The New Age Coach

Most coaches don't have a marketing problem — they have a nervous system problem. If your body feels unsafe during sales calls, making premium offers, or even sending Value Videos, you'll sabotage yourself every time.In this episode, I break down how to expand your nervous system capacity, why allostatic balance in real life determines how much success you can hold, and the exact practices to regulate your state so you can show up steady, confident, and trusted as a premium leader.

Most coaches think more clients = more freedom. But 50 clients at $300/month isn't freedom — it's burnout. In this episode, I'll show you why 20 premium clients at $1k–$2k/month is the real path to $20k+ months and the life you actually want.You'll also learn the science of the Reticular Activating System (RAS) — your brain's filter that shapes what you notice — and how holding a clear vision can literally change the opportunities you attract. I'll share how I've used this to attract Morgan, move to Vancouver Island, build our HQ, and now set my sights on land for Reconnected Health.

You don't attract premium clients with tactics alone — you attract them by identity. In this episode, I share the 5-step formula for holding the premium identity, why leadership attracts (and lack of it repels), how the boiling water lag keeps most coaches stuck, and how the Law of Resonance dictates the clients you attract.

Most coaches hit an income ceiling — not because of strategy, but because of their financial thermostat. In this episode, I'll show you how to reset it so you can step into the identity of a premium coach and unlock the path to $20k+ months with 20 dream clients.

This episode is a special recording of a masterclass I recently delivered inside my Lifestyle Wealth Mastermind — all about retention and building 12-month online coaching clients.

Most coaches think retention = “just keep working with me.”But that's why their clients stall out, drift, or disappear.In this episode, I break down the 4 elements of retention that actually keep clients long-term:1️⃣ Solving a new problem instead of repeating the same one.2️⃣ Future pacing your clients with a 1–3 year vision.3️⃣ Planting the renewal seeds early so it never feels like a last-minute pitch.4️⃣ Timelining the next phase so your coaching feels like leadership, not winging it.You'll learn how to turn retention from luck into design—and how to create long-term partnerships where clients stay, grow, and refer.

Today Will shares a reel from an account he saw the other day, see below: https://www.instagram.com/p/DOEo2ymk6un/ And it goes into finding what your ideal client really cares about, and how to provide a gesture for them that gets their attention... Especially heading into September for a strong end of 2025.

Will shares a snippet of a training he did yesterday in the Lifestyle Wealth Mastermind going over the 3 main hidden levers of online coaching sales that not many people talk about, including:1. How to position yourself and become 1 of 12. 6 trigger questions to establish the gap 3. Develop "Buying Pockets" periodically throughout your yearTake notes, this one is jam packed. Enjoy!

Sales is the first impression of your product. Long before someone experiences what you deliver, the way you present, position, and communicate in sales sets the tone. If it feels sloppy, rushed, or unclear, people assume that's how your product or service will feel too. But if your sales process is confident, clear, and value-driven, it instantly builds trust and makes your product more desirable. Think of sales as the doorway—if the entry is welcoming and polished, people are far more likely to step in and explore what's inside.

Most coaches think content is their business. But here's the truth: content is just a supplement. It helps create attention, builds trust, and might spark a few conversations — but it's not what pays your bills.The main thing is making offers and sending Value Videos (VV's). That's where the clients come from. Content only works if it fuels those opportunities.In this episode, I break down:Why relying on content alone will stall your growth.How offers + VV's are the engine, and content is just the oil.Simple shifts to make sure your content is supporting sales, not replacing them.If you've been posting nonstop and wondering why clients aren't coming in, this episode will give you the clarity you need.

In this episode, I break down the three currencies that truly define wealth as a man and father: presence, leadership, and financial provision.So many men get caught chasing money as the only measure of success, but the truth is that wealth isn't just financial—it's your ability to show up fully for the people you love, lead with clarity and strength, and create a stable foundation for your family's future.For me, wealth is the ability to be present. And when presence combines with leadership and provision, you create a life where your family doesn't just survive, they thrive.Tune in to hear how to recalibrate your priorities, shift your definition of success, and live a life of true wealth as a man, partner, and father.

n this episode, I break down the single most important skill for any coach who wants to scale: relentless focus.Here's the math:

Most people try to force discipline, but the truth is, your environment makes success either inevitable or impossible. In this episode, I'll break down how consciously designing your surroundings gives you an unfair edge, and why the 3 golden habits—writing, sales, and learning—are the foundation of lasting growth. You'll learn how to build an environment that fuels creativity, attracts clients, and keeps you sharp every single day.

If you're a health or fitness coach struggling to consistently sign high-ticket clients, the problem isn't your offer — it's your process.In this video, I break down the exact 3-Day Health & Fitness Assessment system you can use to:✅ Attract premium clients without needing endless sales calls✅ Uncover the biggest roadblocks your prospects are facing (so they see YOU as the solution)✅ Position yourself as the trusted authority from day one✅ Convert the right people into long-term, high-ticket coaching clientsThis assessment isn't just about delivering value — it's about creating the perfect bridge from prospect → paying client.If you want more predictability in landing high-ticket clients, watch this step-by-step breakdown and start implementing it in your coaching business today.

A simple gesture at 1 Hotels South Beach turned me into a lifelong customer. In this episode, I share what happened, why it worked, and 3 ways health coaches can use the same psychology of surprise and delight to create unforgettable high-ticket client experiences.

This is the episode where we lay it all out.If you've been nodding along for the past 5 episodes — seeing the vision, feeling the possibility — but still wondering:What do I actually get inside TOP 20?What does the 6-month journey look like?And what's the investment?This is your behind-the-scenes look at exactly what happens when we work together.I walk you through:✅ The full 6-month roadmap: from first premium clients to full roster✅ The systems we install (Value Video, fulfillment, retention, automation)✅ The pace you'll move at — 4–5 high-ticket clients in Month 1, then monthly cadence✅ What coaching, calls, audits, and tools you actually get✅ How you'll shift from chasing leads to curating a waitlistAnd yes — I tell you the price.$20k USD for the entire experience.Or 6 monthly instalments of $3,333.If you land just 2 premium clients, it pays for itself.And inside Month 1, that's exactly our goal.This isn't for new coaches.It's for serious, experienced pros ready to install the machine that runs a $20k–$30k/month business with high retention, peace of mind, and true lifestyle freedom.Ready to step into your TOP 20 era?Here's your next move:

In this episode, I pull back the curtain and show you exactly what it feels like to be a TOP 20 Coach.We're not just talking about income goals or marketing tactics…We're talking about how your day-to-day actually changes when you've installed a system that gives you 20 premium clients who stay with you for a full year.I walk you through:What a typical week looks like when you're full and in controlHow your coaching systems allow you to scale without burning outWhy clients stay longer, refer more, and respect your boundariesThe emotional shift of no longer scrambling month to monthAnd how, once this is built, you're no longer chasing — you're choosingAt this level, you don't need to constantly launch, discount, or overwork.You've got structure. You've got a waitlist.You've got lifestyle freedom — with a business that sustains it.Whether you decide to stay at 20, expand to 30, or build a team…TOP 20 gives you the leverage to choose the life and business you want.Ready to make this your reality?Go to www.top20coaching.comor DM me “TOP 20” on Instagram @willschillerconsultingLet's build the business that finally gives you the freedom, profit, and peace you've been working for.

In this episode, I break down the exact process I've used since 2017 to attract and convert premium clients without aggressive sales tactics, endless content, or cold DMs. You'll learn how the Hybrid Value Video Funnel is rooted in timeless human psychology — trust, reciprocity, and demonstration — and why it still outperforms most modern funnels, even in the age of AI. I walk through the full step-by-step process, how it fits the mindset of a high-ticket buyer, and share 3 real-world examples you can model today. If you're a coach who wants to install the Hybrid Value Video Funnel in your own business — and finally start signing premium clients without burnout or sales pressure — I'm taking on a small handful of new clients inside the TOP 20 coaching container.You'll build a premium offer, install this exact system, and start attracting $1k–$2k/month dream clients who stay for a year.Head to www.top20coaching.com to apply — or DM me “TOP 20” on Instagram @willschillerconsulting , and I'll walk you through what this could look like in your business.

In this episode, Will breaks down the exact structure of a premium 12-month coaching offer that attracts $1k–$2k/month clients — and keeps them for the long haul.You'll learn what actually makes an offer feel irresistible to high-value clients, the mindset shift you must make to confidently charge more, and why your coaching is not just workouts and macros — it's a long-term investment in your client's future health, freedom, and identity.If you've ever struggled with pricing your services or wondered what to include in a world-class coaching experience, this episode lays out the full game plan — including check-ins, onboarding, retention systems, and community structure.Want help building your premium offer and installing the entire Top 20 system?Apply now at www.top20coaching.comor DM “TOP20” to @willschillerconsulting on Instagram.

In this episode, Will unpacks one of the most important — yet overlooked — pieces of building a high-ticket coaching business: identity.You'll learn what separates a regular coach from a Top 20 coach, how your self-image shapes the way you show up in content, sales, and client delivery — and why the way you see yourself is directly tied to attracting premium clients who see your value and stay long-term.If you've ever felt stuck charging less than you're worth or unsure why your content isn't converting… this episode will shift that.Want to become the coach premium clients want to work with?Apply now at www.top20coaching.com or DM “TOP 20” to @willschillerconsulting on Instagram.

In this kickoff episode, Will breaks down the full vision behindTop 20 — a step-by-step system to help online coaches and gym owners land 20 premium clients paying $1k–$2k/month. You'll hear the why behind the method, the lifestyle this model unlocks, and how it's different from burnout-based tactics that keep you hustling without real freedom.If you've been looking for a clear roadmap to consistent revenue, more time, and clients who actually respect your work — this is it.Ready to build your Top 20?Apply now at www.top20coaching.com

High-level clients don't just buy coaching… they buy alignment, clarity, and transformation. In today's episode, Will reveals the 5 key elements that premium buyers look for—and how to infuse them into your marketing, messaging, and client experience to build a high-ticket pipeline that never runs dry.

In today's episode I'm sharing a recording I did in the Lifestyle Wealth Mastermind where I break down why Monthly Recurring Revenue (MRR) is the real game-changer in the coaching industry.It's not about chasing more leads, running constant promos, or stacking short-term wins.It's about building a business that pays you consistently, month after month — so you can plan ahead, invest with confidence, and scale without chaos.You'll learn:Why most coaches are stuck in the income rollercoasterThe 3 shifts required to create true financial and lifestyle freedomHow to reverse-engineer your dream income with just a handful of premium clientsAnd how I help my clients go from $7k/month to $30k+ with long-term contracts and a simple systemIf you're tired of the feast-or-famine cycle, this episode will help you understand how to finally build something stable, profitable, and sustainable.DM me “MRR calculator” on Instagram @willschillerconsulting and I'll send you the exact tool I use with my clients to map it all out.

In today's episode, Will breaks down how aligning your business with your core values isn't just personal—it's the key to attracting the right clients and building sustainable growth.

In this episode, I break down why life and business aren't separate—especially in online coaching.I share why this career is so powerful when you build it from your story, your values, and your vision…And how your past pain, personal growth, and goals can become the very thing that attracts the right clients.If you've ever felt like your life is meant to fuel something bigger—this one's for you.

In todays episode Will talks about his process of launching TOP 20 in the next few weeks, and gives a life update.

In this episode, Will dive into the real and raw journey of building a coaching business—sharing hard lessons, honest reflections, and what I'd do differently if I had to start over.You'll hear about:Navigating self-comparison in the coaching spaceSetting goals that actually move the needleMistakes I made (and what they taught me)Lessons learned the hard wayWhat I'd change if I started again...and a few things I wish more coaches talked about.

In todays episode Will outlines the difference between traits that he sees between clients and how you can ascend faster.

This is a recording from a live call I did in the Lifestyle Wealth Mastermind, and I break down the 10-Mile Authority method — a proven strategy to dominate your local market, attract premium clients, and build long-term retention without relying on aggressive sales tactics or endless content.Whether you're a gym owner or hybrid coach, this is how you become the go-to expert within 10 miles.

Will unpacks the step by step process on 4 ways to build your social media audience with premium ideal clients.

There is 1 very important aspect that needs to happen FIRST before you start with any tactical strategy in your coaching business, and it starts with how you see. yourself and how you show up.

Today Will talks about how he went through a recent audit of some coaches client acquisition systems and found many points of complacency that needed to be cleaned up.

In this second episode Will walks through more business and tactical questions he got from his Q+A.

In todays episode Will talks about some questions he got from a Q+A he ran on Instagram a few days ago and answers the personal ones in this one.

Slight Edge - by Jeff Olsen is a good Will is referencing in this episode today.

In todays episode Will is sharing a private training that he did inside of his Lifestyle Wealth Mastermind when it comes to understanding different levels of content and how to meet your ideal client where they are.

Will talks about deep 1:1 conversations he has with some of his private clients, and questions that you can ask yourself as well when it comes to building your business and why you might feel stuck.

Today Will talks about a protocol he ran with a private 1:1 client who didn't achieve the goals that she wanted to in a promo strategy, and what they did to fix it.

Clarity and Certainty. You need to make sure that you are outlining the exact step by step process your ideal client is about to walk, and you are certain in how you communicate it!

Will walks through how his client Kirby signed his first 10 premium clients after he develop a premium offer with Will, and how you can do it as well.

The daily uploads are back, Will is excited to share short value packed daily uploads with you guys again. Every morning at 5EM EST a new episode will be available for you to listen to. Thank you guys for all the support!

This is a recording from a Masterclass Will recently put on, and is a step by step training on how you can get your next 20 premium coaching clients within the next 6 months.Here's What You'll Learn Inside the Training:✅ The TOP 20 FormulaA simple framework to turn 100 ideal, qualified leads into 20 high-retention clients using value and trust — not tricks.✅ The 1-Year RoadmapMonth-by-month breakdown of how to close all 20 premium clients by the end of the year (even if you're starting from zero).✅ The VV Annual Health Proposal MethodA personalized, pre-recorded video (rooted in integrity) that sells for you. I'll show you how to craft 12-month proposals that close with zero pressure.✅ The Dream 100 Lead SystemHow to consistently find the right leads, financially ready, problem-aware, and already warm, using simple outreach and systems.✅ Offer + Fulfillment StackHow to confidently charge $1k/month, deliver amazing results, and retain clients longer with less effort.✅ Low-Ticket Analysis Call FunnelInstead of free strategy calls, learn how to get paid for data collection and problem-finding first, and convert that into long-term, high-ticket coaching relationships.✅ False Belief Killers – We break down:• “I don't know 100 people I can talk to so I can extract my Top 20…”• “No one will commit for a year…”• “$1k/month is too much…”• “I don't have time to do this…”If you want the loom video just send Will a DM with the words "Premium Clients" and he will send it your way.

In todays episode Will talks about how to think about different ways to fill your pipeline through marketing promo strategies.

In todays episode Will talks about a quote that hit him the other day, and outlines his journey in business, fatherhood, and personal growth as it relates to the quote: "there are no solutions, only trade-offs".A very intimate off the cuff episode.Happy Fathers Day to all the Dads out there!

What's up guys.I am deep in the process of writing a mini-book for you guys on content marketing and building your "1,000 True Fans", and it's one of the main projects that I have on my plate for this year.I have to take my own advice here, and pause on the daily uploads for now, so I have the capacity to finish this book.I'm very excited to bring this to you guys and will keep you posted on when it's ready!The uploads for the podcast will be weekly moving forward. not daily.Appreciate you.

Most coaches get paid once per client.Then they go chase the next one.But with the Referral Flywheel…One client can turn into four — and stick with you for a year.

In this episode, I walk you through a complete Offer Audit — the exact lens I use with my clients to turn short-term wins into long-term coaching relationships and recurring revenue.If you want more retention, more MRR, and better client results — this is the training.

What if the most powerful growth strategy wasn't more leads… but simply building deeper trust with the ones you already have?In this episode, I break down the real power behind a strong front-end offer — and how it naturally opens the door to long-term back-end coaching relationships. I share real-world examples from the coaches I work with, and why leadership and clarity in your client journey will build a business you don't have to chase every month.

In this episode, I share the personal story of how I broke free from the revenue rollercoaster by building a back-end offer.If you want predictable income, better client retention, and real business freedom — this is the episode to listen to.DM me “OFFER STACK” if you want me to audit your current offers and to show you how to apply this model.

You've already done the hard part—getting the client. But most coaches stop there. In this episode, I break down how to craft a natural, powerful back-end offer that helps your best clients continue and lets you build a stable, recurring coaching business.

Will talks about an ad that he heard on a podcast and the 3 questions you need to ask yourself to get better clarity in your marketing message.