The New Age Coach

Most coaches get paid once per client.Then they go chase the next one.But with the Referral Flywheel…One client can turn into four — and stick with you for a year.

In this episode, I walk you through a complete Offer Audit — the exact lens I use with my clients to turn short-term wins into long-term coaching relationships and recurring revenue.If you want more retention, more MRR, and better client results — this is the training.

What if the most powerful growth strategy wasn't more leads… but simply building deeper trust with the ones you already have?In this episode, I break down the real power behind a strong front-end offer — and how it naturally opens the door to long-term back-end coaching relationships. I share real-world examples from the coaches I work with, and why leadership and clarity in your client journey will build a business you don't have to chase every month.

In this episode, I share the personal story of how I broke free from the revenue rollercoaster by building a back-end offer.If you want predictable income, better client retention, and real business freedom — this is the episode to listen to.DM me “OFFER STACK” if you want me to audit your current offers and to show you how to apply this model.

You've already done the hard part—getting the client. But most coaches stop there. In this episode, I break down how to craft a natural, powerful back-end offer that helps your best clients continue and lets you build a stable, recurring coaching business.

Will talks about an ad that he heard on a podcast and the 3 questions you need to ask yourself to get better clarity in your marketing message.

being an online coach is not easy. Feelings of stress, overwhelm and anxiety are bound to creep up from time to time. Will goes over the 2 fixes that can help with this in todays podcast episode.

Personal story from Will today talking about the biggest mistakes he make in scaling his company right after COVID in 2020-2021 and the impact it had on his life holistically. Then turning the conversation to you and making sure you are building your coaching business for the right reasons.

You don't need more offers, followers, or hustle.You need structure, retention, and a system that works — even when you're not “on.”

If you're relying on “maybe” clients and waiting for the next yes, you're already behind. In this episode, I break down why momentum matters more than hope—and how to create your own luck through consistent action and offers.

In todays podcast Will talks about advice he gave a private coaching client last week to resign 3 current clients that they had to a 1 year coaching program at $650/month... Which resulted in an extra $23,400 in revenue for them.Will talks about how the hidden goldmine in your coaching business is NOT always getting new clients but actually keeping the ones you already have.

In todays episode Will talks about the early days of SchillerFitness and how he leaned into the resistance more to uncover true growth.

Today Will talks about a group call he had with his Lifestyle Wealth Mastermind yesterday and how to get clients in multiple different ways.

In this final episode of this mini series, I'll show you how to sell without pitching by creating offers that feel like aligned invitations. Learn how to use soft CTAs, value-first pathways, and identity-driven messaging to attract premium clients effortlessly.

The file was corrupted in the last upload. Now it's fixed.In this episode, I break down why unclear offers repel the right clients—and how to fix it. You'll learn how to position your coaching so it speaks directly to the people you want to attract, using language that resonates and outcomes that sell themselves.

In this episode, I'll show you how to turn your content into a silent sales machine. You'll learn how to build trust, shift beliefs, and attract high-quality clients—without ever needing to pitch in the DMs.

In this episode, I break down the difference between chasing clients and becoming a magnet for them. You'll learn the value-first mindset that premium buyers respond to, how to shift your energy from needy to trusted leader, and what it actually looks like to create demand before you ever make an offer.

Today podcast episode is for all the Moms out there.

Last week I showed you how to land 10 clients by hosting catered lunch-and-learns at local businesses.This week, I'm taking it deeper—sharing the mindset shift that makes those rooms yours.Including a story about how my client turned a flight next to a $3B CEO into a masterclass in presence and leadership.If you're ready to attract premium clients by becoming a premium leader—this episode is for you.

Your profile is your digital storefront — and if it's messy, vague, or generic, premium clients won't stick around. Today, I'll walk you through how to clean it up and position yourself like the authority you are.

If you're tired of getting ghosted after pitching your coaching offer, this episode breaks down why your lack of customization is costing you premium clients. Learn how to tailor your offer so it speaks directly to the people ready to buy.

Quick personal one from Will today talking about the connections between his consulting, coaching, and being a Dad. Enjoy.

Move Fast.

You've been told to “just put in the reps.” But if you're not reviewing, refining, and improving, you're just reinforcing mediocrity. In this episode, we unpack why consistency alone won't get you to mastery—and what separates stagnant coaches from elite leaders. If you want to attract premium clients, build real momentum, and evolve your work—this shift is non-negotiable.

Will walks you through his process of how he would get his first 10 premium clients and explains his thought process on how he would do it from his local network in 30 days.

Will talks about a guest trainer that came onto his mastermind yesterday and some of t hey key insights they had.

→ Apply for Top 20 now via the link in my bio or DM me “TOP 20” on Instagram to get the full breakdown. Only 3–5 spots available.This is the only new coaching offer I'm opening in 2025.In this episode, I walk you through exactly what Top 20 is, why I've been holding onto it for months, and why now is the time. I'll break down who it's for, what results you'll walk away with, and the month-by-month roadmap we'll follow to help you build a business that scales without chaos.If you're already doing $10K/month+ and want structure, systems, and simplicity — this is the path.→ Apply now in my bio — spots are extremely limited.

Most coaches are stuck hustling for low-ticket clients and burning out. In this episode, I'll show you 4 powerful shifts to attract premium clients, raise your prices, and grow faster—with less effort.

The Concierge Sales Method is a personalized, high-touch approach to signing premium coaching clients without relying on long sales funnels or endless content.Instead of chasing leads, you handpick your top prospects, deliver customized value, and guide them through a fast, direct sales process that feels exclusive, elevated, and effortless — closing high-ticket offers at 50%+ rates.

If you want the free training on how to attract premium clients, send Will a DM on Instagram with the words "premium" and he will send it right over.

In todays episode Will talks about how to really push when you sense positive momentum in your coaching business.

In todays episode Will goes over 5 questions to ask yourself in your weekend reflection in your coaching business.

In today's episode Will talks about how you can put your leads into 3 different buckets to save you. time, energy, and money.

Here is how to make sure that you are speaking to the right person at the right stage in their buying journey with your content.

In this episode, I break down how I helped Modern Athlete Strength Systems grow from $10k/month to $40k/month — without sacrificing their core values or overhauling everything that made them unique.We dive into:How we built their premium 1:1 coaching offer from scratch.The strategy behind attracting high-level clients while keeping lower-ticket revenue streams flowing.Why you don't need to abandon your mission to scale your business.The systems and team foundations we're now laying to push beyond $40k/month.If you want to scale with integrity, this one's for you.

Most coaches try to sell the dream.The smart ones sell the bridge that gets people there.

In today's episode Will talks about how to define the vision you have for your coaching business.

In todays episode Will talks about how to look at your content and the difference between making general content that doesn't hit, and niche specific content that does.

In todays episode Will talks about the connection between your business growth and your nervous system capacity.

In todays episode Will talks about a long day of coaching calls that he had with clients and some key themes and bottlenecks that clients at all levels have had in the businesses, and how you can learn from it.

Will talks about the power of an in-person conversation and how that can grow your online coaching business.

Will talks today about how an intense focus on the process gets you. results in your coaching business faster than anything else.

In todays episode Will unpacks how WHO your ideal client is matters more than you overall marketing and sales strategy.

Clarity on your coaching offer is the most important element to selling your coaching packages. Will unpacks what that looks like for you in this episode today.

In todays episode Will talks about how you need to communicate your coaching process in a way where your ideal clients can see themselves going through it and feeling the results you can get them.This is also why Will created the Value Video system, and if you want more information on this, DM Will with the words Value Video, and he will send it over.

In todays episode, Will talks about looking at how far you have come, vs. always how far you need to go.

Todays episode is a recording of a past training that Will did inside of the Lifestyle Wealth Mastermind a few weeks ago. Enjoy!

In today episode Will (who is still sick, sorry!) unpacks why you might not be attracting the clients that you want and what to do instead.

Today Will talks about following through even when you don't feel like it, and how important it is inside of your coaching business.

What got you here, won't get you there. Today Will talks bluntly about how the current version of yourself needs to die, to allow room for the new version of yourself to come alive.

Today Will talks about a mental exercise he learned from Tom Bilyeu.