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5 episodes with Martin Sorrell
3 episodes with Martin Sorrell
2 episodes with Martin Sorrell
5 episodes with Martin Sorrell
2 episodes with Martin Sorrell
2 episodes with Martin Sorrell
2 episodes with Martin Sorrell
2 episodes with Martin Sorrell
3 episodes with Martin Sorrell
The FTSE 100 slipped early on an albeit quiet day for company updates. Endeavour Mining was among those reporting though, with mixed results and the publication of an investigation into ousted former boss Sébastien de Montessus sending shares lower. WPP founder Martin Sorrell's S4 Capital also fell after reporting a fall in revenue for last year, alongside a one-quarter dip in earnings. In other news, British Gas owner Centrica faced scrutiny after it emerged its chief executive was given a £4.5 million pay rise to £8.2 million last year, as the firm benefitted from higher prices. And finally, a report from the Institute for Public Policy Research has claimed that nearly 8 million UK jobs could be at risk from artificial intelligence in a worst-case scenario. #proactiveinvestors #ftse #ftse100 #footsie #wpp #martinsorrell #S4Capital #centrica #britishgas #endeavourmining #invest #investing #investment #investor #stockmarket #stocks #stock #stockmarketnews
The FTSE 100 started the week on the front foot after strong gains on Wall Street on Friday ahead of the next round tech company earnings. Banks and US-focused stocks such as bookmaker Entain are leading the way in London with the blue chip index up by 16 at 7,478 in early trades. US tech will dominate this week with Tesla, Intel, and Netflix among those reporting and share prices have been rallying strongly in anticipation. In contrast, company news was light in London today with Martin Sorrell's new S4Capital rallying a little on a trading update that at best suggested things aren't getting worse for the ad agency. Compass is bolstering its position in the contract catering market with the £450m acquisition of CH&CO for up to £475m, while Endeavour Mining steadied the ship with a production update. Gold explorer Oriole Resources was among the small caps going well, jumping by a third after unearthing some big grades in samples from a project in Cameroon. #ProactiveInvestors #Entain #tesla #intel #netflix #S4Capital #CH&CO #EndeaviourMining #OrioleResources #invest #investing #investment #investor #stockmarket #stocks #stock #stockmarketnews
Ever wonder how a digital advertising giant like S4 Capital operates? Or how its founder, Martin Sorrell, climbed the corporate ladder to such an impressive height? This episode takes you behind the scenes with Sorrell himself, who not only shares his industry insights but also gives us a peek into his early years. Inspired by his immigrant father's teachings, Sorrell stresses the importance of reputation and the ability to enjoy one's career.As we dive deeper into the conversation, we navigate the challenges of Generation Z's struggle to balance work and life. What's more, Sorrell offers his perspective on the dramatic shift in the workspace dynamics brought about by the advent of working from home. The conversation doesn't stop there; we also examine the burgeoning impact of AI on the advertising world, dissecting its role in media planning, ad personalization, and overall agency efficiency. Sorrell, with his wealth of experience, shares invaluable insights into how younger generations can break into the industry and why social media is becoming an essential part of media plans.Lastly, we delve into the exhilarating world of tech dominance in the media industry. Sorrell paints a vivacious picture of the digital landscape, focusing on major players like Google, Meta, and Amazon. He shares his ambitious vision for S4 Capital and how he plans to keep it competitive in the fast-paced digital world. To add a dash of inspiration to the mix, Sorrell passionately talks about his driving force and the importance of authenticity, respect, and empowerment in the workplace. Don't miss out on a stimulating dialogue that ends with an exciting announcement about Sorrell's new career chapter. This episode reminds us that challenges can indeed be opportunities in disguise. Grab your headphones and join us for an enlightening conversation you won't want to miss.
Sir Martin Sorrell is the founder of WPP, one of the largest advertising agencies in the world, which he ran for over 30 years. He's currently the executive chairman of S4 Capital, which is a pure play digital advertising company he founded in 2018. In this episode, Auren and Martin dive into the fascinating intersection of AI in advertising, the economic impact of Brexit, and the ever-evolving landscape of ad revenue at big tech companies. Martin shares his global outlook for advertising, including the regions he's most bullish about, and he also outlines how the UK mishandled its economic opportunities with Brexit. Auren and Martin also dive deep into some technical concerns in the advertising space, including cookie deprecation, ad targeting, and brand building in the social media era. World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.You can find Auren Hoffman on Twitter at @auren and Martin Sorrell on Twitter at @martinsorrell.
#advertising #marketing #branding #metaverse #generativeai Wesley ter haar is the Founder of MediaMonks and board member of S4, Martin Sorrell's new era, new age services company. He Co-founded MediaMonks in 2001 to wage war on mediocre digital production, working tirelessly to grow MediaMonks into a creative production powerhouse with global reach and recognition. Former COO and lifeline for deadlines, SoDA board member, served as the inaugural president of Cannes Lions' Digital Craft jury in 2016, inducted into the ADCN Hall of Fame in 2018 and named an AdAge creative All-Star and part of the Adweek50 executives leading the way in transforming the industry. https://media.monks.com/https://nl.linkedin.com/in/wesleyterhaar Time Stamp 0:00 to 02:18- Intro, Media Monks Origin story 02:18 to 05:23- Generative AI & the impact on the creative industry 05:23 to 09:17- exponential technologies excitement & anxiety 09:17 to 10:46- targeted, personalised advertising 10:46 to 11:46-Assistive, contextual & hyper-targeted advertising 11:46 to 14:51- Marketing in the Metaverse 14:51 to 16:56- the gamification of storytelling 16:56 to 20:50- Staying relevant in a disrupted creative industry 20:50 to 23:37- Media Monks upcoming product 23:37 to 24:25-Media Monk Works 24:25 to 25:48- Media Monks Virtual Production Studio in Delhi 25:48 to 27:34-Media Monks' future roadmap 27:34 to 29:35- Pitch to clients on creating engaging content today Watch our highest-viewed videos: 1-DR R VIJAYARAGHAVAN - PROF & PRINCIPAL INVESTIGATOR AT TIFR India's 1st Quantum Computer- https://youtu.be/ldKFbHb8nvQ 2-TATA MOTORS- DRIVING THE FUTURE OF MOBILITY IN INDIA- SHAILESH CHANDRA- MD: TATA MOTORS-https://youtu.be/M2Ey0fHmZJ0 3-MIT REPORT PREDICTS SOCIETAL COLLAPSE BY 2040 - GAYA HERRINGTON -DIR SUSTAINABILITY : KPMG- https://youtu.be/Jz29GOyVt04 4-WORLDS 1ST HUMAN HEAD TRANSPLANTATION- DR SERGIO CANAVERO - https://youtu.be/KY_rtubs6Lc 5-DR HAROLD KATCHER - CTO NUGENICS RESEARCH Breakthrough in Age Reversal- https://youtu.be/214jry8z3d4 6-Head of Artificial Intelligence-JIO - Shailesh Kumar https://youtu.be/q2yR14rkmZQ 7-STARTUP FROM INDIA AIMING FOR LEVEL 5 AUTONOMY - SANJEEV SHARMA CEO SWAAYATT ROBOTS - https://youtu.be/Wg7SqmIsSew 8-MAN BEHIND GOOGLE QUANTUM SUPREMACY - JOHN MARTINIS - https://youtu.be/Y6ZaeNlVRsE 9-BANKING 4.0 - BRETT KING FUTURIST, BESTSELLING AUTHOR & FOUNDER MOVEN - https://youtu.be/2bxHAai0UG0 10-E-VTOL & HYPERLOOP- FUTURE OF INDIA"S MOBILITY- SATYANARAYANA CHAKRAVARTHY https://youtu.be/ZiK0EAelFYY 11-HOW NEUROMORPHIC COMPUTING WILL ACCELERATE ARTIFICIAL INTELLIGENCE - PROF SHUBHAM SAHAY- IIT KANPUR- https://youtu.be/sMjkG0jGCBs 12-INDIA'S QUANTUM COMPUTING INDUSTRY- PROF ARUN K PATI -DIRECTOR QETCI- https://youtu.be/Et98nkwiA8w Connect & Follow us at: https://in.linkedin.com/in/eddieavil https://in.linkedin.com/company/change-transform-india https://www.facebook.com/changetransformindia/ https://twitter.com/intothechange https://www.instagram.com/changetransformindia/ Listen to the Audio Podcast at: https://anchor.fm/transform-impossible https://podcasts.apple.com/us/podcast/change-i-m-possibleid1497201007?uo=4 https://open.spotify.com/show/56IZXdzH7M0OZUIZDb5mUZ https://www.breaker.audio/change-i-m-possible https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8xMjg4YzRmMC9wb2RjYXN0L3Jzcw Dont Forget to Subscribe www.youtube.com/ctipodcast
Martin Sorrell, Executive Chairman at S4 Capital, discusses his pitch to clients in a tougher economic environment, as S4 Capital delivers a 73% jump in gross profit in the third quarter. He tells Bloomberg's Charles Capel and Stephen Carroll that the upheaval at Twitter must be viewed in perspective, as the company only accounts for 1% of the global digital advertising market.See omnystudio.com/listener for privacy information.
Martin Sorrell, Executive Chairman and founder of digital ad agency S4 Capital, says he's expecting 2023 and 2024 to be economically difficult, but that demand for digital ads was still strong. He tells Bloomberg's Charles Capel and Stephen Carroll that the situation facing Europe "remains a big question mark". In its latest results, S4 Capital reaffirmed its revenue growth target for the year after it cut hiring costs and said it would focus on growth rather than acquisitions.See omnystudio.com/listener for privacy information.
We know how important it is to be inspired by both big businesses and individuals, which is why we are excited to present Talking Leaders, a bi-monthly initiative from the AHDB which will see a series of inspirational speakers share their life experiences and deliver impactful stories to the AgriLeader community. In our June broadcast, we have joining us Bruce Daisley - writer/podcaster of the critically acclaimed 'Eat Sleep Work Repeat'. Bruce is a best selling author and technology leader. He has become regarded as one the most respected thought leaders on the subject of workplace culture and the future of work. He spent 12 years running Twitter in Europe and previously YouTube in the UK. His book on improving workplace culture, Eat Sleep Work Repeat was the Sunday Times number one business bestseller in spring 2019. The Financial Times made it Book of the Month and it was shortlisted for CMI Management Book of the Year. In his business career Bruce was awarded ‘Greatest Individual Contribution to New Media' by New Media Age. He has been rated as the top leader in the UK tech sector by Campaign Magazine. In a prestigious survey of CEOs and MDs, in 2020 Bruce was again named the “Fantasy Hire” that most leaders would like to make – his fourth time of winning the accolade (other names placed included Jeff Bezos, Elon Musk and Martin Sorrell). He regularly ranks as the top-rated speaker at conferences in the US and the UK. Bruce grew up on a council estate in Birmingham. He started his working career in fast food restaurants to help him pay his way to become the first member of his family to go to university. After dozens of rejections, Bruce landed his first career role by taking a risk and drawing a https://twitter.com/brucedaisley/status/1042429859056807936/photo/1 (cartoon CV) of his life and mailed it to 50 employers.
A Load of BS: The Behavioural Science Podcast with Daniel Ross
I like to take the odd risk with my guests. I like to stretch beyond the realms of the beh sci academics and veer into business, sport, perhaps politics.This pod is a little different in its genre is that it is striving to get to the heart of human motivation. Why do we do the things that we do?Martin Sorrell is one of the titan's of global capitalism over the last 40 years and that's Sir Martin Sorrell, who made his name building the WPP advertising empire before departing acrimoniously 5 years ago, only to start his next venture S4 Capital barely having slid off the treadmill. Now 77, he shows no signs of slowing down.We talk about what he loves about his work, power and relevance, self-doubt and ending his news day diet by going to bed with Emily Maitlis. Well, if only. Martin is a polished, tough nut to crack but stick around and you'll get some very personal family anecdotes which go some way to explain the man.Show notesWhat Martin loves about what he doesKeeping physically and mentally fitNews day concluding by going to bed with Emily Maitlis Choose your Chairmen carefullyLove of power and need for relevanceSelf-doubtPutting money where your mouth isGetting people to do what you want them to doManaging incentives: Group vs. local levelArt vs science in advertisingCampaign magazine biasWhat makes Martin happy?Meaning of Judaism to MartinBefore you go, please leave me a review. I love hearing from you and your support makes all the difference to A Load of BS. Thank you!Subscribe for more here.Click here to access rewards to power your brainFollow me on Twitter.End Hype with Callye KeenEnd Hype coaches entrepreneurs to transform product ideas into business realityListen on: Apple Podcasts Spotify Missions to MovementsThe Podcast for Marketers Looking to Amplify Their Online PresenceListen on: Apple Podcasts Spotify Grow with the FlowA podcast to help firms and organisations transition to Agile HR, Performance...Listen on: Apple Podcasts Spotify
In this episode, Nigel is joined by General Lord Dannatt to discuss what Putin's real intentions could be. Former Chief Immigration Officer Kevin Saunders talks about the rise in migrants using lorries to cross the Channel. Then for Talking Pints, Nigel is joined by Martin Sorrell. See acast.com/privacy for privacy and opt-out information.
It's been four months since Media.Monks became the banner brand for Martin Sorrell's S4 Capital, the new-age global digital agency he launched in 2017. Since then, Media.Monks has merged with 24 companies across digital, content and data.Media.Monks Co-founder Wesley ter Haar is at the helm of making the integrated model work for clients at scale. Media.Monks employs more than 6,000 people in 31 countries under a single P&L. He's also got his sights set on the future of creativity (Metaverse, anyone?) and hiring more "makers" to Media.Monks' creative teams.Listen to this episode here now and subscribe to Campaign Chemistry wherever you get your podcasts!
Tim Ringle is Global CEO of Meet the People, an “international family of unified but independent agencies. In the three months since its inception, Meet the People has acquired 3 agency brands. Tim has bigger plans. He intends to bring in a total of up to 15 agencies, reaching from Canada and the US to Europe and Asia. “We have 400 people in North America right now. We want to be 2,000 people in at most 18 to 24 months globally.” Even though he is acquiring agencies at a fast pace, Tim says what he is not building a holding company. He explains that holding companies have been consolidating the industry, the trend a “survival response” to complications from the digitization of processes and channels and, more recently, because covid has changed how work is done. He says small agencies may need to hire one or more people “just to handle the benefits, taxes, payroll, inflation, and salary increases” of those employees who now want to work from “anywhere,” where “anywhere” has different laws, tax rates, and costs of living and working than at an agency's home office. Tim sees holding companies as a powerful trend. Even though there are 14,000 independent agencies in the United States, six major holding company networks “own sixty percent of the entire media industry within the agency space.” However, Tim says, they often don't act in the best interests of their clients because they are driven from the top by financial rather than client interests. He claims that both small, independent agencies and holding companies often fail in communicating when passing clients from one agency or holding-company-entity to the next. “They're only going to talk to each other if there's some money to be made in between . . . there's a lot of lost information . . . .” In Meet the People's “family,” the agency owns its affiliate agencies, but the people within those affiliate agencies also “own a part of Meet the People.” The network structure provides “a fully integrated approach for brands . . . to cross-pollinate across multiple services,” the opportunity for the agency to build multi-brand micro-offices, and scalable support for dealing with “anywhere” variances. Tim says, “Keep the brand, be the best you can, but let us create connective tissue between the different companies to see if we can increase share volume with a client.” Tim has a lot of experience building global agencies. He says he has learned that it is extremely important, “especially in the beginning of the engagement,” to build trust with the client. To do this, his team of disparate agencies will need to work as one. Tim is bringing his people together physically to take time to create “a deep understanding and culture between all the different offices, people, trades, and brands,” building what Tim describes as an “integrated DNA.” They also will be discussing the implementation of individualized OKRs (Objectives, Key Results), a tech tool for tracking accountability. Tim says his agency is very focused on operational excellence, on brand positioning, on bringing really good entrepreneurs . . . and on hyper-goals. He says it is important to make the right decisions now because, “if you build something with small cracks, they become massive gaps when you are at scale.” As his agency network continues to grow, Tim is excited about finding “really talented entrepreneurs who want to change the industry who can't or are tapping out” with their skills/abilities/finances and being able, through Meet the People, to provide the experience, capital, and structure and small-enough scale “where they can actually still move things.” Tim can be reached on his agency's website at: https://www.meet-the-people.com/. Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast I'm your host Rob Kischuk and I'm joined today by Tim Ringle, Global CEO at Meet the People based in New York, New York. Welcome to the podcast, Tim. TIM: Hi, Rob. Thank you for having me. ROB: It's great to have you here. Why don't you start off by telling us about Meet the People, what is the business, and what are you all best at. TIM: I think, to understand what we are building with Meet the People, you have to understand a bit of my background. I've been an entrepreneur in the agency space – primarily digital agency space for 24 years. That sounds long but I'm also 45 years old so I can carry that. I started my first agency literally in the basement of my friend's house. We started as a SEO agency digital marketing agency, very much focused on performance marketing. I was blessed to be able to do that in '98, '99 – when this industry was about to develop and therefore was able build that business to 150 people and then sell the business. After that, I did a reverse takeover of the company that bought my business –and that got me to around 400 people in Europe. So, I started my first business in Germany – my native Germany – and we scaled the 400 people agency that was all across Europe into 1,000 people. It was stock market listed in beautiful Paris. I left that to move to the dark side of the ad industry as I call it. Having built multiple agencies as an independent agency entrepreneur, you were always battling the holding companies, right? And I swore to myself many times because they beat me and sometimes I beat them. That's how it works, right? I swore to them I would never work for them. So, I ended up moving to New York City and working for 1 of the holding companies who always wanted to acquire my business. So, I did that for 3 years within IPG. I have to say the experience was amazing. I really learned a ton of stuff that I couldn't learn from being someone who was leading 1,000 people. Now I was part of 65,000 people. I inherited an agency there – once again, a performance marketing agency – around 1,000 people – and then left it after 3 years scaling it to 3,000 people. So, I've done this a couple of times and what we're building with Meet the People is what I would say is version number four of my vision of what an independent agency network should look like. We're building it with my 24 years of experience of what I liked and disliked in the agencies that I've built in the past. What I liked the most was that people in the advertising industry are mainly driven by culture. If you're good in your trade in advertising, you can get a job anywhere on the client side in tech companies. You can build your own company because marketing, just like legal, is a service that you always need everywhere. So, selling a product, branding a product, coming up with a marketing strategy is something you can use pretty much in every business in the world. It's 1 of the integrated parts. Why do people choose to work for an agency? Because they love the culture in agencies, right? What we're doing at Meet the People – when we looked at the industry and I had – I still have the same vision. I'm building a global agency network as an alternative to the large holding companies. I figured that nobody's talking about the people anymore. Everybody's talking about technology, data, automation, and how computers will replace us, how AI will come up with creatives – all this kind of stuff. It's true that the technology has enabled us to be extremely more efficient. But, in the end, the new Coke logo or the new “just do it” from Nike does not come out of AI or a computer, it comes out of the brain of a human being a creative strategist. So, we believe (or I believe) that we have to remember in the ad industry that it's all about the people. We are a service industry. Without the people who are sitting behind the machines and using the machines, tech enabled, we're not going to produce disruptive, new ideas that actually put a brand on the map. That's why we're building Meet the People. I can obviously talk much more about it. But that's kind of it in a nutshell. ROB: When you say an agency network . . . what does that look like when it's an agency network? It's not a holding company. I'm curious about the differentiation of some of the different agencies within the network and how you think about that – because your website is very people-centric. It's more about the people, the partners, than it is about this brand and this specialization and this other thing we just acquired and all that you see in the holding company world. TIM: Correct. So, why am I not calling it a holding company? A holding company has one purpose – and it is a financial orientation. right? So, a holding company is most a holding company because it is actually managed by finance people. I don't necessarily I don't want to diss anyone. But I would say that a finance-led company most probably will be struggling with creating the best strategy, best creative, and best outcome for their clients. They might create the best outcome for themselves, right? That's why we're not calling ourselves a holding company. We are running this network of agencies who, don't misunderstand me, we do own the agencies – and the people within the agencies own a part of Meet the People. That's the concept. We are building this, first of all, to fulfill a fully integrated approach for brands so, instead of just servicing one client within one specialty with one agency, we are allowing the conversation to be elevated and to cross-pollinate across multiple services. For example, when our creative agency, VSA Partners, out of Chicago, New York, and San Francisco. Beautiful, creative design work and strategy. When they come up with a brand refresh or rebranding or brand strategy – I would love to see that through until you actually can see it on TikTok, Snapchat, Instagram, LinkedIn – wherever that brand comes to life besides on brochures, in magazines, or the logo or the CI. Many independent agencies, because of their size and their financial scrutiny because they're small, can't invest a lot of capital into innovation or additional services. They can't see that journey through. That means you have a lot of inefficient handshakes in between. That happens in holding companies because they're structured that way, but it happens in independent agencies as well. One independent agency is a hundred people might be excellent in creative. The next one might be excellent in social media. But they're only going to talk to each other if there's some money to be made in between. There's a lot of lost information when a chief creative officer comes up with a brand strategy and somebody implements that on social media in community management. We want to make that a much more seamless flow with less barriers for the client but also more excitement for the people involved because you actually see the product living there and a colleague of you in another agency – but it's part of our structure – has basically put that on the social channel or billboard. ROB: When you come to thinking about – there's, obviously, within a holding company lots of capabilities, you're talking about these more seamless handoffs. How do you think about building that team? Did you go out hunting for best of breed agencies to bring them into the group or did you build some capabilities from scratch? How did you think about this? TIM: We were going to do both. We started Meet the People three months ago and since then we had 3 agency brands join us – so we acquired 3 brands. Three agencies and we're going to bring more than 10 – probably 15 plus – companies into Meet the People as a group. We're going to do that in North America – so we already have US, Canada, some capabilities. We're going to do it in Europe and then we're going to do it in Asia. How we decide what to go for depends on what services we need next in that journey. Right now, we have a very strong creative agency with VSA Partners and we have a very strong experiential agency with Public Labels. We have certain services that sit in a similar bucket where the client sees the service, so that adjacent service is part of the scope. If we don't service that ourselves. then we should basically fill that gap either with another agency joining us or with building these capabilities organically with the acquire or actually hire before revenue. Ultimately, we want to have a seamless handshake between the different trades. ROB: We have 2 former guests who have been acquired into a similar opportunity recently – which is interesting. We had Chantel from Imagine Media and Techwood Digital were both acquired. Jared Belski, who was the CEO of 360i, has rolled up 3 or 4 agencies. That's all I know. Is this a trend or is this just 2 people that happen to have done a similar thing and why now? TIM: No, it is a trend. As much as I don't like the traditional holding company model, we have to respect that the holding companies have created an industry. Because there's 14,000 independent agencies in the United States alone. Fourteen thousand and there are six networks and the six networks own sixty percent of the entire media industry within the agency space, right? So they've created an industry. We all live in that ecosystem and that industry. The trend right now and primarily driven by the extreme success of what whatever intention Martin Sorrell, Sir Martin Sorrell, had to bid as for capital. If it was ego, if it was revenge, I don't know. He only knows. But he has been extremely successful from a financial perspective doing that because there is a gap, a vacuum in the Market. So, there's models like that that are older than the S4 Capital MediaMonks model. MediaMonks is only 3 years old but Stagwell MDC by Mark Penn is 5-6 years old and You & Mr. Jones is also 7 years old, I think. So, there's a couple of these what we call an agency rollup network model. They existed for years. What has changed in the industry is covid has accelerated the fact that independent agencies got scrutinized because of their size. Before, when you were 100 people, you could live a very good life as an independent agency. There's two real trends. One is the digitalization of processes and channels. At the same time covid is putting extraordinary pressure on talent, new work. This is all very complicated for smaller companies to handle because now your people tell you, “I want to work from anywhere.” How are you going to do that from a benefits perspective . . . tax perspective? It creates complications. Clients are the same. “Oh, I don't need you to come into my office anymore, but I want to take T&E out of your expenses.” Economy of scale becomes more and more important. A couple of people have understood that, so these networks are created over the last couple of years. But they're also created all over the planet. So there are networks in Asia, networks in Europe, networks in the US. There's only very few who can bridge multiple continents. This is one thing we're going to do with Meet the People. We're going to bridge multiple continents because we believe (or I believe) that our clients want the same quality of service across multiple jurisdictions that are not only North America. So, I've not invented this model, right? They exist. They're very successful. The main reason why they're successful is that, when you have, as I said, 100 people on your P&L, it's very difficult for you to invest a million dollars into innovation technology. You might only have a million dollars of profit and you want to keep some of that. Usually, it's very difficult for them to hire before revenue, to anticipate bigger jumps. In economy of scale, it's easier for us to say, “Ten, twenty percent of our EBITA goes to a business strategy consultancy layer that most agencies can't afford or a technology IP that you actually own as a company. We can make these investments. And that makes it extremely attractive. ROB: How do the capital markets feel about this sort of arrangement? I know there's a lot of money out there looking for yield. I could also see the case that you just have to self-finance this sort of thing if you want to. Where is the money side of the world? Are they looking to fund this sort of thing because they need something to believe in and something that's going to give them better than inflation? Although inflation is getting pretty good now. TIM: Let's make a relatable example. Let's imagine you have a million dollars excess capital right now. You have it lying around. Where are you going to put it? You can put it into crypto. Very risky. You can put it into NFTs. Even riskier. You can put it into traditional venture capital. So, there's a lot of money in the market. But there's also a lot of options in the market. You know pre-IPO, post-IPO, or FinTech, software as a service, space – there's so many categories. The service business as a sector in general or the advertising industry service side of it – not MarTech AdTech – it's not the most attractive industry to invest money. Why? Because you have no tangible assets. The desks, the computers – they're all at home right now. As people, as a company, you maybe own intellectual property. But mostly you have a lot of walking assets and that's your people. For the longest time, the ad industry was not super attractive for larger investors. That has dramatically changed because of the pressure coming from tech. Tech has gotten so heavy on advertising and so relying on advertising. Same time that there's more capital in the market and that a couple of people, including Sir Martin and others, have proven that you can make real money there. Most of the investment in this space is private equity and I would say large family offices. ROB: It's fascinating just to see this emerge. I think I hear what you're saying that you know there's all these different factors in play, right? You have some firms that are a little bit “walking wounded” due to . . . it does get complicated when people want to be in different states and now you're having to pay taxes on your payroll in different states. There's an economy to having 1,000 people, 10,000 people where you know what there's a department that handles that baked into the margins of the overall business. I totally get it. TIM: Yeah, and you don't go through this alone, right? If you have a 50-people business and 20 people decide they don't want to work from New York anymore or LA, they're going to work from anywhere, you need to hire at least 1 more person just to handle the benefits, taxes, payroll plus inflation increases plus salary increases. So, it's complicated. What's important about Meet the People is we give that layer at scale, but the agency brands stay independent in their DNA. We're not changing their brands. VSA Partners that joined us at the beginning of the year is VSA Partners. They've done that. This work for 40 years . . . successful. They're an incredible, talented shop and great people. Why would we change any of that? Doesn't make any sense. Keep the brand, be the best you can, but let us create connective tissue between the different companies to see if we can increase share volume with a client. You're already sitting on an amazing client. You define the strategy. Why don't we talk about who actually builds the website, who actually manages social media? Why don't we talk about it because we already have that relationship? That is very attractive to companies who don't have that client access. There's a lot of independent agencies who are very specialized, who would die to get into a client like Google or IBM or Ford who just can't because they don't have the gravitas. ROB: When it comes to new and existing business, it sounds like you have some thoughts about the role of location. But the role of location is different from what it used to be. On the one hand you mentioned having offices and having people in these different geographies. But you also had this dynamic where some of the agencies that are joining the network may have played very much off a home field advantage that may not be the case anymore. So, how are you looking at the strategic role of geography? TIM: I think geography stays extremely important. I'm someone who grew up with in-person meetings and built businesses within in-person meetings. I do believe in-person meetings to create chemistry. Especially in the beginning of the engagement with the client, it's extremely important because you're not only buying a service, you're buying the trust into the person across from you. Because there's so many agencies out there. So many service providers out there. Who are you going to go for if the service is extremely comparable and they sadly so are? In the creative space, not as much, but in the digital execution, who does better search than that person – there is a chemistry factor to that. I think in person will stay extremely relevant. Our strategy here is to say, instead of having large headquarters, we're going to have more micro-offices. When we have 10 agencies, let's say in North America, it's extremely likely that we end up having 20 offices all over the place. Instead of having one person in a WeWork, we're going to have 20 people from maybe 5 different agencies in Austin, Texas. Or we're going to have the same in Dallas, or we're going to have the same in San Francisco. We already have 5 offices in North America and anyone from these companies can really work from anywhere within these proximities. We also hire outside of these proximities because we want to have at some point an office in Miami, maybe in New Orleans, and whatnot. So, I foresee that we have certain client-centric larger footprints in New York, LA, San Francisco. We have Boulder, Colorado, we have Chicago, we have Toronto . . . but we're going to have a lot of micro-offices because we need to have flexibility. That's new work. This is part of that. Maybe one of the things we got from covid . . . besides covid. ROB: Really fascinating. Tim, we quite often ask people what lessons they've learned and what they would do differently, but it strikes me that you are actually in the process of getting to do things differently. You know we say, what would you do if you were starting over? You, you have had a chance to do that in some cases. An interesting thing about this model is you're kind of starting on third base but you have agencies who have made it here on their own journeys and you're having to coalesce something together. What are you doing differently in the structuring of Meet the People that you learned in your past and said, “It's got to be different”? TIM: One thing that we're doing the same is creating a deep understanding and culture between all the different offices, people, trades, and brands. I've done this before. The last business I managed for IPG, I ended up having 72 offices around the globe. The business before had 25 offices around the globe and we made sure that these people met physically. It sounds counterintuitive during covid but, the fact that you spend time together workshopping. For example, let's say we have five companies and all their creatives can come together in one location for three days and talk about the differences of their work approach. That would be such a forming experience for them because they all are going to learn from that. You have some people who have done this for 40 years. You have some people who are doing this for 4 years. It's that culture of respect, of understanding, of bringing the different traits together. I think that is extremely powerful. I learned through this journey that you can have you can have the best product in the world. If your people don't believe in it, you're not going to go anywhere. Creating that belief and creating that culture and creating that integrated DNA is a little bit of magic that's extremely important to build a successful business. That's what I learned. What I go to do different, and I kind of promised my wife I would, is travel less. I don't think that's not happening. What I try to do is travel a little bit less because covid allows for that new model. The second thing that I learned is to run an agency a little bit more like an agile tech company. Not because I want to strip away the creativity or anything – none of none of that. The problem in many agencies is that there's a lack of accountability because of a mutual understanding that the creative process is complicated. You know what I mean. Building a tech product is as complicated and needs as much creativity. But somehow there are better levers or control mechanisms in there that allow you to achieve a target in your planning session a little bit quicker and more agile. We want to apply a little bit of startup thinking to a very traditional industry. ROB: I think anybody in the startup industry would claim the same degree of creativity and the same degree of craftsmanship. I'm very much from a software development background and if you want to talk about something that resists measurement. People always say, “Building software is not the same as building a house. You can stamp out houses, but software is a different thing.” Yet within technology there are certain constraints that you talk about. You don't get to just walk away and say, “Well I'm sorry. It'll take some amount of time and we'll show up and it'll be great. There's process to it. TIM: In the advertising industry, that is not always the case. People walk away and they say, “I'm going to come back in a week or two because I don't know when I'm going to come to a product.” I get that because it's creative and it needs time but in many of these trades you can have OKR's, for example. So you can have certain accountability factors or set certain targets. That's how you can manage a large company. A bit more agile and efficient. ROB: Yeah, so to talk about OKR's for a moment because they're popularly said, but I think sometimes poorly understood. Where did you come to a good understanding of them and how do you think about deploying them? TIM: I've got to be honest with you. This is why I got my management team together in New York this week. They're all here in the office in New York – came in from Germany, London, Connecticut. Sounds like a long trip but we're all coming together. ROB: Can be. TIM: We are coming together right now, here in New York, to decide “how do we implement OKR's within an agency environment” and we're not done with that journey. We're not done with the discussion, but we do know we want to approach it a little bit different than the last 3 times we did it together. I think in six months' time I can answer that question much better. I do believe that OKR's need to be very individualized. Your overall underlying principles are the same, but you have to individually craft it towards your organization because you don't want to over-engineer it as well, right? You need to give people the freedom. So, I will be able to answer that question in three to six months ROB: Sounds good, sounds good. Tim, as you're thinking about what's next for Meet the People and for this evolved holding company model, what's coming up next? What are you excited about? TIM: For us, it's hyper-goals. We have 400 people in North America right now. We want to be 2,000 people in at most 18 to 24 months globally. So, we are very much focused on making the right decisions now because, once you build something with small cracks, they become massive gaps when you are at scale. So, we're very much focused on operational excellence, on our brand positioning, on bringing really good entrepreneurs. When I look at companies, we have to do the financial background checks and stuff like that needs to be in order. But I'm looking much more for entrepreneurs who see that the industry needs to change. That is where the minds are aligned with the companies we are looking at and acquiring and partnering with. That's what I'm most excited about, finding really talented entrepreneurs who want to change the industry who can't or are tapping out with their skills or their abilities or financially and asking, how do I get from 50 to 100 people? How do I get from 100 to 200 people? We bring the experience. We bring the capital. We bring structure where they can actually still move things – because we're not 10,000 people or 5,000 people like our competitors are. So, that's what gets me most excited. Then, obviously, there's always something new in our industry, there's always something new, right? It never stops. I remember when I built my first agency, I thought, when I master search, I'm going to be done with this. Affiliate marketing comes along. Oh well. Then I master affiliate marketing. Then social came and I mastered social. Programmatic came. It never ends – and that's also, to some extent, very exciting because you keep having to learn and adapt. At some point, I will age out, where people will tell me, “Tim you know what? Just drink your coffee. You know we have got it because you don't, and you don't get it anymore.” ROB: (Laughs) Ah, so it's always a struggle to try and figure out what things you might be aging out of and what things are just a little weird. It's always a little bit of both. TIM: That's right. And what's the little bit of bullshit right now in the industry that you can just face over. You don't need to go deep. ROB: I think there were moments early in social where it felt very experimental. It felt very strange. It felt very frothy. We've been through that on an influencer. You were around. I was around. You look at the crypto world and it seems almost like – I could be dead wrong – I think the thing that's most misunderstood but also well observed now about the dot Com era is everything happened eventually. But it didn't happen then. That's maybe where we're at with crypto. I'm not sure. TIM: Well, like crypto is one thing, but then think about NFTs, right? ROB: Yeah, I'm lumping that in. Yeah TIM: Okay, if you lump it all into one OKR, fair enough. I can talk for hours about my diverse opinions on NFTs and the NFT world. Nevertheless, we have clients who are extremely excited about and who really want to deploy capital, being part of that industry because there's the strong underlying belief of making something really good at the same time. There is this unnecessary social hype on certain topics where I'm thinking, “Guys, you're destroying something that was meant to be really good. I think blockchain and crypto is falling or has fallen into a similar trap where the underlying idea . . . because technically I'm an engineer, right? I got my first pc when I was eleven. Taught myself coding and all this kind of stuff. So, I love the idea of blockchain and decentralized holding of assets and accountability and ledgers. That's amazing. It could solve so many problems in world. The problem is that when dodgecoin comes along in Shibona or whatever, the next thing is, it drags it in the dirt. The underlying technology is incredible. The sad story is people want to get rich fast and lots of them don't. ROB: That's right. It happened before. People built the worst websites in the world for a couple million bucks back once-upon-a-time early internet. TIM: But you remember when you could buy 1 pixel on a website or something like that for a thousand dollars and there were these crazy businesses out there and it's coming back, just differently now. My hope is that just like the dot com bubble . . . yes, there was a hype. Yes, there was a crash but, after that an actual industry developed. So, I'm hoping that we're going to go through the same thing with NFTs and some of these offsprings of crypto. ROB: That makes complete sense. Well, Tim, Thanks for hopping on. Thanks for illuminating us on what's going on in this holding company opportunity, what you're doing with that. I think it's interesting you started and you kind of knew what it looked like to run a large organization. I can imagine starting with 2 people in a closet might not always be the best use of those skills. It's neat to see the industry lining up in a way that that lets us see so much happen so quickly. So, thanks for coming on. Good to have you, Tim. TIM: Thanks Rob for having me. Thank you so much. Really appreciate it. ROB: Alright, be well, thanks, bye.
Welcome to Money Talks – a series of interviews with me Liam Halligan, Economics and Business Editor of GB News. In this episode, I talk to advertising industry legend Martin Sorrell. After working at Saatchi and Saatchi group during the 1980s, Sorrell then set up the world's largest advertising and PR group - WPP. Since leaving WPP, Sorrell has set up yet another business, S4 Capital, which is focused entirely on digital advertising - this at a time when digital advertising now accounts for the majority of the world's multi-billion-pound global advertising spend. Hosted on Acast. See acast.com/privacy for more information.
Morse Morning Call - Atualize a sua semana para tudo que está rolando no mercado digital e de inovação em poucos minutos. Link das notícias: 01/ WhatsApp adiciona possibilidade de achar um negócio próximo a você https://www.theverge.com/2021/9/16/22677065/whatsapp-business-directory-brazil-sao-paulo-e-commerce 02/ Impacto do YouTube no PIB brasileiro foi de R$ 3,4 bi em 2020 https://exame.com/tecnologia/youtube-pib-brasileiro-r-34-bi-2020/ 03/ Mídia Out of Home: alcance permanece alto, mesmo com pandemiahttps://www.meioemensagem.com.br/home/midia/2021/09/17/estudo-mede-audiencia-da-midia-out-of-home-na-pandemia.html 04/ Mailchimp é comprado por US$ 12 bilhõeshttps://techcrunch.com/2021/09/14/intuits-12b-mailchimp-acquisition-is-about-expanding-its-small-business-focus/ 05/ Canva é avaliado em US$ 40 bilhõeshttps://techcrunch.com/2021/09/14/canva-raises-200-million-at-a-40-billion-valuation/ 06/ Apple pode não mudar sistema de pagamentoshttps://www.theverge.com/2021/9/13/22671736/epic-apple-fortnite-antitrust-case-ruling-appeal-decision 07/ S4, de Martin Sorrell, compra a empresa de serviços tecnológicos Zemoga https://www.reuters.com/business/martin-sorrells-s4-capital-acquires-tech-services-group-zemoga-2021-09-17/ 08/ Amazon planeja evento de produtos de beleza https://www.cnbc.com/2021/09/15/amazon-plans-october-beauty-sale-to-hook-early-holiday-shoppers.html 09/ Amazon oferece entrega gratuita em Deliveroo para assinantes Primehttps://www.theverge.com/2021/9/15/22675165/amazon-prime-deliveroo-plus-bundle-subscription 10/ Americanas compra aplicativo de leitura Skoobhttps://labsnews.com/en/news/ecommerce/americanas-buys-digital-platform-of-reading-skoob/ 11/ WhatsApp testa função de transcrição de áudio no iPhone https://www.theverge.com/2021/9/13/22671185/whatsapp-voice-notes-transcription-ios 12/ Tencent vai permitir compartilhamento de links de rivais no WeChathttps://www.wsj.com/articles/chinas-tencent-says-it-will-make-it-easier-to-share-links-to-rivals-on-wechat-11631883457?mod=tech_lead_pos6 13/ /Coreia do Sul multa Google por bloquear personalização de Android https://exame.com/tecnologia/coreia-do-sul-multa-google-por-bloquear-personalizacao-de-android/ 14/ SoftBank afirma que vai investir pelo menos US$ 3 bilhões na America Latinahttps://www.cnbc.com/2021/09/14/softbank-announces-second-latin-america-fund-with-at-least-3-billion.html 15/ Discord recebe investimento de US$ 500 milhões e é avaliada em US$ 15 bilhões https://link.estadao.com.br/noticias/empresas,em-crescimento-acelerado-discord-recebe-investimento-de-us-500-mi,70003841794 16/ SpaceX lança foguete com tripulação de civis no espaço https://www.space.com/spacex-launches-inspiration4-civilian-orbital-mission 17/ Apple lança novo iPhone - mas não surpreende o público https://www.nytimes.com/2021/09/14/technology/apple-new-iphone-event.html 18/ Zoom vai operar no Facebook VR https://www.theverge.com/2021/9/13/22667556/zoom-live-translation-whiteboard-update-vr
S4 Capital chairman Martin Sorrell shares in a fireside chat how the tech wars will impact Southeast Asia, why he thinks pitching is artificial and why S4 Capital believes in "landing and expanding" instead.
Martin Sorrell discusses growing a business during uncertain economic times and the future of digital marketing. The CEO Speaker Series is a unique forum for leading global CEOs to share their insights on issues at the center of commerce and foreign policy, and to discuss the changing role of business globally.
Earlier this month, the advertising world lost one of its true legends, and Manchester United one of its greatest ever supporters with the passing of Dave Buchanan. Dave was one of the genuine good guys and a great friend to all those who adored him. May he rest in peace. Paul Burke memorial article in Campaign - https://www.campaignlive.co.uk/article/kind-decent-fun-tribute-dave-buchanan/1701719 *************************** DAVE BUCHANAN HAS A PINT WITH SEANIEBEE In a week that finally saw the demise of Martin Sorrell, we are joined by veteran, UK adman Dave Buchanan to bemoan the general decline of the ad business over the past 20 years. Born and bred in working class Manchester, we chart his life journey framed by a love of Manchester United that saw him attend almost every game (home and away) over two decades. We also discuss the racism endemic in football during the 1970s and 1980s and how the sport has changed down the years; the potentially debilitating consequences of the relentless march of unchecked technology; and how many creative University courses' preference for conformity tends to crush the creativity, free spirit and hunger in their students. Links: Maltesers work: tinyurl.com/gn52fc2 Scope Charity: www.scope.org.uk Racism in English football: tinyurl.com/y8tzlgx7 Highlights of United's greatest ever match: tinyurl.com/ya8tfloo A Pint With Seaniebee Audible Feast's list of Best Podcast Series of 2017: tinyurl.com/ya5yj9vs Top 12 Best New Podcast Series of 2016: tinyurl.com/gps9tn5 50 Best Podcast Episodes list 2017: tinyurl.com/y7ryajat 50 Best Podcast Episodes list 2016: tinyurl.com/hp83rnw Release date: December 15th 2020 Runtime: 53m Recorded: Dublin (London)
There is no denying the essential role of creativity in marketing. But there has been a lot of talk about the struggling health of creative shops over the last decade. Industry veterans like Martin Sorrell seem pretty convinced the future doesn't even require much of what used to define them in the past. Meanwhile, media agencies have been playing a bigger role in driving communications plans, often at a good intersection of data, media partnerships and production. But is there really a dynamic benefiting media over creative? And would that even be beneficial to our industry?
Martin Sorrell suggests working from home could be the new norm, but Richard Tice says fire employees that won't come back to the office!
Part three: Sir Martin Sorrell and Dean DeBiase have in-depth discussion at Digital Media Summit --- Send in a voice message: https://anchor.fm/rebootchronicles/message
Part one: Sir Martin Sorrell and Dean DeBiase have in-depth discussion at Digital Media Summit --- Send in a voice message: https://anchor.fm/rebootchronicles/message
Part one: Sir Martin Sorrell and Dean DeBiase have in-depth discussion at Digital Media Summit --- Send in a voice message: https://anchor.fm/rebootchronicles/message
Advertising legend and S4 Capital CEO Martin Sorrell calls in from his home in London, where he is social distancing while managing a 2,500-employee organization across 30 countries. In this episode, he shares his take on how the impending recession will affect the ad industry, which consumer and business habits might permanently change from this crisis and why “social distancing” is a misleading term.
Before the Clouds (Business, entrepreneurship, hustle, influencers, career advice, marketing, jobs
Wesley ter Haar is the Founding Monk of MediaMonks and board member of S4, Martin Sorrell's new era, new age services company. He co-founded MediaMonks in 2001 to wage war on mediocre digital production, working tirelessly to grow MediaMonks into a creative production powerhouse with global reach and recognition. Working from MediaMonks’ LA office, Wesley acts as MediaMonks’ COO, making him a self-described ‘lifeline for deadlines’ and ‘Project Manager of Project Managers’. Wesley also sits on the boards of SoDA. He’s a sought-after speaker and jury member, most notably serving as the inaugural president of Cannes Lions' Digital Craft jury in 2016. He was inducted into the ADCN Hall of Fame in 2018 and was named an AdAge creative All Star and part of the Adweek50 executives leading the way in transforming the industry. To stay connected with your host, follow @thomas.ma7 on Instagram
Op deze laatste thuiswerkdag en elfde aflevering praten Mark en Matthijs samen met een mystery guest over de toekomst volgens Martin Sorrell en de impact van de crisis op het biermerk Corona. Shownotes: De shownotes makkelijk via de mail ontvangen? Schrijf je dan in via www.wayneparkerkent.com/briefly - LinkedIn van Frank Gorenhttps://nl.linkedin.com/in/frankgoren - De microfoon van Frank https://www.bluedesigns.com/products/yeti/ - De webcam van Frank https://www.logitech.com/nl-nl/product/c922-pro-stream-webcam 13:35 Sorrel en Goldman Sachs denken dat de recessie heftig maar kort wordt https://www.campaignlive.co.uk/article/martin-sorrell-predicts-q4-recovery-warns-spending-recession-nonsense/1679082 https://fortune.com/2020/03/20/coronavirus-economic-predictions-goldman-sachs-recession-gdp-2q-2020/ 16:36 Trailer van The King of Kong https://www.youtube.com/watch?v=L5XvArGGIzk 17:26 Podcast de volksjury https://open.spotify.com/show/3L3UY0Ub5Gr10hHfE3HOao?si=iNgtf_PETKCi3kf4N3ekRQ 19:34 Marketing Tribune Stelling: ‘Merk zonder podcast is kansloos' https://www.marketingtribune.nl/media/nieuws/2020/03/stelling-merk-zonder-podcast-is-kansloos/index.xml 22:45 Hoe gaat het nu met purpose? https://hbr.org/2020/04/coronavirus-is-putting-corporate-social-responsibility-to-the-test 34:38 ‘Amerikanen laten Corona-bier links liggen vanwege het gelijknamige virus' - Klopt dit wel? https://www.volkskrant.nl/wetenschap/amerikanen-laten-corona-bier-links-liggen-vanwege-het-gelijknamige-virus-klopt-dit-wel~b8dae3c6/
Exponentielles Wachstum, atemberaubende Zahlen in Bezug auf Umsatzentwicklung und neue Mitarbeiter – das prägt die Startup-Welt. Genauso wie die Suche nach besseren Geschäftsmodellen, der ultimativen Customer Experience, nach Disruption. Dass dieser Geist absolut jede Branche erfassen kann, ist bekannt. Die Werbebranche macht da keine Ausnahme. Nur beim Alter der Akteure ziehen die Beobachter meist noch klare Grenzen. Auf dem zurückliegenden Websummit bewies Martin Sorrell, dass Disruption auch auch vor Altersgrenzen nicht halt macht. Der einstige WPP-Gründer und -Frontmann hat mit S4Capital 2018 seinen Angriff auf die etablierten Werbefirmen gestartet. Im Alter von 73. Sein Startup ist längst über eine Millarde Euro wert -und damit ein so genanntes Einhorn. Und längst jagt der alte Neugründer die dicken Fische mit den ganz großen Etats – dieses Mal mit rein digitalen Mitteln. Auch in Deutschland. Gevestor hat die Werbe-ikone auf dem Websummit getroffen.
Today’s guest needs no introduction. And yet, over the past 21 months, the financial wizard who built WPP into the world’s largest advertising holding company has been busy reintroducing himself as the executive chairman of S4 capital. Days before his 75th birthday, we discuss everything from what motivates him today, why the holding company model he helped create is an “albatross,” what the game plan is for S4 and why he bristles at the old criticism that he is not a creative person.
We’ve tracked a trail from London to Sydney and back again this week, to catch our latest podcast guest Jane Evans. Many are billed as being ‘brutally honest’, but Jane wrote the rule book on “not giving a f*ckery.” Jane has worked for some of the biggest agencies on the planet, including JWT and Ogilvy, before setting up her own agency Giant Leap, where clients included Revlon, Maserati and a bevy of beer breweries. But arguably her greatest work is being done now, running Janee; a part-advertising agency, part-activist organisation that is fighting for gender equality and diversity in advertising and society, and giving a voice to a new breed of superwomen. She talks to us candidly on this, the heyday of the Ad Industry in Australia, how Martin Sorrell then f*cked it all up, what makes great ads work, why modern beer ads don’t work, being a Mum, and a whole lot more. ///// Jane and Uninvisibility: Jane on Twitter (https://twitter.com/janee) Jane's Website (https://www.janee.london) The Uninvisibility Project (https://www.uninvisibility.com) Instagram @Uninvisibility (https://www.instagram.com/uninvisibility/) Twitter @Uninvisibility (https://twitter.com/uninvisibility) Uninvisibility on Facebook (https://www.facebook.com/uninvisibility) Jane Evans on LinkedIn (https://www.linkedin.com/in/janeelondon/) Book Recommendation: Business As Unusual (https://www.amazon.co.uk/Business-As-Unusual-Journey-Roddick/dp/000710796X/) by Anita Roddick Jane dedicates her show to the amazing Verna Wilkins, founder of Tamarind Books. Here is one of the publications that the pioneering Verna wrote (https://www.amazon.co.uk/Dave-Tooth-Fairy-Verna-Wilkins/dp/1787415406/) herself. /////
This podcast interview focuses on product innovation that has the power to democratize the skills of great leaders and make every one of us more productive. My guest is Omar Tawakol.Omar Tawakol is Chief Executive Officer of Voicea which was recently acquired by Cisco. Prior to Voicea, Omar Tawakol was the founder and CEO of BlueKai which was the leading Data Exchange and Data Management Platform company in the marketing industry. Oracle acquired BlueKai in 2014. At Oracle, Omar was the SVP & GM of the Oracle Data Cloud (ODC). The ODC pioneered the Data-as-a-Service category and was used by 97 of the top 100 US brands to create a 360o view of their customers across all channels. Omar earned an MS in CS from Stanford (BS, MIT) where he researched and published work on AI agents.Their promise: “Voicea transforms your meetings into time well spent”. This inspired me, hence I invited Omar to my podcast. We explore what’s broken in our busy business life that are increasingly loaded with meetings, and what can be if technology and people blend in the right way. Here are some of his quotes:I was running the Oracle Data Cloud after Oracle acquired my company BlueKai.I'd meet with some great leaders like Satya at Microsoft, of course, Larry Ellison, sir Martin Sorrell, just great business leaders.What struck me when I'd meet them is that they'd be in a meeting with me completely focused on our conversation. They didn't have their laptop open so that they could take notes and then get distracted. They weren't looking at their phone, they were looking at me.And when they left the meeting, there was an email with a follow up, and you realize, of course, they have a staff around them. That's helping them, but they also had some excellent skills themselves. And so, given how much time we spend in meetings, it's one of the largest time sinks of all knowledge workers, I saw that there was an opportunity really to help democratize the skills of these great executives.During this interview, you will learn four things:That a new generation of applications is arising around the concept of a Voice First UI – and that this could open up a wealth of innovation opportunities for youWhy the best way to solve a problem is often to do the very opposite of peoples’ natural reaction. Voicea for example transforms habits such as the fear of missing out to the joy of missing out.How big impact is created by looking for areas where you can have a position of data advantage or ideally data dominance.Why you should aim to embed elements of virality in your solution – elements that people talk about, and create desire amongst others. See acast.com/privacy for privacy and opt-out information.
It's tech week at Adwee so we'll talk about the NexTech event happening in New York City this week featuring our cover star Sir Martin Sorrell. Also, a recap of Amazon's week, from Prime Day to the EU investigation. Plus, Cats! The Trailer. This week's panel is: • David Griner, Adweek Creative & Innovation editor and podcast co-host • Kimeko McCoy, Adweek social editor and podcast co-host • Lisa Lacy, Adweek retail reporter • Ronan Shields, Adweek ad tech reporter
科技新贵、自媒体、短视频、MCN…数年之间，中国市场的变革让传统4A巨头们显得严重跟不上时代，创意让位给了大数据，昂贵有质感的TVC被「接地气」的草根KOL们逼到角落。广告狂人们的时代真的要落幕了吗？作为全球最大的广告集团，WPP及其旗下的奥美、群邑、智威汤逊正是经典4A们的代表，本期《忽左忽右》，我们请来了前WPP集团中国区CEO、如今已经转型成投资人的李倩玲女士，为我们带来她曾经作为广告帝国管理者的困境与思考。 【主持】 程衍樑（新浪微博：@GrenadierGuard2） 杨一（新浪微博：@杨一1） 【嘉宾】 李倩玲，Withinlink碚曦投资协作体创始人 [03:30]在1990年加入智威汤逊 [05:20]WPP在八十年代通过一系列并购崛起成广告巨头 [08:00]李倩玲总结WPP的“三个十年” [11:40]“传立”的诞生故事 [19:10]中国大陆广告行业在世纪初的特点 [25:50]代理商在今天还有价值吗？ [30:25]身为4A帝国的前掌门，如何看待广告代理行业的颓势？ [36:10]“可是我没有办法说服他们。” [37:50]李倩玲与苏铭天（Martin Sorrell）的协议 [42:15]跳出大集团亲手创业才知许多事“不一样” [45:30]从戛纳广告节到戛纳创意节 【音乐】 "The NeverEnding Story"（Limahl·Don't Suppose·1984·EMI） "My Special Angel"（Bobby Helms·My Special Angel·1957） 您可以通过网易云音乐、Spotify搜索「忽左忽右 BGM」，获得节目完整歌单。 【logo设计】杨文骥 【收听方式】 推荐您使用「苹果播客」、Spotify或任意安卓播客客户端订阅收听《忽左忽右》，也可通过喜马拉雅FM、蜻蜓FM、 荔枝FM、网易云音乐收听。 【本节目由JustPod出品】 【互动方式】 微博：@忽左忽右leftright 微博：@播客一下 微信公众号：忽左忽右Leftright 微信公众号：播客一下
科技新贵、自媒体、短视频、MCN…数年之间，中国市场的变革让传统4A巨头们显得严重跟不上时代，创意让位给了大数据，昂贵有质感的TVC被「接地气」的草根KOL们逼到角落。广告狂人们的时代真的要落幕了吗？作为全球最大的广告集团，WPP及其旗下的奥美、群邑、智威汤逊正是经典4A们的代表，本期《忽左忽右》，我们请来了前WPP集团中国区CEO、如今已经转型成投资人的李倩玲女士，为我们带来她曾经作为广告帝国管理者的困境与思考。由李倩玲Bessie主持的播客《贝望录》已于7月10日上线，可通过喜马拉雅FM、苹果播客及其他泛用型播客客户端收听。【主持】程衍樑（微博：@GrenadierGuard2）杨一（微博：@杨一1）【嘉宾】李倩玲，Withinlink碚曦投资协作体创始人●[03:30]在1990年加入智威汤逊●[05:20]WPP在八十年代通过一系列并购崛起成广告巨头●[08:00]李倩玲总结WPP的“三个十年”●[11:40]“传立”的诞生故事●[19:10]中国大陆广告行业在世纪初的特点●[25:50]代理商在今天还有价值吗？●[30:25]身为4A帝国的前掌门，如何看待广告代理行业的颓势？●[36:10]“可是我没有办法说服他们。”●[37:50]李倩玲与苏铭天（Martin Sorrell）的协议●[42:15]跳出大集团亲手创业才知许多事“不一样”●[45:30]从戛纳广告节到戛纳创意节【音乐】 "The NeverEnding Story"（Limahl·Don't Suppose·1984·EMI）"My Special Angel"（Bobby Helms·My Special Angel·1957）【logo设计】杨文骥【收听方式】推荐您使用泛用型播客客户端订阅收听《忽左忽右》，也可通过喜马拉雅FM收听。【本节目由Ample Podcast出品】【互动方式】微博：@忽左忽右leftright微信公众号：播客一下
科技新贵、自媒体、短视频、MCN…数年之间，中国市场的变革让传统4A巨头们显得严重跟不上时代，创意让位给了大数据，昂贵有质感的TVC被「接地气」的草根KOL们逼到角落。广告狂人们的时代真的要落幕了吗？作为全球最大的广告集团，WPP及其旗下的奥美、群邑、智威汤逊正是经典4A们的代表，本期《忽左忽右》，我们请来了前WPP集团中国区CEO、如今已经转型成投资人的李倩玲女士，为我们带来她曾经作为广告帝国管理者的困境与思考。由李倩玲Bessie主持的播客《贝望录》已于7月10日上线，可通过喜马拉雅FM、苹果播客及其他泛用型播客客户端收听。【主持】程衍樑（微博：@GrenadierGuard2）杨一（微博：@杨一1）【嘉宾】李倩玲，Withinlink碚曦投资协作体创始人●[03:30]在1990年加入智威汤逊●[05:20]WPP在八十年代通过一系列并购崛起成广告巨头●[08:00]李倩玲总结WPP的“三个十年”●[11:40]“传立”的诞生故事●[19:10]中国大陆广告行业在世纪初的特点●[25:50]代理商在今天还有价值吗？●[30:25]身为4A帝国的前掌门，如何看待广告代理行业的颓势？●[36:10]“可是我没有办法说服他们。”●[37:50]李倩玲与苏铭天（Martin Sorrell）的协议●[42:15]跳出大集团亲手创业才知许多事“不一样”●[45:30]从戛纳广告节到戛纳创意节【音乐】 "The NeverEnding Story"（Limahl·Don't Suppose·1984·EMI）"My Special Angel"（Bobby Helms·My Special Angel·1957）【logo设计】杨文骥【收听方式】推荐您使用泛用型播客客户端订阅收听《忽左忽右》，也可通过喜马拉雅FM收听。【本节目由Ample Podcast出品】【互动方式】微博：@忽左忽右leftright微信公众号：播客一下
科技新贵、自媒体、短视频、MCN…数年之间，中国市场的变革让传统4A巨头们显得严重跟不上时代，创意让位给了大数据，昂贵有质感的TVC被「接地气」的草根KOL们逼到角落。广告狂人们的时代真的要落幕了吗？作为全球最大的广告集团，WPP及其旗下的奥美、群邑、智威汤逊正是经典4A们的代表，本期《忽左忽右》，我们请来了前WPP集团中国区CEO、如今已经转型成投资人的李倩玲女士，为我们带来她曾经作为广告帝国管理者的困境与思考。由李倩玲Bessie主持的播客《贝望录》已于7月10日上线，可通过喜马拉雅FM、苹果播客及其他泛用型播客客户端收听。【主持】程衍樑（微博：@GrenadierGuard2）杨一（微博：@杨一1）【嘉宾】李倩玲，Withinlink碚曦投资协作体创始人●[03:30]在1990年加入智威汤逊●[05:20]WPP在八十年代通过一系列并购崛起成广告巨头●[08:00]李倩玲总结WPP的“三个十年”●[11:40]“传立”的诞生故事●[19:10]中国大陆广告行业在世纪初的特点●[25:50]代理商在今天还有价值吗？●[30:25]身为4A帝国的前掌门，如何看待广告代理行业的颓势？●[36:10]“可是我没有办法说服他们。”●[37:50]李倩玲与苏铭天（Martin Sorrell）的协议●[42:15]跳出大集团亲手创业才知许多事“不一样”●[45:30]从戛纳广告节到戛纳创意节【音乐】 "The NeverEnding Story"（Limahl·Don't Suppose·1984·EMI）"My Special Angel"（Bobby Helms·My Special Angel·1957）【logo设计】杨文骥【收听方式】推荐您使用泛用型播客客户端订阅收听《忽左忽右》，也可通过喜马拉雅FM收听。【本节目由Ample Podcast出品】【互动方式】微博：@忽左忽右leftright微信公众号：播客一下
科技新贵、自媒体、短视频、MCN…数年之间，中国市场的变革让传统4A巨头们显得严重跟不上时代，创意让位给了大数据，昂贵有质感的TVC被「接地气」的草根KOL们逼到角落。广告狂人们的时代真的要落幕了吗？作为全球最大的广告集团，WPP及其旗下的奥美、群邑、智威汤逊正是经典4A们的代表，本期《忽左忽右》，我们请来了前WPP集团中国区CEO、如今已经转型成投资人的李倩玲女士，为我们带来她曾经作为广告帝国管理者的困境与思考。 【主持】 程衍樑（新浪微博：@GrenadierGuard2） 杨一（新浪微博：@杨一1） 【嘉宾】 李倩玲，Withinlink碚曦投资协作体创始人 [03:30]在1990年加入智威汤逊 [05:20]WPP在八十年代通过一系列并购崛起成广告巨头 [08:00]李倩玲总结WPP的“三个十年” [11:40]“传立”的诞生故事 [19:10]中国大陆广告行业在世纪初的特点 [25:50]代理商在今天还有价值吗？ [30:25]身为4A帝国的前掌门，如何看待广告代理行业的颓势？ [36:10]“可是我没有办法说服他们。” [37:50]李倩玲与苏铭天（Martin Sorrell）的协议 [42:15]跳出大集团亲手创业才知许多事“不一样” [45:30]从戛纳广告节到戛纳创意节 【音乐】 "The NeverEnding Story"（Limahl·Don't Suppose·1984·EMI） "My Special Angel"（Bobby Helms·My Special Angel·1957） 您可以通过网易云音乐、Spotify搜索「忽左忽右 BGM」，获得节目完整歌单。 【logo设计】杨文骥 【收听方式】 推荐您使用「苹果播客」、Spotify或任意安卓播客客户端订阅收听《忽左忽右》，也可通过喜马拉雅FM、蜻蜓FM、 荔枝FM、网易云音乐收听。 【本节目由JustPod出品】 【互动方式】 微博：@忽左忽右leftright 微博：@播客一下 微信公众号：忽左忽右Leftright 微信公众号：播客一下
科技新贵、自媒体、短视频、MCN…数年之间，中国市场的变革让传统4A巨头们显得严重跟不上时代，创意让位给了大数据，昂贵有质感的TVC被「接地气」的草根KOL们逼到角落。广告狂人们的时代真的要落幕了吗？作为全球最大的广告集团，WPP及其旗下的奥美、群邑、智威汤逊正是经典4A们的代表，本期《忽左忽右》，我们请来了前WPP集团中国区CEO、如今已经转型成投资人的李倩玲女士，为我们带来她曾经作为广告帝国管理者的困境与思考。由李倩玲Bessie主持的播客《贝望录》已于7月10日上线，可通过喜马拉雅FM、苹果播客及其他泛用型播客客户端收听。【主持】程衍樑（微博：@GrenadierGuard2）杨一（微博：@杨一1）【嘉宾】李倩玲，Withinlink碚曦投资协作体创始人●[03:30]在1990年加入智威汤逊●[05:20]WPP在八十年代通过一系列并购崛起成广告巨头●[08:00]李倩玲总结WPP的“三个十年”●[11:40]“传立”的诞生故事●[19:10]中国大陆广告行业在世纪初的特点●[25:50]代理商在今天还有价值吗？●[30:25]身为4A帝国的前掌门，如何看待广告代理行业的颓势？●[36:10]“可是我没有办法说服他们。”●[37:50]李倩玲与苏铭天（Martin Sorrell）的协议●[42:15]跳出大集团亲手创业才知许多事“不一样”●[45:30]从戛纳广告节到戛纳创意节【音乐】 "The NeverEnding Story"（Limahl·Don't Suppose·1984·EMI）"My Special Angel"（Bobby Helms·My Special Angel·1957）【logo设计】杨文骥【收听方式】推荐您使用泛用型播客客户端订阅收听《忽左忽右》，也可通过喜马拉雅FM收听。【本节目由Ample Podcast出品】【互动方式】微博：@忽左忽右leftright微信公众号：播客一下
A free-wheeling talk with the ad legend and S4 Capital executive chairman. Sorrell crows about S4's first year, has some choice words for WPP and pontificates on macro-economic factors impacting the marketing sector.
Es ist eine beeindruckende Erfolgsgeschichte: Seitdem Florian Haller vor rund 17 Jahren von seinem Vater die Führung der Agenturgruppe Serviceplan übernommen hat, ist deren Belegschaft von anfangs 250 auf mittlerweile mehr als 4.000 Mitarbeiter gewachsen. Mittlerweile verbucht Serviceplan nach eigenen Angaben einen jährlichen Honorarumsatz von 420 Millionen Euro. Trotzdem gibt es in der Medien- und Marketingwelt auch Themen, die ihm Sorgen machen. Alle Themen des Podcasts mit Florian Haller im Überblick: Für alle, die das Unternehmen nicht kennen: Was macht Serviceplan genau? (ab 3:36) Wie kommt es, dass Serviceplan Tencent als Kunden gewonnen hat? (ab 5:14) Wer sind die Eigentümer von Serviceplan? (ab 8:19) Wie viel Umsatz erwirtschaftet Serviceplan jährlich (ab 10:15) In welchen Bereichen ist Serviceplan innerhalb der vergangenen Jahre am stärksten gewachsen? (ab 12:24) Leidet Serviceplan unter der Verschiebung von Budgets zu Google und Facebook? (ab 15:25) Auf welche der jüngsten Kampagnen ist Florian Haller persönlich stolz? (ab 17:12) Besorgt ihn der Aufstieg der großen Plattformen? (ab 23:04) Was empfiehlt er seinen Kunden in der Amazon-Frage? (ab 26:29) Über welche Kanäle lassen sich nach seiner Ansicht heute am besten Marken aufbauen? (ab 29:44) Wie steht er zu Podcasts als Werbemedium? (ab 31:30) Welche Rolle spielen die direkte Kundenbeziehung und CRM in einer zunehmend von Plattformen dominierten Medienwelt? (ab 35:34) Wie schätzt er die neueste Unternehmung von Martin Sorrell ein? (ab 39:01) Wie hat Serviceplan das Geschäft in den USA aufgebaut? (ab 43:33) Wie haben sich die Margen im Agenturgeschäft entwickelt? (ab 48:23) Rechnet er mit einer weiteren Konsolidierung im Markt der Werbeagenturen? (ab 51:45) Wie hat sich das Thema Trading und Kickbacks in der Mediaagenturwelt entwickelt? (ab 54:20) Welche Relevanz haben Display-Banner nach seiner Ansicht noch? (ab 58:48)
Sir Martin Sorrell hat aus seiner Firma WPP, die eigentlich Einkaufskörbe herstellen sollte, eine der größten Werbeholdings der Welt gebaut. Vor einem Jahr tritt er aber nach über 30 Jahren an der Spitze des Unternehmens ab – nur um kurze Zeit später mit S4 Capital einen Konkurrenten zu gründen. Im OMR Podcast erzählt der Meister der Agentur-Zukäufe, wie er sein neues Baby groß machen will, was Advertiser in einer Welt voller Walled Gardens tun sollten und welchen Blick er aktuell auf die digitale Marketing-Welt hat. Alle Themen des Podcasts mit Martin Sorrell im Überblick (Der Podcast ist auf Englisch): Warum Philipp Westermeyer mal nicht das Interview führt und was er in New York getrieben hat (ab 01:30) Was den Podcast-Host außer der Reihe Florian Heinemann ausmacht – und wer eigentlich dieser Sir Martin Sorrell ist (ab 02:44) Ein kurzer Rückblick auf die Jahrzehnte überspannende Karriere von Martin Sorrell. Was verbindet seine Stationen bei Saatchi & Saatchi, WPP und jetzt S4 Capital? (ab 04:28) Die vier Prinzipien seiner neuen Firma S4 Capital und was sie über die Werbebranche aussagen (ab 06:02) Mit S4 ist Sorrell sehr schnell an die Londoner Börse gegangen. Andere große Digital-Unternehmen wie Airbnb oder Uber nehmen sich da lieber Zeit. Warum dieser schnelle Schritt? (ab 09:16) Zwei größere Deals haben für viel Aufmerksamkeit gesorgt. Wie liefen die Übernahmen der Agenturen Media Monks und MightyHive? (ab 12:19) MightyHive hilft Unternehmen dabei, In-House-Lösungen zu entwickeln. Wie passt das in Martin Sorrells Blick auf die Werbebranche? (ab 17:18) Wo steckt aktuell noch Wachstum im Agentur-Geschäft? (ab 21:07) Wie schätzt Sorrell die aktuelle Lage der großen Agentur-Holdings ein? (ab 24:03) Was versucht Sorrell mit S4 anders zu machen, als beim klassischen Agentur-Modell? (ab 26:53) Wie blickt er auf große Adtech-Firmen abseits von GAFA – The Trade Desk, AppNexus usw.? (ab 29:46) Im Westen dominieren amerikanische und wenige europäische Digital-Unternehmen. Können chinesische Giganten wie Alibaba und Tencent auch hier den Markt aufmischen? (ab 34:38) Den Digital-Giganten droht in der EU und in den USA zunehmende Regulierung. Könnte das eine Chance für Post-Brexit Großbritannien sein? (ab 38:19) Als letztes Unternehmen schauen Flo Heinemann und Martin Sorrell auf Microsoft. Wie hat CEO Satya Nadella den Wandel realisiert? (ab 40:08)
Martin Sorrell, one of the world’s most successful entrepreneurs, explains how the global capitalist system is broken and how to fix it. Learn more about your ad choices. Visit megaphone.fm/adchoices
The team also gives its thoughts on the week's top news in PR and communications, which includes W2O Group's Bob Pearson stepping down; Martin Sorrell unveiling his plans for S4 Capital; MDC seeking a new CEO; and Apple's new product launch.
IHOb, we hardly knew ye. But alas, the supposed burger-centric rebranding of IHOP was a passing phase, and we're left to answer the only remaining question: Did it work? We also discuss Martin Sorrell's first big investment under his new company, and we look at Adweek's annual list of the Most Powerful Women in Sports. Sponsor: This episode is brought to you by Flipboard. In today's chaotic media landscape, it can feel impossible to reach people while they're actually paying attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com. See acast.com/privacy for privacy and opt-out information.
We're back again with another edition of B&T's Fast 30, thanks in large part to the good people at Eardrum and JAM. This time 'round, B&T's editorial team talks about TV's night of nights, the Logies, as well as the changing outdoor media landscape, the #Floptus saga, and more Martin Sorrell. As always, we also analyse a few of the latest campaigns, including Optus' commercial with Home and Away star Ray Meagher, Facebook's face-saving effort, and a really cute nappy ad. Plus, we have special guest and Y&R ANZ boss Pete Bosilkovski join us to talk about how he's settling into his new role and the importance of the user experience. So, sit back, relax, plug in and enjoy.
With 22 years heading up an independent agency under his belt, DiMassimo Goldstein’s Mark DiMassimo believes traditional advertising’s days are numbered. Of course, he would say that. A long-ago JWT creative who logged years at holding companies, DiMassimo says he saw the light when he realized agencies fundamentally failed to meet clients needs. Proud to never have been to Cannes over the span of his entire career, DiMassimo discusses using advertising to fight the opioid epidemic and why, for the first time in his life, he finds himself agreeing with Martin Sorrell.
H+K CEO Jack Martin joins the Echo Chamber to discuss, not only H+K, but the upheaval at parent company WPP over the last year. In conversation with Paul Holmes, Martin talks about Martin Sorrell's sudden departure, the state of WPP's PR agencies and the future of the holding company.
As we detox from Cannes, McCann Erickson’s Lawrence Thompsonand Ross Neil join Campaign’s Claire Beale and Gideon Spanier to debate the new-look Festival, what the awards say about the current state of creativity, how Michael Heseltine kicked off Campaign’s 50th anniversary celebrations and whether we learnt any more about Martin Sorrell and his plans.
Kam & Ranjan return for Season 2 of AOTD, and in the spirit of the book 'The List' they go through the week's corporate stories and the ways the UK is being dismantled, including Amazon's health tourism, SNP backing of Heathrow expansion, Martin Sorrell and Andrew Bailey's prep work for the UK's post-Brexit corruption playground.
In the course of a wide-ranging discussion, Edelman said:He wants at least one of his daughters to succeed him, as long as they are the most qualified - otherwise it will be a non-family member.After 40 years in PR, he's happy Edelman stayed private - as CEO he's grown revenues almost tenfold, from $90m to nearly $900m.His biggest change in 40 years is Edelman and Weber Shandwick taking over as the biggest firms from Burson-Marsteller, H+K, and Carl Byoir.Martin Sorrell is an irrepressible character, a brilliant operator, who has proven it by building a $21 billion business – he will be back.Cannes: Too many PR Lions are won by ad agencies, but PR is going to do better this year. No PR people want to walk out of the Palais muttering again – we have to win.2018 will be an "OK year" for our industry – we have to play for a 5- to 10-year time horizon."The power of earned media is only enhanced by shared media – you can't buy influence."Evolution of PR, digital and creative is a massive cultural transformation for our industry."I don't believe all the bits of a holding company come to the table with equal status – it's still advertising- or media buying-led."There's no automatic dividend to growth in developing markets.
You're going to be hearing Ken Auletta's name a lot this month. Auletta, who has been writing the Annals of Communication column for The New Yorker since 1992, is the author of a new book about the industry's current existential crisis. "Frenemies" comes out June 5. He'll also be at Cannes at the end of the month interviewing Martin Sorrell on stage. This, however, is our moment to turn the tables on Auletta and interview him for the Ad Lib podcast. We discuss privacy, Sir Martin, platforms, publishers and his least favorite ad of all time.
Welcome to B&T's Fast 30 brand spanking new podcast! Running for a snappy half hour each issue (give or take), it’ll be your one stop shop for all things media, marketing and advertising.Listen in to our maiden outing, with special guest, Cummins&Partners owner and founder Kirsty Muddle in the hot seat. In the high vis vest directing traffic this week is B&T reporter Daisy Doctor, with editor in chief Dave Hovenden on deck with online and print editor John Bastick. So sit back, relax with your beverage your choice and enlighten yourself on all the latest industry happenings.
Earlier this year, John Seifert announced that Ogilvy would be undergoing a “refounding,” which he dubbed the shop’s “Next Chapter.” A 39-year veteran of the legendary agency, Seifert joins us to talk about what that entails. “Times are tough” he says in his surprisingly candid fashion. Not just at Ogilvy, but across the board — including for the agency’s clients. We discuss the encroachment of the consultancies into the advertising space. We’ll hear his take on his former boss, Martin Sorrell, and what his departure from WPP means for the holding company. We also get to hear some personal stories about David Ogilvy himself and why, as a child of a single mother in 1950s, the #MeToo and Times Up/Advertising movements resonate with Seifert personally.
With giant clients like Honda and Farmer’s insurance, independent, LA-based agency RPA punches above its weight. Tim Leake’s mandate, when he joined the shop in 2014, was to nurture a culture of growth and innovation within the agency as it scaled. Having come most recently from Hyper Island, the Swedish school and consultancy, Leake brought with him a zest for business transformation that wasn’t yet quite all the rage it is. Now RPA’s chief marketing officer, Leake discusses the agency take on business transformation, the industry talent crunch, creativity and data, indie shops versus the holding company behemoths in a post-Martin Sorrell world and why ad agencies, despite being good at selling things, are so bad at selling themselves.
Daniel Benneworth-Gray — book designer, writer, Twitter noise, and all round nice chap — joins us on the podcast that is, and isn't, about design. We talk about his career in design, as well as gravy carbonisation, and telephone chairs. News includes a new freelance rate calculator, Birmingham Design Festival, Record Store Day, and Rob updates us with Martin Sorrell's latest movements. This week's pies are from Marks and Spencer, Pieminister and Yorkshire Baker. One of the pies is called Kevin. Special Guest: Daniel Benneworth-Gray.
Daniel Benneworth-Gray — book designer, writer, Twitter noise, and all round nice chap — joins us on the podcast that is, and isn't, about design. We talk about his career in design, as well as gravy carbonisation, and telephone chairs. News includes a new freelance rate calculator, Birmingham Design Festival, Record Store Day, and Rob updates us with Martin Sorrell’s latest movements. This week’s pies are from Marks and Spencer, Pieminister and Yorkshire Baker. One of the pies is called Kevin. Special Guest: Daniel Benneworth-Gray.
In a week that finally saw the demise of Martin Sorrell, we are joined by veteran, UK adman Dave Buchanan to bemoan the general decline of the ad business over the past 20 years. Born and bred in working class Manchester, we chart his life journey framed by a love of Manchester United that saw him attend almost every game (home and away) over two decades. We also discuss the racism endemic in football during the 1970s and 1980s and how the sport has changed down the years; the potentially debilitating consequences of the relentless march of unchecked technology; and how many creative University courses' preference for conformity tends to crush the creativity, free spirit and hunger in their students. Links: Maltesers work: https://tinyurl.com/gn52fc2 Scope Charity: https://www.scope.org.uk Racism in English football: https://tinyurl.com/y8tzlgx7 Highlights of United's greatest ever match: https://tinyurl.com/ya8tfloo A Pint With Seaniebee Audible Feast's list of Best Podcast Series of 2017: https://tinyurl.com/ya5yj9vs Top 12 Best New Podcast Series of 2016: http://tinyurl.com/gps9tn5 50 Best Podcast Episodes list 2017: https://tinyurl.com/y7ryajat 50 Best Podcast Episodes list 2016: http://tinyurl.com/hp83rnw Release date: April 20th 2018 Runtime: 39m Recorded: London
CliffCentral.com — Digital is just a medium. So you still need to be great at it. Meadowlands is in the house!!! Kabelo Moshapalo, ECD at TBWA, is in the studio and we talk about it all. The resignation of Martin Sorrell, black kids in digital, access to ballet, all that. Also, we laugh a bit. I mean, come on!
Holmes Report editors Arun Sudhaman and Paul Holmes explore the dramatic exit from WPP of Sir Martin Sorrell and reflect on the 73-year-old's outsize impact on the industry that he dominated for more than 30 years. Sorrell's distinct style and personality will leave a considerable void at WPP, but his PR firms may yet flourish under new leadership.
This week, Mic's Publisher Cory Haik talked to us about surviving as a video-first publisher in a platform world, how they retain a loyal and engaged millennial audience, and why she's not giving up on platform publishing as a sustainable option. In the news round-up, Peter and Esther discuss missed opportunities to grill the Zuck, why they won't be flocking to Yahoo News any time soon, Martin Sorrell's surprise departure and why Flipboard has reclaimed its traffic crown. Chris frolics with hobbits abroad. We're reading: • 'The rationalization of publishing' via Medium - https://medium.com/@ev/the-rationalization-of-publishing-dc001d509de8 • 'The Economist used to be boring, but smart with a wicked dry wit. Now it’s just boring (sigh)' via Twitter - https://twitter.com/elonmusk/status/984705630106673152
The former governor of the Bank of England, Mervyn King, talks about how the financial crisis changed the banking culture and says a market economy can't succeed with near-zero interest rates. Martin Sorrell, CEO of WPP, says the uncertainty Brexit caused has been excruciating for his company. Finally, David Rubenstein, co-CEO of the Carlyle Group, defends the liberal arts education as important in business. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
The former governor of the Bank of England, Mervyn King, talks about how the financial crisis changed the banking culture and says a market economy can't succeed with near-zero interest rates. Martin Sorrell, CEO of WPP, says the uncertainty Brexit caused has been excruciating for his company. Finally, David Rubenstein, co-CEO of the Carlyle Group, defends the liberal arts education as important in business.
Leon Cooperman, chairman and CEO of Omega Advisors, talks about Bill Ackman's plans for Automatic Data Processing Inc. Prior to that, Martin Sorrell, CEO of WPP, says China is becoming a major technological force. Then, Jared Bernstein, a senior fellow at the Center on Budget Policy, says the U.S. tax codes are just too complex. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Leon Cooperman, chairman and CEO of Omega Advisors, talks about Bill Ackman's plans for Automatic Data Processing Inc. Prior to that, Martin Sorrell, CEO of WPP, says China is becoming a major technological force. Then, Jared Bernstein, a senior fellow at the Center on Budget Policy, says the U.S. tax codes are just too complex.
Steve Rattner, Willett Advisors' chairman, says Trump isn't interested in advice or suggestions in running his White House. Prior to that, Mario Gabelli, Gabelli Funds' CIO of value portfolios, says American companies will get tailwinds as opposed to headwinds. Douglas Elmendorf, the dean of Harvard's Kennedy School, says it's important for GOP leaders to stand up for the CBO and its work. Brian Wieser, a senior research analyst at Pivotal Research Group, says Fox is undervalued. Finally, Martin Sorrell, WPP's CEO, says businesses have yet to see the effects of U.K. uncertainty. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Steve Rattner, Willett Advisors' chairman, says Trump isn't interested in advice or suggestions in running his White House. Prior to that, Mario Gabelli, Gabelli Funds' CIO of value portfolios, says American companies will get tailwinds as opposed to headwinds. Douglas Elmendorf, the dean of Harvard's Kennedy School, says it's important for GOP leaders to stand up for the CBO and its work. Brian Wieser, a senior research analyst at Pivotal Research Group, says Fox is undervalued. Finally, Martin Sorrell, WPP's CEO, says businesses have yet to see the effects of U.K. uncertainty.
Jeffrey Sachs, a professor at Columbia University's School of International and Public Affairs, says the U.S. must invest in the future for all Americans, instead of just the people at the top. Martin Sorrell, CEO of WPP, says the death of television has been exaggerated. Finally, Steve Case, Revolution LLC's chairman and CEO, says diplomacy should be face-to-face, not through 140-character tweets. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Jeffrey Sachs, a professor at Columbia University's School of International and Public Affairs, says the U.S. must invest in the future for all Americans, instead of just the people at the top. Martin Sorrell, CEO of WPP, says the death of television has been exaggerated. Finally, Steve Case, Revolution LLC's chairman and CEO, says diplomacy should be face-to-face, not through 140-character tweets.
From the World Economic Forum in Davos, Angus Deaton, a professor at Princeton and a Nobel Laureate, says African American and Hispanic mortality rates are falling like a "stone." Prior to that, Laura Tyson, a professor at Berkeley, says something big will be done in corporate tax cuts under Donald Trump. Toby Cosgrove, CEO of Cleveland Clinic, says the Veterans Affairs has many issues. Then, Martin Sorrell, CEO of WPP, says there may be a Keynesian-type boom under Trump. Finally, Carlos Gutierrez, former U.S. secretary of commerce, says it's important for Trump to be humble as he begins his presidency. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
From the World Economic Forum in Davos, Angus Deaton, a professor at Princeton and a Nobel Laureate, says African American and Hispanic mortality rates are falling like a "stone." Prior to that, Laura Tyson, a professor at Berkeley, says something big will be done in corporate tax cuts under Donald Trump. Toby Cosgrove, CEO of Cleveland Clinic, says the Veterans Affairs has many issues. Then, Martin Sorrell, CEO of WPP, says there may be a Keynesian-type boom under Trump. Finally, Carlos Gutierrez, former U.S. secretary of commerce, says it's important for Trump to be humble as he begins his presidency.
Today’s headline, courtesy of CNBC, is that WPP’s chief executive Martin Sorrell has warned Snapchat is a real threat to Facebook when it comes to advertising spend. Clients of WPP, the world's largest advertising firm, spent $90 million on Snapchat last year, helping the ephemeral messaging app to become a threat to Facebook.
Canada! Seagulls! Rosberg sliding off the track! Twice! Ferrari messing up again! Yes, it was a chilly return to Montreal for the Canadian Grand Prix, the finer points of which are dissected by Cheeka, Phill and Terry in a pub. Plus, is F1 heading in the right direction? Martin Sorrell doesn't think so. Is Heineken’s arrival in F1 really that refreshing? Also, we have a new catchphrase: Fuck You Lufthansa.
On this week's #MediaSnack we discuss news that the newly formed Publicis Media has marked a significant new business win in the UK, picking up Asda supermarkets UK media and creative business which have been handed together to Publicis UK. There was no pitch, the entire £90m ($130m) account was awarded without a review, meaning Carat UK have lost a significant and long standing client which will be a blow. Its good news for Steve King, Iain Jacob and the new Publicis Media team as they work to launch their new agency proposition, with a big UK advertiser now validating this will give them a huge boost. Next up Tom details his time spent at the recent FT Digital Media Conference in London, paying special attention to a fireside-chat interview with WPP boss Sir Martin Sorrell, he talks about the scale of the group’s media buying, what he thinks are their differentiators from other agency groups and finally makes a bold statement about the likelihood of further consolidation of agency groups. Last up we bring attention to a great piece in Campaign written by Jenny Biggham founder of independent media agency The 7 Stars, she follows up on the transparency and trust issue, referencing the recent ID Comms research and gives marketers her top tips on how to improve transparency levels with media agencies and hopefully rebuilding trust over time.
Macro Risk Advisors' Dean Curnutt speaks about how central banks are causing volatility. "Indentured" authors Joe Nocera and Ben Strauss sit down to discuss the rebellion against the NCAA. WPP's Martin Sorrell weighs in on the Brexit debate and the future of the advertising industry. All this and more on Bloomberg Surveillance with Tom Keene and Michael McKee. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Coverage of this year's event, featuring interviews with James Corden talking about BBC3, Sir Trevor McDonald on diversity and Sky's Stuart Murphy on Game of Thrones
Guillaume Apollinaire's volume of poetry, Alcools, met with astonishment, admiration and a good deal of outrage when it was published in Paris in 1913. In its experiments with subject, structure and style it blazed a bold trail for the modernist poetry of the 1920s, claims Martin Sorrell of Exeter University.Producer: Sara Davies.
As Smooth Radio starts to move into Global's Leicester Square HQ, John Plunkett and guests discuss the latest developments in commercial radio. Plus, a preview of the Guardian Edinburgh International Television Festival
Sir Martin Sorrell, CEO, WPP, on what we can learn from emerging markets. The Global Leadership Summit is the London Business School's flagship event for its global community. http://www.london.edu
Sir Martin Sorrell, CEO, WPP, on what we can learn from emerging markets. The Global Leadership Summit is the London Business School's flagship event for its global community. http://www.london.edu
Sir Martin Sorrell, CEO, WPP, on what we can learn from emerging markets
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