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Welcome to the Marketing Insights Podcast Series. Each brief, marketing expert-hosted podcast will provide you with tips, trends and insights on relevant, practical and high interest topics that both you AND your students can use. Be sure to share with your students and/or colleagues and subscribe…

McGraw-Hill Education


    • May 8, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 13m AVG DURATION
    • 95 EPISODES


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    Latest episodes from Marketing Insights

    Catch Me if You Can

    Play Episode Listen Later May 8, 2025 32:14


    In this episode of Marketing Insights, entitled, “Catch Me if You Can,” we're flipping the script on career conversations with a special guest who knows exactly what it takes to help professionals—whether you're just starting out, scaling up, or somewhere in between—land the opportunity of their dreams.Joining host Shanita Akintonde at the mic is Missy Stella, powerhouse Senior Recruiter at LaSalle Network, who shares real talk on how to position yourself as the catch in today's competitive job market.Together, they cover the moves that matter—from resume glow-ups and personal branding power plays to industry intel every ad exec should know. Whether you're a rising star or a seasoned strategist looking for your next big break, this episode will help you sharpen your edge and chart your course. Get ready to learn how to catch—and keep—the career you've been chasing. #CareerAdvice #CareerStrategies #CareerCoaching #PersonalBranding #MarketingInsights  #LaSalleNetwork #ShanitaSpeaksLLCPodcast Transcript

    Segmentation Strategy in the Age of AI

    Play Episode Listen Later Apr 24, 2025 12:16


    This “Executive Perspective on Careers in Marketing” interview features Jaime Gaudet, Market Director at Aflac. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits with Jaime to discuss segmentation strategy in the insurance industry and the impact of AI and technology advances on AFLAC. Tune in for insights and career advice that will certainly inspire your creative and marketing strategy skills!Podcast Transcript

    Crisis Brands

    Play Episode Listen Later Apr 10, 2025 27:12


    In this podcast, Professor Shanita Akintonde discusses how some of the world's biggest brands, including some she's worked for, handle crisis situations. This is a don't-want-to-miss episode for those looking for time-tested tips.Podcast Transcript

    Supa Dupa Super Bowl Brands, Part 3

    Play Episode Listen Later Mar 6, 2025 24:15


    This Super Bowl wasn't just about football—it was about data-driven storytelling, audience connection, and making the most of every impression. Join Marketing Maven Shanita Akintonde on her podcasting playing field as she shares seven "Touchdown Tips for Marketers!" #SuperBowl2025 #MGH #MarketingInsights #ShanitaSpeaksLLC

    Pathways to Career

    Play Episode Listen Later Feb 20, 2025 39:44


    This podcast provides insights from Marketing Insights podcast host Career Coach Shanita Akintonde and two guests: Jennifer Halperin, Internship and Career Advisor, Columbia College Chicago, and Gregg Orloff, Founder and Executive Search Consultant, Roberts & Ryan. The group discusses long-term industry trends and practical advice for finding your pathway to a career. #JobSearch #MarketingJobs #Careers #MarketingInsights #CareerCoaching #ShanitaSpeaksLLCPodcast Transcript

    Sales & Marketing Synergy

    Play Episode Listen Later Feb 6, 2025 11:41


    This “Executive Perspective on Careers in Marketing” interview features Bryan Bedford, Global Industry Director for Retail, Hospitality, Sports, Media, and Entertainment at Cisco. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits Bryan about the integration of sales and marketing, the opportunities in the shifting tech landscape, and advice for current marketing students. Tune in for insights that will inspire your creative and marketing strategy skills!

    New Year, New Brands

    Play Episode Listen Later Jan 23, 2025 17:39


    As we step into this new year, join Marketing Maven Shanita Akintonde as she shares the playbook used by top brands—they don't just sell products—they help people become the best versions of themselves. Just as she does in every Marketing Insights episode. #podcast #MarketingInsights #MGH #MarketingTips #Brands #Branding #Nike #Starbucks #Lego #Peloton #Headspace #ShanitaSpeaksLLC 

    Marketing Algorithms

    Play Episode Listen Later Jan 9, 2025 9:13


    This “Executive Perspective on Careers in Marketing” interview features Strategy Zoo Founder and CEO, Morgan McKell. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits Morgan about marketing algorithms and the impact on business growth strategy efforts in the rapidly changing world of marketing. Tune in for insights that will undoubtedly inspire your entrepreneurship and creative thinking!

    Want to Get Hired? Ditch the DoDo for YOLO!

    Play Episode Listen Later Dec 5, 2024 27:42 Transcription Available


    Join Marketing Expert and Career Coach Shanita Akintonde for Part 1 on getting hired in a Hybrid world. This Marketing Insights edition marks her 50th episode and counting, and Professor Akintonde is clearly in a celebratory mood as she shares her time-tested career strategies. #GetingHired #CareerAdvice #CareerTips #ShanitaSpeaksLLC #McGrawHill

    Silver Spending Shoppers: Tapping into the Over-50 Consumer Market.

    Play Episode Listen Later Nov 18, 2024 20:43


    Join Marketing Expert and Silver Spender herself, Marketing Insights host Shanita Akintonde, as she shares insights on reaching the 50+ audience.  She is joined on this journey by Senior Sally, herself a veteran Silver Shopper.  This isn't about age; it's about understanding a stage of life filled with freedom, wisdom, and spending POWER! #SilverShoppers #Silver Spenders #Marketing Insights #TargetMarkets #ShanitaSpeaksLLC

    Beetlejuice Brands

    Play Episode Listen Later Oct 18, 2024 18:40 Transcription Available


    After listening to this episode, you'll walk away with 10 Beetlejuice Branding lessons for building an unforgettable brand, complete with real-world examples. Marketing expert and Marketing Insights host Shanita Akintonde will share tips on how to move your brand from obscurity to one that is instantly recognizable,  ways to reinforce your message with consistency, and ideas for keeping competitors on edge. It's a don't-want-to-miss episode just in time for you to Fall Forward!#Beetlejuice #Beetlejuicebrands #McGrawHill #Marketinginsights  #Podcast  #ShanitaSpeaksLLC

    Bipartisan Brands

    Play Episode Listen Later Sep 24, 2024 10:21


    I know we usually jump straight into marketing tips and insights, but this episode has a bit of a twist. We're talking about something near and dear to all of us in the marketing world—brands and their connection to politics. And with the 2024 Presidential Election right around the corner, it's the perfect time for host @Professor Shanita Akintonde to unpack this! #BipasrtisanBrands #MarketingInsights #MarketingTips  #PoliticalAdvertising #ShanitaSpeaksLLC

    Airborne Brands

    Play Episode Listen Later Apr 11, 2024 15:02 Transcription Available


    Fly, Fly away!! There's not a more pleasant way to get away! At least for SOME people.  Just ask your favorite Podcast Professor, Shanita Akintonde. This marketing consultant and entrepreneur has a suitcase full of brands that support her travels around the world.

    Mardi Gras Marketing

    Play Episode Listen Later Mar 7, 2024 6:05


    Mardi Gras is a festive occasion rooted in culture, community, and good Creole food. In this special edition of her Marketing Insights podcast series,  Marketing Maven Shanita Akintonde invites listeners to grab some beads, bite some beignets, and listen in as she shares innovative ideas from this New Orleans tradition. #MardiGras  #MGH #Marketing #McGrawHillMarketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    Bad, Bad Brands (as in very, very good)

    Play Episode Listen Later Feb 15, 2024 8:17


    Join @Professor Shanita Akintonde as she explores the lands of Bad, bad (as in very good) brands. The baddest brands in the whole Marketing land (scape). Be sure to Post, Share and Like! #ShanitaSpeaks #BadBrands #EmbraceChange #McGrawHill #MarketingInsights. #Nintendo #Nokia #Patagonia Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    Signed, Sealed Delivered Brands

    Play Episode Listen Later Jan 11, 2024 10:26


    Get ready to kick down the podcasting door in 2024! It's your Marketing insights host Professor Shanita Akintonde with another insightful gem. Her January 2024 marketing jamboree is entitled Signed, Sealed, Delivered brands and it's yours! #ShanitaSpeaks #MarketingInsights #McGrawHill #Brands #Branding Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    Bottoms Up Brands

    Play Episode Listen Later Sep 27, 2023 16:26 Transcription Available


    Join Marketing Maven Shanita Akintonde as she gives you a ‘peek underneath‘ brands that delve into the undergarment industry. She calls them “Bottoms Up brands.” Throw your hands up and don't miss another great listen! #CalvinKlein #Hanes #VictoriaSecret #ShanitaSpeaks #BottomsUpBrands Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.Podcast Transcript

    Doggone Brands

    Play Episode Listen Later Jul 14, 2023 9:21


    Join Marketing Maven Shanita Akintonde as she shares insights about products, goods and services are “Top Dog” amongst the “doggylicious” options out there. So, let's wag our tails, bark with excitement, and explore the world of pawsome products that are tailor-made for furry pals. After all, every dog deserve the best, and these brands are here to make dog owners' lives even more wag-tastic! Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    Calling all Cat Lovers!

    Play Episode Listen Later Jun 26, 2023 22:30


    Attention, fabulous feline fanatics! Whether you're a dedicated cat mom, dad, or an all-around cat whisperer, you simply can't miss this chance to join marketing maven Shanita Akintonde on her meowgical journey of sharing top-notch brands that will make your fur baby's heart flutter. Take 10 minutes to learn five ways to spoil your purrfect companion. From grooming goodies to toys that make their tails twitch with delight, this podcast, Cool Cat Brands: How To Get Those Frisky Felines to Look and Behave Their Best, has all the feline essentials covered!

    Executive Perspective on Career in Marketing: Interview with Steve Devore, Chief Client Officer at The Mars Agency

    Play Episode Listen Later May 16, 2023 16:14


    Steve is the Chief Client Officer at The Mars Agency, the largest, independently-owned shopper commerce agency in the world. Steve has spent almost 25 years agency side and in 2011, he founded TWINOAKS, a sister agency to Mars, based in Dallas. He has worked with companies including P&G, Pepsico, Coca-Cola, Keurig Dr Pepper, Campbell's, Conagra, and Anheuser Busch. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits Steve about his career, the rapidly changing world of marketing, and his advice for current students.Podcast Transcript

    Executive Perspective on Career in Marketing: Interview with Melissa Lowry, Chief Marketing Officer for Zelle

    Play Episode Listen Later May 16, 2023 11:01


    As the Chief Marketing Officer for the Zelle brand, Melissa leads their marketing and communications strategy, execution, and results and manages a world-class marketing organization responsible for functions including brand strategy, B2B marketing, internal and external communications, digital operations, and integrated consumer-facing campaigns. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits with Melissa about her career, the rapidly changing world of marketing and the advice she has for current students.Podcast Transcript

    Mentoring Matters

    Play Episode Listen Later May 16, 2023 12:55 Transcription Available


    Mentoring. Matters. So do you. Listen in as Career Coach Shanita Akintonde shares her personal story on how to combine both. #MentoringMatters #CareerDevelopment #ShanitaSpeaksLLC #LeadershipSkills #Mentors #MarketingInsights #Podcast #McGrawHill Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.Podcast Transcript

    Able-bodied Brands

    Play Episode Listen Later Apr 10, 2023 17:19 Transcription Available


    Happy Spring! Time to shake out your bunny tails and prepare your earlobes for an EGG-cellent Marketing Insights podcast entitled Able-bodied brands. This special episode is courtesy of Marketing Insights host, educator, author, career coach and Diversity, Equity and Inclusion expert @Professor Shanita Akintonde #marketingexpert #Marketing #Advertising #DEIExpert #ShanitaSpeaksLLCMarketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.Podcast Transcript

    To Influence or Not

    Play Episode Listen Later Feb 10, 2023 21:11 Transcription Available


    Influencer Marketing is no longer simply a term; it's a strategy, tactic, and moneymaker. Join Marketing Expert Shanita Akintonde as she shares some of the creations that occur behind the content. #ShanitaSpeaksLLC #McGrawHill #InfluencerMarketing #MarketingInsights Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.Podcast Transcript

    Conversational Marketing

    Play Episode Listen Later Feb 9, 2023 13:04 Transcription Available


    Conversational marketing aims to create relationships with the customer by building trust through conversations and by making the buying experience as smooth and easy as possible. Interested in more from Greg Marshall & Mark Johnston? Visit their blog site at https://marshall-johnstonmm.com/.Podcast Transcript

    The Impact of Block Chain on the Future of Marketing

    Play Episode Listen Later Jan 12, 2023 9:57 Transcription Available


    Blockchain in marketing can create more a secure relationship between brands and their customers, allowing them to design more targeted advertisements without needing to share so much data with so many companies. Interested in more from Greg Marshall & Mark Johnston? Visit their blog site at https://marshall-johnstonmm.com/.

    Beloved Brands

    Play Episode Listen Later Jan 5, 2023 36:52


    The new year is here, and Marketing Maven Shanita Akintonde invites all marketers ready to capture the hearts of consumers to listen to her latest podcast and learn how to do it! @McGrawHill @ProfessorShanitaAkintonde #MarketingInsights #BelovedBrands

    Revisiting Gen Z Consumers – How will they Redefine Marketing?

    Play Episode Listen Later Dec 2, 2022 10:33


    Generational marketing is an important approach to how marketing managers do segmentation, targeting, and positioning. The Gen Z age group has been engaged in the most transformational period from childhood to adulthood and did not have the traditional “American” experience during those years due to the pandemic's disruption. Interested in more from Greg Marshall & Mark Johnston? Visit their blog site at https://marshall-johnstonmm.com/. #McGrawHill #GenZ #Marketing #StrategicMarketing #generationalmarketing #segmentation #targeting #postioning

    The Reality of Augmented Reality Marketing

    Play Episode Listen Later Nov 14, 2022 9:06 Transcription Available


    Putting the customer into the product experience is an important mantra in today's marketing strategy. Augmented Reality enables a company to enhance the customer experience by placing them in the middle of the experience whether it's trying on clothes or redesigning their living room. Interested in more from Greg Marshall & Mark Johnston? Visit their blog site at https://marshall-johnstonmm.com/.Podcast Transcript

    Executive Perspective on Career in Marketing: Interview with Tina Cassidy, Chief Marketing Officer at GBH

    Play Episode Listen Later Nov 2, 2022 9:38


    As Chief Marketing Officer at GBH, Tina Cassidy is the steward of a legacy brand at a time of massive change in how audiences consume media. In this edition of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits with Tina about her role in growing audiences and support for public media, as well as repositioning a brand that produces iconic PBS programs such as American Experience, Frontline and Antiques Roadshow. Tina and Shane provide insights that can help marketers navigate a rapidly changing media environment. @DrShaneHunt @TinaCassidy2 #McGrawHill @Marketing Shane Hunt, LinkedIn: https://www.linkedin.com/in/shane-hunt-b9a59980/ Tina Cassidy, https://www.linkedin.com/in/tinacassidy/

    More than ¡Hola! What Marketers Need to Know about Hispanic Consumers

    Play Episode Listen Later Oct 31, 2022 28:46


    More than ¡Hola! What Marketers Need to Know about Hispanic Consumers. In this special Marketing Insights episode, host Shanita Akintonde shares an interview she conducted with fellow diversity in marketing consultant Jacqueline Camacho Ruiz, president and founder, JJR Marketing, an award-winning marketing and public relations agency. Their conversation took place as part of a LinkedIn Live series hosted by The American Marketing Association, Chicago Chapter (AMAC) in October 2022 and is reshared here. AMAC hosts LinkedIn Live on the third Wednesday of each month at noon CST. To receive AMAC LinkedIn Live notifications register here: https://www.linkedin.com/company/amachicago/ #DEI #diversityandinclusion #McGrawHill #AmericanMarketingAssociation #AMAC #JJRMarketing #ShanitaSpeaksLLC Host: Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    The Ten Brand Commandments

    Play Episode Listen Later Sep 26, 2022 12:45 Transcription Available


    Rinse and Repeat. That's a ready-made mantra behind many successful Holiday marketing messages. Learn several other tips from marketing expert Shanita Akintonde as she shares Ten Brand Commandments for creating memorable Boootifully buoyant, Peppermint Patty-placed, Candy-Cane laced campaigns.  Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences, and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.Podcast Transcript

    Executive Perspective on Career in Marketing- Interview with Alan Miller, President of the COLLiDE Agency

    Play Episode Listen Later Sep 9, 2022 7:49 Transcription Available


    Marketing today is vastly different than just a few years ago and understanding how organizations across industries leverage and support their marketing efforts is critical to success. In this edition of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University interviews Alan Miller, President of the COLLiDE Agency. He shares his thoughts on what he wished people knew about marketing, the essential elements for sports marketing success, and the advice he would give current College students interested in a career in marketing. Alan and Shane provide insights that can help marketers today as well as those who will be shaping the marketing industry of tomorrow.

    Put Down the Duckets Part 2

    Play Episode Listen Later Aug 17, 2022 22:31 Transcription Available


    The topic of LGBTQ+ marketing is not limited to the month of June. Winning marketers take pride in strategically reaching diverse demographics 12 months out of the year. Listen in as Marketing Sheroe Shanita Akintonde shares the second episode of bite-sized branding tips on how to build a champion brand. LinkedIn: Professor Shanita Akintonde IG: @_SHANITASPEAKS #advertising #branding #marketing #marketinginsights #highered #DEI #DEIB #DEILeaders #diversity #equity #inclusion #diversitymatters #diverseculture #inclusivemarketing #shanitaspeaksLLC #mcgrawhill #marketingadvice #marketingmatters @_ShanitaSpeaks @American Marketing Association @American Advertising Federation @Columbia College Chicago @NAWBO National @NAWBO Chicago

    Put Down the Duckets

    Play Episode Play 36 sec Highlight Listen Later Jun 27, 2022 15:54 Transcription Available


    According to Marketing Sheroe and Diversity and branding expert Shanita Akintonde, Pride Month (and beyond) is when inclusive brands must “Put Down the Duckets” in order to become LGBTQ+ brand CHAMPIONS. Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.  She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.Podcast Transcript

    C.A.R.E. Bear (er) Brands

    Play Episode Listen Later May 16, 2022 11:54 Transcription Available


    Want to ACTIVATE strategies that reach female consumers? Interested in creating ROCK STAR brands that connect with women? Tun in to Marketing Sheroe and DEI Expert Shanita Akintonde as she provides “care shares” you can apply today! @_shanitaSpeaks #ShanitaSpeaksLLC @McGrawHill #MarketingMarketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.  She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    W.O.L.F Brands

    Play Episode Listen Later Apr 18, 2022 14:20 Transcription Available


    Marketing Sheroe Shanita Akintonde is up to her usual brand forecasting antics. In this podcast, she examines why Brands that cry W.O.L.F (Woke Opportunities to Leverage Facts), particularly in the Social Media realm, are ahead of the curve. @McGrawHill @_ShanitaSpeaks 

    Unboxed Brands

    Play Episode Listen Later Mar 17, 2022 16:50 Transcription Available


    Join Marketing Sheroe @ShanitaAkintonde as she shares a concept she developed called "Unboxed Brands." This shortlist of companies remain rooted in core values and beliefs, regardless of the cost, which depending on the circumstances may be daunting. However, the overall value is immeasurable, as Sheroe Shanita and the brands she profiles in this podcast have discovered. #McDonalds #Starbucks #PepsiCo #CocaCola #Value #GroundedReality #WomensHistoryMonth Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences, and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    Supa Dupa Big Game Brands

    Play Episode Listen Later Feb 7, 2022 18:25 Transcription Available


    Tired of not meeting target product sales goals?  Want to learn how to develop a CHAMPION brand?  Join Professor and Marketing Sheroe Shanita Akintonde as she shares FIVE lessons learned from her advertising Aunties (and Uncle) guaranteed to heighten your brand's presence to Super Bowl levels!@McGrawHill  @_ShanitaSpeaks  #Marketing #Superbowl #SuperbowlAds  Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences, and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    Déjà vu? COVID Impact Part II

    Play Episode Listen Later Jan 17, 2022 12:12 Transcription Available


    It's an ever-evolving landscape for sales and marketing professionals as remote work and virtual communication are here to stay.Join Dr. Shane Hunt, Dean of the College of Business (Idaho State University), and Dr. John Hansen, Professor of Marketing and Director of the Center for Sales Leadership (University of Alabama-Birmingham) as they discuss the continued impact of COVID-19 on retailers, supply chain, logistics, management, and sales.In this follow-up, both professors speak to the new environment of panic consumerism, forecasting disruption, and the challenge of sales professionals managing customer expectations in the height of the Omicron variant.How are these industries with sales and marketing professionals thinking through tactics and strategies differently? What's the long-term impact? Tune in to learn more! #mcgrawhill #marketinginsights #marketing #americanmarketingassociation #huntmellodeitz @DrShanehunt

    Down in the DM (Direct Marketing)

    Play Episode Listen Later Jan 6, 2022 14:55 Transcription Available


    For marketers who want to meet consumer demands with more precision, ProfessorShanita Akintonde has the solution. Go down in the DM (direct marketing) with abandon!Not only does this strategy save money, when implemented correctly it can lead to increased brand loyalty and sales. Listen in to learn how it works.@_ShanitaSpeaks @McGrawHill @ 4A's @AMA_Marketing #EmailMarketing #DirectMarketingMarketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

    Everybody Was Squid Game Watching

    Play Episode Play 26 sec Highlight Listen Later Dec 8, 2021 22:32


    This week Shanita explores marketing lessons that inform best practices when targeting Asian communities.#SquidGame #Netflix #Marketing@ColumChiComm @AMA @AAF @CAF @PRSA @McGrawHill @_ShanitaSpeaksMarketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.   

    Superstitious Brands

    Play Episode Listen Later Nov 5, 2021 10:06


    This week's topic? SPOOK-tacular strategies. Shanita will share tips for tying superstitious beliefs into marketing tactics that drive consumer purchasing decisions.#SuperstitiousBrands #ConsumerBehavior@McGrawHill @NSA @PRSA @ColumChiComm @AMA @AAF @CAF  Marketing Maven Shanita Akintonde personifies passion and purpose.  With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.   

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