Helping the New Age online coach thrive and be profitable in today’s market.
This is the episode where we lay it all out.If you've been nodding along for the past 5 episodes — seeing the vision, feeling the possibility — but still wondering:What do I actually get inside TOP 20?What does the 6-month journey look like?And what's the investment?This is your behind-the-scenes look at exactly what happens when we work together.I walk you through:✅ The full 6-month roadmap: from first premium clients to full roster✅ The systems we install (Value Video, fulfillment, retention, automation)✅ The pace you'll move at — 4–5 high-ticket clients in Month 1, then monthly cadence✅ What coaching, calls, audits, and tools you actually get✅ How you'll shift from chasing leads to curating a waitlistAnd yes — I tell you the price.$20k USD for the entire experience.Or 6 monthly instalments of $3,333.If you land just 2 premium clients, it pays for itself.And inside Month 1, that's exactly our goal.This isn't for new coaches.It's for serious, experienced pros ready to install the machine that runs a $20k–$30k/month business with high retention, peace of mind, and true lifestyle freedom.Ready to step into your TOP 20 era?Here's your next move:
In this episode, I pull back the curtain and show you exactly what it feels like to be a TOP 20 Coach.We're not just talking about income goals or marketing tactics…We're talking about how your day-to-day actually changes when you've installed a system that gives you 20 premium clients who stay with you for a full year.I walk you through:What a typical week looks like when you're full and in controlHow your coaching systems allow you to scale without burning outWhy clients stay longer, refer more, and respect your boundariesThe emotional shift of no longer scrambling month to monthAnd how, once this is built, you're no longer chasing — you're choosingAt this level, you don't need to constantly launch, discount, or overwork.You've got structure. You've got a waitlist.You've got lifestyle freedom — with a business that sustains it.Whether you decide to stay at 20, expand to 30, or build a team…TOP 20 gives you the leverage to choose the life and business you want.Ready to make this your reality?Go to www.top20coaching.comor DM me “TOP 20” on Instagram @willschillerconsultingLet's build the business that finally gives you the freedom, profit, and peace you've been working for.
In this episode, I break down the exact process I've used since 2017 to attract and convert premium clients without aggressive sales tactics, endless content, or cold DMs. You'll learn how the Hybrid Value Video Funnel is rooted in timeless human psychology — trust, reciprocity, and demonstration — and why it still outperforms most modern funnels, even in the age of AI. I walk through the full step-by-step process, how it fits the mindset of a high-ticket buyer, and share 3 real-world examples you can model today. If you're a coach who wants to install the Hybrid Value Video Funnel in your own business — and finally start signing premium clients without burnout or sales pressure — I'm taking on a small handful of new clients inside the TOP 20 coaching container.You'll build a premium offer, install this exact system, and start attracting $1k–$2k/month dream clients who stay for a year.Head to www.top20coaching.com to apply — or DM me “TOP 20” on Instagram @willschillerconsulting , and I'll walk you through what this could look like in your business.
In this episode, Will breaks down the exact structure of a premium 12-month coaching offer that attracts $1k–$2k/month clients — and keeps them for the long haul.You'll learn what actually makes an offer feel irresistible to high-value clients, the mindset shift you must make to confidently charge more, and why your coaching is not just workouts and macros — it's a long-term investment in your client's future health, freedom, and identity.If you've ever struggled with pricing your services or wondered what to include in a world-class coaching experience, this episode lays out the full game plan — including check-ins, onboarding, retention systems, and community structure.Want help building your premium offer and installing the entire Top 20 system?Apply now at www.top20coaching.comor DM “TOP20” to @willschillerconsulting on Instagram.
In this episode, Will unpacks one of the most important — yet overlooked — pieces of building a high-ticket coaching business: identity.You'll learn what separates a regular coach from a Top 20 coach, how your self-image shapes the way you show up in content, sales, and client delivery — and why the way you see yourself is directly tied to attracting premium clients who see your value and stay long-term.If you've ever felt stuck charging less than you're worth or unsure why your content isn't converting… this episode will shift that.Want to become the coach premium clients want to work with?Apply now at www.top20coaching.com or DM “TOP 20” to @willschillerconsulting on Instagram.
In this kickoff episode, Will breaks down the full vision behindTop 20 — a step-by-step system to help online coaches and gym owners land 20 premium clients paying $1k–$2k/month. You'll hear the why behind the method, the lifestyle this model unlocks, and how it's different from burnout-based tactics that keep you hustling without real freedom.If you've been looking for a clear roadmap to consistent revenue, more time, and clients who actually respect your work — this is it.Ready to build your Top 20?Apply now at www.top20coaching.com
High-level clients don't just buy coaching… they buy alignment, clarity, and transformation. In today's episode, Will reveals the 5 key elements that premium buyers look for—and how to infuse them into your marketing, messaging, and client experience to build a high-ticket pipeline that never runs dry.
In today's episode I'm sharing a recording I did in the Lifestyle Wealth Mastermind where I break down why Monthly Recurring Revenue (MRR) is the real game-changer in the coaching industry.It's not about chasing more leads, running constant promos, or stacking short-term wins.It's about building a business that pays you consistently, month after month — so you can plan ahead, invest with confidence, and scale without chaos.You'll learn:Why most coaches are stuck in the income rollercoasterThe 3 shifts required to create true financial and lifestyle freedomHow to reverse-engineer your dream income with just a handful of premium clientsAnd how I help my clients go from $7k/month to $30k+ with long-term contracts and a simple systemIf you're tired of the feast-or-famine cycle, this episode will help you understand how to finally build something stable, profitable, and sustainable.DM me “MRR calculator” on Instagram @willschillerconsulting and I'll send you the exact tool I use with my clients to map it all out.
In today's episode, Will breaks down how aligning your business with your core values isn't just personal—it's the key to attracting the right clients and building sustainable growth.
In this episode, I break down why life and business aren't separate—especially in online coaching.I share why this career is so powerful when you build it from your story, your values, and your vision…And how your past pain, personal growth, and goals can become the very thing that attracts the right clients.If you've ever felt like your life is meant to fuel something bigger—this one's for you.
In todays episode Will talks about his process of launching TOP 20 in the next few weeks, and gives a life update.
In this episode, Will dive into the real and raw journey of building a coaching business—sharing hard lessons, honest reflections, and what I'd do differently if I had to start over.You'll hear about:Navigating self-comparison in the coaching spaceSetting goals that actually move the needleMistakes I made (and what they taught me)Lessons learned the hard wayWhat I'd change if I started again...and a few things I wish more coaches talked about.
In todays episode Will outlines the difference between traits that he sees between clients and how you can ascend faster.
This is a recording from a live call I did in the Lifestyle Wealth Mastermind, and I break down the 10-Mile Authority method — a proven strategy to dominate your local market, attract premium clients, and build long-term retention without relying on aggressive sales tactics or endless content.Whether you're a gym owner or hybrid coach, this is how you become the go-to expert within 10 miles.
Will unpacks the step by step process on 4 ways to build your social media audience with premium ideal clients.
There is 1 very important aspect that needs to happen FIRST before you start with any tactical strategy in your coaching business, and it starts with how you see. yourself and how you show up.
Today Will talks about how he went through a recent audit of some coaches client acquisition systems and found many points of complacency that needed to be cleaned up.
In this second episode Will walks through more business and tactical questions he got from his Q+A.
In todays episode Will talks about some questions he got from a Q+A he ran on Instagram a few days ago and answers the personal ones in this one.
Slight Edge - by Jeff Olsen is a good Will is referencing in this episode today.
In todays episode Will is sharing a private training that he did inside of his Lifestyle Wealth Mastermind when it comes to understanding different levels of content and how to meet your ideal client where they are.
Will talks about deep 1:1 conversations he has with some of his private clients, and questions that you can ask yourself as well when it comes to building your business and why you might feel stuck.
Today Will talks about a protocol he ran with a private 1:1 client who didn't achieve the goals that she wanted to in a promo strategy, and what they did to fix it.
Clarity and Certainty. You need to make sure that you are outlining the exact step by step process your ideal client is about to walk, and you are certain in how you communicate it!
Will walks through how his client Kirby signed his first 10 premium clients after he develop a premium offer with Will, and how you can do it as well.
The daily uploads are back, Will is excited to share short value packed daily uploads with you guys again. Every morning at 5EM EST a new episode will be available for you to listen to. Thank you guys for all the support!
This is a recording from a Masterclass Will recently put on, and is a step by step training on how you can get your next 20 premium coaching clients within the next 6 months.Here's What You'll Learn Inside the Training:✅ The TOP 20 FormulaA simple framework to turn 100 ideal, qualified leads into 20 high-retention clients using value and trust — not tricks.✅ The 1-Year RoadmapMonth-by-month breakdown of how to close all 20 premium clients by the end of the year (even if you're starting from zero).✅ The VV Annual Health Proposal MethodA personalized, pre-recorded video (rooted in integrity) that sells for you. I'll show you how to craft 12-month proposals that close with zero pressure.✅ The Dream 100 Lead SystemHow to consistently find the right leads, financially ready, problem-aware, and already warm, using simple outreach and systems.✅ Offer + Fulfillment StackHow to confidently charge $1k/month, deliver amazing results, and retain clients longer with less effort.✅ Low-Ticket Analysis Call FunnelInstead of free strategy calls, learn how to get paid for data collection and problem-finding first, and convert that into long-term, high-ticket coaching relationships.✅ False Belief Killers – We break down:• “I don't know 100 people I can talk to so I can extract my Top 20…”• “No one will commit for a year…”• “$1k/month is too much…”• “I don't have time to do this…”If you want the loom video just send Will a DM with the words "Premium Clients" and he will send it your way.
In todays episode Will talks about how to think about different ways to fill your pipeline through marketing promo strategies.
In todays episode Will talks about a quote that hit him the other day, and outlines his journey in business, fatherhood, and personal growth as it relates to the quote: "there are no solutions, only trade-offs".A very intimate off the cuff episode.Happy Fathers Day to all the Dads out there!
What's up guys.I am deep in the process of writing a mini-book for you guys on content marketing and building your "1,000 True Fans", and it's one of the main projects that I have on my plate for this year.I have to take my own advice here, and pause on the daily uploads for now, so I have the capacity to finish this book.I'm very excited to bring this to you guys and will keep you posted on when it's ready!The uploads for the podcast will be weekly moving forward. not daily.Appreciate you.
Most coaches get paid once per client.Then they go chase the next one.But with the Referral Flywheel…One client can turn into four — and stick with you for a year.
In this episode, I walk you through a complete Offer Audit — the exact lens I use with my clients to turn short-term wins into long-term coaching relationships and recurring revenue.If you want more retention, more MRR, and better client results — this is the training.
What if the most powerful growth strategy wasn't more leads… but simply building deeper trust with the ones you already have?In this episode, I break down the real power behind a strong front-end offer — and how it naturally opens the door to long-term back-end coaching relationships. I share real-world examples from the coaches I work with, and why leadership and clarity in your client journey will build a business you don't have to chase every month.
In this episode, I share the personal story of how I broke free from the revenue rollercoaster by building a back-end offer.If you want predictable income, better client retention, and real business freedom — this is the episode to listen to.DM me “OFFER STACK” if you want me to audit your current offers and to show you how to apply this model.
You've already done the hard part—getting the client. But most coaches stop there. In this episode, I break down how to craft a natural, powerful back-end offer that helps your best clients continue and lets you build a stable, recurring coaching business.
Will talks about an ad that he heard on a podcast and the 3 questions you need to ask yourself to get better clarity in your marketing message.
being an online coach is not easy. Feelings of stress, overwhelm and anxiety are bound to creep up from time to time. Will goes over the 2 fixes that can help with this in todays podcast episode.
Personal story from Will today talking about the biggest mistakes he make in scaling his company right after COVID in 2020-2021 and the impact it had on his life holistically. Then turning the conversation to you and making sure you are building your coaching business for the right reasons.
You don't need more offers, followers, or hustle.You need structure, retention, and a system that works — even when you're not “on.”
If you're relying on “maybe” clients and waiting for the next yes, you're already behind. In this episode, I break down why momentum matters more than hope—and how to create your own luck through consistent action and offers.
In todays podcast Will talks about advice he gave a private coaching client last week to resign 3 current clients that they had to a 1 year coaching program at $650/month... Which resulted in an extra $23,400 in revenue for them.Will talks about how the hidden goldmine in your coaching business is NOT always getting new clients but actually keeping the ones you already have.
In todays episode Will talks about the early days of SchillerFitness and how he leaned into the resistance more to uncover true growth.
Today Will talks about a group call he had with his Lifestyle Wealth Mastermind yesterday and how to get clients in multiple different ways.
In this final episode of this mini series, I'll show you how to sell without pitching by creating offers that feel like aligned invitations. Learn how to use soft CTAs, value-first pathways, and identity-driven messaging to attract premium clients effortlessly.
The file was corrupted in the last upload. Now it's fixed.In this episode, I break down why unclear offers repel the right clients—and how to fix it. You'll learn how to position your coaching so it speaks directly to the people you want to attract, using language that resonates and outcomes that sell themselves.
In this episode, I'll show you how to turn your content into a silent sales machine. You'll learn how to build trust, shift beliefs, and attract high-quality clients—without ever needing to pitch in the DMs.
In this episode, I break down the difference between chasing clients and becoming a magnet for them. You'll learn the value-first mindset that premium buyers respond to, how to shift your energy from needy to trusted leader, and what it actually looks like to create demand before you ever make an offer.
Last week I showed you how to land 10 clients by hosting catered lunch-and-learns at local businesses.This week, I'm taking it deeper—sharing the mindset shift that makes those rooms yours.Including a story about how my client turned a flight next to a $3B CEO into a masterclass in presence and leadership.If you're ready to attract premium clients by becoming a premium leader—this episode is for you.
Your profile is your digital storefront — and if it's messy, vague, or generic, premium clients won't stick around. Today, I'll walk you through how to clean it up and position yourself like the authority you are.
If you're tired of getting ghosted after pitching your coaching offer, this episode breaks down why your lack of customization is costing you premium clients. Learn how to tailor your offer so it speaks directly to the people ready to buy.