Podcasts about che proximity

The FinTech Report Podcast: Episode 50: Michael Titshall, CEO of APAC, R/GAWhat are the key challenges for banks when they're trying to reach GenZ + Gen Alpha?  Michael's BioMichael leads R/GA APAC, overseeing six offices across Australia, Singapore, Japan and Indonesia. Driven by a passion for transforming brands and businesses with creative solutions, he has led agencies spanning brand, creative, experience, data, technology, and media services.     Prior to his APAC role, Michael led R/GA Australia overseeing a remarkable growth period in the last 18 months. Under his leadership, it doubled its headcount, acquired numerous new clients, and earned accolades at major global and regional award shows, including Cannes Lions, D&AD, the Effies, and Spikes Asia. Before joining R/GA, Michael spent five years with CHE Proximity, where, in his role as Managing Director, the agency earned six accolades as Agency of the Year and was recognised as the fourth Most Innovative Company in Australia.  PODCAST OUTLINE Gen Z is characterised by its digital savviness. However, banks should not assume that Gen Z's digital-first lifestyle means they want only digital solutions. Are branches still seen as an extension of mobile banking?  Gen Zers have serious concerns about their financial future. Considering this perception of financial uncertainty, it is perhaps no surprise Gen Zers are highly motivated to save money and learn about banking and finance from a young age. This is an opportunity for banks. 73% of GenZ believe banks should provide more advice on spending habits, budgeting, paying off debt and loans Michael discusses work done for Weyay, Bradesco and Mox Bank;  KuwaitWeyay Bankhttps://www.weyaybank.com/Weyay: Creating the first digital bank for the next generation of KuwaitisVideo case study BrazilNext Bank for BradescoA new bank for the digital age goes from zero to 10 million customers in four years.https://www.dandad.org/awards/professional/2018/graphic-design/26947/banco-bradesco-next-bank/  Hong KongMox BankMox bank treating customers as people, not as datahttps://mox.com/  For further information, contact:Kate NeillDirector, Marketing and Communications (Australia)t: +61 451 135 708e: kate.neill@rga.com    

In episode #59 Mel and Trish were thrilled to chat with media personality, radio broadcaster and fellow 50isher Amber Petty about her memoir This is Not a Love Song and the many life stories that informed her incredible book. Amber has an impressive bio which includes not just her work in media and radio but also roles as an author/writer, columnist, podcaster, senior PR positions with OMD and CHE Proximity and more recently, director of storytelling at Tracador in Melbourne. She also, just happens to be the best friend and bridesmaid of Princess Mary of Denmark. But it's the stranger-than-fiction story of what was happening behind the scenes that lies at the heart of her memoir and her chat to the girls. It's a story of love, mental health issues, and managing success while simultaneously coping with grief and loss.Amber has a warm heart, a big laugh, and an even bigger life experience to share.Enjoy the seriously awesome and very cool Amber Petty.Important Links:InstagramFacebook TwitterAmber's WebsiteAmber's book This is Not a Love Song is available at Amazon, Booktopia or through her website above. Hosted on Acast. See acast.com/privacy for more information.

CEO of CHEP Network joins the Mumbrellacast to discuss the agency's new proposition and branding. (01:49) The team then discusses the year ahead in TV ratings following a hotly contested 2021, (13:28) before It's Friday founder and CEO, Pete Bosilkovski joins the discuss his new agency, market conditions for indies and reflections from his past few years leading agencies. (21:33)

Get all the links mentioned here: bit.ly/242-ChrisHowatson

Chris Howatson is the Founder and CEO of Howatson + Company. Chris has worked in the advertising industry for almost two decades, starting as an intern at Clemenger to becoming CEO at CHE Proximity, and now to his own new firm Howatson + Company.Chris has a strong vision for what Howatson + Co. should become: an agency that is a net positive for the world saying that “whatever we do do, needs to move society forward”.Get all the links mentioned in the episode here: bit.ly/242-ChrisHowatsonSKIP THROUGH THE EPISODE:00:24 - Guest introduction00:32 - Chris' famous yellow bucket02:26 - Childhood memories04:23 - Parents' jobs & childhood aspirations07:43 - Being an extrovert10:37 - Principles from Proximity & Clemenger14:43 - Ads' place in cultural understanding & Jordan's favourites19:22 - Brand image and the importance of brand truths25:39 - The job of an agency36:17 - The last 6 months: pivotal moments41:06 - Dan Monheit appreciation corner42:29 - Advice to standout in adland46:29 - Morning & evening routine47:51 - Best purchase under $2048:44 - Chris' ideal billboard

What is creative strategy? What is the secret behind award-winning agency, Thinkerbell and their ability to consistently push out creative that works. How do you keep a creative machine humming throughout the ups and downs of business? We speak with the two most senior MD's from Thinkerbell, Katie Dally and Paul Swann to find out. Katie has over 18 years of international experience across Sydney, London and Cape Town. Currently she's the GM of Thinkerbell, Sydney which has seen 67% headcount growth in under 12 months, and just recently landed the lucrative Lion account. Past gigs have included a senior role at CHE Proximity which retained IAG, Velocity, Virgin and the Prospa account. She also formerly ran VMLY&R Sydney as Managing Partner, where her client list included Netflix, Colgate Palmolive and McDonald's to name a few Paul left university in 1999 and started a consultancy advising businesses on how to tackle the ‘millennium bug' before he pivoted into web design. A boutique media agency role Soho in London followed where his love affair with advertising began and multinational exposure naturally followed. He moved to Australia landing a lead role with Naked Communications which quickly became a highly awarded and sought-after agency. In 2012 he became a Creative Partner at The Works, an agency which had success with accounts such as Optus and Rexona - quickly solidifying its role as one of the country's largest independent agencies. Paul joined Thinkerbell as Executive Creative 'Tinker' of the recently launched Sydney office. This episode delves into the determinants of effective creative, but on the flipside, explores the reasons why so many brands push out bland content - overlooking the effectiveness multiplier that could be leveraged with better creative. What comes out in the wash is a glimpse into the new dynamic that traditional advertising agencies are faced with. Do clients need separate agencies for creative, media and publicity? Or can this all be handled by one agency? Do clients need an agency at all? What are the determinants of successful creative work? If you work at an agency or work client-side with them, this is a must-listen episode. If you are wondering how Vegemite started a war with Marmite during The Ashes series, or the story behind how the 'You're not you when you're hungry' Snickers campaign came about, then this is a must-listen. If you want to know how modern cross-functional team structures can work in a modern marketing context, then this is an unmissable episode. If you want to know how to leverage creativity to your advantage in your job role...listen to this episode. Did we mention this is an unmissable episode?

Howatson + White co-founder Ant White is set to depart the agency he formed with Chris Howatson just six months after it launched. The team discusses what the implications of White's departure might be for the agency, including what it could mean for key clients.Are Media released its financial report for 2020 this week, showing that advertising revenue has declined but that revenue itself was up $35 million in total to reach $236 million. So how did the publisher manage to grow its revenue despite falling ad spend?This week, industry leaders came together to launch 'The Factsination', a platform designed to debunk myths surrounding the AstraZeneca vaccine and encourage Australians to get the jab. Special guest Dan Monheit of HardHat joins the Mumbrellacast to chat about the ins and outs of the platform, and what he hopes it will achieve.Plus, OzTam chief executive officer Doug Peiffer joins Zanda Wilson to chat about the recent launch of the Virtual Oz (VOZ) television measurement system.

Game one of the 2021 State Of Origin series showed a significant recovery in audience when compared with 2020's first clash, with 1.911 million viewers across metro markets, making it the top-rating program of the year to date. So how did the first clash of the series compare to ratings from previous years, what impact is 9Now having on audience numbers, and what do media buyers think about it all?This week Hearst Magazines International announced that Harper's Bazaar will relaunch its iconic glossy magazine in Australia. The debut issue of Harper's Bazaar Australia, a special collector's edition, will hit newsstands in September 2021. It has since been revealed that Eugenie Kelly will again take the helm as editor-in-chief. The team discusses whether magazines are really viable option in 2021 amid a declining print market.Independent agency Howatson + White has announced a string of appointments across both its Melbourne and Sydney offices. The appointments total 14 and include hires in the creative and strategy teams. The agency now has 40 staff and 10 roles out to market, but Howatson + White has non-compete with CHE Proximity, so where are the new staff coming from, and when will the agency announce new clients?Plus, Zanda Wilson chats with OMD chief executive officer, Aimee Buchanan. The Omnicom agency has started the year with some significant account wins including the Victorian Government master media account and Canva, and Buchanan reveals how will OMD look to continue its momentum in 2021, and explains why she won't walk away from the CEO role lightly.

It all kicked off in adland this week. First came the news the WPP plc had made a takeover bid for the rest of the shares in WPP AUNZ. The move would bring the local business in line with the global operations and strategy, but the announcement wasn't a surprise to the market. If it were to go through the team speculates what happens to the original agencies that were part of the STW family, and what will become of CEO Jens Monsees?There will be a new independent player in town come February next year, following the announcement that CHE Proximity CEO Chris Howatson and chief creative officer Ant White are leaving the agency to open their own shop. How have they done it? Are there any clients involved? One thing is for sure, the industry is rife with gossip.And how did Special Group go about setting up offices in Melbourne and the US in the height of COVID? Founding partners Lindsey Evans and Cade Heyde gave an insight into the process, noting talent was everything when it came to setting the culture. With the agency going from strength to strength the pair looked ahead to the future of independent agencies and the talent bubble in Australia.

On this week of GovComms, contentgroup CEO David Pembroke speaks with Georgia Wright, the Director of Attention+Influence, a PR agency which is part of the CHE Proximity. In this episode we get a new perspective on working through the pandemic and how we can make the best out of a bad situation. In this time of rapid change, Georgia reveals her secrets to maintaining and achieving long-term success. Georgia has a wealth of Communications experience working with the biggest brands and organizations in sectors including Consumer Goods, Tech, Travel & Tourism, Luxury & Beauty and Consumer Entertainment. She is also a member of Women in PR, a membership body for senior women in the communications industry. In her current role as Director of Attention+Influence, she aims to combine public relations, influence, social media, and content as areas of specialization in order to offer clients an excellent communications experience. This is part of CHE (Clemenger Harvie Edge) Proximity. Discussed in this episode: How the pandemic has altered the workplace The importance of transparency Adapting campaign in the COVID era How to deal with a blocked news cycle Tips for long-term success

On this week of GovComms, contentgroup CEO David Pembroke speaks with Georgia Wright, the Director of Attention+Influence, a PR agency which is part of the CHE Proximity. In this episode we get a new perspective on working through the pandemic and how we can make the best out of a bad situation. In this time of rapid change, Georgia reveals her secrets to maintaining and achieving long-term success. Georgia has a wealth of Communications experience working with the biggest brands and organizations in sectors including Consumer Goods, Tech, Travel & Tourism, Luxury & Beauty and Consumer Entertainment. She is also a member of Women in PR, a membership body for senior women in the communications industry. In her current role as Director of Attention+Influence, she aims to combine public relations, influence, social media, and content as areas of specialization in order to offer clients an excellent communications experience. This is part of CHE (Clemenger Harvie Edge) Proximity. Discussed in this episode: How the pandemic has altered the workplace The importance of transparency Adapting campaign in the COVID era How to deal with a blocked news cycle Tips for long-term success Hosted on Acast. See acast.com/privacy for more information.

Adland made a lot of noise this week: Ben Shepherd resigned from CHE Proximity, Kieran Moore left WPP AUNZ, and Ad Standards released its list of the most complained about ads of the year so far.Interpublic sold off another Australian agency to its boss with Richard Curtis taking ownership of Futurebrand five months after Ben Lilley bought McCann. Is this the indicator for something bigger to come? Plus, Publicis Groupe admitted 34 jobs were at risk due to the impacts of COVID-19. The team agrees it is more sad news for the industry but admirable that the business has made it until now to take drastic action.Seven's chief revenue officer Kurt Burnette joined the team to chat about how the network was navigating COVID-19 and what's coming up in the second half of the year. He alluded to what success will look like for the stable of upcoming reality shows, and how Seven is keeping brands involved with Big Brother.And finally, Pauline Hanson was dropped from The Today Show following comments she made about Melbourne residents forced into isolation in public housing towers. But should Nine have been shocked that its controversial contributor made controversial comments?

Building brand equity. Scaling and growing an advertising agency. Brand as experience. Creating valuable brands. Data in a creative world. It can only mean one thing... Chris Howatson, CEO at CHE Proximity, joined us for Episode 51 of the Love This Podcast.

In this week's Mumbrellacast, Alan Jones makes a return appearance: Should CommBank be applauded for taking a stand, or are they even taking a stand at all? Pill Testing Australia has certainly taken a stand in its latest emotional campaign, putting a human face to the pill testing debate; the team talks about the ad's [...] The post Mumbrellacast: Rove is back (for now), CommBank's weak Alan Jones stance, radio ratings highlights and CHE Proximity on Curing Homesickness appeared first on Mumbrella.

Sometimes the idea you scrawl on a napkin turns out to be the best you’ve ever had. For Sam Dickson and Cam Bell, Creative Directors at CHE Proximity, that scribble became the script that launched a trillion car ads. Jules Lund goes behind the scenes to find out how they made it happen.

It was a big week for agency news: CHE Proximity appointed PwC's Ben Shepherd as chief media officer and Naked merged with BMF. Senior content journalist Abigail Dawson returned to the Mumbrellacast to chat about if the Naked news was a surprise and what all of this means for the creative landscape. In television Lego [...] The post Mumbrellacast: The end of Naked, CHEP recruits Ben Shepherd and harassment at adland awards nights appeared first on Mumbrella.

AgForce's new President Georgie Somerset ponders a question that's been irking her for some time. What hinders rural Australia from finding its voice? Join host Nicole Bond as she engages some brilliant minds in conversation to try and get some answers!Georgie Somerset is the President of Agforce in Queensland. She is also a cattle grazier and a fierce advocate for remote and regional businesses, women and development.There’s an Elephant in my Paddock host Nicole Bond put Georgie’s question to a number of experienced professionals in the hope of finding an answer!Susan Lyons is an independent strategy consultant who has developed marketing and customer strategies for 15 years. She's worked on some of the country’s largest brands while a Director at PwC and previously lead advertising strategies for Australia's most successful and effective advertising agencies CHE Proximity and Clemenger Melbourne.Sue Francis is a cattle producer from Dorrigo in New South Wales with a far ranging experience in social media and story telling from the paddock!Chris Earl is a Bendigo-based rural and regional affairs consultant and a former newspaper editor.

Have you missed us? Fret no more. It's episode seven of B&T's fortnightly podcast, produced by the talented team at Eardrum.We look at the headlines from the last fortnight: the departure of Carat's CEO Paul Brooks, Bachelor scandals, and the controversy around the latest Nike campaign. Plus, there's been a plethora of amazing campaigns released recently by Woolmark Company, Budget Direct, MLA, Berlei and John Lewis.And we're lucky enough to be joined by CHE Proximity's Chris Howatson to talk about gardening, "dodginess" within the industry, and progress on inclusion and advertising for good.Plug in and enjoy.To make sure you don't miss the next episode, hit subscribe.If you're a fan of our fortnightly podcast, please join our Facebook group and comment on who we should invite on next: https://www.facebook.com/groups/1774915415949352/

In Episode 36 of The Startup Playbook Podcast, I sat down with Luke Marshall who is the Head of Growth at Kiwi startup 90 Seconds, which recently raised $10M funding from Sequioa Capital and Airtree Ventures. Prior to 90 Seconds, Luke was at Google and Facebook and had consulted to startups such as Pozible and YourGrocer. In the interview, Luke shares the common mistakes in digital marketing, the metrics you should focus on and how to develop an effective sales funnel. Show notes: - Pozible - YourGrocer - CHE Proximity - 90 Seconds - Infusionsoft - Salesforce - Drip - Customer.io - Hubspot - LukeMarshall (LinkedIn) - Neil Patel - Traction (book) Australian Podcast Awards – Voting Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound The post Ep036 – Luke Marshall (Growth at 90 Seconds) on tracking the right metrics appeared first on Startup Playbook.