How to Build a Profitable Nutrition Business

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Welcome to “How to Build a Profitable Nutrition Business,” the go-to podcast for dietitians, nutritionists, and health professionals seeking to transform their passion into a thriving business. Hosted by Dietitian, Chris Hughes. Chris will detail the successes and failures from his journey as a sole practitioner to 7-figure business owner in just 4 years. Each episode features insightful interviews with industry experts, candid discussions about both the successes and challenges encountered in the journey, and practical advice on building and scaling a client-centered nutrition business. Whether you’re a sole practitioner dreaming of expansion or an established professional aiming for higher profitability, this podcast will equip you with the tools and knowledge needed to achieve your business goals. Join us as we explore the intricacies of client relationship management, marketing strategies, service diversification, and much more, all tailored specifically for the nutrition community. “How to Build a Profitable Nutrition Business” is more than just a podcast; it’s a roadmap to success in the competitive world of nutrition and health services.

Chris Hughes


    • Apr 22, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 31m AVG DURATION
    • 30 EPISODES


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    Latest episodes from How to Build a Profitable Nutrition Business

    40 Marketing Strategies to Grow Your Nutrition Business

    Play Episode Listen Later Apr 22, 2025 37:59


    In this episode of How to Build a Profitable Nutrition Business, Chris is joined by his wife and marketing strategist Stacey Hughes to share over 40 marketing strategies that helped them grow their dietetic business into a thriving seven-figure operation. From humble beginnings with no time for marketing and three kids under three, they dive into how referrer relationships, like weekly meetings with GPs and chronic disease nurses, became the backbone of their growth. They also discuss the creative tools they used to stay top of mind—like branded recipe magazines, co-branded resources, conference speaking gigs, and even old-school postcards that delivered an impressive ROI. Whether it was building online calculators for eating disorder referrals or dropping off sushi platters to start conversations, their approach combined consistency, creativity, and community. They also explore what worked when targeting the public, from SEO-optimised blogs and Facebook ads to cooking demos, webinars, and health challenges that boosted engagement and email signups. Stacey highlights how automation tools and AI have made marketing more accessible than ever, and why building visibility through regular content—like Lives, podcasts, and newsletters—remains crucial. They wrap up by sharing what they'd do differently today, from leveraging Google Ads to deeper nurturing of existing clients. This episode is a goldmine for any health professional wanting practical, real-world strategies that don't require a full-time marketing team.

    The Ultimate Guide to Online Memberships with Mike Morrison

    Play Episode Listen Later Apr 9, 2025 48:11


    How the Book I Never Wanted to Write Impacted My Career with Natasa Denman

    Play Episode Listen Later Mar 26, 2025 27:57


    In this episode of How to Build a Profitable Nutrition Business, Chris Hughes shares the unexpected story of the book he never wanted to write—and how that very book became one of the most powerful tools in his career as a dietitian and entrepreneur. Joining him is the woman who made it all happen: Natasa Denman, founder and CEO of Ultimate 48 Hour Author. Chris opens up about the imposter syndrome that almost kept him from writing a book, the resistance he felt going into the process, and how his wife Stacey quietly signed him up anyway. What followed was a career-defining experience that not only helped Chris extract the knowledge in his head but gave him the confidence to own his expertise, land speaking gigs, and ultimately grow and sell a successful business. Natasa breaks down her method for turning experts into authors—fast. Her system, developed for time-poor professionals, helps extract valuable knowledge and structure it into a book in just 48 hours. Together, they reflect on the behind-the-scenes moments, the power of publishing for credibility, and how the process can transform not just your business, but your identity as a leader. A CSP-accredited speaker and 15-time published author, Natasa Denman is the creator of the Ultimate 48 Hour Author system. Since launching her business in 2010, she has helped more than 950 solopreneurs across 15 countries become published authors. In 2018, she founded Ultimate World Publishing, supporting her authors as they go on to write second and third books. Featured in major Australian media including The Sydney Morning Herald, The Financial Review and The Age, Natasa now runs a multi 7-figure business from home with her husband and three children—having successfully pivoted her company online in 2020. Whether you're a nutritionist, dietitian, PT, or health coach, this episode is packed with inspiration, real talk, and practical advice for turning your expertise into something bigger. Writing a book isn't about being a bestseller—it's about becoming the next version of yourself and opening up doors you never knew existed. If this episode hits home for you, make sure to like, share and subscribe so more nutrition professionals can make a bigger impact doing what they love. Resources & Links: Free Shut Up and Write Your First Book Download: https://48.ultimate48hourauthor.com.au/shutupebookau Website: https://writeabook.com.au Events Page: https://www.writeabook.com.au/events/

    Results, Retention, and Revenue: What You Offer vs. What Clients Value

    Play Episode Listen Later Mar 12, 2025 21:20


    In this episode, we dive into what truly makes a nutrition business thrive—client retention and perceived value. I share insights from my own journey, including how I struggled with retention early on despite following textbook-perfect consults. Through a survey of 50 clients, I discovered that those who saw the most value in nutrition services received multiple tangible products—like diet analyses, customized meal plans, and body scans—rather than just verbal advice. By aligning services with client expectations while staying evidence-based, you can boost retention, enhance client satisfaction, and ultimately build a more profitable business. We also explore a critical mindset shift around client results—especially in weight loss. While we're trained to promote slow and steady progress, research shows that structured, faster results can be just as effective when done safely. Clients will seek quick fixes with or without us, so why not guide them in a sustainable way? If you want to improve retention, provide tangible value, and grow your business efficiently, this episode is packed with actionable strategies to help you get there. Tune in now!

    How to Use Grants to Grow Your Business with Kim Yabsley

    Play Episode Listen Later Feb 26, 2025 21:30


    Have you ever considered how government grants could supercharge your nutrition business? In this episode, Chris Hughes sits down with Kim Yabsley from Growology, the grant specialist who helped transform his dietitian business with over $120,000 in funding. Kim reveals the staggering amount of grant money available—over $74 billion this week alone—and how health and nutrition professionals can tap into these opportunities. Whether you're looking to expand your team, develop new technology, or scale your services, this episode will show you how to position yourself for success and craft a winning grant application. Chris and Kim break down the biggest mistakes business owners make when applying for grants and how to avoid them. You'll learn how to find the right grants for your business, stand out in a competitive application process, and even use grants as a client acquisition strategy. If you're a small business owner in the nutrition or fitness space, this episode is packed with actionable insights that could unlock thousands of dollars in funding. Don't miss this opportunity to learn how to grow your business with free money that's already out there waiting for you! Learn more about Growology Website: https://www.growology.com.au/ Ultimate Grants Guide (Australia's most comprehensive listing of grants for small businesses all in one easy place): https://growology.com.au/gold-rush-bundle Keep up with Kim Yabsley here: LinkedIn: https://www.linkedin.com/company/growwithgrants Instagram: https://www.instagram.com/growology Facebook: https://www.facebook.com/growology

    The Art of Engaging Webinars with Jeff Brandeis

    Play Episode Listen Later Feb 12, 2025 27:39


    Webinars have become an essential tool for growing a nutrition business, but let's be honest—most of them are dull, uninspiring, and fail to convert. In this episode, we dive deep into the art of delivering captivating webinars with expert Jeff Brandeis from Engaging Webinars. Jeff, who started his career in finance before mastering the world of virtual presentations, shares practical strategies to keep your audience engaged, break free from the dreaded "death by PowerPoint," and transform webinars into a powerful business-building tool. Whether you're a nutrition professional looking to attract more clients, boost engagement, or refine your presentation skills, this episode is packed with valuable insights. Jeff reveals his four keys to webinar mastery, how to leverage gamification, and the secret to ensuring your audience stays hooked from start to finish. Tune in to learn how to create webinars that not only inform but also inspire action—and ultimately help grow your business.

    Are New Graduates Ready for Private Practice with Jennifer Donnelly

    Play Episode Listen Later Jan 28, 2025 27:49


    In this episode of How to Build a Profitable Nutrition Business, we welcome Jennifer Donnelly, lecturer in Nutrition and Dietetics at Swinburne University and a PhD candidate researching private practice dietetics. Jennifer shares her journey from medical scientist to dietitian, highlighting the challenges of private practice and the gaps in training for new graduates. Many new dietitians enter private practice without business skills, counseling experience, or real-world exposure, making it difficult to succeed. Jennifer's research highlights the need for better preparation, including structured business training, marketing education, and private practice placements to bridge these gaps. With 30-50% of graduates entering private practice, Jennifer emphasizes the importance of entrepreneurial skills, mentorship, and adaptability. She discusses how dietitians can charge appropriately, build sustainable businesses, and create innovative services to meet client needs. Swinburne University is leading the way by incorporating entrepreneurship, social media marketing, and media training into its curriculum. Whether you're a new graduate or an experienced practitioner, this episode provides valuable insights into thriving in private practice. Follow Jennifer on LinkedIn to stay updated on her research, and don't forget to like, share, and subscribe to help other nutrition professionals succeed!

    Can Meal Plans Be Effective Tools for Your Business

    Play Episode Listen Later Jan 14, 2025 42:05


    In this episode of How to Build a Profitable Nutrition Business, we dive deep into the world of meal planning software with special guest Sandi Gerry, an honours graduate from La Trobe University who conducted groundbreaking research in this area. Together, we explore the real-world implications of integrating meal planning software into nutrition practices, uncovering its ability to save time, streamline workflows, and provide exceptional client care. With personal anecdotes and research-backed insights, Sandi sheds light on the challenges and opportunities for health professionals considering this technology. From addressing resistance in the dietetic community to revealing the key features that clients value most, this discussion is packed with actionable takeaways. Join us as we discuss how meal planning software isn't just a convenience—it's a game changer. Learn how it can enhance your practice's efficiency, reduce burnout, and improve your bottom line, all while delivering a superior client experience. Whether you're a seasoned nutritionist or new to the field, this episode will equip you with the insights you need to embrace innovation and stay ahead in a competitive industry. Plus, hear about Sandi's exciting next chapter in her journey and how you can connect with her for potential collaboration opportunities. Don't miss this inspiring and informative conversation!

    From Zero to Thousands: Building a Profitable Email List with Lead Magnets

    Play Episode Listen Later Dec 17, 2024 20:53


    In this episode of How to Build a Profitable Nutrition Business, Chris Hughes is joined by Stacey Hughes—Facebook ad specialist, lead magnet expert, and the driving force behind their seven-figure nutrition business. Stacey dives deep into the power of lead magnets: what they are, how they work, and why they are critical for building a sustainable email list that you own. Whether it's a calorie calculator, recipe eBook, or a live training, Stacey breaks down how to create lead magnets that attract ideal clients, deliver quick wins, and seamlessly lead into your services. Chris and Stacey also explore practical tools and strategies for promoting lead magnets, such as integrating them with social media and leveraging ManyChat to drive engagement. You'll discover why lead magnets don't always have to be free, how to test their effectiveness through Facebook ads, and tips for nurturing leads with email sequences. Plus, don't miss out on Stacey's special offer: a training session on setting up lead campaigns for allied health professionals. This episode is packed with actionable insights to help you build your list, attract the right audience, and grow your nutrition business. Don't miss out on Stacey's Special Offer:"I have a training on how to set up a lead campaign for allied health businesses. Normally $297, but with the coupon code 'MEALZEE,' you get $200 off”​. Click the link below to grab access and start building a profitable nutrition business today! Link to Offer: https://www.staceyhughes.co/offers/VNm7iMtT?coupon_code=MEALZEE Learn more about Stacey's services here: https://www.staceyhughes.co/ Click here to create your FREE ManyChat account today.Chris and Stacey discuss the powerful automation software they use called Kajabi. If you'd like to check it out, click here.

    How to Build a Successful Nutrition Podcast with Danny Lennon

    Play Episode Listen Later Dec 3, 2024 44:48


    In this episode of How to Build a Profitable Nutrition Business, Chris Hughes sits down with Danny Lennon, the creator of Sigma Nutrition, to unpack the secrets behind building a globally respected nutrition brand. From humble beginnings as a biology and physics teacher to becoming one of the most trusted voices in evidence-based nutrition, Danny shares the journey of launching his podcast in 2014—well before podcasts became mainstream—and how consistency and authenticity were the keys to his success. Discover how Danny turned a niche podcast into a thriving business, the challenges he faced when monetizing his platform without compromising its integrity, and why podcasts remain a powerful tool for connecting with a deeply engaged audience. Whether you're a health professional, fitness coach, or aspiring podcaster, this episode is packed with actionable advice and inspiration to help you create content that stands the test of time. Don't miss this deep dive into the strategies and mindset that fueled Sigma Nutrition's rise to the top!

    Streamlining Your Service with Cutting Edge Technology

    Play Episode Listen Later Nov 20, 2024 26:58


    Time is one of the most valuable resources in any nutrition business. In this episode, we sit down with Robbie Clark, a dietitian and the visionary founder of HealthBank—a game-changing digital clinic software designed specifically for health professionals. Robbie shares his journey from private practice to software innovation, explaining how HealthBank helps practitioners save time, reduce admin tasks, and improve client engagement. Discover how HealthBank integrates wearable tech for real-time client insights, offers a seamless migration service for established practices, and redefines pricing strategies to ensure practitioners only pay when they're earning. Whether you're just starting out or looking to modernise your practice, Robbie's insights are invaluable for building a profitable and efficient nutrition business. Tune in to learn how you can spend less time on admin and more time helping clients achieve their health goals! Get in contact with Robbie Clark: LinkedIn: https://au.linkedin.com/in/robbie-clark-healthbank Website: https://www.healthbank.io/p/robbie-clark?tz=Asia%2FShanghai

    How to Overcome Limiting Beliefs with Performance Psychologist Rupert Bryce

    Play Episode Listen Later Nov 5, 2024 35:32


    In this episode of How to Build a Profitable Nutrition Business, Chris Hughes sits down with Rupert Bryce, a seasoned performance psychologist who specializes in helping entrepreneurs, executives, and business owners push beyond self-limiting beliefs to reach their fullest potential. Rupert dives deep into the psychological barriers many face, such as imposter syndrome and doubt, which can prevent professionals from fully embracing their worth and charging appropriately for their services. He emphasises that while these self-imposed limitations may offer temporary comfort or safety, they also keep people from achieving their bigger goals. Drawing from his extensive experience in performance psychology, Rupert introduces the concept of understanding one's “Underberg”—the underlying beliefs, assumptions, and stories that shape our actions. Through thought-provoking questions like “Who am I now?” and “Who am I yet to become?”, he encourages listeners to reflect on past experiences and inherited narratives that may no longer serve them. By cultivating curiosity and emotional agility, Rupert explains, individuals can break free from old patterns and move towards ambitious, fulfilling goals. Chris and Rupert also discuss the value of leaning into discomfort as a pathway to growth, stressing the importance of building mental resilience just as one would train physically. This insightful episode offers actionable strategies for any nutrition professional seeking to overcome self-doubt, improve their business mindset, and elevate their practice. Tune in to discover how embracing a performance-oriented mindset can transform your career and personal growth journey.

    How to Have Impact Through Client Conversations with Paralympian Kyle Coon

    Play Episode Listen Later Oct 24, 2024 26:46


    In this episode of How to Build a Profitable Nutrition Business, Chris Hughes sits down with the incredible Kyle Coon, a two-time Paralympian, keynote speaker, and certified "Exactly What to Say" guide. Kyle shares his inspiring journey of losing his vision at the age of six and how that challenge taught him the art of listening and asking meaningful questions. He explains how mastering conversations has not only shaped his sporting career but also enhanced his relationships and business ventures. Kyle provides practical tips for nutrition and fitness professionals, emphasizing the importance of curiosity, empathy, and active listening in client consults. He highlights the role of social media in engaging clients and shares authentic, humorous stories—like a sodium bicarbonate mishap—to illustrate the power of vulnerability in marketing. Kyle's insights will leave you inspired to rethink your conversations and approach them with intention and authenticity. Tune in to discover actionable strategies on asking the right questions, mastering client rapport, and using conversations to drive growth in your business. Whether you're looking to deepen your client relationships or enhance your social media presence, Kyle's expertise is not to be missed. Follow Kyle Coon: Instagram: @eyeronkyle Email: kyle@kylecoon.com LinkedIn: Kyle Coon

    Social Media Masterclass with Dietitian Aidan Muir

    Play Episode Listen Later Oct 9, 2024 38:28


    In this episode, we sit down with Aidan Muir, the powerhouse dietitian behind Ideal Nutrition, to uncover the secrets of building a profitable nutrition business using social media. With over 77,000 Instagram followers and a thriving practice that supports 10 dietitians, Aidan shares how he went from getting zero clients online to becoming a go-to expert in the nutrition field. We dive deep into his strategies for creating content that not only educates but also converts followers into loyal clients—all while staying true to evidence-based practices. Aidan also reveals the mistakes he made early on, the moment his Instagram strategy started to gain traction, and his unique approach to collaborations that propelled his business to new heights. Whether you're a nutrition professional just starting out or looking to level up your social media game, this episode is packed with actionable advice that you can implement right away to attract your ideal clients. Don't miss out on learning how to turn your passion into a profitable business by tuning in! To see Aidan's skills at work, be sure to follow him on the various links below: LinkedIn: https://www.linkedin.com/in/aidan-muir-35a347121/ Instagram: https://www.instagram.com/aidan_the_dietitian/?hl=en TikTok: https://www.tiktok.com/@aidan_the_dietitian Website: www.idealnutrition.com.au

    How to Build a $1.3M Nutrition Business Through Continuous Improvement

    Play Episode Listen Later Sep 24, 2024 33:10


    In this episode of How to Build a Profitable Nutrition Business, we sit down with Mitch, a highly successful dietitian based in North Queensland, who shares the journey of how he turned a small dietetics practice into a million-dollar business. Mitch opens up about the challenges of scaling a regional nutrition practice, his innovative strategies for managing a team, and the importance of efficiency and technology in modern healthcare settings. Listeners will gain valuable insights into the critical role data plays in making informed business decisions, as well as practical tips for improving client satisfaction and streamlining operations. Mitch also highlights the importance of building a positive workplace culture and his approach to fostering long-term employee retention through professional development and empowerment. Whether you're just starting out or looking to scale your nutrition business, this episode is packed with actionable advice, from mastering financial metrics to creating a standout customer experience. Tune in to learn how Mitch's business grew from a modest $300,000 turnover to over $1.3 million, and how you can apply these lessons to grow your own nutrition practice. Get in touch with Mitch here: Guest Speaker: Mitch Email: mitch@healthmanagement.com.au Phone: 0430 5227 LinkedIn: https://au.linkedin.com/in/mitch-smith-5156b663

    How to Stand Out in the Nutrition World

    Play Episode Listen Later Sep 10, 2024 28:39


    In this episode of "How to Build a Profitable Nutrition Business," Chris Hughes sits down with Linda Melone, a renowned copywriter with a rich background in health and fitness. Linda shares her journey from being a pastry chef and personal trainer to becoming a sought-after copywriter for B2B health and fitness brands. She dives deep into the art of crafting conversion-focused copy and emphasizes the importance of having a strong unique value proposition (UVP) to stand out in the crowded nutrition industry. Linda's expertise is not just about writing; it's about understanding the psychology of your audience and using empathy to connect with them on a deeper level. Linda highlights the significance of having a memorable UVP that is unique, desirable, specific, succinct, and memorable. She also shares practical tips on creating compelling headlines, leveraging empathy in your messaging, and using AI to streamline your content creation process. Whether you're a nutrition professional or fitness expert, Linda's insights will help you create impactful copy that resonates with your audience and drives business growth. Episode Highlights: Linda Melone's transition from pastry chef and personal trainer to expert copywriter. The importance of a unique value proposition in setting your business apart. How empathy and understanding your audience can make your copy more effective. Key Takeaways: Unique Value Proposition (UVP): A strong UVP should be unique, desirable, specific, succinct, and memorable. It's crucial for distinguishing your brand in a competitive market. Headline Creation: Spend time crafting headlines; they are often the gateway to your content. Use numbers, clear language, and avoid overly clever or deceptive tactics. Empathy in Copywriting: Understand your audience's pain points and aspirations. Use their language and experiences to make your copy relatable and impactful. Using AI for Copy: AI can assist in organizing and summarizing data, but the human touch is essential for authenticity and connection. To learn more from Linda and keep up with her latest insights: Website: www.thecopyworx.com Social links: https://linktr.ee/lindamelone 3 copywriting freebies: https://thecopyworx.com/resources/ My weekly Conversion Copy Newsletter: https://thecopyworx.com/newsletter/ Link to my podcast: https://podcasts.apple.com/us/podcast/b2b-marketing-copywriting/id1614152949 Tune in to this episode for actionable insights and tips on elevating your nutrition business through powerful copywriting!

    Growth Through Adversity: An Inspiring Nutrition Business Story

    Play Episode Listen Later Aug 27, 2024 28:55


    In this episode, we explore the fascinating intersection of nutrition and weight loss medications like Ozempic and Mounjaro. Ethan sits down with a guest expert to discuss how these drugs are reshaping the approach to weight management and how dietitians can stay ahead of the curve. They dive into the role of balanced meal planning, which supports clients on weight loss journeys while mitigating potential side effects of these medications. Our guest unpacks the unique challenges faced by clients on these medications, from nausea to the need for adequate nutrient intake, and shares practical strategies to help dietitians provide optimal care. Learn how dietary guidance can empower clients to achieve long-term success beyond the scale by fostering sustainable eating habits. This episode is filled with actionable tips, insightful discussions, and a fresh perspective on the evolving field of weight loss and nutrition. Whether you're a seasoned dietitian or someone passionate about the latest trends in health and wellness, this episode offers valuable insights. Tune in to discover how you can integrate cutting-edge weight loss therapies with nutritional expertise to provide a holistic approach to your clients' health and well-being.

    A New Graduate's Guide to the Nutrition Business World

    Play Episode Listen Later Aug 16, 2024 42:52


    In this episode, we're joined by a trailblazing dietitian who has cracked the code to building a successful dietetic business. With a focus on leveraging statistics and data-driven insights, she reveals how understanding the right metrics can transform your practice. From improving client outcomes to making informed business decisions, data is at the heart of her strategy. This isn't just about numbers—it's about using them to drive growth and success in ways you might not have considered. Our guest shares her journey of scaling her business by strategically analyzing client data, identifying trends, and implementing changes that have led to significant improvements in both client satisfaction and revenue. She discusses the importance of being proactive rather than reactive, using data to anticipate client needs, and how this approach has set her business apart in a crowded market. If you've ever wondered how top dietitians consistently deliver results, this episode will give you a behind-the-scenes look at the tools and techniques that make it possible. Whether you're a seasoned professional or just starting your dietetic journey, this episode offers valuable insights that can help you take your practice to the next level. We discuss practical tips for integrating data into your daily operations and how even small adjustments can lead to big changes. Don't miss out on this opportunity to learn from one of the best in the field—tune in and discover how data can be your secret weapon in building a thriving dietetic business!

    Facebook Ads on a Budget

    Play Episode Listen Later Jul 29, 2024 16:40


    Welcome back to another episode of "How to Build a Profitable Nutrition Business." Today, Chris is joined by a very special guest—his business partner and wife, Stacey Hughes. Stacey has been instrumental in growing their dietetic practice through Facebook ads, and she now runs her own successful business, Stacey Hughes & Co., helping clients worldwide. In this episode, Stacey shares her expertise on leveraging Facebook ads effectively, especially when working with a tight budget. Stacey emphasizes the importance of building your email list as a foundation for nurturing potential clients. She advises offering a valuable lead magnet or freebie in exchange for contact information, ensuring you own the data rather than relying solely on social media platforms. Stacey discusses the nuances of running lead campaigns on Facebook and Instagram, highlighting the benefits of keeping users on the platform versus directing them to a website. She also provides insights on using tools like Kajabi and ManyChat to streamline the process and maximize engagement. By focusing on creating compelling, niche-specific resources and utilizing cost-effective email nurturing strategies, Stacey demonstrates how you can build a profitable client base without breaking the bank. This episode is packed with practical tips for anyone looking to enhance their social media marketing efforts and grow their nutrition business.

    How Data Driven Decisions Can Transform Your Nutrition Business

    Play Episode Listen Later Jul 17, 2024 42:05


    Welcome back to another episode of "How to Build a Profitable Nutrition Business." In this episode, Chris interviews Dr. Peter Clark, a mentor who played a significant role in shaping his career. Dr. Clark, a seasoned dietitian and successful business owner, shares insights from his groundbreaking PhD research, which aims to fill a massive void in the nutrition and allied health industry. Chris recounts his transformation story, explaining how Dr. Clark's advice on data-driven decision-making helped his solo operation grow into a thriving practice with a team of 18. The discussion highlights the importance of leveraging business metrics and focusing on high-value referrers to accelerate growth in a nutrition practice. Dr. Clark explains how his experience in the pharmaceutical industry taught him the importance of data assessments and evidence-based decisions. He introduces the Boston Matrix, discussing how it can help identify and nurture high-value referrers to grow your practice. The episode also explores the strategic role of bulk billing as a loss leader, helping to attract and convert clients into private-paying customers. Dr. Clark shares insights from his PhD research, including a consensus on key business metrics that can standardize and improve private practice operations in dietetics. The sophisticated Delphi Approach used in his research is explained, highlighting its effectiveness in identifying essential business practices in the nutrition industry. Tune in to discover how data-driven decision-making can shape the future landscape of nutrition and allied health businesses. This episode emphasizes the need for nutrition businesses to leverage data for making informed and profitable decisions, offering strategies for identifying and nurturing high-value referrers to maximize growth. Learn from the experiences of industry leaders like Dr. Peter Clark and gain actionable advice for your nutrition practice. Don't miss this insightful episode packed with practical insights and transformative strategies for nutrition professionals!

    Tech Tools Focus: Exploring Kajabi

    Play Episode Listen Later Jul 2, 2024 19:14


    Welcome back to "How to Build a Profitable Nutrition Business!" In this exciting episode, we delve into the world of IT tools and tech platforms that have significantly contributed to the growth of our business. Join us as we explore the ins and outs of Kajabi, an all-in-one platform that has revolutionized the way we operate. From building online courses to creating a seamless website, Kajabi has been our go-to solution since 2017. Discover how we transitioned from WordPress to Kajabi and the incredible benefits we've experienced along the way. In this episode, we break down the essential features of Kajabi that make it a game-changer for nutrition professionals. Learn about the comprehensive CRM capabilities, the user-friendly web builder, and the powerful email marketing automation that helps us stay connected with our clients. We also discuss the seamless integration of podcasts and the innovative creator studio, which allows us to repurpose content effortlessly. Whether you're just starting out or looking to scale your business, this episode is packed with valuable insights and practical tips on leveraging technology to achieve success. Tune in to hear our personal experiences, expert advice, and why we believe Kajabi is worth the investment despite its price tag. From managing subscriptions and payments to offering flexible payment options like Klarna, we cover it all. Plus, we'll share how you can become an affiliate for Kajabi and potentially offset your costs. Don't miss out on this informative and engaging episode that could transform your nutrition business. Try Kajabi here Book a Zoom with Stacey here

    Building a Nutrition Business from Inception to Sale with Chloe McLeod

    Play Episode Listen Later Jun 18, 2024 34:53


    In this episode of "How to Build a Profitable Nutrition Business," host Chris Hughes sits down with the remarkable Chloe McLeod, a seasoned dietitian and entrepreneur who has successfully built and sold two nutrition-focused businesses. Chloe shares her incredible journey, from her early days in private practice to becoming the head dietitian for the Parramatta Eels, and eventually founding and selling the Low FODMAP Challenge and Verde Nutrition. Chloe dives deep into the nuances of creating a business with the end goal of selling it, offering invaluable insights into the process of finding the right buyer, negotiating terms, and ensuring the transition is smooth for both parties. She discusses the importance of having a clear vision, understanding your market, and the critical role of mentorship and networking in the growth of a business. Chloe also emphasizes the necessity of balancing personal life with professional aspirations, especially for those with young families. Listeners will gain a wealth of knowledge on the practical steps needed to prepare a business for sale, from financial planning and legal considerations to building a resilient and adaptable team. Whether you're a seasoned nutrition professional or just starting in the field, Chloe's story is sure to inspire and provide actionable strategies for achieving long-term success in the nutrition business. Don't miss this episode if you're looking to transform your passion for nutrition into a thriving, profitable venture.

    From Hospital Dietitian to LinkedIn Luminary with Lina Breik

    Play Episode Listen Later Jun 4, 2024 48:51


    In this episode of "How to Build a Profitable Nutrition Business," host Chris Hughes interviews Lina Breik, an advanced accredited practicing dietitian and founder of Tube Dietitian. Lina shares her journey from working as a clinical dietitian in multiple hospitals across Victoria, Australia, to establishing a successful private practice focused on home tube feeding. She discusses the challenges and opportunities faced during her transition, the importance of creating a humanized approach to tube feeding, and how she leveraged LinkedIn to build her professional brand and grow her business. Lina also emphasizes the significance of investing in clinical management software, getting a business coach, and creating a free product like a newsletter to provide value and attract clients. Additionally, she talks about her book "Your Tube," which serves as an empowering guide for adults living with feeding tubes, and her ongoing efforts to support the tube-feeding community through live training sessions and educational content. For more insights and resources, visit Lina's website at Tube Dietitian and connect with her on LinkedIn. If you found this episode valuable, please like, share, and subscribe to help other nutrition professionals make an impact. LinkedIn profile - https://www.linkedin.com/in/lina-breik-advapd-4b9a6150/ PUMP subscribe - https://www.tubedietitian.com/resources/pump-e-newsletter/ Blog post on Jennifer - https://www.tubedietitian.com/a-day-in-the-life-of/ Justin Welsh Content Operating System - https://learn.justinwelsh.me/content

    High Ticket Offers and Knowing Your Worth as a Nutrition Professional with Rebekah Jones

    Play Episode Listen Later May 21, 2024 38:24


    Welcome to another insightful episode of "How to Build a Profitable Nutrition Business"! In today's episode, we're thrilled to have the incredible Rebekah Jones, a dietitian turned business coach who is revolutionizing the health industry through digital innovation and sustainable practice models. Rebekah's journey from hospital dietitian to founder of the Premium Private Practice Method is nothing short of inspiring. She shares her transition from near burnout in private practice to creating high-ticket offers that not only provide quality service to her clients but also generate a six-figure income without the stress. This episode is a must-listen for every nutrition professional looking to transform their practice and truly understand their worth. Rebekah dives deep into her journey, highlighting the importance of knowing your worth and structuring high-value programs that align with your expertise and client needs. She emphasizes the concept of "revenue for fulfillment," explaining how charging more allows practitioners to offer better, more comprehensive services that yield superior client results. Whether you're struggling with setting your prices or looking to elevate your practice to the next level, Rebekah's insights on pricing, creating valuable services, and maintaining a sustainable business model will provide you with the tools you need to succeed. Don't miss this episode packed with actionable advice and inspiring stories that will help you break free from the traditional time-for-money model and build a profitable, impactful nutrition business. Tune in now and learn how to charge what you're worth while delivering exceptional value to your clients.

    How to Prepare for Private Practice as a Newbie with Jodie Sheraton

    Play Episode Listen Later May 7, 2024 35:33


    Welcome to "How to Build a Profitable Nutrition Business," the podcast dedicated to nutrition enthusiasts and professionals who aspire to make a lasting impact while maintaining a thriving business. In today's enlightening episode, we're joined by Jodie Sheraton, a distinguished Eating Disorder Dietitian and the innovative Director behind Optimum Intake Dietetics, Myrtle Oak Clinic, and Elevated Dietetics. With a robust background spanning public health, hospital, and private practice settings, Jodie brings a wealth of knowledge particularly beneficial for dietitians venturing into private practice. In this episode, Jodie delves into the often-overlooked challenges new dietitians face when transitioning from academic settings to private practice—a sector that now attracts over 50% of new graduates. She shares her personal journey, from navigating early career uncertainties to establishing multiple successful practices that not only fill community service gaps but also enhance the delivery of individualized nutritional services. Jodie's story is a testament to the power of innovation, leadership, and the entrepreneurial spirit within the dietetic field. Furthermore, Jodie discusses the crucial role of business acumen for dietitians looking to establish or grow their private practices. She highlights the importance of understanding the financial aspects of running a practice, the value of continuous professional development, and the impact of building a supportive community around one's business. Whether you're a new graduate or a seasoned practitioner, this episode is packed with invaluable insights and practical advice to help you thrive in the competitive landscape of nutrition business. Tune in to learn how you can enhance your influence, impact, and income in the nutrition industry.

    The Key Steps when Starting a Nutrition Business

    Play Episode Listen Later Apr 26, 2024 26:03


    In this insightful episode of "How to Build a Profitable Nutrition Business," host Chris welcomes Alissa Rumsey, a seasoned dietitian and entrepreneur from New York City. Alissa's journey from clinical care to entrepreneurship is both fascinating and instructive, offering valuable lessons for aspiring nutrition professionals. With over 15 years of experience, Alissa shares her insights on building a successful private practice and navigating the challenges of entrepreneurship. As the conversation unfolds, Alissa emphasizes the importance of patience and setting realistic expectations when starting a business. She highlights the value of community and relationships in entrepreneurship, underscoring the need for support and camaraderie in what can often feel like a solitary journey. Additionally, Alissa shares her perspective on decision-making guided by personal values, offering a practical framework for navigating the complexities of business ownership. Listeners are encouraged to explore Alissa's comprehensive resources, including her self-paced Entrepreneur Foundation Course and The Liberated Clinician program, designed to empower nutrition professionals at every stage of their entrepreneurial journey. With a wealth of practical advice and actionable insights, this episode equips listeners with the tools and inspiration needed to thrive in the competitive landscape of nutrition entrepreneurship. Work with Alissa Rumsey:Website: www.alissarumsey.com The Entrepreneur Foundation Course: https://alissarumsey.com/foundation-course The Liberated Clinician: https://alissarumsey.com/the-liberated-clinician/ Resources: https://alissarumsey.com/resources/

    The Critical Mistakes Which Reduce Profits, Increase Stress and Chain You to Your Health Business with Paul Wright

    Play Episode Listen Later Apr 9, 2024 43:08


    Reflecting on my conversation with Paul Wright, it's clear that the journey from dietitian to successful business owner is multifaceted, challenging, yet incredibly rewarding. By embracing the business side of our practice, focusing on systems, and prioritizing relationships, we can ensure our passion for nutrition translates into a sustainable and impactful enterprise. For those of you navigating this journey, remember, the path to success is not linear. It's filled with learning curves, setbacks, and victories. But with the right mindset, a commitment to continuous improvement, and a willingness to adapt, the potential for growth and impact is boundless. To my fellow nutrition professionals, let's continue to inspire, innovate, and impact lives, armed with the knowledge that our work is not just about the food we recommend but the lives we touch and the businesses we build. Thank you, Paul Wright, for the invaluable insights, and to all of you striving to make a difference in the world through nutrition, keep pushing forward. The world needs your passion, expertise, and unique voice now more than ever. Ways to work with Paul: LinkedIn: https://www.linkedin.com/in/paulwright-practiceology/ Website: https://www.mypracticeology.com/ Chat with Paul: https://www.mypracticeology.com/kickstart.php

    Our Top 5 Failures (Learnings) from Building Our 7-Figure Nutrition Business

    Play Episode Listen Later Mar 26, 2024 17:16


    Are you struggling to navigate conflicts in your nutrition business? In this episode of "How to Build a Profitable Nutrition Business," hosts Chris and Stacey Hughes open up about their own challenges and lessons learned from owning a successful nutrition business. From nurturing client lists to fostering a positive company culture, they delve into the essential strategies that helped them grow their business from scratch to a substantial revenue of $1.4 million. Throughout the candid discussion, Chris and Stacey reflect on their journey, acknowledging pivotal mistakes such as neglecting to nurture their client list and underestimating the importance of maintaining a vibrant company culture. They also share valuable insights into financial literacy, emphasizing the need to understand your numbers and make data-driven decisions. Additionally, they highlight the significance of exploring corporate partnerships and maximizing profitability while minimizing workload. Join Chris and Stacey as they offer practical advice and actionable tips for nutrition professionals looking to build and sustain a thriving business. Whether you're a seasoned entrepreneur or just starting out, this episode provides invaluable wisdom to help you overcome obstacles and achieve success in the competitive world of nutrition entrepreneurship. Don't miss out—tune in now to elevate your nutrition business game!

    Our Key Strategies When Building a 7 Figure Nutrition Business

    Play Episode Listen Later Mar 12, 2024 19:27


    In the second episode of "How to Build a Profitable Nutrition Business," hosts Stacey and her husband share pivotal strategies that propelled their business from negative earnings to $1.4 million in four years. They emphasize the importance of coaching, utilizing grants, knowing your numbers, productizing services, fostering a positive workplace culture, diversifying caseloads, building partnerships, and investing in efficient software solutions. Through personal anecdotes and practical insights, they highlight the transformative impact of these strategies on their business growth and profitability.

    The Good & The Bad from Building a 7-Figure Nutrition Business

    Play Episode Listen Later Feb 26, 2024 10:00


    Join Chris and Stacey Hughes in the premiere episode of "How to Build a Profitable Nutrition Business" as they share their transformative journey from financial uncertainty to a 7-figure success. Discover their unique growth strategies, from productizing services to valuing client relationships, and learn from their key insights on list nurturing, cultivating a positive employee culture, and the crucial role of financial literacy. This episode not only sets the stage for future expert insights but also serves as an invaluable resource for nutrition professionals aiming to build sustainable ventures. Stay tuned for actionable advice and the strategies behind their thriving business.

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