Podcasts about Bradwell

Join us today for our online service from Bradwell Chapel in the Dengie Peninsula.The service is led by the Bishop of Bradwell, Adam Atkinson and the Dean of Chelmsford, Jessica Martin alongside local clergy. Bishop Adam also takes us on a journey around the local churches in his classic Morris Traveller."Bradwell Chapel is a living place of worship, lovingly cared for locally and visited by pilgrims from all over the world. We hope you'll catch a glimpse of God's glory here as we worship together today."This summer, the Everyday Faith app offers a series of reflections centred around pilgrimage – places and stories that help us feel part of something bigger on our journey towards God. Find out more at cofe.io/Pilgrimage.Join us to worship with our growing online community across England and beyond.

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link What if the fastest route to your next client is already sitting in your podcast guest queue? In this episode, Jason Bradwell reveals why most B2B brands are leaving serious pipeline on the table by mishandling one of the most powerful relationship-building tactics in owned media. In this solo episode of Pipe Dream, Jason breaks down the concept of "Trojan Horsing", the practice of inviting prospective customers onto your podcast as a means of building commercial relationships. With 95% of B2B brands considering this approach, Jason sets the record straight on where the strategy works, where it fails, and how to execute it with integrity. The episode opens with a direct challenge to the ethics of bringing guests in under the pretence of content creation only to pivot into a sales pitch. Jason argues that this approach is not only ineffective, it actively destroys trust and sabotages any chance of a future commercial relationship. Instead, he outlines a value-first framework that respects the guest's time and expertise, delivers on the promise of co-creating genuinely useful content, and builds a relationship roadmap that makes the eventual sales conversation feel natural rather than forced. Jason also shares a series of practical follow-up touchpoints that B2B marketers can use to maintain momentum after an episode goes live, from sharing download metrics to extending invitations to exclusive events, all designed to nurture the relationship across a 3 to 12-month window before any sales message is introduced. Key Takeaways ◼️ How to use your podcast as a legitimate relationship-building tool with prospective clients without compromising on ethics or content quality ◼️ Why pitch-slapping guests the moment they sit down will destroy any chance of a commercial outcome, and what to do instead ◼️ How to deliver on the promise of co-creating valuable content that genuinely benefits both your audience and your guest ◼️ Why the follow-up is where most B2B brands leave pipeline on the table and the simple changes that fix it ◼️ How to build a 3-to-12-month milestone roadmap that nurtures guest relationships towards a natural sales conversation ◼️ Why leading with value over time makes your eventual sales ask feel genuine rather than transactional Chapter Markers 00:00 Intro 00:01 What Is Trojan Horsing and Why 95% of Brands Use It 00:02 The Ethics Question: Is It Okay to Pitch Your Podcast Guests? 00:03 The Value-First Framework for Interviewing Prospective Clients 00:04 How to Introduce Your Business Without Crossing Into Pitch Territory 00:05 Building Milestone Moments: Your Post-Episode Follow-Up Roadmap 00:06 When and How to Drop the Sales Message 00:07 Recap and Key Principles of Ethical Trojan Horsing Relevant Links and Resources Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Email Jason directly: jason@b2bbetter.comB2B Better website: https://www.b2b-better.com What's Next If you are using your podcast to build relationships with prospective clients and want to make sure you are doing it in a way that actually drives pipeline, connect with Jason on LinkedIn or drop him a message at jason@b2bbetter.com -- he would love to hear from you. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detai...Learn more about B2B Better: https://www.b2b-better.com

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Short-form video isn't just changing how audiences consume content; it's quietly deciding which B2B podcasts grow and which ones flatline. If you're still treating your podcast as an audio-only asset, you're working ten times harder for a fraction of the results. In this solo episode, Jason Bradwell tackles a listener question at the heart of modern B2B content strategy: do B2B podcasts need to be built with short-form platforms like YouTube Shorts, TikTok, and Instagram Reels in mind? The short answer is yes. But the how matters enormously. Jason unpacks how the definition of "podcast" has shifted. Where it once meant long-form, audio-only, top-of-funnel content, today's podcast is better understood as editorialised, serialised, rich-media thought leadership: video-first, repurposed across formats, and no longer expected to be consumed in its entirety. For B2B brands, TikTok and YouTube Shorts offer organic discovery that Apple and Spotify simply cannot match. Jason draws a compelling parallel: these platforms are the Facebook of 10 to 15 years ago, where brands with no following could still generate tens of thousands of views from a single clip. But the real insight centres on clip creation. Relying on AI to cherry-pick moments from an unstructured conversation is not a strategy. Short-form content must be planned in the scripting phase; producers need to identify soundbites in advance, engineer questions to elicit them, and if necessary, pause the interview to have guests deliver a tighter, more usable take. The brands winning at owned media in B2B are not leaving great content to chance. They are engineering it from the start. Key Takeaways ◼️ How to identify the short-form clips you need before you ever hit record ◼️ Why TikTok and YouTube Shorts offer the organic discovery that Apple and Spotify simply cannot match ◼️ How to script interview questions that are engineered to produce compelling, usable soundbites ◼️ Why relying on AI to generate clips from unstructured recordings is a fundamentally flawed approach ◼️ How to brief guests and hosts to deliver the concise, punchy answers short-form platforms demand ◼️ Why the shifting definition of "podcast" should change everything about how you plan your B2B show Chapter Markers 00:00 Intro 01:00 The Listener Question on Short-Form Media and B2B Podcasts 02:00 How the Definition of "Podcast" Has Fundamentally Changed 03:00 Why TikTok and YouTube Shorts Outperform Spotify for Discovery 04:30 The Organic Reach Advantage Most B2B Brands Are Missing 05:00 Why AI Clip Selection Alone Is Not a Strategy 05:30 How to Script Short-Form Clips Before You Record 06:30 Briefing Guests and Re-Recording for Cleaner Soundbites 07:00 Summary and Listener Call to Action Relevant Links and Resources Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Email Jason directly: jason@b2b-better.comB2B Better website: https://www.b2b-better.com What's Next If this episode sparked ideas about how to build a B2B podcast that actually drives pipeline, take the next step and book a strategy call with Jason. Don't let another quarter pass producing content that doesn't move the needle. Useful Links Connect with Jason Bradwell on LinkedIn:https://www.linkedin.com/in/jasonbradwell/ Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detai... Learn more about B2B Better: https://www.b2b-better.com

How to Turn a Tiny Podcast Audience Into Your Biggest Sales Asset | Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link What if a hundred highly targeted listeners outperforms a million passive ones? In this episode, Jason makes the case that the most specialised B2B brands are not too niche for podcasting — they are the ones who need it most. In episode 43 of Pipe Dream, Jason Bradwell goes solo to tackle a question submitted directly by the audience: is podcasting the right channel for every B2B brand, including those selling highly specialised products like ball bearings? It is a question that gets to the heart of owned media strategy, and the answer will likely challenge a few assumptions. Drawing on real examples from B2B Better's own portfolio — including Data and Biotech, a show focused on the intersection of data science and biotechnology — Jason reframes how B2B marketers should think about podcast audiences. Rather than measuring success by raw download numbers, he argues that the right metric is resonance: reaching the precise buyers who are most likely to make a purchasing decision. Jason introduces a familiar business framework, TAM, SAM and SOM (Total Addressable Market, Serviceable Addressable Market and Serviceable Obtainable Market), and applies it directly to podcast strategy. If your target market is finite and highly defined, that is not a weakness. It is a competitive advantage. You can deploy your budget and resources with far greater precision than a podcast chasing mass appeal ever could. The episode closes with a clear verdict: niche B2B companies — the ones selling specialist products and services to tightly defined markets — are actually the brands that stand to gain the most from a well-executed podcast strategy. Key Takeaways ◼️ Why niche B2B brands are actually the best candidates for podcasting — a focused subject matter means every listener is a potential buyer.  ◼️ How to apply TAM, SAM and SOM thinking to your podcast launch — understand your ceiling before you set your goals.  ◼️ Why optimising for resonance beats chasing download numbers — a hundred of the right listeners is worth more than a million passive ones.  ◼️ How to align your podcast strategy with real commercial outcomes — shortening sales cycles, improving reply rates and influencing pipeline.  ◼️ Why a highly targeted audience is a competitive advantage, not a limitation — precision in B2B owned media compounds over time. Chapter Markers 00:00 Intro  00:30 The audience Question: Is Podcasting Right for Every B2B Brand?  01:20 Why Niche Shows Outperform Broad Ones  02:00 Applying TAM, SAM and SOM to Your Podcast Strategy  03:00 Why a Small, Targeted Audience Beats Mass Downloads  03:45 Optimising for Resonance, Not Reach  04:20 Final Verdict and How to Submit Your Question Useful Links Relevant Links and Resources Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/ Submit your question to Jason directly: jason@b2b-better.com Data and Biotech Podcast (referenced in episode): search "Data and Biotech" on your preferred podcast platform What's Next Got a question about building an audience-led marketing strategy? Send it to Jason on LinkedIn or email jason@b2b-better.com and it could feature on a future episode of Pipe Dream. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/ Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detai... Learn more about B2B Better: https://www.b2b-better.com

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Most podcast hosts are making a costly mistake before a single word is recorded, and it's costing them great guests, great stories, and great content. In this solo episode, Jason Bradwell reveals why the pre-interview briefing call is the single most underrated tool in B2B podcast production. Drawing on hundreds of guest briefings at B2B Better, Jason walks through exactly how to structure the call, what to cover, and why skipping it is a guaranteed path to a flat, forgettable episode. Whether you're running a B2B podcast to generate pipeline, build brand authority, or support your owned media strategy, the briefing call is the foundation that makes everything else work. From establishing genuine chemistry between host and guest, to uncovering the story behind the story, to protecting yourself from wasting time on the wrong interviewee, this episode is a masterclass in podcast operations done right. Jason also covers how to put nervous guests at ease by clearly setting expectations around question reviews, editorial sign-off, and recording flexibility, which is critical when working with senior B2B decision-makers who may never have been on a podcast before. Key Takeaways ◼️ How to structure a briefing call that covers chemistry, content, and logistics in one focused conversation before any recording begins. ◼️ Why cold guest bookings fail and how skipping the pre-interview step forces you to build the plane while it's already in the air. ◼️ How to uncover the real story behind a guest's LinkedIn profile and find the differentiated angle that makes your episode stand out. ◼️ Why giving guests editorial control over questions and sign-off is the key to landing high-quality B2B guests who feel confident promoting the episode. ◼️ How to use the briefing call as a filter to identify guests who are not the right fit before you've committed to a full recording session. ◼️ Why the briefing call is central to a B2B owned media strategy that produces content sales teams can actually use to move prospects through the pipeline. Chapter Markers 00:00 Intro 01:00 Why Cold Guest Bookings Produce Flat Podcasts 02:00 The Three Goals Every Briefing Call Must Hit 03:00 How to Structure Your Briefing Call Step by Step 05:00 Reassuring Guests and Reducing Their Risk 06:00 Why Briefing Calls Turn Strangers Into Collaborators 07:00 How to Find the Story Behind the Story 07:45 Using the Briefing Call as a Quality Filter Relevant Links and Resources Riverside (recording platform referenced in episode): https://www.riverside.fm What's Next If this episode made you rethink how you're booking and briefing podcast guests, share it with someone running a B2B show who needs to hear it. More solo episodes on practical podcast operations are coming soon, including how to exit a guest gracefully when things do not work out. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-PodcastLearn more about B2B Better: https://www.b2b-better.com

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Most B2B podcasts are quietly failing their businesses, and the owners don't even know it. If your show is only driving downloads and impressions, you're leaving pipeline, revenue, and serious commercial momentum on the table. In this solo episode of Pipe Dream, Jason Bradwell breaks down four powerful podcast segment types that the vast majority of B2B companies are completely ignoring. Whether your show runs fortnightly or monthly, these segments are designed to stretch your content further, fill your feed more consistently, and move prospects through every stage of the buyer journey, from totally unaware all the way through to product aware. Jason explains how to think like a media company, why the standard guest interview format is holding your show back, and how a few simple structural additions can transform your podcast into a genuine revenue engine. Key Takeaways ◼️ How to use a Recap Segment to share your point of view without overshadowing your guest ◼️ Why the Hidden Segment helps you publish more frequently without recording extra episodes ◼️ How to use a Trending News Segment to tag companies and individuals and dramatically increase content visibility ◼️ Why a Company Updates segment is one of the most underrated tools for bottom-of-funnel nurture ◼️ How to map your podcast content across all four stages of buyer awareness ◼️ Why thinking like a media company is no longer optional for B2B brands serious about owned media Chapter Markers 00:00 Intro 01:00 Why Most B2B Podcasts Get Stuck at Top-of-Funnel 02:00 Using Segments to Drive Mid and Bottom-of-Funnel Results 02:45 Segment 1: The Recap Segment 04:00 Segment 2: The Hidden Segment 06:00 Segment 3: The Trending News Segment 07:45 Segment 4: Company Updates What's Next If any of these segments sparked an idea for your show, don't let it sit, book a call with Jason and turn that idea into a content system that actually drives pipeline. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-%7C-A-B2B-Marketing-PodcastLearn more about B2B Better: https://www.b2b-better.com

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link 56,000 YouTube views, 4,500 podcast downloads, and 2,500 subscribers built from scratch — all in 34 working days. Here is exactly how Pipe Dream got there and what still needs fixing. Around day 40 of the Pipe Dream 100-episode daily publishing challenge, Jason Bradwell pulls back the curtain on the real performance data — the wins, the gaps, and the specific changes the team is making to close them. This is an honest, unfiltered look at what it takes to run a high-frequency owned media programme as a B2B agency while simultaneously delivering that same service for clients. Jason breaks down the full content distribution stack: daily publishing on YouTube, Apple Podcasts, Spotify, personal LinkedIn, and brand LinkedIn, supported by a modest five-pound-per-episode advertising budget on YouTube. He shares why that paid push was necessary to escape a cold start on a brand new channel and what the experiment of pulling it back will reveal about organic content resonance. On LinkedIn, an important early finding is emerging: long-form video cuts of seven to eight minutes are generating 20 to 30% more engagement than 60-second short clips. That insight is shifting the team's distribution strategy significantly, with native LinkedIn publishing of longer episodes now taking priority over driving audiences off-platform. Jason also addresses where the programme needs work: tighter episode structure using a four-act case study format, more consistent personal LinkedIn promotion across all 12,000 followers, and better packaging through stronger thumbnail design and more compelling opening hooks. Key Takeaways ◼️ How to build a YouTube audience from zero using modest per-episode ad spend to break through cold-start friction ◼️ Why publishing long-form native video on LinkedIn outperforms short clips by 20 to 30% in B2B engagement ◼️ How to use a four-act case study structure to keep every guest episode tight, tactical and under 20 minutes ◼️ Why consistent personal LinkedIn distribution matters more than production volume if you want owned media to drive pipeline ◼️ How to use a daily publishing programme as a test bed for packaging, promotion and format experiments you can apply to client work ◼️ Why thumbnail quality and the first 60 seconds of every episode are the highest-leverage production investments on YouTube Chapter Markers 00:00 Intro 00:30 Why Pipe Dream exists and what it replaced 01:45 The goals (and non-goals) behind 100 daily episodes 02:30 The numbers: downloads, views, subscribers and followers 04:00 How the content is being promoted and distributed 05:10 Why the YouTube ad spend makes sense at this stage 06:00 LinkedIn strategy: why long-form is winning over shorts 07:30 Episode structure and the four-act guest format 08:45 New content formats: industry reaction and news commentary 09:15 Thumbnail and hook quality: practising what we preach 11:00 The bottom line after 35 episodes Relevant Links and Resources Pipe Dream Listen on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-%7C-A-B2B-Marketing-PodcastWatch on YouTube: https://www.youtube.com/@b2bbetter What's Next If this episode gave you a clearer picture of what a high-frequency owned media programme actually looks like in practice, subscribe and leave a review wherever you are listening — it genuinely helps the show reach more B2B marketers who need to hear this. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-%7C-A-B2B-Marketing-PodcastLearn more about B2B Better: https://www.b2b-better.com

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Most B2B marketers are leaving serious pipeline on the table at trade shows. In this episode, Jason reveals the three-stage podcast playbook that transforms your event strategy from an expensive gamble into a measurable revenue driver. Trade show season is a fixture in almost every B2B marketing calendar, yet most brands treat their podcast and their event strategy as completely separate initiatives. In this solo episode, Jason Bradwell breaks down the tactical framework B2B Better uses to help clients integrate podcast content across every phase of a trade show: pre-event, during the event, and post-event. Jason opens by addressing a frustration felt by B2B marketers everywhere: watching leadership commit hundreds of thousands of pounds to trade show presence while content budgets remain paper-thin. The good news is that with the right approach, a podcast can justify that investment and amplify it significantly. The pre-event phase focuses on a simple but powerful shift in cold outreach. Rather than asking prospects to visit your booth, inviting them to be featured on your podcast from the show floor lifts response rates from the industry-standard 2% up to 15-20%. During the event, Jason explains how to set up a mini broadcast studio within your booth, drawing on a real example from a client activation in Amsterdam. A well-executed editorial plan at a single trade show can generate 3 to 12 months of high-quality content. The post-event phase covers how to package that content into sales follow-up sequences that keep accounts warm long after the event ends. Key Takeaways ◼️ How to shift your cold outreach from a sales pitch to a value-first podcast invite that lifts response rates from 2% to 15-20% ◼️ Why treating your podcast and trade show strategy as separate silos is costing you pipeline ◼️ How to carve out a dedicated recording space at your booth and turn it into a micro-event within the wider trade show ◼️ Why a single trade show can generate up to 12 months of relevant B2B content when you plan your editorial calendar in advance ◼️ How to use post-event content packages to give your sales team warm, relevant touchpoints for prospect follow-up ◼️ Why owned media gives B2B brands a structural advantage over competitors relying purely on paid event presence Chapter Markers 00:00 Intro 00:01 The Trade Show Budget Problem Every B2B Marketer Knows 00:02 Pre-Event: Using Podcast Invites to Book More Meetings 00:04 Why Shifting the Ask Changes Your Response Rate Completely 00:05 During the Event: Building a Live Content Engine on the Show Floor 00:07 Post-Event: Turning Content Into Sales Follow-Up Sequences 00:08 Key Takeaways and How to Get in Touch Relevant Links and Resources RODE Wireless GO II (compact field mic referenced in episode): https://rode.com/en/microphones/wireless/wirelessgoii What's Next If you are heading into trade show season, now is the time to build your podcast editorial plan around it. Reach out to Jason on LinkedIn or drop him an email via the link in the show notes to talk through how B2B Better can help you turn your next event into a content and pipeline engine. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/  Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-Podcast Learn more about B2B Better: https://www.b2b-better.com

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Most B2B podcasts look polished, sound great, and go absolutely nowhere. The uncomfortable truth? It's not a production problem. It's a strategy problem. In this solo episode of Pipe Dream, Jason Bradwell breaks down one of the most misunderstood distinctions in B2B content marketing: the difference between a podcast production agency and a podcast marketing agency. Drawing on his experience leading marketing teams with multi-million-dollar budgets at enterprise B2B organisations, Jason explains why production quality alone will never move the needle on pipeline. A podcast production agency delivers great audio and visuals, then hands the content back to the client. A podcast marketing agency works across the entire process, from editorial and promotional strategy through to distribution, sales enablement, and ongoing optimisation. The difference is between content that looks good on a slide deck and content that actually closes deals. Jason shares three questions that any podcast marketing agency worth working with will ask from day one, covering how success is defined within the wider go-to-market strategy, how the buyer journey informs content decisions, and why a distinct point of view is the foundation of any show that stands out in a sea of commodity B2B content. Key Takeaways ◼️ How to identify whether you are speaking to a podcast production agency or a podcast marketing agency before you sign a contract ◼️ Why defining success at the outset, whether that is pipeline, brand awareness, or sales enablement, shapes every creative and strategic decision that follows ◼️ How to use the buyer journey to develop podcast content that moves prospects from unaware to converted, rather than creating content in a vacuum ◼️ Why a strong point of view is the single biggest differentiator for B2B thought leadership content, and how a marketing agency helps you develop one ◼️ How to prevent your podcast from becoming a siloed marketing vanity project by aligning sales and marketing from the very beginning ◼️ Why production quality matters but will never compensate for a weak narrative or an unclear commercial objective Chapter Markers 00:00 Intro 00:30 Why Jason Uses the Word "Marketing" Deliberately 02:00 What Separates a Production Agency from a Marketing Agency 03:00 The Full-Service Approach Explained 04:00 Question 1: What Does Success Look Like? 05:30 Question 2: What Does the Buyer Journey Look Like? 07:00 Question 3: What Makes You Different from Your Competitors? 08:00 Wrap-Up and How to Get in Touch What's Next If this episode made you rethink how your podcast fits into your wider marketing strategy, the next step is a conversation. Reach out to Jason on LinkedIn or book a meeting directly using the link at the top of these notes. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-PodcastLearn more about B2B Better: https://www.b2b-better.com

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Your download count is flattering you. And if you're pitching your podcast to a board on the back of it, you're building on sand. In this solo episode, Jason Bradwell calls out the most common measurement mistake in B2B podcasting and reveals the one metric that actually tells you whether your show is working. If you're running a podcast to drive pipeline rather than ego, this episode is essential listening. For most B2B businesses, downloads are a red herring. If your total addressable market is a few hundred or a few thousand companies, benchmarking your show against Joe Rogan or Diary of a CEO is not just meaningless -- it's actively misleading. The metric you should be tracking instead is Consumption Rate (on podcast platforms) or Watch Time (on YouTube). These tell you something far more important: how resonant your content actually is with the people who matter. Jason breaks down exactly where to find these figures in Apple, Spotify, and YouTube analytics, and makes the case that 100 listeners consuming 80% of your episode is worth considerably more than 10,000 who drop off after 60 seconds. For anyone building a business case internally to launch or continue a B2B show, this is the argument you need. Key Takeaways ◼️ Why downloads are a misleading success metric for the vast majority of B2B podcasts ◼️ How to use Consumption Rate to measure whether your show is actually resonating with buyers ◼️ Why 100 highly engaged listeners outperforms 10,000 passive ones in a B2B context ◼️ How to find Watch Time and Consumption Rate inside Apple, Spotify, and YouTube analytics ◼️ Why resonance over reach is the right frame when your total addressable market is finite ◼️ How to build a credible, data-backed business case for your podcast using a single metric Chapter Markers 00:00 Intro 00:30 Why downloads are the default metric for podcasts 01:30 The problem with downloads as a B2B success metric 02:20 Introducing Consumption Rate and Watch Time 03:00 Resonance vs. reach: which actually matters for B2B? 03:30 Where to find Consumption Rate in Apple, Spotify, and YouTube 04:00 The one metric to bring to your board What's Next If this episode made you question how you're currently measuring your show, it's time to dig into your analytics and find your Consumption Rate today. Share this episode with any founder or marketer who's still leading with download numbers in their next board update. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detai...Learn more about B2B Better: https://www.b2b-better.com

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link They hit the top 10 in their category. They landed Fortune 500 CEOs. They racked up downloads month after month. And they closed precisely zero deals. In this solo episode, Jason Bradwell unpacks one of the most common and costly mistakes in B2B podcasting: building a show for your ego instead of your pipeline. If your guest list reads like a networking wish list, this episode is for you. Most B2B podcasters start in the same place: chasing the biggest, most recognisable names in their industry. The logic feels sound. Credibility by association. Impressive LinkedIn posts. A logo wall of guests. But those guests are rarely in your ICP; their audiences are not your audience, and the conversations you have with them rarely address the specific, real-world problems your prospects are wrestling with right now. Jason walks through the practical alternative: the editorial-led approach. Instead of starting with the guest, you start with the question. What keeps your prospects up at night? What objections come up on every sales call? What decisions are they struggling to make? Those questions become your episode topics, and the guests you find to answer them do not need to be famous. They need to be credible, relevant, and close enough to the work that your prospects genuinely recognise themselves. He also outlines a five-step framework for building an editorial roadmap rooted in sales intelligence and explains the only metrics that actually matter when measuring a podcast's commercial impact. Key Takeaways ◼️ How to audit your sales calls to build a content-driven editorial roadmap ◼️ Why booking recognisable guests optimises for vanity metrics rather than pipeline ◼️ How to structure an episode around a prospect's problem instead of a guest's agenda ◼️ Why the best podcast guests are often practitioners and customers rather than celebrities ◼️ How to give your sales team content they can actually use to move deals forward ◼️ Why download counts are the wrong success metric and what to track instead Chapter Markers 00:00 Intro 00:45 The top 10 podcast that closed zero deals 01:30 Why chasing big-name guests hurts your pipeline 02:45 Start with the question, not the guest 03:30 Ego approach vs. editorial approach: a direct comparison 05:00 When big-name guests do make sense 05:30 Five steps to build an editorial-led podcast strategy 06:45 The only metrics worth measuring What's Next If this episode made you rethink your guest strategy, the next step is simple: pull up your last five sales calls and write down the questions that came up most. That is your editorial roadmap. Share this episode with anyone on your team who is involved in your podcast or content strategy. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-PodcastLearn more about B2B Better: https://www.b2b-better.com

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link One article claimed the corporate podcast bubble is about to burst. Jason isn't letting that go without a fight. A piece published on Inc.com arguing that corporate podcasting is inefficient, hard to justify, and on borrowed time landed in Jason's feed, and rather than scroll past it, he decided to take it apart, argument by argument. In this solo episode, Jason gives credit where it's due, challenges where the thinking falls short, and makes the case for why B2B podcasting represents a bigger commercial opportunity than ever. The article in question, written by digital communications leader Paul Rei, raises four core arguments: audio is slower than text (the so-called "60% efficiency gap"), comprehension suffers in audio format, listeners lose the ability to search and skim, and ROI is nearly impossible to measure. Jason takes each one seriously and then explains precisely why the framing misses the point entirely. The real issue, as Jason sees it, is that the article evaluates podcasting as a content format competing directly with text. But that is not the right question. The person listening to your podcast is on a commute or at the gym, they are not about to open a white paper. A piece of content consumed at 150 words per minute beats one that never gets read at all. Jason also pushes back on the comprehension argument, noting the study cited compares students processing dense academic material in audio against text, a category error when applied to well-produced B2B thought leadership content. And on the loss of agency point, he highlights that tools like Descript have effectively solved the transcript problem already. Key Takeaways ◼️ Why the "efficiency gap" argument misunderstands how people actually consume podcasts, and why a 150 wpm listen beats a white paper that never gets opened ◼️ How to evaluate B2B podcasting as a full-funnel platform rather than a content format competing with text ◼️ Why the comprehension study cited against audio is a category error when applied to conversational, editorial thought leadership content ◼️ How to use transcripts and companion content to solve the "loss of agency" problem with tools like Descript ◼️ How B2B organisations have attributed over £250,000 in closed-won revenue to a single podcast, tracked directly in HubSpot ◼️ Why the corporate podcast bubble will only burst for brands with no strategy and what separates them from those generating real commercial returns Chapter Markers 00:00 Intro 01:05 The "60% Efficiency Gap" and What It Actually Means 02:00 The Comprehension Study: Why the Research Doesn't Apply 02:45 Loss of Agency: Has the Argument Kept Pace With the Industry? 03:20 The Vanity Project Problem 04:30 Why the Article Is Asking the Wrong Question 05:20 How B2B Brands Are Attributing Real Pipeline to Podcasting 06:15 Is the Corporate Podcast Bubble About to Burst? Relevant Links and Resources Original article by Paul Rei on Inc.com: "The Corporate Podcast Bubble Is About to Burst"Descript (transcript and editing tool mentioned): https://www.descript.comLenny's Podcast: https://www.lennysnewsletter.com/podcast20VC Podcast: https://www.thetwentyminutevc.comConnect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/ What's Next Got a take on whether the corporate podcast bubble is real? Jason wants to hear it. Drop him a message on LinkedIn or leave a comment below. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/ Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-Podcast Learn more about B2B Better: https://www.b2b-better.com

This episode is brought to you by B2B Better. We turned down SaaS clients and e-commerce brands to become the only video-first podcast agency for service-based B2B businesses. Specificity is the strategy.  If you've ever said "we can do that" to every client who walks in, this episode is your wake-up call. Host Jason Bradwell breaks down why niching down is the fastest path to becoming the obvious choice, and why being a bit of everything for everyone means you're actually nothing for nobody. Jason's core point is clear: when he set out to build B2B Better, he committed to being specific on two levels - who they serve and what they do. Not just B2B, because B2B is a hemisphere. They went one layer deeper: service-based businesses. Consulting firms, agencies, system integrators, compliance specialists. Companies that sell expertise, not products. People, not software. Trust and relationships, not features and pricing. That's what lends itself to their service: video-first podcasts that turn your point of view into pipeline. Nothing else. The same principle applies to podcasts. When a client says they want to launch a show, Jason's first question is: what's your superpower? Here's the formula. "This is a podcast about X, and unlike other podcasts about X, only we do Y." Most B2B podcasts fail this test. They say "we're a podcast about technology" or "leadership" or "AI." So are thousands of others. There's no "and." There's no reason to choose you. Add the "and" and everything changes. One show in the B2B Better portfolio is Data and Biotech: "a podcast about data science, and unlike other data science podcasts, only we explore it through the lens of biotech manufacturing." Suddenly if you're a data scientist in biotech, there's only one show for you. That specificity drives 75% to 80% episode completion rates, nearly double the industry average because every listener is exactly the right person. The fear of niching down is real. Every founder worries about leaving money on the table. But saying yes to everyone dilutes your positioning, creates operational inefficiency, and kills pricing power. What actually happens when you niche properly: the funnel gets narrower at first, but the people who raise their hand are perfect fits. They convert faster, pay more, stay longer, and refer others in the same niche. Year one it feels limiting. Year three it feels like leverage. Year five it feels like a moat. The framework to choose your niche: look at your best clients, not biggest. Validate the economics. Test your thesis before announcing publicly. Then commit hard and communicate clearly—change the website, the LinkedIn, the pitch deck. Say who you serve and who you don't. Resonance over reach. Always. Chapter Markers 00:00 - The "we can do anything" agency problem 01:00 - Why B2B isn't a niche, it's a hemisphere 02:00 - Choosing service-based businesses as the core niche 03:00 - Selling expertise, not products: why podcasts fit perfectly 04:00 - Video-first podcasts and the full service offering 05:00 - The superpower formula for podcast positioning 06:00 - Data and Biotech: the power of the "and" 07:00 - 75 to 80% completion rates and what resonance looks like 08:00 - Deeply engaged beats loosely interested every time 09:00 - Addressing the fear of leaving money on the table 10:00 - How niching compounds: pricing, referrals, close rates 11:00 - Four-step framework to choose your niche 12:00 - Specialists compound, generalists reset to zero 13:00 - Resonance is a revenue metric, reach is vanity 14:00 - Direct, systematic, results-driven: the B2B Better approach 15:00 - Write your "and" statement this week Useful Links Connect with Jason Bradwell on LinkedIn Listen to Pipe Dream on Podbean Explore B2B Better website and the Pipe Dream podcast 

This episode is brought to you by B2B Better. Most owned media audits produce 50-page reports with vague recommendations and zero next steps. We give you four questions, 90 minutes, and a clear decision: kill, fix, or scale.  If your podcast has downloads but no pipeline, this episode shows you how to audit your entire owned media strategy in 90 minutes and walk away knowing what's broken and how to fix it. Host Jason Bradwell breaks down the Four R Framework — Reach, Resonance, Revenue, and Repeatability — plus a decision tree to kill, fix, or scale. Jason's core point is clear: most owned media audits are useless. They take weeks and produce reports filled with vanity metrics. Today you get four questions that reveal everything in 90 minutes. Reach is the least important. It can be bought. If you turn off ads tomorrow, what happens? That tells you whether you have real distribution or rented attention. Resonance is where it gets interesting. Jason would rather have 100 views at 85% consumption than 10,000 views at 20%. The 100 who watch the whole thing are deeply engaged. The 10,000 who clicked away were never going to buy. For video, 50% consumption is good, 70% is excellent. For podcasts, 50% is good, 75% is excellent. Revenue asks: is your strategy generating commercial results? The benchmark: 30 to 50% of closed deals should have at least one content touch. Content-influenced deals should close 20 to 30% faster. If attribution is weak, you have an activation problem, not a content problem. Repeatability determines if your strategy works long term. You should produce content four to six weeks in advance without overtime. If you're in hero mode with one person holding everything together, you need systems, not heroics. The decision tree is simple. High reach but low resonance? Fix the content. Low reach but high resonance? Scale distribution. Low everything? Kill it. High everything but low repeatability? Fix operations first. Chapter Markers 00:00 - Why most owned media audits are useless 01:00 - The Four R Framework and why reach matters least 02:00 - Resonance and consumption rate benchmarks 03:00 - 100 views at 85% beats 10,000 at 20% 04:00 - Revenue attribution and pipeline influence 05:00 - Direct vs influenced vs self-reported attribution 06:00 - Repeatability and sustainability benchmarks 07:00 - Hero mode vs documented processes 08:00 - The decision tree: kill, fix, or scale 09:00 - High reach but low resonance means fix content 10:00 - What to do on Monday morning based on your audit 11:00 - Fix activation by emailing sales directly 12:00 - Four questions, 90 minutes, one action 13:00 - Get the full audit template with benchmarks Useful Links Connect with Jason Bradwell on LinkedIn Listen to Pipe Dream on Podbean Explore ABM reporting in HubSpot for tracking accounts touched Explore B2B Better website and the Pipe Dream podcast 

This episode is brought to you by B2B Better. Stop sending "just checking in" emails. We build owned media systems that give your sales team actual reasons to reach out, turning podcasts into sales enablement assets that move deals forward. If your sales reps send "just checking in" emails to prospects who've gone quiet, this episode explains why those fail and what to do instead. Host Jason Bradwell breaks down how to create milestone moments, legitimate, value-led reasons to reach out through long sales cycles without sounding desperate. Jason's core point is clear: most B2B sales cycles are brutally long, but sales teams don't know how to stay present without being annoying. The traditional approach fails. Discovery call, proposal sent, then "just checking in" emails with no response. Twelve months later, the prospect went with a competitor because "you didn't understand our business." After month two, you had nothing valuable to say. 95% of B2B Better's clients have sales cycles over six months. And 95% of your customers are out of market at any given time. Your job is to stay present so when they flip to being in market, they think of you first. Most owned media falls apart here. Marketing creates beautiful content. Sales sees it but has no idea how to use it in actual sales motion. Marketing measures downloads. Sales measures meetings. Different languages, different outcomes. Milestone moments fix this. Month one: send proposal plus a podcast clip addressing their exact challenge. Month three: benchmark report. Month four: webinar invite. Month five: customer story. Month six: check in with context. Months seven to twelve: new episodes create new reasons to reach out. Month eighteen: deal closes because you felt like a partner. B2B Better's sales enablement kits deliver three clips with email copy, key graphics, follow-up sequences, and tags showing which funnel stage each piece serves. One innovation: sales stitch videos where reps record 30-second reactions to clips. Personal brands beat company brands these generate thousands of views when originals get hundreds. This works with three things: marketing-sales alignment through quarterly planning, infrastructure for sales to contribute to production, and attribution through CRM tracking plus conversations about where content surfaces in deals. Chapter Markers 00:00 - The "just checking in" problem that kills deals 01:00 - Context on long sales cycles and 95% out-of-market buyers 02:00 - Why owned media strategies fall apart at sales activation 03:00 - Traditional approach: proposal to dead deal in 12 months 04:00 - Milestone moments approach: 18-month cycle done right 06:00 - What qualifies as a milestone moment 07:00 - Timing and sequencing content to the buyer journey 08:00 - Sales enablement kit components 09:00 - Tags and metadata for searchable, attributable content 10:00 - Sales stitch videos: personalising content at scale 11:00 - Why personal brands beat company brands in B2B 12:00 - Three requirements: alignment between teams 13:00 - Infrastructure for sales to contribute to production 14:00 - Attribution: quantitative and qualitative tracking 15:00 - The challenge: audit your last five gone-quiet emails Useful Links Connect with Jason Bradwell on LinkedIn Read the Ehrenberg-Bass 95-5 rule research Explore HubSpot CRM for tracking content touches Check out Salesforce CRM Explore B2B Better website and the Pipe Dream podcast 

Most B2B companies struggle to turn marketing into measurable pipeline. At B2B Better, we build owned media systems that sales teams actually use to close deals, shortening cycles, improving reply rates, and directly influencing revenue. If you're tired of content that looks good on paper but doesn't move the business forward, visit the links in the show notes to learn how we do it differently. If your best clients won't sign case studies because legal says no, this episode shows you exactly how to flip that dynamic. Host Jason Bradwell shares how he cracked this problem working in broadcast media tech, where sports properties refused to give free logo rights to vendors they were already paying. Jason's core point: legal teams don't fear telling the story, they fear losing control over how it's told. Traditional case studies feel like monumental approval chains with multiple drafts and stakeholder reviews. It's easier to just say no. Jason worked for a tech company serving major sports media properties. The opportunity seemed obvious: tell stories about household name clients. But sports rights holders get paid millions for sponsorship rights. Why would they give a tech vendor free permission to use their name for marketing? Most teams try tactics that don't work: anonymous case studies nobody believes, paying for logo rights, using old logos without permission, or giving up entirely and competing on price. Here's what changed. When Jason's team sat down with legal teams, they learned it wasn't fear of the story—it was fear of losing control and bandwidth nightmares. So they launched a podcast with a different value exchange. Instead of "come talk about how great we are," the pitch was "come talk about your work and how you see the industry evolving." Questions submitted in advance. Full approval. Nothing goes live without sign-off. A VP of digital from a major sports league who'd said no to every promotional request for years agreed almost immediately. When Jason asked why, the answer was clear: "For years you've been asking me to do things for you. But this time you asked me to do something for me." The unlock is simple. Traditional case studies ask for public endorsement with high risk and zero personal upside. Editorial podcasts offer a platform to showcase expertise, professionally produced content they can use, and full control. The acceptance rate jumps from 5% for case studies to 70% for editorial podcasts. Sales can share clips without requiring testimonials, and the credibility is more authentic because it doesn't feel like marketing. Chapter Markers 00:00 - The legal blocker problem across every sector 01:00 - Working with sports media properties that wouldn't give logo rights 02:00 - Why GDPR and compliance make traditional case studies nearly impossible 03:00 - Four failed attempts most teams try 04:00 - What legal and compliance teams actually fear 05:00 - How podcasts flip the value exchange 06:00 - The breakthrough moment with the VP of digital 07:00 - Why "look how great they are" beats "look how great we are" 08:00 - Traditional case study vs editorial podcast value exchange 09:00 - The counterintuitive power of implied association 10:00 - The seven-step execution process 11:00 - Using content strategically in sales without testimonials 12:00 - Acceptance rates and ROI timeline 13:00 - Why this works even for clients who'd sign case studies 14:00 - The challenge: Email your top 10 blocked clients Useful Links Connect with Jason Bradwell on LinkedIn Check out The Tim Ferriss Show and The Twenty Minute VC Explore B2B Better website and the Pipe Dream podcast 

If your podcast has 10,000 downloads and only two sales meetings, Jason's take is blunt: you're doing everything wrong. In this solo episode of Pipe Dream, host Jason Bradwell breaks down why most B2B podcasts become expensive therapy sessions for executives who like hearing themselves talk, and more importantly, how to fix it. Jason's core point is clear: downloads don't pay salaries, pipeline does. Most B2B podcasts fail commercially for four reasons. They borrow strategy from B2C entertainment instead of building revenue assets. They optimise for vanity metrics because that's what vendors sell. They exist in a silo with no connection to sales motion or funnel stages. And the generic interview format doesn't map to the buyer journey. The problem isn't production quality or download numbers. The problem is that marketing makes the show, sales doesn't know it exists, and when sales don't use it, it's just an expensive content theatre. One 45-minute conversation with a random influencer doesn't help a prospect at the consideration stage trying to figure out if you can actually deliver results, or help a champion sell your solution internally to their CFO. Instead of downloads, impressions, and social shares, here's what actually matters. Leading indicators like enterprise guests booked from your ABM lists, meetings created attributed to podcast touch, and accounts touched. Commercial outcomes like deal stage acceleration, rep usage in sequences and discovery calls, and pipeline influenced. That's the difference between vanity metrics and revenue metrics. One makes marketing feel busy, the other moves the business forward. Jason shares a real example. A B2B tech company ran a podcast for 18 months with 40 episodes, a few thousand downloads, and zero pipeline influence. They interviewed random influencers because "that's what podcasts do." Their sales team had never heard of the show. B2B Better killed the influencer strategy and started interviewing their own clients, CTOs and engineering leaders who'd worked with them but would never sign traditional case studies due to compliance constraints. They packaged content as battle cards and sales enablement artifacts, not social clips. Within 90 days, sales used clips in 60% of discovery calls, influenced £3 million in pipeline, and improved outbound reply rates by 34% when reps included a 92-second client clip in sequences. Same production effort, completely different outcome. The only difference was strategy. Here's the process. Audit your funnel gaps to find where deals actually stall. Map content to that stage. Design multi-segment episodes that serve different funnel stages, not one 45-minute interview that does nothing particularly well. Package for sales with battle cards, objection handlers, and committee packs. Measure commercial impact through meetings created, accounts touched, pipeline influenced, and deal velocity, not downloads. If you can't answer "which specific deals will this help us close," you're not ready for a podcast. You don't have a content problem, you have a strategy problem. Stop trying to be Joe Rogan. You're building a revenue asset, not an entertainment show. Chapter Markers 00:00 - Why downloads don't pay salaries, pipeline does 01:00 - The word podcast has become a red herring 02:00 - Four reasons B2B podcasts fail commercially 03:00 - No connection to sales motion equals content theatre 04:00 - Revenue metrics that actually matter 05:00 - Real example: Zero to £3 million pipeline influenced 06:00 - The process: Audit, map, design, package, measure 07:00 - Multi-segment episodes serving different funnel stages 08:00 - Most teams shouldn't have a podcast yet 09:00 - The activation test: Ask sales if they've used it Useful Links Connect with Jason Bradwell on LinkedIn Listen to Pipe Dream Podcast on Podbean HubSpot ABM reporting guide for tracking accounts touched Explore B2B Better website and the Pipe Dream podcast 

If you're creating a dozen LinkedIn clips, X posts, blog articles, and email newsletters from every podcast episode because you can, this episode will change how you think about repurposing forever. In this solo episode of Pipe Dream, host Jason Bradwell breaks down why most B2B teams get content atomisation completely wrong and what to do instead. Jason's core point is clear: just because you can create 50 things from one piece of content doesn't mean you should. The real problem isn't lack of effort, it's creating a little bit of everything instead of focusing on the few assets that actually move prospects through the buyer journey. Most teams are building redundancy, not results. The appeal of content repurposing is obvious. You record one 60-minute podcast episode and suddenly you can create clips for LinkedIn, X, Instagram, blog posts, newsletters, listicles for SEO, and ads. At the end, you've got 50 things from one episode. Sounds amazing, right? But that mindset creates massive redundancy because you're not asking the critical question: should you actually create all of this? Can you create clips for X? Sure. But are your customers actually on X? Only three people subscribe to your newsletter, so why spend the time turning this into an email? What B2B Better does instead is map the content they create from one flagship piece against the buyer journey, specifically the stages of buyer awareness: unaware, problem aware, solution aware, and product aware. When you map these stages on a grid, you can identify how to plug each gap using different distribution channels. Take the unaware stage. There's a subset of your target audience that's unaware a massive problem is facing them. How do you reach them? B2B Better typically suggests running ads on platforms like LinkedIn or Google using content from your podcast that educates them about the problem. But you can't just hope that content naturally comes out of your recording. You need to script for it ahead of time. If you're running a guest-based podcast, ask questions that evoke answers and perspectives that educate unaware customers about the problem they're facing. Now flip to the product aware stage. These are people who know about the problem and solutions available, but don't have enough trust in your product to pull the trigger. For this stage, interview your existing customers and have them talk about their experiences using your product or service. Then turn that content into something your sales team can use to hit leads who have already demonstrated interest in your business. This is the tipping point that moves them from uncertainty to actually picking up the phone. This exercise of mapping different content types to different stages of buyer awareness is incredibly useful in evaluating not what content you could create, but what content you should create that's actually going to move people from podcast to pipeline. If this is an exercise you're interested in learning more about and you'd like B2B Better to run it with you, drop them an email or message using the details in the show notes. Chapter Markers 00:00 - Why B2B businesses get repurposing wrong 01:00 - Creating the wrong things instead of what matters 02:00 - Just because you can doesn't mean you should 03:00 - Mapping content to buyer awareness stages 04:00 - Targeting the unaware stage with strategic ads 05:00 - Building trust with product aware prospects 06:00 - Moving people from podcast to pipeline Useful Links Connect with Jason Bradwell on LinkedIn Learn about Stages of Awareness framework Explore Content Atomization strategies for B2B Explore B2B Better website and the Pipe Dream podcast 

If "becoming a media company" feels like a vague buzzphrase inside your organisation, this episode gives you the real definition. In this solo episode of Pipe Dream, host Jason Bradwell breaks down what it actually means for B2B companies to adopt a media-first mindset and why it's not about chasing views or trying to be BuzzFeed. Jason's core point is clear: becoming a media company means setting yourself up to be a consistent source of trust for the right prospects, through regular cadence and a strong point of view. It's not about impressions or virality, it's about achieving resonance with your prospective customers. And if you don't move toward a media-first mindset, you'll stay stuck in campaign mode, keep starting from zero with cold outreach, paid ads, and SEO, and get increasingly commoditised. The resistance to this shift often comes from short-term thinking. Marketing teams want to see leads now, conversion yesterday. Building trust takes time, and when leadership can't draw an explicit line from content to revenue in the short term, these initiatives start to feel like distractions, especially in volatile economic environments. But companies that don't make this transition will face three fundamental problems. One: they'll be stuck in campaign mode forever. Two: they'll always be starting from zero; cold outreach, paid ads, SEO, all starting from scratch every time. Three: they'll be totally commoditised. Everything they do from a marketing standpoint can and will be replicated by competitors if it isn't already. So how do you navigate the shift into a media-first mindset? Jason offers three critical moves. First, stop thinking about campaigns and start thinking about systems. Build a workflow across your content production that allows you to consistently demonstrate a strong point of view without burning out your team. Second, stop renting attention on borrowed platforms and start focusing on the platforms that allow you to own that attention: your podcast, your newsletter, your website. Third, move away from a content calendar and move into an editorial strategy. This isn't about getting 100,000 people on your website tomorrow, it's about getting the 100 right people today. When B2B companies make this shift, several things start to happen. Outbound gets easier because people start recognising you when you land in their inbox. Sales cycles get shorter because people already trust you across the entire buying committee. Deals get less fragile because you've already demonstrated your value from the start of their buying journey. Inbound starts to balance outbound, content drives actual pipeline, and sales begin to use your marketing assets as intended. If you're ready to stop chasing impressions and start building consistent trust, this episode is your practical roadmap for making the media-first shift without burning out your team. Chapter Markers 00:00 - Introduction: What does becoming a media company actually mean? 01:00 - Defining a media company in B2B context  02:00 - Why B2B companies resist the media-first mindset  03:00 - The attribution gap and short-term thinking  04:00 - Three problems companies face without the shift  05:00 - How to navigate into a media-first mindset  06:00 - Editorial strategy over content calendars  07:00 - What happens when B2B companies make the shift  08:00 - How to get started with B2B Better Useful Links Connect with Jason Bradwell on LinkedIn Check out the Pipe Dream Podcast on Podbean listing Learn about Owned media and Editorial mindset for B2B marketing Explore B2B Better website and the Pipe Dream podcast 

If your outbound is getting ignored, it's not your reps, it's the volume-over-value playbook. In this solo episode of Pipe Dream, host Jason Bradwell breaks down why traditional cold outreach is failing and how owned media can transform your outbound from extractive spam into contextual, value-first conversations that actually get responses. Jason's core point is blunt: AI has flooded inboxes, trust is at an all-time low, and "Can I grab 15 minutes?" reads as extractive instead of helpful. The numbers back this up. Most B2B buyers receive 20-50 outbound emails per day, and there's zero differentiation between them. Our sensors for AI-generated outreach are sharper than ever, which means prospects tune out before they even finish reading. The real cost to your business? SDR burnout, wasted resources, and eroded brand trust. When you're sending volume over value, pipeline becomes a numbers game instead of a game of generating quality, value-first relationships. And that "Can I grab 15 minutes?" CTA puts the burden on prospects to figure out if you're even relevant, it's extractive, not value-driven. The alternative is contextual outreach powered by owned media. Instead of leading with "we have a solution that we think is relevant to you," you lead with "we created a piece of content that we think is relevant to you because we know it's relevant to all the other prospects and personas we're interviewing on our podcast. Curious to know what you think." Here's how it works: build a piece of content IP (podcast, newsletter, YouTube series) with a clear point of view, co-designed with sales around real buyer challenges. Then lead outbound with relevant insights before you ever ask for time. That's the difference between cold and contextual outreach. Cold is a stranger asking for a prospect's time. Contextual is when you're perceived as an informed peer offering relevant insights to your target audience. Owned media used this way gives you credibility and gives value before the ask. And the results speak for themselves: traditional cold outbound rates hover around 2% on a good day. Contextual outreach using owned media can see outbound reply rates go as high as 10-15% and the replies are more substantive than "I'm not interested." They're often "thank you for showing me this content, let's stay in touch." Over 3-12 months, this approach creates a compounding effect: higher reply rates mean more at-bats, warm outreach converts better than cold, and prospects who don't reply now might reach out later because you started the relationship from a position of value rather than an ask. If your outbound program feels broken, this episode is a practical reset on how to use owned media to build credibility first and pipeline second and avoid the extractive playbook that's killing response rates. Chapter Markers 00:00 - Introduction: Why traditional cold outreach is dying 01:00 - The inbox overload problem (20-50 emails/day) 02:00 - What "Can I grab 15 minutes?" really says to prospects 03:00 - The owned media alternative: content IP that demonstrates POV 04:00 - How to align sales + marketing around contextual outreach 05:00 - Results you can expect: 2% vs 10-15% reply rates 06:00 - The compounding effect of value-first relationships Useful Links Connect with Jason Bradwell on LinkedIn Explore B2B Better website and the Pipe Dream podcast 

Most B2B podcasts fail because they skip strategy and jump straight to recording. In this solo episode of Pipe Dream, host Jason Bradwell breaks down B2B Better's Podcast to Pipeline Framework, a six-step system designed to turn a podcast from a “nice content idea” into a revenue-generating GTM asset. Jason's core point is that marketing strategy matters more than microphones. The goal isn't to ship episodes, it's to create commercial momentum. That's why B2B Better positions itself as a podcast marketing agency, not just a production company: a podcast should drive pipeline, create revenue, and ultimately turn a profit. Anything else becomes a vanity project that dies after a handful of episodes. From there, he walks through the six phases: 1) Strategy development (the most skipped step). Instead of asking what gear to buy, brands should define what success looks like, who the audience is, and what messages matter. Jason runs strategy workshops with stakeholders across marketing, sales, product, and leadership to build a “show blueprint” that clarifies the what/why/who/how and prevents random feedback from derailing things later. 2) Funnel mapping. Most companies treat podcasts as top-of-funnel awareness only, but Jason argues podcasts can move buyers through awareness, consideration, evaluation, and conversion when you map content intentionally. He introduces B2B Better's distribution grid to align segments and content to different buyer awareness stages and distribution paths. 3) Pre-production. This is the setup work that makes recording smooth: scripting, guest booking and research, and establishing visual/audio treatments so the show feels consistent and intentional. 4) Creative treatment. Here Jason draws a key distinction: production is editing raw footage into a finished episode, while producing is editorial oversight and strategic control to ensure the episode hits the right messages. Many brands only buy production, but what they really need is a producer who can guide the conversation and keep the content aligned to the goal. 5) Integrated campaigns. Distribution and promotion shouldn't be “repurpose one episode into 100 assets.” Jason pushes back on that trend because it often creates redundant content that doesn't move the needle. Distribution has to match the objective: brand awareness might mean short clips plus paid spend; ABM might mean sales enablement and targeted account plays. 6) Reporting and optimisation. A show isn't static. Someone needs to review performance at the episode, channel, and show level with what's working, what isn't, and what market feedback is signaling and then feed that back into strategy (stay the course, pivot, or double down). If you're launching a B2B podcast or already have one that feels like it's going nowhere, Jason's framework is a practical way to treat podcasting like the GTM asset it should be, align every phase to commercial outcomes, and avoid the “six episodes then abandon it” trap. 00:00 - Introduction: From concept to commercial results 01:30 - Why B2B Better is a podcast marketing agency 03:00 - Phase 1: Strategy development and the show blueprint 06:00 - Phase 2: Funnel mapping and the distribution grid 09:00 - Phase 3: Pre-production essentials 11:00 - Phase 4: Creative treatment - producing vs production 14:00 - Phase 5: Integrated campaigns and smart distribution 17:00 - Phase 6: Reporting and optimisation 20:00 - How to get started with B2B Better Connect with Jason Bradwell on LinkedIn Check out Jason's several tools in building guest lists: HubSpot CRM Clay Apollo Explore B2B Better website and the Pipe Dream podcast 

Want to book amazing podcast guests that actually match your ICP? In this solo episode of Pipe Dream, host Jason Bradwell shares his playbook for finding and booking ideal guests without turning the interview into a thinly veiled sales pitch. Jason starts with the elephant in the room: yes, you can invite guests who are also potential customers, but you cannot Trojan horse them. If you bring someone on the show and pitch them live, you create a bad experience for the guest, your audience, and your reputation. The rule is simple: content-first, always. Focus on a great conversation and a genuine value exchange, then let the relationship deepen naturally over time. Next, he breaks down where to find great guests. First: your immediate network. Start with executives, employees, customers, partners, and trusted connections, people who already know you and will say yes faster. Those first few episodes build credibility and social proof, which makes outreach to strangers dramatically easier. Second: your CRM. Jason recommends targeting lapsed prospects accounts you haven't engaged with in weeks or months and using the podcast as a re-engagement mechanism. If you run an ABM strategy, this is especially powerful: you can target high-fit accounts, invite the right people, and start meaningful conversations without a sales agenda. From there, Jason walks through prospecting tools. LinkedIn Sales Navigator helps with demographic and firmographic targeting, and tools like Apollo and Clay can help you build precise guest lists at scale. But the sleeper channels are Slack communities and conference speaker lists. In industry-specific Slack groups, people don't ignore direct notifications the way they do email or LinkedIn DMs. Jason notes content-first outreach can reach 60–70% response rates in the right communities. And conference speakers are already primed to share expertise, so their speaking topic becomes an easy hook to start the conversation. Once you've built your target list, Jason outlines a two-step outreach sequence. Message one is intentionally short: introduce the show, explain why you're reaching out to them, and ask if they'd like more details, no episode pitch, no long explanation. Message two comes after they've shown interest: reinforce why it's worth their time (downloads, guest lineup, maybe even payment) and share a personalised episode angle based on their experience, proving it's a real content opportunity, not random outreach. 00:00 - Introduction: Finding and booking dream guests 01:00 - The Trojan horse trap: content-first always 02:30 - Where to find guests: start with your network 04:00 - Mining your CRM for lapsed prospects 05:30 - Using LinkedIn, Apollo, and Clay for targeting 07:00 - Sleeper channels: Slack communities and speaker lists 09:00 - The two-message outreach sequence 11:30 - Message one: gauge interest only 12:30 - Message two: personalise and reinforce value 14:00 - How to get 60-70% response rates Connect with Jason Bradwell on LinkedIn Check out several tools in building guest lists: HubSpot CRM Clay Apollo Explore B2B Better website and the Pipe Dream podcast 

This Day in Legal History: Salmon P. Chase DiesOn May 7, 1873, Salmon P. Chase—former Chief Justice of the United States and one of the most prominent legal minds of his generation—died at the age of 65. Chase was a towering figure in antebellum legal and political life, best known for his ardent antislavery positions and constitutional rigor. A fierce abolitionist, he earned the nickname “Attorney General for Runaway Slaves” for his pro bono work defending fugitives in Ohio. Decades before the Civil War, Chase and Abraham Lincoln had crossed paths not as allies, but as legal adversaries. In an 1855 Illinois case—Effie Afton v. Rock Island Bridge Company—Chase represented steamboat interests, while Lincoln defended the nascent railroad industry; the trial featured two future titans on opposite sides of a commercial dispute that mirrored the country's growing sectional divisions.Despite their early courtroom rivalry and later competing candidacies for the 1860 Republican presidential nomination, Lincoln recognized Chase's legal acumen and political influence. He appointed him Secretary of the Treasury, where Chase proved instrumental in financing the Union war effort and creating a national banking system. Ever ambitious, Chase maneuvered politically from within Lincoln's cabinet, seeking the presidency even as he served. In 1864, Lincoln elevated Chase to Chief Justice of the Supreme Court, where he presided over pivotal Reconstruction-era cases and the impeachment trial of President Andrew Johnson.As Chief Justice, Chase dissented in Bradwell v. Illinois and the Slaughter-House Cases, signaling a broader vision for the Fourteenth Amendment than the Court ultimately embraced. His dissents advocated for civil rights and economic fairness at a time when the Court was beginning to retreat from radical Reconstruction. Chase died on May 7, 1873, after collapsing in New York, ending a career that spanned law, finance, politics, and constitutional interpretation.A federal judge struck down an executive order by President Donald Trump targeting the law firm Perkins Coie, ruling it violated the First Amendment and due process protections. U.S. District Judge Beryl Howell found the order to be retaliatory, noting it was motivated by the firm's past legal work and its association with political opponents, including Hillary Clinton's 2016 campaign. The ruling relied heavily on Trump's own public comments—more than 20 of which were cited in the lawsuit—including social media posts and statements made during official events. These remarks, spanning from 2017 through his current term, were used to show the administration's intent to punish the firm for its perceived political stance.Trump's directive revoked security clearances for the firm's lawyers, blocked federal contracts, and limited their access to government officials. Howell emphasized that the problem wasn't Trump's personal criticisms but the official actions taken against the firm based on those views. The case illustrates how Trump's characteristic unfiltered commentary undermined legal defenses by revealing the political motivations behind executive actions. Howell also cited similar coercive behavior toward other major law firms, some of which made significant concessions to avoid being targeted. Legal experts noted that this ruling could influence outcomes in related cases involving other firms.How Trump's own words helped him lose a fight with law firm Perkins Coie | ReutersSamsung Electronics announced that its subsidiary, Harman International, will acquire the audio business of U.S.-based Masimo for $350 million. The move is aimed at bolstering Samsung's position in the global consumer audio market, which is projected to grow from $60.8 billion in 2025 to $70 billion by 2029. The company emphasized that integrating Masimo's audio operations with Harman will enhance its sound technology offerings and create synergies across its mobile, TV, and home appliance divisions. The deal aligns with Samsung's broader strategy to pursue significant mergers and acquisitions to address investor concerns and drive growth. Samsung reaffirmed its commitment to delivering concrete M&A outcomes during its annual shareholder meeting in March.Samsung Electronics says unit Harman acquires Masimo's audio business for $350 mln | ReutersA growing number of wealthy defendants are pursuing pardons from President Donald Trump, some spending over $1 million on legal teams, lobbyists, and consultants to improve their chances. The pardon process under Trump's second term has become informal and politically charged, with access and loyalty appearing to play major roles in who receives clemency. Business figures such as Trevor Milton, founder of Nikola Corp., have successfully received pardons after building political connections, contributing to Trump's campaign, and framing their prosecutions as examples of a weaponized justice system.Traditional channels for clemency through the Justice Department have largely been bypassed, replaced by direct appeals to the White House and advocacy from influential allies. Lawyers well-connected to Trump's circle are reportedly charging premium fees to prepare pardon bids. High-profile figures including crypto executives Sam Bankman-Fried and Roger Ver, as well as media entrepreneur Carlos Watson, have sought or secured relief through this unofficial route. Trump's administration claims it is correcting injustices, but critics argue the system now favors those with money and political ties.Lawyers Are Quoting $1 Million in Fees to Get Pardons to TrumpA federal judge in Rhode Island has blocked the Trump administration from proceeding with layoffs at three small federal agencies, issuing a preliminary injunction against a March 14 executive order that aimed to eliminate or drastically reduce the Federal Mediation and Conciliation Service (FMCS), the Institute of Museum and Library Services (IMLS), and the Minority Business Development Agency (MBDA). Chief Judge John McConnell ruled that the order was likely unlawful, calling it “arbitrary and capricious” and in conflict with the Constitution and the Administrative Procedure Act by bypassing Congress's authority to make laws and allocate funding.The coalition of states challenging the order argued the closures would cause immediate harm, and McConnell agreed, noting that MBDA had essentially been reduced to zero staff, making it impossible to administer its programs. The ruling rejected the administration's claim that the harms were merely speculative and emphasized that irreparable harm had already occurred. The judge also denied a request by the Trump administration to delay enforcement of the injunction. The legal fight is ongoing, but the decision represents a significant obstacle to Trump's broader efforts to restructure the federal government by executive order.Trump Must Halt Layoffs at Three Small Agencies, Judge Says (1) This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.minimumcomp.com/subscribe

Like a palimpsest, Bradwell on Sea is a land of layers, Roman Emperors and World War II dugouts, as well as the oldest Saxon church in England. Join me and my guest as we range across this areas of Essex discovering its treasures and stories.

In Een bespottelijk plan van Kasey Stockton krijg je eindelijk inzicht in de gevoelens van de derde en laatste Bradwell-broer: Henry Uitgegeven door KokBoekencentrum Fictie Sprekers: Jeroen Tjepkema, Phaedra Kwant

Our terrifying opening story is ‘My dad used to tell me a story about a cave in the mountains' by the wonderfully talented Corpse Child, kindly shared directly with me for the express purpose of having me narrate it here for you all: https://www.youtube.com/user /Corpse_Child/ Today's second tale of the macabre and bizarre is the epic 'The Truth of Bradwell's Radio Station' by the wonderfully talented Carlos Pandiella, kindly shared with me via my subreddit for the express purpose of having me narrate it here for you all:   https://www.youtube.com/user/damonx99

Podcasts have been game-changing for many companies in the last few years. But how do you launch one that truly delivers value and works for your business? Join Jason Bradwell, the Founder of B2B Better agency and the host of B2B Better Podcast, and Anna Nadeina, Head of Growth at saas.group and the host of saas.unbound podcast for a live AMA where they share some hacks that make podcasts work for brands and answer your questions about launching your own! Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

Last month, the Colorado Supreme Court and the Maine Secretary of State determined that President Trump “engaged in an insurrection” after taking an oath to uphold the Constitution and that he is therefore disqualified from serving as president under Section 3 of the 14th Amendment. In this episode, professors Josh Blackman of the South Texas College of Law Houston and Gerard Magliocca of the Indiana University Robert H. McKinney School of Law dive into the meaning and purpose of Section 3 of the 14th Amendment and the arguments for and against Trump's eligibility to run for a second term this fall. Jeffrey Rosen, president and CEO of the National Constitution Center, moderates.   Resources:  Jeffrey Rosen, “The Supreme Court's Election Dilemma,” WSJ (Jan. 5, 2024)  Gerard Magliocca, “Background as Foreground: Section Three of the Fourteenth Amendment and January Sixth,” (Dec. 21, 2022)  Gerard Magliocca, “Amnesty and Section Three of the Fourteenth Amendment,” (July 20, 2021)  Gerard Magliocca, “What the Supreme Court Should Not Do in Trump's Disqualification Case,” NY Times (Jan. 5, 2024)   Josh Blackman & Seth Tillman, “Sweeping and Forcing the President into Section Three,” (Sept. 19, 2023)   Josh Blackman & Seth Tillman, “Is the President an ‘Officer of the United States' for Purposes of Section 3 of the Fourteenth Amendment?” (Dec. 20, 2021)   Josh Blackman & Seth Tillman, Amicus Brief in Support of Trump in Trump v. Anderson  Griffin's Case (1869)   The Slaughterhouse Cases (1873)   Bradwell v. Illinois (1873)   Questions or comments about the show? Email us at podcast@constitutioncenter.org.   Continue today's conversation on Facebook and Twitter using @ConstitutionCtr.   Sign up to receive Constitution Weekly, our email roundup of constitutional news and debate, at bit.ly/constitutionweekly.  You can find transcripts for each episode on the podcast pages in our Media Library. 

On the road from show #2 in Bradwell, SK. We discuss the roadtrip, atheism, Quebec seperation and Alberta Pension Plan. Final show of the Live Tour tonight in north of Irma AB at Albert Hall. Let me know what you think. Text me 587-217-8500 Substack:https://open.substack.com/pub/shaunnewmanpodcast

In this week's episode we welcome Jason Bradwell. Jason is a former college football player who is now a Division 1 basketball referee. We discuss why he got into this job, the differences in levels and tips for players, coaches, and parents. Jason also has two sons who played basketball at prep schools. He shares how they initially found schools and ultimately their process on choosing each one. Jason's older son went on to play D1 at Penn and his younger son is currently at Winchendon School under Coach Kevin Kehoe. Jason also runs the Northeast Prep School Showcase where high school basketball players can showcase themselves in front of prep school coaches. This event also has a forum to educate parents and answer their questions. Enjoy the interview! Connect w/ Jason: showcase.events.llc@gmail.com http://www.showcaseeventsllc.com https://twitter.com/showcaseevents_ Connect with Cory: Website | https://www.prepathletics.com Twitter | https://twitter.com/PREP_Athletics Instagram | https://www.instagram.com/prep.athletics/Facebook | https://www.facebook.com/PrepAthletics Email | coryheitz@gmail.com Phone | 859-317-1166 Subscribe to the PREP Athletics Podcast: iTunes | https://podcasts.apple.com/us/podcast/prep-athletics-podcast/id1546265809?uo=4 Spotify | https://open.spotify.com/show/6CAKbXFiIOhoHinzsReYbJ Amazon | https://music.amazon.com/podcasts/3c37179d-3371-47f9-9d97-fd569e8802a7/prep-athletics-basketball-podcast #AmazonMusic Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy80M2YwZTZkMC9wb2RjYXN0L3Jzcw About Me Cory Heitz is the Founder and President of PREP Athletics. He has been helpi...

► Why podcasting should be considered for ABM (Account Based Marketing) ✔ Jason Bradwell is Host of B2B Better Podcast and Founder or B2B Better

You get an IDEA. You get an IDEA. Everyone gets a marketing IDEA! The problem is that ideas are a dime in a dozen. There are A LOT of ideas out there.With limited time, budget, and resources, what should your marketing team focus on?That's where prioritization frameworks like Jason Bradwell's A2E come in."The A2E framework is a document that's designed to help marketing teams evaluate the value of an idea, help give them focus, and to set context for reviewers and other stakeholders within the organization. Today, Jason Bradwell shares the five pillars of his A2E framework to help you evaluate marketing ideas.In this Marketing Powerups episode, you'll learn:1. The importance of getting company-wide alignment for marketing.2. The 5 pillars of the A2E framework.3. A real-world of Jason's framework in action.4. How starting a podcast has accelerated Jason's career.Free powerups cheatsheetDownload a free powerups cheatsheet that you can fill in and apply Jason Bradwell's A2E framework to your business right away. https://marketingpowerups.com/016Sponsored powerupsI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That's where 42/Agency, founded by my friend Kamil Rextin, can help you.They're a strategic partner that's helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.If you're looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

In this episode of Confessions of a B2B Marketer, I'm joined by Jason Bradwell of B2B Better. We get Jason to share his experience in the field and discuss lead generation strategies for large enterprise B2B companies (e.g. apparently lead gen is not dead!). He explains how to combine podcasting, trade publication relationships, and employee advocacy for extreme pipeline growth.

B2B organizations can be separated into two camps. Those born in the digital age and the others... These two camps approach marketing in different ways and, says Jason Bradwell, Founder of B2B Better – for the second group, there's a need to evolve or they will become extinct. Jason joins host Amy Woods on this episode of the B2B Content Strategist podcast to talk about helping companies rethink the status quo when it comes to their marketing strategies. They also discuss the best ways to make your content stand out from the crowd, how to streamline and optimize content, the results of integrating AI into daily processes, and lots more. Our host, Amy Woods, is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Find out about: Why it's important to rethink marketing in a digital age Systems and processes to support consistent content output How to stand out in a sea of sameness Important Links & Mentions Jason on LinkedIn https://www.linkedin.com/in/jasonbradwell/ B2B Better Podcast https://www.linkedin.com/company/b2b-better-podcast/ Karaoke on LinkedIn https://www.linkedin.com/company/hellokaraoke/about/ Content 10x: https://www.content10x.com/

“It's something I love to do and it's just a little hobby on the side, but it's definitely helped increase my confidence about the skills that I've learned, in your course, but it's helped me to feel like I've got a little bit more of a sort of safety net when it comes to savings and disposable income.” -Jenna Bradwell EPISODE HIGHLIGHTS: 00:00 Intro 00: 56 Who Is Jenna Bradwell? 01:57 The mindset to improve your situation with renovating 04:02 How did Jenna got started in the business of property inspections? 07:30 The concept of the third space. 11:37 How Jenna got into her first property? 13:56 How did Jenna meet Amanda Gould? 15:20 The realistic way to succeed 17:42 The power of renovating and the importance of having a financial rock. 23:56 How Jenna found trades post covid? Resources The School Of Renovating https://www.theschoolofrenovating.com/ Ladies Financial Club https://www.ladiesfinanceclub.com/ Airtasker https://www.airtasker.automic.com.au/ The Barefoot Investor https://www.barefootinvestor.com/

A mother aspires to law.  

EPISODE 37 of ‘All About Art': Artist Interview with Flora Bradwell In this episode, I sat down with Flora Bradwell, a London-based artist. This episode was actually recorded a few months ago, which is quite atypical for All About Art, but there was a reason for it. At the time, Flora was pregnant with her baby boy, who has since then not only been born, but has already attended a few exhibition openings and art events! I'm launching this episode to coincide with Flora's exhibition ‘We're gonna need a bigger boat', with painters Lindsey Jean McLean, who has also been on All About Art (episode 29 linked here), and Sophie Knight. The show is opening on September 23rd 2022 and will be on view for that weekend on the Slash Arts Gallery Houseboat on Regent's Canal - so do come if you're in London! It'll be great. FREE tickets here: https://www.eventbrite.co.uk/e/private-view-were-gonna-need-a-bigger-boat-tickets-412929080997 In this episode, we don't just talk about Flora's pregnancy and the show on the boat. We talk about her experience at Slade, a well-known and well-respected art school. We also talk about her practice as a painter, sculptor, and filmmaker, how it has expanded into curatorial opportunities, artist residencies, and a project called Bad Art. Listen in to hear us talk candidly about all of this and more - motherhood and an arts career, what it feels like to be at the beginning of a new chapter in life, and how juggling tons of creative projects can have an impact on an artist's practice. Thank you Flora for coming on the podcast! You can follow her on Instagram here and check out more of her work on her website here. You can support All About Art on Patreon here: https://www.patreon.com/allaboutart ABOUT THE HOST: I am an Austrian-American art historian, curator, and writer. I obtained my BA in History of Art at University College London and my MA in Arts Administration and Cultural Policy at Goldsmiths, University of London. My specializations include contemporary art, specifically feminism and artificial intelligence in artistic practice, as well as museum policies and arts engagement. Here are links to my social media, feel free to reach out: Instagram @alexandrasteinacker Twitter @alex_steinacker and LinkedIn at Alexandra Steinacker-Clark COVER ART: Lisa Schrofner a.k.a Liser www.liser-art.com

We're doing something a little different this week and sharing an interview where I'm sitting on the other side of the microphone for once. Alex Price, Founder of FINITE and Managing Director of Digital Experience at Clarity, asked me for my hard-won wisdom on running a marketing operation through an acquisition in B2B a few years back.We talked about when and how to break the news to employees, best practices around aligning two brands across a shared vision and how marketing leaders can best work with investors. You can catch other episodes of the FINITE podcast - which is excellent btw - right here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

It's the dead of night. Along an exposed stretch of seawall East of Burnham-on-Crouch, a deluge has started. Rain lashes down from a pitch black sky onto the swirling water of an out-going tide. This is the River Crouch, and the microphones are capturing the essence of this nocturnal estuary landscape, opposite Wallasea Island in Essex. Bright daytime, on Landermere Creek. Wild water surrounded by green fields and farmland. Gulls, redshank and curlews speed up and down the creek on fast, blustery breezes. In this place there's a strong sense of escape, and of a world where land, sea and weather interlace.  On a rock, closely suspended above a small patch of exposed shell beach at the mouth of the Blackwater Estuary, near Bradwell-on-Sea, the microphones capture the pristine detail of the incoming tide. The way these particular waves move. the way they lap, and hurry along the contoured rocky edges, as the tide slowly rises. It's a sound that no matter where you are, or what you're doing, happens twice a day, everyday.  We stumbled upon a fallen tree whilst walking over Galley Hill near Epping Forest. the M25 sounded further away than usual, so we tied the mics under its steeply angled trunk for some shelter, and left them to record the ambience of the place alone. Some rain falls in large heavy drops, from ominous grey clouds seen from miles away approaching. But this rain didn't. It fell from an open sky, light as it was light grey. Flocks of jackdaws flew overhead, surveying the wide open fields between the outcrops of trees.  We always set out to capture the closest 3D aural experience we can, so with a pair of headphones, you can close your eyes and feel yourself present somewhere else, somewhere perhaps more natural, and peaceful, but without our human presence disturbing the nature that lives there. As dawn breaks over  a wood in Suffolk, the mics capture, almost close enough to touch, a rare experience of small furry animals, scampering about with each other, on the crisp summer-dry forest floor. ------------------------------- Thanks for listening and for spreading the word about Radio Lento, a self-funded podcast helped by listener recommendations and donations. Last May we went to the Podcast Show in London and walked about feeling like ducks out of water! Ad spend, business plans, audience growth and sales. We're typing this in a Youth Hostel far far away, with the mics still out on their overnight record, and being pelted by rain, we feel much better. Here's where to listen to the full episodes featured in this daydream:  90 Wind on water, night curlews, rain later *sleep safe (39 minutes) 79 Essence of estuary (32 minutes)  81 Rising tide in the rock garden (37 minutes) 59 Fallen tree on Galley Hill (31 minutes) 95 Suffolk Wood, part 10 (1 hour). 

Jason Bradwell is a podcast host for B2B Better. He is a full-time B2B marketing director with over a decade of experience and writes a fantastic weekly newsletter called B2B Bite. In his words, he shares: What it's like running a podcast and newsletter Tips to make marketing better Why brands should invest in social and community Read the transcript here. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

Jason Bradwell returns to the podcast to explore the disconnect and erosion between sales and marketing. Making B2B marketing less boring is Jason's goal as the host of the podcast "B2B Better" and the creator of the "B2B Bite” newsletter. To provide the best possible customer experience, sales and marketing teams must collaborate rather than compete. 0:00 Introduction 1:10 Conversation with Jason 2:08 Topic of conversation 8:55 Real life example 11:10 Why outdated marketing persists 18:00 Revenue teams 21:40 Role of marketer 25:10 Information sharing 28:19 Connect with Jason 29:11 Outro Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jason: | LinkedIn | Twitter | Newsletter | Podcast Follow Brett:| Twitter | LinkedIn | Creator Page 

In This Episode…In this week's PR 360, we talk with Jason Bradwell about audits, formulas, tea, content, social media, and the transparency culture. A little about Jason: Jason Bradwell is on a mission to prove that B2B marketing doesn't have to be boring. With over a decade of experience working at private equity-backed and bootstrapped brands, he has built marketing functions from the ground up that have led to multi-million-dollar exits. Jason hosts B2B Better, a podcast on how companies can use marketing to navigate significant moments of change, and writes a weekly newsletter that helps early-stage companies build modern-day strategies. Show Notes· [01:42] Are you a coffee or tea drinker?· [02:38] Can you summarize your expertise?· [03:42] How has “transparency culture” affected the B2B industry?· [05:29] Are B2B companies doing more PR and marketing?· [07:56] Are there any common mistakes PR pros make for B2B?· [09:19] Is short-form content popular because of short attention spans?· [10:14] How long does it take for testing with a new client?· [13:20] How do PR pros go about staying the course when management does not see the vision?· [14:55] Do you have any formulas for marketing?· [20:14] How do you conduct a proper audit?· [22:03] How has social media affected B2B in the last few years?· [23:32] Is LinkedIn more important for B2B companies?· [25:16] Is there any content that B2B PR pros overlook?· [26:57] How will B2B change in the next five years?· [29:21] Fun question: What is one tool you would like to create for B2B PR pros?· [30:31] Final thoughtsPeople and Companies, We Mentioned in the Show· Jason Bradwell was our guest today.Episode Length: 31:22Thanks so much for tuning in. Join us again next week for another episode!Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!· If you enjoyed this episode, leave us a review!Contact Us!● If you want to get involved, leave us a comment!● Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! See acast.com/privacy for privacy and opt-out information.

B2B marketing is broken. Why? Because brands often get their priorities all wrong. Jason, Senior Director at Deltatre, is working to fix it. From failing to hit the bottom line, to waiting too long to start marketing, the whole process can be tough to crack. But Jason is a passionate B2B marketer and is helping brands build audience. Daniel and Jason get into why audience building is the last competitive marketing advantage left, how to take the first step on your B2B strategy journey, and leveraging TikTok. You'll also hear why creativity is a competitive advantage and what Jason's learnt after more than a decade in the industry. And if you're looking to grow your brand through audio, you need Decibel. Within minutes, you can https://decibelads.com?utm_source=newsletter&utm_medium=email&utm_campaign=mm (launch your first audio ad campaign) with human or AI voices. Decibel makes it both EASY and EFFECTIVE to play in the audio ads space. Head to http://www.decibel.com (www.decibelads.com) to get up and running. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!. Follow Jason: LinkedIn: https://www.linkedin.com/in/jason-bradwell-40b45751 (linkedin.com/in/jason-bradwell-40b45751) Twitter: https://twitter.com/JasonRBradwell (twitter.com/JasonRBradwell) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing)  Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)

Brett and Jonathan dedicated an episode to discuss Jason Bradwell's latest newsletter article, Why MQL's Still Matter and How to get them (MQL=Marketing Qualified Lead). Finding leads is a necessary evil of marketing, but it doesn't have to be evil. It is important to decipher passive leads from active leads and let customers come to you in their own time. Nobody wants to feel manipulated, tricked, or forced into a business relationship. Modern-day marketers have to find ways to “capture” leads without making them feel like Pokemon. 0:00 Intro 1:05 Conversation with Jonathan 4:40 Jason's newsletter on MQL 11:16 Generating leads 15:15 Measuring brand 18:30 Passive leads 20:22 Tricked by Zoom Info 22:30 Community 27:10 Lead magnet 29:50 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Read Jason Bradwell's article and follow his newsletter.Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

In the great tradition of British TV we are re-running our Christmas special! This episode has not one, but two guests!  Chloé Bradwell is a Drama practitioner and SWW DTP funded PhD candidate at the University of Exeter and Aberystwyth University and Rachel Hopkin is a full-time, TECHNE funded PhD in the Media Arts department at Royal Holloway.  Like Chloé she has returned to study after experience in industry and has worked with two of the largest theatrical agencies in the UK.    In this seasonal episode we think about how to handle the holidays as a PhD student…. We talk about guilt; we talk about exhaustion; but we also talk about how to make the most of what this period may offer.  Rachel is looking forward to a change in pace after a pressurised first term and Chloe's plans for the holidays are built around spending time with her daughter. We talk about how rest can be a productive activity and Rachel also shares some tips on how to build a support network – even if you are an introvert! The PhD Life Raft will be back with a new season on 11th January 2022 but, in the meantime you are very welcome to join Emma for two special events.  The PhD Year Review takes place on 21st December - you can find out more here:  https://www.eventbrite.co.uk/e/review-of-the-year-for-phd-researchers-tickets-180825422707 Or you might want to kick-start 2022 with The PhD Plan-a-thon - you can save your seat here: https://emmab.kartra.com/page/plan-a-thon   Wishing you a peaceful Christmas and a very happy and healthy New Year!   

Jason Bradwell, creator of newsletter “B2B Bite” and podcast “B2B Better,” is on a mission to make B2B marketing less boring. Jason is against outdated and ineffective marketing that relies on vanity metrics and collecting as many emails as possible. Rather, marketers should focus on creating killer content and building trust-worthy relationships. 0:00 Intro 1:16 Conversation with Jason 2:30 Twitter 6:35 Ethos on marketing 9:00 Quality over quantity 13:00 Setting tangible goals 16:00 Jason's podcast and newsletter 21:02 Time for change 25:30 Trust and instincts 30:20 Employee advocacy 36:15 OutroJoin The JuiceFollow Jason | Twitter | LinkedIn | Newsletter | Podcast Follow Brett:| Twitter | LinkedIn    

Welcome to Episode 1 of the Clifftown podcast. In this episode M G Boulter meets and speaks with Essex institution, Brian Denny. Denny recently released the traditional folk compilation album 'The Working River'. A naturally affable and warm man Brian is great for stories and local lore. Over the years we had regularly met to walk around the more desolate places of the county including the Dengie Peninsula (the site of one of the oldest largely intact churches in England, St Peter's by the Wall in Bradwell-on-Sea, built in the 690s by the patron saint of Essex, St. Cedd) and the shores near Canewdon trying to picture the Battle of Ashingdon, which took place nearby and where King Cnut was victorious over the Saxon king, Edmund Ironside. For the interview we met up in more anodyne surroundings on the edge of the suburban Highlands Estate in Leigh on Sea. We started talking straight away about the common myths of these parts - the highwayman Cutter Lynch and the Sea Witch Sarah Moore.

It's the last episode of Season One and our Christmas special and we are celebrating with two guests!   Chloé Bradwell is a Drama practitioner and SWW DTP funded PhD candidate at the University of Exeter and Aberystwyth University. Chloé has held the positions of Activity Manager and Research Associate in care homes and continues working as a freelance Drama Practitioner in dementia care while undertaking her PhD part-time.   Rachel Hopkin is a first year, full-time, TECHNE funded PhD in the Media Arts department at Royal Holloway.  Her project explores the representation of love between humans and robots.  Like Chloé she has returned to study after experience in industry and has worked with two of the largest theatrical agencies in the UK.      In this seasonal episode we think about how to handle the holidays as a PhD student....   We talk about guilt; we talk about exhaustion; but we also talk about how to make the most of what this period may offer.    Rachel is looking forward to a change in pace after a pressurised first term and Chloe's plans for the holidays are built around spending time with her daughter.   We talk about how rest can be a productive activity - for more information listen to episode 3 with Alex Soojung-Kim Pang on this issue: https://podcasts.apple.com/gb/podcast/rest-why-you-get-more-done-when-you-work-less-alex/id1537420258?i=1000496719040   Rachel also shares some tips on how to build a support network - even if you are an introvert!   The podcast will be back with Season 2  on 5th January 2021.  Until then wishing you a peaceful Christmas and a very happy and healthy New Year!   

It remains the staple audio alternative for NFL personnel to know potential prospects.   Go-one-on-one with Tulane standout Darius Bradwell on the College2Pro Players Platform Show. It is the show to know before they go pro, because College2Pro.com has been featuring NFL Draft Prospects for over a decade. Professional scouting (CFL), working in conjunction with collegiate all-star games (Texas vs. The Nation, Gridiron Showcase), no other platform combined with experience allows future NFL stars to reveal their identity to the world-wide listening audience. In depth analysis, allows listeners that includes NFL Scouts and GMs to know the prospect on a personal level rather than just knowing their jersey number. Join host Bo Marchionte and special guest Darius Bradwell on the C2P podcast powered by football lovers everywhere.   KNOW MORE THAN THE NAME…

In this edition of Coachs Corner, host John Anderson talks Offensive Football with Bradwell Institute Offensive Coordinator Coach Barry Hoover. Topics include the Curl Flat Pass Route concept and Ball Security.   Coach Hoover's Blog that contains a great deal of  information on Offensive Football, including Ball Security, Curl Flat, and more.