Podcasts about pinegate road

In this episode, we talk with Alyssa Houseknecht, a seasoned commercial filmmaker, to explore the delicate balance between creativity and business acumen in the world of commercial filmmaking. Join us as we delve into effective strategies for pricing, client acquisition, and enhancing your business's overall impact. Key Takeaways  You'll learn effective strategies for appropriately pricing your work, ensuring you're compensated for your skills and effort.  Discover the secrets to attracting and securing better clients, elevating the quality of your portfolio. Gain insights on broadening the impact of your video business, making a mark in the industry, and fostering meaningful connections. About Alyssa Houseknecht Lyss is CEO and Creative Director of her boutique agency, Confidante Co. where she specializes in brand strategy. She helps influential entrepreneurs design Confident Brands–because design is more than things just looking “pretty.” Using her 7-step framework, Alyssa has proven that a Confident Brand will create impact and income. Lyss is used to being on stage or in front of a microphone as she is a trained vocalist and actress. These days, she uses those skills to present practical information dynamically. She has been featured on global summits like Monetize Your Genius, top-rated podcasts like Real Personal Branding Podcast, and featured as a guest masterclass teacher for Pinegate Road, Forever Friday, among others. For years, Lyss was a brand designer at a successful multi-million dollar company in New York. Feeling stifled, she left the corporate agency world in pursuit of freedom. Nowadays you'll find her consulting with top entrepreneurs, speaking at summits, and looking for the next great place to travel. As she enjoys living and working nomadically... and trying out a negroni in every new place she visits. In This Episode [00:00] Welcome to the show! [05:35] Meet Alyssa Houseknecht [08:04] Working with agencies [11:46] Conquering cold outreach [21:40] Staying consistent [25:34] Marketing case study [29:36] Marketing with video [34:29] Freelance vs Business Owner [43:13] The importance of mindset [45:36] Connect with Alyssa [46:20] Outro Quotes  "It's not just about shooting videos; it's about crafting a narrative that aligns with your business vision." "When you understand your worth, you set a standard in the industry." "The right clients don't just bring you business; they bring you joy and a sense of achievement." "Your impact extends beyond the screen; it's the value you bring into every project." Guest Links Find Alyssa Houseknecht online Follow Alyssa Houseknecht on Instagram Follow Confident Company on Instagram Grab your free copy of the Confident Brand Guide Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th!Imagine an easy, slow morning: you wake up, have breakfast with your family, do an activity with your kids or explore a hobby on your own, work for a couple of hours, then have the rest of the day to yourself. This reality is attainable, but more importantly, you don't need to sacrifice income when you make shifts to get to a more aligned schedule. Today Giselle & Jen chat with Kelsey Kerslake all about her journey from *needing* to make some quick cash to pay her bills to owning and running a 7-figure business.Kelsey Kerslake is a multi-passionate CEO of two companies: Pinegate Road, and the Aligned Business. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presences for over a decade. She is a business strategist, coach, and mentor for service-providers, coaches, and educators looking to scale their online businesses in complete alignment with the lives they want to live and the values they hold. She deeply believes that everyone has the potential to make their dreams reality and her businesses help online business owners define their future vision and literally bring it to life through coaching, strategy, design, and websites.Inbox Question:"How do you get the client to agree the project is finished?" - Jessica RobinsonLinks Mentioned:Kelsey's Instagram: instagram.com/kelseykerslakeThe Aligned Business Academy: pinegateroad.com/academyThe Aligned Business Mastermind: pinegateroad.com/mastermindKelsey's Website: pinegateroad.comKelsey's resources: pinegateroad.com/grow-your-bizConnect With Us:Our Free Facebook Community: www.facebook.com/groups/betterbranddesignerPodcast Website: www.betterbranddesigner.comPodcast Resources Page: betterbranddesigner.com/resourcesPodcast Instagram: instagram.com/betterpodcast

Aligning your core values with your business practices will attract a diverse audience, inclusive to all types of people. On this week's episode, Dr. Raymona talks with Kelsey Kerslake about acknowledging biases, actively building relationships, and the value of building a diverse network.No one is perfect, and by pretending to be is showing a bland version of who you are that won't resonate with anyone”, says Kelsey Kerslake, CEO of Pinegate Road and The Aligned Business. Kelsey gives us her top three ways to increase inclusivity and build a diverse network and talks about how to audit your own practices continuously.You can find Kelsey on…Instagram https://www.instagram.com/kelseykerslake/?hl=enLinkedIn https://www.linkedin.com/in/pinegate/Facebook https://www.facebook.com/groups/thealignedbusiness/about/Want more from Dr. Raymona?Instagram https://www.instagram.com/drraymonahlawrence/?hl=enLinkedIn https://www.linkedin.com/in/drraymonahlawrence/Facebook https://www.facebook.com/drraymonahlawrence/Thank you for listening! ~Dr. Raymona

As solopreneurs we're used to wearing many hats and doing many things by ourselves, but if you want to grow and scale your business there comes a point where you have to start outsourcing tasks and subsequently, building a team. And this comes with its own set of struggles. My guest today is here to talk all about the messy middle of scaling and growing your business as a solopreneur!    Kelsey Kerslake is Founder and Creative Director of Pinegate Road. She is also a mentor for online business owners. Her passion is supporting online service providers, coaches, and educators to help them lead businesses and live lives that are fulfilling and profitable. Over the last decade, she has helped hundreds of online business owners build their brands and online presences, while successfully running a sustainable 6-figure virtual design agency. Now, she's gotten to a point where work-free days with her family are her new norm!    In today's episode, we cover: How and why Kelsey started her agency Challenges of scaling your business and how to overcome them  Setting boundaries as a business owner  Coaching side of Kelsey's business and why she decided to pause her agency work  The messy middle of transitioning and pivoting a business  Future plans for Kelsey's business(es) Thank you so much for joining me!   Let's connect! Send me a DM on Instagram! https://www.instagram.com/haleyejohnson/    Check out my website https://www.haleyejohnson.com/    Check out how we can work together https://thepropegy.com/work-with-us-2/    Ready to start using LinkedIn but feeling overwhelmed? I'm giving my podcast listeners their first month of Thought Leaders Collective for FREE! Thought Leaders Collective (TLC) is the next big thing when it comes to LinkedIn thought leadership, content creation, and community among online service providers. Members enjoy weekly thought leadership prompts, co-working sessions, quarterly strategizing workshops and more! It's just $27/month but you can get started TODAY for FREE. Just go to http://thepropegy.com/tlc click "JOIN NOW" and enter code "messy" at checkout. I cannot wait to see you inside and on LinkedIn!   Resources mentioned in this episode: Connect with Kelsey on Instagram https://www.instagram.com/kelseykerslake/  Connect with Kelsey on Facebook https://www.facebook.com/groups/thealignedbusiness  Connect with Kelsey on Pinterest  https://www.pinterest.com/pinegateroad/  Aligned Business Academy on Instagram https://www.instagram.com/thealignedbiz/  For more info, visit Pinegate Road website https://pinegateroad.com/  Shout out to my dog for not barking, my editor Krissy for doing her thing, and my friend Devin for letting me use his music. Their links (minus my dog's) are below.   Krissy https://krissymeriwether.com    Devin https://open.spotify.com/artist/4unfvnlHngJg79KK262US3?si=3N2wVmrVRYy807iWB-30OQ 

How can you build a business that fits your life?As entrepreneurs, we create our businesses with the intention of having space for ourselves. But sometimes this gets overshadowed by client work and busy work that doesn't truly align with our desires.Joining me for this conversation is Kelsey Kerslake. Kelsey is a multi-passionate CEO of two companies: Pinegate Road, and the Aligned Business. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presences for over a decade. She is a business strategist, coach, and mentor for service-providers, coaches, and educators looking to scale their online businesses in complete alignment with the lives they want to live and the values they hold. She deeply believes that everyone has the potential to make their dreams reality and her businesses help online business owners define their future vision and literally bring it to life through coaching, strategy, design, and websites. We talk about:[4:05] What stops most people from creating their visionary life[8:20] How Kelsey built her agency working one hour per month[11:55] The levers you can pull in order to design a business that fits your life[15:50] The challenges and roadblocks that stop entrepreneurs from showing up[23:10] Having a business building year while being pregnant[25:30] Creating company culture and values[31:20] What resources changed Kelsey's life and business Resources mentioned in episode:The E-Myth Revisited by Michael E. Gerber25 Profitable Offer Ideas: https://thealignedbusiness.com/25-profitable-offerings-opt-in/ Connect with Kelsey here:Instagram: www.instagram.com/kelseykerslake Instagram: www.instagram.com/thealignedbizTwitter: www.twitter.com/kelseypkerslake Facebook: https://www.facebook.com/groups/1559745454341378 http://www.thealignedbusiness.com Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/ 

If there's one word that I'd like to light on fire and roll down a hill it would be HUSTLE. If you're in your 30s or 40s, chances are you grew up in the "hustle hard or fail” era and that became your association with success. If you're not burning yourself out, you're failing, right? WRONG. I'm relieved to see the business industry as a whole Undoing this mentality because the truth is, while there are periods of focused, heavier work – there are also periods of simplicity, ease, and grace. Today, we're talking with Kelsey Kerslake about three foolproof steps you can take to work 5 hours per week AND make 6+ figures doing it. In this episode, you'll learn:3 big steps to start working less and earning moreHow to create a work-life alignmentThe value in focusing on one aspect as an entrepreneurWhat is holding back entrepreneurs from soaring high in businessKelsey is a multi-passionate CEO of two companies: Pinegate Road, and the Aligned Business. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presence for over a decade. She is a business strategist, coach, and mentor for service providers, coaches, and educators looking to scale their online businesses in complete alignment with the lives they want to live and the values they hold. RESOURCES FROM THIS EPISODETo grab the resources mentioned inside the episode, go to: lauraaura.com/resourcesMoo is killing it in the online printing space by creating quality materials that don't break the bank. So, go to lauraaura.com/resources and click on the Moo link to save 25% off your first order.CONNECT WITH KELSEY KERSHAKEFacebook: @kelseyalignedInstagram: @kelseykerslakePodcast: The Aligned Business™ PodcastWebsite: https://pinegateroad.com/ THANK YOU, GUTSY TRIBE!We love, love, love to read your comments, feedback, and reviews. If you haven't yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.https://podcasts.apple.com/us/podcast/the-gutsy-podcast.Support the show

Today my business coach & I are talking all about the action takers, the movers, & shakers! Kelsey Kerslake is a multi-passionate CEO of two companies: Pinegate Road, and the Aligned Business. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presences for over a decade. She is a business strategist, coach, and mentor for service-providers, coaches, and educators looking to scale their online businesses in complete alignment with the lives they want to live and the values they hold. She deeply believes that everyone has the potential to make their dreams reality and her businesses help online business owners define their future vision and literally bring it to life through coaching, strategy, design, and websites. We are talking all about: How to keep growing when the goings get tough Successfully scaling with team and feeling supported Building your business around your life and how to make those decisions Community Building + Why It's So Important Working through the hard shit! What it feels like and how to make it through to the other side in tact and ready to keep growing Connect with Kelsey: http://www.pinegateroad.com http://www.instagram.com/kelseykerslake ------------------------------------------------------------------------------------------- Connect with Tay: Apply for $100k Academy : https://itstayllc.mykajabi.com/academy2 Join Offer Week: https://itstayllc.mykajabi.com/offerweek DM ME: https://www.instagram.com/itstaydaniels_llc --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/taylor-daniels5/support

A message from Jen:Hey Better family - I'm honored to post two episodes that Giselle and I recorded together last summer 2020  (episodes 1 and 2) and one episode that I did (episode 3) to comprise a short but very sweet season 4. I encourage you to listen to our memorial episodes, Celebrating Giselle: Podcast Community and Celebrating Giselle: Friends & Family. Enjoy these episodes, I know Giselle is with us when each one is heard

If we capitalize on how incredible we are as women, moms, businesses owners and how much our feminine energy can advance our business success. This can go a long way in bringing us to the level and success that we desire in life. In this episode, I'm joined by Kelsey Kerslake, the founder, and creative director of Pinegate Road, a personal branding and website design agency. Kelsey is also a business and life coach, and she hosts the Aligned Business Podcast. During the episode, Kelsey shares different strategies that she uses to scale using feminine energy and the dynamics of running her business with her husband, who is working in a 9-5. She also dives into meditation and how it has impacted her life and business. 

Onya Mic, get set, listen.   Running a business needs the quality of being proactive. Sometimes that can mean that you have to hustle and have super busy days. At the same time, there should also be a white space.   Welcome to another episode of the Onya Mic Podcast hosted by Onya CEO Ashley Monk. Today Ashley is joined with Kelsey Kerslake,  the founder and CEO at The Aligned Business and Pinegate Road. She is an overall creative with an MFA background in design and brand strategy, and has scaled two multi-six figure businesses with an efficiently collaborative team.   As business owners and their teams need a time for visioning in order to give way to innovations in the biz. Kelsey defined white space as a time to get creative in developing ideas in order to decide which is the best path to take. Having a white space in your calendar means you are untouched by all the business of a tightly scheduled calendar.   Are you ready to set white spaces in your calendar in order to grow more? Stay tuned because we've got you covered here, and we've got more for you! How to build your business according to your preferences Working 1-hour per day in your business, is it possible? Mindset shifts in bringing on team members to your business   Connect with Kelsey by visiting her website https://pinegateroad.com/. She loves getting in touch with people on Instagram so make sure to follow and shoot her a DM on Instagram @kelseykerslake.   Ready for more? Make sure to join our Facebook Group The Onya Mark Community by signing up here: https://www.facebook.com/groups/onyamark/   See you for the next episode of the Onya Mic Podcast!   #onyamicpodcast #onya #podcast #marketing #mindsethacks #mindset #business #influentialentrepreneur

This week's guest is Kelsey Kerslake, CEO, Creative Director, and Business Coach at Pinegate Road and the Aligned Business Academy.Over the last decade Kelsey has helped hundreds of online business owners build their brands and online presences. She believes deeply that everyone has the potential to make their dreams a reality and has a passion for supporting online service providers, coaches, and educators to help them lead business and live lives that are fulfilling AND profitable.We talked about how Kelsey turned her fun side hustle into her current branding agency while working a corporate job at American Greetings before deciding to strike out on her own as a business owner when she started earning more from her side hustle than her full-time job. This was such a valuable lesson in financial mindset, decision making, taking risks, overcoming fears and so much more!Some of the things we talked about were:How to make decisions from your ‘future self' instead of from fear.How to run a profitable business even without having any formal business training or background and how she grew her team to help her continue to grow her business while working her full-time corporate job. Kelsey's time management process by working from her ideal schedule.How to charge the ‘right' price for your services or products. This was a fantastic crash course by Kelsey on Pricing! I loved this portion of our chat getting business advice from Kelsey including the mindset needed to succeed at this level of financial successGetting over the fear of taking risks financially for her business.The peace that comes from being financially free.And more!Resourceshttps://pinegateroad.comhttps://pinegateroad.com/academy/Instagram @kelseykerslakeThe Aligned Business PodcastDon't forget to let Kelsey know how what she shared has helped you gain a new insight or try something new - like charging the price you really want instead of what you think people will pay!Finally, if you found this episode useful, please share it with someone you think would benefit from it, and follow the show on Apple Podcast and leave a review.

Over the last decade, Kelsey has helped hundreds of online business owners like you build their brands and online presences as the Founder and Creative Director of Pinegate Road - personal branding and web design agency. She has her MFA in Graphic Design from the Savannah College of Art and Design, and is a life and business coach. In 2016, she successfully made the transition from working in Corporate America while pursuing a side hustle, to the CEO of her own online design agency and education business. She deeply believes that everyone has the potential to make their dreams a reality, and Pinegate Road helps people do just that. Fast forward to today, Kelsey leads a 6-figure+ virtual design agency, and is at the point where she has complete freedom to create her own schedule (aka: currently working about 10h work weeks so she can be home with her little fam most of the time). She wants this freedom for you too! She has a passion for supporting online service providers, coaches, and educators to help them lead businesses and live lives that are fulfilling and profitable.   Here's what we covered on the episode: Heading  From Corporate America to Running a Design Studio In high school, Kelsey was artsy and knew she wanted to do something with that but also make money, so she decided to become a graphic designer and that's what she went to school for  How Kelsey started a lifestyle blog which turned into people asking her how to design their own websites which grew into a studio that she always had on the side After Kelsey graduated she went to work in Corporate America where she was designing stationery for Target, Walmart, and other national campaigns as a hand lettering artist  In 2016, Kelsey's business grew enough to where took her design studio full-time   There are only two companies in the country that hire hand lettering artists on salary, Hallmark and American Greetings; Kelsey interviewed with both while in grad school and went with American Greetings, which is why she moved and currently lives in Cleaveland, Ohio  While in grad school, Kelsey needed a creative outlet which is why she started her lifestyle blog where she was talking about boyfriends, design trends, and color palettes and shares she accidentally grew her business by putting her color palettes and designs on Pinterest  How Kelsey's blog business turned into her editing peoples blog headers, then it became full-on brands and websites and by the time she graduated grad school it had turned into a legit design studio where they had packages offering branding, full logo suites, building out the brands on people's collateral and then the website Kelsey shares that she has endometriosis and knew it was time to make the switch to full-time with her design studio when she was laid up in bed for several weeks at a time due to her health and says she was fully prepared to make the switch, she had savings, was making more money with it than her salary job and working fewer hours  How Kelsey's team reached out to share her story with me and asked about her being on the podcast, which was great because she was actually on my list of people to invite to have on the podcast  Productizing Services + Team Support  One of the biggest things that helped Kelsey get her business where she wanted it to be financially was productizing their services and having a very solid process for each of the things their clients would be going through   How Kelsey was hiring out team members to support those processes while she was working full-time because she didn't want her personal schedule and availability to dictate how fast the business could grow — this allowed her to grow and scale the business to where she was making more money than at her salary job   Kelsey shares that the first logo she sold was $300, and then when she started running her design studio, their logo package was $1,500 and the website was also $1,500, and shares she would also take hand lettering projects on the side How people were finding Kelsey on Pinterest for her hand lettering work and how she had ad agencies reach out to her about doing hand lettering for different national ad campaigns  When it comes to hiring your team, Kelseys says you should design your picture-perfect experience without you in the process, that way you know what roles are needed and if you have the time and want to take on all of those roles, that's fine, but you might not want to  The first person Kelsey hired was a developer because it was the most time-consuming thing that felt the least creative, the next task she handed off was project management so she could be the one doing the strategy, brand design, and web design while the build-out and client communication was being handled by her team As her business started to scale, Kelsey started to hire brand designers and web designers to come into the projects    How Kelsey got the entire agency to function without her in preparation for having her son in 2019 — she didn't want to step back into the design business after her pregnancy but loves being able to talk with clients, do the strategy and creative directing while having a team to support the doing   Kelsey's Future Plans + Coaching Business  Since Kelsey set her agency up to run without her time and doing, she started growing her education and coaching business because she is very passionate about supporting people and teaching other business providers how to scale in a sustainable way that uniquely works for their business  Kelsey explains that the agency gains clients from word of mouth, past clients who tell their friends, Pinterest, and site credits at the bottom of a website   For the last two years, Kelsey wasn't focused on growing the design business and instead was working to grow her coaching business but says this year she will be focusing on growing the design business  One thing Kelsey says is, there's no such thing as a website emergency, so in their contracts with clients they have firm processes and boundaries outlining what they are available for and what they are not available for going forward For websites, the agency offers 30 days of post-launch support but does not provide ongoing maintenance, instead, they tell clients how they can go do that, who they can go to, where they can find that  Kelsey explains the agency team's three then me rule, which means if anyone has a problem they have to look for 3 different solutions to the question or problem before they  go to Jannet, Kelsey's project manager, and if Jannet needs help, then she can ask Kelsey  What growth means for the design studio this year, who Kelsey is hiring, and the templates they will be selling  The story of Kelsey's horrific first year going full-time in her design business Kelsey tells us about The Aligned Business™ Academy, her coaching business that helps people create sustainable six-figure years that they can have for the rest of their business lives while having freedom in their life, and The Aligned Business™ Mastermind for people wanting to scale to seven-figures   How Kelsey developed and scaled her coaching business from the start to what it is today  Kelsey talks about emotional boundaries she's had to set in her business how she is always trying to find ways to optimize and live a more aligned life  Check out Kelsey's Freebie, 25 profitable offerings for service-based businesses  To find out more, head over to Pinegate Road.com, and connect with Kelsey on Instagram         Links mentioned:   Pinegate Road   The Aligned Business™ Academy   The Aligned Business™ Mastermind   25 Profitable Offerings for Service-Based Businesses    Connect with Kelsey on Instagram    Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!

#117: Are you strategically making your 7-figure dreams come true with your online business? In this episode, I'm joined by Kelsey Kerslake, CEO, Creative Director, and Business Coach at Pinegate Road — personal branding and web design agency and the Aligned Business Academy. Kelsey believes you are 100% capable of creating the life of your dreams. Kelsey and her team will make sure that your story, strategy, and self are aligned to get you there. She has a passion for supporting online service providers, coaches, and educators to help them lead businesses and live lives that are fulfilling and profitable. In this episode, you'll learn: How Kelsey grew her agency while working a full-time job The unexpected challenges she faced as a full-time business owner The unconventional lifestyle she dreamed about How she makes decisions to create her aligned business The steps she took to design her business to run and grow without her How to overcome the fear of raising your prices ...and a whole lot more!   You can find all of the links and resources that are mentioned in today's episode at MonicaLouie.com/117.

Kelsey Kerslake is a multi-passionate CEO of two companies: Pinegate Road and the Aligned Business. Kelsey is a business strategist, coach, and mentor for service-providers, coaches, and educators looking to scale their online businesses in complete alignment with the lives they want to live and is the host of The Aligned Business podcast. www.lucyliucoaching.com/podcast-105  

‘I never let the business growth get in the way of the life that I wanted.' Kelsey Kerslake is CEO and creative director of Pinegate Road, a branding agency that helps customers grow their business through their online presence. She believes that your business should serve your life and not the other way around. Listen to her story here. ‘I'd rather take the risk than sitting back and thinking “what if.”' As a thriving entrepreneur, Kelsey is also sharing her business knowledge about online entrepreneurship, scaling up a business, and more through her coaching program. Learn about business and life alignment, goal setting for business, taking risks as an entrepreneur, the importance of business coaches, and more in this episode. LinkedIn: https://www.linkedin.com/in/pinegate/ Pinegate Road: https://pinegateroad.com/ The Aligned Business Podcast: https://podcasts.apple.com/us/podcast/aligned-business-podcast-kelsey-kerslake-pinegate-road/id1145193109

#128: How would you describe your brand? How did you come up with your brand? Oftentimes, the first thing that pops into our heads when we think about brands is the logo, the colors and the overall feeling that we associate with that brand. But we forget that aesthetics isn't everything. Luckily for you, our guest today gives us more than a few tips and insights on why in order for our brands to intentionally create impact, the design must be rooted in strategy. After all, a brand should represent a journey, not just a picture. Alyssa Houseknecht is CEO and Creative Director of her boutique agency where she specializes in brand strategy. She helps influential entrepreneurs design Confident Brands – because design is more than things just looking “pretty.” Using her 5-step framework incorporating brand strategy, design, and mindset, Alyssa has proven that a Confident Brand will create impact and income. Alyssa is used to being on stage or in front of a microphone as she is a trained vocalist and actress. These days, she uses those skills to present practical information dynamically. She has been featured on global summits like Monetize Your Genius, top-rated podcasts like Real Personal Branding Podcast, and featured as a guest masterclass teacher for Pinegate Road, Forever Friday, among others. So as you can see, she knows her stuff! In this episode, we delve into her journey from hopping onto the corporate ladder after college to getting fired, which lead to her freelancing and 3 years later, owner of her own company. This episode is jam-packed full of great ideas , so let's get to it!  Learn How You Can Build a Confident Personal Brand ... [04:25] Alyssa shares her rollercoaster of a journey as she transitioned from the corporate world to striking it out on her own [08:33] Why a Venn diagram represents what an ideal brand should be [09:15] How your brand should evoke gut feelings of attractiveness in your dream clients [10:02] Alyssa shares why her company is based around the premise that brand designs should be rooted in strategy and not just be pretty pictures [14:00] Why a brand isn't just about aesthetics [16:53] Alyssa's 5 Step Process To Creating a Powerful and Confident Personal Brand Important Links & Mentions in this episode:https://lysshouse.com/#home (Alyssa's Website) https://lysshouse.com/podcast (Alyssa's Free Download) https://www.instagram.com/lysshouse/ (Alyssa's Instagram) https://www.powerofoneframework.com/masterclass (Access the free masterclass/Kelly's on-stage presentation about the Power Of One Framework) https://www.christianceolearninghall.com/ (Learn more about Christian CEO Learning Hall) https://kellybaader.com/review (Subscribe + Review on iTunes) https://kellybaader.com/Spotify (Subscribe + Listen on Spotify)     Remember, YOU Matter! See you in the next episode.   

We are chatting with Kelsey Kerslake all about the six-figure journey as a small business owner and entrepreneur. Kelsey and I chat about the truth behind making 6 figures and share some of the realities, personal, and emotional tolls it can take on you along with some helpful advice on how to achieve your goals. A little bit about Kelsey is that she is a mother, CEO, creative director and business coach, and podcast host of The Aligned Business™ Podcast with Kelsey Kerslake of Pinegate Road. Over the last decade, she’s helped hundreds of online business owners build their brands and online presences as the Founder and Creative Director of Pinegate Road, personal branding and web design agency. Visit Website: www.pinegateroad.com Instagram: https://www.instagram.com/kelseykerslake Facebook: https://www.facebook.com/groups/thealignedbusiness Podcast: The Aligned Business Podcast Love the podcast? Please leave a 5 ⭐️ review on Apple Podcasts. Our Investment Guide Template for Wedding Photographers is available in our online shop. Need help with your wedding submissions? Get our Insiders Guide to Wedding Submissions Sign up for Flodesk Here and lock in the beta discount of $19 per month forever! Stay Connected: Follow @teawithjaine & @jainekershner on Instagram Find us on Clubhouse @jainekershner Want to be a Sponsor? Visit Our Website to Apply: www.teawithjaine.com

I’m baaaack! The past six months have been hectic to say the least, and in this episode I’m bringing you up to date on all the changes that have been happening with Pinegate Road, with the Aligned Business Academy, and in my personal life. I’m also giving you a sneak peek of what you can expect from future episodes - I can promise you there is a lot of really good stuff coming, so take a listen and then stay tuned for what’s coming up!

Would you like to work five hours a week and generate around $30K a month? Well that is exactly what Kelsey Kerslake, founder and creative director of Pinegate Road, did after losing child care at the START of the pandemic! On this episode Kelsey shares with us the secret method to the five hour work week and building a team and staff you can love and trust to run your business. We Cover: Where to Begin to Automate and Delegate as a Creative What Systems/Documents to Ensure Quality Work+ Protect Business How to Handle Introducing Your Staff to Clients Sold on YOU The Genius Method to Creating the 5hr Work Week The Contracts and Policies to Put in Place When Hiring to Protect Yourself and Your Brand You can find Kelsey + Pinegate Road + The Aligned Business Programs here: www.pinegateroad.com www.instagram.com/pinegateroad You can learn more about Solo to CEO here: www.solo-ceo.com Follow the Show and Host online: IG: @moytpodcast IG: @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. ** --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Sharing all about the Pinegate Road business model today. If you've wondered how we've set things up to work as an agency and a coaching business, I'm diving into it all! I share about who we have on the team, how this all works, where I'm thinking of hiring next, and where I personally spend my time in the business. Hint, I work about 10h per week!

Hey hey, welcome to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with Kelsey Kerslake of Pinegate Road!   Kelsey and I met by joining the same mastermind group and Pinegate Road is actually who designed my website (isn't it gorgeous!?)   Pinegate Road started as a branding and design agency but now also offers coaching services to other service providers who want to scale their businesses on their own terms.   Kelsey and I discuss how she started her business and how it's grown over the years and so much more. Excited for you to tune in.   In today's episode, you'll find out: How she went from $200 in her bank account to $16,000/month in 3 months What to do when you can't figure out what it is that you want in life How to stabilize your business The importance of SOPs  The question she asks herself when making big business investments How to scale to six-figure years while working 15 hours per week   Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Sign up for my free LIVE 5 day challenge Pitchfest starting July 13 Pinegate Road website Follow Kelsey on Instagram Listen to Nicole Jackson Miller's episode on the Human Connection podcast Voxer Loom   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

#160 — A Day In The Life with Kelsey Kerslake of Pinegate Road You all have been asking to hear how other moms and small business owners are navigating the pandemic right now. I’ve been interviewing working parents about how they’ve been affected by the pandemic. Today we take a look at Kelsey Kerslake, the founder of Pinegate Road. She runs a design agency as well as a coaching business, and has a young kiddo at home. Her husband is an essential worker, so she hasn't had a minute of childcare or backup help throughout all of this. A year ago, Kelsey became a mom for the first time. Today, we talk about her experience getting pregnant, the challenges with IVF, dealing with postpartum depression, getting support as a new parent, and finding her rhythm as a business owner who adores working and loves her job. Then, we dive into how the pandemic has shifted her work schedule and what's changed—and how she's dealing with it all. In this episode: The signs and clues of postpartum depression, and how she and her doctor talked about recovery. How she wished she'd prepared for motherhood and the postpartum period, knowing what she knows now. The breath work practice she learned before having kids, and how she leaned on the breath and bodywork to help with some of the most intense experiences of early motherhood. What a day in the life of the business looked like pre-pandemic, and how she's shifted her schedule and work around now that her time is extremely limited. How long it took to build the business, how much money she started with, and what the financial picture looks like today. Show notes, episode sponsor, and quotes all at startuppregnant.com/160 --- Send in a voice message: https://anchor.fm/startuppregnant/message

Investing in your team is essential if you plan to build a business that runs smoothly and without your 24/7 supervision.  Today I had the pleasure of bringing on another client that I’ve been fortunate enough to work with for over two years. I sat down with Kelsey Kerslake, Founder and Creative Director of Pinegate Road, a branding and web design agency.  We talk about shifting your mindset from freelancer to CEO and showing clients that you’re the expert at what you do. Kelsey shares how she tripled her revenue and doubled her profit within her first year of joining The CEO Roundtable, my mastermind program. She talks about how investing in her team gave her the opportunity to generate other revenue streams (as well as being able to take and fully enjoy her maternity leave!)  Kelsey also explains how she went from working over 60+ hours a week down to just 16 hours! What’s in this episode: How Kelsey got started in branding and web design and how having the support from her agency has helped her transition into coaching  What made Kelsey realize she wanted to grow her business beyond just herself Her expectations for hiring out and what surprised her most about hiring a team How she felt after bringing on support in her business The biggest challenges she faced while building an agency Her advice for someone struggling with the balance of trusting their team to take ownership over their role and jumping in when needed What it takes to be open and clear with your team to dissipate problems and get on the same page with each other How Kelsey planned for maternity leave The steps she took to build out processes and what types of roles she hired out before leaving What it looked like to design her life around her business in order to do what she wants on her own terms How she tripled her income and doubled her profit after working with Nicole Her advice for prepping for a break from your business and investing in your team Connect with Kelsey: Website | Instagram About Kelsey:I’m Kelsey Kerslake, founder and creative director of Pinegate Road and I’ve been helping entrepreneurs and businesses build their brands and online presence for over a decade. I deeply believe that everyone has the potential to make their dreams reality and my agency helps people do just that. As your creative director, my job is to help take the vision in your head, ground it in strategy, illuminate it with design, and make it your digital reality.  Enjoyed this episode? Then make sure to join us in my free Facebook Group so we can continue the conversation! Click here to request access.  Want to know when new episodes are released? Subscribe on your platform of choice so you can learn all of the scaling strategies I’m implementing in my own business and with my clients.  Let’s be friends. Send me a DM on, Instagram or Facebook.

In this episode, I'm chatting to Kelsey Kerslake - the CEO and Creative Director at Pinegate Road. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presences for over a decade. We're going to be talking about how to cultivate a sense of optimism and possibility in your business and your life! Your challenge: Choose your favourite platform and make an invitation to sell something. Make sure you share your homework tagging #yourbizyourrules and @dairepaddy  -------------------- Join me on Instagram here:  https://www.instagram.com/dairepaddy/ Sign up for my weekly (ish) jolts of genius here: http://dairepaddy.com/ -------------------- For the full show notes, including all the links mentioned in this episode, go here >> http://dairepaddy.com/episode109 -------------------- If you enjoyed this episode I'd love it if you could: a) Share your favourite moment, takeaway, or place to listen in your Instagram Stories, tagging me (@dairepaddy) b) Hop over to iTunes and leave me an honest review.

Kelsey from Pinegate Road is sharing her story with lots of helpful strategies to building a design agency and now launching her coaching business on the side. You can hang out with her on Instagram @pinegateroad and online at pinegateroad.com

What does the future you want? In this episode, we’ll dive deep into creating a life and business that future you are excited to live! If you’re unsure of what you should be doing in business, how you should be structuring your services or how you can have a full-time income with part time hours, this is the episode for you! Kelsey Kerslake is the CEO and Creative Director at Pinegate Road — a full-service creative agency for building your personal brand. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presences for over a decade. She is also a business strategist, coach, and mentor for service-providers looking to scale their online businesses. She deeply believes that everyone has the potential to make their dreams reality and her agency helps people create an aligned online presence so they can step confidently into their next level vision for their lives and businesses. Links: Website: https://pinegateroad.com/ Instagram: https://www.instagram.com/pinegateroad/ For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero ! Want a chance to win a $50 LuluLemon Gift Card?   Click Here to leave a review on Apple Podcasts Take a screenshot of your review! Email your screenshot to rebecca@rebeccacafiero.com Let’s connect on social media! Instagram | Facebook | LinkedIn

What does the future you want? In this episode, we’ll dive deep into creating a life and business that future you are excited to live! If you’re unsure of what you should be doing in business, how you should be structuring your services or how you can have a full-time income with part time hours, this is the episode for you! Kelsey Kerslake is the CEO and Creative Director at Pinegate Road — a full-service creative agency for building your personal brand. Kelsey has been helping entrepreneurs and businesses build their brands and market their online presences for over a decade. She is also a business strategist, coach, and mentor for service-providers looking to scale their online businesses. She deeply believes that everyone has the potential to make their dreams reality and her agency helps people create an aligned online presence so they can step confidently into their next level vision for their lives and businesses. Links: Website: https://pinegateroad.com/ Instagram: https://www.instagram.com/pinegateroad/ For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero ! Want a chance to win a $50 LuluLemon Gift Card?   Click Here to leave a review on Apple Podcasts Take a screenshot of your review! Email your screenshot to rebecca@rebeccacafiero.com Let’s connect on social media! Instagram | Facebook | LinkedIn

Is it possible to make 1 million dollars selling creative services online? Without crazy course launches or passive income being the main focus of your business?   We hear about this kind of income but mainly from online businesses that sell digital products, NOT creative services like design or photography. So in this episode, I chat with Kelsey Kerslake, the founder and creative director of a branding agency called Pinegate Road, and we chat all about the business model that she discovered could get her agency to a million dollars just selling services. And no, it doesn't involve her working any more hours than she already does.    We also discuss how she tripled her income by hiring team members, how she's managing maternity leave, hiring your first project manager, and more!   GUEST: Kelsey Kerslake, Pinegate Road. Learn more here: http://pinegateroad.com/   FREE ROADMAP TO ORGANIZE YOUR BUSINESS: https://neshawoolery.com/roadmap   SPONSOR: Organize & Automate: https://organizeandautomate.com/   NESHA'S INSTAGRAM: https://www.instagram.com/neshawoolery/   Thanks for listening! If you enjoyed this episode, please subscribe, rate and review this podcast on iTunes. Ratings and reviews are incredibly helpful and really appreciated.   For show notes, go to https://neshawoolery.com/podcast

I'm so excited for the episode this week! I'm sharing some exciting news about Pinegate Road and what this business has been able to accomplish over the last year. Plus I'm sharing some tips about what you can do for your business. Spoiler alert: I'm talking about that not so dirty word...money! After I recorded this episode I also decided to do a little bonus holiday Q+A session as well! So much info this week and I'm beyond excited to share it with you guys! Enjoy!

I’m so excited to have such a special guest with me today! Kelsey Jorissen seems like she has done it all-photographer, actor, entrepreneur...and a farmer?! Kelsey is a living example of envisioning success, following dreams, and living the life you dream of. In this episode, Kelsey shares how she got to where she is today, and how sustainable business practices can not only help transform your business but also your day to day life. I’ve learned so much from talking with her and that’s why I’m super excited for her new book coming out November 23rd! It’s available for preorder and make sure to listen until the end to catch a special offer code for Pinegate Road listeners! Head on over to www.greenwillowhomestead.com/books to grab a copy today! Enjoy!

My guest today is Instagram marketing and strategist extraordinaire, Puno! She is the founder of PeopleMap-a platform to help agencies, entrepreneurs, freelancers, and influencers track Instagram stats all in one place. I absolutely love Instagram and how I am able to connect with people and grow my business. Puno completely breaks down my Instagram feed as an example of what PeopleMap could do for your business. Who knew analysing Instagram statistics could be so informative?! Check out Puno on her Instagram page at punodostres and be sure to tune in for a PeopleMap special offer for Pinegate Road listeners! Enjoy!

I have such a special guest chatting with me today! Rachelle Demoskoff is a fellow graphic designer, brand strategist and my very first mentee! Rachelle essentially helped me develop the Pinegate Road Academy for creative entrepreneurs. She is a perfect example of a business owner taking a leap in investing in coachings and mentorships to grow her business, and seeing her investments pay off within months. If you’re interested in hearing how Rachelle went from the 8-5 corporate grind to growing her business and brand with simply reaching out and connecting with fellow entrepreneurs for guidance, this episode is for you! If you like what you hear make sure to head over to Rachelle’s instagram page, 86thandtrend, for a special offer for Pinegate Road listeners!

My friend, Brand & Web designer extraordinaire of Pinegate Road, Kelsey Kerslake, joins us for a great conversation about the power of investing in yourself, personal & professional growth, changing your mindset with food, & autoimmunity. In Kelsey's words: I’ve been helping entrepreneurs and businesses build their brands and online presence for over a decade. I deeply believe that everyone has the potential to make their dreams reality and my agency helps people do just that. As your creative director, my job is to help take the vision in your head, ground it in strategy, illuminate it with design, and make it your digital reality. We cover: [00:05:03] How Kelsey helped change Ashley's life with her brand & business [00:09:27] The journey to starting & growing Pinegate Road [00:18:00] What does business growth look like on a personal & professional level? [00:21:02] The power of Investing in yourself & prioritizing self-care [00:28:58] Kelsey's evolving mindset with food [00:45:42] Kelsey's journey with endometriosis [00:50:54] Dealing with anxiety and being sensitive. [01:00:05] Kelsey's favorite books Mentions: "Crazy Rich Asians" by Kevin Kwan https://www.amazon.com/Crazy-Rich-Asians-Trilogy/dp/0345803787 "Clockwork: Design Your Business to Run Itself" by Michael Michalowickz https://www.amazon.com/Clockwork-Design-Your-Business-Itself/dp/0525534016/ref=sr_1_1?s=books&ie=UTF8&qid=1539077765&sr=1-1&keywords=clockwork "Journey of Souls: Case Studies of Life Between Lives" by Michael Newton https://www.amazon.com/Journey-Souls-Studies-Between-Lives/dp/1567184855/ref=sr_1_1?s=books&ie=UTF8&qid=1539077744&sr=1-1&keywords=journey+of+souls "Many Lives, Many Masters" by Brian L. Weiss https://www.amazon.com/dp/B007EDYNAO/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 -- Work with & schedule a call with Kelsey: www.pinegateroad.com Follow her on IG @pinegateroad -- Book a discovery call with Ashley: app.acuityscheduling.com/schedule.php…Type=8022769 Sign up for Ashley’s Newsletter app.convertkit.com/landing_pages/163213?v=6 Ashley’s website: www.ashleypardo.com Follow Ashley on social @ashleykpardo Subscribe to Ashley’s YouTube Channel www.youtube.com/user/ashleykathrynpardo

In today's short episode, I fill you in on some huge updates in my life! It feels like a giant weight off my shoulders to be able to be so candid about my life and what it means for Pinegate Road as well as the clients I serve. I hope you enjoy the episode and as always, feel free to connect with me on my Instagram page!

This week I'm discussing a topic that can be so simple yet so painstakingly hard...coming up with a name for your business! I'm in Boulder, Colorado this week for a mastermind with Megan Baker (Meg K the VA) and we both share our stories when it came to naming our businesses. It's a short episode but loaded with tidbits of advice if you're having trouble coming up with a name or if you're thinking about rebranding your current business. Enjoy!

In this episode, CEO and Founder of Pinegate Road, Kelsey Kerslake goes live to share about the changes that have been happening behind the scenes with the business. She'll discuss the shifts that have been happening over the past several months, and the new direction the agency is heading in for 2018 and beyond.

What is it really like to rebrand your business? Ashley Pardo is a certified nutritional therapist and she’s also a Pinegate Road client! Over the past several months Ashley and I have been working together to launch her new brand. She’s transitioned her business from being “The Grizzly Kitchen” to operating under her own name and we’ve done everything from working through her brand visioning to creating her new experience design, logo, website, and social media strategy. This episode will give you a sense of what it’s like to work with Pinegate Road but also more generally what it’s like to go through a rebranding process. You’ll also gain insights into the impact this can have on you personally, such growing your confidence. Ashley offers a really clear “before and after” snapshot that will help you determine whether hiring a graphic designer is right for you. She also shares her process of working with clients and helping them have a happier, more intuitive relationship with food.

This week we have a very special episode of Behind the Brand — we are going behind the Pinegate Road brand! I wanted to take this time early on in the show to give you a general understanding of how I have built the Pinegate Road brand over the past several years, go into our own core values, and our BIG WHY behind the studio. If you're building a business of your own, are interested in behind the scenes of business building, or generally want to know more about my vision for the studio and how it's grown over the years, this episode is for you! Also, if you're thinking about a new brand or any kind of refresh for your business, this episode will give you some good things to think about and reflect on to know if you're in the right space to take things to the next level.

Kelsey Cronkhite is the Founder and Creative Director at Pinegate Road — a brand strategy agency that specializes in helping creative businesses find their foundation, and build that out beautifully in all that they do. She personally loves bringing the hand-made and hand-lettered into the digital environment. From hand-lettering on websites, to torn paper and shadows, she believes that bringing more of what we love in our tangible lives to our online brands helps us connect with our audience in a deeper, more meaningful way. Kelsey and I talked about her journey to being diagnosed with endometriosis, how it changed her life, managing her life with chronic pain, and how she sustainably built up her business over 5 years before quitting her day job.

Life doesn't always go as we plan it.  I'm willing to bet that there have been times when you've been knocked off the rails and had no idea how to get things back on track.  I know I've had a number of those experiences in my life.  Today's guest knows that feeling better than most.  But what sets her apart is not the challenges she was faced with, but instead the way she reacted and how she bounced back stronger than ever.   Kelsey Cronkhite, founder of Pinegate Road, knew that one day she wanted to run her business full time.  Some day in the unspecified future, she would leave her corporate job and live life on her terms.  But what she didn't know, is that life had other plans for her.  Finding herself laying in a hospital bed, she came to the realization that "someday" was no longer in the distant future.  "Someday" had suddenly become "today".     In this episode, Kelsey shares how she made the journey from employee to entrepreneur, and how she conquered some unforeseen mountains along the ways.  We discuss the importance of knowing your core values and how you can find them.   Get ready to be fired up!   Links: www.pinegateroad.com Jess Lively - Life with intention - http://jesslively.com/ Kelsey on Twitter - https://twitter.com/pinegateroad

Do you worry about how you can juggle anything else while running your business? Dondrea Owens was an accountant before she choose to leave her job to pursue a stationery business. Stationery is near and dear to my heart as that’s what I was doing professionally in corporate America before pursuing Pinegate Road full-time and I love all things stationery. She also has two little kids so as I prep myself to have a family and build my business in a way that works for my lifestyle, I loved Dondrea’s advice and I know it will be perfect for anyone who wants to do something else while running their business.

Welcome to the twenty-seventh episode of the Heart + Hustle podcast. Today we're talking all about creating values for your business. We are talking with Kelsey Cronkhite who is the creative director of Pinegate Road, a creative agency. Kelsey shares with us what it takes to create values, why it's important, she shares some examples of her personal values, and lets us know how values helped her make the jump from her 9-5. Kelsey is on Twitter at twitter.com/pinegateroad and Instagram at facebook.com/pinegateroad you can visit her online at pinegateroad.com/. For show notes and a list of everything we talked about, visit www.heartandhustlepodcast.com Meet the hosts: Angelica Yarde (twitter.com/studio404design) and Charisma O'Keefe (twitter.com/charismaokeefe) Subscribe via iTunes (itunes.apple.com/us/podcast/heart…d1071624684?mt=2)! Follow us on Twitter twitter.com/hearthustlepod and Instagram instagram.com/heartandhustlepodcast!