Podcasts about membership academy

Welcome to this week's Beyond the Bio bonus episode. In these short recaps, I'm picking out my key takeaway from Monday's show and creating an actionable tip you can implement right now. Mike Morrison joined me on Monday's show to chat about building a personal brand as a duo. Mike is founder of the Membership Geeks and Membership Academy, where he's been the driving force behind countless successful membership businesses. He's the host of a popular podcast, author of 3 best-selling books, and can regularly be found on stages around the world at events including Social Media Marketing World, Atomicon and Podcast Movement. We discussed how Mike built a personal brand as a duo and then built on this when his co-founder left. We also chatted about the elements of raising your profile that Mike finds most beneficial to him, and he shared his insights on how he's used his podcast to leverage his business. These bonus episodes are full of actionable tips and tricks that you can take forward to raise your profile. I'd love to know if you find these helpful and hear about which action points you've decided to embrace. Connect with me: LinkedIn: https://www.linkedin.com/in/sophie-milliken/ Instagram: https://www.instagram.com/moja_sophie?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== X: https://twitter.com/Moja_Sophie My new book - From Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr= Monday's Episode: 064: Branding as a Duo with Mike Morrison

How do you build a personal brand as a duo? And what happens when two become one? I'm joined by Mike Morrison to discuss how he built a personal brand as a duo, and then transitioned to going it alone. Mike Morrison is founder of the Membership Geeks and Membership Academy, where he's been the driving force behind countless successful membership businesses. With 20+ years' experience in digital marketing and online business; Mike has worked closely with multinational brands such as McDonalds, ITV and Ancestry.com; and has been the driving force behind a multitude of 6, 7 and even 8 figure membership businesses through his own online community, the Membership Academy. He's the host of a popular podcast, author of 3 best-selling books, and can regularly be found on stages around the world at events including Social Media Marketing World, Atomicon and Podcast Movement. We discuss how Mike built a personal brand as a duo and then built on this when his co-founder left. We also discuss the elements of raising your profile that Mike finds most beneficial and he shares his insights on how he's used his podcast to leverage his business. So, let's get stuck in… Connect with Mike: Membership Geeks: https://www.membershipacademy.com/Podcast: https://www.membershipgeeks.com/podcast … Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_SophieFrom Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr= ... This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

Membership Academy just turned 9 years old!Listen in as I discuss the in's and out's of the past 12 months at Membership Academy and look ahead to what's in store for the coming months and beyond.In this episode:How we dealt with the single biggest change in the history of the business and the upheaval it causedWhat content and features we've brought back to the Academy, and what else in being plannedHow I've overcome my resistance to coaching, and the approach that's finally workingThe huge announcement for 2025 that has me VERY excited!Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this week's episode of The Best Guest we welcome Worditude's Laura Robinson.We talk about:Course creationWhat it means to have a comfy businessThe importance of staying true to what you want from your businessAbout Laura RobinsonLaura is an online marketing mentor and experienced digital copywriter. Over the last 10 years, she has helped hundreds of business owners create and sell 1-1 services, courses, memberships, and group programs. She's taught thousands of people around the world, through the copywriting training she created for international business organizations including Female Entrepreneur Association, Enterprise Nation, and Membership Academy. She is also the author of the Comfy Business Playbook, and the creator of the Comfy Business Newsletter for people who want a business that flexes around their other life challenges, priorities, and adventures. She champions a Suit Yourself First approach to marketing, where decisions are based on what the business owner wants, rather than guessing the preferences of a hypothetical ideal client.Key TakeawaysDeadlines can be useful as a tool to enhance your productivity. Use writing as a way to clarify your thoughts and express yourself effectively, especially if public speaking is intimidating.It can help to overcome the fear of public speaking by starting with smaller, familiar platforms. Gradually build your confidence through consistent practice and exposure, such as guest appearances on podcasts or webinars.Personalized guidance can accelerate your growth and provide specific feedback for improvement.Use tools like Notion to manage your ideas and prioritize content that delivers substantial value.Valuable and actionable content is likely to resonate more with your audience than overly polished but less useful material.Mentioned in This EpisodeThe Worditude NewsletterConnect with Laura RobinsonWebsiteFacebookInstagramConnect with Victoria BennionTo learn more about working with us visit www.victoriabennion.com

If you start a podcast, you may need a podcast editor.  My guest today is Steve Stewart, a professional podcast editor.  We're talking about the benefits of hiring a podcast editor and how Steve can help you find an editor for your podcast.  The show notes for this episode are on https://www.thepharmacistsvoice.com.     Click here for the YouTube video version of this episode.    Bio (March 2024)   Steve is the Podcast Editor for some of the biggest indie personal finance podcasts like the Stacking Benjamins Show, Afford Anything, and the MilMo Show.   He also created the Podcast Editors Club, which now has about 9,000 members.  He also co-founded the Podcast Editor Academy - which helps individuals build their own podcast services business.   If you're looking for help with your podcast, Steve is there to support!    Thank you for listening to episode 270 of The Pharmacist's Voice ® Podcast!   To read the FULL show notes, visit https://www.thepharmacistsvoice.com/podcast.  Select episode 270.   Subscribe to or follow The Pharmacist's Voice ® Podcast to get each new episode delivered to your podcast player and YouTube every time a new one comes out!     Apple Podcasts   https://apple.co/42yqXOG  Google Podcasts  https://bit.ly/3J19bws  Spotify  https://spoti.fi/3qAk3uY  Amazon/Audible  https://adbl.co/43tM45P YouTube https://bit.ly/43Rnrjt   Links for this episode  Website: https://SteveStewart.me  Twitter/X: https://x.com/SteveStewartMe  LinkedIn: https://www.linkedin.com/in/stevecstewart  Instagram: https://www.instagram.com/SteveStewartMe  Facebook (Steve's group): https://www.facebook.com/groups/podcasteditors   School of Podcasting Episode 803 (How long from idea to published?)  Membership Academy: https://www.podcasteditoracademy.com  Google Form (template link) ✅Business website https://www.thepharmacistsvoice.com ✅The Pharmacist's Voice ® Podcast https://www.thepharmacistsvoice.com/podcast ✅Pronounce Drug Names Like a Pro © Online Course https://www.kimnewlove.com  ✅A Behind-the-scenes look at The Pharmacist's Voice ® Podcast © Online Course https://www.kimnewlove.com  ✅LinkedIn https://www.linkedin.com/in/kimnewlove ✅Facebook https://www.facebook.com/kim.newlove.96 ✅Twitter https://twitter.com/KimNewloveVO ✅Instagram https://www.instagram.com/kimnewlovevo/ ✅YouTube https://www.youtube.com/channel/UCA3UyhNBi9CCqIMP8t1wRZQ ✅ACX (Audiobook Narrator Profile) https://www.acx.com/narrator?p=A10FSORRTANJ4Z ✅Start a podcast with the same coach who helped me get started (Dave Jackson from The School of Podcasting)! **Affiliate Link - NEW 9-8-23**      Thank you for listening to episode 270 of The Pharmacist's Voice ® Podcast.  If you know someone who would like this episode, please share it with them!

In this episode, marketing mentor Laura Robinson explains the concept of 'First Date Offers'. These are short, chargeable, bite-sized experiences designed to attract potential clients and give them a taster of your high-priced services. Laura recommends creating a First Date Offer that's fun and comfortable for you to deliver, ensuring you avoid too broad a scope, follow up promptly, and limit its availability to create an urgent need. She also notes these offers are a low-risk way to differentiate your business in your industry and help you attract customers. Laura illustrates her concept with examples from multiple industries, including architecture.Today's Guest...Laura Robinson is a marketing mentor for expertise-based businesses. She has been working in marketing and copywriting for more than 14 years. In that time, she has helped hundreds of business owners create and sell online offers, and to make their online marketing more effective. She's delivered masterclasses for Enterprise Nation, Membership Academy, and Andrew & Pete's Atomic Community. She has also shared her expertise as a speaker at Erin Wong's Momentum Day, and Atomicon, one of Europe's largest business conferences.Episode Highlights...00:00 Introduction to the Episode00:31 About the Host and the Show00:54 Introducing the Guest: Laura Robinson01:58 Laura's Unique Experience as a Marine Mammal Medic03:37 Introduction to First Date Offers03:49 The Concept and Creation of First Date Offers05:17 Explaining Voxer and its Benefits06:53 The Impact of First Date Offers on Business08:28 Laura's Experience with Home Renovation and Architects11:54 Brainstorming First Date Offers for Architecture Practices20:22 Pricing and Pitfalls of First Date Offers27:28 Summarising the Concept of First Date Offers30:25 Laura's Favorite Place and ConclusionKey Takeaways...

Welcome to the new episode of The Art of Selling Online Courses!Our new guest is Mike Morrison, the insightful co-founder of Membership Geeks and Membership Academy. We are going to unwrap the golden secrets of boosting membership engagement using the power of strategic emails. We unfold the critical aspect of onboarding and content delivery. Mike will walk you through the importance of segmenting your audience into three to five key categories, ensuring that each member receives content that is most relevant to them, enhancing their engagement.Membership Geeks (free content & podcast) Membership Academy Find out how much revenue your funnel could make youJoin The Advance Online Course Creators Facebook Group

Membership Academy just turned 8 years old!Listen in as Callie and I discuss the in's and out's of the past 12 months at Membership Academy and look ahead to what's in store for the coming months and beyond.In this episode:Dissecting the most significant change we've ever made to Membership AcademyHow we finally solved a problem that's stumped us for almost a decadeThe big new addition to the Academy that had people thinking we're crazyWhy we've started coaching after years of turning down requestsThank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

We regularly get asked for our recommendations on the top tools for membership website owners.The truth is that there's no such thing as the “perfect” membership site setup that will work for everyone – it all depends on what it is you want to achieve with your membership site, what features and functionality you need it to have, which email and payment software you're using and a whole bunch of other details that determine which membership tools are the best fit for you.In this episode, we talk about the tools we use for our own membership website – Membership Academy – as well as the reasons why we chose those particular options.In this episode:Which membership plugin and other software we're using to power Membership AcademyWhy you don't need to use the exact same setup that we use (or anyone else is using)Changes we're considering making to our tech stack and frustrations we haveWhat WordPress theme do we use for our websites?

Do you have a membership and are interested in finding out how to get more members? We all do, right? So let's talk about member growth strategies that work and will help you attract MORE customers with your email marketing.They work.Seriously.It's the stuff we do.Ready to find out more?SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group. (4:25) Check out our sponsor ZeroBounce. (6:12) How can membership site owners build their email list?(10:43) Do you need a big email list?(12:59) Do the things with the biggest impact for best results!(14:51) Focus on getting more out of your existing subscribers. (17:24) What strategies can membership site owners use to increase sales? (19:49) Sell from different angles and use psych sequencing. (22:30) How did we grow our membership using email marketing(24:39) Subject line of the week.[podcast_subscribe id="7224"]If you have a membership, go and check out our friends Mike and Kelly over at The Membership Geeks. They run The Membership Academy, which is a membership about having memberships, and they host an awesome podcast too. You'll love them as much as we do!How can membership site owners build their email lists? As a membership site owner trying to attract more members using email marketing, your first job is to build and grow your email list. And you can do that by either investing time or money into it. You can also buy subscribers or buyers (i.e. customers who have bought something).And in reality, you probably want both. Because buyers have proven not only that they're interested in your niche and what you sell, but also that they're willing and able to pay for it - they have the disposable cash to invest right now.Driving traffic to a low-cost offerOne way to grow your email list is to drive traffic to a low-cost offer. For example, we run ads from Facebook and YouTube into our Splinter offer to a piece of software called Countdown Hero. It's a low-cost item, and through our email campaigns, we offer people a bunch of upsells to upgrade what they get with the tool and, ultimately, to join our membership, The League.Driving traffic to a free opt-inAnother way to build your email list is to drive traffic to a free opt-in. You add people to your list, and you then make them an offer for a paid product. And if they don't buy it, they go into what we call our SCORE email engine. We do that because it's important that you turn subscribers into members as fast as humanly possible - the longer it takes for people to buy from you for the first time, the less likely they are to buy from you ever. So this is really key!The moment people make their first contact with you is when they're at their highest level of intent - what you sell is the most important to them. So your job is to send them to a free lead magnet and then try and convert them as soon as possible. These strategies all work, but it's about bringing the right types of people in, i.e. those who show the highest level of...

Get a FREE trial of the "Introvert Dating Success Membership Academy" Today: http://www.IntrovertDatingSuccess.com #introvert #datingadvice Get date coaching from me: http://www.IntrovertDatingSuccess.com/Coaching ***Show Your Support*** Cash App: https://cash.app/$harrywilmington PayPal: https://www.e-junkie.com/i/zk94?single Social Media: YouTube - https://www.YouTube.com/HarryWilmington Facebook - https://www.facebook.com/introvertdatingsuccess/ Instagram - https://www.instagram.com/introvertdatingsuccess/ Tik Tok - https://www.tiktok.com/harrywilmington

Wow… 7 years of Membership Academy! It's been an exciting year as we began 2022 with a rebrand. Since then, we've gone from strength to strength as we've focused on growing our membership. Listen in as Callie and I discuss the highs and lows of Membership Academy and look ahead to what's in store for the coming months and beyond. Go behind-the-scenes of our Academy roadmap launch and learn what surprised us the most. Plus, discover the changes we've made in order to grow our business. Join the Membership Academy:https://www.membershipacademy.com/ ( https://www.membershipacademy.com/) For more membership growth tips,subscribe to the Membership Geeks podcast and listen on the go!

In this episode going Behind The Membership, ClickUp consultant, Layla Pomper, chats to Callie to discuss how she went from accidentally creating a waitlist of buyers to running a membership with over 600 members. Layla reveals how she made the leap from service-based provider to thriving membership owner… Plus, she also shares how getting into the minds of her active members has been crucial towards her success. Essential Learning Points:The accidental marketing that led to a SURPRISE waitlist of potential buyers. How starting a membership has given people value while solving practical issues around software updates. How Layla made the transition from service provider to full-time membership owner. The ONE thing she's used to overcome the challenge of supporting her members colleagues. The aspect that's been one of the hardest things to build due to the nature of her niche. Reasons behind her pricing strategy in correlation to understanding member pain points. How recognizing the main value of the membership has led to worrying less about what free content to provide. The GREAT tip that Layla gives fellow membership owners on not making assumptions about their members.  Important Links:  https://processdriven.co/ ( ProcessDriven)  Layla'shttps://processdriven.co/youtube ( YouTube) channel ProcessDriven Collectivehttps://processdriven.co/group ( Facebook) Layla'shttps://www.instagram.com/processdriven.co/ ( Instagram) Join the Membership Academy:https://www.membershipacademy.com/ ( https://www.membershipacademy.com/) For more membership growth tips, subscribe to the Membership Geeks podcast, and listen on the go!

How can you create a personal touch in your membership when you have hundreds or thousands of members to serve?... The bigger your membership grows, the more difficult it is to create a personal connection with individual members… But, if you want members to stick around in the long-term, and set yourself apart from your competition, forming a deeper relationship with people is essential! In this episode, Mike shares 8 simple ways to add a personal touch to your membership.  Discover the one thing you can do to create an instant impact on new members, why short video messages can provide maximum value, and how to provide individual attention in a highly leveraged way.  Join the Membership Academy:https://www.membershipacademy.com/ ( https://www.membershipacademy.com/) For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!

Creating a membership is an exhilarating time… The creative juices are flowing… And there's no better feeling than the buzz of a new member joining… But what happens when that excitement begins to fade?... In this episode, Mike explores 8 effective ways to prevent your membership from becoming a burden.  Discover why content doesn't equal value, the one thing you should do to prevent your membership from taking over your life, and why keeping things simple is important! Join the Membership Academy:https://www.membershipacademy.com/ ( https://www.membershipacademy.com/) For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!

What's the best way to market and sell your online course or membership? That's the core question we're out to answer in today's episode by comparing two fundamentally different strategies: the live launch model vs. the evergreen model. Whether you're a current or aspiring membership or course creator, special guests Mike & Callie (Membership Geeks) are here to help us answer these key questions: When is the right time to use a live launch model vs. the evergreen model? If your product is always open for purchase, how can you convert prospects to buyers when there's no immediate deadline or discount? How can you create a high-converting funnel and scale your revenue over time, even if you're just getting started? Episode References: https://witandwire.com/membershipacademy (Membership Academy), Mike and Callie's signature membership https://witandwire.com/course-creator-mastermind (Course Creator Mastermind), Melissa's signature program https://witandwire.com/44 (Episode Transcript) ✨ To learn about Wit & Wire's online programs for creators and online business owners, visithttps://witandwire.com/courses ( witandwire.com/courses). ✨ Stay in touch with Melissa @witandwire on https://tiktok.com/@witandwire (TikTok),https://instagram.com/witandwire ( Instagram), andhttps://witandwire.com/youtube ( YouTube)

In this episode of Behind The Membership, artist, Josie Lewis, chats to Callie to reveal how she attracted over 800 members during her very first launch of the Art Revenue Coaching membership.  Josie shares how pivoting her existing audience helped her to double her email list and validate her membership idea… Plus, she discusses the one thing she will do differently when her membership doors reopen.  Essential Learning Points: How Josie overcame her fear of creating an online membership. The MAJOR benefit of online memberships that led to her adding this income stream to her business. The TRAP that many business owners fall into when they have an existing audience. The ONE thing that resulted in her DOUBLING her email list. How learning what the audience wants has been pivotal towards her success. What Josie plans to do differently for her next launch. The HUGE membership benefit that she didn't anticipate. The model she plans on implementing within her membership to aid her members growth. Important Links:  https://www.instagram.com/the_josie_show/ (The Josie Show (Instagram)) https://www.instagram.com/josielewisart/ (Josie Lewis Art (Instagram)) https://www.josielewis.com/ (Josielewis.com) https://www.josielewis.com/arc (Membership waitlist – josielewisarc) Join the Membership Academy:https://www.membershipacademy.com/ ( https://www.membershipacademy.com/) For more membership growth tips, subscribe to the Membership Geeks podcast, and listen on the go!

Finding new ways to get members piling into your membership is a difficult path to navigate. But finding a niche market and establishing yourself as an expert in that field is certainly a way to boost your chances. That way, you can build authority and trust and get members joining in their droves. In this episode of The Membership Geeks podcast, hosts Mike Morrison and Callie Willows dive into the steps you can take to establish yourself as an expert on your membership topic. They go on to explain how these pointers could help your membership site flourish more quickly than you think. Essential Learning Points: Why building authority will help your membership service flourish How to cater to a niche market How content creation can help you build your reputation Why writing a book is not dated – it would still hugely help your reputation Important Links & Mentions: https://www.membershipacademy.com/ (Membership Academy) https://www.membershipgeeks.com/ (Membership Geeks) https://www.membershipgeeks.com/niche/ (Why Membership Site Owners Need to Niche Down (And STAY Niched)) https://www.membershipgeeks.com/lisa-leander/ (Succeeding with a small niche with guest Lisa Leander) https://www.membershipgeeks.com/achieving-success-small-niche-shannon-rogers/ (Achieving success in a small niche with guest Shannon Rogers) https://www.lulu.com/ (Lulu.com) Key Quotes: “Building authority as an expert in your topic is a majorly important factor in marketing your membership.” “The truth is anyone can whip up a sales page, say that they're an expert on something without anything to back it up. So you need to be able to provide proof that you're the real deal.” “Niching down, becoming known for something specific is always going to get you further than being a jack of all trades.” Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page. We would also be eternally grateful if you would consider taking a minute or two to https://itunes.apple.com/podcast/the-membership-guys-podcast/id1022495556?mt=2 (leave an honest review and rating for the show in Apple) Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to https://itunes.apple.com/podcast/the-membership-guys-podcast/id1022495556?mt=2 (subscribe to the podcast in Apple) Podcasts to make sure that you never miss an episode.

When you start up a membership site, you naturally want to give your members a perfect experience. Or at least as close to perfect as possible. The key to that is finding the right tools, software, and plugins to help you deliver a fantastic membership experience. But it's tough to find the right tools and even harder to know whose opinions to trust. In this episode of The Membership Geeks podcast, your hosts, Mike Morrison and Callie Willows share some expert tips on finding the closest thing to ‘the perfect plugin' and how to find reviews you can trust. Essential Learning Points: Why not all reviews can be trusted (they may be paid affiliates) What works for one membership service may not work for yours How people's past experiences can affect their opinions and suggestions for plugins Why great functionality is the most important thing to look for Important Links & Mentions: https://www.membershipacademy.com/ (Membership Academy) https://www.membershipgeeks.com/ (Membership Geeks) Key Quotes: “Whatever the best option is, the thing that gets all the five-star reviews, just know that you don't have to go with that just because everyone says it's the best. It might not be the right one for you.” “You need to be aware that you will not find an off-the-shelf membership plugin or software that will 100% satisfy your requirements.” “The only way to find the best solution to your particular problem, if you're asking in a public forum, is to be specific about what features you need and what integrations do you need.”

Is your cancellation process as effective as it could be? As a membership site, it's vital to get the balance right! You need to make the decision for your members to leave difficult…not the process. It's very easy to feel hurt or worried when members depart in their droves but don't take it personally. Members will end their subscription for so many different reasons… and they may well come back very soon. In this episode of the Membership Geeks podcast, hosts Mike Morrison and Callie Willows discuss some of the most common things membership site owners get wrong when faced with customer cancellations. Essential Learning Points: Why you should remember to ‘think like a member' – how would you want the process to go if you wanted to cancel a membership? Why it's important to make the decision to cancel difficult – not the process Why you should avoid turning members who might rejoin away Finding the right software to make the process seamless  Important Links & Mentions: https://www.membershipacademy.com/ (Membership Academy) https://www.membershipgeeks.com/ (Membership Geeks) Key Quotes: “During the cancellation process, give it a final shot to try and convince them to stick around. But it shouldn't get in the way, it shouldn't be an obstacle.” “If that member experience was 100% positive up to that point, you can ruin it all by having a terrible approach to cancellations.” “If someone has paid for a month, you have to give them that month. If someone's paid for a year, you have to give them that year. This is why we say that you're getting into dodgy legal territory if you don't actually honor that.”

Fresh on the back of attending Social Media Marketing World 2022, we're sharing our top takeaways from the event, common themes and trends membership owners should be aware of, and specific tactics to try out in your social media marketing strategy. In this episode:How social media marketing is once again becoming more focused on content creators NFT's, Metaverse and Web 3.0 - what does it all mean in terms of marketing your membership? Key changes to how what we post on social media is about to change significantly Specific tips and tactics for Tik Tok, Instagram and more Related links:https://www.membershipgeeks.com/promoting-membership-using-social-media/ (Promoting Your Membership using Social Media: A 12 Step Plan) https://www.membershipgeeks.com/instagram-stories/ (Using Instagram Stories to Promote Your Membership) https://www.membershipacademy.com (Membership Academy)

With more businesses migrating online, how do you give yourself an edge? Amanda Schonberg, a chef and marketing enthusiast, shares the answer to that question in this informative episode. She's not just a skilled baker, she's also passionate about generating sales and taking her business to new heights. And it looks like she's cracked the code. In the spirit of community, she's gone on to teach fellow bakers how to strike that balance between craft and business with her own membership – The Entrepreneur Community. In this episode, we hear about Amanda's inspiring membership journey —the highs, lows, and everything in between. Essential Learning Points: How Amanda uses 4 Cs to offer value to her members Amanda's transition from working a business partnership to sole proprietorship Why serving before selling works How to use fun to create engagement The importance of combining creativity with business skills Important Links & Mentions: https://www.membershipacademy.com/ (Membership Academy) https://www.bakingforbusiness.com/enroll (Entrepreneur Community) https://www.bakingforbusiness.com/ (Baking for Business) Key Quotes: “I always emphasize a community of competition, we reach one by teaching one, so we strive to help each other out.” “Answering questions is one of the biggest things that attracts people because once you help them a little, they want to see what else they can learn.” “I believe that as creatives, we can't run a business successfully if we don't have that business background pushing us.”

Pretty much anyone can start a membership business, but what does it really take to start? Also, knowing that there's a lot of memberships and competition out there, what would be the key to having a successful one?  In this episode, Callie Willows of The Membership Geeks talks about how she ended up with the business that she is doing now. She will also give a lot of advice on having a successful membership business from starting it to retaining it as it evolves through the years.   Key takeaways from this episode: Anyone can start a membership, but whether everyone should is another matter.  Memberships are more of a slow build, and you need to be in it for the long haul and committed to that. So it's a marathon, not a sprint. Anybody can start a membership but you need to go into it with the right mindset, the right idea, and the right kind of approach to what you're going to be offering. You don't need a big audience, but you do need an audience, you need somebody that you are going to launch to. The smaller your audience is, the more realistic you need to be about the kind of numbers that you're going to get and the growth you're going to get from the start. People join memberships more for convenience because they can get everything in one place and they can be more guaranteed of a result and extra support. It isn't just about the content; It's about helping someone get success and support getting there. There's always going to be competition for anything, so the key to having a successful membership, even if it is a saturated market, is to work out what your thing is. Memberships evolve over time so start as simple as possible. You can't have a successful membership if you're focusing only on getting new members in, you've got to go into it being passionate about actually supporting people, helping people get results, and providing the best membership experience possible. There are 100 different pathways to success and you need to do what lights you up and what makes your tail wag.   Episode Timeline: 00:04 Intro 01:32 Episode Intro 02:05 About Callie Willows' business 02:47 How Callie ended up with the business that she has today. 07:27 Callie's work with her business partner. 08:33 Who is right and not right for a membership. 10:31 The need for an audience to start a membership. 11:50 What to give away for free in the membership. 15:29 The competition in the industry of memberships. 17:09 Callie's advice about starting a membership. 19:27 Advice to someone who is a new business owner. 20:47 How can people find Callie and The Membership Geeks. 21:21 Outro   About our guest: Callie Willows is the Co-Founder of the Membership Geeks together with her partner, Mike Morrison. She began her entrepreneurship journey when she was 19 years old and she created her first membership site for her first business. This led her to help people create their own membership sites and eventually started the Membership Academy.   Connect and know more about  Callie and her business here: https://www.membershipgeeks.com https://www.instagram.com/calliewillows More about Ruth: Hi, I'm Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I've helped hundreds of self-employed women achieve the time and money freedom they craved.   I've started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I'd created a glass ceiling for myself.   In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn't doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don't want the same to happen to you.   You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.   I'm on a mission to inspire women to start and play bigger in business. Connect and know more about Ruth Gilbey here:   Coaching: https://www.ruthgilbey.com/coaching Free stuff: https://www.ruthgilbey.com/next-client Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/

Social proof is an extremely powerful tool in your marketing arsenal and a key component of the Membership Marketing Flywheel. Demonstrating your ability to help others get fantastic results, and having those people advocate for joining your membership, will go much further than any marketing copy you write yourself. And testimonials from happy successful members are amongst the most effective types of social proof there is. In this episode, we share our top tips for collecting member testimonials, and most importantly using them effectively to add a whole new level to marketing your membership. In this episode:What makes for a good quality testimonial Best practices for requesting testimonials from your members Which format of testimonial works best? Specific ways to use testimonials in marketing your membership Related links:https://www.membershipacademy.com/courses/membership-marketing-flywheel/ ([Course] Attract More Members with the Membership Marketing Flywheel) https://www.membershipgeeks.com/7-ways-add-social-proof-membership-sales-page/ (7 Ways to Add Social Proof to Your Membership Sales Page) https://www.membershipgeeks.com/membership-social-proof/ (How to Tap Into Your Existing Members to Create Social Proof) https://www.membershipacademy.com (Membership Academy)

Running a membership has its perks, but there's also the turbulent side of things. From transitioning through different iterations of her business to managing a spike of engagement during the pandemic, Nicola Taylor knows how to brave some turbulence. In this episode, she discusses the origins of the Makers Momentum Club and the various challenges she's faced along the line. Nicola also shares some of her wins and lessons for aspiring membership owners. Essential Learning Points: How members reacted to Nicola's switch to a membership style business Why more engagement can be a bad thing The interesting effect of the pandemic on the Makers Momentum Club Why an action-driven community inspires more wins Why passion is a major ingredient for starting a membership Important Links & Mentions: https://www.membershipacademy.com/ (Membership Academy) https://makersbusinesstoolkit.com/makers-momentum-club/ (Makers Momentum Club) Key Quotes: “The business skills we teach within the membership aren't specific to makers, they include beginner fundamentals on how to make money from a business, find customers, promote yourself, and the dynamics of being an entrepreneur.” “You can really underestimate the impact a bad business model can have on your growth and your life. You end up constantly fighting against things, and making it more difficult than it needs to be.” “Overwhelm is a big thing for our members because there's a lot of stuff they have to put in place. I don't want the content to become one more overwhelming thing. So finding ways to get them to take action from the content is my goal going forward.”

For performing artists, the global pandemic was a bleak time. With everything shut down, and no hope in sight, Jim Cooney, the founder of Amplified Artists, found a way to turn lemons into lemonade. In this episode, he tells us a bit about Amplified Artists, from how it started to how it's going now. Jim explains what inspired him to start a business in an industry that was dealt a bad hand and how he's managed to grow steadily as things have opened up a bit more. You'll also hear about how he juggles his personal life with the responsibilities of running a membership. Essential Learning Points: What inspired Jim to start Amplified Artists during the pandemic How Jim engages his members by asking them to create content Jim's marketing strategy for Amplified Artists The benefits of building your membership around your life Why starting simple is so important Important Links & Mentions:  https://www.membershipacademy.com/ (Membership Academy) https://www.amplifiedartists.life/ (Amplified Artists) Key Quotes: “I just have to accept that now things have opened up, I'm probably going to lose members during this time, and that's okay because I'll definitely pick things back up and build them.” “I'm still having to tell myself to keep things simple — your members are ultimately going to guide everything for you.” “Remember to take care of yourself as a person and to be human, because you're a human first and an artist second.”

Is email marketing dead? With social media marketing taking center stage, it's easy to think so. But here's the thing, email marketing is still one of the most convenient and affordable ways to reach audiences to date. However, it's a mere tool, so the magic only happens when it's used right. In this episode, Rob and Kennedy of The Email Marketing Heroes join us to debunk a few myths about email marketing. They kick things off by delving into the state of email marketing today, then share a few tried-and-tested strategies from their personal playbook. Essential Learning Points: Why email marketing isn't working for most people How to increase the chances of your email getting read The importance of connecting with your audience How often marketers should send emails Rob and Kennedy share ideas for addictive email marketing content Important Links & Mentions: https://www.emailmarketingheroes.com/ (The Email Marketing Heroes) https://www.membershipacademy.com/ (Membership Academy) https://www.membershipgeeks.com/ (Membership Geeks) Key Quotes: “We all have to flick a switch in our brains and say instead of building a massive list and sending out random emails, we're going to build a really good list of people who desperately want to hear from us all the time.” “Email subscribers are not Pokemon. You don't have to catch them all — it's about the quality of those people on your list.” “One of the things that's really important to remember is that every human buys for different reasons — some of us buy to gain things, some of us buy when we're about to lose something.”

In most cases, you might think the words “membership” and “personalized experience” don't belong in the same sentence. So, you're probably wondering, “how exactly am I going to offer tailored experiences when I've got hundreds or thousands of members?” The good news is that it's not impossible. In fact, there are so many ways to form that personal connection with your members that will ultimately drive them to fulfill their goals. Essential Learning Points: Why offering a personalized experience is beneficial How segmentation can make the membership experience better for users The many uses of a member survey How personal videos and check-ins make your members feel seen When to use a private welcome video How to correctly segment your community Important Links & Mentions: https://www.membershipgeeks.com/ (Membership Geeks) https://www.membershipacademy.com/ (Membership Academy) https://www.membershipgeeks.com/segmentation/ (Using Segmentation to Increase Leads and Member Sales) Key Quotes: “What everything comes down to when we talk about personalizing and tailoring the member experience is making people think, “Hey if I were to design the perfect membership, just for me, this is actually what it would be like,” and the ability to connect directly to people where they are on their journey.” “99% of people with large customer bases are not doing any of this. People have come to expect automation and an impersonal experience. And so, if you show that you're a real person, that's going to go a long way.” “If the experience someone has inside your membership is personalized, then that member is more likely to extract the specific things that they're most interested in — essentially, that's more value.”

Is it me or has 2021 been a bit of a blur?! It's definitely been another strange year as we've all tried to navigate life running a membership in the midst of a global pandemic... But from what we've seen in our http://membershipacademy.com (membership) and https://www.facebook.com/groups/506428616152347 (Facebook) communities, you all seem to be handling it pretty well! So what have we been up to? It's been another busy 12 months for myself, Callie and the TMG team... In 2021, we've:  Created and launched our EPIC new Roadmap inside https://www.membershipacademy.com/ (Membership Academy.) Celebrated the 6th anniversary of our business. Grown our team further with the addition of our awesome Community Manager, Hannah, and...  Created another year's worth of https://www.themembershipguys.com/podcast/ (The Membership Guys) weekly podcast and season 5 of Callie's https://www.themembershipguys.com/behind-the-membership/ (Behind The Membership) podcast.  And a whole lot more besides! That being said, with only a few days left of 2021, it's time for our traditional end of year recap show. Listen for our top 10 most popular episodes of The Membership Guys podcasts in 2021.  As always, I'd like to thank you so much for your continued support of the show this year - I really appreciate each and every one of you.  Here's to an awesome 2022.  Episode Links (not in order - don't want to ruin the suspense!):https://www.themembershipguys.com/musings-money-mindset-membership/ (Musings About Money and Mindset in the Membership World) https://www.themembershipguys.com/member-retention-mistakes/ (Avoid These 6 Common Member Retention Mistakes) https://www.themembershipguys.com/competing-memberships/ (Competing with Established Memberships in Your Market) https://www.themembershipguys.com/membership-setting-goals/ (Setting Goals for Your Membership Business: A Practical Process) https://www.themembershipguys.com/membership-guys-origin-story/ (The Untold Origin Story of The Membership Guys) https://www.themembershipguys.com/member-engagement-strategy/ (How to Encourage Engagement without Nagging Your Members) https://www.themembershipguys.com/money-membership-business/ (Are You Leaving Money On The Table in Your Membership Business) https://www.themembershipguys.com/build-audience-before-launching-membership/ (How We Built Our Audience Before Launching Our Membership) https://www.themembershipguys.com/instagram-stories/ (Using Instagram Stories to Promote Your Membership) https://www.themembershipguys.com/why-people-arent-joining-your-membership-site/ (Why People Aren't Joining Your Membership Site)

Have you recently launched your membership website?  If you have then you're in the midst of a steep learning curve…  One we've all been through as membership owners.  As we're approaching the end of the year, now is the perfect time to plan what we want to achieve over the coming months…  For more established membership owners the year ahead might be fully mapped out so they know what to expect... But for those new to the membership world, what lies ahead is largely unknown. While we don't have a crystal ball to tell you exactly what's going to happen over the next 12 months... We can try our best to prepare you for some of the things you're likely to discover in your first year of running a membership site… And that's exactly what we're doing in this podcast episode.  Join us to hear 5 things you quickly learn in your first year as a membership site owner Essential Learning Points: Good customer service can be the difference between losing a member and leaving someone with a positive impression who is likely to recommend you to others. Implementing a solid onboarding process will make everything easier - for both you and your members.  The freedom, the flexibility and the fulfilment that comes from recurring revenue and making money while you sleep can make a huge difference to your life.  You can't please everyone You're probably making a bigger difference than you realize Important Links & Mentions: https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/customer-service-for-membership-sites/ (How to Handle Customer Service for Your Membership Site) https://www.themembershipguys.com/member-overwhelm/ (How to Avoid Overwhelming your Members) https://www.themembershipguys.com/why-you-need-a-kickass-member-onboarding-process/ (Why you need a kickass member onboarding process) https://www.themembershipguys.com/negative-feedback/ (How to Deal With Negative Feedback About Your Membership) Key Quotes: “Nothing ever goes 100% smoothly - that's just life. The key is how you deal with things when issues do arise.” “When you have a good onboarding process in place, your members are happier, your engagement increases, retention improves and you have far less customer service issues to deal with. That's pretty much a win for everyone” “If you have 99 happy members who love what you're doing, but have 1 unhappy member, you need to learn to focus on the 99 – those guys aren't all wrong!” “Don't take someone's silence as a sign that they aren't getting value from what you're offering, you're probably making a much bigger difference than you realize.”

Every successful membership site owner knows their numbers. If you don't know how your business is performing in key areas, then you have no basis for growth and making improvements, or any idea of whether or not your membership site is doing well or if it's in trouble. Worryingly, our Online Membership Industry Report revealed that 14% of membership site owners aren't tracking their KPIs (Key Performance Indicators) at all. And an even greater number only track a few key metrics!  This is something that needs to change.  So if you're currently not tracking metrics on your site or are measuring some, but are not sure if they're the ones you should be focusing on, then this episode of The Membership Guys podcast is for you. Join us as we explore KPIs that every membership website should be tracking.  Essential Learning Points: Different metrics to focus on for analyzing website traffic and activity  Why you need to have an in-depth understanding of your conversion rates How your churn rate impacts member retention and why you should aim for 5% to 10% Why it's crucial to measure the percentage of trial participants who become paid members How to measure the lifetime value of your members Recommended tools for reporting on member engagement Why you should track customer acquisition cost  Important Links & Mentions: https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/membership-benchmarks/ (Biggest Takeaways from the Online Membership Industry Report) https://www.themembershipguys.com/tools-reducing-membership-churn/ (The Most Effective Tools for Reducing Your Membership Churn) https://www.themembershipguys.com/member-lifetime-value/ (Why Member Lifetime Value is More Important Than Churn Rate) Key Quotes: “If you don't know how your business is performing in key areas then you have no basis for growth, for making improvements or knowing whether or not your membership site is doing well or if it's in trouble” “Member retention is as important, if not more so, than acquiring new members.” “What really matters in business is the overall profit that you're making. As the old saying goes, turnover is vanity, profit is sanity.” “Knowing that lifetime value means that when planning, advertising campaigns or any of the marketing spend, you can more accurately assess your return on investment.” 

Preparing to launch your membership website?  This can be both an exhilarating and terrifying time, with lots of tasks to tick off your checklist and limited time in which to get as many eyeballs as possible on you and your business.  So how can you make your membership launch a success? The key is to generate excitement and buzz around your site that will result in your first influx of members and give you some momentum to move forward with.  And in this episode of The Membership Guys podcast, we're sharing with you six tactics to implement to do just that.  Essential Learning Points: Why a membership website doesn't live or die based on launch alone  Why you don't necessarily need a large audience to launch your membership  How to connect with your audience and make them feel like they're involved from the get-go Different tactics to implement to get in front of a wider audience to promote your membership Important Links & Mentions: https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/behind-the-scenes-membership/ (Why You Need to Take People Behind the Scenes of Your Membership) https://www.themembershipguys.com/launching-podcast-episodes/ (Must-Listen Podcast Episodes for Launching Your Membership Website)  https://www.themembershipguys.com/attract-better-members/ (How to attract better members that will stick around long-term) Key Quotes: “Right from the get-go you'll need an initial influx of members to get your community up and running, people engaging and consuming content, and giving you feedback that will enable you to make your product even better. This in turn will make it easier for you to attract more members in the future.”  “You can still do a lot in terms of your membership launch with a relatively modest audience.” “Live video is a fantastic way of getting your personality across and really connecting with your audience to allow them to feel like they're getting to know you on a deeper level.” “There's no doubt that having a group of people who are committed to spreading the word about your membership in their own audience, especially if their audience is large, can do wonders for your membership launch.”

Do you want to transform your tweeting into real results? Unsure where to start? Social media is a tough nut to crack. You can post consistently and still see no results and no sales. The good news is that you can turn it around with some proper planning and a little help from your analytics. This episode, takes you through a 12-step social media plan to help you tweak and fine-tune your current strategy. Tune in to hear why social media is so important, why you need to audit your channels, learn from your audience, keep an eye on your analytics, and much more. Essential Learning Points:  Why social media should be key to your marketing strategy      Why you should audit your channels and your audience The importance of knowing your audience well    How to serve and build your audience How to offer value consistently Why you need to keep an eye on analytics Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) http://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/membership-setting-goals/ (Setting Goals for Your Membership Business: A Practical Process) https://www.themembershipguys.com/building-an-audience/ (How to Start Building an Audience for Your Membership Site) https://www.themembershipguys.com/behind-the-scenes-membership/ (Why You Need to Take People Behind the Scenes of your Membership) Key Quotes: “Make sure that you engage with your followers. Don't just publish content and leave it. Aim to have two-way conversations. What do your followers need help with? Ask them.” “Take steps to really develop your knowledge and understanding of your audience.” “Once you build momentum, once you've got the basics in place, refine that messaging. Refine the type of posts you're making to make sure you're not too salesy, to make sure you have a variety in how you promote your membership.”

First impressions are key, especially in the membership world. A good experience in the early days is absolutely crucial to encouraging engagement, community collaboration, and retention. But a good onboarding experience is just step one. Even if you have all the necessary steps covered, there's still more you can do to amplify and enhance that experience. In this episode, we cover five simple yet effective ways to level up your new members' experience, so they'll want to stick around for years to come. This episode covers why you should try to go above and beyond in the early days, why a personal touch can help you create a great first impression, and how to make your new members feel welcome. Essential Learning Points: Why leveling up your membership experience can boost satisfaction and retention How personal videos can go a long way How a member questionnaire can help both you and your members The importance of using segmentation Why you should consider throwing a welcome party How physical welcome gifts can be a welcome surprise Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://www.bonjoro.com/ (Bonjoro.com) Key Quotes: “Any way that you can better tailor things to each particular member's needs will massively level up their experience.” “This sort of stuff is really just about going that little bit further, putting in that little bit of extra effort to make someone's formative days and weeks inside your membership that much more enjoyable, that much more rewarding, and that much more productive.” “That sort of welcome party can be really, really good for getting that buzz, getting that excitement, and helping people make those connections early on, all of which level up your member experience.”

Is it time to finally increase the price of your membership? It's tricky to answer that because there are loads of different things to consider first. What are your costs? What value do you provide? How are the competition pricing? How can you stay competitive AND maintain a good profit margin? These are some of the many questions we're answering in this episode. Tune in to hear 11 signs that it's finally time to give your pricing a bump and why increasing your price won't make your customers run for the hills. Essential Learning Points: Why it may be time to increase your price for the first time How to price based on the value How to maintain a healthy profit margin What potential members really think about low-priced memberships How to be competitive without competing on price Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/increase-membership-pricing/ (Strategies for Increasing Your Membership Pricing) Key Quotes: “If you have already gone through a price increase before, but it's been a couple of years, then maybe it's time to think about that next increase.” “As your membership and as your business grows, you will see your expenses growing too.” “Competing on price is the worst way to compete. It is a race to the bottom.”

How do you keep the peace in your membership community? As a community leader, it's your job to make the space your members inhabit welcoming, friendly, and harmonious. But managing a big group of members can be tough. Sometimes people are rude, break the rules, others feel left out, and this leaves people feeling uncomfortable. No one wants to stick around in a toxic community. So, how do you keep the peace and deal with members who break the rules? Having a plan in place will help limit the damage and keep everyone happier. In this episode, I dive into six simple ways to maintain the harmony in your online community. Essential Learning Points: Why you need to keep the peace in your online community How to put clear rules in place and enforce them Why it's important to lead by example Why you might want to appoint moderators The benefits of encouraging members to use real names and photos Why you shouldn't only interact with the cliques Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/problem-members/ (How to Deal with Problem Members Inside Your Community) Key Quotes: “There's no point in having guidelines on what is and isn't acceptable if you're not going to enforce them.” “If you can get that accountability and that responsibility in there, then that can play a massive part in giving you a harmonious, positive community dynamic.” “One of the worst things that you can do as a community leader is to get involved in a clique within your community because that is a guaranteed way of excluding the majority of your member base.”

Do you have an online course you're thinking of taking to the next level? Wondering if an online membership would make the perfect pairing? A combination of courses and memberships can work well, but only if you get the strategy right. If you're considering an online membership alongside your course, this is the episode for you! We cover the benefits of blending the two content models together and all the different ways you can do this effectively. In this episode, you'll learn about the different considerations you need to make before choosing any particular model, including where on the journey your audience is and what they need from your content. Essential Learning Points: The benefits of combining a membership with an online course How to sell your membership as a standalone product The two main ways to combine your course and membership How to decide what strategy to use Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/membership-splinter-strategy/ (Using the ‘Splinter' Strategy to Sell More Memberships) Key Quotes: “A combination of courses and memberships can work extremely well if you get the strategy right.” “It's all about that bigger picture and figuring out where your course fits in the journey of an average student.” “With this kind of approach of courses and memberships intertwined, you can actually have some of your cake and eat it too. And you can play around with different combinations of enrolment models.”

Wow... 6 years of Membership Academy! It's been a crazy year as we adjusted to running a membership during a pandemic and refocused our efforts and attentions on new areas of growth. Listen in as Callie and I recap the highs and lows of the past 12 months of Membership Academy, and look ahead to what's in store in the next year and beyond.

How do you choose the perfect price for your membership? What's the number one thing to think about? The truth is, there are lots of different factors at play. But one thing people overlook is the idea of perceived value. Perceived value is something that isn't concrete or easy to assess. It's all about personal opinion, circumstances, the market itself, and everything in between. Tune in to this episode, where we go through all the different elements that make up a good pricing decision for your membership. We cover everything from perceived value to weighing up the practicalities, member affordability, and of course, the competition. Essential Learning Points: How perceived value affects pricing How to price according to the market Why you should look closely at the competition Pricing based on practical considerations Why the customer's affordability is worth considering Important Links & Mentions: http://membershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/membership-pricing/ (How Much Should I Charge For My Membership Website?) Key Quotes: “Membership pricing, or pricing in general, is not logical.” “Optimizing for the absolute perfect price is kind of a fool's errand because so much of it comes down to perception.” “It should be the easiest thing in the world. Just pick a number. But once you dive into it, there's just so much at play.” “Every buying decision is an individual one. Every buying decision is a personal one. What will your membership do for them?”

Are you ready to finally hire your first employee? It's an exciting yet daunting experience because there's a lot to cover and plan for. But don't worry, this episode takes you through all the steps you need to know about. In this episode, we cover the early stages of hiring an employee, how to design a smooth and seamless application and interview stage, why you need to have the finer details worked out before hiring, and how to onboard your new employee. If you're unsure where to start, this is a great starting point that takes you through the pre-hiring, hiring, and onboarding stages. Essential Learning Points:     Why good timing is so important when hiring your first employee How to determine the logistics of hiring   How to design a seamless application and interview process   Why you can't ignore the boring admin part How to onboard your new employee without leaving them in the dark Important Links & Mentions: http://membershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) http://behindthemembership.com/ (Behind the Membership)       https://www.themembershipguys.com/outsource/ (6 Tasks You Should Outsource To Make Your Membership More Manageable) Key Quotes: “I'd much rather you hold off on recruiting someone and bringing someone permanent full-time into your business, until you have more than enough financial means to actually do it.” “Don't just hire someone to perform the task, at its current standard, hire someone to be better than you to level your business up.” “Make sure you're realistic in your expectations and consistent in the type of work that you would expect people in the roles you're hiring for to complete.”  

Is your membership not attracting enough members? Are you wondering where you're going wrong? In this episode, we cover nine of the most common reasons why people don't sign up for a membership site. There might be something you haven't thought of yet, so this episode should give you some food for thought. Tune in to see if you're guilty of any of these mistakes and find out ways to fix them. Find out whether your membership struggles are down to market need, lack of research, competition or pricing. Essential Learning Points:         The importance of directly asking for the sale Why you need to ensure your membership is valuable and needed Why thorough research is the bedrock of any successful membership Niching down vs. being too broad Why trust is so important in memberships Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy)       https://www.themembershipguys.com/niche/ (Why Membership Site Owners Need to Niche Down (And STAY Niched)) Key Quotes: “People don't join memberships to stand still. They join because they have a result they want to achieve. They have a transformation they want to undergo and a goal they want to hit. So, you need to break it down as clearly as possible, how your membership will help them.” “If you're not established, if you don't have a body of work, some content they can read or listen to, recommendations, or social proof, then your audience might be more hesitant to do business with you.” “Trust is everything in business, especially with a membership site, because they're not just buying one thing from you today. They are entering into an ongoing relationship with you.”

Have you ever wondered what goes on behind the scenes of a membership? Maybe you've considered joining one in the past but just have no idea what to expect. Does your audience feel the same way about your membership? Hopefully not, but if you're looking for a way to bring some transparency, trust, and a behind-the-scenes look into your membership, then this episode is for you. I go into four simple yet effective ways to give your members a sneak peek behind the curtain at what goes on in your membership. The benefits of this marketing tactic are incredible, so tune in today to hear our ideas, how they could help, and how we use them in our own content to promote https://www.membershipacademy.com/ (Membership Academy.) Essential Learning Points:  Transparency can build trust, so take members behind-the-scenes How to use screen capture footage as a simple piece of marketing content How to use social media Stories to give insights into your day-to-day life Why you should create content that focuses on your journey Why you should showcase your members and their successes Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/behind-the-membership/ (Behind the Membership podcast) Key Quotes: “Not everyone knows what an online membership is like. If you're in an industry where online memberships aren't particularly prolific, yours might be the very first membership that your customers are encountering.” “In the online world, it can be difficult to trust. There are too many cases of people paying for something that ultimately either just didn't get delivered or was nothing like what was promised. When you have something like a behind-the-scenes video, you're showing proof that your product exists.” “Transparency can be very appealing to people. A lot of people these days feel like they need that connection with the people they choose to do business with. So transparency can go such a long way.”

Are you comfortable talking about money? Many aren't and avoid the topic altogether. Others are on the opposite end of the spectrum and will flaunt it all day on social media. As money isn't something that we talk a lot about, either here on The Membership Guys or in real life, this episode is a bit of a different one. In this episode, I explore some financial food for thought about memberships and money in general. I cover things like mental money blocks, the influence of social media, putting money to good use, and scaling your business. This episode's a bit of a different one than usual, so tune in for a talk on all things money-related. Essential Learning Points: Why our marketing isn't money focused The common money blocks that hold us back Why we shouldn't compare ourselves to people on social media How the membership model is about slow and steady growth How to put money to good use in your business Working out your effective hourly rate How scaling your business is all about mindset Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/membership-guys-origin-story (The Untold Origin Story of The Membership Guys (Episode 300 Special)) https://www.superfastbusiness.com/ (Superfastbusiness) https://www.james.co/books/work-less-make-more/ (Work Less Make More by James Schramko )  Key Quotes: “The money side of memberships is relatively boring. It's not an exciting roller coaster ride. And so, we need to make sure that we don't get complacent and take it for granted.” “When you buy cheap, you end up buying twice. And so, you start to recognize the value of investing money.” “Instead of paying yourself more and taking more per month, pay yourself the same but for doing less work.” “I love memberships because the output is usually substantially more than the input. I can spend an hour creating a piece of content. And that can help hundreds of people who then refer dozens of people, which makes me X amount of extra money for one hour of my time.”

Are you ready to build your membership website? Before you get started, there are a few key tech decisions you need to make first. These decisions will influence every element of your membership, so you need to choose wisely! How you host your website, build it, choose a domain name, and build a community are just some of the most important but tough decisions to make. In this episode, I cover five tough tech decisions you'll need to make before you can launch your website. If you're just getting started and aren't sure how to get the ball rolling, don't miss this episode! Essential Learning Points: The differences between self-hosted and using a platform When to hire a developer vs. build a website yourself What to consider when choosing a domain name How to choose the best themes and plugins for your site What to consider when building a membership community Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/build-your-membership-website-or-hire-help/ (Should You Build Your Website Yourself or Hire Help – with Martin & Lyndsay from Jammy Digital) https://www.themembershipguys.com/membership-domain-name/ (Should I Host My Membership on a Separate Domain Name?) https://www.themembershipguys.com/why-you-should-add-a-community-to-your-membership-site/ (Why you should add a community to your membership site) https://www.themembershipguys.com/starting-membership-community/ (11 Proven Tactics for Starting a New Membership Community) Key Quotes: “These are decisions that can have an impact and repercussions on so many different elements of your membership, how you run it, how you grow it, your member experience, and so on.” “WordPress is the most popular content management system in the world. And a big part of the reason for that is the fact that there are all sorts of add-ons you can install.” “If you're cash-rich but time-poor, you're probably going to hire someone. If you're the reverse of that, then the likelihood is you're going to need to build your site yourself.”

Are you considering a switch from a closed to open-door membership? Maybe you've heard about all the benefits of open membership models and want to try it out for yourself. Great! Open memberships can be a fantastic business model. It's the very same model we use for our own https://www.membershipacademy.com/ (Membership Academy). But don't just jump headfirst into the switch! If you're changing to an open membership model, it's not as easy as changing your mind and keeping the doors open all year. There are lots of things to consider and adjustments to make if you make such a big move. You'll need to think about all sorts of things like marketing, sales figures, how it will affect the community, and much more! In this episode, I share some things to know about and the best ways to prepare your membership for an enrolment change. Essential Learning Points: Why you need a solid reason for switching membership models How your approach to marketing will need to change Why you need to change your sales expectations The importance of member onboarding with an open-door membership How the membership community will change once you switch Important Links & Mentions: http://membershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/5-reasons-why-i-dislike-the-closed-door-membership-strategy/ (5 Reasons Why I Dislike the Closed Door Membership Launch Strategy) Key Quotes: “An always open membership relies heavily on evergreen marketing, having that marketing machine that works year-round. And the big piece of that is going to be your core sales funnel.” “Don't start panicking when you have a day where you don't get any sales because it's all about the long term.” “You can't get away with sloppy onboarding as much in an open membership as you can in a closed membership.”

Are you toying with the idea of switching from an open to a closed-door membership model? Hold on! Before you make the switch, there are some vital things to consider first. In this episode, I'll take you through the top things to prepare for, decide on, and consider before switching your enrolment model. Switching to a closed-door model isn't a decision to take lightly. It doesn't just affect your marketing. It can change the whole member experience as well. This episode covers some ways you can weather the storm and make the switch a smooth transition. Essential Learning Points: Why you need a solid reason for changing your enrolment model What you need to prepare for and communicate to your members How a closed-door model can change the member experience What switching to a closed-door model will do for member numbers Why you still need to market and keep people engaged throughout the year Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/closed-door-membership/ (6 Situations Where The Closed Door Membership Model Makes Sense) Key Quotes: “It just stands to reason that, if you have a product, you want to make it available and accessible for people to buy and join when the time is right for them.” “Clear, transparent communication about this change, whether you're going from open to closed or close to open, is key to really nailing this process.” “Whether your doors are open all the time or closed and only open two or three times a year, you still need to market year-round. You still need to show up in between your launches.”

Whether you are new to memberships, thinking about starting one, or have been doing it for years, there are some key things that everyone needs to know. In this episode, I share some of the admittedly boring yet super important things you need to know about running a membership. This episode covers things like insurance, tax, payments, and copyright laws – all that fun stuff! To keep your website and business fully protected, give this episode a listen in case there’s anything you’re currently missing. Essential Learning Points: How to cover the legal aspect of running a membership Why it’s important to get a hold over your finances and tax How to protect your website and content from theft What you need to know about insurance and protecting your business Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/gdpr/ (Essential Guide to GDPR for Membership Site Owners) https://www.themembershipguys.com/wordpress-membership-security/ (Keeping Your WordPress Membership Site Secure) https://www.themembershipguys.com/membership-content-theft/ (What To Do When Someone Steals Your Membership Content) https://www.themembershipguys.com/competitors-join-membership/ (Should You Allow Competitors to Join Your Membership?) https://www.themembershipguys.com/payment-disputes/ (How to Deal With Payment Disputes in Your Membership) https://suzannedibble.com/ (Suzanne Dibble’s website) https://www.facebook.com/groups/DigitalVAT2015/ (Digital VAT 2015 Facebook group) https://www.termsfeed.com/ (TermsFeed) https://termageddon.com/ (Termageddon) Key Quotes: “It’s better to be safe than sorry, and getting professional indemnity insurance generally will not cost much at all.” “The truth is most security issues for any type of membership, product, or website come from human error. So, you want to make sure that you are clued up.”  “It’s certainly advisable to get an accountant on board to help you set your membership up correctly and ensure all your tax and reporting obligations are met.”

Torno a parlarti di Social Selling su LinkedIn, in particolare del primo e più importante step di questo processo: la mappatura dei clienti prospect, per la tua azienda o per la tua rete professionale.Quali sono i vantaggi del Social Surrouding su LinkedIn?Il vantaggio che potrai avere iniziando ad applicare questi passaggi sarà quello di poter personalizzare il tuo messaggio, al fine di costruire una relazione professionale con i tuoi clienti prospect.Stai muovendo i primi passi nel mondo del Social Selling e vorresti riuscire a distinguerti? Prenota subito una consulenza ad hoc!https://academy.linkedinforbusiness.it/prodotto/consulenza-online-1-ora/Vuoi diventare anche tu un Social Seller e aumentare le vendite per la tua azienda o il tuo business? Scopri i corsi dedicati al Social Selling e all'utilizzo di LinkedIn Sales Navigator della Membership Academy di LinkedIn For Business! NOVITA'! Corso integrale LinkedIn per Sales Manager 2021: https://academy.linkedinforbusiness.it/prodotto/linkedin-per-sales-manager-2021/Corso verticale "Fare Social Selling con LinkedIn Sales Navigator":https://academy.linkedinforbusiness.it/prodotto/social-selling-con-linkedin-sales-navigator-2021/

Is your membership stressing you out? When you first started your journey to being a membership owner, the chances are you didn’t picture sleepless nights and dreading going to work. In fact, you probably imagined finally getting to live the life you always wanted ­– so, where’s it all gone wrong? Owning any business, including a membership, is going to come with stressors. That’s just a fact. But there are several things that could be happening in your membership that are making you unhappy, that you can do something about. In this episode, we talk about the eight most common areas that cause stress for membership owners. We reveal how you can manage these and make running your membership as enjoyable and stress-free as you hoped it would be! Essential Learning Points: How to adjust your expectations for your membership Why you should be focusing on the long game How to set manageable deadlines How to be realistic with your content strategy Which tasks you should be outsourcing to free up your time How to stay focused on your own progress Why setting boundaries is essential to managing stress How context can reframe your anxieties Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/outsource/ (6 Tasks You Should Outsource To Make Your Membership More Manageable) Key Quotes: “With memberships, you get to set the terms. You get to create a business of your own design that fits with your goals for your life.” “You're not creating a finished product, you're starting a journey. You have the freedom and flexibility to adapt and evolve your membership over time.” “Don't try and do everything yourself. You're not a superhero.”

Are you ready to launch a membership? Are you really ready? If you’ve been toying with the idea of launching a membership for some time, you might be wondering if the timing is right. Many business gurus out there will tell you to jump in and “just start,” but hold on! Memberships are a funny business. Launching your membership is all about timing it right. If you get it wrong, it’s much harder to change your mind or get out of it when you have paying members with high expectations. You need to do the groundwork first. In this episode, we take you through the signs that now is the time to launch your membership. These are signs that your membership will get off to a great start, has a real audience, and won’t fizzle out over time. Essential Learning Points: Why timing is so important when starting a membership The downsides of jumping into a membership before you’re ready Why you need to be clear on what you’re offering and who you’re serving How much time you need to dedicate at the beginning Why building your audience before launching a membership is the best move Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/niche/ (Why Membership Site Owners Need to Niche Down (And STAY Niched)) https://www.themembershipguys.com/toolkit/ (Membership Toolkit) Key Quotes: “The most successful memberships are the ones that solve a specific problem and serve a specific audience.” “The riches are in the niches when it comes to memberships.” “It's not about having thousands of people on an email list before you can even contemplate starting a membership. It's far more important that your following is relevant than it is huge.”

What’s the secret to marketing your membership? Spoiler: there isn’t just one secret! There are multiple different methods to try, but there are some universal truths to always bear in mind first. In this episode, we share the 12 universal truths to membership marketing. There may not be some hidden secret that will guarantee you success, but these truths apply to all types of membership (and many other businesses as well.) If you’re unsure of what marketing approach to take or whether you need to spend much time marketing at all, don’t miss this episode! Essential Learning Points: The 12 universal truths that apply to all memberships Why there’s never a one-size-fits-all approach to marketing Why building trust should be a key part of your marketing The importance of marketing and why you can’t overlook it Important Links & Mentions: http://membershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://kk.org/thetechnium/1000-true-fans/ (Kevin Kelly’s 1,000 True Fans) https://thegogiver.com/ (Bob Berg’s The Go-Giver book) Key Quotes: “Think of your membership as a painkiller, not a vitamin. You want it to be a must-have, not a nice-to-have.” “An average product that has great marketing will always beat a great product with average marketing.” “What someone says about you is worth so much more than what you say about yourself.”

There’s a lot of advice out there about memberships, some of it good, some of it downright awful! If you’re not sure who to listen to or you’re worried you’ve made a mistake about starting a membership, don’t miss this episode. In this episode, we break down the five top pieces of bad (and damaging) advice we’ve seen about running a membership. We take you through competition in the membership world, whether you really need scarcity to sell and if memberships are as dead as people claim. *Spoiler* they’re not! Essential Learning Points: How to recognize bad membership advice Why the membership model is NOT dying out Why healthy competition is good The problem with using scarcity to sell Why a closed-door membership does not mean less work Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://kk.org/thetechnium/1000-true-fans/ (1,000 True Fans by Kevin Kelly) https://www.themembershipguys.com/competing-memberships/ (Competing with Established Memberships in Your Market) https://www.themembershipguys.com/money-membership-business (Are You Leaving Money On The Table in Your Membership Business?) Key Quotes: “It’s fine to leave money on the table if it’s not a table you want to sit at.” “If you’re building your business and basing your strategy on whatever’s in vogue this month, then that’s the wrong approach.” “We shouldn’t be scared off by the existence of competition or worried that a market is too oversaturated. In fact, it’s more of a worry if there’s no competition.”

How can you launch a membership without any audience? The simple answer is you don’t have to. You need to put in the work to build that audience first.   That’s exactly what we did, and in this episode, we share all the little details that went into building our audience BEFORE we launched the Membership Academy. So, join me on a trip down memory lane. We’re talking about the early days of The Membership Guys and what we did six years ago to get where we are today. We share detailed tips on content marketing, blogging, building your email list, and gaining interest before you even sign up your first member. Essential Learning Points: It doesn’t take thousands of dollars to launch a membership You don’t need a huge email list to launch your membership What steps you can take to build interest in your membership The importance of a solid launch strategy Where The Membership Guys are today. Important Links & Mentions: https://www.themembershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.com/books/ (Member Machine book) https://robbiekellmanbaxter.com/the-membership-economy/ (Membership Economy) by Robbie Kellman Baxter https://www.superfastbusiness.com/ (Superfast Business) https://www.themembershipguys.com/toolkit/ (Membership Toolkit) Key Quotes: “Do what you can with what you have.” “We hated having to turn people away and not being able to give them a suggestion of where to go.” “450 people on an email list…you’re not going to brag to many people about that. It’s still fairly small…but it was big enough.”

How do you make your membership ‘stickier’? By that, we mean, how do you get members to stick around for your content? The key is to give them something worth sticking around for. You might have great content on the horizon, but do you members know about it? In this podcast episode, I share seven simple ways to let your members know about all the amazing things you have planned for future content. Most of these are simple tweaks you can do today, such as posting on social media or emailing your members. We also share some less commonly known tactics to showcase upcoming valuable content. Essential Learning Points: Why it’s so important to signpost future content How to use the ‘Pain of Disconnect’ or FOMO to keep your members interested Why an upcoming content list is a simple way to signpost future value The types of future content you should promote and how How to use future content to influence current content. Important Links & Mentions: https://www.membershipacademy.com/ (The Membership Academy) https://www.digitalmarketer.com/ (Digital Marketer) https://memberoni.membershipacademy.com/ (The Memberoni theme) https://www.addevent.com/ (AddEvent) https://www.themembershipguys.com/choosing-a-theme-for-your-membership-site/ (7 Things to Consider When Choosing a Membership Site Theme) https://www.themembershipguys.com/member-retention-tips/ (21 Quick Tips for Improving Member Retention) Key Quotes: “Memberships are a value exchange.” “The true value from a membership comes from the things the content enables, the results, the wins, the success stories.” “You’re giving them a glimpse at a possible future that they could have, in terms of outcome, transformation, results, wins, if they actually apply the content that is being released.”

The one about Smucker's new logo, content repurposing and The Goonies - TG13  00:00:00 Introduction  Here are your hosts, Roger and Pascal.  00:01:22 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:09:16 Content Spotlights   ROGER: Smucker's New Logo: https://www.bakingbusiness.com/articles/51915-new-corporate-identity-shows-smuckers-evolution (https://www.bakingbusiness.com/articles/51915-new-corporate-identity-shows-smuckers-evolution)  PASCAL: How to segment your content for ultimate repurposing with lessons from tv talk shows by Amy Woods at Content 10x  https://www.content10x.com/how-to-segment-your-content-for-ultimate-repurposing-with-lessons-from-tv-talk-shows/ (https://www.content10x.com/how-to-segment-your-content-for-ultimate-repurposing-with-lessons-from-tv-talk-shows/)  00:24.14 Marketing Tech and Apps   ROGER: Podcasting Apps:  PocketCasts: https://www.pocketcasts.com/podcast-player/ (https://www.pocketcasts.com/podcast-player/)  Spotify: https://www.spotify.com/uk/ (https://www.spotify.com/uk/)  PASCAL: Google treasures  Google Collections: add links, images, and places from Google search results to Collections to find them and share them later quickly https://nerdschalk.com/what-is-google-collections/ (https://nerdschalk.com/what-is-google-collections/)  Google Jam Board: a digital whiteboard that lets you sketch ideas and save them in the cloud https://gsuite.google.co.uk/intl/en_uk/products/jamboard/ (https://gsuite.google.co.uk/intl/en_uk/products/jamboard/)  00:34:12 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:41:44Creator Shout Outs  PASCAL: Mike Morrison and Callie Willows | PODCAST: The Membership Guys celebrating five years of Membership Academy https://www.themembershipguys.com/celebrating-the-5th-anniversary-of-membership-academy (https://www.themembershipguys.com/celebrating-the-5th-anniversary-of-membership-academy)  ROGER: Kathryn Knowles Practical Protection Podcast – Vicky Churcher Living with a Heart Condition. https://practical-protection.co.uk/vicky-churcher-living-with-a-heart-condition/ (https://practical-protection.co.uk/vicky-churcher-living-with-a-heart-condition/)  00:49:13 Film Marketing  This week we talk about The Goonies which is celebrating its 35th birthday with a 4K blu ray release. It's the surprisingly adult tale of a band of kids looking for buried treasure and has inspired many films since and launched the careers of many fine actors.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  Marketing Tech and Apps  This Week in History  Creator Shout Outs  Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)?  Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/)  Roger Edwards: https://rogeredwards.co.uk/services/...

In this week's episode, I'm talking to Mike Morrison, one of the most experienced guys when it comes to designing, building, and marketing membership businesses. Mike Morrison is the co-founder of The Membership Guys and Membership Academy, the host of a popular podcast, international speaker, and author of two bestselling books. He has also been featured on the likes of Social Media Examiner, Huffington Post, and Net Magazine. In this episode: How Membership Guys came about The Apple app content marketing strategy The difference between membership sites and online courses Do you need to have an audience before launching? From audience to devoted community The number one factor that drives profitability The fallacy we struggle to accept The most transcendent moment of a membership owner Beyond the sale: The marketing flywheel Mike's #1 tip to make marketing human How to not lose sight of the person in front of you

Creating recurring income with a membership Online memberships have proved to be a really successful model for business with a number of benefits for the business owner. A recurring revenue, job fulfilment, lifestyle choice – these are all pluses for you as a business owner, however, above all the key to successful memberships is making sure there are benefits for the members too. The term membership is really broad – it technically describes any site where you have to log in – but the thing they all have in common is that content and community are at the heart of what they do. Mike Morrison, one half of The Membership Guys, a website dedicated to helping clients set up successful memberships online, explains in this insightful podcast, why memberships are so powerful and how you can go about setting one up for your own business. Mike is the host of a popular podcast, international speaker, author of two bestselling books and has been featured on the likes of Social Media Examiner, Huffington Post and Net Magazine. Behind The Membership (2019): https://www.themembershipguys.com/books   What we discuss: How memberships can help with your lifestyle choice The freedom of having a recurring revenue Why everyone feels the need to be connected The steps you can take to build your membership What you will learn: How to build up your audience and membership The type of content to include on your site What people are looking for in a membership The importance of creating an online community   To find out more about starting your online membership, take a look at the free content and resources at Themembershipguys.com For help building your membership, join the Membership Academy at membershipacademy.com   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  

Mike Morrison is one half of the Membership Guys and Membership Academy, an online membership for… teaching people how to create and grow membership sites. Yep... a membership for memberships. In this episode I talk to Mike about his membership journey, how to start a membership (And should you?!) and he shares his top tips for growing a profitable site.