Future of Marketing

Eric Singer joins us from sonic branding company Coupe Studios Music + Sound Design. Coupe also produced this special episode for Future of Marketing with sound designer Taylor Marvin adding unique sound design and other sonic sweetening. Learn more about Coupe Studios, and their work on podcasts, advertising, and film at coupestudios.com Subscribe to Future of Marketing for the latest. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

Perspectives is a podcast series by Future of Marketing, which uncovers routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe. Christian Brown is a Founding Member and CMO of Glewee. In his words, he shares: The story behind Glewee The difference between UGC Creators and Authentic UGC What licensing and intellectual property means for the future Read the transcript here. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

S. David Ramirez is the Senior Marketing Manager at TINT – and board member for the International Festivals and Events Association (IFEA). He writes and speaks about marketing and event management, and recently presented at Adweek's Social Media Week. In his words, he shares: How events have changed over the past two years Why consumers (and employees) are becoming pickier about the brands they invest in His favorite resources for marketing and events Read the transcript here. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

Jason Bradwell is a podcast host for B2B Better. He is a full-time B2B marketing director with over a decade of experience and writes a fantastic weekly newsletter called B2B Bite. In his words, he shares: What it's like running a podcast and newsletter Tips to make marketing better Why brands should invest in social and community Read the transcript here. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

Brayden Cohen leads Social Media and Employee Advocacy for Hootsuite. In his words, he shares: Why social media marketers need a seat at the table The value of customer and employee advocacy Why not everything needs to be measured or bring ROI Read the transcript here. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

Vivien Garnès is Co-founder and Co-CEO of Upfluence, an influencer marketing platform for eCommerce & Social Commerce brands. In his words, he shares: What inspired him to co-found Upfluence The difference between influencers and user-generated content Who the best influencers truly are Read the transcript here. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

Alicia Esposito is the VP of Content at Retail Touchpoints and Host of the podcast, Retail Remix. In her words, she shares: Repurposing content for maximum impact Struggles marketers face Why UGC resonates more with people than celebrity content Subscribe for updates. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe. EDITOR'S NOTE: Aleksandra Kuzmanovic is the Social Media Manager at the World Health Organization (WHO) – where they direct international health within the United Nations system and lead partners in global health responses across 193 countries. In her words, she shares her experience managing social media for WHO, scaling content with limited resources, and her hopes for the future of marketing. Read the transcript here. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

Neal Schaffer is a digital marketing consultant, author, and speaker. He teaches businesses around the world how to transform their sales and marketing – and helps them develop strategies across social media, marketing, influencer marketing, and more. He also speaks Japanese and Mandarin, authored three books on social media, and hosts his own podcast where he presents his views on all things social and digital. In his word, Neal shares a glimpse into his inspiring career, why brands should blend user-generated content into their strategies, and the importance of R&D and taking action. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

It can be sad to see a podcast season draw to a close. But when you focus on translating a season of learnings and insights into bite-sized, actionable steps to drive impact in the year ahead, it can become something to eagerly anticipate.For the finale of season one, host Sue Frech brought together members of her Vesta team to dish on the highlights of the season. With over 30 years of collective community marketing experience, Cathy Courtney, Vice President of Marketing, Mary Gilbert, Director, Business Development, and Jordan Ben, Brand and Marketing Strategist, identified key takeaways and shared how to translate all of the Community Powered Marketing podcast inspiration into impactful next steps. You'll hear which episodes and guests challenged the panel members to think differently and what they took away from them. You'll learn some of the ways community marketing is helping marketers face emerging challenges and actionable tips that you can use in 2022.You'll discover some of the brands whose initiatives and ideas are inspiring the panel as we move into the new year, including Drunk Elephant, Yumi, Little Spoon, Liquid IV, and Olly.And you'll be inspired to craft 2022 brand resolutions to harness the power of advocacy, insights, and engagement through community marketing.Join Sue and her team as they discuss the lessons, inspirations, and insights they've taken from this season.Enjoy!What You'll Learn in this Show:Which podcast episodes of the season spoke to each of the panel members, and the “aha” moments they took away from them.Unique community marketing insights from the panel and actionable tips that you can use in 2022.The marketing resolutions this season's guests have inspired for our panelists. The industries and brands that our panelists think are primed to benefit from community marketing. And so much more...Resources:WebsiteTwitterLinkedIn --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefutureofmktg/message

Today's guest could be called a guru of growth. Over the past decade, he has focused on building lean growth teams to rapidly scale businesses, working obsessively to crack the blueprint of successful fast-growth companies. Along the way, he's driven over $1 Billion in revenue, worked at over 250 companies, from hyper-growth startups to global brands, spent thousands of hours studying everything from UX to market research, built training programs, and so much more. So naturally, when he launched his own business, it was christened the Growth Shop.In today's episode of Community Powered Marketing, Sue chats with Mark Patchett, founder of Growth Shop, an innovative growth marketing advisory and startup accelerator that works primarily with D2C e-commerce brands to help them create exponential and sustainable growth. They also devise, launch, scale and manage an ever-growing brand portfolio of their own, expanding it by 70x in 2020.You'll discover how Mark and the Growth Shop team developed their "secret sauce," identifying the mechanics of successful and speedy growth that can be replicated time and time again for brands.You'll hear about the "unfair advantage" Mark and his team offer to their clients, leveraging the power of technology and community.You'll learn why he believes the community is the outcome of really “getting it” and building a brand that resonates beyond the utility of the product or service you're selling. You'll explore how brands that gained during the pandemic can understand what comes next and work to retain loyalty. Join Sue and Mark as they discuss the way community-building will be a key factor in brand development now and into the future.Enjoy!What You'll Learn in this Show:Why Mark is passionate about Ukraine and the opportunities its employee base offer to fast-growth companies.The critical role of Growth Shop's Head of Happiness as a custodian of values and monitor of culture to make sure the team doesn't burn out on its rapid rise. The value of engagement and why taking a qualitative approach to understanding your consumer journey will reveal deeper and more meaningful learnings. The inspiration for “Authentic Authenticity” - his idea for a book title - and the critical importance of ensuring your brand's “why” is honest. And so much more...Resources:Growth ShopMark's LinkedInWebsiteTwitterLinkedIn --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefutureofmktg/message

Dr. Allen Lim was working as a sport scientist and coach for a professional cycling team when he decided that the sport drinks available to athletes contained too many artificial ingredients, which reduced performance. So he began making his own "secret drink mix” in his kitchen using less sugar, no artificial ingredients, and real fruit.His "secret" soon got out and Skratch Labs was born, offering healthier drinks to athletes, firefighters, and active people looking for a better solution. In today's episode of Community Powered Marketing, Sue chats with Joy Shure, resident Social Media & Loyalty Program Manager at Skratch Labs, who heads up the company's social media and loyalty program.You'll discover why Skratch Labs eschews traditional Ambassador programs and created an inclusive rewards program that focuses on bettering the lives of its members and their local communities.You'll hear how to foster great conversations and to collect feedback to align your company and products with your consumers.You'll learn how Joy has adapted the company's social media presence to only provide content that creates actual value for the audience - a concept she calls, "anti social media."You'll hear about the power of creating one-on-one wows for your community and explore ways to create big and meaningful impact with small budgets.Join Sue and Joy as they discuss the benefits of remaining true to your company values and engaging with audiences in a way that goes beyond transactions and product promotion.Enjoy!What You'll Learn in this Show:A little background on Skratch Labs and its founder, Dr. Allen Lim. Why Joy describes herself as a "Joy of all trades" as well as some of the many hats she wears in the company.Ways to rethink social media to create a presence that aligns with your company values.The technology features and functions on Joy's community management wish list (spoiler alert: Vesta's got them) And so much more...Resources:Skratch LabsWebsiteTwitterLinkedIn --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefutureofmktg/message

It should come as no surprise that a company focused on communication prioritizes listening and having authentic, almost on-one-one consumer conversations in its loyalty program. In today's episode of Community Powered Marketing, Sue chats with Lisa Routel, Marketing Strategy Manager at Verizon, about the award-winning Verizon Up loyalty program and her thoughts on fostering emotional loyalty in a post-pandemic world.You'll hear why emotion is a key driver for the most profitable customer behavior, influencing spend, loyalty, and lifetime value.Why performance measurement needs more than just a qualitative and quantitative approach - it must also incorporate the human emotion aspect to be truly effective.The process of evaluating partnerships, and why a potential partner must be in alignment with your company values while also being relevant to your customers.Why Verizon chose to expand its loyalty program into a full platform, becoming more fully integrated across the entire ecosystem, enhancing value and the customer experience.Join Sue and Lisa as they explore the power of leveraging your community to listen to and understand your consumers and make better decisions based on the insights you gain from the process.Enjoy!What You'll Learn in this Show:The Verizon Up loyalty program and how it attempts to break free from a traditional points-based model to deliver immediate meaningful rewards and experiences to customers.How measuring performance requires both a qualitative and quantitative approach, as well as an awareness of human emotions, a key part of the loyalty process.The importance of listening to your customers and establishing a feedback loop to gain critical insights.Why partnership evaluations must take into account both their alignment with your company values, as well as an understanding of their relevance to your customers.And so much more...Resources:WebsiteTwitterLinkedIn --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefutureofmktg/message

Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe. EDITOR'S NOTE: Youri Hollier is the Director of Digital and Social at Tim Hortons. He manages a team of digital marketers and works to develop a brand with an emphasis on the digital media landscape. He lives and breathes social content, social listening, and community management. In his words, he shares the importance of investing in social teams, how marketers struggle with the quantity of work they usually have, and why brands should leverage user- and employee-generated content. Read the transcript here and subscribe for weekly marketing strategies and more conversations with top marketing leaders. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

You're probably familiar with the phrase "they don't know what they don't know." This is very true of many brands' siloed cross-functional teams.In this episode of Community Powered Marketing, Sue chats with Suzanne Reimer, in charge of Digital Engagement at Church & Dwight, about her efforts to help brands become digital first and to approach the consumer journey in a more holistic way.You'll discover why brands that make use of siloed cross-functional teams miss pieces of the customer journey puzzle through a lack of communication.You'll hear why community is your best ally in understanding the ideas and content that resonate, and in offering insights into building consumer lifetime value.You'll discover how Suzanne and her team are elevating understanding around the expectations of marketing programs, rather than just focusing on traditional KPI targets.You'll also learn why 100% customer loyalty is a myth, and how focusing on making small adjustments tied to specific customer wants and needs has enormous potential.Join Sue and Suzanne as they discuss a more holistic approach to the many touchpoints found along the consumer journey.Enjoy!What You'll Learn in this Show:Why siloed cross-functional teams often "don't know what they don't know" - they miss pieces of the customer journey puzzle without ever knowing about it.The importance of having a first-party digital strategy and why you need to prepare now for a cookie-less world.Why clear communication with outside partners is crucial to ensuring more effective partnerships.How Suzanne and her team are helping brands refocus their KPIs away from traditional media line items and more toward understanding the expectations of the program as a whole.The reasons why 100% customer loyalty is no longer a viable goal, and why the focus must be on paying closer attention to customer's wants and needs.And so much more...Resources:WebsiteTwitterLinkedIn --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefutureofmktg/message

The feminine care market is a crowded one, with a wide range of products from long-standing brands, brands that have built up years of customer recognition and loyalty.However, the growing movement toward organic and eco-friendly products has failed to take root in this space. That is, until TOP the organic project entered the scene.In this episode of Community Powered Marketing, Sue chats with Thyme Sullivan, speaker and storyteller, as well as CEO and founder of TOP, The Organic Project, to discuss her company's industry-changing offerings. You'll discover why Thyme decided to leave behind a successful but otherwise uninspiring career in the corporate world to become an entrepreneur - and the challenges she's faced along the way.You'll learn why TOP avoided the standard "disrupter" model of business, instead becoming a "challenger" brand, offering unique products and speaking to customers in ways no one else had.You'll hear about the importance of surrounding yourself with those who understand your mission and how TOP harnessed the power of their community to generate game-changing energy, passion, and word-of-mouthJoin Sue and Thyme as they discuss offering eco-friendly, organic products in an otherwise crowded market, finding your place as a female entrepreneur, and why Lady Gaga proved to be a major inspiration.Enjoy!What You'll Learn in this Show:How Thyme transitioned from a life in the corporate world to that of an entrepreneur, and the significant challenges she met along the way.TOP's path to "challenger" brand, offering options that were otherwise unavailable in the market.The struggles female entrepreneurs face in the investment space, and how Thyme was inspired by Lady Gaga.How to amplify impact by harnessing the power of your most dedicated advocates.And so much more...Resources:Top Organic ProjectWebsiteTwitterLinkedIn --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefutureofmktg/message

Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe. EDITOR'S NOTE: At the time of this conversation, Luz Corona was the Community Content Manager at AdWeek and has since been promoted to Community Editor. She shares why user-generated content is valuable for brands, the importance of mindfulness and presence, and her advice for other marketers. Read the transcript here and subscribe for weekly marketing strategies and more conversations with top marketing leaders. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

How do you go about gaining audience insights for your business?Traditionally, when brands want to gain insights from their audience about new products, messaging, etc., they would have to hire an outside marketing firm to conduct a research project to gain those insights. While this is certainly effective, it's time-consuming and inefficient, particularly if marketers wish to gain those insights on a continuous basis.In today's episode of Community Powered Marketing, Sue chats with Cristoph Knudsen, VP of Insights for Vesta. During this fascinating discussion, Christoph provides some insight into the challenges faced by businesses looking to gain audience insights using traditional market research companies.You'll learn why one-off research projects are ineffective for businesses looking for real-time insights to help them make better decisions. You'll discover why it's so difficult to keep consumers on research panels engaged over time.Sue and Christoph discuss the benefits of online communities and how they can help your business engage with consumers and gain powerful insights based on their feedback.They also provide some examples of businesses that use the Vesta online community to build their audience, personalize their messaging and define the unique attributes of their brand.Join Sue and Christoph as they explore the power of leveraging your online community to build your business and make better decisions based on the insights you gain from the process.Enjoy!What You'll Learn in this Show:Why hiring a marketing research firm to gain audience insights is both time-consuming and inefficient for many businesses.The benefits of Vesta's online community software and how it can address the key pain points faced by businesses.Examples of best-in-class businesses that are using the Vesta online community to generate powerful insights in real-time and define the unique attributes of their brand. Three things you can do right now to leverage your community and generate insights.And so much more...Resources:WebsiteTwitterLinkedIn --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefutureofmktg/message

$323 billion. That's how much brands spend per year on customer loyalty programs - programs that may be literally wasting data (and money.)Loyalty programs are a popular way of attracting new customers and engaging existing ones, and they seem to work - the average consumer belongs to about 15 loyalty programs. However, a great many of these programs suffer from poor performance and missed opportunities for the investments that are put into them. In today's episode of Community Powered Marketing, Sue and Cathy discuss the challenges faced by brands and how they can optimize their loyalty programs to become engines of customer engagement.You'll discover why focusing on community building can enhance your loyalty program far beyond the standard "discount = purchase" model.You'll learn the importance of targeting your discounts, offers and promotions to the right audience.You'll discover why "siloing" your survey and insight data doesn't work, and why sharing it across your company is key to driving personalization and brand connection.You'll also learn why incorporating non-transactional rewards like referrals and advocacy into your loyalty program can turn your program members into an army of consumer advocates for your brand.Join Sue and Cathy as they provide real-world examples of loyalty programs that leverage their data and create powerful and personalized customer service experiences that reward their customers in ways beyond basic discounts.Enjoy!What You'll Learn in this Show:Four methods for enhancing your loyalty program through community marketing.How you can ensure your discounts, offers and promotions are being delivered to the right audience - an audience that will become an army of consumer advocates.Why connecting your survey and insight data across your company is key to driving personalization and brand connection.Why you need to incorporate non-transactional rewards like referrals and advocacy into your loyalty program.And so much more...Resources:WebsiteTwitterLinkedIn --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefutureofmktg/message

Is your brand storytelling empathy-driven?There's been a growing sense of distrust among audiences toward the media. On the other hand, the trust level toward brands has been increasing. In this episode of "Community Powered Marketing," Sue is joined by Sarah Panus, Brand Storytelling Strategist, CEO and founder of Kindred Speaks and the host of her very own podcast, "Marketing with Empathy." Sarah spent 20 years on the corporate/agency side of things, running content marketing, brand storytelling, etc. for a number of very large brands. Most recently, she spent 12 years leading the content marketing team at Sleep Number, a billion dollar retailer and manufacturer of beds and bedding accessories.Through their discussion, you'll learn what empathy-driven brand storytelling is and why it's becoming a key tool for marketers.You'll discover why more and more people are feeling unheard and misunderstood, and how brands can utilize data and insights to provide content that can better serve their audiences.You'll learn how marketers and brands can accurately measure the effectiveness their storytelling efforts and use that data to improve.You'll also discover why and audience that feels heard and understood will be more willing to engage and even advocate for your brand.Join Sue and Sarah as they explore the fascinating world of empathy-driven brand storytelling and how it can help your business make more meaningful connections with your audience.Enjoy!What You'll Learn in this Show:The concept of empathy-driven brand storytelling, and why it's more important than ever for brands to connect with their audiences in a meaningful way.Why the pandemic has created a surge in the number of people who feel disconnected and misunderstood - a perfect opportunity for brands to better understand and serve their audiences.How marketers can accurately measure the effectiveness and ROI of their empathy-driven storytelling.How, when your audience feels heard and understood, engagement, retention, repeat actions and referrals increase across the board.And so much more...Resources:Sarah's Podcast - "Marketing With Empathy"Sarah's WebsiteSarah's LinkedInSarah's InstagramWebsiteTwitterLinkedIn --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefutureofmktg/message

Each one of your customers is a human being, and as such, they tend to make decisions based more on emotion than logic.In fact, it's estimated that 90% of decisions are based on emotion, with the remaining 10% coming from the practical and logical side. Despite this, many brands continue to focus on that 10% in their marketing efforts, which often limits the impact they can have on their audiences.In today's episode of Community Powered Marketing, Sue chats with Anne Candido, fellow podcaster and founder of Go for 2, a Brand "Love" Building consultancy to discuss "brand" and how it can be used to create a more human-focused business.You'll learn why "branding" is, in reality, a business philosophy that leads to growth and why it's a vital concept for businesses to embrace.You'll learn why so many brands fail to consider the 90% of decisions that are fueled by emotion.You'll discover the value of using testing and learning to gauge reactions, make changes, and develop an ROI that you can reasonably predict and then scale.You'll also learn how large brands are looking to the entrepreneurial world to make much-needed shifts in their culture.Join Sue and Anne as they explore the power of "brand" as a noun rather than a verb, and why businesses must learn how to shift from a transactional mindset to a relational one.Enjoy!What You'll Learn in this Show:Why your brand needs to be "the roots of your business tree" - the foundation that will help you differentiate in a crowded marketplace.Why so many businesses focus on the 10% of decisions that are fueled by practicality, rather than the 90% that are fueled by emotion.The power of the testing and learning process, and why can help brands avoid the trap of endless debating "what could work?" hypotheticals.How large brands are learning to take a page from the entrepreneurial world to make shifts in their culture and find new ways to deliver the right message, at the right time through the right channel.And so much more...Resources:WebsiteTwitterLinkedIn --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefutureofmktg/message

It's every marketer's dream: To create a product that people don't just enjoy, but are passionate about. Such is the case with Clio Snacks, a range of Greek yogurt products dipped in chocolate that provides decent nutrition. In today's episode of Community Powered Marketing, Sue chats with Rachel Moore, Vice President of Marketing for Clio Snacks, who brings some insights into the Clio brand, and how they've empowered their community.You'll discover the origins of Clio Snacks, including their founder's story and the passionate love their customers have shown right from the beginning.You'll learn about the Clio Cravings Club, an ambassador program designed to make members feel as if they are a vital part of the brand's journey, aiding in areas such as innovation and receiving sneak peeks at new products.You'll discover why embracing and engaging with your early adopter audience is so vital to creating a powerful and passionate community.You'll also learn how you can leverage your engaged and passionate community to drive innovation within your brand.Join Sue and Rachel as they explore the extraordinary story of Clio snacks, and offer some insights that can be implemented into your brand.Enjoy!What You'll Learn in this Show:Background on the Clio brand's beginnings, their founder's story and the tremendous passion and brand loyalty that's it has enjoyed.The origins of the Clio Cravings Club, an ambassador program designed to make members feel as if they are part of the brand, not just consumers.The importance of embracing and engaging with your early adopter audience, what Clio calls their "VIPs."How to leverage your engaged and passionate community to drive innovation within your brand.And so much more...Resources:WebsiteTwitterLinkedIn --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefutureofmktg/message

What is the purpose of an advocate community, and how does it differ from a social platform or an affiliate program?One of the biggest challenges faced by brands who are building communities is the trap of creating a place where people come, grab a perk for joining, and then disappear. In addition, many brands suffer from a lack of cross-functionality, leading to lost insights and lower engagement.In today's episode of Community Powered Marketing, Sue sits down with Amanda Allbee of Grubhub to discuss the initiatives they've implemented to address these very issues and create a thriving and engaged community among Grubhub's diners.You'll learn what went into Grubhub's decision to build an advocate community that went beyond a simple social platform.You'll discover how they've been able to create a powerful collaborative and cross-functional environment that combines the expertise of multiple teams and technologies. You'll find out why nurturing deeper relationships with your customers and acting on their feedback has become table stakes when it comes to audience engagement and community building.You'll also learn how the community you create with your customers can help support forward-thinking initiatives that benefit others in meaningful ways.Join Sue and Amanda as they discuss the power of an engaged and responsive community and how it can help your brand grow.Enjoy!What You'll Learn in this Show:Why Grubhub chose to build an advocate community and the factors that went into making that decision.How they've been able to create a collaborative and cross-functional environment where multiple teams and technologies come together to create a better experience for their diners.Why Grubhub believes that listening to their community and taking the feedback they receive seriously is absolutely essential for building brand love.How communities can help support exciting and forward-thinking initiatives, not just be a tool for rewarding members with perks.And so much more...Resources:WebsiteTwitterLinkedIn --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefutureofmktg/message

Marketing is often about seeing opportunities and acting on them. However, for every opportunity that's been successfully acted upon, there are countless more that were missed.In this first episode of "Community Powered Marketing," your host, Sue Frech, provides a sneak peek at the kind of information and advice you can expect from the podcast. You'll learn about her early career with an event marketing company, and how the traditional model of handing out endless samples at large events never created the kind of authentic connection that audiences want.You'll discover how Facebook turned the entire digital marketing on its head in 2013, suppressing branded content and charging those brands to access the audiences they had built through the platform.You'll learn how this shift created a powerful opportunity for Sue's own company, Vesta's, helping brands take back their relationships with the customers - leveraging the power of community.You'll also find out what you can expect from upcoming episodes of the podcast, including interviews with marketers who are inspiring customers to become authentic influencers, empathy-driven storytelling and, of course, the power of data.Join Sue as she guides you through a new way to look at digital marketing: creating a branded community!Enjoy!What You'll Learn in this Show:A little about her early career with an event marketing company, and the lessons she learned from observing missed opportunities.How Facebook changed the entire marketing game in 2013, primarily by suppressing branded content and charging brands to access the massive audiences built through the platform.The opportunities that arose for her own business, Vesta's, from that seismic shift in the digital marketing model.Why Sue created the podcast and what you can expect to find in upcoming episodes.And so much more...Resources:WebsiteTwitterLinkedIn --- Send in a voice message: https://podcasters.spotify.com/pod/show/thefutureofmktg/message

Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe. EDITOR'S NOTE: Ricky Murray is the Senior Director of Marketing for Zpryme, a media research and events company. In his words, he shares why it's important for marketers to be users of each platform, what his favorite social media platform is (and why), and what the rise of video content means for the future of marketing. Read the transcript here and subscribe for weekly marketing strategies and more conversations with top marketing leaders. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

Perspectives is a series uncovering routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe. EDITOR'S NOTE: Shriya Dayal is a Social Media Professional with an extensive background working with big brands. She believes that the best marketing is values-driven and puts real people at the forefront. In her words, she shares what it's really like working in social media marketing, what brands should do more of, why it's important to think big, and more. Read the transcript here and subscribe for weekly marketing resources and strategies. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

Perspectives is a series uncovering routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe. EDITOR'S NOTE: At the time of this interview, Ryan Peña was the Paid Media and Social Media Supervisor (now National Marketing Manager) at Be The Match, a global leader in facilitating bone marrow and umbilical cord blood transplants to save lives. He believes that the best stories are those that people relate to before they relate to brands. In his words, he shares: Why user-generated content and storytelling are valuable for brands, How Be The Match pivoted amid the pandemic, and the importance of connecting with people you look up to. Read the transcript here and subscribe for weekly marketing resources and strategies. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

Perspectives is a series uncovering routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe. EDITOR'S NOTE: Claire Kennedy is a talented Social Media Marketing Manager, and a strong advocate of social selling, employee advocacy, and personal branding. In her words, she shares: The importance of employee advocacy Why empathy is key to better marketing How to find your brand voice Read the transcript here and subscribe for weekly marketing resources and strategies. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

Perspectives is a series uncovering routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe. EDITOR'S NOTE: Alyssa Rodriguez is the Education Specialist at the Oklahoma Aquarium. In her words, Alyssa shares her perspective on: How she gained 1+ million views on a TikTok video The importance of becoming a user of each platform Creating engaging content (and learning from failure) Read the transcript and/or subscribe for weekly updates and strategies. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message