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Dee Madigan is the Executive Creative Director at Campaign Edge. Campaign Edge is a full-service creative advertising agency. In this episode, Dee offers her insights on building strong brands, engaging audiences, and adapting to the evolving digital landscape. She emphasises the importance of creativity and discusses how understanding your brand and what you bring to the table enables you to execute a successful marketing campaign and build an emotional connection with potential customers. Resources and links: Campaign Edge website Dee Madigan on LinkedIn Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.
oin us as we peel back the layers to reveal the untold stories behind some of Australia's most influential marketing, advertising, and creative minds. In each episode, we dive into the lives of industry leaders who have driven growth and innovation, uncovering the overlooked moments, challenges, and inspirations that fueled their achievements.Recorded at Cannes in Cairns, this series spotlights a diverse array of luminaries, from renowned marketers to pioneering entrepreneurs and visionary brand creators. We explore the personal and professional journeys that have defined their careers, sharing the struggles, triumphs, and pivotal moments that shaped their paths.Discover the experiences that sparked their curiosity and the key decisions that altered their career trajectories. This series delves into the human stories behind extraordinary accomplishments, offering insights into the complexities of success. We unpack the lessons, doubts, and setbacks encountered along the way, providing a deeper understanding of what it takes to thrive in these dynamic fields.In this week's episode Dee Madigan, a creative powerhouse and veteran campaign strategist, shares her journey from teaching to becoming a leading voice in purpose-led marketing, revealing the power of storytelling and the importance of staying true to your values. She provides insights into election campaigns, the secrets behind influencing voters, and the importance of timing. Additionally, as a champion for neurodiversity, Dee discusses her personal experiences with challenges, highlighting the power of embracing unique strengths and celebrating individuality.Find out more about The Growth Distillery: https://www.thegrowthdistillery.com.au/Instagram: https://www.instagram.com/thegrowthdistilleryauLinkedIn: https://www.linkedin.com/company/the-growth-distillery/YouTube: https://www.youtube.com/@thegrowthdistillery
Executive Creative Director at Campaign Edge Dee Madigan joined 6PR Afternoons to discuss the sudden change from Woolworths and how the company can improve their reputation.See omnystudio.com/listener for privacy information.
As the climate changes and populations boom, water supplies are under increasing pressure. The idea of drinking water that was once swirling down your toilet bowl or kitchen sink may make you feel squeamish, but it could hold the key to future water security. University of Sydney Professor Stuart Khan explains the promise of purified recycled water, and how it can future-proof water supplies in a thirsty nation prone to drought. “There is the opportunity to start thinking more about a circular economy and how we might reuse the water that we're currently discharging.” Professor Khan points out that all water on Earth is recycled – the water you're drinking “has quite likely been drunk by dinosaurs in the past” and could be described as “purified dinosaur pee”. But there's a huge psychological hurdle involved in drinking water that's gone from ‘toilet to tap'. So how do you sell the idea to a skeptical public? You'll hear from Dee Madigan, creative director of advertising agency Campaign Edge and a regular on ABC TV show Gruen. You'll also get a taste of how the technology works as you go inside Sydney Water's Purified Recycled Water Demo Plant, with plant manager James Harrington. +++ The Solutionists is podcast from the University of Sydney, produced by Deadset Studios. Keep up to date with The Solutionists by following @sydney_uni on Twitter, Facebook, and Instagram. Sourcing/credit: Archival media clip from ABC News. This episode was produced by Monique Ross, with field recordings by Harry Hughes. Sound design by Jeremy Wilmot. Executive editors are Kellie Riordan, Jen Peterson-Ward, and Mark Scott. Thanks to the technical staff at the at the Faculty of Arts and Social Sciences Media Room. This podcast was recorded on the land of the Gadigal people of the Eora nation. For thousands of years, across innumerable generations, knowledge has been taught, shared and exchanged here. We pay respect to elders past and present and extend that respect to all Aboriginal and Torres Strait Islander people. See omnystudio.com/listener for privacy information.
Have you ever been asked to send a resume via TikTok? Hilton Hotels Australasia has announced they will be accepting TikTok CVs in a bid to stay relevant with Gen Z. It's also in a bid to combat resumes created with the help of ChatGPT. In this episode of The Briefing Katrina Blowers speaks with Dee Madigan about whether a TikTok resume will become the norm or if it's just a flash in the pan. Headlines: Hostages to be released as Gaza ceasefire begins 12 people arrive in Australia undetected via boat Bruce Lehrmann confesses to giving 'mistaken' evidence to AFP Bushfires blaze in Perth as heatwave soars Follow The Briefing:Instagram: @thebriefingpodcast Facebook: TheBriefingNewsAUTwitter: @TheBriefingAUSee omnystudio.com/listener for privacy information.
Advertising & brand expert Dee Madigan talks to Chris about how Optus can restore trust See omnystudio.com/listener for privacy information.
As John Farnham's anthem becomes the theme song for the Yes campaign we reveal the story behind the song. Turns out it was written by a British musician after he slept in for a protest! Tom Tilley gets the story from Double J presenter Zan Rowe and also speak to political campaign analyst Dee Madigan about the impact it will have on the referendum. Headlines: No interest rates rises predicted William Tyrrell's foster mother pleads guilty to assaulting child Smash Mouth frontman Steve Harwell dead at 56 Burning Man still planning to go ahead with burn Follow The Briefing:Instagram: @thebriefingpodcast Facebook: TheBriefingNewsAUTwitter: @TheBriefingAUSee omnystudio.com/listener for privacy information.
Qantas has thrown its weight behind the Yes campaign for an Indigenous Voice to parliament. We saw it with marriage equality, Black Lives Matter and now The Voice. Antionette Latouff sits down with creative director and a Labor strategist Dee Madigan to discuss how corporates play in politics. Headlines: Hillsong Founder cleared of cover up Australia to bid for men's Soccer world cup 2034 Michael Parkinson dies age 88 Follow The Briefing:Instagram: @thebriefingpodcast Facebook: TheBriefingNewsAUTwitter: @TheBriefingAUSee omnystudio.com/listener for privacy information.
Welcome back to another installment of the Cannes in Cairns storytellers mini series. In line with the central theme of the Cannes festival, we explore all things storytelling; the backdrop, the future, and the disrupters. And we explore these topics alongside some exceptional storytellers attending Cannes in Cairns. This time, we are joined by Creative Director, Dee Madigan.
Ad guru Dee Madigan speaks with Matthew Pantelis.See omnystudio.com/listener for privacy information.
Gruen's Dee Madigan on her turbulent early life as one of four children to a former Catholic Priest
Gruen's Dee Madigan on her turbulent early life as one of four children to a former Catholic Priest
On this week's Mumbrellacast, Andrew Banks and Kalila Welch join host Calum Jaspan to discuss Dentsu ANZ CEO, Angela Tangas' imminent move to helm the UK&I operation. Plus, Dee Madigan joins the podcast to chat about leading the successful ALP campaign, as well as an interview with SBS's Mandy Wicks and David Hua on the new channel, WorldWatch.
Termites in your car? Family in your band? Penis in your logo? There are more questions than answers in this week's Snack Pack.
Termites in your car? Family in your band? Penis in your logo? There are more questions than answers in this week's Snack Pack.
Advertising experts say beer is still marketed as a drink for men, and women working in the industry are calling for cultural change.
Advertising experts say beer is still marketed as a drink for men, and women working in the industry are calling for cultural change.
Dee Madigan is the owner and Executive Creative Director of creative advertising agency Campaign Edge. She is also an author and political and social commentator, regularly appearing on the ABC's Gruen, Channel 7's Sunrise, and many others. But her she talks about the art of political and social justice advertising, particularly in the rough and tumble environment of election campaigns. And the reciprocal lessons brand advertising and political advertising provide to make the other more effective. https://www.trinityp3.com/2021/08/brand-political-election-advertising/
Michael Usher breaks down the 2021 Federal Budget with Mark Riley, Olivia Leeming, Treasurer Josh Frydenberg and Shadow Treasurer Jim Chalmers MP, Deloitte economist Chris Richardson, Chief Investment Officer from Burman Invest Julia Lee, advertising executive Dee Madigan, and Amanda Rose from Small Business Women Australia. Hosted on Acast. See acast.com/privacy for more information.
Michael Usher breaks down the 2021 Federal Budget with Mark Riley, Olivia Leeming, Treasurer Josh Frydenberg and Shadow Treasurer Jim Chalmers MP, Deloitte economist Chris Richardson, Chief Investment Officer from Burman Invest Julia Lee, advertising executive Dee Madigan, and Amanda Rose from Small Business Women Australia. See acast.com/privacy for privacy and opt-out information.
We discuss whether you should get fired for quoting Mean Girls, then chat with Holly from the Renters & Housing Union about how they are helping to protect renters during the pandemic. Good newsYelling at Scott Morrison is good. As is throwing fake blood on his car.The Greens won big in the recent ACT elections.You can’t waste your vote in Australia.Julia Gillard campaigned on not advocating for a carbon tax, but was forced into one by the Greens.Jacinda Ardern’s New Zealand Labour Party won big in the New Zealand election. That’s good I guess?She doesn’t even go hereQuoting Mean Girls isn’t a crime, but the Labor party tried get someone fired over it.Labor party surrogates like Dee Madigan went in hard.Labor Shadow Environment Minister Terri Butler spent days on Twitter fighting about this.Amy McMahon’s response refused to fold and apologise.The Labor party responded by threatening to pull vote preferences from the Greens.It’s okay to delete your tweets.Labor Frontbencher and climate change denier Joel Fitzgibbon reckons the Green’s are his primary opposition.RAHUThe Renters & Housing UnionInspired by the Industrial Workers of the World.Landlord accidentally helping organise a rent strike by cc-ing all of their tenants.RAHU was able to defend members against eviction and $10,000 in rental debt.If you pay more that 30% of your income in rent, you can ask for a reduction from your landlord.Resources to help negotiating a rent reduction.RAHU’s ten demands for pandemic renting relief.Check out the National Higher Education Action Network for tertiary education workers.ActionsJoin RAHU!
Dee Madigan is a Creative Director and political strategist who specialises in ad campaigns for the non bastard types. You'll probably know her as a panellist on The Gruen Planet (ABC TV) and appears on Sky's The Contrarians, PM Live and The Perrett Report. She can also be heard regularly on ABC Radio. Today, she talks to Nelly about her favourite Person, Place and Thing. You'll never guess!
The incredible Bianka Krook and Matilda Treloar take over the show to interview one of Australia's most popular creatives Dee Madigan. A regular on Gruen, and fulltime creative/ political strategist, Dee breaks down how to make it in adland, and if a male contraceptive pill was available how to get it in the gobs of Aussie males nationwide. #yeahthegirls
Hughesy is joined by Kate Langbroek, Anne Edmonds, Dave Thornton and Matt Okine to solve problems involving bad karaoke, kissing babies, making it as a rapper and more.Special guests Ian Smith and Dee Madigan. See acast.com/privacy for privacy and opt-out information.
Dee Madigan and Carla Bignasca join James to recap a MAFs commitment ceremony that sent the couples of the edge! See omnystudio.com/listener for privacy information.
Enjoy Dee Madigan's talk on political advertising from FODI 2016. This detailed look at how political propaganda gets made will enlighten, disgust and entertain in equal measures. A Decade of Danger celebrates 10 years of The Festival of Dangerous Ideas and will highlight 10 unmissable speakers from across the festival’s history. Sign up at festivalofdangerousideas.com to find out more about the lineup for FODI 2020.
With six prime ministers in eight years, democracy in Australia is looking decidedly unwell. Add to this a political class whose interests seem divorced from voters and plummeting trust in government, and things are even worse. Are the polarised, opinion-driven media and the 24-hour news cycle to blame? With highly concentrated media ownership and vigorous partisan players, Australia now has home-grown problems with ‘fake news'. Will the media be the death of our democracy? Chaired by Darren Goodsir, Chief Communications Officer for UNSW, Sydney. This conversation was recorded live on stage at the Festival of Dangerous Ideas 2018.
Australian politics is in a maelstrom, fake news has taken root and increasingly, democracy is looking decidedly unwell. Does this have anything to do with our highly concentrated media ownership and vigorous partisan players? What are the costs of a polarised, opinion-driven media and the 24-hour news cycle? Dee Madigan, John Hewson and Rebecca Huntley discuss at the 2018 Festival of Dangerous Ideas on Cockatoo Island. The panel is chaired by Darren Goodsir.
Wil is joined by guests Dee Madigan, Meshel Laurie, Jane Caro, and Nazeem Hussain.
Some can't believe we've made it this far but you better believe it, it's episode eight of our fortnightly B&T Fast 30 podcast, produced by our dear friends at Eardrum.It's another big week in industry news with plenty of controversy over at ABC (disclaimer: this episode was recorded prior to Justin Milne's resignation) while over at Nine there's speculation that Karl Stefanovic may be set for a move.Plus, we look at the biggest campaigns from the last fortnight from HSBC (JWT Sydney), The Project's #SmashAStrawb campaign featuring Sam Kekovich, Apple's TVC for its latest watch, and a hilarious ad from the LA Metro Transport Authority.We're also joined by the delightful Dee Madigan, executive creative director at Campaign Edge and seasoned Gruen panellist.If you're a fan of our fortnightly podcast, please join our Facebook group and comment on who we should invite on next: https://www.facebook.com/groups/1774915415949352/
It’s been nearly 2 years since Donald Trump was elected, and however you feel personally about his time so far as president, we all have to agree, that on the day that an ex reality TV contestant got elected to the highest office in the world the rules of influence were officially rewritten. And so we thought now would be the perfect time to share a conversation I had a little while ago, with a woman who has more understanding of what it takes to make, or break a political candidate, than almost anyone else in the country. Her name is Dee Madigan – you’ll know her from Gruen – she’s won pretty much every advertising award going, has been the creative brains behind 10 political campaigns and is the driving force behind Campaign Edge, a dedicated political strategy agency. In this conversation we looked at what it takes to get someone elected, the impact social media has had on the process, the public’s exhaustion with perfection and polish and what these factors mean for our political leaders moving forward. See acast.com/privacy for privacy and opt-out information.
When is political advertising actually propaganda? And how do we tell the difference? In a fractured media environment with innumerable advocates clamouring for our attention, is it all propaganda now? Chaired by Michael Williams A high school teacher by trade, Dee Madigan joined the world of advertising in 1996 and since has been winner or finalist at most major ad awards, including Cannes. If ever there was a tampon ad shot on a foreign beach, you can be sure Dee wrote it – and attended the shoot. Her campaigns included some of the world’s biggest brands – HSBC, Powerade, Commonwealth Bank, Diet Coke, J&J, Rexona and Nestle – and Dee also has extensive social marketing experience ranging from federal government campaigns, to the National Heart Foundation, The Cancer Council, the Australian Breast Cancer Institute and the UNHCR. She has worked on 10 election campaigns and most recently she was Creative Director for the Queensland Labor Party for its 2015 election win. She is a panellist on the ABC show Gruen, a political commentator on Sky and is the author of The Hard Sell as well as a contributing author on Mothermorphosis (MU) and Perspectives on Change (ANU). She runs her own ad agency, Campaign Edge. She has three kids and drinks too much wine; these things are not unrelated.
Lolly bags: A joyful tradition or more useless stuff we don't need? Holly thinks we should just give the kids a piece of cake and be done with it. Have you heard of Shopkins? They're like crack for kids. Tiny little pieces of painted plastic that do nothing, but are highly collectible and - if you have a daughter at primary school - probably under your feet right now. Marketing expert Dee Madigan joins us to tell us how a kids' craze takes hold. SHOW NOTES This show is hosted by Holly Wainwright and Andrew Daddo With thanks to Dee Madigan. This show was brought to you by Penta-vite the children’s multivitamin specialists. Tell us your story via email tgm@mamamia.com.au The phone number is 02 8999 9386 And the facebook page is where you can click 'like' and show that you too, are a Gloriously Messy parent. See omnystudio.com/listener for privacy information.
@deemadigan (Dee Madigan) Creative Director/owner of Campaign Edge. Author of ‘The Hard Sell’. On Gruen, Agony, Studio10, PVO, PM Live. In The Drum, Mamamia. I write, I speak. Put it up, pull it out The Trudeau Show Gives good head 2012 Qld election campaign Upside down, Miss Dee
Dee Madigan is an advertising creative and political campaigner who spends her days selling politicians to the public and her nights revealing the secrets of advertising on television shows like the Gruen Transfer and in books like the Hard Sell. On this week’s episode, Dee explains the techniques campaigns uses to sell us politicians and their policies and Nicholas reveals his appearance as the arms and torso of an Australian politician in a magic themed campaign ad from 2014. www.campaignedge.com.au/ http://www.mammothaudio.com.au/scamapalooza/
Getting Wilosophical with Dee Madigan
Host of The Bachelor, Osher Gunsberg, spills his guts on what happens behind the scenes in the Bachie Mansion. And drops a hint on what we can expect on the new season of The Bachelorette. Plus, Tony Abbott's daughter tells us her dad isn't happy. And can the host of ABC Breakfast, Michael Rowland, make ANYTHING sound sexy? This is the weekly show with all the news, popculture, and trends that everyone's talking about. This podcast features advertising guru Dee Madigan, Just Between Us host Sarah MacDonald, Publisher of the Mamamia Women's Network Mia Freedman and Director of the Mamamia Podcast Network, Monique Bowley. Get more info on everything we talk about, and behind the scenes stuff, by liking the facebook page or following us on twitter: @mamamiapodcasts This podcast is produced by Monique Bowley for the Mamamia Podcast Network. Support for this podcast came from you, because you're rad. And also thanks to Maccas #createyourtaste where you can build your own burger just the way you want it. It's all a bit fancy and gourmet and yum and we were surprised at how good it was. Very unMcDonalds. No offense, Maccas. Thanks for your burgery support in making the show free for listeners. For more good listening, download our sister podcasts: This Glorious Mess, No Filter, Just Between Us, and our newest podcast, I Don't Know How She Does It. Or get on the facebook page for other podcasterly recommendations.
This week on 'Just Between Us' we talk to two women about their difficult journey to have children. We focus on what happens after the 'happily ever after' of IVF. Nicky Lavigne and Dee Madigan have made very different decisions about what to do with their frozen embroys. Book - Mothermorphosis https://www.mup.com.au/items/154694Nicky's Journey http://www.nickylavigne.com http://www.debriefdaily.com Facebook https://www.facebook.com/debriefdaily Twitter @sarahvmac @rebeccahuntley2
It's only Valentine's Day and already viewers and internet users around the world have more than enough contenders for the most talked-about--in other words, controversial advertisements of the year. Here in China, it's a dating agency advertisement which has hit a nerve with many single women here. In Japan, it's an airline advertisement which has offended foreigners. In America, well, it's a Coca Cola advertisement during Super Bowl which is SO inclusive and politically correct that it's annoyed a lot of people Conservatives and Liberals alike. - Dee Madigan, Creative Director of Madigan Communications - Wei-Na Lee, Professor, Advertising and Public Relations, University of Texas