Podcasts about accenture interactive

Canay Atalay is my guest on Episode 186 of Inside Ideas with Marc Buckley. In this conversation, Canay discusses HeartMasters Ibiza 2025. Canay is a visionary strategist and conscious business model designer, reshaping the future of innovation through regeneration. She integrates AI, leadership, and cultural transformation with nature-inspired systems to help organizations build thriving, future-fit ecosystems, focusing on the health and well-being as the core mission. As the founder of RegenerateX and The Heroines, and former leader of the world's leading design thinking consultancy Fjord (now Accenture Song), design and innovation umbrella of Accenture Interactive, in Türkiye and the Middle East, Canay has been named one of Türkiye's Top 10 Women Changing Education. She is also the creator of the RX Codes, a framework of nine regenerative principles that redefine how we lead, govern, and grow.She hosts the "Regenerative Innovation with Canay series with Harvard Business Review" and curates Heart Masters Ibiza, a global gathering of innovation leaders. Her work resonates across Fortune 500 companies, emerging ventures, and purpose-driven networks worldwide. She also discusses the importance of reprogramming the minds of innovation leaders to foster a more regenerative approach to problem-solving. He emphasizes the need for awareness of assumptions and the adoption of higher consciousness in innovation practices. Atalay introduces nine codes and a meta-consciousness that serve as guiding principles for leaders in various sectors to innovate effectively and sustainably.https://www.linkedin.com/in/canay/ https://www.canay.co/ https://www.regeneratex.co/#innovation #Regeneration #ecologicaleconomics #leadership #femaleleadership #regenerativethinking #consciousness #heartmasters #ibiza #corporatestrategy * Reprogramming minds is essential for innovation leaders.* Innovating from a place of scarcity can limit potential.* Awareness of assumptions is crucial for effective leadership.* Higher consciousness can lead to more innovative solutions.* Regenerative thinking is a key approach to problem-solving.* The principles created are designed to guide innovation.* Activating one code each week helps in practical application.* There are nine codes that support regenerative thinking.* Meta-consciousness is a foundational concept for innovation.* Leaders in all sectors can benefit from these principles.Inside Ideas by One Point 5 Media & Innovators Magazine Regenerative Systemic change is needed to move us on to the right side of history. Marc Buckley talks with the regenerative game-changers on a mission to get us there as fast as possible. https://marcbuckley.earth/https://www.linkedin.com/in/buckleymarc/https://linktr.ee/marcearthInside Ideashttps://www.insideideas.org/  Inside Ideas Magazine pagehttps://www.innovatorsmag.com/inside-ideas/Innovators Magazinehttps://www.innovatorsmag.com/OnePoint5 Mediahttp://onepoint5media.com/ Sign up for our 'Innovate Now' newsletter to get episodes straight to your inbox: http://bit.ly/2pMbxKoYouTube Channel Inside Ideashttps://www.youtube.com/c/InsideIdeas Facebookhttps://www.facebook.com/Inside-Ideas-with-Marc-Buckley-111274710619825/ Anchor FMhttps://anchor.fm/inside-ideas Spotifyhttps://open.spotify.com/show/1igBKvwvCdih59bPEksBnb Apple Podcastshttps://podcasts.apple.com/us/podcast/inside-ideas/id1518311299Amazonhttps://www.amazon.com/Welcome-Inside-Ideas-Marc-Buckley/dp/B08KMNM5TCAmazon Musichttps://music.amazon.de/podcasts/3d23c2fe-ef53-4163-b297-7ee8d79ab0e5/Inside-Ideas-with-Marc-Buckley?Audiblehttps://www.audible.com/pd/Inside-Ideas-Podcast/B08K567DRW?qid=1607697830Google Podcastshttps://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8yNTY5NDQxNC9wb2RjYXN0L3Jzcw== Stitcher Podcastshttps://www.stitcher.com/podcast/inside-ideas Pocket Castshttps://pca.st/15amnfoj Overcasthttps://overcast.fm/itunes1518311299/inside-ideas 

Zu Gast ist Jasmin Karatas. Jasmin D. Karatas, kurz Jay, unterstützt Unternehmen, Unternehmer*Innen und solche, die es werden wollen, dabei, innovative Strategien zu entwickeln und wirkungsvolle Produkte zu gestalten, die sich am Puls der Zeit orientieren. Als Expertin für Gamification und strategisches Business-Design bringt sie nicht nur kreative Ansätze, sondern auch messbare Ergebnisse in komplexe Projekte ein. Mit einem fundierten Verständnis für die Verbindung von Markenwerten, emotionalen Erlebnissen und zielgerichteter Produktentwicklung arbeitet sie mit Unternehmen daran, Geschäftsmodelle zu optimieren und Kundenbeziehungen zu stärken. Ob es darum geht, ein Loyalty-Programm global umzusetzen, eine neue Markenstrategie zu entwickeln oder Produktideen auf den Markt zu bringen – ihr Ansatz verbindet strategisches Denken mit spielerischen Mechaniken, die Kunden begeistern und binden. Ihre Expertise basiert auf jahrelanger Praxis, darunter die Leitung des Gamification-Teams bei Accenture Interactive (heute Song), der Aufbau ihres eigenen Unternehmens, die Begleitung und das Mentoring diverser Start-Ups sowie die erfolgreiche Umsetzung zahlreicher Projekte für Unternehmen aus unterschiedlichsten Branchen. Sie setzt auf einen kreativen Prozess, bei dem neue Perspektiven entwickelt, Herausforderungen angegangen und nachhaltige Lösungen geschaffen werden. Unternehmen, die mit ihr arbeiten, profitieren von einer klaren Strategie, innovativen Konzepten und einer praxisnahen Umsetzung – immer mit dem Ziel, ihre Vision nicht nur zu erreichen, sondern zu übertreffen.

Did you know the consumer research industry has a whopping $75 billion in revenue in the US alone? Then, why in the world do we have such trouble discovering insights that can change or reframe how someone feels about a brand or a company? On this week's episode, Jim will shine some light on this massive opportunity!Jim's guests on The CMO Podcast are Gunny Scarfo and Lindsey Wehking of Nonfiction Research, a six-year-old company with this purpose: to create uncensored, emotional research studies that usher the hidden thoughts and feelings of everyday people into the rooms where decisions get made, so that organizations can better serve everyday people.Gunny and Lindsey are upstarts in the tradition-rich research industry. Gunny is the co-founder of Nonfiction, with a career that spans several roles in the agency world, including stints at Accenture Interactive and Vice Media; Lindsey spent almost five years at the PR firm FleishmanHillard before her move to Nonfiction. In their conversation, Jim explores their learnings on why research must change, and how this can help marketing leaders better serve their customers.Reports mentioned in the episode are available here: https://www.nonfiction.co/reportsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aditi Sharma is an award-winning design executive passionate about inclusive, ethical, sustainable, and human-centered innovation. She is the recipient of the prestigious 'Dr. Sarojini Naidu Award' from the Govt. of India, '40 under 40' award from Business Elite, 'Woman Who Builds' award by Globant, and was named an inspirational woman in STEM by the Authority Magazine. As a lecturer at Pratt, Aditi curated one of the top ten UX programs offered in the United States. Aditi is a published design practitioner, is regularly invited to share her thought leadership across print, keynotes, and podcasts, such as for CampaignLive, Business Insider, AI & Data Analytics Network, Interaction Design Association, Brave UX, Authority Magazine, Inclusive Design Association, Customer Experience Network, Finance Magnates, South by Southwest (SXSW), and Product-Led Alliance (PLA) to name a few. As the Head of Design & Research at Amazon, Aditi manages a global team that leads the customer experience for 30+ Fintech products to help track revenue, usage, costs, and forecasts for AWS. Previously, as the Head of Payments Design/ Executive Director of Digital Experience Design at J.P. Morgan & Chase, Aditi set up a global design practice to build intelligent enterprise Fintech platforms. Prior to that, at Accenture Interactive, she strategized and executed customer-centric design engagements for clients such as Walmart, DuPont, and Cargill. She continues to explore the dynamism of creativity to deliver customer outcomes at the intersection of human excellence, business profitability, and technical innovation.  Today, we're diving into Scaling Design teams with Aditi Sharma. Aditi will share her journey into design, tips for scaling design teams, and her vision for the future of design. Stay tuned for insights on aligning teams, hiring strategies, and managing feedback loops. We'll also explore how Aditi approaches challenges and stays inspired in her daily routine. Get ready for an insightful conversation with Aditi Sharma on the Nodes of Design podcast! Books Recommendations       Sapiens by Yuval Noah Harari Find Your Why by Simon Sinek Think Again, Adam Grant Creative Confidence, David and Tom Kelley Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favorite podcast platforms- Apple Podcast, Spotify, Google Podcasts, Amazon Music, and many more. If this episode helped you understand and learn something new, please share and join the knowledge-sharing community Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj. Keywords: Design teams, design hiring, scaling design teams, design thinking, Amazon Design, Design systems, Design leadership

Meet Kelly Buchanan Spillers, a visionary marketing executive with a remarkable 17-year journey in digital marketing and advertising across diverse leadership roles in both business-to-consumer and business-to-business arenas. Her expertise lies in harnessing the power of brands, crafting personalized experiences, and orchestrating unforgettable customer journeys across all touchpoints.Kelly has spearheaded a global team of talented marketing professionals dedicated to reimagining the customer experience by infusing human connections into every interaction. She led integrated marketing planning, global and field marketing, business development, and branding initiatives. Under her guidance, digital experiences, including website and MarTech strategies and performance media channels, were flawlessly integrated to create a compelling end-to-end journey, earning unwavering customer loyalty.Notably, Kelly's transformative impact extends to her tenure at L'Oréal, where she held multiple digital and brand marketing roles, culminating in her influential position as Vice President of Digital Marketing for L'Oréal USA – Consumer Products Division. Her leadership was instrumental in establishing the Chief Digital Marketing Office and designing the team structure through a dynamic organizational change management program.Kelly's remarkable career commenced immediately after graduating from the University of Central Florida, where she honed her core Project Management skillset at an interactive advertising agency. The allure of New York City beckoned her to explore opportunities at some of the nation's premier advertising and consulting firms, including prestigious tenures at Digitas, Ogilvy, and Accenture Interactive, further shaping her prowess in the marketing landscape.Beyond her professional achievements, Kelly is deeply committed to giving back to her communities. An avid annual volunteer for the New York City Heritage of Pride Organization, she is equally devoted to fostering education through her active membership in the UCF Dean's Advisory Board at the College of Community Innovation and Education. As a founding board member of Bridge to Grow, an educational nonprofit, she passionately advocates for standardized testing preparation and math tutoring programs to support those in need. She is also a DEI advocate, delivering keynote speeches on this passionate topic. Lastly, Kelly has recently joined as the NYC Chapter co-leader for the CMO Collaborative. Kelly holds a master's of business administration from NYU Stern School of Business, complementing her bachelor's degree from the University of Central Florida. Her relentless pursuit of excellence and her dedication to enriching the lives of others exemplify the essence of Kelly Buchanan Spillers—an exceptional marketing trailblazer with a profound commitment to both her profession and her community.MAIN TAKEAWAYS:[00:04:09] L'Oreal kids and nostalgia.[00:09:39] Mental toughness and diversity.[00:12:43] Career trajectory changes.[00:15:37] Networking and giving value.[00:21:57] Comparison and its impact.[00:23:02] Personal satisfaction and career trajectory.[00:27:27] Changing mindset towards work-life balance.[00:30:11] Breaking old ingrained habits.[00:35:05] Expanding personal network.[00:38:16] Investing in Yourself and Conferences.Purchase your copy of "Relationships that Work" on Amazon today at https://www.amazon.com/dp/B0CD2KJX17?ref_=pe_3052080_276849420

This week on The New P&L - Principles & Leadership in Business podcast series we speak to the awesome John Oswald. A business design pioneer with a passionate commitment to sustainability, john is European Managing Director of Accenture Interactive's new Song Sustainability Studio – which aims to make sustainability relevant and actionable to everyone by understanding the human factors behind sustainability choices, and helping companies use this to improve products and communication. To learn more about the work John and his team do, go to: accenture.com/gb-en/services/sustainability-index  To learn more about The New P&L Global Leadership Network, including membership and sponsorship options, email: paul@principlesandleadership.com If you'd like to join The New P&L movement for more principled leadership and more purpose-led business and keep up to date with our latest news, go to www.principlesandleadership.com and subscribe. LinkedIn page: Principlesandleadership Web: www.principlesandleadership.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/principlesandleadership/message Support this podcast: https://podcasters.spotify.com/pod/show/principlesandleadership/support

„Die Überführung zu Accenture Song hat uns viel Freiheit ermöglicht.“ In dieser Folge von #WhatsNextAgencies spricht Roland Mayr, DACH-Lead Accenture Song, mit Kim Alexandra Notz über die größten Herausforderungen der CMOs und gibt uns interessante Einblicke in die Aufstellung von Accenture Song. Im April 2022 wurde das gesamte Geschäft von Accenture Interactive unter dem neuen Markendach Accenture Song gebündelt – etablierte Marken wie Kolle Rebbe, Sinner Schrader und Mackevision verschwanden vom Markt. Accenture Song hat sich auf die Fahnen geschrieben, die Bereiche Technologie und Kreativität miteinander zu verknüpfen und einzigartige Kundenerlebnisse zu entwickeln. Dreh- und Angelpunkt ist dabei der Blick auf den Menschen: Roland ist überzeugt, dass Unternehmen sich von produkt- und kundenzentrierten Strategien zu einem lebenszentrierten Ansatz weiterentwickeln müssen, um Wachstum durch Relevanz zu erzielen – und die Lebensdauer von Relevanz war noch nie so kurz wie heute. Aufgrund von technologischem Fortschritt, globalen Krisen, Pandemien und kulturellen Veränderungen überdenken viele Menschen, immer wieder neu, was ihnen im Alltag wichtig ist, und treffen teilweise paradoxe Entscheidungen, die für Unternehmen schwer bis überhaupt nicht mehr vorherzusagen sind – das reicht von wandelnden Gewohnheiten bei der Ernährung bis hin zur Urlaubsplanung, die von immer neuen Faktoren bestimmt wird. Laut einer Studie von Accenture Song, die im Juli 2022 veröffentlicht wurde, geben fast zwei Drittel der Kund*innen an, dass sie im letzten Jahr ihr Wertesystem und was sie unter Purpose verstehen, verändert haben. Außerdem werfen wir einen Blick auf die Organisationsstruktur von Accenture Song, die disziplinübergreifende Kollaboration und die Möglichkeiten, die sich dadurch für alle ergeben.

Brian Whipple's leadership skills, and communication skills, and business acumen, are off the charts. His company, Accenture Interactive, produces customer experiences for the world's biggest and best brands. He showcases an admirable ability to come up with big, bold ideas, and also to expertly execute and bring those ideas to life in compelling ways. Brian reminds us that all business is personal, and our human interactions matter as much as our intelligence, or our creative ideas, our grit, or our work ethic. Learn more at CultBrandSecrets.com

Pritesh is the Managing Director of Accenture Song. In this episode we discuss: Who Accenture Song are and what they do Managing the rebrand from Accenture Interactive to Accenture Song Streamlining dozens of companies under the new brand Managing the human implications of a rebrand The benefits of merging data and creativity The new brand of CMOs and how they need to be literate in both data and creativity The challenges of working around client silos to launch new work Knowing when you have enough data Marketing being “more than just the wrapping paper, but about what's inside the box too Challenges for marketers coming into a recession Running a creative agency with an IT background The lessons from Gillette and P&G at the start of his career Building diverse teams and new thinking What Alex Ferguson taught Pritesh about leadership Managing mental health Pritesh Gadhia Pritesh has spent 20 years working in the digital space and has been involved in some of Accenture's biggest digital transformations in the UK and Europe. He joined Accenture Digital back in 2014 when it was first set up to develop the company's experience technologies. Following Accenture's restructure in March 2020, Pritesh was appointed to lead Accenture Interactive in the UK, now Accenture Song. Pritesh is passionate about initiatives which champion Diversity and Inclusion and Mental Health issues in the workplace and has implemented multiple programmes which address these areas. His personal hero is Alex Ferguson and he draws on his management style in his current role. Find Pritesh on Twitter and LinkedIn Everything Else The human paradox: From customer centricity to life centricity Accenture Song rebrand Zaid Al Qassab talking about depression in Campaign Magazine. He was also a guest much earlier than this on the Strategy Sessions. Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn. If you don't get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

In the latest episode of Climb into Consulting, Nick is joined by Andrew Zimmerman, CEO of Journey. It's safe to say that Andrew's had a fascinating career at the cutting edge of consulting. He was responsible for launching Accenture's new business division, better known today as Accenture Interactive, he turned around the leading global design agency Frog, not once, but twice, and he's now running one of the world's first consultancies focused on tackling the challenges of customer experience in Web 3.0, Journey. But Andrew's story isn't just one of hard charging corporate success. It's a journey of self reflection and self discovery that's lead him to places that he never thought he'd go and shows the power of understanding who you are and bringing your true self to your professional as well as your personal life. In this compelling conversation, Nick and Andrew explore this fascinating career journey so far. They focus on the key lessons he's learnt along the way, including: - The personal journey he's been on over the last 10 years and how a trip to Glastonbury changed his life. - How he successfully led Frog not once, but twice, and the secrets to his success in turning the business around both times. - Why his early start up experience was critical to his success with Accenture New Business and what consultancies can learn from the start up mentality. - And we talk about his latest venture, Journey, why he launched the business and how they're helping global brands to navigate the metaverse. Whether you're early in your career and looking for the confidence to bring your true self to work, or maybe you're at the top of your firm, but you're still not feeling fulfilled. Andrew's advice in this episode is going to really help you. We hope you enjoy the show! Reach out to Andrew: https://www.linkedin.com/in/andrewzimmerman1/ Learn more about Journey: https://journey.world/

Harriet is an activist, working at the intersection of advertising, AI and misinformation. Her role at Media Bounty focuses on insight gathering and climate misinformation across a range of groundbreaking clients and projects from electric vehicles to green finance.   She co-founded The Conscious Advertising Network with Jake Dubbins of Media Bounty in 2018 and has since seen it gain international recognition, work with the UN, and grow to over 150 members from Virgin Media O2 to Accenture Interactive.   In this episode we talk about corporate sustainability, how advertising funds the internet and the responsibility that creates, the lucrative disinformation economy, pillars for conscious advertising, how we can use our collective power for good and why no one knows what the facebook algorithm does anymore.   Discover show notes, Harriet's book recommendation and more on www.goingconscious.com.   Connect with Harriet:LinkedIn Harriet KingabyAdvertisers - consciousadnetwork.orgClimate disinformation - atclimatelabs.org   Connect with Nikki:Instagram & LinkedIn @nikkitrott www.consciousaccelerator.com

Ralf Specht is the creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and purpose.As a founding partner of Spark44, Ralf was the architect of a joint-venture with Jaguar Land Rover, which grew under his leadership to a global revenue of $100M+ and 1,200 employees before it joined forces with Accenture Interactive in 2021. Previously, Ralf consulted with global companies and brands for more than two decades with McCann Erickson.During the interview we discuss…transforming a startup into a thriving businessemployee value propositions that attract top talentmanaging fast growthcurating company culture when the size and breadth of your company fluctuatescreating a human-centric performance cultureKPIs that incentivize performanceconnecting with leaders globallydesigning a purpose-driven organizational structureConnect after the interview…Website: https://ralfspecht.comLinkedIn: https://www.linkedin.com/in/ralf-specht-b21b8529Read Ralf's books…Building Corporate Soul: Powering Culture & Success with the Soul System™ https://www.amazon.com/Building-Corporate-Soul-Powering-SystemTM/dp/1639080023Beyond the Startup: Sparking Operational Innovations for Global Growth https://www.amazon.com/Beyond-Startup-Sparking-Operational-Innovations/dp/1635769000Claim your free gift!We're giving away a one-year membership to the world's #1 business book summary service for leaders! Our gift will help you stay on top of the latest ideas, decide which books to read next, and engage your teams.To get your gift:Leave a rating or review on your favorite listening channel.Take a screenshot of your review.Share the screenshot on LinkedIn, and mention either “Allison Dunn” or “Deliberate Directions” and the “Deliberate Leaders Podcast”.=============Allison DunnExecutive Business CoachDeliberate Directions + Executive Business Coaching + Training Center3003 W Main Street, Suite 110, Boise ID 83702(208) 350-6551Website https://www.deliberatedirections.comLinkedIn https://www.linkedin.com/in/allisondunnPodcast https://podcasts.apple.com/us/podcast/deliberate-leaders-podcast-with-allison-dunn/id1500464675

Ralf Specht is a visionary business leader, highly sought-after speaker, and creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding & shared purpose.More about our guest:Ralf Specht is a founding partner of Spark44, he was the architect of an innovative, industry-first joint-venture with Jaguar Land Rover, which grew under his leadership to a global revenue of $100+m and 1,200 employees before it joined forces with Accenture Interactive in 2021. Previously, he consulted with global companies and brands for more than two decades with McCann Erickson. He is the author of 2021's Building Corporate Soul: Powering Culture & Success with the Soul System™ from Fast Company Press, as well as his newest book, Beyond the Startup: Sparking Operational Innovations for Global Growth. His driving vision is to make soulless companies a thing of the past.------------------------------------------------Episode Guide:1:40 - What is Innovation?3:29 - What isn't Innovation?5:24 - Advertising: Changing the game and creating something new7:53 - The Procter and Gamble Experience9:30 - Innovation: Shaping and Molding Careers11:11 - Disrupting the normal17:29 - Business Development Process and Staffing20:04 - Becoming the CEO22:26 - Creating Job Titles25:07 - "Building Corporate Soul"29:07 - Having a shared purpose31:37 - Benefits of spending time on Culture32:38 - Advice to Innovators--------------------------OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.

Today I'm joined on the show by Ralf Specht from Building Corporate Soul. Ralf is a business leader, speaker, and creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding & shared purpose.  As a founding partner of Spark44, he was the architect of an innovative, industry-first joint-venture with Jaguar Land Rover, which grew under his leadership to a global revenue of $100+m and 1,200 employees before it joined forces with Accenture Interactive in 2021.  Previously, he consulted with global companies and brands for more than two decades with McCann Erickson.  He is the author of Building Corporate Soul: Powering Culture & Success with the Soul System™, as well as his newest book, Beyond the Startup: Sparking Operational Innovations for Global Growth. His driving vision is to make soulless companies a thing of the past. For show notes and to see details of my previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out the guide and the new online course: www.GetMoreHRClients.com/blog/How-To-Start-An-HR-Consulting-Business.

Accenture Chief Marketing and Communications Officer Jill Kramer on the rebranding of Accenture Interactive to Accenture Song. Jill also explains Accenture's metaverse consulting approach. And we get into why she thinks B2B marketing is more exciting than ever. Plus, we hear how she decluttered Accenture's marketing dept.

Leila is joined by Jill Hughes, Managing Director, Accenture Song & Executive Sponsor Mental Health at Accenture UKIJill believes passionately that creating a strong culture of inclusivity and belonging is key to the success of a business.   Jill plays a leading role in Brand Learning. In addition, she leads the Health and Life Sciences squad in Accenture Interactive, helping to make a difference to patients and health care professionals through marketing transformation. On joining Accenture, one of the things that impressed Jill the most was the commitment to mental wellbeing in the business and the desire to ensure that every employee feels safe to talk about their mental wellbeing and get help when its needed. Jill first trained to become a “Mental Health Ally”, then Mental health First Aider and subsequently became a trainer for other allies. Last year, Jill was invited to become Executive Sponsor for Mental Health for Accenture UK and Ireland, a role that she feels privileged to hold. Accenture has developed great resources and support for mental health but there is more to do. Jill is committed to ensuring that Accenture continues to build a culture of care and proactive prevention by promoting wellbeing in all we do. She wants to continue to increase the number of mental health allies in the business and continue to promote our mental health approach and resources to all.    LEARN MORE ABOUT:- The impact of Covid on mental wellbeing, how it's something we should all care about and how the lived experience of different parts of our population may differ e.g. impact on young people, impact on carers etc - The importance and role of mental health allies in business in building a culture of safety for everyone to talk about mental health openly - The role of leadership in mental wellbeing - how important it is for leaders to ask the right questions, create the right connections with their people and show empathy with the differing experiences of their peopleFURTHER RESOURCES:https://www.linkedin.com/in/jill-hughes-7a12722/Support the show

What is Marketing 4.0 in action ? How traditional models lie broken, and the new models remain either undefined or are in a state of perpetual flux? What is your approach to Digital Transformation ? Can you share case study on digital marketing & transformation from your work at Entropia with top company. in the APAC market helping create demand and design their customer experience ? Can you share a case study of how you have mentored successful unicorns in South-East Asia? Prashant Kumar or PK, answers the above questions and more as he talks about the disruption brought about by data and technology that has created a wide chasm between marketing strategy and what really works in the marketplace.Prashant Kumar is the Founder & Senior Partner at Entropia - part of Accenture Interactive. Connect with PK on Linkedin - https://www.linkedin.com/in/prashantkumar2006/ Email PK at hereispk@yahoo.com Check out his book on Amazon https://www.amazon.in/Made-Future-Story-Marketing-Content/dp/0670096245 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

Mark Curtis, Head of Innovation and Thought Leadership at Accenture Interactive returns to the  Tech Talks Daily podcast. Mark is a serial entrepreneur and innovator. His first company, Curtis Hoy, pioneered radio sales promotion from 1989. Highlights included introducing fixed frequency low-cost radios as a sampling driver for the Pepsi taste test, bringing drive-in movies to the UK for the first time ever (Diet Pepsi) and designing the first marketing use of virtual reality in 1993 (for a Unilever brand).   Today's episode discusses how the Metaverse and its technology could impact brands and customers. In addition, we talk about how this is expanding beyond just the gaming community – designers, digital product developers, creatives, and technologists will play a central role in virtual world-building and content placement, as everything is 3D-based. However, as brands seek to capitalize on the opportunities presented by the Metaverse, ethics around behavior manipulation, sustainability, and accessibility for all must remain front of mind. Finally, we discuss the democratization of access might lead to a new wealth of shared cultural experiences and new economies.

The past two years have been marked by disruptions on a scale never seen before, and it's taking a toll on individuals and society as a whole. From “The Great Resignation” to global supply chain disruptions, businesses are grappling with huge shifts in people's relationships with work and materialism. Each year, the Accenture Interactive team identifies the major emerging trends and challenges that will influence the year ahead. Last year's trends spoke to how people and businesses needed to chart new territories as the shock of the initial waves of the pandemic subsided. This year, the dominant theme is about the need to respond to changes in all types of relationships – the threads that form the new fabric of life. In this episode, we'll speak with Mark Curtis, Head of Innovation and Thought Leadership at Accenture Interactive; Martha Cotton, Managing Director and Fjord Global Co-Lead at Accenture Interactive; and Bailey Richardson, Head of Community at Substack. 

Hi, everyone. Welcome to the third season of transformative leadership conversations with me, your host, Winnie da Silva. “Storytelling is our most powerful tool for changing anything in the world today.” This compelling quote, from one of my upcoming guests Holly Gordon, sums up my aspirational goal for this podcast. Sharing stories to change you, your leadership, your team, your company. As an executive coach and leadership strategist for over 20 years, I've come to know and work with some pretty incredible people. This podcast is designed to share their inspiring stories and practical ideas you can use to develop yourself as a leader, as a person. The first release for Season 3 is coming on March 1st. I'd like to give you a taste of these ten episodes you're going to love. Sarah Snyder is the Founding Director of The Rose Castle Foundation whose mission is to equip leaders with the skills, tools, and habits needed to transform conflict. My conversation with Sarah is like opening a set of Russian dolls; you encounter one story or insight just to discover another one – and another. You know she's for real when her other job is the Archbishop of Canterbury's Special Advisor for Reconciliation. Peter Gordon is the Chief Investment Officer and Head of Commercial Real Estate Debt for a large asset management firm. Peter is the type of leader who instinctively forms his leadership philosophy and approach and then realizes there are a few books out there that back up those instincts. Peter's leadership analogies range from parenthood, tennis, golf, political ideologies…and through his metaphors we gain some fabulous insights. Holly Gordon is the Chief Impact Officer for Participant Media. While she doesn't make the award-winning movies her company produces (An Inconvenient Truth, Spotlight, Green Book), Holly and her team build campaigns around these films to inspire action and change by partnering with grassroots organizations and activists on the front lines. Holly's fascinating background paired with her breadth and depth of thinking on social change, storytelling, leadership - I can't help but hope that Holly will write a book someday soon. Next up will be a conversation with both Peter AND Holly. Yes, Peter and Holly are married and in this special episode, Peter and Holly generously share some details of how their marriage has influenced their own unique leadership perspectives. Our personal relationships are so important in shaping who we are, how we think and how we approach our work. You'll love this compelling example of a relationship that is playful yet serious about ideas around leadership and more which will cause you to reflect on your own relationships and their impact on you. Cassandra Rose is a Founding Partner and DEI Practice Co-Lead at Meritarc, a human capital software company and provider of advisory services. Cassandra helps organizations fully leverage their Diversity, Equity, and Inclusion strategy and enables HR and People Leaders to connect the value of their talent with their mission. Cassandra is also a compelling speaker on the topics of benefits equity and centering the BIPOC employee journey for transformative employee engagement. Our conversation will challenge your thinking on all these topics – and more! Lindsey Saletta is the Chief Operating Officer at west-bourne, a food and lifestyle brand that began as the first zero-waste neighborhood restaurant in New York City and is now piloting conscious capitalism in the food industry. I love Lindsey's clarity on her own strengths and how those same strengths can sometimes be barriers to growth. Lindsey is that ambitious and vibrant leader you wish you could call to help you navigate your own career. So, here's your chance! Ajay Easo is the Managing Director at Accenture Interactive and Fjord. Ajay is a “leader of leaders” and has had multiple career iterations during his 21-year tenue at Accenture. Ajay is a big thinker and strategically keeps several balls in the air. But his real superpower is leading without others even realizing it. He prefers to elevate and collaborate with people rather than always having to lead from the front. Our conversation touches on his leadership and the future trends of leadership itself. Marianne Manseau is an Area Vice President at Pernod Ricard, a wine and spirits company whose ambition is to turn every social interaction into a genuine sharing experience. While Marianne's friendly spirit is immediately apparent, underneath that smile is an extremely intentional, hardworking, and ambitious woman. Marianne shares her experience learning to be vulnerable, why intention matters and how her father and three brothers helped shaped the person she is today. Gary Hamilton is a Senior Vice President and Healthcare Practice Leader for WSP which provides management and consultancy services to the built and natural environment. With 25 years of experience in designing and building healthcare facilities globally, Gary is passionate not just about his work but how he shows up as a leader and being a role model for others. Gary's flair for connecting with people and pushing himself past boundaries is inspirational. The Band of Sisters is a tribe of six women who all met when they worked at PepsiCo. I had the pleasure of interviewing three of the six sisters: Lori Marcus, Katie Lacey and Cie Nicholson. These seasoned and savvy women bring a fresh perspective on improving the lives of women in the workplace as they focus on equipping organizations to build more inclusive and productive cultures. Their book You Should Smile More: How to Dismantle Gender Bias in the Workplace will be coming out this fall. Our conversation offers a sampling on this topic with some super practical ways women and men can proactively support women at work.

Mish Fletcher is the Chief Growth Officer for IPG (Interpublic Group) Asia-Pacific. She is also an industry professional passionate about public relations and building agency brands and growing agency businesses including OgilvyOne, Accenture Interactive, FCB/SIX and more. It is a skill she has used to build the profiles of the agency leaders she has worked with, and more recently for herself. Mish is a TrinityP3 Marketing Mentor and she shares with us the passion and the lessons she has learned along the way from Australia to the UK, the USA and back to Asia-Pacific. https://www.trinityp3.com/2022/02/diversity-and-agency-brand-building/

Grace is the Chief Experience Officer at Accenture Interactive. Grace is in a C-Suite job, identifies as non-binary and feels like it's their role to help people feel included. Grace does this by implementing role-open behaviour and allowing her quirkiness to shine–they are quite comfortable being seen as different. In fact, their ‘weirdness' factor is a good thing, it's non-threatening and it helps others in the organisation feel like they can share themselves with Grace.

Our second episode in the A/B testing tools series is dedicated to AB Tasty.In this episode, Matt and Moshe are joined by Marion Ravel, a Conversion Rate Optimization expert who is using AB Tasty at Accenture Interactive.Marion told us how she loves this tool, a popular one in France, but growing in popularity around the world. She has seen both the tool and the company behind it grow throughout the years she has used it. Come join Matt, Moshe and Marion to learn about AB Tasty, why Marion likes it and how she and her team utilize it to improve their products. *You can connect with Marion at:LinkedIn: https://www.linkedin.com/in/marionraveluae/ *You can find the podcast's page, and connect with Matt and Moshe on LinkedIn: www.linkedin.com/company/product-for-product-podcast*Matt - www.linkedin.com/in/mattgreenanalytics*Moshe - www.linkedin.com/in/mikanovsky *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

 Beatriz Gonzalez Mellidez is an inclusive user experience professional based in Germany, Certified Professional in Web Accessibility CPWA (IAAP's WAS+CPACC) and User Requirements Engineer (CPUX-UR). Her current role is Principal Product Designer at SinnerSchrader, an Accenture Interactive company. She has worked as a UX consultant across several countries and in five languages. Her passion is problem solving for all, no exceptions. As a member of the German UPA (UXPA) she is mostly active in its accessibility working group, which she leads, contributing to best practice publications and the fronta11y.org article series for GAAD in German. Her interest in accessibility dates back to her teenage years creating websites with plain HTML in Spain. 

Tim Breene's storied career as the Founder of Accenture Interactive set him up for a successful retirement of advisory and board work, but it's his faith journey with his wife that has defined his third act. After several years working part-time with World Relief, a global Christian humanitarian organization, Tim took his time, talent, and treasure and became the CEO of World Relief. He served as CEO for five years, helping to empower local churches all over the world to better serve their people. In this interview, Tim talks about what it's like for a hard-charging Accenture person to be less attached to an outcome. Today, Tim continues to harness, as he describes, the best wisdom and practices of his Christian and secular experiences for the common good. 

Dan Lynch is a marketing services business leader and strategist with more than 25 years of experience. He has extensive experience building and managing high-growth businesses in order to drive revenues, profits and achieve intended strategic outcomes. As CEO of Wire Stone for over 15 years he helped create one of the nations largest independent Marketing Agencies and went on to sell Wire Stone to Accenture Interactive, the Worlds-Largest Digital Agency in August of 2017. In addition to advising a number of high-growth businesses, He is also President and CEO of Carmel Realty Company and Monterey Coast Realty. In this role he oversees the management and growth of these two strong real estate brands who combine for well over a billion dollars in sales each year.

The powerful convergence of marketing and technology in today's marketplace means that brands are no longer built through advertising, but through experiences. We have observed seismic consumer behavior shifts in the last 12 months which are likely to stay with us permanently. Right now, an experience renaissance is afoot – one that is galvanizing companies to push beyond the CX philosophy and organize the whole business around the delivery of exceptional experiences. These experiences must respond to customers' new, often unmet and frequently changing needs to enable them to achieve their desired outcomes. This is the Business of Experience aka BX. BX is very much a new category of leadership that savvy CEOs and their leadership teams will embrace as we move deeper into the coming decade. Our guest today is Haydn Townsend Managing Director at Accenture Interactive who will be talking to us about this new concept of BX and how businesses need to adapt to the new playing field.

The powerful convergence of marketing and technology in today's marketplace means that brands are no longer built through advertising, but through experiences. We have observed seismic consumer behavior shifts in the last 12 months which are likely to stay with us permanently. Right now, an experience renaissance is afoot – one that is galvanizing companies to push beyond the CX philosophy and organize the whole business around the delivery of exceptional experiences. These experiences must respond to customers' new, often unmet and frequently changing needs to enable them to achieve their desired outcomes. This is the Business of Experience aka BX. BX is very much a new category of leadership that savvy CEOs and their leadership teams will embrace as we move deeper into the coming decade. Our guest today is Haydn Townsend Managing Director at Accenture Interactive who will be talking to us about this new concept of BX and how businesses need to adapt to the new playing field. Webpage · Instagram Page

In episode 68, host Eric Dickmann interviews Norman Guadagno. Norman is currently CMO at Acoustic, where he is helping reimagine marketing technology. Over the past two decades, he has held a number of marketing and strategy roles with a deep focus on business transformation, marketing acceleration, and brand building. Norman was previously SVP of Marketing at Carbonite, helping to successfully transform that company from B2C to B2B. He has also held senior marketing positions at digital marketing agency Wire Stone (now part of Accenture Interactive), Microsoft, and Oracle.  With both a B.A. and M.A. in psychology, Norman has always viewed marketing challenges first through the lens of human perceptions, motivations, and emotions. Combined with a deep understanding of data, proven skills as a storyteller, and rich experience as a business and people leader, his unique perspective on the social and business landscape today offers valuable insights for professionals across industries.For show notes and a  list of resources mentioned in this episode, please visit: https://fiveechelon.com/marketing-automation-increase-effectiveness-s5e2/  A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world's greatest brands. 

Atholl Duncan is the chair of the leadership development business Black Isle Group. He worked for the BBC as a journalist for over 20 years and been head of the BBC News Scotland, he's a certified coach and author of Leaders in Lockdown. In this episode you can learn hacks galore from Athol including: The new mindset, habits and behaviors to cope with demands of the post COVID world. The new definition of being an entrepreneur - people who are addicted to opportunity. The seven themes for leadership in a lockdown The LEADING model – enabling people to move to the next level Join our Tribe at https://leadership-hacker.com Music: " Upbeat Party " by Scott Holmes courtesy of the Free Music Archive FMA Transcript: Thanks to Jermaine Pinto at JRP Transcribing for being our Partner. Contact Jermaine via LinkedIn or via his site JRP Transcribing Services   Find out more about Atholl below: Atholl on LinkedIn: https://www.linkedin.com/in/athollduncan/ Atholl on Twitter: https://twitter.com/AthollDuncan Black Isle Group Website: https://blackislegroup.com Atholl's Book: https://www.bookdepository.com/Leaders-in-Lockdown-Atholl-Duncan/9781911671015   Full Transcript Below: ----more----   Steve Rush: Some call me Steve, dad, husband or friend. Others might call me boss, coach or mentor. Today you can call me The Leadership Hacker.   Thanks for listening in. I really appreciate it. My job as the leadership hacker is to hack into the minds, experiences, habits and learning of great leaders, C-Suite executives, authors and development experts so that I can assist you developing your understanding and awareness of leadership. I am Steve Rush and I am your host today. I am the author of Leadership Cake. I am a transformation consultant and leadership coach. I cannot wait to start sharing all things leadership with you. Today special guests on the show is Atholl Duncan. He's the chair of the leadership development business Black Isle Group. He's also worked for the BBC as a journalist for over 20 years and been head of the BBC News Scotland. He's also a certified coach and author, but before we get a chance to speak with Atholl, it's The Leadership Hacker News.   The Leadership Hacker News Steve Rush: I just love it when emerging technology and entrepreneurial-ism come together. In a press release this week, Warner Music and Accenture Interactive announced, “Saylists”, new playlists exclusively to Apple music. And they're designed to augment the speech therapy experience for young people through the power of music and technology. There are 173 tracks in these playlists, including Dua Lipa: Don't start now, and Lizzo: Good as hell, the BBC reported that some, 1 in 12 children across the United Kingdom experienced some form of speech disorder or SSD, and it's also common across the globe. Stammering or stuttering as it's often referred to affects at least 1.5 million children in the UK alone. Using an algorithm, Apple analyze the lyrics of its catalogs, 70 billion songs to identify the sounds and most commonly repeated in speech. As such the playlist centered on the sounds of ‘CH', ‘D', ‘F', ‘G', ‘K', ‘L', ‘R', ‘S', ‘T' as an example. The frenetic sounds that you and I just take for granted. Warner's press release, includes comments from speech and language psychologists, all of whom say that these Saylists are an innovative form of therapy. Every speech and language therapist wants to keep children engaged during therapy sessions, as well as help them generalize their target sounds, both at school and at home said, Anna Biavati Smith. Saylists provide fun, new ways to practice sounds without feeling pressured or getting bored and having fun of course, it's first step on the rung of learning. So, for those that are listening, these new playlists are available to Apple music subscribers worldwide now. And I just wanted to call out what a great piece of innovation that was. That's been The Leadership Hacker News. If you have any interesting news, stories or facts that you'd like our listeners to hear, then please get in touch.   Start of Podcast Steve Rush: Atholl Duncan is a special guest on today's show. He's a chair of leadership development business Black Isle Group. He's worked as a journalist, TV producer and as an ex-executive of the BBC for over 20 years. He's now the author of Leaders in Lockdown. Atholl welcome to the show.   Atholl Duncan: Thank you, it's a pleasure to be here and looking forward to the chat.   Steve Rush: Now we're going to get into the Leaders in Lockdown very soon. And I should imagine the 12 months of having pen the book to kind of where we are now has been a really interesting one. But for those listeners that haven't had the chance to maybe experience your work before. Perhaps you can give us a sense of what it is you've done in the past, how you are now?   Atholl Duncan: Sure, well Steve, my life has really in three acts. Act number one is, you were explaining there. I worked at the BBC for a couple of decades, covering the world's main stories, really, the world's big stories. Then act number two, hired an executive career as a bit of a transformation experts. And I worked in the utility sector, worked in the media sector and I worked in professional services. Trying to transform businesses and then act three is where I am now. Hopefully not my final act. And that's really with a portfolio of non-executive roles. Sitting on a few boards and also as an executive coach. And as you say, now rather scarily as an author.   Steve Rush: And did you find that as part of your career evolution and your various different acts of your career? I thought that there was perhaps a specific trigger or event that caused you to move from one direction to another.   Atholl Duncan: Well, I think the trigger in the most recent events was, you know, coming to together or myself as a business leader and as a storyteller. And there was one particular morning when I was walking on the beach, near my house in Scotland, the previous day I had seven emergency board meetings because of COVID. And I was pretty stressed to say the least, but I realized that this was a remarkable period of history that we were going through, probably the defining months of this century. And I wanted to capture it and capture it in this book, Leaders in Lockdown. By spending time with 28 global business leaders and asking them, how they cope with the crisis and how the world was going to change? Because of the scary events we were all going through.   Steve Rush: And delightful that you did. And we're going to get into some of those lessons that you found from some of those leaders shortly. I think it's quite an interesting moment in time. When you look back on the world that we're in at the moment to recognize that we are probably at a very pivotal stage in our global history. And I think not only will, the way that we behave change, the way that we interact across businesses will change, but lots of other dynamics that we haven't even experienced yet will be become apparent over the next few years. What's your view on that?   Atholl Duncan: I couldn't agree more. I mean, you know, part of the theory of the book is that every long-held belief in business has been thrown out the window by COVID. And I think, you know, we see that many trends in behaviors and consumer behaviors and business behaviors have really moved on probably a decade in a summer. So, the change is massive and how we cope with that as leaders is something that deserves thorough introspection and great debate.   Steve Rush: So, what's the focus of the work that you're currently doing with Black Isle Group?   Atholl Duncan: Well, Black Isle Group is really picking up from the challenges of COVID. And we've kind of set ourselves a purpose of changing the face of leadership development. A few of us have been on the other side, have been on the receiving end of a leadership development throughout our careers as business leaders. And we came to the conclusion that quite a lot of what is done in the leadership development world is not fit for the future. So, we've created a new approach. We call it the “Big Approach” and it essentially brings together a new coaching culture in businesses, a new methodology, and it marries that up with some technology that we've created, which is called nudge technology. And through this new big approach, we've set ourselves the purpose of trying to help businesses create a new mindset, a new piece of change, and really embed new habits and new behaviors, which set them up to cope with the fairly new and high-paced and agile demands of the post COVID world.   Steve Rush: So, you used the word mindset there, and I wholeheartedly concur that in order to face into our future, I suspect we're going to have a very different mindset than perhaps when we did before the COVID pandemic. But if you think about your portfolio of clients that you work with and businesses that you support in your non-exec roles, how have the different firms responded to the various different impacts on the pandemic.   Atholl Duncan: Well, if you take my non-executive portfolio. If you look at the leadership development world, you know, within 72 hours of the pandemic hitting the UK, we saw most of our clients canceling or postponing their work. Fortunately, when we got a few months into the pandemic. The more enlightened realize that there was never a more important time to have people helping you with the challenges of leadership and performance. I chair the Scottish Salmon, which is the UKs largest food exports, that sector was very disruptive because about 60%, we make about a billion pounds worth of Scottish salmon every year. And the vast majority of it goes to export. And of course, the markets were closed, the borders were closed, the restaurants were closed and that sector was really faced grinding to a halt.   I'm also the audit chair in our cinema business. And I think the cinema industry might be one that may never be the same again, may never indeed recover. The whole model may change, and the curtains fail in our cinemas in late March, 2020, and they've not risen again since, and then in the executive coaching world. Again, I think that was a moment for that sector because the enlightened leaders never needed executive coaches more. They needed the time to take a breath, to reflect, to have someone to hold a mirror up to what they were doing. So, it Fastly different experiences, and I think that's what most business leaders have experienced has been a land of opportunity, and there's been a land of desperation.   Steve Rush: And do you think mindsets got a lot to do with that as well?   Atholl Duncan: Well, mindset was absolutely fascinating in the 20 leaders that I met. I tell you about one of them is, a 28-year-old venture capital was called Pocket Sun who's based in Singapore, was born in China. Went to university in the States, and discovered that only 2.8% of venture capital goes to female entrepreneurs in the States, and she pledge to change that. Created a fund, which supported solely female entrepreneurs, and then pointed that fund at opportunities in the crisis from a health care, home testing healthcare company in Texas to an online wedding dress company, to a death care company and to a company that helped young people with their mental health. So, her mindset was all about opportunity and the great entrepreneurs who I interviewed for the book, even though their businesses sat in cutters, roundabout them, they weren't despondent. They were working out how to build back, use that phrase, hope to build back better. And they were looking at where the opportunities were that were coming out of the crisis.   Steve Rush: And I guess that's what sets entrepreneurs aside from those who are just content and happy to be working in corporate jobs versus driving their own agenda, driving their own thoughts and Pocket Sun is one of those people, you quote quite a bit during the book in terms of how she's approached her work and her teams and taking advantage of the opportunity.   Atholl Duncan: Yeah, and maybe another definition of being an entrepreneur, isn't it? It's people who are addicted to opportunity.   Steve Rush: Hmm. It's the old adage, isn't it? It's not about the event. It's how you react and respond to the event that gives you your outcomes.   Atholl Duncan: Absolutely. And, you know, in that year of opportunity, I worked a lot in the past with the Sir Brian Souter, who was the founder of the Stagecoach transport empire. And he talks very passionately about the dynamics and mechanics. Dynamics being the ideas, the vision, and the creativity of the entrepreneur, but how it always needs to be balanced with the mechanics of process and compliance and conformity and rules. And that is one of secrets to successfully growing an organization into the scaling of the one stage stagecoach was a billion pound plus business. It's that balance between dynamics and mechanics and constantly getting that in the right place.   Steve Rush: I like that. It's a nice lens to look through. So, we're now a year into the pandemic. And when you first penned the book, Leaders in Lockdown. It was just as we were emerging through that first wave, if you like, of what the pandemic brought to us. And when we last met, we had the anticipation that we'd be sat here a year in almost, and on a new trajectory, in a new direction, but we kind of  still seem to be not too far further forward than where we were before, or bit of course, we got the vaccination, we have some light at the end of the tunnel. So how have folk responded to the book? Atholl Duncan: Well, people have been very kind about the book. The reviews have been very kind about it and I've kind of moved. It's been shortlisted in the business book awards which was very been nice, but rather surprising. But I've kind of moved in a way from being an author, to being a bit of an evangelist around the themes in the book. And you're right in what you say about, we thought we would be in a different place by now. I share one secret with you, Steve, when we decided to do this book, our biggest concern was that people would have forgotten about COVID. Would it still be current and relevant when it was published in the autumn of 2020? And here we are in the spring of 2021 and lockdown is still going strong in the UK. And as you say, was not really a marriage perhaps, and seen the full impact, particularly in terms of unemployment and businesses going bust, because there've been propped up by government money in the private sector, all over the place.   Steve Rush: Yeah, and throughout the book you interviewed senior executives, thought leaders from around the world and then doing so you found that there were about seven broad themes that were consistently present. I thought it might be useful just to maybe spin through those seven themes and we can maybe dig into a couple as we go?   Atholl Duncan: Sure. So, the seven themes were really a bringing together of the commonalities between the 28-business leader's theme. Number one, is the new age of purpose because there was a common view that purpose has never been a more important time for purpose. And you saw businesses who were very purpose focused, really flourishing, but leaders thought that coming out of covid, purpose would no longer be just a line or two to emblazoned on your website and forget about. So, they're predicting a new age where purpose really matters and purpose really counts in terms of engaging your employees and your clients and customers. Theme number two is, the new world of work. And obviously the piece that has been most discussed and written about there was moving many, many millions of people from offices to home, but the new world of work's going to be far more than that. It is going to be, hey, we cope with this hybrid and way of working, which most people predict so will come out of it.   And also, I think it's made people ask themselves, people of all generations, ask themselves what is work? And I think that will result in a complete redrawing of the psychological contract between employer and employee theme. Theme number three was tackling inequality because at every level COVID exposed them inequality, not just through the inequality of homeschooling and the inequality of the vaccine and the inequality of who the COVID killed and coming out of it. You're going to see inequality weighed in all areas of society. And this was really a feeling from business leaders that they had to play their part. What were they doing about tackling the black hole of unemployment? Were they really serious about the varsity and inclusion? Where they just making people redundant or were, they considering a new mindset towards re-skilling people?   Steve Rush: It's really been stark, hasn't it? This one particular, because it's really shined a light on where companies were focused around diversity inclusion and inequalities and where they haven't, and that void has just become bigger in my experience.   Atholl Duncan: Yeah, absolutely. Absolutely. And all of these things, you know, the theory is that it's up to the corporate world and it's up to leaders in the corporate world to try and move in and take a list because frankly a lot of our politicians and our governments are not doing a good enough job in these issues. And that was very strong in the fourth theme, which is global cooperation. And at a moment that we wanted our politicians to be looking across boundaries, to be working together with other nations to tackle this terrible pandemic. They turned inwards, they set nation against nation. And this wasn't just China and the U.S., I think you saw this in many, many governments around the world. You saw it across Europe, and a feeling really from, particularly from the leaders of big corporates, that it was the big corporations in the future who had a strong and effective role in tackling the global problems, because we can't rely on our politicians to do it.   Theme Number five was resilience, not just financial resilience or operational resilience, not just the personal resilience of how we as individuals got through a crisis, which has gone on for so long. Theme number six was all about resetting the supply chain and the principle that we need to move away. I mean, the global supply chain grown to halt, and we need to move away from just-in-time and moved to just in case and the belief that we can do that and save money and that the pandemic expose weaknesses and supply chains, which really developed over decades and those weaknesses are there because supply chain decisions were made about efficiency and the lowest cost. And that didn't stand up to scrutiny when we had the global pandemic that closed borders.   Steve Rush: And interestingly also it's in that whole kind of efficiency, lean management call it what you will in terms of squeezing that supply chain has proven also to stifle innovation and creativity in doing so   Atholl Duncan: Absolutely, and you know, it wasn't very efficient when the supply chain had grown to a halt. One of the other areas in there, which I just touch upon, but I find quite fascinating is the suggestion that as a result of the pandemic, you could see a lot of manufacturing moving back from Asia to Europe and to the U.S., but it wouldn't be carried out by human beings. It would be being carried out by robots. And then the final theme, which is very much in our world, Steve, we described as a maximizing potential. And this was the bit where Leena Nair, who's the Chief HR officer of Unilever suggested that we'd seen the end of the Superman leader. And she did mean the Superman leader and the start of a new area era of empathetic listening and compassionate leadership. And that was the most effective way to lead in the pandemic and after the pandemic and a number of other themes just running in there about executive preparedness, you know, we were confronted with no longer was an option to look after ourselves physically, because we couldn't get through this, unless we did. No longer as an option to take her leave, the issue of mental health for executives and for the rest of workforce. And it also explores that where leaders did have executive coaches or mentors who gave them time to catch breath, they made better decisions. They made better decisions if they had someone who could hold a mirror up to them. So those were the seven themes. There's so much to unpack in each one, but that's what the leaders in lockdown was telling us.   Steve Rush: And what you also found as part of your research and your conversations was a new way to help leaders think, and you created a model called LEAD. Maybe you could just tell us a little bit about that?   Atholl Duncan: Yes, So the LEAD or LEADING model I've played with quite a bit, and I suppose it comes back to maybe a bit of my journalistic background. And we created the leading model really by asking executive coaches, where are the areas that you find yourself, coaching executives most? And they described these as being the blockers to people moving to the next level and also the enablers to people moving to the next level and the area leading is for looking like a leader. So, the behaviors, the gravitas, the persona, the actions of a leader. The E was round about empowerment and empathy and emotional intelligence. The A was awareness and particularly self-awareness. The D was delivery, getting things done. The I is impact, your communication style, your brevity, your clarity, your impact. The N is for nurturing, and the G is for game changing. Do you, as a leader really change the game or do you only create incremental change?   Steve Rush: Given the fact that the pandemic has changed the game for all of us, this is a perfect opportunity for all leaders to reframe and rebase their game, right?   Atholl Duncan: Absolutely. Absolutely. I mean, I think if it calls into question everything that has gone before and the way that we run our businesses. I think it calls into question the way that we lead and, you know, in the environment that the piece of change that will come now and will not slow down in the future, the agility that's required in leadership. We need to reframe the behaviors of the leaders that we have.   Steve Rush: Thinking about the examples shared with you, by the leaders that you interviewed, as well as your own experiences. You kind of captured this in the last chapter of your book called maximizing potential. So now a chance for us to do that, but what's the reason in your expense, some will grab the opportunity and run into the uncertainty and the ambiguity, but others will maybe avoid it.   Atholl Duncan: The reasons leaders do things. And, you know, we know this from executive coaching, is it comes back to past experience and to leader, know yourself, doesn't it? And you know, we work a lot with psychometric analysis of Black Isle Group and assured that's a place where you probably start with a lot of your coaching.   Steve Rush: Absolutely.   Atholl Duncan: So, if you look for the reasons why particular leaders do a particular thing, or don't do a particular thing, then you have to go to the inner game to get your answer. And quite often, when you go to the inner game of the leader, the answers are really quite startlingly, obvious.   Steve Rush: Yeah, call it the voice in your head.   Atholl Duncan: Absolutely.   Steve Rush: The one that you wake up with. It's the one you go to bed with. It will the last voice you hear when he leaves the planet as well. So, it's got to be an empowering voice.   Atholl Duncan: Yep. Steve Rush: So, the next part of the show, we'd love to hack into your years of experience and diverse experience to kind of try and distill some top tips and ideas for our listeners. So, if you had to distill them, what would be your top three leadership hacks?   Atholl Duncan: Well, number one, top hack for me, very apparent during the pandemic. You need to create the space to think and to reflect. If your agenda is absolutely packed full, you will be denying yourself one of the most important things about leadership, which is the time to think, and the team to reflect. Leadership number two, you must have someone who will tell you the uncomfortable truths. There's a Scottish poet called Robert Burns, and I won't do this bit of poetry in Scottish. I'll translate it into English.   Steve Rush: Go for it.   Atholl Duncan: And it basically says, would someone the power to give us, to see ourselves as others see, it would from many, our blunder, Frias and foolish notion. And we're surrounded by leaders, I'm afraid who live in a hall of mirrors with people telling them what they want to hear in an echo chamber, which leads to narcissistic and blind leadership. So, anyone who's listening to this who aspires to further leadership, get yourself someone who will be your conscience.   Steve Rush: Love that.   Atholl Duncan: Who will see yourselves as others see us, and we'll challenge you. And, you know, I had this, I'll give you a good example of this with one of the people I was coaching through the pandemic whose automatic reaction was at the start was to act very quickly and make a large number of people redundant. And I got that person to stop in their tracks by asking, what is your responsibility to society right at this moment? And will that help by making a large number of people redundant, or will it just mean that they can't pay their mortgages? And they default, the economy goes into further downward spiral. So, he went to the people and he said, what solutions do you have to this issue? And they put their hands up and they say, we'll job share, you know, we'll take a reduction in our salary. Some of us will take temporary leave, and you know, that to me is the result of someone who is telling you the uncomfortable truth as a leader.   Steve Rush: Yeah, and how powerful is it that you having that conversation managed to help that individual reframe and actually give control to the people who could make those right decisions?   Atholl Duncan: It is, but it's a relatively easy for us because we are not in the center of the dog fight of trying to save the business, you know, I'm walking on the beach thinking, you know, what on earth is going to happen here? I have that time to reflect, and I'm here to challenge. I'm no longer a player in the game. I'm an observer from the sideline.   Steve Rush: Your right, however, part of creating the space to be a great leader is creating the space to think.   Atholl Duncan: Absolutely.   Steve Rush: And however busy we are it's about reprioritizing and giving us that freedom and that room to kick the leaves about metaphorically.   Atholl Duncan: Yeah, and, you know, first thing I would do as an executive coach is to ask to see the leader's diary. And if there's no thinking time in it, I challenge that. The next thing I would do is to try and see is the time in diary actually aligned to the objectives, the main objectives and the main aims of the leader and most of the team isn't.   Steve Rush: Exactly, exactly right.   Atholl Duncan: So, you know, the lead leader will tell you that they want to do A, B and C and say, well, actually, you've got no time in that because you're doing operational stuff, you're doing stuff that one of your directors could do, you know, and you're spending team doing stuff which you shouldn't be doing at all.   Steve Rush: So, hack number three?   Atholl Duncan: Number three, be purpose late. And again, I think the pandemic underlines the importance of purpose. So, find your purpose as an individual and ensure that your business has find its purpose, and that the people in your business know what that purpose is and believe in that purpose, because, you know, I think COVID remains as that without purpose we're empty vessels.   Steve Rush: Yeah, very much so. And it's interesting, and I don't know if you've found this in the work that you've done, but the purpose always seems to be the one that is most alluring for folk, but yet most under-invested in, in terms of just granularity and understanding.   Atholl Duncan: Absolutely, and I think that is hopefully something that will come out of COVID. I mean, I worked with somebody the other day who was from an extremely well-known brand. And they told me with a bit of pride that yes, we were on the case with purpose, and this has helped them through the pandemic, but then revealed that they got on the case with purpose about 12 months before the pandemic started. And I was fairly shocked. So, it's that underlines your theory that, you know, real understanding and real embedding of purpose in the corporate world is still pretty sadly lacking.   Steve Rush: And also, purpose can change slowly given the environment and experiences. And you need to reevaluate that just as you do what your strategy   Atholl Duncan: Absolutely. I mean, I chair UK Coaching, which works with sports coaching and community coaches, essentially as a learning and development. Business that champions coaches and in a way COVID has helped to crystallize our purpose because the nation will not recover. And the health of the nation will not recover. Unless we protect and increase activity, movement, exercise and sports, and all of a sudden that organization has become the catalyst through which that has done because it isn't done without coaches.   Steve Rush: That right.   Atholl Duncan: So, the purpose has been crystallized and indeed the purpose is much clearer hopefully for the people in that business.   Steve Rush: The next part of the show our listeners have become familiar with is called Hack to Attack. So, this is where something typically hasn't gone well. It could have been catastrophic, it could be in your personal life or your work, but as a result of the experience, that's now helping us in a positive way. What would be your Hack to Attack? Atholl Duncan: Well, my Hack to Attack is based in catastrophic failure. And I go back a long time, but I was asked to speak at a convention of local counselors. And I said, the people who was organizing, you know, what you want? or we want to kind of business thing, you know, are you sure you've got the right person? Yes, we've definitely got the right person. When I turned up on the night, the person who was chairing the event said, well, you're going to be funnier than that Dara or Breon. So, what do you mean? Well, we had Tim last year and he, wasn't very funny. I did not have a comic speech prepared. So, I tried to think of a comic speech while I'm eating my beef or chicken. And I think I probably went then pretty well, like a lead balloon. Managed to just escape with my life. And it was pretty, how can I put it? I was pretty down about the whole thing would be an understatement. So, it did impact quiet badly on me.   Steve Rush: I can imagine, yeah.   Atholl Duncan: And to become a more competent communicator, performer, presenter, speaker. And now one of my specialties is helping other people to communicate with brevity, clarity, and impact, but it could have gone either way. And, as quite interesting, I quite like biopics and I was watching a bio pic the other night about Audrey Hepburn and the failure that Audrey Hepburn had in her early life were quite marked. And as we see a thing with all good leaders, good stars, that is the way you bounce back from that.   Steve Rush: Totally.   Atholl Duncan: Failure is what make the woman or the man.   Steve Rush: And that's a whole premise of Hack to Attack is that, you know, there always will be adversity, there'll be failures, but if we reframe them as learning, it helps propel us forward.   Atholl Duncan: Yeah, you know, we all want to be good though. I think we all want to be a good an influential performer, presenters, communicators. So, my Hack to Attack is see, you will bomb. You will bomb several teams and just learn from it and crack on.   Steve Rush: Awesome. Well, one of my favorite parts of the show is the next bit we get to do with you, which is to do a bit of time travel. And you now get to go to bump into Atholl 21 and give them some advice. So, what's it going to be? Atholl Duncan: I think two bits of advice. I think whatever your ambitions are at 21 you're not being ambitious enough because I think when you're 21, you have no idea what you're actually capable of. And I think leaders seem to be, depending on what your background is. Leaders seem to be people who are in positions that perhaps you wouldn't achieve. So early imposter syndrome at 21. And certainly, when you get into the latter part of your career, that you realize that while there are obvious key skills in leadership, many, many, many people who never imagined life and leadership are actually extremely capable of doing them. And, you know, Sir David Behan, who's the executive chair of HC One care Homes. A thousand people died in his care homes in the first hundred days of lockdown. He's brilliant on this and how he sees leadership at every level in his care homes, and leadership's not a title.   So, I think that that would be one thing that I would definitely say to Atholl at 21. I think the other thing I would say, which came a little bit mid-career for me is to think international, to get yourself an international outlook, because the way that we do business globally now, I think is the key for many, many people and the opportunities of that. So, I would get a global outlook early on, so think big, think global and crack on.   Steve Rush: Awesome. I love that. So, what's next for you and Black Isle Group?   Atholl Duncan: Well just in the immediate future, you know, I was thinking I've become a bit of an evangelist for these messages and the leaders in lockdown book. So, we've developed leaders in lockdown workshops, and we're taking them out to businesses and out to business groups. And it's more about leading out of lockdown and we're trying to help individuals and to help organizations. We're doing quite a lot of this free of charge because I honestly think that there's so much that businesses have to cope with in the next 12 months and beyond. That the business community needs to rally around together and help each other. So short term, it's leaders in lockdown workshops. I'm doing one tonight with global chief information officers. I'm really enjoying and doing them, and then beyond that, and we maybe thinking about what the next book is that we can write.   Steve Rush: Leaders out of lockdown?   Atholl Duncan: [Laughter]leaders out of lockdown. Well, I'm quite drawn. I must've met, there's two places that I'm quite drawn to. I'm quite drawn to learning more from the world's most interesting leaders. So, they're not necessarily the leaders who have the most prominent positions, but the ones who are challenging what we're doing across the business. So, I think that might be quite an interesting book. And I also have a bit of a fascination about the narcissistic leader and not because I like them, but because I think more and more, we want to be able to identify them and make sure that we learn from them and we try and stop their rise to the top. Because the shareholder damage, the damage of value, the damage of society from narcissistic political leaders is utterly colossal over time. And It's a failure of all of us not to spot these people and weed them out.   Steve Rush: And they're still present in our communities and in our workplaces. And it's spotting some of those traits that will help us call them out.   Atholl Duncan: Slowly.   Steve Rush: Yeah, love it. So as folk have been listening to this, they probably been thinking, how do I get myself a copy of Leaders in Lockdown? And where can I find out a bit more about Atholl work? Where should we send them?   Atholl Duncan: Well, Leaders in Lockdown is available on Amazon. I would say it's available in all good bookshops, but most good book shops are closed at the moment. So, the great Amazon is probably the best place to go. Book Depository if you're elsewhere in the world, because I think they're deliver free of charge. If you want to find out more about Black Isle Group, just check out blackislegroup.com. And there's a little bit more about me on athollduncan.com. That's Atholl with two L's. And the great thing about having a slightly unusual name like Atholl is, if you stick it in Google, you find me quite quickly.   Steve Rush: Can't be many, Atholl Duncan's around.   Atholl Duncan: Not too many.   Steve Rush: Excellent. Well, it's been a super pleasure talking to you. I'm grateful for you taking time out of a busy schedule to be with us. And we're delighted that your part of our Leadership Hacker community, so Atholl Duncan thank you very much for being on the show.   Atholl Duncan: Steve, Thank you. It's been a pleasure.   Steve Rush: Thanks Atholl.     Steve Rush: I genuinely want to say heartfelt thanks for taking time out of your day to listen in too. We do this in the service of helping others, and spreading the word of leadership. Without you listening in, there would be no show. So please subscribe now if you have not done so already. Share this podcast with your communities, network, and help us develop a community and a tribe of leadership hackers. Finally, if you would like me to work with your senior team, your leadership community, keynote an event, or you would like to sponsor an episode. Please connect with us, by our social media. And you can do that by following and liking our pages on Twitter and Facebook our handler there @leadershiphacker. Instagram you can find us there @the_leadership_hacker and at YouTube, we are just Leadership Hacker, so that is me signing off. I am Steve Rush and I have been the leadership hacker.    

主持：Hanna Wu & Luke Lo 嘉賓：Shun Lee, UX Manager@Accenture Interactive 成為Design Lead之後還有發展空間嗎？面對工作上的危機感，Mentorship是一個好方法令自己和身邊的人一起繼續前進！ ==== PayPal App課金：t.ly/taA6 Telegram: t.me/uxhongkong Instagram: www.instagram.com/10uxhk/ Podcast music by Joakim Karud --- Support this podcast: https://anchor.fm/10ux/support

主持：Hanna Wu & Luke Lo 嘉賓：Shun Lee, UX Manager@Accenture Interactive 並非所有Project都需要跟足書本上的Design Methodology，了解Project的真實需要，靈活處理才是第一指標。而面對不同Stakeholder都要建立良好的伙伴關係，問題才能夠迎刃而解！ ==== PayPal App課金：t.ly/taA6 Telegram: t.me/uxhongkong Instagram: www.instagram.com/10uxhk/ Podcast music by Joakim Karud --- Support this podcast: https://anchor.fm/10ux/support

主持：Hanna Wu & Luke Lo 嘉賓：Shun Lee, UX Manager@Accenture Interactive 每位Design Lead都經歷過缺乏經驗時的不知所措。今集Shun Lee向大家分享，他由Junior Designer到Senior Designer再成為 UX Manager，這3個Role之間的分別在哪裡。即使你所工作的公司只有1-2位Designer，也有成為Design Lead的不二門法！ ==== PayPal App課金：t.ly/taA6 Telegram: t.me/uxhongkong Instagram: www.instagram.com/10uxhk/ Podcast music by Joakim Karud --- Support this podcast: https://anchor.fm/10ux/support

Why did Accenture Stock rise 24% in 2020? Leadership, talent, digital and focus— and with record earnings for its software products and services, management has just increased their fiscal 2021 outlook from 2%-5% to 4%-6% revenue growth. Sitting as Number 279 on the Fortune 500 list and about $43 billion in annual revenue, Accenture is one of the world's largest consulting companies, with over 500k employees companies, helping over 6k clients in over 120 countries reboot their businesses and brands. Today, the company has over 4.8k patents and about 2.5k pending, with a very robust partner network of nearly 200 organizations worldwide, while growing their digital footprint through high-profile acquisitions like the agency Droga5. Rotating to the New - Digital Since Julie Sweet became CEO of Accenture a lot has changed under her remarkable leadership, from transforming their market approach and culture to reinvigorating their service platforms and brand. Today, 70% of their business has rotated to the "New": digital, cloud and security, all supported by Accenture's biggest brand relaunch in a decade, spearheaded by Accenture's dynamic CMO Amy Fuller, who joined us for an episode of the Reboot Chronicles to talk about what's new and what's next. Speed, Scale and Agility During the 2020 pandemic, consumers have moved dramatically toward online channels, and companies and industries have responded in turn. Today, more than ever, organizations have to accelerate the pace of transformation to supplement and further strengthen their relationships with clients. Most of the companies who have overseen a digital transformation were fraught with challenges: they wish they had - and could have- moved faster. We see companies that emerge stronger from the crisis are those that innovate through it, using the current crisis as an opportunity to transform their company digitally. In short—2020 lit a fire under corporates and acceleration has been good for Accenture and a few of their peers. The rapid shift to working from home is a good example. A vast number of companies were forced to move to digital channels and communication platforms, like Microsoft Teams, to work remotely. Accenture, for instance, has converted more than a million NHS people in a matter of days - onto Teams. Similarly, retailers are going through the “digital makeover” to adjust according to customer changes and preferences. Grocery delivery is now the norm for many people who wouldn't bother in the past. In light of this, Walmart, for the first time, activated and scaled curbside pickup at a mass scale. Optimal Experiences With Accenture's deep industry knowledge, they have discovered recently that the problem lies in understanding how humans interact with technology. And for many clients, the biggest concern was how to interact with advanced technologies and make the most of it. In a world of uncertainty, businesses have to deliver promises of consequence that drive everyone's purposeful change through experiences. Accenture Interactive, the consultancy giant's agency arm, connects deep human and business insights with the possibilities of technology to define and deliver new experiences that can make lives more comfortable and more rewarding. --- Send in a voice message: https://anchor.fm/rebootchronicles/message

Finding a job has never been easy  - and - the current market situation is making it even more difficult.However there industries that are growing - and companies that are hiring.  According to executive search experts -  to succeed in landing that new job - candidates have to be a lot more strategic and pro-active.Simply filling out online job applications or asking people ‘if they know of anyone who is hiring' is unlikely to lead to success.Today I'm talking with Darcy Bevelacqua, an executive search specialist and career coach.She began her career as an HR recruiter for American Express, followed by positions at Prodigy, Accenture Interactive, and other leading marketing and technology companies.Today she is managing director of Executive Connections, a boutique recruiting firm specialising in marketing transformations.I reached out to Darcy and asked her to share some of her best insights and most practical advice for  mid to senior level executives who are looking for a new job or to make a career change.  If you'd like to reach out to Darcy, you can contact her here:  www.executiveconnections.comThank you for listening to A Seat at the Table.  If you like to contact us you can reach us here:  https://insidefashionlive.net/contact/  or visit our website at:  https://insidefashionlive.net

In Episode 10 of the Actionable Futurist® Podcast we speak with Lauren Walker, who at the time of recording was the Chief Operating & Data Officer in EMEA for leading agency Dentsu Aegis. She is now Managing Director at Accenture Interactive.Lauren joined Dentsu in 2017 from IBM and lead a team of more than 600 people across operations, market research, social science, digital and data science, and engineering. In May 2021 she moved to be Managing Director at Accenture Interactive.Prior to these roles, she spent a decade at IBM with a raft of senior roles - most recently head of data strategy partnerships for Europe.Lauren was also director of competitive strategy at Choicepoint, now part of LexisNexis, and spent two years as a special advisor to the Director of the White House in Washington DC.In this fascinating podcast, we covered the world of data and looked at what's next.Disclaimer: Lauren's comments are her own and not that of her previous or current employer.Connect with Lauren on LinkedInFollow Lauren on TwitterYour Host: Actionable Futurist® Andrew GrillFor more on Andrew - what he speaks about and replays of recent talks, please visit ActionableFuturist.com follow @AndrewGrill on Twitter or @andrew.grill on Instagram.

Businesses that were late adopters of the World Wide Web and the mobile realm are the butt of obsolescence-themed jokes today. Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. Alan: Today’s guest is Rori DuBoff, Managing Director and Head of Content Innovation and Strategy for Extended Reality — that’s VR, AR and MR — at Accenture Interactive. Rori is a strategic and innovations leader with over 20 years experience working in digital marketing, integrated media, creative brand advertising, and emerging technologies. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation. Prior to Accenture, Rori was Global Head of Digital Strategy and executive vice president at Havas Media Group, where she led and managed strategic planning worldwide, with a focus on digitally-integrated marketing communications and innovation. Previous to that, Rori was a partner and director of strategy at Ogilvy, where she focused on developing digital marketing strategies for health, retail, and media industries. Rori holds an MBA from NYU Stern School of Business and a B.A. from the University of Pennsylvania. She is a regular public speaker, contributing writer for Ad Age, Guardian, Campaign US, Mediapost, and a jury member for the Cannes Lions. With that, I mean, what more can I say? Rori, welcome to the show, and Rori, I just want to let people know that they can find you on Accenture.com and they can follow you on Twitter @RoriDuBoff. Rori, welcome to the show. Rori: Thank you. Nice to nice to be joining. Alan: It’s such a pleasure to have you on the show, and I’m really excited. I want to dive right in and get an understanding of what Accenture Interactive does, and what your role there is, and how you’re helping businesses use these virtual/augmented/mixed reality technologies across their enterprise. Rori: Sure. So, Accenture Interactive is part of the larger Accenture consulting company. So Accenture is a very large technology and strategy company with over 400,000 employees worldwide. Accenture Interactive was developed, I think about five… a little bit more than five years ago, to focus more on the brand experiences that a lot of our clients were looking to develop, in terms of engaging customers. So within Accenture Interactive, we focus on user journeys, on strategy, on experiences, on marketing, and we’ve more recently — in the last two years — been looking at this new space of extended reality. And extended reality is the term that we are using at Accenture, and I think across the industry others are also using this term “XR” to include virtual reality, augmented reality, 3D experiences; all different types of experiences that blend the digital and physical worlds, and work on extending your reality. Alan: So, would the things like computer vision and machine learning, would that fit? Would you bundle those under XR as well? Rori: Yeah, absolutely. Those are critical technologies that we are looking at, in terms of making VR and AR experiences smarter, more personalized. Accenture has different groups, like a group headed dedicated to artificial intelligence, things like cloud computing, and machine learning is a part of artificial intelligence. And we work together to sort of use those technologies within the immersive experience area. Alan: Incredible. So let’s dive in: what are some of the best examples that you or your team has worked on in this type of role? So, you’re meeting with a cus

Prior to joining Forrester's CX research team, Karine spent more than 10 years as a practitioner in service design and UX. Most recently, she shaped the service design practice at Mobgen (part of Accenture Interactive). In this episode, Karine shares her perspective on the intersection of Service Design, UX and CX. And there's a good […] The post 161: Introducing Karine Cardona — Forrester's newest CX analyst appeared first on The CX Cast ® by Forrester.

Karmarama's Ben Bilboul is excited to talk to Movidiam Creative Leader's Podcast about the changes management consultancy and accountancy firms are making to the world of advertising. He provides insights about his firm's relationship with Accenture Interactive and what it might say for the future of our industry in general.

From Amazon dog conspiracies to Elon "Milkshake Duck" Musk, we tackle the most contentious issues this week. Adweek's writers and editors debate the highs and lows of Prime Day, branded pop-ups, OkCupid's "DTF" campaign, the week's best ad and who made this year's edition of Adweek's Power List. This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com. See acast.com/privacy for privacy and opt-out information.

It was a sleepier, smaller Cannes Lions, but we still have plenty to talk about. We recap the big winners, trends and takeaways from advertising's most high-profile creative festival. Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com. See acast.com/privacy for privacy and opt-out information.

Following up our recent discussion of the nostalgia trend, TV senior editor Jason Lynch is back to talk about his cover story on Roseanne and the continuing waves of program revivals such as the return of Murphy Brown. We also talk about the abrupt death and rapid rebirth of Brooklyn Nine-Nine, the week's best ads and a saucy new font from...Arby's? Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Learn more at AccentureInteractive.com. See acast.com/privacy for privacy and opt-out information.

It's no secret that your private data is often...no secret. With so many huge stories of data being breached, sold and manipulated, we take a look this week at the rising trend of companies adding a role of Chief Privacy Officer. We also talk about Facebook's time in the Congressional spotlight, social app Vero's related chances at going mainstream, and the week's best ads. Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Timestamps: 2:50: What 11 school shooting survivors had to tell the 4A's. | 10:00: Will ad/algorithm-free Vero go mainstream? | 17:00: Ads Worth Watching - Mariah Carey stays at a hostel, and we hear the "worst song in the world." | 28:10: Rise of the Chief Privacy Officer See acast.com/privacy for privacy and opt-out information.

Before plunging into the chaotic marketing playground of SXSW Interactive, our team reflects on the festival's evolving nature and often-debated value. We also talk about how billboards are having a Hollywood-fueled moment and Apple's absolute stunner of a new ad featuring FKA twigs. Sponsor: This week's episode is brought to you by Accenture Interactive. Greater experiences start with reimagined consumer experiences. Visit AccentureInteractive.com to learn more.   See acast.com/privacy for privacy and opt-out information.

Can the limitations of ads also be opportunities? This week, we look at how some of today's most clever advertisers turn skippable ads, silent autoplay and more into creative new ways of telling a story. Sponsor: This week's episode is brought to you by Accenture Interactive. See how they're creating greater experiences at AccentureInteractive.com. Timestamps: 1:30: The Lady Doritos dust-up | 10:00: Tesla's free (or $90M) trip into space | 15:45: Ads Worth Watching - Old Spice gets fragrant | 27:30: Creative ad hacks, from Geico to Captain Obvious. See acast.com/privacy for privacy and opt-out information.

Stop digging through historical records for portraits of the immortal Keanu Reeves, because we've got tons of Super Bowl ad updates and our annual storytelling honors, the Arc Awards. We also (finally) weigh in on Bud Light's new viral mantra, "Dilly Dilly." Sponsor: This week's episode is brought to you by Accenture Interactive. See how they're creating greater experiences at AccentureInteractive.com. Timestamps: 2:00: All the Super Bowl ad updates you need to know (and several you probably don't). | 23:10: Let's talk "Dilly Dilly." | 32:30: Adweek's 2018 Arc Award winners for best storytelling See acast.com/privacy for privacy and opt-out information.

It's been a looong year, and this week we're looking back on the trends, events and work that defined 2017 in the worlds of marketing and technology. Sponsor: This week's episode is brought to you by Accenture Interactive. Visit AccentureInteractive.com to learn more. Timestamps: 1:30: The $4 billion U.S. Army review has been "irreparably compromised," according to concerned DoD employees | 7:05: Disney is acquiring 21st Century Fox | 14:30: The year's best outdoor ads | 24:00: The year's best print ads | 31:30: The trends that shaped 2017 See acast.com/privacy for privacy and opt-out information.

Got Star Wars fatigue? We did, too, until a great EA ad this week. We discuss that, as well as other fun new ads, including Volvo and the Spanish Lottery. We also look at digital media's difficult week, and run down our new digital feature package on challenger brands. Sponsor: This week's episode is brought to you by Accenture Interactive. Learn more at AccentureInteractive.com. Timestamps: 1:55: A tough week for digital media. | 6:25: Cards Against Humanity's latest holiday stunt. | 10:33: Strategy magazine's 2017 Agency of the Year parody videos. | 20:10: Volvo wraps up its nonlinear storytelling trilogy. | 25:41: BBH's great ad for Star Wars Battlefront II. | 32:57: Long-form love for Lowe's escape room and the Spanish Lottery's latest Xmas ad. | 34.42: All about challenger brands in television, beauty, travel and more. See acast.com/privacy for privacy and opt-out information.

Follow the money, herbs and spices as we connect the threads behind KFC's recent Twitter stunt, which seems to have fired up the conspiracy theorist corners of the internet. We'll also look at the week's best ads and Adweek's new list of Los Angeles Brand Stars honorees. Sponsor: This week's episode is brought to you by Accenture Interactive. Learn more at AccentureInteractive.com. Timestamps: 3:15: Delving deep into KFC conspiracy theories. | 15:35: Adweek's Los Angeles Brand Stars | 23:10: Does John Lewis' 2017 Christmas ad deliver? | 30:40: Google and Samsung get creative for their new phones | 35:10: North Face's freestyle skiing masterpiece | 38:30: Jimmy Kimmel and late night's moral compass. See acast.com/privacy for privacy and opt-out information.