The Content Fix

There's enough naughty in the world. Let's talk about the nice stuff.

I can't promise to send Santa your way but I can share my own naughty list. Stay tuned for nice next week.

I always love finding out the word of the year. This year's seems to be coming a bit late to the party, but it's blue ribbon seems an interesting indication that gaslighting is getting more than it's fair share of use online these days. Maybe it's time we did something different...

Have you ever been asked by someone on social media to tell them what content you'd like to see? Now if you're a mega-fan, this is a no-brainer question. But for most of us, while it's great to put it out there, just asking like that isn't that inspiring. There's a better way and here's what it is.

It's one thing to imagine how your audience thinks, feels and acts. But if you really want to take things to the next level, immersive research gives you the opportunity to really walk a mile in their shoes. Here's how to do it.

Do you every feel invisible? Like people just aren't 'getting you'. This can happen in big ways in your day to day life, but it also happens way too often in content. We read, listen or watch a piece of content and just don't feel any link to it. When you understand your audience better, you naturally create much better content. Here's how to do it.

Do you have a big task that's been sitting on your to-do list for a while? That thing that haunts you because you know you should get it done but it just doesn't happen? Have a go at micro-scheduling. Here's how to do it.

Get your head above water and start being the leader with these three steps.

Whether you are interviewing for research or content, the best interviews happen when the interviewer knows what they are doing. If you want to master this skill, start with these five tips.

YouTube is rolling out handles. Yes, I know. Finally. Here's what you need to know about what happens with your current channel name and how handles will work differently.

Have you ever seen that move 'What women think'. It starts Mel Gibson and Helen Hunt, and the basic jist is that he can suddenly hear the thoughts of all women. And in true Hollywood tradition, what starts as an incredible edge that he fully manipulates, well, let's just say, be careful what you wish for. The thing is, we spend an awful lot of our time trying to figure out what other people are thinking. Imagine how much easier it would be if we just told each other. Sound hard? Are you worried you could hurt people's feelings? Listen and find out why it's actually not that difficult and how it can truly change the way you live and work.

UX copywriting is a bit of a buzz phrase at the moment but behind the hype is a seriously important opportunity to optimise key pieces of copy for your audience or customers. There's a thin line that separates broader copywriting from the UX kind but it's an important thin line. Find out why they are different and some quick and easy opportunities to give UX copywriting a try yourself.

With so much content out there for our audiences to consume, how do we get the to value our content so much that they want more and more and more? It's all about creating a connection by creating content with the audience needs at the heart of it. In this episode, I'll share three simple steps you can use while outline to create that connection.

Following on from my episode on the Facebook Audience Network last week, this time around I'm checking out LinkedIn's version. It's hard to dig up much on this offering, but here's what I found.

If you're running ads on Facebook, you've probably noticed the Facebook Audience Network as a placement option. For most of us, we just let it run as part of our campaign, or we select our own platform options and drop it off the list. But have you ever taken the time to figure out exactly what the Facebook Audience Network is? It's changed a bit over the last few years, so I'm breaking it down and letting you know what, and who, the opportunities are best for.

There are too many dead ends in life. Don't let them creep into your content as well.

Now it wouldn't be a sneak peek if I explained it all here, would it? Have a listen and find out what's happening.

If there's one secret sauce when it comes to digital marketing it's optimization. And one of the best tools you can use is A/B testing. In this episode I've got a breakdown of what A/B testing is (including the common mistakes to avoid) and share the five areas on a landing page you can test.

Five simple steps you can take to build and maintain your Intagram Reels strategy.

Now that video upload to your Instagram feed must be uploaded as a Reel, it's more important than ever to get Reels right. Here are my top tips.

When it comes to social media, change seems to happen on every day that ends with a 'y'. But there's been a bit more stirring and shaking happening in the last week, so here's a rundown on what's happening on a few key platforms and how you can make the most of these changes.

When you're trying to make your mark and somebody else is getting all the attention, it can be really confronting. And it can lead to comparison paralysis.

Batching content can be an absolute game changer for your productivity - and it removes that last minute stress of trying to meet a continuity deadline. Here are the five basic steps to follow.

Have you considered investing in influencer marketing to help grow your brand or business? Before you do, make sure you factor in these three reasons why it might not work.

Everyone is talking about AI content and even if words are your business, it has some huge benefits. Here's how to tap into them. 

This is ALL I have to say this week.

Creating behind the scenes content sounds simple. But a lot of it comes off as self promotion, or worse still, plain old boring. Here's how to elevate it so it's education, entertaining and effective for your business.

You can now pin posts on Instagram. Here's how to do it and some ideas about what you can pin.

Creating epic content is important, right? Absolutely, but here's why you can have too much of a good thing and how to get the balance right.

LinkedIn newsletters are taking the content world by storm at the moment. But are the really worth the effort? Here's a breakdown of what they are and why they matter.

Every so often I throw in a more personal episode. It's an opportunity to share a lesson learned in my life that could be applicable to both personal or business situations. So if you've ever found yourself feeling stressed and under pressure, this episode is for you.

Are you wondering if a blog is still important in 2022? Even if video or podcasting is your thing, this is why it's still the foundation of a great content strategy.

Design thinking is a human-centred approach to innovation that can be used to transform the way we develop products, services, processes and even strategies. In this episode, find out how to use design thinking to evaluate if an idea is not only desirable from a human point of view, but also how that intersects with what is operationally feasible and economically viable.

Coming up with ideas. That's the fun part. Choosing one to focus on and be sure you've picked the right one. Well that's tougher. A good place to start when you're evaluating your ideas it's with an impact vs effort matrix. Here's how to use one.

The MVP process involves getting a product, service or even something as simple as a landing page operation as quickly as possible so you can see how people interact with it and those insights help you improve it. Here's how to go from perfection paralysis to minimum viable product.

If you've ever been on the receiving end of negative feedback, and let's face it, most of us have, it stings. Justified or not, none of us enjoying hearing we've dropped the ball. Even worse is the criticism that comes our way that is completely unjustified. Find out what to do if you receive a negative Google review in this episode.

If there was one thing I wish I had more time for in my business, it's SEO. It can take years to get great results, but I find that concentrating on these three areas can accelerate that dramatically!

I'm going a little off topic today. Things are going to get a little personal. Not cringe personal, just opening up and sharing some of the thoughts about where to next in my head. You see it's time to make a change. And I want you to be the first to know about it. And of course I'm sharing the process I worked through to make this decision. PS - Spoiler alert - the change is going to be a slow roll out, so no, I'm not going anywhere just yet!  

Are you creating boring content? If you answered yes, you're probably just trying too hard. Here's how to lift your game by being a content conversationalist instead.

I wrote the worst caption on a social media post last week, and you guessed it, the engagement tanked. The worst part is, I know better, so pinkie swear right here and now. I'm not going to do that again and neither should you. If you've got 10 minutes to give me, I'll give you the step by step process for writing better captions and maybe even enjoying the process in this episode of the podcast.

This shouldn't shock you, but honestly, there are no marketing secrets. It's just another cliché, and I've got a much better way to create an attention-grabbing headline.

Here's how Instagram's new feature Convert To Reel works and how to make the most of it even if you don't have curated highlights.

If you're prioritizing social media sales, here's what's working now (and what isn't)

Sometimes it's hard to write about yourself, but if you want an effective About Us page for your website, here's how to do it.

To be more memorable, you need to make things less about yourself. These six tips will help keep you front of mind. 

Not every piece of copy is going to be perfect. But when you correct these five copywriting mistakes, you'll be capturing attention and providing a valuable piece of content.

Before you buy one more thing from an online entrepreneur – stop! There's a reason why so many digital products and courses never get used and here's how to weed out the good from the bad.

Have you ever had to deal with an online troll? You've probably been told the best course of action is to starve the troll by ignoring them. And while that advice holds true in some situations, it's not always the best approach. Sometimes the troll is spreading false information your need to correct. Or maybe you're just sick of letting those trolls take over the internet. If you want to know your options when it comes to taking down online trolls, listen now.

Scheduling a power hour every day is the best way to keep a busy schedule from overwhelming you. You can use them to knock off small daily tasks, or to chip away at bigger projects. And in most cases, one power hour can achieve more than many other unstructured hours in a day. Listen now to find out how you can use a power hour, and the simple structure of a power hour that ensures it works ever time!

Do you want to do less? You can and this is how to do that and still get more done. Has anyone ever told you that you've bitten off more than you can chew with something? I get told that all the time. Because people look at these big projects I embark on and they can't imagine how I'd possibly get everything done. And then when I do, I get those amazed looks, like how do you do that. So how do I do it - I do less. Listen now to find out how that works.

Can you spare 15 minutes? If you can, I've got a productivity power punch for you that will banish procrastination once and for all. I came up with a system to trick myself into getting stuff done. It's called the 15 minutes rule. Listen now to find out how it works and try it for yourself.