictably irrational ways - had already begin to influence those in the persuasion business.Among Kahneman's most important contributions was popularising the concept of System 1 and System 2 types of thinking, whether consumers are behaving automatically or consciously.During the conversation, Ferrier describes how the impact of Thinking, Fast and Slow helped turn his agency Naked Communications into one of Australia's most talked about by leaning into the concepts. Ferrier is now co-founder of communications agency Thinkerbell and co-presents the Black T-Shirts creativity podcast. Later in the year Ferrier will be reviving the MSIX - Marketing Science Ideas Exchange - conference, which he curates alongside Mumbrella.The interview also offers a primer on some of the key concepts of behavioural economics, explaining ideas like anchoring, framing, the endowment effect, loss aversion, sunk cost fallacy and heuristics.Unmade Index sinks lowerAfter hitting an all time low on Tuesday, the Unmade Index lost another 0.48% yesterday, taking it down to 558.9 points.Among the larger media and marketing stocks, IVE Group had the worst of it, losing 3.29% while Ooh Media lost 2.58%. Meanwhile Seven West Media came off its recent low, gaining 2.7%We'll be back with more tomorrow. If you missed yesterday's announcement, we've just finalised the program for HumAIn, Unmade's conference on the impact of AI on media and marketing. It takes place on May 28.If you're into loss aversion, you should know that tickets to HumAIn get more expensive in five days' time. You need to act now to lock in a 20% saving. And once you listen to the podcast, you'll know why we're doing that. Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

On this episode of the one-on-one series, host Neil Griffiths is joined by Thinkerbell co-founder, Adam Ferrier.

Welcome to an audio-led edition of Unmade.Today's episode features an interview with Adam Ferrier and Jim Ingram, co-founders of full service agency Thinkerbell. The agency recently bought back consultancy PwC's stake in the business, returning it to full independence.It's been six years since the launch of Thinkerbell, a communications agency with foundations in creativity, media strategy, public relations and until recently a foot in the consulting world too. Back when Russel Howcroft was leading PWC's marketing consultancy arm, the company took a ten percent in the fledgling Thinkerbell which started with the simple proposition of “measured magic”That part of Thinkerbell changed direction last month when the founders bought back PWC's stake in the agency as the consultancy struggles with its own existential crisis.Now that Thinkerbell is fully independent, it was an ideal time for Unmade's Tim Burrowes to speak to founders Adam Ferrier and Jim Ingram to try and discover why Thinkerbell has succeeded when so many others have not.The discussion ranges from Thinkerbell's new start, to the future of the CMO, the rationale for Ferrier's above-the-parapet TV profile, AI in Thinkerbell, and the secret sauce of their ‘Tinker' and ‘Thinker' agency structure. They also tackle some of the agency's defining work including February's show stopping '“Tall Poppy” mini film for CGU.“The marketing science meets hardcore creativity was a really obvious meeting place for where we started the agency,” Ingram says, explaining the synergy of the varied backgrounds of co-founders Ferrier, and Ben Couzens along with Margie Reid who brought order to the agency when she joined soon after launch."When the ideas are being had, the concept of how they're going to be executed and bringing them to life, all starts to happen at the same time as part of the creation process,” Ingram adds.On the PwC departure, Ferrier says "It feels like the right time to leave.“We're now enjoying being 100% rather than 90% independent. Transparency of process is absolutely fundamental to good business today.”Ferrier also did his best to avoid offering advice on how PWC should tackle its own PR crisis, despite being pushed.He was more frank about his motivations to be on TV so often. “It must be my ego that drives it. That's not mutually exclusive to good business sense. Will Leach once told me there's no business model in flying under the radar.”Today's podcast was produced by Seja Al Zaidi and edited by Abe's Audio the people to talk to about voiceovers, sound design and podcast production.We'll be back with more tomorrow.Toodlepip…Tim BurrowesPublisher - UnmadeMessage us: letters@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Welcome to an audio-led edition of Unmade.Today's edition features an interview with Disrupt Radio's chief commercial and innovation officer, Rob Shwetz. We left the interview with almost as many questions as we went in, but perhaps with a better sense of what Australia's newest radio network does not want to talk about.Tim Burrowes writes:I find business fascinating. I adore startup stories. And I'm a media nerd. So I should be absolutely in love with the story of Disrupt Radio, which combines all three.The network launched last month, online, and with DAB+ licences in Sydney, Melbourne and Brisbane.But the more I find out, the more sceptical I become. For a radio network using public airwaves, there's a lot of undisclosed information about its ownership.Listening to today's interview with Rob Shwetz, chief commercial and innovation officer at Disrupt Radio, may leave you with almost as many questions as you had before you started. However, the conversation should help you understand why I'm puzzled by so much of the Disrupt Radio launch.Unless you work in the media industry, I wouldn't blame you if you have missed the story of Disrupt Radio so far. I certainly wouldn't be expecting many listeners to have yet had the awareness to tune in. There's been some publicity, but I haven't seen any paid ads looking to attract an audience, although the company says it has done some outdoor.The best known presenters are Enterprise Breakfast host Libbi Gorr and Startup Nation host Jules Lund. Thinkerbell's Adam Ferrier is a weekly co-host on Gorr's show, while another ad industry stalwart Siimon Reynolds presents The Business Lounge.Among the curious things about Disrupt Radio is that the management won't say who its financial backers are. In the interview, Shwetz claims not to know, despite having worked alongside Roberts on the launch for the past five years.Given that there's a staff of about 20, that suggests an annual cost base of at least $2m, and probably more.I suppose it's in keeping with Disrupt Radio's communications strategy, which Schwetz describes in the interview as “PR by stealth”.Similarly, Shwetz says he has no idea what the marketing budget is for the station during this current financial year already under way. To be clear, marketing is one of his responsibilities.Schwetz's previous background has included director of client strategy at Fairfax Media's client content arm, Made. And he also spent five years as group strategy director of Mediacom in Sydney. Earlier in his career, he lists six years as strategy director for brand, media and creative at Publicis.Yes, it's a fast-moving startup (albeit one five years in the planning), but he is the person in charge of marketing. Most CMOs would know by now what their budget for FY24 is.There are other things which are a puzzle. Did wealthy (and busy) former rock star Bob Geldof really travel over from the UK and spend a week in Melbourne co-presenting the breakfast show with Libbi Gorr just out of his love of the radio medium? That feels a little unlikely, despite Shwetz's insistence that it's the case. “There's nothing more than him coming and loving the medium”.Similarly, one of the hitherto less commented-upon presences on the daily lineup is UK polemicist Rod Liddle, who interviews entrepreneurs for a daily show called Global Disruptors (or perhaps Disrupters; they spell it both ways on the Disrupt website).Liddle is a great get. It's strange they've done so little to promote this. Liddle is a massive name in UK media. He was a hugely controversial (and successful) editor of BBC Radio 4's flagship Today program, and currently writes for News Corp's daily tabloid The Sun and broadsheet The Sunday Times, along with influential right wing weekly The Spectator. He writes beautifully. Yet they haven't mentioned him. It would be like Andrew Bolt popping up on a hospital radio station in the UK and nobody thinking that seemed comment-worthy.Could it be that there are UK investors involved in the station? Maybe even Geldof, most prominent globally for his role in creating Live Aid, but he's also been an investor in media ventures. Shwetz says not.Shwetz declines in the interview to name any investors. Incidentally, since recording the podcast, I've emailed Disrupt Radio to ask that question directly.Perhaps sports radio minnow Sports Entertainment Network, run by Craig Hutchinson, has a stake. The DAB+ licences came from SEN, Shwetz said during the interview, and staff work from their offices. “It's quite a close commercial and working relationship with SEN”.Shwetz also declines in the interview to share how listening numbers have been via streaming so far, although he claims they have exceeded expectations.He makes an ambitious statement about the network's aims for audience, saying the company aims to hit a weekly cumulative reach of 250,000 to 300,000. That would be about the same as ABC Radio National.Not that Shwetz would commit to signing up to the ratings system, claiming that they haven't had time to think about it. Remember, this is a startup five years in the making.I wonder what level of data they will provide to early sponsors, who include Telstra and GWM.To be clear, this interview was not a case of catching the wrong person unawares. When the PRs for Disrupt Radio proposed Shwetz for the interview, rather than Benjamin Roberts who we had been asking to talk to for months, we questioned whether he'd be qualified. We sent through examples of four podcasts I'd previously recorded with other start ups and media bosses to give a sense of the topics I ask about, in case they were not regular listeners.They replied: “We've put Rob up for this because he's actually more suited to your audience, as he is head of marketing, advertising and media relations. He's worked alongside Ben to develop and launch the company over the past 5 years which was how the station was founded.”With Roberts off the table, we decided to go ahead with the Shwetz interview.This may be a slightly frustrating read, because you may have got to this point feeling like you know less than you did at the beginning. Give it a listen and decide for yourself.In all our podcasts, I finish by asking our guest what their supporters say about them, and what their detractors say. Shwetz's reply was: “The critics are saying they're going to give us six months.”Fair enough.For the record, I'd still love to talk to Benjamin Roberts.Audio production was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: letters@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

The team chats through Stan Grant's emotional ABC exit and the movements since (2:46), before touching on the Walkley Foundation's anti-climate reporting recognition stance (8:00). Then, a chat with Adam Ferrier on his new side-gig at Disrupt Radio (10:35), before Lion's head of core beer marketing, Chris Allan, checks in to talk Toohey's revival of the 'I feel like a Toohey's' jingle (16:23).

As the world gets increasingly complex and uncertain, creating a sense of confidence in a sea of confusion is key to success. By taking three tools of persuasion – act, think big and symbols – and turning them on ourselves, we can create a sense of certainty, even when who knows what is just around the corner. - Watch Thinkerbell's Adam Ferrier and earn 0.50 CE/CPD hrs on Portfolio Construction Forum

Our guest says that marketing  has a problem: "I think there's an over-reliance on people's opinions at the expense of creating a vision and sticking with it." and he claims this hurts our ability to build brands that get strong traction. Already a published author, he devoted his second book to this argument. The book's title is his plea to marketers: "Stop Listening to the Customer: Try Hearing Your Brand Instead" Adam Ferrier is the founder of Thinkerbell, an agency that creates ‘measured magic', and was ranked 2021 number one Creative Agency in the world by industry publication BestAds - the first time awarded to an Australian agency. Leading Australian publication Mumbrella also lists Thinkerbell as Full Service, Creative, and PR 2021 Agency of the Year (the only time an agency has ever won all three titles in one year). Adam is one of Australia's leading consumer psychologists, a brand strategist and an authority on behavioural economics. He's the author of The Advertising Effect: How to change behaviour (Oxford) and Stop Listening to the Customer: Try hearing your brand instead (Wiley). No stranger to the TV screen of Australia, Adam is a regular panelist on the Gruen Transfer, 7's Sunrise, and 10's The Project. As the creator of the idea behind the WARC World Innovation prize (2013), and winner of the rare Cannes Gold Lion and Gold Effie double, Adam has won at all of the world's major advertising shows. He created the successful board game The Analyst (translated into four languages), space; an unconference where 'ideas meet influence', and the social cause agency DOA (Decade of Action). Adam also co-hosts Black T-Shirts, a podcast that delivers XXL creativity for marketers. An unstoppable force in the Australian advertising landscape, Adam's hands delegate the keys to embrace evidence-based creativity – whether to buy, perform or change - through cognitive behavioural psychology, hardcore creativity and a deep understanding of behavioural economics.  

Adam Ferrier on the phycology behind the allure of free stuff.See omnystudio.com/listener for privacy information.

The sponsorship industry can be guilty, sometimes, of just rolling out the same old properties activated in the same old ways. We all cringe at the thought of logo slapping and chairman's choice sponsorships, yet it still happens. Innovation is what can give a sponsorship a competitive advantage. Whether that is better awareness and positioning for brands versus their competitors, access to target audiences, better ROI/ROO, or whether it is just a stronger overall relationship. In the end, innovative sponsorships become a very attractive commodity. Of course, creativity is synonymous with innovation and while many people working in sponsorship are good at their jobs, they don't often describe themselves as ‘creative'. So, if we know innovation drives better outcomes, and we need to be creative to be innovative, how do we help ensure that happens on a consistent basis in our sponsorships? It's a question for all three sides: rights holders, brands, and agencies. To help answer that question, one of Australia's most recognised innovators, Adam Ferrier, Founder and Consumer Psychologist at Thinkerbell, joins us. You can connect with Adam on LinkedIn and follow him on Twitter. I highly recommend checking out his Black T-shirts Podcast, I'm a listener myself. Adam also has two books - Stop Listening to the Consumer: Try Hearing Your Brand Instead as well as The Advertising Effect: How to Change Behaviour. Enjoy.See omnystudio.com/listener for privacy information.

Adam Ferrier is a Consumer Psychologist, Author, Podcast Host + Founder of Thinkerbell.Please support this podcast by checking out our sponsor Heaps Normal (they do good shit).YOU CAN FIND US ON...The web ~ https://linktr.ee/funnybusinesspodcastInstagram ~ https://www.instagram.com/funnybusiness_au/CONTACT ME (Lach) ~ lach@wellbeingsgroup.comWellbeing Network 2022. Hosted on Acast. See acast.com/privacy for more information.

On this week's Episode of Startup Diaries, Kyle sits down with Adam Ferrier, the Founder of Thinkerbell Pty Ltd. In 2021 Thinkerbell was crowned Mumbrella's Creative and PR and Full Service Agency of The Year (the only time an agency has ever won all three titles in one year). Adam reveals the things that make you "cool", all the things brand isn't, how to influence your customer, his biggest lessons as a founder, a special piece of advice and much more! 0:00 - Introduction 3:40 - Things That Make You "Cool" 9:05 - From Psychologist To Marketer 17:15 - Brand Isn't This! 29:20 - The Intersection Of Brand & Commerce 34:15 - How To Influence Your Customer 41:05 - Branding - The Things That Truely Matter 52:30 - Biggest Lessons Learnt As A Founder 1:00:03 - One Piece Of Advice 1:04:44 - The Most Important Trait A Founder Must Have GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast  SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW ADAM: LINKEDIN | https://www.linkedin.com/in/adamferrier 

This week's Mumbrellacast sees a full house, with Darren Woolley also joining host, Calum Jaspan to discuss a busy week in the media and marketing industry, with topics including Lisa Ronson exiting Coles, Crikey facing off with Lachlan Murdoch, back to work debates, financials chats on SWM and the holdcos, plus senior hires across the industry.

Note: This episode contains explicit language. The Game Changers podcast celebrates those true pioneers in education who are building schools for tomorrow. In this sixth conversation of Series Ten, we talk with Adam Ferrier. After graduating university with degrees in commerce and clinical psychology, Adam begun his career working in maximum security prisons, before making the natural move to advertising. Adam is the founder of THINKERBELL - where they practice 'measured magic' - bringing together marketing science and hardcore creativity. In 2019, THINKERBELL won Adnew's Creative Agency of the Year Award. Adam is a regular panelist on TV shows Gruen, Sky, The Project, Your Money, Sunrise, and more. Our series sponsor is a School for tomorrow. To find out more, visit www.aschoolfortomorrow.com/thriving The Game Changers podcast is produced by Oliver Cummins for Orbital Productions, supported by a School for tomorrow (aschoolfortomorrow.com), and powered by CIRCLE. The podcast is hosted on SoundCloud and distributed through Spotify, Google Play, and Apple Podcasts. Please subscribe and tell your friends you like what you are hearing. You can contact us at gamechangers@circle.education, on Twitter and Instagram via @GameChangersPC, and you can also connect with Philip SA Cummins and Adriano Di Prato via LinkedIn and Twitter. Let's go!

Cannes unplugged: Suncorp's Mim Haysom, Yahoo's Rachel Page, Thinkerbell's Adam Ferrier and LinkedIn's Matt Tindale on incoming headwinds, rebalancing ‘techification', Ryan Reynolds and the push for 'pragmatic purpose'  See omnystudio.com/listener for privacy information.

Today's guest has some pretty deep knowledge of human behaviour, and he brings it together with the magic of creativity - it's Adam Ferrier - consumer psychologist and founder of the highly awarded ad agency Thinkerbell. He's also a keynote speaker, a regular panellist on Gruen, The Project and is co-host of my new favourite podcast (apart from this one of course) Black T Shirts. He's created two conferences and sits on three boards, including social influence platform TRIBE. A board game creator and 2x author for the ever-relevant books titled The Advertising Effect: How to change behaviour and Stop Listening to The Customer: Try hearing your brand instead. If this is your first introduction to Adam's work and way of thinking, you're welcome! Buy the books and follow the creativity of his ad agency Thinkerbell, and if you know his work, you know you're gonna love this chat. We talk about why it doesn't matter if you f*ck things up, finding the aligned people that will strap in for the journey with you, and being less hard on ourselves. It's a good one, let us know what you think by leaving a review (hopefully 5 stars! I really do love it when that happens) and here's the links to his work… Adam's ad agency Thinkerbell His booksThe Advertising Effect: How to change behaviour and Stop Listening to The Customer:Try hearing your brand instead. His excellent podcast on creativity in marketing Black T-Shirts And that boardgame he once made  See omnystudio.com/listener for privacy information.

Debt as a concept can be unpalatable. It can mean mortgages, decades long contracts and a total loss of freedom. But for some people, debt isn't synonymous with restriction and constraint; it's an opportunity. But the way debt is sold to us influences the way we perceive it. And in the new world order of buy now pay later, how is the way debt is marketed to us shifting?   Hear from Finfluencer Natasha Etschmann, consumer psychologist Adam Ferrier, CEO of Financial Counselling Australia Fionia Guthrie and AFR reporter Jonathan Shapiro. Life and Debt is a four-part series, hosted by The Ethics Centre's Cris Parker. Hear from financial advisors, journalists, finfluencers, psychologists and historians about the psychology, the history, the marketing and the future of debt. Created by The Young Ambassadors in The Ethics Centre's Banking and Finance Oath initiative. Our work is made possible by donations including the generous support of Ecstra Foundation - helping to build the financial wellbeing of Australians.   

In this episode of Better Thinking, Nesh Nikolic speaks with Adam Ferrier about behavioural economics and the role of consumer psychology. Adam Ferrier is a consumer psychologist and the global chief strategy officer and partner at independent agency Cummins & Partners. Adam is a regular commentator on consumer behaviour on TV and radio, including a regular spot on ABC's Gruen series.  Adam Ferrier is a multi-award winning advertising creative and founder of the agency Thinkerbell. He is also a leading Australian consumer psychologist, an expert brand strategist and an authority on Behavioural Economics. Adam is the author of The Advertising Effect and part of The Australian Creatives' Power 20; a regular on the Gruen series and has featured on The Project, Celebrity Apprentice and ABC Radio. A dynamic, insightful keynote speaker, he hands delegates the keys to sky rocketed motivation – whether to buy, perform or change – through cognitive behavioural psychology and a deep understanding of behavioural economics. He is also chair of the APS consumer psychology interest group. His book, The Advertising Effect: How to Change Behaviour, was published in 2014. Episode link at https://neshnikolic.com/podcast/adam-ferrier  See omnystudio.com/listener for privacy information.

This clip is from our episode with Adam Ferrier of Thinkerbell. Stay tuned for the full episode.

Adam Ferrier is one of Australia's leading consumer psychologists as well as the Founder of ‘Thinkerbell', a top agency that represents the coming together of scientific enquiry and hardcore creativity.Adam has authored two books, “The Advertising Effect: How to Change Behaviour” as well as “Stop Listening to the Customer: Try Hearing Your Brand Instead”. Adam's expert understanding and knowledge on consumer psychology often results in him delivering talks, and making television appearances on the subject.SHOW NOTES00:00 – Welcome to Uncommon00:40 – Exiting a Cult01:50 - Psychology of Cults05:10 - Becoming a Consumer Psychologist10:00 - All Marketers are Liars 13:50 - Childhood dream job?17:30 - Insights from corrective services19:50 - First two years of business 23:00 - Landing Clients doing things differently 24:10 - Why sell the firm?(Naked communications)25:15 - Thinkerbell approach30:00 - Best approach for small agencies  34:15 - What's for lunch?34:40 - Marketing Science 38:40 - Black T-Shirts Podcast 41:07 - Questions you always and never get asked 43:00 - Sigma Grindset 46:20 - There is no ‘WAY' to success 47:20 - Rapid Fire Questions53:10 - Closing Remarks (Social medias etc)LINKSAdam Ferrier - Twitter Adam Ferrier - LinkedinAdam Ferrier - Instagram ThinkerbellBlack T-Shirts - Adam's Podcast Stop Listening to the Customer: Try Hearing Your Brand InsteadThe Advertising Effect: How to Change Behaviour Going Clear: Scientology & the Prison of BeliefThe Culting of Brands: Turn Your Customers into True BelieversAll Marketers are Liars - BookSeverance - TV ShowThe Hidden Power of Advertising - Robert Heath Lemon. How the advertising brain turned sour - Orlando WoodDeath Note - Anime

On this week's Mumbrellacast, Andrew Banks, Kalila Welch, and Thinkerbell's Adam Ferrier join host Calum Jaspan for an audio edition of Campaign Review (17:55). Plus, Comms Declare founder and president Belinda Noble discusses agencies working with fossil fuel clients, as AGL reviews its advertising partners (01:46).

Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.See omnystudio.com/listener for privacy information.

480 minutes of Nudge Podcast were published last year, but what were the best bits? In this special end-of-year episode, I've summed up the six best bits of advice I heard. Hear from April Dunford, Rory Sutherland, Louis Grenier, Bri Williams, and Adam Ferrier. You'll learn marketing tips you won't forget. Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list Join me on Wisdom, 5 pm GMT, Jan 4th https://joinwisdom.audio/phill

People love money, and all the things it can do for them and their loved ones. Money is sexy, liberating, and fun. However, the financial services industry has disconnected people from their money. They've done the impossible and made it boring, opaque and difficult to understand. If we better understand the psychology of money, we can better help our clients. - Adam Ferrier, Thinkerbell. Earn 0.50 CE/CPD hrs on Portfolio Construction Forum

0809 Podcast -  Marketing Guru Adam Ferrier discusses Guy Sebastians vax video dilemma Your Life Motto in 5 words  Damien is the WORST first Responder  Topic Train is one of our most fun yet!

We all know that marketing and sales are what drive business growth, but many of us are usually just guessing when it comes to how to best optimise our marketing and branding efforts. So, what are the keys to not only finding the right strategies for our industry and business, but to also doing 'good marketing' overall and getting stuck into people's heads, especially when they're about to buy? Let us show you how.     We've invited Australia's leading consumer psychologist, Adam Ferrier, onto this week's episode of The Make It Happen Show to share with you his exact strategies to practicing 'measured magic' in not only his own business, Thinkerbell, the third most awarded creative agency in Australia, but also for his clients such as Coca-Cola, Vegemite, Jetstar and The Iconic.     Adam doesn't hold back in sharing all of his knowledge for any business owner to become a master of marketing in this episode. Don't miss out on this one. Check it out now.     Timestamps: 1:26 - What Thinkerbell does and how it champions the marketing landscape 4:24 - How to get Founders who aren't marketing-inclined to rethink their marketing efforts 7:25 - Why your business needs a central organising thought 11:22 - How to maximise your marketing funnel strategy 14:22 - The value of cultural rituals in a business 16:20 - How mental models can structure your business' processes and functions 19:42 - The metrics and fundamentals of an effective mental model 21:11 - How to use shared and earned media to your advantage 24:18 - Big business practices that smaller businesses should avoid 27:01 - Tips that small businesses can use to win projects from larger businesses 32:31 - The stand-out marketing campaigns Adam has worked on with Thinkerbell 33:11 - A must-read book for every business owner

After taking home Creative, Full Service and PR Agency of the Year at the 2021 Mumbrella Awards, Thinkerbell co-founder Adam Ferrier and CEO Margie Reid spoke to Mumbrella's Calum Jaspan about being independent, the logic behind the full-service model, the "friends with benefits" relationship with PwC and more.

Could highlighting a product weakness increase sales? In today’s show, I join Adam Ferrier to explore the negativity bias and attempt to understand why we are drawn to negative events over positive ones. We chat about how newspapers use this bias to write their headlines, how some of the best marketing campaigns leverage negativity, and why negative thoughts stick in your head for longer. Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa Adam’s Agency Thinkerbell: https://www.thinkerbell.com/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

How old is "old" at work and why are some employers admitting they are reluctant to hire older workers in spite of Australia facing a skills shortage? We dig into ageism at work and what needs to change with Age Discrimination Commissioner Dr Kay Patterson and CEO of Australian HR Institute, Sarah McCann-Bartlett. And ad agency Thinkerbell co-founder Adam Ferrier runs us through his internship program for over 55s. Producer: Maria Tickle

Customers lie all the time. In fact, we all lie, often without even knowing it. When asked, 25% of high school seniors say they’re in the top 1%. Often talking to customers can lead to bias, unreliable results. So my latest guest has a solution … stop talking to customers. Today, Adam Ferrier and I discuss why companies like Apple and IKEA don’t listen to their customers and how market research can make your brand bland. Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa Adam’s Agency Thinkerbell: https://www.thinkerbell.com/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

The founder of creative agency Thinkerbell, Adam Ferrier, joins the show this week, plus an interview of Peter Switzer by Peter Switzer.

Adam Ferrier is Founder/Consumer Psychologist at Thinkerbell, Decade of Action and s p a c e. Here's a wee bit more info on the legendary Australian entrepeneur. After graduating university with degrees in commerce and clinical psychology, Adam began his career working in maximum security prisons, before making the natural move to advertising. He joined Saatchi & Saatchi as a Strategic Planner and, during this time, invented a psychological board game 'The Analyst'​, translated into three languages (still selling well in Benelux countries). He co-founded Naked Communications, APAC in 2004. Naked embraced a behavioural change model, building brands whilst changing behaviour, and was one of Australia’s most awarded and successful agencies (winning AdNews Agency of the Year Grand Prix in 2007). After selling Naked, he created THINKERBELL - where they practice 'measured magic' - bringing together marketing science and hard core creativity. After just 2 years it’s 2019 AdNews' Creative Agency of the year. He's also co-founded two conferences s p a c e (a confestival) and MSIX (marketing sciences ideas change). He also sits on the boards of TRIBE (social influence), the Public Interest Journalism Initiative (PIJI), and Good Thnx. He's a regular panelist on TV shows Gruen, Sky, The Project, Your Money and Sunrise #mastersofspin (as well as Celebrity Apprentice and Australia's Next Top Model (don't ask!), and Man Up. He had a weekly segment on national radio station MMM, and ABC. He's commentated and/or writes for TIME, The Australian, Mumbrella, B&T, Fast Company, The Guardian and the Wall Street Journal.

I’m thrilled to welcome back 5 of my previous guests to the show: Dog is my Co-Pilot’s Peter Rork, the inimitable Scott McKain, Carla Johnson, Melanie Deziel and Engelina Jaspers. Each of my 5 guests will introduce the topic of their choice and then collectively, we’ll discuss over egg-timed 5 minutes. I don’t know the topics in advance; nor do I necessarily want to know them. Plus I’ll show you the best of the week that was in the form of my 1-minute CoronaByte highlights. This week you’ll hear from Ahava Leibtag, Jon Miller, Jason Falls and Adam Ferrier. Learn more about your ad choices. Visit megaphone.fm/adchoices

His title is “Chief Thinker.” His response to, “how would you like to be introduced?” was “you can make it up" (hence the episode title!) His company is called Thinkerbell. He’s a consumer psychologist that believes you should stop listening to your consumer and try hearing your brand instead (that’s his book title.) I met him years ago and the impression he made on me never went away. He’s a smartypants and – as he’s in Australia – will be joining me for a non-cocktails episode of CoronaCocktails (unless of course he’s drinking a Bloody Mary!) Learn more about your ad choices. Visit megaphone.fm/adchoices

The BSPHN's Annual Conference is running from 9th - 11th February 2021. Sign up to attend now and get a year's free membership. In this episide, Stu is joined by Adam Ferrier, Founder & Chief Thinker at Thinkerbell, an agency that practices measured magic - bridging marketing science and hard core creativity. Thinkerbell won AdNews' 2019 Creative Agency of the Year. Adam is also author of two books: "The Advertising Effect: How to Change Behaviour" & "Stop Listening to the Customer: Try Hearing Your Brand Instead".Adam shares how he was always interested in money and people which led him into the world of consumer psychology. His thesis was on what makes people 'cool' and spent time training in the clinical psychology model, but soon found that this alone didn't offer the most effective solutions.Adam and Stu discuss what makes effective behaviour change campaigns from across sectors; from the effort paradox in IKEA's furniture, to why weight loss control groups lose more weight than the experimental groups. They look at some of the public health campaigns that Adam has worked on in Australia: Man Up, a documentary on how men express themselves to broaden stereotypes; ABC Goes Mental As, a dedicated week of programming for Mental Health; Doing Nothing Does Harm, an online campaign giving people the option to stop sexist behaviour, which involved people in the campaign as well as mimicked the desired behaviour.The pair look at what public health can learn from marketing and advertising - creating a category of cause, understanding the irrationality of people's choices and the influence of reality TV. To illustrate this Adam and Stu give examples of Milgram's experiments, asking why you bought the shoes you're wearing, and how picking up dog poo makes you feel when you do, or don't, own a dog. They both also recommend Rory Sutherland's book "Alchemy: The Surprising Power of Ideas That Don't Make Sense" as a starting point for anyone looking to understand and change behaviours. Adam also discusses the need to find a brand category, like the work of OMGyes which fills the niche of education around sexual pleasure.Adam leaves us with what he is looking at and working on in behavioural science at the moment: s p a c e - where ideas meet influence and DOA - a social cause agency working with business, brands, government and movements to have a positive impact on the world.Contact & more information:Adam: Twitter, LinkedInStu: Twitter, LinkedIn, Stu's blogs

At its peak, the Ikea catalogue is said to have been the second most read publication in the world, beaten only by the bible. After 70 years, the Swedish furniture giant will scrap the popular leaflet. Thinkerbell's Adam Ferrier joins Brooke Corte. See omnystudio.com/listener for privacy information.

The partnership between McDonald's and rapper Travis Scott has created stock shortages across the USA due to overwhelming demand from Scott's dedicated fanbase. Thinkerbell founder Adam Ferrier on the enduring power of a celebrity endorsement. See omnystudio.com/policies/listener for privacy information.

This week we jump into the wayback machine to talk a little bit about beer branding. This is a redux version of a conversation we had back in 2015 with consumer psychologist, Gruen Transfer panellist and award wining ad man Adam Ferrier. We've talked a little in recent weeks about the Reschs Appreciation Society and the power of brand and why brands have a deeper appeal than just products. This is a fascinating chat about that power and our ability to lie to ourselves about a product to create an image of who we want to be to ourselves and to others. We've referred to this podcast a few times of late and thought today was an opportune time to replay it. We apologise for the quality of the audio but insist it's worth the listen. The usual Beer is a Conversation episode will be out tomorrow. Our partners Radio Brews News is proudly presented by Cryer Malt. With over 25 years in the field, Cryer Malt are dedicated to providing the finest brewing ingredients to help brewers create the foundations of a truly excellent beer. Your premium brewing partner and proud sponsors of Brews News. and this is Brews News Week. If you like what we do at Radio Brews News you can help us out by: Sponsoring the show Reviewing us on iTunes or your favourite podcasting service Emailing us at producer@brewsnews.com.au to share your thoughts All letter writers will receive a brews news bottle opener and go into the draw to win a mixed six-pack thanks to our good friends at Beer Cartel who sponsor our letter for the week.

This week we jump into the wayback machine to talk a little bit about beer branding. This is a redux version of a conversation we had back in 2015 with consumer psychologist, Gruen Transfer panellist and award wining ad man Adam Ferrier. We've talked a little in recent weeks about the Reschs Appreciation Society and the power of brand and why brands have a deeper appeal than just products. This is a fascinating chat about that power and our ability to lie to ourselves about a product to create an image of who we want to be to ourselves and to others. We've referred to this podcast a few times of late and thought today was an opportune time to replay it. We apologise for the quality of the audio but insist it's worth the listen. The usual Beer is a Conversation episode will be out tomorrow. Our partners Radio Brews News is proudly presented by Cryer Malt. With over 25 years in the field, Cryer Malt are dedicated to providing the finest brewing ingredients to help brewers create the foundations of a truly excellent beer. Your premium brewing partner and proud sponsors of Brews News. and this is Brews News Week. If you like what we do at Radio Brews News you can help us out by: Sponsoring the show Reviewing us on iTunes or your favourite podcasting service Emailing us at producer@brewsnews.com.au to share your thoughts All letter writers will receive a brews news bottle opener and go into the draw to win a mixed six-pack thanks to our good friends at Beer Cartel who sponsor our letter for the week.

We are joined by Ebony Gaylor, Managing Partner of newly launched social cause agency Decade of Action, a partnership with Thinkerbell’s Adam Ferrier and Margie Reid. Ebony has held key strategy and social change roles, most recently for the Australian Red Cross. We discuss Ebony’s background and childhood, and the motivation behind Decade of Action, and why businesses play a critical role in addressing urgent global challenges over the next 10 years and beyond. We discuss how business has a critical role to play and needs to take more targeted and authentic action. We explore the key role of evidence in identifying critical causes, that may seem left of centre to many of the more visible issues that come top of mind. And approaches to working with influential businesses, brands, governments and movements to boldly define their purpose platform and galvanize their assets, ideas and to have a positive impact on the world.Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - jason@squareholes.com Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/

This week the team discuss the popularity of Reschs, the right way to recall a beer and how indie beer can boost your venue. Please subscribe and leave us a review on Apple Podcasts or your favourite podcasting app. It costs nothing and helps other beer lovers discover the podcast! CUB bites the Silver Bullet with the return of Reschs cans Refermentation issue prompts sour beer recall Amazon signs up to ABAC Bowls club reaps rewards of going indie GABS Can Design Awards Publicans weigh up contract debate Pink Boots Australia president steps down Adam Ferrier on the psychology of beer advertising Our partners Radio Brews News is proudly presented by Cryer Malt. With over 25 years in the field, Cryer Malt are dedicated to providing the finest brewing ingredients to help brewers create the foundations of a truly excellent beer. Your premium brewing partner and proud sponsors of Brews News. We thank Rallings Labels and Stickers for sponsoring this podcast. Brewers, if you are still applying self-adhesive labels to your bottles and cans, and believe that this is a sustainable solution for your packaging needs, you may want to call Rallings Labels, Stickers and Packaging and discuss your options with them. The team at Rallings will walk you through the various options available to you, that are more sustainable than applying self-adhesive labels which don't help the environment at all. Whilst they do produce self-adhesive labels for many breweries, there is a much better way to ensure that your carbon footprint is lower than what you are currently doing by utilising pre-sleeved cans. Give the guys a call on 1300 852 235 to find out more. If you like what we do at Radio Brews News you can help us out by: Sponsoring the show Reviewing us on iTunes or your favourite podcasting service Emailing us at producer@brewsnews.com.au to share your thoughts All letter writers will receive a Brews News bottle opener and go into the draw to win a mixed six-pack thanks to our good friends at Beer Cartel who sponsor our letter for the week.

This week the team discuss the popularity of Reschs, the right way to recall a beer and how indie beer can boost your venue. Please subscribe and leave us a review on Apple Podcasts or your favourite podcasting app. It costs nothing and helps other beer lovers discover the podcast! CUB bites the Silver Bullet with the return of Reschs cans Refermentation issue prompts sour beer recall Amazon signs up to ABAC Bowls club reaps rewards of going indie GABS Can Design Awards Publicans weigh up contract debate Pink Boots Australia president steps down Adam Ferrier on the psychology of beer advertising Our partners Radio Brews News is proudly presented by Cryer Malt. With over 25 years in the field, Cryer Malt are dedicated to providing the finest brewing ingredients to help brewers create the foundations of a truly excellent beer. Your premium brewing partner and proud sponsors of Brews News. We thank Rallings Labels and Stickers for sponsoring this podcast. Brewers, if you are still applying self-adhesive labels to your bottles and cans, and believe that this is a sustainable solution for your packaging needs, you may want to call Rallings Labels, Stickers and Packaging and discuss your options with them. The team at Rallings will walk you through the various options available to you, that are more sustainable than applying self-adhesive labels which don’t help the environment at all. Whilst they do produce self-adhesive labels for many breweries, there is a much better way to ensure that your carbon footprint is lower than what you are currently doing by utilising pre-sleeved cans. Give the guys a call on 1300 852 235 to find out more. If you like what we do at Radio Brews News you can help us out by: Sponsoring the show Reviewing us on iTunes or your favourite podcasting service Emailing us at producer@brewsnews.com.au to share your thoughts All letter writers will receive a Brews News bottle opener and go into the draw to win a mixed six-pack thanks to our good friends at Beer Cartel who sponsor our letter for the week.

In On The Ground's first panel discussion, a panel of experts tackle the challenges and opportunities of growing a brand through a recession. Brand expert, psychologist and founder of the Thinkerbell agency Adam Ferrier, MLA's GM of International Markets and Regional Manager for Japan Scott Walker share their thoughts. 

My favourite tip from my chat with Adam Ferrier was about how he has built his own personal brand.You can find the full interview here.If you are looking for more tips to improve the way you work, I write a short monthly newsletter that contains three cool things that I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at http://howiwork.coVisit https://www.amanthaimber.com/podcast for full show notes from all episodes.Get in touch at amantha@inventium.com.au See acast.com/privacy for privacy and opt-out information.

Adam Ferrier is the founder of Thinkerbell. He's a popular public speaker and author of recent release ‘Stop Listening to the Customer’ andprevious popular read The Advertising Effect: How to Change Behaviour.He's a former Strategy Planner at Saatchi and Saatchi, Co-Founder and Global Head of Strategy at Naked Communications, current Board member of Tribe, and Co Founder of the Market Science Ideas Xchange and more.We discuss Adam’s take on these crazy times we are all presently living through, and how it is hard to predict what new behaviours will stick and which will revert back. How will consumer behaviours change as a result of COVID 19?Adam shares some insight as to why leaders should stop listening to their customers, but rather be confident and true to the brand and what makes it distinctive. We discuss how user centred design and CX is often more so about boring efficiency than better for the brand or the customer.We discuss the pratfall effect, optimism bias, brands performing well in the chaos and lots, lots more.Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - jason@squareholes.com Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/

Peter Switzer and Paul Rickard turn to Dr Ross Walker for the real facts about the coronavirus (COVID-19) outbreak, plus Tyro CEO Robbie Cooke and Thinkerbell's Adam Ferrier join the show.

People are willing - happy even - to pay more for their scrambled eggs if they're eating them in a 'cool' cafe. The value of 'cool' to business is undisputed. But if we take it a step further, can large organisations really embody 'cool' - and attract talent - when it comes to designing their workplaces? Here's where the advertising industry really excels. They've had the jump on designers and developers when it comes to understanding people and grabbing their attention. They know how to make audiences feel, think and behave - all invaluable to creating exceptional places to work. Our designer Andy Low speaks to brand strategist Adam Ferrier, who's been behind some of Australia's best known advertising campaigns. Tune in for a lively conversation on the power of brand thinking and the value of 'cool' in design.

Today’s show was recorded live in Melbourne in October at Inventium’s HQ in Melbourne. And it was with Adam Ferrier, someone who I have known for over a decade and I was very excited to have on the show. Adam is a consumer psychologist and the co-founder of Thinkerbell - an agency that fuses together marketing sciences and hard-core creativity – or as they like to put it – ‘Measured Magic’. Thinkerbell also happens to be the current 2018 Adnews' Creative Agency of the Year.Adam is also the author of 'The Advertising Effect: How to change behaviour, sits on the boards of Tribe, Good Thnx and PIJI.Where you might have seen Adam is on your TV set because he is a weekly guest on Australian national TV shows Sunrise and Your Money, and regular panellist on others such as Gruen and The Project.I found this chat with Adam an absolute delight. Adam has very contrarian but also very useful views on things. And if you have ever thought about your own personal brand (and if you haven’t, you probably should), I think you’ll find this chat incredibly helpful in refining what it is what you stand for.Follow Adam on Twitter and Linkedin, and check out Adam's agency Thinkerbell.If you are looking for more tips to improve the way you work, I write a short monthly newsletter that contains three cool things that I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at http://howiwork.coVisit https://www.amanthaimber.com/podcast for full show notes from all episodes.Get in touch at amantha@inventium.com.au See acast.com/privacy for privacy and opt-out information.

Vince & Max talk to Adam Ferrier the Founder of Thinkerbell about philosophy, strategy and why he legally changed his name to Max. Adam said he would need us to pay him a million dollars to participate in the pitch segment.

*** Book in for How I Work LIVE with Adam Ferrier on October 8 in Melbourne:http://bit.ly/howiworkadam ***My favourite tip from my chat with Kevin Rose were his strategies for thriving at conferences, despite being socially awkward.You can find the full interview here.If you are looking for more tips to improve the way you work, I write a short monthly newsletter that contains three cool things that I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at http://howiwork.coVisit https://www.amanthaimber.com/podcast for full show notes from all episodes.Get in touch at amantha@inventium.com.au See acast.com/privacy for privacy and opt-out information.

Welcome back to B&T's Fast 30 podcast. We're talking about this week's biggest media stories includingThe Block's homophobic conundrum, Apple’s new iPhone ad, Thinkerbell’s 13Cabs ad, Cadbury's heart-warming campaign and Woolie’s newest collectibles craze. We also have a chat with two of the biggest creative minds in the industry - Thinkerbell's Adam Ferrier and The Work's Damian Pincus. The guys share their thoughts on the pitch process, why ads aren't funny anymore and where's all the talent in adland gone? Thanks as always to our friends at Eardrum for their audio guidance. If you like what you're hearing, don't forget to subscribe!

*** Book in for How I Work LIVE with Adam Ferrier on October 8 in Melbourne: http://bit.ly/howiworkadam ***My favourite tip from my chat with 1800-GOT-JUNK CEO Brian Scudamore was his extreme method for staying off email and social media during holidays.You can find the full interview here.If you are looking for more tips to improve the way you work, I write a short monthly newsletter that contains three cool things that I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at http://howiwork.coVisit https://www.amanthaimber.com/podcast for full show notes from all episodes.Get in touch at amantha@inventium.com.au See acast.com/privacy for privacy and opt-out information.

Mat Baxter. Mike Wilson. Adam Ferrier. Three adlanders who turned the media agency landscape in Australia on its head at the helm of Naked. Naked made headlines. Made careers. Made a difference. Made an impact. And now, in this special episode of the Mumbrellacast, recorded live at Mumbrella360, the three founders reunite to talk about [...] The post Mumbrellacast special: Naked reunion - Mat Baxter, Adam Ferrier and Mike Wilson appeared first on Mumbrella.

Thinkerbell founder Adam Ferrier shares his insights into the psychology of brand loyalty, and why marketers need to avoid short term thinking.

Adam Ferrier is Australia’s leading consumer psychologist and advertising guru. Having originally starting his career in forensic psychology, Adam is now one of the top thought leaders in the advertising world, with a focus on behavioural economics and changing behaviour. He currently runs his own creative agency called, Thinkerbell, is a regular guest on the ABC TV show series ‘gruen’, he’s spoken at international conferences and has also written his own book called ‘The Advertising Effect: how to change behaviour’. This was a truly fascinating episode with so many pearls of wisdom being shared by Adam. We spoke about the current Coles supermarkets campaign as well as their decision to ban single use plastic bags. We also covered off how to change and influence behaviour with some real life examples, the power of amplifying your weaknesses and the paradox of choice. Follow Adam: T witter  @adamferrier  Thinkerbell: https://thinkerbell.com/ Continue Feeding Your Mind: Facebook: https://www.facebook.com/thatanthonyguy Instagram: https://www.instagram.com/thatanthonyguy/ https://www.thatanthonyguy.com

In this week's special Mumbrella360 Mumbrellacast, we're bringing you a conversation with two of adland's finest minds: Adam Ferrier and Margie Reid from Thinkerbell. Plus, there's an exclusive listen to the Wheel of Truth session from Mumbrella360, and you don't even have to pay for a ticket. The panel discuss Australian adland's #metoo problem, the [...] The post Mumbrellacast: 360's Wheel of Truth bombs, plus Adam Ferrier and Margie Reid drop in appeared first on Mumbrella.

On this episode of Think Business Futures, Nicole and David speak to Dr. Geetanjali Saluja, about her research into moral decision making.Plus, we track down Adam Ferrier, co-founder of Naked Communications and Thinkerbell to tell us how moral decision making plays out in the marketing world.

Listen to Rory Sutherland, in Kent, in conversation with Adam Ferrier, of Thinkerbell, in Sydney, Australia talk about their respective journeys between marketing and psychology. Follow Adam on Twitter @adamferrier Follow us @ogilvychange Like us on www.facebook.com/OgilvyChange/ Sponsor SoundLounge soundlounge.co.uk/

Meet Adam Ferrier, the thought-provoking and well-respected marketing strategist and consumer psychologist from Thinkerbell. Adam has been a regular panelist on TV shows The Gruen Transfer/Gruen Planet, The Project, Sky, Switzer and Nine Mornings, as well as Celebrity Apprentice and Australia’s Next Top Model (don’t ask!). He had a weekly segment on national radio station […] The post Listen to the Experts – Adam Ferrier – Founder Thinkerbell appeared first on SRSCC.

On the Brand Storytelling podcast we are joined by Adam Ferrier, a consumer psychologist and founder of Melbourne-based agency Thinkerbell; looks at how brands can "train" their audience and customers based on marketing tactics. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content...-through-content

Watch the video of this podcast here. After graduating from University with degrees in both commerce and clinical psychology, Adam began his career as a forensic psychologist in maximum security prisons, then headed into the world of advertising. He positioned himself as an expert by writing a book (“The Advertising Effect - How to Change Behaviour”) and landing some TV appearances. When Troy asked him if he needed to overcome any self-doubt in order to do this, Adam replied that surprisingly, he had no problems with it. He believes that being different is sometimes better than being right. And that people often want to hear a new or different opinion to break through all the noise out there. And luckily, Adam claims to have both an opinion and a voice! Ten years ago, it dawned on him that both psychology and advertising are in the business of changing behaviour. He has fascinated by this and wanted to explore it further. Adam explains that he has a love/hate relationship with consumerism. He explains that advertising is good for the GDP, but on the other hand, it creates anxiety, depression and false promises. The idea of becoming a consumer psychologist meant that “...the more I talk, the more I can inform people on how marketing and advertising works, how they try to change your behaviour and what you can do about it.” How to Influence People’s Behaviour Troy asked Adam for some tips on how we can start influencing potential customers’ behaviour. They briefly touched on Robert Cialdini’s principles of persuasion and Adam said that it doesn’t matter who you follow, the important thing is to set yourself a foundation of how humans work, then build into that. If you like a framework, stick to it. Adam has found that the two key factors in consumer behaviour change are: 1) Motivation 2) Ease If you graph these components on an X and Y axes, you can see that the higher the motivation and higher the ease, the more likely people are going to do what you want them to do. As a marketer, it’s difficult to increase someone’s ‘motivation’, so the aim is to increase the consumer’s ‘ease’ of choosing you over a competitor. The exception to this would be aiming to increase ‘motivation’ by creating something desirable enough that there aren’t any competitors. Adam and Troy discuss the “Share a Coke” campaign as a perfect example of the above strategy. It’s the campaign where Coke asks you to buy a Coke for a friend. This was one of the most successful campaigns Coke has ever rolled out. Adam attributes it’s success to the fact that Coke is asking people to do them a favour - enlisting the principle of reciprocity. Consumers get a sense of ownership and are rationalising Coke as being worthy of buying for a friend. At the 15 minute mark of the interview, the boys discuss the Australian Jeep campaign - another hugely successful marketing campaign that Adam was involved in developing. The premise of the campaign was to make an extraordinary purchase sound ordinary. Interestingly, although this has been the most successful social campaign in Australia, no money was spent on social media advertising at all! (See the shownotes for links to the ads.) Back to Adam’s tips for how a brand can influence consumerbehaviour… Firstly, Adam says to ignore the consumer and think about what you want to stand for. Build your assets and communicate what it is you want your company to stand for - your proposition and goals. You need this to be crystal clear. Once you understand this and are fully consistent with your suite of assets, only now should you start to think about how you are going to market your product or change behaviour. To do this, you need to ask the following questions:  - What’s my business goal?  - Whose behaviour do I have to change to reach my goal?  - What are the barriers between motivation and ease to achieve these goals? Finally, you can work on developing your strategies from these answers. On Thinkerbell… Thinkerbell’s proposition is: Measured magic - scientific enquiry meets hard-core creativity. Adam loves ideas and creativity and finds the whole advertising world fascinating. He gets so much satisfaction from building an agency from the ground up - developing the name, the logo, finding a suite of clients etc. He thrives in mess, chaos and being unstructured (which kind of goes hand in hand with starting a business!) and believes that when starting a business, it comes back to being clear about what you stand for “...then so much of your decision making is taken care of.” Tune into the 26:30 mark of the interview where Adam gives some sage advice on owning and embracing your weaknesses. “Don’t try too hard to get it all perfect.” This was such a fascinating interview! If you want to hear more about Adam’s experience you can listen to his podcast interview with Troy’s wife Amy of the “We All Wear it Differently” podcast. Be sure to leave us a comment and let us know your take on the conversation. Time to go elevate!

Adam Ferrier is the founder of Ferrier & Friends and the founder of MSIX and here he talks with Darren about the increasing role of science in marketing and the importance of the symbiotic relationship between the Mad Men and the Math Men in driving innovation, creativity and most importantly performance. https://www.trinityp3.com/2017/06/role-of-science-in-marketing-advertising/

In this deep dive edition, Adam Ferrier helps us understand the principles of psychology to make better advertising and business decisions. We explore co-creation as a strategy, the IKEA effect, building a social mechanic into your cause, main principles of psychology for business owners to use, when to skill-up your customer, eliminating complexity in advertising and much much more! Stay tuned until the end to hear Adam's thoughts on creativity - can it be turned on? Global Chief Strategy Officer at Cummins & Partners, Adam has won loads of awards in advertising and is the author of The Advertising Effect. Adam is a regular commentator on consumer behaviour on TV and radio, including being a regular on the Gruen series, Sky News, Ten News and Triple M. Adam has written for The Australian, The Drum and Adnews, amongst others, and his comments and articles have also appeared in publications like TIME, Fast Company, The Guardian, and the Wall Street Journal. Mentioned in this episode Ep 044: (Raw edition) Nine essential business books Book - The Advertising Effect by Adam Ferrier Who Gives A Crap? Book - How Brands Grow by Byron Sharp MSIX - Marketing Science Ideas Xchange Consumer Psychology Interest Group Thank you for listening… Thanks for taking the time to listen to the Razor Sharp Show. If you enjoy listening to this podcast, please share it on Facebook and/or leave a review on iTunes. Don’t forget to subscribe to the show on iTunes so you can get the latest episodes as soon as they’re published. If you have a question or would just like to say hello, feel free to shoot us an email: hello@razorsharpshow.com See omnystudio.com/listener for privacy information.

An unedited and unscripted edition of the Razor Sharp Show. Ray and Matt share the books that have influenced their lives. Recommended reading / listening for any business owner! Show notes Ep 043: Beyond the E-Myth with Michael E. Gerber The E-Myth by Michael E. Gerber The 7 Habits of Highly Effective People by Stephen Covey The Personal MBA by Josh Kaufman Start: Punch Fear in the Face, Escape Average and Do Work that Matters by Jon Acuff How to Stay Motivated by Zig Ziglar Start with Why by Simon Sinek TED talk: Start with Why The Subtle Art of Not Giving a Fuck by Mark Manson The Advertising Effect by Adam Ferrier and Jennifer Fleming Authority Content: The Simple System for Building Your Brand, Sales, and Credibility by David Jenyns Thank you for listening… Thanks for taking the time to listen to the Razor Sharp Show. If you enjoy listening to this podcast, please share it on Facebook and/or leave a review on iTunes. Don’t forget to subscribe to the show on iTunes so you can get the latest episodes as soon as they’re published. If you have a question or would just like to say hello, feel free to shoot us an email: hello@razorsharpshow See omnystudio.com/listener for privacy information.

Adam Ferrier is 'The Consumer Psychologist', Australia's leading consumer psychologist. Adam was the Founding Partner and Global Head of Naked Communications, one of Australia's most awarded agencies, and is currently the Global Chief Strategy Officer / Partner at Cummins & Partners, a leading creative media agency in Australia. After graduating from university with degrees in commerce AND clinical psychology, Adam began his career as a forensic psychologist in maximum security prisons, before making the leap to advertising! Adam is a regular commentator on consumer behaviour on TV, including being a regular panelist on the Gruen series, Sky News and Ten News. He has appeared on Celebrity Apprentice and Australia's Next Top Model. He has a weekly segment on national drive show 'The One Percenters' on radio station MMM, and monthly show with James O'Loghlin ABC Sunday Nights. He's commentated and/or written for TIME, The Australian, Mumbrella, B&T (on editorial board), Fast Company, The Guardian, Wall Street Journal, and others. Adam's work has won multiple awards, he is an in-demand keynote speaker. Adam was part of the team that created and oversaw the implementation of the 2014 ABC Mental As... program. A week of content to raise awareness, and create action for mental health issues in Australia. Adam was the Curator and Co-Founder of MSIX (Marketing Sciences ideas Xchange) and the MSIX Awards. A conference dedicated to the helping marketers and advertisers embrace science and scientific principles to enhance their marketing, media and advertising efforts. In May 2014 Adam released his first book, 'The Advertising Effect: How to change behaviour' (Oxford University Press). If you're don't know what a consumer psychologist is or does, or perhaps you're wondering what influences your purchasing decisions, then listen to this interview! Visit the website to check out all the links that Adam spoke about and his best self-care tip for early career psychologists.

This week we meet BentSpoke's Richard Watkins to celebrate his brewery's first birthday and hear his thoughts on the small brewing industry gained over twenty years. We then catch up with brewing educator and consultant Vincent Costanzo from Costanzo Brewing Consultants to learn about some of the issues affecting beer quality that anyone thinking of becoming a brewer should be considering.If you want to know more about Vince's courses, you can find a listing here. Finally we catch up with James Smith, the man behind The Crafty Pint and the Festival Director of Good Beer Week to hear how things went at this year's festival - one of the world's great beer weeks. James also discusses his decision to step back from his role as festival director. We also announce the winners of our Steve Hindy and Adam Ferrier book giveaways. Radio Brews News is hosted by Matt Kirkegaard and Pete Mitcham and is produced by Lachie Mackintosh. ___________________________________________________________________ Radio Brews News is proudly supported by and also by

This week we meet BentSpoke's Richard Watkins to celebrate his brewery's first birthday and hear his thoughts on the small brewing industry gained over twenty years. We then catch up with brewing educator and consultant Vincent Costanzo from Costanzo Brewing Consultants to learn about some of the issues affecting beer quality that anyone thinking of becoming a brewer should be considering.If you want to know more about Vince's courses, you can find a listing here. Finally we catch up with James Smith, the man behind The Crafty Pint and the Festival Director of Good Beer Week to hear how things went at this year's festival - one of the world's great beer weeks. James also discusses his decision to step back from his role as festival director. We also announce the winners of our Steve Hindy and Adam Ferrier book giveaways. Radio Brews News is hosted by Matt Kirkegaard and Pete Mitcham and is produced by Lachie Mackintosh. ___________________________________________________________________ Radio Brews News is proudly supported by and also by

A cracking show this week in which we caught up with Brooklyn Brewery co-founder, Steve Hindy, and talk about the strength of craft and the challenges it faces. The interview follows some of the themes Steve discussed in hisopening keynote at the recent CBIA Craft Brewers Conference. We also meet consumer psychologist and regular panellist on the Gruen Series, Adam Ferrier. Amongst many thank, Adam says that if you tell yourself that all that matters about the beer that you drink is the flavour and not the brand, then you're kidding yourself. Yes, that means you too. Adam Ferrier This week we have prizes, offering both a signed copy of Steve Hindy's latest book The Craft Beer Revolution: How a band of microbreweries is transforming the world's favourite drink and also a copy of Adam Ferrier's book The Advertising Effect: How to Change Behaviour. Details of how to win are contained in the show. Winners will be announced in the next podcast. Radio Brews News is hosted by Matt Kirkegaard and Pete Mitcham and is produced by Lachie Mackintosh.

A cracking show this week in which we caught up with Brooklyn Brewery co-founder, Steve Hindy, and talk about the strength of craft and the challenges it faces. The interview follows some of the themes Steve discussed in hisopening keynote at the recent CBIA Craft Brewers Conference. We also meet consumer psychologist and regular panellist on the Gruen Series, Adam Ferrier. Amongst many thank, Adam says that if you tell yourself that all that matters about the beer that you drink is the flavour and not the brand, then you’re kidding yourself. Yes, that means you too. Adam Ferrier This week we have prizes, offering both a signed copy of Steve Hindy’s latest book The Craft Beer Revolution: How a band of microbreweries is transforming the world’s favourite drink and also a copy of Adam Ferrier’s book The Advertising Effect: How to Change Behaviour. Details of how to win are contained in the show. Winners will be announced in the next podcast. Radio Brews News is hosted by Matt Kirkegaard and Pete Mitcham and is produced by Lachie Mackintosh.